Internet Portal for European City Tourism Organisations


Type Research Project

Funding Bodies
  • European Cities Tourism

Duration since Jan. 1, 2001

www.visiteuropeancities.info
  • Tourism and Leisure Studies AE (Former organization)

Tags

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  • Wöber, Karl (Former researcher) Project Head
 

Abstract (German)

Die Entwicklung einer domainspezifischen Suchmaschine zur Analyse des Suchverhaltens von Internetbesuchern mit Interesse für den Städtetourismus


Abstract (English)

The development of a domain-specific search engine for analyzing information search behaviour of Internet users when they plan a city break in Europe is the objective of this project. In collaboration with European Cities Tourism a pan-European portal was introduced in 2002 (see visiteuropeancities.info). Various inspirational features for supporting the decision making process of visitors of the portal are tested. Benchmarking approaches using unobstrusive measures based on the responses of portal users are developed. The project is supported by more than 40 European city tourism offices who provide a back-link from their homepage.

Publications

Paper presented at an academic conference or symposium

2007 Wöber, Karl. 2007. Similarities in Information Search of City Break Travelers – A Web Usage Mining Exercise. ENTER 07. International Conference on Information Technology and Tourism, Ljubljana, Slowenien, 24.01.-26.01.. (Details)
  Wöber, Karl. 2007. Evaluating your Internet marketing program: Moving beyond NetTracker to understand consumer use of the Internet. 3rd Annual Forum for the Future of Tourism. A Leadership Summit on Advertising and the Internet, Atlantic City, Vereinigte Staaten/USA, 23.02.. (Details)

Classification