EU Regional Headquarters: Driving Forces and Implications for Policy Makers and Managers


Type Research Project

Funding Bodies
  • Austrian National Bank

Duration April 1, 2005 - March 31, 2007

  • Advertisitng and Market Research AE (Former organization)

Tags

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  • Ambos, Björn (Former researcher)
  • Gärber, Lisa (Former researcher)
  • Schlegelmilch, Bodo B. (Details) Project Head
 

Abstract (German)

During the last few decades, achieving a balance between international uniformity and meeting local demands has been the dominant theme in the literature on international management. This proposal sets out to investigate one apparent, but seriously under researched solution to this paradox: The formation of regional headquarters. By means a combined in-depth and large scale empirical investigation the projects aims to shed light on issues such as the driving forces for regional headquarters formation, managerial pressures faced at the regional headquarters level, evolution of the firm, competence and resource reallocation within the firm, as well as their implications for nations hosting or loosing a regional headquarter mandate.


Abstract (English)

During the last few decades, achieving a balance between international uniformity and meeting local demands has been the dominant theme in the literature on international management. This proposal sets out to investigate one apparent, but seriously under researched solution to this paradox: The formation of regional headquarters. By means a combined in-depth and large scale empirical investigation the projects aims to shed light on issues such as the driving forces for regional headquarters formation, managerial pressures faced at the regional headquarters level, evolution of the firm, competence and resource reallocation within the firm, as well as their implications for nations hosting or loosing a regional headquarter mandate.

Publications