Diffusion of management concepts: Current focus on shareholder value and corporate social responsibility


Type Research Project

Duration Jan. 1, 2001 - Dec. 31, 2011

  • Department of Public Management AE (Former organization)
  • Institute for Organization Studies IN (Details)

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Abstract (German)

Modern, globally available management concepts and organizational forms need to pass a powerful filter of local structural and cultural opportunities in order to become regarded acceptable and legitimate.
Currently, this project analyzes the processes through which concepts like shareholder value and corporate social responsibility are institutionalized as appropriate organizational practices. It focuses on the modifications the concepts are subjected to and on the multiple meanings assigned to them.
It is assumed that institution building projects resemble social movements and may be analyzed via discursive traces left (e.g., in the business press, annual reports, organizational structure). Their analysis requires an understanding of how consensus is mobilized and meaning is modified.
In a first step, the media discourse, the framings used to sponsor or oppose the concept of shareholder value as well as the role of certain groups of actors and the discourse coalitions they engage in, have been analyzed. A second step uses annual reports of Austrian publicly-traded corporations to trace the spread and the diverging meanings of the concept of shareholder value and its relation to apparently opposing concepts like corporate social responsibility.


Abstract (English)

Modern, globally available management concepts and organizational forms need to pass a powerful filter of local structural and cultural opportunities in order to become regarded acceptable and legitimate.
Currently, this project analyzes the processes through which concepts like shareholder value and corporate social responsibility are institutionalized as appropriate organizational practices. It focuses on the modifications the concepts are subjected to and on the multiple meanings assigned to them.
It is assumed that institution building projects resemble social movements and may be analyzed via discursive traces left (e.g., in the business press, annual reports, organizational structure). Their analysis requires an understanding of how consensus is mobilized and meaning is modified.
In a first step, the media discourse, the framings used to sponsor or oppose the concept of shareholder value as well as the role of certain groups of actors and the discourse coalitions they engage in, have been analyzed. A second step uses annual reports of Austrian publicly-traded corporations to trace the spread and the diverging meanings of the concept of shareholder value and its relation to apparently opposing concepts like corporate social responsibility.

Publications

Book (monograph)

2012 Höllerer, Markus. 2012. Between creed, rhetoric façade, and disregard: Dissemination and theorization of corporate social responsibility in Austria. Frankfurt/Main: Peter Lang Internationaler Verlag der Wissenschaften. (Details)
2004 Meyer, Renate. 2004. Globale Managementkonzepte und lokaler Kontext. Organisationale Wertorientierung im österreichischen öffentlichen Diskurs. Wien: WUV. (Details)

Journal article

2013 Höllerer, Markus. 2013. From taken-for-granted to explicit commitment: The rise of CSR in a corporatist country. Journal of Management Studies 50 (4): 573-606. open access (Details)
2010 Meyer, Renate, Höllerer, Markus. 2010. Meaning structures in a contested issue field: A topographic map of shareholder value in Austria. Academy of Management Journal 53 (6): 1241-1262. (Details)

Paper presented at an academic conference or symposium

2011 Höllerer, Markus, Meyer, Renate. 2011. From serving shareholders to housing the homeless: Variations of good corporations' responsibilities in Austria. ABC Workshop, Boston, Vereinigte Staaten/USA, 29.09.-01.10.2011. (Details)
2010 Höllerer, Markus, Meyer, Renate. 2010. Corporate social responsibility: Accountable to and responsible for whom? On social categorization of stakeholders among Austrian corporations. LAEMOS 3rd Latin American and European Meeting on Organization Studies, Buenos Aires, Argentinien, 07.04.-10.04.2010. (Details)
  Höllerer, Markus, Meyer, Renate. 2010. Corporate social responsibility: Accountable to and responsible for whom? On social categorization of stakeholders among Austrian corporations. EM Lyon, 6th Workshop on New Institutionalism in Organization Theory, Lyon, Frankreich, 25.03.-26.03.2010. (Details)
2009 Höllerer, Markus. 2009. Corporate social responsibility: Accountable to and responsible for whom? Universität Luzern, Workshop on Institutional Theory, Luzern, Schweiz, 09.05.-10.05.2009. (Details)
  Höllerer, Markus, Meyer, Renate. 2009. Corporate social responsibility: Accountable to and responsible for whom? On social categorization of stakeholders among Austrian corporations. 25th EGOS Colloquium, Barcelona, Spanien, 02.07.-04.07.2009. (Details)
2008 Meyer, Renate, Höllerer, Markus. 2008. The 'topography' of meaning in a contested cultural issue field. CBS Copenhagen Business School, Workshop on Institutional Entrepreneurs, Gilleleje, Dänemark, 08.09.-09.09.2008. (Details)
  Höllerer, Markus. 2008. Between creed and fulfillment of societal expectations. Theorization of the management concept of corporate (social) responsibility. Università degli studi di Bergamo, 4th Workshop on New Institutionalism in Organization Theory, Bergamo, Italien, 03.04.-04.04.2008. (Details)
  Höllerer, Markus. 2008. Corporate social responsibility: Between creed and fulfillment of societal expectations. Dissemination and theorization of a management concept. Aston Business School, AIM Capacity Building Workshop, Birmingham, Großbritannien, 22.10.2008. (Details)
  Meyer, Renate, Höllerer, Markus. 2008. Peaceful coexistence, temporary truce, or combat of contesting institutional logics? Shareholder value and corporate social responsibility in Austrian corporations. Academy of Management Annual Meeting, Anaheim, Vereinigte Staaten/USA, 08.08.-13.08.2008. (Details)
  Höllerer, Markus, Meyer, Renate. 2008. The (co-)utilization of competing management ideas and heterogeneous practices. Shareholder value and corporate social responsibility in Austrian corporations. 24th EGOS Colloquium, Amsterdam, Niederlande, 10.07.-12.07.2008. (Details)
  Meyer, Renate, Höllerer, Markus. 2008. Value management vs. values management: Contrasting logics or more of the same? Shareholder value and corporate responsibility in reporting activities of Austrian publicly listed corporations. Stanford University, SCANCOR Seminar Series, Palo Alto, Vereinigte Staaten/USA, 03.03.2008. (Details)
2007 Höllerer, Markus. 2007. Reporting on corporate responsibility as institutional practice. CBS Copenhagen Business School, Workshop on Organizing Agents and Institutions, Gilleleje, Dänemark, 12.03.-16.03.2007. (Details)
  Höllerer, Markus, Meyer, Renate. 2007. Value management vs. values management: Contrasting views – or just two sides of the same coin? Shareholder value and corporate (social) responsibility in reporting activities of Austrian publicly listed corporations. 23rd EGOS Colloquium, Vienna, Österreich, 05.07-07.07.2007. (Details)
  Höllerer, Markus, Meyer, Renate. 2007. Wert- und Wertemanagement: Shareholder Value und Corporate Responsibility in der Jahresberichterstattung österreichischer börsennotierter Unternehmen. Università degli studi di Bergamo, 3. Workshop zur neo-institutionalistischen Organisationstheorie, Bergamo, Italien, 23.03-24.03.2007. (Details)
2005 Meyer, Renate, Höllerer, Markus. 2005. Value management and values management: a convergence? Oxford University, Workshop on Institutional Theories of Organization, Oxford, Großbritannien, 14.05.-16.05.2005. (Details)
  Meyer, Renate, Höllerer, Markus. 2005. From value management to values management: Contrasting views or just two sides of the same coin? Shareholder value and corporate social responsibility in Austrian publicly listed corporations. 18th Scandinavian Academy of Management Conference, Aarhus, Dänemark, 13.08.-20.08.2005. (Details)
2004 Meyer, Renate. 2004. Translating shareholder value. Scancor Conference on Institutional Change, Stanford University, Vereinigte Staaten/USA, March. (Details)
  Höllerer, Markus. 2004. Business ethics and corporate social responsibility in a European context. EDAMBA Summer School, Sorèze, Frankreich, 29.07.-03.08.2004. (Details)
2003 Meyer, Renate. 2003. Translating shareholder value into Austrian. Frame alignment strategies and discursive opportunity structure. EGOS 19th Colloquium, Sub Theme 24: Institutional Change, Copenhagen, Dänemark, 03.07.-06.07.. (Details)
2001 Meyer, Renate. 2001. Framing of value based management in Austria. The development of a contested issue field. 17th EGOS Colloquium/Subtheme 10: The Construction and Elaboration of Organizational Fields, Lyon, Frankreich, July. (Details)

Dissertation

2010 Höllerer, Markus. 2010. Between creed, rhetoric façade, and disregard. Dissemination and theorization of corporate social responsibility (CSR) in Austria. Dissertation, WU Wirtschaftsuniversität Wien. (Details)

Unpublished lecture

2010 Höllerer, Markus. 2010. Anwendungsmöglichkeiten der Korrespondenzanalyse im Bereich Organization Studies. Universität Wien, Wien, 23.06. (Details)
2009 Höllerer, Markus. 2009. Shareholder Value, Corporate Social Responsibility und Corporate Governance: Managementkonzepte in österreichischen börsennotierten Unternehmen. Otto-Friedrich-University Bamberg, Bamberg (Deutschland), 07.11. (Details)

Classification

Expertise

  • Social Movements
  • corporate social responsibility
  • value management
  • framing processes
  • shareholder value
  • neoinstitutionalism