2020 Djurica, Djordje, Mendling, Jan, Figl, Kathrin. 2020. The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. In Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings), Hrsg. Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas, 305-313. Cham: Springer. (Details)
2019 Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands. In 48th Annual EMAC Conference Proceedings, Hrsg. EMAC, 484-484. Hamburg: None. (Details)
2018 Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. In EACR 2018 Proceedings Volume 11, Hrsg. Maggie Geuens at al. 79-80. Gent: None. (Details)