2019 Schröder, Nadine. 2019. Did You Find this Content Helpful? Linking Brand Specific Review Contents to Helpfulness of a Product Review. Annual Conference of the European Marketing Academy (EMAC), Hamburg, Deutschland, 28.05.-30.05. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. How access-based media consumption affects marketing elasticities. EMAC 2019, Hamburg, Deutschland, 27.05.-01.06. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. Monetary Consequences of User Generated Content Platforms for Content Industries - Evidence from Video Music Streaming Services. ISMS Marketing Science Conference, Rom, Italien, 20.06.-22.06. (Details)
2018 Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. EMAC 2018, Glasgow, Großbritannien, 14.06-16.06. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 31st EMAC Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. Marketing Science 2018, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2018. How Access-based Media Consumption Affects Marketing Elasticities. ANZMAC, Adelaide, Australien, 03.12.-05.12. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2018. Less is more: Effect of ad clutter in online display advertising. Marketing Science 2018, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2018. Less is more: Effect of ad clutter in online display advertising. EMAC 2018, Glasgow, Großbritannien, 29.05-01.06. (Details)
  Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2018. Online Content Monetization: How Paywalls Affect Human Brand Success. ISMS Marketing Science Conference , Philadelphia, Vereinigte Staaten/USA, 13.06.-16.06. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 47th EMAC Conference, Schottland, United Kingdom, 30.05.2018. (Details)
2017 Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. ALLDATA, Venice, Italien, 23.04.-27.04. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. 30th EMAC Doctoral Colloquium, Groningen, Netherlands, 22.05 - 23.05. (Details)
  Ada, Sila, Abou Nabout, Nadia, McDonnell Feit, Elea. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. SALTY Conference, Hamburg, Germany, 24.09 - 26.09. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. Marketing Science 2017 , Los Angeles, Vereinigte Staaten/USA, 07.06-10.06. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. EMAC 2017, Groningen, Niederlande, 23.05-26.05. (Details)
  Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2017. How Paywalls affect Human Brand Success. ANZMAC Conference 2017, Melbourne, Australien, 04.12.-06.12. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2017. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06.-10.06. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. Marketing Science 2017, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. EMAC 2017, Groningen, Niederlande, 23.05-26.05. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models. Annual Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 28.05.-31.05. (Details)
2016 Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 38th INFORMS Marketing Science Conference, Shanghai, China, 16.06.-18.06. (Details)
  Wlömert, Nils. 2016. How Free Sampling Affects Price Elasticities. EMAC conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Wlömert, Nils. 2016. How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads. ISMS Marketing Science Conference, Shanghai, China, 15.06.-18.06. (Details)
  Wlömert, Nils. 2016. On-demand Streaming Services and Music Industry Revenues – Insights from Spotify’s Market Entry. Vienna Music Business Research Days, Vienna, Österreich, 27.09.-29.09. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2016. Publisher Selection at Private Ad Exchanges. 38th INFORMS Marketing Science Conference, Shanghai, China, 16.06.-18.06. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2016. Publisher Selection at Private Ad Exchanges. 45th Conference of the European Marketing Academy (EMAC), Oslo, Norway, 24.05-27.05. (Details)
  Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 45th Conference of the European Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
2015 Wlömert, Nils. 2015. How On-Demand Streaming Services Influence Music Expenditures and Music Industry Revenue. ISMS Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 18.06.-20.06.. (Details)
  Shehu, Edlira, Abou Nabout, Nadia, Clement, Michel. 2015. The Risk of Advertising on Non-Premium Websites. Proceedings of the 37th INFORMS Marketing Science Conference, Boltimore, Vereinigte Staaten/USA, 17.06.-20.08.. (Details)
  Shehu, Edlira, Abou Nabout, Nadia, Clement, Michel. 2015. The Risk of Advertising on Non-Premium Websites. Proceedings of the 44th Conference of the European Marketing Academy (EMAC), Leuven, Belgien, 26.05-29.05.. (Details)
2013 Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. Proceedings of the 42st Conference of the European Marketing Academy (EMAC), Istanbul, Türkei, 04.06-07.06. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. Innovative Approaches to Measuring Advertising Effectiveness Conference, Philadelphia, Vereinigte Staaten/USA, 14.05.-16.05. (Details)
2012 Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Proceedings of the 12th INFORMS Conference on Business Analytics & Operations Research, Huntington Beach, California, Vereinigte Staaten/USA, 15.04-17.04. (Details)
  Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. : Proceedings of the 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal, 23.05-26.05.. (Details)
  Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Proceedings of the 34th INFORMS Marketing Science Conference, Boston, Massachusetts, Vereinigte Staaten/USA, 06.06-09.06.. (Details)
2011 Abou Nabout, Nadia, Skiera, Bernd. 2011. Profitability of Search Engine Marketing. Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC), Ljublijana, Slowenien, 24.05-27.05. (Details)
  Skiera, Bernd, Abou Nabout, Nadia. 2011. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, Washington D.C., Vereinigte Staaten/USA, 09.12-10.12.. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2011. Return on Quality Improvements in Search Engine Marketing. Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, Texas, Vereinigte Staaten/USA, 09.06.-11.06.. (Details)
2010 Abou Nabout, Nadia, Skiera, Bernd. 2010. Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising. Proceedings of the 32nd INFORMS Marketing Science Conference, Köln, Deutschland, 16.06-19.06. (Details)