Marketing and Consumer Research

Tel.:
  +43 1 31336 4613
Fax:
  3176699
 Address:

Gebäude D2, Eingang A
Welthandelsplatz 1
1020 Wien
 Homepage:
http://www.wu.ac.at/mcore
 OrgID
3813, IN

Publications

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Book (monograph)

Chapter in edited volume

Journal article

Working/discussion paper, preprint

Research report, expert opinion

Contribution to conference proceedings

Paper presented at an academic conference or symposium

Magazine/newspaper article

Lecture notes/article in lecture notes

Book or article review

Diploma thesis

Dissertation

Edited book (editorship)

Miscellaneous

Unpublished lecture

Poster presented at an academic conference or symposium

eBook/chapter in eBook

eJournal article

Media report

Projects

2017
Foodsharing (2017-2018) (Details)
Identity and Consumption (2017-2022) (Details)
2016
Grätzel and Branding (2016-2019) (Details)
The influence of quality on the usage and effectiveness of promotional merchandise (2016-2017) (Details)
Data, Privacy and Perception of Ownership (2016-2018) (Details)
Online brand presence and perception (2016-2016) (Details)
Packaging (2016-2021) (Details)
2015
Quality of Living in the Smart City of Vienna: Empowered Citizens (2015-2019) (Details)
What a Feeling? Brands - Emotions - Loyalty (2015-2015) (Details)
Consumer Neuroscience (2015-2020) (Details)
Sensory Marketing (2015-2019) (Details)
2014
Simulation of various marketing strategies for sustainable energy products through the application of cognitive multi-agent systems (2014-2015) (Details)
Cognitive Multiagent System (2014-2015) (Details)
Anthropological considerations in multimodal traffic systems (2014-2015) (Details)
Acceptance of SMS-Marketing (2014-2015) (Details)
S-ChameleonSTORE (2014-2014) (Details)
Nachhaltiges Konsumentenverhalten und psychologisches Besitzgefühl (Details)
Effects of loss agent on risk perception and behavior (2014-2014) (Details)
Customer Perceived Value (2014-2020) (Details)
Upcycling and Sustainable Consumption (2014-2020) (Details)
2013
Assessing the validity of an investor risk typology (2013-2014) (Details)
Patenschaften für Kinder in Not (2013-2014) (Details)
Meta-Marke (2013-2013) (Details)
Spenderprofile der Kinderkrebshilfe (2013-2014) (Details)
2012
Attributes of objects and psychological ownership (Details)
Meaning Transfer and Endorsement (Details)
Besitzgefühle: Ursachen, Auswirkungen und Phänomene (2012-2030) (Details)
Psychological Ownership: Antecedents, Consequences and Phenomena (2012-2030) (Details)
Development of the Need for Smell Scale (2012-2020) (Details)
Consequences and antecedens of psychological ownership (2012-2025) (Details)
2011
The value of personal information (2011-2011) (Details)
2010
CSR: How do consumers feel about CSR? (2010-2010) (Details)
(Dis)Satisfier in eLearning (2010-2012) (Details)
issues in consumer protection (Details)
2009
What is considered ethical in a pension fund? (2009-2010) (Details)
Cost-benefit-associations: A potential driver of Sunk Cost Effects (2009-2011) (Details)
2008
The Benefits of Non-verbal Attitude Measurement for Brand Management (2008-2010) (Details)
Eye tracking methodology and its validity - demonstrated through the measurement of the influence of media and product involvement on advertising effectiveness (Details)
2007
Nonverbal Image Measurement with picture scales (Details)
brand personality (Details)
Geschichte der Werbung (Details)
2006
The Image of Austria abroad (2006-2009) (Details)
2005
Mental Accounting, Consumer Credit (2005-2007) (Details)
2004
Brand Architecture of the most important brand-managing companies in Austria: Assessment, predictors, and impact on corporate performance (2004-2005) (Details)
Measuring the Impact of the Corporate Brand on Product Brand Evaluation Using CBC-HB (2004-2005) (Details)
brand architecture and corporate culture (2004-2005) (Details)
2003
Mass customization in the car market, configuration systems (Details)
2002
Information technology and brand architecture (2002-2003) (Details)
2000
Brand Portfolio, Brand Structure, Brand Architecture (2000-2002) (Details)
Brand architecture, brand portfolios: Managing more than one brand (2000-2006) (Details)
1999
Conjoint analysis using tools from state space modelling (1999-2000) (Details)
1997
Advertising in the Internet (1997-1998) (Details)
Recommendation for strategic positioning of private brands in Austria (1997-1998) (Details)
1995
Brand equity (1995-1999) (Details)