Retailing and Marketing

Tel.:
  +43 1 31336 4622
Fax:
  +43 1 31336 717
 Address:

Gebäude D2, Eingang A, Ebene 1
Welthandelsplatz 1
1020 Wien
 Homepage:
http://www.wu.ac.at/retail
 OrgID
3812, IN

Publications

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Book (monograph)

Chapter in edited volume

Journal article

Encyclopedia article

Working/discussion paper, preprint

Research report, expert opinion

Contribution to conference proceedings

Paper presented at an academic conference or symposium

Magazine/newspaper article

Lecture notes/article in lecture notes

Book or article review

Patent, license

Diploma thesis

Dissertation

Habilitation

Edited book (editorship)

Miscellaneous

Unpublished lecture

Master thesis

Poster presented at an academic conference or symposium

eJournal article

Media report

Case study

Projects

2019
Digital presence of a traditional brand (2019-2020) (Details)
Shoe sales in mutli-channel environments (2019-2019) (Details)
2018
Customer Experience at discount stores (2018-2019) (Details)
Consumption Reality of Consumers at the Threshold of Poverty (2018-2020) (Details)
Brand Experience at the Point of Sale (2018-2018) (Details)
2017
Children as consumers - challenges in the fast food industry (2017-2018) (Details)
Customer journeys in sports retailing (2017-2017) (Details)
2016
Evaluating Corporate Social Responsibility (CSR) at the Point of Sale: From the New Parents Perspective (2016-2017) (Details)
2015
What is the value of a fanpage? – An empirical investigation (Details)
2014
Kuratoriumsförderung (2014-2014) (Details)
Sector Overview Social Supermarkets Europe (2014-2016) (Details)
2013
Food Waste in Retailing (2013-2016) (Details)
The Importance of Convenience for Older Food Shoppers on Viennese Markets. (2013-2016) (Details)
First European Multinational Study of Social Supermarkets as alternative Retailer (2013-2013) (Details)
Kleinprojekte von WU-Assistent/inn/en (2013-2013) (Details)
2012
European Multinational Study of Social Supermarkets (Details)
2011
High Potential Contact Weeks (2011-2011) (Details)
CSR and Retailing (2011-2011) (Details)
2010
Social Supermarkets (2010-2011) (Details)
2007
Retail format specific buying behavior of senior citizen (2007-2008) (Details)
Ageing societies: Demographic Changes and their Consequences for Strategic Urban Development (2007-2008) (Details)
2006
Evolved vs. artificial retail agglomeration. A (Central) European phenomenon? (2006-2007) (Details)
2004
Determinants of retail agglomeration choice (2004-2007) (Details)
The Cost of shopping - Does it really affect agglomeration choice? (2004-2006) (Details)
2002
Consumer behaviour in recreation areas of shopping malls: A mixed methodology and mixed method approach (2002-2004) (Details)
2001
Qualitative research in marketing and management (2001-2002) (Details)
Women in the workplace - international and cultural perspectives (2001-2001) (Details)
1999
Electronic commerce and its consequences for stationary retailers (1999-2001) (Details)
1998
Best practice and affirmative action. Strategies for decision-making processes in politics and practice (1998-1999) (Details)
Reading between the lines: Gender and organization theory - a deconstructive approach (1998-2002) (Details)
Female entrepreneurs in Austria (1998-1999) (Details)
1997
Affirmative action programmes in Austrian firms (1997-1998) (Details)
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches (1997-1998) (Details)
Adaptive Modelling - Market segmentation and product positioning (1997-2003) (Details)
1996
Efficient retail logistics in Austria (1996-1999) (Details)
Efficiency aspects in retail logistics - an empirical evaluation in Austria (1996-1999) (Details)