2018 Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. In 2018 Global Marketing Conference at Tokyo Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 10-10. Seoul: None. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. In 2018 Global Marketing Conference at Tokyo Proceedings , Hrsg. Global Alliance of Marketing & Management Associations , 709-709. Tokyo, Japan: None. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2018. What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall. In ICAR 2018 , Hrsg. Anti-consumption Beyond Boundaries, 6-11. Almeria, Spain: None. (Details)
2017 Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. In 2017 Summer AMA Conference Proceedings, Part P, Hrsg. American Marketing Association, 13-14. San Francisco: American Marketing Association. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. In 2017 Global Fashion Management Conference at Vienna Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 517-517. Seoul: - (Details)
2016 Samiee, Saeed and Leonidou, Leonidas and Aykol, Bilge and Stöttinger, Barbara and Christodoulides, P. 2016. Fifty Years of Empirical Research on Country of Origin Effects on Consumer Behavior: a Meta Analysis. In Developments in Marketing Science, Hrsg. Petruzzellis, Luca; Winer, Russell S. 505-510. Bari: Springer. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. In 2016 Global Marketing Conference at Hong Kong Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 1157-1157. Seoul: - (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Mike. 2016. Relationship between Valence of Online Reviews and Brand Attitudes. In Proceedings of the American Marketing Association Winter Marketing Educators Conference, Hrsg. American Marketing Association Winter Marketing Educators Conference, 26-28. Las Vegas / USA : None. (Details)
2015 Martinuzzi, Robert-Andre, Szöcs, Ilona, Krumay, Barbara, Kudlak, Robert. 2015. CSR at the crossroads: From voluntary activities to responsibility for impacts. In Academy of Management Proceedings , Hrsg. Academy of Management, 16532-16532. Vancouver, BC, Canada: None. (Details)
  Schlegelmilch, Bodo B., Gruber, Verena. 2015. Exploring CSR Practices of MNEs in Developing Countries . In Proceedings of the 57th Annual meeting of the Academy of International Business, Hrsg. Academy of International Business, 85-87. Bengaluru / India: None. (Details)
  Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta. 2015. Healthiness by Default in Domestic and Foreign Food Products Choices. In Proceedings of the 44th European Marketing Academy, Hrsg. European Marketing Academy, 10-15. Leuven: None. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Online Communication In Different Cultural Settings: A Comparison Between Austrian And Thai Consumers. In Proceedings of the 3rd International Conference on Advances in Management, Economics and Social Science - MES, Hrsg. International Conference on Advances in Management, Economics and Social Science - MES, 10-15. Rom: None. (Details)
  Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia. In Proceedings of the 2015 Academy of Marketing Science World Marketing Congress, Hrsg. Academy of Marketing Science World Marketing Congress, 10-15. Bari: None. (Details)
  Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collevtivism and Materialism in Asia . In proceedings of the 2015 academy of marketing science (ams) annual conference, Hrsg. AMS Annual Conference, 15-20. Bari / Italy: None. (Details)
2014 Schlegelmilch, Bodo B.. 2014. International Product, Pricing, and Promotion Strategies. In Proceedings of the 56th Academy of International Business Conference, Hrsg. Academy of International Business, ---. Vancouver, Canada: (Details)
  Stöttinger, Barbara, Cesareo, Ludovica. 2014. It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. In Let's get engaged! Crossing the Threshold of Marketing's Engagement Era, Hrsg. American Marketing Society, x-x. Indianapolis: -. (Details)
  Gruber, Verena, Holweg, Christina, Teller, Christoph. 2014. Foodwaste in grocery stores. An untapped CSR potential in the retail and wholesale sector. CERR (Colloquium on European Research in Retailing. In Conference proceedings - CERR 2014, Hrsg. University of Bremen, 87-90. Bremen: University of Bremen Press. (Details)
2013 Gruber, Verena, McGoldrick, Peter, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Social and Environmental Dimensions of COO Image. In Proceedings of the 42nd Annual Conference, Hrsg. EMAC, June 4-7. Istanbul: (Details)
  Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. 2013. How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. In Annual Conference Proceedings, Hrsg. Società Italiana Marketing, x-xx. Milano: -. (Details)
2012 Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON. In Proceedings of the 2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing: Thriving in a New World Economy, Hrsg. Academy of Marketing Science, 297-297. Buckhead, GA, USA: (Details)
  Haas-Kotzegger, Ursula, Assiouras, I., Schlegelmilch, Bodo B., Skourtis, G.. 2012. Evaluations in Product-harm Crisis Situations. In CD proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, May 24-May 27. New Orleans, LA, USA: (Details)
  Viola, Loredana, Karhu, Päivi 2012. How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation. In Proceedings of the Academy of Marketing Science Annual Conference (AMS), Hrsg. Academy of Marketing Science, 16.05.-19.05. New Orleans, LA, USA (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumers' Experiences of Product-Harm Crises. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: (Details)
  Ring, A., Diamantopoulos, Adamantios, Schlegelmilch, Bodo B.. 2012. Drivers of Export Segmentation Effectiveness. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: -. (Details)
2011 Brunk, Katja, Öberseder, Magdalena. Forthcoming. Shedding light on the ethical consumer debate: evidence from a qualitative investigation of Body Shop Consumers. In AMS WMC Proceedings, Hrsg. Academy of Marketing Science, xx-xx. Reims: (Details)
  Obadia, Claude, Stöttinger, Barbara. 2011. An Agency Perspective to Export Price Adaptation. In LES DEFIS DU MANAGEMENT INTERNATIONAL A L'AUBE DU XXIème SIECLE, Hrsg. Lemaire, Jean-Paul, x-x. Paris: -. (Details)
  Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. DISAGGREGATING CORPORATE PHILANTHROPY: THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION. In Proceedings of The 15th Biennial World Marketing Congress The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, Hrsg. Academy of Marketing Science, 454-457. Reims, Frankreich: (Details)
  Mitchell, Vince, Petrovici, Dan, Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. EXAMINING THE INFLUENCE OF PARENTS VERSUS PEERS ON GEN Y INTERNET ETHICAL ATTITUDE. In 2011 AMS Annual Proceedings, Hrsg. Academy of Marketing Science, 43-43. Coral Gables, FL, USA: (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick E.. 2011. An Initial Step Towards Measuring Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. EMAC, xx-xx. Ljubljana: -. (Details)
  Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. In Proceedings of the 40th European marketing Academy, Hrsg. European Marketing Academy, May 24-May 27. Ljubljana: (Details)
  Obadia, Claude, Stöttinger, Barbara. 2011. Export Price Adaptation: a fresh look at a well-known concept, its operationalization and effect on export performance. In Obadia, C., Stöttinger, B. (2011) , accepted to CIMaR annual conference, Atlanta, Hrsg. Consortium for International Marketing Research, x-x. Atlanta, Georgia: -. (Details)
2010 Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Kopenhagen: (Details)
  Stöttinger, Barbara, Obadia, Claude . 2010. Export Price Adaptation: an Agency Approach. In EIBA Annual Conference Proceedings, Hrsg. EIBA, digital-digital. Porto: -. (Details)
  Schlegelmilch, Bodo B., Bojkowszky, Brigitte, Robson , Matthew. 2010. Global Marketing Partnerships and Strategies for Competitive Differentiation. In Proceedings of the Annual Meeting of the Academy of International Business, Hrsg. Academy of International Business, ---. Rio de Janeiro, Brazil: -. (Details)
  Khan, Mubbsher Munawar, Schlegelmilch, Bodo B., Shabbir, H.. 2010. Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements. In CD Proceedings of the 39th European Marketing Academy, Hrsg. 39th European Marketing Academy, ---. Copenhagen, Denmark: (Details)
  Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2010. The impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers. In CD Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. May 26-29, ---. Portland, OR, USA: (Details)
2009 Gärber, Lisa, Brenner, Barbara, Rogbeer, Shalini. 2009. Of slumbering and active ties, a dynamic view on networks. In AIB Proceedings, Hrsg. AIB, x-x. San Diego: (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2009. The demand for counterfeits: An extended TPB approach with empirical evidence from seven countries. In Advances in Consumer Research, Vo. 36, Hrsg. Ann Mc Gill & Sharon Shavitt, 610-611. Duluth, MN: Association for Consumer Research. (Details)
  Prange, Christiane, Götze, Elisabeth. 2009. Tapping the Manager's Mind. The Use of Diary Studies in International Management. In Proceedings of the 2nd Annual Euromed Conference, Hrsg. Euromed Academy of Business, 2032-2034. Salerno (Details)
  Stahl, Günter, Voigt, A.. 2009. Meta-Analyses of the performance implications of cultural differences in mergers ans acquisitions. In Academy of Management Best Paper Proceedings, Hrsg. IM, I1-I6. x: (Details)
  Stahl, Günter, Chua, C.H., Caligiuri, P., Cerdin, J.L., Taniguchi, M.. 2009. Predictors of turnover intentions in learning-driven and demand-driven international assignments: the role of repatriation concerns, satisfacation with company support, and perceived career advancement opportunities.. In Academy of Management Best Paper Proceedings, Hrsg. IM, 1-6. X: (Details)
  Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2009. Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements. In Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 15-15. Oslo, Norway: (Details)
  Khan, Mubbsher Munawar, Schlegelmilch, Bodo B.. 2009. Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 74-x. Nantes, France, May 26-29: (Details)
  Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, D.. 2009. Country of Origin: Still Alive and Kicking?. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 75-x. Nantes, France, May 26-29: (Details)
  Diamantopoulos , Adamantios, Schlegelmilch, Bodo B., Palihawanda, D.. 2009. Country-of-Origin: A Construct Past its Sell-by Date?. In Proceedings of the 2009 American Marketing Association Winter Educators' Conference, Hrsg. AMS, x-x. Tampa, Florida: (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2009. Half a Century of Marketing Ethics: Shifting Perspectives and emerging Trends. In Proceedings of the 14th Biennial World marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 23-23. Oslo Norway, July 22-25: (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Mitchell, Vincent-Wayne. 2009. Online versus Offline Ethics: A Comparison of Parents and their Adolescent Children in Austria and the UK. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Nantes: (Details)
  Schlegelmilch, Bodo B.. 2009. Beyond Shareholder Obligations: The Uncharted Territory of Being a Responsible Company. In First Global Peter Drucker Forum - CD Proceedings, Hrsg. Peter Drucker Forum, (Details)
  Lemanski, Michal, Sorger, Daniela Magdalena. 2009. Effective Knowledge Transfers between HR Subsidiaries in Central and Eastern Europe. In AIB Annual Conference Proceedings, Hrsg. AIB, x-x. San Diego: (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases. In Marketing and the Core Disciplines, Hrsg. European Marketing Academy, ?-?. Nantes: (Details)
  Lemanski, Michal, Rogbeer, Shalini. 2009. Initiative at the corporate periphery. In In Reshaping the boundaries of the firm in an era of global interdependence. 35th EIBA 2009 Annual Conference Proceedings, Hrsg. EIBA, x-x. Valencia: (Details)
2008 Hogg, Margaret K., Penz, Elfriede. 2008. Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts. In European Advances in Consumer Research, Volume 8, Hrsg. Stefania Borghini, Mary Ann McGrath, Celes Otnes, 156-157. Milan: Association for Consumer Research. (Details)
  Stahl, Günter, Maznevski, M., Voigt, A. , Jonsen, K.. 2008. Untraveling the diversity-performance link in multicultural teams: Meta-analysis of studies on the impact of cultural diversity in teams. In Academy of International Business Annual Conference Proceedings, Hrsg. -, ---. -: (Details)
  Brenner, Barbara, Reus, Taco Hans. 2008. Agency Theory in the Context of Transition Economies: Head Office Expatriate Control in Central- and Eastern European Subsidiaries. In Academy of International Business Conference Proceedings, Hrsg. Academy of international Business, x-x. Milano: (Details)
  Brenner, Barbara, Schlegelmilch, Bodo B., Ambos, Björn. 2008. Adding a third dimension: The value-added of Regional Headquarters. In Strategic Management Society Conference Proceedings, Hrsg. SMS, 86-x. Cologne, USA, Oct. 12-15: (Details)
  Nell, Phillip C., Schlegelmilch, Bodo B.. 2008. Antecedents and Performance Consequences of MNC Embeddedness Overlapp - A Conceptual Model. In CD Proceedings of the Annual Conference of the Academy of International Business, Hrsg. AIB, x-x. Milan, Italy, June 30-July 3: (Details)
  Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Capturing Alliance Capability: A Classification Approach. In Proceedings of the 28th Annual International Conference of the Strategic Management Society, Hrsg. SMS, 65-x. Cologne, USA, Oct. 12-15: (Details)
  Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Making Sense of Alliance Capability - A Classification Framework and Avenues for Further Research. In CD Proceedings of the Annual Conference of the Academy of International Business, Hrsg. AIB, x-x. Milan, Italy, June 30-July 3: (Details)
  Schlegelmilch, Bodo B., Ambos, Björn. 2008. The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World. In Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, 160-x. Vancouver, BC; Canada: (Details)
  Lemanski, Michal, Sorger, Daniela Magdalena. 2008. Drivers and Barriers to Effective Knowledge Sharing between HR Subunits in Central-Eastern Europe.. In "International Business and the Catching-up Economies: Challenges and Opportunities" Proceedings of the 34th EIBA Annual Conference, Hrsg. EIBA, x-x. Tallinn: (Details)
2007 Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. The co-evolution of charters, capabilities and structures in the internationalization process. In EIBA 33rd conference, Hrsg. EIBA, x-xx. Catania: (Details)
  Ambos, Tina Claudia, Birkinshaw, Julian. 2007. How Do New Ventures Evolve? The Process of Charter Change in Technology Ventures. In Academy of Management Best Paper Proceedings, Hrsg. Academy of Management, 1-6. Philadelphia: (Details)
  Ambos, Tina Claudia, Makela, Kristiina, Birkinshaw, Julian , D'Este Cukierman, Pablo. 2007. When does university research get commercialised: institutional and individual level predictors of commercial output from research-council funded projects. In DRUID Sommer Conference Working Paper Series, Hrsg. Danish Research Unit for Industry Dynamics, 1-25. Kopenhagen: (Details)
  Brenner, Barbara, Ambos, Björn. 2007. Control Mechanisms in MNCs Revisited: A Qualitative Investigation on Subsidiary Control, proceedings. In Academy of International Busines Annual Conference, Hrsg. --, -----. Indianapolis: -. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2007. Organizing for Discountinuous Knowledge Flows: A New Perspective of Management of Knowledge and Innovation in MNCs. Proceedings. In 27th Strategic Management Society Annual Meeting , Hrsg. -, ---. San Diego: -. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Evolutions of Organizational Structure in the Internationalization Process of Banks: The Case of UniCredit Group in CEE. In Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, 1-2. San Diego: (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Functional and Divisional Tensions in the Internationalization Procedd of Banks: The Case of Unicredit in CEE, proceedings, European International Business Academy. In --, Hrsg. --, ---. Catania, Italy: -. (Details)
2006 Reus, Taco, Brenner, Barbara. 2006. Culture clash, cultural enrichment and the cross-cultural capability of MNCs. In Proceedings, Hrsg. AIB, .-.. U.S.: (Details)
  Bouquet, Cyril, Ambos, Tina Claudia. 2006. Is your subsidiary on the radar screen? Strategies for managing headquarters attention . In Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, 65-65. Chicago: (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2006. Knowledge Transfer Practices in MNCs: Enhancing the Speed of Knowledge Transfer. In the proceedings of the Academy of International Business Annual Conference, Hrsg. -, ---. -: -. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2006. Organizational Capabilities and the Effectiveness of Knowledge Flows: The Impact of Distance within the Multinational Corporation. In the proceedings of the Academy of International Business Annual Conference, Hrsg. -, ---. -: -. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Sources of Competitive Advantage in Global Innovation Networks: Centers of Excellence versus Global Teams. In the proceedings of the 26th Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, --- . -: -. (Details)
  Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents . In Child and Teen Consumption, Hrsg. Copenhagen Business School, 42-45. Copenhagen: Center for Marketing Communication. (Details)
  Brenner, Barbara, Reus, Taco. 2006. An Agency view on subsidiary relations in Central- and Eastern Europe. In Academy of international Business Annual Meeting, Hrsg. AIB, ---. Beijing: (Details)
2005 Chini, T., Ambos, Björn. 2005. Capabilities, Cultural Distance and the Effectiveness of Knowledge Flows within the MNCs (best conference paper). In the proceedings of the 2005 AOM Meeting, Hrsg. , - . : -. (Details)
  Chini, T., Ambos, Björn. 2005. Choosing the Dependent Variable in Empirical Studies of Intra-Organizational Knowledge Flows. In the proceedings of the 31st EIBA Conference, Hrsg. -, ---. -: -. (Details)
  Chini, T., Ambos, Björn. 2005. Choosing the Dependent Variable in Empirical Studies on Knowledge Flows in MNCs. In the proceedings of the 25th Strategic Management Society Annual Meeting, Hrsg. -, ---. -: -. (Details)
  Chini, T., Ambos, Björn. 2005. Knowledge Transfer Practices in MNCs: Enhancing the Speed of Knowledge Transfer. In the proceedings of the 31st EIBA Conference, Hrsg. -, ---. -: -. (Details)
  Ambos, Björn, Chini, T.. 2005. Multinationals' Location Strategies in R&D: An Empirical Investigation. In the proceedings of the 25th Strategic Management Society Annual Meeting, Hrsg. -, ---. -: -. (Details)
  Chua, C.H., Taniguchi, M., Stahl, Günter. 2005. Boundaryless careers among Asians: Evidence from a study of Japanese and Singaporean expatriates. In Association of Japanese Business Studies, Hrsg. -, 7-8. Quebec City: (Details)
  Penz, E., Stöttinger, B.. 2005. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. Advances in Consumer Research, pp. 568-574 (Details)
  Meier-Pesti, Katja, Götze, Elisabeth. 2005. Masculinity and Feminity as Predictors of Financial Risk-Taking: Evidence From a Priming Study on Gender Salience. EACR, Göteborg (Details)
  Götze, Elisabeth, Meier-Pesti, Katja. 2005. What do Children And Teenagers Like About a Web Site? An Empirical Analysis Upon The Relevant Factors. EMAC 2005, Milan (Details)
2004 Schlegelmilch, Bodo B., Ambos, Björn, Chini, T.. 2004. Global Marketing und Marketing Knowledge: Collaboration and Management Issues. In the proceedings of the AMA Winter Educators' Conference, Hrsg. , - . : -. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control. In the proceedings of the 24th Strategic Management Society Annual Meeting, Hrsg. , - . : -. (Details)
  Chini, T., Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Organizational Capabilities and the Effectiveness of Knowledge Flows within Multinational Corporations. In the proceedings of the Academy of International Business Annual Conference, Hrsg. , - . : -. (Details)
  Ambos, Björn, Chini, T.. 2004. Revisiting Location Choice - A Replicate Extension of Kuemmerle's Framework. In the proceedings oth the 30th EIBA Annual Conference, Hrsg. , - . : -. (Details)
  Chini, T., Wehle, K., Ambos, Björn. 2004. The Headquarters-Subsidiary Trench: Tracing Perception Gaps within the Multinational Corporation. In the proceedings of the 24th Strategic Management Society Annual Meeting, Hrsg. , - . : -. (Details)
  Stahl, Günter, Voigt, A.. 2004. Meta-Analyses of the performance implications of cultural differences in mergers ans acquisitions. In Academy of Management Best Paper Proceedings, Hrsg. IM, I1-I6. -: (Details)
  Penz, Elfriede Stöttinger, Barbara. 2004. EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business (Details)
  Stöttinger, Barbara Penz, Elfriede. 2004. Euroconsumer Myth or Reality?. AIB Annual Conference, Sweden, Stockholm (Details)
  Dickinger, A., Haghirian, P., Hofacker, C.. 2004. Getting Permission - A Proposed Model for Explaining the Acceptance of Mobile Marketing. In: Munera-Alemán, J. L. (ed.): 33rd European Marketing Academy Conference (33rd Emac). Murcia, Spain, University of Murcia (Details)
  Haghirian, P., Dickinger, A.. 2004. Identifying Sucess Factors for Mobile Marketing: A Conceptual Model. 2004 Asia Pacific ACR Conference, Seoul, Korea (Details)
  Ambos, B., Schlegelmilch, B.B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control. Proceedings of the 24th Annual International Conference of the Stratecic Management Society (SMS), San Juan, Puerto Rico, USA, October 31 -November 11 (Details)
2003 Ambos, Björn. 2003. The Internationalization of Corporate R&D in German Firms. In the proceedings of the 29th European International Business Academy, Hrsg. , - . : -. (Details)
  Haghirian, Parissa. 2003. A Comprehensive Model of Determinants of Marketing Knowledge Transfer Within MNCs in Europe and Southeast Asia. 8th International Conference on Marketing and Development,January 4 - 7, 2003, Bangkok, Thailand (Details)
  Chini, T.C., Ambos, B., Schlegelmilch, B.B.. 2003. Benefiting from Subsidiary Knowledge: An Empirical Investigating of Reverse Knowledge Transfers. Proceedings of the Academy of International Business Annual Conference, Monterey, USA, July 5-8 (Details)
  Penz, E., Stöttinger, B.. 2003. Brands and Counterfeits - What do they have in common?. EMAC Annual Conference (European Marketing Academy), Strathclyde, UK (Details)
  Schlegelmilch, B.B., Chini, T.C.. 2003. Crossing Cultural and Organizational Boundaries: A Model of Knowledge Transfer between Globally Dispersed Marketing Functions. Academy of Marketing Science (AMS), Proceedings of the World Marketing Congress, Perth, Australia, June 11-14 (Details)
  Haghirian, Parissa. 2003. Does Culture really Matter? Cultural Influences on the Knowledge Transfer Process within Multinational Corporations. Proceedings of the 11th European Conference on Information Systems, Naples, June 16-21 (Details)
  Sinkovics, R.R., Penz, E.. 2003. Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. 6th McGill International Entrepreneurship Conference, September 19-22, 2003, Ulster, Northern Ireland (Details)
  Meier-Pesti, K. Penz, E.. 2003. Female Risk-Aversion in Financial Decision Making - Effects of Sex Role Stereotypes?. EMAC Annual Conference, (Competitive, on CD-ROM), Strathclyde, UK (Details)
  Meier-Pesti, K. Penz, E.. 2003. Genes or socialisation: Effects of sex role stereotypes on financial risk taking. in: Turley, D., Brown, S.: All changed, changed utterly? European Advances in Consumer Research, 6, 222 (Details)
  Götze, Elisabeth. 2003. Perspectives on Intercultural Differences of Pre-school Children's Brand Knowledge and Brand Attitudes. European Advances in Consumer Research, Volume 6 (Details)
  Ambos, B., Chini, T.C., Schlegelmilch, B.B.. 2003. The Impact of National Culture on R&D Laboratory Performance and Location Choice: An Empirical Investigation. Proceedings of the 23rd Annual International Conference of the Strategic Management Society, Baltimore, Maryland, 9-12 November [nominated for the McKinsey/Strategic Management Society Best Conference Paper] (Details)
  Stöttinger, B., Penz, E., Schlegelmilch, B.B.. 2003. Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods. Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8 (Details)
2002 Haghirian, P., Schlegelmilch, B.B., Simon, B.. 2002. Case Study Teaching via Collaborative Information Technology. Proceedings of ECIS 2002 (Xth European Conference on Information Systems), June 6-8, Gdansk, Poland (CD-ROM) (Details)
  Haghirian, P., Simon, B.. 2002. Designing the Virtual Classroom: Towards an Effectiveness Model in International Marketing Teaching. Proceedings of the AMA Summer Marketing Educators, San Diego, August (Details)
  Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2002. Developing a Framework for International Price Setting from a Contingency Perspective. European Marketing Academy (EMAC) Annual Conference, Braga, Portugal (Details)
  Ambos, B., Reitsperger, W.. 2002. Governing Knowledge Processes in MNCs: The Case of German R&D Units Abroad. Proceedings, 28th EIBA annual conference, Athens, Greece (Details)
  Penz, E.. 2002. If you have Knowledge, why don't you let Others light their Candles in it? Motivational Aspects of Sharing Knowledge. In: Hannu Waher: Stability and Dynamics of Power. Conference Proceedings, IAREP 2002, p. 308. Turku: Turku School of Economics and Business Administration (Details)
  Schlegelmilch, B.B., Penz, E.. 2002. Linking Knowledge Management Approaches of Multinational Companies to Different Strategies. In: Evans, Kenneth R., Scheer, Lisa K. (eds.): Proceedings of the AMA Winter Educators' Conference, Vol. 13, 399-401 (Part of Special Session: Winner of the Special Session Award for the Global & Societal Issues Track), Chicago: AMA (Details)
  Ambos, B., Reitsperger, W.. 2002. Offshore Centers of Excellence: Social Control and Success. Proceedings, IFSAM World Congress (Details)
  Götze, Elisabeth. 2002. Pre-School Children's Brand Power. An Empirical Investigation of Three Countries. Proceedings of the IAREP/SABE conference, Turku, June 30 - July 4 (Details)
  Haghirian, P., Chini, T.C.. 2002. Storytelling: Transferring Tacit Corporate Knowledge in Different Cultures. Proceedings of EURAM 2002 (IInd Annual Conference on Innovative Research in Management), May 9 - 11, Stockholm, Sweden (Details)
  Götze, Elisabeth. 2002. The Formation of Pre-School Children's Brand Knowledge: An Empirical Analysis of the Factors of Influence. 31th EMAC Annual Conference, Braga, May 28-31 (CD-ROM) (Details)
  Ambos, B., Schlegelmilch, B.B.. 2002. The Use of International R&D Teams: En Emipirical Investigation of Selected Contigency Factors. Proceedings of the 22nd Annual International Confercnce of the Strategic Management Society, Paris, France, Sept. 22-25 (nominated for the McKinsey/Strategic Management Society Best Concerence Paper) (Details)
2001 Penz, E., Sinkovics, R.R.. 2001. Money Matters - A Social Representations Approach for the Investigation of Consumer Attitudes Towards Electronic Payment Systems. In: Breivik, Einar, Falkenberg, Andreas W., Grønhaug, Kjell (eds.): 30th EMAC Conference, Bergen, Norway: Norwegian School of Economics and Business Administration, CD-Rom (Details)
  Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2001. Pricing in International Markets - A Contingency Approach. European International Business Academy (EIBA) Annual Conference, Paris, France (Details)
  Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a Concept on the Test - Consumer Decision Styles in Austria. In: Breivik, Einar, Falkenberg, Andreas W., Grønhaug, Kjell (eds.): 30th EMAC Conference, Bergen, Norway: Norwegian School of Economics and Business Administration, CD-Rom (Details)
  Kreuz, P., Schlegelmilch, B.B.. 2001. Strategic Innovation: Rethinking the Conventional Logic of Marketing Strategy. Proceedings of the European Marketing Academic (EMAC) Conference, Bergen, Norwegen (Details)
  Sinkovics, R.R., Penz, E.. 2001. The Love-Hate Relationship between Residents and Tourists from Different Cultural Backgrounds. In: Adrian J. Scott (ed.) Environment and Wellbeing, p. 277, University of Bath, UK (Details)
  Götze, Elisabeth, Schlegelmilch, Bodo B.. 2001. The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis. Proceedings of the 30th European Marketing Academy Conference, Bergen, (CD-ROM format) (Details)
2000 Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs. Challenges in the Identification of Ecologically Concerned Consumers in Austria. Proceedings of the International Marketing Educators' Conference, Chicago, CD-ROM, American Marketing Association (Details)
  Götze, Elisabeth, Schlegelmilch, Bodo B.. 2000. Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis. Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format) (Details)
  Van Deusen, C. A., Mueller, C. B., Ricks, D. A., Schlegelmilch, B.B., Jones, G.. 2000. Information and Communication Technology in the Classroom: Comparing Faculty and Student Perspectives. Proceedings of the Society of the Advancement of Management Conference (SAM). St. Augustine, Florida, November 17-20 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2000. Intended and Realized Competitive Export Strategies - Empirical Evidence. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20 (Details)
  Penz, E., Kirchler, E.. 2000. Is Electronic Money Still Part of the Banker's Dream?. In: Hölzl, Erik (ed.): Fairness and Cooperation. IAREP/SABE 2000, Vienna, Austria, Conference Proceedings, 344-348, WUV, Wien (Details)
  Schlegelmilch, B.B.. 2000. Scholarly Research in International Business: Striving for Relevance and Rigor. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20 (Details)
1999 Sinkovics, R.R., Stöttinger, B., Schlegelmilch, B.B., Woodruffe, H.. 1999. Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale. Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany (Details)
  Stöttinger, B., Schlegelmilch, B.B.. 1999. New Information and Communication Technologies in Tertiary Education: The Customer's Perspective. In: Ferrell, O.C., Crittenden, Victoria L. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXII, Miami, Florida, May 26-29, p. 162 (Details)
  Lettl, C., Schlegelmilch, B.B.. 1999. Research on Global Marketing and Information Technology: The State-of-the-Art. Proceedings of the European Academy of International Business, (CD-ROM format), Manchester, England, December 12-14 (Details)
1998 Polonsky, M.J., Mankelow, G., Schlegelmilch B.B.. 1998. A Profile of AMS Members. Proceedings of the Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, May 27-30 (Details)
  Schlegelmilch, B.B.. 1998. Export Performance Research: Integration and Future Outlook. Proceedings of the AMA Winter Marketing Educators' Conference, Austin, Texas, February 21-24 (Details)
  Jones, G., Mueller, C.B., Ricks, D.A., Schlegelmilch, B.B., Van Deusen, C.A.. 1998. Information and Communication Technology in the Classroom: An Empirical Study with an International Perspective. Proceedings of the Annual Meeting of the Academy of International Business, Vienna, Austria, October 7-11 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1998. Methodological Issues in Product-Country Image Research. Proceedings of the Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, May 27-30 (Details)
  Salzberger, T., Sinkovics, R., Schlegelmilch, B.B.. 1998. Replicating Surveys Across Borders: The Equivalence Trap. In: Andersson, Per (ed.): Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417 (Details)
  Schlegelmilch, B.B., Stöttinger, B., Nill, A.. 1998. Why are Counterfeits so Attractive to Consumers? An Empirical Analysis. In: Ford, John B., Honeycutt, Earl, D. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXI, Norfolk, Virginia, May 27-30, 395-396 (Details)
1997 Ricks, D.A., Van Deusen, C., Mueller, C.B., Schlegelmilch, B.B., Tancer, R.. 1997. Continuing Controversies and Ethical Issues in Global Marketing Management. Panel Discussion. Abstract included in: Wilson, E.J., Hair, J.: Proceedings of the Academy of Marketing Science, Coral Gables, Florida, May 28-31, p. 171 (Details)
  Schlegelmilch, B.B.. 1997. Ethics in International Marketing: A Cross Border Perspective. Proceedings of the Joint American Marketing Academy/Academy of Marketing Conference, Manchester, England, July 7-10 (Details)
  Schlegelmilch, B.B.. 1997. Multi-Media and other Distance Learning Issues - The Tortoures Way to a CD-Rom. Proceedings of the Annual Meeting of the Academy of International Business, Monterrey, Mexico, October 8-12 (Details)
  Schlegelmilch, B.B., Ram, S.. 1997. The Impact of Organizational and Developmental Variables on Strategic Market Orientation: An Empirical Investigation. In: Wilson, E. J., Hair, J. (eds.): Proceedings of the Academy of Marketing Science, Vol. XX, Coral Gables, Florida, May 28-31, p. 130 (Details)
1996 Schlegelmilch, B.B.. 1996. Challenges in International Business Ethics. Proceedings of the Annual Meeting of the Academy of International Business, Banff, Alberta, Canada, September 26-29 (Details)
  Ram, S., Schlegelmilch, B.B.. 1996. Dimensionality of Technophobia: A Preliminary Investigation. Proceedings of the Fifth Annual World Business Congress, Hamilton, Bermuda, July 17-21, 551- 557 (Details)
  Schlegelmilch, B.B.. 1996. Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors. Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD) (Details)
  Nielson, C.C , Schlegelmilch, B.B.. 1996. Volunteering for Charity: A Structural Model of Key Determinants. Proceedings of the Fifth Annual World Business Congress, Hamilton, Bermuda, July 17-21, 336-334 (Details)
1995 Schlegelmilch, B.B.. 1995. Business and Marketing Ethics in Europe and the U.S.. Proceedings of the Symposium on the Future of Academic Research in Business Ethics, Commemorating UCC's 150th Anniversary, University of Cork, Ireland, June 14-15 (Details)
  Schlegelmilch, B.B.. 1995. Business and Marketing Ethics in Europe and the U.S.. Proceedings of the Annual Meeting of the Society for Business Ethics, Vancouver, Canada, August 3-6 (Details)
  Schlegelmilch, B.B.. 1995. Ethical Codes and Frameworks. Proceedings of the American Marketing Association Faculty Consortium, Hofstra University, Long Island, New York, June 23-26 (Details)
  Schlegelmilch, B.B.. 1995. Ethics and Social Responsibility in the International Marketing Arena. Proceedings of the American Marketing Association Faculty Consortium, Hofstra University, Long Island, New York, June 23-26 (Details)
  Schlegelmilch, B.B., Mouillon, J.C.. 1995. Export Pricing by British and French Companies: An Exploratory Comparison. In: Grant, K., Walter, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-I, Melbourne, Australia, 3:93-3:99, July 6-10 (Details)
  Ram, S., Schlegelmilch, B.B.. 1995. Market Orientation of U.S. Companies: The Role of Environmental Antecedents. Proceedings of the 24th European Marketing Academy Conference, Paris, France, May 16-19, 973-989 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1995. Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany. In: Grant, K., Walker, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-III, Melbourne, Australia, July 6-10, 14:49-14:57 (Details)
  Schlegelmilch, B.B., Ram, S.. 1995. Technophobia: Measurement and Cross-Cultural Validation. Proceedings of the INFORMS International Conference, Singapore, June 25-28 (Details)
  Ram, S., Schlegelmilch, B.B.. 1995. Technophobia: Scale Development and Cross-Cultural Validation. Proceedings (Abstracts): Academy of International Business Annual Conference, Seoul, South Korea, November 15-18, p. 117 (Details)
  Schlegelmilch, B.B., Woodruffe, H.. 1995. The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom. In: Stewart, D. W., Vilcassim, N.F. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 (Details)
1994 Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1994. Comparing Consumer Preferences in two European Countries: A Partially-Individualized Conjoint Analysis. In: Wilson, E. J., Black, W. C. (eds.). Proceedings of the Academy of Marketing Science, Nashville, Tennessee, June 1-4, p. 92 (Details)
  Diamantopoulos, A., Du Preez, J. P., Schlegelmilch, B.B.. 1994. Environmental Considerations in Product Attribute Selection: A Conjoint-based Cross-Cultural Comparison. Proceedings of the TIMS Marketing Science Conference, Tucson, Arizona, March 17-19 (Details)
  Schlegelmilch, B.B., Robertson, D.C.. 1994. Ethical Issues in Service Industries: An Empirical Comparison of British and French Chief Executives. In: Bloemer, J., Lemmink, J., Kasper, H. (eds.): Marketing: Its Dynamics and Challenges, Proceedings of the 23rd European Marketing Academy Conference, Maastricht, The Netherlands, May 17-20, 913-927 (Details)
  Schlegelmilch, B.B.. 1994. International Business Ethics and the Corporate Mission. In: Hoy, F., Ghiselli, C. (eds.): Challenging Assumptions: Proceedings of the 1994 Family Firm Institute Conference, Scottsdale, Arizona, October 5-7 (Details)
  Schlegelmilch, B.B.. 1994. Leitbilder als Instrument der Unternehmensentwicklung. Proceedings of the International Symposium on Unternehmensleitbilder-Unternehmenskultur: Praxis der strategischen Unternehmensentwicklung, Europa Akademie für Führungskräfte, Dortmund, Germany, June 15-16, 27-28 (Details)
  Robertson, D.C., Schlegelmilch, B.B.. 1994. Perception of Ethical Issues and Formulation of Corporate Ethics Initiatives: The Impact of Country, Industry and Firm Size. In: Park, C.W., Smith, D.C. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22, 1994. p. 40 (Details)
  Diamantopoulos, A., Bohlen, G.M., Schlegelmilch, B.B.. 1994. Predicting Green Purchasing Decisions from Measures of Environmental Consciousness: A Two Sample Comparison. Proceedings of the 1994 Annual Marketing Education Group Conference, Ulster, Ireland, July 4-6 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1994. The Value of Socio-Demographic Characteristics for Predicting Environmental Consciousness. In: Park, C.W., Smith, D.C. (eds.): Marketing Theory and Applications, Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22. 348-350 (Details)
1993 Diamantopoulos, A., Bohlen, G.M., Schlegelmilch, B.B.. 1993. Determinants of the Environmental Image of an Industrial Service: An Empirical Analysis of Consumer Perceptions. In: Levy, M., Gerwal, D. (eds.): Developments in Marketing Science, Vol. XVI. Proceedings of the Annual Conference of the Academy of Marketing Science, Miami Beach, Florida, May 26-29, 1993, 393-400 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1993. Ecological Attributes and Country-of Origin Effects in Preference Formation: A Cross-Country Application of Conjoint Analysis. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Export Manpower Characteristics and Export Success: Empirical Evidence from Europe and the U.S.. In: Mullen, M. R., Cavusgil, S. T. (eds.): Proceedings of the First Symposium of the Consortium for International Marketing Research (CIMaR), East Lansing, Michigan, June 1-3, 114-144 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Factors Affecting the Use of Export Marketing Research Information: An Application and Test of the Deshpande and Zaltman Path Model. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Gender Differences in Marketing Academia: Evidence from a U.K. National Survey. In: Levy, M., Gerwal, D. (eds.): Developments in Marketing Science, Vol. XVI, Proceedings of the Annual Conference of the Academy of Marketing Science, Miami Beach, Florida, May 26-29, 508-515 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Love, A.. 1993. Giving to Charity: Determinants of Cash Donations Through Prompted Giving. In: Varadarajan, R., Jaworski, B. (eds.): Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 (Details)
  Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Chìas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381 (Details)
  Bohlen, G.M., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Measuring Ecological Concern: A Multi-Construct Perspective. Emerging Issues in Marketing, Vol. 1, Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 58-70 (Best Doctoral Paper Award, MEG 1993) (Details)
  Dembkowski, S., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. In: Chìas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1323-1354 (Details)
  Love, A., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Responses to Different Charity Appeals: An Investigation of the Impact of Donor Characteristics on the Level of Donations. Emerging Issues in Marketing, Vol. 2. Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 602-613 (Details)
1992 Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes. In: Crittenden, V. L. (ed.): Developments in Marketing Science, Vol. XV, Proceedings of the Annual Conference of the Academy of Marketing Science, San Diego, California, April 22-25, 189-194 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1992. Correlates of Publication Productivity Among U.K. Marketing Academics: Evidence from a National Survey. Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA) 33rd Joint Annual Meeting, Orlando, Florida, April 26-29 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Love, A.. 1992. Determinants of Charity Giving: An Interdisciplinary Review of the Literature and Suggestions for Future Research. In: Allen, C.T. et al. (eds.): Marketing Theory and Applications, Vol. 3, Proceedings of the American Marketing Association 1992 Winter Educators' Conference, San Antonio, Texas, February 15-18, 507-516 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1992. Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Stakeholder's Perceptions. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 619-632 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1992. Mapping Research on Export Promotion: A Response - Hierarchy Approach. In: Grunert, K.G., Fuglede, D. (eds.): Marketing for Europe - Marketing for the Future, Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 293-311 (Details)
  Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992) (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1992. The Relative Importance of Country-of-Origin and Ecological Product Attributes in two European Countries: A Partially Individualized Conjoint Analysis. Proceedings of the Association for Consumer Research, Summer Conference, Amsterdam, The Netherlands, June 11-14 (Details)
  Du Preez, J. P., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. The Role of 'Made In' and 'Green' Product Features in Automobile Purchases: A Cross-Country Comparison between Korea, Spain and France. Proceedings of the Annual Meeting of the Academy of International Business, Brussels, Belgium, November 20-22 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries. Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 (Details)
1991 Moore, S.A., Schlegelmilch, B.B.. 1991. A Proposed Methodology for Examining Inter- and Intra-Organizational Perceptions of Service Quality. Proceedings of the 7th Industrial Marketing and Purchasing Conference, Uppsala University, Sweden, September 6-8 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1991. Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters. In: Bradley, F. (ed.): Marketing Thought Around the World, Vol. 3, Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, Ireland, May 21-23, 928-947 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C., Tse, K.. 1991. Export Marketing Research: A Comparative Analysis of Finnish and British Firms. Developments in Marketing Science, Vol. XIV, Proceedings of the Annual Conference of the Academy of Marketing Science, Fort Lauderdale, Florida, May 29 - June 1, 112-118 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V., Universität Göttingen, Germany, January 31 - February 1 (Details)
  Schlegelmilch, B.B., Rawles, I.. 1991. Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K.. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 3, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, Wales, July 8-11, 991-1010 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Export Manpower on Export Performance: Evidence from the US, UK, and Germany. Operations Research Society of America and The Institute of Management Sciences (ORSA/TIMS) Proceedings of the 32nd Joint Annual Meeting, Anaheim, California, November 3-6 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Allpress, C., Tse, K.. 1991. The Use of Export Marketing Research at Different Planning Levels: Evidence from European Exporters. Proceedings of the TIMS Marketing Science Conference, University of Delaware, Wilmington, Delaware, March 20-23 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Neate-Stidson, S.. 1991. Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 1, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, July 8-11, 313-339 (2nd Prize for Best Competitive Paper) (Details)
1990 Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1990. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1197-1217 (Details)
  Schlegelmilch, B.B., Carman, J., Moore, A.. 1990. A Comparison of Customer Satisfaction with Family Practitioner Services in the US and UK. Proceedings of the Annual Conference of the Marketing Science Institute, New Orleans, Louisiana, April 25-28 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research: An Empirical Investigation of Users and Non-Users. In: Mühlbacher, H., Jochum, C. (eds.): Advanced Research in Marketing, Vol. 1, Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 427-446 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1990. Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions. In: Fiocca, R., Snehota, I. (eds.): Research Developments in International Marketing and Purchasing, Vol. 2. Proceedings of the International Marketing and Purchasing Conference, Milan, Italy, September 24-25, 1990, 443-473 (Details)
  Schlegelmilch, B.B., Tynan, C., Ramsey, N.. 1990. Market Segmentation for a Leisure Centre: A Case Study. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1218-1239 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1990. Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260 (Details)
  Moore, S.A., Schlegelmilch, B.B.. 1990. Service Quality: A Critial Evaluation of the Literature and an Agenda for Future Research. Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-17 (Details)
1989 Langlois, C.C., Schlegelmilch, B.B.. 1989. Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States. Proceedings of the Second European Conference on Business Ethics, September, 27-29, Barcelona, Spain (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. In: Moutinho, L., Brownlie, D., Livingstone, J. (eds.): Marketing Audit of the 80's, Vol. 2, Proceedings of the 22nd Annual Conference of the Marketing Education Group, Glasgow Business School, Scotland, July 11-14, 676-697 (Details)
1988 Burton, F.N., Schlegelmilch, B.B.. 1988. Changes in Company Characteristics Associated with Increasing Export Involvement. In: Robinson, T., Clarke-Hill, C. (eds.). Marketing: Past, Present, and Future. Vol. 2. Proceedings of the Annual Conference of the Marketing Education Group, Huddersfield, England, July 18-21, 25-356 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1988. Should Charities Conduct Generic Marketing?. In: Blois, K., Parkinson, S. (eds.): Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1988. The China Syndrome: An Empirical Investigation of Danish Companies' Experiences in the People's Republic of China. In: Turnbull, P. W., Paliwoda, S. J. (eds.): Research Developments in International Marketing, Vol. 1, Proceedings of the 4th International Marketing and Purchasing (IMP) Conference, Manchester, England, September 7-9, 486-510 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1988. Who Volunteers? An Investigation into the Characteristics of Charity Volunteers. In: Robinson, T., Clarke-Hill, C. (eds.). Marketing: Past, Present, and Future. Vol. 1. Proceedings of the Annual Conference of the Marketing Education Group, Huddersfield, England, July 18-21, 1988, 12-35 (Details)
1987 Schlegelmilch, B.B., Diamantopoulos, A.. 1987. Innovativeness and Export Performance: An Empirical Analysis. In: Leeflang, P., Rice, M. (eds.): Contemporary Research in Marketing, Proceedings of the Annual Conference of the European Marketing Academy, Toronto, Canada, June 1-3, K1-K21 (Details)
  Schlegelmilch, B.B., Ross, A.G.. 1987. The Influence of Managerial Characteristics on Different Measures of Export Success. In: Wensley, R. (ed.): Reviewing Effective Research and Good Practice in Marketing, Proceedings: Annual Conference of the Marketing Education Group, Warwick, England, July 7-10, 241-257 (Details)
1986 Diamantopoulos, A., Schlegelmilch, B.B.. 1986. A Comparison of Marketing Operations of Autonomous Subsidiaries: An Empirical Study. Proceedings of the Annual Conference of the Academy of International Business, London, England, November, 21-23 (Details)
  Schlegelmilch, B.B., Crook, J.. 1986. Firm Level Determinants of Export Intensity. Proceedings of the Annual Conference of the Academy of International Business, London, England, November, 21-23 (Details)
1985 Schlegelmilch, B.B.. 1985. Internal Determinants of Export Behaviour of British and German Firms. Proceedings: Annual Conference of the European Marketing Academy, Bielefeld, Germany, April 10-12, 57-71 (Details)