2021 Saracevic, Selma, Schlegelmilch, Bodo B. 2021. The Impact of Social Norms on Pro-Environmental Behavior: A Systematic Literature Review of The Role of Culture and Self-Construal. Sustainability. 13 (9), 5156 open access (Details)
  Hartl, Barbara, Hofmann, Eva. 2021. The social dilemma of car sharing – The impact of power and the role of trust in community car sharing. International Journal of Sustainable Transportation. open access (Details)
  Molina-Castillo, Francisco-Jose, Penz, Elfriede, Stöttinger, Barbara. 2021. Towards a general model explaining physical and digital counterfeits. Marketing Intelligence and Planning. 00 (00) (Details)
  Penz, Elfriede, Hofmann, Eva. 2021. What Stirs Consumers to Purchase Carbon-Friendly Food? Investigating the Motivational and Emotional Aspects in Three Studies. Sustainability. 13 (8377) open access (Details)
2020 Bangsa, Adjengdia Bunga, Schlegelmilch, Bodo B. 2020. Linking Sustainable Product Attributes and Consumer Decision Making: Insights from a Systematic Review. Journal of Cleaner Production. 245 (Details)
  WU, Jintao, WU, Tong, Schlegelmilch, Bodo B. 2020. Seize the Day: How Online Retailers Should Respond to Positive Reviews. Journal of Interactive Marketing. 52 52-60. (Details)
  Marth, Sarah, Sabitzer, Thomas, Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2020. The Influence of Regulation on Trust and Risk Preference in Sharing Communities. Frontiers in Psychology. 11 1-13. open access (Details)
  Schlegelmilch, Bodo B. 2020. Why Business Schools Need Radical Innovations: Drivers and Development Trajectories. Journal of Marketing Education. 42 (2), 93-107. open access (Details)
2019 Theodosiou, Marios, Katsikea, Evangelia, Samiee, Saeed, Makri, Aikaterini. 2019. A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality. Journal of Interactive Marketing. 47 53-67. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2019. Balancing territorial identities: How consumers manage their ethnic, regional, and national identities in daily life and consumption situation. International Marketing Review. 36 (5), 805-827. (Details)
  Stamkou, Eftychia, van Kleef, Gerben A., Homan, Astrid C., Gelfand, Michele J., van de Vijver, Fons J.R., van Egmond, Marieke C., Boer, Diana, Phiri, Natasha, Ayub, Nailah, Kinias, Zoe, Cantarero, Katarzyna, Treister, Dorit Efrat, Figueiredo, Ana, Hashimoto, Hirofumi, Hofmann, Eva, Lima, Renata P., Lee, I-Ching. 2019. Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support. Personality and Social Psychology Bulletin. 45 (6), 947-964. open access (Details)
  Zablocki, Agnieszka , Makri, Aikaterini, Houston, Michael. 2019. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of Interactive Marketing. 46 20-39. (Details)
  Zablocki, Agnieszka, Makri, Aikaterini, Schlegelmilch, Bodo B., Houston, Michael J. 2019. Emotions within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand [Corrigendum]. Journal of Interactive Marketing. 46 (May), 20-39. (Details)
  Penz, Elfriede, Hartl, Barbara, Hofmann, Eva. 2019. Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in German-speaking countries. Journal of Cleaner Production. 214 429-439. open access (Details)
  Makri, Aikaterini, Papadas, Karolos, Schlegelmilch, Bodo B. 2019. Global social networking sites and global identity: A three-country study. Journal of Business Research. (Details)
  Schlegelmilch, Bodo B., Simbrunner, Philipp. 2019. Moral licensing and moral cleansing applied to company-NGO collaborations in an online context. Journal of Business Research. 95 544-552. (Details)
  Qin, Yao, Shi, Linda Hui, Stöttinger, Barbara, Cavusgil, Erin. 2019. Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets. Canadian Journal of Administrative Sciences. 36 (3), 306-321. (Details)
  Gangl, Katharina, Hofmann, Eva, Hartl, Barbara, Berkics, Mihaly. 2019. The impact of powerful authorities and trustful tax payers: Evidence for the extended slippery slope framework from Austria, Finland and Hungary. Policy Studies. open access (Details)
  Katsikea, Evangelia, Theodosiou, Marios, Makri, Aikaterini. 2019. The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets. European Journal of Marketing. 53 (10), 2080-2108. (Details)
  Gangl, Katharina, Hartl, Barbara, Hofmann, Eva, Kirchler, Erich. 2019. The Relationship Between Austrian Tax Auditors and Self-Employed Taxpayers: Evidence From a Qualitative Study. Frontiers in Psychology. 10 open access (Details)
2018 Robson, M. J., Katsikeas, Constantine S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2018. Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business. 54 (2), 137-153. (Details)
  Miska, Christof, Szöcs, Ilona, Schiffinger, Michael. 2018. Culture's Effects on Corporate Sustainability Practices: A Multi-Domain and Multi-Level View. Journal of World Business 53 (2), 263-279. open access (Details)
  Penz, Elfriede, Hartl, Barbara, Hofmann, Eva. 2018. Editorial: Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation. Sustainability. 10 3754 open access (Details)
  Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2018. Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. open access (Details)
  Penz, Elfriede, Polsa, Pia. 2018. How do companies reduce their carbon footprint and how do they communicate these measures to stakeholders? Journal of Cleaner Production. 195 1125-1138. (Details)
  Qin, Yao, Shi, Linda, Song, Lei, Stöttinger, Barbara, Tan, Kang . 2018. How to integrate both customers' motives and suppliers' solutions to fight against Shanzhai: a phenomenon beyond counterfeit? Business Horizons. 61 (2), 229-237. (Details)
  Zablocki, Agniezska, Schlegelmilch, Bodo B., Houston, Michael J. 2018. How Valence, Volume and Variance of Online Reviews influence Brand Attitudes. Academy of Marketing Science Review (Online). (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2018. Preventing Conflicts in Sharing Communities as a Means of Promoting Sustainability. Sustainability. 10 (8), 1-24. open access (Details)
  Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2018. Regulation in the Sharing Economy: A Social Science Approach. MR-Int - Medien & Recht International. 15 (2), 49-51. (Details)
  Reto, Felix, Hinsch, Chris, Rauschnabel, Philipp A., Schlegelmilch, Bodo B. 2018. Religiousness and Environmental Concern: A Multi-Level and Multi-Country Analysis of the Role of Indulgence and Life-Satisfaction. Journal of Business Research. 91 304-312. (Details)
  Kudlak, Robert, Szöcs, Ilona, Krumay, Barbara, Martinuzzi, Robert-Andre. 2018. The future of CSR - Selected findings from a Europe-wide Delphi study. Journal of Cleaner Production. 183 282-291. (Details)
  Simmons, Jr.,, James Michael, Crittenden, Victoria L., Schlegelmilch, Bodo B. 2018. The Global Reporting Initiative: Do Application Levels Matter? Social Responsibility Journal (Details)
  Hartl, Barbara, Sabitzer, Thomas, Hofmann, Eva, Penz, Elfriede. 2018. “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective. Journal of Cleaner Production. 202 88-100. open access (Details)
2017 Gineikiene, Justina, Schlegelmilch, Bodo B., Auruskeviciene, V. 2017. "Ours" or "Theirs"? Psychological Ownership and Domestic Products Preferences. Journal of Business Research 72 (March), 93-103. (Details)
  Makri, Aikaterini, Theodosiou, Marios, Katsikea, Eva. 2017. An empirical investigation of the antecedents and performance outcomes of export innovativeness. International Business Review, 26 (4), 628-639. (Details)
  Awanis, Sandra, Schlegelmilch, Bodo B., Chi Cui, Charles. 2017. Asia’s Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies JIBS. 48 (8), 964-991. open access (Details)
  Penz, Elfriede, Hofmann, Eva, Hartl, Barbara. 2017. Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services. Sustainability. 9 (6), 1056 open access (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Moral Licensing: A Culture-Moderated Meta-Analysis Management Review Quarterly. Management Review Quarterly, 67 (4), 201-225. open access (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2017. Power versus trust – what matters more in collaborative consumption? Journal of Services Marketing. 31 (6), 589-603. open access (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation and Engagement with Social Networking Sites: A Cross-cultural Study in Austria, China and Uruguay. Journal of Business Research, 80, 155-163. (Details)
  Simbrunner, Philipp, Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation: The Role of Culture and its Marketing Applications. Transfer. Werbeforschung & Praxis, 63 (1), 17-21. (Details)
2016 Schlegelmilch, Bodo B., Khan, M.M., Hair, Jr. J.F. 2016. Halal Endorsements: Stirring Controversy or Gaining New Customers? International Marketing Review, 33 (1), 1-32. (Details)
  Penz, Elfriede and Kirchler, Erich. 2016. Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics. International Marketing Review 33 (3): S. 432-453. (Details)
  Szöcs, Ilona, Schlegelmilch, Bodo B., Rusch, Thomas, Shamma, Hamed M. 2016. Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation. Journal of the Academy of Marketing Science, 44 (3), 376-396. open access (Details)
  Kirchler, Erich, Winter, Laura, Penz, Elfriede. 2016. Methods of Studying Economic Decisions in Private Households. Revista Crítica de Ciências Sociais 111 (dez), 81-108. open access (Details)
  Evirgen, Cüneyt and Lei, Lei and Moizer , Peter and Phillips, Richard D. and Stöttinger, Barbara and Wilson , Marie . 2016. The State of Business Education and Research - Perspectives from Educational Leaders around the Globe. Rutgers Business Review 1 (1), 1-26. open access (Details)
  Prange, C., Schlegelmilch, Bodo B. 2016. Towards a Balanced View of Innovations. Management Decision, 54 (2), 441-454. (Details)
  Mitchell, Vince V.-W., Schlegelmilch, Bodo B., Mone, S.-D. 2016. Why should I attend? The Value of Business Networking Events. Industrial Marketing Management, 52 (1), 100-108. (Details)
2015 Rauschnabel, P.A., Herz, M., Schlegelmilch, Bodo B., Ivens, B.S. 2015. Brands and Religious Labels: A Spillover Perspective. Journal of Marketing Management, 31 (11-12), 1285-1309. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2015. Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective. Psychology & Marketing 32 (4), 373-391. (Details)
  Stöttinger, Barbara, Penz, Elfriede, Khan, Mubbsher Munawar. 2015. Consumer and vendor perceptions of sport goods counterfeits in four counterfeit hubs. Journal of Brand Strategy. 4 (3), 281-290. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2015. Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries. European Journal of International Management 9 (3): S. 326-341. (Details)
  Gruber, Verena, Kaliauer, Magdalena, Schlegelmilch, Bodo B. 2015. Improving the Effectiveness and Credibility of Corporate Social-Responsibility Messaging: An Austrian Model Identifies Influential CSR Content and Communication Channels. Journal of Advertising Research, , 1-15. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2015. MNEs' Regional Headquarters and their CSR Agenda in the African Context. International Marketing Review, 32 (5), 576-602. (Details)
  Obadia, Claude, Stöttinger, Barbara. 2015. Pricing to manage export channel relationships. International Business Review 24 (2): S. 311-318. open access (Details)
  Mitchell, Vince, Petrovici, Dan, Schlegelmilch, Bodo B., Szöcs, Ilona. 2015. The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes. Electronic Commerce Research and Applications (ECRA), 14 (2), 95-103. (Details)
  Cesareo, Ludovica, Stöttinger, Barbara. 2015. United we stand, divided we fall - how firms can engage consumers in their fight against counterfeits. Business Horizons 58 S. 527-537. (Details)
2014 Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick, Gruber, Verena. 2014. Consumers' Perceptions of Corporate Social Responsibility - Scale Development and Validation. Journal of Business Ethics, 124 (1), 101-115. (Details)
  Diamantopoulos, Adamantios, Ring, A., Schlegelmilch, Bodo B., Doberer, E. 2014. Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance. Journal of International Marketing, 22 (1), 39-61. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2014. How Techniques of Neutralization Legitimize Norm-and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics, 121 (1), 29-45. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J. 2014. Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information. Psychology & Marketing, 31 (6), 440-450. (Details)
2013 Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B. 2013. Conceptualizing Consumers’ Experiences of Product-Harm Crisis. Journal of Consumer Marketing, 30 (2), 112-120. (Details)
  Murphy, Patrick E., Schlegelmilch, Bodo B. 2013. Corporate Social Responsibility and Corporate Social Irresponsibility: Introduction to a Special Topic Section. Journal of Business Research, 66 (10), 1807-1813. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick. 2013. CSR Practices and Consumer Perceptions. Journal of Business Research 66 (10): 1839-1851. open access (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2013. Integration and Exchange: How Executive MBA Students Envision Ethics Education. Journal of Marketing Education, 35 (2), 95-106. (Details)
  Graf, Michael, Schlegelmilch, Bodo B., Mudambi, S., Tallman, S.. 2013. Outsourcing of Customer Relationship Management: Implications for Customer Satisfaction. Journal of Strategic Marketing 21 (1): 68-81. (Details)
  Penz, Elfriede, Sinkovics, Rudolf. 2013. Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach. Journal of Consumer Behaviour 12 293-306. (Details)
2012 Vida, Irena, Kos Koklic, Mateja, Kukar-Kinney, Monika, Penz, Elfriede. 2012. Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences. Journal of Research in Interactive Marketing 6 (4): 298-313. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2012. A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits. Journal of Brand Management 19 (7): 581-594. (Details)
  Penz, Elfriede, Kirchler, Erich. 2012. Sex role specialization in a transforming market: Empirical evidence from Vietnamese middle-class households. Journal of Macromarketing 32 (1): 56-68. (Details)
  Robson, M.J., Schlegelmilch, Bodo B., Bojkowszky, Brigitte. 2012. Resource Deployment Stability and Performance in International research-and-Development Alliances: A Self-Determination Theory Explanation. Journal of International Marketing 20 (1): 1-18. (Details)
2011 Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Journal of Business Ethics 104 (4): 449-460. open access (Details)
  Schlegelmilch, Bodo B.. 2011. Commentary on "Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory". Academy of Marketing Science Review (Online) 1 (2): 85-89. (Details)
  Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, Dayananda. 2011. The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives. International Marketing Review 28 (5): 508-524. (Details)
  Sinkovics, Rudolf, Penz, Elfriede. 2011. Multilingual elite-interviews and software-based analysis: Problems and solutions based on CAQDAS. International Journal of Market Research (former Journal of the Market Research Society) 53 (5): 704-724. (Details)
  Schlegelmilch, Bodo B., Thomas, H.. 2011. The MBA in 2020: Will there still be one?. Journal of Management Development 30 (5): 474-482. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2011. The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands. Marketing Journal of Research and Management (Marketing JRM) 33 (1): 68-80. (Details)
  Penz, Elfriede, Hogg, Margaret K.. 2011. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. European Journal of Marketing 45 (1/2): 104-132. (Details)
  Nell, Phillip C., Ambos, Björn, Schlegelmilch, Bodo B. 2011. The MNC as an Externally Embedded Organization: An Investigation of Embeddedness Overlap in Local Subsidiary Networks. Journal of World Business. 46 (4), 497-505. open access (Details)
2010 Molina, Francisco José, Sinkovics, Rudolf, Penz, Elfriede, López, Esther. 2010. Comunidades online, comunidades virtuales y mundos virtuales: una revisión teórica y aplicación empresarial. investigación y marketing (i&m) junio (107): 40-44. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2010. Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics 93 (1): 1-19. (Details)
  Prange, Christiane, Schlegelmilch, Bodo B.. 2010. Heading for the Next Innovation Archetype?. Journal of Business Strategy 31 (2): 46-55. (Details)
  Ambos, Björn, Mahnke, Volker. 2010. How do MNC Headquarters Add Value?. Management International Review (MIR) 50 (4): 403-412. (Details)
  Hakanson, Lars, Ambos, Björn. 2010. The Antecedents of Psychic Distance *Lead Article*. Journal of International Management 16 (3): 195-210. (Details)
  Tran, Y, Mahnke, Volker, Ambos, Björn. 2010. The Effect of Quality, Quantity and Timing of Headquarters-Initiated Knowledge Flows on Subsidiary Performance. Management International Review (MIR) 50 (4): 493-511. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "Ethik im Marketing: Themen, Entwicklungen und Perspektiven". Marketing. Zeitschrift für Forschung und Praxis (ZFP) 32 (1): 53-64. (Details)
  Ambos, Tina Claudia and Birkinshaw, Julian. 2010. Headquarters' Attention and its Effect on Subsidiary Performance. Management International Review 50 (4): S. 449-469. (Details)
  Ambos, Tina Claudia, Birkinshaw, Julian. Forthcoming. How do new ventures evolve? An inductive study of archetype changes in science-based ventures. Organization Science 21 (6), 1125-1140. (Details)
2009 Sinkovics, Rudolf, Penz, Elfriede. 2009. Social Distance between Residents and International Tourists - Implications for International Business. International Business Review 18 (5): 457-469. (Details)
  Hofmann, Eva, Penz, Elfriede, Kirchler, Erich. 2009. The 'Whys' and 'Hows' of ethical investment: Understanding an early-stage market through an explorative approach. Journal of Financial Services Marketing 14 (2): 102-117. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2009. Location Choice, Management and Performance of International R&D Investments in Peripheral Economies. International Journal of Technology Management 48 (1): 24-41. (Details)
  Sinkovics, Rudolf, Penz, Elfriede, Molina Castillo, Francisco Jose. 2009. Qualitative Analyse von Online Communities für Neuproduktentscheidungen. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 48 (188): 61-72. (Details)
  Götze, Elisabeth, Prange, Christiane, Uhrovska, Iveta. 2009. Children's Impact on Innovation Decision Making. A Diary Study. European Journal of Marketing 43 (1/2): 264-295. (Details)
  Morris, S., Wright, P., Stahl, Günter. 2009. Implementing global best practices within the human resource subunit. Human Resource Management ---. (Details)
  Stahl, Günter, Chua, C.H., Caligiuri, P., Cerdin, J.-L., Taniguchi, M.. 2009. Predictors of turnover intentions in learning-drivne and demand-driven international assignments: the role of repatriation concerns, satisfaction with company support, and perceived career advancement opportunities. Human Resource Management 89-109. (Details)
  Brenner, Barbara, Ambos, Björn. 2009. Dynamics in foreigen markets - a study of strategic control in CEE. Marketing Review St. Gallen (ehemals Thexis – Fachzeitschrift für Marketing) 3 28-32. (Details)
  Muehlbacher, Stephan, Hofmann, Eva, Kirchler, Erich, Roland-Lévy, Christine. 2009. Household decision making: Changes of female and male partners' roles?. Psychology and Economics 2 (2): 17-37. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2009. Evolution of Organizational Structure and Capabilities in the Internationalization of Banks: The Case of Unicredit Group in CEE. Long Range Planning 42 (5-6): 633-653. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B.. 2009. Managing Knowledge in International Consulting Firms. Journal of Knowledge Management 13 (6): 491-508. (Details)
  Mitchell, Vincent-Wayne, Balabanis, George, Schlegelmilch, Bodo B., Cornwell, Bettina T.. 2009. Measuring Unethical Consumer Behavior Across Four Countries. Journal of Business Ethics 88 (2): 395-412. (Details)
  Lehrer, M., Schlegelmilch, Bodo B., Behnam, M.. 2009. Competitive Advantage from Exposure to Multiple National Environments: The Induced Internationalization of "Born-Multidomestic" Firms. European Journal of International Management 3 (1): 52-110. (Details)
  Penz, Elfriede, Schlegelmilch, Bodo B., Stöttinger, Barbara. 2009. Voluntary purchase of counterfeit products: empirical evidence from four countries. Journal of International Consumer Marketing 21 (1): 67-84. (Details)
  Lehrer, Mark , Nell, Phillip C., Gärber, Lisa. 2009. A National Systems View of University Entrepreneurialism: Inferences fromComparison of the German and US Experience. Research Policy (RP). 38 (2), 268-280. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2009. Organizational Capabilities and the Effectiveness of Knowledge Flows within Multinational Corporations. Journal of International Management 15 (1): 1-15. (Details)
  Prange, Christiane and Schlegelmilch, Bodo B. 2009. The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploration Dilemma. Business Research (früher: BuR - Business Research) 2 (2), 215-240. open access (Details)
2008 Ambos, Björn, Schlegelmilch, Bodo B.. 2008. Innovation in Multinational firms: Does Cultural Fit Enhance Performance?. Management International Review (MIR) 48 (2): 189-206. (Details)
  Kastlunger, Barbara, Martini, Massimo, Kirchler, Erich, Hofmann, Eva. 2008. Impegno, soddisfazione e fiducia del cliente bancario: un'analisi empirica a Roma e in Sardegna.. Psicologia Sociale 3 (2): 307-324. (Details)
  Hofmann, Eva, Hoelzl, Erik, Kirchler, Erich. 2008. A comparison of models describing the impact of moral decision making on investment decisions. Journal of Business Ethics 82 (1): 171-187. (Details)
  Hofmann, Eva, Hoelzl, Erik, Kirchler, Erich. 2008. Preconditions of voluntary tax compliance: Knowledge and evaluation of taxation, norms, fairness, and motivation to cooperate. Zeitschrift für Psychologie 216 (4): 209-217. (Details)
  Ambos, Tina Claudia, Makela, Kristiina, Birkinshaw, Julian, D'Este, Pablo. Forthcoming. When does university research get commercialized? Creating ambidexterity in research institutions. Journal of Management Studies (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. Original brands and counterfeit brands - do they have anything in common?. Journal of Consumer Behaviour 7 (2): 146-163. (Details)
  Meier-Pesti, Katja, Penz, Elfriede. 2008. Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking. Journal of Economic Psychology 29 (2): 180-196. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. Corporate image and product similarity– getting counterfeits closer to the consumers’ pocketbook. Psychology and Marketing 25 (4): 352-381. (Details)
  Stahl, Günter, Voigt, A.. 2008. Do cultural differences matter in mergers and acquisitions? A tentative model and meta-analytic examination. Organization Science. Organization Science 19 160-176. (Details)
  Sinkovics, Rudolf, Penz, Elfriede, Ghauri, Pervez. 2008. Enhancing the trustworthiness of qualitative research in international business. Management International Review (MIR) 48 (6): 689-714. (Details)
  Pitt, Leyland, Schlegelmilch, Bodo B.. 2008. Juggling Janus - strategy for general managers in an age of paradoxical trends. Journal of General Management 33 (3): 67-82. (Details)
2007 Brenner, Barbara, Breinbauer, Andreas. 2007. Vom Lehrer zum Partner: Wer in Osteuropa punkten will muss vom Osten lernen. Der Personalmanager 2008 (x): x-x. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2007. Innovation and control in the multinational firm: A comparison of political and contingency approaches. Strategic Management Journal 28 (5): 473-486. (Details)
  Birkinshaw, Julian, Bouquet, Cyril, Ambos, Tina Claudia. 2007. Managing Executive Attention in the Global Compay. Sloan Management Review MIT (3): 39-45. (Details)
  Björkman, I., Stahl, Günter, Vaara, E.. 2007. Cultural differences and capability transfer in cross-border acquisitions:The mediating roles of capabilitty complementarity, absorptive capacity, and social integration. Journal of International Business Studies (JIBS) 38 658-672. (Details)
  Hofmann, Eva, Kirchler, Erich, Kamleitner, Bernadette. 2007. Consumer adaptation strategies: From Austrian shilling to the euro. Journal of Consumer Policy, Consumer Issues in Law, Economics and Behavioral Sciences 30 (4): 367-381. (Details)
  Berti, Chiara, Hofmann, Eva, Muehlbacher, Stephan, Kirchler, Erich. 2007. Convincere i colleghi: sviluppo di un questionario sulle tattiche di influenza nelle organizzazioni. Bollettina di Psicologia Applicata 253 26-36. (Details)
  Hofmann, Eva, Meier-Pesti, Katja, Kirchler, Erich. 2007. The decision process for ethical investment.. Journal of Financial Services Marketing 12 (1): 4-16. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2007. Ethical Issues in Global Supply Chains. Symphonya Emerging Issues in Management. (2) (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2007. Ethical Issues in Global Supply Chains: Converging Interests or Insoluble Contradictions. Symphonya - Emerging Issues on Management 2 (1), 12-23. (Details)
  Penz, Elfriede. 2007. Paradoxical effects of the Internet from a consumer perspective. Critical Perspectives on International Business 3 (4): 364 -380. (Details)
2006 Penz, Elfriede. 2006. Researching the socio-cultural context: putting social representations theory into action. International Marketing Review 23 (4): 418-437. (Details)
  Birkinshaw, Julian, Bouquet, Cyril, Ambos, Tina Claudia. 2006. Attention Headquarters!. Business Strategy Review 17 (3): 1-2. (Details)
  Sinkovics, Rudolf, Penz, Elfriede. 2006. Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. Journal of International Entrepreneurship 3 (4): 303-315. (Details)
  Solberg, Carl Arthur, Stöttinger, Barbara, Yaprak, Attila. 2006. A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States. Journal of International Marketing 14 (1): 23-48. (Details)
  Hofmann, Eva, Kamleitner, Bernadette, Kirchler, Erich, Schulz-Hardt, Stefan. 2006. Kaufkraftschwund nach der Währungsumstellung: Zur erwartungsgeleiteten Wahrnehmung des (T)Euro. Wirtschaftspsychologie 8 (1): 98-108. (Details)
  Kirchler, Erich, Hofmann, Eva, Kamleitner, Bernadette. 2006. L’ euro: una nuova valuta: a discapito delle tradizionali monete nazionali. Psicologia Sociale 1 (2): 255-283. (Details)
  Kamleitner, Bernadette, Hofmann, Eva, Kirchler, Erich. 2006. Preisverständnis und subjektive Bewertung des Euro. Überblick über empirische Befunde. Wirtschaftspsychologie 8 (1): 83-97. (Details)
  Ambos, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Learning from Foreign Subsidiaries: An Empirical Investigation of Headquarters´Benefits from Reverse Knowledge Transfers. International Business Review 15 (4): 294-312. (Details)
  Morgan, Neil A., Vorhies, Douglas W., Schlegelmilch, Bodo B.. 2006. Resource-performance Relationships in Industrial Export Ventures: The role of resource inimitability and substitutability. Industrial Marketing Management 35 (5): 621-633. (Details)
2005 Chini, Tina Claudia, Ambos, Björn, Wehle, Katrin. 2005. The Headquarters-Subsidiary Trench: Tracing Perception Gaps within the Multinational Corporation. European Management Journal 23 (2): 145-153. (Details)
  Stahl, Günter, Javidan, M., Brodbeck, F., Wilderom, C.. 2005. Cross-border transfer of knowledge: Cultural lessons from project GLOBE. Academy of Management Executive 19 59-76. (Details)
  Hofmann, Eva, Kamleitner, Bernadette, Kirchler, Erich. 2005. Soziale Vorstellungen über den (T)Euro – Überblick über empirische Studien zur Währungsumstellung. Jahrbuch der Absatz- und Verbrauchsforschung 1 94-110. (Details)
  Stahl, Günter, Caligiuri, P.. 2005. The effectiveness of expatriate coping strategies: The moderating role of cultural distance, position level, and time on the international assignment.. Journal of Applied Psychology 90 603-615. (Details)
  Ambos, Björn. 2005. Foreign Direct Investment in Industrial Research and Development: A Study of German MNCs. Research Policy. A Journal Devoted to Research Policy, Research Management and Planning 395-410. (Details)
  Cornwell, B., Cui, C.C., Mitchell, Vincent-Wayne, Schlegelmilch, Bodo B., Dzulkiflee, A., Chan, J.. 2005. A Cross-cultural Study of the Role of Religion in Consumers´Ethical Positions. International Marketing Review 22 (5): 531-546. (Details)
  Sinkovics, R.R., Penz, E., Ghauri, P.N.. 2005. Analysing qualitative data in international marketing research. Qualitative Market Research, 8, 1, 9-38 (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2005. In Search for Global Advantage. European Business Forum 21 23-24. (Details)
  Cui, C.C., Mitchell, Vincent-Wayne, Schlegelmilch, Bodo B., Cornwell, B.. 2005. Measuring Consumers Ethical Position in Austria, Britain, Brunei, Hong Kong and USA. Journal of Business Ethics 62 (1): 57-71. (Details)
  Schlegelmilch, B.B., Pollach, I.. 2005. The Perils and Opportunities of Communicating Corporate Ethics. Journal of Marketing Management, 21, 3-4, 267-290 (Details)
2004 Chini, Tina Claudia. 2004. Interkulturelle Philosophie: Disziplin, Orientierung, Praxis? Ein Literaturbericht. polylog. Zeitschrift für Interkulturelles Philosophieren (12): 15-18. (Details)
  Schlegelmilch, Bodo B., Chini, Tina Claudia. 2004. Roll-out that Seized the Market. European Business Forum (19): 74-78. (Details)
  Stahl, Günter, Cerdin, J.-L.. 2004. Global careers in French and German multinational corporations.. Journal of Management Development 23 885-902. (Details)
  Kirchler, Erich, Daniela, Reiter, Hofmann, Eva, Kastlunger, Barbara, Pelzer, Karin, Steinmaurer-Oos, Ursula. 2004. Kundenbindung im Bankensektor. Eine Prüfung des Investment-Modells in sechs EU-Ländern. Wirtschaftspsychologie 6 (4): 37-44. (Details)
  Van Deusen, C. A., Jones, G., Mueller, C. B., Ricks, D. A., Schlegelmilch, B.B.. 2004. Information and Communication Technology in the International Business Classroom: Comparing Faculty and Student Perspectives. Journal of Teaching in International Business, 15, 4, 5-21 (Details)
  Penz, E., Meier-Pesti, K. Kirchler, E.. 2004. It's practical, but no more controllable: social representations of the electronic purse in Austria. Journal of Economic Psychology, 25, 771-787 (Details)
  Schlegelmilch, B.B., Ambos, B.. 2004. Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis. Journal of Strategic Marketing, 12, 1, 57-68 (Details)
  Ambos, Björn, Reitsperger, Wolf. 2004. Offshore Centers of Excellence: Social Control and Success. Management International Review (MIR) 44 (2): 51-65. (Details)
  Schlegelmilch, B.B., Cornwell, B.T., Babakus, E., Mitchell, V.. 2004. Reactions to Unethical Consumer Behavior Across Six Countries. Journal of Consumer Marketing, 21, 4, 254-263 (Details)
  Ambos, B., Schlegelmilch, B.B.. 2004. The Use of International R&D Teams - An Empirical Investigation of Selected Contingency Factors. Journal of World Business, 39, 2, 37-48 (Details)
2003 Simon, Bernd, Haghirian, Parissa, Schlegelmilch, Bodo B.. 2003. Enriching Global Marketing Education with Virtual Classrooms: An Effectiveness Study. Marketing Education Review 12 (3): 27-39. (Details)
  Schlegelmilch, Bodo B., Ambos, Björn, Chini, Tina. 2003. Mercati globali,"reverse knowledge" e Corporate Governance. Symphonya Emerging Issues in Management 2 1-7. (Details)
  Kirchler, Erich, Hofmann, Eva. 2003. Book Review. The Psychology of Economic Decisions. Rationality and Well-Being. Journal of Socio-Economics 32 711-720. (Details)
  Kirchler, Erich, Hofmann, Eva, Muehlbacher, Stephan, Berti, Chiara. 2003. Konflikte in Organisationen: Erprobung eines Instrumentes zur Messung von Einflusstaktiken. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 42 80-88. (Details)
  Schlegelmilch, B.B., Ambos, B., Chini, T.C.. 2003. Are you Ready to Learn from your Offshore Affiliates?. European Business Forum, 16, 4, 50-54 (Details)
  Diamantopoulos, A., Schlegelmilch, Bodo B., Sinkovics, Rudolf, Bohlen, G.M.. 2003. Can Socio-Demographics still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research 56 (6): 465-480. (Details)
  Schlegelmilch, B.B., Chini, T. C.. 2003. Knowledge Transfer Between Marketing Functions in Multinational Companies: A Conceptual Model. International Business Review, 12, 2, 215-232 (Details)
  Dickinger, A., Haghirian, P., Schlegelmilch, B.B.. 2003. M-Marketing - Ein Ausblick auf die Zukunft des Marketing. Der Markt, Special Issue on E- and M-Commerce, 166/167, 3+4, 107-116 (Details)
  Schlegelmilch, B.B.. 2003. New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle. Transfer - Werbeforschung und Praxis, 48, 2, 20-21 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Kreuz, P.. 2003. Strategic Innovation: The Construct, its Drivers and its strategic Outcomes. Journal of Strategic Marketing, 11, 2, 117-132 (Details)
  Schlegelmilch, B.B.. 2003. The Anatomy of an International Marketing Journal. Journal of International Marketing, 11, 1, 2-7 (Details)
  Stöttinger, B., Penz, E.. 2003. The Demand for Counterfeits: Are Consumers across Borders Triggered by the same Motives?. Akademija MM, 6, 10, 81-90 (Details)
2002 Kirchler, Erich, Rodler, Christa, Haupt, Barbara, Hofmann, Eva. 2002. Zum Commitment von Bankkunden. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 41 138-143. (Details)
  Schlegelmilch, B.B.. 2002. Comments on Shelby D. Hunt's A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Journal of Marketing Mangagement, 18, 1-2, 221-227 (Details)
  Skarmeas, D., Katsikeas, C., Schlegelmilch, B.B.. 2002. Drivers of Commitment and its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective. Journal of International Business Studies, 33, 4, 757-783 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2002. Information and Communication Technologies in Tertiary Education: A 'Consumer' Perspective. Marketing Education Review, 12, 2, 63-72 (Details)
  Schlegelmilch, B.B., Penz, E.. 2002. Knowledge Management in Marketing. The Marketing Review, 3, 5-19 (Details)
  Sinkovics, R., Stöttinger, B., Schlegelmilch, B.B., Ram, S.. 2002. Reluctance to Use Technology-Related Products: Development of a Technophobia Scale. Thunderbird International Business Review, 44, 4, 477-494 (Details)
  Kreuz, P., Foerster, A.. 2002. Strategie: Wie Marketing die Zukunft gestaltet. Absatzwirtschaft, 7, 24-29 (Details)
2001 Stöttinger, B., Holzmüller, H.H.. 2001. Cross-National Stability of an Export Performance Model - A comparative Study of Europe and the U.S.. Management International Review, 41, 1, 7-28 (Details)
  Salzberger, T., Sinkovics, R.R., Schlegelmilch, B.B.. 2001. Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung. Jahrbuch der Absatz- und Verbrauchsforschung 47, 2, 190-209 (Details)
  Mueller, C.B., Jones, G., Ricks, D.A., Schlegelmilch, B.B., Van Deusen, C.A.. 2001. Information and Communication Technology in the Classroom: An Empirical Study with an International Perspective. Journal of Teaching in International Business, 12, 9, 21-41 (Details)
  Holzmüller, H.H., Stöttinger, B.. 2001. International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. International Business Review, 10, 6, 597-614 (Details)
  Sinkovics, R.R., Holzmüller, H.H.. 2001. National Differences in Materialism - Using Alternative Research Strategies to Explore the Construct. Journal of International Consumer Marketing, 13, 2, 103-134 (Details)
  Stöttinger, B.. 2001. Strategic Export Pricing - A Long and Winding Road.... Journal of International Marketing, 9, 1, 40-63 (Details)
  Kreuz, P., Schlegelmilch, B.B.. 2001. The Future of Speech Recognition Technology. The E Business, 1, 121-123 (Details)
2000 Haghirian, P.. 2000. Can Japan Compete, Review. IFAS (Interdisciplinary Research Institute for Asian Studies)-Forum 2/2000 (Details)
  Schlegelmilch, B.B.. 2000. Editorial: Is the Grass Really Greener on the Other Side?. Journal of Marketing Management, 16, 6, 675-678 (Details)
  Klausegger, Claudia, Sinkovics, R.R.. 2000. Freiwilliges Blutspendeverhalten - Analyse und Bestimmungsgründe Sozial Motivierten Verhaltens. Der Markt, 39 (154/3), 123-136 (Details)
  Sinkovics, R.R., Schlegelmilch, B.B.. 2000. Marketing Academics in Austria, Germany and Switzerland: Humboldt's Ideals Give Way to Performance Pressure. Journal of Marketing Management, 16, 6, 745-759 (Details)
  Sinkovics, R., Klausegger, C., Floh, A.. 2000. Messung der Dienstleistungsqualität unfreiwilliger Dienstleistungen. Zeitschrift für Absatzwirtschaft und Marketing, der Markt, 39, 155, 163-178 (Details)
  Stöttinger, B., Schlegelmilch, B.B.. 2000. Psychic Distance - A Concept Past its Due Date?. International Marketing Review, 17, 2, 169-173 (Details)
  Schlegelmilch, B.B., Ram, S.. 2000. The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation. Journal of Global Marketing, 13, 3, 111-125 (Details)
1999 Salzberger, T., Sinkovics, R.R., Schlegelmilch, B.B.. 1999. Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches. Australasian Marketing Journal, 7, 2, 23-38 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 1999. Der Kauf gefälschter Markenprodukte: Die Lust auf das Verbotene. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 196-208 (Details)
  Schlegelmilch, Bodo B., Götze, Elisabeth. 1999. Marketing-Ethik am Beginn des 2. Jahrtausends. Marketing Zeitschrift für Forschung und Praxis, 21, 1, 25-37 (Details)
1998 Stöttinger, B., Schlegelmilch, B.B.. 1998. Explaining Export Development through Psychic Distance: Enlightening or Elusive?. International Marketing Review, 15, 5, 357-372 (Citation of Excellence Award) (Details)
  Schlegelmilch, B.B., Sinkovics, R.R.. 1998. Marketing in the Information Age: Can We Plan for an Unpredictable Future?. International Marketing Review, 15, 3, 162-170 (Highly Commended Award) (Details)
1997 Schlegelmilch, B.B., Diamantopoulos, A., Love, A.. 1997. Characteristics Affecting Charitable Donations: Empirical Evidence from Britain. Journal of Marketing Practice: Applied Marketing Science, 3, 1, 14-28 (Citation of Excellence Award) (Details)
  Love, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1997. Responses to Different Charity Appeals: The Impact of Donor Characteristics on the Amount of Donations. European Journal of Marketing, 31, 8, 548-560 (Details)
  Schlegelmilch, B.B.. 1997. The Relative Importance of Ethical and Environmental Screening: Implications for the Marketing of Ethical Investment Funds. International Journal of Bank Marketing, 15, 2, 48-53 (Highly Commended Award) (Details)
1996 Diamantopoulos, A., Schlegelmilch, B.B.. 1996. Determinants of Industrial Mail Survey Response: Researcher vs. Manager Views. Journal of Marketing Management, 12, 6, 505-531 (Details)
  Schlegelmilch, B.B., Bohlen, G.M., Diamantopoulos, A.. 1996. The Link between Green Purchasing Decisions and Measures of Environmental Consciousness. European Journal of Marketing, 30, 5, 35-55 (Details)
1995 Schlegelmilch, B.B., Woodruffe, H.. 1995. A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K.. International Journal of Bank Marketing, 13, 5, 12-23 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1995. Lessons for Pan-European Marketing: The Role of Consumer Preferences in Fine Tuning the Product-Market Fit. International Marketing Review, 12, 2., 38-52 (Details)
  Murfin, D.E., Schlegelmilch, B.B., Diamantopoulos, A.. 1995. Perceived Service Quality and Medical Outcome: An Interdisciplinary Review and Suggestions for Future Research. Journal of Marketing Management, 11, 1-3, 97-117 (Details)
  Schlegelmilch, B.B., Robertson, D.C.. 1995. The Influence of Country and Industry on Ethical Perceptions of Senior Executives in the US and Europe. Journal of International Business Studies, 26, 4, 859-881 (Details)
1994 Moore, S.A., Schlegelmilch, B.B.. 1994. Improving Service Quality in an Industrial Setting: A Conceptual Framework and its Managerial Implications. Industrial Marketing Management, 23, 1, 83-92 (Details)
  Dembkowski, S., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. Marketing Education Review, 4, 2, 42-52 (Details)
  Diamantopoulos, A. Schlegelmilch, B.B., Reynolds, N.L.. 1994. Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection. Journal of the Market Research Society, 36, 4., 295-313 (Details)
  Du Preez, J.P., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison. Journal of International Marketing, 2, 1, 7-28. (Winner of the Journal's 1994 Hans B. Thorelli Best Paper Award) (Details)
1993 Bohlen, G.M., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Consumer Perceptions of the Environmental Impact of an Industrial Service. Marketing Intelligence and Planning, 11, 1, 37-48 (Details)
  Robertson, D.C., Schlegelmilch, B.B.. 1993. Corporate Institutionalization of Ethics in the United States and Great Britain. Journal of Business Ethics, 12, 4, 301-312 (Details)
  Cooper, M., Schlegelmilch, B.B.. 1993. Key Issues in Ethical Investment. Business Ethics: A European Review, 2, 4, 213-227 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Marketing an britischen Universitäten: Profile und Tätigkeitsfelder britischer Hochschullehrer. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 197-199 (Details)
  Bohlen, G.M., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Measuring Ecological Concern: A Multi-Construct Perspective. Journal of Marketing Management, 9, 4, 415-430 (Details)
  Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. Journal of the Market Research Society, 35, 2, 171-182 (Details)
  Schlegelmilch, B.B., Carman, J.. 1993. Satisfaction with Primary Health Care and Confidence in General Practitioners - An Explanatory Comparison of US and UK Students. Health Services Management Research, 6, 2, 89-98 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1993. Understanding the Role of Export Assistance: Empirical Evidence and Research Needs. European Journal of Marketing, 27, 4, 5-18 (Details)
1992 Schlegelmilch, B.B., Carman, J., Moore, A.. 1992. Choice and Perceived Quality of Family Practitioners: Comparison of the US and the UK. The Service Industries Journal, 12, 2, 263-284 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Moore, S.A.. 1992. The Market for Managing Consulting in Britain: An Analysis of Supply and Demand. Management Decision, 30, 2, 46-54 (Details)
  Schlegelmilch, B.B., Tynan, C., Ramsay, N.. 1992. The Value of Attitudinal Variables in Determining Usage Intensity for a British Leisure Centre: Some Empirical Evidence. Journal of Hospitality and Leisure Marketing, 1, 1, 7-24 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Neate-Stidson, S.. 1992. Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities. Journal of Marketing Management, 8, 1, 5-20 (Details)
1991 Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1991. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. Journal of Euromarketing, 1, 1/2, 59-83 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1991. Factors Affecting Industrial Mail Response Rates. Industrial Marketing Management, 20, 4, 327-340 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. Journal of the Market Research Society, 33, 3, 243-255 (Details)
1990 Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1990. An Empirical Analysis of Danish Companies' Experiences in the People's Republic of China. Journal of Global Marketing, 3, 3, 47-71 (Details)
  Schlegelmilch, B.B.. 1990. Die Kodifizierung ethischer Grundsätze in europäischen Unternehmen: Eine empirische Untersuchung. Die Betriebswirtschaft, 3, 365-374 (Details)
  Langlois, C.C., Schlegelmilch, B.B.. 1990. Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States. Journal of International Business Studies, 21, 4, 519-539 (Details)
  Schlegelmilch, B.B., Houston, J.E.. 1990. Does British Business Need a Corporate Code of Ethics?. Management Decision, 28, 7, 38-43 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research in Practice: A Comparison of Users and Non-Users. Journal of Marketing Management, Special Issue on International Marketing: Spotlight on Europe, 6, 3, 257-273 (Details)
  Schlegelmilch, B.B.. 1990. MBA Studium: Der Weg zur Spitze. Absatzwirtschaft: Zeitschrift für Marketing, 33, 112-120 (Details)
  Reid, D.M., Schlegelmilch, B.B.. 1990. Planning and Control in the UK and West Germany: A Cross-Cultural Comparison within the Mechanical Engineering Industry. Marketing Intelligence and Planning, 8, 4, 30-38 (Details)
  Schlegelmilch, B.B.. 1990. US Business Schools trainieren deutschsprachige Nachwuchsmanager - Was macht den MBA so beliebt?. Der Markt, Zeitschrift für Absatzwirtschaft und Marketing, 29, 115, 156-161 (Details)
1989 Schlegelmilch, B.B., Houston, J.E.. 1989. Corporate Codes of Ethics in Large UK Companies: An Empirical Investigation of Use, Content and Attitudes. European Journal of Marketing, 23, 6, 7-24 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. Marketing Intelligence and Planning, 7, 11/12, 16-24 (Details)
  Schlegelmilch, B.B.. 1989. The Ethics Gap Between Britain and the United States: A Comparison of the State of Business Ethics in Both Countries. European Management Journal, 7, 1, 57-64 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1989. The Impact of Innovativeness on Export Performance: Empirical Evidence from the UK Mechanical Engineering Industry. Irish Marketing Review, 4, 1, 41-52 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. The Scope for Market Segmentation within the Charity Market: An Empirical Analysis. Managerial and Decision Economics, 10, 127-134 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. Who Volunteers - An Investigation into the Characteristics of Charity Workers. Journal of Marketing Management, 5, 2, 133-151 (Details)
  Schlegelmilch, B.B., Hendel, A., Linn, S., Vestring, T.. 1989. Wie bewertet der deutschsprachige Arbeitsmarkt den Master of Business Administration (MBA)?. WiSt - Wirtschaftswissenschaftliches Studium, 18, 12, 637-639 (Details)
1988 Schlegelmilch, B.B.. 1988. Der Zusammenhang zwischen Innovationsneigung und Exportleistung: Ergebnisse einer empirischen Umfrage in der deutschen Maschinenbauindustrie. ZfBF-Schmalenbach Zeitschrift für betriebswirtschaftliche Forschung, 3, 39-54 (Details)
  Schlegelmilch, B.B., Crook, J.N.. 1988. Firm Level Determinants of Export Intensity. Managerial and Decision Economics, 9, 4, 291-300 (Details)
  Schlegelmilch, B.B.. 1988. Targeting of Fund-Raising Appeals - How to Identify Donors. European Journal of Marketing, 22, 1, 33-41 (Details)
1987 Diamantopoulos, A., Schlegelmilch, B.B.. 1987. Comparing Marketing Operations of Autonomous Subsidiaries. International Marketing Review, 4, 53-64 (Details)
  Burton, F.N., Schlegelmilch, B.B.. 1987. Profile Analysis of Non-Exporters versus Exporters Grouped by Export Involvement. Management International Review, 27, 1, 38-49 (Details)
  Schlegelmilch, B.B., Ross, A.G.. 1987. The Influence of Managerial Characteristics on Different Measures of Export Success. Journal of Marketing Management, 3, 2, 145-158 (Details)
1986 Schlegelmilch, B.B.. 1986. Can Export Performance be Explained by Attitudinal Differences?. Managerial and Decision Economics, 7, 4, 249-254 (Details)
  Schlegelmilch, B.B.. 1986. Controlling Country and Industry Specific Influences on Export Behaviour. European Journal of Marketing, 20, 2, 54-71 (Details)
  Schlegelmilch, B.B., Keys, T.. 1986. Is There a Place for UK University Assistance to Small Firms?. Business Graduate Journal, 16, 2, 22-25 (Details)
  Schlegelmilch, B.B.. 1986. Können deutsche Maschinenbauer von Ihren britischen Kollegen lernen? - Eine Untersuchung unterschiedlicher Einstellungen zum Exportgeschäft. Marketing Zeitschrift für Forschung und Praxis, 8, 3, 173-179 (Details)
  Schlegelmilch, B.B., Boyle, K., Therivel, S.. 1986. Marketing Research in Medium Sized UK and US Firms. Industrial Marketing Management,15, 3, 177-182 (Details)