2019 Hofmann, Eva, Hartl, Barbara, Sabitzer, Thomas, Marth, Sarah, Penz, Elfriede, Hoelzl, Erik. 2019. Regulating consumers’ contributions and usage of a shared good: An experimental approach. In: Perspectives on the Sharing Economy, Hrsg. Wruk, Dominika, Oberg, Achim, Maurer, Indre, 48-55. Newcastle upon Tyne: Cambridge Scholars Publishing. (Details)
  Hartl, Barbara, Penz, Elfriede, Schüßler, Elke, Hofmann, Eva. 2019. Shared mobility business models: Trust building in the sharing economy. In: Perspectives on the Sharing Economy, Hrsg. Wruk, Dominika, Oberg, Achim, Maurer, Indre, 82-89. Newcastle upon Tyne: Cambridge Scholars Publishing. (Details)
  Hartl, Barbara, Hofmann, Eva. 2019. Sharing Economy. In: A research agenda for economic psychology, Hrsg. K. Gangl & E. Kirchler, 154-169. Celtenham: Edward Elgar Publishing. (Details)
2018 Penz, Elfriede, Stöttinger, Barbara. 2018. European Business Marketing. In: The Routledge Companion to European Business, Hrsg. Suder, Gabriele; Riviere, Monica; Lindeque, Johan, 250-270. Oxford: Taylor & Francis. (Details)
2017 Stöttinger, Barbara, Penz, Elfriede, Cesareo, Ludovica. 2017. Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand. In: Handbook of Research on Counterfeiting and Illicit Trade, Hrsg. Peggy E. Chaudhry, 387-403. Cheltenham, UK: Edward Elgar Publishing. (Details)
  Stöttinger, Barbara, Geschwendner, Julia. 2017. Counterfeits in Online Retailing: How they are sold and what can be done to fight back. In: Ethics in Marketing – International Cases and Perspectives, Hrsg. Murphy, P., Laczniak, G.R. and Prothero, A. , 1-15. London, New York: Routledge. (Details)
2015 Schlegelmilch, Bodo B., Szöcs, Ilona. 2015. Corporate Philanthropy and Ethicality: Two Opposing Notions?. In: Handbook on Ethics and Marketing, Hrsg. Nill, A., 317-353. Cheltenham, UK, Northampton, MA, USA: Edward Elgar Publishing. (Details)
  Penz, Elfriede. 2015. Identity. In: Wiley Encyclopedia of Management, Hrsg. Cary L. Cooper, 9:1-1. Chichester: Wiley. (Details)
  Penz, Elfriede. 2015. Counterfeiting. In: Wiley Encyclopedia of Management, Hrsg. Cary L. Cooper, 9:1--. Chichester: Wiley. (Details)
  Penz, Elfriede. 2015. Emotion. In: Wiley Encyclopedia of Management, Hrsg. Cary L. Cooper, 9:1--. Chichester: Wiley. (Details)
  Penz, Elfriede and Kirchler, Erich. 2015. Impact of Spouses' Past Influence Patterns on Economic Decision Making: A Couple's Diary Technique Applied in Vietnamese Households. In: Psychology of the Asian Consumer, Hrsg. Bernd Schmitt & Leonard Lee, S. 97-101. New York: Routledge. (Details)
  Penz, Elfriede and Hogg, Margaret K. 2015. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. In: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment, Hrsg. Emerald, S. 149-180. Bingley: Emerald Group Publishing Limited. (Details)
2014 Schlegelmilch, Bodo B. 2014. Global Marketing. In: WILEY Encyclopedia of Management, Hrsg. WILEY , S. x-x. UK: Wiley. (Details)
  Sinkovics, Rudolf, Penz, Elfriede, Molina Castillo, Francisco Jose. 2014. Qualitative analysis of online communities to support international business decisions. In: Handbook of Strategic e-Business Management, Hrsg. Francisco Martinez-Lopez, 841-862. Heidelberg: Springer. (Details)
2013 Penz, Elfriede, Hogg, Margaret. 2013. Consumer decision-making in online and offline environments. In: The Routledge Companian to Digital Consumption, Hrsg. Russell W. Belk and Rosa Llamas, 235-248. Abingdon: Routledge. (Details)
  Holzmüller, Hartmut , Stöttinger, Barbara, Wittkop, Thomas. 2013. Information and Communication Technologies in Internationalized Business Education: Technical Opportunities and Interpersonal Threats. In: Rockin’ in Red Square: Critical Approaches to International Education in the Age of Cyberculture, Hrsg. Grünzweig, Walter; Rinehart, Nana, 127-146. Münster: LIT Verlag. (Details)
2012 Schlegelmilch, Bodo B., Ambos, Björn. 2012. How Companies Organize their European Business: The Role of Regional Headquarters. In: Diversity in Marketing, Hrsg. Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N., 195-218. Wiesbaden: Springer. (Details)
  Franch, Josep, Gruber, Verena, Hawkins, Matthew. 2012. Migration and Minorities in Europe. In: Diversity in European Marketing, Hrsg. T. Rudolph, B.B. Schlegelmilch, J. Franch, A. Bauer, J.N. Meise, 15-55. Wiesbaden: Springer. (Details)
  Stöttinger, Barbara. 2012. Tracking down counterfeiters on eBay: whose responsibility is it?. In: Ethics in Marketing - International Cases and Perspectives, Hrsg. Murphy, P.E.; Laczniak, G.R.; Prothero, A., 65-68. London, New York: Routledge. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2012. Half a Century of Marketing Ethics: Shifting Perspectives and EMerging Trends. In: Marketing Ethics, Hrsg. Smith, N.C. and Murphy, p.E., ---. UK: Sage. (Details)
2011 Schlegelmilch, Bodo B.. 2011. Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research. In: Legends in Marketing: Naresh Malhotra, Hrsg. Sage, 342-347. -: Sage. (Details)
  Nell, Phillip, Ambos, Björn, Schlegelmilch, Bodo B.. 2011. The Benefits of Hierarchy? - Exploring the Effects of Regional Headquarters in Multinational Corporations. In: Advances in International Management, Vol. 24: Dynamics of Globalization: Location-Specific Advantages or Liabilities of Foreignness?, Hrsg. Asmussen, Christian Geisler, Pedersen, Torben, Devinney M., Timothy, Tihanyi, Laszlo, 85-106. Bingley: Emerald Group Publishing Limited. (Details)
  Nell , Phillip C., Ambos, Björn, Schlegelmilch, Bodo B.. 2011. The Benefits of Hierarchy? - Exploring the Effects of Regional Headquarters in Multinational Corporations. In: Advances in International Management, Vol. 24, Hrsg. Emerald Group Publishing Limited, 85-106. ..: Emerald Group Publishing. (Details)
2010 Szöcs, Ilona. 2010. Honda Motor Company Limited. In: The New Role of Regional Management, Hrsg. Ambos B., Schlegelmilch B., 215-239. London: Palgrave Macmillan. (Details)
  Nell, Phillip C., Andersson , Ulf, Schlegelmilch, Bodo B.. 2010. Subsidiary Contribution to Firm-Lebel competitive Advantage - Disentangling the Effects of MNC external Embeddedness. In: Reshaping the boundaries of the firm in an Era of global Interdependence, Hrsg. Elsevier Progress in International Business Research Series (PIBR), x-x. Vol. 5.: Emerald Publishing. (Details)
  Nell, Phillip, Andersson, Ulf, Schlegelmilch, Bodo B.. 2010. Subsidiary Contribution to Firm-Level Competitive Advantage - Disentangling the Effects of MNC External Embeddedness. In: Progress in International Business Research: Reshaping the Boundaries of the Firm in an Era of Global Interdependence, Vol. 5, Hrsg. Pla-Barber, Jose; Alegre, Joaquin, 173-195. Bingley, UK: Emerald Group Publishing Limited. (Details)
  Schlegelmilch, Bodo B.. 2010. Global Marketing Ethics. In: International Encyclopedia of Marketing, Hrsg. Sheth J, Malhotra N., ---. London: Wiley. (Details)
2009 Brenner, Barbara. Forthcoming. Inside the Nike Matrix. In: Conquering Europe: The New Role of Regional Strategy, Hrsg. Schlegelmilch, Bodo B.; Ambos, Björn, xx-xx. London: Palgrave Macmillan. (Details)
  Sinkovics, Rudolf, Penz, Elfriede. 2009. Mehrsprachige Interviews und Softwaregestützte Analyse. Problemlösungen und Implementierung mit Nvivo 7. In: Qualitative Marktforschung: Konzepte, Methoden, Analysen (2. Auflage), Hrsg. Renate Buber & Hartmut H. Holzmüller, 979-998. Wiesbaden: Gabler. (Details)
2008 Stahl, Günter, Javidan, M.. 2008. Comparative and cross-cultural perspectives on cross-border mergers and acquisitions. In: Handbook of culture, organization, and work, Hrsg. R.S.Bhagat & R.M.Steers, ---. Cambridge: Cambridge Univ. Press. (Details)
  Stahl, Günter. 2008. Cultural dynamics and impact of cultural distance within mergers and acquisitions. In: Handbook of cross-cultural management research, Hrsg. M. Peterson, P. Smith & D. Thomas, 431-448. Thousands Oaks: Sage. (Details)
  Fink, Gerhard, Haiss, Peter, Öberseder, Magdalena, Rainer, Wolfgang. 2008. Monetary Integration and Country Risk of the EU Newcomers Bulgaria and Romania. In: Consequences of the European Monetary Intergration on Financial Markets, Hrsg. Stavárek, D. and Polouček, S., 217-242. Newcastle: Cambridge Scholars Publishing. (Details)
  Ambos, Björn, Ambos, Tina Claudia, Raab, Katharina Johanne. 2008. Auf der Suche nach Wissen: Eine empirische Analyse von ausländischen Direktinvestitionen in F&E. In: Ausländische Direktinvestitionen - Neuere Entwicklungen, Entscheidungsinstrumente und führungsrelevante Folgen, Hrsg. Reinhard Moser (ED.) Tagungsband dser Kommission IM, 143-161. Wiesbaden: Deutscher Universitätsverlag Wiesbaden. (Details)
  Hogg, Margaret K., Penz, Elfriede. 2008. Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior. In Brick & Mortar Shopping in the 21st Century, Hrsg. Tina M. Lowrey, 53-83. New York: Lawrence Erlbaum. (Details)
2007 Ambos, Björn, Ambos, Tina Claudia. 2007. Organizing the Discontinous Knowledge Flows: A New Perspective on the Management of Knowledge and Innovation in MNCs. In S. Tallman (Ed.) A New Generation in International Strategic Management, Hrsg. Edgar, 142-161. UK: Edward Elgar. (Details)
  Penz, Elfriede, Kirchler, Erich. 2007. Marken: Spielball der postmodernen Konsumkultur. In Psychologie der Markenführung, Hrsg. Arnd Florack, Martin Scarabis, Ernst Primosch, 41-58. München: Vahlen. (Details)
  Sinkovics, Rudolf, Penz, Elfriede. 2007. Mehrsprachige Interviews und softwaregestützte Analyse. Problemlösungen und Implementierung mit NVivo 7. In Qualitative Marktforschung: Konzepte, Methoden, Analysen, Hrsg. Renate Buber, Hartmut H. Holzmüller, 979-997. Wiesbaden: Gabler. (Details)
  Penz, Elfriede. 2007. Multinational companies' battle against counterfeiting. In Anxieties and Management Responses in International Business, Hrsg. Rudolf R. Sinkovics, Mo Yamin, 158-173. Houndmills, Basingstoke / New York: Palgrave McMillan. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2007. Outside the Triad: An Examination of International R&D Investments within Peripheral Economics. In Multinationals on the Periphery, Palgrave Macmillan. , Hrsg. R. Narula and G. Benito, 188-205. Houndsmills: Palgrave McMillan. (Details)
  Schlegelmilch, Bodo B.. 2007. Globalisierung. In Handwörterbuch der Betriebswirtschaft, Hrsg. Koehler, R., Kuepper, H.-U. and Pfingsten, A., 622-630. 6. Auflage, Stuttgart: Schäffer Poeschel. (Details)
  Stöttinger, Barbara. 2007. Internationale Pricing-Prozesse in der Unternehmenspraxis. Bestandsaufnahme und Implikationen aus ausgewählten Industriezweigen. In: Qualitative Marktforschung, Konzepte, Methoden, Analysen, Hrsg. Buber, R., Holzmüller, H. 1043-1062. Wiesbaden: Gabler. (Details)
  Bhagat, Rabi S., Triandis, Harry C., Baliga, B. Ram , Billing, Tejinder K., Davis, Charlotte. 2007. On Becoming a Global Manager: A Closer Look at the Opportunities and Constraints in the 21st Century.. In: The Global Mindset in Advances in International Management, Hrsg. M. Javidan, R.M. Steers, and M.A. Hitt, 191-214. Oxford, UK: JAI Press. (Details)
2006 Lemanski, Michal. 2006. Wörterbuch der Buchhaltungs- und Wirtschaftsbegriffe Ukrainisch Russisch Englisch Bulgarisch Deutsch Polnisch Französisch. In Wörterbuch der Buchhaltungs- und Wirtschaftsbegriffe, 2. Auflage Ukrainisch Russisch Englisch Bulgarisch Deutsch Polnisch Französisch, Hrsg. Franz F. Butyniec, 1-696. Zitomierz, Ukraine: PP Ruta. (Details)
  Stahl, Günter, Chua, C.H., Pablo, A.. 2006. Antecendents of target firm members' trust in the acquiring firm's management: A decision-making simulation. In: C.L. Cooper & S. Finkelstein, Hrsg. Advances in mergers and acquisitons, ---. New York: JAI Press. (Details)
  Götze, Elisabeth. 2006. Innovationen in Familien. Wie Kinder das diesbezügliche Kauf- und Verwendungsverhalten ihrer Bezugspersonen beeinflussen. In: Innovationen in Marketing und Handel, Hrsg. Peter Schnedlitz et al., 348-360. Wien: Linde Verlag. (Details)
  Björkman, I., Stahl, Günter. 2006. International human resource management resource management research: An introduction to the field. In: Handbook of research in international human resource management, Hrsg. G.K.Stahl & I. Björkman, 1-11. London: Edward Elgar. (Details)
  Kirchler, Erich, Hofmann, Eva. 2006. Economic decisions in the private household. In Handbook of Contemporary Behavioral Economics: Foundations and Developments, Hrsg. Morris Altman, 517-540. Thousand Oaks: Sage. (Details)
  Stahl, Günter, Chua, C.H.. 2006. Global assignments and boundarless careers: What drives and frustrates international assignees?. In: Internatinal human resource management and international assignments, Hrsg. M.J. Morley, N. Heraty & D. Collings, 135-152. Houndsmills: Palgrave Macmillan. (Details)
  Penz, E., Kirchler. E.. 2006. Affective States and Purchase Intention by Perceived Risk in Online-Shopping. in: Zappalà S., Gray, C., Impact of e-Commerce on Consumers and Small Firms, London, Ashgate (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2006. Knowledge Transfer Processes in MNCs: Enhancing the Speed of Knowledge Transfer. In Global, National and Local Practices in Multinational Corporations, Hrsg. M. Geppert and M. Mayer , 146-163. Houndmills: Palgrave McMillan. (Details)
2005 Stöttinger, Barbara. 2005. Internationales Marketing - Entwicklung, Status und Trends. In Innovationen im Sektoralen Marketing, Hrsg. Holzmüller, Hartmut H.; Schuh, Arnold, 105-124. Heidelberg: Physica-Verlag. (Details)
  Mayrhofer, W., Kühlmann, T.M., Stahl, Günter. 2005. Internationales Personalmanagement: Anspruch und Wirklichkeit. In: Internationales Personalmanagement - neue Aufgaben, neue Lösungen, Hrsg. G.K. Stahl, W. Mayrhofer & T.M. Kühlmann, 1-24. Mering: Hampp. (Details)
  Stahl, Günter, Voigt, A.. 2005. The performance impact of cultural differences in mergers and acquisitions: A critical research review and an integrative model. In: Advances in mergers and acquisitions, Hrsg. C.L. Cooper & S. Finkelstein, 51-82. New York: JAI Press. (Details)
  Stahl, Günter. 2005. Ein Diener zweier Herren: Die Rolle des Auslandsmanagers im internationalen Unternehmen. In: Internationales Personalmanagement - neue Aufgabe, neue Lösungen, Hrsg. G.K. Stahl, W. Mayrhofer & T.M. Kühlmann, 293-306. Mering: Hampp. (Details)
  Kirchler, Erich, Meier-Pesti, Katja, Hofmann, Eva. 2005. Menschenbilder. In Arbeits- und Organisationspsychologie, Hrsg. Erich Kirchler, 15-195. Wien: UTB. (Details)
  Stahl, Günter, Mendenhall, M., Weber, Y.. 2005. Research on sociocultural integration in mergers and acquisitions: Points of Agreement, paradoxes, and avenues for future research. In: Mergers and acquisistions: Managing culture and human resources, Hrsg. G.K. Stahl & M.E. Mendenhall, 401-411. Stanford: Stanford Univ. Pr.. (Details)
  Stahl, Günter, Mendenhall, M., Pablo, A., Javidan, M.. 2005. Socioclutural integration in mergers and acquisitions. In: Mergers and acquisitions: Managing culture and human resource, Hrsg. G.K. Stahl & M.E. Mendenhall, 3-16. Stanford: Stanford Univ. Pr.. (Details)
  Stahl, Günter, Sitkin, S.. 2005. Trust in mergers and acquisitions. In: Mergers and acquisitions: Managing culture and human resources, Hrsg. G.K. Stahl & M.E. Mendenhall, 82-102. Standford: Stanford Univ. Pr.. (Details)
  Penz, E., Sinkovics, R. R.. 2005. Formalisierung qualitativer internationaler Marketing-forschung: Grundsätze und Anwendungsfall. In: Hartmut H. Holzmüller & Arnold, Schuh (Eds.) Innovationen im sektoralen Marketing. Festschrift zum 60. Geburtstag von Fritz Scheuch, (pp. 235-256). Heidelberg: Springer Verlag. (Details)
2004 Whitener, E., Stahl, Günter. 2004. Creating and sustaining trust. In: The blackwell handbook of global management, Hrsg. H. Lange, M. Maznevski, M.E. Mendenhall & J. McNett, 109-120. Cambridge: Blackwell. (Details)
  Mendenhall, M., Stahl, Günter, Ehnert, I., Oddou, G., Osland, J., Kühlmann, T.M.. 2004. Evaluation studies of cross-cultural training programs: A review of the litarature from 1988 to 2000. In: Handbook of intercultural training, Hrsg. J.M. Bennet & M.J. Bennet, 129-143. Thousand Oaks: Sage. (Details)
  Javidan, M. , Stahl, Günter, House, R.J.. 2004. Leadership in global organizations: A cross-cultural perspective. In: The INSEAD-Wharton Alliance on globalizing: Strategies for building successful global businesses, Hrsg. H. Gatignon & J. Kimberly, 78-103. Cambridge: Cambridge Univ. Press. (Details)
  Stahl, Günter, Chua, C.H.. 2004. A cross-cultural comparative study of German and Singaporean employees' trust decisions fallowing a takeover: Implications for cross-border mergers and acquisitions. In: Trust and antitrust in Asian business alliances: Historical roots and current practices, Hrsg. J. Kidd & F. Richter, 314-329. New York: Palgrave Macmillan. (Details)
  Stahl, Günter, Pucik, V., Evans, P., Mendenhall, M.. 2004. Human resource management in cross-border mergers and acquisitions. In: International human resource management: An integrated approach, Hrsg. A.-W. harzing & J. van Ruysseveldt, 89-113. London: Sage. (Details)
2003 Holzmüller, H.H., Stöttinger, B.. 2003. International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. In: Redding, G., Stening, B. W. (eds.): Cross-Cultural Management, Edward Elgar Publishing Ltd., Cheltenham (forthcoming) (Details)
2002 Foerster, A., Kreuz, P.. 2002. Die Eroberung neuer Märkte. In: Deutscher Manager-Verband (Hrsg.): Die Zukunft des Managements - Perspektiven für die Unternehmensführung. vdf Verlag (Details)
  Holzmüller, H.H., Stöttinger, B., Wittkop, T.. 2002. Information and Communication Technologies in Internationalized Business Education: Technical Opportunities and Interpersonal Threats. In: Grünzweig, Walter, Rinehart, Nana (Hrsg.): Rockin' in Red Square: Critical Approaches to International Education in the Age of Cyberculture. 127-146, Münster: LIT-Verlag (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2002. Kooperation: Beziehungscommitment als Basis kontraktueller Arrangements - eine Analyse von Export-Import-Beziehungen. In: Zentes, J., Swoboda, B., Morschett, D. (eds.): Allianzen und Netzwerke in der realen und virtuellen Ökonomie. Gabler Verlag, München (Details)
2000 Ambos, Björn. 2000. Interkulturelle Kompetenz an Hamburger Hochschulen. In Hochschuldidaktische Arbeitspapiere, Hrsg. in: A. Windisch (Ed.), 141-158. Hamburg: IZDH. (Details)
  Sinkovics, R.R., Stöttinger, B.. 2000. Customer satisfaction in emergency ambulance services: a case for empirical research. In: Phillips, Celia, Pryn, Ad, Kestemont, Marie-Paule (eds.): Understanding Marketing, A European Casebook. 201-211, Baffins Lane: Wiley (Details)
1995 Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1995. Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Key Stakeholders' Perceptions. In: Polonsky, M. J., Mintu-Wimsatt, A. T. (eds.): Environmental Marketing: Strategies, Practice, Theory and Research, 363-385, Haworth Press (Details)
  Schlegelmilch, B.B.. 1995. Spendenmarketing. In: Tietz, B., Köhler, R., Zentes, J. (eds.): Enzyklopädie der Betriebswirtschaftslehre IV: Handwörterbuch des Marketing (HWM), 2329-2341, 2. Aufl. (Details)
1994 Schlegelmilch, B.B.. 1994. Green, Ethical and Charitable: Another Marketing Ploy or a New Marketing Era. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 4, 55-71, London: Wiley (Details)
  Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1994. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 4, 1-25, London: Wiley (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Linking Export Manpower to Export Performance: A Canonical Regression Analysis of European and U.S. Data. In: Axinn, C. (ed.): Advances in International Marketing, Vol. 6, 161-183, Greenwich, Connecticut: Jai Press, Inc (Details)
1993 Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1993. Determinants of Export Marketing Research Usage: Testing Some Hypotheses on U.K. Exporters. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 3, 119-139, London: Wiley (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1993. Mapping Research on Export Promotion: A Response - Hierarchy Approach. Marketing Review 1992, In: Hellenic Institute of Marketing and Hellenic Management Association, 160-170, Athens (Details)
1991 Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1991. Conquering the Chinese Market: A Study of Danish Firms' Experiences in the People's Republic. In: Paliwoda, S. J. (ed.): New Perspectives on International Marketing. 174-202, London: Routledge & Co (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Inglis, K.. 1991. Evaluation of Export Promotion Measures: A Survey of Scottish Food and Drink Exporters. In: Seringhaus, F. H. R., Rosson, R. F. (eds.): Export Development and Promotion: The Role of Public Organizations. 189-217, Boston: Kluwer Academic Publishers (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. In: Wacker, W.H. (ed.): Internationale Management-Beratung. 221-242, Berlin: Erich Schmidt Verlag (Details)
1989 Schlegelmilch, B.B.. 1989. Selection of Marketing Intermediaries: Entry Decisions in International Marketing. In: Pride, W.M., Ferrell, O.C. (eds.): Lecture Enrichment Series - Marketing: Concepts and Strategies. 6th ed., 74-80, Boston: Houghton Mifflin (Details)
1988 Schlegelmilch, B.B., Therivel, S.. 1988. The Use of Marketing Research in Engineering Companies: Empirical Evidence from the U.S. and the U.K.. In: Woodside, A. (ed.): Advances in Business Marketing, Vol. 3, 249-291, Greenwich, Connecticut: Jai Press, Inc. (Details)