Institute for International Marketing Management

Tel.:
  +43 1 31336 4146
Fax:
  +43 1 31336 793
 Address:

Gebäude D2, Eingang A, Ebene 2
Welthandelsplatz 1
1020 Wien
 Homepage:
http://www.wu.ac.at/imm/
 OrgID
3811, IN

Publications

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Book (monograph)

Chapter in edited volume

Journal article

Working/discussion paper, preprint

Research report, expert opinion

Contribution to conference proceedings

Paper presented at an academic conference or symposium

Magazine/newspaper article

Book or article review

Multimedia

Diploma thesis

Dissertation

Habilitation

Edited book (editorship)

Miscellaneous

Unpublished lecture

Bachelor thesis

Master thesis

Poster presented at an academic conference or symposium

Case study

Projects

2017
Interactive Consensus-based Development of a Copyright Model Act (2017-2019) (Details)
Collaborative Consumption: Power, Trust, and Cooperation (2017-2021) (Details)
2012
Growth and Sustainability - In Contradiction or a Chance? (2012-2013) (Details)
2010
Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Corporate Reputation (2010-2011) (Details)
Scale Development: Consumers' Perception of Corporate Social Responsibility (Details)
The effect of product-harm crisis on purchase intent (Details)
Cultural Intelligence (2010-2011) (Details)
Regional Identity as superior influence on the purchasing decisions for Viennese products (2010-2011) (Details)
2009
Consumers' perception of corporate social responsibility (2009-2009) (Details)
2008
Counter (FP7) (2008-2010) (Details)
2007
Banking Across Borders: Value Drivers in the Internationalization Process of Retail Banks in CEE (2007-2008) (Details)
Knowledge and Power in MNCs (2007-2008) (Details)
Determinants and Performance Consequences of Embeddedness Overlap in MNCs (Details)
2005
Technology Commercialization of EPSRC Research Projects (2005-2010) (Details)
2004
Headquarters attention and its effect on subsidiary companies (2004-2010) (Details)
The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing (2004-2005) (Details)
Children´s Impact Upon the Adoption of Product Innovations by Grown Ups (2004-2005) (Details)
2003
The Psychic Distance Measure: An Empirical Re-Assessment (Details)
2001
The Knowledge Seeking Firm - Innovation, Strategy and Performance of Technology oriented MNCs (2001-2006) (Details)
1998
Assessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues (1998-1999) (Details)
Marketing knowledge and brand preferences of pre-school children. A cross-national comparison (1998-2000) (Details)
Qualitative methods for cross-national research (1998-1998) (Details)
Culture-sensitive transfer of constructs (1998-1998) (Details)