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Vienna University of Economics and Business (WU)
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Departments (KN)
- Finance, Accounting and Statistics (DP)
- Department of Foreign Language Business Communication (DP)
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Management (DP)
- Institute for Change Management and Management Development (IN)
- Institute for Gender and Diversity in Organizations (IN)
- Institute for Nonprofit Management (IN)
- Institute for Organization Studies (IN)
- Institute for Human Resource Management (IN)
- Institute for Public Management and Governance (IN)
- Interdisciplinary Institute for Management and Organizational Behavior (IN)
- Institute for Business Education (IN)
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Marketing (DP)
- Institute for Digital Marketing and Behavioral Insights (IN)
- Institute for Interactive Marketing and Social Media (IN)
- Institute for International Marketing Management (IN)
- Institute for Marketing Management (IN)
- Institute for Marketing and Consumer Research (IN)
- Institute for Retailing & Data Science (IN)
- Institute for Service Marketing and Tourism (IN)
- Public Law and Tax Law (DP)
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Department of Private Law (DP)
- Institute for Austrian and European Labor Law and Social Security Law (IN)
- Institute for Business Law (IN)
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Institute for Civil Law and Civil Procedure (IN)
- Civil Law and Civil Procedure Group I (AB)
- Civil Law and Civil Procedure Group II (Kodek) (AB)
- Civil Law and Civil Procedure Group III (Financial Market Law) (AB)
- Civil Law and Civil Procedure Group IV (Spitzer) (AB)
- Civil Law and Civil Procedure Group V (Civil, Business and Insolvency Law) (AB)
- Civil Law and Civil Procedure Group VI (Told) (AB)
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Department of Socioeconomics (DP)
- Institute for Ecological Economics (IN)
- Institute for Social Change and Sustainability (IN)
- Institute for Multi-Level Governance and Development (IN)
- Institute for Managing Sustainability (IN)
- Institute for Law and Governance (IN)
- Institute for Social Policy (IN)
- Institute for Sociology and Social Research (IN)
- Institute for Economic Geography and GIScience (IN)
- Institute for Economic and Social History (IN)
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Department of Strategy and Innovation (DP)
- Institute for Cognition & Behavior (IN)
- Institute for Corporate Governance (IN)
- Institute for Entrepreneurship and Innovation (IN)
- Institute for Higher Education Management (IN)
- Institute for Markets and Strategy (IN)
- Institute for Organization Design (IN)
- Institute for Strategy, Technology and Organization (IN)
- Institute for Strategic Management (IN)
- Institute for Strategy and Managerial Accounting (IN)
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Department of Economics (DP)
- Institute for Analytical Economics (IN)
- Institute for Labor Economics (IN)
- Institute for International Economics and Development (IN)
- Institute for Public Sector Economics (IN)
- Institute for Heterodox Economics (IN)
- Institute for International Economics (IN)
- Institute for Macroeconomics (IN)
- Institute for Quantitative Economics (IN)
- Institute for Economic Policy and Industrial Economics (IN)
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Department of Global Business and Trade (DP)
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Institute for International Business (IN)
- Institute for International Business (Chapple) (AE)
- Institute for International Business (Dikova) (AE)
- Institute for International Business (Fisch) (AE)
- Institute for International Business (Mohr) (AE)
- Institute for International Business (Nell) (AE)
- Institute for International Business (Puck) (AE)
- Institute for International Business (Stahl) (AE)
- Institute for International Business (Zapkau) (AE)
- Institute for Small Business Management and Entrepreneurship (IN)
- Institute for Transport and Logistics Management (IN)
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Institute for International Business (IN)
- Information Systems and Operations Management (DP)
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Research Institutes (KN)
- Research Institute for Economics of Aging (FI)
- Research Institute for European Affairs (FI)
- Research Institute for Family Business (FI)
- Research Institute for International Taxation (FI)
- Research Institute for Cooperation and Cooperatives (FI)
- Research Institute for Cryptoeconomics (FI)
- Research Institute for CEE Legal Studies (FI)
- Research Institute for Spatial and Real Estate Economics (FI)
- Research Institute for Computational Methods (FI)
- Research Institute for Regulatory Economics (FI)
- Research Institute for Capital Markets (FI)
- Research Institute for Supply Chain Management (FI)
- Research Institute for Urban Management and Governance (FI)
- Economics of Inequality (FI)
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Competence Centers (KN)
- Competence Center for Emerging Markets and CEE (WE)
- Competence Center for Empirical Research Methods (WE)
- Competence Center for Experimental Research (WE)
- Competence Center for Nonprofit Organizations and Social Entrepreneurship (WE)
- Competence Center for Sustainability Transformation and Responsibility (WE)
- WU Entrepreneurship Center (WE)
- Competence Center for Business Languages (WE)
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Departments (KN)
Institute for International Marketing Management
- Tel.:
- +43 1 31336 4146
- Fax:
- +43 1 31336 793
- Address:
Gebäude D2, Eingang A, Ebene 2
Welthandelsplatz 1
1020 Wien- Homepage:
- http://www.wu.ac.at/imm/
- OrgID
- 3811, IN
Faculty
Head
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Schlegelmilch, Bodo B. |
Researchers
Lectors
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Awanis, Sandra |
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Chakrabarti, Ronika |
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Gruber, Verena |
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Haas-Kotzegger, Ursula |
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Heilbrunner, Matthias |
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Koppel, Alexander |
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Massatti, René |
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Sharma, Kirti |
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Simbrunner, Philipp |
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Villanueva-Weinzierl, Gina |
Publications
Projects
- 2017
- Interactive Consensus-based Development of a Copyright Model Act (2017-2019) (Details)
- Collaborative Consumption: Power, Trust, and Cooperation (2017-2021) (Details)
- 2012
- Growth and Sustainability - In Contradiction or a Chance? (2012-2013) (Details)
- 2010
- Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Corporate Reputation (2010-2011) (Details)
- Scale Development: Consumers' Perception of Corporate Social Responsibility (Details)
- The effect of product-harm crisis on purchase intent (Details)
- Cultural Intelligence (2010-2011) (Details)
- Regional Identity as superior influence on the purchasing decisions for Viennese products (2010-2011) (Details)
- 2009
- Consumers' perception of corporate social responsibility (2009-2009) (Details)
- 2008
- Counter (FP7) (2008-2010) (Details)
- 2007
- Banking Across Borders: Value Drivers in the Internationalization Process of Retail Banks in CEE (2007-2008) (Details)
- Knowledge and Power in MNCs (2007-2008) (Details)
- Determinants and Performance Consequences of Embeddedness Overlap in MNCs (Details)
- 2005
- Technology Commercialization of EPSRC Research Projects (2005-2010) (Details)
- 2004
- Headquarters attention and its effect on subsidiary companies (2004-2010) (Details)
- The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing (2004-2005) (Details)
- Children´s Impact Upon the Adoption of Product Innovations by Grown Ups (2004-2005) (Details)
- 2003
- The Psychic Distance Measure: An Empirical Re-Assessment (Details)
- 2001
- The Knowledge Seeking Firm - Innovation, Strategy and Performance of Technology oriented MNCs (2001-2006) (Details)
- 1998
- Assessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues (1998-1999) (Details)
- Marketing knowledge and brand preferences of pre-school children. A cross-national comparison (1998-2000) (Details)
- Qualitative methods for cross-national research (1998-1998) (Details)
- Culture-sensitive transfer of constructs (1998-1998) (Details)