2020 Kastner, Margit. 2020. The Good and the Bad. An Evaluation of Project-based Learning with Peer Assessment in a Large Class Context. International Conference on System Sciences (HICSS-53), Maui, Hawaii, Vereinigte Staaten/USA, 07.01.-10.01. (Details)
  Wlömert, Nils, Papies, Dominik, van Heerde, Harald. 2020. Up Next: How Playlists Affect Music Consumption on Online Streaming Services. Marketing Analytics Symposium - Sydney (MASS), Sydney, Australien, 03.02.-04.02. (Details)
2019 Hofmann, Eva, Hartl, Barbara, Hoelzl, Erik, Marth, Sarah, Sabitzer, Thomas. 2019. A comparison of the traditional and sharing economy hospitality industry. The difference in generalized and direct reciprocity. IAREP-SABE Conference, Dublin, Irland, 01.09.-04.09. (Details)
  Vamosi, Stefan, Reutterer, Thomas, Platzer, Michael, Kalcher, Klaudius. 2019. A Deep Learning Approach to Quantify Sequence Similarities of Historical Customer Data. INFORMS Marketing Science Conference 2019, Rom, Italien, 20.06.-22.06. (Details)
  Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2019. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
  Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Sabitzer, Thomas. 2019. Are AirBnB and Uber perceived as part of the sharing economy? An analysis of a representative survey of German consumers. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06.-29.06. (Details)
  Haumann, Till, Güntürkün, Baris Pascal, Edinger-Schons, Laura Marie, Wieseke, Jan. 2019. Beneficial for Whom? Customer Motive Attribution in Coproduction Contexts and its Consequences for Maintaining Successful Customer Relationships. EMAC 48th Annual Conference, Hamburg, Deutschland, 28.05.-31.05. (Details)
  Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos. 2019. Consumer Satisfaction with Resisting vs. Indulging Temptation. 48th Annual Conference of the European Marketing Academy (EMAC), Hamburg, Germany, 28-31.05.2019. (Details)
  Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2019. Consumers opt for crowdfunded products to reduce inequal ity in the marketplace. JAMS Thought Leaders Conference, Mailand, Italien, 10.06.-12.06. (Details)
  Nindl, Fabian. 2019. Consumers’ contamination concerns in sports retailing. ANZMAC 2019, Wellington, Australien, 01.12.-03.12. (Details)
  Fruchter, Gila, Reisenbichler, Martin, Reutterer, Thomas. 2019. Country Image Effects in Production Relocation Timing Decisions. INFORMS Marketing Science Conference 2019, Rom, Italien, 20.06.-22.06. (Details)
  Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Crowdfunding Shifts Consumer Preferences Toward Social Good Products. CBSIG 2019 Conference, Bern, Schweiz, 05.07-07.07. (Details)
  Schröder, Nadine. 2019. Did You Find this Content Helpful? Linking Brand Specific Review Contents to Helpfulness of a Product Review. Annual Conference of the European Marketing Academy (EMAC), Hamburg, Deutschland, 28.05.-30.05. (Details)
  Ramón Jerónimo, María Ángeles, Stöttinger, Barbara. 2019. Do you want to enrich the customer experience? Let customers negotiate. REDAEDEM 2019 (European Academy of Management and Business Economics), Sevilla, Spanien, 05.07-07.07. (Details)
  Ramón Jerónimo, María Ángeles, Stöttinger, Barbara, Smith, Brock, Makri, Aikaterini. 2019. Do you want to enrich the customer experience? Let customers negotiate. EMAC 2019 Conference, Hamburg, Germany, 28.05-31.05. (Details)
  Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Sabitzer, Thomas, Penz, Elfriede. 2019. Freed books - The usage of public bookcases. Conference of the International Association for Research in Economic Psychology (IAREP/SABE), Dublin, Irland, 01.09-04.09. (Details)
  Reutterer, Thomas, Valendin, Jan, Platzer, Michael, Kalcher, Klaudius. 2019. From RFM to LSTM: Predicting customer future with autoregressive neural nets. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05. (Details)
  Valendin, Jan, Reutterer, Thomas, Platzer, Michael, Kalcher, Klaudius. 2019. From RFM to LSTM: Predicting Customer Future with Autoregressive Neural Networks. INFORMS Marketing Science Conference 2019, Rom, Italien, 20.06.-22.06. (Details)
  Fruchter, Gila, Gerstner, Eitan, Halbheer, Daniel, Reutterer, Thomas. 2019. Funding Mechanisms for Higher Education: A Marketing Perspective. Journal of Marketing Research Special Issue Conference on Marketing and Education, Austin, Vereinigte Staaten/USA, 21.02.-22.02. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. How access-based media consumption affects marketing elasticities. EMAC 2019, Hamburg, Deutschland, 27.05.-01.06. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. How can firms stop negative word-of-mouth? A typology of online complainants. 2019 AMS World Marketing Congress (AMSWMC22), Edinburgh, Großbritannien, 9.7.-12.-7. (Details)
  Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2019. How global identity impact global digital brands: The case of Indonesia. AMA Global Marketing SIG Conference, Buenos Aires, Argentina, 20.05-23.05. (Details)
  Nindl, Fabian, Cerha, Cordula. 2019. How Often Do Your Kids Have Fast Food For Lunch? Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group. Academy of Marketing Science - World Marketing Congress, Edinburgh, Großbritannien, 09.07-12.07. (Details)
  Kastner, Margit. 2019. Implementation of Project-Based Learning with Peer Assessment in Large Classes under Consideration of Faculty’s Scare Resources. ICAEITM 2019 : 21st International Conference on Advanced Education and Innovative Teaching Methods, Kuta, Bali, Indonesien, 14.01.-15.01. (Details)
  Zniva, Robert, Weber, Daniela. 2019. Improving the Measurement of Aging in Consumer Behavior Research – Lessons from Demography. ACR North America, Atlanta, United States/USA, 17.10.-20.10. (Details)
  Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos. 2019. In Search of the Self in Self-control. Psychoeconomics Conference, Konstanz, Deutschland, 1-2.10.2019. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands. European Marketing Academy Conference (EMAC), Hamburg, Deutschland, 28.05.-31.05. (Details)
  de Sousa Castro Regis, Renato, Kamleitner, Bernadette, Koller, Monika, Thürridl, Carina. 2019. Inclusion by Division - When Boundaries Turn No Man's Land into Some Man's Land. ACR, Atlanta, United States/USA, 17.10-19.10. (Details)
  Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
  Mitchell, Vincent Wayne , Makri, Aikaterini, Schlegelmilch, Bodo B., Blaha, Patrick. 2019. MICE Event Value Measurement. Advances in Hospitality and Tourism Marketing and Management Conference, Portsmouth, United Kingdom, 09.07-12.07. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. Monetary Consequences of User Generated Content Platforms for Content Industries - Evidence from Video Music Streaming Services. ISMS Marketing Science Conference, Rom, Italien, 20.06.-22.06. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2019. Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers Reactions to Corporate Scandals. 2019 AMA Winter Academic Conference, Austin, TX, Vereinigte Staaten/USA, 22.02.-24.02. (Details)
  Dinhof, Katharina, Kleber, Janet, Schlegelmilch, Bodo B. 2019. Overcorrection in Mixed Racial Purchasing. Academy of Marketing Science, Vancouver, Kanada, 29.05.-31.05. (Details)
  Palcu, Johanna, Haasova, Simona, Büttner, Oliver, Florack, Arnd. 2019. Seeing Red? Loss of Personal Control Reduces Consumers’ Interest in Sales Promotions in Crowded Retail Spaces. Association for Consumer Research, Atlanta, United States/USA, 17.10.-20.10. (Details)
  Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Sabitzer, Thomas, Penz, Elfriede. 2019. Sharing „Intrigue and Love“- Public bookcases in Vienna. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06 - 29.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2019. Social regulation as a measure to prevent conflicts in community gardens. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06-29.06. (Details)
  Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Sabitzer, Thomas. 2019. Social representations of the sharing economy - An analysis of representative surveys of German and British consumers. IAREP-SABE Conference, Dublin, Irland, 01.09.-04.09. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. The dark side of customer-brand relationships: Revenge following customer satisfaction. 48th EMAC Annual Conference, Hamburg, Deutschland, 28.05.-31.05. (Details)
  Hofmann, Eva, Hartl, Barbara, Hoelzl, Erik, Marth, Sarah, Sabitzer, Thomas. 2019. The difference in generalized and direct reciprocity when comparing traditional and sharing economy hospitality industry. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06.-29.06. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine, Grohs, Reinhard. 2019. The Evolution of Online Complainants’ Desires. 2019 AMA Winter Academic Conference, Austin, TX, Vereinigte Staaten/USA, 22.02.-24.02. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2019. The Issue of Interdependent Privacy. A 3R Framework. Thought Leaders’ conference on Privacy in Marketing, Florenz, Italien, 06.06.-08.06. (Details)
  Zins, Andreas. 2019. The role of higher education in sustainable tourism development. International Conference on Sustainable Community Development, Chiang Mai, Thailand, 17.02.-19.02. Invited Talk (Details)
  Kaiser, Ulrike, Schreier, Martin, Christoph, Fuchs, van Osselear, Stijn. 2019. The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance. ACR Academy of Consumer Research North American Conference, Atlanta, Georgia, Vereinigte Staaten/USA, 17.10-20.10. (Details)
  Sabitzer, Thomas, Hofmann, Eva, Hartl, Barbara, Marth, Sarah, Penz, Elfriede, Hölzl, Erik. 2019. The social dilemma of sharing and the role of regulation. 18th International Conference on Social Dilemmas, Sedona, Vereinigte Staaten/USA, 03.06.-07.06. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2019. Transparent Packaging and its Effect on Psychological Ownership and Preference. European Marketing Academy Conference (EMAC) Doctoral Colloquium, Hamburg, Deutschland, 27.05.-28.05. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2019. Uncooperative Sharing - Dealing with conflicts in community gardens. Conference of the International Association for Research in Economic Psychology (IAREP/SABE), Dublin, Irland, 01.09.-04.09. (Details)
  Gruber, Kathrin, Umashankar, Nita, Peter, Fader, Reutterer, Thomas. 2019. Using Item Response Theory to Better Match Customer Preferences: The Case of an Online Subscription and Personal Styling Service. ISMS Marketing Science Conference, Rome, Italy, 20.06.-22.06. (Details)
  Karpienko, Radoslaw, Colicev, Anatoli, Reutterer, Thomas, Pauwels, Koen. 2019. Vices go together: product purchase after online compulsion. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05. (Details)
  Sengo Furtado, Filipe, Reutterer, Thomas, Schröder, Nadine. 2019. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. 1st Working Group Meeting of AG Marketing, Karlsruhe, Deutschland, 14.11.-15.11. (Details)
2018 Fruchter, Gila, Reutterer, Thomas. 2018. 14th Viennese Conference on Optimal Control and Dynamic Games. 14th Viennese Conference on Optimal Control and Dynamic Games, Wien, Österreich, 03.07.-05.07. (Details)
  Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2018. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. EMAC 31st Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. Global Marketing Conference, Tokyo, Japan, 25.07-29.07. (Details)
  Kaiser, Ulrike, Prandelli, Emanuela. 2018. Can you rent high status? The relationship between luxury and conspicuousness in access-based consumption. 11th European ACR Conference, Ghent, Belgien, 21.06-23.06. (Details)
  Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer , Carlos . 2018. Consumers’ satisfaction with restraint versus indulgence depends on reliance on reason versus feelings in decision making . Society for Consumer Psychology (SCP) 2018 Conference, Dallas, TX, Vereinigte Staaten/USA, 15-17 February 2018. (Details)
  Cerha, Cordula, Nindl, Fabian. 2018. Customer Journeys of Gift Buyers in a Multichannel Environment. CERR 2018 - Colloquium on Eurpean Research in Retailing , Guildford, Surrey, Großbritannien, 11th - 13th July 2018. (Details)
  Zniva, Robert. 2018. Does Aging Change the Marketplace? . Research Talk at the Center for Spatial Data Science @ University of Chicago, Chicago, Vereinigte Staaten/USA, 19.11. (Details)
  Reutterer, Thomas, Sengo Furtado, Filipe. 2018. emac. emac, glasgow, Großbritannien, 30.05.-31.05. (Details)
  Brenner, Gerhard, Koller, Monika, Walla, Peter. 2018. Enhancing the Implicit Association Test: A Four-Step Model to Find Appropriate Stimuli. Neurois Retreat 2018, Vienna, Österreich, 19.06-21.06. (Details)
  Teller, Christoph, Holweg, Christina, Kotzab, Herbert, Reiner, Gerald. 2018. Food Waste in Stores: Retail Formats, Product Categories and Root Causes. CERR (Colloquium on European Research in Retailing), Guildford, Großbritannien, 11.07.-13.07. (Details)
  Makri, Aikaterini, Arslanagic-Kalajdzic, Maja, Kadic-Maglajlic, Selma, Schlegelmilch, Bodo B. 2018. From perceived advertisement value to word of mouth: The moderating role of users‘ dominance on Facebook advertising. 47th EMAC Conference, Glasgow, United Kingdom, 29.05-01.06. (Details)
  Zins, Andreas. 2018. From static to dynamic monitoring and effect analysis of mega sports events. 1st China International Conference on Sport Tourism, Shanghai, China, 27.04.-28.04. (Details)
  Nindl, Fabian, Cerha, Cordula, Schnedlitz, Peter. 2018. Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing. 2018 AMA Winter Academic Conference, New Orleans, Vereinigte Staaten/USA, 22.02-25.02. (Details)
  Bauer-Krösbacher, Claudia, Kastner, Margit. 2018. Green spaces and urban tourism: A match for success? Tourism Naturally Conference, Zell am See – Kaprun, Österreich, 16.05.-18.05. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 31st EMAC Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. Marketing Science 2018, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. EMAC 2018, Glasgow, Großbritannien, 14.06-16.06. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2018. How Access-based Media Consumption Affects Marketing Elasticities. ANZMAC, Adelaide, Australien, 03.12.-05.12. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette, de Sousa Castro Regis, Renato. 2018. Knowing, Owning, Caring – the Effect of Psychological Ownership on Pro-Environmental Behavior. EACR Conference, Ghent University, Belgien, 21.06.-23.06. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2018. Less is more: Effect of ad clutter in online display advertising. Marketing Science 2018, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2018. Less is more: Effect of ad clutter in online display advertising. EMAC 2018, Glasgow, Großbritannien, 29.05-01.06. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. Global Marketing Conference, Tokyo, Japan, 26.07-29.07. (Details)
  Nindl, Fabian, Schnedlitz, Peter, Cerha, Cordula. 2018. Making every step count - customer journeys and involvement in sports retailing . 25th Recent Advances In Retailing And Services Science, Hrsg. Harry Timmermans, Madeira, Portugal, 16.07-19.07. (Details)
  Gruber, Kathrin, Huber, Florian, Reutterer, Thomas. 2018. Marketing Science . Marketing Science , Philadelphia, Vereinigte Staaten/USA, 15.06-17.06. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)
  Zins, Andreas, Scharl, Arno, Dickinger, Astrid. 2018. Monitoring changes of destination image representations through mega sports events. Sixth International Conference on Destination Branding and Marketing (DBM-VI), , Macao, China, 05.12.-07.12. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2018. More Than Just the Money: the Psychological Consequences of Participating in Crowdfunding. IMRC Interactive Marketing Research Conference, Amsterdam, Niederlande, 23.03.-24.03. (Details)
  Zins, Andreas, Ponocny, Ivo. 2018. On the importance of leisure travel for subjective wellbeing. 16th Annual Meeting of the International Society for Quality-of-Life Studies, Hong Kong, China, 14.06.-16.06. (Details)
  Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2018. Online Content Monetization: How Paywalls Affect Human Brand Success. ISMS Marketing Science Conference , Philadelphia, Vereinigte Staaten/USA, 13.06.-16.06. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 47th EMAC Conference, Schottland, United Kingdom, 30.05.2018. (Details)
  Marth, Sarah, Hartl, Barbara, Penz, Elfriede. 2018. Peer-to-peer platforms in the sharing economy - The role of trust mechanisms and regulation. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06-29.06. (Details)
  Kastner, Margit. 2018. Project-based Learning with Peer Review in Large Classes. Evaluation of the Method and the Supportive e-Learning Application. 6th Asia Pacific Conference on Advanced Research (APCAR -2018), Melbourne, Australien, 02.03.-04.-03. (Details)
  Hofmann, Eva, Hartl, Barbara, Sabitzer, Thomas, Marth, Sarah, Penz, Elfriede, Hoelzl, Erik. 2018. Regulating consumers’ contributions and usage of a shared good. An experimental approach. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06-29.06. (Details)
  Hartl, Barbara, Penz, Elfriede, Schüßler, Elke, Hofmann, Eva. 2018. Shared mobility business models - Trust building in the Sharing Economy. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06.-29.06. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede, Marth, Sarah, Sabitzer, Thomas. 2018. Sharing economy: Power, trust and cooperation. 43rd Annual conference of the Macromarketing Society, Leipzig, Deutschland, 09.-12.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2018. Sustainability as a reason to enter the sharing economy, or just a nice bonus? 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06.-29.06. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Martin, Brett A.S. 2018. The Lure of a Product's Origin: How Upcycling attracts Consumers. Society for Consumer Psychology (SCP) Conference, Dallas, TX, Vereinigte Staaten/USA, 15.02.-18.02. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2018. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. IAREP/SABE Conference, London, Großbritannien, 19.07.-22.07. (Details)
  Miska, Christof, Szöcs, Ilona, Schiffinger, Michael. 2018. The Nexus between Formal and Informal Institutional Influences and its Effects on Corporate Sustainability Practices. Susilo Symposium 2018, Beijing, China, 09.06-10.06. (Details)
  Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2018. This product has been crowdfunded! The signal value of having succeeded in raising funds from the crowd. EMAC 47th Annual Conference, Glasgow, Großbritannien, 29.05.-01.06. (Details)
  Bauer-Krösbacher, Claudia, Kastner, Margit. 2018. Tourists’ Experiences of Green Spaces in Vienna. 8th Advances in Hospitality and Tourism Marketing and Management (AHTMM) conference, Bangkok, Thailand, 25.06.-29.06. (Details)
  Zins, Andreas, Jang, Se You. 2018. Towards a better understanding of higher education in tourism and hospitality management in China. 8th Advances in Tourism and Hospitality Marketing and Management Conference, Bangkok, Thailand, 25.06.-29.06. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2018. What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall. ICAR 2018, Almeria, Spain, 09.11-10.11. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? European Marketing Academy (EMAC) Annual Conference 2018, Glasgow, Großbritannien, 29.05.-01.06. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? Business & Society Seminar 2018, Mannheim, Deutschland, 20.06.-22.06. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine, Seiffert-Brockmann, Jens. 2018. When can sponsorship disclosures lead consumers to resist covert persuasion online? 2018 ICA Annual Conference, Prague, Tschechische Republik, 24.05.-28.05. (Details)
2017 Weitzl, Wolfgang, Einwiller, Sabine. 2017. A Cross-Country Analysis of Consumer Online Badmouthing. 2017 ICA Annual Conference, San Diego, CA, Vereinigte Staaten/USA, 25.05.-29.05. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. A Theoretical Framework on the Influence of e-WOM on Customer-Based Brand Equity. 26th Annual CIMaR Conference Consortium for International Marketing Research, Florence, Italien, 20.06-23.06. (Details)
  Zniva, Robert. 2017. Ältere Konsumenten im LEH - ist Convenience ein Erfolgsfaktor? 2. Jahrestagung des IARA, Villach, Österreich, 21.9-23.9. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. ALLDATA, Venice, Italien, 23.04.-27.04. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. 3rd International Conference on Big Data, Small Data, Linked Data and Open Data, Venice, Italy, Italien, 23.04.-27.04. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. Summer AMA Conference American Marketing Association, San Francisco, Vereinigte Staaten/USA, 04.08-06.08. (Details)
  Holub, Sandra. 2017. Changing Urban Transportation Culture. 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, Österreich, 29.03.-31.03. (Details)
  Kamleitner, Bernadette. 2017. Consumer Research with Conceptual and Substantive Impact. SCP-JACS Collaborative Conference, Japan Association of Consumer Research, Tokio, Japan, 18.05.-19.05. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2017. Consumers' emotional states when consuming counterfeits, original brands or both versions - Third-person-technique in qualitative methodology. 5th International Consumer Brand Relationships Conference, Porto, Portugal, 18.05.-20.05. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Cross-Cultural Differences in Cognitive Biases: Does Moral Licensing Work the Same Way in Europe and Asia? CIMaR Consortium for International Marketing Research 26th Annual Conference, Florence, Italien, 20.06-23.06. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. Customer-Based-Brand Equity in the Digital Age – Development of a Theoretical Framework. 45th AMS Annual Conference, San Coronado, Vereinigte Staaten/USA, 24.05-26.05. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie, Wieseke, Jan. 2017. Customers’ Motive Attributions in Coproduction Contexts. ANZMAC 2017, Melbourne, Australien, 04.12.-06.12. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. EMAC 2017, Groningen, Niederlande, 23.05-26.05. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. 30th EMAC Doctoral Colloquium, Groningen, Netherlands, 22.05 - 23.05. (Details)
  Ada, Sila, Abou Nabout, Nadia, McDonnell Feit, Elea. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. SALTY Conference, Hamburg, Germany, 24.09 - 26.09. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. Marketing Science 2017 , Los Angeles, Vereinigte Staaten/USA, 07.06-10.06. (Details)
  Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos. 2017. Do consumers feel more authentic after making a high or a low self-control choice? The moderating role of lay rationalism. Society for Consumer Psychology (SCP) Conference 2017, San Francisco, Vereinigte Staaten/USA, 16.02.2017 - 18.02.2017. (Details)
  Fruchter, Gila, Reutterer, Thomas. 2017. Evolution of Customers’ Quality Expectations: Who Tends to be the Satisfied in the Long Run? Global Conference on Services Management (GLOSERV 2017), Volterra, Italien, 03.10.-06.10. (Details)
  Fruchter, Gila, Reutterer, Thomas. 2017. Evolution of Customers’ Quality Expectations: Who Tends to Be the Satisfied in the Long Run? 11th International ISDG (International Society of Dynamic Games) Workshop, Warsaw, Polen, 13.07.-15.07. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie. 2017. Getting the ‘Right’ CSR Insurance – When do CSR Activities Buffer or Bolster the adverse Impact of Corporate Scandals on Marketing Outcomes? CSR COMMUNICATION CONFERENCE 2017, Wien, Österreich, 21.09.-23.09. (Details)
  Mitchel, Vince, Kamleitner, Bernadette, Süssenbach, Sophie. 2017. Giving Away the Data of Others: An Exploration of an Ownership Ambiguity Network. ACR Latin America Conference, Cali, Kolumbien, 06.06-08.06. (Details)
  Zins, Andreas. 2017. Hospitality and Tourism Education in Austria. China Tourism Education Association Annual Conference and International Forum on Tourism Education, Guangzhou, China, 30.11.-01.12. (Details)
  Li, Shaobo, Kokkoris, Michail, Savani, Krishna. 2017. How Beliefs about the Universal Potential for Ideal Body Weight Influence Fairness Perceptions of Price Discrimination. Association for Consumer Research (ACR) 2017 Conference, San Diego, CA, Vereinigte Staaten/USA, 26-29 October 2017. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura, Wieseke, Jan. 2017. How Customers' Attributions of Coproduction Motives shape Marketing Outcomes over time. 3rd Annual Organizational Frontlines Research Symposium, Orlando, FL, Deutschland, 15.02.-17.02. (Details)
  Thürridl, Carina, Ofir, Chezy, Kamleitner, Bernadette. 2017. How Identity-Induced Psychological Ownership Increases Monetary Contributions in Crowdfunding. IAREP 2017, Tel Aviv, Israel, 03.09.-.06.09. (Details)
  Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2017. How Paywalls affect Human Brand Success. ANZMAC Conference 2017, Melbourne, Australien, 04.12.-06.12. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I smell it as if it were here: The effect of scented advertising on perceived psychological distance and product evaluation. The 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, Austria, 30.03 - 31.03. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. Global Fashion Management Conference, Vienna, Österreich, 06.07-09.07. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Influencing Factors on Moral Licensing Effect: A Meta-Analytic Approach. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05. (Details)
  Platzer, Michael, Reutterer, Thomas. 2017. Leveraging Purchase Timing Regularity for Predicting Customer Behavior. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05. (Details)
  Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos. 2017. Losing self-control but finding myself: Authenticity and choice satisfaction in self-control conflicts. La Londe 44th International Research Conference in Marketing Communications and Consumer Behavior, La Londe, Frankreich, 30 May - 2 June 2018. (Details)
  Zniva, Robert. 2017. Older Consumers in Food Retailing. Research Seminar, University of Stirling, Großbritannien, 01.11.2017. (Details)
  Zniva, Robert. 2017. Older Consumers in Food Retailing: Is Convenience the Key to Success? French Austrian German Workshop on Consumer Behavior, Vienna, Österreich, 29.03-31.03. (Details)
  Zniva, Robert. 2017. Older Consumers in Retailing and Marketing. Forschungsprivatissimum an der Universität Wien, Vienna, Österreich, 27.06.2017. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2017. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06.-10.06. (Details)
  Kastner, Margit, Simon, Bernd. 2017. Optimizing usability testing in the context of a large-scale software service for digital textbooks. International Conference on System Sciences (HICSS-50), Waikaloa Village, Hawaii, Vereinigte Staaten/USA, 04.01.07.01. (Details)
  Penz, Elfriede, Zablocki, Agnieszka. 2017. Patterns in Online and Offline Information Search Behavior: The Role of Need for Cognition, Web-Expertise and Trust. 2017 Summer AMA Conference, San Francisco, Vereinigte Staaten/USA, 04.08.-06.08. (Details)
  Kaiser, Ulrike, Schreier, Martin. 2017. Personizing the fruits of one's labor increases work motivation and performance. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01. (Details)
  Sengo Furtado, Filipe, Reutterer, Thomas, Netzer, Oded. 2017. Predicting Share of Wallet and Share of Category Requirements using Customer Loyalty Card Data. INFORMS Marketing Science Conference 2017, Los Angeles, Vereinigte Staaten/USA, 08.06-11.06. (Details)
  Ruzeviciute, Ruta. 2017. Scented Advertising as a Cue for a Proximate Product Experience . AMA Winter Conference, Orlando, United States/USA, 17.02 - 19.02. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2017. Silent Persuaders: Can Promotional Merchandise Incidentally Affect Reactions to a Brand? Society for Consumer Psychology Conference (SCP), San Francisco, Vereinigte Staaten/USA, 16.02.-18.02. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05. (Details)
  Eichinger, Isabel, Schreier, Martin. 2017. The hipster effect: Cues of a product's "original" production and feelings of groundedness. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. EMAC 2017, Groningen, Niederlande, 23.05-26.05. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. Marketing Science 2017, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2017. The Influence of Audience and Self-Construal on the Content of Online Reviews. 45th AMS Annual Conference, Coronado Island, San Coronado, Vereinigte Staaten/USA, 24.05-26.05. (Details)
  Penz, Elfriede, Zablocki, Agnieszka, Simbrunner, Philipp. 2017. The Influence of Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05. (Details)
  Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2017. The Lure of a Product's Origin: How Upcycling Attracts Consumers. ACR 2017 North American Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. French-Austrian-German Workshop on Consumer Behavior, Vienna, Österreich, 29.03.-31.03. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Dickert, Stephan, Süssenbach, Sophie. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Holweg, Christina. 2017. The potential of alternative store formats to commerial profit-oriented business. 3rd Kids and Retailing Colloquium, Bordeaux, Frankreich, 15.06.-16.06. Invited Talk (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. Forthcoming. The Role and Determinants of Consumer Webcare Receptiveness and Its Impact on Service Recovery Outcomes. 2017 AMS World Marketing Congress, Christchurch, Neuseeland, 27.06.-01.07. (Details)
  Makri, Aikaterini, Katsikea, Evangelia, Theodosiou, Marios. 2017. The Role of Export Market-Oriented Culture in Building Strong Export Marketing Capabilities. Academy of International Business Conference, Dubai, United Arab Emirates, 02.07-05.07. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models. Annual Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 28.05.-31.05. (Details)
  Zins, Andreas, Meinl, Vreni. 2017. Travel Behaviour of Generation Y vs. X: a Generational and Cohort Analysis. CAUTHE 2017 Time for big ideas? Re-thinking the field for tomorrow. 27th Annual Conference, Dunedin, New Zealand, 07.02.-10.02. (Details)
  Kamleitner, Bernadette. 2017. Under the spell of marks. The key role of assessments. 2017 AMS Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05.-26.05. (Details)
  Kleber, Janet, Florack, Arnd, Peters, Ellen. 2017. What determines consumers’ price decisions? The influence of numeracy on the perception and elaboration of quantity information on product packages. International Convention of Psychological Science, Wien, Österreich, 23.03-25.03. (Details)
  Hieke, Silke, Moreau, Page, Schreier, Martin. 2017. When "Valentino" Gets Personal: Is Customization the New Luxury? ACR 2017, Association for Consumer Research Conference, San Diego, Vereinigte Staaten/USA, 26.10-29.10. (Details)
  Schreier, Martin. 2017. When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding. Thought Leaders in Consumer-Based Strategy Conference 2017, Amsterdam, Niederlande, 19.05.-21.05. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. When Online Service Recovery Actions Backfire. 2017 Winter AMA Conference, Orlando, FL, Vereinigte Staaten/USA, 17.02.-19.02. (Details)
2016 Weitzl, Wolfgang, Einwiller, Sabine, Beldad, Ardion, Zniva, Robert. 2016. Creating Consumer-Based Brand Equity With Brand Communication on Facebook. 2016 AMA Winter Marketing Educators Conference, Las Vegas, NV, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 38th INFORMS Marketing Science Conference, Shanghai, China, 16.06.-18.06. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2016. Adapting Service Bundles to Cultural Tourist Segments. 7th International Research Symposium in Service Management, Bangkok, Thailand, 02.08.-06.08. (Details)
  Fruchter, Gila, Reutterer, Thomas. 2016. An Investigation into the Dynamics of Customers’ Service Expectations. 23rd EIRASS International Conference on Recent Advances in Retailing & Services Science, Edinburgh, Großbritannien, 11.07.-14.07. (Details)
  Kleber, Janet, Dickert, Stephan, Rubaltelli, Enrico. 2016. Ankereffekte bei prosozialen Entscheidungen. Österreichische Gesellschaft für Psychologie, Innsbruck, Österreich, 31.03-02.04. (Details)
  Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos. 2016. Authenticity and self-control in consumer choice: The role of intuition and deliberation. International Association for Research in Economic Psychology (IAREP) Conference 2016, Wageningen, Niederlande, 8.7.2016 - 10.7.2016. (Details)
  Floh, Arne and Koller, Monika and Zauner, Alexander and Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. EMAC Conference 2016, Oslo, Norwegen, May 24-27. (Details)
  Ruzeviciute, Ruta and Kamleitner, Bernadette and Biswas, Dipayan. 2016. Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation. AMS Annual Conference, Lake Buena Vista, FL, Vereinigte Staaten/USA, 18.05.-21.05. (Details)
  Zablocki, Agnieszka and Schlegelmilch, Bodo B. 2016. Conceptual Development of the Relationship Between Online Interactions and Brand Attitudes. 7th EMAC Regional Conference, Sarajevo, Bosnia and Herzegovina, Sarajevo, Bosnien-Herzegowina, 14.09.-16.09. (Details)
  Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2016. Customization can improve your performance: The motivational consequences of the self-expressive customization of a product. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2016. Das soziale Dilemma von Collaborative Consumption: Ein Give-Some-Take-Some Laborexperiment. 50. Kongress der Deutschen Gesellschaft für Psychologie, Leipzig, Deutschland, 18.09.-22.09. (Details)
  Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. 2016 AMA Winter Marketing Educators¿ Conference, Las Vegas, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Einwiller, Sabine, Weitzl, Wolfgang. 2016. Effectiveness of Responding to Online Complaints. 21st International Conference on Corporate and Marketing Communications, Middlesex University London, Großbritannien, 07.04.-08.04. (Details)
  Stangl, Barbara. 2016. Emotional Service Experience in Serial Service Encounters. Frontiers in Services, Bergen, Norwegen, 23.06.-26.06. (Details)
  Holweg, Christina, Gruber, Verena . 2016. Exploring the Consumption Behavior of At-Risk-of-Poverty Citizens. AMA-Marketing & Public Policy, San Luis Obispo, CA, Vereinigte Staaten/USA, 23.6.-25.6.2016. (Details)
  Teller, Christoph, Holweg, Christina, Reiner, Gerald. 2016. Food Waste, Root Causes and Store Formats. CERR (3rd Colloquium on European Research in Retailing), Toulouse, Frankreich, 2.6--4.6. (Details)
  Thürridl, Carina and Kamleitner, Bernadette and Dickert, Stephan and Ruzeviciute, Ruta and Süssenbach, Sophie. 2016. Happy, possessive and loyal: From consumption affect to brand loyalty. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Wlömert, Nils. 2016. How Free Sampling Affects Price Elasticities. EMAC conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Wlömert, Nils. 2016. How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads. ISMS Marketing Science Conference, Shanghai, China, 15.06.-18.06. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2016. I know it, I own it and I care for it: How perceived environmental knowledge strengthens ownership for the environment. SCP Winter Conference, St. Pete Beach, Vereinigte Staaten/USA, 25.02-27.02. (Details)
  Penz, Elfriede, Hofmann, Eva. 2016. Impact of prior digital content purchase and attitudes towards piracy on using music streaming services. 31st International Congress of Psychology 2016 (ICP2016), Yokohama, Japan, 24.07.-29.07. (Details)
  Penz, Elfriede, Hofmann, Eva, Hartl, Barbara. 2016. Impact of sustainability labels in the tourism sector on consumers' perception and their travel behavior. 31st International Congress of Psychology 2016 (ICP2016), Yokohama, Japan, 24.07.-29.07. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Beldad, Ardion. 2016. It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM. 2016 AMA Winter Marketing Educators Conference, Las Vegas, NV, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Mende, Gina and Schons, Laura and Güntürkün, Baris Pascal and Wieseke, Jan and Schmitz, Christian. 2016. Joining Virtual Brand Communities - Does every Honeymoon have its' hangover? 10th International Conference of the Corporate Identity / Associations Research Group, Henley Business School, University of Reading, Großbritannien, 02.09.-04.09. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2016. Linking Perceptions of “Self” and “Time” to Online Social Network Behavior. 7th European Marketing Academy Regional Conference, Sarajevo, Bosnia and Herzegowina, 14.09-16.09. (Details)
  Lim, Sarah, van Osselaer, Stijn, Fuchs, Christoph, Schreier, Martin. 2016. Made for You: The Effect of Consumer Identification on Consumer Preference. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
  Simbrunner, Philipp and Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. Global Marketing Conference, Hong Kong, China, 21.07.-24.07. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfundin. 4th Crowdinvesting Symposium “Financial Decision Making and the Internet”, München, Deutschland, 04.11.2016-04.11.2016. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfunding. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10-30.10. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological Consequences of Participating in Crowdfunding. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Havlicek, Carina Daniela, Marckhgott, Eva, Glatz, Daniela. 2016. Nothing Beats Quality? How Consumer Testing Signs Are Influencing the Evaluation of Print Ads. International Conference on Research in Advertising (ICORIA), Ljubljiana, Slowenien, 01.07-02.07. (Details)
  Wlömert, Nils. 2016. On-demand Streaming Services and Music Industry Revenues – Insights from Spotify’s Market Entry. Vienna Music Business Research Days, Vienna, Österreich, 27.09.-29.09. (Details)
  Koller, Monika and Lee, Nick. 2016. Past - present - future of consumer neuroscience; Chair of Special Interest Group; Presentation: Evaluative conditioning of brand attitude-comparing explicit and implicit measures (with Peter Walla, Gerhard Brenner, Shannon Bosshard). EMAC Conference 2016, Oslo, Norwegen, May 24-27. (Details)
  Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers. Global Marketing Conference, Hong Kong, China, 21.07.-24.07. (Details)
  Zablocki, Agnieszka and Schlegelmilch, Bodo B. 2016. Private Versus Public Online Interactions and Their Impact on Purchase Decisions in Different Cultures. AIB Annual Meeting, New Orleans, Vereinigte Staaten/USA, 27.06.30.06. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2016. Publisher Selection at Private Ad Exchanges. 45th Conference of the European Marketing Academy (EMAC), Oslo, Norway, 24.05-27.05. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2016. Publisher Selection at Private Ad Exchanges. 38th INFORMS Marketing Science Conference, Shanghai, China, 16.06.-18.06. (Details)
  Gruber, Kathrin. 2016. Quasi-exakte Tests zur Überprüfung des Rasch Modells und fehlende Werte: Was tun? 12. Tagung der Österreichischen Gesellschaft für Psychologie, Innsbruck, Österreich, 31.03.-02.04. (Details)
  Cavusgil, S.T., J.J., Li, Schlegelmilch, Bodo B. 2016. Recent Developments in the Market for Management Education: Perspective from Asia, Europe and the USA. 25th Annual CIMaR Conference - Consortium for International Marketing Research, Xi'an, China, 17.06.-20.06. (Details)
  Fuchs, Christoph, Schreier, Martin, Kaiser, Ulrike, van Osselaer, Stijn. 2016. Reducing Consumer Alienation: The Effect of Making Product Producers Personal. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
  Karpienko, Radoslaw, Colicev, Anatoli. 2016. Retargeting Pornography: How Adult Content Affects Purchase Decisions. INFORMS Marketing Science Conference 2016, Shanghai, China, 16.06-18.06. (Details)
  Dickert, Stephan, Rubaltelli, Enrico, Kamleitner, Bernadette, Västfjäll , Daniel , Slovic, Paul. 2016. Scope (In)sensitivity in valuations of lives and consumer goods. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Koller, Monika. 2016. Special Session organized and chaired by Monika Koller: Reinvestigating Fundamental Concepts of Marketing and Consumer Research - How Consumer Neuroscience Adds Additional Value to Our Discipline (papers presented: Boksem, Marteen et al. (Erasmus University Rotterdam, Netherlands), Genevsky, Alexander et al. (Erasmus University Rotterdam, Netherlands), Hubert, Marco et al. (Zeppelin University, Germany), Venkatraman, Vinod et al. (Temple University, USA) . Association for Consumer Research (ACR) Conference 2016, Berlin, Deutschland, 27.10.-29.10. (Details)
  Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Felzmann, Lena. 2016. Stakeholder Engagement Through Gamification: Effects Of User Motivation On Psychological And Behavioral Stakeholder Reactions . EUPRERA 18th Annual Congress, Amsterdam, Groningen, Niederlande, 29.09.-01.10. (Details)
  Zniva, Robert and Schnedlitz, Peter and Lienbacher, Eva. 2016. Street Markets - A retail format for the elderly? Colloquium on European Research in Retailing, Toulouse, Frankreich, 02.06.-04.06. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura-Marie, Wieseke, Jan. 2016. The Dynamic Effects of Customers' Attributions of Co-Production Motives for Customers' Satisfaction over Time. AMA Winter Marketing Educators' Conference 2016: What happens in Marketing, stays Digital, Las Vegas, Nevada, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Kamleitner, Bernadette and Süssenbach, Sophie and Thürridl, Carina and Ruzeviciute, Ruta. 2016. The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Wakonig, Julia, Kamleitner, Bernadette. 2016. The influence of self-quantification on individuals’ power perceptions. International Conference on Consumer Research (ICCR), Bonn, Deutschland, 26.09-27.09. (Details)
  Salzberger, Thomas, Koller, Monika, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria, Schifferstein, Hendrik. 2016. The Need for Smell Instrument: Development and Cross-National Validation. Anzmac Conference 2016, Christchurch, Neuseeland, 05.12.-07.12. (Details)
  van Osselaer, Stijn, Schreier, Martin, Fuchs, Christoph, Kaiser, Ulrike, Lim, Sarah, Maira, Elisa, Puntoni, Stefano, Goodman, Joseph. 2016. The power of personal. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05-27.05. (Details)
  Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 45th Conference of the European Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Fedoseeva, Olga. 2016. The Relationship between Time Orientation and Charitable Behavior: A Cross-Cultural Comparison. CIMaR Consortium for International Marketing Research 25th Annual Conference, Xi'an, China, 17.06-20.06. (Details)
  Szöcs, Ilona and Miska, Christof and Schiffinger, Michael. 2016. The Role of Culture in Influencing Corporate Sustainability: Insights on Global Practices. Global Perspectives on Business Ethics: 40th Anniversary of the W. Michael Hoffman Center for Business Ethics, Waltham, MA, Vereinigte Staaten/USA, 25.-26.07. (Details)
  Kastner, Margit. 2016. The Use of an Audience Response System to Monitor Students’ Knowledge Level in Real-time, Its Impact on Grades, and Students’ Experiences. Hawaii International Conference on System Sciences (HICSS-49), Kauai, Hawaii, Vereinigte Staaten/USA, 05.01.-08.01. (Details)
  Nishikawa, Hidehiko, Schreier, Martin, Fuchs, Christoph, Ogawa, Susumu. 2016. The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment . EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Bauer-Krösbacher, Claudia, Kastner, Margit. 2016. Urban Parks and Gardens: Insights into Tourists' Experiences. Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium (CPTHL2016), Bruneck-Brunico, Italien, 14.12.-17.12. (Details)
  Holub, Sandra. 2016. Urban Roads Towards Shared Transportation. Anti-consumption and Public Policy, Melbourne, Australien, 09.12.-11.12. (Details)
  Gruber, Verena, Holweg, Christina. 2016. Vulnerable And Not Normal: The Malleability Of Crafting A Consumer Identity. EMAC , Oslo, Norwegen, 24.05.-27.05. (Details)
  Sengo Furtado, Filipe, Karpienko, Radoslaw, Reutterer, Thomas. 2016. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. European Marketing Academy 44th Annual Conference, Oslo, Norwegen, 34.05.-27.05. (Details)
  Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. 2016 Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
2015 Kastner, Margit. 2015. Incorporating Students' Self-Efficacy and Subject Value in the Evaluation of Audience Response Systems. Hawaii International Conference on System Sciences (HICSS-48), Kauai, Hawaii, Vereinigte Staaten/USA, 05.01.-08.01.. (Details)
  Zablocki, Agnieszka. 2015. Brand Attitudes In The Online Environment: A Conceptual Model. 2015 AMS Doctoral Consortium, Denver, Vereinigte Staaten/USA, 14.05-16.05. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. I own that I control - The influence of object size on psychological ownership. North American Conference of the Association for Consumer Research (ACR), New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
  Schnedlitz, Peter. 2015. Der digitale Kunde - Handel im Wandel. Medientage, Wien, Österreich, 22.09.-23.09.. (Details)
  Platzer, Michael, Reutterer, Thomas. 2015. Incorporating purchase timing patterns in stochastic repeat-buying models improves CLV predictions. Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 17.06.-20.06.. (Details)
  Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. The Role of Psychological Ownership in Sunk Cost Effects. SPUDM, Budapest, Ungarn, 16.08.-20.08.. (Details)
  Thürridl, Carina, Kamleitner, Bernadette. 2015. Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding. Association of Consumer Research, New Orleans, LA, Vereinigte Staaten/USA, 01.10.-04.10.. (Details)
  Samiee, Saeed, Leonidou, Leonidas, Aykol, Bilge, Stöttinger, Barbara, Cristodoulides, Paul. 2015. Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis,. AMS World Marketing Congress, Bari, Italien, 14.7.-18.7.. (Details)
  Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. EMAC, Leuven, Belgien, 27.05. (Details)
  Koller, Monika. 2015. Monika Koller (Symposium Chair, 2015) submision with Hilke Plassmann, Nina Mazar, Nicole Robitaille, Gideon Nave, Charlotte Prevost, Julie Cousin, Dean Mobbs, Patrik Vuilleumier, Axel Linder, Zafrit Lewin, Anastasia Shuster, Dino J Levy (2015): Consumer Neuroscience. Applying Neuroscientific Methods to Destruct the Old, Challenge the Present and Create the New in Consumer Psychology. Symposium at the SCP 2015 Conference Vienna, Vienna, Österreich, 25.06.-27.06.. (Details)
  Valta, Manuela, Vianelli, Donata, Stöttinger, Barbara. 2015. New perspectives on the interplay between in-store and out-of-store brand factors across multiple retail contexts: Consumer response to luxury brand experiences. Global Fashion Management Conference, Florence, Italien, 25.6. - 28.6.. (Details)
  Koller, Monika, Salzberger, Thomas, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria , Schifferstein, Hendrik. 2015. Olfaction in consumption: measurement and applications. EMAC, Lueven, Belgien, 27.05. (Details)
  Hartl, Barbara, Hofmann, Eva, Kirchler, Erich, Penz, Elfriede. 2015. Do we need rules for "what's mine is yours"? Attitudes towards the introduction of a governance system rationalizing depletion of resources in a collaborative consumption setting. Joint SCP/APA Conference, Toronto, Kanada, 06.08.-09.08.. (Details)
  Hartl, Barbara, Hofmann, Eva, Kirchler, Erich, Penz, Elfriede. 2015. Regulations within a collaborative consumption community? Attitudes towards the introduction of a governance system. Joint IAREP/SABE Conference, Sibiu, Rumänien, 03.09.-06.09.. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2015. The power and trust in collaborative consumption models of car sharing. Joint IAREP/SABE Conference, Sibiu, Rumänien, 03.09.-06.09.. (Details)
  Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2015. Does Ageing Change the Marketplace. Empirical Evidence from U.S. and Europe. EMAC, Leuven, Belgien, 26.5.-29.5.. (Details)
  Wlömert, Nils. 2015. How On-Demand Streaming Services Influence Music Expenditures and Music Industry Revenue. ISMS Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 18.06.-20.06.. (Details)
  Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. Forthcoming. Real or counterfeit? Drivers, deterrents and coping mechanisms against online consumer deception. ACR Annual Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10.2015. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Wagner, Udo. 2015. The Influence of Marketers´and Consumer´s Voices in the Era of Social Media. EMAC 2015, Leuven, Belgien, 26.05.-28.05.. (Details)
  Shehu, Edlira, Abou Nabout, Nadia, Clement, Michel. 2015. The Risk of Advertising on Non-Premium Websites. Proceedings of the 37th INFORMS Marketing Science Conference, Boltimore, Vereinigte Staaten/USA, 17.06.-20.08.. (Details)
  Shehu, Edlira, Abou Nabout, Nadia, Clement, Michel. 2015. The Risk of Advertising on Non-Premium Websites. Proceedings of the 44th Conference of the European Marketing Academy (EMAC), Leuven, Belgien, 26.05-29.05.. (Details)
  Weitzl, Wolfgang, Zniva, Robert. 2015. Towards a Better Understanding and Measurement Of Real Consumer Trust in Electronic Word-of-Mouth. 6th EMAC Regional Conference, Vienna, Österreich, 16.09-18.09.. (Details)
  Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. Academy of Marketing Science Annual Conference, Denver, Vereinigte Staaten/USA, 12.05.-14.05.. (Details)
  Dickert, Stephan, Geveze, E., Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Psychological Ownership and Loss Aversion as Determinants of Sunk Cost Effects. 77. Annual meeting of the German Academic Association for Business Research (VHB), Vienna, Österreich, 27.05.-29.05. (Details)
  Einwiller, Sabine, Weitzl, Wolfgang. Forthcoming. Social media as platforms for complaining. CCI Conference on Corporate Communication 2015, New York, NY, Vereinigte Staaten/USA, 2.-5. Juni 2015. (Details)
  Kamleitner, Bernadette. 2015. To have or to be: the influence of (psychological) ownership on economic behavior. 77. Annual meeting of the German Academic Association for Business Research (VHB), Vienna, Österreich, 27.05.-29.05. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. What physical properties have to do with feeling of ownership: empirical evidence for the mediating effect of control. 77. Annual meeting of the German Academic Association for Business Research (VHB), Vienna, Österreich, 27.05.-29.05. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Make it large or heavy and it is no longer mine. The importance of physical control for psychological ownership. SCP Winter Conference, Phoenix, Vereinigte Staaten/USA, 26.02-28.02. (Details)
  Gruber, Verena, Holweg, Christina, Teller, Christoph. 2015. An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale Sector. 2015 Academy of Marketing Science World Marketing Congress, Bari, Italien, 14.07-18.07.. (Details)
  Harrauer, Verena. 2015. Performance Measurement Design on the Retail Store Level. PMAA, Auckland, Neuseeland, 02.02.-14.02.. (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2015. A Structural Analysis of Marketing Topics. European Marketing Academy 43rd Annual Conference, Leuven, Belgium, 26.05.-29.05. (Details)
  Valta, Manuela , Vianelli, Donata, Stöttinger, Barbara. 2015. Aesthetic Design: The role of (in)congruent brand-retail settings on consumer brand purchase intentions. 12th Annual SIM Conference, Torino, Italien, 22.10.-23.10. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette. 2015. Blitz talk: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation . ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
  Kokkoris, Michail, Hoelzl, Erik. 2015. Consumer discoveries: The role of autonomy in creating psychological closeness to the self. Conference of the International Association for Research in Economic Psychology (IAREP) and the Society for the Advancement of Behavioral Economics (SABE), Sibiu, Rumänien, 3.9.2015-6.9.2015. (Details)
  Zins, Andreas, Goll, Andreas, Ochs, Sebastian. 2015. Corporate social responsibility in the hospitality industry – risk or opportunity for a mid-sized hotel? . The International Conference on Tourism and Business, Bangkok, Thailand, 12.01.-14.01. (Details)
  Kaiser, Ulrike, Schreier, Martin, Janiszeweski, Chris. 2015. Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product. ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
  Hergesell, Anja, Zins, Andreas. 2015. Exploring Environmental Commitment in Holiday Transport Mode Choices. 9th Consumer Psychology on Tourism, Hospitality and Leisure Symposium, Namur, Belgium, 01.07.-04.07. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Influence of Different Types of Online Interaction on Brand Attitudes – A Cross-Cultural Analysis. 18th Academy of Marketing Science World Marketing Congress, Bari, Italien, 14.07-18.07. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2015. Managing territorial identities: How ethnic, regional and national identities relate; patterns, changes and different pathways. The Tenth Royal Bank International Research Seminar, Montreal, Kanada, 24.09.-26.09. (Details)
  Löhndorf, Birgit. 2015. Markenkonsistentes Mitarbeiterverhalten im Kundenkontakt: Organisationale Identifikation als Erfolgsfaktor. VHB Jahrestagung der Wissenschaftlichen Kommission "Marketing", Wien, Österreich, 29.01.-30.01.. Vortrag auf Einladung (Details)
  Dickert, Stephan, Kleber, Janet, Västfjäll, Daniel, Slovic, Paul. 2015. Mental Imagery, Impact, and Affect: A mediation model for charitable gving. Society for Consumer Psychology conference, Vienna, Österreich, 25.06-27.06. (Details)
  Kleber, Janet, Dickert, Stephan, Rubaltelli, Enrico. 2015. Moderators of anchoring effects in charitable giving. Subjective Probability and Utility in Decision Making Conference , Budapest, Ungarn, 16.08-20.08. (Details)
  Zins, Andreas. 2015. Publishing in journals. IFITT Doctoral Summer School 2015, Vienna, Austria, 20.09.-20.09. (Details)
  Zins, Andreas. 2015. Reviewing for journals. IFITT Doctoral Summer School 2015, Vienna, Austria, 20.09.-21.09. (Details)
  Zniva, Robert, Weber, Daniela, Weitzl, Wolfgang, Salzberger, Thomas. 2015. Reviewing the Influence of Aging in Consumer Behaviour: Can we Learn From Demography? ANZMAC 2015, Sydney, Australien, 30.11.-02.12. (Details)
  Zins, Andreas. 2015. The International Journal of Culture, Tourism and Hospitality Research. 9th Symposium on Consumer Psychology of Tourism, Hospitality, and Leisure, Namur, Belgium, 03.07.-05.07. (Details)
  Shi, Linda , Quin, Yao, Stöttinger, Barbara. 2015. The New Kid on the Block – How do Demand Drivers for Shanzhai Products differ from Counterfeits? CIMaR Annual Conference, Wien, Österreich, 13.05.-15.05. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Beldrad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. ANZMAC 2015, Sydney, Australien, 30.11.-02.12. (Details)
  Dickert, Stephan, Rubaltelli, Enrico, Kamleitner, Bernadette, Västfjäll, Daniel, Slovic, Paul. 2015. Valuations and scope sensitivity: The quest for linearity. . the Society of Judgment and Decision Making conference, Chicago, United States/USA, 21.11-23.11. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2015. When Consumers Become Backers: The Psychological Consequences of Participating in Crowdfunding. 13th Open and User Innovation Society Meeting , Lisbon, Portugal, 13.07.-15.07. (Details)
  Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2015. Why and when consumers prefer products of user-driven firms. 45. Jahrestagung der Wissenschaftlichen Kommission Marketing, Wien, Österreich, 29.01.-30.01. (Details)
2014 Bosshard, Shannon, Bourke, Jesse, Koller, Monika, Meier, Julia, Walla, Peter. 2014. Applying Electroencephalography to Study Brand Attitude. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Harrauer, Verena, Schnedlitz, Peter. 2014. Erfolgskennzahlen im Einzelhandel - Über den Einsatz von PM auf der operativen Ebene. Tagung Handelsforschung, Trier, Deutschland, 16.10.-18.10.. (Details)
  Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. 2014. Evaluative Conditioning: Different Methods different Insights?. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Harrauer, Verena. 2014. Impact of External Environment on Performance Measurement in Retailing. CERR, Bremen, Deutschland, 25.09.-27.09.. (Details)
  Koller, Monika, Walla, Peter. 2014. Measuring Perceived Emotional Value: New Insights from Physiological Measures?. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Walla, Peter, Koller, Monika, Bosshard, Shannon. 2014. Truth detection: unbiased brain responses reflecting brand attitude. Retreat on NeuroIS, Gmunden, Österreich, 05.06-07.06. (Details)
  Dhami, M. K., Kamleitner, Bernadette, Mandel, D. R.. 2014. Risky discounts are intuitively appealing on a per-item basis. IDC – UK Workshop on Human Intuition and Economic Behavior, Herzliya, Israel, 15.06-18.06. (Details)
  Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2014. Do Older Consumers Change Food Retailing?. CERR 2014, Bremen, Deutschland, 25.09.-27.09.. (Details)
  Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2014. Do Older Consumers Change the Marketplace?: Investigating the Person-Environment Relationship in Food Shopping. ACR North American Conference, Baltimore, Vereinigte Staaten/USA, 23.10.-26.10.. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B.. 2014. Investor Assocations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making. Academy of Marketing Science - World Marketing Congress, Lima, Peru, 05.08.-08.08. (Details)
  Gruber, Verena, Traxler, Nicole, Schlegelmilch, Bodo B.. 2014. An Investigation of CSR Practices in Bottom-of-the-Pyramid Markets, Stakeholders' Perceptions and their Potential for Development and Innovation. 6th International Conference on Corporate Sustainability and Responsibility, Berlin, Deutschland, 08.10.-09.10. (Details)
  Kastner, Margit, Simon, Bernd, Schraml, Michael. 2014. Feature-Driven Adoption Patterns of Online Learning Environments - The Instructors' Perspective. Hawaii International Conference on System Sciences (HICSS-47), Big Island, Hawaii, Vereinigte Staaten/USA, 06.01.-09.01.. (Details)
  Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2014. Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. AMA Summer Marketing Educators Conference, San Francisco, Vereinigte Staaten/USA, 01.08.-03.08.. (Details)
  Schlegelmilch, Bodo B., Gruber, Verena, Srisuphaolarn, P., Kamal, K.K., Nachum, L., Mishra, S.K.. 2014. Assuming Corporate Responsibilities in Emerging Markets: Challenges and Prospects (Panel Discussion). Academy of International Business, Vancouver, Kanada, 24.06.-26.06. (Details)
  Mitchell, V.-W., Schlegelmilch, Bodo B., Mone, S.D.. 2014. Beyond A Dyadic View On Value Co-Creation: A Multi-Actor Perspective from Business Networking Events. Global Marketing Conference, Singapur, Singapur, 15.08.-18.08.. (Details)
  Thürridl, Carina. 2014. Claiming vs. Sharing the Intangible: The Role of Individual and Collective Psychological Ownership in Consumer-Empowered Online Environments. EMAC 2014 - Doctoral Colloquium, Valencia, Spanien, 01.06.-06.06.. (Details)
  Füller, Johann, Hutter, Katja, Hautz, Julia, Thürridl, Carina. 2014. Dont mess with the crowd! The emergence and management of crowdsourcing disasters. AOM 2014 - Academy of Management 74th Annual Meeting, Philadelphia, PA, Vereinigte Staaten/USA, 01.08.-05.08.. (Details)
  Awanis, Sandra, Schlegelmilch, Bodo B.. 2014. The Effects of Consumer Expectations on Credit Card Overuse. Academy of International Business, Vancouver, Kanada, 24.06.-26.06.. (Details)
  Thürridl, Carina, Kamleitner, Bernadette. 2014. What (not) to offer: exploring the influence of different types of rewards in crowdfunding on perceived ownership and intended behavior. ICAP - International Congress of Applied Psychology, Paris, Frankreich, 08.07.-13.07. (Details)
  Schnedlitz, Peter. 2014. Planung VHB Tagung 2015 an der WU. 76. VHB Tagung, Leipzig, Deutschland, 12.06-14.06. (Details)
  Kamleitner, Bernadette, Süssenbach, Sophie. 2014. Psychological ownership and object design: To own is to take control. 2014 AMS Annual Conference, Indianpolis (IN), Vereinigte Staaten/USA, 21.05-23.05. (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. EMAC Annual Conference, Valencia, Spanien, 03.06-07.06. (Details)
  Löhndorf, Birgit, Diamantopoulos, Adamantios. 2014. How (In)Authentic Brand-Congruent Behavior of Frontline Employees Affects Customer-Brand Relationships. Brands and Brand Relationships Conference, Boston University School of Management, Vereinigte Staaten/USA, 19.05.-21.05.. (Details)
  Valta, Manuela, Stöttinger, Barbara, Vianelli, Donata. 2014. Multichannel customer experience in retail settings: An integrated in-store and off-store approach. Annual Meeting for the Società Italiana Marketing, Modena, Italien, 18-19 September. (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2014. The Genesis of Marketing Research. Marketing Science Conference 2014, Atlanta, Vereinigte Staaten/USA, 12.06.-14.06.. (Details)
  Havlicek, Carina Daniela. 2014. The Influence of Quality Seals on Brand Evaluation. EGPROC, Salzburg, Österreich, 02.05.-03.05.. (Details)
  Reiner, Gerald, Teller, Christoph, Holweg, Christina. 2014. Food waste in retailing and wholesale. 8. International Conference Agricultural Logistics, Novo Mesto, Slowenien, 14.11.2014. Invited Talk (Details)
  Kamleitner, Bernadette, Rabinovich, A. 2014. What happens to an object if it has more than one owner?. 2014 Winter Marketing Educators' Conference, Orlando (FL), Vereinigte Staaten/USA, 21.02-23.02. (Details)
  Holweg, Christina, Reiner, Gerald, Teller, Christoph. 2014. Food Waste in Retailing and Wholesale: Store Formats and Root Causes. ISIR (International Symposium on Inventories), Budapest, Ungarn, 18.8.-22.8.. (Details)
  Gruber, Verena, Holweg, Christina, Teller, Christoph. 2014. Foodwaste in grocery stores. An untapped CSR potential in the retail and wholesale sector. CERR (Colloquium on European Research in Retailing, Bremen, Deutschland, 25.9.-27.9.. (Details)
  Penz, Elfriede, Kirchler, Erich. 2014. Impact of spouses' past influence patterns on eco-nomic decision-making: a couple diary technique applied in vietnamese households. 28th International Congress of Applied Psychology, Paris, Frankreich, 08.07.-13.07.. (Details)
  Gruber, Verena. 2014. In the mood for doing good? How affective states and benefit types influence consumers' decision making with regards to sustainable products. ACR North American Conference, Baltimore, Vereinigte Staaten/USA, 23.10-26.10. (Details)
  Stöttinger, Barbara, Cesareo, Ludovica. 2014. It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. AMS Annual Conference, Indianapolis, Vereinigte Staaten/USA, 21.05.-23.05.2014. (Details)
  Kamleitner, Bernadette. 2014. Consumer Credit Use as a Decision Problem: Opportunities and Limits of a Cognitive Perspective (Keynote Speaker). Behave International Conference, Lissabon, Portugal, Portugal, 17.01-18.01. Invited Talk (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. Colloquium on European Retail Research (CERR), Bremen, Deutschland, 15.09.-27.09.. (Details)
  Weitzl, Wolfgang and Zniva, Robert and Wagner, Udo. 2014. Das Vetrauen von Konsumenten in Online Kundenrezensionen: Die Entwicklung der eWT-Skala und deren Anwendung. Tagung Handelsforschung 2014, Trier, Deutschland, 16.10.-18.10. (Details)
  Güntürkün, Baris Pascal and Haumann, Till and Wieseke, Jan and Schons, Laura-Marie. 2014. Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity. Winter Marketing Educators' Conference 2014, Orlando, FL, Vereinigte Staaten/USA, 21.02.-23.02. (Details)
  Zins, Andreas, Lin, Shasha. 2014. From intended to projected destination image: the case of districts in China. 5th International Conference on Destination Branding and Marketing (DBM-V), Macao, China, 03.12.-05.12. (Details)
  Zins, Andreas. 2014. Guest-mix analyses for city destinations revisited. 45th Travel and Tourism Research Association Annual International Conference, Bruges, Belgium, 18.06.-20.06. (Details)
  Reutterer, Thomas, Platzer, Michael. 2014. Incorporating regularity in stochastic repeat-buying models. Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, 12.06.-14.06.. (Details)
  Süssenbach, Sophie and Kamleitner, Bernadette. 2014. Investigating the antecedents of psychological ownership: Empirical evidence for the impact of control. 28th International Congress of Applied Psychology (ICAP), Paris, Frankreich, 08.07-13.07. (Details)
  Kokkoris, Michail, Kühnen, Ulrich. 2014. On the psychology of self-expression: Choice in the “age of opinion”. 17th European Association of Social Psychology (EASP) General Meeting, Amsterdam, Niederlande, 09.07.2014 - 12.07.2014. (Details)
  Gruber, Kathrin, Reutterer, Thomas. 2014. Structural Modelling using Chain Graphs. Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, '12.06.-14.06.'. (Details)
  Stangl, Barbara. 2014. The Role of Emotions in a price promotion setting. Global Marketing Conference, Singapur, Singapur, 15.07.-18.07.. (Details)
  Kokkoris, Michail, Kühnen, Ulrich. 2014. When choice is not self-expressive: The effect of opinion voicing on consumer choice. 28th International Congress of Applied Psychology (ICAP), Paris, Frankreich, 22.10.2014 - 24.10.2014. (Details)
  Zins, Andreas, Lin, Shasha. 2014. Where regional destination image positioning starts in China. 2014 Global Marketing Conference, Singapore, Singapore, 15.07.-18.07. (Details)
2013 Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Analysing the negativity effect of online reviews. EMAC Conference, Istanbul, Türkei, 04.06-06.06. (Details)
  Kastner, Margit, Stangl, Brigitte. 2013. Exploring a text-to-speech feature by describing learning experience, enjoyment, learning styles, and values - A basis for future studie. Hawaii International Conference on System Sciences (HICSS-46), Maui, Hawaii, Vereinigte Staaten/USA, 07.01.-10.01.. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. Proceedings of the 42st Conference of the European Marketing Academy (EMAC), Istanbul, Türkei, 04.06-07.06. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. Innovative Approaches to Measuring Advertising Effectiveness Conference, Philadelphia, Vereinigte Staaten/USA, 14.05.-16.05. (Details)
  Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto . 2013. How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. Annual Meeting for the Società Italiana Marketing, Milano, Italien, 04.10-05.10. (Details)
  Kleber, Janet, Süssenbach, Sophie, Dickert, Stephan, Florack, Arnd. 2013. Individual differences and information acquisition in donation decisions:An eye-tracking analysis. Subjective, Probability, Utility and Decision Making Conference (SPUDM), Barcelona, Spanien, 18.08.-22.08.. (Details)
  Penz, Elfriede, Hofmann, Eva. 2013. Negotiating rights on digital goods in a climate of conflicting positions of users and owners: A qualitative study on filesharing. Workshop on Ownership and Decision Making, Vienna, Österreich, 26.09.-27.09.. (Details)
  Srdan, Piljic, Loibl, Wilhelm. 2013. Semantic Schedules for Dynamic Route Planning. ENTER, Innsbruck, Österreich, 22.01-25.01. (Details)
  Kamleitner, Bernadette, Haddadi, H., Dickert, Stephan. 2013. The price of in situ information: value judgements across situations and elicitation methods. SPUDM24, Barcelona, Spanien, 18.08.-22.08. (Details)
  Zablocki, Agnieszka. 2013. The Value of Social Relationships: An Exploratory Approach in the Context of the Event Industry. 2013 AMS Doctoral Consortium, Melbourne, Australien, 16.07-16.07. (Details)
  Loibl, Wilhelm. 2013. Where Is The Semantic Web? - An Overview of the Use of Embeddable Semantics in Austria. ENTER, Innsbruck, Österreich, 22.01-25.01. (Details)
  Dickert, Stephan, Kleber, J. 2013. Choosing charities by effectiveness considerations. TeaP, Wien, Österreich, 24.03-27.03. (Details)
  Dickert, Stephan, Kleber, J., Västfjäll, D. 2013. Does it matter? Different forms of effectiveness in donation decisions. IAREP, Atlanta, Vereinigte Staaten/USA, 25.07-29.07. (Details)
  Dickert, Stephan, Västfjäll, D., Slovic, P. 2013. Emotionally Difficult Pro-Social Choices: Motivated Emotion Regulating Through Biased Information Processing. ISRE, Berkeley, Vereinigte Staaten/USA, 03.08-05.08. (Details)
  Judt, Ewald. 2013. Europäisches Kartenzahlungssystem - für immer ein Phantom?. Bankkarten-Forum, Frankfurt, Deutschland, 26.09.. Vortrag auf Einladung (Details)
  Dickert, Stephan, Kleber, J., Västfjäll, D. 2013. Explaining the processes behind identifiability and magnitude effects on charitable giving. EMAC, Istanbul, Türkei, 04.06-07.06. (Details)
  Gruber, Kathrin, Karpienko, Radoslaw, Reutterer, Thomas. 2013. Graphical Markov Models as an Alternative to SEM. European Marketing Academy 42nd Annual Conference, Istanbul, Türkei, 04.06.-07.06.. (Details)
  Dickert, Stephan, Kleber, J., Västfjäll, D., Slovic, P. 2013. How mental images and impact judgments influence charitable giving: The case of identifiability and magnitude effects. SPUDM24, Barcelona, Spanien, 18.08-22.08. (Details)
  Gruber, Kathrin, Reutterer, Thomas. 2013. Structural Modeling with Graphical Models. The 35th ISMS Marketing Science Conference, Istanbul, Türkei, 11.07.-13.07.. (Details)
  Schneider, Anke. 2013. Uncovering the Unconscious. Emotions Activated by a Pictures Stimulatory Attributes. EMAC, Istanbul, Türkei, 04.06.-07.06.. (Details)
  Loibl, Wilhelm, Schneider, Anke. 2013. Usage Patterns of Semantic Web Formats on Austrian Websites. EMAC, Istanbul, Türkei, 4.6.-7.6.. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette, Chen, S. 2013. Do endorser's unwanted attributes transfer? The importance of product use in meaning transfer. Tagung experimentell arbeitender Psychologen, Wien, Österreich, 24.03-27.03. (Details)
  Zniva, Robert. 2013. Older Consumers in Retailing: Is Convenience a Key to Success?. NEURUS-ICURD Workshop & Seminar, Urbana-Champaign, Vereinigte Staaten/USA, 09.04-13.04. Invited Talk (Details)
  Lienbacher, Eva, Holweg, Christina, Lackner, Sabrina, Schnedlitz, Peter. 2013. Scan Performance of Barcodes at the Point of Sale (POS) in Food Retailing. EAERCD, Valencia, Spanien, 03.07.-05.07.. (Details)
  Fuchs, Christoph, Schreier, Martin. 2013. Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account. EMAC European Marketing Academy Conference, Istanbul, Türkei, 04.06.-07.06.. Invited Talk (Details)
  Harrauer, Verena. 2013. Performance Measurement in the Retailing Sector. Neurus-ICURD, Urbana-Champaign, Vereinigte Staaten/USA, 09.04-13.04. (Details)
  Lienbacher, Eva, Holweg, Christina, Rychly, Nicole, Schnedlitz, Peter. 2013. CSR in Food Retailing: What's Really on Customers' Minds?. AMA 2013 Winter Marketing Educators’ Conference, Las Vegas, Vereinigte Staaten/USA, 15.-17.2.2013. (Details)
  Wiesel, Stefan, Zniva, Robert. 2013. Does a Facebook Fanpage Boost Your Business?. 20th EIRASS Conference, Philadelphia, Vereinigte Staaten/USA, 07.07-10.07. (Details)
  McGoldrick, Peter, Gruber, Verena, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Ethical Aspects of International Product Sourcing. Academy of Marketing Science Annual Conference, Monterey, Vereinigte Staaten/USA, 15.05.-18.05.. (Details)
  Rychly, Nicole, Andrijanic, Maja. 2013. Kids and their Virtual Online-Purchase Behaviour. International Colloquium on Kids and Retailing, Paris, Frankreich, 13.06.-14.06.. (Details)
  Gruber, Verena, McGoldrick, Peter, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Social and Environmental Dimensions of CoO Image. EMAC Annual Conference, Istanbul, Türkei, 04.06.-07.06.. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B.. 2013. Sustainable or Conventional? Exploring the Fit of Sustainability Attributes. Academy of Marketing Science World Marketing Congress, Melbourne, Australien, 17.07.-20.07.. (Details)
  Kleber, Janet, Süssenbach, Sophie, Dickert, Stephan, Florack, Arnd. 2013. Which information is used to make donation decisions? An eye-tracking analysis. Tagung experimentell arbeitender Psychologen, Wien, Österreich, 24.03-27.03. (Details)
  Mariarcher, Gerhard, Ring, Amata, Schneider, Anke. 2013. Same, Same but Different. How Pictures Influence Emotionale Responses of Users with Different Web Search Behaviours. ENTER 2013, Innsbruck, Österreich, 22.01. - 25.01.. (Details)
  Verhelst, Norman, Gruber, Kathrin. 2013. The PCM2 Sampler - Part I. International Workshop on Psychometric Computing, Zürich, Schweiz, 14.02.-15.02.. (Details)
  Gruber, Kathrin, Verhelst, Norman. 2013. The pcm2sampler - Part II. International Workshop on Psychometric Computing, Zürich, Schweiz, 14.02.-15.02. (Details)
  Zins, Andreas. 2013. Advancing destination positioning analysis: Thailand and its competitors. 8th CPHTL Symposium, Istanbul, Turkey, 01.06.-04.06. (Details)
  Robson, M.J., Katsikeas, C.S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2013. Alliance Capability, Tie Strength, and Performance in International Strategic Alliances. Winter Marketing Educators' Conference, Las Vegas, Vereinigte Staaten/USA, 15.02.-17.02.. (Details)
  Makri, Aikaterini, Theodosiou, Marios, Katsikea, Evangelia. 2013. An Empirical Investigation of the Antecedents and Performance Outcomes of Export Innovativeness. Academy of International Business Conference, Istanbul, Turkey, 03.07-06.07. (Details)
  Kamleitner, Bernadette, Dickert, Stephan, Falahrastegar, M., Haddadi, H. 2013. Information Bazaar: a Contextual Evaluation. 5th ACM HotPlanet Workshop, co-located with SIGCOMM 2013, Hong Kong, China, 16.08-16.08. (Details)
  Holweg, Christina, Hill, Ronald P., Baker, Stacey M., Rosa, José A., Motta, Paulo C.. 2013. Innovative Retail Strategies for Serving the World's Impoverished Consumers. AMA Winter Marketing Educator's Conference, Las Vegas, Vereinigte Staaten/USA, 15.2.2013-17.2.2013. (Details)
  Schlegelmilch, Bodo B., McGoldrick, P., Gruber, Verena, Newholm, T.. 2013. Integrating Social and Environmental Aspects into the Country-of-Origin (coO) Construct: Why a Reconceptualizaton of CoO is Necessary.. Academy of International Business, Istanbul, Türkei, 03.07-06.07.. (Details)
  Robson, J.M., Katsikeas, C.S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2013. Leveraging Alliance Capabilities: A Study of Alliance Capability Components, Tie Strength, and Performance in International Strategic Alliances. European Marketing Academy, Istanbul, Türkei, 04.06.06.06.. (Details)
  Zins, Andreas. 2013. Measures of city destination attractiveness. IATE International Conference, Ljubljana, Slovenia, 01.07.-04.07. (Details)
  Zins, Andreas, Ponocny, Ivo. 2013. Questioning the role of traveling for quality-of-life. 5th ATMC, Vilamoura, Portugal, 01.10.-04.10. (Details)
  Zins, Andreas. 2013. Strategic planning and management instruments in tourism. International Conference – Egypt-Thailand Relations: Lessons in Business and Social & Cultural Development, Chiang Mai, Thailand, 03.02.-04.02. Invited Talk (Details)
  Kokkoris, Michail, Kühnen, Ulrich. 2013. The meaning of choice across cultures. International Association for Cross-Cultural Psychology (IACCP) Regional Conference, Los Angeles, CA, Vereinigte Staaten/USA, 20-22.06.2013. (Details)
  Zins, Andreas, Correia, Antonia. 2013. Why do tourists persist in visiting the same destination? IATE International Conference , Ljubljana, Slovenia, 01.07.-04.07. (Details)
2012 Penz, Elfriede, Stöttinger, Barbara. 2012. Consumer and vendor perceptions of sports goods counterfeits in three counterfeit hubs. ANZMAC Annual Conference, Adelaide, Australien, 03.12-05.12.2012. (Details)
  Schnedlitz, Peter, Toth, Andreas. 2012. Die Beziehung zwischen Einkaufserlebnis und Preiszufriedenheit. Eine Studie im österreichischen Lebensmitteleinzelhandel. Tagung Handelsforschung 2012, Göttingen, Deutschland, 29.1.-1.12. (Details)
  Keusch, Florian. 2012. The influence of social desirability on data quality in face-to-face and web surveys. General Online Research 12, Mannheim, Deutschland, 05.03.-07.03.. (Details)
  Kastner, Margit, Stangl, Barbara. 2012. Changing learning preferences when preparing for exams. LICE. London International Conference on Education, London, Großbritannien, 19.11.-22.11.. (Details)
  Secka, Marion. 2012. Is an ideal CSR communication possible? Consumer Insights from Austria. 3rd International Sustainability Conference, Basel, Schweiz, 29,08.-31.08.. (Details)
  Stangl, Brigitte, Kastner, Margit, Polsterer, Felicitas. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. Hawaii International Conference on System Sciences (HICSS-45), Maui, Hawaii, Vereinigte Staaten/USA, 03.01.-07.01.. (Details)
  Loibl, Wilhelm. 2012. Proposition of Microformats for Semantically Enriching Gastronomy Websites. GWTTRA 2012 Conference, Portland, Vereinigte Staaten/USA, 19.04.-21.04.. (Details)
  Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Proceedings of the 12th INFORMS Conference on Business Analytics & Operations Research, Huntington Beach, California, Vereinigte Staaten/USA, 15.04-17.04. (Details)
  Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. : Proceedings of the 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal, 23.05-26.05.. (Details)
  Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Proceedings of the 34th INFORMS Marketing Science Conference, Boston, Massachusetts, Vereinigte Staaten/USA, 06.06-09.06.. (Details)
  Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. SCP Society of Consumer Psychology Conference, Florenz, Italien, 29.06. - 01.07.. (Details)
  Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05.. (Details)
  Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-design effects on brand attachment and brand extension. ACR Acadamy of Consumer Research Conference, Vancouver, BC, Kanada, 04.10.-07.10.. (Details)
  Gruber, Kathrin, Hatzinger, Reinhold. 2012. Generating matrices with ordinal responses and fixed margins. International Workshop on Psychometric Computing, Innsbruck, Österreich, 09.02.-10.02.. (Details)
  Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne. 2012. Need for Smell - Conceptualisation and measurement. EMAC Conference 2012, Lissabon, Portugal, 22.05.-25.05.. (Details)
  Wieland, Wolfgang, Lienbacher, Eva, Holweg, Christina. 2012. Same but different? Instore Logistics in a Social Supermarket. EIRASS, Vienna, Österreich, 9.7.2012-12.7.2012. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Reutterer, Thomas. 2012. Spillover-Effects in the Perceived Value-Loyalty Intentions Link: The Case of Consumption-Systems. EIRASS Conference, Wien, Österreich, 09.12.. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2012. The Effect of eWoM Messages: An Experimental Approach. Academy of Marketing Conference, University of Southampton, Großbritannien, 02.07.-05.07.. (Details)
  Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON. Academy of Marketing Science World Marketing Congress~Cultural Perspectives in Marketing, Buckhead, GA, Vereinigte Staaten/USA, 28.08.-01.09.. (Details)
  Homburg, Christian, Fürst, Andreas, Löhndorf, Birgit. 2012. On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance. AMA Winter Educators' Conference, St. Petersburg, Vereinigte Staaten/USA, 17.02.-19.02.. (Details)
  Penz, Elfriede. 2012. User-generated content and user-rdiven innovation: A comparative study of Eastern and Western European users. Consortium for International Marketing Research (CIMaR), Taipeh, Taiwan, 15.05.-18.05.. (Details)
  Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne. 2012. "Need for Smell" - Conceptualisation and Measurement. EMAC 2012, Lissabon, Portugal, 22.05.-25.05.. (Details)
  Idinger, Christian , Schnedlitz, Peter. 2012. Consumer Price Knowledge: A Longitudinal Study in the Austrian Off-Premise Market. 19th Recent Advances in Retailing & Sevices Conference - EIRASS, Vienna, Österreich, 09.07-12.07. (Details)
  Schnedlitz, Peter, Doplbauer, Gerold. 2012. Location Attractiveness from a Retailer's Perspective. 19th Recent Advances in Retailing & Sevices Conference - EIRASS, Vienna, Österreich, 09.07-12.07. (Details)
  Kamleitner, Bernadette, Erki, B. 2012. The effect of payment method on object perception. SCP, Las Vegas, Vereinigte Staaten/USA, 16.02-18.02. (Details)
  Baum, Daniela, Spann, Martin , Füller, Johann, Thürridl, Carina. 2012. The Impact of Social Media Campaigns on Consumer Behavior. ISMS Marketing Science Conference, Boston, Vereinigte Staaten/USA, 07.06.-09.06.. (Details)
  Schneider, Anke, Stangl, Barbara. 2012. Applying the Emotional Appeal of a Website through Verbal and Pictorial Stimuli. Enter Conference 2012, Helsingborg, Schweden, 24.1.2012-27.1.2012. (Details)
  Holweg, Christina, Teller, Christoph. 2012. Avoidable Food Waste in Retail Stores. Colloquium on European Retail Research, Paris, Frankreich, 03.05.-04.05.. (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumer's experiences of Product-harm Crises. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05.-25.05.2012. (Details)
  Diamantopoulos, A., Doberer, E., Ring, A., Schlegelmilch, Bodo B.. 2012. Drivers of Export Segmentation Effectiveness. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05.-25.05.. (Details)
  Schlegelmilch, Bodo B., Houston, M.J.. 2012. Innovation in Executive MBA Programs: The Future of Business School Education. AMA Winter Educators' Conference, St. Petersburg/Florida, Vereinigte Staaten/USA, 17.02.-19.02.. (Details)
  Secka, Marion. 2012. Is an ideal CSR communication possible? Crossroads of Economics and Psychology, Szeged, Ungarn, 15.06.-16.06. (Details)
  Schlegelmilch, Bodo B.. 2012. Marketing Ethics: Challenges in Turbulent Times. AMA Winter Educators' Conference, St. Petersburg, Florida, Vereinigte Staaten/USA, 17.02.-19.02.. (Details)
  Schlegelmilch, Bodo B.. 2012. The Ambiguous gestalt of Global Marketing. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05-25.05. (Details)
  Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. EMAC, Lissabon, Portugal, 22.5.-25.5.. (Details)
  Hoffmann, Nicolas A., Schnedlitz, Peter. 2012. Loyalty Schemes in Retailing - an Empirical Study. Colloquium on European Retail Research, Paris, Frankreich, 03.05.-04.05. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. An Examination of Consumers' Inference Formation About Product Sustainability. IAREP, Wroclaw, Polen, 5.09.-08.09. (Details)
  Teller, Christoph, Gittenberger, Ernst , Schnedlitz, Peter. 2012. Cognitive Age and Grocery Store Patronage Behavior of Elderly Shoppers. AMA/ACRA Triennial Conference, Seattle, Vereinigte Staaten/USA, 19.04-21.04. (Details)
  Gruber, Verena. 2012. The Ocean in the Landlocked Country - A Yin Yang Perspective on the Austrian National Culture. Yin Yang: A New Perspective on Culture, Stockholm, Schweden, 07.06-11.06. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B.. 2012. An examination of consumers' inferences about product sustainability. 37th Annual Macromarketing Conference, Berlin, Deutschland, 13.06-16.06. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. Consumers' Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information. Academy of Marketing Science Annual Conference, New Orleans, Vereinigte Staaten/USA, 15.05-19.05. (Details)
  Ring, Amata, Schneider, Anke. 2012. Pictures as Emotional Stimuli. Going Beyond Content to Trigger Emotional Response. EMAC 2012, Lissabon, Portugal, 22.05.-26.05.. (Details)
  Schlegelmilch, Bodo B., Gruber, Verena. 2012. Sustainability: A Global Consumer Concern or a Luxury for Developed Nations?. Academy of International Business Annual Meeting, Washington, DC, Vereinigte Staaten/USA, 30.06.-03.07. (Details)
  Szöcs, Ilona, Schlegelmilch, Bodo B.. 2012. Do consumer and Company Perceptions of Corporate Philanthrophy Align? (Poster Session). 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05-25.05.2012. (Details)
  Harrauer, Verena. 2012. Performance Measurement in the Retailing Sector - A Literature Review. EIRASS, Wien, Österreich, 09.07. - 12.07.. (Details)
  Keusch, Florian. 2012. The direction of rating scales and its influence on response behavior in web surveys. AAPOR 67th Annual Conference, Orlando, Vereinigte Staaten/USA, 17.05.-20.05.. (Details)
  Zniva, Robert, Wiesel, Stefan, Kellner, Cornelia. 2012. 500.000, 50.000, or 50 Fans on Facebook - Is It of Any Avail?. 2012 Global Marketing Conference, Seoul, Süd-Korea, 19.07.-22.07. (Details)
  Schlegelmilch, Bodo B., Devinney, T.M., M.R., Czinkota, C.N., Leonidou, Gruber, Verena, Katsikeas, C.S., Zeriti, A. . 2012. A Global View on Sustainability and CSR: Panel Discussion. AIB Annual meeting, Washington, Vereinigte Staaten/USA, 30.06.-03.07.2012. (Details)
  Loibl, Wilhelm, Tüz, Dora. 2012. A Methodology for Building Microformats. ENTER, Helsingborg, Schweden, 24. 1. - 27. 1.. (Details)
  Zins, Andreas. 2012. City destination preferences: competitive or complementary relationships in the long-run? Asia-Pacific TTRA Conference 2012, Kuala Lumpur, Malaysia, 30.11.-01.12. (Details)
  Stadler, Jennifer, Harrauer, Verena, Lienbacher, Eva, Zniva, Robert. 2012. Consumer Trends in Food Retailing - What's hot? What's not?. EIRASS, Vienna, Österreich, 9.7.2012-12.7.2012. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2012. Cultural Interactions as Components of the overall Trip Experience. CAUTHE National Conference 2012, Melbourne, Australia, 06.02.-09.02. (Details)
  Holweg, Christina. 2012. From the Bottom-of-the-Pyramid - Valuable Insights for Retailing & Marketing. Tagung Handelsforschung 2012, Göttingen, Deutschland, 29.11.-1.12.2012. (Details)
  Penz, Elfriede, Kirchler, Erich. 2012. Impact of Spouses' Past Influence Patterns on Economic Decision-Making: A Couple-Diary Technique Applied in Vietnamese Households. ACP, Singapur, Singapur, 19.12.--21.12.. (Details)
  Zins, Andreas, Sovis, Wolfgang. 2012. Internal benchmarking for regional tourism organizations: A case example. TTRA Europe Conference 2012, Bilbao, Spain, 18.04.-20.04. (Details)
  Katsikea, Evangelia, Theodosiou, Marios, Makri, Aikaterini. 2012. Market Orientation, Marketing Capabilities, Sales Strategy and Performance in Export Market Ventures. AMA Winter Marketing Educators’ Conference, Florida, St. Petersburg, United States/USA, 17.02-19.02. (Details)
  Zniva, Robert, Wiesel, Stefan. 2012. Masse oder Klasse? Zum Wert von Fans auf Facebook. Handelsforschung 2012, Goettingen, Deutschland, 29.11. - 01.12. (Details)
  Dickert, Stephan, Rubaltelli, E., Slovic, P.. 2012. Response mode, compatibility, and dual processes in the evaluation of simple gambles: An eye-tracking investigation. 33rd Annual Conference of the Society for Judgment and Decision Making, Minneapolis, MN, Vereinigte Staaten/USA, 16.11-19.11. (Details)
  Kamleitner, Bernadette, Ruzeviciute, Ruta. 2012. The nature of rewards in loyalty programs: Perceived attractiveness in different product categories. The French-Austrian-German Workshop 2012, Innsbruck, Österreich, 29.11.-01.12. (Details)
  Kamleitner, Bernadette. 2012. The sunk cost effect revisited: It¿s about what comes to mind. University of Lancaster, Lancaster, Großbritannien, 21.03.-21.03. (Details)
  Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas, Wagner, Udo, Wiesel, Stefan. 2012. Visual Decision Making Styles and Geographical Information Systems. Symposium on Quantitative Marketing and Marketing Management, Wien, Österreich, 19.10. (Details)
  Dickert, Stephan. 2012. When more information hurts: The role of unpacking in donation requests. 54. Tagung experimentell arbeitender Psychologen, Mannheim, Deutschland, 01.04-04.04. (Details)
  Kamleitner, Bernadette. 2012. When sunk costs matter most: The influence of cognitive associations on the sunk cost effect. DR@W (Decision Research at Warwick) forum, Warwick, Großbritannien, 26.01.-26.01. (Details)
2011 Schlegelmilch, Bodo B.. 2011. Der MBA im Jahre 2020: Werden wir ihn noch wiedererkennen?. Verband der Hochschullehrer für Betriebswirtschaft, Hannover, Deutschland, 11.11. (Details)
  Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2011. How Do Information Visualization Formats Influence GIS-Based Decision Making Heuristics and Decision Performance?. 18th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science, San Diego, Vereinigte Staaten/USA, 15.07.-18.07.. (Details)
  Kastner, Margit, Stangl, Brigitte. 2011. Mapping Learning Aids and Introducing Learning Styles as a Moderator. 44th Hawaii International Conference on System Sciences (HICSS-44), Kauai, Hawaii, Vereinigte Staaten/USA, 04.01.-07.01.. (Details)
  Brunk, Katja, Öberseder, Magdalena. 2011. Shedding light on the ethical consumer debate: evidence from a qualitative investigation of Body Shop Consumers. AMS World Marketing Congress, Reims, Frankreich, 19.7.-23.7.. (Details)
  Keusch, Florian. 2011. The influence of personality traits and motives for joining on participation behavior in online panels. General Online Research 11, Düsseldorf, Deutschland, 14.03.-16.03.. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. Why do you not care about CSR? A qualitative study exploring the limited role of CSR in consumption decisions. AMS World Marketing Congress, Reims, Frankreich, 19.7.-23.7.. (Details)
  Kastner, Margit, Stangl, Brigitte. 2011. (Dis-)Satisfiers for e-Learning User Interfaces. International Conference on Information Systems (ICIS 2011), Shanghai, China, 04.12.-08.12.. (Details)
  Obadia, Claude, Stöttinger, Barbara. 2011. An Agency Perspective to Export Price Adaptation. Atlas-AFMI Conference, Paris, Frankreich, 26/27 May 2011. (Details)
  Koller, Monika, Zauner, Alexander, Floh, Arne, Foramitti, Camillo. 2011. Being Connected - Perceived customer value in the smartphone age. North American Association for Consumer Research Conference (ACR), Film Festival, St. Louis, Vereinigte Staaten/USA, 13.10.-16.10.. (Details)
  Obadia, Claude, Stöttinger, Barbara. 2011. Competitive Intensity of Foreign Markets and Export Price Adaptation. AMA Summer Educators Conference,, San Francisco, Vereinigte Staaten/USA, August 5-7. (Details)
  Zauner, Alexander, Fink, Matthias, Koller, Monika. 2011. How to boost perceived brand value? - Let's ask facebookers! (best conference paper award). CLAV Conference (Congresso Latino-Americano de Varejo), Sao Paulo, Brasilien, 27.10.-28.10.. (Details)
  Keusch, Florian, Mayerhofer, Wolfgang. 2011. Online panels in marketing research: Who is participating and why?. 8th International Circle Conference, Dubrovnik, Kroatien, 27.04.-29.04.. (Details)
  Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2011. Risk Assessment in Non-profit and Business Partnerships. ANZMAC, Perth, Australien, 28.11.-30.11. (Details)
  Koller, Monika, Königsecker, Andrea. 2011. Shopping for apparel - How can kiosk systems help?. CLAV Conference (Congresso Latino-Americano de Varejo), Sao Paulo, Brasilien, 27.10.-28.10.. (Details)
  Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2011. The Effects of GIS-Visualization on Decision Quality. AMA Winter Educators’ Conference, Austin, Vereinigte Staaten/USA, 18.02.-20.02.. (Details)
  Loibl, Wilhelm. 2011. An Overview of the Use of Semantic Markup on Tourism Websites in Austria. TTRA Europe, Archamps, Frankreich, 11.04-13.04. (Details)
  Lienbacher, Eva, Schnedlitz, Peter, Walter, Eva Margarete. 2011. Charitable Retailers in Academic Literature: A systematic review of three decades (1980-2010). EMAC European Marketing Academy, Ljubliana, Slowenien, 24.-27.5.2011. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2011. Emotional and motivational aspects of luxury product versus counterfeit purchases. First International Conference "Luxury and Counterfeiting", Genf, Schweiz, 09.06.-10.06.. (Details)
  Harrauer, Verena. 2011. Performance Measurement in Retailing. EMAC Regional, Iasi, Rumänien, 21.09.-23.09.. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2011. Profitability of Search Engine Marketing. Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC), Ljublijana, Slowenien, 24.05-27.05. (Details)
  Loibl, Wilhelm, Tüz, Dora. 2011. Proposition of microformats for semantically enriching online event calendars. CPTHL & ICSTM Joint Conference, Chiang Mai, Thailand, 24.05-27.05. (Details)
  Skiera, Bernd, Abou Nabout, Nadia. 2011. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, Washington D.C., Vereinigte Staaten/USA, 09.12-10.12.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2011. Why buy the original, if the fake can do the same? (Can it?) The demand for counterfeit sports gear in an emerging market. AMS World Marketing Congress, Reims, Frankreich, 19.07.-23.07.. (Details)
  Secka, Marion, Mayerhofer, Wolfgang. 2011. Einfluss von Kommunikationsmassnahmen mit CSR-Bezug auf die Markenpositionierung. Der Markentag 2011, Berlin, Deutschland, 29.09.-30.09.. (Details)
  Gruber, Kathrin, Hatzinger, Reinhold. 2011. Generating matrices with ordinal responses and fixed margins. The 16th Young Statisticans Meeting, Rijeka, Kroatien, 14.10.-16.10.. (Details)
  Gruber, Kathrin, Kubinger, Klaus D.. 2011. Power-analysis of the Difficulty-Plus-Guessing PL model. 11. Arbeitstagung der Fachgruppe Differentielle Psychologie, Persönlichkeitspsychologie und Psychologische Diagnostik, Saarbrücken, Deutschland, 26.09.-28.09.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Rusch, Thomas. 2011. Similar customer segments in the customer value-loyalty intentions - link? A cross-industry comparison. ANZMAC Conference 2011, Perth, Australien, 28.11.-30.11.. (Details)
  Löhndorf, Birgit. 2011. Antecedents and Consequences of Employee Brand-Building Behaviors: An Employee and Customer Perspective. 24th EMAC Doctoral Colloquium, Ljubljana, Slowenien, 22.05.-24.05.. (Details)
  Koller, Monika, Salzberger, Thomas. 2011. Different functioning of rating scale formats - results from psychometric and physiological experiments. European Survey Research Association (ESRA) Conference, University of Lausanne, Schweiz, 18.07.-22.07.. (Details)
  Keusch, Florian. 2011. Does the direction of rating scales influence response behavior in web surveys?. 4th Conference of the European Survey Research Association, Lausanne, Schweiz, 18.07.-22.07.. (Details)
  Judt, Ewald. 2011. Future-proof partnerships in the card business. European Card Acquiring Forum, Berlin, Deutschland, 22.02.-24.02.. Invited Talk (Details)
  Löhndorf, Birgit, Diamantopoulos, Adamantios. 2011. How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. 2nd International Colloquium on Consumer-Brand Relationships, Winter Park/Orlando, Vereinigte Staaten/USA, 17.03.-19.03.. (Details)
  Judt, Ewald. 2011. Preventing skimming - Avoiding damage from skimming. 21st EPSM Meeting, München, Deutschland, 01.02.. Invited Talk (Details)
  Kamleitner, Bernadette. 2011. Consuming with the price tag in mind: Benefit2cost-associations and their relation to well-being. 7th CRAWS Conference “Emerging Issues in Transformative Consumer Research and Social Marketing”, University of Manchester, Großbritannien, 14.04-15.04. (Details)
  Kamleitner, Bernadette. 2011. Decisions based on whether benefits bring to mind cost: A new perspective for the sunk cost effect. SPUDM, Kingston upon Thames, Großbritannien, 21.08-25.08. (Details)
  Secka, Marion, Havlicek, Carina Daniela. 2011. Ideal CSR Communication by Using Advertising Evaluation Tools. http://www.icoria.org/conference2011/, Berlin, Deutschland, 23.06.-25.06.. (Details)
  Kamleitner, Bernadette. 2011. Influencing the propensity for ethical investment by associating ´investment cost´ and ´retirement benefits´. Conference on Behavioural Finance and Economic Psychology: Recent Developments, Cass Business School, London, Großbritannien, 07.04-08.04. (Details)
  Ziniel, Wolfgang. 2011. Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour. 9th Annual International Conference on Business: Accounting – Finance – Management – Marketing, Athen, Griechenland, 04.07.-07.07. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. The perceived value-loyalty-link: heterogeneity among car users. Academy of Marketing Conference, University of Liverpool, Großbritannien, 05.07.-07.07.. (Details)
  Rabinovich, A., Kamleitner, Bernadette. 2011. The power of "our": The impact of group identification on willingness to care for collectively owned goods. IAREP/SABE/ICABEEP 2011, Exeter, Großbritannien, 12.07.-15.07.. (Details)
  Kamleitner, Bernadette. 2011. The Sunk Cost Effect and its relation to mental cost-benefit associations. IAREP/SABE/ICAPEEB 2011, Exeter, Großbritannien, 12.07.-15.07.. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. Academy of Marketing Conference, University of Liverpool, Großbritannien, 05.07.-07.07.. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick E.. 2011. An Initial Step Towards Measuring Consumers' Perception of Corporate Social Responsibility. EMAC, Ljubljana, Slowenien, 24.5.-27.5.. (Details)
  Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. EMAC, Ljubljana, Slowenien, 24.5. - 27.5.. (Details)
  Weismayer, Christian, Pezenka, Ilona. 2011. Destination image measurement using facet design in linear logistic test models. 3rd International Conference on Special Interest Tourism & Destination Management, Katmandu, Nepal, 27.04.-30.04.. (Details)
  Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation. 2011 AMS World Marketing Congress, Reims, Frankreich, 19.07.-23.07.. (Details)
  Zins, Andreas. 2011. Economic perspective of sustainable tourism development.. Tourism in South East Europe 2011. 1st International Scientific Conference, Opatija, Kroatien, 05.05.-07.05.. (Details)
  Schlegelmilch, Bodo B., Ingene, C., Ortinau, D.J., Parasuraman, P.. 2011. Meet the Reviewers, Panel Discussion. Academy of Marketing Science, Coral Gables, Florida, Vereinigte Staaten/USA, 18.02.-20.02. (Details)
  Robson, M., Schlegelmilch, Bodo B., Bojkowszky, B.. 2011. Resource Deployment Stability and Performance in R&D Alliances: A Self-Determination Theory Explanation. AMA Winter Educator's Conference, Austin, Texas, Vereinigte Staaten/USA, 18.02.-20.02.. (Details)
  Schlegelmilch, Bodo B., Crittenden, V.L., Price, L., Varadarajan, R., Dickson, P., Yadav, M.. 2011. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05.. (Details)
  Schnedlitz, Peter. 2011. The Road Map to the New Europe - The Vision and its Application to the Industry. 8th International Conference Retail Management, Athens, Griechenland, 23.06-24.06. (Details)
  Haas-Kotzegger, Ursula, I., Assiouras, Schlegelmilch, Bodo B., G., Skourtis. 2011. Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.11.-30.11. (Details)
  Secka, Marion. 2011. CSR-Communication: The Influence of Fit and Medium on Brand Image. First International Symposium on Corporate Responsibility and Sustainable Development, London, Großbritannien, 19.04.-20.04.2011. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Perceived Value in Consumption-Systems Applied to the Automotive Industry. EMAC 40th Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. Academy of Marketing Science (AMS) 40th Annual Conference, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05.. (Details)
  Viola, Loredana. 2011. The Relevance of Functional and Emotional Analogies when Launching New Products. Doctoral Colloquium of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 25.11.-27.11.. (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2011. There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises. Academy of Marketing Science World Marketing Congress, Reims, Frankreich, 19.07.-23.07.. (Details)
  Szöcs, Ilona. 2011. Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation. 2nd Biennial AMS Doctoral Consortium, Reims, Frankreich, 19.07.-21.07.. (Details)
  Mitchell, Vince, Petrovici, Dan Alex, Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. Examining the Influence of Parents versus Peers on Gen Y Internet Ethical Attitudes. 2011 Academy of Marketing Science Annual Conference, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05.. (Details)
  Ziniel, Wolfgang. 2011. Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour. General Online Research Conference, Heinrich-Heine University of Düsseldorf, Deutschland, 14.3.-16.3.. (Details)
  Gruber, Verena, Öberseder, Magdalena. 2011. The Challenge of International CSR Communication - Solving the Credibility Dilemma. Academic Conference on Social Responsiblity, Tacoma, Washington, Vereinigte Staaten/USA, 14.07.-15.07.. (Details)
  Dahl, Darren, Prandelli, Emanuela, Fuchs, Christoph, Schreier, Martin. 2011. All that is users might not be gold: exploring consumer preferences for user-designed products of fashion brands. 18th International Product Development Management Conference, Delft, Niederlande, 04.06-07.06.. (Details)
  Viola, Loredana, Koller, Monika, Sikora, Alicja. 2011. Emotional Analogies: Conceptual Thoughts and Proposed Research Agenda. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.-11.-30.11.. (Details)
  Dahl, Darren, Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2011. Exploring consumer preferences for user-designed products of fashion brands: The role of "illusionary" distance and closeness between consumers and designers. 40th EMAC Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
  Viola, Loredana, Koller, Monika, Salzberger, Thomas. 2011. The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.-11.-30.11.. (Details)
  Prandelli, Emanuela, Fuchs, Christoph, Schreier, Martin. 2011. Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context. 18th International Product Development Management Conference, Delft, Niederlande, 04.06.-07.06. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2011. Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context. 40th EMAC Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
  Dickert, Stephan, Västfjäll, D., Slovic, P. 2011. Choosing not to choose: The underlying mechanisms of donation decisions when targets are (too) similar. International Conference of Behavioral Decision Making, Herzliya, Israel, 30.05-01.06. (Details)
  Zins, Andreas. 2011. Economic and Social Impact of EURO 2008: Experiences from Austria and Switzerland. . “win with the lion” Tourism Conference , Lviv, Ukraine, 24.11.-26.11. (Details)
  Dickert, Stephan, Herbig, B., Glöckner, A. 2011. Entscheidungsfindung und Informationsverarbeitung bei strafrechtlichen Fällen. Ein Beitrag zum Einfluss von juristischer Expertise. 14. Fachgruppentagung Rechtspsychologie der Deutschen Gesellschaft für Psychologie, Münster, Deutschland, 22.09-24.09. (Details)
  Kamleitner, Bernadette. 2011. Investing with the future in mind. Workshop on "Expectations and Forecasting in Consumer Behavior, Cologne, Deutschland, 26.09.-28.09. (Details)
  Dickert, Stephan, Västfjäll, D., Slovic, P. 2011. Pro-social behaviour in moral dilemmas: The role of dissonance reduction in donation decisions. 23rd Subjective Probability, Utility, and Decision Making Conference, Kingston upon Thames, Großbritannien, 21.08-25.08. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2011. Return on Quality Improvements in Search Engine Marketing. Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, Texas, Vereinigte Staaten/USA, 09.06.-11.06.. (Details)
  Dickert, Stephan, Beckenkamp, M., Schlösser, T. 2011. Social values and affective determinants for cooperation: The psychological costs of inequity. 14th International Conference on Social Dilemmas, Amsterday, Niederlande, 06.07-09.07. (Details)
  Hofmann, Eva, Penz, Elfriede. 2011. The ethical decision process guiding unauthorised downloading of digital goods. APA/SCP, Washington DC, Vereinigte Staaten/USA, 04.08.-07.08. (Details)
  Hofmann, Eva, Penz, Elfriede. 2011. The ethical decision process guidingunauthorised downloading of digital goods. IAREP, Exeter, Großbritannien, 12.07.-16.07. (Details)
  Gruber, Verena. 2011. The Impact of Social Attributes on Brand Equity. AMS Doctoral Consortium, Reims, Frankreich, 19.07.-21.07.. (Details)
  Keusch, Florian. 2011. The influence of personality traits and motives for joining on participation behavior in online panels. AAPOR 66th Annual Conference, Phoenix, Vereinigte Staaten/USA, 12.05.-15.05.. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2011. Tourists' Cultural Contact in a Northern Thai Tourism Context. 7th Symposium Consumer Psychology of Tourism, Hospitality and Leisure, Chiangmai, Thailand, 24.05.-27.05. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2011. Tourists’ Cultural Contact in a Northern Thai Tourism. 7th Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, Chiang Mai, Thailand, 24.05.-27.05. (Details)
  Penz, Elfriede, Hofmann, Eva. 2011. Unauthorized download of digital goods - a blessing or a curse? CRAW, Manchester, Großbritannien, 13.04.-15.04. (Details)
2010 Pezenka, Ilona, Schneider, Anke. 2010. Comparing Pictorial and Verbal Scales for City Image Measurement. CAUTHE 2010, Hobart, Australien, 08.02-11.02. (Details)
  Lienbacher, Eva. 2010. Corporate Social Responsibility and Retailing. ANZMAC 2010. Australian & New Zealand Marketing Academy. Doctoral Colloquium, Christchurch, Neuseeland, 26.-28.11.2010. (Details)
  Secka, Marion. 2010. CSR im Lebensmitteleinzelhandel: Ergebnisse einer qualitativen Studie aus Österreich. Handelsforschung 2010, Berlin, Deutschland, 25.11.-27.11.2010. (Details)
  Secka, Marion. 2010. CSR: First insights from Austrian consumers. 12th Annual International Conference on Environmental Economics, Policy and International Environmental Relations, Prag, Tschechische Republik, 10.10.-12.10.2010. (Details)
  Viola, Loredana. 2010. Emotional versus functional Analogies as Determinants for New Product Acceptance. Doctoral Colloquium of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, Neuseeland, 26.11.-28.12.. (Details)
  Schneider, Anke, Ring, Amata. 2010. Emotions and Low-Level Features in Picture Composition. Advances in tourism research, Oviedo, Spanien, 9.11.-10.11.. (Details)
  Penz, Elfriede, Stöttinger, Barbara, Hofmann, Eva, Kirchler, Erich. 2010. Evoked emotions in counterfeit usage: Employing "desire collages" to reveal unexplored dimensions of consumers’ emotional states. SCP (Society for Consumer Psychology), St. Pete Beach, FL, Vereinigte Staaten/USA, 25.02.-27.02.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander, Viola, Loredana. 2010. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, Neuseeland, 29.11.-01.12.. (Details)
  Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Social Supermarkets: Typology within the Spectrum of Social Enterprises. ANZMAC 2010. Australian & New Zealand Marketing Academy, Christchurch, Neuseeland, 29.11.-1.12.2010. (Details)
  Ziniel, Wolfgang. 2010. The Effect of Third-Party Product Reviews on Product Choice. Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, Department of Management, College of Business and Economics, Neuseeland, 29.11.-01.12.. (Details)
  Ziniel, Wolfgang. 2010. Third-party product reviews and consumer behaviour. Doccol of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, Department of Management, College of Business and Economics, Neuseeland, 26.11.-28.12. (Details)
  Weismayer, Christian, Pezenka, Ilona. 2010. Using Multidimensional Item Response Theory to Measure Efficiency of Pictures for Emotional City Image Evaluation. CAUTHE 2010, Hobart, Australien, 08.02-11.02. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2010. Why consumers buy counterfeit software: A seven countries study. AMA Winter Marketing Educators Conference, New Orleans, Vereinigte Staaten/USA, 19.02.-22.02.. (Details)
  Schnedlitz, Peter, Hehle, Friederike. 2010. Das Convenience Konzept im Vending. Wissensch. Tagung Handelsforschung 2010, Berlin, Deutschland, 25.11.-27.11.. (Details)
  Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2010. How can we derive a consensus among various rankings of marketing journals?. 4th German-French-Austrian Conference on Quantitative Marketing, Wien, Österreich, 16.09.-18.09.. (Details)
  Kastner, Margit, Stangl, Barbara. 2010. Multiple Choice and Constructed Response Tests: Do Test Format and Scoring Matter?. International Conference on Education and Educational Psychology, Kyrenia, Zypern, 02.12.-05.12.. (Details)
  Ziniel, Wolfgang. 2010. Measuring the Relevance of Third‐Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment. German-French-Austrian Conference on Marketing 2010, Vienna, Österreich, 16.09.-18.09. (Details)
  Ziniel, Wolfgang. 2010. New Ways of Understanding the Customer: Perceptual Maps from Forum Entries. German-French-Austrian Conference on Marketing 2010, Vienna, Österreich, 16.09.-18.09. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing), Wien, Österreich, 16.09.-18.09.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. 39th EMAC Conference, Copenhagen, Dänemark, 01.06.-04.06.. (Details)
  Salzberger, Thomas, Koller, Monika. 2010. A new angle on measurement in marketing in the 21st century. Theoretical underpinnings and empirical examples. Global Marketing Conference at Tokyo, KAMS, Tokyo, Japan, 09.09.-12.09.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Behavioral post-consumption intentions from a higher-order multidimensional value perspective. 2010 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, Vereinigte Staaten/USA, 13.08.-16.08.. (Details)
  Gruber, Kathrin, Kubinger, Klaus D.. 2010. Das Difficulty Plus Guessing PL Modell und die Schätzung von Rateparametern. 9. Tagung der Österreichischen Gesellschaft für Psychologie, Salzburg, Österreich, 08.04.-10.04.. (Details)
  Correira Loureiro, Sandra Maria , Lienbacher, Eva, Walter, Eva Margarete. 2010. Effects of Customer Value on Internet Banking Corporate Reputation and Satisfaction; a Comparative Study in Portugal and Austria. KAMS-Conference, Tokyo, Japan, 9.9.-12.9. (Details)
  Kastner, Margit. 2010. Implications of Learning Behavior. An Investigation of Continuous Learning Processes. International Conference of Education, Research and Innovation (ICERI), Madrid, Spanien, 15.11.-17.11.. (Details)
  Gruber, Kathrin, Kubinger, Klaus D.. 2010. Power analysis of the difficulty-plus-guessing PL model. The IV European Congress of Methodology of the European Association of Methodology and Society of Multivariate Analysis in the Behavioral Sciences, Potsdam-Berlin, Deutschland, 21.07.-23.07.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Purchasing a new car: the impact of multiple perceived value dimensions from an ecological perspective. GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing), Vienna, Österreich, 16.09.-18.09.. (Details)
  Dickert, Stephan, Beckenkamp, M., Schlösser, T. 2010. Social values and the prisoner's dilemma: Affective responses as determinants of cooperative choices. 52. Tagung experimentell arbeitender Psychologen, Saarbrücken, Deutschland, 22.03-24.03. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. Academy of Marketing Conference 2010, Coventry University, Großbritannien, 06.07.-08.07.. (Details)
  Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. Academy of Marketing Conference 2010, Coventry University, Großbritannien, 06.08.-08.08.. (Details)
  Secka, Marion. 2010. Doctoral Colloquium: CSR and communication - How to communicate CSR more effectively?. CSR and Global Governance, Zagreb, Kroatien, 16.06.-18.06.2010. (Details)
  Löhndorf, Birgit, Herz, Marc, Diamantopoulos, Adamantios. 2010. The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intention. 4th German-French-Austrian Conference on Quantitative Marketing, Wien, Österreich, 16.09.-28.09.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Customer value in consumption-systems: the case of mobile telecommunication. European Association for Consumer Research Conference 2010, Royal Holloway University of London, Surrey, UK, Großbritannien, 30.06.-03.07.. (Details)
  Schlegl, Sandra. 2010. Der Beitrag von Emotionen und visuellen Stimuli für das Markenmanagement und der Nutzen der nonverbalen Einstellungsmessung für das Markencontrolling. 3. Internationaler Markentag, Wien, Österreich, 24.09.-25.09.. (Details)
  Szöcs, Ilona. 2010. Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Corporate Reputation. Academy of Marekting Science, Cultural Perspectives in Marketing Conference, Doctoral Colloquium Session, Lille, Frankreich, 21.07. - 24.07. (Details)
  Schneider, Anke, Leitenbauer, Markus. 2010. Effects of Picture Modification on Emotional Impact. Conference on Design and Emotion, Chicago, Vereinigte Staaten/USA, 04.10.2010-07.10.2010. (Details)
  Kamleitner, Bernadette, Rabinovich, A. 2010. Effects of shared ownership on consumer behaviour. GFA 2010, Vienna, Österreich, 16.09.-18.09. (Details)
  Hoelzl, E., Kirchler, E., Kamleitner, Bernadette. 2010. Loan repayment as intertemporal sequence. 27th International Congress of Applied Psychology, ICAP, Melbourne, Australien, 11.07-16.07. (Details)
  Schlegl, Sandra. Forthcoming. The Contribution of Nonverbal Attitude Measurement to Brand Management. German-French-Austrian Conference on Marketing 2010, Wien, Österreich, 16.09.-18.09.. (Details)
  Kamleitner, Bernadette, Jyote, A. K. 2010. The Effect of Protagonist-Interaction on the Effectiveness of Brand Placements. 39th EMAC Conference, Copenhagen, Dänemark, 01.06-04.06. (Details)
  Kamleitner, Bernadette, Rabinovich, A. 2010. The Power of "OUR". The impact of psychological ownership on the willingness to care for jointly owned goods. IAREP/SABE/ICABEEP 2010, Cologne, Deutschland, 05.09.-08.09. (Details)
  Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. GFA 2010, Vienna, Österreich, 16.09.-18.09. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "What is CSR?" - Consumers' Understanding of Corporate Social Responsibility. 4th International Conference on Corporate Social Responsibility, Berlin, Deutschland, 22.09.-24.09.. (Details)
  Ziniel, Wolfgang, Ledermüller, Karl. 2010. Deriving Customers' Product Perception Spaces from Forum Postings. General Online Research 2010, Pforzheim, Deutschland, 27.05- 28.05. (Details)
  Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. NeuroPsychoEconomics/ConNEcs Conference 2010, Copenhagen Business School, Dänemark, 31.02.-01.06.. (Details)
  Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Functioning of Response Scales - an Eye-Tracking Study. General Online Research Conference (GOR) 2010, Pforzheim University, Deutschland, 26.05.-28.05.. (Details)
  Ledermüller, Karl, Ziniel, Wolfgang. 2010. Information retrieval based quantitative text mining as foundation for perceptual mapping and information reduction methods. A use case of investigating job announcements.. General Online Research 2010, Pforzheim, Deutschland, 27.05- 28.05. (Details)
  Teller, Christoph, Schnedlitz, Peter. 2010. Managing Agglomeration Effects in Retailing - the Mall Tenant's Perspective. 17. International Conference on Recent Advances in Retailing and Service Science EIRASS, Istanbul, Türkei, 02.07-05.07. (Details)
  Szöcs, Ilona. 2010. The Impact of Disaggregated Corporate Philanthropy on Corporate Reputation. EMAC 23rd Doctoral Colloquium, Kopenhagen, Dänemark, 30.05.-01.06.. (Details)
  Keusch, Florian, Mayerhofer, Wolfgang, Jungreithmaier, Silke. 2010. The personality of online panel members: Moneygrubbing mercenaries or valuable respondents?. 4th German-French-Austrian Conference on Quantitative Marketing, Wien, Österreich, 16.09-18.09.. (Details)
  Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2010. A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions. INFORMS Marketing Science Conference, Köln, Deutschland, 17.06.-19.06.. (Details)
  Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2010. A stage-based decision tool identifying relevant categories for segment-specific promotion activities. 17th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science, Istanbul, Türkei, 02.07.-05.07.. (Details)
  Keusch, Florian, Mayerhofer, Wolfgang, Jungreithmaier, Silke, Weilbuchner, Nicole, Führer, Roland, Kling, Herbert. 2010. Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels. General Online Research 10, Pforzheim, Deutschland, 26.05-28.05. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception Of Corporate Social Responsibility. EMAC, Kopenhagen, Dänemark, 1.6.-4.6.. (Details)
  Brenner, Barbara, Ambos, Björn, Schlegelmilch, Bodo B.. 2010. How to Control Knowledgeable Subsidiaries, presented at. European International Business Academy, Porto, Portugal, --. (Details)
  Schlegelmilch, Bodo B., Ingene, Charles A., Ortinau, D.J., Parasuraman, A., Cote, J.. 2010. Meet the Reviewers: Suggestions from Award Winning Reviewers on How to Get Published, Panel Discussion. Academy of Marketing Science, Portland, OR, Vereinigte Staaten/USA, 26.05.-29.05.. (Details)
  Schlegelmilch, Bodo B., Crittenden, Victoria L., Price, Linda, Varadarajan, Rajan, Yadav, M.. 2010. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science (AMS), Portland, OR, Vereinigte Staaten/USA, May 26-29. (Details)
  Schlegelmilch, Bodo B., Crane, F., Curran, C., Duke, C., Ferrell, L., Hanna, R., Wilson, E.. 2010. The Importance of the Scholarship of Teaching, Panel Discussion. AMA Winter Educator's Conference, New Orleans, Vereinigte Staaten/USA, 19.02.-22.02. (Details)
  Mazanec, Josef. 2010. Tourism Destination Competitiveness: Second Thoughts on the World Economic Forum Reports 2008 and 2009. Tourist Research Centre Meeting, Vienna, Österreich, 26.03.10-28.03.10. (Details)
  Zauner, Alexander, Palmetshofer, Gerlinde. 2010. Value für Stakeholder im Nonprofit Kontext: Eine Means-End-Chain Analyse. 9. Internationales NPO-Forschungscolloquium 2010, Göttingen, Deutschland, 18.03.-19.03.. (Details)
  Koller, Monika. 2010. Biometrie zur Karteninhaber- Echtheitserkennung. Eine empirische Akzeptanzstudie. Scientific Breakfast, Finanzmarketing-Verband Österreich und WU, Institut f. Marketing-Management, Wien, Österreich, 25.01.. (Details)
  Dickert, Stephan. 2010. Coherence shifts, affect, and donations: Cognitive processes relevant to justifying pro-social behaviour in social dilemma situations. International Association of Research in Economic Psychology, Cologne, Deutschland, 05.09-08.09. (Details)
  Kamleitner, Bernadette. 2010. Cost-benefit associations and their influence on consumer behaviour. Vienna University of Economics and Business Administration, Vienna, Österreich, 05.09.-05.09. (Details)
  Zins, Andreas. 2010. Destination Image in the Context of Wellness Travel. Travel and Tourism Research Association Europe 2010 Annual Conference, Budapest, Ungarn, 31.08-03.09. (Details)
  Zins, Andreas, Prompitak, Kamontorn. 2010. Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel.. ApacCHRIE Conference 2010, Phuket, Thailand, 12.08-14.08. (Details)
  Zins, Andreas. 2010. Destination images for Thailand and competitors: the context of wellness travel. 2010 Asia Tourism Forum, Hualien, Taiwan, 07.05-0905. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2010. Developing a Tourism Culture Contact Scale. Global Marketing Conference, Tokyo, Japan, 09.09.-12.09. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2010. Developing a Tourism Culture Contact Scale. Global Marketing Conference, Tokyo, Japan, 09.09-11.09. (Details)
  Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Do we need an extension of the traditional typology of retailers?. Handelsforschung 2010, Berlin, Deutschland, 25.-27.11.2010. (Details)
  Keusch, Florian, Mayerhofer, Wolfgang, Weilbuchner, Nicole, Jungreithmaier, Silke. 2010. Does making the survey topic more salient lead to an expert bias? – The influence of announcing survey topics in e-mail invitations for web surveys in online access panels on response rate and data quality. AAPOR 65th Annual Conference, Chicago, Vereinigte Staaten/USA, 13.05.-16.05.. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2010. Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising. Proceedings of the 32nd INFORMS Marketing Science Conference, Köln, Deutschland, 16.06-19.06. (Details)
  Weismayer, Christian. 2010. Longitudinal Satisfaction Measurement using different Markov Chain Models. EIRASS - Retailing and Consumer Services Conference, Istanbul, Türkei, 02.07.-05.07.. (Details)
  Ziniel, Wolfgang. 2010. Measuring the Perceived Quality Impact of Third-Party Product Reviews via Paired Comparisons. 2nd International PhD Students Conference – New Economic Challenges; Faculty of Economics and Administration of Masaryk University, Brno, Tschechische Republik, 20.01-21.01. (Details)
  Penz, Elfriede, Hofmann, Eva. 2010. Past, present and future of digital goods and consequences for business models. Counter Conference, Manchester, Großbritannien, 22.3 -24.3. (Details)
  Zins, Andreas. 2010. Snapshots on destination image formation. Annual Conference Council for Australian University Tourism and Hospitality Education (CAUTHE)., Hobart, Australien, 0802-1102. (Details)
  Holweg, Christina, Lienbacher, Eva, Weber, Daniela, Schnedlitz, Peter. 2010. Social Supermarkets - an innovative example of Reverse Logistics. EIRASS Conference, Istanbul, Türkei, 02.07-05.07.. (Details)
  Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Social Supermarkts: A new type of retailer?. KAMS-Conference, Tokio, Japan, 9.9.-12.9.. (Details)
  Eisenberg, Jacob, Lee, Hyun-Jung, Brück, Frank, Brenner, Barbara. Forthcoming. The Effects of Education on Cultural Intelligence: Assessing the Impact of Cross-cultural Management Courses. 2010 Annual Academy of Management, Montreal, Kanada, 6. - 10.8.2010. (Details)
  Kokkoris, Michail. 2010. The role of independent / interdependent self-construals in cultural consumption. Doctoral Colloquium of the 2010 European Conference of the Association for Consumer Research (ACR), London, Europäische Union, 30.06.2010 . (Details)
  Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. London Judgment and Decision Making Group, London, Großbritannien, 05.05.-05.05. (Details)
2009 Koller, Monika. 2009. Alternative Measurement of Psychological Phenomena - Advances and Applications in "Neuromarketing". Annual Meeting of the Austrian Statistical Society 2009, WU Wien, Österreich, 21.09.-23.09. (Details)
  Teichmann, Karin, Zins, Andreas. 2009. Comparing different scales types and formats for measuring consumer knowledge. ANZMAC Conference, Melbourne, Australien, 30.11.-2.12.. (Details)
  Zins, Andreas, Prompitak, Kamontorn. 2009. Contextual effects for preparing destination image studies. Consumer Behavior in Tourism Symposium, Bruneck, Italien, 15.12.-19.12.. (Details)
  Ring, Amata, Teichmann, Karin. 2009. Destination ompetitiveness: competing for "shelf space" in the traveller's consideration set. Consumer Behavior in Tourism Symposium, Bruneck, Italien, 15.12.-18.12. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. Ninth International Conference on Electronic Business (ICEB 2009), Macau, China, 01.12.-04.12.. (Details)
  Teichmann, Karin, Zins, Andreas. 2009. Travel career pattern and travel horizon: some common ground?. ANZMAC Conference, Melbourne, Australien, 30.11.-2.12. (Details)
  Koller, Monika. 2009. Consumers' Attitude towards Applying fMRI in Marketing Research. Association for Consumer Research 2009 ACR North American Conference, Pittsburgh, PA, Vereinigte Staaten/USA, 22.10.-25.10. (Details)
  Wöber, Karl. 2009. Key indicators in tourism management information systems. UNWTO International Conference Measuring Tourism Economic Contribution on Subnational Levels, Malaga, Spanien, 30.10.-02.11.. (Details)
  Wöber, Karl. 2009. Measuring Tourism Economic Contribution at Subnational Levels. UNWTO Regional Seminar on Capacity Building in Tourism Statistics, Wien, Österreich, 01.07.-02.07.. (Details)
  Raab, Katharina Johanne. 2009. Motivation for Knowledge Sharing and the Role of Management - A Case Study Approach to Dispersed Strategic Knowledge Communities. EIBA Annual Conference, Valencia, Spanien, 13.12.-15.12. (Details)
  Wöber, Karl. 2009. Search in Tourism. JITT Workshop, Wien, Österreich, 13.09.-14.09.. (Details)
  Wöber, Karl. 2009. Similarities of Online Information Search: A Web Usage Mining Study of City Break Travellers in Europe. Tourism Research Center Meeting, Poznan, Polen, 02.04.-04.04.. (Details)
  Raab, Katharina Johanne, Tallman, Stephen, Ambos, Björn. 2009. Strong or Invisible Hands? Managerial Involvement in the Knowledge Sharing Processes of Globally Dispersed Knowledge Groups. EIBA Annual Conference, Valencia, Spanien, 13.12.-15.12. (Details)
  Wöber, Karl. 2009. The Tourism Marketing Information System - TourMIS. 5th ECM & ETC TourMIS Workshop, Wien, Österreich, 03.09.-04.09.. (Details)
  Wöber, Karl. 2009. The Values of Education. Summit on the Future of Tourism Education, Lugano, Schweiz, 23.04.-26.04.. (Details)
  Wöber, Karl. 2009. Tourism and Information Systems. 9. Internationale Tagung Wirtschaftsinformatik, Wien, Österreich, 25.02.-27.02.. (Details)
  Wöber, Karl. 2009. TourMIS Progress Report. ECM Annual Conference, Gothenborg, Schweden, 16.06.-20.06.. (Details)
  Wöber, Karl. 2009. TourMIS Progress Report. ECM Seminar, Dublin, Irland, 03.03.-07.03.. (Details)
  Teller, Christoph. 2009. Agglomeration Formats, Attractiveness and Consumer Patronage. AMS/ACRA Conference: Strategic Challenges and Opportunities in Uncertain Times, New Orleans, Vereinigte Staaten/USA, 30.09-02.10.. (Details)
  Pezenka, Ilona, Leitenbauer, Markus, Walter, Karin. 2009. Measuring the affective pre-visit image of European cities using a nonverbal scale. International Conference on the Development Trends of Tourism and Hospitality Industry & Education, Taipei, Taiwan, 25.09-26.09. (Details)
  Stahl, Günter. 2009. Role of culture in cross-border mergers and acquisitions.. 7th Conference on International Strategy and Cross Cultural Management, Helsinki, Finnland, 25.09.-26.09.. (Details)
  Teichmann, Karin, Zins, Andreas. 2009. The concept of travel horizon revisited: toward more relevance of past travel experience. Advances in Tourism Marketing Conference (ATMC), Bournemouth, Großbritannien, 06.09.-09.09.. (Details)
  Kubinger, Klaus D., Gruber, Kathrin, Hohensinn, Christine, Draxler, Clemens. 2009. Das Difficulty-Plus-Guessing PL Modell - Wie sehr halten Modelltests das nominelle Risiko 1. Art ein?. 5. Klagenfurter Statistiktag, Alpen-Adria-Universität, Klagenfurt, Österreich, 15.05.. (Details)
  Stangl, Brigitte. 2009. Preliminary results: “Monitoring Web 2.0” ‐ User Generated Content in the Hospitality Industry. International Seminar on Tourism Marketing and the Social Web, Modul University Vienna, Österreich, 04.09.. (Details)
  Teller, Christoph. 2009. Retail Agglomerations and Urban Place Marketing: Integrating the Actual Shoppers’ Point of View. 1st International Colloquium on Place Marketing and Branding: ‘Places for People in a Turbulent World’, Brunel Business School, Brunel University, Uxbridge, Großbritannien, 24.09-25.09. (Details)
  Lienbacher, Eva, Holweg, Christina, Weber, Daniela, Schnedlitz, Peter. 2009. Sozialmarkt - Gefahr für die Marke?. 3. Internationaler Markentag, Wien, Österreich, 24.09.-25.09.. (Details)
  Raab, Katharina Johanne, Ambos, Björn. 2009. Strong or Invisible Hands: Managerial Involvement in the Knowledge Sharing Processes of Globally Dispersed Groups. SMS 29th Annual International Conference, Washington D.C., Vereinigte Staaten/USA, 11.10.-14.10. (Details)
  Raab, Katharina Johanne. 2009. Strong or Invisible Hands? Managerial Involvement in the Knowledge Sharing in Globally Dispersed Group Settings. AIB 2009 Annual Meeting, San Diego, Vereinigte Staaten/USA, 27.06.-30.06. (Details)
  Heim, Philipp, Walter, Eva Margarete, Reutterer, Thomas. 2009. User Acceptance of SMS-based Advertising Campaigns. 6th International Conference on Partial Least Squares and Related Methods (PLS'09), Beijing, China, 04.09.-07.09.. (Details)
  Raab, Katharina Johanne, Ambos, Björn. 2009. When Being the Only One Hurts: The Effects of Team Dispersion and Configurations on Knowledge Flows. 2009 AOM Annual Meeting, Chicago, Vereinigte Staaten/USA, 07.08.-11.08. (Details)
  Judt, Ewald. 2009. Kartenmarkt in Europa heute und morgen. IIR-Zahlungsverkehrskongress, Wien, Österreich, 01.04.-02.04.. Vortrag auf Einladung (Details)
  Judt, Ewald. 2009. The ongoing battle to protect the Austrian Bankomat ATM system. ATM Security, London, Großbritannien, 29.10.. Invited Talk (Details)
  Brenner, Barbara, Ambos, Björn. 2009. A question of legitimacy? A dynamic perspective on MNC control. Academy of Management Annual Meeting, Chicago, Vereinigte Staaten/USA, 06.08.-10.08.. (Details)
  Teller, Christoph. 2009. Description and Evaluation of Instore Logistics Processes. 15th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), University of Surrey/Guildford, Großbritannien, 15.07-17.07. (Details)
  Furtmüller, Gerhard, Kastner, Margit, Zihr, Georg. 2009. Individualierte Übungsbeispiele. 18. fnma Tagung, WU Wien, Wien, Österreich, 30.06.-01.07.09. (Details)
  Teller, Christoph. 2009. Place Marketing, Retail Agglomeration Attractiveness and the Place User’s Point of View. 15th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), University of Surrey/Guildford, Großbritannien, 15.07.-17.07.. (Details)
  Kamleitner, Bernadette, Dhami, M., Mandel, D. 2009. Risky discounts: gambling per item versus per purchase. SPUDM22, Rovereto, Italien, 23.08-27.08. (Details)
  Rabinovich, A., Kamleitner, Bernadette. 2009. The impact of group identification on willingness to care for collectively owned good. IAREP Workshop ´The economic psychology of giving, public goods and leadership´, University of Kent, Großbritannien, 13.11-14.11. (Details)
  Stangl, Brigitte, Dickinger, Astrid. 2009. Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting.. 38th European Marketing Academy Conference (38th EMAC), Nantes, Frankreich, 26.05.-29.05.. (Details)
  Weismayer, Christian. 2009. Longitudinal satisfaction measurement using latent growth curve models and extensions. EIRASS - Retailing and Consumer Services Conference, Niagara Falls, Kanada, 06.07.-09.07.. (Details)
  Weismayer, Christian. 2009. Non-linear Effects and Longitudinal Satisfaction Measurement using Multilevel Models and Latent Growth Curve Extensions. Frontiers in Service Conference, Hawai, Honolulu, Vereinigte Staaten/USA, 29.10.-01.11.. (Details)
  Penz, Elfriede, Hofmann, Eva. 2009. Pros and Cons of IP from the Music Industry Perspective. Mashing-up Culture - The Rise of User-generated Content, Uppsala, Schweden, 14.05.-15.05.. (Details)
  Buber, Renate, Zelger, Josef. 2009. Sozialwissenschaftliche Forschung mit GABEK und WinRelan (Workshop). Berliner Methodentreffen, FU Berlin, Deutschland, 26.06.-27.06.2009. (Details)
  Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The drivers of consumer value in the ECR Category Management model. EMAC Conference 2009, Nantes, Frankreich, 27.05-29.05.. (Details)
  Ambos, Björn, Asakawa, Kazuhiro. 2009. The Impact of External-internal Embeddedness on Subsidiary Autonomy in International R&D Management. Academy of International Business, San Diego, Vereinigte Staaten/USA, .. (Details)
  Öberseder, Magdalena. 2009. Consumers’ Perception of CSR Domains and their Influence on Consumer Behaviour. EBEN Doctoral Tutorial - European Business Ethics Network, Athen, Griechenland, 8.9.-12.9.. (Details)
  Schnedlitz, Peter. 2009. Crowded Food Banks - Crash or New Perspective to the Wheel of Retailing. Research Seminar Institute for Retail Studies/University of Stirling, Stirling, Großbritannien, 15.05.2009. (Details)
  Walter, Eva Margarete, Schnedlitz, Peter. 2009. How do consumers pay at the stationary point of sale: Empirical findings and their implications. 15th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), Guildford, Surrey, Großbritannien, 15.07.-17.07.. (Details)
  Walter, Eva Margarete, Reutterer, Thomas. 2009. How mobile advertising affects consumers: Empirical findings from a SMS direct marketing campaign. 38th European Marketing Academy Conference (EMAC), Nantes, Frankreich, 26.05.-29.05.. (Details)
  Keusch, Florian, Kurz, Helmut, Penzkofer, Peter. 2009. Increasing response rates in list-based web surveys. General Online Research 09, Wien, Österreich, 06.04.-08.04.. (Details)
  Keusch, Florian, Kurz, Helmut, Penzkofer, Peter. 2009. Maßnahmen zur Steigerung der Responserate bei listenbasierten Stichproben in Webbefragungen. Symposium für anwendungsorientierte Online-Forschung in der Betriebswirtschaftslehre (SymanO 09), Mannheim, Deutschland, 11.02.-12.02.. (Details)
  Walter, Eva Margarete, Schnedlitz, Peter, Foscht, Thomas, Lienbacher, Eva. 2009. Payment Behavior at the stationary POS. 6th International Conference on Partial Least Squares and Related Methods (PLS'09), Beijing, China, 04.09.-07.09.. (Details)
  Öberseder, Magdalena. 2009. CSR Influence on Consumer Behaviour. EMAC Doctoral Consortium, Nantes, Frankreich, 24.5.-26.5.. (Details)
  Öberseder, Magdalena. 2009. Impact of CSR Domains on Consumer Behaviour. Biennial AMS Doctoral Consortium, Oslo, Norwegen, 21.7.-22.7.. (Details)
  Koller, Monika, Sinitsa, Elizaveta. 2009. Mixed Methods in Online Research - Conceptualisation and Future Research Agenda. General Online Research Conference (GOR), University of Vienna, Österreich, 06.04.-08.04.. (Details)
  Schlegelmilch, Bodo B.. 2009. Beyond Shareholder Obligations: The Uncharted Theory of being a Responsible Company. First Global Peter Drucker Forum, Wien, Österreich, 19.11.. (Details)
  Teichmann, Karin. 2009. Changing knowledge levels: comparing the pre- and post-information search stage. CAUTHE 2009, Fremantle, Australien, 10.02.-13.02.. (Details)
  Fuchs, Christoph, Schreier, Martin. 2009. Consumers´ innovativeness and quality perceptions of products designed by users. 16th International Product Development Management Conference, Twente, Niederlande, 07.06-09.06.. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Customer Empowerment and Its Psychological Effects on Product Demand. 7th International User and Open Innovation Workshop, Hamburg, Deutschland, 03.06-05.06. (Details)
  Stangl, Brigitte, Schneider, Anke. 2009. Do emotional mental models before and after an effective visitation of a virtual world differ?. ENTER, Amsterdam, Niederlande, 28.01.-30.01.. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Market research-based versus customer-based selection of product opportunities. 16th International Product Development Management Conference, Twente, Niederlande, 07.06.-09.06.. (Details)
  Stangl, Brigitte. 2009. Relationship between motivation and website features: Do adventure and relaxation seeking travellers differ? An exploratory study.. CAUTHE 2009, Fremantle, Australien, 10.02.-13.02.. (Details)
  Pötz, Marion, Schreier, Martin. 2009. The value of crowdsourcing. Can users really compete with professionals in generating new product ideas?. DRUID Society Summer Conference, Copenhagen, Dänemark, 17.06.-19.06.. (Details)
  Engele, Verena, Stangl, Brigitte, Teichmann, Karin. 2009. What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories. CAUTHE 2009, Fremantle, Australien, 10.02.-13.02.. (Details)
  Reutterer, Thomas, Walter, Eva Margarete. 2009. Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne. 9. Internationale Tagung Wirtschaftsinformatik, Wien, Österreich, 25.-27. Februar 2009. (Details)
  Brenner, Barbara, Ambos, Björn. 2009. A question of legitimacy? Control dynamics in MNCs. Jahrestagung der Wissenschaftlichen Kommission Internationales Management, Berlin, Deutschland, 12.02-13.02.2009. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases.. EMAC, Nantes, Frankreich, 26.05.-29.05.. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2009. Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. AMS World Congress, Oslo, Norwegen, 22.7.-26.7.. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Mitchell, Vincent-Wayne. 2009. Online versus Offline Ethics: A Comparison of Parents and their Adolescent Children in Austria and the UK. EMAC, Nantes, Frankreich, 26.5.-29.5.. (Details)
  Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2009. A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions. 5th Marketing Dynamics Conference, Hamilton, Neuseeland, 04.01-06.01.. (Details)
  Dow, D., Ambos, Björn, Hakanson, Lars. 2009. A mediating Model of Psychic Distance and FDI Market Selection. European International Business Academy, Valencia, Spanien, .. (Details)
  Theodosiou, Marios, Samiee, Saeed, Makri, Aikaterini, Katsikea, Evangelia. 2009. A Proposed Conceptualization of Electronic Service Quality as a Higher Order Formative Construct. AMS World Marketing Congress, Oslo, Norway, 22.07-25.07. (Details)
  Dickert, Stephan, Sagara, N., Slovic, P. 2009. Affective motivations to help others: A two-stage model of donation decisions. IAREP Workshop on: The economic psychology of giving, public goods and leadership, Kent, Vereinigte Staaten/USA, 13.11-14.11. (Details)
  Dickert, Stephan, Sagara, N., Slovic, P. 2009. Anticipated regret and sympathy as affective antecedents to helping others: When feelings facilitate pro-social behaviour. 11th European Congress of Psychology, Oslo, Norwegen, 07.07-10.07. (Details)
  Almahendra, Rangga, Rogbeer, Shalini, Ambos, Björn. 2009. Balancing Knowledge Configurations in the Alliance Portfolio Internationalization.. Strategic Management Society 29th Annual International Conference, Washington D.C., Vereinigte Staaten/USA, 11.-14.10.09. (Details)
  Kamleitner, Bernadette. 2009. CBAs in individual judgment and decision making: fiction or reality? Evidence on the case of consumer loans. Imperial College London, London, Großbritannien, 10.03.-10.03. (Details)
  Lund-Durlacher, Dagmar, Zins, Andreas. 2009. Certification schemes and ecolabels as tools for sustainable tourism development: trends and outlook from a European perspective. International Conference on Sustainable Tourism Management. Management of Sustainable Tourism in the Next Decade: Prospects and Challenges , Chiang Mai, Thailand, 27.03.-29.03. (Details)
  Zins, Andreas, Ponocny, Ivo. 2009. Conceptualizing a hybrid decision-support system for tourism destinations. The 29th International Symposium on Forecasting, ISF 2009, Hong Kong, China, 21.06.-24.06. (Details)
  Zins, Andreas. 2009. Deconstructing travel decision making and information search activities. ENTER 2009, Amsterdam, Netherlands, 28.01.-30.01. (Details)
  Dickert, Stephan, Horstmann, N. 2009. Der Einfluss affektiver Informationen auf Urteile und Wahrscheinlichkeitseinschätzungen in komplexen rechtlichen Fällen. 13. Fachgruppentagung Rechtspsychologie der Deutschen Gesellschaft für Psychologie, Gießen, Deutschland, 27.08-29.08. (Details)
  Krösbacher, Claudia. 2009. Exploring Authenticity and the Use of Audio-Guides in the Museum Experience. Consumer Behavior in Tourism Symposium 2009, Brunico, Italien, December 15-19. (Details)
  Wiesel, Stefan, Reutterer, Thomas. 2009. Handelsorientierte Markenbewertung. 3. Internationaler Markentag, Wien, Österreich, 24.09.-25.09. (Details)
  Nell, Phillip C., Ambos, Björn, Schlegelmilch, Bodo B. 2009. MNC Relationshipos to the Local Context - Exploring the Phenomen of Embeddedness Overlap. Academy of Internatinal Business, San Diego, Vereinigte Staaten/USA, - (Details)
  Dickert, Stephan, Sagara, N., Slovic, P. 2009. Mood management and sympathy as predictors of donations. Paper presented at the Subjective Probability and Utility in Decision Making Conference. Subjective, Probability, Utility and Decision Making Conference, Rovereto, Italien, 23.08-27.08. (Details)
  Krösbacher, Claudia, Mazanec, Josef. 2009. Museum Visitors' Perceived and Experienced Authenticity: Examining Heterogeneity with a Finite Mixture Model. 6th Consumer Psychology in Tourism, Hospitality and Leisure Symposium, Vienna, Österreich, June 2-4. (Details)
  Lemanski, Michal, Rogbeer, Shalini. 2009. Passion for creativity and innovation at the corporate periphery.. 25th EGOS Colloquium, Barcelona, Spanien, 02.07.-04.07.. (Details)
  Schlegelmilch, Bodo B., Doz, Yves, Pralahad, C. K., Malik, F., Stern, S.. 2009. Peter F. Drucker´s Contribution to Management. Drucker 100 Senior Executive Symposium, Wien, Österreich, 18.11.. (Details)
  Lemanski, Michal. 2009. Reverse diffusion of HR practices from Central and Eastern Europe. Academy of International Business Annual Conference, Doctoral Colloquium, San Diego, Vereinigte Staaten/USA, 27.06.-30.06.. (Details)
  Zins, Andreas. 2009. Source credibility and trip satisfaction. TTRA Europe 2009: Transport and Tourism: Challegnes, Issues and Conflicts, Rotterdam, Netherlands, 22.04.-24.04. (Details)
  Brenner, Barbara, Brück, Frank, Eisenberg, Jacob, Lee, Hyun-Jung. 2009. The Effects of Education and Training on Cultural Intelligence: Research Directions & Developments. 2009 Annual Academy of Management, Chicago, Vereinigte Staaten/USA, 7. - 11. 8.2009. (Details)
  Nell, Phillip C., Ambos, Björn, Schlegelmilch, Bodo B. 2009. The MNC as an Inter-Organizational Network: An Investigation of HQ Linkages to Local Subsidiary Networks, European International Business Academy, Valencia, Spanien, - (Details)
  Ziniel, Wolfgang. 2009. Third-party Product Reviews and Perceived Quality. ANZMAC Conference, Doctoral Colloquium, Melbourne, Australien, 27.11.-29.11. (Details)
  Dickert, Stephan, Slovic, P. 2009. Wahrnehmung und affective Prozesse: Ein Beitrag zur Empathieforschung und pro-sozialem Verhalten. 51. Tagung experimentell arbeitender Psychologen, Jena, Deutschland, 29.03-01.04. (Details)
  Schlegelmilch, Bodo B.. 2009. Writing a PhD Thesis: The Challenges Ahead. First Biennial Doctoral Consortium at the 14th Biennial World Marketing Congress of the Academy of Marketing Science, Oslo, Norwegen, 22.07.-25.07.. (Details)
2008 Keiler, Stephan. 2008. Art 4 Abs 3 RL 90/314/EWG: Das Übertragunsgrecht des Reisenden. Europäisches Reiserechtsforum, Wien, Österreich, 03.07.-04.07. (Details)
  Teller, Christoph, Gittenberger, Ernst. 2008. Betriebsformenpräferenz von älteren Konsumentenkohorten. Handelsforschung 2008, Wien, Österreich, 27.11.-29.11. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2008. Cultural Dimensions and the International Tourist Role Scale: Validation in Asian Destinations. Asia Tourism 2008, Angers, Frankreich, 02.07.-04.07.. (Details)
  Schnedlitz, Peter, Lienbacher, Eva, Walter, Eva Margarete. 2008. Handel und Ageing Society. Wissenschaftliche Tagung Handelsforschung 2008, Wien, Österreich, 27.11.-29.11.. (Details)
  Schnedlitz, Peter. 2008. Handelsforschung 2008. Wissenschaftliche Tagung Handelsforschung 2008, Wien, Österreich, 27.11-29.11.. (Details)
  Zins, Andreas. 2008. Travel Decision-Making and Information Sources Used: A Panel Study Approach. International Journal of Information Technology and Tourism Workshop Series, Wien, Österreich, 13.11.-14.11.. (Details)
  Raab, Katharina Johanne, Ambos, Björn. 2008. Changing Perspectives: Exploring the Configurational Aspects of Team Dispersion and Their Effects on Knowledge Flows. AIB 2008 Annual Meeting, Milan, Italien, 30.06.-03.07. (Details)
  Wöber, Karl. 2008. Online Decision Support Tools for the Tourism Marketing Manager: Insights into a Tourism Marketing Information System. Tourism Research Center Meeting, Kiel, Deutschland, 17.04.-20.04.. (Details)
  Wöber, Karl. 2008. TourMIS Progress Report. ECM Annual Conference, Belgrade, Serbien, 11.06.-14.06.. (Details)
  Wöber, Karl. 2008. Towards a Values-Based Framework for Tourism Curricula. 2nd TEFI Summit - Teaching for the Future, Honolulu, Vereinigte Staaten/USA, 11.04.-13.4.. (Details)
  Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Capturing Alliance Capability – A Classification Approach. Annual International Conference of the Strategic Management Society (SMS), Cologne, Deutschland, 12.10-15.10.. (Details)
  Raab, Katharina Johanne. 2008. Effects of Different Team Configurations on Team Outcomes. The Nordic Research School in International Business, Copenhagen, Dänemark, 22.05.-23.05. (Details)
  Raab, Katharina Johanne, Ambos, Björn. 2008. Isolation and Separation in Teams: An Analysis of Configurations and their Impact on Knowledge Flows. SMS 28th Annual International Conference, Köln, Deutschland, 12.10.-15.10. (Details)
  Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Making Sense of Alliance Capability – A Classification Framework and Avenues for Further Research. Annual Conference of the Academy of International Business (AIB), Milan, Italien, 30.06-03.07. (Details)
  Koller, Monika, Brenner, Gerhard. 2008. Neuroscientific methods in applied market research: Status quo and future scenarios. NeuroPsychoEconomics Conference, München, Deutschland, 9.-10. Oktober. (Details)
  Buber, Renate, Idinger, Christian, Nöbl, Jasmin. 2008. Zuverlässigkeit der Kategorienbildung bei der qualitativen Inhaltsanalyse. VII. GABEK Symposium, Sterzing, Italien, 29.09-01.10. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. Identity building through consumption: Describing European consumer culture. CRAW, Manchester, Großbritannien, 05.04.-07.04.. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. The concurrent ownership brands and counterfeits: Empirical evidence from seven countries. EMAC, Brighton, Großbritannien, 27.05.-30.05.. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. The demand for counterfeits – An extended TPB approach with empirical evidence from seven countries. ACR North-America, San Francisco, Vereinigte Staaten/USA, 23.10.-26.10.. (Details)
  Kubinger, Klaus D., Hahne, Julia, Gruber, Kathrin. 2008. The detection of DIF in intelligence measurements of children living in German speaking countries but having Turkish as mother tongue. International Conference on Survey Methods in Multinational, Multiregional, and Multicultural Contexts, Berlin, Deutschland, 25.06.-28.06.. (Details)
  Judt, Ewald. 2008. Auswirkungen der SEPA auf Karten. IIR-Bankenkongress, Wien, Österreich, 07.04.-08.04.. Vortrag auf Einladung (Details)
  Judt, Ewald. 2008. Creating added-value Services for card products to promote customer loyalty. The IEA & Marketforce's Inaugural Conference:The Future of Cards and Payments, London, Großbritannien, 02.07.-03.07.. Invited Talk (Details)
  Kummer, Sebastian. 2008. Verkehrspolitik. LUC Logistikmanagement, Wien, Österreich, 05.12.-16.12.. (Details)
  Kamleitner, Bernadette, Hofmann, E., Kirchler, E. 2008. Consumer Adaptation Strategies: From Austrian Shilling to the Euro. NOEG Annual Meeting, Vienna, Österreich, 23.05-24-05. (Details)
  Reutterer, Thomas, Tüchler, Regina. 2008. Detecting Meaningful Patterns of Profitability Dynamics in Evolving Customer-Firm Relationships. INFORMS Marketing Science Conference, Vancouver, Kanada, 12.06.-14.06.. (Details)
  Boztug, Yasemin, Breugelmans, Els, Reutterer, Thomas. 2008. Detecting Promising Categories for Targeted Promotions. INFORMS Marketing Science Conference, Vancouver, Kanada, 12.06.-14.06.. (Details)
  Hoelzl, E., Kamleitner, Bernadette, Kirchler, E. 2008. Experiential consequences of cost-benefit-associations. EMAC 37th Conference, Brighton, Großbritannien, 27.05-30-05. (Details)
  Kamleitner, Bernadette, Feuchtl, S. 2008. Imagining ownership. APA 116th Annual Convention, Boston (MA), Vereinigte Staaten/USA, 14.08-17.08. (Details)
  Kamleitner, Bernadette, Feuchtl, S. 2008. Mere-mental ownership: A powerful imagery content. EMAC 37th Conference, Brighton, Großbritannien, 27.05-30.05. (Details)
  Schnedlitz, Peter. 2008. Recent Results in European Retail Research and Practice. Research Seminar Keio University (Prof. Ikuo Takahashi), Tokyo, Japan, 03.07. (Details)
  Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2008. The drivers of consumer value in the ECR Category Management model - Critical discussion and empirical evaluation. 15th EIRASS International Conference on Recent Advances in Retailing & Services Science, Zagreb, Kroatien, 14.07-17.07. (Details)
  Teller, Christoph. 2008. The Impact of Olfactory Stimuli on Customers’ Perception of and Behaviour in Shopping Malls. 15th EIRASS International Conference on Recent Advances in Retailing & Services Science, Zagreb, Kroatien, 14.07-17.07. (Details)
  Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2008. Visual Decision Support in Marketing: Store Location Assessment With Cartograms. 15th EIRASS International Conference on Recent Advances in Retailing & Services Science, Zagreb, Kroatien, 14.07.-17.07.. (Details)
  Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2008. Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?. 37th EMAC Conference, Brighton, Großbritannien, 27.05.-30.05.. (Details)
  Kamleitner, Bernadette, Hofmann, Eva, Kirchler, Erich. 2008. From Austrian Shilling to the Euro: Adaptation Strategies. Annual Meeting of the Austrian Economic Society NOeG 2008, Wien, Österreich, 23.05.-24.05.. (Details)
  Gärber, Lisa, Ambos, Björn. 2008. How Knowledge Leads to Power in the Differentiated MNC. Academy of Management, Anaheim, Vereinigte Staaten/USA, 08.08-12.08. (Details)
  Gärber, Lisa, Ambos, Björn. 2008. The Power-Knowledge Game in MNCs. Strategic Management Society, Cologne, Deutschland, 12.10-15.10. (Details)
  Stangl, Brigitte, Weismayer, Christian. 2008. Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation. Information and Communication Technologies in Tourism, ENTER, Innsbruck, Österreich, 22.01.-25.01.. (Details)
  Lemanski, Michal. 2008. Antecedences and Consequences of Subsidiary Mandate Seeking. European Academy of Management, 8th Annual Conference, Doctoral Colloquium, Bled-Ljubljana, Slowenien, 14.05-17.05. (Details)
  Lemanski, Michal. 2008. Antecedences and Consequences of Subsidiary Mandate Seeking. Academy of International Business, UK &Ireland Chapter Conference, Doctoral Colloquium Portsmouth, Großbritannien, 28.03-29.03. (Details)
  Stahl, Günter. 2008. Best practices in building ans sustaining the global talent pipeline.. EMBA Global Forum, Boston, Vereinigte Staaten/USA, 23.02. (Details)
  Stahl, Günter. 2008. Developing talent for global markets. Singapore Human Captial Summit, Singapore, Singapur, 08.08-13.08. (Details)
  Stahl, Günter. 2008. Do cultural differences matter in M&A? A Tentative Model and Meta-Analytic Examination. Vienna University of Economics and Business, Wien, Österreich, 25.01. (Details)
  Stahl, Günter. 2008. Doing high impact research on the human side of internatinoal mergers and acquisitions. Academy of International Business Annual Conference, Philadelphia, Vereinigte Staaten/USA, 03.08-08.08. (Details)
  Mayr, Thomas, Zins, Andreas. 2008. Extensions on the conceptualization of customer perceived value: insights from the airline industry.. TTRA Europe 2008 Conference Competition in Tourism: Business and Destination Perspectives, Helsinki, Österreich, 23.04-25.04.. (Details)
  Stahl, Günter. 2008. How, where and why culture matters in mergers ans acquisitions: a research synthesis and agenda for future research.. First EuroMed Business Conference, Marseille, Frankreich, November. (Details)
  Stahl, Günter. 2008. Interactive teaching notes in international management: Enriching case discussions through experiential exercises. Academy of Management Conference, Anaheim, Deutschland, 08.08-13.08. (Details)
  Stahl, Günter. 2008. International management division junior faculty consortium. Academy of Mangement Conference, Anaheim, Deutschland, 08.10.-13.10.. (Details)
  Aumayr, Matthias, Haiss, Peter, Öberseder, Magdalena. 2008. Outsourcing in the Financial Sector. 8th Conference of the European Academy of Management (EURAM), Ljubljana, Slowenien, 14.05.-17.05.. (Details)
  Stahl, Günter. 2008. Predictors of turnover intentions in learning-driven and demand-driven international assignments (with C.W. Chua, P. Caligiuri, J.L. Cerdin and M. Taniguchi). Academy of Management Conference, Anaheim, Deutschland, 08.08-13.08. (Details)
  Lemanski, Michal. 2008. Subsidiary Experience and Subsidiary Mandates. The Nordic Research School in International Business, Copenhagen, Dänemark, 22.05-23.05. (Details)
  Stahl, Günter. 2008. Surfacing, understanding, and developing the hidden strenghts of biclutals as the new workplace demographic. Green Gulch Zen Center, -, Vereinigte Staaten/USA, 08.05-10.05. (Details)
  Stahl, Günter. 2008. The world is flat? Is it? The Role of culture in a globalized world. HR Club Meeting, Tel Aviv University, Tel Aviv, Israel, 10.01. (Details)
  Stahl, Günter. 2008. Untraveling the diversity-performance link in multicultural teams: Meta-nalysis of studies on the impact of cultural diversity in teams (with M. Maznevski, A. Voigt & K. Jonen). Academy of International Business Annual Conference, -, Vereinigte Staaten/USA, 30.05-03.06. (Details)
  Stahl, Günter. 2008. Using mergers and acquisistions as a context to study knowledge transfer, learning, and coordination in organizations. Academy of Management Conference, Anaheim, Deutschland, 08.08-13.08. (Details)
  Teichmann, Karin. 2008. Knowledge and Breadth of Search: New Insights from a Panel Study. TTRA European Chapter Conference, Helsinki, Finnland, 23.04.-25.04.. (Details)
  Schlegelmilch, Bodo B.. 2008. "Ethics in Corporate Positioning" Corporate Identity/Assosiations Research Group. 5th International Conference of Strategic Management Society (SMS), Vancouver, Kanada, 25.05.-28.05. (Details)
  Brenner, Barbara, Schlegelmilch, Bodo B., Ambos, Björn. 2008. Adding a Third Demension: The value-added of Regional Headquarters. Strategic Management Society, Cologne, Deutschland, .. (Details)
  Hanappi-Egger, Edeltraud, Schnedlitz, Peter. 2008. Ageing Society (Wien Projekt). Forschungsworkshop mit LeiterInnen der Vertiefungsprojekte, Wien, Österreich, 10.02. (Details)
  Kamleitner, Bernadette, Hoelzl, E., Kirchler, E. 2008. Cost-Benefit Associations and their Influence on Loan Experience. ACR 2008, San Francisco (CA), Vereinigte Staaten/USA, 23.10-26.10. (Details)
  Gärber, Lisa, Ambos, Björn. 2008. Explaining Subsidiary Power from Three Theoretical Angles. Academy of Management, Anaheim, Vereinigte Staaten/USA, 08.08-12.08. (Details)
  Devinney, T.M., Schlegelmilch, Bodo B.. 2008. Exploring the LImits of Corporate Social Presponsibility, Panel Session. 28th Annual International Conference of the Strategic Management Society, Köln, Deutschland, 12.10.-15.10.. (Details)
  Kamleitner, Bernadette, Dhami, M. K., Mandel, D. R. 2008. Gambling for a discount: Preferring discount per item to discount per purchase?. ACR 2008, San Francisco (CA), Vereinigte Staaten/USA, 23.10-26.10. (Details)
  Pötz, Marion, Schreier, Martin. 2008. The Nature of Ideas within Distributed Innovation Systems. 6th International User and Open Innovation Workshop, Boston, Vereinigte Staaten/USA, 04.08-06.08.. (Details)
  Dabic, Marina. 2008. A Model of the Customer's Perceived Costs and Benefits of Customization in the Car Market.. EMAC Summer Educator's Conference, San Diego CA, Vereinigte Staaten/USA, 08.08.-11.08. (Details)
  Bharadwaj, Sundar, Floh, Arne. 2008. Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach. INFORMS Marketing Science Conference, Vancouver, Kanada, 12.06.-14.06.. (Details)
  Kamleitner, Bernadette. 2008. As if it were mine: Evidence on the importance of mental ownership. . Seminar series, University of Exeter, Exeter, Großbritannien, 17.04.-17.04. (Details)
  Koller, Monika, Salzberger, Thomas. 2008. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. Global Business Innovation and Development Conference, Rio de Janeiro, Brasilien, 16.01.-19.01.. (Details)
  Schnedlitz, Peter, Teller, Christoph. 2008. Agglomerationseffekte und Bestandsverhaeltnisse in Einkaufszentren (veranstaltet durch das Ludwig-Boltzmann-Institut fuer Rechtsvorsorge und Urkundenwesen und den Oesterreichischen Handelsverband). Symposium des Ludwig-Boltzmann-Instituts für Rechtsvorsorge, Wien, Österreich, 11.06. (Details)
  Nell, Phillip C., Schlegelmilch, Bodo B. 2008. Antecedents and Performance Consequences of MNC Embeddedness Overlap – A Conceptual Model. Academy of International Business, Milano, Italien, 30.6.-3.7.2008. (Details)
  Lemanski, Michal. 2008. Consequences of Subsidiary Mandate Seeking. 24th EGOS Colloquium, Doctoral Colloquium, Amsterdam, Niederlande, 10.07.-12.07.. (Details)
  Davis, Charlotte. 2008. Corporate Social Responsibility: An Examination of the Antecedents and Consequences: Where do we go from here?. Midwest Academy of Management, St Louis, MO, Vereinigte Staaten/USA, 15.05-15.05. (Details)
  Reutterer, Thomas. 2008. Dynamik von Kundenbeziehungen im Handel. Handelsforschung 2008, Wien, Österreich, 27.11.-29.11.. (Details)
  Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred. 2008. Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- undWerbeplanung im DIY-Handel.. Jahrestagung der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e.V., Berlin, Deutschland, 17.01-19.01. (Details)
  Teichmann, Karin. 2008. Exploring the Impact of Consumer Self-Confidence and Product Expertise on Information Search Behavior of Vacationers. International Journal of Information Technology and Tourism Workshop Series, Wien, Österreich, 13.11.-14.11.. (Details)
  Teichmann, Karin, Zins, Andreas. 2008. Information Elements on DMO-Websites: Alternative Approaches for Measuring Perceived Utility. Information and Communication Technologies in Tourism, ENTER, Innsbruck, Österreich, 22.01.-25.01.. (Details)
  Lemanski, Michal. 2008. Local Governments and Subsidiary Mandates.. Academy of Management Annual Meeting, Doctoral Colloquium, Anaheim, Vereinigte Staaten/USA, 07.08.-11.08.. (Details)
  Nell, Phillip C., Schlegelmilch, Bodo B. 2008. Overlapping Relationships of Headquarters and Subsidiaries to Local Networks - A Conceptual Model of Antecedents and Performance Consequences. European International Business Academy, Tallinn, Estland, 11.12-13.12.2008. (Details)
  Hakanson, Lars, Ambos, Björn. 2008. The Antecedents of Psychic Distance. Academy of International Business, Milan, Italien, 1.-3.7.08. (Details)
  Dickert, Stephan, Slovic, P. 2008. Two routes to the perception of need: The role of affective and deliberative information processing in pro-social behavior. 9th Annual Meeting of the Society for Personality and Social Psychology, Albuquerque, NM, Vereinigte Staaten/USA, 07.02-09.02. (Details)
2007 Koller, Monika, Judt, Ewald. 2007. Consumers’ Acceptance of Biometric Identification Technology in Financial Services – First Findings and Implications. ANZMAC Conference , University of Otago, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Brenner, Barbara, Ambos, Björn. 2007. Control Mechanisms in MNCs Revisited: A Qualitative Investigation on Subsidiary Control, presented at. Nordic Workshop, Traunsee, Österreich, 9.-11.5.. (Details)
  Mayr, Thomas, Zins, Andreas. 2007. Correcting for Response Style Effects on Service Quality Measures. ANZMAC. Australian and New Zealand Marketing Academy, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Mayr, Thomas, Zins, Andreas. 2007. Identifying the Satisfaction Structure for Airline Passengers using Nonlinear Regression Models. ANZMAC. Australian and New Zealand Marketing Academy, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Salzberger, Thomas. 2007. Implications of Person Dependency in Longitudinal Data – Exemplified by a Measure of Cognitive Dissonance. International Workshop "Advances in Rasch Modelling", Vannes, Frankreich, 04.06.-08-06.. (Details)
  Wöber, Karl. 2007. Innovative Processes in the Management of Tourism Information. 2nd international seminar on innovation and tourism, University Rovira i Virgili, Tarragona, Spanien, 12.12.-14.12.. (Details)
  Gärber, Lisa, Ambos, Björn. 2007. Knowledge and Power in the MNC: A Comparison of Burt and Coleman, presented at the . European International Business Academy, Catania, Italien, 13.12. - 15.12.. (Details)
  Ambos, Tina Claudia, Andersson, Ulf, Pedersen, Torben, Makela, Kristiina, Zander, Udo, Mudambi, Ram. 2007. Panel Discussion: Explaining knowledge flows within the MNC. 33rd EIBA conference, Catania, Italien, 13-15.12.. (Details)
  Wöber, Karl. 2007. Similarities in Information Search of City Break Travelers – A Web Usage Mining Exercise. ENTER 07. International Conference on Information Technology and Tourism, Ljubljana, Slowenien, 24.01.-26.01.. (Details)
  Hakanson, Lars, Ambos, Björn. 2007. The Antecedents of Psychic Distance, presented at. European International Business Academy, Catania, Italien, 13.-15.12.. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. The co-evolution of charters, capabilities and structures in the internationalization process. European International Business Academy, Catania, Italien, 13.-15.12.. (Details)
  Wöber, Karl. 2007. TourMIS Progress Report. Research and Statistics Working Group Meeting of European Cities Marketing., Athens, Griechenland, 11.06.-14.06.. (Details)
  Ring, Amata, Dickinger, Astrid, Wöber, Karl. 2007. Undergraduate Programs in Tourism. Status Quo and Expectations. ATHE Annual Conference 2007. Shaping the Future of Tourism Education, Oxford, Großbritannien, 05.12-07.12. (Details)
  Reutterer, Thomas, Tüchler, Regina. 2007. A Markov Chain Clustering Model for Studying Dynamics of Customer-Firm Relationships in a Noncontractual Setting. 3rd French German Austrian Conference on Quantitative Marketing, ESSEC Business School, Cergy-Pontoise, Frankreich, 20.09.-22.09.. (Details)
  Wöber, Karl. 2007. Analytische Informations- und Entscheidungsunterstützungssysteme im Destinationsmanagement. Berufungsvortrag für eine BWL Professur (Schwerpunkt Tourismus und Dienstleistungsbetriebe) an der Universität Innsbruck (Nachfolge Weiermair), Innsbruck, Österreich, Innsbruck, Österreich, 11.01.. (Details)
  Kurz, Helmut. 2007. Das Selbst- und Fremdbild der Deutschen und der Österreicher 2006/2007: Grundlage für das Management der beiden Länder als Marken?. 2. Markentag, Istanbul, Türkei, 7.9.2007. (Details)
  Wöber, Karl. 2007. Evaluating your Internet marketing program: Moving beyond NetTracker to understand consumer use of the Internet. 3rd Annual Forum for the Future of Tourism. A Leadership Summit on Advertising and the Internet, Atlantic City, Vereinigte Staaten/USA, 23.02.. (Details)
  Xiang, Zheng, Fesenmaier, Daniel, Wöber, Karl. 2007. Online Representation of Tourism: An Analysis of Search Results From a Major Search Engine.. TTRA Annual Conference, Las Vegas, Vereinigte Staaten/USA, 19.06.. (Details)
  Schlegelmilch, Bodo B.. 2007. The Domain of Global Strategy. SMS 27th Annual International Conference, San Diego, Vereinigte Staaten/USA, 14.10. - 17.10.2007. (Details)
  Wöber, Karl. 2007. The Tourism Marketing Information System TourMIS. ECM-ETC Joint TourMIS Users' Workshop, Wien, Österreich, 19.09.-21.09.. (Details)
  Wöber, Karl. 2007. TourMIS Progress Report. ECM Seminar Meeting, Prag, Tschechische Republik, 05.11.-07.11.. (Details)
  Wöber, Karl. 2007. TourMIS Progress Report. Report for the European Cities Marketing (ECM) Research & Statistics Working Group, European Cities Marketing Network Meeting, Barcelona, Spanien, 09.03.. (Details)
  Salzberger, Thomas, Hatzinger, Reinhold. 2007. Bedeutung von Reliabilität und Validität im Rahmen von IRT-Modellen. 4. Klagenfurter Statistiktag, Alpen-Adria Universität Klagenfurt, Institut für Psychologie, Klagenfurt, Österreich, 19.10.2007. (Details)
  Schnedlitz, Peter. 2007. Grow East - Track Food Industry. 1st Grow East Conference Vienna, Wien, Österreich, 0609-0709. (Details)
  Schnedlitz, Peter. 2007. International Aspects in Retail Marketing. MBA Programm EPF (Universität Maribor), Maribor, Slowenien, 17.05. (Details)
  Schnedlitz, Peter, Teller, Christoph, Reutterer, Thomas. 2007. The Hedonic and Utilitarian Value of Shopping in Retail Agglomerations. International Conference on Business and Information (BAI 2007), Tokyo, Japan, 11.-13.07.2007. (Details)
  Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE?. 1. International Scientific Conference "Marketing Theory Challenges in Transitional Societies", Maribor, Slowenien, '20.09.-21.09.'. (Details)
  Salzberger, Thomas. 2007. Single-Item Measures – Time for a Revival?. ANZMAC 2007 Conference, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Teller, Christoph. 2007. Supply chain management implementation in Austria. Logistics Research Network - Annual Conference 2007: 'Global Supply Chains: Developing Skills, Capabilities and Networks', Hull, Großbritannien, 05.09.-07.09.. (Details)
  Salzberger, Thomas. 2007. The Impact of Global Warming on Consumer Behaviour - First Findings from an Empirical Study. ANZMAC 2007 Conference, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Schuh, Arnold, Ploszajski, Piotr. 2007. What the West can learn from the East. 1. Internationaler Grow East Kongress - WU Wien, Wien, Österreich, '06.09.-07.09.'. (Details)
  Judt, Ewald. 2007. Debitkartenstrategie in Österreich. 7.Zahlungsverkehrs-Forum, Offenbach, Deutschland, 20.06.. Vortrag auf Einladung (Details)
  Kamleitner, Bernadette, Kirchler, E., Scheuch, F. 2007. Mental ownership mediates the effect of product imagery on product evaluation and behavioral intentions. Workshop "Cognition and Emotion in Economic Decision Making", Rovereto, Italien, 26.01-27.01. (Details)
  Hornik, Kurt, Buchta, Christian, Schauerhuber, Michael, Meyer, David, Zeileis, Achim. 2007. Open-source machine learning: R meets Weka. GfKI 2007, Freiburg, Deutschland, 07.03.-09.03.. (Details)
  Gärber, Lisa. 2007. Power and Knowledge in the Differentiated Multinational . Academy of International Business, Doctoral Tutorial, Indianapolis, Vereinigte Staaten/USA, 25.06.-28.06.. (Details)
  Gärber, Lisa. 2007. Power and Knowledge within the Differentiated MNC: Knowledge Sharing Strategies of MNC Subsidiaries. AIB UK , Doctoral Tutorial, London , Großbritannien, 12.04.-15.04.. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2007. Why the content of imagery matters: Evidence on the role of mental ownership. EMAC 36th Conference, Reykjavík, Island, 22.05-25.05. (Details)
  Buber, Renate, Zelger, Josef. 2007. Die Methode GABEK - Optionen für die Marketingforschung. Berliner Methodentage 2007 (BMT 2007), Berlin, Deutschland, 29.06.-30.06.. (Details)
  Buber, Renate. 2007. Ergebnisse qualitativer Marketingstudien: Evident and Bulky oder Surprising and Comprehensive?. Berliner Methodentage 2007 (BMT 2007), Berlin, Deutschland, 29.06.-30.06. (Details)
  Kastner, Margit, Furtmüller, Gerhard. 2007. Operationalization of the Metadata Element "Difficulty". ICALT 2007, The 7th IEEE International Conference on Advanced Learning Technologies, Niigata, Japan, 18.07.-20.07. (Details)
  Loda, Marsha D., Teichmann, Karin, Zins, Andreas. 2007. Persuasive destination websites: An investigation of content and credibility. 5th Bi-Annual Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure, Charleston, South Carolina, Vereinigte Staaten/USA, 4-6 Juni. (Details)
  Buber, Renate, Wattanasuwan, Kritsadarat. 2007. Recent Advances in Narrative Interviewing and Narrative Analysis Through New ICTs. 36th EMAC Conference, Reykjavik, Island, 22.05-25 .05. (Details)
  Ambos, Tina Claudia, Birkinshaw, Julian . 2007. The Impact of Headquarters' Attention on Subsidiary Performance. Academy of Management Annual Meeting, Philadelphia, Vereinigte Staaten/USA, 03.-08.08.. (Details)
  Ambos, Tina Claudia, Makela, Kristiina, Birkinshaw, Julian, D'Este Cukierman, Pablo . 2007. When does university research get commercialised: institutional and individual level predictors of commercial output from research-council funded projects. DRUID Summer Conference, Kopenhagen, Dänemark, 18.06.-20.06.. (Details)
  Stahl, Günter. 2007. Creating cultural synergies in mergers and acquisitions. Richard Ivey School of Business, University of Western Ontario, Ontario, Vereinigte Staaten/USA, 27.03. (Details)
  Ambos, Björn, Hakanson, L.. 2007. Cultural Distance Revisited. Nordic Workshop, Traunsee, Österreich, 09.05.-11.05.. (Details)
  Mayr, Thomas, Zins, Andreas. 2007. Explaining distribution channel proneness by value expectations and perceptions of online versus traditional travel agencies.. Tourism, Mobility and Technology. Travel and Tourism Research Association Europe 2007 Annual Conference, Nice, Frankreich, 23.04-25.04. (Details)
  Stahl, Günter. 2007. How, where and why diversity matters - a contextualized agenda for future research: Cultural dynamics of international teams, alliances, mergers and acquisitions. Academy of Management Conference, Philadelphia, Vereinigte Staaten/USA, 03.08-08.08. (Details)
  Stahl, Günter. 2007. Interactive teaching methods in international management: enriching case discussions through experiential exercises. Academy of Management Conference, Philadelphia, Vereinigte Staaten/USA, 03.08-08.08. (Details)
  Stahl, Günter. 2007. Interactive teaching methods in international management: Enriching case discussions through experiential exercises. Academy of Management Conference, Philadelphia, Vereinigte Staaten/USA, 03.08-08.08. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2007. Knowledge Seeking FDI: An Examination of Firm- and Location-Specific Factors. Academy of Management Annual Meeting, Philadelphia, Vereinigte Staaten/USA, 03.-08.08.. (Details)
  Ambos, Björn. 2007. Knowledge Seeking FDI: An Examination of Firm- and Location-Specific Factors. Jahrestagung der Kommission Internationales Management, Vienna, Österreich, 15.-16.2.. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2007. Organizing for Discountinuous Knowledge Flows: A New Perspective of Management of Knowledge and Innovation in MNCs. 27th Strategic Management Society Annual Meeting, San Diego, Vereinigte Staaten/USA, 14.10.-17.10.. (Details)
  Stahl, Günter. 2007. Quality of intercultural communication: Antecedents and consequences (with Liu, L.A. & C.H. Chua). Academy of Management Conference, Philadelphia, Vereinigte Staaten/USA, 03.08-08.08. (Details)
  Stahl, Günter. 2007. Ten year after "The war for talent": How leading multinationals build and sustain their talent pipeline. INSEAD Breakfast Seminar for CEOs and HR Leaders, Fontainebleau, Frankreich, 06.09. (Details)
  Teichmann, Karin, Koth, Doris, Zins, Andreas. 2007. Trip Planning and Exploratory Travel Behaviour Tendency. 36th EMAC Conference, Reykjavik, Island, 22.-25.05.. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. A Stepwise Approach for Modeling Cross-Category Effects in the Fast Moving Consumer Goods Industry. 69. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V., Paderborn, Deutschland, 31.05.-02.06.. (Details)
  Reutterer, Thomas, Teller, Christoph. 2007. Determinants of Store Choice: An Empirical Study of Consumers’ Grocery Shopping Trip Behaviour. 14th EIRASS International Conference on Recent Advances in Retailing & Services Science, San Francisco, Vereinigte Staaten/USA, 27.06.-02.07.. (Details)
  Teller, Christoph, Reutterer, Thomas. 2007. Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations. 14th EIRASS International Conference on Recent Advances in Retailing & Services Science, San Francisco, Vereinigte Staaten/USA, 27.06.-02.07.. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. Searching Appropriate Market Basket Ensembles with Data-Driven Methods – A Comparison to Ad Hoc Results. INFORMS Marketing Science Conference, Singapore, Singapur, 28.06.-30.06.. (Details)
  Schlegelmilch, Bodo B., Lehrer, Mark. 2007. Shaping Product Innovation Through Different Internationalization Trajectories. AMA Winter Educator´s Conference, San Diego, Vereinigte Staaten/USA, 16.02.-19.02.. (Details)
  Brenner, Barbara, Ambos, Björn. 2007. Swinging back the pendulum: Explaining the persistence of formal control mechanisms in MNCs. Annual Meeting of the Academy of Management, Philadelphia, Vereinigte Staaten/USA, 04.08.-08.08. (Details)
  March, Nicolas, Reutterer, Thomas. 2007. Building an Association Rules Framework for Target Marketing. 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Freiburg, Deutschland, 07.03.-09.03. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. How to Select a Proper Market Basket Ensemble? A Comparison Between Data-Driven and Ad Hoc Results. 36th EMAC Conference, Reykjavik, Island, 22.05.-25.05.. (Details)
  Penz, Elfriede, Hogg, Margaret K.. 2007. Integrating approach-avoidance conflicts into consumer ambivalence: comparing retail contexts. SCP / 115th APA Convention, San Francisco, Vereinigte Staaten/USA, Aug 17-20. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. The Effect of Basket Selection on Parameter Estimates of Multi-Category Choice Models. 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Freiburg, Deutschland, 07.03.-09.03. (Details)
  Floh, Arne, Bharadwaj, Sundar. 2007. Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry. INFORMS Marketing Science Conference, Singapore, Singapur, 28.06.-30. 06. (Details)
  Dabic, Marina. 2007. Corporate Social Responsibility als Instrument der Markenführung. 2. Internationaler Markentag, Istanbul, Türkei, 06.09.-08.09.2007. (Details)
  Dabic, Marina. 2007. Factors influencing the Selection of Optional Automobile Features – Mass Customization from the Customer’s Perspective. World Mass Customization Conference, Boston (USA), Montreal (Canada), Vereinigte Staaten/USA, 07.10.-12.10.2007. (Details)
  Buchta, Christian, Mild, Andreas, Reutterer, Thomas. 2007. Identifying Patterns of Retail Transactions Histories Using Sequence Alignment Methods. The 31st Annual Conference of the German Classification Society on Data Analysis, Machine Learning, and Applications, Freiburg i. Br., Germany , Deutschland, March 7-9, 2007. (Details)
  Buchta, Christian, Robert, Kofler, Mild, Andreas, Reutterer, Thomas. 2007. VIC: A Stock Market Recommender System. The 31st Annual Conference of the German Classification Society on Data Analysis, Machine Learning, and Applications, Freiburg i. Br., Germany , Deutschland, March 7-9, 2007. (Details)
  Brenner, Barbara, Ambos, Björn. 2007. Control Mechanisms in MNCs Revisited: A Qualitative Investigation on Subsidiary Control. Academy of International Business Annual Conference, Indianapolis, Vereinigte Staaten/USA, 25.-28.6.07. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations and their impact on consumer behavior. Bocconi University, Milan, Italien, 21.02.-21.02. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A construct deserving of a closer inspection. University of Muenster, Muenster, Deutschland, 13.08.-13.08. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. University of Swansea, Swansea, Großbritannien, 29.08.-29.08. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. HEC Paris, Paris, Frankreich, 02.07.-02.07. (Details)
  Schlegelmilch, Bodo B.. 2007. Ethical Tensions in International Supply Chains: converging Interests or Insoluble Contradictions between Producers, Retailers and Consumers. European Meeting of University Professors on the Occasion of the 50th Anniversary of the Treaty of Rome, Rom, Italien, 21.06. - 24.06.. (Details)
  Hogg, Margaret K., Penz, Elfriede. 2007. Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts. European Advances in Consumer Research, Milan, Italien, July 10-14. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Functional and Divisional Tensions in the Internationalization Process of Banks: The Case of Unicredit in CEE, presented at . European International Business Academy, Catania, Italien, 13.-15.12.. (Details)
  Sinkovics, Rudolf R. , Penz, Elfriede. 2007. Harvesting online communities for market entry decisions. EIBA, Catania, Italien, Dec 13-15. (Details)
  Nell, Phillip C., Schlegelmilch, Bodo B. 2007. Managing International Interdependence: The Role of Regional Headquarters. Strategic Management Society, San Diego, Vereinigte Staaten/USA, 14.10.-17.10. (Details)
  Schlegelmilch, Bodo B.. 2007. Marketing Practice in an Era of Janus Trends. Academy of Marketing Conference, Surrey, Großbritannien, 03.07. - 06.07.. (Details)
  Sinkovics, Rudolf R. , Penz, Elfriede. 2007. Multilingual interviews and software-based analysis - Problems and new solutions based on NVivo7 software. EMAC, Reykjavik, Island, May 22-25. (Details)
  Öberseder, Magdalena. 2007. Successs factors for foreign direct investment of Austrian companies in Bulgaria - an analysis of case studies in the construction industry. Conference on Marketing and Business Strategies for Central and Eastern Europe, Wien, Österreich, 29.11.-1.12.. (Details)
  Schlegelmilch, Bodo B.. 2007. The Publication Game: Striving for Relevance and Rigo(u)r. Academy of Marketing Conference - Doctoral Colloquium, Surrey, Großbritannien, 02.07. - 03.07.. (Details)
  Penz, Elfriede, Hogg, Margaret K.. 2007. Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualising approach-avoidance conflicts in consumer behaviour. EMAC, Reykjavik, Island, May 22-25. (Details)
2006 Schnedlitz, Peter. 2006. Der Supermarkt der Zukunft (Podiumsdiskussion mit Dr. Gerhard Drexel und Prof. Ewald Judt). WU Competence Day 2006, Wien, Österreich, 19.10.. (Details)
  Koller, Monika, Salzberger, Thomas. 2006. Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study. ANZMAC Conference 2006, Brisbane, QLD, Brisbane, Australien, 04.12.-06.12.. (Details)
  Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2006. Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations – An Empirical Study. 14th EAERCD International Conference on Research in the Distributive Trades, Saarbrücken, Deutschland, 27.06.-27.06.. (Details)
  Treiblmaier, Horst, Dickinger, Astrid. 2006. The Importance of Previous Experience for the Trial of Mobile Self-Service Technologies. International Conference on Information Systems (ICIS), Milwaukee, Vereinigte Staaten/USA, 10.12-13.12. (Details)
  Schnedlitz, Peter. 2006. Welcome to the WU Competence Day 2006. WU Competence Day 2006 - Welcome Dinner, Wien, Österreich, 18.10.-19.10.. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. 35th EMAC Conference, Athens, Griechenland, 23.05-26.05.. (Details)
  Teller, Christoph. 2006. Attraktivitätsbewertung von Handelsagglomerationen im Zuge des Kauf-/Besuchsprozesses von Kunden. WU Competence Day 2006. Innovationen in Marketing und Handel, Wien, Österreich, 18.10-19.10. (Details)
  Teller, Christoph. 2006. Distributions- und Handelsforschung. Track-Chair. WU Competence Day - Innovationen in Marketing und Handel, Wien, Österreich, 19.10. (Details)
  Wöber, Karl. 2006. Domain-Specific Search Engines - Opportunities and Challenges. 5th eTourism Futures Forum, University of Surrey, Guildford, Großbritannien, 27.03. (Details)
  Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2006. Drivers of Continuous Resource Commitment in International Alliances: A Conceptual Framework. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06.. (Details)
  Wöber, Karl. 2006. ETC and ECT Joint TourMIS Users' Workshop. Workshop of the European Travel Commision and European Cities Tourism, Budapest, Ungarn, 20.09.-21.09.. (Details)
  Wöber, Karl. 2006. From Web Mining to Text Analysis: A Long Way to Better Understanding Travellers' Information Needs. National Laboratory for Tourism and eCommerce Seminar, Philadelphia, Vereinigte Staaten/USA, 08.09.. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2006. Functional and Divisional Tensions in the Internationalization Process of Banks: The Case of Unicredit in CEE. At the Conference "The Globalization challenges for European Business" , Milan, Italien, 2 - 3 November. (Details)
  Lemanski, Michal. 2006. How to be more creative?. 3rd COEUR Conference on EuroPreneurship, Wroclaw, Polen, 13.09. - 19.09.. (Details)
  Ambos, Björn. 2006. International Business Research: Where do we go from here?. Nordic IB Workshop, London, Großbritannien, 2.6.2006. (Details)
  Bouquet, Cyril, Ambos, Tina Claudia. 2006. Is your subsidiary on the radar screen? Strategies for managing headquarters attention. Strategic Management Society Annual Meeting, Vienna, Österreich, 29.10-1.11.. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2006. Knowledge Transfer Practices in MNCs: Enhancing the Speed of Knowledge Transfer. Academy of International Business Annual Conference, Bejing, China, 23.-26.6.2006. (Details)
  Schuh, Arnold, Schediwy, Tobias. 2006. Ländervergleich zur Verbreitung der Handelsmarken in Mittel-Osteuropa. Competence Day 2006 der Wirtschaftsuniversität Wien, Wien, Österreich, 18.10.-19.10.. (Details)
  Lehrer, Mark, Schlegelmilch, Bodo B.. 2006. MNC Learning on the Demand Side: Lead Markets, Design Innovation and Internationalization. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06.. (Details)
  Wöber, Karl. 2006. Optimizing user interactions - making search engines intelligent. Future Destination Systems, Wien, Österreich, 09.11.. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2006. Organizational Capabilities and the Effectiveness of Knowledge Flows: The Impact of Distance within the MNC. Academy of International Business Annual Conference, Bejing, China, 23.-26.6.2006. (Details)
  Wöber, Karl. 2006. Regional tourism data in TourMIS. ESPON Working Group Meeting, Copenhagen, Dänemark, 05.06. (Details)
  Schuh, Arnold. 2006. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. European International Business Academy (EIBA), Oslo, Norwegen, 10.12.-13.12.. (Details)
  Wöber, Karl. 2006. Report to the ECT Research and Statistics Working Group. European Cities Tourism Seminar Meeting, Dubrovnik, Kroatien, 26.10.. (Details)
  Schuh, Arnold. 2006. Searching for Emerging Regionalization Patterns in MNCs Operating in Central and Eastern Europe. Academy of International Business 2006 Annual Conference, Beijing, China, 23.06.-26.06.. (Details)
  Mazanec, Josef. 2006. The Concept of 'Destination' in Tourism Research: Some (Mildly) Provocative Considerations. eTourism Workshop Future Destination Systems, EC3 TechGate Vienna, Österreich, 09.11.. (Details)
  Wöber, Karl. 2006. The Tourism Marketing Information System TourMIS. Tourism Seminar, Temple University, Philadelphia, Vereinigte Staaten/USA, 06.09.. (Details)
  Wöber, Karl. 2006. The Tourism Marketing Information System TourMIS. Café Turismo, University of Lugano, Lugano, Schweiz, 30.03. (Details)
  Wöber, Karl. 2006. Unobtrusively measuring competition among tourism destinations using log data from a European web portal. First seminar on Tourism and Competitiveness, Bocconi University, Milan, Italien, 22.06.. (Details)
  Mayr, Thomas, Bauernfeind, Ulrike, Zins, Andreas. 2006. A conceptual model for quality dimensions for B2C recommender systems. ECIS Conference 2006, Göteborg, Schweden, 12.06-14.06. (Details)
  Schnedlitz, Peter. 2006. Aktuelle Befunde in der Handelsforschung. Tagung der Lehrstühle für Handel der Region D-A-CH, Universität St. Gallen, Schweiz, 24.02-25.02. (Details)
  Dickinger, Astrid, Bauernfeind, Ulrike. 2006. E-Mail Customer Service in the Airline Industry - A Mystery Study. 35th European Marketing Academy Conference (EMAC), Athens, Griechenland, 23.06.-26.06. (Details)
  Zins, Andreas. 2006. Exploring travel information behaviour beyond common frontiers. Travel Research Centre, Tours, Frankreich, 04-04. (Details)
  Schnedlitz, Peter. 2006. Innovationen in Marketing und Handel. WU Competence Day 2006, Wien, Österreich, 19.10.. (Details)
  Schnedlitz, Peter. 2006. International Retail Marketing. MBA Programm der Universität Maribor, Maribor, Slowenien, 18.05.. (Details)
  Floh, Arne, Madlberger, Maria. 2006. Measuring the antecedents of impulsive buying behavior on the WWW. ACR North American Conference, Orlando, Florida, Vereinigte Staaten/USA, Sep 28 - Oct 1. (Details)
  Teichmann, Karin, Zins, Andreas. 2006. Source credibility in the tourist information search behaviour: Comparing the pre- and post-consumption stage. TTRA, Dublin, Irland, 18.-20. Juni. (Details)
  Koth, Doris, Teichmann, Karin, Zins, Andreas. 2006. The role of exploratory travel behaviour tendency in information search processes. Progress in Tourism and Hospitality, Thessaloniki, Griechenland, 1.-4. Juni. (Details)
  Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents . Child and Teen Consumption, Copenhagen, Dänemark, April 27 - 28. (Details)
  Ambos, Tina Claudia, Birkinshaw, Julian. 2006. How do New Ventures Grow? An Inductive Study of the Processes of Charter Change in university-based technology ventures, . Nordic Workshop in International Business, Weybridge, Großbritannien, 31.5.-2.6.. (Details)
  Furtmüller, Gerhard, Kastner, Margit. 2006. Potentials and Challenges of Learning Management Systems or What Someone Can Learn from Analysing Online Learning Behaviour. MApEC - Multimedia Applications in Education Conference, Graz, Österreich, 4. - 6.September. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. 30th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Free University of Berlin, Deutschland, 8–10 March. (Details)
  Breidert, Christoph, Hahsler, Michael, Reutterer, Thomas. 2006. Adaptive Conjoint Analysis for Pricing On-line Music. 30th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Free University of Berlin, Deutschland, 8–10 March. (Details)
  Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2006. An Assortment Wide Decision-Support System for Dynamic Pricing & Promotion Planning. 35th EMAC Conference, Athens, Griechenland, May 23-26. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2006. Combining exploratory with predictive methodology for analyzing shopping basket data. INFORMS Marketing Science Conference, Pittsburgh, Vereinigte Staaten/USA, June 8–10. (Details)
  Natter, Martin, Reutterer, Thomas. 2006. Dynamische Preis- und Werbeentscheidungen im Do-It-Yourself-Handel. Universitäre Handelsforschung im deutschsprachigen Raum, Hochschule St. Gallen (HSG), St. Gallen, Schweiz, 23.–25. Februar. (Details)
  Teller, Christoph, Reutterer, Thomas. 2006. The Impact of Situational Effects on Consumers’ Evaluation of Retail Agglomerations. 13th EIRASS International Conference on Recent Advances in Retailing & Services Science, Budapest, Ungarn, July 9–12. (Details)
  Salzberger, Thomas, Koller, Monika, Klausegger, Claudia. 2006. The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study. AMA Frontiers in Service Conference, Brisbane, Australien, June 2006. (Details)
  Hölzl, E., Muehlbacher, S., Kamleitner, Bernadette, Wischin, S., Kirchler, E. 2006. "You would never guess how much it hurts": the development of credit rates experience. IAREP/SABE Conference "Behavioural Economics & Economic Psychology", Paris, Frankreich, 05.07-08.07. (Details)
  Hogg, Margaret, Penz, Elfriede. 2006. Approach-Avoidance conflicts in Consumer Be-haviour: Towards a Conceptual Framework. ACR Asia Pacific, Sydney, Australien, June 15-17. (Details)
  Kamleitner, Bernadette, Hölzl, E., Kirchler, E. 2006. Coupling patterns and credit experience. IAREP/SABE Conference "Behavioural Economics & Economic Psychology", Paris, Frankreich, 05.07-08.07. (Details)
  Kamleitner, Bernadette, Hölzl, E., Kirchler, E. 2006. Coupling von Zahlung und Konsum und Korrelate des Krediterlebens. 45. Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, Deutschland, 17.09-21.09. (Details)
  Hölzl, E., Wischin, S., Mühlbacher, S., Kamleitner, Bernadette, Kirchler, E. 2006. Erwarteter und erlebter Nutzen im Kreditprozess. 45. Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, Deutschland, 17.09-21.09. (Details)
  Penz, Elfriede. 2006. Free Music Download Behaviour in Austria and China – Application of the Deindividuation Theory and Preliminary Results. CRA Workshop, Manchester, Großbritannien, April 7-8. (Details)
  Hölzl, E., Mühlbacher, S., Wischin, S., Kamleitner, Bernadette, Kirchler, E. 2006. Good things satiate and bad things escalate: Vorhergesagte und tatsächliche Bewertungen von Produkt und Rate bei Krediten. 7. wissenschaftliche Tagung der Österreichischen Gesellschaft für Psychologie (ÖGP), Klagenfurt, Österreich, 28.04-30.04. (Details)
  Penz, Elfriede, Hogg, Margaret. 2006. Investigating and conceptualizing approach-avoidance conflicts. EMAC, Athens, Griechenland, May 23 – 26. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2006. Mental ownership - a mediator to the influence of imagery. Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes, Enschede, Niederlande, 13.11-14.11. (Details)
  Penz, Elfriede. 2006. Multinationals’ Strategies against Counterfeiting. AIB-UK, Manchester, Großbritannien, April 6-8. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Sources of Competitive Advantage in Global Innovation Networks: Center of Excellence versus Global Teams. 26th Strategic Management Society Annual Meeting, Vienna, Österreich, 29.10.-1.11.2006. (Details)
  Diwisch, Sandra Denise, Weiss, Christoph, Voithofer, Peter. 2006. Succession and Firm Performance - A Non-Parametric Matching Approach . EIASM 2nd Workshop on Family Firm Management Research, Nice, Frankreich, June 1-2. (Details)
  Teller, Christoph. 2006. The Relevance of Consumer Logistics for Store Format Preference in Grocery Retailing – Theoretical Discussion and Empirical Insights. 13th International Conference on Retailing and Consumer Services Science, Budapest, Ungarn, 9.-12. Juli . (Details)
  Bauernfeind, Ulrike, Mitsche, Nicole. 2006. Using Data Envelopment Analysis for Measuring Website Effectiveness. Travel Distribution Summit, Europe, Research Conference, London, Großbritannien, June. (Details)
  Kuenzel, Sven, Floh, Arne. 2006. 'Physicians' Perspective On Relationship Marketing Tactics. AM2006 Conference, London, United Kingdom, Österreich, 03.-06. July 2006. (Details)
  Floh, Arne. 2006. Business Relationship Closeness Inventory - A Framework for Measuring the Quality of Long Term Relationships. AMA Winter Marketing Educators Conference, St. Petersburg, FL, Vereinigte Staaten/USA, 17. - 20. Feb. 2006. (Details)
  Stahl, Günter. 2006. Conceptual multidemensionality, antecedents, and consequences of communication quality (with Liu, L.A. & C.H. Chua). 4th Annual JIBS Emerging Research Frontiers Conference, San Diego, Vereinigte Staaten/USA, 29.11-02.12. (Details)
  Stahl, Günter. 2006. Developing global leaders in Asia: Cultural barriers to successful leadership development in Southeast Asian companies. Academy of Management Conference, Atlanta, Vereinigte Staaten/USA, 11.08-15.08. (Details)
  Floh, Arne. 2006. Measuring the Antecedents of Customer Loyalty on the WWW. EMAC, Athens, Greek, Österreich, 23.-26.5.2006. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2006. Organizational Capabilities and the Effectiveness of Knowledge Flows within the Multinational Corporation. 26th Strategic Management Society Annual Meeting, Vienna, Österreich, 29.10.-1.11.. (Details)
  Stahl, Günter. 2006. Talent management in global corporations. Conference Managing Human Resources in a Global Context, Judge Business School, University of Cambridge, Cambrigde, Großbritannien, 05.12-06.12. (Details)
  Floh, Arne, Kuenzel, Sven. 2006. What Are The Requisites Of Successful Business-To-Business Relationships?. AM2006 Conference, London, United Kingdom, Österreich, 03.-06. July 2006. (Details)
  Stahl, Günter. 2006. • Unraveling the diversity-performance link in multicultural teams: Meta-analysis of studies on the impact of cultural diversity in teams (with M. Maznevski, A. Voigt & K. Jonsen). Academy of Management Conference, Atlanta, Vereinigte Staaten/USA, 11.08-15.08. (Details)
  Stahl, Günter. 2006. • Using mergers and acquisitions as a context for studying organizations: Culture and sociocultural integration. Academy of Management Conference, Atlanta, Vereinigte Staaten/USA, 11.08-15.08. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2006. Brands and counterfeits - what do they have in common?. 8th ICSR (International Conference on Social Representations, Rome, Italien, August 28 - September 1. (Details)
  Hofmann, Eva, Meier-Pesti, Katja, Kirchler, Erich. 2006. Moral intensity and ethical investment decisions. 31st Annual Colloquium of the International Association for Economic Psychology/ IAREP-SABE Conference 2006, Paris, Frankreich, 05.06.-08.06.. (Details)
  Penz, Elfriede, Hogg, Margaret. 2006. Online versus offline purchasing strategies: A preliminary investigation and conceptualization of approach-avoidance conflicts. 25th Annual Advertising and consumer psychology conference, Houston, TX, Vereinigte Staaten/USA, May 19 – 21. (Details)
  Hofmann, Eva, Meier-Pesti, Katja, Kirchler, Erich. 2006. Ursachen für ethisches Investieren. Eine Untersuchung von ethischen Investitionsentscheidungen mittels dem issue-contingent model. 7. Wissenschaftliche Tagung der Österreichischen Gesellschaft für Psychologie, Klagenfurt, Österreich, 28.04.-30.04.. (Details)
  Buchta, Christian. 2006. Improving the Probabilistic Modeling of Market Basket Data. 30th Annual Conference of the German Classification Society (GfKl 2006), Berlin, Deutschland, 08.03.-10.03.. (Details)
  Mazanec, Josef. 2006. Marketing Science and Consumer Research Applications to Tourism: Hidden Treasures and Opportunities for Competitive Advantage. ITB 2006, Future and Innovation Forum, Berlin, Deutschland, 10. 3. 2006. (Details)
  Brenner, Barbara, Reus, Taco. 2006. Subsidiary Management in Central- and Eastern Europe. Academy of Management, Atlanta, Vereinigte Staaten/USA, August, 11-16. (Details)
  Schuh, Arnold. 2006. Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Wien, Österreich, 30.11.-2.12.. (Details)
  Schlegelmilch, Bodo B., Ambos, Björn. 2006. Drivers of Regional Headquarters Formation within European Regions,. AMA Winter Educators' Conference, St. Petersburg, Vereinigte Staaten/USA, 17.2.-20.2.2006. (Details)
  Gärber, Lisa. 2006. Between Power and Dependence: A Resource Dependency Perspective on Subsidiary Knowledge Outflows . Doctoral Tutorial, EIBA Conference , Friburg, Schweiz, 07.12.-09.12.. (Details)
  Ambos, Tina Claudia, Mäkelä, Kristiina, Zander, Udo. 2006. Interunit Knowledge Flows within the MNC: New Research Avenues. European Academy of International Business (EIBA), Fribourg, Schweiz, 07.12.-09.12.. (Details)
  Zins, Andreas. 2006. Market segmentation in tourism: A critical review of 20 years’ research efforts. From the Old to the New Tourism. Managing Change in the Tourism Industry, Innsbruck, Österreich, 29.11.-01.12. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B.. 2006. Standing on the Shoulders of Giants: knowledge management practices in international consulting firms. European Academy of International Business (EIBA), Fribourg, Schweiz, 07.12-09.12.. (Details)
  Dickert, Stephan, Peters, E. 2006. Thinking harder and choosing worse. 27th Annual Conference Society for Judgment and Decision Making, Houston, Texas, Vereinigte Staaten/USA, 17.11-20.11. (Details)
2005 Chini, T., Ambos, Björn. 2005. Choosing the Dependent Variable in Empirical Studies on Knowledge Flows in MNCs. 25th Strategic Management Society Annual Meeting, Orlando, Vereinigte Staaten/USA, 23.-26.10.2005. (Details)
  Wöber, Karl. 2005. ECT's Domain Specific Search Engine. European Cities Tourism Seminar Meeting, Berlin, Deutschland, 09.11.. (Details)
  Wöber, Karl. 2005. Entwicklung der Nachfrage im Tourismus dargestellt im touristischen Marketinginformationssystem TourMIS www.tourmis.info. Schönbrunner Tourismusgespräche, Wien, Österreich, 23.09.. (Details)
  Ambos, Björn. 2005. From "Local" Knowledge to "Global" Advantage. PALS Lecture, Pacific Asian Management Institute, Teh University of Hawaii, Manoa, Vereinigte Staaten/USA, 26.7.2005. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2005. Multinationals' Location Strategies in R&D: An Empirical Investigation presented at. Strategic Management Society Annual Meeting , Orlando, Vereinigte Staaten/USA, 23.-26.10.2005. (Details)
  Pollach, Irene, Treiblmaier, Horst, Floh, Arne. 2005. Online Fundraising for Environmental Nonprofit Organizations. 38th Hawaii International Conference on System Sciences (HICSS), Hawaii, Vereinigte Staaten/USA, January 3-6. (Details)
  Treiblmaier, Horst, Dickinger, Astrid. 2005. Potenziale und Grenzen der internetgestützen Datenerhebung im Rahmen des Customer Relationship Management. 7. Internationale Tagung Wirtschaftsinformatik, Bamberg, Deutschland, Österreich, 23-25 Februar. (Details)
  Schuh, Arnold. 2005. The Westernization of Consumer Goods Markets in Central and Eastern Europe. 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Vienna, Österreich, 01.12.-03.12.. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2005. Emotional Orientation and the International Tourist Role Scale: Cross-cultural stability? . 11th Cross Cultural Conference, Puerto Rico, Puerto Rico, 11.12-14.12. (Details)
  Zins, Andreas, Wöber, Karl, Ricci, Francesco. 2005. Recommendations by collaborative browsing. ENTER Conference 2005, Innsbruck, Österreich, 25.01-27.01. (Details)
  Schnedlitz, Peter. 2005. The Dark Side of Shopping. IMU-Forschungsdialog - Meet Marketing Researchers (Universität Mannheim, Prof. Christian Homburg), Mannheim, Deutschland, 12.05.. (Details)
  Chini, Tina Claudia, Birkinshaw, Julian. 2005. Entrepreneurial Roles in Technology Pathways: Shaping the Pathway to Market. Strategic Management Society Annual Meeting , Orlando, Vereinigte Staaten/USA, (Details)
  Schnedlitz, Peter. 2005. Markenloyalität in mehrstufigen Vertriebssystemen. Wissenschaftlicher Markentag, Wien, Österreich, 24./25. Juni 2005. (Details)
  Chini, Tina Claudia, Birkinshaw, Julian. 2005. Pathways to Market: Tracing Small Firm’s Innovations in Emerging Industries. British Academy of Management Annual Meeting, Oxford, Großbritannien, (Details)
  Reutterer, Thomas, Hahsler, Michael, Hornik, Kurt. 2005. Construction of Consensus Partitions Based on Vector Quantization of Market Basket Data. 29th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Otto-von-Guericke-University, Magdeburg, Deutschland, 9–11 March. (Details)
  Judt, Ewald. 2005. Die Zukunft des Kartenzahlens. 23. Computersymposium des Handelsverbandes, Wien, Österreich, 17.11.. Vortrag auf Einladung (Details)
  Hahsler, Michael, Reutterer, Thomas, Hornik, Kurt. 2005. Implications of Probabilistic Data Modeling for Mining Associations. 29th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Otto-von-Guericke-University, Magdeburg, Deutschland, 9–11 March. (Details)
  Kamleitner, Bernadette, Capuder, T. 2005. Intrapsychische Prozesse der Kreditnahme: Eine Verknüpfung qualitativer und quantitativer Aspekte [Intrapsychological processes during credit use: a combination of qualitative and quantitative aspects]. 5. Workshop Qualitative Inhaltsanalyse, Klagenfurt, Österreich, 24.06-25.06. (Details)
  Reutterer, Thomas, Schnedlitz, Peter, Teller, Christoph. 2005. The Consumer’s Role in Retail Distribution. Neglected Elements in the Dark Side of Shopping. 12th EIRASS International Conference on Recent Advances in Retailing & Services Science, Orlando, Florida, Vereinigte Staaten/USA, July 21–24. (Details)
  Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2005. Utilizing Consumer Typologies Based on Shopping Basket Histories in Target Marketing. INFORMS Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, June 16–18. (Details)
  Chini, T., Ambos, Björn. 2005. Capabilities,Cultural Distance and Effectiveness of Knowledge Flows within the MNCs. AOM Meeting, Honolulu, Vereinigte Staaten/USA, 5.-10.8.2005. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2005. Consumer credit use from a mental accounting perspective. 30th Annual IAREP Congress "Absurdity in the Economy", Prague, Tschechische Republik, 21.09-24.09. (Details)
  Meier-Pesti, K., Kamleitner, Bernadette. 2005. Geiz und Verschwendung. Tagung "Emotionen, Markt und Moral", Langlau bei Nürnberg, Deutschland, 21.04-21.04. (Details)
  Kirchler, E., Kamleitner, Bernadette, Hofmann, E., Schulz-Hardt, S. 2005. The Euro as a research topic. 30th Annual IAREP Congress "Absurdity in the Economy", Prague, Tschechische Republik, 21.09-24.09. (Details)
  Stahl, Günter. 2005. Boundaryless careers among Asians: Evidence from a study of Japanese and Singaporean expatriates. (with C. H. Chua and M. Taniguchi). Paper presen¬ted at “Association of Japanese Business Studies Special Session: Current Research on Japan. AJBS Conference at the Academy of International Business Annual Meeting, Quebec, Kanada, 09.07-12.07. (Details)
  Stahl, Günter. 2005. Creating a new identity and high performance culture at Novartis: The role of leadership and human resource management (with C. H. Chua). Academy of Management Conference, Hawai, Vereinigte Staaten/USA, 05.08-10.08. (Details)
  Stahl, Günter. 2005. Global careers: North-American, European and Asian perspectives. Academy of Management Conference, Hawai, Vereinigte Staaten/USA, 05.08-10.08. (Details)
  Stahl, Günter. 2005. Jaguar or Bluebird? Mark Chan’s decision to stay overseas or return home after his expatriate assignment (with C. H. Chua). Special Session: Finalists of the “Dark Side” Case-Writing Competition, Critical Management Studies Interest Group and Management Education Division. Academy of Management Conference, Hawaii, Vereinigte Staaten/USA, 05.08-10.08. (Details)
  Stahl, Günter. 2005. The role of organizational cultural differences in post-acquisition integration: Uncovering the dual processes of social integration and capability improvement (with E. Vaara, R. Sarala & I. Björkman). Academy of Management Conference, Hawai, Vereinigte Staaten/USA, 05.08-10.08. (Details)
  Wöckl, Jürgen. 2005. Agent-based Artificial Consumer Market and Optimization of Defensive Strategies. 6th Workshop on Agent-Based Simulation, Erlangen, Deutschland, Sept. 12-15, 2005. (Details)
  Hötzendorfer, Harald, Popper, Nikolas, Breitenecker, Felix, Wassertheurer, Siegfried, Wöckl, Jürgen. 2005. Alternative Approaches in Modelling of Continuous Systems. Simulationstechnique 18th Symposium, Erlangen, Deutschland, Sept. 12-15, 2005. (Details)
  Hofmann, Eva, Hoelzl, Erik, Kirchler, Erich. 2005. Ethical investment behaviour: Comparison of three theoretical models. 14th Annual Meeting of the European Association of Experimental Social Psychology (EAESP), Würzburg, Deutschland, 19.07.-23.07.. (Details)
  Hofmann, Eva, Hoelzl, Erik, Kirchler, Erich. 2005. Ethical investment: How do moral considerations influence investment behaviour?. 30th Annual Colloquium of the International Association for Economic Psychology/ IAREP Conference, Prag, Tschechische Republik, 21.09.-24.09.. (Details)
  Wöckl, Jürgen, Hötzendorfer, Harald, Popper, Nikolas. 2005. Modelling Artificial Consumer Markets - Cellular Automata vs. ODEs. Simulationstechnique 18th Symposium, Erlangen, Deutschland, Sept. 12-15, 2005. (Details)
  Kirchler, Erich, Hofmann, Eva, Kamleitner, Bernadette, Schulz-Hardt, Stefan. 2005. The Euro and perceived loss and purchasing power: Expectancy driven perceptions of prices and wages. 30th Annual Colloquium of the International Association for Economic Psychology/ IAREP Conference, Prag, Tschechische Republik, 21.09.-24.09.. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2005. Choosing the dependent variable in empirical studies of intra-organizational knowledge flows, presented at. 31st Annual EIBA Conference, Oslo, Norwegen, 10.-13.12.2005. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2005. Choosing the Dependent Variable in Empirical Studies on Knowledge Flows, presented at. 31st Annual JIBS/CIBER Emerging Research in International Business Conference, Rotterdam, Niederlande, 28.-30.9.2005. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2005. Knowledge Transfer Practice in MNCs: Enhancing the Speed of Knowledge Transfer, presented at. 31st Annual EIBA Conference, Oslo, Norwegen, 10.-13.12.2005. (Details)
  Mitchell, V.-W., Balabanis, G., Schlegelmilch, B.B., Cornwell, B.. 2005. A Cross-cultural Analysis of Consumer Misbehaviors. Cross Cultural Research Conference, Cancun, Mexico, December 11-14 (Details)
  Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. 2005 International Workshop on Customer Relationship Management, November 18¿19, 2005. New York, U.S.A. (Details)
  Natter, M., Reutterer, T., Mild, A., Taudes, A.. 2005. An Assortment Wide Decision-Support System for Dynamic Pricing & Promotion Planning. Marketing Science Conference, Atlanta (Details)
  Salzberger, T., Koller, M.. 2005. Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research. ANZMAC Conference 2005, Fremantle, WA (Details)
  Zins, A. H., Bauernfeind, U.. 2005. Explaining Online Purchase Planning Experiences with Recommender Websites. In: Frew, A.J. (ed.): Information and Communication Technologies in Tourism. ENTER 2005. Proceedings of the International Conference in Innsbruck, Austria, 137-258, Springer, Vienna-New York (Details)
  Floh, A.. 2005. How do we measure successful relationships?. EAISM 2nd Workshop on Relationship Marketing, 04 ¿ 05 Oct 2005, Brussels, Belgium (Details)
  Penz, E., Schlegelmilch, B.B., Stöttinger, B.. 2005. Infatuated by forged prodcuts. Why consumers knowingly buy counterfeits. Fourth International Business and Economy Conference (2005 IBEC), Waikiki, Hawaii, January 6-9 (Details)
  Mazanec, J. A.. 2005. Inferred Causation, Nonparametric Methods, and Agent-Based Simulation: Candidates for a Paradigm Shift in Marketing Science?. Invited Speech, 29th Annual Conference of the German Classification Society, March 9-11, 2005, Magdeburg (Details)
  Wieshofer, B.. 2005. International Strategic Alliance Capability, its Antecedents and Outcomes: A Conceptual Framework. International Conference on Economics and Management of Networks, Budapest (Details)
  Koller, M.. 2005. Measuring Cognitive Dissonance during the whole decision-making process of booking a holiday trip - a longitudinal investigation via diary method. ANZMAC Conference, Perth, Doctoral Colloquium (Details)
  Klausegger, C., Salzberger, T.. 2005. Messung der wahrgenommenen Erlebnisqualität - Empirische Analyse am Beispiel des Städtetourismus Wien. Workshop, Dienstleistungsmarketing 2005, FU Berlin, 24. Juni (Details)
  Dickinger, A., Heinzmann, P. and Murphy, J.. 2005. Mobile Environmental Applications. 38th Hawaii International Conference on System Sciences (HICSS-38). Hawaii, USA. (Details)
  Pollach, I./Treiblmaier, H./Floh, A.. 2005. Online Fundraising for Environmental Non-Profit-Organizations. 38th Hawaii International Conference on System Sciences (HICSS), 03 ¿ 06 Jan 2005, Big Island Hawaii, USA (Details)
  Floh, A./Kuenzel, S.. 2005. Recovery Management in E-Commerce. International Colloquium on Relationship Marketing (ICRM), 21 ¿ 24 Jun 2005, St. Johns, New Foundland, Canada (Details)
  Penz, E., Kirchler, E.. 2005. Reviewing Approach and Avoidance Tendencies in Online Shopping. 30th Annual Congress IAREP, Prague, Czech Republic, September 21-24 (Details)
  Kuenzel, S./Floh, A.. 2005. Service recovery in the Hotel industry in Cyprus: A Managerial and Customer perspective. The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, 5 -7 Jul 2005, Dublin, Ireland (Details)
  Schuh, A.. 2005. The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?. 3rd EIASM Workshop on International Strategy and Cross Cultural Management, 29.-30.9.2005, WU-Wien, Vienna (Details)
  Salzberger, T., Klausegger, C., Koller, M.. 2005. The Impact of Market Orientation and New Service Development on Corporate Performance. The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, 2005, Singapore (National University of Singapore Business School) (Details)
  Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2005. The Impact of Relationship Quality on Continuous Resource Commitment and Partner Performance in International R&D Alliances: A Conceptual Framework. Academy of International Business (AIB), Quebec City, Kanada, July 9-12. (Details)
  Mild, A., Reutterer, Th., Natter, M., Taudes, A.. 2005. Using loyality cards for target marketing - a real world experiment. Ulaanbataar, Mongolia (Details)
  Teller, Christoph gemeinsam mit Grant, David B.. 2005. Using Qualitative Methods to Complement Quantitative Research Approaches in Logistics and Supply Chain Management. Thirty-Fourth Annual Supply Chain Management Educators Conference, San Diego, October 23 (Details)
  Dickinger, A., Scharl, A. and Weichselbraun, A.. 2005. Where Do You Want to Go Today? A Media Analysis of Global Tourism Destinations. 5th International Conference on Knowledge Management (i-know 05) Graz, Austria (Details)
2004 Ambos, Björn, Ambos, Tina Claudia. 2004. Intra-organizational Transfer Capabilities: The Moderating Effects of Cultural Distance and Flow Direction, presented at. 2nd International Workshop on International Strategy and Cross-Cultural Management, Edinburgh, Großbritannien, 24.-25.9.2004. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control, conference paper,nom. for the McKinsey/SMS Best Conference papaer Award, presented at. 24th Strategic Management Society Annual Meeting, San Juan, Puerto Rico, 31.10.-3.11.2004. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2004. Developing a scale to identify and measure "Europeanness" in consumer behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business, East Lansing, MI, Vereinigte Staaten/USA, 16.09.-19.09.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2004. Euroconsumer - Myth or reality?. AIB Annual conference, Stockholm, Schweden, 10.07.-13.07.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2004. The development of "Europeanness" in consumer behavior – Stage of affairs in selected "new" EU-member countries. EIBA Annual Conference, Ljubljana, Slowenien, 05.12.-08.12.. (Details)
  Judt, Ewald. 2004. Maestro in Österreich - profitabel?. ProfitCard-Konferenz, Wiesbaden, Deutschland, 25.03.. Vortrag auf Einladung (Details)
  Judt, Ewald. 2004. Mautabrechnung über Karten. Symposia-Event Road Pricing: Vom Lkw zum Pkw?, Wien, Österreich, 20.04.. Vortrag auf Einladung (Details)
  Judt, Ewald, Komatz, Robert. 2004. Stammkundenprogramme mittels Bankkarten. Bankimpulse '04, Wien, Österreich, 22.04.-23.04.. Vortrag auf Einladung (Details)
  Kamleitner, Bernadette, Kirchler, E., Hofmann, E. 2004. The Euro: Perception of a loss in purchasing power. 29th Annual Colloquium of the International Association for Economic Psychology, SABE/IAREP Conference 2004, Philadelphia (PA), Vereinigte Staaten/USA, 15.06-18.06. (Details)
  Chini, Tina, Wehle, K., Ambos, Björn. 2004. The Headquarters-Subsidiary Trench: Tracing Perception Gaps within the MNCs. 24th Strategic Management Society Annual Meeting, San Juan, Puerto Rico, 31.10.-3.11.2004. (Details)
  Ambos, Björn. 2004. The Organizational Challenge: Transfer Capabilities and the Effectiveness of Knowledge Flows. JIBS Conference on emerging Research Frontiers in International Business, East Lansing, Vereinigte Staaten/USA, 18.9.2004. (Details)
  Stahl, Günter. 2004. Boundaryless careers: The Singaporean expatriate perspective (with C. H. Chua). Academy of International Business Conference, Stockholm, Schweden, 10.07-13.07. (Details)
  Stahl, Günter. 2004. Evaluation studies of cross-cultural training programs: A review of the literature from 1988-2000 (with M. Mendenhall, I. Ehnert, T. Kühlmann, G. Oddou, & J. Osland). Western Academy of Management Conference, Alaska, Vereinigte Staaten/USA, -. (Details)
  Stahl, Günter. 2004. Global careers. Waseda University, Tokio, Japan, 07.05. (Details)
  Stahl, Günter. 2004. Meta-Analyses of the performance implications of cultural differences in mergers and acquisitions (with A. Voigt). Academy of Management Conference, New Orleans, Vereinigte Staaten/USA, 06.08-11.08. (Details)
  Stahl, Günter. 2004. National cultural differences and capability transfer in cross-border acquisitions (with I. Björkman & E. Vaara). Academy of Management Conference, New Orleans, Vereinigte Staaten/USA, 06.08-11.08. (Details)
  Stahl, Günter. 2004. Trust dynamics in mergers and acquisitions: A case survey (with R. Larsson & I. Kremershof). Academy of Management Conference, New Orleans, Vereinigte Staaten/USA, 06.08-11.08. (Details)
  Wöckl, Jürgen, Schuster, Ulrike. 2004. Derivation of stationary optimal defensive strategies using a continuous market model. AMS Annual Conference, Vancouver, Kanada, May 26-29, 2004. (Details)
  Hofmann, Eva, Penz, Elfriede, Kirchler, Erich. 2004. Ethical investment: An explorative study for the explanation of ethical behaviour on asset markets. 29th Annual Colloquium of the International Association for Economic Psychology/ SABE-IAREP Conference, Philadelphia, Vereinigte Staaten/USA, 15.07.-18.07.. (Details)
  Hofmann, Eva, Penz, Elfriede, Kirchler, Erich. 2004. Ethisches Investment und seine Investoren: Eine explorative Untersuchung. 6. Tagung der Österreichischen Gesellschaft für Psychologie, Innsbruck, Österreich, 26.02.-28.02.. (Details)
  Schnedlitz, Peter. 2004. Handelsforschung an der Wirtschaftsuniversität Wien. Wissenschaftliche Handelsforschung, Saarbrücken, Deutschland, 17.06.-18.06.. (Details)
  Kirchler, Erich, Kamleitner, Bernadette, Hofmann, Eva. 2004. The Euro: Perception of a Loss in Purchasing Power. 29th Annual Colloquium of the International Association for Economic Psychology/ SABE-IAREP Conference, Philadelphia, Vereinigte Staaten/USA, 15.07.-18.07.. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2004. Exploration vs. Exploitation: An Empirical Re-test of Location Pulls in International R&D Investments, Conference Paper, presented at. 4th European Academy of Management Annual Meeting, St. Andrews, Großbritannien, 6.5.-8.5.2004. (Details)
  Ambos, Björn. 2004. Extra-national Technology Units: Agents of Headquarters, or Sources of Resource Power?, conference paper, presented at. Jahrestagung der Kommision Internationales Management, Ludwigshafen, Deutschland, 12.2.-14.2.2004. (Details)
  Schlegelmilch, Bodo B., Ambos, Björn, Ambos, Tina Claudia. 2004. Global Marketing und Market Knowledge: Collaboration and Management Issues, special session, presented at. AMA Winter Educators' Conference, Phoenix, Vereinigte Staaten/USA, 5.2.-9.2.2004. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2004. Revisiting Location Choice - A Replicate Extension of Kuemmerle's Framework conference paper, presented at. 30th EIBA Conference, Ljubljana, Slowenien, 5.12.-8.12.2004. (Details)
  Treiblmaier, H., Floh, A.. 2004. A Framework for Drivers and Enablers of Relationship Marketing. IADIS International Conference e-Society, 155-162, July (Details)
  Wöber, Karl W.. 2004. Accurate and Timely Information: Latest Improvements in the Compilation of City Tourism Statistics. ECT and EU Meeting, Brussels, Belgium, 5/3/2004 (Details)
  Reutterer, T.. 2004. Adaptive Kundentypologien als Entscheidungsgrundlage für CRM-Maßnahmen im Handel. Tagung Universitäre Handelsforschung im deutschsprachigen Raum, 17-19 Juni, 2004. Universität des Saarlandes, Saarbrücken (Details)
  Arami, M., Koller, M., Krimmer, R.. 2004. Akzeptanz multifunktionaler Chipkarten. Internationales Rechtsinformatik Symposion (IRIS), Salzburg, Österreich, Februar (Details)
  Zins, Andreas H., Bauernfeind, Ulrike, Del Missier, F., Venturini, A., Rumetshofer, H.. 2004. An Experimental Usability Test for Different Destination Recommender Systems. Information and Communication Technologies in Tourism. ENTER 2004 in Cairo, Egypt, January (Details)
  Salzberger, T.. 2004. An Introduction to Rasch Models for Business Studies. Workshop Introducing Rasch and Unfolding Model Applications, Leeds, Psychometric Laboratory for Health Sciences, September 14 (Details)
  Salzberger, T.. 2004. An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge. 2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia (Details)
  Reutterer, T.. 2004. Analyse des Kaufverbunds mittels Vektorquantisierung von Warenkorbdaten. Jahrestagung der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e.V., 22.-24. Januar 2004. Berlin, Deutschland (Details)
  Treiblmaier, Horst, Pinterits, Andreas, Floh, Arne,. 2004. Antecedents of the Adoption of e-Payment Services in the Public Sector. Proceedings of the 25th International Conference on Information Systems (ICIS), Washington D.C.,U.S.A., December, (Details)
  Schuh, A.. 2004. Branding in CEE - Viewed from a market globalization perspective. 30th Annual EIBA Conference, 6.12.2004, Ljubljana, Slovenia (Details)
  Zins, A.H.. 2004. Centrality of Recreational Activities: Hiking and Biking Illustrated. Leisure Futures 2005. Changing Patterns and Use of Leisure Time. Bozen, Italien, 10. - 12. November 2004 (Details)
  Mazanec, J. A.. 2004. City Travellers' Attitudes Toward Their Modes of Transport: New Methodology for Analysing Competitive Positions. Tourist Research Centre Annual Meeting, 14-17 April, 2004, University of Surrey, Guildford, UK (Details)
  Koller, M.. 2004. Cognitive dissonacne - more than a post purchase phenomenon? The explanatory power of the theory of cognitive dissonance during the whole purchase decision-making process - an empirical investigation. ANZMAC Conference, Wellington, Doctoral Colloquium (Details)
  Wöber, Karl W.. 2004. Content Analysis. WTO/IFITT - Destination Website Evaluation and Benchmarking Scheme Workshop. ENTER 2004, Cairo, Egypt, 27/1/2004 (Details)
  Salzberger, T.. 2004. Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising. 2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia (Details)
  Wöber, Karl W.. 2004. Development of Benchmarking Systems. Tourism Benchmarking Forum, Texas A&M University, College Station, USA, 15/03/2004 (Details)
  Wöber, Karl W.. 2004. Estimating the Economic Impact of City Tourism in Europe. Preliminary Findings. European Cities Tourism Research and Development Working Group Meeting, Nice, France, 09/06/2004 (Details)
  Wöber, Karl W., Gratzer, Markus. 2004. Findings of NTO Survey and Web Robot Aanalysis. European Tourism Portal Workshop on Portal Services organized by the European Travel Commission and EC3, Vienna, Austria, 07/06/2004 (Details)
  Penz, E., Stöttinger, B.. 2004. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. ACR Conference, October 7-10, 2004 Portland, Oregon USA (Details)
  Gretzel, Ulrike, Wöber, Karl W.. 2004. Intelligent Search Support: Building Search Term Associations for Tourism-Specific Search Engines. ENTER 2004, Cairo, Egypt, 27/1/2004 (Details)
  Mazanec, J. A.. 2004. IT & Tourism and the Philosophy of Science. IFITT Workshop, Vienna, 17-18 September 2004 (Details)
  Wöber, Karl W.. 2004. Latest Trends in European City Tourism. European Cities Tourism Seminar Meeting, Ljubljana, Slovenia, 28/10/2004 (Details)
  Prange, C./Bojkowsky, B./Wieshofer, B.. 2004. Networking Capability as a Prerequisite for Cooperative Innovation Success - An Individual Manager's Perspective.. IASTED-Conference, Cambridge, MIT (Details)
  Chini, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Organizational Capabilities and the Effectiveness of Knowledge Flows within Multinational Corporations, accepted for Presentation at. Academiy of International Business Annual Conference, Stockholm, Schweden, 10.-13.7.2004. (Details)
  Wöber, Karl W.. 2004. Portal Service Case Example: www.visiteuropeancities.info. European Tourism Portal Workshop on Portal Services organized by the European Travel Commission and EC3, Vienna, Austria, 07/06/2004 (Details)
  Salzberger, T.. 2004. Reconsidering the Paradigm of Measurement in Marketing Research - Critically Reviewing Recent Contributions Challenging Churchill's Paradigm. Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, November 29 to December 1 (Details)
  Floh, A.. 2004. Recovery Management in E-Commerce. British Academy of Management Annual (BAM) Conference, 30 Aug ¿ 01 Sep 2004, St. Andrews, Scotland. (Details)
  Floh, A.. 2004. Relationship Closeness - A New Way of Measuring Relationship Quality?. International Colloquium on Relationship Marketing (ICRM), 02 ¿ 04 Dec 2004, Hamilton, New Zealand (Details)
  Wöber, Karl W.. 2004. TourMIS 2004 and Beyond. European Travel Commission Research Directors Meeting, Brussels, Belgium, 28/05/2004 (Details)
  Arami, M., Koller, M., Krimmer, R.. 2004. User Acceptance of Multifunctional Smart Cards. 12th European Conference on Information Systems (ECIS), Turku, Finland, June (Details)
  Reutterer, T.. 2004. Vector Quantisation of Market Basket Data and Analysis of Cross-Category Purchase Relationships. 28th Annual Conference Gesellschaft für Klassifikation e. V.: Classification The Ubiquitous Challenge, 9-11 March, 2004. Universität Dortmund, Germany (Details)
2003 Judt, Ewald. 2003. Bargeldlos zahlen an der Zapfsäule. Internationales Fachforum Sprit & Convenience, Salzburg, Österreich, 11.06.. Vortrag auf Einladung (Details)
  Ambos, Björn. 2003. Offshore Centers of Excellence: Social Control and Success. Copenhagen Business School, research seminar, Copenhagen, Dänemark, 9.1.2003. (Details)
  Ambos, Björn. 2003. Offshore Centers of Excellence: Social Control and Success. Bocconi University, Research Seminar, Milan, Italien, 24.10.2003. (Details)
  Hofmann, Eva, Kirchler, Erich. 2003. Ethical investment. A concept of an experimental comparison of three models concerning ethical behaviour on asset markets. CEEL Workshop, Trento, Italien, 16.05.-17.05.. (Details)
  Brandstätter, Eduard, Hofmann, Eva. 2003. Euro: Currency and symbol. Resume.. IAREP Workshop ‘Euro: Currency and Symbol’, Wien, Österreich, 03.07-05.07.. (Details)
  Ambos, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2003. Benefiting from Subsidiary Knowledge: An Empirical Investigation of Reverse Knowledge Transfer, competitive paper, presented at. Academy of International Business Annual Conference, Monteray, Vereinigte Staaten/USA, 5.7.-8.7.2003. (Details)
  Schlegelmilch, Bodo B., Ambos, Björn, Pattera, M.. 2003. Multi-Utility: Strategic Option in deregulated Markets? An Empirical Assessment using Conjoint Measures, competitive paper, presented at. 3rd European Academy of Management, Milan, Italien, 3.4.-5.4.. (Details)
  Ambos, Björn. 2003. National Culture and Innovation: R&D Laboratory Performance and Location Choice, presented at the. Academy of International Business Junior Faculty Consortium, Monteray, Vereinigte Staaten/USA, 5.7.-8.7.2003. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2003. The Impact of National Culture on R&D Laboratory Performance and Location Choice: An Empirical Investigation, competitve paper, presented at. 23rd Strategic Management Society Annual Conference, Baltimore, Vereinigte Staaten/USA, 9.11.-12.11.2003. (Details)
  Ambos, Björn. 2003. The Internationalization of Corporate R&D in German Firms, conference paper, presented at. 29th European International Business Academy, Copenhagen, Dänemark, 11.12.-13.12.2003. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2003. Are you ready to learn from your offshore affiliates?. University of Ljubljana Research Seminar, Kranjska Gora, Slowenien, 20.-21.6.2003. (Details)
  Dolnicar, Sara. 2003. 'Yes' or 'No'? Is Binary Format a Satisfactory Compromise for Three-Way Brand Image Surveys?. Marketing Science 2003, Maryland, USA (Details)
  Zins, Andreas H.. 2003. Adapting to Cognitive Styles to Improve the Usability of Travel Recommendation Systems. ENTER 2003 Helsinki, 30/01/2003 (Details)
  Mild, Andreas, Reutterer, Thomas. 2003. Analysis of cross-category and inter-temporal purchase relationships in market basket data. 32nd EMAC Conference, May 20-23, 2003, Glasgow, Scotland (Details)
  Dolnicar, Sara. 2003. Brand image instability - a methodological artifact?. Invited talk in the special session on the coninutation of the work of Ehrenberg and Bass at ANZMAC, Adelaide, Australia, 1.-3. December (Details)
  Penz, E., Stöttinger, B.. 2003. Brands and Counterfeits - What do they have in common?. EMAC Annual Conference, Strathyclyde, UK (competitive paper, on CD-ROM) (Details)
  Mazanec, Josef A.. 2003. BWL, WU und Wissenschaftsauffassung: Einige (provokante?) Basiswerturteile zur Suche nach Wissenschaftspartnern. Wirtschaftsuniversität Wien, Februar (Details)
  Wöber, Karl W.. 2003. City Tourism: European Cities Tourism's Network of Cities. 2nd Meeting of the WTO Task Force for Destination Management, Berlin, Germany, 06/03 (Details)
  Dolnicar, Sara, Leisch, Friedrich. 2003. Data-driven Market Segmentation - A Structure-based Conceptual Framework for Managerial Decision Support. ANZMAC, Adelaide, Australia, 1.-3. December (Details)
  Wöber, Karl W.. 2003. DIETORECS: Travel Advisory for Multiple Decision Styles. ENTER 2003, Helsinki, Finland, 29/01/2003 (Details)
  Kuester Sabine. 2003. Diffusion und Durable Consumer Goods in Europe: A Comparative Study. Research Symposium, Vienna University of Economics and Business Administration (Austria), May 2003 (Details)
  Treiblmaier, H., Floh, A., Pollach, I., Kotlowski, M.. 2003. E-Branding Strategies of Non-Profit Organizations. Americas Conference on Information Systems (AMCIS), August 4-5, Tampa, Florida, USA (Details)
  Sinkovics, R.R., Penz, E.. 2003. Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. 6th McGill International Entrepreneurship Conference, September 19-22, 2003, Ulster, Northern Ireland (Details)
  Sinkovics, R.R., Penz, E.. 2003. Empowerment of SME Websites - Development of a Web-Empowerment Scale and Preliminary Evidence. 6th McGill International Entrepreneurship Conference, September 19-22, Ulster, Northern Ireland (Details)
  Dolnicar, Sara, Grabler, Klaus. 2003. Evaluating Geographical Target Markets - an Aggregated Portfolio Approach for Improved Managerial Decision-Making. 9th Annual Conference of the Asia Pacific Tourism Association (APTA), Sydney, Australia, 6.-9. July (Details)
  Wöber, Karl W.. 2003. Evaluation of DMO Web Sites through Interregional Tourism Portals: A European Cities Tourism Case Example. ENTER 2003, Helsinki, Finland, 29/01/2003 (Details)
  Meier-Pesti, K. Penz, E.. 2003. Female Risk-Aversion in Financial Decision Making - Effects of Sex Role Stereotypes?. EMAC Annual Conference, Strathclyde, UK (Details)
  Meier-Pesti, K. Penz, E.. 2003. Genes or Socialisation: Effects of Sex Role Stereotypes on Financial Risk Taking. EACR, June 4-7, Dublin, Ireland (Details)
  Wagner, David M.. 2003. Heterogeneous Market Research Information in Tourism. XII International Tourism and Leisure Symposium Barcelona (Details)
  Wagner, David M.. 2003. Heterogeneous Market Research Information in Tourism: Implementing Meta-Analytical Harmonization Procedures in a Visitor Survey Database. ENTER Conference in Helsinki, Finland, 2003-29-01 (Details)
  Dolnicar, Sara, Schösser, Christina M.. 2003. Market Research in Austrian NTO and RTOs: Is the Research Homework Done Before Spending Marketing Millions?. 13th International Research Conference of the Council for Australian University Tourism and Hospitality Education (CAUTHE), Coffs Harbour, Australia, 5.-8. February (Details)
  Mazanec, Josef A.. 2003. New frontiers in tourist behavior research: Causal inference from nonexperimental data. IAST Conference, Savonlinna, Finland, July (Details)
  Wöber, Karl W.. 2003. Presentation of new ETC modules and data input features on TourMIS. ETC-TourMIS Workshop Meeting, Oslo, Norway,17/06/2003 (Details)
  Wöber, Karl W.. 2003. Presentation of the European Cities Tourism B2C Website. General Assembly Meeting of European Cities Tourism, Gothenborg, Sweden, 18/06/2003 (Details)
  Treiblmaier, H., Floh, A.. 2003. Problems and Potential Solutions Pertaining to the Collection of Electronic Customer Data as a Starting Point for Personalised eCRM. 11th International Colloquium in Relationship Marketing, Cheltenham, UK (Details)
  Zins, Andreas H., Bauernfeind, Ulrike. 2003. Profiling City Tourists by Information Portfolio Segmentation. Travel and Tourism Research Association (TTRA) Conference 2003, Glasgow, Scotland, September (Details)
  Penz, E., Kirchler, E.. 2003. Purchasing in the Net. A Simulation Based Survey on Affective Factors of Online Shopping. IAREP Workshop on E-Commerce, University of Bologna, September 11-13, Rimini, Italy (Details)
  Dolnicar, Sara. 2003. Risk Perceptions, Expectations, Disappointments and Information Processing Tendencies of One- and Two Star Hotel Guest - is There a Market for Low Star Hotel Categories in Austria?. Third Symposium of Consumer Psychology of Tourism, Hospitality and Leisure, Melbourne, Australia, 5.-8. January (Details)
  Wöber, Karl W.. 2003. Sehenswürdigkeiten und Besucherzahlen. Messung, Entwicklung und Vergleich mit dem online Managementinformationssystem TourMIS. Wiener Tourismusverband, Vienna, Austria, 12/12/2003 (Details)
  Dolnicar, Sara. 2003. Simplifying three-way questionnaires - Do the advantages of binary answer categories compensate for the loss of information?. ANZMAC, Adelaide, Australia, 1.-3. December (Details)
  Schlegelmilch, B.B., Chini, T.C.. 2003. Strategic Value Discipline and Knowledge Management. An Empirical Investigation. European Academy of International Business (EIBA). Copenhagen, Denmark, December 11-13 (Details)
  Schlegelmilch, B.B., Chini, T.C.. 2003. Strategic Value Discipline and Knowledge Management: An Empirical Investigation, submitted to the European International Business Academy 2003. European International Business Academy (Details)
  Treiblmaier, H., Fuchs, S., Scharl, A., Floh, A.. 2003. Targeting new Customer Segments with Innovative Solutions: Application Service Providing for the Energy Management Sector. 11th European Conference on Information Systems (ECIS) (Details)
  Sinkovics, R.R., Salzberger, T.. 2003. Technophobia as a Hindrance to International Innovation Diffusion - A Multinational Investigation of Construct Equivalence. 29th EIBA Conference, December 11-13, 2003, Copenhagen Business School, Denmark (Details)
  Bauernfeind, Ulrike. 2003. The Evaluation of a Recommendation System for Tourist Destination Decision Making. PhD Workshop at the ENTER conference 2003 in Helsinki, Finland, January (Details)
  Bauernfeind, Ulrike. 2003. The Evaluation of a Recommendation System for Tourist Destination Decision Making. Pre-doctoral Workshop at the ESADE conference 2003 in Barcelona, Spain, April (Details)
  Wöber, Karl W.. 2003. The Foundation of an Online System of Urban Tourism Statistics by a Network of City Tourism Managers in Europe. 54th Session of the International Statistical Institute, Berlin, Germany, 19/08/2003 (Details)
  Ambos, Björn. 2003. The Internationalization of Corporate R&D in German Firms, conference paper. European International Business Academy, Copenhagen, Dänemark, 11.-13.12.03. (Details)
  Wöber, Karl W.. 2003. The Official Guide to Europe: European Cities Tourism's Very Own Consumer Site. European Cities Tourism Network Meeting & Seminar, Jersey, UK, 27/02 (Details)
  Koller, M.. 2003. The theory of cognitive dissonance and its impact on consumer behaviour (work in progress). 12th EDAMBA Summer School, Soréze, France (Details)
  Dolnicar, Sara. 2003. Tracking Data-Driven Market Segments. Third Symposium of Consumer Psychology of Tourism, Hospitality and Leisure, Melbourne, Australia, 5.-8. January (Details)
  Thyne, M., Zins, Andreas H.. 2003. Validating a Guttman-Type Social Distance Scale for Explaining Residents' Attitudes Towards Tourism. 3rd Symposium on the Consumer Psychology of Tourism, Hospitality and Leisure, Melbourne, Australia, 05-08/01/2003 (Details)
  Dolnicar, Sara, Otter, Thomas. 2003. Which Hotel Attributes Matter? A Review of Previous and a Framework for Future Research. 9th Annual Conference of the Asia Pacific Tourism Association (APTA), Sydney, Australia, 6.-9. July (Details)
  Dolnicar, Sara, Fluker, M.. 2003. Who's Riding the Wave? An Investigation into Demographic and Psychographic Characteristics of Surf Tourists. 13th International Research Conference of the Council for Australian University Tourism and Hospitality Education (CAUTHE), Coffs Harbour, Australia, 5.-8. February (Details)
2002 Judt, Ewald, Komatz, Robert. 2002. Stammkunden- und Bonusprogramme in Österreich. Bankkarten-Forum, Frankfurt/Main, Deutschland, 12.09.. Vortrag auf Einladung (Details)
  Ambos, Björn. 2002. When being close don't help: About Social Control and Success in Offshore Centers of Excellence. University of Melbourne Research Seminar, Melbourne, Australien, 28.10.2002. (Details)
  Schnedlitz, Peter, Teller, Christoph. 2002. EuroCalculus. Scienceweek, Wien, Österreich, 08.06. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2002. Coordinating International R&D through Cross-Cultural Teams: An Empirical Investigation of Selected Contingency Factors, Conference Paper presented at. Jahrestagung der Kommission Internationales Management, Graz, Österreich, 15.2.-16.2.. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2002. The Use of International R&D Teams - An Empirical Investigation of Selected Contingency Factors, competitive paper,nominated for the McKinsey/SMS Best Conference Paper Award, presented at. Strategic Management Society Annual Meeting, Paris, Frankreich, 22.9.-25.9.2002. (Details)
  Dolnicar, Sara. 2002. A Review of Unquestioned Standards in using Cluster Analysis for Data-driven Market Segmentation. ANZMAC, Melbourne, Australia, 2.-4. December (Details)
  Meyer, D., Buchta, Ch., Karatzoglou, A., Leisch, F., Hornik, K.. 2002. A Simulation Framework for Heterogeneous Agents. 8th International Conference on Computing in Economics and Finance, Aix-En-Provence, France, 27.06-29.06.2002 (Details)
  Zins, Andreas H.. 2002. A Webscape Framework for Experience Goods and its Implications for various User Responses. eCTRL Workshop on "User modelling and decision making in Travel and Tourism Emergent Systems", Trento, 9. - 10. April 2002 (Details)
  Dolnicar, Sara. 2002. Activity-based market subsegmentation of cultural tourists . 12th International Research Conference of the Council for Australian University Tourism and Hospitality Education (CAUTHE), Fremantle, Australia, 6.-9. February (Details)
  Salzberger, T., Holzmüller, H.H.. 2002. An Investigation of Construct Validity and Cross-National Comparability - A Five-Country Study of Export Information Usage in the UK, Austria, Germany, the United States, and New Zealand. In: Souchon, A.L., Durden, G.R., Diamantopoulos, A., Axinn, C.N. (eds.): Proceedings of the 31st EMAC conference, Braga, Portugal, May 28-31 (Details)
  Salzberger, T., Klausegger, C.. 2002. An Investigation of the Construct of Customer Satisfaction with a Shopping Centre in Prague. Proceedings of the 31st EMAC conference, Braga, Portugal, May 28-31 (Details)
  Reutterer, Thomas, Mild, Andreas. 2002. Analyzing Qualitative Data with Quantitative Methods? An Illustration using Personalized Recommendation Techniques. 1st International Workshop on Qualitative Research in Marketing and Management, April 8-14, 2002, Vienna, Austria (Details)
  Kuester Sabine. 2002. Choice between Process and Product Innovation,. Research Seminar, Marketing Department, New York University (USA), September 2002 (Details)
  Wagner, David M.. 2002. Comparing European Cities Tourism Guest Surveys. An Intelligent Meta-Analytical Approach. European Cities Tourism's International Conference in Vienna, Austria, 2002-06-20 (Details)
  Mitsche, Nicole. 2002. Conceptualization of an Intelligent Travel Web Site Recommendation System. Presentation, TTRA Canada, Edmonton, 29.09.-01.01.2002 (Details)
  Floh, A.. 2002. Customer Retention on the WWW. ESRC Doctoral Workshop, 08. Sep. 2002, London, UK (Details)
  Wöber, Karl W.. 2002. Decision Modelling and User Requirements in Tourism Recommendation Systems. DieToRecs IST-2000-29474 review meeting for the European Commission, Brussels, Belgium, 02/07/2002 (Details)
  Solberg, C. A., Stöttinger, B., Yaprak, A.. 2002. Developing a Framework for International Price Setting from a Contingency Perspective. EMAC Annual Conference, Braga, Portugal (Details)
  Holzmüller, H.H., Salzberger, T.. 2002. Die betriebliche Nutzung von Exportinformation - Ergebnisse einer Studie in fünf Staaten. Vortrag im Rahmen der Jahrestagung der Kommission Internationales Management des Verbandes der Hochschullehrer für Betriebswirtschaft e.V vom 15. - 16. Februar 2002, Graz (Details)
  Kotzab, Herbert, Grant, David Bruce, Reutterer, Thomas. 2002. Efficient Consumer Response and Business Excellence - Findings from the Austrian grocery supply chain. 3rd Multinational Alliance for the Advancement of Organisational Excellence (MAAOE) International Conference, September 11-13, 2002, Paisley Business School, University of Paisley, Scotland (Details)
  Wöber, Karl W.. 2002. European Cities Tourism B2C Site: An Internet Portal for City Tourists. European Cities Tourism Administration Board Meeting, Tarragona, Spain, 07/03/2002 (Details)
  Wöber, Karl W.. 2002. First comparative findings of the Eurocity Project & Trends in European Cities 2001. European Cities Tourism Administration Board Meeting, Torino, Italy, 07/11/2002 (Details)
  Dolnicar, Sara. 2002. Fully nonparametric brand attribute perception monitoring - Accounting for segmentation, positioning and competition simultaneously. Marketing Science, Edmonton, Canada, 27.-30. June (Details)
  Schuh, A.. 2002. Globalisierung als Diffusionsprozess: Untersucht am Beispiel der Verbreitung westlicher Markenartikel in Mittel- und Osteuropa. Proceedings der WU-Jahrestagung 2002, Wirtschaftsuniversität Wien (Details)
  Ambos, B., Reitsperger, W.. 2002. Governing Knowledge Processes in MNCs: The Case of German R&D Units Abroad. 28th EIBA Annual Conference, Athens, Greece, 8.-10.12.2002 (Details)
  Wagner, David M.. 2002. Harmonizing European City Tourism Statistics. Poster Presentation, phd Workshop ENTER 2002, Innsbruck, Austria, 22/01/2002 (Details)
  Penz, E.. 2002. If you have Knowledge, why don't you let others light their candles in it? Motivational aspects of sharing knowledge. IAREP 2002 Conference (International Association for Research in Economic Psychology), June 30 - July 4, 2002, Turku, Finland (Details)
  Dolnicar, Sara. 2002. Integrative nonparametric testing for structural change of object perception. Presentation at the Annual meeting of the Psychometric Society, Chapel Hill, North Carolina, USA, 20.-23. June (Details)
  Mazanec, Josef A.. 2002. Introducing Learning and Adaptivity into Web-Based Recommender Systems for Tourism and Leisure Services. Tourist Research Centre Annual Meeting, Barcelona, 21-24 March, 2002 (Details)
  Klausegger, C./Scharitzer, D.. 2002. Kundenzufriedenheitsmessung in österreichischen Nonprofit Organisationen - Ausgewählte Ergebnisse einer empirischen Studie aus dem Gesundheits- und Pflegebereich. 11. Workshop Dienstleistungsmarketing FernUniversität Hagen (6.-8. Juni 2002) (Details)
  Grabler, Klaus. 2002. Marketing Tourism Destinations. CISET, Master in Economia e Gestione del Turismo, Venedig, 26/03/2002 (Details)
  Klausegger, C./Scharitzer, D.. 2002. Marketingorientierung in Nonprofit Organisationen - Entwicklung eines Messmodells und empirische Prüfung am Beispiel des österreichischen Kultursektors. 5. Internationales Colloquium der NPO-Forscher, Johannes Kepler Universität (17.-19. April 2002) (Details)
  Klausegger, C./Scharitzer, D.. 2002. Marketingorientierung in NPOs - Status Quo und Entwicklungsperspektiven. Workshop, 23. Mai 2002, CS Pflege- und Sozialzentrum, Wien (Veranstalter Nonprofit Institut) (Details)
  Floh, A.. 2002. Measuring the Psychological Determinants of Customer Retention in an E-Commerce Environment. EDAMBA Summerschool, 24. Juli 2002, Near Auch, France (Details)
  Floh, A.. 2002. Measuring the Psychological Determinants of Customer Retention on the WWW. Proceedings of the British Academy of Management (BAM) Annual Conference, 9 - 11 Sep. 2002, London, UK (Details)
  Klausegger, C./Scharitzer, D.. 2002. Mit Marketing mehr Erfolg für NPOs? - Das Marketingbewusstsein in österreichischen Kranken- und Pflegeanstalten. Entwicklung eines Messmodells und empirische Prüfung der Marketingorientierung von NPOs am Beispiel österreichischer Krankenhäuser, Alten- und Pflegeheime, WU-Jahrestagung 2002 (6.-7. November 2002) (Details)
  Dolnicar, Sara. 2002. Profiling Vacation Segments with an Environmental Protection Attitude - A Strategic Marketing Approach Towards Sustainability. 8th Annual Conference of the Asia Pacific Tourism Association (APTA), Dalian, China, 10. -13. July (Details)
  Mitsche, Nicole. 2002. Quo Vadis: Conceptualization of a Global Trip Planning Recommender System for Tourism Recommender Systems. Poster Presentation, phd Workshop ENTER 2002, Innsbruck, Austria, 01/2002 (Details)
  Schuh, A./Ferencikova, S.. 2002. Regionalization in Central and Eastern Europe from a Western MNC¿s Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 10th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 16 (Details)
  Wöber, Karl W.. 2002. Rolle von IT im Tourismus. Enabler oder Reliever?. Gastreferat am Institut für Öffentliche Dienstleistungen und Tourismus. Universität St. Gallen, Schweiz, 14/11/2002 (Details)
  Hasenauer, R., Aigner, W., Berndorfer, J., Kurz, A., Meinhard, D., Stockhammer, C.. 2002. Rollen und Funktionen in erfolgreichen Kooperationen von Wirtschaft und Forschung aus der Sicht des Forschungsbereichs Hochtechnologiemarketing. WU Jahrestagung November (Details)
  Mitsche, Nicole. 2002. Search and Optimal Selection of Recommendation Systems on the Internet. Presentation, NLTeC Seminar Series, National Laboratory for Tourism and eCommerce, University of Illinois at Urbana-Champaign, USA, 04.09.2002 (Details)
  Haghirian, P., Chini, T.C.. 2002. Storytelling: Transferring Tacit Corporate Knowledge in Different Cultures. Proceedings of EURAM 2002 (IInd Annual Conference on Innovative Research in Management), May 9 - 11, Stockholm, Sweden (Details)
  Haghirian, Parissa. 2002. Storytelling: Transferring Tacit Corporate Knowledge in Different Cultures. Proceedings of EURAM 2002 (IInd Annual Conference on Innovative Research in Management), May 9 - 11, 2002, Stockholm, Sweden (Details)
  Dolnicar, Sara. 2002. Strategic Brand Image Analysis for Heterogeneous Markets - Applying Dynamic Perceptions based Market Segmentation (dynPBMS) to Dishwashing Brand Data. ANZMAC 2002, Melbourne, Australia, 2.-4. December (Details)
  Wöber, K. W.. 2002. Success Factors of European Hotel Web Sites. ENTER 2002, Innsbruck, Austria, 24/01/2002 (Details)
  Wöber, Karl Walter, Scharl, Arno, Natter, Martin, Taudes, Alfred. 2002. Success Factors of European Tourism Web Sites. 9th International Conference on Information Technology and Travel & Tourism (ENTER-2002), Vienna, Austria (Details)
  Zins, Andreas. 2002. Targeting Novice Visitors in City Tourism by Information Portfolio Segmentation. International City Tourism Conference (ICTC), Wien, 19.-21. Juni 2002 (Details)
  Wöber, Karl W.. 2002. The Assessment and Evaluation of Marketing Strategies by City Tourism Managers. International City Tourism Conference (ICTC), Vienna, Austria, 21/06/2002 (Details)
  Wöber, Karl W.. 2002. The Assessment of Tourism and Leisure Trends by Means of On-Line Management Information Systems. Leisure Futures Conference, Innsbruck, Austria, 13/04/2002 (Details)
  Wöber, Karl W.. 2002. The European Cities Tourism B2C Site - Status of Development. European Cities Tourism Administration Board Meeting, Torino, Italy, 07/11/2002 (Details)
  Bauernfeind, Ulrike, Wöber, Karl Walter, Scharl, Arno, Bauer, Christian, Natter, Martin, Taudes, Alfred. 2002. The Evaluation of City Tourist Offices' Web Sites. International City Tourism Conference 2002, Vienna, Austria (Details)
  Floh, A., Treiblmaier, H.. 2002. The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing . International Colloquium in Relationship Marketing, September (Details)
  Grabler, Klaus. 2002. The future of the winter sports resorts in Austria: the Good (infrastructure), the Bad (economic situation) and the Ugly (customer wishes). WTO congress on snow tourism and winter sports, Andorra,12/04/2002 (Details)
  Tüchler, R., Frühwirth-Schnatter, S., Otter, T.. 2002. The Heterogeneity Model in its Special Cases - An Illustrative Comparison. 17th International Workshop on Statistical Modelling, Chania, Greece (Details)
  Floh, A.. 2002. The Importance of Psychological Constructs Measuring E-Loyalty. ANZMAC Doctoral Colloquium, 30. Nov. 2002, Deakin University, Melbourne, Australia (Details)
  Sinkovics, R.R., Salzberger, T.. 2002. The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations - A Multinational Investigation of Construct Equivalence. Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference (ANZMAC)m Melbourne, Autralia, December 1-4 (Details)
  Otter, T., Frühwirth-Schnatter, S., Tüchler, R.. 2002. Unobserved Preference Changes in Conjoint Analysis. 26th Convention of the German Classification Society, Mannheim (Details)
  Otter, T., Frühwirth-Schnatter, S., Tüchler, R.. 2002. Unobserved Preference Changes in Conjoint Analysis. Marketing Science Conference, Edmonton, Alberta (Details)
  Grabler, Klaus, Zins, Andreas. 2002. Vacation trip decision styles as basis for an automated recommendation system: lessons from observational studies. ENTER Conference 2002, Innsbruck, Jänner (Details)
2001 Schnedlitz, Peter. 2001. International Trends in European Retailing - Visiting Professor. MBA Programme, Keio University, Tokyo, Japan, 25.10.-26.10.. (Details)
  Rachman, David, Schnedlitz, Peter. 2001. Retail Research. Retail Marketing Society, Williams Club, New York, Vereinigte Staaten/USA, 13.12. (Details)
  Broskwa, Sebastian, El Sehity, Tarek, Hofmann, Eva, Kirchler, Erich, Roland-Lévy, Christine. 2001. Euro price estimation: Testing the impact of social representations on perceptions of the New European currency. 26th Annual Colloquium of the International Association for Economic Psychology/ IAREP Conference, Bath, Großbritannien, 06.09.-10.09.. (Details)
  Hofmann, Eva, Kirchler, Erich, Maciejovsky, Boris. 2001. Investor behaviour dependency on past events in the context of asset market duration. 26th Annual Colloquium of the International Association for Economic Psychology/ IAREP Conference, Bath, Großbritannien, 06.09.-10.09.. (Details)
  Klausegger, C., Salzberger,T., Scharitzer, D.. 2001. 'Neue Verwaltung' - Zufriedene Bürger, positives Image? Analyse der Kundenzufriedenheit bei Finanzämtern unter Berücksichtigung der unterschiedlichen Einstellungen zur öffentlichen Verwaltung. 8. Dienstleistungsworkshop, Innsbruck, 1.-3. Februar (Details)
  Mazanec, Josef. 2001. 'The AE as a theory generator'. Starting simple or (midly) complex? Real, artificial or 'artireal'?. SFB-Workshop, 2.-3. Juli, Wien (Details)
  Scharl, A., Natter, M., Wöber, K.W., Taudes, A.. 2001. An Analysis of European Tourism Web Sites. Symposium on E-commerce, Otaru University of Commerce (Details)
  Mazanec, Josef, Mild, Andreas. 2001. Artifical * (Firm + Consumer Market) = It Works, Just Do It. Or: House of Quality meets boundedly rational consumers. SFB-Adaptive Friday, 2.3.2001, Wien (Details)
  Dolnicar, Sara. 2001. Challenges for Tomorrow's Tourism Education: The Case of Austria. APTA 2001, Manila, Philippines, June 4-7, 2001 (Details)
  Mild, Andreas, Reutterer, Thomas. 2001. Collaborative Filtering Methods for Binary Market Basket Data Analysis. 6th International Computer Science Conference on Active Media Technology (AMT), December 17-20, 2001, Hong Kong, China (Details)
  Reutterer, Thomas, Mild, Andreas. 2001. Collaborative Filtering Methods for Market Basket Data Analysis - A Monte Carlo Study. INFORMS Marketing Science Conference, July 5-8, 2001, Wiesbaden, Germany (Details)
  Wöber, K. W., Scharl, A., Taudes, A., Natter, M., Bauer, C.. 2001. Content-Analyse eTourism: Touristische Webauftritte im Vergleich. Europäisches Forum Alpbach, Alpbach, Austria, 22/08/2001 (Details)
  Dolnicar, Sara. 2001. Data-Driven Market Segmentation in Tourism - New Concepts for Improved Insights . Victoria University, Wellington, New Zealand, November 11 (Details)
  Sonnek, A. , Korunka, C., Scharitzer, D.. 2001. Developing a model of the relationship between customer satisfaction and job satisfaction in public service organizations. Vortrag bei der IEMS 2002 in Cocoa Beach, Florida, 11th-13th March 2002 (Details)
  Wöber, Karl. 2001. DieToRecs: Objectives, Activities and Deliverables in Workpackage 2. DieToRecs Workshop Meeting, Innsbruck, Austria. 16/07/2001 (Details)
  Bauernfeind, U., Schösser, C., Wöber, K.W.. 2001. Evaluation of City Tourism Web Sites in Europe. FECTO Administration Board Meeting, Zagreb, Croatia (Details)
  Zins, A. H.. 2001. Evaluierung der touristischen Infrastruktur im Nationalpark Hohe Tauern. Symposion: Forschung im Nationalpark Hohe Tauern, 15. November 2001, Kaprun (Details)
  Dolnicar, Sara. 2001. Friendliness, Cleanliness and a Rich Breakfast Buffet - Factors for a Market Oriented Hotel Grading Scheme in Austria. University of Otago, Dunedin, New Zealand, November 20 (Details)
  Dolnicar, Sara. 2001. Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS). EMAC 2001, Bergen, Norway, Mai 8-11, 2001 (Details)
  Wöber, Karl. 2001. Identifying Competing Tourism Destinations Using A Group Decision Support System. ENTER 2001, Montreal, Canada, 25/04/2001 (Details)
  Dolnicar, Sara. 2001. Illustration of new concepts of data-driven market segmentation using survey data from European tourism and cosmetics industry . University of Otago, Dunedin, New Zealand, November 20 (Details)
  Dolnicar, Sara, Leisch, F.. 2001. Knowing what you get - a conceptual clustering framework for increased transparency of market segmentation studies. Marketing Science 2001, Wiesbaden, Germany, June 5-8, 2001 (Details)
  Zins, Andreas. 2001. Kulturparks: Konzeptionen und deren Bedeutung für Tourismus- und Regionalentwicklung. Internationale Arbeitstagung der Deutschen Gesellschaft für Volkskunde: 'Inszenierte Erlebniswelten', 25. und 26. März 2001, Lüneburg (Details)
  Wöber, Karl. 2001. Learning from (New) Information System Sources. DieToRecs Workshop Meeting, Innsbruck, Austria. 16/07/2001 (Details)
  Schuh, Arnold, Mayrhofer, Wolfgang, Ferencikova, S.. 2001. Management Research in the New Europe: Is There a Need for a Specific Central and East European Perspective?. In: Ricart et al. (eds.): Proceedings of the Founding Conference of the European Academy of Management, IESE, Barcelona (Details)
  Schuh, Arnold, Damova, E.. 2001. Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 9th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 11 (Details)
  Wöber, Karl. 2001. Market Research Opportunities for City Tourism Organisations: How can we build a learning environment for the next decade?. FECTO Conference 2001, Heidelberg, Germany, 21/06/2001 (Details)
  Schuh, Arnold. 2001. Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization. In: Ferencikova, S. et al. (eds.): Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 (Details)
  Penz, E., Sinkovics, R.R.. 2001. Money Matters - A Social Representations Approach for the Investigation of Consumer Attitudes towards Electronic Payment Systems. 30th EMAC Conference, 8-11 Mai, 2001, Bergen, Norwegen (Details)
  Sonnek, A. , Scharitzer, D., Korunka, C.. 2001. Monitoring quality of organizational changes in public service organisations: The development of a survey instrument. Vortrag bei der Qualita2001 in Annecy/France, 22nd-23rd March 2001 (Details)
  Mazanec, Josef. 2001. Opportunities for learning from customer behavior. DieToRecs Meeting, 16.-17. Juli, Innsbruck (Details)
  Mazanec, Josef. 2001. Our common goal of building an adaptive system. What does it mean for our agenda in WP2?. DieToRecs Meeting, 16.-17. Juli, Innsbruck (Details)
  Mazanec, Josef. 2001. Perceptions-Based Market Structure Analysis. UC Berkeley Invitational Choice Symposium, Workshop on Market Structure, University of California, Berkeley CA, USA, 1.-5. Juni (Details)
  Mitsche, Nicole. 2001. Personalised Travel Counselling Systems: Providing Decision Support Features for Travellers. Poster Presentation, phd Workshop ENTER 2001, Montreal, Canada, 04/2001 (Details)
  Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2001. Pricing in International Markets - A Contingency Approach. 27th EIBA Annual Conference, Paris (Details)
  Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a Concept on the Test - Consumer Decision Styles in Austria. 2001 Annual Conference of EMAC (European Academy of Marketing), Bergen, Norway. (Details)
  Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a concept on the test - consumer decision styles in Austria. 30th EMAC Conference, May 8-11, 2001, Bergen, Norway (Details)
  Korunka, Ch., Scharitzer, D., Sonnek, A.. 2001. Quality in the Public Sector: The development of an integrative instrument for the measurement of employee- and customer perceptions. Vortrag beim 10th European Congress on Work and Organizational Psychology, Prag, Tschechische Republik, Mai 2001 (Details)
  Schuh, Arnold. 2001. Strategic Change During the Internationalization of the Firm. Proceedings of the 27th Annual Meeting of the European International Business Academy, Paris, 13.-15. Dezember (Details)
  Kuester Sabine. 2001. Technology Adoption in Second Generation Broadband Technology. Internet Broadband 2001, Expert Panel Conference at New York University (USA), April 2001 (Details)
  Mazanec, Josef. 2001. The ACM experimental series: Starting with marketing-only experiments. SFB-Workshop, 25. September 2001, Wien (Details)
  Wöber, Karl. 2001. The ETC Site on TourMIS. An On-line Management Information System for the European Travel & Tourism Industry. ETC Research Director's Meeting, Maastricht, The Netherlands, 15/02 (Details)
  Kreuz, P., Schlegelmilch, B.B.. 2001. The Future of Speech Recognition Technology: A Survey of International Experts. Conference of the International Academy of E-Business, San Francisco (Details)
  Sinkovics, R.R., Penz, E.. 2001. The Love-Hate Relationship between Residents and Tourists from Different Cultural Backgrounds. IAREP 2001 Conference (International Association for Research in Economic Psychology), 6-11 September 2001, Bath, UK (Details)
  Zins, Andreas. 2001. Timing and contextual effects on satisfaction measurement. ACR Europe Berlin, 20.-23. Juni 2001. Berlin (Details)
  Wöber, K. W.. 2001. Trends in European City Tourism. European Cities Tourism Administration Board Meeting, Dijon, France, 02/11/2001 (Details)
  Otter, Th., Frühwirth-Schnatter, S., Tüchler, R.. 2001. Unobserved Preference Changes in Metric Conjoint Analysis. Paper presented at the Conference on Bayesian Applications and Methods in Marketing (BAMMCONF), Fisher College of Business, Ohio State University, November/December (Details)
  Wöber, Karl. 2001. Wer gewinnt und wer verliert beim Kampf um Kredite nach 'Basel II'. Teilnahme an der Podiumsdiskussion 'Gewinner und Verlierer', Hotelsymposium 'Harte Zeiten für Hoteliers', Palais Eschenbach, Vienna, Austria, 21/09/2001 (Details)
2000 Maciejovsky, Boris, Hofmann, Eva, Helmenstein, Christian, Kirchler, Erich. 2000. Rationale Entscheidungsfindung auf experimentellen Finanzmärkten? 42. Kongress der Deutschen Gesellschaft für Psychologie. 42. Kongress der Deutschen Gesellschaft für Psychologie. DGfPs, Jena, Deutschland, 24.09.-28.09.. (Details)
  Salzberger, T.. 2000. An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity. Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast (Details)
  Salzberger, T., Holzmüller, H.H., Souchon, A.L., Diamantopoulos, A., Axinn, C., Durden, G.R.. 2000. An exploratory cross-national assessment of antecedents to export information use. Proceedings of the 29th European Marketing Academy (EMAC) Conference, Rotterdam, NL, May 23-26 (Details)
  Dolnicar, Sara. 2000. Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity. Second Symposium on the Consumer Psychology of Tourism, Hospitality, and Leisure (CPTHL), Vienna University of Economics & Business Adminstration (WU Wien), July 6-9 (Details)
  Klausegger C./Scharitzer D.. 2000. Best Practice an der Kundenfront - Möglichkeiten und Grenzen der Leistungsevaluation aus Kundensicht. Workshop im Rahmen des 2. NPO Tages an der WU-Wien, 23. Mai (Details)
  Wöber, Karl. 2000. Building Research Capacities for Industry. Keynote Speaker on On-Line Partnerships. Tourism Outlook Conference, Australian Tourism Research Institute, Sydney, Australia, 09/10 (Details)
  Frühwirth-Schnatter, S., Otter, Th., Tüchler, R.. 2000. Capturing Consumer Heterogeneity Using Bayesian Mixture Models. Vortrag bei der 22nd Biennial Conference of the Society for Multivariate Analysis in the Behavioural Sciences, London, 17.07-19.07. (Details)
  Wöber, Karl. 2000. City Tourism in Europe. Analysis and Trends. Workshop Presentation, FECTO Administration Board and Working Group Meeting, Lisbon, Portugal, 03/11 (Details)
  Zins, Andreas H.. 2000. Complaining and the Structure of Consumption Emotions, Cognitive Evaluations and Satisfaction. 29th EMAC Rotterdam 24.-26. Mai (Details)
  Dolnicar, Sara. 2000. Culture tourism in Austria - is city tourism a subgroup of cultural tourism?. 50th AIEST Congress, Hangzhou, China, 24.-29.9. (Details)
  Klausegger, C., Salzberger, T.. 2000. Customer Satisfaction with a Shopping Centre in Prague - Scale Development and Analysis of Selected Antecedents and Consequences. Proceedings of the 8th Annual Conference on Marketing Strategies for Central & Eastern Europe, Vienna, Austria, December 13-15, 2000, 84-100 (Details)
  Wöber, Karl. 2000. Decision Support System Research in Tourism and Methodological Issues. Management Science Guest Lecture, Dublin Institute of Technology, Dublin, Ireland, 26/10 (Details)
  Reutterer, Thomas, Kousek, Herwig. 2000. Determinants of Store Choice: An Empirical Study of Consumers' Grocery Shopping Trip Behavior. Retailing and Distribution in Europe: The 3rd AFM French-German Conference, 29-30 June, 2000, Saint-Malo, France (Details)
  Madlberger, Maria/Kotzab, Herbert. 2000. E-tailing in Austria. Präsentation auf der Tagung 4th Annual Conference Tulane Consortium for Supply Chain Management, Tulane University, A.B. Freemann School of Business, 2. Dezember 2000, New Orleans (Details)
  Wöber, Karl. 2000. Efficiency Measures in Benchmarking Decision Support Systems: A Hotel Industry Application. ENTER 2000, Barcelona, Spain, 28/04 (Details)
  Salzberger, T.. 2000. Establishing Measurement Equivalence by Means of the Rasch Model. In: Salzberger, T., Williams J.D., Diamantopoulos D., Mort G.S., Brathwaite T.W.: Equivalence: Do We Need It and What Do We Do When It Does Not Exist? Panel Discussion held at the 2000 Multicultural Marketing Conference, Kowloon, Hong Kong (Details)
  Wöber, Karl. 2000. Experiences with TourMIS - An online Management Information System for the European Travel Industry. TBIF Workshop, Sydney, Australia, 08/10 (Details)
  Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs - Challenges in the Identification of Ecologically Concerned Consumers in Austria. In: Pels, Jacqueline, Stewart, David W. (eds.), Marketing in a Global Economy, Proceedings of the International Marketing Educators' Conference, Buenos Aires, Argentina, American Marketing Association (competitive paper, CD-Rom) (Details)
  Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs - Challenges in the Identification of Ecologically Concerned Consumers in Austria. International Marketing Educators' Conference, Buenos Aires, Argentina: American Marketing Association (Details)
  Hasenauer, R., Aigner, M. W., Meinhard, D., Mercer D., Flynn D.M., Russell P.. 2000. Institutional Framework Requirements for Effective Distributed Innovation Systems in European Space Research. 2nd Conference on Academic and Industrial Cooperation in Space Research, 15.-17. Nov., Graz, hrsg. R.A. Harris , David Raitt, ESA, pp. 175-182 (Details)
  Salzberger, T.. 2000. Intercultural Construct Validity in Emic and Etic Research. Proceedings of the 2000 Multicultural Marketing Conference (CD ROM), Academy of Marketing Science, September 17-20, 2000, Kowloon, Hong Kong (Details)
  Penz, E., Kirchler, E.. 2000. Is Electronic Money Still Part of the Banker's Dream?. IAREP/SABE 2000 Conference (International Association for Research in Economic Psychology/ Society for the Advancement of Behavioral Economics), 12-16 Juli 2000, Baden bei Wien, Austria (Details)
  Sovis, W., Zins, Andreas H.. 2000. Kulturparks: Konzeptionen und deren Bedeutung für Tourismus- und Regionalentwicklung. Touristische und regionale Auswirkungen von Kulturparks; 30./31. März 2000 Pamhagen, Austria (Details)
  Schuh, Arnold, Pacolt, Oliver. 2000. Management Research on Central and Eastern Europe: Key Research Areas During the 1989-1999 Period. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 8th Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 2000, Paper 25 (Details)
  Mazanec, Josef. 2000. Mastering Unobserved Heterogeneity in Tourist Behavior Research. 2nd Symposium on the CPTHL (Consumer Psychology of Tourism, Hospitality and Leisure), 6.-9. Juli 2000, WU Wien (Details)
  Zins, Andreas H.. 2000. Non-permanent Residents as Mediators for Cultural Tourism Development. III ISQOLS Conference, Girona, Spain 20.-22. Juli (Details)
  Deans, Kenneth R., Sinkovics, R.R.. 2000. Opportunities and Realities of WWW Use in N.Z. Service Firms. Paper presented at the Marketing in a Global Economy, The International Marketing Educators' Conference, Buenos Aires, Argentina (Details)
  Zins, Andreas H.. 2000. Perceived Risk versus Uncertainty and Information Handling Activities. 29th EMAC Rotterdam ERASMUS University 17.-19. Mai (Details)
  Wöber, Karl. 2000. Personal Communication Services in Tourist Information Centers. FECTO Conference 2000, Genoa, Italy, 15/06 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2000. Researching Export Strategy Performance Relationships - Theoretical Foundations and methodological issues. Panel discussion at the Annual Conference of the Academy of International Business, Phoenix, November (Details)
  Wieder, Bernhard, Reutterer, Thomas. 2000. Revenue Accounting - Integrating Marketing and Accounting Concepts. Second Conference on New Directions in Management Accounting: Innovations in Practice and Research, December 14-16, 2000, Brussels, Belgium (Details)
  Holzmüller, H., Salzberger, T., Souchon, A.L., Diamantopoulos, A., Axinn, C., Durden, G.R.. 2000. Selected Company Characteristics and Environmental Turbulence as Antecedents to Export Information Use - An Exploratory Five Country Study. AIB Annual Meeting of the Academy of International Business, Phoenix, Arizona (Details)
  Mazanec, Josef. 2000. SIMSEG. SFB-Klausur, 5.-6. Dezember 2000, Semmering (Details)
  Dolnicar, Sara. 2000. Storno - die jähe Unterbrechung eines komplexen Reiseentscheidungsprozesses. Seminar des Fachverbandes Hotellerie der Wirtschaftskammer Österreich, 14. April (Details)
  Kuester Sabine. 2000. Technology Diffusion and the Strategic Interface. London Business School Research Series, June 2000 (Details)
  Mazanec, Josef. 2000. Theorie versus Praxis - Welche Basis sollen Ausbildungsinstitutionen bieten?. Impulsreferat ÖGAF-Symposium, 8. November 2000, Wien (Details)
  Wöber, Karl. 2000. Tourism Research Initiatives in Austria. Seminar for DIT Staff. Dublin Institute of Technology, Dublin, Ireland, 27/10 (Details)
  Zins, Andreas H.. 2000. Two means to the same end: hierarchical value maps in tourism - comparing the association pattern technique with direct importance ratings. Second Symposium on the Consumer Psychology of Tourism, Hospitality, and Leisure, Vienna, Austria 6.-8. July (Details)
  Sinkovics, R.R.. 2000. Using the WWW to Develop International Marketing Competencies and Market Knowledge. Paper presented at the Marketing in a Global Economy, The International Marketing Educators' Conference, Buenos Aires, Argentina (Details)
  Wöber, Karl, Scott Meis. 2000. Web-based Research and Management Information Systems. ENTER 2000 Workshop, Barcelona, Spain, 28/04 (Details)
  Dolnicar, Sara. 2000. Wettbewerbsvorteile durch integrierte Positionierung und Segmentierung - Wollen Männer 'Axe sein'?. Vortrag bei Unilever, Wien, 22. Mai (Details)
  Salzberger, T.. 2000. What Marketing Research Could Learn From Rasch Measurement Theory: A Rasch Analysis of a Marketing-Scale. Presented at the Tenth International Objective Measurement Workshop IOMW10, April 21-23, 2000, Louisiana State University Health Sciences Center, New Orleans (Details)
  Penz, E.. 2000. What's in the Core of Electronic Money?. Fifth International Conference on Social Representations, 29 August - 2 September 2000, Montreal, Kanada (Details)
  Hasenauer, R.. 2000. ¿Loran-C/Eurofix, EGNOS and Galileo activities in Austria¿, zus. mit K. Legat, B. Hofmann-Wellenhof. Conference Proceedings Tagung Bonn 22./23.3.der DGON (Details)
1999 Reutterer, Thomas. 1999. Combined Retail Image and Preferential Store Choice Analysis: A Multi-Method Comparison. 6th Recent Advances in Retailing & Services Science Conference, July 18-21, 1999, Las Croabas, Puerto Rico (Details)
  Reutterer, Thomas, Schiebel, Edgar. 1999. Compression and Representation of Market Basket Data. 23rd Annual Conference Gesellschaft für Klassifikation e. V.: "Classification and Information Processing at the Turn of the Millennium", 10-12 March, 1999, University of Bielefeld, Germany (Details)
  Kuester Sabine. 1999. Conjecture and Competitive Decision-Making: In Search for Competitive Rationality in Strategy Formulation. ESSEC Graduate School of Management (France), February 1999 (Details)
  Doz, Y., Schlegelmilch, B.B.. 1999. Global Knowledge Management as a Strategic Resource. Panel Discussion, Annual Meeting of the Academy of International Business, Charleston, South Carolina, November 21-24 (Details)
  Salzberger, T.. 1999. How the Rasch Model May Shift Our Perspective of Measurement in Marketing Research. Marketing in the Third Millenium: Proceedings of the 1999 Australia and New Zealand Marketing Academy Conference (ANZMAC), Sydney (Details)
  Reutterer, Thomas, Natter, Martin. 1999. Market Segmentation and Competitive Analysis: MULTICLUS versus SOM. 28th EMAC Conference, 11-14 May, 1999, Humboldt-Universität zu Berlin, Germany (Details)
  Holzmüller, H., Samiee, S., Schlegelmilch, B.B., Diamantopoulos, A., Salzberger, T.. 1999. Recent Methodological Advancements in Cross-National Marketing Research. Panel Discussion, World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Qawra, Malta, June 23-26 (Details)
  Holzmüller, H.H., Salzberger, T.. 1999. Solving the Puzzle of Equivalence in Cross-National Marketing Research: Concepts, Assessment, and Research Designs. Research-in-Progress Paper 9ented at the 9th Biennial World Marketing Congress, Malta, June 23-26 (Details)
  Salzberger, T.. 1999. Structural Equation Modeling vs. Latent Trait Models in Cross-national Marketing Research. In: Holzmüller, H., Samiee, S., Schlegelmilch, B., Diamantopoulos, A., Salzberger, T.: Recent Methodological Advancements in CrossNational Marketing Research, Panel Discussion, 9th Biennial World Marketing Congr., Malta, June 23-26 (Details)
  Salzberger, T.. 1999. The Application of the Rasch Model to a Marketing-Scale. Paper presented at the 11th European Meeting of the Psychometric Society, EMPS 99, Lüneburg, Germany, July 19-22, 1999. The abstract is also published in MPR-online 1999 Vol. 4, No.1 (Methods of Psychological Research) (Details)
  Schlegelmilch, B.B., Van Deusen, C., Simintiras, A., Geyer-Schulz, A., Holzmüller, H.. 1999. The Use of Information Technology in Marketing Teaching. Panel Discussion, World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Qawra, Malta, June 23-26 (Details)
1998 Judt, Ewald. 1998. Der Euro 1999 und 2002. Handelsverband-Symposium, Wien, Österreich, 13.10.1998. Vortrag auf Einladung (Details)
  Reutterer, Thomas, Natter, Martin. 1998. Analyzing Competitive Market Structures and Consumer Heterogeneity: A Comparison of Simultaneous Approaches. INFORMS Marketing Science Conference on "Marketing Science in a Global Economy", July 10-13, 1998, INSEAD, Fontainebleau, France (Details)
  Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. AMA Marketing Exchange Colloquium, July 23-25, 1998, Vienna, Austria (Details)
  Reutterer, Thomas. 1998. Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps. 27th EMAC Conference, 20-23 May, 1998, Stockholm School of Economics, Sweden (Details)
  Reutterer, Thomas. 1998. Die entscheidungsrelevante Aufbereitung von Scanning-Daten als Herausforderung für die Handelsforschung. WU-Jahrestagung, 17.-18. März 1998, Wirtschaftsuniversität Wien, Austria (Details)
  Salzberger, T.. 1998. Facing the Cross-Cultural Challenge: Empirical Investigation of Data Equivalence of the CET-scale in Austria and Korea. Proceedings of the III. CEMS Academic Conference, Louvain-la-Neuve, Belgium (Details)
  Schuh, A.. 1998. Franchising or Strategic Center? Redefining the Marketing Function of Subsidiaries of MNCs in a Global Strategy Context. In: Andersson, P. (eds.): Proceedings 27th EMAC Conference 'International Marketing', Stockholm, 1998, 49-60 (Details)
  Reutterer, Thomas. 1998. Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps. 22nd Annual Conference Gesellschaft für Klassifikation e. V.: "Challenges for the Information Society Concerning Data Analysis and Knowledge Processing", 4-6 March, 1998, Dresden University of Technology, Germany (Details)
  Schuh, A.. 1998. Strukturwandel in multinationalen Unternehmen: Chancen und Risiken für den Standort Wien. In: Clement, W. (Hrsg.): Kompetenzzentrum Wien. 151-161, Wien: Service Fachverlag (Details)
  Kuester Sabine. 1998. The Interface of Strategy and Diffusion. Proceedings of New Product Diffusion Models Conference, Wharton School, Philadelphia (USA), September (Details)
1997 Judt, Ewald. 1997. The Launch of Quick, the Austrian Electronic Purse. XIX Efma Convention, Paris, Frankreich, 04.03.1997. Invited Talk (Details)
  kuester Sabine. 1997. Dimensions and Determinations of Retaliatory Behaviour ro New Product Entry. AMA Winter Marketing Educators' Conference, St. Petersburg (USA), February 1997 (Details)
  Schuh, A., Springer, R.. 1997. Marketing in Central and Eastern Europe: An Assessment of Past and Future Research. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1 (Details)
  Salzberger, T., Sinkovics, R.R., Holzmüller, H.H.. 1997. Problems of Equivalence in Cross-Cultural Marketing Research. In: Wilson, E.J., Hair, J.F. (eds.): Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, May 28-31, Coral Gables, Florida 1997, Vol. XX, 74-78 (Details)
  Salzberger, T.. 1997. Statistically Equivalent, yet Different in Meaning: Different Measurement Model Re9entations - Shown by Means of the AGGLO-Scale. In: Reed, P.W., Luxton, S.L., Shaw, M.R.: Proc. ANZMEC 1997, Australia New Zealand Marketing Educators Conference, Volume II, ISBN 0-7326-1296-9, 707-728 Melbourne, Australia, Dec. 1-3 (Details)
  Reutterer, Thomas. 1997. Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. New Concepts of Market Segmentation Conference, 23-24 November, 1997, Ekonomická univerzita v Bratislave, Slovakia (Details)
1996 Judt, Ewald. 1996. Die ec-Karte als Multifunktionskarte mit Elektronischer Geldbörse. Handelsblatt-Konferenz "Zahlungsverkehr in Europa", Frankfurt/Main, Deutschland, 05.09.1996. Vortrag auf Einladung (Details)
  Judt, Ewald. 1996. Die österreichische Elektronische Geldbörse. Ueberreuter-Symposium, Wien, Österreich, 16.01.1996. Vortrag auf Einladung (Details)
  Judt, Ewald. 1996. Kreditgeschäft mit Plastikgeld. Hochschulkurs für Geld- und Bankwesen, Seefeld, Österreich, 10.10.1996-11.10.1996. Vortrag auf Einladung (Details)
  Judt, Ewald. 1996. Österreichische und internationale Chipkartenaktivitäten. stusa Management-Symposium, Wien, Österreich, 13.06.1996. Vortrag auf Einladung (Details)
  Judt, Ewald. 1996. Sicherheitsfragen im Online-Zahlungsverkehr. Symposium "Internet-Banking" von ÖPWZ, ÖBwG und stusa, Wien, Österreich, 19.06.1996. Vortrag auf Einladung (Details)
  Kuester Sabine. 1996. An Emperical Investigation of Competitive Reactions to Innovations and Imitations. 25th EMAC Conference, Budapest (Hungary), May 1996 (Details)
  Reutterer, Thomas. 1996. Analyzing Market Segments and Competitive Market Structure from Brand Switching Data. 9th EMAC/EIASM Colloquium for Doctoral Students in Marketing, 12-14 May, 1996, Budapest, Hungary (Details)
  Schlegelmilch, B.B., Trommsdorff, V.. 1996. Ethische Unternehmenspositionierung. Jahrestagung der Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft, Fürth, Germany, January 25-27 (Details)
  Kuester Sabine. 1996. First French-German Quantitive Modeling Workshop. Humboldt University, Berlin (Germany), May 1996 (Details)
  Reutterer, Thomas. 1996. Inferring Competitive Market Structures: Current Methodological Issues and Outline of a Neurocomputing Approach. II CEMS Academic Conference: "Recent Developments in Research in Economics and Business: Perspectives for European Firms and Managers", 12-14 September, 1996, Università Commerciale Luigi Bocconi, Milan, Italy (Details)
  Schuh, A., Houston, M., Anderson, J.. 1996. Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1996, Paper No.1 (Details)
  Kuester Sabine. 1996. Retaliatory Behaviour of Firms Threatend by Innovators: an Empirical Investigation Using Structural Equation Modeling. INFORMS Marketing Science Conference, Gainesville (USA), September 1996 (Details)
1995 Judt, Ewald. 1995. Planung, Durchführung und Kontrolle einer integrierten Kreditkarten-Marketingkampagne. IIR-Konferenz, Wien, Österreich, 18.01.1995. Vortrag auf Einladung (Details)
  Judt, Ewald. 1995. The chip card project of the Austrian banking community. Stored-value Card Conference, Washington, D.C., Vereinigte Staaten/USA, 21.09.1995. Invited Talk (Details)
  Judt, Ewald. 1995. Von einer Vision zur Realität: Zahlungskarten mit Chip. Handelsblatt-Konferenz "Banken im Umbruch", Frankfurt/Main, Deutschland, 22.11.1995-23.11.1995. Vortrag auf Einladung (Details)
  Judt, Ewald. 1995. Zahlungskarten mit Chip - Strategien im Spannungsfeld von Bank, Markt und Technik. Finanzmarketingverband Österreich, Wien, Österreich, 05.09.1995. Vortrag auf Einladung (Details)
  Schlegelmilch, B.B.. 1995. Ethical Polymorphism: An Analysis of U.S., U.K. and German Managers. Academy of International Business Regional Meeting, Glendale, Arizona, May 26-27 (Details)
  Kuester Sabine. 1995. Quantitive Modeling Seminar. EIASM Seminar Series, Leuven University, Leuven (Belgium) September 1995 (Details)
  Schuh, A., Holzmüller, H.. 1995. Scandals: Media-Induced Crises in Organizations - Characteristics, Measurement, and Coping Strategies. In: Nigh, D., Collins, D. (eds.): Proceedings of the Sixth Annual Meeting of the International Association for Business and Society, 1995, 152-157 (Details)
  Schlegelmilch, B.B., Ram, S.. 1995. Technophobia: Measurement and Cross-Cultural Validation. INFORMS International Conference, Singapore, June 25-28 (Details)
  Schuh, A.. 1995. The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien (Details)
1994 Judt, Ewald. 1994. Chipkarte zwischen Bank und Markt. à la Card-Konferenz, Wien, Österreich, 16.05.1994. Vortrag auf Einladung (Details)
  Judt, Ewald. 1994. Chipkarten-Einführung im Zahlungsverkehr aus österreichischer Sicht. Electronic Forum, Fellbach, Deutschland, 25.11.1994. Vortrag auf Einladung (Details)
  Judt, Ewald. 1994. Electronic Money: Die Chipkarte im Zahlungsverkehr. Österreichischer Ingenieur- und Architektenverein, Wien, Österreich, 29.11.1994. Vortrag auf Einladung (Details)
  Judt, Ewald. 1994. POS-Entwicklungstendenzen: Karten zwischen Markt und Technik. digicard-Konferenz, Wien, Österreich, 20.04.1994. Vortrag auf Einladung (Details)
  Judt, Ewald. 1994. Sicherheit durch bargeldlose Zahlungssysteme. Handelsverband-Symposium "Sicherheit im Handel", Wien, Österreich, 19.09.1994. Vortrag auf Einladung (Details)
  Kuester Sabine. 1994. American Marketing Association Doctoral Consortium Fellow. University of Santa Clara. California (USA), August (Details)
  Kuester Sabine. 1994. Competitive Response Models. Stanford University, Palo Alto (USA) October 1994 (Details)
  Kuester Sabine. 1994. Competitive signaling in Emerging Technologies. IMD, Lausanne (Switzerland), September 1994 (Details)
  Kuester Sabine. 1994. Delegate EIASM Doctoral Colloqium. in Maastricht (Netherlands), May (Details)
  Schuh, A.. 1994. Marketing in East Central Europe: An Evolutionary Framework for Marketing Strategy Development. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe, December 1 and 2, DePaul University and Wirtschaftsuniversität Wien, 1994, 237-254 (Details)
  Kuester Sabine. 1994. Marketing Response to Innovation Entrants. 23rd EMAC Conference Marketing: Its Dynamic and Challenges, Maastricht (Netherlands), May (Details)
  Kuester Sabine. 1994. Retailiatory Responseto New Product Entry. University of Florida, Gainesville (USA), November 1994 (Details)
  Kuester Sabine. 1994. Validation with Structural Equation Modeling. ESSEC Paris (France), October 1994 (Details)
1993 Judt, Ewald. 1993. Der Vertragspartner im Kreditkartendreieck. Regal-Symposium "Einsatz alternativer Zahlungssysteme am Point of Sale", Wien, Österreich, 23.09.1993. Vortrag auf Einladung (Details)
  Judt, Ewald. 1993. Neukunden- und Stammkundenstrategien im Kreditkartengeschäft. Management Circle, Frankfurt/Main, Deutschland, 29.03.1993-30.03.1993. Vortrag auf Einladung (Details)
  Judt, Ewald. 1993. Wie können Risiken im Kreditkartengeschäft vermieden werden?. IIR-Konferenz "Plastic Cards", Wien, Österreich, 14.09.1993-15.03.1993. Vortrag auf Einladung (Details)
  Schlegelmilch, B.B.. 1993. A Comparative Study of U.S. and European Managers' Views of Business Ethics. CIBER Workshop on Internationalizing Business Ethics, Bentley College, Center for Business Ethics, Boston, Massachusetts, June 29-July 1 (Details)
  Kuester Sabine. 1993. Delegate EIASM Doctoral Colloqium. in Barcelona (spain), May (Details)
  Schlegelmilch, B.B.. 1993. Die Messung von Präferenzen für unterschiedliche Produktmerkmale mittels partiell-individualisierter Conjoint-Analysen: Ein empirischer Vergleich zwischen Autokäufern in Großbritainnien und Deutschland. Jahrestagung der Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft, Fürth, Germany, January 22-23 (Details)
  Schlegelmilch, B.B.. 1993. EC Trade Relationships with Developing Countries. Fourth International Conference on Marketing and Development, San Jose, Costa Rica, January 7-10 (Details)
1992 Robertson, D.C., Schlegelmilch, B.B.. 1992. Corporate Institutionalization of Ethics in the United States and Great Britain. European Business Ethics Network (EBEN) 1992 International Conference, Paris, France, October 14-16 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1992. Problems and Solutions: Some Examples from Cross-National Collaborative Research. American Marketing Association Summer Marketing Educator's Conference, Chicago, Illinois, August 8-11, 1992 (Invited Session on Cross-National Collaborative Research) (Details)
1991 Moore, S.A., Schlegelmilch, B.B.. 1991. A Proposed Methodology for Examining Inter- and Intra-Organizational Perceptions of Service Quality. 7th Industrial Marketing and Purchasing Conference, Uppsala University, Sweden, September 6-8 (Details)
  Schuh, A.. 1991. Erfolgversprechende Marktbearbeitungsstrategien für österreichische Unternehmen im EG-Binnenmarkt. In: Griller, S., Lavric, E., Neck, R. (Hrsg.): Europäische Integration aus österreichischer Sicht. 159-178, Wien: Verlag Orac (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V., Universität Göttingen, Germany, January 31 - February 1 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Technological Change in Telecommunication on Inter-Company Alliances. Annual Meeting of the Academy of International Business (Invited Session of Cross-Border Alliances in the EC), Miami, Florida, October 17-20 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Technological Change in Telecommunication on Inter-Company Alliances. Annual Meeting of the Academy of International Business, (Invited Session on Cross-Border Alliances in the EC), Miami, Florida, October 17-20, (Details)
1990 Schlegelmilch, B.B., Langlois, C.C.. 1990. New US Corporate Culture and Old Japanese Corporate Values: Two Not-Too-Distant Relatives. Third European Conference on Business Ethics, October 3-5, 1990, Milan, Italy (Details)
  Moore, S.A., Schlegelmilch, B.B.. 1990. Service Quality: A Critical Evaluation of the Literature and an Agenda for Future Research. 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-17 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1990. The Perceived Environmental Impact of Road versus Rail Freight Transport. The Keys to the Future: Railfreight Conference, Wansford, England, October 22-23 (Details)
1988 Judt, Ewald. 1988. Die Kreditkarte. IIR-Konferenz, Wien, Österreich, 14.09.1988. Vortrag auf Einladung (Details)
  Judt, Ewald. 1988. Gewinne im Kartengeschäft (?). "bank und markt"-Kongress, Frankfurt/Main, Deutschland, 03.02.-04.02.. Vortrag auf Einladung (Details)
  Schuh, A., Holzmüller, H.. 1988. Skandal-Marketing - Zur Typologisierung, Messung und Bewältigung medieninduzierter Krisen von Organisationen. In: Frank, H., Plaschka, G., Rößl, D. (Hrsg.): Umweltdynamik-Beiträge aus wirtschaftlicher und rechtlicher Sicht. 17-47, Wien-New York: Springer Verlag (Details)