2020 Kastner, Margit. 2020. The Good and the Bad. An Evaluation of Project-based Learning with Peer Assessment in a Large Class Context. In Proceedings of the 53th Hawaii International Conference on System Sciences (HICSS-53), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Hawaii: None. (Details)
2019 Nindl, Fabian. 2019. Consumers’ contamination concerns in sports retailing. In ANZMAC 2019 Conference Proceedings, Hrsg. ANZMAC, 1006-1009. Wellington: None. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2019. Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers' Reactions to Corporate Scandals. In Proceedings of the AMA Winter Academic Conference, Volume 30, Hrsg. American Marketing Association (AMA), 249-250. Chicago, Illinois: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. The Evolution of Online Complainants’ Desires. In Proceedings of the 2019 AMA Winter Academic Conference, Hrsg. American Marketing Association, 10-11. Austin, TX: None. (Details)
  Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal. 2019. Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the AMA Winter Academic Conference, Volume 30, Hrsg. American Marketing Association (AMA), 216-217. Chicago, Illinois: None. (Details)
2018 Weitzl, Wolfgang, Einwiller, Sabine. 2018. Intervening failure attribution perceptions and NWOM with online service recovery actions. In Proceedings of the 2018 AMS World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Porto, Portugal: Springer. (Details)
  Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal, Wieseke, Jan. 2018. A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 103-104. Glasgow: None. (Details)
  Dan, Nelu, Bellio, Ruggerro, Reutterer, Thomas. 2018. A Note on Latent Rating Regression for Aspect Analysis of User-Generated Content. In Proceedings of the 33rd International Workshop on Statistical Modelling. Volume 1, Hrsg. Statistical Modelling Society, 63-68. Bristol, UK: None. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. In 2018 Global Marketing Conference at Tokyo Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 10-10. Seoul: None. (Details)
  Cerha, Cordula, Nindl, Fabian. 2018. Customer Journeys of Gift Buyers in a Multichannel Environment. In Colloquium on European Research in Retailing 2018, Hrsg. Christoph Teller, Xavier Brusset, Herbert Kotzab, 298-302. Guildford: None. open access (Details)
  Teller, Christoph, Holweg, Christina, Kotzab, Herbert, Reiner, Gerald. 2018. Food Waste in Stores: Retail Formats, Product Categories and Root Causes. In CERR 2018 - Colloquium on European Research in Retailing, Hrsg. Surrey Business School, Universität Bremen, Skema Business School , 63-65. Guildford, Surrey: - (Details)
  Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2018. How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds. In European Advances in Consumer Research Volume 11, Hrsg. Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris, 286-286. Duluth, MN: Association for Consumer Research. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. In 2018 Global Marketing Conference at Tokyo Proceedings , Hrsg. Global Alliance of Marketing & Management Associations , 709-709. Tokyo, Japan: None. (Details)
  Nindl, Fabian, Cerha, Cordula, Schnedlitz, Peter. 2018. Making every step count - customer journeys and involvement in sports retailing . In 25th Recent Advances In Retailing And Services Science, Hrsg. Harry Timmermans, 74-74. Madeira: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Susceptibility to social influence: Its effects on online service recovery bystanders. In Proceedings of the 2018 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 119-120. Tokyo: None. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2018. What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall. In ICAR 2018 , Hrsg. Anti-consumption Beyond Boundaries, 6-11. Almeria, Spain: None. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 100-102. Glasgow: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Güntürkün, Baris Pascal, Einwiller, Sabine. 2018. When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. In Proceedings of the 10th SERVSIG conference, Hrsg. AMA SERVSIG, 511-515. Paris: None. (Details)
2017 Weitzl, Wolfgang, Einwiller, Sabine. 2017. The Role and Determinants of Consumer Webcare Receptiveness and Its Impact on Service Recovery Outcomes. In Proceedings of the 2017 AMS World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Christchurch, NZ: Springer. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. When Online Service Recovery Actions Backfire. In Proceedings of the 2017 AMA Winter Conference, Hrsg. American Marketing Association, 1-1. Orlando, FL: - (Details)
  Zniva, Robert. 2017. Ältere Konsumenten im LEH - ist Convenience ein Erfolgsfaktor? In Proceedings der 2. Jahrestagung des Institutes for Applied Research on Aging, Hrsg. IARA, 0-0. Villach: None. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. In Proceedings of the 3rd International Conference on Big Data, Small Data, Linked Data and Open Data, Hrsg. International Academy, Research, and Industry Association (IARIA), 0-0. Venice, Italy: None. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. In 2017 Summer AMA Conference Proceedings, Part P, Hrsg. American Marketing Association, 13-14. San Francisco: American Marketing Association. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie, Wieseke, Jan. 2017. Customers’ Motive Attributions in Coproduction Contexts. In ANZMAC 2017 Marketing for Impact, Conference Proceedings, Hrsg. Australian & New Zealand Marketing Academy, 38-38. Melbourne, Australia: None. (Details)
  Kokkoris, Michail, Baumeister, Roy , Kühnen, Ulrich. 2017. Free to choose: Belief in free will and indecisiveness. In NA - Advances in Consumer Research Volume 45, Hrsg. Ayelet Gneezy, Vlad Griskevicius, Patti Williams, 00-00. San Diego: Association for Consumer Research. (Details)
  Li, Shaobo , Kokkoris, Michail, Savani, Krishna. 2017. How Beliefs about the Universal Potential for Ideal Body Weight Influence Fairness Perceptions of Price Discrimination. In NA - Advances in Consumer Research Volume 45, Hrsg. Ayelet Gneezy, Vlad Griskevicius, Patti Williams, 00-00. San Diego: Association for Consumer Research. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. In 2017 Global Fashion Management Conference at Vienna Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 517-517. Seoul: - (Details)
  Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos. 2017. Losing self-control but finding myself: Authenticity and choice satisfaction in self-control conflicts. In La Londe 44th International Research Conference in Marketing Communications and Consumer Behavior, Hrsg. Tina M. Lowrey and Mario Pandelaere, 30-30. La Londe, France: None. (Details)
  Kastner, Margit, Simon, Bernd. 2017. Optimizing usability testing in the context of a large-scale software service for digital textbooks. In Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS-50), Hrsg. IEEE Computer Society's Conference Publishing Services, 114-123. Hawaii: IEEE. (Details)
  Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos. 2017. Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers’ Authenticity and Decision Satisfaction. In NA - Advances in Consumer Research Volume 45, Hrsg. Ayelet Gneezy, Vlad Griskevicius, Patti Williams, 00-00. San Diego: Association for Consumer Research. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models. In European Marketing Academy Conference 2017, Hrsg. European Marketing Academy (EMAC), 0-0. Groningen, NL: None. (Details)
  Zins, Andreas, Meinl, Vreni. 2017. Travel Behaviour of Generation Y vs. X: a Generational and Cohort Analysis. In Time for big ideas? Re-thinking the field for tomorrow. Proceedings of the 27th Annual Conference, Hrsg. Lee, C., Filep, S., Albrecht, J.N. and Coetzee, W.J.L. 53-65. Otago: None. (Details)
2016 Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Wagner, Udo, Einwiller, Sabine. 2016. "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. In Proceedings of the 2016 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 0-0. Hong Kong, China: - (Details)
  Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Hutzinger, Clemens. 2016. "We're sorry!" Effects of Online Complaint Handling on Observers' Attitudes. In Proceedings of the 2016 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 0-0. Hong Kong, China: None. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander, Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. In Marketing in the age of data, Hrsg. European Marketing Academy (EMAC), 0- 0. Oslo: None. (Details)
  Kokkoris, Michail, Savani, Krishna. 2016. Consumer discrimination: How a choice mindset influences fairness perceptions of insurance premiums. In NA - Advances in Consumer Research Volume 44 , Hrsg. Page Moreau and Stefano Puntoni, 743-743. Duluth, MN: Association for Consumer Research. (Details)
  Weitzl, Wolfgang, Beldad, Ardion, Einwiller, Sabine, Zniva, Robert. 2016. Creating Brand Performance with Social Media. In Proceedings of the 2016 AMS 19th World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Paris, France: None. (Details)
  Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. In Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Hrsg. American Marketing Association (AMA), S. - . Las Vegas: American Marketing Association. (Details)
  Kokkoris, Michail, Sedikides, Constantine, Kühnen, Ulrich. 2016. Do consumer choices make us narcissists? The role of self-referencing and self-affirmation. In NA - Advances in Consumer Research 44, Hrsg. Page Moreau and Stefano Puntoni, 744-744. Duluth, MN: Association for Consumer Research. (Details)
  Samiee, Saeed and Leonidou, Leonidas and Aykol, Bilge and Stöttinger, Barbara and Christodoulides, P. 2016. Fifty Years of Empirical Research on Country of Origin Effects on Consumer Behavior: a Meta Analysis. In Developments in Marketing Science, Hrsg. Petruzzellis, Luca; Winer, Russell S. 505-510. Bari: Springer. (Details)
  Teller, Christoph, Holweg, Christina, Reiner, Gerald. 2016. Food Waste, Root Causes and Store Formats. In CERR (Colloquium of European Research in Retailing), Hrsg. TBS Research Center, 290-292. Toulouse: Eigenverlag. (Details)
  Haumann, Till and Güntürkün, Baris Pascal and Mikolon, Sven and Wieseke, Jan. 2016. How Marketing Strategies Shape Customers’ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. I-15-I-16. Las Vegas, NV: American Marketing Association. (Details)
  Güntürkün, Baris Pascal and Haumann, Till and Schons, Laura-Marie and Wieseke, Jan. 2016. Investigating the Dynamic Effects of Customers’ Attributions of Co-Production Motives for Customer’s Satisfaction over Time. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. K-43-K-44. Las Vegas, NV: American Marketing Association. (Details)
  Weitzl, Wolfgang and Zniva, Robert and Beldad, Ardion. 2016. It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM. In Proceedings of the 2016 AMA Winter Conference, Hrsg. American Marketing Association, S. C-105-C-105. Las Vegas, NV: None. (Details)
  Nindl, Fabian, Salesny, Anton, Schnedlitz, Peter. 2016. Loyalty cards and point collection programs reinforcing retail patronage behavior. In Colloquium on European Resarch in Retailing 2016, Hrsg. Brusset, Xavier/Kotzab, Herbert/Teller, Christoph, 223-225. Toulouse: - (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. In 2016 Global Marketing Conference at Hong Kong Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 1157-1157. Seoul: - (Details)
  Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes. In Global Marketing Conference, Hrsg. GAMMA, 1-10. Hong Kong: None. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Mike. 2016. Relationship between Valence of Online Reviews and Brand Attitudes. In Proceedings of the American Marketing Association Winter Marketing Educators Conference, Hrsg. American Marketing Association Winter Marketing Educators Conference, 26-28. Las Vegas / USA : None. (Details)
  Zniva, Robert and Schnedlitz, Peter and Lienbacher, Eva. 2016. Street Markets - A retail format for the elderly? In Book of Proceedings CERR 2016, Hrsg. Xavier Brusset, Herbert Kotzab, Christoph Teller, 322-323. Toulouse: - (Details)
  Weitzl, Wolfgang, Zniva, Robert, Einwiller, Sabine, Beldad, Ardion. 2016. Success Factors of Brand Communication on Facebook. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, 0-0. Orlando, FL: None. (Details)
  Weitzl, Wolfgang and Beldad, Ardion and Einwiller, Sabine and Zniva, Robert. 2016. The Impact of Social Media Fan Pages on Consumer-Based Brand Equity. In Proceedings of the 2016 AMA Winter Conference, Hrsg. American Marketing Association, S. A-35-A-35. Las Vegas, NV: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Wolfsteiner, Elisabeth. 2016. The influence of corporate webcare and brand advocates on online complaint observers. In Proceedings of the 2016 EMAC Regional Conference, Hrsg. European Marketing Academy, 0- 0. Sarajevo: None. (Details)
  Kastner, Margit. 2016. The Use of an Audience Response System to Monitor Students’ Knowledge Level in Real-time, Its Impact on Grades, and Students’ Experiences. In Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS-49), Hrsg. IEEE Computer Society's Conference Publishing Services, S. 104-114. Kauai, Hawaii: IEEE. (Details)
  Sengo Furtado, Filipe, Karpienko, Radoslaw, Reutterer, Thomas. 2016. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. In Marketing in the age of data, Hrsg. EMAC, 40-40. Oslo: None. (Details)
2015 Ceschi, Andrea, Dorofeeva, Ksenia, Sartori, Riccardo, Dickert, Stephan, Scalco, Andrea. 2015. A Simulation of Householders Recycling Attitudes Based on the Theory of Planned Behavior. In Trends in Practical Applications of Agents, Multi-Agent Systems and Sustainability: Advances in Intelligent Systems and Computing, Hrsg. Bajo et al, 177-184. Switzerland: Springer. (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2015. A Structural Analysis of Marketing Topics. In European Marketing Academy 43rd Annual Conference, Hrsg. EMAC, Leuven: (Details)
  Ceschi, Andrea, Scalco, Andrea, Dickert, Stephan, Sartori, Riccardo. 2015. Compassion and Prosocial Behavior. Is it Possible to Simulate them Virtually?. In Trends in Practical Applications of Agents, Multi-Agent Systems and Sustainability: Advances in Intelligent Systems and Computing., Hrsg. Bajo et al, 207-214. Switzerland: Springer. (Details)
  Kastner, Margit. 2015. Incorporating Students' Self-Efficacy and Subject Value in the Evaluation of Audience Response Systems. In Proceedings of the 48th Hawaii International Conference on System Sciences (HICSS-48), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Kauai, Hawaii: IEEE. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Wagner, Udo. 2015. The Influence of Marketers´and Consumer´s Voices in the Era of Social Media. In Proceedings of the European Marketing Academy 2015 Annual Meeting, Hrsg. European Marketing Academy, ---. Leuven, BE: (Details)
  Weitzl, Wolfgang, Zniva, Robert. 2015. Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth. In Proceeding of the 6th EMAC Regional Conference, Hrsg. European Marketing Academy, ---. Vienna: (Details)
  Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2015. Do Older Consumers Change the Marketplace?: Investigating the Person-Environment Relationship in Food Shopping. In Advances in Consumer Research Vol. 42, Hrsg. June Cotte und Stacey Wood, 754-755. Baltimore: Association for Consumer Research. (Details)
  Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, --- Denver, CO: - (Details)
  Einwiller, Sabine, Weitzl, Wolfgang. Forthcoming. Online complaining: Motives, personality and evaluations of corporate responses. In Proceedings of the CCI Conference on Corporate Communication 2015, Hrsg. Corporate Communication International, ---. New York, NY: (Details)
  Goll, Andreas, Ochs, Sebastian, Zins, Andreas. 2015. Corporate social responsibility in the hospitality industry – risk or opportunity for a mid-sized hotel? In The International Conference on Tourism and Business Proceedings, Hrsg. Stettler, J. and Yoopetch, C. 367-384. Bangkok: None. (Details)
  Martinuzzi, Robert-Andre, Szöcs, Ilona, Krumay, Barbara, Kudlak, Robert. 2015. CSR at the crossroads: From voluntary activities to responsibility for impacts. In Academy of Management Proceedings , Hrsg. Academy of Management, 16532-16532. Vancouver, BC, Canada: None. (Details)
  Schlegelmilch, Bodo B., Gruber, Verena. 2015. Exploring CSR Practices of MNEs in Developing Countries . In Proceedings of the 57th Annual meeting of the Academy of International Business, Hrsg. Academy of International Business, 85-87. Bengaluru / India: None. (Details)
  Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta. 2015. Healthiness by Default in Domestic and Foreign Food Products Choices. In Proceedings of the 44th European Marketing Academy, Hrsg. European Marketing Academy, 10-15. Leuven: None. (Details)
  Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. In Proceedings of the 44th EMAC Conference, Hrsg. European Marketing Academy (EMAC), S. - . Leuven: None. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Online Communication In Different Cultural Settings: A Comparison Between Austrian And Thai Consumers. In Proceedings of the 3rd International Conference on Advances in Management, Economics and Social Science - MES, Hrsg. International Conference on Advances in Management, Economics and Social Science - MES, 10-15. Rom: None. (Details)
  Zniva, Robert, Weber, Daniela, Weitzl, Wolfgang, Salzberger, Thomas. 2015. Reviewing the Influence of Aging in Consumer Behaviour: Can we Learn From Demography? In Proceedings of the 2015 ANZMAC Main Conference, Hrsg. Australian and New Zealand Marketing Academy, 814-814. Sydney, AUS: - (Details)
  Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia. In Proceedings of the 2015 Academy of Marketing Science World Marketing Congress, Hrsg. Academy of Marketing Science World Marketing Congress, 10-15. Bari: None. (Details)
  Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collevtivism and Materialism in Asia . In proceedings of the 2015 academy of marketing science (ams) annual conference, Hrsg. AMS Annual Conference, 15-20. Bari / Italy: None. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Beldad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. In Proceedings of the 2015 ANZMAC Main Conference, Hrsg. Australian and New Zealand Marketing Academy, S. 808-808. Syndey, AUS: None. (Details)
2014 Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2014. Do Older Consumers Change Food Retailing?. In Conference Proceedings CERR 2014, Hrsg. Herbert Kotzab, 118-123. Bremen: (Details)
  Schnedlitz, Peter, Zottl, Elisabeth . 2014. Social certification initiatives in the food sector - an empirical study. In Colloquium on European Research in Retailing 2014, Hrsg. Kotzab, Herbert et al., 112-117. Bremen: -. (Details)
  Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2014. Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. In AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms, Hrsg. Rebecca Hamilton und Alberto Sa Vinhas, M-20-M-21. San Francisco: American Marketing Association. (Details)
  Schlegelmilch, Bodo B.. 2014. International Product, Pricing, and Promotion Strategies. In Proceedings of the 56th Academy of International Business Conference, Hrsg. Academy of International Business, ---. Vancouver, Canada: (Details)
  Stangl, Barbara, Reutterer, Thomas. 2014. The Role of Emotions in a price promotion setting. In Global Marketing Conference Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 458-467. Singapore: (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. In European Marketing Academy 42nd Annual Conference, Hrsg. Forthcoming, 00-00. Valencia: EMAC. (Details)
  Stöttinger, Barbara, Cesareo, Ludovica. 2014. It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. In Let's get engaged! Crossing the Threshold of Marketing's Engagement Era, Hrsg. American Marketing Society, x-x. Indianapolis: -. (Details)
  Gruber, Verena, Holweg, Christina, Teller, Christoph. 2014. Foodwaste in grocery stores. An untapped CSR potential in the retail and wholesale sector. CERR (Colloquium on European Research in Retailing. In Conference proceedings - CERR 2014, Hrsg. University of Bremen, 87-90. Bremen: University of Bremen Press. (Details)
  Füller, Johann and Hutter, Katja and Hautz, Julia and Thürridl, Carina. 2014. Don't mess with the crowd! The emergence and management of crowdsourcing disasters. In Academy of Management Annual Meeting Proceedings , Hrsg. Academy of Management, S. 15432-15432. Philadelphia, PA: None. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura-Marie, Wieseke, Jan. 2014. Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. In AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25, Hrsg. Gary Hunter, Tom Steenburgh, S. N-2-N-4. Orlando, Florida, USA: American Marketing Association. (Details)
  Kastner, Margit, Simon, Bernd, Schraml, Michael. 2014. Feature-Driven Adoption Patterns of Online Learning Environments - The Instructors' Perspective. In Proceedings of the 47th Hawaii International Conference on System Sciences (HICSS-47), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Big Island, Hawaii: IEEE. (Details)
  Zins, Andreas, Lin, Shasha. 2014. From intended to projected destination image: the case of districts in China. In Proceedings of the 5th International Conference on Destination Branding and Marketing (DBM-V), Hrsg. Dioko, L.A.N. 281-295. Macao: None. (Details)
  Salesny, Anton, Schnedlitz, Peter. 2014. Research on Payment Technologies in the Austrian Retail Sector. In Colloquium on European Resarch in Retailing 2014, Hrsg. Kotzab, Herbert et al. 134-143. Bremen: - (Details)
  Zins, Andreas, Lin, Shasha. 2014. Where regional destination image positioning starts in China. In 2014 Global Marketing Conference Proceedings, Hrsg. Kim, J. 215-220. Seoul: None. (Details)
2013 Teller, Christoph, Gittenberger, Ernst, Schnedlitz, Peter. 2013. Competing and Sleeping with the Enemy for the Greater Good. Coopetition Between Stores in Retail Agglomerations. In Proceedings of the 27th Annual Conference of the British Academy of Management, Hrsg. British Academy of Management, 213-233. Liverpool: -. (Details)
  Schneider, Anke. 2013. Uncovering the Unconscious. Emotions Activated by a Pictures Stimulatory Attributes. In Lost in Translation. Marketing in an Interconnected World, Hrsg. EMAC2013, 1-5. Istanbul: EMAC. (Details)
  Loibl, Wilhelm, Schneider, Anke. 2013. Usage Patterns of Semantic Web Formats on Austrian Websites. In Lost in Translation. Marketing in an Interconnected World, Hrsg. EMAC2013, 1-5. Istanbul: EMAC. (Details)
  Gruber, Verena, McGoldrick, Peter, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Social and Environmental Dimensions of COO Image. In Proceedings of the 42nd Annual Conference, Hrsg. EMAC, June 4-7. Istanbul: (Details)
  Gruber, Kathrin, Karpienko, Radoslaw, Reutterer, Thomas. 2013. Graphical Markov Models as an Alternative to SEM.. In European Marketing Academy 42nd Annual Conference., Hrsg. Karaosmanoglu, 308-309. Istanbul: EMAC. (Details)
  Mariarcher, Gerhard, Ring, Amata, Schneider, Anke. 2013. Same, Same but Different. How Pictures Influence Emotionale Responses of Users with Different Web Search Behaviours.. In Information and Communication Technologies in Tourism 2013, Hrsg. Lorenzo Cantoni, Zheng Xiang, 375-387. Innsbruck: Springer. (Details)
  Lienbacher, Eva, Holweg, Christina, Rychly, Nicole, Schnedlitz, Peter. 2013. CSR in Food Retailing: What's Really on Customers' Minds?. In AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24, Hrsg. Aric Rindfleisch, Jim Burroughs, 235-243. Las Vegas, Nevada, USA: American Marketing Association. (Details)
  Kastner, Margit, Stangl, Brigitte. 2013. Exploring a text-to-speech feature by describing learning experience, enjoyment, learning styles, and values - A basis for future studie. In Proceedings of the 47th Hawaii International Conference on System, Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE. (Details)
  Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. 2013. How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. In Annual Conference Proceedings, Hrsg. Società Italiana Marketing, x-xx. Milano: -. (Details)
  Zins, Andreas. 2013. Measures of city destination attractiveness. In Proceedings of the 4th Conference of the International Association for Tourism Economics, Hrsg. Dwyer, L. and Mihalic, T. 131-133. Ljubljana: None. (Details)
  Zins, Andreas, Ponocny, Ivo. 2013. Questioning the role of traveling for quality-of-life. In Marketing Places and Spaces. Shifting Tourist Flows. Conference Proceedings of the 5th Advances in Tourism Marketing Conference, Hrsg. Correia, A., Kozak, M., Gnoth, J., Fyall, A., Lebe, S. and Andreu, L. , 354-358. Faro: None. (Details)
2012 Kastner, Margit, Stangl, Barbara. 2012. Changing learning preferences when preparing for exams. In Proceedings of the London International Conference on Education (LICE-2012), Hrsg. Charles A. Shoniregun, Galyna A. Akmayeva, 227-233. London, UK: Infonomics Society. (Details)
  Toth, Andreas, Schnedlitz, Peter. 2012. Die Beziehung zwischen Einkaufserlebnis und Preiszufriedenheit. In Proceedings Book of Abstracts, Hrsg. Waldemar Toporowski, 3-3. Göttingen: -. (Details)
  Stangl, Brigitte, Kastner, Margit, Felicitas, Polsterer. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. In Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE. (Details)
  Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON. In Proceedings of the 2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing: Thriving in a New World Economy, Hrsg. Academy of Marketing Science, 297-297. Buckhead, GA, USA: (Details)
  Hoffmann, Nicolas, Schnedlitz, Peter. 2012. Loyalty Schemes in Retailing - An Empirical Study. In Book of Proceedings. Colloquium on European Retail Research, Hrsg. ESSCA, 78-99. Paris: Eigenverlag. (Details)
  Homburg, Christian, Fürst, Andreas, Löhndorf, Birgit. 2012. On the Effectiveness and Efficiency of Operational Marketing Planning: Antecedents and Implications for Company Performance. In Proceedings of the AMA Winter Educators' Conference, Hrsg. American Marketing Association, 3-4. St. Petersburg, USA: (Details)
  Idinger, Christian , Schnedlitz, Peter. 2012. Consumer Price Knowledge: A Longitudinal Study in the Austrian Off-Premise Market. In Book of Abstracts, Hrsg. EIRASS European Insititute of Retailing and Service Studies, 100-100. Vienna: -. (Details)
  Doplbauer, Gerald, Schnedlitz, Peter. 2012. Location Attractiveness from a Retailer's Perspective. In Book of Abstracts, Hrsg. EIRASS European Insititute of Retailing and Service Studies, 51-51. Vienna: -. (Details)
  Holweg, Christina, Teller, Christoph. 2012. Avoidable Food Waste in Retail Stores.. In Colloquium on European Retail Research. Book of Proceedings (CERR 2012)., Hrsg. Brusset, Xavier, Kotzab, Herbert, Schnedlitz, Peter, Teller, Christoph, Towers, Neil., 229-246. Paris, ESSCA - (Details)
  Haas-Kotzegger, Ursula, Assiouras, I., Schlegelmilch, Bodo B., Skourtis, G.. 2012. Evaluations in Product-harm Crisis Situations. In CD proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, May 24-May 27. New Orleans, LA, USA: (Details)
  Ring, Amata, Schneider, Anke. 2012. Pictures as Emotional Stimuli. Going Beyond Content to Trigger Emotional Response. In Marketing to Citizens: Going beyond Customers and Consumers, Hrsg. EMAC, 1-5. Lissabon: -. (Details)
  Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. In Marketing to Citizens. Going beyond Customers and Consumers, Hrsg. EMAC, 443-443. Lissabon: (Details)
  Viola, Loredana, Karhu, Päivi 2012. How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation. In Proceedings of the Academy of Marketing Science Annual Conference (AMS), Hrsg. Academy of Marketing Science, 16.05.-19.05. New Orleans, LA, USA (Details)
  Rudolf, Vetschera, Weitzl, Wolfgang, Wolfsteiner, Elisabeth. 2012. Implausible alternatives in the elicitation of multi‐attribute value functions. In Proceedings of the 25th European Conference on Operational Research, Hrsg. (EURO XXV), ---. Vilnius, Lithuania: -. (Details)
  Schneider, Anke, Stangl, Barbara. 2012. Applying the Emotional Appeal of a Website through Verbal and Pictorial Stimuli. In Information and Communication Technologies in Tourism 2012, Hrsg. Matthias Fuchs, Francesco Ricci, Lorenzo Cantoni, 60-71. Wien, NY: Springer. (Details)
  Keusch, Florian. 2012. The influence of social desirability on data quality in face-to-face and web surveys. In GOR 12. Proceedings 14th General Online Research, Hrsg. Kaczmirek, L., Irmer, C., Hellwig, O., Taddicken, M., Welker, M., 59-59. Mannheim: DGOF. (Details)
  Loibl, Wilhelm, Tüz, Dora. 2012. A Methodology for Building Microformats. In ENTER 2012 Conference Proceedings, Hrsg. Matthias Fuchs, Francesco Ricci, Lorenzo Cantoni, 108-119. Wien, New York: Springer. (Details)
  Zniva, Robert, Wiesel, Stefan, Cornelia, Kellner. 2012. 500.000, 50.000, or 50 Fans on Facebook - Is It of Any Avail?. In Proceedings of the 2012 Global Marketing Conference, Hrsg. KAMS, 1548-1548. Seoul: (Details)
  Költringer, Clemens and Dickinger, Astrid and Wohlgenannt, Gerhard. 2012. Analyzing Destination Branding and Image from Online Sources - A Web Content Mining Approach. In Proceedings of the 41th EMAC Conference, Hrsg. European Marketing Academy, 0-0. Lisbon, Portugal - Forthcoming: None. (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumers' Experiences of Product-Harm Crises. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: (Details)
  Gnoth, Jürgen, Zins, Andreas. 2012. Cultural Interactions as Components of the overall Trip Experience. In CAUTHE 2012. Book of Proceedings, Book 2, Hrsg. Lade, C. and Melsen, L. , 753-758. Melbourne: None. (Details)
  Ring, A., Diamantopoulos, Adamantios, Schlegelmilch, Bodo B.. 2012. Drivers of Export Segmentation Effectiveness. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: -. (Details)
  Koller, Monika, Walla, Peter. 2012. Measuring Affective Information Processing in Information Systems and Consumer Research. Introducing Startle Reflex Modulation. In ICIS Proceedings (Proceedings of the International Conference on Information Systems 2012), Hrsg. AIS (Association for Information Systems), 1-16. Orlando, Florida, USA: AIS Association for Information Systems. (Details)
2011 Secka, Marion. 2011. CSR-Communication: The Influence of Fit and Medium on Brand Image. In Symposium Proceedings, Hrsg. Rayman-Bacchus, Lez, xx-xx. London: (Details)
  Brunk, Katja, Öberseder, Magdalena. Forthcoming. Shedding light on the ethical consumer debate: evidence from a qualitative investigation of Body Shop Consumers. In AMS WMC Proceedings, Hrsg. Academy of Marketing Science, xx-xx. Reims: (Details)
  Obadia, Claude, Stöttinger, Barbara. 2011. An Agency Perspective to Export Price Adaptation. In LES DEFIS DU MANAGEMENT INTERNATIONAL A L'AUBE DU XXIème SIECLE, Hrsg. Lemaire, Jean-Paul, x-x. Paris: -. (Details)
  Loibl, Wilhelm. 2011. An Overview of the Use of Semantic Markup on Tourism Websites in Austria. In Creativity and Innovation in Tourism, Hrsg. Frochot, I. and Swarbrooke, J., 99-99 Archamps: (Details)
  Lienbacher, Eva, Schnedlitz, Peter, Walter, Eva Margarete. 2011. Charitable Retailers in Academic Literature: A systematic review of three decades (1980-2010). In EMAC Proceedings, Hrsg. European Marketing Academy, xxx-xxx. Ljubljana: (Details)
  Loibl, Wilhelm, Tüz, Dora. 2011. Proposition of microformats for semantically enriching online event calendars. In Sustainability and quality of life in tourism: Tasks for consumer, industry, policy and academia, Hrsg. Guntoro, G., Huan, T.-C., Lee, S., Mena, M.:, Thongma, W. and Zins, A.H., 99-99. Chiang Mai: (Details)
  Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. DISAGGREGATING CORPORATE PHILANTHROPY: THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION. In Proceedings of The 15th Biennial World Marketing Congress The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, Hrsg. Academy of Marketing Science, 454-457. Reims, Frankreich: (Details)
  Mitchell, Vince, Petrovici, Dan, Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. EXAMINING THE INFLUENCE OF PARENTS VERSUS PEERS ON GEN Y INTERNET ETHICAL ATTITUDE. In 2011 AMS Annual Proceedings, Hrsg. Academy of Marketing Science, 43-43. Coral Gables, FL, USA: (Details)
  Keusch, Florian. 2011. Does the direction of rating scales influence response behavior in web surveys?. In Bringing together survey researchers in Europe. Proceedings of the 4th Conference of the European Survey Research Association, Hrsg. ESRA, Universite de Lausanne, 179-180. Lausanne: ESRA. (Details)
  Löhndorf, Birgit, Diamantopoulos, Adamantios. 2011. How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. In Proceedings oft the 2nd International Colloquium on Consumer-Brand Relationships, Hrsg. Michael Brezale, Marc Fetscherin, Susan Fournier, T.C. Melewar, 10-10. Winter Park/Orlando, USA: (Details)
  Ziniel, Wolfgang. 2011. Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour. In Business: Accounting, Finance, Management & Marketing, Hrsg. Gregory T. Papanikos, 113-114. Athens: ATINER Eigenverlag. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. In Proceedings of the Annual Conference of the Academy of Marketing Science (AMS), The sustainable global marketplace, Hrsg. Mary Conway Dato-on, 328-328. Coral Gables, FL, USA: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. The perceived value-loyalty-link: heterogeneity among car users. In Proceedings of the Academy of Marketing Conference 2011, Hrsg. University of Liverpool, Management School, Marketing Fields Forever, XX-YY. Liverpool: -. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. In Proceedings of the Academy of Marketing Conference 2011, Hrsg. University of Liverpool, Management School, Marketing Fields Forever, XX-YY. Liverpool: -. (Details)
  Kastner, Margit, Stangl, Brigitte. 2011. (Dis-)Satisfiers for e-Learning User Interfaces. In Proceedings of the International Conference on Information Systems (ICIS 2011), Hrsg. ICIS, 1-19. Shanghai, China: AIS Association for Information Systems. open access (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick E.. 2011. An Initial Step Towards Measuring Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. EMAC, xx-xx. Ljubljana: -. (Details)
  Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. In Proceedings of the 40th European marketing Academy, Hrsg. European Marketing Academy, May 24-May 27. Ljubljana: (Details)
  Hergesell, Anja, Zins, Andreas. Forthcoming. Low- and high-level environmental behavior: exploring structural relationships in the tourism domain. In Sustainability and quality of life in tourism: Tasks for consumer, industry, policy and academia, Hrsg. Guntoro, G., Huan, T.-C., Lee, S., Mena, M.:, Thongma, W. and Zins, A.H., 26-26. Chiangmai: -. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2011. Tourists' Cultural Contact in a Northern Thai Tourism Context. In Sustainability and quality of life in tourism: Tasks for consumer, industry, policy and academia, Hrsg. Guntoro, G., Huan, T.-C., Lee, S., Mena, M.:, Thongma, W. and Zins, A.H., 28-28. Chiangmai: -. (Details)
  Obadia, Claude, Stöttinger, Barbara. 2011. Export Price Adaptation: a fresh look at a well-known concept, its operationalization and effect on export performance. In Obadia, C., Stöttinger, B. (2011) , accepted to CIMaR annual conference, Atlanta, Hrsg. Consortium for International Marketing Research, x-x. Atlanta, Georgia: -. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Perceived Value in Consumption-Systems Applied to the Automotive Industry. In EMAC 40th Conference Proceedings: The day after-Inspiration, Innovation, Implementation, Hrsg. University of Ljubljana, Faculty of Economics, 1-7. Ljubljana: -. (Details)
  Ziniel, Wolfgang. 2011. Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour. In Proceedings of the 13th General Online Research Conference GOR, Hrsg. Monika Taddicken, Martin Welker, Lars Kaczmirek, 74-75. Düsseldorf: -. (Details)
  Keusch, Florian, Mayerhofer, Wolfgang. 2011. Online panels in marketing research: Who participates and why?. In 8th CIRCLE Internationale Conference for Marketing, Management, Finance, Consumer Behaviour, Tourism and Retailing Research. Book of Abstracts, Hrsg. Vignali, G., Vignali, C., Vranesevic, T., 127-127. Zagreb: Faculty of Economics and Business, University of Zagreb, Croatia. (Details)
  Keusch, Florian. 2011. The influence of personality traits and motives for joining on participation behavior in online panels. In GOR 11. Proceedings 13th General Online Research, Hrsg. Taddicken, M., Welker, M., Geißler, H., Kaczmirek, L., 46-46. Düsseldorf: DGOF. (Details)
  Keusch, Florian. 2011. The influence of the direction of Likert-type scales in web surveys in different respondent groups. In GOR 11. Proceedings 13th General Online Research, Hrsg. Taddicken, M., Welker, M., Geißler, H., Kaczmirek, L., 47-47. Düsseldorf: DGOF. (Details)
  Holweg, Christina, Lienbacher, Eva. 2011. Risk Assessment in Non-profit and Business Partnerships. In Marketing in the Age of Consumerism; Jekyll or Hyde?, Hrsg. ANZMAC, 556-562. Perth: ANZMAC. (Details)
  Dickinger, Astrid and Körbitz, Wolfgang and Gindl, Stefan and Wohlgenannt, Gerhard. 2011. Extracting Brand Image from User Generated Content. In Proceedings of the 40th EMAC Conference, Hrsg. European Marketing Academy, 0-0. Ljubljana, Slovenia: None. (Details)
  Kastner, Margit, Stangl, Brigitte. 2011. Mapping Learning Aids and Introducing Learning Styles as a Moderator. In Proceedings of the 44th Hawaii International Conference on System Sciences (HICSS-44), Hrsg. IEEE Computer Society’s Conference Publishing Services, 1-10. Kauai, Hawaii: IEEE. (Details)
  Kastner, Margit and Stangl, Barbara. 2011. Multiple Choice and Constructed Response Tests: Do Test Format and Scoring Matter? In Procedia Social and Behavioral Science, Vol. 12, Hrsg. Zafer Bekirogullari, 263-273. Cyprus: Elsevier. open access (Details)
2010 Kastner, Margit. 2010. Implications of Learning Behavior. An Investigation of Continuous Learning Processes. In ICERI 2010 (International Conference of Education, Research and Innovation), Hrsg. L. Gómez Chova, D. Martí Delenguer, I. Candel Torres, 2247-2257. Madrid (Spain): International Association of Technology, Education and Development (IATED). (Details)
  Salzberger, Thomas, Koller, Monika. 2010. On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder, Hrsg. Department of Management, College of Business and Economics, 1-8. University of Canterbury, Christchurch: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander, Viola, Loredana. 2010. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder, Hrsg. Department of Management, College of Business and Economics, 1-1. University of Canterbury, Christchurch: (Details)
  Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Social Supermarkets: Typology within the Spectrum of Social Enterprises. In ANZMAC 2010: Doing More with Less, Hrsg. Department of Management College of Business and Economics University of Canterbury, -----. Christchurch: ANZMAC. (Details)
  Ziniel, Wolfgang. 2010. The Effect of Third-Party Product Reviews on Product Choice. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Hrsg. Paul Ballantine, Jörg Finsterwalder, ---. Christchurch, Department of Management, College of Business and Economics: -. (Details)
  Schneider, Anke, Ring, Amata. 2010. Emotions and Low-Level Features in Picture Composition. In Proceedings of the IASK International Conference GLOBAL MANAGEMENT 2010, Hrsg. Ronald W. Spahr, Fernando A.F. Ferreira, 725-734. Oviedo: -. (Details)
  Schneider, Anke, Leitenbauer, Markus. 2010. Effects of Picture Modification on Emotional Impact. In Proceedings of the Design and Emotion Conference 2010, Hrsg. IIT Institute of Design, 32-32. Chicago: -. (Details)
  Ziniel, Wolfgang. 2010. Measuring the Relevance of Third-Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 55-55. Vienna: Universität Wien. (Details)
  Ziniel, Wolfgang, Ledermüller, Karl. 2010. New Ways of Understanding the Customer: Perceptual Maps from Forum Entries. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 82-82. Vienna: Universität Wien. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 74-75. Vienna, University of Vienna: -. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark: (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Behavioral post-consumption intentions from a higher-order multidimensional value perspective. In Proceedings of the American Marketing Association (AMA) Summer Educators’ Conference, Hrsg. American Marketing Association, xx-xx. Boston, USA: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Purchasing a new car: The impact of multiple perceived value dimensions from an ecological perspective. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 91-92. Vienna, University of Vienna: -. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University, Hrsg. Academy of Marketing, 246-252. Coventry University: -. (Details)
  Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Hrsg. Academy of Marketing, 379-386. Coventry University: -. (Details)
  Zauner, Alexander, Palmetshofer, Gerlinde. Erscheinend. Value für Stakeholder im Nonprofit Kontext: Eine Means-End-Chain Analyse. In Stakeholder-Management in Nonprofit-Organisationen. Theoretische Grundlagen, empirische Ergebnisse und praktische Ausgestaltungen, Hrsg. Theuvsen, Ludwig, Schauer, Reinbert, Gmür, Markus, xx-xx. Linz: Trauner. (Details)
  Secka, Marion. 2010. CSR and communication: How to Communicate Corporate Social Responsibility. In CSR and Global Governance, Hrsg. Güler Aras, David Crowther, Kristijan Krkač, 764-774. Zagreb, Kroatien: (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Customer value in consumption-systems: the case of mobile telecommunication. In Proceedings of the European Association for Consumer Research Conference 2010, Hrsg. Royal Holloway University of London, xx-xx. Surrey, UK, Großbritannien: (Details)
  Löhndorf, Birgit, Herz, Marc, Diamantopoulos, Adamantios. 2010. The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions. In Proceedings oft the 4th German-French-Austrian Conference on Quantitative Marketing, Hrsg. Universität Wien, 50-50. Vienna, Austria: (Details)
  Teichmann, Karin, Stangl, Brigitte. 2010. Are possibilities of the Internet tapped to the full potential? A systematic inventory of 3D applications in the tourism industry. In The Six Senses - The Essentials of Marketing, Hrsg. EMAC, 1-5. Copenhagen: -. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Kopenhagen: (Details)
  Ziniel, Wolfgang, Ledermüller, Karl. 2010. Deriving Customers' Product Perception Spaces from Forum Postings. In GOR2010, 12th General Online Research Conference, Hrsg. Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel, 76-77. Pforzheim: -. (Details)
  Salzberger, Thomas, Koller, Monika. 2010. Examining the functioning of different response scales based on innovative measurement models. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark: (Details)
  Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. In NeuroPsychoEconomcis 2010 Conference Proceedings, Hrsg. Flemming Hansen, Martin Reimann, Oliver Schilke, 14-14. München, Washington: (Details)
  Ledermüller, Karl, Ziniel, Wolfgang. 2010. Information Retrieval based Quantitative Text Mining as Foundation for Perceptual Mapping and Information Reduction Methods - A use case of investigating job announcements. In GOR2010, 12th General Online Research Conference, Hrsg. Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel, 55-56. Pforzheim: -. (Details)
  Teller, Christoph , Schnedlitz, Peter. 2010. Managing Agglomeration Effects in Retailing - the Mall Tenant's Perspective.. In Proceedings of the 17th International Conference on Recent Advances in Retailing and Service Science (EIRASS 2010), Hrsg. Timmermans, Harry, 201-215. Instanbul: -. (Details)
  Stangl, Brigitte, Dickinger, Astrid. 2010. TourismWebsite Performance. An Alternative Measurement Approach. In The six senses - The Essentials of Marketing, Hrsg. EMAC, 1-5. Copenhagen: -. (Details)
  Stöttinger, Barbara, Obadia, Claude . 2010. Export Price Adaptation: an Agency Approach. In EIBA Annual Conference Proceedings, Hrsg. EIBA, digital-digital. Porto: -. (Details)
  Wiesel, Stefan, Reutterer, Thomas. 2010. Handelsorientierte Markenbewertung. In Aktuelle Beiträge zur Markenforschung. Tagungsband des 3. Internationalen Markentags, Hrsg. Wolfgang Mayerhofer und Marion Secka, 211-222. Wiesbaden: Gabler. (Details)
  Weismayer, Christian. 2010. Longitudinal Satisfaction Measurement using different Markov Chain Models. In Recent Advances in Retailing and Services Science, Conference 2010, Conference Proceedings (CD), European Institute of Retailing and Services Studies (EIRASS), Hrsg. H. J. P. Timmermans - Editor, 242-242. Istanbul, Turkey: (Details)
  Ziniel, Wolfgang. 2010. Measuring the Perceived Quality Impact of Third-Party Product Reviews via Paired Comparisons. In New Economic Challenges, Hrsg. Faculty of Economics and Administration of Masaryk University, 78-88. Brno: -. (Details)
  Pezenka, Ilona, Schneider, Anke. 2010. Comparing Pictorial and Verbal Scales for City Image Measurement. In Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE), Hrsg. CAUTHE 2010, Hobart, Australia: (Details)
  Schlegelmilch, Bodo B., Bojkowszky, Brigitte, Robson , Matthew. 2010. Global Marketing Partnerships and Strategies for Competitive Differentiation. In Proceedings of the Annual Meeting of the Academy of International Business, Hrsg. Academy of International Business, ---. Rio de Janeiro, Brazil: -. (Details)
  Stangl, Brigitte, Dickinger, Astrid. 2010. How Communication Modes Determine Website Satisfaction. In Information Communication Technologies in Tourism 2010, Hrsg. Gretzel, Ulrike; Law Rob; Fuchs Matthias, 273-284. Lugano: Springer. (Details)
  Khan, Mubbsher Munawar, Schlegelmilch, Bodo B., Shabbir, H.. 2010. Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements. In CD Proceedings of the 39th European Marketing Academy, Hrsg. 39th European Marketing Academy, ---. Copenhagen, Denmark: (Details)
  Hofbauer, Julia, Stangl, Brigitte, Teichmann, Karin. 2010. Online Destination Marketing: Do Local DMOs Consider International Guidelines for Their Website Design?. In Information Communication Technologies in Tourism 2010, Hrsg. Gretzel, Ulrike; Law Rob; Fuchs Matthias, 261-271. Lugano: Springer. (Details)
  Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2010. The impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers. In CD Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. May 26-29, ---. Portland, OR, USA: (Details)
  Weismayer, Christian, Pezenka, Ilona. 2010. Using Multidimensional Item Response Theory to Measure Efficiency of Pictures for Emotional City Image Evaluation.. In Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE), Hrsg. CAUTHE 2010, Hobart, Australia: -. (Details)
  Keusch, Florian, Mayerhofer, Wolfgang, Jungreithmaier, Silke, Weilbuchner, Nicole, Führer, Roland, Kling, Herbert. 2010. Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels. In GOR 10. Proceedings 12th General Online Research Conference, Hrsg. Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O., 52-52. Pforzheim: DGOF. (Details)
  Keusch, Florian, Mayerhofer, Wolfgang, Jungreithmaier, Silke. 2010. The personality of online panel members: Moneygrubbing mercenaries or valuable respondents?. In New directions - New insights. Proceedings Fourth German-French-Austrian Conference on Quantitative Marketing, Hrsg. Garaus, M., Weitzl, W., Wolfsteiner, E., Zimprich, M., 41-41. Wien: GFA. (Details)
  Zins, Andreas. 2010. Destination Image in the Context of Wellness Travel. In Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference, Hrsg. Puckó, L., 408-425. Budapest: TTRA Europe. (Details)
  Zins, Andreas, Prompitak, Kamontorn. 2010. Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel. In ApacCHRIE Conference 2010 Proceedings on CD-ROM, Hrsg. ApacCHRIE, CD-CD. Phuket: (Details)
  Gnoth, Jürgen, Zins, Andreas. 2010. Developing a Tourism Culture Contact Scale. In Global Marketing Conference 2010, Hrsg. Kim, E.Y., 1610-1614. Cheongju City: Chungbuk National University. (Details)
  Correira Loureiro, Sandra Maria , Lienbacher, Eva, Walter, Eva Margarete. 2010. Effects of Customer Value on Internet Banking Corporate Reputation and Satisfaction; a Comparative Study in Portugal and Austria.. In Global Marketing Conference, Hrsg. Korean Academy of Marketing Science, 1977-1990. Tokyo: -. (Details)
  Zins, Andreas. 2010. images for Thailand and competitors: the context of wellness travel. In Asia Tourism Forum Conference Proceedings, Hrsg. Asia Tourism Forum, 278-298. Hualien: (Details)
  Zins, Andreas. 2010. Snapshots on destination image formation. In Proceedings of the Annual Conference Council for Australian University Tourism and Hospitality Education (CAUTHE)., Hrsg. S. Crispin, A. Dunn, S. Fishwick, A. Franklin, D. Hanson, D. Reiser, R. Shipway, M. Wells and C. Baxter, CD-CD. Hobart: University of Tasmania. (Details)
  Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. SSM: A new type of retailer?. In Global Marketing Conference, Hrsg. Korean Academy of Marketing Science, 1243-1251. Tokyo: -. (Details)
2009 Salzberger, Thomas, Koller, Monika. 2009. An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection. In Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference, Hrsg. Department of Marketing, Monash University, 1-8. Melbourne, Australia: (Details)
  Teichmann, Karin, Zins, Andreas. 2009. Comparing different scales types and formats for measuring consumer knowledge. In Sustainable Management and Marketing, Hrsg. S. Luxton, 153-153. Melbourne: ANZMAC. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. In Proceedings of the Ninth International Conference on Electronic Business (ICEB 2009). "Ubiquitous e-Services in Digital Society", Hrsg. Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong, Hong Kong, 257-264. Macau: (Details)
  Teichmann, Karin, Zins, Andreas. 2009. Travel career pattern and travel horizon: some common ground?. In Sustainable Management and Marketing, Hrsg. S. Luxton, 215-215. Melbourne: ANZMAC. (Details)
  Koller, Monika, Abou Roumié, Amir, Brenner, Gerhard. 2009. Audio Branding: A Review. In 2009 NeuroPsychoEconomics Conference Proceedings, Hrsg. Martin Reimann, Oliver Schilke, Association for NeuroPsychoEconomics, 26-26. Munich, Palo Alto: (Details)
  Furtmüller, Gerhard, Kastner, Margit, Zihr, Georg. 2009. Individualisierte Übungsbeispiele. In FNMA-Tagungsband 18: eBologna 2010 und darüber hinaus: Kompetenzorientierung – Studierendenzentrierung – Open Content und Standards, Hrsg. Verein „Forum Neue Medien in der Lehre Austria (fnm-austria)“, 30-38. Graz: -. (Details)
  Weismayer, Christian. 2009. Non-linear Effects and Longitudinal Satisfaction Measurement using Multilevel Models and Latent Growth Curve Extensions. In 18th Annual Frontiers in Service Conference, Hrsg. Frontiers in Service Conference, 80-80. Hawai, Honolulu: (Details)
  Teller, Christoph, Elms, Jonathan R. . 2009. Agglomeration Formats, Attractiveness and Consumer Patronage. In Retailing 2009: Strategic Challenges and Opportunities in Uncertain Times. Special Conference Series. Volume XII 2009, Hrsg. Evans, Joel R., 359-364. New Orleans: -. (Details)
  Scott, Jane, Salzberger, Thomas. 2009. Investigating the Threshold Ordering of the Audience Engrossment Scale using the Polytomous Rasch Model. In Proceedings of the 3rd International Conference of Measurement in Health, Education, Psychology and Marketing, Hrsg. University of Western Australia, 1-5 Perth: Eigenverlag (Details)
  Pezenka, Ilona, Leitenbauer, Markus, Walter, Karin. 2009. Measuring the affective pre-visit image of European cities using a nonverbal scale. In Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education, Hrsg. College of Hospitality & Tourism Management, Jinwen University of Science & Technology, CD-CD. Taipei, Taiwan: -. (Details)
  Gärber, Lisa, Brenner, Barbara, Rogbeer, Shalini. 2009. Of slumbering and active ties, a dynamic view on networks. In AIB Proceedings, Hrsg. AIB, x-x. San Diego: (Details)
  Walter, Eva Margarete, Schnedlitz, Peter, Foscht, Thomas, Lienbacher, Eva. 2009. PAYMENT BEHAVIOR AT THE STATIONARY POS. In Proceedings of the 6th International Conference on Partial Least Squares and Related Methods, Hrsg. Vinzi, Vincenzo Esposito/Tenenhaus, Michel/Guan, Rong, 164-169. Beijing, China: Publishing House of Electronics Industry. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2009. The demand for counterfeits: An extended TPB approach with empirical evidence from seven countries. In Advances in Consumer Research, Vo. 36, Hrsg. Ann Mc Gill & Sharon Shavitt, 610-611. Duluth, MN: Association for Consumer Research. (Details)
  Heim, Philipp, Walter, Eva Margarete, Reutterer, Thomas. 2009. User Acceptance of SMS-based Advertising Campaigns. In Proceedings of the 6th International Conference on Partial Least Squares and Related Methods, Hrsg. Vinzi, Vincenzo Esposito/Tenenhaus, Michel/Guan, Rong, 394-399. Beijing, China: Publishing House of Electronics Industry. (Details)
  Teller, Christoph, Elms, Jonathan R.. Forthcoming. Agglomeration formats, attractiveness and consumer patronage. In Proceedings of AMS/ACRA 2009 Fall Triennial Retailing Conference: Strategic Challenges and Opportunities in Uncertain Times, Hrsg. Berman, Barry/McMellon, Chuck/Pearson, Michael, New Orleans: Eigenverlag. (Details)
  Kotzab, Herbert W., Reiner, Gerald, Teller, Christoph. 2009. Description and Evaluation of Instore Logistics Processes. In Proceedings of the 15th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), Hrsg. Wood, Steve, 2A_1-2A_31. Guildford/UK: (Details)
  Walter, Eva Margarete, Schnedlitz, Peter. 2009. How do consumers pay at the stationary point of sale: Empirical findings and their implications. In Proceedings of the 15th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), Hrsg. Wood, Steve, ---. Surrey/UK: EAERCD. (Details)
  Dorenkamp, Isabelle, Buber, Renate. 2009. Marketing Awareness of NGOs: Necessary Evil or Basic Principle to Meet the Stakeholders´ Needs?. In EMES(European Research Network)Conferences Selected Papers Series, ECSP-B08-08, Hrsg. EMES (at www.emes.net), 1-23. -: (Details)
  Paddison, Andrew, Teller, Christoph, Elms, Jonathan R.. 2009. Place Marketing, Retail Agglomeration Attractiveness and the Place User’s Point of View. In Proceedings of the 15th conference of the European Association for Education and Research in Commercial Distribution (EAERCD), Hrsg. Wood, Steve, 7D_1-7D_28. Guildford/UK: (Details)
  Stangl, Brigitte, Dickinger, Astrid. 2009. Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting. In Marketing and the Core Disciplines: rediscovering references?, Hrsg. 38th European Marketing Academy Conference (38th EMAC), CD-CD. Audencia Nantes - France: (Details)
  Walter, Eva Margarete, Reutterer, Thomas. 2009. How Mobile Advertising Affects Consumers: Empirical Findings From A SMS Direct Marketing Campaign. In Proceedings of the 38th EMAC Conference (on CD-ROM), Hrsg. Helfer, Jean-Pierre, Nicolas, Jean-Louis, ---. Nantes: EMAC. (Details)
  Weismayer, Christian. 2009. Longitudinal satisfaction measurement using latent growth curve models and extensions. In Recent Advances in Retailing and Services Science, Conference 2009, Conference Proceedings (CD), European Institute of Retailing and Services Studies (EIRASS), Hrsg. H. J. P. Timmermans - Editor, 1-18. Niagara Falls, Canada: (Details)
  Prange, Christiane, Götze, Elisabeth. 2009. Tapping the Manager's Mind. The Use of Diary Studies in International Management. In Proceedings of the 2nd Annual Euromed Conference, Hrsg. Euromed Academy of Business, 2032-2034. Salerno (Details)
  Stahl, Günter, Voigt, A.. 2009. Meta-Analyses of the performance implications of cultural differences in mergers ans acquisitions. In Academy of Management Best Paper Proceedings, Hrsg. IM, I1-I6. x: (Details)
  Koller, Monika, Sinitsa, Elizaveta. 2009. Mixed Methods in Online Research - Conceptualisation and Future Research Agenda. In Proceedings, GOR 09, 11th General Online Research Conference, April 6-8, 2009, University of Vienna, Hrsg. Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel, Olaf, 88-89. Wien, German Society for Online-Research: (Details)
  Stahl, Günter, Chua, C.H., Caligiuri, P., Cerdin, J.L., Taniguchi, M.. 2009. Predictors of turnover intentions in learning-driven and demand-driven international assignments: the role of repatriation concerns, satisfacation with company support, and perceived career advancement opportunities.. In Academy of Management Best Paper Proceedings, Hrsg. IM, 1-6. X: (Details)
  Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2009. Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements. In Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 15-15. Oslo, Norway: (Details)
  Teichmann, Karin. 2009. Changing knowledge levels: comparing the pre- and post-information search stage. In CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world, Hrsg. Council for Australien University Tourism & Hospitality Education, 150-150. Fremantle, Western Australia: Promaco Conventions PTY LTD. (Details)
  Khan, Mubbsher Munawar, Schlegelmilch, Bodo B.. 2009. Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 74-x. Nantes, France, May 26-29: (Details)
  Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, D.. 2009. Country of Origin: Still Alive and Kicking?. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 75-x. Nantes, France, May 26-29: (Details)
  Diamantopoulos , Adamantios, Schlegelmilch, Bodo B., Palihawanda, D.. 2009. Country-of-Origin: A Construct Past its Sell-by Date?. In Proceedings of the 2009 American Marketing Association Winter Educators' Conference, Hrsg. AMS, x-x. Tampa, Florida: (Details)
  Stangl, Brigitte, Schneider, Anke. 2009. Do emotional mental models before and after an effective visitation of a virtual world differ?. In Information and Communication Technologies in Tourism 2009, Hrsg. Peter, Höpken, Gretzel, Ulrike, and Law, Rob, 493-505. Amsterdam: Springer. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2009. Half a Century of Marketing Ethics: Shifting Perspectives and emerging Trends. In Proceedings of the 14th Biennial World marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 23-23. Oslo Norway, July 22-25: (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Mitchell, Vincent-Wayne. 2009. Online versus Offline Ethics: A Comparison of Parents and their Adolescent Children in Austria and the UK. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Nantes: (Details)
  Stangl, Brigitte. 2009. Relationship between motivation and website features: Do adventure and relaxation seeking travellers differ? An exploratory study. In CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world, Hrsg. Council for Australian University Tourism & Hospitality Education, 146-146. Fremantle, Western Australia: Promaco Conventions PTY LTD. (Details)
  Engele, Verena, Stangl, Brigitte, Teichmann, Karin. 2009. What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories. In CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world, Hrsg. Council for Australian University Tourism & Hospitality Education, 68-68. Fremantle, Western Australia: Promaco Conventions PTY LTD. (Details)
  Reutterer, Thomas, Walter, Eva Margarete. 2009. Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne. In Business Services: Konzepte, Technologien, Anwendungen, Hrsg. Hansen, Hans Robert, Karagiannis, Dimitris, Fill, Hans-Georg, 151-160. Wien: (Details)
  Keusch, Florian, Kurz, Helmut, Penzkofer, Peter. 2009. Increasing response rates in list based samples. In See more - Do more - Get more. Proceedings 11th General Online Research Conference, Hrsg. Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O., 84-84. Wien: DGOF. (Details)
  Schlegelmilch, Bodo B.. 2009. Beyond Shareholder Obligations: The Uncharted Territory of Being a Responsible Company. In First Global Peter Drucker Forum - CD Proceedings, Hrsg. Peter Drucker Forum, (Details)
  Zins, Andreas, Lund-Durlacher, Dagmar. 2009. Certification schemes and ecolabels as tools for sustainable tourism development: trends and outlook from a European perspective. In Management of Sustainable Tourism in the Next Decade: Prospects and Challenges (including CD-ROM), , Hrsg. Alamapay, R.B., Chartrungruang, B., Mena, M., Thongma, W. and Zhou, J.Y. , 83-92. Chiang Mai: None. (Details)
  Zins, Andreas. 2009. Deconstructing travel decision making and information search activities. In Information and Communication Technologies in Tourism 2009, Hrsg. Höpken, P., Gretzel, U. and Law, R. , 467-479. Amsterdam: Springer. (Details)
  Lemanski, Michal, Sorger, Daniela Magdalena. 2009. Effective Knowledge Transfers between HR Subsidiaries in Central and Eastern Europe. In AIB Annual Conference Proceedings, Hrsg. AIB, x-x. San Diego: (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases. In Marketing and the Core Disciplines, Hrsg. European Marketing Academy, ?-?. Nantes: (Details)
  Lemanski, Michal, Rogbeer, Shalini. 2009. Initiative at the corporate periphery. In In Reshaping the boundaries of the firm in an era of global interdependence. 35th EIBA 2009 Annual Conference Proceedings, Hrsg. EIBA, x-x. Valencia: (Details)
  Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The drivers of consumer value in the ECR-Category Management model - Critical discussion and empirical evaluation. In Proceedings of the 38th EMAC (European Marketing Academy) Conference, Hrsg. Helfer, Jean-Pierre and Nicolas, Jean-Louis, 156-156. Nantes: EMAC. (Details)
2008 Salzberger, Thomas, Koller, Monika. 2008. A difference in the unit of measurement - A hidden threat to the comparability of measures derived from rating scales. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney, Hrsg. University of Western Sydney, 1-5. Sydney, Australien: Eigenverlag. (Details)
  Koller, Monika, Salzberger, Thomas, Streif, Gerlinde. 2008. Cognitive Dissonance in Retail versus E-commerce – First Findings and Implications. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney, Hrsg. University of Western Sydney, 1-5. Sydney, Australien: Eigenverlag. (Details)
  Koller, Monika. 2008. Neuroimaging techniques - promising research method also for practical marketing research?. In Latin America Advances in Consumer Research, Vol. 2, Hrsg. Acevedo, C.R., Hernandez, J.M.C., Lowrey, T.M. (eds.), 1-4. Sao Paulo, Brazil: Association for Consumer Research. (Details)
  Dickinger, Astrid, Scharl, Arno, Hermann, Stern, Weichselbraun, Albert, Wöber, Karl. 2008. Acquisition and Relevance of Geotagged Information in Tourism. In ENTER 2008. Proceedings of the International Conference in Innsbruck, Austria., Hrsg. Andrew Frew, 1-12. Wien-New York: Springer. (Details)
  Scott, Jane, Harris, Jennifer, Salzberger, Thomas. 2008. Are respondents using our scale as we expect?. In Proceedings of the ANZMAC Conference 2008, Sydney, Australia, Hrsg. University of Western Sydney, 1-6 Sydney: Eigenverlag. (Details)
  Newton, Fiona, Salzberger, Thomas, Ewing, Mike. 2008. Differences in Item Responses: A Gendered Approach. In Proceedings of the ANZMAC Conference 2008, Sydney, Hrsg. University of Western Sydney, 1-6. Sydney: Eigenverlag. (Details)
  Hogg, Margaret K., Penz, Elfriede. 2008. Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts. In European Advances in Consumer Research, Volume 8, Hrsg. Stefania Borghini, Mary Ann McGrath, Celes Otnes, 156-157. Milan: Association for Consumer Research. (Details)
  Dabic, Marina. 2008. Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market. In European Advances in Consumer Research Vol. 8, Hrsg. Borghini, St.; McGrath, M.A.; Otnes, C.C., 274-277. Milan, Italy: Association for Consumer Research. (Details)
  Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2008. The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation. In Recent Advances in Retailing and Service Science. Conference Proceedings, Hrsg. Timmermans, Harry, CD-Rom. Zagreb: (Details)
  Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2008. Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?. In Proceedings of the 37th EMAC Conference (on CD-ROM), Hrsg. -, ---. Brighton, England: (Details)
  Mayr, Thomas, Zins, Andreas. 2008. Extensions on the conceptualization of customer perceived value: insights from the airline industry. In TTRA Europe 2008 Conference Competition in Tourism: Business and Destination Perspectives, Hrsg. TTRA Europe, 122-138. Helsinki: -. (Details)
  Kotzab, Herbert, Grant, David B., Teller, Christoph, Voelk, Natalie. 2008. SCM implementation in organizations: an Austrian perspective. In Proceedings of the 20th Annual Conference for Nordic Researchers in Logistics (NOFOMA 2008), Hrsg. Spens, Karen. Kovács, Gyöngyi, x-x. Helsinki: (Details)
  Stangl, Brigitte, Weismayer, Christian. 2008. Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation. In Information and Communication Technologies in Tourism 2008, Hrsg. O'Connor, Peter, Höpken, Wolfram and Gretzel, Ulrike, 141-151. Innsbruck: Springer. (Details)
  Teichmann, Karin. 2008. Knowledge and Breadth of Search: New Insights from a Panel Study. In TTRA Europe 2008 Conference Competition in Tourism: Business and Destination Perspectives, Hrsg. TTRA Europe, xx-xx. Helsinki: -. (Details)
  Brenner, Gerhard, Koller, Monika, Salzberger, Thomas. 2008. Measurement Problems of Cognitive Dissonance – How Can Neuroimaging Techniques Help? Conceptual Thoughts and Empirical Design. In ConNecs 2008. Conference on Neuroeconomics, Copenhagen Business School, Hrsg. Department of Marketing, Center for Marketing Communication, 1-8. Copenhagen: Eigenverlag. (Details)
  Stahl, Günter, Maznevski, M., Voigt, A. , Jonsen, K.. 2008. Untraveling the diversity-performance link in multicultural teams: Meta-analysis of studies on the impact of cultural diversity in teams. In Academy of International Business Annual Conference Proceedings, Hrsg. -, ---. -: (Details)
  Brenner, Barbara, Reus, Taco Hans. 2008. Agency Theory in the Context of Transition Economies: Head Office Expatriate Control in Central- and Eastern European Subsidiaries. In Academy of International Business Conference Proceedings, Hrsg. Academy of international Business, x-x. Milano: (Details)
  Brenner, Barbara, Schlegelmilch, Bodo B., Ambos, Björn. 2008. Adding a third dimension: The value-added of Regional Headquarters. In Strategic Management Society Conference Proceedings, Hrsg. SMS, 86-x. Cologne, USA, Oct. 12-15: (Details)
  Nell, Phillip C., Schlegelmilch, Bodo B.. 2008. Antecedents and Performance Consequences of MNC Embeddedness Overlapp - A Conceptual Model. In CD Proceedings of the Annual Conference of the Academy of International Business, Hrsg. AIB, x-x. Milan, Italy, June 30-July 3: (Details)
  Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Capturing Alliance Capability: A Classification Approach. In Proceedings of the 28th Annual International Conference of the Strategic Management Society, Hrsg. SMS, 65-x. Cologne, USA, Oct. 12-15: (Details)
  Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Making Sense of Alliance Capability - A Classification Framework and Avenues for Further Research. In CD Proceedings of the Annual Conference of the Academy of International Business, Hrsg. AIB, x-x. Milan, Italy, June 30-July 3: (Details)
  Schlegelmilch, Bodo B., Ambos, Björn. 2008. The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World. In Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, 160-x. Vancouver, BC; Canada: (Details)
  Bharadwaj, Sundar, Floh, Arne. 2008. Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach. In Proceedings of the INFORMS Marketing Science Conference, Hrsg. INFORMS, XXX-XXX. Vancouver: (Details)
  Koller, Monika, Salzberger, Thomas. 2008. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. In Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference, Hrsg. Business Innovation Research Center, Charlton College of Business, University of Massachusetts, 207-213. Rio de Janeiro, Brazil, 16-19 January, 2008: Eigenverlag. (Details)
  March, Nicolas, Reutterer, Thomas. 2008. Building an Association Rules Framework for Target Marketing. In Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications, Hrsg. Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker, 439-446. Berlin: Springer. (Details)
  Dickinger, Astrid, Mazanec, Josef. 2008. Consumers' Preferred Criteria for Hotel Online Booking. In Information and Communication Technologies in Tourism 2008, Hrsg. O'Connor, Peter, Höpken, Wolfram, Gretzel, Ulrike, 244-254. Wien-New York: Springer. (Details)
  Lemanski, Michal, Sorger, Daniela Magdalena. 2008. Drivers and Barriers to Effective Knowledge Sharing between HR Subunits in Central-Eastern Europe.. In "International Business and the Catching-up Economies: Challenges and Opportunities" Proceedings of the 34th EIBA Annual Conference, Hrsg. EIBA, x-x. Tallinn: (Details)
  Teichmann, Karin, Zins, Andreas. 2008. Information Elements on DMO-Websites: Alternative Approaches for Measuring Perceived Utility. In Information and Communication Technologies in Tourism 2008, Hrsg. O'Connor, Peter, Höpken, Wolfram and Gretzel, Ulrike, 208-219. Innsbruck: Springer. (Details)
2007 Koller, Monika, Judt, Ewald. 2007. Consumers’ Acceptance of Biometric Identification Technology in Financial Services – First Findings and Implications . In 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand, Hrsg. University of Otago, Dunedin, New Zealand, 858-864. Dunedin, New Zealand: (Details)
  Mayr, Thomas, Zins, Andreas. 2007. Correcting for Response Style Effects on Service Quality Measures. In ANZMAC 2007. Conference Proceedings., Hrsg. Australian and New Zealand Marketing Academy, 731-738. Dunedin: (Details)
  Mayr, Thomas, Zins, Andreas. 2007. Identifying the Satisfaction Structure for Airline Passengers using Nonlinear Regression Models. In ANZMAC 2007. Conference Proceedings., Hrsg. Australian and New Zealand Marketing Academy, 2612-2620. Dunedin: (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. The co-evolution of charters, capabilities and structures in the internationalization process. In EIBA 33rd conference, Hrsg. EIBA, x-xx. Catania: (Details)
  Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE?. In Marketing Theory Challenges in Transitional Societies, Hrsg. Snoj, Boris and Milfelner, Borut, 135-142. Maribor, Slovenia: Ekonomsko-poslovna fakulteta, Maribor, Slovenija. (Details)
  Salzberger, Thomas. 2007. Single-Item Measures – Time for a Revival?. In 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand, Hrsg. University of Otago, 1-7. Dunedin, New Zealand: (Details)
  Kotzab, Herbert, Grant, David B., Teller, Christoph. 2007. Supply chain management implementation in Austria. In Logistics Research Network 2007 Conference Proceedings, Hrsg. Lalwani, Chandra, Mangan, John, Butcher, Tim, Mondragon, Adrian, 252-257. Hull: Eigenverlag. (Details)
  Salzberger, Thomas. 2007. The Impact of Global Warming on Consumer Behaviour - First Findings from an Empirical Study. In 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand, Hrsg. University of Otago, 1-6. Dunedin, New Zealand: (Details)
  Aastrup, Jesper, Kotzab, Herbert, Grant, David B., Teller, Christoph, Bjerre, Mogens . 2007. A Model for Structuring Efficient Consumer Response Measures. In Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, 2007, Hrsg. Zente, Joachim, Morschett, Dirk, Schramm-Klein, Hanna, 2-32. Saarbruecken, Germany: -. (Details)
  Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2007. Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations - An Empirical Study. In Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, Hrsg. Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna, 1639-1687. Saarbruecken, Germany: (Details)
  Kastner, Margit, Furtmüller, Gerhard. 2007. Operationalization of the Metadata Element "Difficulty". In The Seventh IEEE International Conference on Advanced Learning Technologies, Hrsg. J. M.Spector, D. G. Sampson, T.Okamato, Kinshuk, St. A. Cerri, M. Ueno, A. Kashihara, 608-612. Los Alamitos, California - Washington - Tokyo: IEEE Computer Society Press. (Details)
  Ambos, Tina Claudia, Birkinshaw, Julian. 2007. How Do New Ventures Evolve? The Process of Charter Change in Technology Ventures. In Academy of Management Best Paper Proceedings, Hrsg. Academy of Management, 1-6. Philadelphia: (Details)
  Ambos, Tina Claudia, Makela, Kristiina, Birkinshaw, Julian , D'Este Cukierman, Pablo. 2007. When does university research get commercialised: institutional and individual level predictors of commercial output from research-council funded projects. In DRUID Sommer Conference Working Paper Series, Hrsg. Danish Research Unit for Industry Dynamics, 1-25. Kopenhagen: (Details)
  Dickinger, Astrid. 2007. (Un)observed Heterogeneity of User Behavior in a Mobile Service Context. In 36th European Marketing Academy Conference (36th EMAC), Hrsg. Iceland University, CD-CD. Reykjavik, Iceland: (Details)
  Kleijnen, Mirella, Dickinger, Astrid. 2007. Consumer intentions to redeem mobile coupons. In Proceedings of the 36th European Marketing Academy Conference (36th EMAC), Hrsg. Iceland University, CD-CD. Reykjavik, Iceland: (Details)
  Brenner, Barbara, Ambos, Björn. 2007. Control Mechanisms in MNCs Revisited: A Qualitative Investigation on Subsidiary Control, proceedings. In Academy of International Busines Annual Conference, Hrsg. --, -----. Indianapolis: -. (Details)
  Mayr, Thomas, Zins, Andreas. 2007. Explaining distribution channel proneness by value expectations and perceptions of online versus traditional travel agencies.. In Travel, Tourism and Mobility. Proceedings to the 2007 Conference., Hrsg. TTRA Europe, 110-122. Nice: (Details)
  Dickinger, Astrid, Lengauer, Johanna, Matjan, Gregor. 2007. Exploring Customers Intention to Use Mobile Advertising Services. In To be presented at: , Hrsg. 16th Annual Frontiers in Service Conference, ---. San Francisco, USA: (Details)
  Lengauer, Johanna, Dickinger, Astrid, Kleijnen, Mirella. 2007. Hedonic and Utilitarian Dimensions of Mobile Service Usage. In Proceedings of the 36th European Marketing Academy Conference, Hrsg. Iceland University, CD-CD. Reykjavik, Iceland: (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2007. Organizing for Discountinuous Knowledge Flows: A New Perspective of Management of Knowledge and Innovation in MNCs. Proceedings. In 27th Strategic Management Society Annual Meeting , Hrsg. -, ---. San Diego: -. (Details)
  Teichmann, Karin, Koth, Doris, Zins, Andreas. 2007. Trip Planning and Exploratory Travel Behaviour Tendency. In Proceedings of the 36th European Marketing Academy Conference (36th EMAC), Hrsg. Reykjavik University, 90-90. Iceland: -. (Details)
  Dickinger, Astrid, Lengauer, Johanna. 2007. Value Creation through Mobile Service Usage: Investigating the Role of Context Awareness as an Influencing Factor. In Proceedings of the 14TH International Product Development Management Conference, Hrsg. EIASM, CD-Proc.. Porto, Portugal: (Details)
  Lengauer, Johanna, Dickinger, Astrid. 2007. Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity . In INFORMS Marketing Science Conference, Hrsg. Singapore Management University, ---. Singapore: (Details)
  Reutterer, Thomas, Teller, Christoph. 2007. Determinants of Store Choice: An Empirical Study of Consumers’ Grocery Shopping Trip Behaviour. In Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (on CD-ROM), Hrsg. , - . San Francisco, U.S.A.: (Details)
  Teller, Christoph, Reutterer, Thomas. 2007. Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations. In Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (on CD-ROM), Hrsg. , - . San Francisco, U.S.A.: (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. How to Select a Proper Market Basket Ensemble? A Comparison Between Data-Driven and Ad Hoc Results. In Proceedings of the 36th EMAC Conference (on CD-ROM), Hrsg. , - . Reykjavik, Iceland: (Details)
  Floh, Arne, Bharadwaj, Sundar. 2007. Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry. In Proceedings of the INFORMS Marketing Science Conference, Hrsg. INFORMS, XXX-XXX. Singapore: (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Evolutions of Organizational Structure in the Internationalization Process of Banks: The Case of UniCredit Group in CEE. In Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, 1-2. San Diego: (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Functional and Divisional Tensions in the Internationalization Procedd of Banks: The Case of Unicredit in CEE, proceedings, European International Business Academy. In --, Hrsg. --, ---. Catania, Italy: -. (Details)
  Wöber, Karl. 2007. Similarities in Information Search of City Break Travelers - A Web Usage Mining Exercise. In Information and Communication Technologies in Tourism. ENTER 2007. Proceedings of the International Conference in Ljubljana, Slovenia., Hrsg. Andy Frew, 77-86. Wien-New York: Springer. (Details)
2006 Reus, Taco, Brenner, Barbara. 2006. Culture clash, cultural enrichment and the cross-cultural capability of MNCs. In Proceedings, Hrsg. AIB, .-.. U.S.: (Details)
  Koller, Monika, Salzberger, Thomas. 2006. Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study. In Advancing Theory, Maintaining Relevance, Proceedings of the ANZMAC Conference 2006, Brisbane, Australia, Hrsg. Charles Patti, Judy Drennan, Queensland University of Technology, 1-7. Brisbane: (Details)
  Furtmüller, Gerhard, Kastner, Margit. 2006. Potentials and Challenges of Learning Management Systems or What Someone Can Learn from Analysing Online Learning Behaviour. In MApEC - Multimedia Applications in Education Conference Proceedings 2006, Hrsg. Daniela Grabe & Lisa Zimmermann, 68-75. Graz: FH Joanneum. (Details)
  Treiblmaier, Horst, Dickinger, Astrid. 2006. The Importance of Previous Experience for the Trial of Mobile Self-Service Technologies. In International Conference on Information Systems, Hrsg. ICIS, - . Milwaukee: (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. In Proceedings of the 35th EMAC Conference (on CD-ROM), Hrsg. , - . Athens, Greece: (Details)
  Lee, Richard, Murphy, Jamie, Dickinger, Astrid. 2006. Investigating the Loyalty of Prepaid and Postpaid Mobile Customers. In Proceedings of the International Conference on Business and Information, Hrsg. Academy of Taiwan Information Systems Research, CD-CD. Singapore: (Details)
  Bouquet, Cyril, Ambos, Tina Claudia. 2006. Is your subsidiary on the radar screen? Strategies for managing headquarters attention . In Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, 65-65. Chicago: (Details)
  Haghirian, Parissa, Inoue, A, Dickinger, Astrid. 2006. Japanese Consumer Attitudes Toward Advertising on the Mobile Internet. In Proceedings of the 35th European Marketing Academy Conference (EMAC), Hrsg. Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P., Athens, Greece: (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2006. Knowledge Transfer Practices in MNCs: Enhancing the Speed of Knowledge Transfer. In the proceedings of the Academy of International Business Annual Conference, Hrsg. -, ---. -: -. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2006. Organizational Capabilities and the Effectiveness of Knowledge Flows: The Impact of Distance within the Multinational Corporation. In the proceedings of the Academy of International Business Annual Conference, Hrsg. -, ---. -: -. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Sources of Competitive Advantage in Global Innovation Networks: Centers of Excellence versus Global Teams. In the proceedings of the 26th Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, --- . -: -. (Details)
  Kotzab, Herbert, David B., Grant, Bjerre, Mogens, Aastrup, Jesper, Reutterer, Thomas. 2006. The Role of Efficient Consumer Response in Assisting Business Excellence. In Society for Marketing Advances (SMA) Proceedings 2006, Hrsg. Kehoe, W.J. and L.K. Whitten, ???-???. Charlottesville, VA: (Details)
  Mayr, Thomas, Bauernfeind, Ulrike, Zins, Andreas. 2006. A Conceptual Model for Quality Dimensions for B2C Recommender Systems. In Proceedings of the 14th European Conference on Information Systems (ECIS), Hrsg. ECIS, CD-Proc. Göteborg: ECIS. (Details)
  Zins, Andreas. 2006. Centrality of recreational activities: Hiking and biking illustrated. In Time shift, leisure and tourism. Impacts of time allocation on successful products and services, Hrsg. Weiermair, K., Pechlaner, H. Bieger, T., 203-220. Berlin: Erich Schmidt Verlag. (Details)
  Bauernfeind, Ulrike, Dickinger, Astrid. 2006. E-Mail Customer Service in the Airline Industry - A Mystery Study. In Proceedings of the 35th European Marketing Academy Conference (EMAC), Hrsg. Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P., CD-Proc. Athens, Greece: EMAC. (Details)
  Zins, Andreas, Teichmann, Karin. 2006. Source credibility in the tourist information search behaviour: Comparing the pre- und post-consumption stage. In TTRA 2006 Annual Conference Proceedings, Hrsg. Travel and Tourism Research Association, CD-ROM-CD-ROM. Dublin: Travel and Tourism Research Association. (Details)
  Dickinger, Astrid, Bauernfeind, Ulrike. 2006. The Acceptance of In-Car Information Services. In Proceedings of the 35th European Marketing Academy Conference (EMAC), Hrsg. Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P., CD -Proc. Athens, Greece: EMAC. (Details)
  Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents . In Child and Teen Consumption, Hrsg. Copenhagen Business School, 42-45. Copenhagen: Center for Marketing Communication. (Details)
  Brenner, Barbara, Reus, Taco. 2006. An Agency view on subsidiary relations in Central- and Eastern Europe. In Academy of international Business Annual Meeting, Hrsg. AIB, ---. Beijing: (Details)
  Salzberger, Thomas, Koller, Monika, Klausegger, Claudia. 2006. The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study. In Fifteenth Annual Frontiers in Service Conference, Hrsg. J. McColl-Kennedy, R.T. Rust, P. Danaher, J. Chen, J. Spohrer, P. Maglio, E. Bridges, 56-57. Brisbane: Eigenverlag. (Details)
  Hahsler, Michael, Hornik, Kurt, Reutterer, Thomas. 2006. Implications of probabilistic data modeling for mining association rules. In From Data and Information Analysis to Knowledge Engineering, Studies in Classification, Data Analysis, and Knowledge Organization, Hrsg. M. Spiliopoulou, R. Kruse, C. Borgelt, A. Nürnberger, and W. Gaul, 598-605. Berlin: Springer. (Details)
  Teller, Christoph, Reutterer, Thomas. 2006. The Impact of Situational Effects on Consumers' Evaluation of Retail Agglomerations. In Recent Advances in Retailing and ServiceScience. Conference Proceedings (CD-Rom), Hrsg. Timmermans, Harry, x-x. Budapest (Ungarn): (Details)
  Teller, Christoph, Kotzab, Herbert W., Grant, David B.. 2006. The Relevance of Consumer Logistics for Store Format Preference in Grocery Retailing – Theoretical Discussion and Empirical Insights. In Recent Advances in Retailing and Service Science. Conference Proceedings (CD-Rom), Hrsg. Timmermans, Harry, x-x. Budapest/Ungarn: (Details)
  Bauernfeind, Ulrike, Mitsche, Nicole. 2006. Using Data Envelopment Analysis for Measuring Website Effectiveness. In Proceedings of the Travel Distribution Summit, Europe, Research Conference, Hrsg. Andrew J. Frew, 101-110. London, UK: Axon Imprint. (Details)
  Kuenzel, Sven, Floh, Arne. 2006. 'Physicians' Perspective On Relationship Marketing Tactics. In AM2006 Conference Proceedings, Hrsg. Academy of Marketing, ???-???. London, United Kingdom: (Details)
  Floh, Arne. 2006. Business Relationship Closeness Inventory - A Framework for Measuring the Quality of Long Term Relationships. In Winter Marketing Educators Conference, Hrsg. AMA, 1-1. St. Petersburg, FL: (Details)
  Floh, Arne, Kuenzel, Sven. 2006. What Are The Requisites Of Successful Business-To-Business Relationships?. In AM2006 Conference Proceedings, Hrsg. Academy of Marketing, ???-???. London, United Kingdom: (Details)
  Wöckl, Jürgen, Leitner, Daniel. 2006. Modelling Advertising Effects - A Hybrid Approach using ODEs and Cellular Automata. In 5th Vienna Symposium on Mathematical Modelling, Vol. 1+2, Hrsg. I. Troch, F. Breitenecker, 291-291. Vienna: ARGESIM / ASIM - Verlag. (Details)
  Dickinger, Astrid, Zins, Andreas. 2006. Adoption of Innovative River Cruise Information Systems. In Information and Communication Technologies in Tourism 2006, Hrsg. M. Hitz, M. Sigala, J. Murphy, 209-220. Wien: Springer. (Details)
  Buchta, Christian. 2006. Improving the Probabilistic Modeling of Market Basket Data. In Advances in Data Analysis, Proceedings of the 30th Annual Conference of the Gesellschaft für Klassifikation e.V., Hrsg. R. Decker and H.-J. Lenz, 417-424. Freie Universität Berlin: Springer. (Details)
  Schuh, Arnold. 2006. Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. In Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 237-252. Wien: Eigenverlag. (Details)
  Dickinger, A., Arami, M. and Meyer, D.. 2006. Reconsidering the Adoption Process: Enjoyment and Social Norms - Antecedents of Hedonic Mobile Technology Use. 39th Hawaii International Conference on System Sciences (HICSS-39). Hawaii, USA. IEEE Computer Society Press (Details)
2005 Chini, T., Ambos, Björn. 2005. Capabilities, Cultural Distance and the Effectiveness of Knowledge Flows within the MNCs (best conference paper). In the proceedings of the 2005 AOM Meeting, Hrsg. , - . : -. (Details)
  Chini, T., Ambos, Björn. 2005. Choosing the Dependent Variable in Empirical Studies of Intra-Organizational Knowledge Flows. In the proceedings of the 31st EIBA Conference, Hrsg. -, ---. -: -. (Details)
  Chini, T., Ambos, Björn. 2005. Choosing the Dependent Variable in Empirical Studies on Knowledge Flows in MNCs. In the proceedings of the 25th Strategic Management Society Annual Meeting, Hrsg. -, ---. -: -. (Details)
  Chini, T., Ambos, Björn. 2005. Knowledge Transfer Practices in MNCs: Enhancing the Speed of Knowledge Transfer. In the proceedings of the 31st EIBA Conference, Hrsg. -, ---. -: -. (Details)
  Ambos, Björn, Chini, T.. 2005. Multinationals' Location Strategies in R&D: An Empirical Investigation. In the proceedings of the 25th Strategic Management Society Annual Meeting, Hrsg. -, ---. -: -. (Details)
  Schuh, Arnold. 2005. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. In Proceedings of the 31st EIBA Annual Meeting, Hrsg. Gabriel Benito, ---. Oslo: Norwegian School of Management. (Details)
  Schuh, Arnold. 2005. The Westernization of Consumer Goods Markets in Central and Eastern Europe. In Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 243-254. Wien: Eigenverlag. (Details)
  Schnedlitz, Peter, Wiebusch, Boris. 2005. Markenloyalität in mehrstufigen Vetriebssystemen. In Elektronische Proceedings: Wissenschaftlicher Markentag an der Wirtschaftsuniversität Wien. Wien, Hrsg. Schweiger, G., Strebinger, A., 110-130. Wien: Eigenverlag. (Details)
  Chua, C.H., Taniguchi, M., Stahl, Günter. 2005. Boundaryless careers among Asians: Evidence from a study of Japanese and Singaporean expatriates. In Association of Japanese Business Studies, Hrsg. -, 7-8. Quebec City: (Details)
  Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. Proceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A. (Details)
  Wöckl, J.. 2005. Agent-based Artificial Consumer Market and Optimization of Defensive Strategies. In Baillie-de Byl, P., Rimane R. (ed.): Proceedings of the 6th Workshop on Agent-Based Simulation, Sept. 2005, Erlangen, pp. 34-37 (Details)
  Hötzendorfer, H., Popper, N., Breitenecker, F., Wassertheurer, S., Wöckl, J.. 2005. Alternative Approaches in Modelling of Continuous Systems. In Hülsemann F., Kowarschik M. and Rüde U. (eds.): Frontiers in Simulation, Simulationstechnique 18th Symposium in Erlangen, pp. 510-515, Sept., (Details)
  Salzberger, T., Koller, M.. 2005. Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research. ANZMAC Conference 2005, Fremantle, WA (Details)
  Zins, A. H., Bauernfeind, U.. 2005. Explaining Online Purchase Planning Experiences with Recommender Websites. In: Frew, A.J. (ed.): Information and Communication Technologies in Tourism. ENTER 2005. Proceedings of the International Conference in Innsbruck, Austria, 137-258, Springer, Vienna-New York (Details)
  Penz, E., Stöttinger, B.. 2005. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. Advances in Consumer Research, pp. 568-574 (Details)
  Floh, A.. 2005. How do we measure successful relationships?. EAISM 2nd Workshop on Relationship Marketing, 04 ¿ 05 Oct 2005, Brussels, Belgium (Details)
  Zednik, A., Strebinger, A.. 2005. Marken-Modelle der Praxis: Typologisierung und Positionierung des Modellsangebots von Beratern, Agenturen und Marktforschungsinstituten. Elektronische Proceedings des Wissenschaftlichen Markentags 2005 (Details)
  Mazanec, Josef A.. 2005. Marketing and Management Science Applications to Tourism Research: Selected Examples. invited paper in: Tourism in Scientific Research, ed. by W. Alejziak and R. Winiarski, Academy of Physical Education in Kraków and University of Information Technology and Management in Rzeszów, Sept. 2005, pp. 165-175 (Details)
  Meier-Pesti, Katja, Götze, Elisabeth. 2005. Masculinity and Feminity as Predictors of Financial Risk-Taking: Evidence From a Priming Study on Gender Salience. EACR, Göteborg (Details)
  Klausegger, C., Salzberger, T.. 2005. Messung der wahrgenommenen Erlebnisqualität - Empirische Analyse am Beispiel des Städtetourismus Wien. Workshop, Dienstleistungsmarketing, FU Berlin, 24. Juni (Details)
  Dickinger, A., Heinzmann, P. and Murphy, J.. 2005. Mobile Environmental Applications. 38th Hawaii International Conference on System Sciences (HICSS-38). Hawaii, USA. IEEE Computer Society Press (Details)
  Wöckl, J., Hötzendorfer, H., Popper N.. 2005. Modelling Artificial Consumer Markets - Cellular Automata vs. ODEs. In Hülsemann F., Kowarschik M. and Rüde U. (eds.): Frontiers in Simulation, Simulationstechnique 18th Symposium in Erlangen, pp. 488-493, Sept. (Details)
  Pollach, I./Treiblmaier, H./Floh, A.. 2005. Online Fundraising for Environmental Non-Profit-Organizations. 38th Hawaii International Conference on System Sciences (HICSS), 03 ¿ 06 Jan 2005, Big Island Hawaii, USA (Details)
  Pollach, I., Treiblmaier, H., Floh, A.. 2005. Online Fundraising for Environmental Nonprofit Organizations. Proceedings of the 38th Hawaii International Conference on System Sciences(HICSS-2005) (Details)
  Floh, A./Kuenzel, S.. 2005. Recovery Management in E-Commerce. International Colloquium on Relationship Marketing (ICRM), 21 ¿ 24 Jun 2005, St. Johns, New Foundland, Canada (Details)
  Kuenzel, S./Floh, A.. 2005. Service recovery in the Hotel industry in Cyprus: A Managerial and Customer perspective. The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, 5 -7 Jul 2005, Dublin, Ireland (Details)
  Schuh, A.. 2005. The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?. 3rd EIASM Workshop on International Strategy and Cross Cultural Management, 29.-30.9.2005, WU-Wien, Vienna (Details)
  Salzberger, T., Klausegger, C.; Koller, M.. 2005. The Impact of Market Orientation and New Service Development on Corporate Performance. The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, Singapore (National University of Singapore Business School) (Details)
  Grant, David B./Teller, Christoph/Kotzab, Herbert. 2005. Using Qualitative Methods to Complement Quantitative Research Approaches in Logistics and Supply Chain Management. In: Council of Supply Chain Professionals (ed.): Proceedings of the Thirty-Fourth Annual Supply Chain Management Educators Conference, San Diego, October 23, 2005, CD-Rom (Details)
  Götze, Elisabeth, Meier-Pesti, Katja. 2005. What do Children And Teenagers Like About a Web Site? An Empirical Analysis Upon The Relevant Factors. EMAC 2005, Milan (Details)
  Dickinger, Astrid, Scharl, Arno, Weichselbraun, Albert. 2005. Where Do You Want to Go Today? A Media Analysis of Global Tourism Destinations. In Proceedings of the 5th International Conference on Knowledge Management (I-KNOW 2005), Hrsg. Tochtermann, Klaus, Maurer, Hermann, 20-27. Graz: (Details)
  Dickinger, A., Scharl, A., Weichselbraun, A.. 2005. Where Do You Want to Go Today? A Media Analysis of Global Tourism Destinations. 5th International Conference on Knowledge Management (i-know 05). Graz, Austria. Eds. K. Tochtermann and H. Maurer. Graz: Know-Center. 20-27. (Details)
2004 Schlegelmilch, Bodo B., Ambos, Björn, Chini, T.. 2004. Global Marketing und Marketing Knowledge: Collaboration and Management Issues. In the proceedings of the AMA Winter Educators' Conference, Hrsg. , - . : -. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control. In the proceedings of the 24th Strategic Management Society Annual Meeting, Hrsg. , - . : -. (Details)
  Chini, T., Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Organizational Capabilities and the Effectiveness of Knowledge Flows within Multinational Corporations. In the proceedings of the Academy of International Business Annual Conference, Hrsg. , - . : -. (Details)
  Ambos, Björn, Chini, T.. 2004. Revisiting Location Choice - A Replicate Extension of Kuemmerle's Framework. In the proceedings oth the 30th EIBA Annual Conference, Hrsg. , - . : -. (Details)
  Chini, T., Wehle, K., Ambos, Björn. 2004. The Headquarters-Subsidiary Trench: Tracing Perception Gaps within the Multinational Corporation. In the proceedings of the 24th Strategic Management Society Annual Meeting, Hrsg. , - . : -. (Details)
  Ruso, Bernhart, Atzwanger, Klaus, Buber, Renate, Gadner, Johannes, Gruber, Susanne. 2004. Age and Gender Differences in the Behavioural Response to Discrete Environment Stimuli. In Proceedings of ISHE Conference, Hrsg. ISHE Conference, ---. Gent: (Details)
  Stahl, Günter, Voigt, A.. 2004. Meta-Analyses of the performance implications of cultural differences in mergers ans acquisitions. In Academy of Management Best Paper Proceedings, Hrsg. IM, I1-I6. -: (Details)
  Dickinger, A., Haghirian, P., Scharl, A., Murphy, J.. 2004. A Conceptual Model and Investigation of SMS Marketing. Hawaii International Conference on System Sciences (HICSS-37). Hawaii, USA, Computer Society Press (Details)
  Treiblmaier, H., Floh, A.. 2004. A Framework for Drivers and Enablers of Relationship Marketing. IADIS International Conference e-Society, 155-162, July (Details)
  Haghirian, P., Dickinger, A., Kohlbacher, F.. 2004. Adopting Innovative Technology - A Qualitative Study Among Japanese Mobile Consumers. 5th International Working with e-Business Conference (WeB-2004), Perth, Australia. Ed. R Stockdale, Edith Cowan University (Details)
  Arami, M., Koller, M., Krimmer, R.. 2004. Akzeptanz multifunktionaler Chipkarten. in: Schweighofer, E. (Hrsg.): Informationstechnik in der juristischen Realität: Aktuelle Fragen der Rechtsinformatik (Details)
  Zins, Andreas H., Bauernfeind, Ulrike, Del Missier, F., Venturini, A., Rumetshofer, H.. 2004. An Experimental Usability Test for Different Destination Recommender Systems. In: Frew, Andrew J. (ed.): Information and Communication Technologies in Tourism. ENTER 2004. Proceedings of the International Conference in Cairo, Egypt, 228-238, Springer, Vienna-New York (Details)
  Dickinger, A.. 2004. An Extended Model for Wireless Service Adoption - A Synopsis of Expert, User and Theoretic Views. 5th International Working with e-Business Conference (WeB-2004), Perth, Australia. Ed. R Stockdale, Edith Cowan University (Details)
  Treiblmaier, Horst, Pinterits, Andreas, Floh, Arne,. 2004. Antecedents of the Adoption of e-Payment Services in the Public Sector. Proceedings of the 25th International Conference on Information Systems (ICIS), Washington D.C.,U.S.A., December, (Details)
  Wöckl, J., Schuster, U.. 2004. Derivation of stationary optimal defensive strategies using a continuous market model. AMS Annual Conference, vol. XXVII, pp. 305-311 (Details)
  Schweiger, G., Strebinger, A., Baumgarth, C., Langner, T., Esch, F.-R., Völckner, F., Dabic, M.. 2004. Empirische Untersuchungen zur Gestaltung von Markenarchitektur und zur Realisierung von Markenstrategien im Rahmen der Verpackungs- und Kommunikationsgestaltung. In: Schneider, U., Steiner, P. (Hrsg.): Betriebswirtschaftslehre und gesellschaftliche Verantwortung: Proceedings zur 66. Wissenschaftlichen Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft, Graz, Karl Franzens-Universität (Details)
  Penz, Elfriede Stöttinger, Barbara. 2004. EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business (Details)
  Stöttinger, Barbara Penz, Elfriede. 2004. Euroconsumer Myth or Reality?. AIB Annual Conference, Sweden, Stockholm (Details)
  Dickinger, A., Haghirian, P., Hofacker, C.. 2004. Getting Permission - A Proposed Model for Explaining the Acceptance of Mobile Marketing. In: Munera-Alemán, J. L. (ed.): 33rd European Marketing Academy Conference (33rd Emac). Murcia, Spain, University of Murcia (Details)
  Strebinger, A.. 2004. How Brands Guide Innovation - and leave room for the Schumpeterian entrepreneur (extended abstract). Advances in Consumer Research (Details)
  Haghirian, P., Dickinger, A.. 2004. Identifying Sucess Factors for Mobile Marketing: A Conceptual Model. 2004 Asia Pacific ACR Conference, Seoul, Korea (Details)
  Kotzab, Herbert/Teller, Christoph. 2004. Instore Logistics - The Missing Link in Retail Operations?. In: Van Wasserhove, Luk N./De Mayer, Arnoud/Yücesan, Enver/Günes, Didem Evrim/Muyldermans, Luc (eds.): Operations Management as a Change Agent, Proceedings of the 11th International Annual EurOMA Conference, Volume 1, Insead: Fontainebleau, 353-362 (Details)
  Gretzel, Ulrike, Wöber, Karl W.. 2004. Intelligent Search Support: Building Search Term Associations for Tourism-Specific Search Engines. In: Frew, A.J. (Ed.) Information and Communication Technologies in Tourism. ENTER 2004. Proceedings of the International Conference in Cairo, Egypt, Vienna-New York: Springer, 239-248 (Details)
  Strebinger, A., Treiblmaier, H.. 2004. L¿effet du e-commerce entre entreprises et consommateurs sur la structure de l¿organisation, l¿architecture de marques, la structure IT et sur leurs relations. Actes de la 2ème Journée de Recherche AFM-IRG "Les Marques", Association Francaise de Marketing, Paris (Details)
  Ambos, B., Schlegelmilch, B.B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control. Proceedings of the 24th Annual International Conference of the Stratecic Management Society (SMS), San Juan, Puerto Rico, USA, October 31 -November 11 (Details)
  Schuster, U., Wöckl, J.. 2004. Optimal defense strategies under varying consumer distributional patterns and market maturity. AMS Annual Conference, vol. XXVII, pp. 140-144 (Details)
  Teller, Christoph/Kotzab, Herbert. 2004. Proposing a model of consumer logistics. In: Sweeney, Edward/Mee, John/Fynes, Brian/Enangelista, Pietro/Huber, Bernd (Hrsg.): Logistics Research Network 2004 Conference Proceedings - Enhancing Competitive Advantage through Supply Chain Innovation, Dublin (Details)
  Zins, Andreas H., Bauernfeind, Ulrike, Del Missier, F., Mitsche, Nicole, Ricci, F., Rumetshofer, H., Schaumlechner, E.. 2004. Prototype Testing for a Destination Recommender System: Steps, Procedures and Implications. In: Frew, A. J. (ed.): Information and Communication Technologies in Tourism. ENTER 2004. Proceedings of the International Conference in Cairo, Egypt, 249-258, Springer, Vienna-New York (Details)
  Salzberger, T.. 2004. Reconsidering the Paradigm of Measurement in Marketing Research - Critically Reviewing Recent Contributions Challenging Churchill's Paradigm. Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, November 29 to December 1 (Details)
  Floh, A.. 2004. Recovery Management in E-Commerce. British Academy of Management Annual (BAM) Conference, 30 Aug ¿ 01 Sep 2004, St. Andrews, Scotland. (Details)
  Floh, A.. 2004. Relationship Closeness - A New Way of Measuring Relationship Quality?. International Colloquium on Relationship Marketing (ICRM), 02 ¿ 04 Dec 2004, Hamilton, New Zealand (Details)
  Strebinger, A.. 2004. Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model. Advances in Consumer Research, 31, 656-661 (Details)
  Dickinger, A. and Murphy, J.. 2004. The Internet Goes Mobile - Austrian Students' SMS Usage. e-challenges 2004, Vienna, Austria. Eds. Paul and Miriam Cunningham, IOS Press, p. 127-133 (Details)
2003 Ambos, Björn. 2003. The Internationalization of Corporate R&D in German Firms. In the proceedings of the 29th European International Business Academy, Hrsg. , - . : -. (Details)
  Dolnicar, Sara. 2003. 'Yes' or 'No'? Is Binary Format a Satisfactory Compromise for Three-Way Brand Image Surveys?. Abstract Proceedings of the Marketing Science (Details)
  Haghirian, Parissa. 2003. A Comprehensive Model of Determinants of Marketing Knowledge Transfer Within MNCs in Europe and Southeast Asia. 8th International Conference on Marketing and Development,January 4 - 7, 2003, Bangkok, Thailand (Details)
  Teller, Christoph/Kotzab, Herbert. 2003. A Consumer Response to the Home Delivery of Groceries. In: Manachof, David A./Sodhi, ManMohan S./Browne, Michael/Allen, Julian (eds.): Logistics Research Network 2003 Conference Proceedings, 398-405, London: The Institute of Logistics and Transport, ISBN: 1-904564-02-x (Details)
  Zins, Andreas H.. 2003. Adapting to Cognitive Styles to Improve the Usability of Travel Recommendation Systems. In: Frew, A. J., Hitz, M., O'Connor, P. (eds.): Information and Communication Technologies in Tourism 2003. 289-287, Springer: Wien (Details)
  Mild, Andreas, Reutterer, Thomas. 2003. Analysis of cross-category and inter-temporal purchase relationships in market basket data. Proceedings of the 32nd EMAC Conference, Glasgow (Details)
  Chini, T.C., Ambos, B., Schlegelmilch, B.B.. 2003. Benefiting from Subsidiary Knowledge: An Empirical Investigating of Reverse Knowledge Transfers. Proceedings of the Academy of International Business Annual Conference, Monterey, USA, July 5-8 (Details)
  Penz, E., Stöttinger, B.. 2003. Brands and Counterfeits - What do they have in common?. EMAC Annual Conference (European Marketing Academy), Strathclyde, UK (Details)
  Teller, Christoph/Kotzab, Herbert. 2003. Consumer Response to Consumer Direct Services - the Home Delivery Myopia. In: Juga, J. (ed.): Nofoma 2003 - Striving for Leading Edge Logistics. Proceedings of the 15th Annual Conference for Nordic Researchers in Logistics. 12-13 June 2003, Oulu, Finland, ISBN: 951-42-7064-9, 332-343 (Details)
  Schlegelmilch, B.B., Chini, T.C.. 2003. Crossing Cultural and Organizational Boundaries: A Model of Knowledge Transfer between Globally Dispersed Marketing Functions. Academy of Marketing Science (AMS), Proceedings of the World Marketing Congress, Perth, Australia, June 11-14 (Details)
  Dolnicar, Sara, Leisch, Friedrich. 2003. Data-driven Market Segmentation - A Structure-based Conceptual Framework for Managerial Decision Support. ANZMAC CD Proceedings (Details)
  Fesenmaier, D.R., Ricci, F., Schaumlechner, E., Wöber, K.W., Zanella, C.. 2003. DIETORECS: Travel Advisory for Multiple Decision Styles. In: Frew, A. J., Hitz, M., O'Connor, P. (eds.): Information and Communication Technologies in Tourism. ENTER 2003. Proceedings of the International Conference in Helsinki, 232-241, Austria, Vienna-New York: Springer (Details)
  Haghirian, Parissa. 2003. Does Culture really Matter? Cultural Influences on the Knowledge Transfer Process within Multinational Corporations. Proceedings of the 11th European Conference on Information Systems, Naples, June 16-21 (Details)
  Treiblmaier, H., Floh, A., Pollach, I., Kotlowski, M.. 2003. E-Branding Strategies of Non-Profit Organizations. Americas Conference on Information Systems (AMCIS), August 4-5, Tampa, Florida, USA (Details)
  Sinkovics, R.R., Penz, E.. 2003. Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. 6th McGill International Entrepreneurship Conference, September 19-22, 2003, Ulster, Northern Ireland (Details)
  Dolnicar, Sara, Grabler, Klaus. 2003. Evaluating Geographical Target Markets - an Aggregated Portfolio Approach for Improved Managerial Decision-Making. In: Griffin, T., Harris, R. (eds.): Proceedings of the 9th Annual Conference of the Asia Pacific Tourism Association (APTA), vol. 1, 169-175, Sydney: University of Technology Sydney (Details)
  Wöber, Karl W.. 2003. Evaluation of DMO Web Sites through Interregional Tourism Portals: A European Cities Tourism Case Example. In: Frew, A. J., Hitz, M., O'Connor, P. (eds.): Information and Communication Technologies in Tourism. ENTER 2003. Proceedings of the International Conference in Helsinki, 76-85, Austria, Vienna-New York: Springer (Details)
  Meier-Pesti, K. Penz, E.. 2003. Female Risk-Aversion in Financial Decision Making - Effects of Sex Role Stereotypes?. EMAC Annual Conference, (Competitive, on CD-ROM), Strathclyde, UK (Details)
  Schnedlitz, Peter/Bernardi-Glatz, Erika/Müllner, Michaela. 2003. Franchise Survival Patterns Austria. In: International Conference on Economics and Management of Networks mit dem Special Topic: Franchising Networks, Wien, 26. - 28. Juli 2003 (Details)
  Meier-Pesti, K. Penz, E.. 2003. Genes or socialisation: Effects of sex role stereotypes on financial risk taking. in: Turley, D., Brown, S.: All changed, changed utterly? European Advances in Consumer Research, 6, 222 (Details)
  Wagner, David M.. 2003. Heterogeneous Market Research Information in Tourism - Implementing Meta-Analytical Harmonization Procedures in a City Tourism Visitor Survey Database. Proceedings of the ESADE Conference 2003 in Barcelona, Spain, (CD) (Details)
  Wagner, David M., Wöber, Karl. 2003. Heterogeneous Market Research Information in Tourism: Implementing Meta-Analytical Harmonization Procedures in a Visitor Survey Database. In: Frew, A.J., Hitz, M., O'Connor, P. (eds.): Information and Communication Technologies in Tourism 2003. Proceedings of the International Conference in Helsinki, Finland, 2003. Wien: Springer (Details)
  Dolnicar, Sara, Schösser, Christina M.. 2003. Market Research in Austrian NTO and RTOs: Is the Research Homework Done Before Spending Marketing Millions?. Proceedings of the 13th International Research Conference of the Council for Australian University Tourism and Hospitality Education (CAUTHE), CD (Details)
  Götze, Elisabeth. 2003. Perspectives on Intercultural Differences of Pre-school Children's Brand Knowledge and Brand Attitudes. European Advances in Consumer Research, Volume 6 (Details)
  Treiblmaier, H., Floh, A.. 2003. Problems and Potential Solutions Pertaining to the Collection of Electronic Customer Data as a Starting Point for Personalised eCRM. 11th International Colloquium in Relationship Marketing, Cheltenham, UK (Details)
  Zins, Andreas H., Bauernfeind, Ulrike. 2003. Profiling City Tourists by Information Portfolio Segmentation. Proceedings of the Travel & Tourism Research Association (TTRA) Conference 2003, Glasgow, Scotland, (CD) (Details)
  Dolnicar, Sara. 2003. Simplifying three-way questionnaires - Do the advantages of binary answer categories compensate for the loss of information?. ANZMAC CD Proceedings (Details)
  Treiblmaier, H., Fuchs, A., Scharl, A., Floh, A.. 2003. Targeting new Customer Segments with Innovative Solutions: Application Service Providing for the Energy Management Sector. 11th European Conference on Information Systems (ECIS) (Details)
  Sinkovics, R.R., Salzberger, T.. 2003. Technophobia as a Hindrance to International Innovation Diffusion - A Multinational Investigation of Construct Equivalence. 29th EIBA Conference, December 11-13, 2003, Copenhagen Business School, Denmark (Details)
  Schnedlitz, Peter/Reutterer, Thomas/Teller, Christoph. 2003. Testing the relationship between market share and store characteristics. In: 10th Recent Advances in Retailing & Services Science Conference Proceedings, August 7 - 10th, 2003, Portland - Oregon - United States, p. 93 (Details)
  Dickinger, A., Prosser, A., Krimmer, R.. 2003. The Attitude of Students Towards Electronic Voting - a Quantitative Survey. In: Croft, L., Lachowicz, E. (eds.): 4th International Working with e-Business Conference (WeB-2003), Perth, Edith Cowan University (Details)
  Kotzab, Herbert/Teller, Christoph. 2003. The Consumer Direct Myopia. In: Kent, John (ed.): Proceedings of the Thirty-Second Annual Logistics Educators Conference. September 21, 2003, Chicago: CD-Rom (Details)
  Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2003. The Emergence of Disruption. In: Arai, Kiyoshi (ed.): Proceedings of ISAGA 2003 - 34th Annual Conference of the International Simulation and Gaming Association, 79-88, Kazusa Academic Park, Chiba, Japan (Details)
  Bauernfeind, Ulrike. 2003. The Evaluation of a Recommendation System for Tourist Destination Decision Making. Proceedings of the ESADE conference 2003 in Barcelona, Spain, (CD) (Details)
  Wöber, Karl W.. 2003. The Foundation of an Online System of Urban Tourism Statistics by a Network of City Tourism Managers in Europe. Bulletin of the International Statistical Institute, 54th Session, Contributed Papers, Book 2, 648-649, Berlin, Germany (Details)
  Ambos, B., Chini, T.C., Schlegelmilch, B.B.. 2003. The Impact of National Culture on R&D Laboratory Performance and Location Choice: An Empirical Investigation. Proceedings of the 23rd Annual International Conference of the Strategic Management Society, Baltimore, Maryland, 9-12 November [nominated for the McKinsey/Strategic Management Society Best Conference Paper] (Details)
  Dolnicar, Sara, Leisch, Friedrich. 2003. Tracking A Posteriori Market Segments Over Time. Proceedings of the 32nd EMAC Conference, CD (Details)
  Dolnicar, Sara. 2003. Tracking Positioning Developments - Perceptual Changes in Hair Colorant Positioning in Eastern Europe. Proceedings of the 32nd EMAC Conference, CD (Details)
  Dickinger, A., Scharl, A., Murphy, J.. 2003. Web Coverage of Mobile Marketing by the Fortune Global 500. In: Croft, L., Lachowicz, E. (eds.): 4th International Working with e-Business Conference (WeB-2003), Perth, Edith Cowan University (Details)
  Dolnicar, Sara, Stern, D.. 2003. What do Australian practitioners' expect from marketing graduates?. ANZMAC CD Proceedings (Details)
  Dolnicar, Sara, Otter, Thomas. 2003. Which Hotel Attributes Matter? A Review of Previous and a Framework for Future Research. In: Griffin, T., Harris, R. (eds.): Proceedings of the 9th Annual Conference of the Asia Pacific Tourism Association (APTA), vol. 1, 176-188, Sydney: University of Technology Sydney (Details)
  Dolnicar, Sara, Fluker, M.. 2003. Who's Riding the Wave? An Investigation Into Demographic and Psychographic Characteristics of Surf Tourists. Proceedings of the 13th International Research Conference of the Council for Australian University Tourism and Hospitality Education (CAUTHE), CD (Details)
  Stöttinger, B., Penz, E., Schlegelmilch, B.B.. 2003. Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods. Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8 (Details)
2002 Dolnicar, Sara. 2002. A Review of Unquestioned Standards in using Cluster Analysis for Data-driven Market Segmentation. ANZMAC CD Proceedings (Details)
  Dolnicar, Sara. 2002. Activity-Based Market Subsegmentation of Cultural Tourists. Proceedings of the 12th International Research Conference of the Council for Australian University Tourism and Hospitality Education (CAUTHE), CD (Details)
  Salzberger, T., Holzmüller, H.H.. 2002. An Investigation of Construct Validity and Cross-National Comparability - A Five-Country Study of Export Information Usage in the UK, Austria, Germany, the United States, and New Zealand. In: Souchon, A.L., Durden, G.R., Diamantopoulos, A., Axinn, C.N. (eds.): Proceedings of the 31st EMAC conference, Braga, Portugal, May 28-31 (Details)
  Salzberger, T., Klausegger, C.. 2002. An Investigation of the Construct of Customer Satisfaction with a Shopping Centre in Prague. Proceedings of the 31st EMAC conference, Braga, Portugal, May 28-31 (Details)
  Strebinger, Andreas. 2002. B.A.S.E. - A Brand-Architecture Strategy Explorer. Proceedings of the European Applied Business Research Conference 2002, Littleton (CO): Western Academic Press, Art. # 133 (Details)
  Schnedlitz, Peter/Teller, Christoph. 2002. Bestandsmanagement von Bargeld als logistisches Aufgabenfeld des Handels. In: Maier, Gunther (Hrsg.): WU-Jahrestagung 2002. Forschung für Wirtschaft und Gesellschaft. Proceedings. CD-Rom (Details)
  Schnedlitz, Peter/Teller, Christoph. 2002. Bestandsmanagement von Bargeld als logistisches Aufgabenfeld des Handels. In: Maier, Gunther (Hrsg.): WU-Jahrestagung 2002. Forschung für Wirtschaft und Gesellschaft. Proceedings. CD-Rom (Details)
  Haghirian, P., Schlegelmilch, B.B., Simon, B.. 2002. Case Study Teaching via Collaborative Information Technology. Proceedings of ECIS 2002 (Xth European Conference on Information Systems), June 6-8, Gdansk, Poland (CD-ROM) (Details)
  Wagner, David M.. 2002. Comparing European Cities Tourism Guest Surveys. An Intelligent Meta-Analytical Approach. In: Woeber, K.W. (ed.): City Tourism 2002. Proceedings of European Cities Tourism's International Conference in Vienna, Austria, Wien: Springer (Details)
  Mitsche, Nicole. 2002. Conceptualization of a Global Trip Planning Recommender System for Tourism Recommender Systems. In: Wöber, K. W., Frew, A. J., Hitz, M. (eds.): Information and Communication Technologies in Tourism 2002. Proceedings of the International Conference in Innsbruck, Austria, 2002: 366-374 (Details)
  Mitsche, Nicole. 2002. Conceptualization of an Intelligent Travel Web Site Recommendation System. In: Joppe, M. (ed.): Access to Destinations... How do you get here from there? Proceedings of the TTRA Canada, Edmonton, 29.09.-01.01.2002 (Details)
  Haghirian, P., Simon, B.. 2002. Designing the Virtual Classroom: Towards an Effectiveness Model in International Marketing Teaching. Proceedings of the AMA Summer Marketing Educators, San Diego, August (Details)
  Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2002. Developing a Framework for International Price Setting from a Contingency Perspective. European Marketing Academy (EMAC) Annual Conference, Braga, Portugal (Details)
  Kotzab, Herbert, Grant, David Bruce, Reutterer, Thomas. 2002. Efficient Consumer Response and Business Excellence: Findings from the Austrian grocery supply chain. In: Coleshill, Paul (ed.): Organisational Excellence: Managing Information. Proceedings of the 3rd Multinational Alliance for the Advancement of Organisational Excellence (MAAOE) Conference, University of Paisley, Scotland, 237-246 (Details)
  Kotzab, Herbert, Grant, David Bruce, Reutterer, Thomas. 2002. Efficient Consumer Response and Business Excellence: Findings from the Austrian grocery supply chain. In: Coleshill, Paul (ed.): Organisational Excellence: Managing Information. Proceedings of the 3rd Multinational Alliance for the Advancement of Organisational Excellence (MAAOE) Conference, University of Paisley, Scotland, 237-246 (Details)
  Teller, Christoph/Kotzab, Herbert. 2002. Effizienzmessung in der Handelslogistik. Eine empirische Bestandsaufnahme in Wiener Handelsunternehmen. In: Maier, Gunther (Hrsg.): WU-Jahrestagung 2002. Forschung für Wirtschaft und Gesellschaft. Proceedings. CD-Rom (Details)
  Dolnicar, Sara. 2002. Fully nonparametric brand attribute perception monitoring - Accounting for segmentation, positioning and competition simultaneously. Abstract Proceedings of the Marketing Science, 166-167 (Details)
  Schuh, A.. 2002. Globalisierung als Diffusionsprozess: Untersucht am Beispiel der Verbreitung westlicher Markenartikel in Mittel- und Osteuropa. Proceedings der WU-Jahrestagung 2002, Wirtschaftsuniversität Wien (Details)
  Ambos, B., Reitsperger, W.. 2002. Governing Knowledge Processes in MNCs: The Case of German R&D Units Abroad. Proceedings, 28th EIBA annual conference, Athens, Greece (Details)
  Penz, E.. 2002. If you have Knowledge, why don't you let Others light their Candles in it? Motivational Aspects of Sharing Knowledge. In: Hannu Waher: Stability and Dynamics of Power. Conference Proceedings, IAREP 2002, p. 308. Turku: Turku School of Economics and Business Administration (Details)
  Schlegelmilch, B.B., Penz, E.. 2002. Linking Knowledge Management Approaches of Multinational Companies to Different Strategies. In: Evans, Kenneth R., Scheer, Lisa K. (eds.): Proceedings of the AMA Winter Educators' Conference, Vol. 13, 399-401 (Part of Special Session: Winner of the Special Session Award for the Global & Societal Issues Track), Chicago: AMA (Details)
  Schnedlitz, Peter/Teller, Christoph/Kotzab, Herbert . 2002. Logistical challenges for introducing a new currency - the Euro and its consequences. In: Hosni, Yasser/Khalil, Tarek (eds.): Drive Towards the Internet Economy - Opportunities & Challenges for Developed and Developing Regions of the World. 11th International Conference on Management of Technology. CD-Rom (ISBN 0-9712964-4-8) (Details)
  Floh, A.. 2002. Measuring the Psychological Determinants of Customer Retention on the WWW. Proceedings of the British Academy of Management (BAM) Annual Conference, 9 - 11 Sep. 2002, London, UK (Details)
  Ambos, B., Reitsperger, W.. 2002. Offshore Centers of Excellence: Social Control and Success. Proceedings, IFSAM World Congress (Details)
  Dolnicar, Sara, Freitag, Roman. 2002. Operationalizing Segment Choice Criteria. Proceedings of the 31st EMAC Conference, CD (Details)
  Götze, Elisabeth. 2002. Pre-School Children's Brand Power. An Empirical Investigation of Three Countries. Proceedings of the IAREP/SABE conference, Turku, June 30 - July 4 (Details)
  Dolnicar, Sara. 2002. Profiling Vacation Segments with an Environmental Protection Attitude - A Strategic Marketing Approach Towards Sustainability. Proceedings of the 8th Annual Conference of the Asia Pacific Tourism Association (APTA), 194-199 (Details)
  Scharitzer, D., Sonnek, A., Korunka, C.. 2002. Public Management: Die Mitarbeiter-Kunden-Schnittstelle. Proceedings der Jahrestagung der Wirtschaftsuniversität Wien 2002 (CD-ROM, 16 Seiten) (Details)
  Schuh, A./Ferencikova, S.. 2002. Regionalization in Central and Eastern Europe from a Western MNC’s Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 10th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 16 (Details)
  Hasenauer, R., Aigner, W., Berndorfer, J., Kurz, A., Meinhard, D., Stockhammer, C.. 2002. Rollen und Funktionen in erfolgreichen Kooperationen von Wirtschaft und Forschung aus der Sicht des Forschungsbereichs Hochtechnologiemarketing. WU Jahrestagung November (Details)
  Haghirian, P., Chini, T.C.. 2002. Storytelling: Transferring Tacit Corporate Knowledge in Different Cultures. Proceedings of EURAM 2002 (IInd Annual Conference on Innovative Research in Management), May 9 - 11, Stockholm, Sweden (Details)
  Dolnicar, Sara. 2002. Strategic Brand Image Analysis for Heterogeneous Markets - Applying Dynamic Perceptions Based Market Segmentation (dynPBMS) to Dishwashing Brand Data. ANZMAC CD Proceedings (Details)
  Taudes, A., Scharl, A., Natter, M., Wöber, K.W.. 2002. Success Factors of European Tourism Web Sites. In: Wöber, K., Frew, A., Hitz, M. (eds.): Information and Communication Technologies in Tourism 2002. Proceedings of the International Conference in Innsbruck, Austria, 2002, 397-406, Springer, Wien (Details)
  Zins, Andreas H.. 2002. Targeting Novice Visitors in City Tourism by Information Portfolio Segmentation. In: Wöber, Karl W.: City Tourism 2002. Proceedings of European Cities Tourism's International Conference in Vienna, Austria, 2002, 81-89, Wien: Springer (Details)
  Bauernfeind, U., Wöber, K.W., Scharl, A., Bauer, C., Natter, M., Taudes, A.. 2002. The Evaluation of European Cities' Tourism Offices' Web Sites. In: Wöber, K.W. (ed.): City Tourism 2002. Proceedings of the International City Tourism Conference in Vienna, Austria, 323-334, Vienna-New York: Springer (Details)
  Floh, A., Treiblmaier, H.. 2002. The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing . International Colloquium in Relationship Marketing, September (Details)
  Götze, Elisabeth. 2002. The Formation of Pre-School Children's Brand Knowledge: An Empirical Analysis of the Factors of Influence. 31th EMAC Annual Conference, Braga, May 28-31 (CD-ROM) (Details)
  Dolnicar, Sara, Freitag, Roman. 2002. The Influence of Competition on the Success of Segmentation Strategies. Abstract Proceedings of the Marketing Science, p. 141 (Details)
  Schnedlitz, Peter/Teller, Christoph/Kotzab, Herbert. 2002. The Introduction of the Euro and its Logistical Consequences. In: Crespo de Carvalho, José (ed.): IMRL 2002 - 4th International Meeting for Research in Logistics - Conference Proceedings. Volume 3, 820-832, Lissabon: Eigenverlag (Details)
  Sinkovics, R.R., Salzberger, T.. 2002. The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations- A Multinational Investigation of Construct Equivalence. Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference (ANZMAC)m Melbourne, Autralia, December 1-4 (Details)
  Ambos, B., Schlegelmilch, B.B.. 2002. The Use of International R&D Teams: En Emipirical Investigation of Selected Contigency Factors. Proceedings of the 22nd Annual International Confercnce of the Strategic Management Society, Paris, France, Sept. 22-25 (nominated for the McKinsey/Strategic Management Society Best Concerence Paper) (Details)
  Grabler, Klaus, Zins, Andreas H.. 2002. Vacation trip decision styles as basis for an automated recommendation system: lessons from observational studies. In: Wöber, Karl W., Frew, Andrew J., Hitz, Martin (eds.): Information and Communication Technologies in Tourism 2002. Proceedings of the International Conference in Innsbruck, Austria, 2002, 458-469, Wien: Springer (Details)
  Kotzab, Herbert/Teller, Christoph. 2002. Value-adding partnerships and co-opetition models in the grocery industry. An empirical case analysis. In: Zineldin, Mosad (ed.): Co-operation and Competition. 'Co-opetition' approaches to the organization of the future. Proceedings of the 2nd International conference on Co-operation and Competition, 223-231, Lund: Studentlitteratur (Details)
2001 Dolnicar, Sara. 2001. Challenges for Tomorrow's Tourism Education: The Case of Austria. Proceedings of the 7th Conference of the Asian Pacific Tourism Association (APTA), 175-177 (Details)
  Kotzab, Herbert/Madlberger, Maria/Alvarado, Ursula. 2001. Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response. In: Ortega Martinez, Enrique/González, Ruiz, Ladislao/Pérez del Campo, Enrique (Hrsg.): IV Forum International sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner (Details)
  Strebinger, Andreas, Otter, Thomas. 2001. Double Heterogeneity in Brand Consciousness. In: Scott, Adrian J. (Hrsg.): Environment and Wellbeing, Conference Proceedings of the XXVI Colloquium on Research in Economic Psychology, Bath (UK), 290-293 (Details)
  Zins, A. H.. 2001. Evaluierung von touristischen Infrastruktureinrichtungen des Nationalparks Hohe Tauern. In: Nationalparkrat Hohe Tauern (Hrsg.): Forschung im Nationalpark Hohe Tauern. 58-61, Matrei (Details)
  Strebinger, Andreas. 2001. Extending Dual-Process Models: The Cascades Model. In: Gröppel-Klein, Andrea, Esch, Franz-Rudolf (Hrsg.): European Advances in Consumer Research. (Details)
  Dolnicar, Sara. 2001. Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS). CD Proceedings of EMAC 2001 (Details)
  Wöber, Karl W.. 2001. Identifying Competing Tourism Destinations Using Group Decision Support Systems. Information and Communication Technologies in Tourism. ENTER 2001, Proceedings of the International Conference in Montreal, Canada, 1-12 (Details)
  Dolnicar, Sara, Leisch, F.. 2001. Knowing what you get - a conceptual clustering framework for increased transparency of market segmentation studies. Abstract Proceedings of the Marketing Science 2001, 88-89 (Details)
  Sovis, W., Zins, A. H.. 2001. Kulturparks: Konzeptionen und deren Bedeutung für Tourismus- und Regionalentwicklung. In: Scherer, E., Stangler, G., Slawinski, I. (Hrsg.): Kulturparks. Tagungen 2000, Band 3, 37-50, Arbeitsgemeinschaft Donauländer, St. Pölten (Details)
  Schuh, Arnold, Mayrhofer, Wolfgang, Ferencikova, S.. 2001. Management Research in the New Europe: Is There a Need for a Specific Central and East European Perspective?. In: Ricart et al. (eds.): Proceedings of the Founding Conference of the European Academy of Management, IESE, Barcelona (Details)
  Schuh, Arnold, Damova, E.. 2001. Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 9 th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 11 (Details)
  Schuh, Arnold. 2001. Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization. In: Ferencikova, S. et al. (Hrsg.): Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 (Details)
  Penz, E., Sinkovics, R.R.. 2001. Money Matters - A Social Representations Approach for the Investigation of Consumer Attitudes Towards Electronic Payment Systems. In: Breivik, Einar, Falkenberg, Andreas W., Grønhaug, Kjell (eds.): 30th EMAC Conference, Bergen, Norway: Norwegian School of Economics and Business Administration, CD-Rom (Details)
  Sonnek, A., Scharitzer, D., Korunka, Ch.. 2001. Monitoring quality in public service organizations: The development of a survey instrument. Qualita 2001, 4éme Congrès international pluridisciplinaire Qualité et Sureté de Fontionnement, Annecy (France), 22-23 mars 2001. In: Alain Courtois, Maurice Pillet (eds): Actes du congrès. 391-397, ESIA - Ecole Supérieure d'Ingénieurs d'Annecy, Laboratoire de Logiciel pour la Productique LLP CESALP, ISBN 2-9516453-0-9 (Details)
  Mitsche, Nicole. 2001. Personalised Travel Counselling Systems: Providing Decision Support Features for Travellers. In: Sheldon, P., Wöber, K., Fesenmaier, D. (eds.): Information and Communication Technologies in Tourism. ENTER 2001. Proceedings of the International Conference in Montreal, Canada, 160-166 (Details)
  Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2001. Pricing in International Markets - A Contingency Approach. European International Business Academy (EIBA) Annual Conference, Paris, France (Details)
  Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a Concept on the Test - Consumer Decision Styles in Austria. In: Breivik, Einar, Falkenberg, Andreas W., Grønhaug, Kjell (eds.): 30th EMAC Conference, Bergen, Norway: Norwegian School of Economics and Business Administration, CD-Rom (Details)
  Schuh, Arnold. 2001. Strategic Change During the Internationalization of the Firm. Proceedings of the 27th Annual Meeting of the European International Business Academy, Paris, 13.-15. Dezember 2001 (Details)
  Kreuz, P., Schlegelmilch, B.B.. 2001. Strategic Innovation: Rethinking the Conventional Logic of Marketing Strategy. Proceedings of the European Marketing Academic (EMAC) Conference, Bergen, Norwegen (Details)
  Dolnicar, Sara, Leisch, F.. 2001. Structural stability of market segments - a comparative evaluation of mixture models and resample-and-combine techniques. Abstract Proceedings of the Marketing Science 2001, p. 249 (Details)
  Sinkovics, R.R., Penz, E.. 2001. The Love-Hate Relationship between Residents and Tourists from Different Cultural Backgrounds. In: Adrian J. Scott (ed.) Environment and Wellbeing, p. 277, University of Bath, UK (Details)
  Götze, Elisabeth, Schlegelmilch, Bodo B.. 2001. The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis. Proceedings of the 30th European Marketing Academy Conference, Bergen, (CD-ROM format) (Details)
2000 Salzberger, T.. 2000. An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity. Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast (Details)
  Salzberger, T., Holzmüller, H.H., Souchon, A.L., Diamantopoulos, A., Axinn, C., Durden, G.R.. 2000. An exploratory cross-national assessment of antecedents to export information use. Proceedings of the 29th European Marketing Academy (EMAC) Conference, Rotterdam, NL, May 23-26 (Details)
  Klausegger, Claudia, Scharitzer, D.. 2000. Best Practice an der Kundenfront - Möglichkeiten und Grenzen der Leistungsevaluation aus Kundensicht. Workshop im Rahmen des 2. NPOs an der WU-Wien (Details)
  Zins, Andreas H.. 2000. Complaining and the Structure of Consumption Emotions, Cognitive Evaluations and Satisfaction. In: EMAC (ed.): 29th EMAC-Conference Proceedings 2000 on CD-ROM, Rotterdam: ERASMUS University (Details)
  Klausegger, C., Salzberger, T.. 2000. Customer Satisfaction with a Shopping Centre in Prague - Scale Development and Analysis of Selected Antecedents and Consequences. Proceedings of the 8th Annual Conference on Marketing Strategies for Central & Eastern Europe, Vienna, Austria, December 13-15, 2000, 84-100 (Details)
  Reutterer, Thomas, Kousek, Herwig. 2000. Determinants of Store Choice: An Empirical Study of Consumers' Grocery Shopping Trip Behavior. Retailing and Distribution in Europe. Proceedings of the 3rd AFM French-German Conference, Palais du Grand Large, Saint-Malo, France (Details)
  Strebinger, Andreas. 2000. Dual-Process Models: Overview, Critical Assessment and Further Development. In: Hölzl, Erik (ed.): Proceedings of the XXV Annual Colloquium on Research of Economic Psychology and SABE 2000 Conference, Wien, 425-429 (Details)
  Wöber, Karl W.. 2000. Efficiency Measures in Benchmarking Decision Support Systems. A Hotel Industry Application. In: Buhalis, D., Klein, S., Fesenmaier, D. (eds.): Information and Communication Technologies in Tourism. ENTER 2000, Proceedings of the International Conference in Barcelona, Spain, 450-459 (Details)
  Salzberger, T.. 2000. Establishing Measurement Equivalence by Means of the Rasch Model. In: Salzberger, T., Williams J.D., Diamantopoulos D., Mort G.S., Brathwaite T.W.: Equivalence: Do We Need It and What Do We Do When It Does Not Exist? Panel Discussion held at the 2000 Multicultural Marketing Conference, Kowloon, Hong Kong (Details)
  Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs. Challenges in the Identification of Ecologically Concerned Consumers in Austria. Proceedings of the International Marketing Educators' Conference, Chicago, CD-ROM, American Marketing Association (Details)
  Buber, Renate, Ziegler, Josef, Gadner, Johannes, Kraler, Christian, Oberprantacher, Andreas. 2000. GABEK - A Computer Supported Method for Knowledge Organization. In: Blasius, Jörg/Hox, Joop/De Leuuw, Edith/Schmidt, Peter (eds.): Social Science Methodology in the New Millennium. Proceedings of the Fifth International Conference on Logic and Methodology, October 3-6, Cologne, P04081.pdf-CD ROM (Details)
  Götze, Elisabeth, Schlegelmilch, Bodo B.. 2000. Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis. Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format) (Details)
  Van Deusen, C. A., Mueller, C. B., Ricks, D. A., Schlegelmilch, B.B., Jones, G.. 2000. Information and Communication Technology in the Classroom: Comparing Faculty and Student Perspectives. Proceedings of the Society of the Advancement of Management Conference (SAM). St. Augustine, Florida, November 17-20 (Details)
  Hasenauer, Rainer, Aigner, M. W., Meinhard, D., Mercer, D., Flynn, D. M., Russell, P.. 2000. Institutional Framework Requirements for Effective Distributed Innovation Systems in European Space Research. 2nd Conference on Academic and Industrial Cooperation in Space Research, 15.-17. Nov. 2000, Graz, hrsg. R.A. Harris , David Raitt, ESA, 175-182 (Details)
  Hasenauer, R., Aigner, M. W., Meinhard, D., Mercer D., Flynn D.M., Russell P.. 2000. Institutional Framework Requirements for Effective Distributed Innovation Systems in European Space Research.. 2nd Conference on Academic and Industrial Cooperation in Space Research, 15.-17. Nov., Graz, hrsg. R.A. Harris , David Raitt, ESA, pp. 175-182 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2000. Intended and Realized Competitive Export Strategies - Empirical Evidence. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20 (Details)
  Salzberger, T.. 2000. Intercultural Construct Validity in Emic and Etic Research. Proceedings of the 2000 Multicultural Marketing Conference (CD ROM), Academy of Marketing Science, September 17-20, 2000, Kowloon, Hong Kong (Details)
  Penz, E., Kirchler, E.. 2000. Is Electronic Money Still Part of the Banker's Dream?. In: Hölzl, Erik (ed.): Fairness and Cooperation. IAREP/SABE 2000, Vienna, Austria, Conference Proceedings, 344-348, WUV, Wien (Details)
  Dolnicar, Sara, Ender, Walter. 2000. Kulturtourismus in Österreich - empirische Belege gegen die implizite Gleichsetzung von Kultur- und Städtetourismus. Proceedings of the 50th AIEST Congress, 197-212 (Details)
  Hasenauer, Rainer, Legat, K., Hofmann-Wellenhof, B.. 2000. Loran-C/Eurofix, EGNOS and Galileo activities in Austria. Conference Proceedings Tagung Bonn 22./23.3.2000 der DGON (Details)
  Schuh, Arnold, Oliver Pacolt. 2000. Management Research on Central and Eastern Europe: Key Research Areas During the 1989-1999 Period. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Eight Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 2000, Paper 25 (Details)
  Buber, Renate. 2000. Model Building on Internal Marketing. An Exploratory Study by GABEK. In: O'Cass, Aron (ed.): Visionary Marketing for the 21st Century: Facing the Challenge. Proceedings of ANZMAC 2000, Australian & New Zealand Marketing Academy Conference, Nov. 28-Dec. 1, 2000, 143-147 (CD-Rom ISBN 0 86857 978 5) (Details)
  Zins, Andreas H.. 2000. Perceived Risk versus Uncertainty and Information Handling Activities. In: EMAC (ed.): 29th EMAC-Conference Proceedings 2000 on CD-ROM, Rotterdam: ERASMUS University (Details)
  Scharitzer, Dieter, Korunka, Christian. 2000. Quality institutionalization in apublic service organization: management implications derived from the city of vienna study. Proceedings of the IEA 2000/HFES 2000 Congress, 249-252 (Details)
  Wieder, Bernhard, Reutterer, Thomas. 2000. Revenue Accounting - Integrating Marketing and Accounting Concepts. Proceedings of the Second Conference on New Directions in Management Accounting: Innovations in Practice and Research, December 14-16, 2000, Brussels, Belgium (Details)
  Schlegelmilch, B.B.. 2000. Scholarly Research in International Business: Striving for Relevance and Rigor. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20 (Details)
  Holzmüller, H., Salzberger, T., Souchon, A.L., Diamantopoulos, A., Axinn, C., Durden, G.R.. 2000. Selected Company Characteristics and Environmental Turbulence as Antecedents to Export Information Use - An Exploratory Five Country Study. AIB Annual Meeting of the Academy of International Business, Phoenix, Arizona (Details)
  Strebinger, Andreas, Hoffmann, Sabine, Otter, Thomas, Schweiger, Günter. 2000. Verbal Versus Pictorial Stimuli in Coinjoint Analysis: The Moderating Effect of Involvement and Hemisphericity. In: Gundlach, Gregory T., Murphy, Patrick E. (eds.): Enhancing Knowledge Development in Marketing, 2000 AMA Educators Proceedings, Vol. 11, 182-188, Chicago: American Marketing Association (Details)
  Hasenauer, R.. 2000. ¿Loran-C/Eurofix, EGNOS and Galileo activities in Austria¿, zus. mit K. Legat, B. Hofmann-Wellenhof. Conference Proceedings Tagung Bonn 22./23.3. der DGON (Details)
1999 Sinkovics, R.R., Stöttinger, B., Schlegelmilch, B.B., Woodruffe, H.. 1999. Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale. Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany (Details)
  Reutterer, Thomas, Natter, Martin. 1999. Market Segmentation and Competitive Analysis: MULTICLUS versus SOM. In: Hildebrandt, Lutz, Annacker, Dirk, Klapper, Daniel (eds.): Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin (Details)
  Stöttinger, B., Schlegelmilch, B.B.. 1999. New Information and Communication Technologies in Tertiary Education: The Customer's Perspective. In: Ferrell, O.C., Crittenden, Victoria L. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXII, Miami, Florida, May 26-29, p. 162 (Details)
  Lettl, C., Schlegelmilch, B.B.. 1999. Research on Global Marketing and Information Technology: The State-of-the-Art. Proceedings of the European Academy of International Business, (CD-ROM format), Manchester, England, December 12-14 (Details)
1998 Polonsky, M.J., Mankelow, G., Schlegelmilch B.B.. 1998. A Profile of AMS Members. Proceedings of the Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, May 27-30 (Details)
  Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. In: Pelton, Lou E., Schnedlitz, Peter (eds.): Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 (Details)
  Reutterer, Thomas. 1998. Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps. In: Andersson, Per (ed.): Proceedings of the 27th EMAC Conference. Track 5: Marketing Research, 85-115, Stockholm, Sweden (Details)
  Reutterer, Thomas. 1998. Die entscheidungsrelevante Aufbereitung von Scanning-Daten als Herausforderung für die Handelsforschung. In: Clement, Werner (Hsrg.): Kompetenz-Zentrum Wien. WU-Jahrestagung 1998, 213-224, Wien: Service-Fachverlag (Details)
  Schlegelmilch, B.B.. 1998. Export Performance Research: Integration and Future Outlook. Proceedings of the AMA Winter Marketing Educators' Conference, Austin, Texas, February 21-24 (Details)
  Jones, G., Mueller, C.B., Ricks, D.A., Schlegelmilch, B.B., Van Deusen, C.A.. 1998. Information and Communication Technology in the Classroom: An Empirical Study with an International Perspective. Proceedings of the Annual Meeting of the Academy of International Business, Vienna, Austria, October 7-11 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1998. Methodological Issues in Product-Country Image Research. Proceedings of the Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, May 27-30 (Details)
  Salzberger, T., Sinkovics, R., Schlegelmilch, B.B.. 1998. Replicating Surveys Across Borders: The Equivalence Trap. In: Andersson, Per (ed.): Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417 (Details)
  Schlegelmilch, B.B., Stöttinger, B., Nill, A.. 1998. Why are Counterfeits so Attractive to Consumers? An Empirical Analysis. In: Ford, John B., Honeycutt, Earl, D. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXI, Norfolk, Virginia, May 27-30, 395-396 (Details)
1997 Judt, Ewald. 1997. The launch of Quick, the Austrian electronic purse. In Leading edge technologies to gain competive advantage - Text of the presentations of the XIX EFMA convetion, Hrsg. EFMA European Financial Marketing Association, 483-492. Paris: EFMA European Financial Marketing Association. (Details)
  Ricks, D.A., Van Deusen, C., Mueller, C.B., Schlegelmilch, B.B., Tancer, R.. 1997. Continuing Controversies and Ethical Issues in Global Marketing Management. Panel Discussion. Abstract included in: Wilson, E.J., Hair, J.: Proceedings of the Academy of Marketing Science, Coral Gables, Florida, May 28-31, p. 171 (Details)
  Schlegelmilch, B.B.. 1997. Ethics in International Marketing: A Cross Border Perspective. Proceedings of the Joint American Marketing Academy/Academy of Marketing Conference, Manchester, England, July 7-10 (Details)
  Schuh, A., Springer, R.. 1997. Marketing in Central and Eastern Europe. An Assessment of past and future research. Beitrag auf der Konferenz 'Marketing Strategies for Central&Eastern Europe', Wien, 10.-12.12. (Details)
  Schlegelmilch, B.B.. 1997. Multi-Media and other Distance Learning Issues - The Tortoures Way to a CD-Rom. Proceedings of the Annual Meeting of the Academy of International Business, Monterrey, Mexico, October 8-12 (Details)
  Schlegelmilch, B.B., Ram, S.. 1997. The Impact of Organizational and Developmental Variables on Strategic Market Orientation: An Empirical Investigation. In: Wilson, E. J., Hair, J. (eds.): Proceedings of the Academy of Marketing Science, Vol. XX, Coral Gables, Florida, May 28-31, p. 130 (Details)
  Reutterer, Thomas. 1997. Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. In: Viestová, Kristina, Richterová, Kornélia (eds.): Východiská segmentácie trhu - Zborník z medzinárodnej konferencie. Ekonomická univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7 (Details)
1996 Reutterer, Thomas. 1996. Analyzing Market Segments and Competitive Market Structure from Brand Switching Data. 9th EMAC/EIASM Colloquium for Doctoral Students in Marketing, Budapest, Hungary (Details)
  Schlegelmilch, B.B.. 1996. Challenges in International Business Ethics. Proceedings of the Annual Meeting of the Academy of International Business, Banff, Alberta, Canada, September 26-29 (Details)
  Ram, S., Schlegelmilch, B.B.. 1996. Dimensionality of Technophobia: A Preliminary Investigation. Proceedings of the Fifth Annual World Business Congress, Hamilton, Bermuda, July 17-21, 551- 557 (Details)
  Reutterer, Thomas. 1996. Inferring Competitive Market Structures: Current Methodological Issues and Outline of a Neurocomputing Approach. Proceedings of the II CEMS Academic Conference. Università Commerciale Luigi Bocconi, Milan, Italy (Details)
  Schlegelmilch, B.B.. 1996. Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors. Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD) (Details)
  Nielson, C.C , Schlegelmilch, B.B.. 1996. Volunteering for Charity: A Structural Model of Key Determinants. Proceedings of the Fifth Annual World Business Congress, Hamilton, Bermuda, July 17-21, 336-334 (Details)
1995 Schlegelmilch, B.B.. 1995. Business and Marketing Ethics in Europe and the U.S.. Proceedings of the Symposium on the Future of Academic Research in Business Ethics, Commemorating UCC's 150th Anniversary, University of Cork, Ireland, June 14-15 (Details)
  Schlegelmilch, B.B.. 1995. Business and Marketing Ethics in Europe and the U.S.. Proceedings of the Annual Meeting of the Society for Business Ethics, Vancouver, Canada, August 3-6 (Details)
  Schlegelmilch, B.B.. 1995. Ethical Codes and Frameworks. Proceedings of the American Marketing Association Faculty Consortium, Hofstra University, Long Island, New York, June 23-26 (Details)
  Schlegelmilch, B.B.. 1995. Ethics and Social Responsibility in the International Marketing Arena. Proceedings of the American Marketing Association Faculty Consortium, Hofstra University, Long Island, New York, June 23-26 (Details)
  Schlegelmilch, B.B., Mouillon, J.C.. 1995. Export Pricing by British and French Companies: An Exploratory Comparison. In: Grant, K., Walter, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-I, Melbourne, Australia, 3:93-3:99, July 6-10 (Details)
  Ram, S., Schlegelmilch, B.B.. 1995. Market Orientation of U.S. Companies: The Role of Environmental Antecedents. Proceedings of the 24th European Marketing Academy Conference, Paris, France, May 16-19, 973-989 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1995. Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany. In: Grant, K., Walker, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-III, Melbourne, Australia, July 6-10, 14:49-14:57 (Details)
  Schlegelmilch, B.B., Ram, S.. 1995. Technophobia: Measurement and Cross-Cultural Validation. Proceedings of the INFORMS International Conference, Singapore, June 25-28 (Details)
  Ram, S., Schlegelmilch, B.B.. 1995. Technophobia: Scale Development and Cross-Cultural Validation. Proceedings (Abstracts): Academy of International Business Annual Conference, Seoul, South Korea, November 15-18, p. 117 (Details)
  Schlegelmilch, B.B., Woodruffe, H.. 1995. The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom. In: Stewart, D. W., Vilcassim, N.F. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 (Details)
1994 Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1994. Comparing Consumer Preferences in two European Countries: A Partially-Individualized Conjoint Analysis. In: Wilson, E. J., Black, W. C. (eds.). Proceedings of the Academy of Marketing Science, Nashville, Tennessee, June 1-4, p. 92 (Details)
  Diamantopoulos, A., Du Preez, J. P., Schlegelmilch, B.B.. 1994. Environmental Considerations in Product Attribute Selection: A Conjoint-based Cross-Cultural Comparison. Proceedings of the TIMS Marketing Science Conference, Tucson, Arizona, March 17-19 (Details)
  Schlegelmilch, B.B., Robertson, D.C.. 1994. Ethical Issues in Service Industries: An Empirical Comparison of British and French Chief Executives. In: Bloemer, J., Lemmink, J., Kasper, H. (eds.): Marketing: Its Dynamics and Challenges, Proceedings of the 23rd European Marketing Academy Conference, Maastricht, The Netherlands, May 17-20, 913-927 (Details)
  Schlegelmilch, B.B.. 1994. International Business Ethics and the Corporate Mission. In: Hoy, F., Ghiselli, C. (eds.): Challenging Assumptions: Proceedings of the 1994 Family Firm Institute Conference, Scottsdale, Arizona, October 5-7 (Details)
  Schlegelmilch, B.B.. 1994. Leitbilder als Instrument der Unternehmensentwicklung. Proceedings of the International Symposium on Unternehmensleitbilder-Unternehmenskultur: Praxis der strategischen Unternehmensentwicklung, Europa Akademie für Führungskräfte, Dortmund, Germany, June 15-16, 27-28 (Details)
  Robertson, D.C., Schlegelmilch, B.B.. 1994. Perception of Ethical Issues and Formulation of Corporate Ethics Initiatives: The Impact of Country, Industry and Firm Size. In: Park, C.W., Smith, D.C. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22, 1994. p. 40 (Details)
  Diamantopoulos, A., Bohlen, G.M., Schlegelmilch, B.B.. 1994. Predicting Green Purchasing Decisions from Measures of Environmental Consciousness: A Two Sample Comparison. Proceedings of the 1994 Annual Marketing Education Group Conference, Ulster, Ireland, July 4-6 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1994. The Value of Socio-Demographic Characteristics for Predicting Environmental Consciousness. In: Park, C.W., Smith, D.C. (eds.): Marketing Theory and Applications, Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22. 348-350 (Details)
1993 Diamantopoulos, A., Bohlen, G.M., Schlegelmilch, B.B.. 1993. Determinants of the Environmental Image of an Industrial Service: An Empirical Analysis of Consumer Perceptions. In: Levy, M., Gerwal, D. (eds.): Developments in Marketing Science, Vol. XVI. Proceedings of the Annual Conference of the Academy of Marketing Science, Miami Beach, Florida, May 26-29, 1993, 393-400 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1993. Ecological Attributes and Country-of Origin Effects in Preference Formation: A Cross-Country Application of Conjoint Analysis. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Export Manpower Characteristics and Export Success: Empirical Evidence from Europe and the U.S.. In: Mullen, M. R., Cavusgil, S. T. (eds.): Proceedings of the First Symposium of the Consortium for International Marketing Research (CIMaR), East Lansing, Michigan, June 1-3, 114-144 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Factors Affecting the Use of Export Marketing Research Information: An Application and Test of the Deshpande and Zaltman Path Model. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Gender Differences in Marketing Academia: Evidence from a U.K. National Survey. In: Levy, M., Gerwal, D. (eds.): Developments in Marketing Science, Vol. XVI, Proceedings of the Annual Conference of the Academy of Marketing Science, Miami Beach, Florida, May 26-29, 508-515 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Love, A.. 1993. Giving to Charity: Determinants of Cash Donations Through Prompted Giving. In: Varadarajan, R., Jaworski, B. (eds.): Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 (Details)
  Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Chìas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381 (Details)
  Bohlen, G.M., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Measuring Ecological Concern: A Multi-Construct Perspective. Emerging Issues in Marketing, Vol. 1, Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 58-70 (Best Doctoral Paper Award, MEG 1993) (Details)
  Dembkowski, S., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. In: Chìas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1323-1354 (Details)
  Love, A., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Responses to Different Charity Appeals: An Investigation of the Impact of Donor Characteristics on the Level of Donations. Emerging Issues in Marketing, Vol. 2. Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 602-613 (Details)
1992 Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes. In: Crittenden, V. L. (ed.): Developments in Marketing Science, Vol. XV, Proceedings of the Annual Conference of the Academy of Marketing Science, San Diego, California, April 22-25, 189-194 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1992. Correlates of Publication Productivity Among U.K. Marketing Academics: Evidence from a National Survey. Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA) 33rd Joint Annual Meeting, Orlando, Florida, April 26-29 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Love, A.. 1992. Determinants of Charity Giving: An Interdisciplinary Review of the Literature and Suggestions for Future Research. In: Allen, C.T. et al. (eds.): Marketing Theory and Applications, Vol. 3, Proceedings of the American Marketing Association 1992 Winter Educators' Conference, San Antonio, Texas, February 15-18, 507-516 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1992. Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Stakeholder's Perceptions. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 619-632 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1992. Mapping Research on Export Promotion: A Response - Hierarchy Approach. In: Grunert, K.G., Fuglede, D. (eds.): Marketing for Europe - Marketing for the Future, Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 293-311 (Details)
  Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992) (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1992. The Relative Importance of Country-of-Origin and Ecological Product Attributes in two European Countries: A Partially Individualized Conjoint Analysis. Proceedings of the Association for Consumer Research, Summer Conference, Amsterdam, The Netherlands, June 11-14 (Details)
  Du Preez, J. P., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. The Role of 'Made In' and 'Green' Product Features in Automobile Purchases: A Cross-Country Comparison between Korea, Spain and France. Proceedings of the Annual Meeting of the Academy of International Business, Brussels, Belgium, November 20-22 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries. Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 (Details)
1991 Moore, S.A., Schlegelmilch, B.B.. 1991. A Proposed Methodology for Examining Inter- and Intra-Organizational Perceptions of Service Quality. Proceedings of the 7th Industrial Marketing and Purchasing Conference, Uppsala University, Sweden, September 6-8 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1991. Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters. In: Bradley, F. (ed.): Marketing Thought Around the World, Vol. 3, Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, Ireland, May 21-23, 928-947 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C., Tse, K.. 1991. Export Marketing Research: A Comparative Analysis of Finnish and British Firms. Developments in Marketing Science, Vol. XIV, Proceedings of the Annual Conference of the Academy of Marketing Science, Fort Lauderdale, Florida, May 29 - June 1, 112-118 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V., Universität Göttingen, Germany, January 31 - February 1 (Details)
  Schlegelmilch, B.B., Rawles, I.. 1991. Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K.. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 3, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, Wales, July 8-11, 991-1010 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Export Manpower on Export Performance: Evidence from the US, UK, and Germany. Operations Research Society of America and The Institute of Management Sciences (ORSA/TIMS) Proceedings of the 32nd Joint Annual Meeting, Anaheim, California, November 3-6 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Allpress, C., Tse, K.. 1991. The Use of Export Marketing Research at Different Planning Levels: Evidence from European Exporters. Proceedings of the TIMS Marketing Science Conference, University of Delaware, Wilmington, Delaware, March 20-23 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Neate-Stidson, S.. 1991. Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 1, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, July 8-11, 313-339 (2nd Prize for Best Competitive Paper) (Details)
1990 Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1990. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1197-1217 (Details)
  Schlegelmilch, B.B., Carman, J., Moore, A.. 1990. A Comparison of Customer Satisfaction with Family Practitioner Services in the US and UK. Proceedings of the Annual Conference of the Marketing Science Institute, New Orleans, Louisiana, April 25-28 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research: An Empirical Investigation of Users and Non-Users. In: Mühlbacher, H., Jochum, C. (eds.): Advanced Research in Marketing, Vol. 1, Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 427-446 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1990. Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions. In: Fiocca, R., Snehota, I. (eds.): Research Developments in International Marketing and Purchasing, Vol. 2. Proceedings of the International Marketing and Purchasing Conference, Milan, Italy, September 24-25, 1990, 443-473 (Details)
  Schlegelmilch, B.B., Tynan, C., Ramsey, N.. 1990. Market Segmentation for a Leisure Centre: A Case Study. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1218-1239 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1990. Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260 (Details)
  Moore, S.A., Schlegelmilch, B.B.. 1990. Service Quality: A Critial Evaluation of the Literature and an Agenda for Future Research. Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-17 (Details)
1989 Judt, Ewald. 1989. Die Kreditkarte als Teil des modernen Zahlungssystems. In Elektronisches Geld - Plastikgeld, Hrsg. Wilhelm Bühler, 51-69. Wien: Österreichische Bankwissenschaftliche Gesellschaft. (Details)
  Judt, Ewald. 1989. Eurocard in Austria - A product differention strategy. In Eurocard-MasterCard Malta '89, June 20th, 1989, Hrsg. Eurocard International, 1-8. Brussels: Eurocard International. (Details)
  Langlois, C.C., Schlegelmilch, B.B.. 1989. Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States. Proceedings of the Second European Conference on Business Ethics, September, 27-29, Barcelona, Spain (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. In: Moutinho, L., Brownlie, D., Livingstone, J. (eds.): Marketing Audit of the 80's, Vol. 2, Proceedings of the 22nd Annual Conference of the Marketing Education Group, Glasgow Business School, Scotland, July 11-14, 676-697 (Details)
1988 Judt, Ewald. 1988. Eurocard Austria - A case study. In Basics on bank cards, Budapest, February 26th, 1988, Hrsg. Eurocard International, 1-8. Brussels: Eurocard International. (Details)
  Judt, Ewald. 1988. Eurocard Austria - A case study. In Banks and Cards, July 29th, 1988, Hrsg. Eurocard International, 1-9. Brussels: Eurocard International. (Details)
  Burton, F.N., Schlegelmilch, B.B.. 1988. Changes in Company Characteristics Associated with Increasing Export Involvement. In: Robinson, T., Clarke-Hill, C. (eds.). Marketing: Past, Present, and Future. Vol. 2. Proceedings of the Annual Conference of the Marketing Education Group, Huddersfield, England, July 18-21, 25-356 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1988. Should Charities Conduct Generic Marketing?. In: Blois, K., Parkinson, S. (eds.): Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1988. The China Syndrome: An Empirical Investigation of Danish Companies' Experiences in the People's Republic of China. In: Turnbull, P. W., Paliwoda, S. J. (eds.): Research Developments in International Marketing, Vol. 1, Proceedings of the 4th International Marketing and Purchasing (IMP) Conference, Manchester, England, September 7-9, 486-510 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1988. Who Volunteers? An Investigation into the Characteristics of Charity Volunteers. In: Robinson, T., Clarke-Hill, C. (eds.). Marketing: Past, Present, and Future. Vol. 1. Proceedings of the Annual Conference of the Marketing Education Group, Huddersfield, England, July 18-21, 1988, 12-35 (Details)
1987 Schlegelmilch, B.B., Diamantopoulos, A.. 1987. Innovativeness and Export Performance: An Empirical Analysis. In: Leeflang, P., Rice, M. (eds.): Contemporary Research in Marketing, Proceedings of the Annual Conference of the European Marketing Academy, Toronto, Canada, June 1-3, K1-K21 (Details)
  Schlegelmilch, B.B., Ross, A.G.. 1987. The Influence of Managerial Characteristics on Different Measures of Export Success. In: Wensley, R. (ed.): Reviewing Effective Research and Good Practice in Marketing, Proceedings: Annual Conference of the Marketing Education Group, Warwick, England, July 7-10, 241-257 (Details)
1986 Diamantopoulos, A., Schlegelmilch, B.B.. 1986. A Comparison of Marketing Operations of Autonomous Subsidiaries: An Empirical Study. Proceedings of the Annual Conference of the Academy of International Business, London, England, November, 21-23 (Details)
  Schlegelmilch, B.B., Crook, J.. 1986. Firm Level Determinants of Export Intensity. Proceedings of the Annual Conference of the Academy of International Business, London, England, November, 21-23 (Details)
1985 Schlegelmilch, B.B.. 1985. Internal Determinants of Export Behaviour of British and German Firms. Proceedings: Annual Conference of the European Marketing Academy, Bielefeld, Germany, April 10-12, 57-71 (Details)