2015 Weitzl, Wolfgang. Forthcoming. The eWT-Scale: Development, validation and application. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. Forthcoming. Online complaining and badmouthing. (Details)
2014 Kamleitner, Bernadette. 2014. A Metaphorical Synthesis of the Impact of Ownership on Consumer Behavior. Available at SSRN: https://ssrn.com/abstract=2770609. (Details)
2010 Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2010. How Can we Derive Consensus Among Various Rankings of Marketing Journals?. Research Report Series, Institute for Statistics and Mathematics, Report 104. (Details)
  Kamleitner, Bernadette, Hornung, B., Kirchler, E. 2010. Over-indebtedness and the interplay of money management and mental accounting: An interview study. (Details)
  Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2010. A Multistep Approach to Derive Targeted Category Promotions. MSI Report No. 10-118, Working Paper Series of the Marketing Science Institute, Cambridge, MA. (Details)
2008 Koller, Monika. 2008. Self-related constructs and their impact on the psychological state of the customer - theory motivated conceptual thoughts and proposed empirical design. (Details)
  Kamleitner, Bernadette. 2008. Coupling: The implicit assumption behind sunk cost effect and related phenomena. (Details)
2007 Hahsler, Michael, Hornik, Kurt, Buchta, Christian. 2007. Getting Things in Order: An introduction to the R package seriation. Research Report Series: Department of Statistics and Mathematics, Report 58. (Details)
  Schlegl, Sandra. 2007. Bilder zur Messung von Emotionen: Ergebnisse von spontanen Emotionszuordnungen. Der Nutzen der nonverbalen Einstellungsmessung für das Markencontrolling. (Details)
  Hornik, Kurt, Buchta, Christian, Zeileis, Achim. 2007. Open-Source Machine Learning: R meets Weka. Wien: Research Report Series, Department of Statistics and Mathematics, Report 50. open access (Details)
  Schweiger, Günter, Strebinger, Andreas. 2007. Side Effects of Corporate Branding? The Impact of Brand-Architecture Strategy on Corporate Culture and Innovativeness. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. A Combined Approach for Segment-specific Analysis of Market Basket Data. MSI Reports No. 07-001, Working Paper Series of the Marketing Science Institute, Cambridge, MA . (Details)
2006 Boztug, Yasemin, Reutterer, Thomas. 2006. A Combined Approach for Segment-Specific Analysis of Market Basket Data. SFB 649 Discussion Paper 2006-06 (ISSN 1860-5664). (Details)
2005 Kamleitner, Bernadette. 2005. "Sunk utility": Fearing to lose what one does not even have. Behavioral consequences of elaborating on non-possessions. (Details)
  Hahsler, M., Hornik, K., Reutterer, T.. 2005. Implications of Probabilistic Data Modeling for Rule Mining. Research Report Series No. 14, Department of Statistics and Mathematics. Wirtschaftuniversität Wien (Details)
  Floh, A.. 2005. The Business Relationship Closeness Inventory (BRCI) - Die Entwicklung einer psychometrischen Skala zur Messung der Qualität von industriellen Geschäftsbeziehungen unter Berücksichtigung der klassischen und modernen Testtheorie. Research Proposal, WU Wien, Institut für Marketing-Management (Details)
2004 Stahl, Günter, Kremershof, I., Larsson, R.. 2004. Trust in mergers and acquisitions: A case survey. INSEAD Working Paper 2004/05/ABCM. (Details)
  Schweiger, Günter, Dabic, Marina, Strebinger, Andreas. 2004. Brand Architecture - The View of Practitioners. Paper presented at the 2004 Marketing Science Conference, Rotterdam (Details)
2003 Buchta, Christian, Meyer, David. 2003. Simenv 3.0: A generic simulation environment for dynamic agent-based simulations. Working Paper 100, SFB 'Adaptive Information Systems and Modeling in Economics and Management Science', August (Details)
2002 Mild, Andreas, Reutterer, Thomas. 2002. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Report Series No. 76, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science. Austrian Science Foundation (FWF) grant SFB#10. (Details)
  Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2002. The Emergence of Disruption. Working Paper No. 90, July 2002, Working Paper Series: Adaptive Information Systems and Modelling in Economics and Management Science, Wirtschaftsuniv. Wien (Details)
  Fesenmaier, D., Grabler, K., Gretzel, U., Hwang, Y., Mazanec, J., Pan, B., Zins, A.. 2002. Tourist Decision Model Report. Project DieToRecs (IST-2000-29474) on Intelligent Recommendation for Tourist Destination Decision Making, April (Details)
2001 Buchta, Chr., Mazanec, J.. 2001. SIMSEG/ACM: A Simulation Environment for Artificial Consumer Markets. Working Paper No. 79, SFB 010 Adaptive Information Systems and Modelling in Economics and Management Science (Details)
1999 Reutterer, Thomas, Natter, Martin. 1999. Segmentation Based Competitive Analysis with MULTICLUS and Topology Preserving Networks. Report Series No. 33, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, June (Details)
1998 Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. Report Series No. 16, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, May (Details)
  Reutterer, Thomas, Natter, Martin. 1998. Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches. Working Paper No. 25, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, December (Details)
  Reutterer, Thomas. 1998. Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps. Working Paper No. 12, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, March (Details)
1996 Edrissi, Ali, Heinrich, Gunar, Kleiber, Christoph, Kodritsch, Christian, Lettmayr, Christian F., Reutterer, Thomas, Voithofer, Peter. 1996. Umweltschutztechnologien im österreichischen Gewerbe und Handwerk. Arbeitspapier des Instituts für Gewerbe- und Handwerksforschung, Wien (Details)
1995 Reutterer, Thomas. 1995. Betriebstypen-Franchising als internationale Expansionsstrategie in vertikalen Marketing-Systemen. Arbeitspapier des Instituts für Absatzwirtschaft, Ordinariat Warenhandel (Abteilung Handel und Marketing), Wien (Details)
  Reutterer, Thomas. 1995. Konzeption und Durchführung eines clusteranalytischen Auswertungs- und Interpretationsdesigns mit Hilfe eines K-Means-Cluster-Algorithmus. Arbeitspapier des Instituts für Gewerbe- und Handwerksforschung, Wien (Details)
  Reutterer, Thomas, Schnedlitz, Peter. 1995. The PROFORM Conception for Coordinating Marketing Activities of Channel-Members in the Austrian Market for Design and High Quality Furniture. CEMS Inter-Faculty Marketing Group (eds.): Reorganizing for customer orientation in international markets projects (Details)
1992 Reutterer, Thomas. 1992. Gewerbe und Handwerk 2000 im Blickfeld der Bevölkerungs- und Gesellschaftsentwicklung. Gewerbe und Handwerk 2000 - Perspektiven und Szenarien. Schriftenreihe des Wirtschaftsförderungsinstitutes, Nr. 216, 46-66, Wien (Details)