Forthcoming Ashby, N. and Jekel, M. and Dickert, Stephan and Glöckner, A. Forthcoming. Finding the right fit: A comparison of cognitive process assumptions underlying popular drift-diffusion models. Journal of Experimental Psychology. Learning, Memory, and Cognition (Details)
2020 Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2020. From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands. Journal of Business Research. 107 89-103. (Details)
2019 Spicko, Gerlinde. 2019. 60 Jahre Felix Austria. Transfer. Werbeforschung & Praxis. 65 (3), 40-43. (Details)
  Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2019. A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing. 83 (6), 76-92. open access (Details)
  Theodosiou, Marios, Katsikea, Evangelia, Samiee, Saeed, Makri, Aikaterini. 2019. A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality. Journal of Interactive Marketing. 47 53-67. open access (Details)
  Falke, Andreas, Schröder, Nadine, Endres, Herbert. 2019. A First Fit Index on Estimation Accuracy in Structural Equation Models. Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB). (Details)
  Palcu, Johanna, Haasova, Simona, Florack, Arnd. 2019. Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior. Appetite. 139 59-66. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2019. Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing. 47 181-197. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2019. Balancing territorial identities: How consumers manage their ethnic, regional, and national identities in daily life and consumption situation. International Marketing Review. 36 (5), 805-827. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Agiles Management. bank und markt. (7), 43-44. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Brand Funnel. bank und markt. (6), 43-44. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Compliance Management System. bank und markt. (4), 43-44. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Empowerment. bank und markt. (3), 43-44. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Markenpolitik. bank und markt. (5), 39-40. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Payment Provider Konsolidierung. bank und markt. (9), 43-44. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Payment-Aktien. bank und markt. (2), 43-44. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Personas. bank und markt. (8), 39-40. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Product Management. bank und markt. (11), 39-40. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Real-Time Marketing. bank und markt. (1), 43-44. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Bankmanagement-Glossar: Smarketing. bank und markt. 2019 (10), 43-44. (Details)
  Bosshard, Shannon, Koller, Monika, Walla, Peter. 2019. Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No. Brain Sciences. 9 (5), 106-124. open access (Details)
  Kokkoris, Michail, Sedikides, Constantine. 2019. Can you be yourself in business? How reminders of business affect the perceived value of authenticity. Journal of Applied Social Psychology. 49 (7), 448-458. open access (Details)
  Stavrova, Olga, Pronk, Tila, Kokkoris, Michail. 2019. Choosing goals that express the true self: A novel mechanism of the effect of self‐control on goal attainment. European Journal of Social Psychology. 49 (6), 1329-1336. open access (Details)
  Stamkou, Eftychia, van Kleef, Gerben A., Homan, Astrid C., Gelfand, Michele J., van de Vijver, Fons J.R., van Egmond, Marieke C., Boer, Diana, Phiri, Natasha, Ayub, Nailah, Kinias, Zoe, Cantarero, Katarzyna, Treister, Dorit Efrat, Figueiredo, Ana, Hashimoto, Hirofumi, Hofmann, Eva, Lima, Renata P., Lee, I-Ching. 2019. Cultural Collectivism and Tightness Moderate Responses to Norm Violators: Effects on Power Perception, Moral Emotions, and Leader Support. Personality and Social Psychology Bulletin. 45 (6), 947-964. open access (Details)
  Wieringa, Jaap, Kannan, P.K., Ma, Xiao, Reutterer, Thomas, Risselada, Hans, Skiera, Bernd. 2019. Data analytics in a privacy-concerned world. Journal of Business Research. (Details)
  Judt, Ewald. 2019. Die Bank muss zu den Konsumenten kommen - Ewald Judt im Gespräch mit Markus Gremmel. bank und markt. (7), 35-38. (Details)
  Kokkoris, Michail, Sedikides, Constantine, Kühnen, Ulrich. 2019. Do consumer choices augment narcissism? The role of self-referent processing. Self and Identity. 18 (5), 550-575. open access (Details)
  Fuchs, Christoph, de Jong, Martijn G., Schreier, Martin. 2019. Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries. Management Science (MS). 1-23. (Details)
  Zablocki, Agnieszka , Makri, Aikaterini, Schlegelmilch, Bodo B., Houston, Michael. 2019. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of Interactive Marketing. 46 20-39. (Details)
  Penz, Elfriede, Hartl, Barbara, Hofmann, Eva. 2019. Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in German-speaking countries. Journal of Cleaner Production. 214 429-439. open access (Details)
  Kokkoris, Michail, Baumeister, Roy, Kühnen, Ulrich. 2019. Freeing or Freezing Decisions? Belief in Free Will and Indecisiveness. Organizational Behavior and Human Decision Processes. 154 49-61. (Details)
  Wlömert, Nils, Papies, Dominik. 2019. International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (Details)
  Judt, Ewald. 2019. Kundenbindung in Österreich - der Jö Bonus Club - Ewald Judt im Gespräch mit Ulrike Kittinger. Karten-cards-cartes. (4), 37-38. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2019. Matte matters: When matte packaging increases perceptions of food naturalness. Marketing Letters. 30 (2), 167-178. open access (Details)
  Kokkoris, Michail. 2019. Maximizing without Borders: Evidence that Maximizing Transcends Decision Domains. Frontiers in Psychology. open access (Details)
  Schlegelmilch, Bodo B., Simbrunner, Philipp. 2019. Moral licensing and moral cleansing applied to company-NGO collaborations in an online context. Journal of Business Research. 95 544-552. (Details)
  Qin, Yao, Shi, Linda Hui, Stöttinger, Barbara, Cavusgil, Erin. 2019. Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets. Canadian Journal of Administrative Sciences. 36 (3), 306-321. (Details)
  Kokkoris, Michail. 2019. New insights into the association of maximizing with facets of perfectionism. Personality and Individual Differences. 142 100-102. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2019. Rise and fall of complainants’ desires: The role of pre-failure brand commitment and online service recovery satisfaction. Computers in Human Behavior. 97 116-129. (Details)
  Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2019. Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues. Journal of Business Research. (Details)
  Judt, Ewald. 2019. Sonderkonditionen fressen einen zu großen Teil der Marge - Ewald Judt im Gespräch mit Sonia Fischer-King und David Lielacher. bank und markt. (8), 31-33. (Details)
  Stavrova, Olga, Kokkoris, Michail. 2019. Struggling to be liked: The prospective effect of trait self-control on social desirability and the moderating role of agreeableness. International Journal of Psychology. 54 (2), 232-236. (Details)
  Jomrich, Gerd, Gruber, Elisabeth S., Winkler, Daniel, Hollenstein, Marlene, Gnant, Michael, Sahora, Klaus, Schindl, Martin. 2019. Systemic Immune-Inflammation Index (SII) Predicts Poor Survival in Pancreatic Cancer Patients Undergoing Resection. Journal of Gastrointestinal Surgery. open access (Details)
  Salzberger, Thomas, Koller, Monika. 2019. The direction of the response scale matters – accounting for the unit of measurement. European Journal of Marketing. 53 (5), 871-891. open access (Details)
  Gangl, Katharina, Hofmann, Eva, Hartl, Barbara, Berkics, Mihaly. 2019. The impact of powerful authorities and trustful tax payers: Evidence for the extended slippery slope framework from Austria, Finland and Hungary. Policy Studies. open access (Details)
  Katsikea, Evangelia, Theodosiou, Marios, Makri, Aikaterini. 2019. The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets. European Journal of Marketing. (Details)
  Gangl, Katharina, Hartl, Barbara, Hofmann, Eva, Kirchler, Erich. 2019. The Relationship Between Austrian Tax Auditors and Self-Employed Taxpayers: Evidence From a Qualitative Study. Frontiers in Psychology. 10 open access (Details)
  Kokkoris, Michail, Hoelzl, Erik, Alós-Ferrer, Carlos . 2019. True to which self? Lay rationalism and decision satisfaction in self-control conflicts. Journal of Personality and Social Psychology. 117 (2), 417-447. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was ist eigentlich ... Attention Economy? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (2), 139-140. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was ist eigentlich ... Customer Touchpoint Management? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (5), 365-366. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was ist eigentlich ... das Total Product Concept? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (3), 215-216. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was ist eigentlich ... Data Driven Marketing? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (7), 515-515. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was ist eigentlich ... der Zinseszinseffekt? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. 67 (9), 672-673. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was ist eigentlich ... Disruption? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (8), 594-595. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was ist eigentlich ... Instagram Marketing? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. 2019 (10), 739-740. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was ist eigentlich ... Service Excellence? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (1), 60-61. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was sind eigentlich ... Big Data? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (6), 432-433. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was sind eigentlich ... Competition Levels? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (4), 288-288. (Details)
  Judt, Ewald, Klausegger, Claudia. 2019. Was sind eigentlich ... Megatrends? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. 2019 (11), 843-843. (Details)
  Weitzl, Wolfgang. 2019. Webcare’s effect on constructive and vindictive complainants. Journal of Product & Brand Management. 28 (3), 330-347. open access (Details)
  Kamleitner, Bernadette, Mitchell, Vince. 2019. Your Data Is My Data: A Framework for Addressing Interdependent Privacy Infringements. Journal of Public Policy and Marketing JPP&M. 38 (4), 433-450. open access (Details)
2018 Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2018. An empirical study on how webcare mitigates complainants' failure attributions and negative word-of-mouth. Computers in Human Behavior. 89 316-327. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Bargeldzukunft. bank und markt, (8), 41-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Brand Engagement. bank und markt (2), 41-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Brand Experience. bank und markt, (5), 41-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Finanzwissen. bank und markt (3), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Framing. bank und markt. (11), 41-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Indizes. bank und markt. (12), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Influencer Marketing. bank und markt, (4), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Medienresonanzanalyse. bank und markt, (9), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Nudging. bank und markt, (6), 46-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Plattformökonomie. bank und markt (1), 46-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Price Perception. bank und markt, (7), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Bankmanagement-Glossar: Unternehmensglück. bank und markt. (10), 45-46. (Details)
  Spicko, Gerlinde. 2018. Blickpunkt Marke - Achten Sie auf die Marke? Transfer. Werbeforschung & Praxis. 64 (3), 46-47. (Details)
  Miska, Christof, Szöcs, Ilona, Schiffinger, Michael. 2018. Culture's Effects on Corporate Sustainability Practices: A Multi-Domain and Multi-Level View. Journal of World Business 53 (2), 263-279. open access (Details)
  Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew , Kolah, Ardi. 2018. Customers could be the weak link in consumer data management systems. Journal of Data Protection & Privacy. 2 (2), 171-176. (Details)
  Judt, Ewald. 2018. Der Geschäftsbereich Familienunternehmen ist ein wachsender - Ewald Judt im Gespräch mit Werner G. Zenz. bank und markt (3), 38-42. (Details)
  Spicko, Gerlinde, Thumser, Günter. 2018. Die Macht der Marke. Ernährung - Nutrition. 42 (03/04), 24-27. (Details)
  Penz, Elfriede, Hartl, Barbara, Hofmann, Eva. 2018. Editorial: Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation. Sustainability. 10 3754 open access (Details)
  Fink, Matthias , Koller, Monika, Gartner, Johannes, Floh, Arne, Harms, Rainer. 2018. Effective entrepreneurial marketing on Facebook – A longitudinal study. Journal of Business Research. open access (Details)
  Judt, Ewald. 2018. Es gilt, den Vorteil von Smartphones noch besser zu nützen - Ewald Judt im Gespräch mit Harald Flatscher. Karten-cards-cartes (1), 37-39. (Details)
  Kokkoris, Michail, Stavrova, Olga, Pronk, Tila. 2018. Finding meaning in self-control: The effect of self-control on the perception of meaning in life. Self and Identity. open access (Details)
  Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2018. Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. open access (Details)
  Penz, Elfriede, Polsa, Pia. 2018. How do companies reduce their carbon footprint and how do they communicate these measures to stakeholders? Journal of Cleaner Production, 195, 1125-1138. (Details)
  Qin, Yao, Shi, Linda, Song, Lei, Stöttinger, Barbara, Tan, Kang . 2018. How to integrate both customers' motives and suppliers' solutions to fight against Shanzhai: a phenomenon beyond counterfeit? Business Horizons. 61 (2), 229-237. (Details)
  Zablocki, Agniezska, Schlegelmilch, Bodo B., Houston, Michael J. 2018. How Valence, Volume and Variance of Online Reviews influence Brand Attitudes. Academy of Marketing Science Review (Online). (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Influencer – Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen. Transfer. Werbeforschung & Praxis , (Details)
  Jomrich, Gerd, Maroske, Florian, Stieger, Jasmin, Preusser, Matthias, Ilhan-Mutlu, Aysegül, Winkler, Daniel, Kristo, Ivan, Paireder, Matthias, Schoppmann, Sebastian Friedrich. 2018. MK2 and ETV1 Are Prognostic Factors in Esophageal Adenocarcinomas. Journal of Cancer. 9 (3), 460-468. open access (Details)
  Wlömert, Nils, Pellenwessel, David, Fox, Jean-Paul, Clement, Michel. 2018. Multidimensional Assessment of Social Desirability Bias: An Application of Multiscale Item Randomized Response Theory to Measure Academic Misconduct. Journal of Survey Statistics and Methodology, , (Details)
  Judt, Ewald, Klausegger, Claudia, Sobotka, Robert. 2018. Positive Brand Experience als Erfolgsfaktor im Bankmarketing - Entwicklung und Einsatz der Brand Experience Scale im Bankensektor. BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (12), 879-885. (Details)
  Hotz-Behofsits, Christian, Huber, Florian, Zörner, Thomas. 2018. Predicting crypto-currencies using sparse non-Gaussian state space models. Journal of Forecasting. 37 (6), 627-640. open access (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2018. Preventing Conflicts in Sharing Communities as a Means of Promoting Sustainability. Sustainability. 10 (8), 1-24. open access (Details)
  Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2018. Regulation in the Sharing Economy: A Social Science Approach. MR-Int - Medien & Recht International. 15 (2), 49-51. (Details)
  Reto, Felix, Hinsch, Chris, Rauschnabel, Philipp A., Schlegelmilch, Bodo B. 2018. Religiousness and Environmental Concern: A Multi-Level and Multi-Country Analysis of the Role of Indulgence and Life-Satisfaction. Journal of Business Research. 91 304-312. (Details)
  Teller, Christoph, Holweg, Christina, Reiner, Gerald, Kotzab, Herbert. 2018. Retail store operations and food waste. Journal of Cleaner Production. 185 981-997. (Details)
  Zniva, Robert, Weber, Daniela. 2018. Revising the Conceptualization of Aging in Consumer Behavior. Innovation in Aging. suppl (1), 678-678. (Details)
  Zniva, Robert, Lienbacher, Eva, Weber, Daniela. 2018. Revising the Influence of Aging on the Food Shopping Environment. Innovation in Aging. suppl (1), 329-330. (Details)
  Koller, Monika, Eichinger, Isabel. 2018. The citizen as consumer of urban space. Transfer. Werbeforschung & Praxis, 64, (01), 41-42. (Details)
  Kudlak, Robert, Szöcs, Ilona, Krumay, Barbara, Martinuzzi, Robert-Andre. 2018. The future of CSR - Selected findings from a Europe-wide Delphi study. Journal of Cleaner Production. 183 282-291. (Details)
  Simmons, Jr.,, James Michael, Crittenden, Victoria L., Schlegelmilch, Bodo B. 2018. The Global Reporting Initiative: Do Application Levels Matter? Social Responsibility Journal (Details)
  Baum, Daniela, Spann, Martin, Füller, Johann, Thürridl, Carina. 2018. The impact of social media campaigns on the success of new product introductions. Journal of Retailing and Consumer Services. (Details)
  Kastner, Margit, Bauer-Krösbacher, Claudia. 2018. The role of green spaces for urban tourism - Lessons from selected European cities. Transfer. Werbeforschung & Praxis, 64 (1), 43-44. (Details)
  Reisenbichler, Martin, Reutterer, Thomas. 2018. Topic Modeling in Marketing: Recent Advances and Research Opportunities. Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB). 89 (3), 327-356. open access (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2018. Urban Research - Multidisciplinary Perspectives. Transfer. Werbeforschung & Praxis, 64, (01), 39-40. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... Buchgeld? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen, (8), 579-579. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... Customer Equity? . BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (1), 41-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... Effectuation? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (3), 204-204. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... ein ETF? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen, (9), 638-638. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... ein Key Performance Indicator? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (11), 797-798. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... Elektronisches Geld? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen, (10), 729-729. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... Eye Tracking? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen. (12), 886-887. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... Münzgeld? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen, (4), 274-275. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... Naturalgeld? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (2), 134-134. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was ist eigentlich ... Papiergeld? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen, (6), 429-430. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was sind eigentlich ... Competitive Strategies? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen, (5), 333-334. (Details)
  Judt, Ewald, Klausegger, Claudia. 2018. Was sind eigentlich ... Digital Natives? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen, (7), 502-503. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2018. When consumers become project backers: The psychological consequences of participation in crowdfunding. International Journal of Research in Marketing. 35 (4), 673-685. (Details)
  Kokkoris, Michail. 2018. When the purpose lies within: Maximizers and satisfaction with autotelic choices. Marketing Letters, 29 (1), 73-85. open access (Details)
  Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew, Kolah, Ardi. 2018. Your Customers May Be the Weakest Link in Your Data Privacy Defenses. MIT Sloan Management Review. open access (Details)
  Judt, Ewald. 2018. Zur Dematerialisation von Geld und zur Marginalisierung von Bargeld. Zeitschrift für das gesamte Kreditwesen, (11), 28-36. (Details)
  Hartl, Barbara, Sabitzer, Thomas, Hofmann, Eva, Penz, Elfriede. 2018. “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective. Journal of Cleaner Production. 202 88-100. open access (Details)
2017 Schröder, Nadine. 2017. Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases . Marketing ZFP, 39, (2), 27-37. open access (Details)
  Gineikiene, Justina, Schlegelmilch, Bodo B., Auruskeviciene, V. 2017. "Ours" or "Theirs"? Psychological Ownership and Domestic Products Preferences. Journal of Business Research 72 (March), 93-103. (Details)
  Reutterer, Thomas, Hornik, Kurt, March, Nicolas, Gruber, Kathrin. 2017. A Data Mining Framework for Targeted Category Promotions. Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB), 87, (3), 337-358. open access (Details)
  Makri, Aikaterini, Theodosiou, Marios, Katsikea, Eva. 2017. An empirical investigation of the antecedents and performance outcomes of export innovativeness. International Business Review, 26 (4), 628-639. (Details)
  Awanis, Sandra, Schlegelmilch, Bodo B., Chi Cui, Charles. 2017. Asia’s Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies JIBS, , 964-991. open access (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs. Journal of Consumer Behaviour 16 (6), 113-124. open access (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Big Data. bank und markt (8), 42-43. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Competition Levels. bank und markt (3), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Customer Touchpoint Management. bank und markt (4), 46-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Data Driven Marketing. bank und markt (9), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Design Thinking. bank und markt (1), 46-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Disruption. bank und markt (10), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Instagram Marketing. bank und markt (12), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Marketingstrategie. bank und markt (6), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Sustainable Marketing. bank und markt (7), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Total Product Concept. bank und markt (2), 43-43. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: YouTube-Marketing. bank und markt (5), 43-43. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Bankmanagement-Glossar: Zinseszinseffekt. bank und markt (11), 41-42. (Details)
  Judt, Ewald. 2017. Bargeld rund um die Uhr - Geldausgabeautomaten in Österreich. BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (2), 101-108. (Details)
  Schröder, Nadine, Hruschka, Harald. 2017. Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems, 103, 24-33. (Details)
  Spicko, Gerlinde, Kamleitner, Bernadette. 2017. Der Einsatz von Possessivpronomen in der Markenkommunikation. Transfer. Werbeforschung & Praxis 63 (3), 25-32. (Details)
  Judt, Ewald. 2017. Die Anlage in Gold ist meist langfristig und dient der Vorsorge - Ewald Judt im Gespräch mit Gerhard Starsich. bank und markt (2), 38-40. (Details)
  Judt, Ewald. 2017. Die Regulierung wird zu Einheitsberatung führen - Ewald Judt im Gespräch mit Otto Lucius. bank und markt (6), 40-43. (Details)
  Zins, Andreas. 2017. Editorial. International Journal of Culture, Tourism and Hospitality Research. 11 (1), 4-4. (Details)
  Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. 2017. Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures. Journal of Neuroscience, Psychology, and Economics, 10, (1), 24-41. (Details)
  Diamantopoulos, Adamantios, Florack, Arnd, Halkias, Georgios, Palcu, Johanna. 2017. Explicit vs. implicit country stereotypes as predictors of product preferences: Insights from the Stereotype Content Model. Journal of International Business Studies JIBS. (Details)
  Penz, Elfriede, Hofmann, Eva, Hartl, Barbara. 2017. Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services. Sustainability 9 (6), 1056 open access (Details)
  Mitchell, Vincent-Wayne , Süssenbach, Sophie, Kamleitner, Bernadette. 2017. Giving Away the Data of Others: an Exploration of an Ownership Ambiguity Framework. Latin American Advances in Consumer Research. 4 140-141. (Details)
  Zniva, Robert, Weitzl, Wolfgang. 2017. It is not how old you are but how you are old: A review on aging and consumer behavior. Management Review Quarterly 66 (-), 267-297. open access (Details)
  Palcu, Johanna, Sudkamp, Jennifer, Florack, Arnd. 2017. Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments. Frontiers in Psychology. open access (Details)
  Judt, Ewald, Krüger, Malte. 2017. Kartenmanagement-Glossar: Instant Payments. Karten-cards-cartes (2), 42-43. (Details)
  Judt, Ewald, Krüger, Malte. 2017. Kartenmanagement-Glossar: Interchange Fee Disruption. Karten-cards-cartes (1), 42-43. (Details)
  Redl, Josef, Sobotka, Robert, Judt, Ewald. 2017. Kundenloyalität messbar gemacht - am Beispiel des FMVÖ-Recommenders. Transfer. Werbeforschung & Praxis (1), 22-28. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Moral Licensing: A Culture-Moderated Meta-Analysis Management Review Quarterly. Management Review Quarterly, 67 (4), 201-225. open access (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2017. Multidisciplinary Perspectives on Ownership. A Special Issue of „Perspektiven“. Transfer. Werbeforschung & Praxis 63 (3), 33-36. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander, Teller, Christoph. 2017. Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service. Journal of Consumer Behaviour 16 (4), 352-362. (Details)
  Süssenbach, Sophie. 2017. Ownership for the Environment. Transfer. Werbeforschung & Praxis 3, (Details)
  Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2017. Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customer. Journal of Business Research 74, 168-174. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2017. Power versus trust – what matters more in collaborative consumption? Journal of Services Marketing. 31 (6), 589-603. open access (Details)
  Pernt, Julia, Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. The effect of scented packaging on product attractiveness. Transfer. Werbeforschung & Praxis 63 (3), 49-52. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2017. The effects of marketer- and advocate-initiated service recovery responses on silent bystanders. Journal of Business Research 80, 164-175. (Details)
  Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2017. The Self-Expressive Customization of a Product Can Improve Performance. Journal of Marketing Research (JMR). 54 (5), 816-831. (Details)
  Nishikawa, Hidehiko, Schreier, Martin, Fuchs, Christoph, Ogawa, Susumu. 2017. The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments. Journal of Marketing Research (JMR). 54 (4), 525-539. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation and Engagement with Social Networking Sites: A Cross-cultural Study in Austria, China and Uruguay. Journal of Business Research, 80, 155-163. (Details)
  Simbrunner, Philipp, Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation: The Role of Culture and its Marketing Applications. Transfer. Werbeforschung & Praxis, 63 (1), 17-21. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... Business Model Innovation? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (3), 179-180. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... Customer Empowerment? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (7), 492-492. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... Demarketing? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (6), 420-420. (Details)
  Judt, Ewald, Aigner, Barbara, Klausegger, Claudia. 2017. Was ist eigentlich ... die Szenario-Technik? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (9), 619-619. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... ein Open Space Event? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (1), 39-39. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... ein Perceived Value? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (2), 113-114. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... eine Cashless Society? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (10), 704-704. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... Execution Management? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (5), 336-336. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... Gamification? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (8), 566-566. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... Krisenmanagement? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (11), 770-770. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was ist eigentlich ... Sales Excellence? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (12), 854-855. (Details)
  Judt, Ewald, Klausegger, Claudia. 2017. Was sind eigentlich ... Two-sided Markets? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (4), 260-260. (Details)
2016 Judt, Ewald, Klausegger, Claudia. 2016. Bankmanagement-Glossar: Attention Economy. bank und markt (12), 45-46. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Bankmanagement-Glossar: Callcenter. bank und markt (6): S. 45-46. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Bankmanagement-Glossar: Digital Natives. bank und markt (5): S. 41-42. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Bankmanagement-Glossar: Empfehlungsmarketing. bank und markt (8), 42-43. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Bankmanagement-Glossar: Evoked Set. bank und markt (9), 45-46. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Bankmanagement-Glossar: Eye Tracking . bank und markt (3): S. 46-47. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Bankmanagement-Glossar: Giveaways. bank und markt (2): S. 42-43. (Details)
  Judt, Ewald, Klausegger, Claudia. 2016. Bankmanagement-Glossar: Key Performance Indicator. bank und markt (1): S. 45-46. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Bankmanagement-Glossar: Megatrends. bank und markt (4): S. 45-46. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Bankmanagement-Glossar: Retargeting. bank und markt (7), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2016. Bankmanagement-Glossar: Service Excellence. bank und markt (10), 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2016. Bankmanagement-Glossar: Swot-Analyse. bank und markt (11), 42-43. (Details)
  Andreas, Martin, Kuessel, Lorenz, Wirth, Stefan, Gruber, Kathrin, Rhomberg, Franziska, Gomari-Grisar, Fatemeh, Franz, Maximilian, Zeisler, Harald, Gottsauner-Wolf, Michael. 2016. Bioimpedance cardiography in pregnancy: A longitudinal cohort study on hemodynamic pattern and outcome. BMC Pregnancy and Childbirth 16 (1), 128-137. open access (Details)
  Schreier, Martin, Nishikawa, Hidehiko, Fuchs, Christoph, Ogawa, Susumu. 2016. Crowdsourced Products Sell Better When They're Marketed That Way. Harvard Business Review Nov (8), 1-1. (Details)
  Judt, Ewald. 2016. Die Bedeutung von Fonds wird bei der privaten Vorsorge stark zunehmen - Ewald Judt im Gespräch mit Heinz Bednar und Dietmar Rupar. bank und markt (10), 18-24. (Details)
  Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. Transfer. Werbeforschung & Praxis 62 (3), 20-35. (Details)
  Judt, Ewald. 2016. Die Rolle des Finanzmarketings hat sich radikal verändert - Ewald Judt im Gespräch mit Josef Redl. bank und markt (4): S. 38-41. (Details)
  Judt, Ewald. 2016. Eine Ethikbank in Österreich in Vorbereitung - Ewald Judt im Gespräch mit Christine Tschütscher und Robert Moser. bank und markt (3): S. 40-43. (Details)
  Judt, Ewald. 2016. Es geht heute nicht mehr nur um die Schnelligkeit des Geldversandes - Ewald Judt im Gespräch mit Hikmet Ersek. Karten-cards-cartes (2): S. 39-41. (Details)
  Bosshard, Shannon and Bourke, Jesse and Kunaharan, Sajeev and Koller, Monika and Walla, Peter. 2016. Established liked versus disliked brands: brain activity, implicit associations and explicit responses. Cogent Psychology , 1-30. open access (Details)
  Zins, Andreas, Lin, Shasha. 2016. From intended to projected destination image elements: the case of prefectures in China. International Journal of Culture, Tourism and Hospitality Research. 10 (1), 38-52. (Details)
  Judt, Ewald. 2016. Für uns ist der Kartenmarkt grundsätzlich ein europäischer Markt - Ewald Judt im Gespräch mit Roger Niederer. Karten-cards-cartes (1), 38-40. (Details)
  Bjalkebring, Par and Västfjäll, Daniel and Dickert, Stephan and Slovic, Paul. 2016. Greater emotional gain from giving in older adults: Age-related positivity bias in charitable giving. Frontiers in Psychology 7 (846), 1-8. open access (Details)
  Schlegelmilch, Bodo B., Khan, M.M., Hair, Jr. J.F. 2016. Halal Endorsements: Stirring Controversy or Gaining New Customers? International Marketing Review, 33 (1), 1-32. (Details)
  Penz, Elfriede and Kirchler, Erich. 2016. Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics. International Marketing Review 33 (3): S. 432-453. (Details)
  Kleber, Janet and Florack, Arnd and Chladek, Anja. 2016. How to present donations: The moderating role of numeracy in cause-related marketing. Journal of Consumer Marketing 33 (3): S. 153-161. (Details)
  Harrauer, Verena and Schnedlitz, Peter. 2016. Impact of Environment on Performance Measurement Design and Processing in Retailing . International Journal of Retail & Distribution Management 44 (3): S. 320-335. (Details)
  Lin, Shasha, Zins, Andreas. 2016. Intended destination image positioning at the sub-provincial administration level in China. Asia Pacific Journal of Tourism Research. 21 (11), 1241-1257. (Details)
  Schröder, Nadine, Hruschka, Harald. 2016. Investigating the effects of mailing variables and endogeneity on mailing decisions. European Journal of Operational Research, 250, (2), 579-589. (Details)
  Judt, Ewald, Bödenauer, Walter . 2016. Kartenmanagement-Glossar: Card Business Cycle. Karten-cards-cartes (1): S. 42-43. (Details)
  Judt, Ewald and Bödenauer, Walter. 2016. Kartenmanagement-Glossar: Card Business Digitalization. Karten-cards-cartes (3), 41-42. (Details)
  Szöcs, Ilona, Schlegelmilch, Bodo B., Rusch, Thomas, Shamma, Hamed M. 2016. Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation. Journal of the Academy of Marketing Science, 44 (3), 376-396. open access (Details)
  Dickert, Stephan, Kleber, Janet, Västfjäll, Daniel, Slovic, Paul. 2016. Mental imagery, impact, and affect: A mediation model for charitable giving. PLoS ONE 11 (2), 1-15. open access (Details)
  Kirchler, Erich, Winter, Laura, Penz, Elfriede. 2016. Methods of Studying Economic Decisions in Private Households. Revista Crítica de Ciências Sociais 111 (dez), 81-108. open access (Details)
  Wlömert, Nils, Papies, Dominik. 2016. On-Demand Streaming Services and Music Industry Revenues - Insights from Spotify's Market Entry. International Journal of Research in Marketing 33 (2), 314-327. (Details)
  Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta. 2016. Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24 (2), 80-99. open access (Details)
  Wlömert, Nils, Eggers, Felix. 2016. Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs. Marketing Letters 27 (1), 195-210. (Details)
  Kokkoris, Michail. 2016. Revisiting the relationship between maximizing and well-being: An investigation of eudaimonic well-being. Personality and Individual Differences 99, 174-178. (Details)
  Judt, Ewald, Bödenauer, Walter. 2016. Status und Entwicklungstendenzen von PayBefore-Produkten. BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (9), 663-667. (Details)
  Teller, Christoph and Kotzab, Herbert and Grant, David B. and Holweg, Christina. 2016. The Importance of Key Supplier Relationship Management in Supply Chains. International Journal of Retail & Distribution Management 44 (2), 109-123. (Details)
  Evirgen, Cüneyt and Lei, Lei and Moizer , Peter and Phillips, Richard D. and Stöttinger, Barbara and Wilson , Marie . 2016. The State of Business Education and Research - Perspectives from Educational Leaders around the Globe. Rutgers Business Review 1 (1), 1-26. open access (Details)
  Platzer, Michael, Reutterer, Thomas. 2016. Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activitiy. Marketing Science 35 (5), 779-799. (Details)
  Prange, C., Schlegelmilch, Bodo B. 2016. Towards a Balanced View of Innovations. Management Decision, 54 (2), 441-454. (Details)
  Holweg, Christina, Teller, Christoph, Kotzab, Herbert. 2016. Unsaleable Grocery Products, their Residual Value and Instore Logistics. International Journal of Physical Distribution and Logistics Management 46 (6/7), 634-658. (Details)
  Hahsler, Michael, Karpienko, Radoslaw. 2016. Visualizing association rules in hierarchical groups. Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB) , 1-19. open access (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Was ist eigentlich ... Behavioral Branding? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (5): S. 371-371. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Was ist eigentlich ... Behavioral Pricing? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (6): S. 442-442. (Details)
  Judt, Ewald, Klausegger, Claudia. 2016. Was ist eigentlich ... Consumer Involvement? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (11), 827-828. (Details)
  Judt, Ewald, Klausegger, Claudia. 2016. Was ist eigentlich ... Crowdsourcing? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (12), 905-905. (Details)
  Judt, Ewald, Klausegger, Claudia. 2016. Was ist eigentlich ... das Reputationsrisiko? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (1): S. 56-56. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Was ist eigentlich ... Due Diligence? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (4): S. 276-276. (Details)
  Judt, Ewald, Klausegger, Claudia. 2016. Was ist eigentlich ... Emotional Banking? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (9), 670-671. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Was ist eigentlich ... Gold? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (8), 592-592. (Details)
  Judt, Ewald, Klausegger, Claudia. 2016. Was ist eigentlich ... Islamic Banking? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (2): S. 131-131. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Was ist eigentlich ... Key Account Management? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (3): S. 206-206. (Details)
  Judt, Ewald, Klausegger, Claudia. 2016. Was ist eigentlich ... Prosuming? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (10), 753-754. (Details)
  Judt, Ewald and Klausegger, Claudia. 2016. Was sind eigentlich ... QR-Codes? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (7), 523-523. (Details)
  Gruber, Verena, Holweg, Christina, Teller, Christoph. 2016. What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective . Journal of Public Policy and Marketing JPP&M 35 (1), 3-25. (Details)
  Thürridl, Carina, Kamleitner, Bernadette. 2016. What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding. California Management Review 58 (2), 88-110. (Details)
  Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. Advances in Consumer Research 44, 0-0. (Details)
  Mitchell, Vince V.-W., Schlegelmilch, Bodo B., Mone, S.-D. 2016. Why should I attend? The Value of Business Networking Events. Industrial Marketing Management, 52 (1), 100-108. (Details)
2015 Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Cashless Society. bank und markt (10): 45-46. (Details)
  Judt, Ewald, Aigner, Barbara, Klausegger, Claudia. 2015. Was ist eigentlich ... das Kano-Modell?. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (10): 752-752. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Integrated Marketing Communication. bank und markt (9): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Was ist eigentlich ... Demographic Banking?. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (9): 662-662. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Sales Excellence. bank und markt (8): 41-42. (Details)
  Mayerhofer, Wolfgang. 2015. Einfluss von Eltern auf Markenentscheidungen junger Erwachsener. PharmAustria (3): 11-13. (Details)
  Mayerhofer, Wolfgang. 2015. Einfluss von Eltern auf Markenentscheidungen junger Erwachsener (Mafo-Splitter). transfer - Werbeforschung & Praxis 61 (1): 51-53. (Details)
  Mayerhofer, Wolfgang. 2015. Markenbindung im Gesundheitsbereich. PharmAustria (3): 15-17. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Was ist eigentlich ... Ethno-Marketing?. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (8): 587-587. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Customer Equity. bank und markt (7): 45-46. (Details)
  Zauner, Alexander, Koller, Monika, Hatak, Isabella. 2015. Customer Perceived Value - Conceptualization and Avenues for Future Research. Cogent Psychology 2 1-17. http://dx.doi.org/10.1080/23311908.2015.1061782. open access (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Was ist eigentlich ... Financial Literacy?. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (7): 520-520. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Demarketing. bank und markt (6): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Simplified Marketing. bank und markt (5): 42-42. (Details)
  Judt, Ewald, Bödenauer, Walter. 2015. Kartenmanagement-Glossar: PayBefore. Karten-cards-cartes (2): 41-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Gamification. bank und markt (4): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Effectuation. bank und markt (3): 47-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Tacit Knowledge Management. bank und markt (2): 38-38. (Details)
  Judt, Ewald, Bödenauer, Walter. 2015. Kartenmanagement-Glossar: Apple Pay. Karten-cards-cartes (1): 38-39. (Details)
  Abou Nabout, Nadia. 2015. A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns. European Journal of Marketing, 49 (5/6), 668-691. open access (Details)
  Kamleitner, Bernadette and Feuchtl, S. 2015. As if it were mine: Imagery works by inducing psychological ownership. Journal of Marketing Theory and Practice 23 (2): S. 208-223. open access (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Competitive Strategies. bank und markt (12): S. 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Customer Journey. bank und markt (1): 45-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Bankmanagement-Glossar: Nethnografie. bank und markt (11): S. 42-43. (Details)
  Rauschnabel, P.A., Herz, M., Schlegelmilch, Bodo B., Ivens, B.S. 2015. Brands and Religious Labels: A Spillover Perspective. Journal of Marketing Management, 31 (11-12), 1285-1309. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2015. Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation. Advances in Consumer Research 43, 805-805. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2015. Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective. Psychology & Marketing 32 (4), 373-391. (Details)
  Stöttinger, Barbara, Penz, Elfriede, Khan, Mubbsher Munawar. 2015. Consumer and vendor perceptionsof sport goods counterfeits in fourcounterfeit hubs. Journal of Brand Strategy 4 (3), 281-290. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2015. Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries. European Journal of International Management 9 (3): S. 326-341. (Details)
  Haumann, Till, Güntürkün, Baris Pascal, Schons, Laura-Marie, Wieseke, Jan. 2015. Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity. Journal of Marketing 79 (6), 17-33. (Details)
  Betsch, Tilmann, Lindow, Stefanie, Engel, Christoph, Ulshöfer, Corina, Kleber, Janet. 2015. Has the world changed? My neighbor might know: Effects of social context on routine deviation. Journal of Behavioral Decision Making 28 S. 50-66. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. I Own What I Control - the Influence of Object Size on Psychological Ownership. Advances in Consumer Research 43, 700-701. (Details)
  Gruber, Verena, Kaliauer, Magdalena, Schlegelmilch, Bodo B. 2015. Improving the Effectiveness and Credibility of Corporate Social-Responsibility Messaging: An Austrian Model Identifies Influential CSR Content and Communication Channels. Journal of Advertising Research, , 1-15. (Details)
  Fischer, Michael, Reiner, Karl, Peer, Verena, Zins, Andreas. 2015. Initiativen zur Unterstützung regionaler Kulinarik in Österreich. Überblick mit Fokus auf Genuss Region Österreich. Ländlicher Raum. 2 (1), 1-13. (Details)
  Judt, Ewald. 2015. Judt, Ewald. 2015. Paysafecard: Pionier beim Zahlen im Internet - Ewald Judt im Gespräch mit Udo Müller. Karten-cards-cartes (1): S. 33-35. (Details)
  Judt, Ewald, Bödenauer, Walter. 2015. Kartenmanagement-Glossar: Tokenization. Karten-cards-cartes (4): S. 42-43. (Details)
  Judt, Ewald. 2015. M-Payment in Österreich: der Rollout hat begonnen - Ewald Judt im Gespräch mit Rainer Schamberger. Karten-cards-cartes (4): S. 36-39. (Details)
  Mayerhofer, Wolfgang. 2015. Mit Advertorials auf Information setzen. PharmAustria (5): 20-21. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2015. MNEs' Regional Headquarters and their CSR Agenda in the African Context. International Marketing Review, 32 (5), 576-602. (Details)
  Mair, Patrick, Eva, Hofmann, Gruber, Kathrin, Hatzinger, Reinhold, Zeileis, Achim, Hornik, Kurt. 2015. Motivation, values, and work design as drivers of participation in the open source project for statistical computing. Proceedings of the National Academy of Sciences (PNAS) 112 (48), 14788-14792. (Details)
  Obadia, Claude, Stöttinger, Barbara. 2015. Pricing to manage export channel relationships. International Business Review 24 (2): S. 311-318. open access (Details)
  Judt, Ewald. 2015. Private Banking: Bei Familienunternehmen sind wir authentisch - Ewald Judt im Gespräch mit Helmut Gerlich. bank und markt (10): S. 36-38. (Details)
  Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. Psychological Ownership As a Precursor to Sunk Cost Effects. Advances in Consumer Research 43, 784-784. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Saving “My” Environment – the Influence of Knowledge on Psychological Ownership. Advances in Consumer Research 43, 808-808. (Details)
  Dickert, Stephan and Västfjäll, Daniel and Kleber, Janet and Slovic, Paul. 2015. Scope Insensitivity: The Limits of Intuitive Valuation of Human Lives in Public Policy. Journal of Applied Research in Memory and Cognition 4 (3), 248-255. open access (Details)
  Fuchs, Christoph, Schreier, Martin, van Osselaer, Stijn M.J. 2015. The Handmade Effect: What's Love Got to Do with It? Journal of Marketing 79 (2), 98-110. (Details)
  Mitchell, Vince, Petrovici, Dan, Schlegelmilch, Bodo B., Szöcs, Ilona. 2015. The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes. Electronic Commerce Research and Applications (ECRA), 14 (2), 95-103. (Details)
  Kokkoris, Michail, Kühnen, Ulrich. 2015. The need to have an opinion as a driver of consumer choice. Journal of Consumer Behaviour 14 (2), 92-102. (Details)
  Hergovich, Andreas, Süssenbach, Sophie. 2015. The Time Trend of Beauties: Detection of Cross-cultural Invariance in Playboy Centerfolds. Current Psychology 34 (4): S. 666-671. (Details)
  Kamleitner, Bernadette and Dickert, Stephan. 2015. The two Faces of Ownership: Introduction to the Special Issue on Ownership and Economic Decisions. Journal of Behavioral and Experimental Economics 58 (C): S. 159-161. open access (Details)
  Koller, Monika, Walla, Peter. 2015. Towards Alternative Ways to Measure Attitudes Related to Consumption: Introducing Startle Reflex Modulation. Journal of Agricultural & Food Industrial Organization 13 (1): S. 83-88. (Details)
  Cesareo, Ludovica, Stöttinger, Barbara. 2015. United we stand, divided we fall - how firms can engage consumers in their fight against counterfeits. Business Horizons 58 S. 527-537. (Details)
  Judt, Ewald. 2015. Visa in Österreich: Bei Debitkarten hapert es noch - Ewald Judt im Gespräch mit Kurt Tojner. Karten-cards-cartes (3): S. 38-41. (Details)
  Judt, Ewald, Aigner, Barbara, Klausegger, Claudia. 2015. Was ist eigentlich ... ein Data Warehouse? BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (12): S. 930-930. (Details)
  Judt, Ewald, Klausegger, Claudia. 2015. Was ist eigentlich ... Lifecycle Marketing? BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (11): S. 831-831. (Details)
  Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2015. Why and when consumers prefer products of user-driven firms: A social identification account. Management Science (MS) 61 (8), 1978-1988. open access (Details)
  Correia, Antonia, Zins, Andreas, Silva, Francisco. 2015. Why do tourists persist in visiting the same destination? Tourism Economics. 8 (2), 121-136. (Details)
  Judt, Ewald. 2015. Wir wollen unabdingbarer Partner bei innovativen Bezahllösungen werden - Ewald Judt im Gespräch mit Gerald Gruber. Karten-cards-cartes (2): S. 34-38. (Details)
  Mayerhofer, Wolfgang. 2015. Wirken Advertorials besser als Anzeigen (Mafo-Splitter). Transfer. Werbeforschung & Praxis 61 (3): 47-49. (Details)
  Kokkoris, Michail, Kühnen, Ulrich. 2015. You are (not only) what you choose: A self-expression account of post-choice dissonance. Motivation and Emotion 39 (1), 34-48. (Details)
2014 Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: ETF (Exchange-traded fund). bank und markt (12): 39-39. (Details)
  Walla, Peter, Koller, Monika, Meier, Julia. 2014. Consumer neuroscience to inform consumers - physiological methods to identify attitude formation related to over - consumption and environmental damage. Frontiers in Human Neuroscience 8 (304): 1-3. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Customer Empowerment. bank und markt (11): 38-38. (Details)
  Judt, Ewald, Bödenauer, Walter. 2014. Kartenmanagement-Glossar: PayPal. Karten-cards-cartes (4): 43-43. (Details)
  Sobotka, Robert, Judt, Ewald. 2014. Von Kunden empfohlen: Zehn Jahre Net Promoter Score - eine kritische Würdigung. Research & Results (6): 40-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Retromarketing. bank und markt (10): 47-47. (Details)
  Abou Nabout, Nadia, Lillienthal, Markus, Skiera, Bernd. 2014. Empirical Generalizations in Search Engine Advertising. Journal of Retailing (90(2)): 206-216. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Customer Loyalty. bank und markt (9): 46-46. (Details)
  Florack, Arnd, Kleber, Janet, Busch, Romy, Stöhr, David. 2014. Detaching the ties of ownership: The effects of hand washing on the exchange of endowed products. Journal of Consumer Psychology 24 284-289. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Elektronisches Geld. bank und markt (8): 42-42. (Details)
  Judt, Ewald, Bödenauer, Walter . 2014. Kartenmanagement-Glossar: Dynamic Currency Conversion (DCC). Karten-cards-cartes (3): 42-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Buchgeld. bank und markt (7): 38-38. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Poka-Yoke-Methode. bank und markt (6): 47-47. (Details)
  Löhndorf, Birgit, Diamantopoulos, Adamantios. 2014. Internal Branding: Social Identity and Social Exchange Perspectives on Turning Employees into Brand Champions. Journal of Service Research 17 (3): 310-325. open access (Details)
  Judt, Ewald, Krüger, Malte. 2014. Looking forward: Is there a future for a European card payments scheme?. Cards & Payments Insights 3 (4): 10-12. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Crowdfunding. bank und markt (5): 47-47. (Details)
  Judt, Ewald, Krüger, Malte. 2014. Ein europäisches Kartensystem - für immer ein Phantom?. Karten-cards-cartes (2): 29-34. (Details)
  Judt, Ewald. 2014. Kartenmanagement-Glossar: Mobile Wallet. Karten-cards-cartes (2): 37-38. (Details)
  Havlicek, Carina Daniela, Mayerhofer, Wolfgang. 2014. ...und sie bewegt doch!. transfer - Werbeforschung & Praxis 60 (1): 42-48. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Employer Branding. bank und markt (4): 38-39. (Details)
  Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2014. How to derive consensus among various marketing journal rankings?. Journal of Business Research 67 (5): 998-1006. (Details)
  Vetschera, Rudolf, Weitzl, Wolfgang, Wolfsteiner, Elisabeth. 2014. Implausible alternatives in eliciting multi-attribute value functions. European Journal of Operational Research (EJOR) 234 (1): 221-230. (Details)
  Wagner, Udo, Ebster, Claus, Eske, Ulrike, Weitzl, Wolfgang. 2014. The influence of shopping carts on customer behavior in grocery store. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 36 (3): 165-175. (Details)
  Judt, Ewald, Krüger, Malte. 2014. A European card payments scheme: Forever a phantom?. Journal of Payments Strategy & Systems 7 (4): 344-358. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Crowdsourcing. bank und markt (3): 38-38. (Details)
  Redl, Josef, Sobotka, Robert, Judt, Ewald. 2014. Vom Net Promoter Score zum Unternehmenserfolg: Marketingpreis in Österreich. bank und markt (3): 34-36. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Ropo-Effekt. bank und markt (2): 38-38. (Details)
  Floh, Arne, Zauner, Alexander, Koller, Monika, Rusch, Thomas. 2014. Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link. Journal of Business Research 67 (5): 974-982. open access (Details)
  Judt, Ewald. 2014. Kartenmanagement-Glossar: Bitcoin. Karten-cards-cartes (1): 42-43. (Details)
  Kokkoris, Michail, Kühnen, Ulrich. 2014. "Express the real you": Cultural differences in the perception of self-expression as authenticity. Journal of Cross Cultural Psychology 45 (8), 1221-1228. (Details)
  Judt, Ewald. 2014. American Express in Österreich: Konstante in einem Markt im Umbruch - Ewald Judt im Gespräch mit Anita Pruckner, Markus Unger und Mark Hübl. Karten-cards-cartes (3): S. 36-39. (Details)
  Judt, Ewald, Klausegger, Claudia. 2014. Bankmanagement-Glossar: Papiergeld. bank und markt (1): 47-47. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick, Gruber, Verena. 2014. Consumers' Perceptions of Corporate Social Responsibility - Scale Development and Validation. Journal of Business Ethics, 124 (1), 101-115. (Details)
  Judt, Ewald. 2014. Das Integrationsprojekt soll im Laufe von 2014 abgeschlossen werden - Ewald Judt im Gespräch mit Roger Niederer. Karten-cards-cartes (1): S. 36-39. (Details)
  Diamantopoulos, Adamantios, Ring, A., Schlegelmilch, Bodo B., Doberer, E. 2014. Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance. Journal of International Marketing, 22 (1), 39-61. (Details)
  Zins, Andreas. 2014. Editorial. International Journal of Culture, Tourism and Hospitality Research. 8 (1), 1-2. (Details)
  Spicko, Gerlinde. 2014. Eine Zeitreise: 60. Jahrgang "transfer - Werbeforschung und Praxis" Transfer. Werbeforschung & Praxis (3), 8-13. (Details)
  Judt, Ewald. 2014. Girocard-Entgeltverhandlungen: klare Regulierung sinnvoller? Karten-cards-cartes (3): S. 9-9. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2014. How Techniques of Neutralization Legitimize Norm-and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics, 121 (1), 29-45. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J. 2014. Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information. Psychology & Marketing, 31 (6), 440-450. (Details)
  Franke, Nikolaus, Pötz, Marion, Schreier, Martin. 2014. Integrating problem solvers from analogous markets in new product ideation. Management Science (MS), 60 (4), 1063-1081. open access (Details)
  Zins, Andreas. 2014. Internal benchmarking for regional tourism organizations: A case example. Tourism Analysis. 19 (4), 413-424. (Details)
  Hautz, Julia, Füller, Johann , Hutter, Katja, Thürridl, Carina. 2014. Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behavior. Journal of Interactive Marketing 28 (1): S. 1-15. (Details)
  Judt, Ewald. 2014. Pay-Before-Zahlungen: Wiederaufladbarkeit bleibt einer harte Nuss. Karten-cards-cartes (3): S. 7-7. (Details)
  Judt, Ewald. 2014. Von Visa Austria zu card complete - Ewald Judt im Gespräch mit Heimo Hackel. Karten-cards-cartes (4): S. 38-41. (Details)
  Judt, Ewald, Krüger, Malte. 2014. Возврaщaясь к идее Европейской системьı кaрточньıх плaтежей. Plus Journal, (5), 4-13. (Details)
  Judt, Ewald, Krüger, Malte. 2014. Возврaщaясь к идее Европейской системьı кaрточньıх плaтежей. Plus Journal, (6), 4-12. (Details)
2013 Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Blueprinting. bank und markt (1): 47-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Involvement. bank und markt (12): 46-46. (Details)
  Kamleitner, Bernadette, Jyote, Abul Khair. 2013. How using versus showing interaction between characters and products boosts product placement effectiveness. International Journal of Advertising 32 (4): 633-653. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shipping behaviour. Journal of Marketing Management 29 (5-6): 646-670. (Details)
  Zauner, Alexander, Koller, Monika. 2013. Wert aus Kundensicht: Grundlage für ein systematisches Value Tracking.. transfer - Werbeforschung & Praxis 59 (3): 34-38. (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Content Marketing. bank und markt (11): 42-42. (Details)
  Judt, Ewald. 2013. Kartenmanagement-Glossar: Acquiring Partnerships. Karten-cards-cartes (4): 35-35. (Details)
  Spicko, Gerlinde, Resch, Doris. 2013. Stereotypische Darstellungen der Frau in der Printwerbung. transfer - Werbeforschung & Praxis (1): 54-61. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2013. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Marketing Science (32(2)): 213-220. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2013. Return on Quality Improvements in Search Engine Marketing. Journal of Interactive Marketing (26(3)): 141-154. open access (Details)
  Heller, M., Kamleitner, Bernadette. 2013. Salaries and promotion opportunities in the English banking industry, 1890-1936: a rejoinder. Business History 1-17. (Details)
  Mayerhofer, Wolfgang. 2013. Zeig mir, was du kaufst und ich sage dir, wer du bist!(Mafo-Splitter). transfer - Werbeforschung & Praxis (3): 66-68. (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Performance-Marketing. bank und markt (9): 46-46. (Details)
  Judt, Ewald, Viola, Loredana. 2013. M-Payments - Status und Akzeptanzbarrieren. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (9): 642-648. (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Münzgeld. bank und markt (8): 42-42. (Details)
  Judt, Ewald, Krüger, Malte. 2013. Kartenmanagement-Glossar: Eurocheque und Eurocheque-Karte. Karten-cards-cartes (3): 44-45. (Details)
  Löhndorf, Birgit, Sachs, Anna-Lena, Vetschera, Rudolf. Forthcoming. Stability of Probability Effects in Utility Elicitation. Central European Journal of Operations Research (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Prosuming. bank und markt (7): 43-43. (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Customer Experience. bank und markt (6): 47-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Business Model Innovation. bank und markt (5): 42-43. (Details)
  Judt, Ewald, Komatz, Robert. 2013. Kartenmanagement-Glossar: mPOS. Karten-cards-cartes (2): 38-39. (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Naturalgeld. bank und markt (4): 46-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Emotional Banking. bank und markt (3): 45-46. (Details)
  Havlicek, Carina Daniela, Mayerhofer, Wolfgang. 2013. Das Image Wiens im Vergleich zu ausgewählten europäischen Metropolen. transfer - Werbeforschung & Praxis 59 (1): 46-58. (Details)
  Judt, Ewald, Klausegger, Claudia. 2013. Bankmanagement-Glossar: Krisenmanagement. bank und markt (2): 41-42. (Details)
  Judt, Ewald, Komatz, Robert . 2013. Kartenmanagement-Glossar: Cards Customization. Karten-cards-cartes (1): 37-38. (Details)
  Kamleitner, Bernadette, Erki, B. 2013. Payment method and perceptions of ownership. Marketing Letters 24 (1): 57-69. open access (Details)
  Hornik, Kurt, Mair, Patrick, Rauch, Johannes, Geiger, Wilhelm, Buchta, Christian, Feinerer, Ingo. 2013. The textcat package for n-gram based text categorization in R. Journal of Statistical Software 52 (6): 1-17. open access (Details)
  Zins, Andreas. 2013. A new era for the journal. International Journal of Culture, Tourism and Hospitality Research. 7 (4), 321-323. (Details)
  Judt, Ewald. 2013. Airplus in Österreich: Trennung von Diners Club - Ewald Judt im Gespräch mit Wolfgang Schneider. Karten-cards-cartes (1): S. 29-31. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin, Dahl, Darren W. 2013. All that is users might not be gold: How labeling products as user-designed backfires in the context of luxury fashion brands. Journal of Marketing, 77 (5), 75-91. open access (Details)
  Kokkoris, Michail, Kühnen, Ulrich. 2013. Choice and dissonance in a European cultural context: The case of Western and Eastern Europeans. International Journal of Psychology 48 (6), 1260-1266. (Details)
  Teller, Christoph, Gittenberger, Ernst, Schnedlitz, Peter. Forthcoming. Cognitive Age and Grocery Store Patronage by Elderly Shoppers. Journal of Marketing Management (Details)
  Teller, Christoph, Gittenberger, Ernst, Schnedlitz, Peter. 2013. Cognitive Age and Grocery Store Patronage by Elderly Shoppers. Journal of Marketing Management 29 (3-4): 317-337. (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B. 2013. Conceptualizing Consumers’ Experiences of Product-Harm Crisis. Journal of Consumer Marketing, 30 (2), 112-120. (Details)
  Murphy, Patrick E., Schlegelmilch, Bodo B. 2013. Corporate Social Responsibility and Corporate Social Irresponsibility: Introduction to a Special Topic Section. Journal of Business Research, 66 (10), 1807-1813. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick. 2013. CSR Practices and Consumer Perceptions. Journal of Business Research 66 (10): 1839-1851. open access (Details)
  Judt, Ewald. 2013. Das Kartengeschäft ist ein essenzielles strategisches Geschäftsfeld - Ewald Judt im Gespräch mit Peter Bosek. Karten-cards-cartes (2): S. 32-35. (Details)
  Judt, Ewald. 2013. Der Markt für das Handy-Parken ist noch nicht ausgeschöpft - Ewald Judt im Gespräch mit Thomas Capka. Karten-cards-cartes (4): S. 30-32. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2013. Developing a Tourism Culture Contact Scale. Journal of Business Research. 66 (6), 738-744. (Details)
  Judt, Ewald. 2013. Diners Club in Österreich: Überdurchschnittliche Akzeptanz - Ewald Judt im Gespräch mit Karl Kainzner . Karten-cards-cartes (1): S. 32-35. (Details)
  Kamleitner, Bernadette, Dickert, Stephan, Falahrastegar, M., Haddadi, H. 2013. Information Bazaar: a Contextual Evaluation. HotPlanet '13 S. 57-62. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2013. Integration and Exchange: How Executive MBA Students Envision Ethics Education. Journal of Marketing Education, 35 (2), 95-106. (Details)
  Kokkoris, Michail, Kühnen, Ulrich, Yan, Song. 2013. Likes, dislikes, and the perception of choice as self-expression across cultures. Journal of Cognition and Culture 13 (1-2), 129-143. (Details)
  Kokkoris, Michail, Kühnen, Ulrich. 2013. More than just an opinion: The effect of verbal self-expression on consumer choice. Psychology & Marketing 30 (12), 1062-1075. (Details)
  Javor, Andrija and Koller, Monika and Lee, Nick and Chamberlain, Laura and Ransmayr, Gerhard. 2013. Neuromarketing and consumer neuroscience: contributions to neurology. BMC Neurology 13 (13): S. 1-12. open access (Details)
  Graf, Michael, Schlegelmilch, Bodo B., Mudambi, S., Tallman, S.. 2013. Outsourcing of Customer Relationship Management: Implications for Customer Satisfaction. Journal of Strategic Marketing 21 (1): 68-81. (Details)
  Kleber, Janet, Dickert, Stephan, Peters, Ellen, Florack, Arnd. 2013. Same numbers, different meanings: How numeracy influences the importance of numbers for pro-social behavior. Journal of Experimental Social Psychology 49 S. 699-705. (Details)
  Fiedler, S., Glöckner, A., Nicklisch, A., Dickert, Stephan. 2013. Social Value Orientation and information search in social dilemmas: An eye-tracking analysis. Organizational Behavior and Human Decision Processes 120 S. 272-284. (Details)
  Kleber, Janet, Dickert, Stephan, Betsch, Tilmann. 2013. The influence of differential focus on the endowment effect in risky objects. Swiss Journal of Psychology 72, 159-164. (Details)
  Florack, Arnd, Palcu, Johanna, Friese, Malte. 2013. The moderating role of regulatory focus on the social model ing of food intake. Appetite. 69 114-122. (Details)
  Keusch, Florian. 2013. The role of topic interest and topic salience in online panel web surveys. International Journal of Market Research (früher: Journal of the Market Research Society) 55, 59-80. (Details)
  Penz, Elfriede, Sinkovics, Rudolf. 2013. Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach. Journal of Consumer Behaviour 12 293-306. (Details)
  Nishikawa, Hidehiko, Schreier, Martin, Ogawa, Susumu. 2013. User-generated versus designer-generated products: A performance assessment at Muji. International Journal of Research in Marketing, 30 (June), 160-167. (Details)
2012 Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Mass Customization. bank und markt (12): 47-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Gold. bank und markt (11): 42-42. (Details)
  Koller, Monika, Salzberger, Thomas, Brenner, Gerhard, Walla, Peter. 2012. Broadening the range of applications of eye-tracking in business research. Análise - Revista Cientifica de Administracao, Contabilidade e Economica 71-77. (Details)
  Judt, Ewald, Komatz, Robert. 2012. Kartenmanagement-Glossar: M-Payments. Karten-cards-cartes (4): 41-42. (Details)
  Mayerhofer, Wolfgang. 2012. Kontrolle ist gut - Vertrauen wäre besser! (Mafo-Splitter). transfer - Werbeforschung & Praxis (3): 68-69. (Details)
  Schweiger, Günter, Spicko, Gerlinde. 2012. Marken- und Werbeforschung - Brand History. transfer - Werbeforschung & Praxis (1): 49-54. (Details)
  Mayerhofer, Wolfgang. 2012. Markenpräferenzen bei Lebensmitteln (Mafo-Splitter). transfer - Werbeforschung & Praxis (1): 55-58. (Details)
  Koller, Monika, Walla, Peter. 2012. Measuring affective information processing in information systems and consumer research - Introducing startle reflex modulation. ICIS Proceedings, Association for Information Systems (AIS) 1-16. (Details)
  Schnedlitz, Peter. 2012. Mobile Hype - Wie wirklich ist die Wirklichkeit?. Retail - Magazin für den Österreichischen Handel (3): 27-27. (Details)
  Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne, Sääksjärvi, Maria, Schifferstein, Hendrick N.J.. 2012. The individual propensity to take a smell at products. Advances in Consumer Research 40 1039-1040. (Details)
  Salzberger, Thomas, Koller, Monika. 2012. Towards a new paradigm of measurement in marketing. Journal of Business Research 1307-1317. (Details)
  Abou Nabout, Nadia, Skiera, Bernd, Stepanchuck, Tanja, Gerstmeier, Eva. 2012. An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing. International Journal of Research in Marketing (29(1)): 68-80. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Sinus-Milieus. bank und markt (10): 46-46. (Details)
  Vida, Irena, Kos Koklic, Mateja, Kukar-Kinney, Monika, Penz, Elfriede. 2012. Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences. Journal of Research in Interactive Marketing 6 (4): 298-313. (Details)
  Rubaltelli, E., Dickert, Stephan, Slovic, P. 2012. Response mode, compatibility, and dual processes in the evaluation of simple gambles: An eye-tracking investigation. Judgment and Decision Making 7 (4): 427-440. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Perceived Value. bank und markt (9): 46-46. (Details)
  Judt, Ewald, Zauner, Alexander, Koller, Monika. 2012. PIN am POS auch für Kreditkarten?. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (2): 88-96. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: QR-Codes. bank und markt (8): 42-42. (Details)
  Koller, Monika, Zauner, Alexander, Floh, Arne. 2012. Kundenwert in Produkt- und Dienstleistungsbündel: Eine qualitative Betrachtung. der Markt - Journal für Marketing 51 (2-3): 75-84. (Details)
  Maca, Saskia M, Amirian, Arsine, Prause, Carolin, Gruber, Kathrin, Mejdoubi, Lamiss, Barisani-Asenbauer, Talin. 2012. Understanding the impact of uveitis on health-related quality of life in adolescents. Acta ophthalmologica 91 (3): 219-224. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Behavioral Pricing. bank und markt (7): 39-39. (Details)
  Kamleitner, Bernadette, Kirchler, E., Hoelzl, E. 2012. Credit use: Psychological perspectives on a multifaceted phenomenon. International Journal of Psychology 47 (1): 1-27. (Details)
  Kamleitner, Bernadette, Korunka, C., Kirchler, K. 2012. Tax Compliance of Small Business Owners: A Literature Review and Conceptual Framework. International Journal of Entrepreneurial Behaviour and Research 18 (3): 330-351. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: E-Payments. bank und markt (6): 39-39. (Details)
  Zauner, Alexander, Fink, Matthias, Maresch, Daniela, Aschauer, Ewald. 2012. Community marketing in social media - can marketers leverage Facebook groups of celebrities?. International Journal of Entrepreneurship and Small Business 16 (4): 406-421. (Details)
  Keusch, Florian. 2012. How to increase response rates in list-based web survey samples. Social Science Computer Review 30 (3): 380-388. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2012. A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits. Journal of Brand Management 19 (7): 581-594. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Customer Centricity. bank und markt (5): 42-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Western Union. bank und markt (4): 38-38. (Details)
  Kurz, Helmut. 2012. Der Einfluss von Patriotismus, Ethnozentrismus, der Tendenz zu sozial erwünschten Antworten und der Umfragemethode auf die Images von Ländern. transfer - Werbeforschung & Praxis 59 (1): 20-30. (Details)
  Judt, Ewald. 2012. Kartenmanagement-Glossar: Micropayments. Karten-cards-cartes (2): 43-43. (Details)
  Mayerhofer, Wolfgang, Keusch, Florian, Rieder, Manuela. 2012. Liegt Schönheit im Auge des Betrachters?. transfer - Werbeforschung & Praxis (1): 34-39. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Behavioral Branding. bank und markt (3): 47-47. (Details)
  Havlicek, Carina Daniela. 2012. Emotionen schaffen Präferenzen. transfer - Werbeforschung & Praxis 58 (1): 40-48. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Storytelling. bank und markt (1): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2012. Bankmanagement-Glossar: Two-sided Markets. bank und markt (2): 43-43. (Details)
  Teller, Christoph , Schnedlitz, Peter. 2012. Drivers of Agglomeration Effects in Retailing - The Shopping Mall Tenant's Perspective. Journal of Marketing Management 28 (9-10): 1043-1063. (Details)
  Judt, Ewald. 2012. Kartenmanagement-Glossar: Two-sided Card Markets. Karten-cards-cartes (1): 38-38. (Details)
  Penz, Elfriede, Kirchler, Erich. 2012. Sex role specialization in a transforming market: Empirical evidence from Vietnamese middle-class households. Journal of Macromarketing 32 (1): 56-68. (Details)
  Schreier, Martin, Fuchs, Christoph, Dahl, Darren. 2012. "The innovation effect of user design": Exploring consumers' innovation perceptions offirms selling products designed by users. Journal of Marketing, 76 (5), 18-32. (Details)
  Zins, Andreas, Dolnicar, Sara. 2012. Building Tourism Knowledge through Quantitative Analysis – The Legacy of Josef Mazanec. International Journal of Culture, Tourism and Hospitality Research. 6 (4), 291-296. (Details)
  Güntürkün, Baris Pascal and Haumann, Till and Koch, Holger and Lukasczyk, Alfred. 2012. Ein monetärer Ansatz zur ganzheitlichen Erfassung des Employer Brandings. PERSONALquarterly (früher: Personal: Zeitschrift für Human Ressource Management) 64 (4): S. 40-45. (Details)
  Ashby, N., Dickert, Stephan, Glöckner, A. 2012. Focusing on what you own: Biased information uptake due to ownership. Judgment and Decision Making 7 (3), 254-267. (Details)
  Koller, Monika, Salzberger, Thomas. 2012. Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty. Journal of Customer Behaviour 11 (3): 261-280. (Details)
  Kastner, Margit, Stangl, Brigitte. 2012. Mapping Segments Accessing User Generated Content and Website Applications in a Joint Space. International Journal of Culture, Tourism and Hospitality Research 6 (4), 389-404. (Details)
  Ruzeviciute, Ruta. 2012. Neuromarketing: concept and insights for application in marketing communications. International Business: Innovations, Psychology, Economics 3 (2): 35-43. (Details)
  Judt, Ewald. 2012. Payment Services Austria: Dienstleister in einem gesättigten Markt - Ewald Judt im Gespräch mit Rainer Schamberger. Karten-cards-cartes (4): S. 31-33. (Details)
  Sobotka, Robert, Judt, Ewald. 2012. Regionalität als Erfolgsfaktor bei Finanzdienstleistungen?. der Markt - Journal für Marketing (4): 139-145. (Details)
  Robson, M.J., Schlegelmilch, Bodo B., Bojkowszky, Brigitte. 2012. Resource Deployment Stability and Performance in International research-and-Development Alliances: A Self-Determination Theory Explanation. Journal of International Marketing 20 (1): 1-18. (Details)
  Schröder, Nadine, Hruschka, Harald. 2012. Response measurement and optimization of direct mailings. Journal für Betriebswirtschaft, 62, (3-4), 261-308. (Details)
  Koller, Monika and Königsecker, Andrea. 2012. Shopping for apparel - How can kiosk systems help? Fazer compras de roupas - Como o sistema de quiosques pode dar apoio? Revista de Administracao de Empresas (RAE) 52 (6): S. 672-680. open access (Details)
  Zauner, Alexander and Koller, Monika and Fink, Matthias. 2012. Sponsoring, brand value and social media. Revista de Administracao de Empresas (RAE) 52 (6): S. 681-691. open access (Details)
  Dickert, Stephan, Herbig, B., Glöckner, A., Gansen, C., Portack, R. 2012. The more the better? Effects of training and information amount in legal judgments. Applied Cognitive Psychology 26 (2): S. 223-233. (Details)
  Pötz, Marion, Schreier, Martin. 2012. The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management (JPIM) 29 (2): S. 245-256. (Details)
  Dickert, Stephan, Västfjäll, Daniel, Kleber, Janet, Slovic, Paul. 2012. Valuations of human lives: Normative expectations and psychological mechanisms of (ir)rationality. Synthese 189 S. 95-105. (Details)
  Güntürkün, Baris Pascal, Lukasczyk, Alfred, Koch, Holger. 2012. Wieviel eine Marke Wert ist. Personalmagazin, 9 (10), 44-45. open access (Details)
  Schnedlitz, Peter. 2012. Womit kann ich dienen? Oder: Den Kundenservice neu erfinden?. Retail - Magazin für den österreichischen Handel (4): 29-29. (Details)
2011 Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Journal of Business Ethics 104 (4): 449-460. open access (Details)
  Schlegelmilch, Bodo B.. 2011. Commentary on "Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory". Academy of Marketing Science Review (Online) 1 (2): 85-89. (Details)
  Peschta, Thomas, Reutterer, Thomas, Mayerhofer, Wolfgang. 2011. Der Einfluss von Kundenzufriedenheit auf die Kundenloyalität. transfer - Werbeforschung & Praxis 57 (3): 6-19. (Details)
  Friederike, Hehle, Schnedlitz, Peter. 2011. The Application of the Convenience Concept to the Retail Format Vending. European Retail Research 25 (II): 21-38. (Details)
  Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, Dayananda. 2011. The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives. International Marketing Review 28 (5): 508-524. (Details)
  Walter, Eva Margarete, Reutterer, Thomas. 2011. Wie wirkt SMS-basierte Direktwerbung?. der Markt - Journal für Marketing 50 (3): 171-183. (Details)
  Koller, Monika, Zauner, Alexander, Floh, Arne, Foramitti, Camillo. 2011. Being Connected- Perceived Customer Value in the Smartphone Age (Film Festival), Rohini Ahluwalia, Tanya L. Chartrand, Rebecca K. Ratner (eds.). Advances in Consumer Research 39 675-675. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. Further Insights into Perceived Value and Consumer Loyalty: A "Green" Perspective. Psychology and Marketing 28 (12): 1154-1176. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: European Payment Schemes. bank und markt (9): 54-54. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Financial Literacy. bank und markt (10): 46-46. (Details)
  Berger, Thomas, Lienbacher, Eva, Reutterer, Thomas. 2011. Crowdsourcing - Wertschöpfung 2.0 (Praxisbeitrag). transfer - Werbeforschung & Praxis 3 28-37. (Details)
  Sinkovics, Rudolf, Penz, Elfriede. 2011. Multilingual elite-interviews and software-based analysis: Problems and solutions based on CAQDAS. International Journal of Market Research (former Journal of the Market Research Society) 53 (5): 704-724. (Details)
  Croce, Valeria, Wöber, Karl. Forthcoming. Judgmental Forecasting Support Systems in Tourism. Tourism Economics (Details)
  Dickert, Stephan, Kleber, Janet, Peters, Ellen, Slovic, Paul. 2011. Numeric ability as a precursor to pro-social behavior: The impact of numeracy and presentation format on the cognitive mechanisms underlying donations. Judgment and Decision Making 6 638-650. (Details)
  Lindow, Stefanie, Fuchs, Heather, Fürstenberg, Anne, Kleber, Janet, Schweppe, Judtih, Rummer, Ralf. 2011. On the robustness of the modality effect: Attempting to replicate a basic finding. Zeitschrift für pädagogische Psychologie 25 231-243. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Social Media Marketing. bank und markt (8): 42-42. (Details)
  Judt, Ewald. 2011. Kartenmanagement-Glossar: Low Value Payments. Karten-cards-cartes (3): 46-46. (Details)
  Mazanec, Josef, Ring, Amata. 2011. Tourism destination competitiveness: second thoughts on the World Economic Forum reports. Tourism Economics 17 (4): 725-751. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Social Communities. bank und markt (7): 46-46. (Details)
  Judt, Ewald. 2011. Bargeldlos zahlen in 10 Jahren. Key Account (12): 12-14. (Details)
  Trautrims, Alexander , Grant, David B. , Schnedlitz, Peter. 2011. In-Store Logistics Processes in Austrian Retail Companies. European Retail Research 25 (1): 63-84. (Details)
  Hoelzl, E., Kamleitner, Bernadette, Kirchler, E. 2011. Loan repayment plans as sequences of instalments. Journal of Economic Psychology 32 (4): 621-631. (Details)
  Kamleitner, Bernadette, Hornung, B., Kirchler, E. 2011. Over-indebtedness and the interplay of factual and mental money management: An interview study. New Zealand Economic Papers 45 (1): 139-160. (Details)
  Kamleitner, Bernadette, Mandel, D. R., Dhami, M. K. 2011. Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?. Journal of Economic Psychology 32 (6): 951-961. (Details)
  Kamleitner, Bernadette. 2011. When imagery influences spending decisions: the role of ownership simulations. Journal of Psychology 219 (4): 231-237. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Due Diligence. bank und markt (6): 46-46. (Details)
  Zins, Andreas, Dolnicar, Sara. Forthcoming. Building Tourism Knowledge through Quantitative Analysis - The Legacy of Josef Mazanec. International Journal of Culture, Tourism and Hospitality Research (Details)
  Mayr, Thomas, Zins, Andreas. Forthcoming. Correcting for response style effects on service quality measures. Tourism Analysis (Details)
  Gnoth, Jürgen, Zins, Andreas. 2011. Developing a Tourism Culture Contact Scale. Journal of Business Research xx-xx. (Details)
  Keusch, Florian. 2011. einBLICK. Überprüfung komplexer Einflussstrukturen. transfer - Werbeforschung & Praxis 57 (2): 64-66. (Details)
  Mayr, Thomas, Zins, Andreas. Forthcoming. Extensions on the conceptualization of customer perceived value: insights from the airline industry. International Journal of Culture, Tourism and Hospitality Research (Details)
  Schlegelmilch, Bodo B., Thomas, H.. 2011. The MBA in 2020: Will there still be one?. Journal of Management Development 30 (5): 474-482. (Details)
  Pezenka, Ilona, Schneider, Anke. 2011. Unterschiedliche Sichtweisen, unterschiedliche Images? Ein Vergleich von nachfrage- und angebotsseitigem Städteimage. transfer - Werbeforschung & Praxis 20-32. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Kognitive Dissonanz. bank und markt (5): 42-42. (Details)
  Judt, Ewald. 2011. Kartenmanagement-Glossar: Personal Identification Number (PIN). Karten-cards-cartes (2): 43-43. (Details)
  Judt, Ewald, Komatz, Robert. 2011. Maßnahmen gegen die Kartenkriminalität. Karten-cards-cartes (2): 15-17. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Key Account Management. bank und markt (4): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Corporate Wording. bank und markt (3): 46-46. (Details)
  Judt, Ewald. 2011. Erfolgsstory: Bargeldlos zahlen im Supermarkt. Key Account (1): 18-19. (Details)
  Judt, Ewald. 2011. Risiken und Risikomanagement bei Geldausgabeautomaten. bestbanking (1-2): 28-29. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2011. The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands. Marketing Journal of Research and Management (Marketing JRM) 33 (1): 68-80. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Ambush Marketing. bank und markt (2): 42-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: In-Game Advertising. bank und markt (12): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Open Innovation. bank und markt (11): 47-47. (Details)
  Biruhs, Thomas. 2011. Buch des Quartals: Strebinger, A. (2010): Markenarchitektur - Strategien zwischen Einzel- und Dachmarken sowie lokaler und globaler Marke. transfer - Werbeforschung & Praxis 57 (1): 69-69. (Details)
  Mayerhofer, Wolfgang. 2011. Erfahrungen mit Online und Offline Fokusgruppen (MAFO-Splitter). transfer - Werbeforschung & Praxis 57 (3): 56-57. (Details)
  Judt, Ewald. 2011. Kartenmanagement-Glossar: Payment Service Provider. Karten-cards-cartes (1): 43-43. (Details)
  Penz, Elfriede, Hogg, Margaret K.. 2011. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. European Journal of Marketing 45 (1/2): 104-132. (Details)
  Stangl, Brigitte. 2011. User-based website design in tourism with a special focus on web 2.0. Doctoral Dissertation Summary. European Journal of Tourism Research 4 (1): 70-74. (Details)
  Dickert, Stephan, Sagara, N., Slovic, P. 2011. Affective motivations to help others: A two-stage model of donation decisions. Journal of Behavioral Decision Making 24 (4): S. 361-376. (Details)
  Judt, Ewald, Klausegger, Claudia. 2011. Bankmanagement-Glossar: Minority Marketing. bank und markt (1): 39-39. (Details)
  Ashby, N., Glöckner, A., Dickert, Stephan. 2011. Conscious and unconscious thought in risky choice: The role of capacity and differentiated knowledge. Frontiers in Psychology 2 (261): S. 1-9. (Details)
  Fuchs, Christoph , Schreier, Martin. 2011. Customer empowerment in new product development. Journal of Product Innovation Management (JPIM) 28 (1): S. 17-32. (Details)
  Papies, Dominik, Eggers, Felix, Wlömert, Nils. 2011. Music for Free? How Free Ad-funded Downloads Affect Consumer Choice. Journal of the Academy of Marketing Science 39 (5): 777-794. (Details)
  Walla, Peter and Brenner, Gerhard and Koller, Monika. 2011. Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing. PLoS ONE 6 (11): S. 1-7. open access (Details)
  Kamleitner, Bernadette, Jyote, Abul Khair. 2011. Product Placed Versus Product Interacted: Does It Matter? European Advances in Consumer Research 9, 593-593. (Details)
  Holweg, Christina and Lienbacher, Eva. 2011. Social Marketing Innovation: New Thinking in Retailing. Journal of Nonprofit and Public Sector Marketing 23 (4), 307-326. (Details)
  Hahsler, Michael and Chelluboina, Sudheer and Hornik, Kurt and Buchta, Christian. 2011. The arules R-package ecosystem: Analyzing interesting patterns from large transaction datasets. Journal of Machine Learning Research 12 S. 2021-2025. (Details)
  Nell, Phillip C., Ambos, Björn, Schlegelmilch, Bodo B. 2011. The MNC as an Externally Embedded Organization: An Investigation of Embeddedness Overlap in Local Subsidiary Networks. Journal of World Business. 46 (4), 497-505. open access (Details)
  Dickert, Stephan, Slovic, P. 2011. Unstable values in lifesaving decisions. Frontiers in Psychology 2 (294): S. 1-3. (Details)
2010 Judt, Ewald. 2010. 30 Jahre Karten in Österreich. bank und markt (12): 42-45. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: Private Banking. bank und markt (12): 47-47. (Details)
  Mayerhofer, Wolfgang. 2010. CSR: To communicate or not to communicate - that's the question!. PharmAustria (5): 8-9. (Details)
  Mayerhofer, Wolfgang. 2010. CSR: To communicate or not to communicate - that's the question! (MAFO-Splitter). transfer - Werbeforschung & Praxis (3): 58-59. (Details)
  Judt, Ewald. 2010. Das Kartengeschäft 1980-2010. bestbanking (11-12): 29-31. (Details)
  Mayerhofer, Wolfgang, Hofer, Natalie. 2010. Die Blickregistrierung in der Werbewirkungsforschung: Grundlagen und Ergebnisse. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 49 (3/4): 143-169. (Details)
  Koller, Monika. 2010. Special issue on "neuromarketing," guest editorial. der Markt - Journal für Marketing 49 (3-4): 127-128. (Details)
  Koller, Monika, Brenner, Gerhard. 2010. Neurowissenschaftliche Methoden in der praktischen Marktforschung Status quo und Zukunftsszenarien. NeuroPsychoEconomics 5 (1): 47-57. (Details)
  Yau, J., Joy, M., Dickert, Stephan. 2010. A mobile context-aware framework for managing learning schedules - data analysis from a diary study. Journal of Educational Technology & Society 13 (3): 22-32. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: Brand Potential Index. bank und markt (10): 46-46. (Details)
  Wimmer, Harald. 2010. Positionierung von Digitalkameras für den Absatzmarkt Österreich anhand verbaler und nonverbaler Indikatoren. der Markt - Journal für Marketing 49 (2): 95-109. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: Demographic Banking. bank und markt (9): 46-46. (Details)
  Maca, Saskia, Schiesser, Andreas W., Sobala, Anna, Gruber, Kathrin, Pakesch, Georg, Prause, C., Barisani-Asenbauer, Talin. 2010. Distress, depression and coping in HLA-B27-associated anterior uveitis with focus on gender differences. British Journal of Ophthalmology 95 (9): 699-704. (Details)
  Wang, D., Fesenmaier, Daniel, Werthner, Hannes, Wöber, Karl. 2010. The Journal of Information Technology & Tourism: A Content Analysis of the Past 10 Years. Journal of Information Technology and Tourism 12 (1): 3-16. (Details)
  Mazanec, Josef, Ring, Amata, Stangl, Brigitte, Teichmann, Karin. 2010. Usage Patterns of Advanced Analytical Methods in Tourism Research 1988-2008: A Six Journal Survey. Information Technology and Tourism 12 (1): 17-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: Brand Network Analysis. bank und markt (8): 46-46. (Details)
  Molina, Francisco José, Sinkovics, Rudolf, Penz, Elfriede, López, Esther. 2010. Comunidades online, comunidades virtuales y mundos virtuales: una revisión teórica y aplicación empresarial. investigación y marketing (i&m) junio (107): 40-44. (Details)
  Park, Sangwon, Tussyadiah, Iis, Mazanec, Josef, Fesenmaier, Daniel. 2010. Travel Personae of American Pleasure Travelers: A Network Analysis. Journal of Travel and Tourism Marketing 27 (8): 797-811. (Details)
  Hofer, Natalie, Klaghofer, Kathrin. 2010. Vampire in der Werbung. PharmAustria (3): 10-14. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: Zweite Sparkasse. bank und markt (7): 46-46. (Details)
  Kamleitner, Bernadette, Hoelzl, E., Kirchler, E. 2010. Experiencing costs and benefits of a loan transaction: The role of cost-benefit associations. Journal of Economic Psychology 31 (6): 1047-1056. (Details)
  Teichmann, Karin. Forthcoming. Expertise, experience and self-confidence in consumers’ travel information search. International Journal of Culture, Tourism and Hospitality Research 4 (3): (Details)
  Schlegl, Sandra. 2010. Strukturgleichungsmodelle: Verfahren zur Analyse komplexer Wirkungszusammenhänge. transfer - Werbeforschung & Praxis (1): 61-62. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: Islamic Banking. bank und markt (6): 46-46. (Details)
  Salzberger, Thomas, Koller, Monika. 2010. Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao). Revista Brasileira de Marketing 9 (1): 05-15. (Details)
  Zins, Andreas. 2010. Mapping beneficial destination images. Journal of Hospitality and Tourism Management 27 (2): 96-107. (Details)
  Weitzl, Wolfgang, Zniva, Robert. 2010. The In-store Antecedents and Conseqences of Perceived Shopping Value for Regularly Purchased Products.. ERR - European Retail Research 24 (1): 121-148. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: Intuitives Management. bank und markt (5): 50-50. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: PayPass & PayWave. bank und markt (4): 46-46. (Details)
  Judt, Ewald. 2010. Kartenmanagement-Glossar: Prepaid Cards. Karten-cards-cartes (2): 46-46. (Details)
  Weismayer, Christian. 2010. Longitudinal satisfaction measurement using latent growth curve models and extensions. Journal of Retailing and Consumer Services 17 (4): 321-331. (Details)
  Mayerhofer, Wolfgang. 2010. Soziale Erwünschtheit in Online Panels (MAFO-Splitter). transfer - Werbeforschung & Praxis (1): 59-60. (Details)
  Hofer, Natalie, Klaghofer, Kathrin. 2010. Vampire in der Werbung - Die Bedeutung der Blickregistrierung für die Werbewirkungsmessung. transfer - Werbeforschung & Praxis (1): 41-45. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: Trendscouting. bank und markt (3): 46-46. (Details)
  Koller, Monika. 2010. Consumers' attitude towards applying fMRI in marketing research. Advances in Consumer Research 37 428-434. (Details)
  Walter, Eva Margarete, Steyrer, Claudia, Wiesel, Stefan. 2010. Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory. European Retail Research 24 (1): 71-96. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2010. Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics 93 (1): 1-19. (Details)
  Prange, Christiane, Schlegelmilch, Bodo B.. 2010. Heading for the Next Innovation Archetype?. Journal of Business Strategy 31 (2): 46-55. (Details)
  Judt, Ewald, Scholz, Alfred, Flatscher, Harald, Bödenauer, Walter. 2010. ATM-Risiken und -Risikomanagementb. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (10): 633-636. (Details)
  Judt, Ewald, Klausegger, Claudia. 2010. Bankmanagement-Glossar: Micromarketing. bank und markt (1): 47-47. (Details)
  Biruhs, Thomas. 2010. Book Review: Strebinger, A. (2010): Markenarchitektur - Strategien zwischen Einzel- und Dachmarken sowie lokaler und globaler Marke. der Markt - Journal für Marketing 49 (3-4): 211-212. (Details)
  Biruhs, Thomas. 2010. Die Analyse von Personalanzeigen mittels bibliometrischer Analysesoftware am Beispiel BibTechMon. transfer - Werbeforschung & Praxis 56 (3): 21-33. (Details)
  Ambos, Björn, Mahnke, Volker. 2010. How do MNC Headquarters Add Value?. Management International Review (MIR) 50 (4): 403-412. (Details)
  Judt, Ewald. 2010. Kartenmanagement-Glossar: ATM Fraud. Karten-cards-cartes (1): 43-43. (Details)
  Judt, Ewald, Koller, Monika. 2010. Methoden der Karteninhaber-Echtheitserkennung bei Finanztransaktionen. Kredit und Kapital 43 (4): 587-614. (Details)
  Hakanson, Lars, Ambos, Björn. 2010. The Antecedents of Psychic Distance *Lead Article*. Journal of International Management 16 (3): 195-210. (Details)
  Tran, Y, Mahnke, Volker, Ambos, Björn. 2010. The Effect of Quality, Quantity and Timing of Headquarters-Initiated Knowledge Flows on Subsidiary Performance. Management International Review (MIR) 50 (4): 493-511. (Details)
  Mazanec, Josef. 2010. Tourism-Receiving Countries in Connotative Google Space. Journal of Travel Research 49 (Nov): 501-512. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "Ethik im Marketing: Themen, Entwicklungen und Perspektiven". Marketing. Zeitschrift für Forschung und Praxis (ZFP) 32 (1): 53-64. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2010. Cultural dimensions and the international tourist role scale: validation in Asian destinations. Asia Pacific Journal of Tourism Research 15 (2): 111-127. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2010. Cultural dimensions and the international tourist role scale: validation in Asian destinations. Asia Pacific Journal of Tourism Research. 15 (2), 111-127. (Details)
  Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2010. GIS-Based Marketing Decisions - Effects of Alternative Data Visualizations on Decision Quality. Journal of Marketing 74 (6), 94-110. (Details)
  Ambos, Tina Claudia and Birkinshaw, Julian. 2010. Headquarters' Attention and its Effect on Subsidiary Performance. Management International Review 50 (4): S. 449-469. (Details)
  Ambos, Tina Claudia, Birkinshaw, Julian. Forthcoming. How do new ventures evolve? An inductive study of archetype changes in science-based ventures. Organization Science 21 (6), 1125-1140. (Details)
  Zins, Andreas. 2010. Mapping beneficial destination images. Journal of Hospitality and Tourism Management. 17 (1), 96-107. (Details)
  Kamleitner, Bernadette, Rabinovich, Anna. 2010. Mine Versus Ours: Does It Matter? Advances in Consumer Research 37, 828-829. (Details)
  Holweg, Christina, Lienbacher, Eva. 2010. Social Supermarkets: A New Challenge In Supply Chain Management And Sustainability. Supply Chain Forum: An International Journal 11 (4), 50-58. (Details)
  Franke, Nikolaus, Schreier, Martin, Kaiser, Ulrike. 2010. The "I designed it myself" effect in mass customization. Management Science (MS) 56 (1): S. 125-140. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2010. The psychological effects of empowerment strategies on consumers' product demand. Journal of Marketing 74 (1): S. 65-79. (Details)
2009 Judt, Ewald, Klausegger, Claudia. 2009. Bankmanagement-Glossar: EAPS. bank und markt (12): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2009. Bankmanagement-Glossar: Krisenmanagement. bank und markt (11): 46-46. (Details)
  Feuchtl, S., Kamleitner, Bernadette. 2009. Mental Ownership as Important Imagery Content. Advances in Consumer Research 36 995-996. (Details)
  Mazanec, Josef. 2009. Unravelling Myths in Tourism Research. Tourism Recreation Research 34 (3): 319-323. (Details)
  Mayerhofer, Wolfgang. 2009. Vorschusslorbeeren für AUA Übernahme durch Lufthansa (MAFO-Splitter). transfer - Werbeforschung & Praxis (3): 58-59. (Details)
  Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2009. Retail Revenue Management. European Retail Research 23 (2): 89-106. (Details)
  Dickert, Stephan, Slovic, P. 2009. Attentional mechanisms in the generation of sympathy. Judgment and Decision Making 4 (4): 297-306. (Details)
  Judt, Ewald, Klausegger, Claudia. 2009. Bankmanagement-Glossar: Mobile Marketing. bank und markt (10): 47-47. (Details)
  Teller, Christoph, Elms, Jonathan R.. Forthcoming. Managing the Attractiveness of Evolved and Created Retail Agglomeration Formats. Marketing Intelligence and Planning (Details)
  Teichmann, Karin, Zins, Andreas. 2009. Vergleich von Städtetourismus-Websites auf Basis deren Nutzenbeiträge für die Informationssuche. Tourismuswissenschaft 2 (1): 179-184. (Details)
  Koller, Monika, Salzberger, Thomas. 2009. Benchmarking in Service Marketing - A Longitudinal Analysis of the Customer. Benchmarking: An International Journal 16 (3): 401-414. (Details)
  Ring, Amata, Dickinger, Astrid, Wöber, Karl. 2009. Designing the Ideal Undergraduate Program in Tourism: Expectations from Industry and Educators. Journal of Travel Research 48 (1): 106-121. (Details)
  Hornik, Kurt, Buchta, Christian, Zeileis, Achim. 2009. Open-source Machine Learning: R Meets Weka. Computational Statistics 24 (2): 225-232. (Details)
  Sinkovics, Rudolf, Penz, Elfriede. 2009. Social Distance between Residents and International Tourists - Implications for International Business. International Business Review 18 (5): 457-469. (Details)
  Judt, Ewald, Klausegger, Claudia. 2009. Bankmanagement-Glossar: Reputationsrisiko. bank und markt (8): 45-45. (Details)
  Hofmann, Eva, Penz, Elfriede, Kirchler, Erich. 2009. The 'Whys' and 'Hows' of ethical investment: Understanding an early-stage market through an explorative approach. Journal of Financial Services Marketing 14 (2): 102-117. (Details)
  Judt, Ewald. 2009. Veränderungen im Kartengeschäft: hin zu mehr Europäisierung. Karten-cards-cartes (3): 35-40. (Details)
  Kamleitner, Bernadette, Hoelzl, E. 2009. Cost-Benefit Associations and Financial Behavior. Applied Psychology. An International Review 58 (3): 435-452. (Details)
  Kamleitner, Bernadette, Hoelzl, E., Kirchler, E. 2009. Cost-Benefit Associations and their Influence on Loan Experience. Advances in Consumer Research 36 607-608. (Details)
  Natter, Martin, Reutterer, Thomas, Mild, Andreas. 2009. Dynamic Pricing Support Systems for DIY Retailers – A Case Study from Austria. GFK Marketing Intelligence Review 1 (1): 46-53. (Details)
  Hoelzl, E., Pollai, M., Kamleitner, Bernadette. 2009. Experience, prediction and recollection of loan burden. Journal of Economic Psychology 30 (3): 446-454. (Details)
  Kamleitner, Bernadette, Dahmi, M. K., Mandel, D. R. 2009. Gambling for a discount: Preferring discount per item to discount per purchase?. Advances in Consumer Research 36 566-567. (Details)
  Ambos, Björn, Ambos, Tina Claudia. 2009. Location Choice, Management and Performance of International R&D Investments in Peripheral Economies. International Journal of Technology Management 48 (1): 24-41. (Details)
  Judt, Ewald, Klausegger, Claudia. 2009. Bankmanagement Glossar: V PAY. bank und markt (5): 54-54. (Details)
  Judt, Ewald, Klausegger, Claudia. 2009. Bankmanagement-Glossar: Testimonialwerbung. bank und markt (6): 47-47. (Details)
  Klausegger, Claudia. 2009. Bankmanagement-Glossar: Testimonialwerbung. bank und markt (6): 47-47. (Details)
  Keusch, Florian. 2009. einBLICK. Conjoint Analyse - Auswertung und Interpretation. transfer - Werbeforschung & Praxis 55 (1): 69-70. (Details)
  Sinkovics, Rudolf, Penz, Elfriede, Molina Castillo, Francisco Jose. 2009. Qualitative Analyse von Online Communities für Neuproduktentscheidungen. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 48 (188): 61-72. (Details)
  Reutterer, Thomas, Teller, Christoph. 2009. Store format choice and shopping trip types. International Journal of Retail and Distribution Management 37 (8): 695-710. (Details)
  Götze, Elisabeth, Prange, Christiane, Uhrovska, Iveta. 2009. Children's Impact on Innovation Decision Making. A Diary Study. European Journal of Marketing 43 (1/2): 264-295. (Details)
  Morris, S., Wright, P., Stahl, Günter. 2009. Implementing global best practices within the human resource subunit. Human Resource Management ---. (Details)
  Stahl, Günter, Chua, C.H., Caligiuri, P., Cerdin, J.-L., Taniguchi, M.. 2009. Predictors of turnover intentions in learning-drivne and demand-driven international assignments: the role of repatriation concerns, satisfaction with company support, and perceived career advancement opportunities. Human Resource Management 89-109. (Details)
  Brenner, Barbara, Ambos, Björn. 2009. Dynamics in foreigen markets - a study of strategic control in CEE. Marketing Review St. Gallen (ehemals Thexis – Fachzeitschrift für Marketing) 3 28-32. (Details)
  Loda, Marsha, Teichmann, Karin, Zins, Andreas. 2009. Examining destination websites for persuasiveness. International Journal of Culture, Tourism and Hospitality Research 3 (1): 70-80. (Details)
  Muehlbacher, Stephan, Hofmann, Eva, Kirchler, Erich, Roland-Lévy, Christine. 2009. Household decision making: Changes of female and male partners' roles?. Psychology and Economics 2 (2): 17-37. (Details)
  Schnedlitz, Peter, Zopf, Stefan. 2009. Analyse des Ingredient Brandings am Beispiel Tetra Pak. transfer - Werbeforschung & Praxis (1): 08-23. (Details)
  Judt, Ewald, Klausegger, Claudia. 2009. Bankmanagement-Glossar: Lead User Integration. bank und markt (2): 46-46. (Details)
  Mayerhofer, Wolfgang. 2009. Einfluß von Prospekten auf die Präferenz von Handelsgeschäften (Mafo-Splitter). transfer - Werbeforschung & Praxis (1): 64-65. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2009. Evolution of Organizational Structure and Capabilities in the Internationalization of Banks: The Case of Unicredit Group in CEE. Long Range Planning 42 (5-6): 633-653. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B.. 2009. Managing Knowledge in International Consulting Firms. Journal of Knowledge Management 13 (6): 491-508. (Details)
  Mitchell, Vincent-Wayne, Balabanis, George, Schlegelmilch, Bodo B., Cornwell, Bettina T.. 2009. Measuring Unethical Consumer Behavior Across Four Countries. Journal of Business Ethics 88 (2): 395-412. (Details)
  Rametsteiner, H., Biruhs, Thomas. 2009. Branchen Tracking - Die kontinuierliche Wirkungsmessung von Medien. transfer - Werbeforschung & Praxis 55 (3-4): 43-47. (Details)
  Lehrer, M., Schlegelmilch, Bodo B., Behnam, M.. 2009. Competitive Advantage from Exposure to Multiple National Environments: The Induced Internationalization of "Born-Multidomestic" Firms. European Journal of International Management 3 (1): 52-110. (Details)
  Judt, Ewald, Bödenauer, Walter. 2009. Sicherheit von Debitkarten in der realen Welt am POS. bestbanking (1-2): 45-47. (Details)
  Penz, Elfriede, Schlegelmilch, Bodo B., Stöttinger, Barbara. 2009. Voluntary purchase of counterfeit products: empirical evidence from four countries. Journal of International Consumer Marketing 21 (1): 67-84. (Details)
  Lehrer, Mark , Nell, Phillip C., Gärber, Lisa. 2009. A National Systems View of University Entrepreneurialism: Inferences fromComparison of the German and US Experience. Research Policy (RP). 38 (2), 268-280. (Details)
  Mayr, Thomas, Zins, Andreas. 2009. Acceptance of online vs. traditional travel agencies. Anatolia. 16 (4), 461-470. (Details)
  Judt, Ewald, Klausegger, Claudia. 2009. Bankmanagement-Glossar: Maestro. bank und markt (1): 45-45. (Details)
  Kamleitner, Bernadette, Hoelzl, Erik, Kirchler, Erich. 2009. Cost-Benefit Associations and Their Influence on Loan Experience. Advances in Consumer Research 36, 607-608. (Details)
  Buber, Renate, Reiger, Horst. 2009. Die Entstehung von Vertrauen im persönlichen Verkauf - eine qualitative Analyse von Gesprächseröffnungen. der markt - International Journal of Marketing (eingestellt 2013) 48 (1/2), 47-59. (Details)
  Kamleitner, Bernadette, Dhami, Mandeep K., Mandel, David R. 2009. Gambling For a Discount: Preferring Discount Per Item to Discount Per Purchase? Advances in Consumer Research 36, 566-567. (Details)
  Kamleitner, Bernadette, Feuchtl, Silvia. 2009. Mental Ownership As Important Imagery Content . Advances in Consumer Research 36, 995-995. (Details)
  Ambos, Tina Claudia, Ambos, Björn. 2009. Organizational Capabilities and the Effectiveness of Knowledge Flows within Multinational Corporations. Journal of International Management 15 (1): 1-15. (Details)
  Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The Drivers of Consumer Value in the ECR Category Management Model. International Review of Retail, Distribution and Consumer Research 19 (3): S. 199-218. (Details)
  Prange, Christiane and Schlegelmilch, Bodo B. 2009. The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploration Dilemma. Business Research (früher: BuR - Business Research) 2 (2), 215-240. open access (Details)
2008 Koller, Monika. 2008. A Future Research Agenda for Mixed-Method-Designs in Business Research. International Journal of Business Research 8 (4): 50-60. (Details)
  Zins, Andreas. Forthcoming. Acceptance of online vs. traditional travel agencies. International Journal of Technology Management (Details)
  Zins, Andreas, Loda, Marsha. Forthcoming. Destination Websites for Persuasiveness. International Journal of Culture, Tourism and Hospitality Research (Details)
  Mayerhofer, Wolfgang. 2008. Employer Branding: High Potentials dringend gesucht!. transfer - Werbeforschung & Praxis (3): 46-48. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2008. A Combined Approach for Segment-Specific Analysis of Market Basket Data. European Journal of Operational Research (EJOR) 187 (1): 294-312. (Details)
  Judt, Ewald, Klausegger, Claudia. 2008. Bankmanagement-Glossar: Marketing-Controlling. bank und markt (11): 45-45. (Details)
  Wolk, Alexander, Wöber, Karl. 2008. Dimensions of Tourist Information Needs Across Different European Destinations According to Search Terms Entered on a Tourism-Specific Search Engine. Journal of Information Technology and Tourism 10 (2): 119-131. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2008. Innovation in Multinational firms: Does Cultural Fit Enhance Performance?. Management International Review (MIR) 48 (2): 189-206. (Details)
  Xiang, Zheng, Wöber, Karl, Fesenmaier, Daniel. 2008. Representation of the Online Tourism Domain in Search Engines. Journal of Travel Research 47 (2): 137-150. (Details)
  Hahsler, Michael, Buchta, Christian, Hornik, Kurt. 2008. Selective Association Rule Generation.. Computational Statistics 23 (2): 303-315. (Details)
  Sheldon, Pauline, Fesenmaier, Daniel, Wöber, Karl, Cooper, Chris, Antonioli, Magda. 2008. Tourism Education Futures - 2010-2030: Building the Capacity to Lead. Journal of Teaching in Travel & Tourism 7 (3): 61-68. (Details)
  Kastlunger, Barbara, Martini, Massimo, Kirchler, Erich, Hofmann, Eva. 2008. Impegno, soddisfazione e fiducia del cliente bancario: un'analisi empirica a Roma e in Sardegna.. Psicologia Sociale 3 (2): 307-324. (Details)
  Hofmann, Eva, Hoelzl, Erik, Kirchler, Erich. 2008. A comparison of models describing the impact of moral decision making on investment decisions. Journal of Business Ethics 82 (1): 171-187. (Details)
  Judt, Ewald, Klausegger, Claudia. 2008. Bankmanagement-Glossar: Data Mining. bank und markt (9): 46-46. (Details)
  Kubinger, Klaus D., Frebort, Martina, Khorramdel, Lale, Weitensfelder, Lisbeth, Reif, Manuel, Sonnleitner, Phillip, Hohensinn, Christine, Gruber, Kathrin, Holocher-Ertl, Stefana. 2008. Large Scale Assessment at the Austrian Educational Standards: a Review. Testing International 19 15-16. (Details)
  Zauner, Alexander. 2008. Strategic port planning: A case study of the Rotterdam seaport cluster applying the SWOT framework. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 47 (3): 130-141. (Details)
  Treiblmaier, Horst, Pinterits, Andreas, Floh, Arne. 2008. Success Factors of Internet Payment Systems. International Journal on Electronic Business (IJEB) 6 4: 369-385. (Details)
  Dickinger, Astrid, Bauernfeind, Ulrike. Erscheinend. An Analysis of Corporate E-Mail communication as part of Airlines’ Service Recovery Strategy. Journal of Travel and Tourism Marketing (Details)
  Judt, Ewald, Klausegger, Claudia. 2008. Bankmanagement-Glossar: Customer Integration. bank und markt (8): 46-46. (Details)
  Dickinger, Astrid, Zorn, Steffen. 2008. Compensation Models for Interactive Advertising. Journal of Universal Computer Science 14 (4): 557-565. (Details)
  Dickinger, Astrid, Kleijnen, Mirella. Erscheinend. Coupons Going Wireless: Users’ Intention to Redeem Mobile Coupons. Journal of Interactive Marketing (Details)
  Hofmann, Eva, Hoelzl, Erik, Kirchler, Erich. 2008. Preconditions of voluntary tax compliance: Knowledge and evaluation of taxation, norms, fairness, and motivation to cooperate. Zeitschrift für Psychologie 216 (4): 209-217. (Details)
  Kotzab, Herbert, Grant, David B., Teller, Christoph, Halldorsson, Arni. 2008. Supply Chain Management and Hypercompetition. Logistics Research 1 (1): 12-20. (Details)
  Dickinger, Astrid, Zins, Andreas. 2008. Usage of Location Based River Cruise Information Systems – Industry Views and User Acceptance. Journal of Hospitality and Leisure Marketing 17 (1/2): 139-161. (Details)
  Aastrup, Jesper, Kotzab, Herbert, Grant, David B., Teller, Christoph, Bjerre, Mogens. 2008. A Model for Structuring Efficient Consumer Response Measures. International Journal of Retail and Distribution Management 36 (8): 590-606. (Details)
  Mayerhofer, Wolfgang. 2008. Positionierung von Biermarken. transfer - Werbeforschung & Praxis (1): 57-59. (Details)
  Mayerhofer, Wolfgang. 2008. Positionierung von PKW-Marken anhand von verbalen und nonverbalen Kriterien. transfer - Werbeforschung & Praxis (2): 38-42. (Details)
  Teller, Christoph. 2008. Shopping Streets versus Shopping Malls - Determinants of Agglomeration Format Attractiveness from the Consumers’ Point of View. International Review of Retail, Distribution and Consumer Research (IRRDCR) 18 (4): 381-403. (Details)
  Kirchler, E., Hoelzl, E., Kamleitner, Bernadette. 2008. Spending and credit use in the private household. Journal of Socio-Economics 37 (2): 519-532. (Details)
  Judt, Ewald. 2008. Status der SEPA für Karten in Österreich. bestbanking (5-6): 46-47. (Details)
  Ambos, Tina Claudia, Makela, Kristiina, Birkinshaw, Julian, D'Este, Pablo. Forthcoming. When does university research get commercialized? Creating ambidexterity in research institutions. Journal of Management Studies (Details)
  Keusch, Florian. 2008. einBLICK. Conjoint Analyse - Datenerhebung. transfer - Werbeforschung & Praxis 54 (4): 61-62. (Details)
  Keusch, Florian. 2008. einBLICK. Interpretation von Ähnlichkeitsurteilen. transfer - Werbeforschung & Praxis 54 (3): 53-54. (Details)
  Keusch, Florian. 2008. einBLICK. Visulaisierung von Ähnlichkeitsurteilen zu Unternehmen und Marken. transfer - Werbeforschung & Praxis 54 (2): 53-54. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. Original brands and counterfeit brands - do they have anything in common?. Journal of Consumer Behaviour 7 (2): 146-163. (Details)
  Meier-Pesti, Katja, Penz, Elfriede. 2008. Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking. Journal of Economic Psychology 29 (2): 180-196. (Details)
  Susanne, Gruber, Buber, Renate, Ruso, Bernhart, Gadner, Johannes. 2008. Warensystematik der Verkaufsautomaten. Forum Ware 35 (1-4): 17-27. (Details)
  Mayr, Thomas, Zins, Andreas. Forthcoming. Acceptance of online vs. traditional travel agencies International Journal of Technology Management (Details)
  Scharl, Arno, Dickinger, Astrid, Weichselbraun, Albert. 2008. Analyzing News Media Coverage to Acquire and Structure Tourism Knowledge. Information Technology and Tourism 10 (1): 3-17. (Details)
  Judt, Ewald, Klausegger, Claudia. 2008. Bankmanagement-Glossar: Net Promoter Score. bank und markt (5): 45-45. (Details)
  Judt, Ewald, Klausegger, Claudia. 2008. Bankmanagement-Glossar: PCI. bank und markt (4): 46-46. (Details)
  Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2008. Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations. International Review of Retail, Distribution and Consumer Research (IRRDCR) 18 (3): 283-309. (Details)
  Judt, Ewald, Helldorff, Thomas. 2008. Prepaid-Karten: Komplementärprodukt mit hohem Potenzial. Karten-cards-cartes (2): 28-31. (Details)
  Hofer, Natalie, Schweiger, Günter, Schießl, Michael. 2008. Aufmerksamkeitsleistung von Anzeigen in den Gelben Seiten. transfer - Werbeforschung & Praxis (01): 8-24. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. Corporate image and product similarity– getting counterfeits closer to the consumers’ pocketbook. Psychology and Marketing 25 (4): 352-381. (Details)
  Stahl, Günter, Voigt, A.. 2008. Do cultural differences matter in mergers and acquisitions? A tentative model and meta-analytic examination. Organization Science. Organization Science 19 160-176. (Details)
  Judt, Ewald, Koller, Monika. 2008. Innovation im kartengestützten Zahlungsverkehr. Historischer Abriß und künftige Entwicklungsperspektiven. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (Journal of Banking and Financial Research) 56 (4): 250-260. (Details)
  Schweiger, Günter, Dabic, Marina, Ebner, Ulrike. 2008. Printwerbung - Der erste Eindruck zählt! Werbeforschung mit dem Tachistoskop. PharmAustria (1): 10-14. (Details)
  Schweiger, Günter, Dabic, Marina, Ebner, Ulrike. 2008. Printwerbung: Der erste Eindruck zählt! Werbeforschung mit dem Tachistoskop. transfer - Werbeforschung & Praxis (1): 26-35. (Details)
  Judt, Ewald, Klausegger, Claudia. 2008. Bankmanagement-Glossar: Neuromarketing. bank und markt (3): 46-46. (Details)
  Furtmüller, Gerhard, Kastner, Margit, Zihr, Georg. 2008. Jedes (Haus-)Übungsbeispiel ein Unikat. Wirtschaftswissenschaftliches Studium (WiSt) 37 (3): 165-170. (Details)
  Floh, Arne. 2008. A Framework for Measuring the Quality of Long-Term Business Relationships. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 4 (187): 163-168. (Details)
  Judt, Ewald, Klausegger, Claudia. 2008. Bankmanagement-Glossar: Ethno-Marketing. bank und markt (2): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2008. Bankmanagement-Glossar: Product-Life-Cycle. bank und markt (1): 46-46. (Details)
  Keusch, Florian. 2008. einBLICK. Positionierung von Marken. transfer - Werbeforschung & Praxis 53 (1): 60-62. (Details)
  Sinkovics, Rudolf, Penz, Elfriede, Ghauri, Pervez. 2008. Enhancing the trustworthiness of qualitative research in international business. Management International Review (MIR) 48 (6): 689-714. (Details)
  Mazanec, Josef. 2008. KMB-Erfolg und Datenkranz - analysiert aus der Sicht der Inferred Causation-Theorie. Zeitschrift für KMU und Entrepreneurship (ZfKE) SoH (7): 89-106. (Details)
  Dabic, Marina. 2008. Können Ausstattungselemente die Nutzenpositionierung von PKW-Marken unterstützen?. transfer - Werbeforschung & Praxis 4 36-44. (Details)
  Teller, Christoph, Reutterer, Thomas. 2008. The Evolving Concept of Retail Attractiveness: What makes retail agglomerations attractive when customers shop at them?. Journal of Retailing and Consumer Services 15 (3): 127-143. (Details)
  Dickinger, Astrid, Arami, Mitra, Meyer, David. 2008. The role of perceived enjoyment and social norm in the adoption of technology with network externalities. European Journal of Information Systems 17 (1): 4-11. (Details)
  Hahsler, Michael and Hornik, Kurt and Buchta, Christian. 2008. Getting Things in Order: An Introduction to the R Package Seriation. Journal of Statistical Software 25 (3): S. 1-34. open access (Details)
  Pitt, Leyland, Schlegelmilch, Bodo B.. 2008. Juggling Janus - strategy for general managers in an age of paradoxical trends. Journal of General Management 33 (3): 67-82. (Details)
  Aubke, Florian, Ring, Amata. 2008. Tourism and Hospitality Universities in Austria: What's in the Difference?. Journal of Hospitality & Tourism Education 20 (3): 25-29. (Details)
2007 Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: Word-of-Mouth Marketing. bank und markt (12): 46-46. (Details)
  Keusch, Florian. 2007. einBLICK. Beschreibung von Konsumentengruppen anhand mehrerer Merkmale. transfer - Werbeforschung & Praxis 52 (4): 58-60. (Details)
  Mazanec, Josef. 2007. Exploring Tourist Satisfaction with Nonlinear Structural Equation Modeling and Inferred Causation Analysis. Journal of Travel and Tourism Marketing 21 (4): 73-90. (Details)
  Keusch, Florian. 2007. Marktsegmentierung mittels CHAID und logistischer Regression. transfer - Werbeforschung & Praxis 52 (4): 31-35. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: CUP. bank und markt (11): 46-46. (Details)
  Koller, Monika, Salzberger, Thomas. 2007. Cognitive Dissonance as a Relevant Construct Throughout the Decision-Making and Consumption Process - An Empirical Investigation Related to a Package Tour. Journal of Customer Behaviour 6 (3): 217-227. (Details)
  Wöber, Karl. 2007. Data Envelopment Analysis. Journal of Travel and Tourism Marketing 21 (4): 91-108. (Details)
  Judt, Ewald. 2007. Debit in Österreich. Karten-cards-cartes (4): 30-34. (Details)
  Zins, Andreas. 2007. Exploring travel information search behaviour beyond common frontiers. Journal of Information Technology and Tourism 9 (3/4): 149-164. (Details)
  Schnedlitz, Peter, Walter, Eva Margarete, Judt, Ewald. 2007. Nutzung von Zahlungsalternativen am PoS von Handelsunternehmen aus Branchensicht. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 46 (182): 125-133. (Details)
  Mazanec, Josef, Strasser, Helmut. 2007. Perceptions-Based Analysis of Tourism Products and Service Providers. Journal of Travel Research 45 (4): 387-401. (Details)
  Judt, Ewald. 2007. Austria adapts to SEPA. European Card Review (5): 12-13. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: Churn-Management. bank und markt (8): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: Cross-Selling. bank und markt (10): 54-54. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: Value-at-Risk. bank und markt (9): 47-47. (Details)
  Wimmer, Harald, Mayerhofer, Wolfgang. 2007. Kaufentscheidung bei Digitalkameras. transfer - Werbeforschung & Praxis 53 (4): 46-50. (Details)
  Mazanec, Josef. 2007. New Frontiers in Tourist Behavior Research: Steps toward Causal Inference from Non-experimental Data. Asia Pacific Journal of Tourism Research 12 (3): 223-235. (Details)
  Judt, Ewald. 2007. Von der Scheckkarte zur Maestro Bankomatkarte. bestbanking (9-10): 50-52. (Details)
  Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2007. An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing. Marketing Science 26 (4): 576-583. (Details)
  Schuh, Arnold. 2007. Brand Strategies of Western MNCs as Drivers of Globalization in Central and Eastern Europe. European Journal of Marketing 41 (3/4): 274-291. (Details)
  Kotzab, Herbert, Reiner, Gerald, Teller, Christoph. 2007. Messung der Effizienz von Instore-Logistiksystemen. Zeitschrift für Betriebswirtschaft (ZfB) 77 (11): 1-24. (Details)
  Schuh, Arnold. 2007. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. Journal of East-West Business 13 (2/3): 143-166. (Details)
  Mazanec, Josef, Wöber, Karl, Zins, Andreas. 2007. Tourism Destination Competitiveness: From Definition to Explanation?. Journal of Travel Research 46 (1): 86-95. (Details)
  Brenner, Barbara, Breinbauer, Andreas. 2007. Vom Lehrer zum Partner: Wer in Osteuropa punkten will muss vom Osten lernen. Der Personalmanager 2008 (x): x-x. (Details)
  Kirchler, E., Whal, I., Hölzl, E., Kamleitner, Bernadette, Kastlunger, B., Korunka, C., Kubicek, B., Mühlbacher, S. 2007. Arbeits-, Organisations- und Wirtschaftspsychologie: Forschungsthemen an der Universität Wien [Work, Organizational and Economic Psychology: Research topics at the University of Vienna]. Psychologie in Österreich 27 (3): 242-251. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: JCB. bank und markt (6): 46-46. (Details)
  Hofmann, E., Kirchler, E., Kamleitner, Bernadette. 2007. Consumer Adaptation Strategies: From Austrian Shilling to the Euro. Journal of Consumer Policy 30 (4): 367-381. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2007. Consumer credit use: a process model and literature review. European Review of Applied Psychology 57 (4): 267-283. (Details)
  Salzberger, Thomas. 2007. der markt Special Issue on 'Measurement and Methodological Problems in Marketing', Editorial. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 46 (1+2): 3-5. (Details)
  Salzberger, Thomas. 2007. Messung in der Marketingforschung - Status Quo und Perspektiven. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 46 (1+2): 61-84. (Details)
  Reutterer, Thomas, Hahsler, Michael, Hornik, Kurt. 2007. Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 29 (3): 163-179. (Details)
  Furtmüller, Gerhard, Kastner, Margit. 2007. Implikationen des Lernverhaltens. NetzWerk - Die Zeitschrift der Wirtschaftsbildung Schweiz 101 (02): 14-21. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2007. Innovation and control in the multinational firm: A comparison of political and contingency approaches. Strategic Management Journal 28 (5): 473-486. (Details)
  Birkinshaw, Julian, Bouquet, Cyril, Ambos, Tina Claudia. 2007. Managing Executive Attention in the Global Compay. Sloan Management Review MIT (3): 39-45. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: Contactless Payments. bank und markt (5): 46-46. (Details)
  Björkman, I., Stahl, Günter, Vaara, E.. 2007. Cultural differences and capability transfer in cross-border acquisitions:The mediating roles of capabilitty complementarity, absorptive capacity, and social integration. Journal of International Business Studies (JIBS) 38 658-672. (Details)
  Mazanec, Josef. 2007. "Zauberlehrlings BeSEM" - oder "Was Anwender über Ge- und Missbrauch des Structural Equation Modeling in der betriebswirtschaftlichen Forschung wissen sollten. transfer - Werbeforschung & Praxis 52 (1): 25-30. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: Eventmarketing. bank und markt (4): 47-47. (Details)
  Hofmann, Eva, Kirchler, Erich, Kamleitner, Bernadette. 2007. Consumer adaptation strategies: From Austrian shilling to the euro. Journal of Consumer Policy, Consumer Issues in Law, Economics and Behavioral Sciences 30 (4): 367-381. (Details)
  Berti, Chiara, Hofmann, Eva, Muehlbacher, Stephan, Kirchler, Erich. 2007. Convincere i colleghi: sviluppo di un questionario sulle tattiche di influenza nelle organizzazioni. Bollettina di Psicologia Applicata 253 26-36. (Details)
  Hofmann, Eva, Meier-Pesti, Katja, Kirchler, Erich. 2007. The decision process for ethical investment.. Journal of Financial Services Marketing 12 (1): 4-16. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: Benchmarking. bank und markt (1): 46-46. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: Co-Branding. bank und markt (3): 47-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2007. Bankmanagement-Glossar: Lifecycle Marketing. bank und markt (2): 46-46. (Details)
  Judt, Ewald, Komatz, Robert. 2007. Jugendschutz an Zigarettenautomaten: auch in Österreich. Karten-cards-cartes (1): 33-34. (Details)
  Keusch, Florian. 2007. einBLICK. Gruppierung von Marken und Unternehmen zu Marktsegmenten. transfer - Werbeforschung & Praxis 52 (3): 56-57. (Details)
  Keusch, Florian. 2007. einBLICK. Gruppierung von Personen zu Marksegmenten. transfer - Werbeforschung & Praxis 52 (2): 60-62. (Details)
  Keusch, Florian. 2007. einBLICK. Verdichtung von Information. transfer - Werbeforschung & Praxis 52 (1): 55-57. (Details)
  Schweiger, Günter, Strebinger, Andreas. 2007. Six Myths about Managing Brand Architectures. Yearbook of Marketing and Consumer Research 5 40-63. (Details)
  Korunka, Christian, Scharitzer, Dieter, Carayon, Pascale , Hoonakker, Peter, Sonnek, Angelika, Sainfort, Francois. 2007. Customer orientation among employees in public administration: A transnational, longitudinal study. Applied Ergonomics 38 (3): 307-315. (Details)
  Hofer, Natalie, Kurz, Helmut. 2007. Das Entscheidungsverhalten von Weinkonsumenten am Point of Sale (POS). transfer - Werbeforschung & Praxis (3): 6-16. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2007. Ethical Issues in Global Supply Chains: Converging Interests or Insoluble Contradictions. Symphonya - Emerging Issues on Management 2 (1), 12-23. (Details)
  Hatzinger, Reinhold, Mazanec, Josef. 2007. Measuring the part worth of the mode of transport in a trip package: An extended Bradley-Terry model for paired-comparison conjoint data. Journal of Business Research 60 (12): S. 1290-1302. (Details)
  Penz, Elfriede. 2007. Paradoxical effects of the Internet from a consumer perspective. Critical Perspectives on International Business 3 (4): 364 -380. (Details)
  Mayerhofer, Wolfgang, Kremsner, Adelheid. 2007. Prognosen als wertvolles Planungsinstrument dargestellt am Beispiel des österreichischen Weinmarktes. transfer - Werbeforschung & Praxis (1): 40-43. (Details)
  Mayerhofer, Wolfgang. 2007. Selbstimage und Fremdimage von Nationen (MAFO-Splitter). transfer - Werbeforschung & Praxis (3): 54-55. (Details)
  Mayerhofer, Wolfgang. 2007. Vertrauen ist gut - Kontrolle wäre besser! Ergebnisse einer empirischen Studie zum österreichischen Versicherungsmarkt (MAFO-Splitter). transfer - Werbeforschung & Praxis (1): 53-54. (Details)
2006 Breidert, Christoph, Hahsler, Michael, Reutterer, Thomas. 2006. A Review of Methods for Estimating Willingness-to-Pay. Innovative Marketing 2 (4): 8-32. (Details)
  Schweiger, Günter, Strebinger, Andreas. 2006. Sechs Vorurteile im Management von Markenarchitekturen . Jahrbuch der Absatz- und Verbrauchsforschung (3): 242-264. (Details)
  Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Journal of Interactive Marketing 20 (3/4): 43-57. (Details)
  Mayerhofer, Wolfgang. 2006. Die Kunst der Fragebogenerstellung am Beispiel der Konstruktion von Skalen (MAFO-Splitter). transfer - Werbeforschung & Praxis (2+3): 52-54. (Details)
  Kurz, Helmut, Urferer, Christina. 2006. Die Qualität von Ausbildungsinstitutionen in Werbung und Marketing. transfer - Werbeforschung & Praxis (2+3): 42-46. (Details)
  Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2006. Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- undWerbeplanung im DIY-Handel. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 28 (4): 260-268. (Details)
  Penz, Elfriede. 2006. Researching the socio-cultural context: putting social representations theory into action. International Marketing Review 23 (4): 418-437. (Details)
  Treiblmaier, Horst, Pinterits, Andreas, Floh, Arne. 2006. The Adoption of Public E-Payment Services. Journal of E-Government 3 (2): 33-51. (Details)
  Bauernfeind, Ulrike, Zins, Andreas. 2006. The Perception of Exploratory Browsing and Trust with Recommender Websites. Journal of Information Technology and Tourism 8 (2): 121-136. (Details)
  Birkinshaw, Julian, Bouquet, Cyril, Ambos, Tina Claudia. 2006. Attention Headquarters!. Business Strategy Review 17 (3): 1-2. (Details)
  Sinkovics, Rudolf, Salzberger, Thomas. 2006. Introduction to the special issue on “Issues and advances in international marketing research”. International Marketing Review 23 (4): (Details)
  Salzberger, Thomas, Sinkovics, Rudolf. 2006. Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement. International Marketing Review 23 (4): 390-417. (Details)
  Sinkovics, Rudolf, Penz, Elfriede. 2006. Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. Journal of International Entrepreneurship 3 (4): 303-315. (Details)
  Hofmann, E., Kamleitner, Bernadette, Kirchler, E., Schulz-Hardt, S. 2006. Kaufkraftschwund nach der Währungsumstellung: Zur erwartungsgeleiteten Wahrnehmung des (T)Euro [Loss in purchase power after the currency change over: The expectancy driven perception of the (T)Euro]. Wirtschaftspsychologie 8 (1): 98-108. (Details)
  Kirchler, E., Hofmann, E., Kamleitner, Bernadette. 2006. L´euro tra aspettative e processi di adattamento. Psicologia Sociale 2 255-284. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2006. Personal loan users' mental integration of payment and consumption. Marketing Letters 17 (4): 281-294. (Details)
  Kamleitner, Bernadette, Hofmann, E., Kirchler, E. 2006. Preisverständnis und subjektive Bewertung des Euro: Überblick über empirische Befunde [Price comprehension and subjective evaluation of the Euro: An overview of empirical studies]. Wirtschaftspsychologie 8 (1): 83-97. (Details)
  Reutterer, Thomas, Sicking, Holger, Sinha, Ashish. 2006. Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrössen. Jahrbuch der Absatz- und Verbrauchsforschung 52 (2): 120-139. (Details)
  Mazanec, Josef. 2006. Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment. Journal of Modelling in Management 1 (1): 52-74. (Details)
  Treiblmaier, Horst, Strebinger, Andreas. 2006. B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur. Wirtschaftsinformatik (formerly: Angewandte Informatik) 48 (2): 87-95. (Details)
  Floh, Arne, Treiblmaier, Horst. 2006. What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry. Journal of Electronic Commerce Research 7 (2): 97-110. (Details)
  Solberg, Carl Arthur, Stöttinger, Barbara, Yaprak, Attila. 2006. A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States. Journal of International Marketing 14 (1): 23-48. (Details)
  Hofmann, Eva, Kamleitner, Bernadette, Kirchler, Erich, Schulz-Hardt, Stefan. 2006. Kaufkraftschwund nach der Währungsumstellung: Zur erwartungsgeleiteten Wahrnehmung des (T)Euro. Wirtschaftspsychologie 8 (1): 98-108. (Details)
  Kirchler, Erich, Hofmann, Eva, Kamleitner, Bernadette. 2006. L’ euro: una nuova valuta: a discapito delle tradizionali monete nazionali. Psicologia Sociale 1 (2): 255-283. (Details)
  Kamleitner, Bernadette, Hofmann, Eva, Kirchler, Erich. 2006. Preisverständnis und subjektive Bewertung des Euro. Überblick über empirische Befunde. Wirtschaftspsychologie 8 (1): 83-97. (Details)
  Schweiger, Günter, Fehrenbach, Bernd. 2006. Erfolgsfaktoren für die Belegungsentscheidung in Privatkrankenanstalten . transfer - Werbeforschung & Praxis (2+3): 22-24. (Details)
  Schweiger, Günter, Reindl, Anje . 2006. Stabilität und Kontinuität von Länderimages dargestellt anhand einer Studie aus Indonesien. transfer - Werbeforschung & Praxis (2+3): 28-33. (Details)
  Judt, Ewald, Österreicher, René . 2006. Von SET zu "Secure Code": auch für Debitkarten. Karten-cards-cartes (1): 33-36. (Details)
  Schuh, Arnold. 2006. Aktuelle Trends in der Marktbearbeitung österreichischer Unternehmen in Mittel- und Osteuropa. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 45 (4): 235-251. (Details)
  Keusch, Florian. 2006. einBLICK. Quantifizierung von Einflüssen. transfer - Werbeforschung & Praxis 51 (4): 54-55. (Details)
  Keusch, Florian. 2006. einBLICK. Überprüfung von Einflüssen. transfer - Werbeforschung & Praxis 51 (2+3): 57-58. (Details)
  Keusch, Florian. 2006. einBLICK. Überprüfung von Unterschieden zwischen Gruppen. transfer - Werbeforschung & Praxis 51 (1): 33-34. (Details)
  Judt, Ewald, Klausegger, Claudia. 2006. Bankmanagement-Glossar: Business Ethics. bank und markt (9): 38-38. (Details)
  Judt, Ewald, Aigner, Barbara. 2006. Bankmanagement-Glossar: Customer Recovery. bank und markt (2): 47-47. (Details)
  Judt, Ewald, Klausegger, Claudia. 2006. Bankmanagement-Glossar: Focus Strategy. bank und markt (10): 37-37. (Details)
  Judt, Ewald, Aigner, Barbara. 2006. Bankmanagement-Glossar: Innovationsmanagement. bank und markt (5): 42-42. (Details)
  Judt, Ewald, Klausegger, Claudia. 2006. Bankmanagement-Glossar: Kaizen. bank und markt (12): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2006. Bankmanagement-Glossar: Love Marks. bank und markt (1): 39-39. (Details)
  Judt, Ewald, Aigner, Barbara. 2006. Bankmanagement-Glossar: Operational Risk. bank und markt (8): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2006. Bankmanagement-Glossar: Prepaid Cards. bank und markt (4): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2006. Bankmanagement-Glossar: Sepa Cards Framework (SCF). bank und markt (7): 39-39. (Details)
  Judt, Ewald, Österreicher, René. 2006. Die Maestro Bankomatkarte – die ultimative Debitkarte. bestbanking (10): 40-43. (Details)
  Mayerhofer, Wolfgang. 2006. Einflussfaktoren auf die Aufmerksamkeitsleistung von Anzeigen. planung & analyse (5): 60-62. (Details)
  Ambos, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Learning from Foreign Subsidiaries: An Empirical Investigation of Headquarters´Benefits from Reverse Knowledge Transfers. International Business Review 15 (4): 294-312. (Details)
  Peters, E., Västfjäll, D., Slovic, P., Mertz, C. K., Mazzocco, K., Dickert, Stephan. 2006. Numeracy and decision making. Psychology Science 17 (5): S. 407-413. (Details)
  Morgan, Neil A., Vorhies, Douglas W., Schlegelmilch, Bodo B.. 2006. Resource-performance Relationships in Industrial Export Ventures: The role of resource inimitability and substitutability. Industrial Marketing Management 35 (5): 621-633. (Details)
  Teller, Christoph, Kotzab, Herbert, Grant, David B.. 2006. The Consumer Direct Services Revolution in Grocery Retailing: An Exploratory Investigation. Managing Service Quality Journal 16 (1): 78-96. (Details)
  Strebinger, A., Treiblmaier, H.. 2006. The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, IT-Structure and their Interrelations. Schmalenbach Business Review (Details)
  Judt, Ewald, Komatz, Robert. 2006. Zur Entwicklung der Elektronischen Geldbörse in Europa. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (9): 621-630. (Details)
2005 Mayerhofer, Wolfgang, Koppe, Peter. 2005. Die Wahrnehmung von Handelsmarken aus der Sicht unterschiedlicher Zielgruppen . planung & analyse (3): 38-43. (Details)
  Mayerhofer, Wolfgang, Urbanski, Stephanie. 2005. Einsatz des Wissensmanagement- Instruments BibTechMon am Beispiel der Medienberichterstattung zum Thema Ernährung . transfer - Werbeforschung & Praxis (4): 2-8. (Details)
  Mayerhofer, Wolfgang, Gabler, Sandra. 2005. Einsatz und Akzeptanz von E-Learning Programmen am Beispiel Marketing der Wirtschaftsuniversität Wien. Wirtschaftswissenschaftliches Studium (WiSt) (11): 647-651. (Details)
  Mayerhofer, Wolfgang. 2005. Fundraising - Der Kampf um die Herzen und Brieftaschen (MAFO-Splitter). transfer - Werbeforschung & Praxis (4): 52-54. (Details)
  Chini, Tina Claudia, Ambos, Björn, Wehle, Katrin. 2005. The Headquarters-Subsidiary Trench: Tracing Perception Gaps within the Multinational Corporation. European Management Journal 23 (2): 145-153. (Details)
  Schweiger, Günter, Adrian, Gerlinde. 2005. Die Reklamemarke - Ein Werbemittel aus der Versenkung geholt. transfer - Werbeforschung & Praxis (1+2): 52-54. (Details)
  Schweiger, Günter. 2005. Zukunft durch Herkunft. transfer - Werbeforschung & Praxis (4): 41-42. (Details)
  Schweiger, Günter. 2005. 50 Jahre WWG: mit der Praxis - für die Praxis. transfer - Werbeforschung & Praxis (1+2): 32-33. (Details)
  Mayerhofer, Wolfgang. 2005. Anforderung von Lehrerinnen und Lehrern an Schulbuchverlage (MAFO-Splitter). transfer - Werbeforschung & Praxis (1+2): 58-59. (Details)
  Hofmann, E., Kamleitner, Bernadette, Kirchler, E. 2005. Soziale Vorstellungen über den Euro: Überblick über empirische Studien zur Währungsumstellung [Social representations about the Euro: An overview of empirical studies dealing with the currency change over]. Jahrbuch der Absatz- und Verbrauchsforschung 1 94-110. (Details)
  Stahl, Günter, Javidan, M., Brodbeck, F., Wilderom, C.. 2005. Cross-border transfer of knowledge: Cultural lessons from project GLOBE. Academy of Management Executive 19 59-76. (Details)
  Hofmann, Eva, Kamleitner, Bernadette, Kirchler, Erich. 2005. Soziale Vorstellungen über den (T)Euro – Überblick über empirische Studien zur Währungsumstellung. Jahrbuch der Absatz- und Verbrauchsforschung 1 94-110. (Details)
  Stahl, Günter, Caligiuri, P.. 2005. The effectiveness of expatriate coping strategies: The moderating role of cultural distance, position level, and time on the international assignment.. Journal of Applied Psychology 90 603-615. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Acquiring. bank und markt (5): 38-38. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Catalogue Banking. bank und markt (4): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Clienting. bank und markt (2): 38-38. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Corporate Culture. bank und markt (11): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Data Warehouse. bank und markt (6): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Issuing. bank und markt (9): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Kundenclubs. bank und markt (12): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Szenariotechnik. bank und markt (3): 42-42. (Details)
  Grant, David B., Teller, Christoph, Teller, Wolfgang. 2005. 'Hidden' opportunities and benefits in using web-based business-to-business surveys. International Journal of Market Research (former Journal of the Market Research Society) 47 (6): 641-666. (Details)
  Keusch, Florian. 2005. einBLICK. Hypothesen und Tests. transfer - Werbeforschung & Praxis 50 (3): 43-44. (Details)
  Keusch, Florian. 2005. einBLICK. Modelle und Konstrukte. transfer - Werbeforschung & Praxis 50 (1+2): 61-62. (Details)
  Ambos, Björn. 2005. Foreign Direct Investment in Industrial Research and Development: A Study of German MNCs. Research Policy. A Journal Devoted to Research Policy, Research Management and Planning 395-410. (Details)
  Mazanec, Josef. 2005. Tourism Research in a Nutshell: The "Tourism Knowledge Map". Tourism Review 60 (3): 6-11. (Details)
  Cornwell, B., Cui, C.C., Mitchell, Vincent-Wayne, Schlegelmilch, Bodo B., Dzulkiflee, A., Chan, J.. 2005. A Cross-cultural Study of the Role of Religion in Consumers´Ethical Positions. International Marketing Review 22 (5): 531-546. (Details)
  Judt, Ewald. 2005. Acquiring in Europa: Internationalisierung und neue Branchen. Karten-cards-cartes (2): 21-23. (Details)
  Ewing, M., Salzberger, T.; Sinkovics, R.. 2005. An Alternate Approach to Assessing Cross-Cultural Measurement Equivalence. Journal of Advertising, Spring 2005, Vol 34 (1), 17-36 (Details)
  Sinkovics, R.R., Penz, E., Ghauri, P.N.. 2005. Analysing qualitative data in international marketing research. Qualitative Market Research, 8, 1, 9-38 (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Guerilla-Marketing. bank und markt (10): 47-47. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Permission-Marketing. bank und markt (7): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2005. Bankmanagement-Glossar: Value-added Services. bank und markt (1): 46-46. (Details)
  Kotzab, Herbert/Teller, Christoph. 2005. Development and empirical test of a grocery retail instore logistics model. In: British Food Journal, Vol. 107 No. 8, pp. 594-605 (Details)
  Klausegger, C.. 2005. Evaluating Internet portals ¿ An empirical study of acceptance measurement based on the Austrian National Tourist Office's service portal. Special Issue on ¿Innovation, product and service development in hospitality and tourism¿ of ¿The Journal of Quality Assurance in Hospitality and Tourism¿ (Details)
  Floh, A., Koller, M.. 2005. Führen Kundenclubs zu Kundenbindung? Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel. Jahrbuch der Absatz- und Verbrauchsforschung, (2), S. 116-135 (Details)
  Haghirian, P. and Dickinger. A.. 2005. Identifying Success Factors for Mobile Marketing. Asia Pacific Advances in Consumer Research, Abstract. Volume 6 (Details)
  Strebinger, A.. 2005. Im Dschungel der Markenbewertung (Teil 1). MARKENARTIKEL (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2005. In Search for Global Advantage. European Business Forum 21 23-24. (Details)
  Judt, Ewald. 2005. Kartenzahlungsverkehr - quo vadis?. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (4): 229-239. (Details)
  Strebinger, A.. 2005. Marken-Modelle der Praxis: Typologisierung und Positionierung des Modellsangebots von Beratern, Agenturen und Marktforschungsinstituten. transfer Werbeforschung & Praxis, 50, 1/2, 2-6 (Details)
  Cui, C.C., Mitchell, Vincent-Wayne, Schlegelmilch, Bodo B., Cornwell, B.. 2005. Measuring Consumers Ethical Position in Austria, Britain, Brunei, Hong Kong and USA. Journal of Business Ethics 62 (1): 57-71. (Details)
  Mazanec, Josef A.. 2005. New Methodology for Analyzing Competitive Positions: A Demonstration Study of Travelers' Attitudes toward Their Modes of Transport. Tourism Analysis, Vol. 9 (4), 231-240 (Details)
  Pollach, I./Treiblmaier, H./Floh, A.. 2005. Online Fundraising for Nonprofit Organizations. Transactions on Advanced Research, 1 (2), S. 56-62. (Details)
  Schuster, U., Wöckl, J.. 2005. Optimal Defensive Strategies under Varying Consumer Distributional Patterns and Market Maturity. Journal of Economics and Management, Vol. 1, No. 2, pp. 187-206 (Details)
  Scharl, A., Dickinger, A. and Murphy, J.. 2005. Success Factors and Industry Diffusion of Mobile Marketing. Journal of Electronic Commerce Research and Applications, Volume 4, Issue 2, 159-173 (Details)
  Schlegelmilch, B.B., Pollach, I.. 2005. The Perils and Opportunities of Communicating Corporate Ethics. Journal of Marketing Management, 21, 3-4, 267-290 (Details)
2004 Mayerhofer, Wolfgang. 2004. Akzeptanz von e-Learning Programmen am Beispiel Marketing (MAFO-Splitter). transfer - Werbeforschung & Praxis (1): 44-45. (Details)
  Mayerhofer, Wolfgang, Mahnik, Nina. 2004. Akzeptanz von Markenerweiterungen . Marketing Journal (11): 28-31. (Details)
  Mayerhofer, Wolfgang, Mahnik, Nina. 2004. Die Bedeutung von Prospektbeilagen in Tageszeitungen und Slogans in Zeiten der Informationsüberlastung. transfer - Werbeforschung & Praxis (1): 20-23. (Details)
  Mayerhofer, Wolfgang, Hütter, Birgit, Schimpl, Bettina. 2004. Einflussfaktoren auf die Aufmerksamkeitsleistung von Anzeigen . transfer - Werbeforschung & Praxis (3): 24-27. (Details)
  Mayerhofer, Wolfgang, Mahnik, Nina . 2004. Extensionspotenzial von Automobilmarken: Beispiel Honda und Volkswagen . transfer - Werbeforschung & Praxis (3): 15-22. (Details)
  Mayerhofer, Wolfgang. 2004. Hängt die Verkaufbarkeit von Wohnungen vom Baustoff ab? (MAFO-Splitter). transfer - Werbeforschung & Praxis (4): 36-38. (Details)
  Madas, Robert, Dabic, Marina. 2004. Markenerweiterung - Kannibalisierung oder Stein der Weisen?. transfer - Werbeforschung & Praxis (1): 30-30. (Details)
  Chini, Tina Claudia. 2004. Interkulturelle Philosophie: Disziplin, Orientierung, Praxis? Ein Literaturbericht. polylog. Zeitschrift für Interkulturelles Philosophieren (12): 15-18. (Details)
  Schlegelmilch, Bodo B., Chini, Tina Claudia. 2004. Roll-out that Seized the Market. European Business Forum (19): 74-78. (Details)
  Pizam, A., Jeong, G.H., Reichel, A., van Bömmel, H., Lusson, J.M., Steynberg, L., State-Costache, O., Volo, S., Krösbacher, Claudia, Kucerova, J., Montmany, N.. 2004. The Relationship between Risk-Taking, Sensation-Seeking, and the Tourist Behavior of Young Adults: A Cross-Cultural Study. Journal of Travel Research 42 251-260. (Details)
  Thyne, Maree, Zins, Andreas. 2004. Designing and Testing a Guttman-Type Social Distance Scale for a Tourism Context. Tourism Analysis 8 (2): 129-135. (Details)
  Stahl, Günter, Cerdin, J.-L.. 2004. Global careers in French and German multinational corporations.. Journal of Management Development 23 885-902. (Details)
  Kirchler, Erich, Daniela, Reiter, Hofmann, Eva, Kastlunger, Barbara, Pelzer, Karin, Steinmaurer-Oos, Ursula. 2004. Kundenbindung im Bankensektor. Eine Prüfung des Investment-Modells in sechs EU-Ländern. Wirtschaftspsychologie 6 (4): 37-44. (Details)
  Judt, Ewald, Aigner, Barbara. 2004. Bankmanagement-Glossar: Assessment Center. bank und markt (1): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2004. Bankmanagement-Glossar: Complaints Management. bank und markt (7): 47-47. (Details)
  Judt, Ewald, Aigner, Barbara. 2004. Bankmanagement-Glossar: Kano-Modell. bank und markt (2): 47-47. (Details)
  Judt, Ewald, Aigner, Barbara. 2004. Bankmanagement-Glossar: Qualitätsmanagement. bank und markt (10): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2004. Bankmanagement-Glossar: USP. bank und markt (4): 47-47. (Details)
  Judt, Ewald, Österreicher, René. 2004. Maestro-Austausch in Österreich: Mit dem Chip zur "Allzweckwaffe". Karten-cards-cartes (4): 42-44. (Details)
  Judt, Ewald. 2004. Maut in Österreich: "Post Pay" geht mit allen Karten. Karten-cards-cartes (3): 31-33. (Details)
  Judt, Ewald, Österreicher, René. 2004. Neue Maestro Kartengeneration. Banktechnik (12): 26-28. (Details)
  Judt, Ewald, Komatz, Robert. 2004. Stammkundenprogramme mittels Bankkarten. Banktechnik (5): 18-21. (Details)
  Keusch, Florian. 2004. einBLICK. Messniveaus. transfer - Werbeforschung & Praxis 49 (4): 39-40. (Details)
  Keusch, Florian. 2004. einBLICK. Stichprobenziehung. transfer - Werbeforschung & Praxis 49 (3): 43-44. (Details)
  Treiblmaier, H., Pollach, I., Floh, A. und Kotlowski, M.. 2004. A Conceptual Framework for E-Branding Strategies in the Non-Profit Sector. Journal of International Technology and Information Management 13(3) , pp. 143-156 (Details)
  Wöber, Karl W. and Daniel R. Fesenmaier. 2004. A Multi-Criteria Approach to Destination Benchmarking: A Case Study of State Tourism Advertising Programs in the United States. Journal of Travel and Tourism Marketing, 16(2/3), 1-18 (Details)
  Scharl, A., Wöber, K.W. and C. Bauer. 2004. An Integrated Approach to Measure Web Site Effectiveness in the European Hotel Industry. Information Technology & Tourism, Vol. 6 (4), pp. 257-271 (Details)
  Treiblmaier, H., Joechlinger, H., Floh, A.,. 2004. Assessing the Potentials of Mobile Commerce Applications: A Quantitative Survey in the Agricultural Sector. International Journal of Mobile Communications, 2(2), S. 171-186 (Details)
  Judt, Ewald, Aigner, Barbara. 2004. Bankmanagement-Glossar: Customer Lifetime Value. bank und markt (9): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2004. Bankmanagement-Glossar: Relationship Marketing. bank und markt (6): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2004. Bankmanagement-Glossar: Strukturvertrieb. bank und markt (11): 46-46. (Details)
  Judt, Ewald. 2004. Barzahlungen versus bargeldlose Kartenzahlungen am POS aus risikopolitischer Sicht. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (4): 281-288. (Details)
  Mayerhofer, Wolfgang. 2004. Einfluss des Herkunftslandes - Country-of-Origin-Effekt (MAFO-Splitter). transfer - Werbeforschung & Praxis (3): 40-42. (Details)
  Van Deusen, C. A., Jones, G., Mueller, C. B., Ricks, D. A., Schlegelmilch, B.B.. 2004. Information and Communication Technology in the International Business Classroom: Comparing Faculty and Student Perspectives. Journal of Teaching in International Business, 15, 4, 5-21 (Details)
  Penz, E., Meier-Pesti, K. Kirchler, E.. 2004. It's practical, but no more controllable: social representations of the electronic purse in Austria. Journal of Economic Psychology, 25, 771-787 (Details)
  Schweiger, Günter, Puaschunder, Julia, Kirchler, E.. 2004. Länderimagevergleich Österreich - Deutschland - Schweiz in Australien. transfer - Werbeforschung und Praxis, Heft 1 (Details)
  Schlegelmilch, B.B., Ambos, B.. 2004. Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis. Journal of Strategic Marketing, 12, 1, 57-68 (Details)
  Ambos, Björn, Reitsperger, Wolf. 2004. Offshore Centers of Excellence: Social Control and Success. Management International Review (MIR) 44 (2): 51-65. (Details)
  Schlegelmilch, B.B., Cornwell, B.T., Babakus, E., Mitchell, V.. 2004. Reactions to Unethical Consumer Behavior Across Six Countries. Journal of Consumer Marketing, 21, 4, 254-263 (Details)
  Ambos, B., Schlegelmilch, B.B.. 2004. The Use of International R&D Teams - An Empirical Investigation of Selected Contingency Factors. Journal of World Business, 39, 2, 37-48 (Details)
2003 Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glosssar: Asymmetrische Kryptographie. bank und markt (8): 46-46. (Details)
  Mayerhofer, Wolfgang. 2003. Akzeptanz von Ausgaben des Staates für Forschung und Entwicklung (MAFO-Splitter). transfer - Werbeforschung & Praxis (2): 30-33. (Details)
  Kurz, Helmut, Körmendi, Lisa. 2003. Der Universitätslehrgang für Werbung und Verkauf und seine Konkurrenten aus Sicht der österreichischen Wirtschaftspraxis. transfer - Werbeforschung & Praxis (2): 38-40. (Details)
  Mayerhofer, Wolfgang, Kantor, Marion, Rührer, Edith. 2003. Einfluss von Gestaltungsfaktoren auf die Wirkung von Werbemaßnahmen und standardisierte Verfahren zur Überprüfung der Werbewirkung . transfer - Werbeforschung & Praxis (4): 80-14. (Details)
  Mayerhofer, Wolfgang. 2003. Einflussfaktoren auf das Verarbeitungsmuster von Bildern im Rahmen der Nonverbalen Imagemessung (MAFO-Splitter) . transfer - Werbeforschung & Praxis (3): 52-53. (Details)
  Mayerhofer, Wolfgang, Kronschläger, Helene. 2003. Einflussfaktoren auf die Betrachtungsdauer von Anzeigen . transfer - Werbeforschung & Praxis (2): 30-33. (Details)
  Simon, Bernd, Haghirian, Parissa, Schlegelmilch, Bodo B.. 2003. Enriching Global Marketing Education with Virtual Classrooms: An Effectiveness Study. Marketing Education Review 12 (3): 27-39. (Details)
  Schnedlitz, Peter, Haller, Thomas . 2003. Ethik im Handel. Transfer. Werbeforschung und Praxis 200 (3): 18-22. (Details)
  Schlegelmilch, Bodo B., Ambos, Björn, Chini, Tina. 2003. Mercati globali,"reverse knowledge" e Corporate Governance. Symphonya Emerging Issues in Management 2 1-7. (Details)
  Kirchler, Erich, Hofmann, Eva. 2003. Book Review. The Psychology of Economic Decisions. Rationality and Well-Being. Journal of Socio-Economics 32 711-720. (Details)
  Kirchler, Erich, Hofmann, Eva, Muehlbacher, Stephan, Berti, Chiara. 2003. Konflikte in Organisationen: Erprobung eines Instrumentes zur Messung von Einflusstaktiken. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 42 80-88. (Details)
  Judt, Ewald, Zimmerl, Peter. 2003. 35 Jahre Debitkarten - 5 Jahre Maestro-Karten in Österreich. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (9): 665-671. (Details)
  Judt, Ewald, Komatz, Robert. 2003. @Quick = Quick im Internet. Banktechnik (5): 22-22. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Basel II. bank und markt (1): 40-41. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Conjoint Measurement. bank und markt (10): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Corporate Governance. bank und markt (6): 42-42. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Digitale Signatur. bank und markt (11): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Electronic Purse. bank und markt (9): 46-46. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Loyalty Programs. bank und markt (3): 40-41. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Multi Channel Banking. bank und markt (4): 34-35. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Outsourcing. bank und markt (5): 50-50. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Rating. bank und markt (2): 42-43. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Six Sigma. bank und markt (7): 43-43. (Details)
  Judt, Ewald, Aigner, Barbara. 2003. Bankmanagement-Glossar: Wissensmanagement. bank und markt (12): 41-41. (Details)
  Reutterer, Thomas. 2003. Bestandsaufnahme und aktuelle Entwicklungen bei der Segmentierungsanalyse von Produktmärkten. Journal für Betriebswirtschaft (JfB) 53 (2): 52-74. (Details)
  Judt, Ewald. 2003. Der eurocheque: 1968-2001 - ein Nachtrag. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (2): 136-137. (Details)
  Judt, Ewald. 2003. Haben Maestro-Karten ausreichende Limits?. thinking Cards (10): 3-3. (Details)
  Judt, Ewald. 2003. Lkw-Maut in österreich: vollautomatisch per Karte. Karten-cards-cartes (4): 10-11. (Details)
  Judt, Ewald. 2003. Maestro: Sichere Code-Verwendung bei Zahlen & Bargeldbezug. Banktechnik (2): 14-15. (Details)
  Meyer, D., Buchta, Ch., Karatzoglou, A., Leisch, F., Hornik, K.. 2003. A simulation framework for heterogeneous agents. Computational Economics, 22 (2): 285-301 (Details)
  Mild, A., Reutterer, T.. 2003. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Journal of Retailing and Consumer Services, 10, 3, 123-133 (Details)
  Schlegelmilch, B.B., Ambos, B., Chini, T.C.. 2003. Are you Ready to Learn from your Offshore Affiliates?. European Business Forum, 16, 4, 50-54 (Details)
  Diamantopoulos, A., Schlegelmilch, Bodo B., Sinkovics, Rudolf, Bohlen, G.M.. 2003. Can Socio-Demographics still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research 56 (6): 465-480. (Details)
  Schweiger, Günter, Wohlschlager, Nicole. 2003. Der Universitätslehrgang für Werbung und Verkauf aus Sicht seiner Teilnehmerinnen und Teilnehmer. transfer - Werbeforschung und Praxis, Heft 3 (Details)
  Korunka, C., Carayon, P., Sainfort, F., Scharitzer, D.. 2003. Employees' strain and job satisfaction related to an implementation of quality in a public service organization. Work and Stress, 17, 1, 52-72 (Details)
  Scheuch, Fritz. 2003. Eventmarketing. der markt, 2/2003, 165, 89-101 (Details)
  Wöber, Karl W.. 2003. Information Supply in Tourism Management by Marketing Decision Support Systems. Tourism Management, 24, 3, 241-255 (Details)
  Salzberger, T.. 2003. Information: When Gaps Can Be Bridged. Rasch Measurement Transactions, 17, 3, 910-911, ISSN 10510796 (Details)
  Schlegelmilch, B.B., Chini, T. C.. 2003. Knowledge Transfer Between Marketing Functions in Multinational Companies: A Conceptual Model. International Business Review, 12, 2, 215-232 (Details)
  Buchta, Christian, Dolnicar, Sara. 2003. Learning by Simulation - Computer Simulations for Strategic Marketing Decision Support in Tourism. International Journal of Tourism Sciences, 3, 1, 65-78 (Details)
  Dickinger, A., Haghirian, P., Schlegelmilch, B.B.. 2003. M-Marketing - Ein Ausblick auf die Zukunft des Marketing. Der Markt, Special Issue on E- and M-Commerce, 166/167, 3+4, 107-116 (Details)
  Scheuch, Fritz. 2003. Marketing für Regionen: Vom Grätzelfest zur Zielregion. der markt, 1/2003, 164, 45-57 (Details)
  Korunka, C., Sonnek, A., Scharitzer, D.. 2003. Mitarbeiter- und Kundenzufriedenheit in öffentlichen Organisationen. Eine Längsschnittstudie bei der Einführung von New Public Managment. Zeitschrift für Arbeits- und Organisationspsychologie, 47, 4, 1-14 (Details)
  Schweiger, Günter, Zenz, Silke. 2003. Mystery Shopping - Mysterium oder Hilfsmittel zur Verbesserung der Unternehmensrentabilität. transfer - Werbeforschung und Praxis, Heft 2 (Details)
  Schlegelmilch, B.B.. 2003. New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle. Transfer - Werbeforschung und Praxis, 48, 2, 20-21 (Details)
  Korunka, C., Scharitzer, D., Sainfort, F., Carayon, P.. 2003. Quality in the public sector: The employees' perspective. Total Quality Management, 14, 5, 541-552 (Details)
  Wöber, Karl W., Hwang, Yeong-Hyeon, Fesenmaier, Daniel R.. 2003. Services and functions provided by European city tourist offices: A longitudinal study. International Journal of Tourism Research, 5, 1, 13-27 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Kreuz, P.. 2003. Strategic Innovation: The Construct, its Drivers and its strategic Outcomes. Journal of Strategic Marketing, 11, 2, 117-132 (Details)
  Buchta, C., Meyer, D., Mild, A., Pfister, A., Taudes, A.. 2003. Technological Efficiency and Organizational Inertia: A Model of the Emergence of Disruption. Computational and Mathematical Organization Theory, 9, 2, 127-146 (Details)
  Schlegelmilch, B.B.. 2003. The Anatomy of an International Marketing Journal. Journal of International Marketing, 11, 1, 2-7 (Details)
  Stöttinger, B., Penz, E.. 2003. The Demand for Counterfeits: Are Consumers across Borders Triggered by the same Motives?. Akademija MM, 6, 10, 81-90 (Details)
  Mild, A., Reutterer, T.. 2003. Une approche de filtrage collaboratig mise au point pour prédire des achats intercatégories basée sur des paniers de données binaires. Recherche et Applications en Marketing, 18, 4 (Details)
  Mild, A., Reutterer, T.. 2003. Une approche de filtrage collaborating mise au point pour prédire des achats intercatégories basée sur des paniers de données binaires. Recherche et Applications en Marketing, 18, 4, 81-95 (Details)
  Dolnicar, Sara. 2003. Using Cluster Analysis for Market Segmentation - Typical Misconceptions, Established Methodological Weaknesses and Some Recommendations for Improvement. Australasian Journal of Market Research, 11, 2, 5-12 (Details)
  Kotzab, Herbert/Teller, Christoph. 2003. Value-adding partnerships and co-opetition models in the grocery industry. International Journal of Physical Distribution and Logistics Management, 33, 3, 268-281 (Details)
  Schweiger, Günter, Krestan-Schön, P.. 2003. Von der Großtrappe zu Adam & Eva - Integrierte Kommunikation für eine Dienstleistungsmarke. transfer - Werbeforschung und Praxis, Heft 3 (Details)
  Kastner, M.. 2003. Was zählt wirklich?. ÖGAF-Tourimus-MEMO, Februar 2003, 4-8 (Details)
  Dolnicar, Sara, Leisch, Friedrich. 2003. Winter Tourist Segments in Austria - Identifying Stable Vacation Styles for Target Marketing Action. Journal of Travel Research, 41, 3, 281-193 (Details)
2002 Mayerhofer, Wolfgang, Reisinger, Heribert, Milchram, Melanie. 2002. Der Einsatz prominenter Produktbefürworter in der Werbung - Eine empirische Studie. transfer - Werbeforschung & Praxis (4): 35-40. (Details)
  Kirchler, Erich, Rodler, Christa, Haupt, Barbara, Hofmann, Eva. 2002. Zum Commitment von Bankkunden. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 41 138-143. (Details)
  Judt, Ewald, Gruber, Edith. 2002. 30 Jahre POS-Terminals - 15 Jahre Bankomat-Kassen in Österreich. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (4): 299-396. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Balanced Scorecard. bank und markt (1): 36-37. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Biometrie. bank und markt (12): 38-39. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Brand Management. bank und markt (4): 43-44. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: CEPS. bank und markt (9): 40-41. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Change Management. bank und markt (6): 30-31. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Coaching. bank und markt (8): 37-38. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: CRM - Customer Relationship Management. bank und markt (2): 40-41. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: EMV. bank und markt (7): 38-39. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Interchange Fee. bank und markt (5): 36-37. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Kundenfokusgruppen. bank und markt (11): 48-48. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Mystery Shopping. bank und markt (3): 42-43. (Details)
  Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Open Space Event. bank und markt (10): 42-43. (Details)
  Judt, Ewald, Gruber, Edith. 2002. Bankomat-Kassenmodul in Zapfsäulen. ATG Tankstellen- und Werkstättenjournal (3): 18-19. (Details)
  Judt, Ewald, Komatz, Robert. 2002. Bonusprogramme und Bankkarten - ein Trend zur Verschmelzung. Karten-cards-cartes (4): 14-17. (Details)
  Judt, Ewald. 2002. Markenführung bei Europay Austria: Logo-Familie vereinheitlicht. Karten-cards-cartes (2): 12-14. (Details)
  Judt, Ewald. 2002. Quick - eine Erfolgsstory. Banktechnik (10): 38-39. (Details)
  Schuh, A.. 2002. 'Wirtschaftlichkeit' als Verkaufsargument: Einsatzvoraussetzungen, Darstellung und Vermittlung im Business-to-Business-Marketing. Der Markt, 41/160, 1, 27-35 (Details)
  Dimitriadou, E., Dolnicar, S., Weingessel, A.. 2002. An examination of indexes for determining the number of clusters in binary data sets. Psychometrika, 67, 1, 137-160 (Details)
  Schlegelmilch, B.B.. 2002. Comments on Shelby D. Hunt's A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Journal of Marketing Mangagement, 18, 1-2, 221-227 (Details)
  Zins, Andreas H.. 2002. Consumption emotions, experience quality and satisfaction: a structural analysis for complainers versus non-complainers. Journal of Travel and Tourism Marketing, 12, 2/3, 3-18 (Details)
  Wöber, Karl W.. 2002. Das Internet als Transportmittel touristischer Marktforschungsinformationen. Tourismus Journal, 6, 1, 25-48 (Details)
  Korunka, C., Sonnek, A., Scharitzer, D., Carayon, P., Hoonaker, P.. 2002. Die wahrgenommene Kundenorientierung der Mitarbeiter in der öffentlichen Verwaltung. Der Markt, 41, 163, 144-157 (Details)
  Skarmeas, D., Katsikeas, C., Schlegelmilch, B.B.. 2002. Drivers of Commitment and its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective. Journal of International Business Studies, 33, 4, 757-783 (Details)
  Schweiger, Günter, Menches, Barbara. 2002. Eine exploratorische Untersuchung der Herstellungskompetenz Wiens in ausgewählten Produktbereichen. transfer - Werbeforschung und Praxis, Heft 4 (Details)
  Mazanec, Josef A., Elrod, T., Russell, G. J., Shocker, A. D., Andrews, R. L., Bayus, B. L., Douglas Caroll, J., Johnson, R. M., Kamakura, W. A., Lenk, P., Rao, V. R., Shankar, V.. 2002. Inferring Market Structure from Customer Response to Competing and Complementary Products. Marketing Letters, 13, 3, Special Issue on Choice Modeling, 219-230 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2002. Information and Communication Technologies in Tertiary Education: A 'Consumer' Perspective. Marketing Education Review, 12, 2, 63-72 (Details)
  Mazanec, Josef A.. 2002. Introducing Learning and Adaptivity into Web-Based Recommender Systems for Tourism and Leisure Services. Tourism Review / Zeitschrift für Tourismus, 57, 4, 8-14 (Details)
  Schlegelmilch, B.B., Penz, E.. 2002. Knowledge Management in Marketing. The Marketing Review, 3, 5-19 (Details)
  Bauernfeind, Ulrike. 2002. Mehrsprachigkeit und Interaktivität als Erfolgsfaktoren von Tourismus Web Sites. ÖGAF Tourismus-MEMO, September 2002, 7-10 (Details)
  Sinkovics, R., Stöttinger, B., Schlegelmilch, B.B., Ram, S.. 2002. Reluctance to Use Technology-Related Products: Development of a Technophobia Scale. Thunderbird International Business Review, 44, 4, 477-494 (Details)
  Dolnicar, Sara. 2002. Review of Data-Driven Market Segmentation in Tourism. Journal of Travel and Tourism Marketing, 12, 1, 1-22 (Details)
  Kreuz, P., Foerster, A.. 2002. Strategie: Wie Marketing die Zukunft gestaltet. Absatzwirtschaft, 7, 24-29 (Details)
  Mazanec, Josef A.. 2002. Tourists' Acceptance of Euro Pricing: Conjoint Measurement with Random Coefficients. Tourism Management, 23, 3, 245-253 (Details)
  Strebinger, Andreas. 2002. Wer zu spät markiert, den bestraft das Leben. transfer - Werbeforschung und Praxis, 47, 2, 8-14 (Details)
  Mayerhofer, Wolfgang. 2002. Wirkung von Werbung in Skigebieten. transfer - Werbeforschung und Praxis 2/2002 (Details)
2001 Judt, Ewald. 2001. Maestro und der Euro: Terminal-Umstellung in Österreich. Karten-cards-cartes (3): 32-36. (Details)
  Stöttinger, B., Holzmüller, H.H.. 2001. Cross-National Stability of an Export Performance Model - A comparative Study of Europe and the U.S.. Management International Review, 41, 1, 7-28 (Details)
  Mayerhofer, Wolfgang. 2001. Das Sammeln von Münzen - Leidenschaft oder Verbrauch von verfügbaren Eigentum für nicht lebensnotwendige Produkte?. transfer. Werbeforschung und Praxis, 4 (Details)
  Schnedlitz, Peter/Teller, Christoph. 2001. Der EuroCalculus® zur Planung der Wechselgeldbestände bei der Euro-Einführung. Der Markt, 2-3, 98-109 (Details)
  Salzberger, T., Sinkovics, R.R., Schlegelmilch, B.B.. 2001. Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung. Jahrbuch der Absatz- und Verbrauchsforschung 47, 2, 190-209 (Details)
  Strebinger, Andreas. 2001. Die Markenpersönlichkeit und das Ich des Konsumenten: Von der Rolle des Selbst in der Markenwahl. Transfer. Werbeforschung und Praxis, 46, 3, 19-24 (Details)
  Klausegger, Claudia, Steiner, G.. 2001. Electronic Banking - Empirische Analyse der Akzeptanz und des Nutzungsverhaltens von Internet Banking. Journal für Betriebswirtschaft, 16-27 (Details)
  Maria, Madlberger/Kotzab, Herbert. 2001. European Retailing in E-Transition? An Empirical Evaluation of Web-based Retailing - Indications from Austria. International Journal of Physical Distribution & Logistics Management, 31, 6 (Details)
  Dolnicar, Sara. 2001. Hoffentlich keine bösen Überraschungen! - Einblicke in die Wünsche und Ängste unserer Hotelgäste. ÖGAF-Tourismus.MEMO, Dezember 2001, 4-10 (Details)
  Mueller, C.B., Jones, G., Ricks, D.A., Schlegelmilch, B.B., Van Deusen, C.A.. 2001. Information and Communication Technology in the Classroom: An Empirical Study with an International Perspective. Journal of Teaching in International Business, 12, 9, 21-41 (Details)
  Holzmüller, H.H., Stöttinger, B.. 2001. International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. International Business Review, 10, 6, 597-614 (Details)
  Sinkovics, R.R., Holzmüller, H.H.. 2001. National Differences in Materialism - Using Alternative Research Strategies to Explore the Construct. Journal of International Consumer Marketing, 13, 2, 103-134 (Details)
  Mazanec, Josef A.. 2001. Neural Market Structure Analysis: Novel Topology-Sensitive Methodology. European Journal of Marketing, Special Issue on Computer Modelling in Marketing Management, 35, 7-8, 894-914, guest-edited by L. Moutinho (Details)
  Mayerhofer, Wolfgang. 2001. Personalmarketing: High Potentials. transfer - Werbeforschung und Praxis, 2 (Details)
  Zins, Andreas. 2001. Relative attitudes in customer loyalty models: some experiences in the commercial airline industry. International Journal of Service Industry Management, 12, 3, 269-294 (Details)
  Madlberger, Maria/Kotzab, Herbert. 2001. State of the Art of Electronic Retailing in Austria. EM-Electronic Markets, 11, 1, 01/2001 (Details)
  Stöttinger, B.. 2001. Strategic Export Pricing - A Long and Winding Road.... Journal of International Marketing, 9, 1, 40-63 (Details)
  Kreuz, P., Schlegelmilch, B.B.. 2001. The Future of Speech Recognition Technology. The E Business, 1, 121-123 (Details)
  Allinger, Karl. 2001. Tourism Economics. Tourismus Journal, 5, 2, 274-276 (Details)
  Zins, Andreas. 2001. Two means to the same end: hierarchical value maps in tourism - Comparing the association pattern technique with direct importance ratings. Tourism Analysis, 119-123 (Details)
  Scheuch, Fritz. 2001. Warum nur ein 'Steinway' ein 'Steinway' ist: Adjunktivität als Erklärungsansatz für seltene, attraktive und wertvolle Produkte. der markt, 1/2001, 156, 15-30 (Details)
2000 Mazanec, Josef. 2000. Mastering Unobserved Heterogeneity in Tourist Behavior Research. Tourism Analysis 5 (2-4): 171-176. (Details)
  Judt, Ewald, Scholz, Alfred. 2000. 35 Jahre Geldausgabeautomat - 20 Jahre Bankomat in Österreich. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (10): 839-846. (Details)
  Judt, Ewald, Bödenauer, Walter. 2000. 50 Jahre Kreditkarte - 20 Jahre MasterCard in Österreich. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (10): 829-837. (Details)
  Judt, Ewald, Meth, Thomas. 2000. Card City in Österreich: auf dem Weg zur bargeldlosen Stadt. Karten-cards-cartes (3): 18-25. (Details)
  Judt, Ewald. 2000. Der eurocheque: 1968-2001. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (4): 291-298. (Details)
  Judt, Ewald. 2000. Kartenmarkt USA: Die Debitkarten kommen. Karten-cards-cartes (2): 19-23. (Details)
  Judt, Ewald. 2000. Maestro als Debit-Brand in Österreich. Betriebswirtschaftliche Blätter (6): 276-278. (Details)
  Judt, Ewald. 2000. Zur strategischen Bedeutung der Interchange Fee. Karten-cards-cartes (1): 20-24. (Details)
  Dolnicar, Sara, Leisch, F.. 2000. Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity. Tourism Analysis, 5, 2-4, 163-170 (Details)
  Wöber, Karl. 2000. Benchmarking Hotel Operations on the Internet: A Data Envelopment Analysis Approach. Information Technology and Tourism, 3, 3-4, 195-212 (Details)
  Mayerhofer, Wolfgang. 2000. Beurteilung von Tankstellenshops. Werbeforschung und Praxis, 4 (Details)
  Haghirian, P.. 2000. Can Japan Compete, Review. IFAS (Interdisciplinary Research Institute for Asian Studies)-Forum 2/2000 (Details)
  Strebinger, Andreas, Hoffmann, Sabine, Schweiger, Günter, Otter, Thomas. 2000. Coinjointanalyse und Hemisphärizität: Die Wirkung von Präsentationsformats und Involvement auf die Vorhersagevalidität der Coinjointanalyse. Marketing Zeitschrift für Forschung und Praxis, 22, 1, 55-74 (Details)
  Hackl, P., Scharitzer, D., Zuba, R.. 2000. Customer Satisfaction in the Austrian Food Retail Market. Total Quality Management 11(7): 999-1006 (Details)
  Klausegger, Claudia, Scharitzer, Dieter. 2000. Der Bürger als Kunde - Spezifika öffentlicher Kundenbeziehungen am Beispiel einer Analyse der Kundenzufriedenheit bei Finanzämtern. Jahrbuch der Absatz- und Verbrauchsforschung, 3, 280-300 (Details)
  Schlegelmilch, B.B.. 2000. Editorial: Is the Grass Really Greener on the Other Side?. Journal of Marketing Management, 16, 6, 675-678 (Details)
  Mayerhofer, Wolfgang. 2000. Einflussfaktoren auf den Alkoholkonsum. Werbeforschung und Praxis, 2 (Details)
  Gnoth, J., Zins, Andreas H., Lengmüller, R., Boshoff, C.. 2000. Emotions, mood, flow and motivations to travel. Journal of Travel and Tourism Marketing, 2000/9 (3), 23-34 (Details)
  Schnedlitz, Peter/Madlberger, Maria. 2000. Entwicklungstendenzen im Ladenbau aus der Sicht des Handels. Eine empirische Untersuchung. Transfer. Werbeforschung und Praxis, Heft 4/2000, 32-36 (Details)
  Klausegger, Claudia, Sinkovics, R.R.. 2000. Freiwilliges Blutspendeverhalten - Analyse und Bestimmungsgründe Sozial Motivierten Verhaltens. Der Markt, 39 (154/3), 123-136 (Details)
  Bendl, Regine. 2000. Gendering Organization Studies: A Guide for Reading Gender Subtexts in Organizational Theories. Finish Journal of Business Economics, 373-393 (Details)
  Schuh, Arnold. 2000. Global Standardization as a Success Formula for Marketing in Central Eastern Europe?. Journal of World Business, 35, 2, 133-148 (Details)
  Schnedlitz, Peter. 2000. Good bye Turin, hallo Internet. Key Account, 8 (Details)
  Schnedlitz, Peter. 2000. Hauszustellung setzt sich nur schleppend durch. Key Account, 15 (Details)
  Sinkovics, R.R., Schlegelmilch, B.B.. 2000. Marketing Academics in Austria, Germany and Switzerland: Humboldt's Ideals Give Way to Performance Pressure. Journal of Marketing Management, 16, 6, 745-759 (Details)
  Wöber, Karl W., Grabler, Klaus, Jeng, J.-M.. 2000. Marketing Professionalism of Cultural Institutions in Europe. Journal of Euromarketing, 9, 4, 33-55 (Details)
  Sinkovics, R., Klausegger, C., Floh, A.. 2000. Messung der Dienstleistungsqualität unfreiwilliger Dienstleistungen. Zeitschrift für Absatzwirtschaft und Marketing, der Markt, 39, 155, 163-178 (Details)
  Schnedlitz, Peter. 2000. Nachlese zum ZEV-Jubiläumsfest. Key Account, 11 (Details)
  Scharitzer, Dieter, Korunka, C.. 2000. New Public Management: Evaluation of Success of TQM and Change Management Interventions in Public Services from the Employees and Customers. Total Quality Management, 11, 7 (Details)
  Stöttinger, B., Schlegelmilch, B.B.. 2000. Psychic Distance - A Concept Past its Due Date?. International Marketing Review, 17, 2, 169-173 (Details)
  Scharitzer, Dieter, Kollarits, H.. 2000. Satisfied Customers - Profitable Customer Relationships. Total Quality Management, 11, 7 (Details)
  Reutterer, Thomas, Natter, Martin. 2000. Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks. Computers & Operations Research. Special Issue on Neural Networks for Business Applications, 27, 11-12, 1227-1247 (Details)
  Wöber, Karl W.. 2000. Standardizing European City Tourism Statistics. Annals of Tourism Research, 27, 1, 51-68 (Details)
  Schlegelmilch, B.B., Ram, S.. 2000. The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation. Journal of Global Marketing, 13, 3, 111-125 (Details)
  Reutterer, Thomas, Kotzab, Herbert. 2000. The Use of Conjoint-Analysis for Measuring Preferences in Supply Chain Design. Industrial Marketing Management, 29, 1, 27-35 (Details)
  Wöber, Karl W., Gretzel, U.. 2000. Tourism Managers' Adoption of Marketing Decision Support Systems. Journal of Travel Research, 39, 2, 172-181 (Details)
  Kurz, Helmut, Grösswang, Bettina. 2000. Ursachen für die Akzeptanz von kommerziellen und universitären Websites. Transfer. Zeitschrift für Forschung und Praxis, Heft 4 (Details)
  Schweiger, Günter, Strebinger, Andreas, Hoffmann, Sabine, Otter, Thomas. 2000. Zur Realitätsnähe der Coinjointanalyse: Der Effekt von Präsentationsformat, Involvement und Hemisphärizität auf die subjektive Beurteilung der Aufgabe durch die Auskunftsperson und die Vorhersagevalidität. Marketing. Zeitschrift für Forschung und Praxis, 22, 1, 55-74, C.H.Beck-Vahlen, München (Details)
1999 Judt, Ewald. 1999. Karten in Österreich. à la card aktuell (22-23): 321-324. (Details)
  Judt, Ewald. 1999. Maestro in Österreich. Karten-cards-cartes (3): 28-32. (Details)
  Kotzab, Herbert, Reutterer, Thomas. 1999. Anforderungen an Logistik-Systeme aus Anwendersicht - Eine empirische Studie mit Hilfe der Conjoint-Analyse. Logistik Management, 1, 3, 181-197 (Details)
  Salzberger, T., Sinkovics, R.R., Schlegelmilch, B.B.. 1999. Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches. Australasian Marketing Journal, 7, 2, 23-38 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 1999. Der Kauf gefälschter Markenprodukte: Die Lust auf das Verbotene. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 196-208 (Details)
  Schlegelmilch, Bodo B., Götze, Elisabeth. 1999. Marketing-Ethik am Beginn des 2. Jahrtausends. Marketing Zeitschrift für Forschung und Praxis, 21, 1, 25-37 (Details)
  Kotzab, Herbert, Reutterer, Thomas. 1999. The Design of logistics systems by logistics practitioners - Optimal results by the use of the conjoint analysis?. Slovenian Journal of Marketing, 5, 3, 43-53 (Details)
1998 Judt, Ewald. 1998. Aus Eurocard wird MasterCard. Karten-cards-cartes (3): 22-26. (Details)
  Judt, Ewald. 1998. Chipkarte statt Bargeld. Computer Kommunikativ (3): 16-19. (Details)
  Judt, Ewald. 1998. Die Zukunft des kartengestützten Zahlungsverkehrs. Key Account (15): 6-6. (Details)
  Judt, Ewald. 1998. Karten als Bankgeschäft - von den Anfängen zum Standard. bank und markt (1): 54-56. (Details)
  Judt, Ewald. 1998. Maestro - die universelle, weltweite elektronische Debitfunktion. Österreichische Sparkassenzeitung (SpKZ) (8): 317-321. (Details)
  Judt, Ewald, Bödenauer, Walter, Andlinger, Paul. 1998. SET als Internet-Zahlungsprozedur. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (10): 773-777. (Details)
  Judt, Ewald. 1998. Zahlungskarten mit Chiptechnologie. betrieb & markt (4): 5-5. (Details)
  Stöttinger, B., Schlegelmilch, B.B.. 1998. Explaining Export Development through Psychic Distance: Enlightening or Elusive?. International Marketing Review, 15, 5, 357-372 (Citation of Excellence Award) (Details)
  Schlegelmilch, B.B., Sinkovics, R.R.. 1998. Marketing in the Information Age: Can We Plan for an Unpredictable Future?. International Marketing Review, 15, 3, 162-170 (Highly Commended Award) (Details)
1997 Judt, Ewald. 1997. Die Elektronische Geldbörse in Österreich. Betriebswirtschaftliche Blätter (7): 313-316. (Details)
  Judt, Ewald. 1997. Ein Grand Slam-Turnier kann heute jeder gewinnen - eine Eurocard-Promotion. Karten-cards-cartes (1): 29-30. (Details)
  Judt, Ewald. 1997. Europay Austria als Drehscheibe kartengesteuerter Zahlungsverkehrssysteme. Österreichische Sparkassenzeitung (SpKZ) (6): 262-266. (Details)
  Judt, Ewald, Oberleitner, Michael , Scholz, Alfred. 1997. Geldausgabeautomaten in Österreich: das Bankomat-Service. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (12): 975-982. (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Love, A.. 1997. Characteristics Affecting Charitable Donations: Empirical Evidence from Britain. Journal of Marketing Practice: Applied Marketing Science, 3, 1, 14-28 (Citation of Excellence Award) (Details)
  Love, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1997. Responses to Different Charity Appeals: The Impact of Donor Characteristics on the Amount of Donations. European Journal of Marketing, 31, 8, 548-560 (Details)
  Schlegelmilch, B.B.. 1997. The Relative Importance of Ethical and Environmental Screening: Implications for the Marketing of Ethical Investment Funds. International Journal of Bank Marketing, 15, 2, 48-53 (Highly Commended Award) (Details)
1996 Judt, Ewald. 1996. Chiptechnologie. S-Journal (4): 18-19. (Details)
  Judt, Ewald. 1996. Die ec-Karte mit Chip in Österreich. bank und markt (1): 11-11. (Details)
  Judt, Ewald. 1996. Quick - die elektronische Geldbörse in Österreich. Karten-cards-cartes (4): 34-37. (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1996. Determinants of Industrial Mail Survey Response: Researcher vs. Manager Views. Journal of Marketing Management, 12, 6, 505-531 (Details)
  Buber, Renate, Reutterer, Thomas. 1996. Ladenatmosphäre und KonsumentInnenverhalten - Teil 1: Theoretischer Hintergrund und didaktische Vorgangsweise für eine Projektstudie. Der Markt, 35, 138, 132-141 (Details)
  Reutterer, Thomas, Haller, Thomas, Kuchar, Robert, Musil, Martin. 1996. Ladenatmosphäre und KonsumentInnenverhalten - Teil 2: Ausgewählte empirische Ergebnisse einer Untersuchung im Möbelhandel. Der Markt, 35, 138, 141-143 (Details)
  Buber, Renate, Reutterer, Thomas. 1996. Projektorientiertes Lehren und Lernen in der BWL - Ein Beispiel aus dem Bereich Handel und Marketing. Kölner Zeitschrift für Wirtschaft und Pädagogik, 11, 20, 19-44 (Details)
  Schlegelmilch, B.B., Bohlen, G.M., Diamantopoulos, A.. 1996. The Link between Green Purchasing Decisions and Measures of Environmental Consciousness. European Journal of Marketing, 30, 5, 35-55 (Details)
1995 Judt, Ewald, Solarovszky, Walter. 1995. 30 Jahre Geldautomat - 15 Jahre Bankomat in Österreich. bank und markt (12): 35-38. (Details)
  Judt, Ewald, Gruber, Edith. 1995. Automatisierte Zahlungskarten-Abwicklung am Point of Sale. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (5): 353-359. (Details)
  Judt, Ewald. 1995. Die Chipkarte als Geldbörse. Computerwelt (45): 29-29. (Details)
  Judt, Ewald. 1995. Pelés WM-Tip - ein integriertes Marketingkonzept. bank und markt (6): 36-38. (Details)
  Judt, Ewald. 1995. Zahlungskarten mit Chip in Österreich. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (11): 862-867. (Details)
  Schlegelmilch, B.B., Woodruffe, H.. 1995. A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K.. International Journal of Bank Marketing, 13, 5, 12-23 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1995. Lessons for Pan-European Marketing: The Role of Consumer Preferences in Fine Tuning the Product-Market Fit. International Marketing Review, 12, 2., 38-52 (Details)
  Murfin, D.E., Schlegelmilch, B.B., Diamantopoulos, A.. 1995. Perceived Service Quality and Medical Outcome: An Interdisciplinary Review and Suggestions for Future Research. Journal of Marketing Management, 11, 1-3, 97-117 (Details)
  Schlegelmilch, B.B., Robertson, D.C.. 1995. The Influence of Country and Industry on Ethical Perceptions of Senior Executives in the US and Europe. Journal of International Business Studies, 26, 4, 859-881 (Details)
1994 Judt, Ewald. 1994. Chipkarte zwischen Bank und Markt. Karten-cards-cartes (3): 18-22. (Details)
  Judt, Ewald. 1994. Europay Austria - zentrale Drehscheibe für kartengesteuerte Zahlungssysteme. Karten-cards-cartes (2): 16-20. (Details)
  Judt, Ewald. 1994. Kartensysteme in Österreich. Zeitschrift für das gesamte Kreditwesen (10): 499-502. (Details)
  Judt, Ewald. 1994. POS-Entwicklungstendenzen: Karten zwischen Markt und Technik. Österreichische Sparkassenzeitung (SpKZ) (12): 370-373. (Details)
  Reutterer, Thomas. 1994. Analytische Modelle zur Unterstützung von Positionierungsentscheidungen - Versuch einer Bestandsaufnahme. Der Markt, 33, 129, 62-83 (Details)
  Moore, S.A., Schlegelmilch, B.B.. 1994. Improving Service Quality in an Industrial Setting: A Conceptual Framework and its Managerial Implications. Industrial Marketing Management, 23, 1, 83-92 (Details)
  Dembkowski, S., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. Marketing Education Review, 4, 2, 42-52 (Details)
  Diamantopoulos, A. Schlegelmilch, B.B., Reynolds, N.L.. 1994. Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection. Journal of the Market Research Society, 36, 4., 295-313 (Details)
  Du Preez, J.P., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison. Journal of International Marketing, 2, 1, 7-28. (Winner of the Journal's 1994 Hans B. Thorelli Best Paper Award) (Details)
1993 Judt, Ewald. 1993. Karteninhaber, Vertragspartner und Kartenorganisationen im Kreditkartendreieck. Österreichische Sparkassenzeitung (SpKZ) (22): 570-573. (Details)
  Judt, Ewald, Bödenauer, Walter. 1993. Kreditkarten-Risikopolitik. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (12): 947-951. (Details)
  Judt, Ewald. 1993. Quality Management im Geschäft mit Kreditkarten. Karten-cards-cartes (1): 5-9. (Details)
  Bohlen, G.M., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Consumer Perceptions of the Environmental Impact of an Industrial Service. Marketing Intelligence and Planning, 11, 1, 37-48 (Details)
  Robertson, D.C., Schlegelmilch, B.B.. 1993. Corporate Institutionalization of Ethics in the United States and Great Britain. Journal of Business Ethics, 12, 4, 301-312 (Details)
  Cooper, M., Schlegelmilch, B.B.. 1993. Key Issues in Ethical Investment. Business Ethics: A European Review, 2, 4, 213-227 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Marketing an britischen Universitäten: Profile und Tätigkeitsfelder britischer Hochschullehrer. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 197-199 (Details)
  Bohlen, G.M., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Measuring Ecological Concern: A Multi-Construct Perspective. Journal of Marketing Management, 9, 4, 415-430 (Details)
  Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. Journal of the Market Research Society, 35, 2, 171-182 (Details)
  Schlegelmilch, B.B., Carman, J.. 1993. Satisfaction with Primary Health Care and Confidence in General Practitioners - An Explanatory Comparison of US and UK Students. Health Services Management Research, 6, 2, 89-98 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1993. Understanding the Role of Export Assistance: Empirical Evidence and Research Needs. European Journal of Marketing, 27, 4, 5-18 (Details)
1992 Judt, Ewald. 1992. Die Karten für "Travel & Entertainment". bank und markt (12): 44-47. (Details)
  Judt, Ewald. 1992. Eurocard/MasterCard: Fakten und Daten. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (7): 651-653. (Details)
  Judt, Ewald. 1992. Preispolitik im Zahlungsverkehr unter besonderer Berücksichtigung der Kartensysteme. Österreichische Sparkassenzeitung (SpKZ) (15): 409-413. (Details)
  Schlegelmilch, B.B., Carman, J., Moore, A.. 1992. Choice and Perceived Quality of Family Practitioners: Comparison of the US and the UK. The Service Industries Journal, 12, 2, 263-284 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Moore, S.A.. 1992. The Market for Managing Consulting in Britain: An Analysis of Supply and Demand. Management Decision, 30, 2, 46-54 (Details)
  Schlegelmilch, B.B., Tynan, C., Ramsay, N.. 1992. The Value of Attitudinal Variables in Determining Usage Intensity for a British Leisure Centre: Some Empirical Evidence. Journal of Hospitality and Leisure Marketing, 1, 1, 7-24 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Neate-Stidson, S.. 1992. Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities. Journal of Marketing Management, 8, 1, 5-20 (Details)
1991 Judt, Ewald. 1991. 10 Jahre Eurocard/MasterCard in Österreich - Die Entwicklung aktiv beeinflußt. à la card aktuell (2): 16-31. (Details)
  Judt, Ewald. 1991. 10 Jahre Eurocard/MasterCard in Österreich: Rückblick und Ausblick. Österreichische Sparkassenzeitung (SpKZ) (5): 114-119. (Details)
  Judt, Ewald, Konrath, Walter. 1991. Automatisierte Kreditkarten-Abwicklung am Point-of-Sale. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (11): 805-807. (Details)
  Judt, Ewald. 1991. Eurocard in Österreich: Dezentralisierung des Emissionsgeschäfts. bank und markt (7): 27-30. (Details)
  Judt, Ewald. 1991. Marketing im Zahlungsverkehr - am Beispiel Kreditkarte. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (1): 34-38. (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1991. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. Journal of Euromarketing, 1, 1/2, 59-83 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1991. Factors Affecting Industrial Mail Response Rates. Industrial Marketing Management, 20, 4, 327-340 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. Journal of the Market Research Society, 33, 3, 243-255 (Details)
1990 Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1990. An Empirical Analysis of Danish Companies' Experiences in the People's Republic of China. Journal of Global Marketing, 3, 3, 47-71 (Details)
  Schlegelmilch, B.B.. 1990. Die Kodifizierung ethischer Grundsätze in europäischen Unternehmen: Eine empirische Untersuchung. Die Betriebswirtschaft, 3, 365-374 (Details)
  Langlois, C.C., Schlegelmilch, B.B.. 1990. Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States. Journal of International Business Studies, 21, 4, 519-539 (Details)
  Schlegelmilch, B.B., Houston, J.E.. 1990. Does British Business Need a Corporate Code of Ethics?. Management Decision, 28, 7, 38-43 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research in Practice: A Comparison of Users and Non-Users. Journal of Marketing Management, Special Issue on International Marketing: Spotlight on Europe, 6, 3, 257-273 (Details)
  Schlegelmilch, B.B.. 1990. MBA Studium: Der Weg zur Spitze. Absatzwirtschaft: Zeitschrift für Marketing, 33, 112-120 (Details)
  Reid, D.M., Schlegelmilch, B.B.. 1990. Planning and Control in the UK and West Germany: A Cross-Cultural Comparison within the Mechanical Engineering Industry. Marketing Intelligence and Planning, 8, 4, 30-38 (Details)
  Schlegelmilch, B.B.. 1990. US Business Schools trainieren deutschsprachige Nachwuchsmanager - Was macht den MBA so beliebt?. Der Markt, Zeitschrift für Absatzwirtschaft und Marketing, 29, 115, 156-161 (Details)
1989 Judt, Ewald, Bergmann, Harry. 1989. Die Eurocard-Medienwerbung - Eine Fallstudie. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing (3): 115-119. (Details)
  Judt, Ewald. 1989. Der österreichische Kreditkartenmarkt - ein Überblick. bank und markt (9): 22-25. (Details)
  Judt, Ewald. 1989. Die Zukunft des Zahlungsverkehrs. Gewerbliche Genossenschaft (5): 12-16. (Details)
  Judt, Ewald. 1989. Kreditkartenmarketing. Marketing. Zeitschrift für Forschung und Praxis (ZFP) (4): 259-266. (Details)
  Schlegelmilch, B.B., Houston, J.E.. 1989. Corporate Codes of Ethics in Large UK Companies: An Empirical Investigation of Use, Content and Attitudes. European Journal of Marketing, 23, 6, 7-24 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. Marketing Intelligence and Planning, 7, 11/12, 16-24 (Details)
  Schlegelmilch, B.B.. 1989. The Ethics Gap Between Britain and the United States: A Comparison of the State of Business Ethics in Both Countries. European Management Journal, 7, 1, 57-64 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1989. The Impact of Innovativeness on Export Performance: Empirical Evidence from the UK Mechanical Engineering Industry. Irish Marketing Review, 4, 1, 41-52 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. The Scope for Market Segmentation within the Charity Market: An Empirical Analysis. Managerial and Decision Economics, 10, 127-134 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. Who Volunteers - An Investigation into the Characteristics of Charity Workers. Journal of Marketing Management, 5, 2, 133-151 (Details)
  Schlegelmilch, B.B., Hendel, A., Linn, S., Vestring, T.. 1989. Wie bewertet der deutschsprachige Arbeitsmarkt den Master of Business Administration (MBA)?. WiSt - Wirtschaftswissenschaftliches Studium, 18, 12, 637-639 (Details)
1988 Judt, Ewald. 1988. Gewinne im Kartengeschäft (?). bank und markt (6): 17-23. (Details)
  Schlegelmilch, B.B.. 1988. Der Zusammenhang zwischen Innovationsneigung und Exportleistung: Ergebnisse einer empirischen Umfrage in der deutschen Maschinenbauindustrie. ZfBF-Schmalenbach Zeitschrift für betriebswirtschaftliche Forschung, 3, 39-54 (Details)
  Schlegelmilch, B.B., Crook, J.N.. 1988. Firm Level Determinants of Export Intensity. Managerial and Decision Economics, 9, 4, 291-300 (Details)
  Schlegelmilch, B.B.. 1988. Targeting of Fund-Raising Appeals - How to Identify Donors. European Journal of Marketing, 22, 1, 33-41 (Details)
1987 Judt, Ewald, Bödenauer, Walter. 1987. Der dreifache Eurocard-Versicherungsschutz. Österreichische Sparkassenzeitung (SpKZ) (5): 75-77. (Details)
  Judt, Ewald. 1987. Der europäische Kreditkartenmarkt - ein Überblick. bank und markt (7): 19-25. (Details)
  Judt, Ewald. 1987. Marketing im Kreditkartengeschäft. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing (3-4): 76-83. (Details)
  Judt, Ewald. 1987. Zahlungsverkehr - eine Literaturübersicht (Teil I). Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (6): 375-381. (Details)
  Judt, Ewald. 1987. Zahlungsverkehr - eine Literaturübersicht (Teil II). Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (7): 477-490. (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1987. Comparing Marketing Operations of Autonomous Subsidiaries. International Marketing Review, 4, 53-64 (Details)
  Burton, F.N., Schlegelmilch, B.B.. 1987. Profile Analysis of Non-Exporters versus Exporters Grouped by Export Involvement. Management International Review, 27, 1, 38-49 (Details)
  Schlegelmilch, B.B., Ross, A.G.. 1987. The Influence of Managerial Characteristics on Different Measures of Export Success. Journal of Marketing Management, 3, 2, 145-158 (Details)
1986 Judt, Ewald, Konrath, Walter. 1986. Automatisierte Kreditkarten-Autorisierung am Point-of-Sale. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (8): 346-349. (Details)
  Judt, Ewald, Bergmann, Harry . 1986. Die Eurocard-Werbung in österreich. bank und markt (10): 18-19. (Details)
  Judt, Ewald. 1986. Eurocard: Fakten, Daten, Tendenzen. Österreichische Sparkassenzeitung (SpKZ) (6): 86-89. (Details)
  Schlegelmilch, B.B.. 1986. Can Export Performance be Explained by Attitudinal Differences?. Managerial and Decision Economics, 7, 4, 249-254 (Details)
  Schlegelmilch, B.B.. 1986. Controlling Country and Industry Specific Influences on Export Behaviour. European Journal of Marketing, 20, 2, 54-71 (Details)
  Schlegelmilch, B.B., Keys, T.. 1986. Is There a Place for UK University Assistance to Small Firms?. Business Graduate Journal, 16, 2, 22-25 (Details)
  Schlegelmilch, B.B.. 1986. Können deutsche Maschinenbauer von Ihren britischen Kollegen lernen? - Eine Untersuchung unterschiedlicher Einstellungen zum Exportgeschäft. Marketing Zeitschrift für Forschung und Praxis, 8, 3, 173-179 (Details)
  Schlegelmilch, B.B., Boyle, K., Therivel, S.. 1986. Marketing Research in Medium Sized UK and US Firms. Industrial Marketing Management,15, 3, 177-182 (Details)
1985 Judt, Ewald. 1985. Der US-Kreditkartenmarkt im Überblick. bank und markt (8): 11-14. (Details)
  Judt, Ewald. 1985. Kreditkarten - weltweite Zahlungsmittel. Wirtschaftswissenschaftliches Studium (WiSt) (1): 39-42. (Details)
1984 Judt, Ewald, Kschwendt-Michel, Alfred. 1984. Der internationale Eurocard-Verbund. Österreichische Sparkassenzeitung (SpKZ) (3): 41-46. (Details)
  Judt, Ewald. 1984. Eurocard-Marketing in Österreich. bank und markt (5): 22-25. (Details)
1983 Judt, Ewald, Quantschnigg-Wojtanowskyj, Sylvia. 1983. Die wichtigsten englischsprachigen kreditwirtschaftlichen Fachzeitschriften. Wirtschaftswissenschaftliches Studium (WiSt) (10): 534-538. (Details)
  Judt, Ewald, Kschwendt-Michel, Alfred. 1983. Eurocard - die Kreditkarte der österreichischen Geldinstiute. Wirtschaftsdienst (7): 13-15. (Details)
  Judt, Ewald, Kschwendt-Michel, Alfred. 1983. Kreditkarten-Autorisierung. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (6): 233-238. (Details)
  Judt, Ewald, Kschwendt-Michel, Alfred. 1983. Kreditkarten-Marketing. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (10): 380-391. (Details)
  Judt, Ewald, Kschwendt-Michel, Alfred. 1983. Kreditkarten-Operations. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (8): 287-295. (Details)
1982 Judt, Ewald, Kschwendt-Michel, Alfred. 1982. Eurocard - Zahlungsmittel für Österreich und die ganze Welt. Österreichische Sparkassenzeitung (SpKZ) (18): 298-302. (Details)
1981 Judt, Ewald. 1981. Cash Dispensers in Austria. The Magazine of Bank Administration LVII (5): 26-28. (Details)
  Judt, Ewald, Redl, Josef. 1981. Der Eurocard-Start in Österreich. bank und markt (1): 24-26. (Details)
  Judt, Ewald, Redl, Josef. 1981. Die Eurocard-Einführung in Österreich. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (8): 288-296. (Details)
  Judt, Ewald, Wojtanowskyj, Sylvia. 1981. Die wichtigsten kreditwirtschaftlichen Fachzeitschriften. Wirtschaftswissenschaftliches Studium (WiSt) (5): 242-246. (Details)
  Judt, Ewald, Redl, Josef. 1981. Eurocard - der weltweite Zahlungsservice. Wirtschaftsberichte (1): 35-39. (Details)
1980 Judt, Ewald. 1980. Bankomat-Service in Österreich. Zeitschrift für das gesamte Kreditwesen - Ausgabe Technik (24): 8-11. (Details)
  Judt, Ewald. 1980. Bankomat-Service: Bargeld aus Automaten. betrieb & markt (4): 115-117. (Details)
  Judt, Ewald. 1980. Eurocard. betrieb & markt (4): 101-101. (Details)
  Judt, Ewald. 1980. Eurocard - das weltweite Zahlungsmittel. Österreichische Sparkassenzeitung (SpKZ) (18): 306-309. (Details)
1979 Judt, Ewald, Wojtanowskyj, Sylvia. 1979. Exportservice der Kreditunternehmungen. betrieb & markt (2): 52-55. (Details)
1978 Judt, Ewald, Wojtanowskyj, Sylvia . 1978. Ansatzpunkte für das Wertpapiermarketing. betrieb & markt (1): 20-23. (Details)
  Judt, Ewald. 1978. Konkurrenzpolitik hinsichtlich der privaten Vermögensbildung. Betriebswirtschaft & Werbung (1): 18-20. (Details)
1977 Judt, Ewald, Wojtanowskyj, Sylvia. 1977. Ansatzpunkte für das Privatkreditmarketing. Betriebswirtschaft & Werbung (3): 66-67. (Details)
  Judt, Ewald, Wojtanowskyj, Sylvia. 1977. Consumerism versus Marketing der Kreditinstituten?. Bank-Archiv (formerly: Österreichisches Bank-Archiv ÖBA) (2): 56-63. (Details)
  Judt, Ewald, Wojtanowskyj, Sylvia . 1977. Entwicklungstendenzen in der Vertriebsorganisation von Kreditinstituten. Österreichische Sparkassenzeitung (SpKZ) (12): 234-239. (Details)
1976 Judt, Ewald. 1976. Public Relations der Kreditinstitute. Kredit und Kapital (3): 416-425. (Details)