2019 Kastner, Margit, Stangl, Brigitte, Schmidinger, Gabriel. 2019. Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups. SAGE Publishing. (Details)
2017 Schlegelmilch, Bodo B., Quaas BSc (WU), MSc (WU), Christian N., Ambös, Ph.D., Tina C. 2017. Nivea and Friends: Beiersdorf’s Quest for an Optimal Strategy – Structure Alignment. Case Centre. (Details)
2014 León, S.S., Schlegelmilch, Bodo B.. 2014. Red Bull Stratos: Mission to the Edge of Space (case reference No Reference no. 514-075-1). The Case Center (Student and Instructor Version). (Details)
2013 Weitzl, Wolfgang. 2013. Thalia - Das Beste vieler Welten. Fallstudien aus der österreichischen Marketingpraxis 6. (Details)
2012 Schlegelmilch, Bodo B., Villanueva-Weinzierl, Gina, Gabriel, Christoph. 2012. The Donnie GmbH Case Study. Case Center. (Details)
2009 Weitzl, Wolfgang. 2009. Doppelmayr/Garaventa - Die Kompetenz am Berg. Fallstudien aus der österreichischen Marketingpraxis 5. (Details)