2019 Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2019. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
  Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2019. Consumers opt for crowdfunded products to reduce inequal ity in the marketplace. JAMS Thought Leaders Conference, Mailand, Italien, 10.06.-12.06. (Details)
  Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Crowdfunding Shifts Consumer Preferences Toward Social Good Products. CBSIG 2019 Conference, Bern, Schweiz, 05.07-07.07. (Details)
  Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
2018 Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2018. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. EMAC 31st Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05. (Details)
  Kaiser, Ulrike, Prandelli, Emanuela. 2018. Can you rent high status? The relationship between luxury and conspicuousness in access-based consumption. 11th European ACR Conference , Ghent, Belgien, 21.06-23.06. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2018. More Than Just the Money: the Psychological Consequences of Participating in Crowdfunding. IMRC Interactive Marketing Research Conference, Amsterdam, Niederlande, 23.03.-24.03. (Details)
  Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2018. This product has been crowdfunded! The signal value of having succeeded in raising funds from the crowd. EMAC 47th Annual Conference, Glasgow, Großbritannien, 29.05.-01.06. (Details)
2017 Kaiser, Ulrike, Schreier, Martin. 2017. Personizing the fruits of one's labor increases work motivation and performance. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01. (Details)
  Eichinger, Isabel, Schreier, Martin. 2017. The hipster effect: Cues of a product's "original" production and feelings of groundedness. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01. . (Details)
  Kleber, Janet, Florack, Arnd, Peters, Ellen. 2017. What determines consumers’ price decisions? The influence of numeracy on the perception and elaboration of quantity information on product packages. International Convention of Psychological Science, Wien, Österreich, 23.03-25.03. (Details)
  Hieke, Silke, Moreau, Page, Schreier, Martin. 2017. When "Valentino" Gets Personal: Is Customization the New Luxury? ACR 2017, Association for Consumer Research Conference, San Diego, Vereinigte Staaten/USA, 26.10-29.10. (Details)
  Schreier, Martin. 2017. When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding. Thought Leaders in Consumer-Based Strategy Conference 2017, Amsterdam, Niederlande, 19.05.-21.05. (Details)
2016 Kleber, Janet, Dickert, Stephan, Rubaltelli, Enrico. 2016. Ankereffekte bei prosozialen Entscheidungen. Österreichische Gesellschaft für Psychologie, Innsbruck, Österreich, 31.03-02.04. (Details)
  Floh, Arne and Koller, Monika and Zauner, Alexander and Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. EMAC Conference 2016, Oslo, Norwegen, May 24-27. (Details)
  Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2016. Customization can improve your performance: The motivational consequences of the self-expressive customization of a product. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Lim, Sarah, van Osselaer, Stijn, Fuchs, Christoph, Schreier, Martin. 2016. Made for You: The Effect of Consumer Identification on Consumer Preference. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfundin. 4th Crowdinvesting Symposium “Financial Decision Making and the Internet” , München, Deutschland, 04.11.2016-04.11.2016. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfunding. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10-30.10. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological Consequences of Participating in Crowdfunding. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Koller, Monika and Lee, Nick. 2016. Past - present - future of consumer neuroscience; Chair of Special Interest Group; Presentation: Evaluative conditioning of brand attitude-comparing explicit and implicit measures (with Peter Walla, Gerhard Brenner, Shannon Bosshard). EMAC Conference 2016, Oslo, Norwegen, May 24-27. (Details)
  Fuchs, Christoph, Schreier, Martin, Kaiser, Ulrike, van Osselaer, Stijn. 2016. Reducing Consumer Alienation: The Effect of Making Product Producers Personal. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
  van Osselaer, Stijn, Schreier, Martin, Fuchs, Christoph, Kaiser, Ulrike, Lim, Sarah, Maira, Elisa, Puntoni, Stefano, Goodman, Joseph. 2016. The power of personal. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05-27.05. (Details)
  Nishikawa, Hidehiko, Schreier, Martin, Fuchs, Christoph, Ogawa, Susumu. 2016. The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment . EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
2015 Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. EMAC, Leuven, Belgien, 27.05. (Details)
  Koller, Monika. 2015. Monika Koller (Symposium Chair, 2015) submision with Hilke Plassmann, Nina Mazar, Nicole Robitaille, Gideon Nave, Charlotte Prevost, Julie Cousin, Dean Mobbs, Patrik Vuilleumier, Axel Linder, Zafrit Lewin, Anastasia Shuster, Dino J Levy (2015): Consumer Neuroscience. Applying Neuroscientific Methods to Destruct the Old, Challenge the Present and Create the New in Consumer Psychology. Symposium at the SCP 2015 Conference Vienna, Vienna, Österreich, 25.06.-27.06.. (Details)
  Koller, Monika, Salzberger, Thomas, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria , Schifferstein, Hendrik. 2015. Olfaction in consumption: measurement and applications. EMAC, Lueven, Belgien, 27.05. (Details)
  Kaiser, Ulrike, Schreier, Martin, Janiszeweski, Chris. 2015. Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product. ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
  Dickert, Stephan, Kleber, Janet, Västfjäll, Daniel, Slovic, Paul. 2015. Mental Imagery, Impact, and Affect: A mediation model for charitable gving. Society for Consumer Psychology conference, Vienna, Österreich, 25.06-27.06. (Details)
  Kleber, Janet, Dickert, Stephan, Rubaltelli, Enrico. 2015. Moderators of anchoring effects in charitable giving. Subjective Probability and Utility in Decision Making Conference , Budapest, Ungarn, 16.08-20.08. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2015. When Consumers Become Backers: The Psychological Consequences of Participating in Crowdfunding. 13th Open and User Innovation Society Meeting , Lisbon, Portugal, 13.07.-15.07. (Details)
  Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2015. Why and when consumers prefer products of user-driven firms. 45. Jahrestagung der Wissenschaftlichen Kommission Marketing, Wien, Österreich, 29.01.-30.01. (Details)
2014 Bosshard, Shannon, Bourke, Jesse, Koller, Monika, Meier, Julia, Walla, Peter. 2014. Applying Electroencephalography to Study Brand Attitude. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. 2014. Evaluative Conditioning: Different Methods different Insights?. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Koller, Monika, Walla, Peter. 2014. Measuring Perceived Emotional Value: New Insights from Physiological Measures?. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Walla, Peter, Koller, Monika, Bosshard, Shannon. 2014. Truth detection: unbiased brain responses reflecting brand attitude. Retreat on NeuroIS, Gmunden, Österreich, 05.06-07.06. (Details)
2013 Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Analysing the negativity effect of online reviews. EMAC Conference, Istanbul, Türkei, 04.06-06.06. (Details)
  Judt, Ewald. 2013. Europäisches Kartenzahlungssystem - für immer ein Phantom?. Bankkarten-Forum, Frankfurt, Deutschland, 26.09.. Vortrag auf Einladung (Details)
  Fuchs, Christoph, Schreier, Martin. 2013. Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account. EMAC European Marketing Academy Conference, Istanbul, Türkei, 04.06.-07.06.. Invited Talk (Details)
2012 Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. SCP Society of Consumer Psychology Conference, Florenz, Italien, 29.06. - 01.07.. (Details)
  Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05.. (Details)
  Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-design effects on brand attachment and brand extension. ACR Acadamy of Consumer Research Conference, Vancouver, BC, Kanada, 04.10.-07.10.. (Details)
  Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne. 2012. Need for Smell - Conceptualisation and measurement. EMAC Conference 2012, Lissabon, Portugal, 22.05.-25.05.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Reutterer, Thomas. 2012. Spillover-Effects in the Perceived Value-Loyalty Intentions Link: The Case of Consumption-Systems. EIRASS Conference, Wien, Österreich, 09.12.. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2012. The Effect of eWoM Messages: An Experimental Approach. Academy of Marketing Conference, University of Southampton, Großbritannien, 02.07.-05.07.. (Details)
  Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne. 2012. "Need for Smell" - Conceptualisation and Measurement. EMAC 2012, Lissabon, Portugal, 22.05.-25.05.. (Details)
2011 Koller, Monika, Zauner, Alexander, Floh, Arne, Foramitti, Camillo. 2011. Being Connected - Perceived customer value in the smartphone age. North American Association for Consumer Research Conference (ACR), Film Festival, St. Louis, Vereinigte Staaten/USA, 13.10.-16.10.. (Details)
  Zauner, Alexander, Fink, Matthias, Koller, Monika. 2011. How to boost perceived brand value? - Let's ask facebookers! (best conference paper award). CLAV Conference (Congresso Latino-Americano de Varejo), Sao Paulo, Brasilien, 27.10.-28.10.. (Details)
  Koller, Monika, Königsecker, Andrea. 2011. Shopping for apparel - How can kiosk systems help?. CLAV Conference (Congresso Latino-Americano de Varejo), Sao Paulo, Brasilien, 27.10.-28.10.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Rusch, Thomas. 2011. Similar customer segments in the customer value-loyalty intentions - link? A cross-industry comparison. ANZMAC Conference 2011, Perth, Australien, 28.11.-30.11.. (Details)
  Koller, Monika, Salzberger, Thomas. 2011. Different functioning of rating scale formats - results from psychometric and physiological experiments. European Survey Research Association (ESRA) Conference, University of Lausanne, Schweiz, 18.07.-22.07.. (Details)
  Judt, Ewald. 2011. Future-proof partnerships in the card business. European Card Acquiring Forum, Berlin, Deutschland, 22.02.-24.02.. Invited Talk (Details)
  Judt, Ewald. 2011. Preventing skimming - Avoiding damage from skimming. 21st EPSM Meeting, München, Deutschland, 01.02.. Invited Talk (Details)
  Ziniel, Wolfgang. 2011. Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour. 9th Annual International Conference on Business: Accounting – Finance – Management – Marketing, Athen, Griechenland, 04.07.-07.07. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. The perceived value-loyalty-link: heterogeneity among car users. Academy of Marketing Conference, University of Liverpool, Großbritannien, 05.07.-07.07.. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. Academy of Marketing Conference, University of Liverpool, Großbritannien, 05.07.-07.07.. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Perceived Value in Consumption-Systems Applied to the Automotive Industry. EMAC 40th Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. Academy of Marketing Science (AMS) 40th Annual Conference, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05.. (Details)
  Viola, Loredana. 2011. The Relevance of Functional and Emotional Analogies when Launching New Products. Doctoral Colloquium of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 25.11.-27.11.. (Details)
  Ziniel, Wolfgang. 2011. Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour. General Online Research Conference, Heinrich-Heine University of Düsseldorf, Deutschland, 14.3.-16.3.. (Details)
  Dahl, Darren, Prandelli, Emanuela, Fuchs, Christoph, Schreier, Martin. 2011. All that is users might not be gold: exploring consumer preferences for user-designed products of fashion brands. 18th International Product Development Management Conference, Delft, Niederlande, 04.06-07.06.. (Details)
  Viola, Loredana, Koller, Monika, Sikora, Alicja. 2011. Emotional Analogies: Conceptual Thoughts and Proposed Research Agenda. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.-11.-30.11.. (Details)
  Dahl, Darren, Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2011. Exploring consumer preferences for user-designed products of fashion brands: The role of "illusionary" distance and closeness between consumers and designers. 40th EMAC Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
  Viola, Loredana, Koller, Monika, Salzberger, Thomas. 2011. The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.-11.-30.11.. (Details)
  Prandelli, Emanuela, Fuchs, Christoph, Schreier, Martin. 2011. Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context. 18th International Product Development Management Conference, Delft, Niederlande, 04.06.-07.06. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2011. Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context. 40th EMAC Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
2010 Viola, Loredana. 2010. Emotional versus functional Analogies as Determinants for New Product Acceptance. Doctoral Colloquium of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, Neuseeland, 26.11.-28.12.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander, Viola, Loredana. 2010. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, Neuseeland, 29.11.-01.12.. (Details)
  Ziniel, Wolfgang. 2010. The Effect of Third-Party Product Reviews on Product Choice. Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, Department of Management, College of Business and Economics, Neuseeland, 29.11.-01.12.. (Details)
  Ziniel, Wolfgang. 2010. Third-party product reviews and consumer behaviour. Doccol of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, Department of Management, College of Business and Economics, Neuseeland, 26.11.-28.12. (Details)
  Ziniel, Wolfgang. 2010. Measuring the Relevance of Third‐Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment. German-French-Austrian Conference on Marketing 2010, Vienna, Österreich, 16.09.-18.09. (Details)
  Ziniel, Wolfgang. 2010. New Ways of Understanding the Customer: Perceptual Maps from Forum Entries. German-French-Austrian Conference on Marketing 2010, Vienna, Österreich, 16.09.-18.09. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing), Wien, Österreich, 16.09.-18.09.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. 39th EMAC Conference, Copenhagen, Dänemark, 01.06.-04.06.. (Details)
  Salzberger, Thomas, Koller, Monika. 2010. A new angle on measurement in marketing in the 21st century. Theoretical underpinnings and empirical examples. Global Marketing Conference at Tokyo, KAMS, Tokyo, Japan, 09.09.-12.09.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Behavioral post-consumption intentions from a higher-order multidimensional value perspective. 2010 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, Vereinigte Staaten/USA, 13.08.-16.08.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Purchasing a new car: the impact of multiple perceived value dimensions from an ecological perspective. GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing), Vienna, Österreich, 16.09.-18.09.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. Academy of Marketing Conference 2010, Coventry University, Großbritannien, 06.07.-08.07.. (Details)
  Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. Academy of Marketing Conference 2010, Coventry University, Großbritannien, 06.08.-08.08.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Customer value in consumption-systems: the case of mobile telecommunication. European Association for Consumer Research Conference 2010, Royal Holloway University of London, Surrey, UK, Großbritannien, 30.06.-03.07.. (Details)
  Ziniel, Wolfgang, Ledermüller, Karl. 2010. Deriving Customers' Product Perception Spaces from Forum Postings. General Online Research 2010, Pforzheim, Deutschland, 27.05- 28.05. (Details)
  Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. NeuroPsychoEconomics/ConNEcs Conference 2010, Copenhagen Business School, Dänemark, 31.02.-01.06.. (Details)
  Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Functioning of Response Scales - an Eye-Tracking Study. General Online Research Conference (GOR) 2010, Pforzheim University, Deutschland, 26.05.-28.05.. (Details)
  Ledermüller, Karl, Ziniel, Wolfgang. 2010. Information retrieval based quantitative text mining as foundation for perceptual mapping and information reduction methods. A use case of investigating job announcements.. General Online Research 2010, Pforzheim, Deutschland, 27.05- 28.05. (Details)
  Zauner, Alexander, Palmetshofer, Gerlinde. 2010. Value für Stakeholder im Nonprofit Kontext: Eine Means-End-Chain Analyse. 9. Internationales NPO-Forschungscolloquium 2010, Göttingen, Deutschland, 18.03.-19.03.. (Details)
  Koller, Monika. 2010. Biometrie zur Karteninhaber- Echtheitserkennung. Eine empirische Akzeptanzstudie. Scientific Breakfast, Finanzmarketing-Verband Österreich und WU, Institut f. Marketing-Management, Wien, Österreich, 25.01.. (Details)
  Ziniel, Wolfgang. 2010. Measuring the Perceived Quality Impact of Third-Party Product Reviews via Paired Comparisons. 2nd International PhD Students Conference – New Economic Challenges; Faculty of Economics and Administration of Masaryk University, Brno, Tschechische Republik, 20.01-21.01. (Details)
2009 Koller, Monika. 2009. Alternative Measurement of Psychological Phenomena - Advances and Applications in "Neuromarketing". Annual Meeting of the Austrian Statistical Society 2009, WU Wien, Österreich, 21.09.-23.09. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. Ninth International Conference on Electronic Business (ICEB 2009), Macau, China, 01.12.-04.12.. (Details)
  Koller, Monika. 2009. Consumers' Attitude towards Applying fMRI in Marketing Research. Association for Consumer Research 2009 ACR North American Conference, Pittsburgh, PA, Vereinigte Staaten/USA, 22.10.-25.10. (Details)
  Judt, Ewald. 2009. Kartenmarkt in Europa heute und morgen. IIR-Zahlungsverkehrskongress, Wien, Österreich, 01.04.-02.04.. Vortrag auf Einladung (Details)
  Judt, Ewald. 2009. The ongoing battle to protect the Austrian Bankomat ATM system. ATM Security, London, Großbritannien, 29.10.. Invited Talk (Details)
  Koller, Monika, Sinitsa, Elizaveta. 2009. Mixed Methods in Online Research - Conceptualisation and Future Research Agenda. General Online Research Conference (GOR), University of Vienna, Österreich, 06.04.-08.04.. (Details)
  Fuchs, Christoph, Schreier, Martin. 2009. Consumers´ innovativeness and quality perceptions of products designed by users. 16th International Product Development Management Conference, Twente, Niederlande, 07.06-09.06.. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Customer Empowerment and Its Psychological Effects on Product Demand. 7th International User and Open Innovation Workshop, Hamburg, Deutschland, 03.06-05.06. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Market research-based versus customer-based selection of product opportunities. 16th International Product Development Management Conference, Twente, Niederlande, 07.06.-09.06.. (Details)
  Pötz, Marion, Schreier, Martin. 2009. The value of crowdsourcing. Can users really compete with professionals in generating new product ideas?. DRUID Society Summer Conference, Copenhagen, Dänemark, 17.06.-19.06.. (Details)
  Ziniel, Wolfgang. 2009. Third-party Product Reviews and Perceived Quality. ANZMAC Conference, Doctoral Colloquium, Melbourne, Australien, 27.11.-29.11. (Details)
2008 Koller, Monika, Brenner, Gerhard. 2008. Neuroscientific methods in applied market research: Status quo and future scenarios. NeuroPsychoEconomics Conference, München, Deutschland, 9.-10. Oktober. (Details)
  Judt, Ewald. 2008. Auswirkungen der SEPA auf Karten. IIR-Bankenkongress, Wien, Österreich, 07.04.-08.04.. Vortrag auf Einladung (Details)
  Judt, Ewald. 2008. Creating added-value Services for card products to promote customer loyalty. The IEA & Marketforce's Inaugural Conference:The Future of Cards and Payments, London, Großbritannien, 02.07.-03.07.. Invited Talk (Details)
  Pötz, Marion, Schreier, Martin. 2008. The Nature of Ideas within Distributed Innovation Systems. 6th International User and Open Innovation Workshop, Boston, Vereinigte Staaten/USA, 04.08-06.08.. (Details)
  Bharadwaj, Sundar, Floh, Arne. 2008. Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach. INFORMS Marketing Science Conference, Vancouver, Kanada, 12.06.-14.06.. (Details)
  Koller, Monika, Salzberger, Thomas. 2008. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. Global Business Innovation and Development Conference, Rio de Janeiro, Brasilien, 16.01.-19.01.. (Details)
2007 Koller, Monika, Judt, Ewald. 2007. Consumers’ Acceptance of Biometric Identification Technology in Financial Services – First Findings and Implications. ANZMAC Conference , University of Otago, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Salzberger, Thomas. 2007. Implications of Person Dependency in Longitudinal Data – Exemplified by a Measure of Cognitive Dissonance. International Workshop "Advances in Rasch Modelling", Vannes, Frankreich, 04.06.-08-06.. (Details)
  Salzberger, Thomas, Hatzinger, Reinhold. 2007. Bedeutung von Reliabilität und Validität im Rahmen von IRT-Modellen. 4. Klagenfurter Statistiktag, Alpen-Adria Universität Klagenfurt, Institut für Psychologie, Klagenfurt, Österreich, 19.10.2007. (Details)
  Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE?. 1. International Scientific Conference "Marketing Theory Challenges in Transitional Societies", Maribor, Slowenien, '20.09.-21.09.'. (Details)
  Salzberger, Thomas. 2007. Single-Item Measures – Time for a Revival?. ANZMAC 2007 Conference, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Salzberger, Thomas. 2007. The Impact of Global Warming on Consumer Behaviour - First Findings from an Empirical Study. ANZMAC 2007 Conference, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Schuh, Arnold, Ploszajski, Piotr. 2007. What the West can learn from the East. 1. Internationaler Grow East Kongress - WU Wien, Wien, Österreich, '06.09.-07.09.'. (Details)
  Judt, Ewald. 2007. Debitkartenstrategie in Österreich. 7.Zahlungsverkehrs-Forum, Offenbach, Deutschland, 20.06.. Vortrag auf Einladung (Details)
  Floh, Arne, Bharadwaj, Sundar. 2007. Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry. INFORMS Marketing Science Conference, Singapore, Singapur, 28.06.-30. 06. (Details)
2006 Koller, Monika, Salzberger, Thomas. 2006. Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study. ANZMAC Conference 2006, Brisbane, QLD, Brisbane, Australien, 04.12.-06.12.. (Details)
  Schuh, Arnold, Schediwy, Tobias. 2006. Ländervergleich zur Verbreitung der Handelsmarken in Mittel-Osteuropa. Competence Day 2006 der Wirtschaftsuniversität Wien, Wien, Österreich, 18.10.-19.10.. (Details)
  Schuh, Arnold. 2006. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. European International Business Academy (EIBA), Oslo, Norwegen, 10.12.-13.12.. (Details)
  Schuh, Arnold. 2006. Searching for Emerging Regionalization Patterns in MNCs Operating in Central and Eastern Europe. Academy of International Business 2006 Annual Conference, Beijing, China, 23.06.-26.06.. (Details)
  Floh, Arne, Madlberger, Maria. 2006. Measuring the antecedents of impulsive buying behavior on the WWW. ACR North American Conference, Orlando, Florida, Vereinigte Staaten/USA, Sep 28 - Oct 1. (Details)
  Salzberger, Thomas, Koller, Monika, Klausegger, Claudia. 2006. The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study. AMA Frontiers in Service Conference, Brisbane, Australien, June 2006. (Details)
  Kuenzel, Sven, Floh, Arne. 2006. 'Physicians' Perspective On Relationship Marketing Tactics. AM2006 Conference, London, United Kingdom, Österreich, 03.-06. July 2006. (Details)
  Floh, Arne. 2006. Business Relationship Closeness Inventory - A Framework for Measuring the Quality of Long Term Relationships. AMA Winter Marketing Educators Conference, St. Petersburg, FL, Vereinigte Staaten/USA, 17. - 20. Feb. 2006. (Details)
  Floh, Arne. 2006. Measuring the Antecedents of Customer Loyalty on the WWW. EMAC, Athens, Greek, Österreich, 23.-26.5.2006. (Details)
  Floh, Arne, Kuenzel, Sven. 2006. What Are The Requisites Of Successful Business-To-Business Relationships?. AM2006 Conference, London, United Kingdom, Österreich, 03.-06. July 2006. (Details)
  Schuh, Arnold. 2006. Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Wien, Österreich, 30.11.-2.12.. (Details)
2005 Pollach, Irene, Treiblmaier, Horst, Floh, Arne. 2005. Online Fundraising for Environmental Nonprofit Organizations. 38th Hawaii International Conference on System Sciences (HICSS), Hawaii, Vereinigte Staaten/USA, January 3-6. (Details)
  Schuh, Arnold. 2005. The Westernization of Consumer Goods Markets in Central and Eastern Europe. 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Vienna, Österreich, 01.12.-03.12.. (Details)
  Judt, Ewald. 2005. Die Zukunft des Kartenzahlens. 23. Computersymposium des Handelsverbandes, Wien, Österreich, 17.11.. Vortrag auf Einladung (Details)
  Salzberger, T., Koller, M.. 2005. Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research. ANZMAC Conference 2005, Fremantle, WA (Details)
  Floh, A.. 2005. How do we measure successful relationships?. EAISM 2nd Workshop on Relationship Marketing, 04 ¿ 05 Oct 2005, Brussels, Belgium (Details)
  Koller, M.. 2005. Measuring Cognitive Dissonance during the whole decision-making process of booking a holiday trip - a longitudinal investigation via diary method. ANZMAC Conference, Perth, Doctoral Colloquium (Details)
  Klausegger, C., Salzberger, T.. 2005. Messung der wahrgenommenen Erlebnisqualität - Empirische Analyse am Beispiel des Städtetourismus Wien. Workshop, Dienstleistungsmarketing 2005, FU Berlin, 24. Juni (Details)
  Pollach, I./Treiblmaier, H./Floh, A.. 2005. Online Fundraising for Environmental Non-Profit-Organizations. 38th Hawaii International Conference on System Sciences (HICSS), 03 ¿ 06 Jan 2005, Big Island Hawaii, USA (Details)
  Floh, A./Kuenzel, S.. 2005. Recovery Management in E-Commerce. International Colloquium on Relationship Marketing (ICRM), 21 ¿ 24 Jun 2005, St. Johns, New Foundland, Canada (Details)
  Kuenzel, S./Floh, A.. 2005. Service recovery in the Hotel industry in Cyprus: A Managerial and Customer perspective. The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, 5 -7 Jul 2005, Dublin, Ireland (Details)
  Schuh, A.. 2005. The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?. 3rd EIASM Workshop on International Strategy and Cross Cultural Management, 29.-30.9.2005, WU-Wien, Vienna (Details)
  Salzberger, T., Klausegger, C., Koller, M.. 2005. The Impact of Market Orientation and New Service Development on Corporate Performance. The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, 2005, Singapore (National University of Singapore Business School) (Details)
2004 Judt, Ewald. 2004. Maestro in Österreich - profitabel?. ProfitCard-Konferenz, Wiesbaden, Deutschland, 25.03.. Vortrag auf Einladung (Details)
  Judt, Ewald. 2004. Mautabrechnung über Karten. Symposia-Event Road Pricing: Vom Lkw zum Pkw?, Wien, Österreich, 20.04.. Vortrag auf Einladung (Details)
  Judt, Ewald, Komatz, Robert. 2004. Stammkundenprogramme mittels Bankkarten. Bankimpulse '04, Wien, Österreich, 22.04.-23.04.. Vortrag auf Einladung (Details)
  Treiblmaier, H., Floh, A.. 2004. A Framework for Drivers and Enablers of Relationship Marketing. IADIS International Conference e-Society, 155-162, July (Details)
  Arami, M., Koller, M., Krimmer, R.. 2004. Akzeptanz multifunktionaler Chipkarten. Internationales Rechtsinformatik Symposion (IRIS), Salzburg, Österreich, Februar (Details)
  Salzberger, T.. 2004. An Introduction to Rasch Models for Business Studies. Workshop Introducing Rasch and Unfolding Model Applications, Leeds, Psychometric Laboratory for Health Sciences, September 14 (Details)
  Salzberger, T.. 2004. An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge. 2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia (Details)
  Treiblmaier, Horst, Pinterits, Andreas, Floh, Arne,. 2004. Antecedents of the Adoption of e-Payment Services in the Public Sector. Proceedings of the 25th International Conference on Information Systems (ICIS), Washington D.C.,U.S.A., December, (Details)
  Schuh, A.. 2004. Branding in CEE - Viewed from a market globalization perspective. 30th Annual EIBA Conference, 6.12.2004, Ljubljana, Slovenia (Details)
  Koller, M.. 2004. Cognitive dissonacne - more than a post purchase phenomenon? The explanatory power of the theory of cognitive dissonance during the whole purchase decision-making process - an empirical investigation. ANZMAC Conference, Wellington, Doctoral Colloquium (Details)
  Salzberger, T.. 2004. Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising. 2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia (Details)
  Salzberger, T.. 2004. Reconsidering the Paradigm of Measurement in Marketing Research - Critically Reviewing Recent Contributions Challenging Churchill's Paradigm. Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, November 29 to December 1 (Details)
  Floh, A.. 2004. Recovery Management in E-Commerce. British Academy of Management Annual (BAM) Conference, 30 Aug ¿ 01 Sep 2004, St. Andrews, Scotland. (Details)
  Floh, A.. 2004. Relationship Closeness - A New Way of Measuring Relationship Quality?. International Colloquium on Relationship Marketing (ICRM), 02 ¿ 04 Dec 2004, Hamilton, New Zealand (Details)
  Arami, M., Koller, M., Krimmer, R.. 2004. User Acceptance of Multifunctional Smart Cards. 12th European Conference on Information Systems (ECIS), Turku, Finland, June (Details)
2003 Judt, Ewald. 2003. Bargeldlos zahlen an der Zapfsäule. Internationales Fachforum Sprit & Convenience, Salzburg, Österreich, 11.06.. Vortrag auf Einladung (Details)
  Treiblmaier, H., Floh, A., Pollach, I., Kotlowski, M.. 2003. E-Branding Strategies of Non-Profit Organizations. Americas Conference on Information Systems (AMCIS), August 4-5, Tampa, Florida, USA (Details)
  Treiblmaier, H., Floh, A.. 2003. Problems and Potential Solutions Pertaining to the Collection of Electronic Customer Data as a Starting Point for Personalised eCRM. 11th International Colloquium in Relationship Marketing, Cheltenham, UK (Details)
  Treiblmaier, H., Fuchs, S., Scharl, A., Floh, A.. 2003. Targeting new Customer Segments with Innovative Solutions: Application Service Providing for the Energy Management Sector. 11th European Conference on Information Systems (ECIS) (Details)
  Sinkovics, R.R., Salzberger, T.. 2003. Technophobia as a Hindrance to International Innovation Diffusion - A Multinational Investigation of Construct Equivalence. 29th EIBA Conference, December 11-13, 2003, Copenhagen Business School, Denmark (Details)
  Koller, M.. 2003. The theory of cognitive dissonance and its impact on consumer behaviour (work in progress). 12th EDAMBA Summer School, Soréze, France (Details)
2002 Judt, Ewald, Komatz, Robert. 2002. Stammkunden- und Bonusprogramme in Österreich. Bankkarten-Forum, Frankfurt/Main, Deutschland, 12.09.. Vortrag auf Einladung (Details)
  Salzberger, T., Holzmüller, H.H.. 2002. An Investigation of Construct Validity and Cross-National Comparability - A Five-Country Study of Export Information Usage in the UK, Austria, Germany, the United States, and New Zealand. In: Souchon, A.L., Durden, G.R., Diamantopoulos, A., Axinn, C.N. (eds.): Proceedings of the 31st EMAC conference, Braga, Portugal, May 28-31 (Details)
  Salzberger, T., Klausegger, C.. 2002. An Investigation of the Construct of Customer Satisfaction with a Shopping Centre in Prague. Proceedings of the 31st EMAC conference, Braga, Portugal, May 28-31 (Details)
  Floh, A.. 2002. Customer Retention on the WWW. ESRC Doctoral Workshop, 08. Sep. 2002, London, UK (Details)
  Holzmüller, H.H., Salzberger, T.. 2002. Die betriebliche Nutzung von Exportinformation - Ergebnisse einer Studie in fünf Staaten. Vortrag im Rahmen der Jahrestagung der Kommission Internationales Management des Verbandes der Hochschullehrer für Betriebswirtschaft e.V vom 15. - 16. Februar 2002, Graz (Details)
  Schuh, A.. 2002. Globalisierung als Diffusionsprozess: Untersucht am Beispiel der Verbreitung westlicher Markenartikel in Mittel- und Osteuropa. Proceedings der WU-Jahrestagung 2002, Wirtschaftsuniversität Wien (Details)
  Klausegger, C./Scharitzer, D.. 2002. Kundenzufriedenheitsmessung in österreichischen Nonprofit Organisationen - Ausgewählte Ergebnisse einer empirischen Studie aus dem Gesundheits- und Pflegebereich. 11. Workshop Dienstleistungsmarketing FernUniversität Hagen (6.-8. Juni 2002) (Details)
  Klausegger, C./Scharitzer, D.. 2002. Marketingorientierung in Nonprofit Organisationen - Entwicklung eines Messmodells und empirische Prüfung am Beispiel des österreichischen Kultursektors. 5. Internationales Colloquium der NPO-Forscher, Johannes Kepler Universität (17.-19. April 2002) (Details)
  Klausegger, C./Scharitzer, D.. 2002. Marketingorientierung in NPOs - Status Quo und Entwicklungsperspektiven. Workshop, 23. Mai 2002, CS Pflege- und Sozialzentrum, Wien (Veranstalter Nonprofit Institut) (Details)
  Floh, A.. 2002. Measuring the Psychological Determinants of Customer Retention in an E-Commerce Environment. EDAMBA Summerschool, 24. Juli 2002, Near Auch, France (Details)
  Floh, A.. 2002. Measuring the Psychological Determinants of Customer Retention on the WWW. Proceedings of the British Academy of Management (BAM) Annual Conference, 9 - 11 Sep. 2002, London, UK (Details)
  Klausegger, C./Scharitzer, D.. 2002. Mit Marketing mehr Erfolg für NPOs? - Das Marketingbewusstsein in österreichischen Kranken- und Pflegeanstalten. Entwicklung eines Messmodells und empirische Prüfung der Marketingorientierung von NPOs am Beispiel österreichischer Krankenhäuser, Alten- und Pflegeheime, WU-Jahrestagung 2002 (6.-7. November 2002) (Details)
  Schuh, A./Ferencikova, S.. 2002. Regionalization in Central and Eastern Europe from a Western MNC¿s Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 10th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 16 (Details)
  Hasenauer, R., Aigner, W., Berndorfer, J., Kurz, A., Meinhard, D., Stockhammer, C.. 2002. Rollen und Funktionen in erfolgreichen Kooperationen von Wirtschaft und Forschung aus der Sicht des Forschungsbereichs Hochtechnologiemarketing. WU Jahrestagung November (Details)
  Floh, A., Treiblmaier, H.. 2002. The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing . International Colloquium in Relationship Marketing, September (Details)
  Floh, A.. 2002. The Importance of Psychological Constructs Measuring E-Loyalty. ANZMAC Doctoral Colloquium, 30. Nov. 2002, Deakin University, Melbourne, Australia (Details)
  Sinkovics, R.R., Salzberger, T.. 2002. The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations - A Multinational Investigation of Construct Equivalence. Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference (ANZMAC)m Melbourne, Autralia, December 1-4 (Details)
2001 Klausegger, C., Salzberger,T., Scharitzer, D.. 2001. 'Neue Verwaltung' - Zufriedene Bürger, positives Image? Analyse der Kundenzufriedenheit bei Finanzämtern unter Berücksichtigung der unterschiedlichen Einstellungen zur öffentlichen Verwaltung. 8. Dienstleistungsworkshop, Innsbruck, 1.-3. Februar (Details)
  Sonnek, A. , Korunka, C., Scharitzer, D.. 2001. Developing a model of the relationship between customer satisfaction and job satisfaction in public service organizations. Vortrag bei der IEMS 2002 in Cocoa Beach, Florida, 11th-13th March 2002 (Details)
  Schuh, Arnold, Mayrhofer, Wolfgang, Ferencikova, S.. 2001. Management Research in the New Europe: Is There a Need for a Specific Central and East European Perspective?. In: Ricart et al. (eds.): Proceedings of the Founding Conference of the European Academy of Management, IESE, Barcelona (Details)
  Schuh, Arnold, Damova, E.. 2001. Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 9th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 11 (Details)
  Schuh, Arnold. 2001. Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization. In: Ferencikova, S. et al. (eds.): Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 (Details)
  Sonnek, A. , Scharitzer, D., Korunka, C.. 2001. Monitoring quality of organizational changes in public service organisations: The development of a survey instrument. Vortrag bei der Qualita2001 in Annecy/France, 22nd-23rd March 2001 (Details)
  Korunka, Ch., Scharitzer, D., Sonnek, A.. 2001. Quality in the Public Sector: The development of an integrative instrument for the measurement of employee- and customer perceptions. Vortrag beim 10th European Congress on Work and Organizational Psychology, Prag, Tschechische Republik, Mai 2001 (Details)
  Schuh, Arnold. 2001. Strategic Change During the Internationalization of the Firm. Proceedings of the 27th Annual Meeting of the European International Business Academy, Paris, 13.-15. Dezember (Details)
2000 Salzberger, T.. 2000. An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity. Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast (Details)
  Salzberger, T., Holzmüller, H.H., Souchon, A.L., Diamantopoulos, A., Axinn, C., Durden, G.R.. 2000. An exploratory cross-national assessment of antecedents to export information use. Proceedings of the 29th European Marketing Academy (EMAC) Conference, Rotterdam, NL, May 23-26 (Details)
  Klausegger C./Scharitzer D.. 2000. Best Practice an der Kundenfront - Möglichkeiten und Grenzen der Leistungsevaluation aus Kundensicht. Workshop im Rahmen des 2. NPO Tages an der WU-Wien, 23. Mai (Details)
  Klausegger, C., Salzberger, T.. 2000. Customer Satisfaction with a Shopping Centre in Prague - Scale Development and Analysis of Selected Antecedents and Consequences. Proceedings of the 8th Annual Conference on Marketing Strategies for Central & Eastern Europe, Vienna, Austria, December 13-15, 2000, 84-100 (Details)
  Salzberger, T.. 2000. Establishing Measurement Equivalence by Means of the Rasch Model. In: Salzberger, T., Williams J.D., Diamantopoulos D., Mort G.S., Brathwaite T.W.: Equivalence: Do We Need It and What Do We Do When It Does Not Exist? Panel Discussion held at the 2000 Multicultural Marketing Conference, Kowloon, Hong Kong (Details)
  Hasenauer, R., Aigner, M. W., Meinhard, D., Mercer D., Flynn D.M., Russell P.. 2000. Institutional Framework Requirements for Effective Distributed Innovation Systems in European Space Research. 2nd Conference on Academic and Industrial Cooperation in Space Research, 15.-17. Nov., Graz, hrsg. R.A. Harris , David Raitt, ESA, pp. 175-182 (Details)
  Salzberger, T.. 2000. Intercultural Construct Validity in Emic and Etic Research. Proceedings of the 2000 Multicultural Marketing Conference (CD ROM), Academy of Marketing Science, September 17-20, 2000, Kowloon, Hong Kong (Details)
  Schuh, Arnold, Pacolt, Oliver. 2000. Management Research on Central and Eastern Europe: Key Research Areas During the 1989-1999 Period. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 8th Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 2000, Paper 25 (Details)
  Holzmüller, H., Salzberger, T., Souchon, A.L., Diamantopoulos, A., Axinn, C., Durden, G.R.. 2000. Selected Company Characteristics and Environmental Turbulence as Antecedents to Export Information Use - An Exploratory Five Country Study. AIB Annual Meeting of the Academy of International Business, Phoenix, Arizona (Details)
  Salzberger, T.. 2000. What Marketing Research Could Learn From Rasch Measurement Theory: A Rasch Analysis of a Marketing-Scale. Presented at the Tenth International Objective Measurement Workshop IOMW10, April 21-23, 2000, Louisiana State University Health Sciences Center, New Orleans (Details)
  Hasenauer, R.. 2000. ¿Loran-C/Eurofix, EGNOS and Galileo activities in Austria¿, zus. mit K. Legat, B. Hofmann-Wellenhof. Conference Proceedings Tagung Bonn 22./23.3.der DGON (Details)
1999 Salzberger, T.. 1999. How the Rasch Model May Shift Our Perspective of Measurement in Marketing Research. Marketing in the Third Millenium: Proceedings of the 1999 Australia and New Zealand Marketing Academy Conference (ANZMAC), Sydney (Details)
  Holzmüller, H.H., Salzberger, T.. 1999. Solving the Puzzle of Equivalence in Cross-National Marketing Research: Concepts, Assessment, and Research Designs. Research-in-Progress Paper 9ented at the 9th Biennial World Marketing Congress, Malta, June 23-26 (Details)
  Salzberger, T.. 1999. Structural Equation Modeling vs. Latent Trait Models in Cross-national Marketing Research. In: Holzmüller, H., Samiee, S., Schlegelmilch, B., Diamantopoulos, A., Salzberger, T.: Recent Methodological Advancements in CrossNational Marketing Research, Panel Discussion, 9th Biennial World Marketing Congr., Malta, June 23-26 (Details)
  Salzberger, T.. 1999. The Application of the Rasch Model to a Marketing-Scale. Paper presented at the 11th European Meeting of the Psychometric Society, EMPS 99, Lüneburg, Germany, July 19-22, 1999. The abstract is also published in MPR-online 1999 Vol. 4, No.1 (Methods of Psychological Research) (Details)
1998 Judt, Ewald. 1998. Der Euro 1999 und 2002. Handelsverband-Symposium, Wien, Österreich, 13.10.1998. Vortrag auf Einladung (Details)
  Salzberger, T.. 1998. Facing the Cross-Cultural Challenge: Empirical Investigation of Data Equivalence of the CET-scale in Austria and Korea. Proceedings of the III. CEMS Academic Conference, Louvain-la-Neuve, Belgium (Details)
  Schuh, A.. 1998. Franchising or Strategic Center? Redefining the Marketing Function of Subsidiaries of MNCs in a Global Strategy Context. In: Andersson, P. (eds.): Proceedings 27th EMAC Conference 'International Marketing', Stockholm, 1998, 49-60 (Details)
  Schuh, A.. 1998. Strukturwandel in multinationalen Unternehmen: Chancen und Risiken für den Standort Wien. In: Clement, W. (Hrsg.): Kompetenzzentrum Wien. 151-161, Wien: Service Fachverlag (Details)
1997 Judt, Ewald. 1997. The Launch of Quick, the Austrian Electronic Purse. XIX Efma Convention, Paris, Frankreich, 04.03.1997. Invited Talk (Details)
  Schuh, A., Springer, R.. 1997. Marketing in Central and Eastern Europe: An Assessment of Past and Future Research. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1 (Details)
  Salzberger, T., Sinkovics, R.R., Holzmüller, H.H.. 1997. Problems of Equivalence in Cross-Cultural Marketing Research. In: Wilson, E.J., Hair, J.F. (eds.): Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, May 28-31, Coral Gables, Florida 1997, Vol. XX, 74-78 (Details)
  Salzberger, T.. 1997. Statistically Equivalent, yet Different in Meaning: Different Measurement Model Re9entations - Shown by Means of the AGGLO-Scale. In: Reed, P.W., Luxton, S.L., Shaw, M.R.: Proc. ANZMEC 1997, Australia New Zealand Marketing Educators Conference, Volume II, ISBN 0-7326-1296-9, 707-728 Melbourne, Australia, Dec. 1-3 (Details)
1996 Judt, Ewald. 1996. Die ec-Karte als Multifunktionskarte mit Elektronischer Geldbörse. Handelsblatt-Konferenz "Zahlungsverkehr in Europa", Frankfurt/Main, Deutschland, 05.09.1996. Vortrag auf Einladung (Details)
  Judt, Ewald. 1996. Die österreichische Elektronische Geldbörse. Ueberreuter-Symposium, Wien, Österreich, 16.01.1996. Vortrag auf Einladung (Details)
  Judt, Ewald. 1996. Kreditgeschäft mit Plastikgeld. Hochschulkurs für Geld- und Bankwesen, Seefeld, Österreich, 10.10.1996-11.10.1996. Vortrag auf Einladung (Details)
  Judt, Ewald. 1996. Österreichische und internationale Chipkartenaktivitäten. stusa Management-Symposium, Wien, Österreich, 13.06.1996. Vortrag auf Einladung (Details)
  Judt, Ewald. 1996. Sicherheitsfragen im Online-Zahlungsverkehr. Symposium "Internet-Banking" von ÖPWZ, ÖBwG und stusa, Wien, Österreich, 19.06.1996. Vortrag auf Einladung (Details)
  Schuh, A., Houston, M., Anderson, J.. 1996. Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1996, Paper No.1 (Details)
1995 Judt, Ewald. 1995. Planung, Durchführung und Kontrolle einer integrierten Kreditkarten-Marketingkampagne. IIR-Konferenz, Wien, Österreich, 18.01.1995. Vortrag auf Einladung (Details)
  Judt, Ewald. 1995. The chip card project of the Austrian banking community. Stored-value Card Conference, Washington, D.C., Vereinigte Staaten/USA, 21.09.1995. Invited Talk (Details)
  Judt, Ewald. 1995. Von einer Vision zur Realität: Zahlungskarten mit Chip. Handelsblatt-Konferenz "Banken im Umbruch", Frankfurt/Main, Deutschland, 22.11.1995-23.11.1995. Vortrag auf Einladung (Details)
  Judt, Ewald. 1995. Zahlungskarten mit Chip - Strategien im Spannungsfeld von Bank, Markt und Technik. Finanzmarketingverband Österreich, Wien, Österreich, 05.09.1995. Vortrag auf Einladung (Details)
  Schuh, A., Holzmüller, H.. 1995. Scandals: Media-Induced Crises in Organizations - Characteristics, Measurement, and Coping Strategies. In: Nigh, D., Collins, D. (eds.): Proceedings of the Sixth Annual Meeting of the International Association for Business and Society, 1995, 152-157 (Details)
  Schuh, A.. 1995. The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien (Details)
1994 Judt, Ewald. 1994. Chipkarte zwischen Bank und Markt. à la Card-Konferenz, Wien, Österreich, 16.05.1994. Vortrag auf Einladung (Details)
  Judt, Ewald. 1994. Chipkarten-Einführung im Zahlungsverkehr aus österreichischer Sicht. Electronic Forum, Fellbach, Deutschland, 25.11.1994. Vortrag auf Einladung (Details)
  Judt, Ewald. 1994. Electronic Money: Die Chipkarte im Zahlungsverkehr. Österreichischer Ingenieur- und Architektenverein, Wien, Österreich, 29.11.1994. Vortrag auf Einladung (Details)
  Judt, Ewald. 1994. POS-Entwicklungstendenzen: Karten zwischen Markt und Technik. digicard-Konferenz, Wien, Österreich, 20.04.1994. Vortrag auf Einladung (Details)
  Judt, Ewald. 1994. Sicherheit durch bargeldlose Zahlungssysteme. Handelsverband-Symposium "Sicherheit im Handel", Wien, Österreich, 19.09.1994. Vortrag auf Einladung (Details)
  Schuh, A.. 1994. Marketing in East Central Europe: An Evolutionary Framework for Marketing Strategy Development. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe, December 1 and 2, DePaul University and Wirtschaftsuniversität Wien, 1994, 237-254 (Details)
1993 Judt, Ewald. 1993. Der Vertragspartner im Kreditkartendreieck. Regal-Symposium "Einsatz alternativer Zahlungssysteme am Point of Sale", Wien, Österreich, 23.09.1993. Vortrag auf Einladung (Details)
  Judt, Ewald. 1993. Neukunden- und Stammkundenstrategien im Kreditkartengeschäft. Management Circle, Frankfurt/Main, Deutschland, 29.03.1993-30.03.1993. Vortrag auf Einladung (Details)
  Judt, Ewald. 1993. Wie können Risiken im Kreditkartengeschäft vermieden werden?. IIR-Konferenz "Plastic Cards", Wien, Österreich, 14.09.1993-15.03.1993. Vortrag auf Einladung (Details)
1991 Schuh, A.. 1991. Erfolgversprechende Marktbearbeitungsstrategien für österreichische Unternehmen im EG-Binnenmarkt. In: Griller, S., Lavric, E., Neck, R. (Hrsg.): Europäische Integration aus österreichischer Sicht. 159-178, Wien: Verlag Orac (Details)
1988 Judt, Ewald. 1988. Die Kreditkarte. IIR-Konferenz, Wien, Österreich, 14.09.1988. Vortrag auf Einladung (Details)
  Judt, Ewald. 1988. Gewinne im Kartengeschäft (?). "bank und markt"-Kongress, Frankfurt/Main, Deutschland, 03.02.-04.02.. Vortrag auf Einladung (Details)
  Schuh, A., Holzmüller, H.. 1988. Skandal-Marketing - Zur Typologisierung, Messung und Bewältigung medieninduzierter Krisen von Organisationen. In: Frank, H., Plaschka, G., Rößl, D. (Hrsg.): Umweltdynamik-Beiträge aus wirtschaftlicher und rechtlicher Sicht. 17-47, Wien-New York: Springer Verlag (Details)