2012 Viola, Loredana, Karhu, Päivi 2012. How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation. In Proceedings of the Academy of Marketing Science Annual Conference (AMS), Hrsg. Academy of Marketing Science, 16.05.-19.05. New Orleans, LA, USA (Details)
  Koller, Monika, Walla, Peter. 2012. Measuring Affective Information Processing in Information Systems and Consumer Research. Introducing Startle Reflex Modulation. In ICIS Proceedings (Proceedings of the International Conference on Information Systems 2012), Hrsg. AIS (Association for Information Systems), 1-16. Orlando, Florida, USA: AIS Association for Information Systems. (Details)
2011 Ziniel, Wolfgang. 2011. Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour. In Business: Accounting, Finance, Management & Marketing, Hrsg. Gregory T. Papanikos, 113-114. Athens: ATINER Eigenverlag. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. In Proceedings of the Annual Conference of the Academy of Marketing Science (AMS), The sustainable global marketplace, Hrsg. Mary Conway Dato-on, 328-328. Coral Gables, FL, USA: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. The perceived value-loyalty-link: heterogeneity among car users. In Proceedings of the Academy of Marketing Conference 2011, Hrsg. University of Liverpool, Management School, Marketing Fields Forever, XX-YY. Liverpool: -. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. In Proceedings of the Academy of Marketing Conference 2011, Hrsg. University of Liverpool, Management School, Marketing Fields Forever, XX-YY. Liverpool: -. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Perceived Value in Consumption-Systems Applied to the Automotive Industry. In EMAC 40th Conference Proceedings: The day after-Inspiration, Innovation, Implementation, Hrsg. University of Ljubljana, Faculty of Economics, 1-7. Ljubljana: -. (Details)
  Ziniel, Wolfgang. 2011. Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour. In Proceedings of the 13th General Online Research Conference GOR, Hrsg. Monika Taddicken, Martin Welker, Lars Kaczmirek, 74-75. Düsseldorf: -. (Details)
2010 Salzberger, Thomas, Koller, Monika. 2010. On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder, Hrsg. Department of Management, College of Business and Economics, 1-8. University of Canterbury, Christchurch: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander, Viola, Loredana. 2010. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder, Hrsg. Department of Management, College of Business and Economics, 1-1. University of Canterbury, Christchurch: (Details)
  Ziniel, Wolfgang. 2010. The Effect of Third-Party Product Reviews on Product Choice. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Hrsg. Paul Ballantine, Jörg Finsterwalder, ---. Christchurch, Department of Management, College of Business and Economics: -. (Details)
  Ziniel, Wolfgang. 2010. Measuring the Relevance of Third-Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 55-55. Vienna: Universität Wien. (Details)
  Ziniel, Wolfgang, Ledermüller, Karl. 2010. New Ways of Understanding the Customer: Perceptual Maps from Forum Entries. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 82-82. Vienna: Universität Wien. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 74-75. Vienna, University of Vienna: -. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark: (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Behavioral post-consumption intentions from a higher-order multidimensional value perspective. In Proceedings of the American Marketing Association (AMA) Summer Educators’ Conference, Hrsg. American Marketing Association, xx-xx. Boston, USA: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Purchasing a new car: The impact of multiple perceived value dimensions from an ecological perspective. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 91-92. Vienna, University of Vienna: -. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University, Hrsg. Academy of Marketing, 246-252. Coventry University: -. (Details)
  Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Hrsg. Academy of Marketing, 379-386. Coventry University: -. (Details)
  Zauner, Alexander, Palmetshofer, Gerlinde. Erscheinend. Value für Stakeholder im Nonprofit Kontext: Eine Means-End-Chain Analyse. In Stakeholder-Management in Nonprofit-Organisationen. Theoretische Grundlagen, empirische Ergebnisse und praktische Ausgestaltungen, Hrsg. Theuvsen, Ludwig, Schauer, Reinbert, Gmür, Markus, xx-xx. Linz: Trauner. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Customer value in consumption-systems: the case of mobile telecommunication. In Proceedings of the European Association for Consumer Research Conference 2010, Hrsg. Royal Holloway University of London, xx-xx. Surrey, UK, Großbritannien: (Details)
  Ziniel, Wolfgang, Ledermüller, Karl. 2010. Deriving Customers' Product Perception Spaces from Forum Postings. In GOR2010, 12th General Online Research Conference, Hrsg. Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel, 76-77. Pforzheim: -. (Details)
  Salzberger, Thomas, Koller, Monika. 2010. Examining the functioning of different response scales based on innovative measurement models. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark: (Details)
  Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. In NeuroPsychoEconomcis 2010 Conference Proceedings, Hrsg. Flemming Hansen, Martin Reimann, Oliver Schilke, 14-14. München, Washington: (Details)
  Ledermüller, Karl, Ziniel, Wolfgang. 2010. Information Retrieval based Quantitative Text Mining as Foundation for Perceptual Mapping and Information Reduction Methods - A use case of investigating job announcements. In GOR2010, 12th General Online Research Conference, Hrsg. Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel, 55-56. Pforzheim: -. (Details)
  Ziniel, Wolfgang. 2010. Measuring the Perceived Quality Impact of Third-Party Product Reviews via Paired Comparisons. In New Economic Challenges, Hrsg. Faculty of Economics and Administration of Masaryk University, 78-88. Brno: -. (Details)
2009 Salzberger, Thomas, Koller, Monika. 2009. An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection. In Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference, Hrsg. Department of Marketing, Monash University, 1-8. Melbourne, Australia: (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. In Proceedings of the Ninth International Conference on Electronic Business (ICEB 2009). "Ubiquitous e-Services in Digital Society", Hrsg. Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong, Hong Kong, 257-264. Macau: (Details)
  Koller, Monika, Abou Roumié, Amir, Brenner, Gerhard. 2009. Audio Branding: A Review. In 2009 NeuroPsychoEconomics Conference Proceedings, Hrsg. Martin Reimann, Oliver Schilke, Association for NeuroPsychoEconomics, 26-26. Munich, Palo Alto: (Details)
  Scott, Jane, Salzberger, Thomas. 2009. Investigating the Threshold Ordering of the Audience Engrossment Scale using the Polytomous Rasch Model. In Proceedings of the 3rd International Conference of Measurement in Health, Education, Psychology and Marketing, Hrsg. University of Western Australia, 1-5 Perth: Eigenverlag (Details)
  Koller, Monika, Sinitsa, Elizaveta. 2009. Mixed Methods in Online Research - Conceptualisation and Future Research Agenda. In Proceedings, GOR 09, 11th General Online Research Conference, April 6-8, 2009, University of Vienna, Hrsg. Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel, Olaf, 88-89. Wien, German Society for Online-Research: (Details)
2008 Salzberger, Thomas, Koller, Monika. 2008. A difference in the unit of measurement - A hidden threat to the comparability of measures derived from rating scales. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney, Hrsg. University of Western Sydney, 1-5. Sydney, Australien: Eigenverlag. (Details)
  Koller, Monika, Salzberger, Thomas, Streif, Gerlinde. 2008. Cognitive Dissonance in Retail versus E-commerce – First Findings and Implications. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney, Hrsg. University of Western Sydney, 1-5. Sydney, Australien: Eigenverlag. (Details)
  Koller, Monika. 2008. Neuroimaging techniques - promising research method also for practical marketing research?. In Latin America Advances in Consumer Research, Vol. 2, Hrsg. Acevedo, C.R., Hernandez, J.M.C., Lowrey, T.M. (eds.), 1-4. Sao Paulo, Brazil: Association for Consumer Research. (Details)
  Scott, Jane, Harris, Jennifer, Salzberger, Thomas. 2008. Are respondents using our scale as we expect?. In Proceedings of the ANZMAC Conference 2008, Sydney, Australia, Hrsg. University of Western Sydney, 1-6 Sydney: Eigenverlag. (Details)
  Newton, Fiona, Salzberger, Thomas, Ewing, Mike. 2008. Differences in Item Responses: A Gendered Approach. In Proceedings of the ANZMAC Conference 2008, Sydney, Hrsg. University of Western Sydney, 1-6. Sydney: Eigenverlag. (Details)
  Brenner, Gerhard, Koller, Monika, Salzberger, Thomas. 2008. Measurement Problems of Cognitive Dissonance – How Can Neuroimaging Techniques Help? Conceptual Thoughts and Empirical Design. In ConNecs 2008. Conference on Neuroeconomics, Copenhagen Business School, Hrsg. Department of Marketing, Center for Marketing Communication, 1-8. Copenhagen: Eigenverlag. (Details)
  Bharadwaj, Sundar, Floh, Arne. 2008. Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach. In Proceedings of the INFORMS Marketing Science Conference, Hrsg. INFORMS, XXX-XXX. Vancouver: (Details)
  Koller, Monika, Salzberger, Thomas. 2008. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. In Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference, Hrsg. Business Innovation Research Center, Charlton College of Business, University of Massachusetts, 207-213. Rio de Janeiro, Brazil, 16-19 January, 2008: Eigenverlag. (Details)
2007 Koller, Monika, Judt, Ewald. 2007. Consumers’ Acceptance of Biometric Identification Technology in Financial Services – First Findings and Implications . In 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand, Hrsg. University of Otago, Dunedin, New Zealand, 858-864. Dunedin, New Zealand: (Details)
  Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE?. In Marketing Theory Challenges in Transitional Societies, Hrsg. Snoj, Boris and Milfelner, Borut, 135-142. Maribor, Slovenia: Ekonomsko-poslovna fakulteta, Maribor, Slovenija. (Details)
  Salzberger, Thomas. 2007. Single-Item Measures – Time for a Revival?. In 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand, Hrsg. University of Otago, 1-7. Dunedin, New Zealand: (Details)
  Salzberger, Thomas. 2007. The Impact of Global Warming on Consumer Behaviour - First Findings from an Empirical Study. In 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand, Hrsg. University of Otago, 1-6. Dunedin, New Zealand: (Details)
  Floh, Arne, Bharadwaj, Sundar. 2007. Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry. In Proceedings of the INFORMS Marketing Science Conference, Hrsg. INFORMS, XXX-XXX. Singapore: (Details)
2006 Koller, Monika, Salzberger, Thomas. 2006. Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study. In Advancing Theory, Maintaining Relevance, Proceedings of the ANZMAC Conference 2006, Brisbane, Australia, Hrsg. Charles Patti, Judy Drennan, Queensland University of Technology, 1-7. Brisbane: (Details)
  Salzberger, Thomas, Koller, Monika, Klausegger, Claudia. 2006. The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study. In Fifteenth Annual Frontiers in Service Conference, Hrsg. J. McColl-Kennedy, R.T. Rust, P. Danaher, J. Chen, J. Spohrer, P. Maglio, E. Bridges, 56-57. Brisbane: Eigenverlag. (Details)
  Kuenzel, Sven, Floh, Arne. 2006. 'Physicians' Perspective On Relationship Marketing Tactics. In AM2006 Conference Proceedings, Hrsg. Academy of Marketing, ???-???. London, United Kingdom: (Details)
  Floh, Arne. 2006. Business Relationship Closeness Inventory - A Framework for Measuring the Quality of Long Term Relationships. In Winter Marketing Educators Conference, Hrsg. AMA, 1-1. St. Petersburg, FL: (Details)
  Floh, Arne, Kuenzel, Sven. 2006. What Are The Requisites Of Successful Business-To-Business Relationships?. In AM2006 Conference Proceedings, Hrsg. Academy of Marketing, ???-???. London, United Kingdom: (Details)
  Schuh, Arnold. 2006. Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. In Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 237-252. Wien: Eigenverlag. (Details)
2005 Schuh, Arnold. 2005. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. In Proceedings of the 31st EIBA Annual Meeting, Hrsg. Gabriel Benito, ---. Oslo: Norwegian School of Management. (Details)
  Schuh, Arnold. 2005. The Westernization of Consumer Goods Markets in Central and Eastern Europe. In Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 243-254. Wien: Eigenverlag. (Details)
  Salzberger, T., Koller, M.. 2005. Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research. ANZMAC Conference 2005, Fremantle, WA (Details)
  Floh, A.. 2005. How do we measure successful relationships?. EAISM 2nd Workshop on Relationship Marketing, 04 ¿ 05 Oct 2005, Brussels, Belgium (Details)
  Klausegger, C., Salzberger, T.. 2005. Messung der wahrgenommenen Erlebnisqualität - Empirische Analyse am Beispiel des Städtetourismus Wien. Workshop, Dienstleistungsmarketing, FU Berlin, 24. Juni (Details)
  Pollach, I./Treiblmaier, H./Floh, A.. 2005. Online Fundraising for Environmental Non-Profit-Organizations. 38th Hawaii International Conference on System Sciences (HICSS), 03 ¿ 06 Jan 2005, Big Island Hawaii, USA (Details)
  Pollach, I., Treiblmaier, H., Floh, A.. 2005. Online Fundraising for Environmental Nonprofit Organizations. Proceedings of the 38th Hawaii International Conference on System Sciences(HICSS-2005) (Details)
  Floh, A./Kuenzel, S.. 2005. Recovery Management in E-Commerce. International Colloquium on Relationship Marketing (ICRM), 21 ¿ 24 Jun 2005, St. Johns, New Foundland, Canada (Details)
  Kuenzel, S./Floh, A.. 2005. Service recovery in the Hotel industry in Cyprus: A Managerial and Customer perspective. The 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, 5 -7 Jul 2005, Dublin, Ireland (Details)
  Schuh, A.. 2005. The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?. 3rd EIASM Workshop on International Strategy and Cross Cultural Management, 29.-30.9.2005, WU-Wien, Vienna (Details)
  Salzberger, T., Klausegger, C.; Koller, M.. 2005. The Impact of Market Orientation and New Service Development on Corporate Performance. The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, Singapore (National University of Singapore Business School) (Details)
2004 Treiblmaier, H., Floh, A.. 2004. A Framework for Drivers and Enablers of Relationship Marketing. IADIS International Conference e-Society, 155-162, July (Details)
  Arami, M., Koller, M., Krimmer, R.. 2004. Akzeptanz multifunktionaler Chipkarten. in: Schweighofer, E. (Hrsg.): Informationstechnik in der juristischen Realität: Aktuelle Fragen der Rechtsinformatik (Details)
  Treiblmaier, Horst, Pinterits, Andreas, Floh, Arne,. 2004. Antecedents of the Adoption of e-Payment Services in the Public Sector. Proceedings of the 25th International Conference on Information Systems (ICIS), Washington D.C.,U.S.A., December, (Details)
  Salzberger, T.. 2004. Reconsidering the Paradigm of Measurement in Marketing Research - Critically Reviewing Recent Contributions Challenging Churchill's Paradigm. Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, November 29 to December 1 (Details)
  Floh, A.. 2004. Recovery Management in E-Commerce. British Academy of Management Annual (BAM) Conference, 30 Aug ¿ 01 Sep 2004, St. Andrews, Scotland. (Details)
  Floh, A.. 2004. Relationship Closeness - A New Way of Measuring Relationship Quality?. International Colloquium on Relationship Marketing (ICRM), 02 ¿ 04 Dec 2004, Hamilton, New Zealand (Details)
2003 Treiblmaier, H., Floh, A., Pollach, I., Kotlowski, M.. 2003. E-Branding Strategies of Non-Profit Organizations. Americas Conference on Information Systems (AMCIS), August 4-5, Tampa, Florida, USA (Details)
  Treiblmaier, H., Floh, A.. 2003. Problems and Potential Solutions Pertaining to the Collection of Electronic Customer Data as a Starting Point for Personalised eCRM. 11th International Colloquium in Relationship Marketing, Cheltenham, UK (Details)
  Treiblmaier, H., Fuchs, A., Scharl, A., Floh, A.. 2003. Targeting new Customer Segments with Innovative Solutions: Application Service Providing for the Energy Management Sector. 11th European Conference on Information Systems (ECIS) (Details)
  Sinkovics, R.R., Salzberger, T.. 2003. Technophobia as a Hindrance to International Innovation Diffusion - A Multinational Investigation of Construct Equivalence. 29th EIBA Conference, December 11-13, 2003, Copenhagen Business School, Denmark (Details)
2002 Salzberger, T., Holzmüller, H.H.. 2002. An Investigation of Construct Validity and Cross-National Comparability - A Five-Country Study of Export Information Usage in the UK, Austria, Germany, the United States, and New Zealand. In: Souchon, A.L., Durden, G.R., Diamantopoulos, A., Axinn, C.N. (eds.): Proceedings of the 31st EMAC conference, Braga, Portugal, May 28-31 (Details)
  Salzberger, T., Klausegger, C.. 2002. An Investigation of the Construct of Customer Satisfaction with a Shopping Centre in Prague. Proceedings of the 31st EMAC conference, Braga, Portugal, May 28-31 (Details)
  Schuh, A.. 2002. Globalisierung als Diffusionsprozess: Untersucht am Beispiel der Verbreitung westlicher Markenartikel in Mittel- und Osteuropa. Proceedings der WU-Jahrestagung 2002, Wirtschaftsuniversität Wien (Details)
  Floh, A.. 2002. Measuring the Psychological Determinants of Customer Retention on the WWW. Proceedings of the British Academy of Management (BAM) Annual Conference, 9 - 11 Sep. 2002, London, UK (Details)
  Scharitzer, D., Sonnek, A., Korunka, C.. 2002. Public Management: Die Mitarbeiter-Kunden-Schnittstelle. Proceedings der Jahrestagung der Wirtschaftsuniversität Wien 2002 (CD-ROM, 16 Seiten) (Details)
  Schuh, A./Ferencikova, S.. 2002. Regionalization in Central and Eastern Europe from a Western MNC’s Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 10th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 16 (Details)
  Hasenauer, R., Aigner, W., Berndorfer, J., Kurz, A., Meinhard, D., Stockhammer, C.. 2002. Rollen und Funktionen in erfolgreichen Kooperationen von Wirtschaft und Forschung aus der Sicht des Forschungsbereichs Hochtechnologiemarketing. WU Jahrestagung November (Details)
  Floh, A., Treiblmaier, H.. 2002. The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing . International Colloquium in Relationship Marketing, September (Details)
  Sinkovics, R.R., Salzberger, T.. 2002. The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations- A Multinational Investigation of Construct Equivalence. Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference (ANZMAC)m Melbourne, Autralia, December 1-4 (Details)
2001 Schuh, Arnold, Mayrhofer, Wolfgang, Ferencikova, S.. 2001. Management Research in the New Europe: Is There a Need for a Specific Central and East European Perspective?. In: Ricart et al. (eds.): Proceedings of the Founding Conference of the European Academy of Management, IESE, Barcelona (Details)
  Schuh, Arnold, Damova, E.. 2001. Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 9 th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 11 (Details)
  Schuh, Arnold. 2001. Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization. In: Ferencikova, S. et al. (Hrsg.): Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 (Details)
  Sonnek, A., Scharitzer, D., Korunka, Ch.. 2001. Monitoring quality in public service organizations: The development of a survey instrument. Qualita 2001, 4éme Congrès international pluridisciplinaire Qualité et Sureté de Fontionnement, Annecy (France), 22-23 mars 2001. In: Alain Courtois, Maurice Pillet (eds): Actes du congrès. 391-397, ESIA - Ecole Supérieure d'Ingénieurs d'Annecy, Laboratoire de Logiciel pour la Productique LLP CESALP, ISBN 2-9516453-0-9 (Details)
  Schuh, Arnold. 2001. Strategic Change During the Internationalization of the Firm. Proceedings of the 27th Annual Meeting of the European International Business Academy, Paris, 13.-15. Dezember 2001 (Details)
2000 Salzberger, T.. 2000. An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity. Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast (Details)
  Salzberger, T., Holzmüller, H.H., Souchon, A.L., Diamantopoulos, A., Axinn, C., Durden, G.R.. 2000. An exploratory cross-national assessment of antecedents to export information use. Proceedings of the 29th European Marketing Academy (EMAC) Conference, Rotterdam, NL, May 23-26 (Details)
  Klausegger, Claudia, Scharitzer, D.. 2000. Best Practice an der Kundenfront - Möglichkeiten und Grenzen der Leistungsevaluation aus Kundensicht. Workshop im Rahmen des 2. NPOs an der WU-Wien (Details)
  Klausegger, C., Salzberger, T.. 2000. Customer Satisfaction with a Shopping Centre in Prague - Scale Development and Analysis of Selected Antecedents and Consequences. Proceedings of the 8th Annual Conference on Marketing Strategies for Central & Eastern Europe, Vienna, Austria, December 13-15, 2000, 84-100 (Details)
  Salzberger, T.. 2000. Establishing Measurement Equivalence by Means of the Rasch Model. In: Salzberger, T., Williams J.D., Diamantopoulos D., Mort G.S., Brathwaite T.W.: Equivalence: Do We Need It and What Do We Do When It Does Not Exist? Panel Discussion held at the 2000 Multicultural Marketing Conference, Kowloon, Hong Kong (Details)
  Hasenauer, Rainer, Aigner, M. W., Meinhard, D., Mercer, D., Flynn, D. M., Russell, P.. 2000. Institutional Framework Requirements for Effective Distributed Innovation Systems in European Space Research. 2nd Conference on Academic and Industrial Cooperation in Space Research, 15.-17. Nov. 2000, Graz, hrsg. R.A. Harris , David Raitt, ESA, 175-182 (Details)
  Hasenauer, R., Aigner, M. W., Meinhard, D., Mercer D., Flynn D.M., Russell P.. 2000. Institutional Framework Requirements for Effective Distributed Innovation Systems in European Space Research.. 2nd Conference on Academic and Industrial Cooperation in Space Research, 15.-17. Nov., Graz, hrsg. R.A. Harris , David Raitt, ESA, pp. 175-182 (Details)
  Salzberger, T.. 2000. Intercultural Construct Validity in Emic and Etic Research. Proceedings of the 2000 Multicultural Marketing Conference (CD ROM), Academy of Marketing Science, September 17-20, 2000, Kowloon, Hong Kong (Details)
  Hasenauer, Rainer, Legat, K., Hofmann-Wellenhof, B.. 2000. Loran-C/Eurofix, EGNOS and Galileo activities in Austria. Conference Proceedings Tagung Bonn 22./23.3.2000 der DGON (Details)
  Schuh, Arnold, Oliver Pacolt. 2000. Management Research on Central and Eastern Europe: Key Research Areas During the 1989-1999 Period. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Eight Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 2000, Paper 25 (Details)
  Scharitzer, Dieter, Korunka, Christian. 2000. Quality institutionalization in apublic service organization: management implications derived from the city of vienna study. Proceedings of the IEA 2000/HFES 2000 Congress, 249-252 (Details)
  Holzmüller, H., Salzberger, T., Souchon, A.L., Diamantopoulos, A., Axinn, C., Durden, G.R.. 2000. Selected Company Characteristics and Environmental Turbulence as Antecedents to Export Information Use - An Exploratory Five Country Study. AIB Annual Meeting of the Academy of International Business, Phoenix, Arizona (Details)
  Hasenauer, R.. 2000. ¿Loran-C/Eurofix, EGNOS and Galileo activities in Austria¿, zus. mit K. Legat, B. Hofmann-Wellenhof. Conference Proceedings Tagung Bonn 22./23.3. der DGON (Details)
1997 Judt, Ewald. 1997. The launch of Quick, the Austrian electronic purse. In Leading edge technologies to gain competive advantage - Text of the presentations of the XIX EFMA convetion, Hrsg. EFMA European Financial Marketing Association, 483-492. Paris: EFMA European Financial Marketing Association. (Details)
  Schuh, A., Springer, R.. 1997. Marketing in Central and Eastern Europe. An Assessment of past and future research. Beitrag auf der Konferenz 'Marketing Strategies for Central&Eastern Europe', Wien, 10.-12.12. (Details)
1989 Judt, Ewald. 1989. Die Kreditkarte als Teil des modernen Zahlungssystems. In Elektronisches Geld - Plastikgeld, Hrsg. Wilhelm Bühler, 51-69. Wien: Österreichische Bankwissenschaftliche Gesellschaft. (Details)
  Judt, Ewald. 1989. Eurocard in Austria - A product differention strategy. In Eurocard-MasterCard Malta '89, June 20th, 1989, Hrsg. Eurocard International, 1-8. Brussels: Eurocard International. (Details)
1988 Judt, Ewald. 1988. Eurocard Austria - A case study. In Basics on bank cards, Budapest, February 26th, 1988, Hrsg. Eurocard International, 1-8. Brussels: Eurocard International. (Details)
  Judt, Ewald. 1988. Eurocard Austria - A case study. In Banks and Cards, July 29th, 1988, Hrsg. Eurocard International, 1-9. Brussels: Eurocard International. (Details)