Institute for Marketing and Customer Analytics

  +43 1 31336 4586
  +43 1 31336 772

Gebäude D2, Eingang A
Welthandelsplatz 1
1020 Wien
3252, IN


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Book (monograph)

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Journal article

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Research report, expert opinion

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Paper presented at an academic conference or symposium

Magazine/newspaper article

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Diploma thesis



Edited book (editorship)


Unpublished lecture

Master thesis

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eJournal article

Media report


Colours and Emotions of Cities and Tourism Attractions (2019-2020) (Details)
Al-Based Privacy-Preserving Big Data Sharing for Market Research (ANITA-ANonymous bIg daTA) (2019-2021) (Details)
Colours and Emotions of Cities and Tourism Attractions (2019-2020) (Details)
Privacy Aspects for Data Analytics in Industrial Automation Environments in the context of the European general Data Protection GDPR (2018-2019) (Details)
The Impact of Global Megatrends on Hidden Champions (2016-2016) (Details)
Virtual Reality Applications in City Tourism (2016-2017) (Details)
Emotions in Service Encoutners (2016-2016) (Details)
Influence of Sequeneces on Service Quality (2015-2016) (Details)
Austrian Business Traveling Industry (2015-2017) (Details)
Brand Value "Urlaub in Österreich" (2015-2017) (Details)
Coworking in Austria (2014-2015) (Details)
Austria’s Destination Image and Destination Personality (2013-2014) (Details)
Real-Time Product Recommendations Using Google Glass (2013-2013) (Details)
Revealing the emotional world of pictures: Developing an instrument for measuring the emotional value of pictures based on their low-level features (Details)
Revealing both emotional and cognitive mental models of cultural attraction visitors (2010-2011) (Details)
Evaluation and Relaunch of the Leitbild of Burgenland Tourism (2010-2010) (Details)
(Dis)Satisfier in eLearning (2010-2012) (Details)
Destination competitiveness: competing for "shelf space" in the traveller's consideration set (Details)
Interlinking E-Tourism and Marketing Science (2008-2010) (Details) - everyone should be an observer (2008-2010) (Details)
MemoKulTour (2008-2009) (Details)
European Travel Law Forum 2008 (2008-2008) (Details)
EURO 2008 and social impacts (2008-2008) (Details)
Visitor Experiences at Cultural Attractions: Authenticity and the Use of Multimedia at the Sisi-Museum in Vienna (Details)
Visitor profiles of day trip attractions in Lower Austria (2007-2007) (Details)
IDIOM - Information Diffusion Across Interactive Online Media (2006-2008) (Details)
IDIOM -Information Diffusion across Interactive Online Media (2006-2010) (Details)
CINEMON cinema visitor panel survey (2006-2008) (Details)
Dynamic Packaging (2006-2008) (Details)
Day trip tourism in the city of Salzburg (2006-2007) (Details)
Evaluating the All-inclusive Card of Lower Austria (2006-2006) (Details)
Cinema satisfaction monitoring (2006-2006) (Details)
Mobile 1:1 - Mobile TV (2006-2007) (Details)
Preparatory Study of Spatially Relevant Aspects of Tourism (2006-2006) (Details)
Strengths and weaknesses of the traditional travel agencies (2006-2006) (Details)
2. Austrian Travel-Panel (2005-2007) (Details)
TOURWEB (Details)
MICE Lower Austria: Meetings, Incentives,, Congresses, Events (2005-2005) (Details)
Effects of the membership of Austria in the European Union from the view of the tourism economy (2005-2006) (Details)
PROUF-IT : Product and Utility Finder in Tourism (2005-2006) (Details)
eTourism Online Monitor (2005-2005) (Details)
Danube Cruise Passanger Survey (2005-2005) (Details)
Development of a mobile cultural guide for Danube cruise passengers (2005-2005) (Details)
CITYIMPACT (2004-2005) (Details)
1. Austrian Travel Panel (2004-2005) (Details)
Tourism Knowledge Map (2004-2007) (Details)
Austrian Tourism Award (2004-2008) (Details)
Airport Charge Simulation for Airport Schwechat (2003-2004) (Details)
Visitor Survey Hikers in Lower Austria (2003-2004) (Details)
Tourism Network Austria (2003-2004) (Details)
International City Tourism Conference 'Challenges in City Tourism Research and Practice' (2002-2002) (Details)
ENTER 2002 'Multi-Channel Strategies' (2002-2002) (Details)
Visitor Survey: Cyclists in Lower Austria (2002-2002) (Details)
Visitor Survey Mountain Biker in Lower Austria (2002-2002) (Details)
DIETORECS - Intelligent recommendation for tourist destination decision making (2001-2004) (Details)
Evaluation of the interpretive services of the Nationalpark Hohe Tauern (2001-2002) (Details)
Internet Portal for European City Tourism Organisations (Details)
Second Symposium on the Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) (2000-2000) (Details)
Guest survey Northern Burgenland (2000-2000) (Details)
Social impacts of tourism in the National Park Region Neusiedler See - Seewinkel (1998-1999) (Details)
More quality and communication power for spas (1997-1998) (Details)
Social impacts of tourism in the Kamptal Park Region (1997-1999) (Details)
All-inclusive in Austria: a supply and demand side analysis (1997-1998) (Details)
Conjoint effects and bundling strategies as instruments for value engineering (1997-2001) (Details)
Development of emotional scales in travel behaviour research: a cross-cultural approach (1997-1998) (Details)
Expectations and satisfaction of Austrian and German vacationers travelling to New Zealand (1997-1998) (Details)
Adaptive modelling in economics and management science (1997-2003) (Details)
Adaptive information systems and modelling in economics and management science - Initiative 5: Artificial factory (1997-2003) (Details)
Adaptive information systems and modelling in economics and management science (1997-2002) (Details)
Positioning of the Grand Class of Austrian Airlines (1997-1997) (Details)
Marketing strategies of cultural institutions in Europe (1997-1998) (Details)
Adaptive Modelling - Market segmentation and product positioning (1997-2003) (Details)
International city tourism report (1996-1998) (Details)
Tourism Studies Austria (Details)
Austrian hotel and restaurant panel (1991-2001) (Details)
TourMIS - Decision Support System for Tourism Management (Details)
Data compression and information reduction in statistical experiments (Details)