fallback portrait photo

Ursula Haas-Kotzegger

Dr.rer.soc.oec. Ursula Haas-Kotzegger
Contact information and photo taken from and editable at WU Directory.


No curriculum entries found.

Researcher Identifier

    No researcher identifier found.

Awards and Honors

No awards found.


    No classifications found.


    No expertises found.


No activities found.


Journal article

2013 Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B. 2013. Conceptualizing Consumers’ Experiences of Product-Harm Crisis. Journal of Consumer Marketing, 30 (2), 112-120. (Details)

Contribution to conference proceedings

2012 Haas-Kotzegger, Ursula, Assiouras, I., Schlegelmilch, Bodo B., Skourtis, G.. 2012. Evaluations in Product-harm Crisis Situations. In CD proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, May 24-May 27. New Orleans, LA, USA: (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumers' Experiences of Product-Harm Crises. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: (Details)

Paper presented at an academic conference or symposium

2012 Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumer's experiences of Product-harm Crises. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05.-25.05.2012. (Details)
2011 Haas-Kotzegger, Ursula, I., Assiouras, Schlegelmilch, Bodo B., G., Skourtis. 2011. Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.11.-30.11. (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2011. There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises. Academy of Marketing Science World Marketing Congress, Reims, Frankreich, 19.07.-23.07.. (Details)


The effect of product-harm crisis on purchase intent (Details)