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Alexander Zauner

Mag.Dr.rer.soc.oec. Alexander Zauner MA
Email:
Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

since 2012
Adjunct Lecturer
since 2012
Senior Consultant, marketmind GmbH, Wien
2010-2011
Master Class Central and Eastern Europe 2010/11, WU Vienna
2008-2012
Research & Teaching Assistant Institute for Marketing Management, WU Vienna
2007-2011
Doctoral Studies in Business, WU Vienna
2006-2007
Master International Business Management, Kingston University London
2002-2006
Master of Business Administration, WU Vienna

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2012
Auszeichnung für Top-Publikation, WU Wien
Rudolf Sallinger Preis
2011
CLAV Conference (Congresso Latino-Americano de Varejo, Latin American Retail Conference) 2011 - Best Conference Paper Award, Sao Paulo
WU Leistungsprämie
2010
Academy of Marketing Conference 2010 Best Paper Award, The Practitioner Prize sponsored by the Marketing Society
2009
WU Kleinprojekte

Classifications

  • 5307 Business and management economics (Details)
  • 5320 Marketing (Details)
  • 5321 Market research (Details)
  • 5363 Non-profit-sector research (NPO, NPI) (Details)
  • 5405 Empirical social research (Details)

Expertise

  • Customer Value
  • Marketing
  • Strategic Marketing
  • Segmentation
  • Strategic Branding

Activities

Position in jury, advisory board, curatorship
  2008-2011 NPO Institut an der WU Wien - Scientific board member
Editor of a scientific journal
  2008-2012 Österreichische Gesellschaft für Absatzwirtschaft (ÖGA) - Generalsekretär
Member of the editorial board
  2009-2012 der markt - International Journal of Marketing - Editor-in-Chief
Reviewer for a scientific journal
  since 2008 der markt - International Journal of Marketing - Member of Editorial Review Board
Research and Teaching Stay
  2009 University of Manchester, Manchester Business School - Structural Equation Modeling Workshop by J. Hair und B. Babin

Publications

Journal article

2015 Zauner, Alexander, Koller, Monika, Hatak, Isabella. 2015. Customer Perceived Value - Conceptualization and Avenues for Future Research. Cogent Psychology 2 1-17. http://dx.doi.org/10.1080/23311908.2015.1061782. open access (Details)
  Hatak, Isabella, Floh, Arne, Zauner, Alexander. 2015. Working on a Dream: Sustainable Organisational Change in SMEs Using the Example of the Austrian Wine Industry. Review of Managerial Science 9 (2), 285-315. open access (Details)
2014 Floh, Arne, Zauner, Alexander, Koller, Monika, Rusch, Thomas. 2014. Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link. Journal of Business Research 67 (5): 974-982. open access (Details)
2013 Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shipping behaviour. Journal of Marketing Management 29 (5-6): 646-670. (Details)
  Zauner, Alexander, Koller, Monika. 2013. Wert aus Kundensicht: Grundlage für ein systematisches Value Tracking.. transfer - Werbeforschung & Praxis 59 (3): 34-38. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander, Rusch, Thomas. 2013. Persuasibility and the self: Investigating heterogeneity among consumers. Australasian Marketing Journal 21 (2): 94-104. (Details)
2012 Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne, Sääksjärvi, Maria, Schifferstein, Hendrick N.J.. 2012. The individual propensity to take a smell at products. Advances in Consumer Research 40 1039-1040. (Details)
  Judt, Ewald, Zauner, Alexander, Koller, Monika. 2012. PIN am POS auch für Kreditkarten?. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (2): 88-96. (Details)
  Koller, Monika, Zauner, Alexander, Floh, Arne. 2012. Kundenwert in Produkt- und Dienstleistungsbündel: Eine qualitative Betrachtung. der Markt - Journal für Marketing 51 (2-3): 75-84. (Details)
  Zauner, Alexander, Fink, Matthias, Maresch, Daniela, Aschauer, Ewald. 2012. Community marketing in social media - can marketers leverage Facebook groups of celebrities?. International Journal of Entrepreneurship and Small Business 16 (4): 406-421. (Details)
  Zauner, Alexander and Koller, Monika and Fink, Matthias. 2012. Sponsoring, brand value and social media. Revista de Administracao de Empresas (RAE) 52 (6): S. 681-691. open access (Details)
2011 Koller, Monika, Zauner, Alexander, Floh, Arne, Foramitti, Camillo. 2011. Being Connected- Perceived Customer Value in the Smartphone Age (Film Festival), Rohini Ahluwalia, Tanya L. Chartrand, Rebecca K. Ratner (eds.). Advances in Consumer Research 39 675-675. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. Further Insights into Perceived Value and Consumer Loyalty: A "Green" Perspective. Psychology and Marketing 28 (12): 1154-1176. (Details)
2008 Zauner, Alexander. 2008. Strategic port planning: A case study of the Rotterdam seaport cluster applying the SWOT framework. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 47 (3): 130-141. (Details)

Contribution to conference proceedings

2016 Floh, Arne, Koller, Monika, Zauner, Alexander, Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. In Marketing in the age of data, Hrsg. European Marketing Academy (EMAC), 0- 0. Oslo: None. (Details)
2015 Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. In Proceedings of the 44th EMAC Conference, Hrsg. European Marketing Academy (EMAC), S. - . Leuven: None. (Details)
2011 Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. In Proceedings of the Annual Conference of the Academy of Marketing Science (AMS), The sustainable global marketplace, Hrsg. Mary Conway Dato-on, 328-328. Coral Gables, FL, USA: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. The perceived value-loyalty-link: heterogeneity among car users. In Proceedings of the Academy of Marketing Conference 2011, Hrsg. University of Liverpool, Management School, Marketing Fields Forever, XX-YY. Liverpool: -. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. In Proceedings of the Academy of Marketing Conference 2011, Hrsg. University of Liverpool, Management School, Marketing Fields Forever, XX-YY. Liverpool: -. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Perceived Value in Consumption-Systems Applied to the Automotive Industry. In EMAC 40th Conference Proceedings: The day after-Inspiration, Innovation, Implementation, Hrsg. University of Ljubljana, Faculty of Economics, 1-7. Ljubljana: -. (Details)
2010 Koller, Monika, Floh, Arne, Zauner, Alexander, Viola, Loredana. 2010. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder, Hrsg. Department of Management, College of Business and Economics, 1-1. University of Canterbury, Christchurch: (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 74-75. Vienna, University of Vienna: -. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark: (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Behavioral post-consumption intentions from a higher-order multidimensional value perspective. In Proceedings of the American Marketing Association (AMA) Summer Educators’ Conference, Hrsg. American Marketing Association, xx-xx. Boston, USA: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Purchasing a new car: The impact of multiple perceived value dimensions from an ecological perspective. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 91-92. Vienna, University of Vienna: -. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University, Hrsg. Academy of Marketing, 246-252. Coventry University: -. (Details)
  Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Hrsg. Academy of Marketing, 379-386. Coventry University: -. (Details)
  Zauner, Alexander, Palmetshofer, Gerlinde. Erscheinend. Value für Stakeholder im Nonprofit Kontext: Eine Means-End-Chain Analyse. In Stakeholder-Management in Nonprofit-Organisationen. Theoretische Grundlagen, empirische Ergebnisse und praktische Ausgestaltungen, Hrsg. Theuvsen, Ludwig, Schauer, Reinbert, Gmür, Markus, xx-xx. Linz: Trauner. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Customer value in consumption-systems: the case of mobile telecommunication. In Proceedings of the European Association for Consumer Research Conference 2010, Hrsg. Royal Holloway University of London, xx-xx. Surrey, UK, Großbritannien: (Details)
2009 Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. In Proceedings of the Ninth International Conference on Electronic Business (ICEB 2009). "Ubiquitous e-Services in Digital Society", Hrsg. Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong, Hong Kong, 257-264. Macau: (Details)

Paper presented at an academic conference or symposium

2015 Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. EMAC, Leuven, Belgien, 27.05. (Details)
  Koller, Monika, Salzberger, Thomas, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria , Schifferstein, Hendrik. 2015. Olfaction in consumption: measurement and applications. EMAC, Lueven, Belgien, 27.05. (Details)
2013 Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Analysing the negativity effect of online reviews. EMAC Conference, Istanbul, Türkei, 04.06-06.06. (Details)
2012 Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne. 2012. Need for Smell - Conceptualisation and measurement. EMAC Conference 2012, Lissabon, Portugal, 22.05.-25.05.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Reutterer, Thomas. 2012. Spillover-Effects in the Perceived Value-Loyalty Intentions Link: The Case of Consumption-Systems. EIRASS Conference, Wien, Österreich, 09.12.. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2012. The Effect of eWoM Messages: An Experimental Approach. Academy of Marketing Conference, University of Southampton, Großbritannien, 02.07.-05.07.. (Details)
  Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne. 2012. "Need for Smell" - Conceptualisation and Measurement. EMAC 2012, Lissabon, Portugal, 22.05.-25.05.. (Details)
2011 Koller, Monika, Zauner, Alexander, Floh, Arne, Foramitti, Camillo. 2011. Being Connected - Perceived customer value in the smartphone age. North American Association for Consumer Research Conference (ACR), Film Festival, St. Louis, Vereinigte Staaten/USA, 13.10.-16.10.. (Details)
  Zauner, Alexander, Fink, Matthias, Koller, Monika. 2011. How to boost perceived brand value? - Let's ask facebookers! (best conference paper award). CLAV Conference (Congresso Latino-Americano de Varejo), Sao Paulo, Brasilien, 27.10.-28.10.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Rusch, Thomas. 2011. Similar customer segments in the customer value-loyalty intentions - link? A cross-industry comparison. ANZMAC Conference 2011, Perth, Australien, 28.11.-30.11.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. The perceived value-loyalty-link: heterogeneity among car users. Academy of Marketing Conference, University of Liverpool, Großbritannien, 05.07.-07.07.. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. Academy of Marketing Conference, University of Liverpool, Großbritannien, 05.07.-07.07.. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Perceived Value in Consumption-Systems Applied to the Automotive Industry. EMAC 40th Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. Academy of Marketing Science (AMS) 40th Annual Conference, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05.. (Details)
2010 Koller, Monika, Floh, Arne, Zauner, Alexander, Viola, Loredana. 2010. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, Neuseeland, 29.11.-01.12.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing), Wien, Österreich, 16.09.-18.09.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. 39th EMAC Conference, Copenhagen, Dänemark, 01.06.-04.06.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Behavioral post-consumption intentions from a higher-order multidimensional value perspective. 2010 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, Vereinigte Staaten/USA, 13.08.-16.08.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Purchasing a new car: the impact of multiple perceived value dimensions from an ecological perspective. GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing), Vienna, Österreich, 16.09.-18.09.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. Academy of Marketing Conference 2010, Coventry University, Großbritannien, 06.07.-08.07.. (Details)
  Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. Academy of Marketing Conference 2010, Coventry University, Großbritannien, 06.08.-08.08.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Customer value in consumption-systems: the case of mobile telecommunication. European Association for Consumer Research Conference 2010, Royal Holloway University of London, Surrey, UK, Großbritannien, 30.06.-03.07.. (Details)
  Zauner, Alexander, Palmetshofer, Gerlinde. 2010. Value für Stakeholder im Nonprofit Kontext: Eine Means-End-Chain Analyse. 9. Internationales NPO-Forschungscolloquium 2010, Göttingen, Deutschland, 18.03.-19.03.. (Details)
2009 Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. Ninth International Conference on Electronic Business (ICEB 2009), Macau, China, 01.12.-04.12.. (Details)

Poster presented at an academic conference or symposium

2011 Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Investigating the halo of perceived value in consumption-systems: Negative experiences loom larger. Society for Consumer Psychology Conference, Atlanta, Vereinigte Staaten/USA, 24.02.-26.02.. (Details)

Book or article review

2011 Zauner, Alexander. 2011. Besprechung von Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education., von Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring. der Markt - Journal für Marketing 50 (2): xx-xx. (Details)

Dissertation

2011 Zauner, Alexander. 2011. The concept of customer value: antecedents, consequences and interactions. Dissertation, WU Vienna. (Details)

Diploma thesis

2007 Zauner, Alexander. 2007. A strategic analysis of the Port of Rotterdam (with distinction). Diplomarbeit, Kingston University London. (Details)
2006 Zauner, Alexander. 2006. Erfolgsfaktoren der Internationalisierung des Unternehmens Atomic. Diplomarbeit, Wirtschaftsuniversität Wien. (Details)

Magazine/newspaper article

2015 Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 1. Regal, Ausgabe 3, S. 117, (Details)
  Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 2. Regal, Ausgabe 4, S. 40, (Details)
  Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 3. Regal, Ausgabe 5, S. 71, (Details)
  Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 4. Regal, Ausgabe 6-7, S. 34, (Details)
  Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 5. Regal, Ausgabe 8, S. 30, (Details)
2009 Scheuch, Fritz, Zauner, Alexander. 2009. Relaunch von "der markt - Journal für Marketing". wu-memo, 22.06. (Details)

Projects

2009
Value from a customer perspective (Details)