portrait photo

Ulrike Kaiser

Assoz.Prof. PD Dr. Ulrike Kaiser
Telephone:
+43 1 31336 4345
Email:
About me:
[Personal website](https://www.wu.ac.at/en/institute-for-marketing-management/team/ulrike-kaiser/)
Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

since 2018
Associate Professor, Institute for Marketing Management, WU Vienna
2018
Habilitation (venia docendi), WU Vienna
2014
Visiting Scholar at University of Florida, Gainesville
2013
Visiting Scholar at Rotterdam School of Management, Erasmus University
2012-2018
Assistant Professor, Institute for Marketing Management, WU Vienna
2011-2012
Assistant Professor, Institute for Entrepreneurship and Innovation, WU Vienna
2011
Doctorate (with distinction)
2007-2010
Research and Teaching Assistant (prae doc), Institute for Entrepreneurship and Innovation, WU Vienna

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2014
Outgoing Research Grant (OeNB Internationalisierungspreis)
WU Vienna Research Project Fellowship
2013
Outgoing Research Grant 'WU High Potential Contact Weeks' (Rotterdam School of Management, Erasmus University)
2012
Stephan-Koren-Award for Doctoral Thesis (Österreich)
WU Vienna Research Project Fellowship
2011
Rudolf-Sallinger-Award for Doctoral Thesis (“Großer Preis”) (Österreich)
Theo Schoeller Award – Munich Best Paper Award Innovation Management (for the paper “The ‘I designed it myself’ effect in mass customization,” Management Science 56, 2010; with N. Franke and M. Schreier)
2010
VHB Best Paper Award (Verband der Hochschullehrer für Betriebswirtschaft: German Academic Association for Business Research) (for the paper “The ‘I designed it myself’ effect in mass customization,” Management Science 56, 2010; with N. Franke and M. Schreier)
2008
WU Vienna Research Project Fellowship
2007
Dr. Maria Schaumayer Award for Diploma Thesis

Classifications

Expertise

    No expertises found.

Activities

No activities found.

Publications

Journal article

2021 Fuchs, Christoph, Kaiser, Ulrike, Schreier, Martin, van Osselaer, Stijn M.J. 2021. The value of making producers personal. Journal of Retailing. (Details)
2017 Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2017. The Self-Expressive Customization of a Product Can Improve Performance. Journal of Marketing Research (JMR). 54 (5), 816-831. (Details)
2010 Franke, Nikolaus, Schreier, Martin, Kaiser, Ulrike. 2010. The "I designed it myself" effect in mass customization. Management Science (MS) 56 (1): S. 125-140. (Details)

Chapter in edited volume

2015 Townsend, Claudia, Kaiser, Ulrike, Schreier, Martin. 2015. User Design Through Self-Customization. In: The Cambridge Handbook of Consumer Psychology, Hrsg. M. Norton, D. Rucker and C. Lamberton, S. 233-254. New York: Cambridge University Press. (Details)

Paper presented at an academic conference or symposium

2020 Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2020. Me, me, me: Customization, Uniqueness, and Entitled Behavior. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10. (Details)
2019 Kaiser, Ulrike, Schreier, Martin, Christoph, Fuchs, van Osselear, Stijn. 2019. The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance. ACR Academy of Consumer Research North American Conference, Atlanta, Georgia, Vereinigte Staaten/USA, 17.10-20.10. (Details)
2018 Kaiser, Ulrike, Prandelli, Emanuela. 2018. Can you rent high status? The relationship between luxury and conspicuousness in access-based consumption. 11th European ACR Conference, Ghent, Belgien, 21.06-23.06. (Details)
2017 Kaiser, Ulrike, Schreier, Martin. 2017. Personizing the fruits of one's labor increases work motivation and performance. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01. (Details)
2016 Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2016. Customization can improve your performance: The motivational consequences of the self-expressive customization of a product. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Fuchs, Christoph, Schreier, Martin, Kaiser, Ulrike, van Osselaer, Stijn. 2016. Reducing Consumer Alienation: The Effect of Making Product Producers Personal. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
  van Osselaer, Stijn, Schreier, Martin, Fuchs, Christoph, Kaiser, Ulrike, Lim, Sarah, Maira, Elisa, Puntoni, Stefano, Goodman, Joseph. 2016. The power of personal. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05-27.05. (Details)
2015 Kaiser, Ulrike, Schreier, Martin, Janiszeweski, Chris. 2015. Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product. ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
2012 Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. SCP Society of Consumer Psychology Conference, Florenz, Italien, 29.06. - 01.07.. (Details)
  Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05.. (Details)
  Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-design effects on brand attachment and brand extension. ACR Acadamy of Consumer Research Conference, Vancouver, BC, Kanada, 04.10.-07.10.. (Details)
2008 Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I'll give you love: exploring consumer brand attachment in mass customization. EMAC 2008 Conference, Brighton, Großbritannien, 27.05.-30.05. (Details)
  Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I’ll give you love: Exploring consumer company attachment in mass customization. American Marketing Association (AMA) Summer Marketing Educators' Conference, San Diego, Vereinigte Staaten/USA, 08.08.-11.08. (Details)
  Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I’ll give you love: Exploring consumer company attachment in mass customization. HBS-MIT User and Open Innovation Workshop, Boston (MA), Vereinigte Staaten/USA, 04.08.-06.08. (Details)
2007 Kaiser, Ulrike, Schreier, Martin. 2007. Give me power and I'll give you love: Exploring consumer brand attachment in mass customization. MCPC 2007 - World Conference on Mass Customization & Personalization, Boston MA, Vereinigte Staaten/USA, 07.10.-10.10. (Details)
  Kaiser, Ulrike, Schreier, Martin. 2007. The impact of self-design on brand attachment: an empirical exploration of toolkit-users. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06.. (Details)

Poster presented at an academic conference or symposium

2012 Kaiser, Ulrike. 2012. Which consumers are more creative? Fans or non-fans of a brand?. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05.. (Details)

Dissertation

2011 Kaiser, Ulrike. 2011. Self-design effects on brand extension. Dissertation, Institute for Entrepreneurship and Innovation. (Details)

Diploma thesis

2007 Kaiser, Ulrike. 2007. Implikationen von User Empowerment durch Mass Customization für das Attachment zur Marke: eine empirische Untersuchung. Diplomarbeit, Wirtschaftsuniversität Wien. (Details)

Projects

2012
Kleinprojekte von WU-Assistent/inn/en 2012 (Details)
2008
Kleinprojekte von WU-Assistent/inn/en 2008 (2008-2012) (Details)