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2020
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Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2020. Me, me, me: Customization, Uniqueness, and Entitled Behavior. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10.
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2019
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Kaiser, Ulrike, Schreier, Martin, Christoph, Fuchs, van Osselear, Stijn. 2019. The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance. ACR Academy of Consumer Research North American Conference, Atlanta, Georgia, Vereinigte Staaten/USA, 17.10-20.10.
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2018
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Kaiser, Ulrike, Prandelli, Emanuela. 2018. Can you rent high status? The relationship between luxury and conspicuousness in access-based consumption. 11th European ACR Conference, Ghent, Belgien, 21.06-23.06.
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2017
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Kaiser, Ulrike, Schreier, Martin. 2017. Personizing the fruits of one's labor increases work motivation and performance. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01.
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2016
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Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2016. Customization can improve your performance: The motivational consequences of the self-expressive customization of a product. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05.
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Fuchs, Christoph, Schreier, Martin, Kaiser, Ulrike, van Osselaer, Stijn. 2016. Reducing Consumer Alienation: The Effect of Making Product Producers Personal. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10.
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van Osselaer, Stijn, Schreier, Martin, Fuchs, Christoph, Kaiser, Ulrike, Lim, Sarah, Maira, Elisa, Puntoni, Stefano, Goodman, Joseph. 2016. The power of personal. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05-27.05.
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2015
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Kaiser, Ulrike, Schreier, Martin, Janiszeweski, Chris. 2015. Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product. ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10.
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2012
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Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. SCP Society of Consumer Psychology Conference, Florenz, Italien, 29.06. - 01.07..
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Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05..
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Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-design effects on brand attachment and brand extension. ACR Acadamy of Consumer Research Conference, Vancouver, BC, Kanada, 04.10.-07.10..
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2008
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Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I'll give you love: exploring consumer brand attachment in mass customization. EMAC 2008 Conference, Brighton, Großbritannien, 27.05.-30.05.
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Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and Ill give you love: Exploring consumer company attachment in mass customization. American Marketing Association (AMA) Summer Marketing Educators' Conference, San Diego, Vereinigte Staaten/USA, 08.08.-11.08.
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Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and Ill give you love: Exploring consumer company attachment in mass customization. HBS-MIT User and Open Innovation Workshop, Boston (MA), Vereinigte Staaten/USA, 04.08.-06.08.
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2007
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Kaiser, Ulrike, Schreier, Martin. 2007. Give me power and I'll give you love: Exploring consumer brand attachment in mass customization. MCPC 2007 - World Conference on Mass Customization & Personalization, Boston MA, Vereinigte Staaten/USA, 07.10.-10.10.
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Kaiser, Ulrike, Schreier, Martin. 2007. The impact of self-design on brand attachment: an empirical exploration of toolkit-users. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..
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