fallback portrait photo

Christina Holweg

Assoz.Prof. PD Dr. Christina Holweg
Telephone:
+43 1 31336 4620
Email:
Contact information and photo taken from and editable at WU Directory.

CV

since 2016
Associate Professor, Deputy Head of Institute
since 2016
Program Director WU-Marketing
since 2011
Assistant Professor, Deputy Head of Institute
since 2008
Assistant Professor / Institue for Retailing & Marketing
2008
Doctorate
2005
Faculty Member / Institute for Retailing & Marketing
1992-2004
Marketing Manager
1991
Magister rer. soc. oec.

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2008
ECR Academy Partnership - Outstanding Award
2005
WU-Wien: Preis für innovative Lehre

Classifications

  • 5300 Economics (Details)
  • 5307 Business and management economics (Details)
  • 5320 Marketing (Details)
  • 5363 Non-profit-sector research (NPO, NPI) (Details)
  • 5407 Ethics and social sciences (Details)
  • 5427 Poverty research, social exclusion (Details)

Expertise

  • Brand Management (FMCG)
  • ECR and Category Management
  • Food Waste in Retailing
  • Retailing
  • Sales and Key Account Management
  • Shopper Marketing
  • Social Supermarkets
  • Supply Chain Management & Instore Logistics

Activities

Position in scientific committee
  2013-2018 Mittelbau Senat - Ersatzmitglied
Position in internal committee for appointments
  2014 Kommission Prof. Post-doc Internationalisierung - Kommissionsmitglied
  2013-2014 Kommission Interactive Marketing & Social Media - Kommissionsmitglied
Position in internal habilitation committee
  2015 Mitglied der Kommission Dr. Verena Gruber
  2011 Mitglied der Kommission Dr. Michaela Trippl
Reviewer for a scientific journal
  since 2016 International Journal of Retail and Distribution Management - Retailing Research
  since 2014 Journal of Business Logistics
  since 2011 Supply Chain Forum - An International Journal
  since 2009 ZFP / JRM
  since 2009 The International Review of Retail, Distribution and Consumer Research
  since 2009 European Retail Research
Reviewer for a series
  since 2014 Bournemouth University - Book
Reviewer for an international conference
  since 2016 CERR (Colloquium on European Research in Retailing) - Retailing Research
  since 2014 EMAC-Conference
  since 2014 AMA-Conference
  since 2013 AMS-Conference
Positions in public advisory boards, Consultant
  2014-2016 ECR-Arbeitsgruppe Abfallwirtschaft - aktives Mitglied
Memberships in corporate advisory boards, Leading positions in corporations
  since 2011 Vinzi Sozialmarkt - Ehrenamtliches Vorstandsmitglied
Position in administration
  since 2016 Program Director WU-MSc Marketing - Head of MSc Marketing
  since 2012 Marketing Master - aktives Mitglied im Panel Auswahlverfahren
  since 2012 Department Marketing - Mitglied der Departmentkonferenz; Stellvertretung des Institutsvorstandes
Academic advisor
  since 2008 ECR-Academic Partnership (Austria) - Schirmherrrschaft von wissenschaftlicher Seite
Other occupation
  2005-2010 ECR-Österreich - Leitung der CRM/Category Management Gruppe
Mentoring
  2001 Institut für Handel und Marketing - Mentoring der Diplomarbeit "Erfolgsfaktoren von Electronic Retailing" durch Frau Verena Brusl

Publications

Book (monograph)

2016 Holweg, Christina, Lienbacher, Eva. 2016. Social Supermarkets in Europe - Investigations from a retailing perspective in selected European countries. Vienna: Eigenverlag. (Details)
2011 Lienbacher, Eva, Holweg, Christina. 2011. Strukturanalyse Sozialmärkte in Österreich. Schriftenreihe Handel und Marketing. Band 74, hrsgg. v. Schnedlitz, Peter. Wien: Eigenverlag. (Details)
2009 Holweg, Christina. 2009. Consumer Value im Category Management-Modell nach ECR. Kritische Diskussion und empirische Evaluierung. Wiesbaden: Gabler. (Details)

Journal article

2018 Teller, Christoph, Holweg, Christina, Reiner, Gerald, Kotzab, Herbert. 2018. Retail store operations and food waste. Journal of Cleaner Production. 185 981-997. (Details)
2016 Teller, Christoph and Kotzab, Herbert and Grant, David B. and Holweg, Christina. 2016. The Importance of Key Supplier Relationship Management in Supply Chains. International Journal of Retail & Distribution Management 44 (2), 109-123. (Details)
  Holweg, Christina, Teller, Christoph, Kotzab, Herbert. 2016. Unsaleable Grocery Products, their Residual Value and Instore Logistics. International Journal of Physical Distribution and Logistics Management 46 (6/7), 634-658. (Details)
  Gruber, Verena, Holweg, Christina, Teller, Christoph. 2016. What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective . Journal of Public Policy and Marketing JPP&M 35 (1), 3-25. (Details)
2011 Holweg, Christina and Lienbacher, Eva. 2011. Social Marketing Innovation: New Thinking in Retailing. Journal of Nonprofit and Public Sector Marketing 23 (4), 307-326. (Details)
2010 Holweg, Christina, Lienbacher, Eva. 2010. Social Supermarkets: A New Challenge In Supply Chain Management And Sustainability. Supply Chain Forum: An International Journal 11 (4), 50-58. (Details)
2009 Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The Drivers of Consumer Value in the ECR Category Management Model. International Review of Retail, Distribution and Consumer Research 19 (3): S. 199-218. (Details)

Chapter in edited volume

2017 Teller, Christoph, Holweg, Christina, Kotzab, Herbert. 2017. Stores, edible food waste and social redistribution. In: A Stakeholder Approach to Managing Food, Hrsg. Lindgreen, Adam, Hingley, Martin K., Angell, Robert J., Memery, Juliet, Vanhamme, Joelle, 311-325. Abingdon; New York: Routledge. (Details)
2016 Lienbacher, Eva and Metzler, Alexandra and Holweg, Christina. 2016. Sozialmärkte als innovatives Beispiel für gelebte CSR im Lebensmittelhandel. In: Management-Reihe Corporate Social Responsibility (Hrsg. René Schmidpeter). CSR und Lebensmittelwirtschaft. Nachhaltiges Wirtschaften entlang der Food Value Chain, Hrsg. Willers, Christoph, 345-358. Berlin Heidelberg: Springer Gabler. (Details)
2010 Holweg, Christina, Lienbacher, Eva, Weber, Daniela, Schnedlitz, Peter. 2010. Sozialmarkt - Imagegewinn oder Gefahr für die Marke?. In: Aktuelle Beiträge zur Markenforschung, Hrsg. Mayerhofer, W., Secka, M., 225-243. Wiesbaden: Gabler. (Details)
2009 Schnedlitz, Peter, Holweg, Christina. 2009. Herausforderungen in der Umsetzung und Erfolgsfaktoren. In: ECR Efficient Consumer Response. Standards, Prozesse und Umsetzung, Hrsg. GS1 Austria, ECR Austria, Kotzab Herbert, Steinbrecher Arnold Christian, 245-254. Wien: -. (Details)

Contribution to conference proceedings

2018 Teller, Christoph, Holweg, Christina, Kotzab, Herbert, Reiner, Gerald. 2018. Food Waste in Stores: Retail Formats, Product Categories and Root Causes. In CERR 2018 - Colloquium on European Research in Retailing, Hrsg. Surrey Business School, Universität Bremen, Skema Business School , 63-65. Guildford, Surrey: - (Details)
2016 Teller, Christoph, Holweg, Christina, Reiner, Gerald. 2016. Food Waste, Root Causes and Store Formats. In CERR (Colloquium of European Research in Retailing), Hrsg. TBS Research Center, 290-292. Toulouse: Eigenverlag. (Details)
2014 Gruber, Verena, Holweg, Christina, Teller, Christoph. 2014. Foodwaste in grocery stores. An untapped CSR potential in the retail and wholesale sector. CERR (Colloquium on European Research in Retailing. In Conference proceedings - CERR 2014, Hrsg. University of Bremen, 87-90. Bremen: University of Bremen Press. (Details)
2013 Lienbacher, Eva, Holweg, Christina, Rychly, Nicole, Schnedlitz, Peter. 2013. CSR in Food Retailing: What's Really on Customers' Minds?. In AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24, Hrsg. Aric Rindfleisch, Jim Burroughs, 235-243. Las Vegas, Nevada, USA: American Marketing Association. (Details)
2012 Holweg, Christina, Teller, Christoph. 2012. Avoidable Food Waste in Retail Stores.. In Colloquium on European Retail Research. Book of Proceedings (CERR 2012)., Hrsg. Brusset, Xavier, Kotzab, Herbert, Schnedlitz, Peter, Teller, Christoph, Towers, Neil., 229-246. Paris, ESSCA - (Details)
  Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. In Marketing to Citizens. Going beyond Customers and Consumers, Hrsg. EMAC, 443-443. Lissabon: (Details)
2011 Holweg, Christina, Lienbacher, Eva. 2011. Risk Assessment in Non-profit and Business Partnerships. In Marketing in the Age of Consumerism; Jekyll or Hyde?, Hrsg. ANZMAC, 556-562. Perth: ANZMAC. (Details)
2010 Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Social Supermarkets: Typology within the Spectrum of Social Enterprises. In ANZMAC 2010: Doing More with Less, Hrsg. Department of Management College of Business and Economics University of Canterbury, -----. Christchurch: ANZMAC. (Details)
  Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. SSM: A new type of retailer?. In Global Marketing Conference, Hrsg. Korean Academy of Marketing Science, 1243-1251. Tokyo: -. (Details)
2009 Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The drivers of consumer value in the ECR-Category Management model - Critical discussion and empirical evaluation. In Proceedings of the 38th EMAC (European Marketing Academy) Conference, Hrsg. Helfer, Jean-Pierre and Nicolas, Jean-Louis, 156-156. Nantes: EMAC. (Details)
2008 Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2008. The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation. In Recent Advances in Retailing and Service Science. Conference Proceedings, Hrsg. Timmermans, Harry, CD-Rom. Zagreb: (Details)

Paper presented at an academic conference or symposium

2018 Teller, Christoph, Holweg, Christina, Kotzab, Herbert, Reiner, Gerald. 2018. Food Waste in Stores: Retail Formats, Product Categories and Root Causes. CERR (Colloquium on European Research in Retailing), Guildford, Großbritannien, 11.07.-13.07. (Details)
2017 Holweg, Christina. 2017. The potential of alternative store formats to commerial profit-oriented business. 3rd Kids and Retailing Colloquium, Bordeaux, Frankreich, 15.06.-16.06. Invited Talk (Details)
2016 Holweg, Christina, Gruber, Verena . 2016. Exploring the Consumption Behavior of At-Risk-of-Poverty Citizens. AMA-Marketing & Public Policy, San Luis Obispo, CA, Vereinigte Staaten/USA, 23.6.-25.6.2016. (Details)
  Teller, Christoph, Holweg, Christina, Reiner, Gerald. 2016. Food Waste, Root Causes and Store Formats. CERR (3rd Colloquium on European Research in Retailing), Toulouse, Frankreich, 2.6--4.6. (Details)
  Gruber, Verena, Holweg, Christina. 2016. Vulnerable And Not Normal: The Malleability Of Crafting A Consumer Identity. EMAC , Oslo, Norwegen, 24.05.-27.05. (Details)
2015 Gruber, Verena, Holweg, Christina, Teller, Christoph. 2015. An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale Sector. 2015 Academy of Marketing Science World Marketing Congress, Bari, Italien, 14.07-18.07.. (Details)
2014 Reiner, Gerald, Teller, Christoph, Holweg, Christina. 2014. Food waste in retailing and wholesale. 8. International Conference Agricultural Logistics, Novo Mesto, Slowenien, 14.11.2014. Invited Talk (Details)
  Holweg, Christina, Reiner, Gerald, Teller, Christoph. 2014. Food Waste in Retailing and Wholesale: Store Formats and Root Causes. ISIR (International Symposium on Inventories), Budapest, Ungarn, 18.8.-22.8.. (Details)
  Gruber, Verena, Holweg, Christina, Teller, Christoph. 2014. Foodwaste in grocery stores. An untapped CSR potential in the retail and wholesale sector. CERR (Colloquium on European Research in Retailing, Bremen, Deutschland, 25.9.-27.9.. (Details)
2013 Lienbacher, Eva, Holweg, Christina, Lackner, Sabrina, Schnedlitz, Peter. 2013. Scan Performance of Barcodes at the Point of Sale (POS) in Food Retailing. EAERCD, Valencia, Spanien, 03.07.-05.07.. (Details)
  Lienbacher, Eva, Holweg, Christina, Rychly, Nicole, Schnedlitz, Peter. 2013. CSR in Food Retailing: What's Really on Customers' Minds?. AMA 2013 Winter Marketing Educators’ Conference, Las Vegas, Vereinigte Staaten/USA, 15.-17.2.2013. (Details)
  Holweg, Christina, Hill, Ronald P., Baker, Stacey M., Rosa, José A., Motta, Paulo C.. 2013. Innovative Retail Strategies for Serving the World's Impoverished Consumers. AMA Winter Marketing Educator's Conference, Las Vegas, Vereinigte Staaten/USA, 15.2.2013-17.2.2013. (Details)
2012 Wieland, Wolfgang, Lienbacher, Eva, Holweg, Christina. 2012. Same but different? Instore Logistics in a Social Supermarket. EIRASS, Vienna, Österreich, 9.7.2012-12.7.2012. (Details)
  Holweg, Christina, Teller, Christoph. 2012. Avoidable Food Waste in Retail Stores. Colloquium on European Retail Research, Paris, Frankreich, 03.05.-04.05.. (Details)
  Holweg, Christina. 2012. When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. EMAC, Lissabon, Portugal, 22.5.-25.5.. (Details)
  Holweg, Christina. 2012. From the Bottom-of-the-Pyramid - Valuable Insights for Retailing & Marketing. Tagung Handelsforschung 2012, Göttingen, Deutschland, 29.11.-1.12.2012. (Details)
2011 Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2011. Risk Assessment in Non-profit and Business Partnerships. ANZMAC, Perth, Australien, 28.11.-30.11. (Details)
2010 Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Social Supermarkets: Typology within the Spectrum of Social Enterprises. ANZMAC 2010. Australian & New Zealand Marketing Academy, Christchurch, Neuseeland, 29.11.-1.12.2010. (Details)
  Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Do we need an extension of the traditional typology of retailers?. Handelsforschung 2010, Berlin, Deutschland, 25.-27.11.2010. (Details)
  Holweg, Christina, Lienbacher, Eva, Weber, Daniela, Schnedlitz, Peter. 2010. Social Supermarkets - an innovative example of Reverse Logistics. EIRASS Conference, Istanbul, Türkei, 02.07-05.07.. (Details)
  Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. Social Supermarkts: A new type of retailer?. KAMS-Conference, Tokio, Japan, 9.9.-12.9.. (Details)
2009 Lienbacher, Eva, Holweg, Christina, Weber, Daniela, Schnedlitz, Peter. 2009. Sozialmarkt - Gefahr für die Marke?. 3. Internationaler Markentag, Wien, Österreich, 24.09.-25.09.. (Details)
  Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The drivers of consumer value in the ECR Category Management model. EMAC Conference 2009, Nantes, Frankreich, 27.05-29.05.. (Details)
2008 Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2008. The drivers of consumer value in the ECR Category Management model - Critical discussion and empirical evaluation. 15th EIRASS International Conference on Recent Advances in Retailing & Services Science, Zagreb, Kroatien, 14.07-17.07. (Details)

Poster presented at an academic conference or symposium

2009 Holweg, Christina, Lienbacher, Eva, Weber, Daniela, Schnedlitz, Peter. 2009. Social Supermarket - A New Marketing Channel?. Anzmac. Australian & New Zealand Marketing Academy. Sustainable Management and Marketing Conference., Melbourne, Australien, 30.11.-2.12.. (Details)

Research report, expert opinion

2013 Holweg, Christina. 2013. FIRST EUROPEAN MULTINATIONAL STUDY OF SOCIAL SUPERMARKETS AS ALTERNATIVE RETAILER. Kleinprojekte von WU-Assistent/inn/en: Endbericht.. Wien: Institut für Handel und Marketing. (Details)
2011 Lienbacher, Eva, Holweg, Christina. 2011. Potentialanalyse Sozialmarkt. Kleinprojekte von WU-Assistent/inn/en: Endbericht.. Wien: Institut für Handel und Marketing. (Details)
2009 Holweg, Christina. 2009. Das Potenzial der Sozialmärkte. Österreich im internationalen Vergleich.. Wien: Institut für Handel & Marketing. (Details)
2008 Schnedlitz, Peter, Holweg, Christina, Walter, Eva Margarete. 2008. Ist der Wiener Handel EURO-fit? Präsentation des Forschungsberichtes des Projekt-Seminars. Wien: Institut für Handel & Marketing. (Details)
2007 Schnedlitz, Peter, Holweg, Christina, Walter, Eva Margarete. 2007. Die Wahrnehmung des revitalisierten Donauzentrums durch seine Besucher - Projektseminar in Kooperation mit Rodamco.. Wien: Institut für Handel und Marketing. (Details)
  Schnedlitz, Peter, Holweg, Christina, Walter, Eva Margarete. 2007. Kaufentscheidungen bei Limonaden - Projektseminar in Koopertation mir der Radlberger GmbH.. Wien: Institut für Handel und Markerting. (Details)
2005 Schnedlitz, Peter, Holweg, Christina, Walter, Eva Margarete. 2005. Erfolgfaktor Personalisierung in der Direktwerbung - Projektseminar in Kooperation mit Xerox Austria. Wien: Institut für Handel und Marketing. (Details)
  Schnedlitz, Peter, Berger, Doris, Holweg, Christina. 2005. Konsumentenverhalten und Regaloptimierung in der Kategorie Mundhygiene - Projektseminar in Kooperation mit Colgate Austria. Wien: Institut für Handel und Marketing. (Details)

Media report

2013 Holweg, Christina. 2013. Die bunte Welt des Handels. Future Guide 2013. (Details)
  Holweg, Christina. 2013. Herr Hensel, wie geht's der Rewe? Regal Branchentreff 2013. (Details)
  Holweg, Christina. 2013. If I shop here I've got money for gas': inside the UK's first social supermarket. The Guardian; UK. (Details)
  Holweg, Christina. 2013. Social Supermarkets A 'Win-Win-Win' For Europe's Poor (NPR - National Public Radio; USA). (Details)
2012 Holweg, Christina. 2012. Ich kaufe, also bin ich. Supertaalk 10. Mit den Gästen Philosoph Alfred Pfabigan, Christina Holweg, Ass. Professorin vom Institut für Handel & Marketing der WU Wien sowie Christian Felber, Autor des Buches Die Gemeinwohl-Ökonomie. (Details)
  Holweg, Christina. 2012. Der Konsument zwischen Point of Sale und Internet. Medianet 5/2012. (Details)

Habilitation

2016 Holweg, Christina. 2016. New Avenues in Retailing and Marketing - Inspiration for a Research Agenda. Habilitationsschrift, Department of Marketing. (Details)

Diploma thesis

1991 Holweg, Christina. 1991. Mergers&Acquisitions: Das Phänomen der M&A Aktivität in den USA in den 80er Jahren und seine Tendenzen. Diplomarbeit, Karl-Franzens-Universität Graz. (Details)

Magazine/newspaper article

2018 Holweg, Christina. 2018. Waste im Handel - es geht nur gemeinsam! Regal, 01.06.18 (Details)
2017 Holweg, Christina. 2017. Täglich nur 5 Euro für Lebensmittel? Regal, 02.10. (Details)
2016 Holweg, Christina. 2016. Österreichischer Handel hat international Vorbildfunktion. Regal, 03.07. (Details)
2011 Holweg, Christina. 2011. Kundenclubs. Es gibt noch viele Nüsse zu knacken. Regal, 01.11. (Details)
2010 Holweg, Christina. 2010. Kommen wieder die kleinen Shops?. Regal, 01.10. (Details)
2009 Schnedlitz, Peter, Holweg, Christina. 2009. Who Sells - Die Ansprüche an Verkäufer..... Wiener Zeitung Sonderbeilage 60 Jahre Lehrgang für Werbung und Verkauf, 20.09. (Details)

Unpublished lecture

2018 Holweg, Christina. 2018. Academic Partnership Awards. ECR Infotag 2018, Wien, 15.11.18 (Details)
  Holweg, Christina. 2018. CRM. Zertifizierter ECR Manager, Wien, 13.10.18 (Details)
  Holweg, Christina. 2018. Leadership 4.0. Helden im digitalen Tornado. Hofer for Excellence, Wien, 07.05.18 (Details)
2017 Holweg, Christina. 2017. Social Supermarkets in Europe (Invited Talk). House of Lords - Community Shop Recognition Event , London, 14.03. (Details)
  Holweg, Christina. 2017. Moderation MOPRO. Regal-Molkereiforum Österreich, Salzburg, 02.03. (Details)
2016 Holweg, Christina. 2016. Food Waste in Retailing: Reasearch results as opportunities for the cosmetic industry? . Out of the Tin - Beiersdorf Speaker Series, Wien, 04.10. (Details)
2015 Holweg, Christina, Lienbacher, Eva. 2015. Social Supermarkets även i Sverige? För minskad fattigdom och minskat matsvinn. Almedalen Week, Visky, Gotland, 01.07. (Details)
2014 Holweg, Christina. 2014. CRM. Zertifizierter ECR-Manager, WU Wien, 25.10. (Details)
  Holweg, Christina. 2014. Jubiläumsfeier - 60 Jahre Prof. Peter Schnedlitz. Fachmoderation, WU Wien, 21.10. (Details)
  Holweg, Christina. 2014. CRM. Zertifizierter ECR - Manager, WU-Wien, 08.03. (Details)
2013 Holweg, Christina. 2013. CRM. Zertifizierter ECR-Manager, WU-Wien, 16.03. (Details)
2012 Holweg, Christina, Szabo, David. 2012. Social Supermarkets in Europe 2012 - Expert Workshop. CONFERENCE - RIGHT AND ACCESS TO FOOD: WHAT FOOD AID STRATEGY FOR THE EUROPE OF TOMORROW?, Brussels, 18.12. (Details)
  Holweg, Christina, Steiner, Gerhard. 2012. Profit by working together to prevent supply chain waste. ECR EUROPE CONFERENCE, Brüssel, 09.05. (Details)
  Holweg, Christina. 2012. Shopper Marketing. Workshop für GfK Rumänien, Bukarest, 12.03. (Details)
  Holweg, Christina. 2012. CRM. Zertifizierter ECR Manager, WU Wien, 10.03. (Details)
  Holweg, Christina. 2012. Regal Fachform Molkereiprodukte; Salzburg. Fachmoderation, Salzburg, 01.03. (Details)
2011 Holweg, Christina, Lienbacher, Eva. 2011. Sozialmärkte aus Handelsperspektive. Facts und Figures der ersten Retail-Gesamtstudie in Österreich. ECR-Austria Infotag 2011, Wien, 06.11. (Details)
  Holweg, Christina. 2011. CRM. Zertifizierter ECR-Manager, WU Wien, 12.03. (Details)
  Holweg, Christina. 2011. REGAL-Mopro Fach Forum. Trends, Preise, Marken. Fachmoderation. Fachform, Salzburg, 02.02. (Details)
2010 Holweg, Christina. 2010. Category Management & Shopper Research. Vortrag am Workshop von GfK Europe, Budapest, Ungarn, 01.12. (Details)
  Holweg, Christina. 2010. Lehrbeauftrage für den zertifizierten ECR-Manager. Ausbildung zum ECR-Manager, WU Wien, 13.03. (Details)
2009 Holweg, Christina. 2009. Das Phänomen Sozialmarkt. Vortrag am ECR-Infotag 2009, Wien, 11.11. (Details)
  Holweg, Christina. 2009. Shopper Behaviour. Vortrag am Workshop von GfK Europe, Warschau, Polen, 24.09. (Details)
2007 Holweg, Christina, Schnedlitz, Peter. 2007. Category Management - Präsentation der empirischen Befunde. Vorstandsmeeting der Führungskräfte der REWE Group Austria, Wiener Neudorf, 02.10. (Details)
2006 Schnedlitz, Peter, Holweg, Christina. 2006. Öffnungzeiten im Cash & Carry Großhandel in Österreich - Ergebnisse einer empirischen Untersuchung. Geschäftsführersitzung der Metro Cash & Carry GmbH., Vösendorf, 17.08. (Details)

Miscellaneous

2009 Holweg, Christina, Lienbacher, Eva, Weber, Daniela, Schnedlitz, Peter. 2009. Social Supermarkets - A New Marketing Channel?. anzmac. Australian & New Zealand Marketing Academy. 30.11.-02.12., Sustainable Management and Marketing Conference; book of abstracts, ISBN 1 86308 160 7, Melbourne. (Details)

Projects

2014
Sector Overview Social Supermarkets Europe (2014-2016) (Details)
Kuratoriumsförderung (2014-2014) (Details)
2013
Food Waste in Retailing (2013-2016) (Details)
First European Multinational Study of Social Supermarkets as alternative Retailer (2013-2013) (Details)
2011
High Potential Contact Weeks (2011-2011) (Details)
2010
Social Supermarkets (2010-2011) (Details)