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Brigitte Bojkowszky

Dr.rer.soc.oec. Brigitte Bojkowszky
Contact information and photo taken from and editable at WU Directory.


Master of Business Administration and Education

Researcher Identifier

    No researcher identifier found.

Awards and Honors

Ehrung Publikation



  • International Strategic Alliances
  • International Marketing and Management


Academic advisor
  since 2012 Hanken


Journal article

2012 Robson, M.J., Schlegelmilch, Bodo B., Bojkowszky, Brigitte. 2012. Resource Deployment Stability and Performance in International research-and-Development Alliances: A Self-Determination Theory Explanation. Journal of International Marketing 20 (1): 1-18. (Details)

Contribution to conference proceedings

2010 Schlegelmilch, Bodo B., Bojkowszky, Brigitte, Robson , Matthew. 2010. Global Marketing Partnerships and Strategies for Competitive Differentiation. In Proceedings of the Annual Meeting of the Academy of International Business, Hrsg. Academy of International Business, ---. Rio de Janeiro, Brazil: -. (Details)

Paper presented at an academic conference or symposium

2006 Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2006. Drivers of Continuous Resource Commitment in International Alliances: A Conceptual Framework. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06.. (Details)
2005 Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2005. The Impact of Relationship Quality on Continuous Resource Commitment and Partner Performance in International R&D Alliances: A Conceptual Framework. Academy of International Business (AIB), Quebec City, Kanada, July 9-12. (Details)
2004 Prange, C./Bojkowsky, B./Wieshofer, B.. 2004. Networking Capability as a Prerequisite for Cooperative Innovation Success - An Individual Manager's Perspective.. IASTED-Conference, Cambridge, MIT (Details)

Diploma thesis

2001 Bojkowszky, Brigitte. 2001. E-commerce in Austria. Informationssuche, Entscheidungsfindung und tatsächlicher Kauf - eine empirische Analyse. Diplomarbeit, WU-Wien (Details)


  • No projects found.