portrait photo

Arnold Schuh

Ass.Prof. Mag.Dr.rer.soc.oec. Arnold Schuh
Telephone:
+43 1 31336 4608
Email:
Contact information and photo taken from and editable at WU Directory.

CV

No curriculum entries found.

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2018
The Best Supporter of the AIB-CEE Conference, 5th AIB-CEE Chapter Annual Conference, Cracow
2017
Best Reviewer Award, Global Business and Technology Association (GBATA), 19th Annual International Conference
Global Excellence Award as Program Co-Chair, Global Business and Technology Association (GBATA), 19th Annual International Conference
2015
Honorary University Professor at Corvinus University of Budapest
2011
Best Paper on Emerging Markets Award , EIBA 37th Annual Conference, Bucharest
2009
Award for "Excellence in Teaching 2009" at the WU - Project seminar "Doing Business in Central & Eastern Europe"
2006
Best Teacher of the Year - Vienna Program, International MBA der WU Wien mit der University of South Carolina, USA
2001
Best competitive paper award, Annual Conference European International Business Academy, Paris
1998
Adjunct Associate Professor of International Business Studies, Carlson School of Management, University of Minnesota, Minneapolis

Classifications

  • 5307 Business and management economics (Details)
  • 5320 Marketing (Details)
  • 5333 Business management (Details)

Expertise

  • Marketing in Europe
  • Globalization
  • Internationalization strategies
  • Market entry strategies for emerging markets
  • Marketing in CEE
  • Management in Central and Eastern Europe
  • Strategies for Central and Eastern Europe
  • Strategies of local firms in CEE

Activities

Position in scientific committee
  since 2010 Institut für den Donauraum und Mitteleuropa - Member of executive board
  since 2008 Programme Committee of the EMAC Regional Conferences - Member
Position in jury, advisory board, curatorship
  since 2010 Kuratorium des Vereins zur Förderung des FOWI - Member
  since 2007 JOSZEF Verein - Secretary General
Position in internal committee for appointments
  2008-2009 Berufungskommission "International Business with special focus on Internationalization of Firms/International Marketing" - Member
  2008-2009 Berufungskommission "International Business with special focus on Central and Eastern Europe" - Member
Membership in scientific association
  2003-2008 European International Business Academy (EIBA) - National representative of Austria
  2001-2003 European Academy of Management (EURAM) - Member
  since 1998 European Marketing Academy (EMAC) - Member
  since 1998 European International Business Academy (EIBA) - Member
  1998-2008 American Marketing Association - Member
  since 1998 Academy of International Business (AIB) - Member
  1998 Academy of International Business (AIB) - National Co-Chair of the Annual AIB 1998 Conference
Member of the editorial board
  since 2014 Journal of East European Management Studies - Member of editorial board
  since 2013 Central European Business Review - Member of editorial board
  since 2012 Journal of East-West Business - Member of editorial board
  since 2011 Handel wewnetrzny - Member of editorial board
  since 2009 TRZISTE-MARKET- Review for Marketing Theory and Practice - Member of editorial board
  2002-2008 Journal of World Business - Member of the editorial board for Europe
  since 1998 Journal of Euromarketing - Member of the editorial board
Reviewer for a scientific journal
  since 2015 Journal of East European Management Studies - Reviewer
  since 2010 TRZISTE-MARKET- Review for Marketing Theory and Practice - Reviewer
  2009 Thunderbird International Business Review - Reviewer
  2008 Journal of Management Studies - Reviewer
  2007-2012 International Business Review - Reviewer
  2002-2010 Journal of World Business - Reviewer
  since 1998 Journal of Euromarketing - Reviewer
Reviewer for an international conference
  since 2009 Vaasa Conference on International Business - Reviewer
  since 2009 International Scientific Conference on Marketing Theory Challenges in Transitional Economies - Reviewer
  2009 Academy of Marketing Science Annual Conference - Reviewer
  since 2001 European International Business Academy (EIBA) - Reviewer
  since 1998 European Marketing Academy - Reviewer
  since 1998 Academy of International Business (AIB) - Reviewer
Organization scientific meeting (Conference etc.)
  2015 EMAC Regional Conference - Co-Conference Chair
  2014 2. Research Conference on Business & Management in CEE - Co-Organizer
  2012 1. Research Conference on Business & Management in CEE - Co-Organizer
  since 2007 Grow East Conferences - Co-Organizer
Organization other meeting (Excursion etc.)
  2016 ASU International Practicum: Austria's Economy and its Institutional Environment - Academic Program Head
  2013-2014 CEE Academy der Österr. Post AG & WU Executive Academy - Program Director
  since 2009 Vienna Residency, Bucharest EMBA - Organizer
  since 2009 Field study to CEE, Joint seminar of Competence Center for CEE with the Carlson School of Management, University of Minnesota - Organizer
  since 2008 Field studies to CEE - Master Class CEE - Organizer
  2001-2013 Field studies to CEE, Vienna Executive MBA, WU - Organizer
Academic advisor
  since 2015 University of Sarajevo - School of Economics and Business - Academic advisor
  since 2012 Kozminski University - Kooperationsbeauftragter
  since 2008 University of Zagreb - Coordinator
  since 2008 University of South Carolina, Moore School of Business, Columbia - Coordinator

Publications

Journal article

2018 Jaklic, Andreja, Raskovic, Matevz, Schuh, Arnold. 2018. Examining the Contextual Richness of Central and Eastern Europe. AIB Insights, 18, (1), 3-6. (Details)
2013 Schuh, Arnold. 2013. Central and Eastern Europe after the Boom: Time for a Strategy Change for Foreign Multinational Companies?. Central European Business Review 2 (2): 25-30. (Details)
  Schuh, Arnold. 2013. Do Regional Headquarters for Central and Eastern Europe have a Future?. Central European Business Review 2 (1): 53-54. (Details)
2012 Schuh, Arnold. 2012. Strategy Review for Central and Eastern Europe: Strategic Responses of Foreign Multinational Corporations to the Recent Economic and Financial Crisis. Journal of East-West Business 18 185-207. (Details)
2010 Schuh, Arnold. 2010. How research on marketing in Central and Eastern Europe can advance international marketing theory. Trziste - Market 22 (2): 255-268. (Details)
2009 Schuh, Arnold. 2009. The Impact of the Current Economic Crisis on Strategies of Multinational Corporations in Central and Eastern Europe. Academija MM 9 (14): 53-61. (Details)
2007 Schuh, Arnold. 2007. Brand Strategies of Western MNCs as Drivers of Globalization in Central and Eastern Europe. European Journal of Marketing 41 (3/4): 274-291. (Details)
  Schuh, Arnold. 2007. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. Journal of East-West Business 13 (2/3): 143-166. (Details)
2006 Schuh, Arnold. 2006. Aktuelle Trends in der Marktbearbeitung österreichischer Unternehmen in Mittel- und Osteuropa. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 45 (4): 235-251. (Details)
2003 Schuh, A.. 2003. Kommentar: Globalisierung und Unternehmen: Reaktionsstrategien von Unternehmen auf Chancen und Herausforderungen in globalen Märkten. Wirtschaftspolitische Blätter, 50, 4, 532-537 (Details)
  Schuh, A./Ferencikova, S.. 2003. Regionalization in Central and Eastern Europe: A Discussion of Strategic and Organizational Aspects of Its Implementation. Ekonomicky Casopis - Journal of Economics, 51, 5, 592-611, Slovak Academic Press (Details)
2002 Schuh, A.. 2002. 'Wirtschaftlichkeit' als Verkaufsargument: Einsatzvoraussetzungen, Darstellung und Vermittlung im Business-to-Business-Marketing. Der Markt, 41/160, 1, 27-35 (Details)
2000 Schuh, Arnold. 2000. Global Standardization as a Success Formula for Marketing in Central Eastern Europe?. Journal of World Business, 35, 2, 133-148 (Details)
1999 Schuh, Arnold. 1999. Death of the Salesman? - Erfolgsstrategien für den persönlichen Verkauf im aktuellen Wandel der Märkte. Der Markt, Jg. 38, 3+4, S.167-180 (Details)
1998 Schuh, A. 1998. Die Auswirkungen der Euro-Einführung auf das Marketing. Der Markt, 37. Jg., Heft 1, 1998, S.29-41 (Details)
1995 Schuh, A./Klausegger, C.. 1995. Die Marktbearbeitung österreichischer Unternehmen in Mittel-Osteuropa: Ausgewählte Problemfelder und Tendenzen im Osteuropa-Marketing. Mittel- und Osteuropaforschung an der Wirtschaftsuniversität Wien, S. 27-30, Hrsg. G. Maier (Details)
  Schuh, A., Holzmüller, H.. 1995. Erklärungsansätze für die Kulturgebundenheit von Konsummustern. Marktforschung und Management - Zeitschrift für Marktorientierte Unternehmenspolitik, Vol. 39, Heft 3, S.97-102 (Details)
  Schuh, A. N. Dohrau. 1995. Product-Management im Wandel? - Eine Untersuchung des gegenwärtigen Zustandes und aktueller Entwicklungen in der österreichischen Konsumgüterindustrie. Der Markt, 34. Jg., Heft 2, 1995, S.84-94 (Details)
1994 Schuh, A./Klausegger, C./Michael F. Schreiber. 1994. Aktuelle Problemfelder und Strategien österreichischer Unternehmen bei der Marktbearbeitung in Mittel-Osteuropa. Der Markt 1994/4, Nr. 131, S. 178-190 open access (Details)
1993 Schuh, A. W. Lackner. 1993. Sponsoring von karitativen Organisationen. Werbeforschung und Praxis 2, 33-37 (Details)
1992 Schuh, A. A. Hrzina. 1992. Die Folgen eines EG-Beitritts Österreichs für den österreichischen Fahrzeughandel - Wirkungsanalyse und Strategiediskussion aus Branchen- und Unternehmenssicht. Der Markt, 31. Jg., Heft 1, 1992, S.33-46 (Details)
  Schuh, A., Holzmüller, H.. 1992. Skandalbewältigung durch Marketing - Zum Umgang mit medieninduzierten Unterehmenskrisen. WiSt - Wirtschaftswissenschaftliches Studium, Heft 7, Juli 1992, S. 343-347 (Details)
1991 Schuh, A., Trefzger, D.. 1991. Internationale Marktwahl - Ein Vergleich von Länderselektionsmodellen in Wissenschaft und Praxis. Journal für Betriebswirtschaft, Nr. 2-3, 1991, S.111-129 (Details)
1990 Schuh, A. 1990. Strategische Allianzen - Neue Formen kooperativer Wettbewerbsstrategien?. Der Markt, 29. Jg., Heft 3, 1990, S. 141-148 (Details)
1988 Schuh, A. 1988. Vom instrumentellen zum identitätsgestützten Sponsoring. Thexis, 6, 1988, S. 15-19 (Details)
1987 Schuh, A. 1987. Die Produktprogrammpolitik des Markenartikelherstellers: Ein integrativ-heuristischer Ansatz zur Programmplanung. Der Markt, 26. Jg., Heft 3-4, 1987, S. 92-113 (Details)

Chapter in edited volume

2017 Schuh, Arnold. 2017. FDI in Central and Eastern Europe - The business perspective. In: Direktinvestitionen: Trends, Erklärungsfaktoren, Barrieren, Hrsg. Ernest Gnan und Ralf Kronberger, 263-271. Wien: facultas. (Details)
2016 Schuh, Arnold. 2016. Perspektivenwechsel bei ausländischen multinationalen Unternehmen in Mittel- und Osteuropa. In: Internationales Management und die Grundlagen des globalisierten Kapitalismus, Hrsg. Stefan Eckert und Georg Trautnitz, 273-291. Wiesbaden: Springer Gabler. (Details)
2014 Schuh, Arnold. 2014. Central and Eastern Europe After the Boom - New Business Realities for Western Multinational Companies Operating in the Region. In: Contributions to International Business, Hrsg. M. Laaksonen, A. Arslan & M. Kontkanen, 31-47. Vaasa: ACTA Press. (Details)
  Schuh, Arnold. 2014. Competitive Strategies of Successful Local Firms in Central and Eastern Europe. In: Geo-Regional Competitiveness in Central and Eastern Europe, the Baltic Countries, and Russia, Hrsg. A. Zhuplev & K. Liuhto, 211-238. Hershey: IGI Global. (Details)
2013 Schuh, Arnold. 2013. ESET: From a "Living-Room" Firm to a Global Player in the Antivirus Software Industry. In: Global Business, Hrsg. Mike Peng, 582-585. Mason: Southwestern Publishing. (Details)
2012 Schuh, Arnold. 2012. Strategic Responses to the Global Financial and Economic Crisis in Central and Eastern Europe - The Foreign Multinational Company Perspective. In: Progress in International Business Research - Volume 7: New Policy Challenges for European Multinationals, Hrsg. Rob Van Tulder, Alain Verbeke, Liviu Voinea, 393-419. Bingley: Emerald Group Publishing. (Details)
2010 Schuh, Arnold. 2010. Creating Win-Win Situations in Joint Project Seminars between Universities and Enterprises. In: Higher Education in South Eastern Europe, Hrsg. Maria Brunnhofer, WUS Austria, 48-58. Graz: -. (Details)
  Schuh, Arnold. 2010. Die WU als "Ostpionier". In: Der "Ostfaktor" - Österreichs Wirtschaft und die Ostöffnung 1989 bis 2009, Hrsg. Dieter Stiefel, 78-93. Wien: Böhlau Verlag. (Details)
2009 Schuh, Arnold. 2009. Global marketing standardization versus adaptation: What can we learn from marketing strategies for CEE?. In: International Marketing and Business in the CEE Markets, Hrsg. Maja Szymura-Tyc, 176-194. Katowice: University of Economics in Katowice Publisher. (Details)
  Schuh, Arnold, Rossmann, Adrian. 2009. Schwerpunkte und Trends in der betriebswirtschaftlichen Mittel- und Osteuropaforschung: Ein Literaturüberblick zum Zeitraum 1990-2005. In: Internationale Unternehmensführung - Entscheidungsfelder und politische Aspekte, Hrsg. Reinhard Moser, 161-204. Wiesbaden: Gabler. (Details)
2008 Schuh, Arnold. 2008. Growing East: Geht die Erfolgsstory der österreichischen Wirtschaft weiter?. In: Grow East - Wachstumsstrategien in CEE, Hrsg. Berger, Schuh, 70-74. Wien: Linde. (Details)
  Schuh, Arnold, Ploszajski, Piotr. 2008. What the West can learn from the East. In: Grow East - Wachstumsstrategien in CEE, Hrsg. Berger, Schuh, 62-69. Wien: Linde. (Details)
  Schuh, Arnold. 2008. Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. In: Business Strategies for Economies in Transition: Book of Readings on CEE Countries, Hrsg. Petr Chadraba and Reiner Springer, 2-25. Newcastle: Cambridge Scholars Publishing. (Details)
2007 Schuh, Arnold. 2007. Fallstudien in der Strategieforschung. Auf der Suche nach dem Strategiewandel im Internationalisierungsprozess. In Qualitative Marktforschung: Konzepte-Methoden-Analysen, Hrsg. Buber, Renate und Holzmüller, Hartmut, 999-1017. Wiesbaden: Gabler. (Details)
  Schuh, Arnold. 2007. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. In Market Entry and Operational Decision Making in East-West Business Relationships, Hrsg. Larimo, Jorma, 143-166. New York: Haworth. (Details)
2006 Schuh, Arnold. 2006. Entwicklungen in der Forschung zum Marketing und Handel in Mittel-Osteuropa. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, 421-425. Wien: Linde. (Details)
  Schuh, Arnold, Schediwy, Tobias. 2006. Ländervergleich zur Verbreitung der Handelsmarken in Mittel- und Osteuropa. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, 459-474. Wien: Linde. (Details)
2005 Schuh, A.. 2005. Globalisierung als Diffusionsprozess: Untersucht am Beispiel der Verbreitung westlicher Markenartikel in Mittel- und Osteuropa. In: Mayrhofer, W., Iellatchitch, A. (Hrsg.): Globalisierung und Diffusion, Frankfurt am Main: IKO-Verlag, 127-151 (Details)
  Schuh, A.. 2005. Investitionsgütermarketing bzw. Business-to-Business Marketing - Zentrale Erklärungs- und Managementansätze. In: Schuh, A., Holzmüller, H. (Hrsg.): Innovationen im sektoralen Marketing, Heidelberg: Physika Verlag, 71-87 (Details)
  Schuh, A., Holzmüller, H.. 2005. Sektorales Marketing - Impulsgeber für Wissenstransfer und Innovation im Marketing. In: Schuh, A., Holzmüller, H. (Hrsg.): Innovationen im sektoralen Marketing, Heidelberg: Physika Verlag, 3-29 (Details)
2004 Schuh, A.. 2004. Globalisierung im Baustoffgeschäft - Der Aufstieg der Wienerberger Gruppe zum "Global Player". In: Zentes, J. Swoboda, B. (Hrsg.): Fallstudien zum Internationalen Management, 2. Auflage, Wiesbaden: Gabler, 145-160 (Details)
  Schuh, A.. 2004. Researching changes in the international marketing strategy of the firm by using longitudinal analysis. In: Larimo, J. (ed.): European research on foreign direct investment and international human resource management, 13-27 (Details)
2003 Schuh, A./Holzmüller, H.. 2003. Marketing Strategies of Western Consumer Goods Firms in Central and Eastern Europe. In: Stüting, H.-J., Dorow, W., Claasen, F., Blazejewski (eds.): Change Management in Transition Economies - Integrating Corporate Strategy, Structure and Culture. 176-188, New York: Palgrave Macmillan (Details)
2000 Schuh, A. 2000. Wienerberger Gruppe - Europäisierung im Baustoffgeschäft. In: Zentes, Joachim / Swoboda, Bernhard (Hrsg.): Fallstudien zum Internationalen Management. 261-275, Wiesbaden: Gabler (Details)
1999 Schuh, A., Springer, R.. 1999. Osteuropamarketing: Spezifika, Themenschwerpunkte und Entwicklungstendenzen. In: Schneider, Wilfried (Hrsg.): Betriebswirtschaftliche Forschung an der Wirtschaftsuniversität - Konzepte, Befunde und Ausblick. 219-234, Ueberreuter, Wien (Details)
  Schuh, A. 1999. Vertriebsgesellschaft oder 'Strategisches Zentrum'? Zur Rolle österreichischer Tochtergesellschaften im globalen Unternehmen. In: Kutschker, M. (Hrsg.): Management verteilter Kompetenzen in multinationalen Unternehmen. 73-98, Wiesbaden: Gabler (Details)
1998 Schuh, A., Holzmüller, H.. 1998. Zur Internationalisierung der Management- und Marketing-Ausbildung. Ziele, Konzepte und Umsetzungsvorschläge. In: Mosser, Alois, Palme, Herwig, Pfeiffle, Horst, Pichler, J. Hanns (Hrsg.): Die Wirtschaftsuniversität Wien. Bildung und Bildungsauftrag, S. 141-157, Ueberreuter, Wien (Details)
1997 Schuh, A. 1997. Kulturgebundenheit als Determinante internationaler Marketingstrategien. In: J. Engelhard (Hrsg.), Interkulturelles Management, Wiesbaden: Verlag Gabler, 1997, S.75-94 (Details)
1995 Schuh, A. C. Klausegger. 1995. Die Marktbearbeitung österreichischer Unternehmen in Mittel-Osteuropa: Ausgewählte Problemfelder und Tendenzen im Osteuropa-Marketing. In: G. Maier (Hrsg.), Mittel- und Osteuropaforschung an der Wirtschaftsuniversität Wien, WU-Wien 1995, S.27-30 (Details)
1994 Schuh, A., Holzmüller, H.. 1994. Krisenmanagement im Skandalfall. In: R. Gareis (Hrsg.), Erfolgsfaktor Krise: Konstruktionen, Methoden und Fallstudien, Vienna: Signum Verlag, 1994, S.246-261 (Details)
1993 Schuh, A. 1993. Audiosales: Premium-Marketing im professionellen Audiogerätemarkt. In: W. Aigner/M. Meyer/D. Rößl (Hrsg.), Marketing-Fallstudien für Klein- und Mittelbetriebe, Wien: Carl Ueberreuter, 1993, S.167-191 (Details)
  Schuh, A., Scheuch, F.. 1993. Internationalization and Marketing Projects. In: Cleland, D./Gareis, R. (eds.): Global Project Management Handbook. 10-3 bis 10-19, New York: McGraw-Hill, Inc. (Details)
  Schuh, A. 1993. Kulturloses Marketing? - Über den Stellenwert von Kulturkonzepten im Internationalen Marketing. In: R. Eschenbach (Hrsg.), Forschung für die Wirtschaft-Im Mittelpunkt: der Mensch, Wien: Service Fachverlag, 1993, S.311-320 (Details)
1992 Schuh, A., Holzmüller, H.. 1992. Internationales Marketing im Spannungsfeld zwischen kulturgebundenen und globalen Konsummustern. In: R. Eisendle/E. Miklautz (Hrsg.), Produktkulturen-Dynamik und Bedeutungswandel des Konsums, Frankfurt/Main: Campus Verlag, 1992, S. 289-305 (Details)
1991 Schuh, A. 1991. Erfolgversprechende Marktbearbeitungsstrategien für österreichische Unternehmen im EG-Binnenmarkt. In: S. Griller/E. Lavric/R. Neck (Hrsg.), Europäische Integration aus österreichischer Sicht. Wien: Verlag Orac, 1991, S.159-178 (Details)
1990 Schuh, A. 1990. Andritz AG - Internationale Marketingstrategie für eine Anlage zur Abluftreinigung. In: H. Holzmüller/W. Schiebel (Hrsg.), Marketing-Fallstudien 3. Wien: Service-Fachverlag an der Wirtschaftsuniversität Wien, 1990, S.439-461 (Details)
  Schuh, A. W. Aigner. 1990. Gabriel Ges.m.b.H. In: H. Holzmüller/W. Schiebel (Hrsg.), Marketing-Fallstudien 3. Wien: Service-Fachverlag an der Wirtschaftsuniversität Wien, 1990, S.535-548 (Details)
1988 Schuh, A., Holzmüller, H.. 1988. Skandal-Marketing - Zur Typologisierung, Messung und Bewältigung medieninduzierter Krisen von Organisationen. In: H. Frank/G. Plaschka/D. Rößl (Hrsg.), Umweltdynamik-Beiträge aus wirtschaftlicher und rechtlicher Sicht. Wien-New York: Springer Verlag, 1988, S. 17-47 (Details)

Edited book (editorship)

2008 Berger, Manfred, Schuh, Arnold, Hrsg. 2008. Grow East - Wachstumsstrategien in CEE. Von Beiersdorf bis Henkel, von Hipp bis Erste Bank. Wien: Linde. (Details)
2006 Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, Hrsg. 2006. Innovationen in Marketing und Handel. Wien: Linde. (Details)
2005 Schuh, A., Holzmüller, H.. 2005. Innovationen im sektoralen Marketing. Heidelberg: Physika Verlag (Details)

Contribution to conference proceedings

2014 Schuh, Arnold, Gumpoldsberger, Verena. 2014. Affordability Strategies for Central and Eastern Europe: From Charity to a Sustainable Business Model. In AIB 2014 Proceedings: Local Contexts in Global Business, Hrsg. K. Meyer & T. Kiyak, 1-20. Vancouver: (Details)
  Schuh, Arnold. 2014. Local Champions in Central and Eastern Europe - Competitive Strategies of Successful Domestic Companies in Four Transitional Economies. In EIBA 2014 Proceedings, Hrsg. Rian Drogendijk, 1-27. Uppsala: (Details)
2013 Schuh, Arnold. 2013. Future Perspectives of Regional Headquarters for Central and Eastern Europe.. In Proceedings of the 12th Conference on International Business, Hrsg. Jorma Larimo, 1-5. Vaasa: -. (Details)
  Schuh, Arnold. 2013. Searching for a value-adding positioning: The changing role of regional headquarters for Central and Eastern Europe. In Proceedings of the 39th EIBA Annual Conference, Hrsg. Sarianna Lundan, 1-31. Bremen: -. (Details)
2012 Schuh, Arnold, Ferencikova, Sonia. 2012. The Internationalization of Firms from Central and Eastern Europe - A Discussion of Theoretical Contributions. In Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 39-55. Vienna: Institute for Export Management, WU Vienna. (Details)
2011 Schuh, Arnold, Gumpoldsberger, Verena. 2011. Affordability as a key element of strategies for Central and Eastern Europe. In Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 415-429. Vienna: Institute for Export Management, WU Vienna. (Details)
  Schuh, Arnold. 2011. Strategy review for Central and Eastern Europe: Strategic responses of foreign multinational corporations to the recent financial and economic crisis. In Proceedings of the 37th EIBA Annual Conference, Hrsg. ASE, Bucharest, ID-366. Bucharest: -. (Details)
2010 Schuh, Arnold. 2010. Research on Marketing in Central and Eastern Europe: A Literature Review of the 1990-2008 Period. In Proceedings of the 1st EMAC Regional Conference, Hrsg. Andras Bauer, ---. Budapest: -. (Details)
  Schuh, Arnold, Schalk, Claudia. 2010. Searching for Successful Competitive Strategies of Local Firms in Central and Eastern Europe. In Proceedings of the 52nd Annual Meeting of the Academy of International Business, Hrsg. Tatiana Kostova & Tunag Kiyak, ---. Rio de Janeiro: -. (Details)
2009 Schuh, Arnold. 2009. How will multinational corporations in Central and Eastern Europe respond to the current economic crisis? Some propositions on their strategic moves. In Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 316-329. Vienna: (Details)
  Schuh, Arnold. 2009. The impact of the current economic crisis on strategies of multinational corporations in Central and Eastern Europe. In Proceedings of the 3rd International Scientific Conference on Marketing Theory Challenges in Transitional Societies, Hrsg. Damijan Mumel and Aleksandra Pisnik Korda, University of Maribor, 243-251. Maribor: (Details)
  Schuh, Arnold. 2009. Times of Change - Trends in Business and Management Research on Central and Eastern Europe. In Management Challenges in the 21st Century, Hrsg. CityUniversity, 1-15. Bratislava: -. (Details)
2008 Schuh, Arnold, Rossmann, Adrian. 2008. Business and management research on Central and Eastern Europe: Key research areas and trends during the 1990-2005 period. In Proceedings of the 34th EIBA Annual Conference, Hrsg. Tallinn University of Technology and Tallinn School of Economics & Business Administration, 1-31. Tallinn, Estonia: Eigenverlag. (Details)
  Schuh, Arnold, Schalk, Claudia. 2008. Competitive strategies of local firms in Central and Eastern Europe. In Marketing Theory Challenges in Transitional Societies, Hrsg. Durdana Ozretic Dosen, Zoran Krupka and Vatroslav Skare, 293-300. Zagreb, Croatia: Eigenverlag. (Details)
  Schuh, Arnold. 2008. Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?. In International Marketing and Business in the CEE Markets, Hrsg. Department of Market Policy and Marketing Management, Karol Adamiecki University of Economics, 1-15. Katowice, Poland: Eigenverlag. (Details)
  Schuh, Arnold, Schalk, Claudia. 2008. How do CEE firms compete? Identifying successful patterns of competitive behavior in CEE. In Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 329-342. Wien: Eigenverlag. (Details)
2007 Schuh, Arnold, Rossmann, Adrian. 2007. Focal Areas and Trends in Business and Management Research on CEE: A Literature Review of the 1990-2005 Period. In Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 397-413. Wien: Eigenverlag. (Details)
  Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE?. In Marketing Theory Challenges in Transitional Societies, Hrsg. Snoj, Boris and Milfelner, Borut, 135-142. Maribor, Slovenia: Ekonomsko-poslovna fakulteta, Maribor, Slovenija. (Details)
2006 Schuh, Arnold. 2006. Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. In Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 237-252. Wien: Eigenverlag. (Details)
2005 Schuh, Arnold. 2005. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. In Proceedings of the 31st EIBA Annual Meeting, Hrsg. Gabriel Benito, ---. Oslo: Norwegian School of Management. (Details)
  Schuh, Arnold. 2005. The Westernization of Consumer Goods Markets in Central and Eastern Europe. In Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 243-254. Wien: Eigenverlag. (Details)
  Schuh, A.. 2005. The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?. 3rd EIASM Workshop on International Strategy and Cross Cultural Management, 29.-30.9.2005, WU-Wien, Vienna (Details)
2003 Schuh, A.. 2003. Globalization as Diffusion Process: An Analysis of the Dissemination of Western Brands in Central and Eastern Europe. Proceedings of the 29th Annual EIBA Conference (European International Business Academy), 11.-13. Dezember 2003, Copenhagen, Denmark (Details)
  Schuh, A.. 2003. Researching Changes in the International Marketing Strategy of the Firm by Using Longitudinal Analysis. Proceedings of the 7th Vaasa Conference on International Business, 24.-26. August 2003, University of Vaasa, Vaasa, Finland (Details)
2002 Schuh, A.. 2002. Globalisierung als Diffusionsprozess: Untersucht am Beispiel der Verbreitung westlicher Markenartikel in Mittel- und Osteuropa. Proceedings der WU-Jahrestagung 2002, Wirtschaftsuniversität Wien (Details)
  Schuh, A./Ferencikova, S.. 2002. Regionalization in Central and Eastern Europe from a Western MNC’s Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 10th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 16 (Details)
2001 Schuh, Arnold, Mayrhofer, Wolfgang, Ferencikova, S.. 2001. Management Research in the New Europe: Is There a Need for a Specific Central and East European Perspective?. In: Ricart et al. (eds.): Proceedings of the Founding Conference of the European Academy of Management, IESE, Barcelona (Details)
  Schuh, Arnold, Damova, E.. 2001. Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 9 th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 11 (Details)
  Schuh, Arnold. 2001. Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization. In: Ferencikova, S. et al. (Hrsg.): Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 (Details)
  Schuh, Arnold. 2001. Strategic Change During the Internationalization of the Firm. Proceedings of the 27th Annual Meeting of the European International Business Academy, Paris, 13.-15. Dezember 2001 (Details)
2000 Schuh, Arnold, Oliver Pacolt. 2000. Management Research on Central and Eastern Europe: Key Research Areas During the 1989-1999 Period. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Eight Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 2000, Paper 25 (Details)
1998 Schuh, A. 1998. Franchising or Strategic Center? Redefining the Marketing Function of Subsidiaries of MNCs in a Global Strategy Context. In: P. Andersson (Hrsg.), Proceedings 27th EMAC Conference 'International Marketing', Stockholm, 1998, S.49-60 (Details)
  Schuh, A. 1998. Strukturwandel in multinationalen Unternehmen: Chancen und Risiken für den Standort Wien. In: W. Clement (Hrsg.), Kompetenzzentrum Wien, Wien: Service Fachverlag, 1998, S.151-161 (Details)
1997 Schuh, A., Springer, R.. 1997. Marketing in Central and Eastern Europe. An Assessment of past and future research. Beitrag auf der Konferenz 'Marketing Strategies for Central&Eastern Europe', Wien, 10.-12.12. (Details)
  Schuh, A. R. Springer. 1997. Marketing in Central and Eastern Europe: An Assessment of Past and Future Research. In: P. Chadraba/R. Springer (Hrsg.), Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1 (Details)
1996 Schuh, A. M. Houston und J. Anderson. 1996. Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness. In: P. Chadraba/R. Springer (Hrsg.), Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1996, Paper No.1 (Details)
1995 Schuh, A., Holzmüller, H.. 1995. Scandals: Media-Induced Crises in Organizations - Characteristics, Measurement, and Coping Strategies. In: D. Nigh/D. Collins (Hrsg.), Proceedings of the Sixth Annual Meeting of the International Association for Business and Society, 1995, S.152-157 (Details)
  Schuh, A. 1995. The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective. In: P. Chadraba/R. Springer (Hrsg.), Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1995 (Details)
1994 Schuh, A. 1994. Marketing in East Central Europe: An Evolutionary Framework for Marketing Strategy Development. In: P. Chadraba/R. Springer (Hrsg.), Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe, December 1 and 2, DePaul University and Wirtschaftsuniversität Wien, 1994, S.237-254 (Details)

Paper presented at an academic conference or symposium

2018 Schuh, Arnold. 2018. Business creation without skilled labour? Labour shortage as a barrier to growth in CEE. 5. AIB-CEE Chapter Conference, Cracow, Polen, 12.09.-14.09. (Details)
  Schuh, Arnold. 2018. Human Resources as Key to Growth in CEE. 9. Grow East Congress, Wien, Österreich, 10.04. (Details)
2017 Schuh, Arnold. 2017. CEE - Surprisingly innovative. Business ideas that move markets and industries. 8. Grow East Congress, Wien, Österreich, 04.04.-04.04. (Details)
  Schuh, Arnold. 2017. Innovation from Emerging Markets - The CEE Perspective. Global Business and Technology Association (GBATA) Annual Conference 2017, Wien, Österreich, 11.07.-15.07. (Details)
  Schuh, Arnold. 2017. The Business Environment in CEE and International New Ventures. 4. AIB-CEE Chapter Conference, Ljubljana, Slowenien, 26.09.-28.09. (Details)
  Schuh, Arnold. 2017. The Foreign Firm's View on Emerging Markets: Key Research Areas and Trends. 14. Vaasa Conference on International Business, Vaasa, Finnland, 23.08.-25.08. (Details)
2016 Schuh, Arnold. 2016. Successful CEE firms and the challenges of the digital age. 3rd AIB-CEE Chapter Conference, Prag, Tschechische Republik, 29.09.-01.10. (Details)
  Schuh, Arnold. 2016. Winning business concepts in turbulent times in Central and Eastern Europe. 7. Grow East Congress, Wien, Österreich, 16.03.-17.03. Invited Talk (Details)
2015 Schuh, Arnold. 2015. Building Bridges - Austria's Role in the CEE-Region. CIMaR, Wien, Österreich, 15.05. (Details)
  Schuh, Arnold. 2015. Local Heroes in Central and Eastern Europe - Identifying and comparing strategy types of successful domestic firms. International Business Research Seminar on "Local Heroes in CEE" Warsaw, Polen, 16.05.-17.05. Invited Talk (Details)
  Schuh, Arnold. 2015. Local Heroes in Central and Eastern Europe - In Search of Successful Domestic Firms in the Region. 13th Vaasa International Business Conference, Vaasa, Finnland, 28.08. Invited Talk (Details)
2014 Schuh, Arnold, Gumpoldsberger, Verena. 2014. Affordability Strategies for CEE: From Charity to a Sustainable Business Model. AIB 2014 Annual Conference, Vancouver, Kanada, 24.06.. (Details)
  Schuh, Arnold. 2014. CEE after the boom - Time for a strategy change for foreign Investors?. AIB CEE-Chapter Meeting, Poznan University of Economics, Poznan, Polen, 24.01.-25.01.. Invited Talk (Details)
  Schuh, Arnold. 2014. CEE competitiveness - The foreign investor's perspective. AIB CEE-Chapter Meeting, Poznan University of Economics, Poznan, Polen, 24.01.-25.01.. Invited Talk (Details)
  Schuh, Arnold. 2014. Current roles and future perspectives for CEE headquarters. 1. AIB CEE-Chapter Conference, Budapest, Ungarn, 10.10.. Invited Talk (Details)
  Schuh, Arnold. 2014. Hidden Champions as Role Model for CEE Firm Internationalization. Hidden Champions in CEE and Turkey Conference, WU Vienna, Wien, Österreich, 22.03.. Invited Talk (Details)
  Schuh, Arnold. 2014. Internationalization Made in CEE - Characteristics and research perspectives. GSOM Emerging Markets Conference, St. Petersburg, Russische Föderation, 16.10.. Invited Talk (Details)
  Schuh, Arnold. 2014. Local Champions in Central and Eastern Europe - Competitive Strategies of Successful Domestic Companies in Four Transitional Economies. EIBA 2014 Annual Conference, Uppsala, Schweden, 11.12.-13.12.. (Details)
  Schuh, Arnold. 2014. Local heroes - A new breed of competitors in Central and Eastern Europe. 6. Grow East Congress, WU Wien, Wien, Österreich, 23.10.. (Details)
  Schuh, Arnold. 2014. Reconciling market orientation with business logic - The role of affordability for marketing strategies of Western multinationals for Central and Eastern Europe. Global Marketing Conference, Singapur, Singapur, 16.07.. (Details)
2013 Schuh, Arnold. 2013. Future Perspectives of Regional Headquarters for Central and Eastern Europe. 12th Vaasa Conference on International Business, Vaasa, Finnland, 21.08.-23.08.. Invited Talk (Details)
  Schuh, Arnold. 2013. How to Manage Complexity in Central and Eastern Europe.. 5th Grow East Congress, Wien, Österreich, 16.05.. (Details)
  Schuh, Arnold. Forthcoming. Researching the Internationalization of Firms from CEE - What Value Does It Add to International Business Theory?. 12th Vaasa Conference on International Business, Vaasa, Finnland, 21.08.-23.08.. (Details)
  Schuh, Arnold. 2013. Searching for a value-adding positioning: The changing role of regional headquarters for Central and Eastern Europe. 39th EIBA Annual Conference, Bremen, Deutschland, 12.12.-14.12.. (Details)
  Schuh, Arnold. Forthcoming. The Changing Role of Regional Headquarters for Central and Eastern Europe. BASEES/ICCEES European Congress, Cambridge, Großbritannien, '05.04.-08.04.'. (Details)
2012 Schuh, Arnold. 2012. Business and Management Research on Central and Eastern Europe: Key Areas and Trends during 1990-2010. Research Conference on Business and Management in Central & Eastern Europe at the WU Wien, Vienna, Österreich, 30.03.2012. (Details)
  Schuh, Arnold. 2012. Innovations for and from Central and Eastern Europe. 4th Grow East Congress, Vienna, Österreich, 07.03.2012. (Details)
  Schuh, Arnold. 2012. Internationalization of Firms from Central and Eastern Europe. Workshop of Aalborg University: Internationalization of Firms from Small Economies, Aalborg, Dänemark, 11.10-12.10.2012. Invited Talk (Details)
  Schuh, Arnold. 2012. Present and Future Role of Regional Headquarters for Central and Eastern Europe. 1st European Headquarters Congress, Vienna, Österreich, 04.10.-05.10.2012. Invited Talk (Details)
  Schuh, Arnold, Ferencikova, Sonia. 2012. The Internationalization of Firms from Central and Eastern Europe - A Discussion of Theoretical Contributions. 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna, Österreich, 06.12.-08.12.. (Details)
2011 Schuh, Arnold, Gumpoldsberger, Verena 2011. Affordability as a key element of strategies for Central and Eastern Europe. 19th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Wien, Österreich, 01.12-03.12.. (Details)
  Schuh, Arnold. Forthcoming. Strategic responses to the recent economic crisis in Central and Eastern Europe - The Western multinational corporation perspective. 8th Circle Conference, Dubrovnik, Kroatien, 27.04.-29.04.. (Details)
  Schuh, Arnold. 2011. Strategy review for Central and Eastern Europe: Strategic responses of foreign multinational corporations to the recent financial and economic crisis. 37th EIBA Annual Conference, Bukarest, Rumänien, 08.12.-10.12.. (Details)
2010 Schuh, Arnold. 2010. A Literature Review of Marketing in CEE after the Fall of the Iron Curtain. 18th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Wien, Österreich, 02.12.-04.12.. (Details)
  Schuh, Arnold. 2010. Creating Win-Win Situations in Joint Projects between Universities and Enterprises. WUS Austria Conference on “Linking Higher Education and Economy”, Wien, Österreich, 06.07.. (Details)
  Schuh, Arnold. 2010. Research on Marketing in Central and Eastern Europe: A Literature Review of the 1990-2008 Period. 1st EMAC Regional Conference, Budapest, Ungarn, 24.09.-25.09.. (Details)
  Schuh, Arnold. 2010. Restarting Growth in Central and South-Eastern Europe. 3rd International Grow East Congress, Wien, Österreich, 18.11.. (Details)
  Schuh, Arnold, Schalk, Claudia. 2010. Searching for Successful Competitive Strategies of Local Firms in Central and Eastern Europe. 52nd Annual Meeting of the Academy of International Business, Rio de Janeiro, Brasilien, 25.06.-29.06.. (Details)
  Schuh, Arnold. 2010. The Response of WU Vienna to the Current Challenges in the Higher Education Sector. International Scientific Conference on “Role of Universities in the Knowledge-Based Economy Development”, Bratislava, Slowakei, 20.10.. (Details)
2009 Schuh, Arnold. 2009. How will multinational corporations operating in Central and Eastern Europe respond to the current crisis? Some propositions on their strategic moves. 17th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Vienna, Österreich, 03.12.-05.12.. (Details)
  Schuh, Arnold. 2009. Marketing in Central and Eastern Europe - Finding the Right Balance between Globalization and Localization. Grow East Congress 2009, Wien, Österreich, 26.02.. (Details)
  Schuh, Arnold. 2009. The Impact of the Current Economic Crisis on Strategies of Multinational Corporations in Central and Eastern Europe. 3rd International Scientific Conference on "Marketing Theory Challenges in Transitional Societies", Maribor, Slowenien, 24.09-25.09.. (Details)
  Schuh, Arnold. 2009. The Value of Regional Studies for International Business Theory Development - The Case of CEE Business Research. 10th Vaasa International Business Conference, Vaasa, Finnland, 23.08-25.08.. (Details)
  Schuh, Arnold, Rossmann, Adrian. 2009. Times of Change - Trends in Business and Management Research on Central and Eastern Europe. Scientific Conference on "Management Challenges in the 21th Century - Managing the Unexpected: Crisis and its Impact on Companies Doing Business in Slovakia", CityUniversity., Bratislava, Slowakei, 28.04.. (Details)
2008 Schuh, Arnold, Rossmann, Adrian. 2008. Business and management research on Central and Eastern Europe: Key research areas and trends during the 1990-2005 period. 34th Annual Conference of the European International Business Academy, Tallinn, Estland, 11.12.-13.12.. (Details)
  Schuh, Arnold, Claudia, Schalk. 2008. Competitive Strategies of Local Firms in Central and Eastern Europe. 2nd International Scientific Conference - Marketing Theory Challenges in Transitional Societies, Zagreb, Kroatien, 26.09.-27.09.. (Details)
  Schuh, Arnold, Rossmann, Adrian. 2008. Focal Areas and Trends in CEE Business Research - A Literature Review. Jahrestagung der Wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer für Betriebswirtschaft, Wien, Österreich, 22.02.-23.02.. (Details)
  Schuh, Arnold. 2008. Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?. 1st International Scientific Conference - International Marketing and Business in the CEE Markets, Katowice, Polen, 16.10.-18.10.. (Details)
  Schuh, Arnold, Schalk, Claudia. 2008. How do CEE firms compete? Identifying successful patterns of competitive behavior in CEE. 16th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Wien, Österreich, 04.12.-06.12.. (Details)
2007 Schuh, Arnold, Rossmann, Adrian. 2007. Focal Areas and Trends in Business and Management Research on CEE: A Literature Review of the 1990-2005 Period. 15th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Wien, Österreich, '29.11.-01.12.'. (Details)
  Schuh, Arnold. 2007. How can value be added to marketing theory by doing research on CEE?. 1. International Scientific Conference "Marketing Theory Challenges in Transitional Societies", Maribor, Slowenien, '20.09.-21.09.'. (Details)
  Schuh, Arnold, Ploszajski, Piotr. 2007. What the West can learn from the East. 1. Internationaler Grow East Kongress - WU Wien, Wien, Österreich, '06.09.-07.09.'. (Details)
2006 Schuh, Arnold, Schediwy, Tobias. 2006. Ländervergleich zur Verbreitung der Handelsmarken in Mittel-Osteuropa. Competence Day 2006 der Wirtschaftsuniversität Wien, Wien, Österreich, 18.10.-19.10.. (Details)
  Schuh, Arnold. 2006. Regionalization in Central and Eastern Europe: Searching for Regiocentric Orientations in MNC Strategies. European International Business Academy (EIBA), Oslo, Norwegen, 10.12.-13.12.. (Details)
  Schuh, Arnold. 2006. Searching for Emerging Regionalization Patterns in MNCs Operating in Central and Eastern Europe. Academy of International Business 2006 Annual Conference, Beijing, China, 23.06.-26.06.. (Details)
  Schuh, Arnold. 2006. Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Wien, Österreich, 30.11.-2.12.. (Details)
2005 Schuh, Arnold. 2005. The Westernization of Consumer Goods Markets in Central and Eastern Europe. 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Vienna, Österreich, 01.12.-03.12.. (Details)
  Schuh, A.. 2005. The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?. 3rd EIASM Workshop on International Strategy and Cross Cultural Management, 29.-30.9.2005, WU-Wien, Vienna (Details)
2004 Schuh, A.. 2004. Branding in CEE - Viewed from a market globalization perspective. 30th Annual EIBA Conference, 6.12.2004, Ljubljana, Slovenia (Details)
2003 Schuh, A.. 2003. Globalization as Diffusion Process: An Analysis of the Dissemination of Western Brands in Central and Eastern Europe. Proceedings of the 29th Annual EIBA Conference (European International Business Academy), 11.-13. Dezember 2003, Copenhagen, Denmark (Details)
  Schuh, A.. 2003. Kommentar: Globalisierung und Unternehmen: Reaktionsstrategien von Unternehmen auf Chancen und Herausforderungen in globalen Märkten. Workshop der Österreichischen Nationalbank und der Wirtschaftsuniversität Wien zum Thema 'Globalisierung', 5. Mai 2003, OeNB, Wien (Details)
  Schuh, A.. 2003. Researching Changes in the International Marketing Strategy of the Firm by Using Longitudinal Analysis. Proceedings of the 7th Vaasa Conference on International Business, 24.-26. August 2003, University of Vaasa, Vaasa, Finland (Details)
2002 Schuh, A.. 2002. Globalisierung als Diffusionsprozess: Untersucht am Beispiel der Verbreitung westlicher Markenartikel in Mittel- und Osteuropa. Proceedings der WU-Jahrestagung 2002, Wirtschaftsuniversität Wien (Details)
  Schuh, A./Ferencikova, S.. 2002. Regionalization in Central and Eastern Europe from a Western MNC¿s Perspective: A Discussion of Strategic and Organizational Aspects of its Implementation. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 10th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 16 (Details)
2001 Schuh, Arnold, Mayrhofer, Wolfgang, Ferencikova, S.. 2001. Management Research in the New Europe: Is There a Need for a Specific Central and East European Perspective?. In: Ricart et al. (eds.): Proceedings of the Founding Conference of the European Academy of Management, IESE, Barcelona (Details)
  Schuh, Arnold, Damova, E.. 2001. Market Entry and Marketing Strategies of Western FMCG-firms in Bulgaria. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 9th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, Paper 11 (Details)
  Schuh, Arnold. 2001. Marketing Strategies of Western Firms for Central and Eastern Europe: The Logic behind the Bias towards International Marketing Program Standardization. In: Ferencikova, S. et al. (eds.): Slovakia in International Trade and Business - Proceedings, University of Economics in Bratislava, Faculty of Commerce, 50-55 (Details)
  Schuh, Arnold. 2001. Strategic Change During the Internationalization of the Firm. Proceedings of the 27th Annual Meeting of the European International Business Academy, Paris, 13.-15. Dezember (Details)
2000 Schuh, Arnold, Pacolt, Oliver. 2000. Management Research on Central and Eastern Europe: Key Research Areas During the 1989-1999 Period. In: Chadraba, P., Springer, R. (eds.): Proceedings of the 8th Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 2000, Paper 25 (Details)
  Schuh, Arnold. 2000. Researching the Evolution of International Marketing Strategy by Using Longitudinal Analyses: Conceptualization and Assessment of Approaches. Annual Conference of the Academy of International Business, 20.11.2000, Phoenix, USA (Details)
1998 Schuh, A.. 1998. Franchising or Strategic Center? Redefining the Marketing Function of Subsidiaries of MNCs in a Global Strategy Context. In: Andersson, P. (eds.): Proceedings 27th EMAC Conference 'International Marketing', Stockholm, 1998, 49-60 (Details)
  Schuh, A.. 1998. Strukturwandel in multinationalen Unternehmen: Chancen und Risiken für den Standort Wien. In: Clement, W. (Hrsg.): Kompetenzzentrum Wien. 151-161, Wien: Service Fachverlag (Details)
1997 Schuh, A., Springer, R.. 1997. Marketing in Central and Eastern Europe. An Assessment of past and future research. Beitrag auf der Konferenz 'Marketing Strategies for Central&Eastern Europe', Wien, 10.-12.12. (Details)
  Schuh, A., Springer, R.. 1997. Marketing in Central and Eastern Europe: An Assessment of Past and Future Research. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1 (Details)
1996 Schuh, A., Houston, M., Anderson, J.. 1996. Marketing Strategies for East Central Europe: A Balancing Act between Globalization and Local Market Responsiveness. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Fourth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1996, Paper No.1 (Details)
1995 Schuh, A., Holzmüller, H.. 1995. Scandals: Media-Induced Crises in Organizations - Characteristics, Measurement, and Coping Strategies. In: Nigh, D., Collins, D. (eds.): Proceedings of the Sixth Annual Meeting of the International Association for Business and Society, 1995, 152-157 (Details)
  Schuh, A.. 1995. The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien (Details)
1994 Schuh, A.. 1994. Marketing in East Central Europe: An Evolutionary Framework for Marketing Strategy Development. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Conference on Marketing Strategies for Entering Central and Eastern Europe, December 1 and 2, DePaul University and Wirtschaftsuniversität Wien, 1994, 237-254 (Details)
1991 Schuh, A.. 1991. Erfolgversprechende Marktbearbeitungsstrategien für österreichische Unternehmen im EG-Binnenmarkt. In: Griller, S., Lavric, E., Neck, R. (Hrsg.): Europäische Integration aus österreichischer Sicht. 159-178, Wien: Verlag Orac (Details)
1988 Schuh, A., Holzmüller, H.. 1988. Skandal-Marketing - Zur Typologisierung, Messung und Bewältigung medieninduzierter Krisen von Organisationen. In: Frank, H., Plaschka, G., Rößl, D. (Hrsg.): Umweltdynamik-Beiträge aus wirtschaftlicher und rechtlicher Sicht. 17-47, Wien-New York: Springer Verlag (Details)

Poster presented at an academic conference or symposium

2014 Schuh, Arnold. 2014. Reconciling market orientation with business logic - The role of affordability in marketing strategies of Western multinationals for Central and Eastern Europe. Global Marketing Conference, Singapur, Singapur, 15.07.-18.07.. (Details)

Encyclopedia article

1995 Schuh, A. 1995. Merchandising. In: B. Tietz/R. Köhler/J. Zentes (Hrsg.), Handwörterbuch des Marketing, 2. Aufl., Stuttgart: Verlag Schäffer-Poeschel, 1995, S.1876-1886 (Details)

Magazine/newspaper article

1992 Schuh, A. 1992. Start-Up-Geschäfte im High-Tech-Bereich - Marketing als Erfolgsfaktor. Österreichische Hochschulzeitung, Nr.11, 1992, S.21-22 (Details)

Unpublished lecture

2018 Schuh, Arnold. 2018. OBOR as a Door-Opener to the Markets of Central and Eastern Europe. Symposium for New Markets for the Hong Kong Electrical Appliance Industries, Hong Kong, 13.04.18 (Details)
2017 Schuh, Arnold. 2017. Industrie 4.0 in Österreich und CEE. Murrelektronik Pressegespräch, Wien, 20.09.17 (Details)
  Schuh, Arnold. 2017. Wiens Rolle als Drehscheibe für Mittel- und Osteuropa: Status und Ausblick. Deutsche Handelskammer DHK-Lunch, Wien, 11.04.17 (Details)
  Schuh, Arnold. 2017. What makes cities attractive for investors and talents? Kecskemét City Hall Speech, Kecskemét, 22.02.17 (Details)
2014 Schuh, Arnold. 2014. Headquarters as Network Junctions. 2. European Headquarters Congress, Vienna, 20.03. (Details)
  Schuh, Arnold. 2014. Central and Eastern Europe after the boom - Time for a strategy review. JETRO CEE Meeting, Vienna, 07.03. (Details)
2013 Schuh, Arnold. Erscheinend. Mittel- und Osteuropa nach dem Boom - Zeit für einen Strategiewechsel?. CEE Student Cercle: WU und Universität Wien, Wien, 26.11. (Details)
  Schuh, Arnold. Forthcoming. CEE after the boom - Time for a strategy Change for foreign multinationals. CEE Breakfast - WU Executive Academy & Eblinger, Wien, 16.10. (Details)
  Schuh, Arnold. Erscheinend. Perspektiven von CEE-Headquarters in Österreich. Deutsche Handelskammer - DHK Club Lunch, Wien, 16.04. (Details)
2012 Schuh, Arnold. Forthcoming. CEE seen from a foreign multi-national company perspective. Latin America Meets CEE, Austrian Federal Chamber of Commerce, Vienna, 14.05. (Details)
2011 Schuh, Arnold. 2011. Going East - CEE seen from a Western multinational company perspective. Matej Bel University, Banska Bystrica, Slovakia, 04.10. (Details)
2000 Schuh, Arnold. 2000. Die Untersuchung des Strategiewandels im internationalen Unternehmen mit Hilfe der Fallstudienmethode. Habilitanden-Workshop der Wissenschaftlichen Kommission "Internationales Management", 6. April 2000, München (Details)
1998 Schuh, Arnold. 1998. Challenges for the Management in the New Europe. Europe in the 21st Century-An Italian-Austrian Colloquium, WU-Wien and Universitá Commerciale Luigi Bocconi, Milano, 5.11.1998, Wien (Details)
1996 Schuh, Arnold. 1996. Der Wandel der internationalen Marketingstrategie im Zuge der Internationalisierung des Unternehmens. 4. Workshop der Marketing-Habilitanden, 14.11.1996, Rothenberge bei Münster (Details)

Miscellaneous

2018 Cerar, Jelena, Nell, Phillip C., Schuh, Arnold. 2018. EU-China FDI: Imbalances challenge bilateral investment relations. (Details)
  Cerar, Jelena, Nell, Phillip C., Schuh, Arnold. 2018. EU-China mercandise trade: The huge deficit as a cause for concern. (Details)

Projects

2015
Vienna's role as a metropolis in CEE (2015-2016) (Details)
2013
Development of vocational and entrepreneural competences through entrepreneurship education and consulting (2013-2016) (Details)
2002
Update of the interdisciplinary database 'Management in Central and Eastern Europe' (2000-2001) (2002-2002) (Details)
2000
Strategic change during the internationalization of the firm (2000-2002) (Details)
Interdisciplinary database 'Management in Central and Eastern Europe' (2000-2000) (Details)
Regional headquarters for Central and Eastern Europe: Functions and role in the multinational corporation (2000-2002) (Details)
1998
Management across Borders (1998-2006) (Details)
1997
The impact of Europeanization/globalization on the role and marketing function of Austrian subsidiaries of MNEs (1997-1998) (Details)
1994
Marketing strategies for East Central Europe (1994-1998) (Details)