portrait photo

Monika Koller

Assoz.Prof. PD Dr. Monika Koller
Telephone:
+43 1 31336 5330
Email:
Contact information and photo taken from and editable at WU Directory.

CV

2012-2013
Habilitation (venia legendi received 05/2013)
2006
Doctoral Graduation
2002
Graduation

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2016
Anzmac 2016 Best Paper in Consumer Behaviour Track
Wirtschaftskammerpreis 2016
2015
Grant for International Communication, ÖFG
WU Jubiläumsfonds der Stadt Wien
2012
Grant for International Communication, ÖFG
Grant for Research Projects WU Faculty
Performance Bonus Department Marketing, WU
Research Visiting Fellowship Grant, University of Newcastle
Selected for submission to the Special Issue of the Journal of Marketing Management based on papers presented at the Academy of Marketing Conference 2012
WU Top-Journal Publication Award
2011
CLAV Conference (Congresso Latino-Americano de Varejo, Latin American Retail Conference) 2011 - Best Conference Paper Award, Sao Paulo
Grant for International Communication, ÖFG
Performance Bonus Department Marketing, WU
Research Grant for the Projects of Habilitation Candidates, WU Vienna
2010
Academy of Marketing Conference 2010 Best Paper Award, The Practitioner Prize sponsored by the Marketing Society
Highly Commended Award Winner at the Literati Network Awards for Excellence 2010
NeuroPsychoEconomics Conference Best Paper Award, 2010 - The best paper in track Organizational Behavior, Organizational Decision Neuroscience
WU Research Grant High Potential Contact Weeks
2008
Best Conference Paper Award, ANZMAC Conference 2008, Sydney, Australien
Best Paper in Track Consumer Behaviour - Studies and Fieldwork, ANZMAC Conference 2008, Sydney, Australien
Best Paper in Track Marketing Research and Research Methodologies, ANZMAC Conference 2008, Sydney, Australien
Grant for Educational Training, WU Vienna
Research Grant for the Projects of Habilitation Candidates, WU Vienna
2007
Einladung zur Publikation der Dissertation im Rahmen der Reihe "Forschungsergebnisse der Wirtschaftsuniversität Wien"
Grant for Educational Training, WU Vienna
Internationale Kommunikation
2006
Special Prize in the Consumer Behaviour Track from Westburn Publishers Ltd at the 2006 ANZMAC Conference, Brisbane, Australia
Internationale Kommunikation
2005
Mobility Grant for PhD Candidates, WU Vienna
2004
WU Kleinprojekte
2002
Dr. Maria Schaumayer Preis

Classifications

  • 5301 Distributive trades (Details)
  • 5307 Business and management economics (Details)
  • 5320 Marketing (Details)
  • 5321 Market research (Details)

Expertise

  • Business Administration
  • Cognitive Dissonance
  • Consumer Behaviour
  • longitudinal studies
  • Marketing
  • Mixed Methods
  • neuroeconomics
  • Neuromarketing
  • Value Management

Activities

Reviewer for scientific organization
  2012 National Science Foundation - Reviewer
  2007 ANZMAC - Reviewer
Membership in scientific association
  since 2014 Society for NeuroEconomics
  since 2008 Association for NeuroPsychoEconomics
  since 2008 Association for Consumer Research - Member
  since 2006 European Marketing Academy (EMAC)
  since 2004 Australian and New Zealand Marketing Academy (ANZMAC) - Mitglied seit 2004
Editor of a scientific journal
  since 2016 Transfer - Werbeforschung und Praxis - Editor in Chief
Member of the editorial board
  since 2014 Cogent Psychology - Section Editor Applied Psychology
  2009-2013 der markt - International Journal of Marketing
Reviewer for a scientific journal
  2016 International Journal of Psychophysiology - Reviewer
  since 2015 Transportation Research Part A: Policy and Practice
  2015 Sustainability
  2015 PloS One - Reviewer
  2014 Journal of Cleaner Production - Reviewer
  2013 Psychology & Marketing
  2013 Neuroethics
  since 2013 Journal of Service Research
  2013 International Journal of Hospitality Management
  since 2013 European Journal of Marketing
  since 2012 Journal of Economic Psychology
  since 2004 der markt - International Journal of Marketing - Reviewer (laufend)
Reviewer for an international conference
  2017 GBATA Conference 2017
  2017 EMAC Conference 2017
  2016 EMAC Conference 2016, BI, Oslo, Norwegen - Reviewer
  2016 ACR Conference 2016
  2015 AMA Conference (American Marketing Association) - Reviewer
  since 2014 Annual Hawaii International Conference on Information Systems
  since 2012 International Conference on Information Systems
  2012 General Online Research Conference, Member of International Scientific Board
  2011 Society for Consumer Psychology Conference
  2011 GOR General Online Research Conference - International Board
  2011 Association for Consumer Research - Reviewer North American ACR Conference 2011
  2010 Society for Consumer Psychology Conference - Reviewer
  2010 GOR General Online Research Conference - International Board
  2010 European Marketing Academy Conference (Emac) 2010 - Reviewer
  2010 EACR 2010 (European Conference of the Association for Consumer Research) - Reviewer
  2009 Association for Consumer Research - Reviewer North American ACR Conference 2009
  2009 Anzmac Conference 2009 - Reviewer
  2008 European International Business Academy (EIBA) Annual Conference 2008 - Reviewer
  2008 Anzmac Conference 2008 - Reviewer
  2008 ACR Latin American Conference - Reviewer
  2007 Anzmac Conference 2007 - Reviewer
Organization scientific meeting (Conference etc.)
  2013 PhD Seminar Department Marketing WU and Service Management and Tourism, University of Innsbruck
Academic advisor
  2015 NHH Norwegian School of Economics
Supervisor dissertation
  2018 Second Supervisor and Member of PhD Committee of Rosalia Bitterl, Thesis: More Than Just the Money: The Psychology of Crowdfunding, Cumulative Dissertation, WU Vienna
  2017 Member of PhD Committee of Ruta Ruzeviciute, Thesis: The effects of olfactory cues on spatial perception, WU Vienna
  2015 Beurteiler der Dissertation: Consumption Experience in Servicescapes - Structural Composition, Consequences and Dynamics von Bernd Frederik Reitsamer, University of Innsbruck
  2014 Beurteiler der Dissertation: Visual aesthetics in consumer behavior: The role of context and individual differences von Benedikt Schnurr, University of Innsbruck
Research and Teaching Stay
  2012 University of Newcastle, Australia
  2012 TU Delft, Netherlands
  2011 TU Delft, Netherlands
  2010 University of Newcastle, Australia

Publications

Book (monograph)

2008 Koller, Monika. 2008. Longitudinale Betrachtung der Kognitiven Dissonanz - Eine Tagebuchstudie zur Reiseentscheidung. Frankfurt am Main: Peter Lang. (Details)

Journal article

2019 Bosshard, Shannon, Koller, Monika, Walla, Peter. 2019. Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No. Brain Sciences. 9 (5), 106-124. open access (Details)
  Salzberger, Thomas, Koller, Monika. 2019. The direction of the response scale matters – accounting for the unit of measurement. European Journal of Marketing. 53 (5), 871-891. open access (Details)
2018 Fink, Matthias , Koller, Monika, Gartner, Johannes, Floh, Arne, Harms, Rainer. 2018. Effective entrepreneurial marketing on Facebook – A longitudinal study. Journal of Business Research. open access (Details)
  Koller, Monika, Eichinger, Isabel. 2018. The citizen as consumer of urban space. Transfer. Werbeforschung & Praxis, 64, (01), 41-42. (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2018. Urban Research - Multidisciplinary Perspectives. Transfer. Werbeforschung & Praxis, 64, (01), 39-40. (Details)
2017 Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. 2017. Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures. Journal of Neuroscience, Psychology, and Economics, 10, (1), 24-41. (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2017. Multidisciplinary Perspectives on Ownership. A Special Issue of „Perspektiven“. Transfer. Werbeforschung & Praxis 63 (3), 33-36. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander, Teller, Christoph. 2017. Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service. Journal of Consumer Behaviour 16 (4), 352-362. (Details)
2016 Bosshard, Shannon and Bourke, Jesse and Kunaharan, Sajeev and Koller, Monika and Walla, Peter. 2016. Established liked versus disliked brands: brain activity, implicit associations and explicit responses. Cogent Psychology , 1-30. open access (Details)
2015 Zauner, Alexander, Koller, Monika, Hatak, Isabella. 2015. Customer Perceived Value - Conceptualization and Avenues for Future Research. Cogent Psychology 2 1-17. http://dx.doi.org/10.1080/23311908.2015.1061782. open access (Details)
  Koller, Monika, Walla, Peter. 2015. Towards Alternative Ways to Measure Attitudes Related to Consumption: Introducing Startle Reflex Modulation. Journal of Agricultural & Food Industrial Organization 13 (1): S. 83-88. (Details)
2014 Walla, Peter, Koller, Monika, Meier, Julia. 2014. Consumer neuroscience to inform consumers - physiological methods to identify attitude formation related to over - consumption and environmental damage. Frontiers in Human Neuroscience 8 (304): 1-3. (Details)
  Floh, Arne, Zauner, Alexander, Koller, Monika, Rusch, Thomas. 2014. Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link. Journal of Business Research 67 (5): 974-982. open access (Details)
2013 Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shipping behaviour. Journal of Marketing Management 29 (5-6): 646-670. (Details)
  Zauner, Alexander, Koller, Monika. 2013. Wert aus Kundensicht: Grundlage für ein systematisches Value Tracking.. transfer - Werbeforschung & Praxis 59 (3): 34-38. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander, Rusch, Thomas. 2013. Persuasibility and the self: Investigating heterogeneity among consumers. Australasian Marketing Journal 21 (2): 94-104. (Details)
  Javor, Andrija and Koller, Monika and Lee, Nick and Chamberlain, Laura and Ransmayr, Gerhard. 2013. Neuromarketing and consumer neuroscience: contributions to neurology. BMC Neurology 13 (13): S. 1-12. open access (Details)
2012 Koller, Monika, Salzberger, Thomas, Brenner, Gerhard, Walla, Peter. 2012. Broadening the range of applications of eye-tracking in business research. Análise - Revista Cientifica de Administracao, Contabilidade e Economica 71-77. (Details)
  Koller, Monika, Walla, Peter. 2012. Measuring affective information processing in information systems and consumer research - Introducing startle reflex modulation. ICIS Proceedings, Association for Information Systems (AIS) 1-16. (Details)
  Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne, Sääksjärvi, Maria, Schifferstein, Hendrick N.J.. 2012. The individual propensity to take a smell at products. Advances in Consumer Research 40 1039-1040. (Details)
  Salzberger, Thomas, Koller, Monika. 2012. Towards a new paradigm of measurement in marketing. Journal of Business Research 1307-1317. (Details)
  Judt, Ewald, Zauner, Alexander, Koller, Monika. 2012. PIN am POS auch für Kreditkarten?. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (2): 88-96. (Details)
  Koller, Monika, Zauner, Alexander, Floh, Arne. 2012. Kundenwert in Produkt- und Dienstleistungsbündel: Eine qualitative Betrachtung. der Markt - Journal für Marketing 51 (2-3): 75-84. (Details)
  Koller, Monika, Salzberger, Thomas. 2012. Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty. Journal of Customer Behaviour 11 (3): 261-280. (Details)
  Koller, Monika and Königsecker, Andrea. 2012. Shopping for apparel - How can kiosk systems help? Fazer compras de roupas - Como o sistema de quiosques pode dar apoio? Revista de Administracao de Empresas (RAE) 52 (6): S. 672-680. open access (Details)
  Zauner, Alexander and Koller, Monika and Fink, Matthias. 2012. Sponsoring, brand value and social media. Revista de Administracao de Empresas (RAE) 52 (6): S. 681-691. open access (Details)
2011 Koller, Monika, Zauner, Alexander, Floh, Arne, Foramitti, Camillo. 2011. Being Connected- Perceived Customer Value in the Smartphone Age (Film Festival), Rohini Ahluwalia, Tanya L. Chartrand, Rebecca K. Ratner (eds.). Advances in Consumer Research 39 675-675. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. Further Insights into Perceived Value and Consumer Loyalty: A "Green" Perspective. Psychology and Marketing 28 (12): 1154-1176. (Details)
  Walla, Peter and Brenner, Gerhard and Koller, Monika. 2011. Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing. PLoS ONE 6 (11): S. 1-7. open access (Details)
2010 Koller, Monika. 2010. Special issue on "neuromarketing," guest editorial. der Markt - Journal für Marketing 49 (3-4): 127-128. (Details)
  Koller, Monika, Brenner, Gerhard. 2010. Neurowissenschaftliche Methoden in der praktischen Marktforschung Status quo und Zukunftsszenarien. NeuroPsychoEconomics 5 (1): 47-57. (Details)
  Salzberger, Thomas, Koller, Monika. 2010. Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao). Revista Brasileira de Marketing 9 (1): 05-15. (Details)
  Koller, Monika. 2010. Consumers' attitude towards applying fMRI in marketing research. Advances in Consumer Research 37 428-434. (Details)
  Judt, Ewald, Koller, Monika. 2010. Methoden der Karteninhaber-Echtheitserkennung bei Finanztransaktionen. Kredit und Kapital 43 (4): 587-614. (Details)
2009 Koller, Monika, Salzberger, Thomas. 2009. Benchmarking in Service Marketing - A Longitudinal Analysis of the Customer. Benchmarking: An International Journal 16 (3): 401-414. (Details)
2008 Koller, Monika. 2008. A Future Research Agenda for Mixed-Method-Designs in Business Research. International Journal of Business Research 8 (4): 50-60. (Details)
  Judt, Ewald, Koller, Monika. 2008. Innovation im kartengestützten Zahlungsverkehr. Historischer Abriß und künftige Entwicklungsperspektiven. BankArchiv - Zeitschrift für das gesamte Bank- und Börsenwesen (Journal of Banking and Financial Research) 56 (4): 250-260. (Details)
2007 Koller, Monika, Salzberger, Thomas. 2007. Cognitive Dissonance as a Relevant Construct Throughout the Decision-Making and Consumption Process - An Empirical Investigation Related to a Package Tour. Journal of Customer Behaviour 6 (3): 217-227. (Details)
2005 Floh, A., Koller, M.. 2005. Führen Kundenclubs zu Kundenbindung? Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel. Jahrbuch der Absatz- und Verbrauchsforschung, (2), S. 116-135 (Details)

Chapter in edited volume

2019 Brenner, Gerhard, Koller, Monika, Walla, Peter. 2019. Enhancing the Implicit Association Test: A Four-Step Model to Find Appropriate Stimuli. In: Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation 29, Hrsg. Davis, F., Riedl, R., vom Brocke, J., Léger, P.-M., Randolph, A. 111-118. Switzerland: Springer. (Details)
2015 Walla, Peter, Koller, Monika. 2015. Emotion Is not What You Think It Is: Startle Reflex Modulation (SRM) as a Measure of Affective Processing in NeuroIS. In: Information Systems and Neuroscience, Hrsg. Fred D. Davis, Rene Riedl, Jan vom Brocke, Pierre-Majorique Leger, Adriane B. Randolph, S. 181-186. Gmunden: Springer International Publishing Switzerland. (Details)
2006 Klausegger, Claudia, Koller, Monika, Salzberger, Thomas. 2006. Das Phänomen der kognitiven Dissonanz - Empirische Neubetrachtung eines etablierten Konstrukts der Käuferverhaltensforschung. In Innovationen im Marketing und Handel. Linde international, Hrsg. Schnedlitz, P., Buber, R., Reutterer, T., Schuh, A., Teller, Ch., 284-293. Wien: Linde. (Details)
2005 Koller, M.. 2005. Erlebniswelten als innovatives Instrument des Kulturmarketing. in: Holzmüller, H., Schuh, A. (Hrsg.): Innovationen im sektoralen Marketing, S. 365-381 (Details)

Contribution to conference proceedings

2016 Floh, Arne, Koller, Monika, Zauner, Alexander, Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. In Marketing in the age of data, Hrsg. European Marketing Academy (EMAC), 0- 0. Oslo: None. (Details)
2015 Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. In Proceedings of the 44th EMAC Conference, Hrsg. European Marketing Academy (EMAC), S. - . Leuven: None. (Details)
2012 Koller, Monika, Walla, Peter. 2012. Measuring Affective Information Processing in Information Systems and Consumer Research. Introducing Startle Reflex Modulation. In ICIS Proceedings (Proceedings of the International Conference on Information Systems 2012), Hrsg. AIS (Association for Information Systems), 1-16. Orlando, Florida, USA: AIS Association for Information Systems. (Details)
2011 Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. In Proceedings of the Annual Conference of the Academy of Marketing Science (AMS), The sustainable global marketplace, Hrsg. Mary Conway Dato-on, 328-328. Coral Gables, FL, USA: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. The perceived value-loyalty-link: heterogeneity among car users. In Proceedings of the Academy of Marketing Conference 2011, Hrsg. University of Liverpool, Management School, Marketing Fields Forever, XX-YY. Liverpool: -. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. In Proceedings of the Academy of Marketing Conference 2011, Hrsg. University of Liverpool, Management School, Marketing Fields Forever, XX-YY. Liverpool: -. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Perceived Value in Consumption-Systems Applied to the Automotive Industry. In EMAC 40th Conference Proceedings: The day after-Inspiration, Innovation, Implementation, Hrsg. University of Ljubljana, Faculty of Economics, 1-7. Ljubljana: -. (Details)
2010 Salzberger, Thomas, Koller, Monika. 2010. On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder, Hrsg. Department of Management, College of Business and Economics, 1-8. University of Canterbury, Christchurch: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander, Viola, Loredana. 2010. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Eds. Paul Ballantine, Jörg Finsterwalder, Hrsg. Department of Management, College of Business and Economics, 1-1. University of Canterbury, Christchurch: (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 74-75. Vienna, University of Vienna: -. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark: (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Behavioral post-consumption intentions from a higher-order multidimensional value perspective. In Proceedings of the American Marketing Association (AMA) Summer Educators’ Conference, Hrsg. American Marketing Association, xx-xx. Boston, USA: (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Purchasing a new car: The impact of multiple perceived value dimensions from an ecological perspective. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 91-92. Vienna, University of Vienna: -. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University, Hrsg. Academy of Marketing, 246-252. Coventry University: -. (Details)
  Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Hrsg. Academy of Marketing, 379-386. Coventry University: -. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Customer value in consumption-systems: the case of mobile telecommunication. In Proceedings of the European Association for Consumer Research Conference 2010, Hrsg. Royal Holloway University of London, xx-xx. Surrey, UK, Großbritannien: (Details)
  Salzberger, Thomas, Koller, Monika. 2010. Examining the functioning of different response scales based on innovative measurement models. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark: (Details)
  Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. In NeuroPsychoEconomcis 2010 Conference Proceedings, Hrsg. Flemming Hansen, Martin Reimann, Oliver Schilke, 14-14. München, Washington: (Details)
2009 Salzberger, Thomas, Koller, Monika. 2009. An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection. In Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference, Hrsg. Department of Marketing, Monash University, 1-8. Melbourne, Australia: (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. In Proceedings of the Ninth International Conference on Electronic Business (ICEB 2009). "Ubiquitous e-Services in Digital Society", Hrsg. Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong, Hong Kong, 257-264. Macau: (Details)
  Koller, Monika, Abou Roumié, Amir, Brenner, Gerhard. 2009. Audio Branding: A Review. In 2009 NeuroPsychoEconomics Conference Proceedings, Hrsg. Martin Reimann, Oliver Schilke, Association for NeuroPsychoEconomics, 26-26. Munich, Palo Alto: (Details)
  Koller, Monika, Sinitsa, Elizaveta. 2009. Mixed Methods in Online Research - Conceptualisation and Future Research Agenda. In Proceedings, GOR 09, 11th General Online Research Conference, April 6-8, 2009, University of Vienna, Hrsg. Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel, Olaf, 88-89. Wien, German Society for Online-Research: (Details)
2008 Salzberger, Thomas, Koller, Monika. 2008. A difference in the unit of measurement - A hidden threat to the comparability of measures derived from rating scales. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney, Hrsg. University of Western Sydney, 1-5. Sydney, Australien: Eigenverlag. (Details)
  Koller, Monika, Salzberger, Thomas, Streif, Gerlinde. 2008. Cognitive Dissonance in Retail versus E-commerce – First Findings and Implications. In Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), December 1 - 3, 2008, University of Western Sydney, Hrsg. University of Western Sydney, 1-5. Sydney, Australien: Eigenverlag. (Details)
  Koller, Monika. 2008. Neuroimaging techniques - promising research method also for practical marketing research?. In Latin America Advances in Consumer Research, Vol. 2, Hrsg. Acevedo, C.R., Hernandez, J.M.C., Lowrey, T.M. (eds.), 1-4. Sao Paulo, Brazil: Association for Consumer Research. (Details)
  Brenner, Gerhard, Koller, Monika, Salzberger, Thomas. 2008. Measurement Problems of Cognitive Dissonance – How Can Neuroimaging Techniques Help? Conceptual Thoughts and Empirical Design. In ConNecs 2008. Conference on Neuroeconomics, Copenhagen Business School, Hrsg. Department of Marketing, Center for Marketing Communication, 1-8. Copenhagen: Eigenverlag. (Details)
  Koller, Monika, Salzberger, Thomas. 2008. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. In Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference, Hrsg. Business Innovation Research Center, Charlton College of Business, University of Massachusetts, 207-213. Rio de Janeiro, Brazil, 16-19 January, 2008: Eigenverlag. (Details)
2007 Koller, Monika, Judt, Ewald. 2007. Consumers’ Acceptance of Biometric Identification Technology in Financial Services – First Findings and Implications . In 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand, Hrsg. University of Otago, Dunedin, New Zealand, 858-864. Dunedin, New Zealand: (Details)
2006 Koller, Monika, Salzberger, Thomas. 2006. Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study. In Advancing Theory, Maintaining Relevance, Proceedings of the ANZMAC Conference 2006, Brisbane, Australia, Hrsg. Charles Patti, Judy Drennan, Queensland University of Technology, 1-7. Brisbane: (Details)
  Salzberger, Thomas, Koller, Monika, Klausegger, Claudia. 2006. The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study. In Fifteenth Annual Frontiers in Service Conference, Hrsg. J. McColl-Kennedy, R.T. Rust, P. Danaher, J. Chen, J. Spohrer, P. Maglio, E. Bridges, 56-57. Brisbane: Eigenverlag. (Details)
2005 Salzberger, T., Koller, M.. 2005. Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research. ANZMAC Conference 2005, Fremantle, WA (Details)
  Salzberger, T., Klausegger, C.; Koller, M.. 2005. The Impact of Market Orientation and New Service Development on Corporate Performance. The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, Singapore (National University of Singapore Business School) (Details)
2004 Arami, M., Koller, M., Krimmer, R.. 2004. Akzeptanz multifunktionaler Chipkarten. in: Schweighofer, E. (Hrsg.): Informationstechnik in der juristischen Realität: Aktuelle Fragen der Rechtsinformatik (Details)
  Arami, M., Koller, M., Krimmer, R.. 2004. User Acceptance of Multifunctional Smart Cards. Proceedings of the 12th European Conference on Information Systems, Turku, Finland, June (Details)

Paper presented at an academic conference or symposium

2018 Brenner, Gerhard, Koller, Monika, Walla, Peter. 2018. Enhancing the Implicit Association Test: A Four-Step Model to Find Appropriate Stimuli. Neurois Retreat 2018, Vienna, Österreich, 19.06-21.06. (Details)
2016 Floh, Arne and Koller, Monika and Zauner, Alexander and Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. EMAC Conference 2016, Oslo, Norwegen, May 24-27. (Details)
  Koller, Monika and Lee, Nick. 2016. Past - present - future of consumer neuroscience; Chair of Special Interest Group; Presentation: Evaluative conditioning of brand attitude-comparing explicit and implicit measures (with Peter Walla, Gerhard Brenner, Shannon Bosshard). EMAC Conference 2016, Oslo, Norwegen, May 24-27. (Details)
  Koller, Monika. 2016. Special Session organized and chaired by Monika Koller: Reinvestigating Fundamental Concepts of Marketing and Consumer Research - How Consumer Neuroscience Adds Additional Value to Our Discipline (papers presented: Boksem, Marteen et al. (Erasmus University Rotterdam, Netherlands), Genevsky, Alexander et al. (Erasmus University Rotterdam, Netherlands), Hubert, Marco et al. (Zeppelin University, Germany), Venkatraman, Vinod et al. (Temple University, USA) . Association for Consumer Research (ACR) Conference 2016, Berlin, Deutschland, 27.10.-29.10. (Details)
  Salzberger, Thomas, Koller, Monika, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria, Schifferstein, Hendrik. 2016. The Need for Smell Instrument: Development and Cross-National Validation. Anzmac Conference 2016, Christchurch, Neuseeland, 05.12.-07.12. (Details)
2015 Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. EMAC, Leuven, Belgien, 27.05. (Details)
  Koller, Monika. 2015. Monika Koller (Symposium Chair, 2015) submision with Hilke Plassmann, Nina Mazar, Nicole Robitaille, Gideon Nave, Charlotte Prevost, Julie Cousin, Dean Mobbs, Patrik Vuilleumier, Axel Linder, Zafrit Lewin, Anastasia Shuster, Dino J Levy (2015): Consumer Neuroscience. Applying Neuroscientific Methods to Destruct the Old, Challenge the Present and Create the New in Consumer Psychology. Symposium at the SCP 2015 Conference Vienna, Vienna, Österreich, 25.06.-27.06.. (Details)
  Koller, Monika, Salzberger, Thomas, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria , Schifferstein, Hendrik. 2015. Olfaction in consumption: measurement and applications. EMAC, Lueven, Belgien, 27.05. (Details)
2014 Bosshard, Shannon, Bourke, Jesse, Koller, Monika, Meier, Julia, Walla, Peter. 2014. Applying Electroencephalography to Study Brand Attitude. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. 2014. Evaluative Conditioning: Different Methods different Insights?. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Koller, Monika, Walla, Peter. 2014. Measuring Perceived Emotional Value: New Insights from Physiological Measures?. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Walla, Peter, Koller, Monika, Bosshard, Shannon. 2014. Truth detection: unbiased brain responses reflecting brand attitude. Retreat on NeuroIS, Gmunden, Österreich, 05.06-07.06. (Details)
2013 Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Analysing the negativity effect of online reviews. EMAC Conference, Istanbul, Türkei, 04.06-06.06. (Details)
2012 Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne. 2012. Need for Smell - Conceptualisation and measurement. EMAC Conference 2012, Lissabon, Portugal, 22.05.-25.05.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Reutterer, Thomas. 2012. Spillover-Effects in the Perceived Value-Loyalty Intentions Link: The Case of Consumption-Systems. EIRASS Conference, Wien, Österreich, 09.12.. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2012. The Effect of eWoM Messages: An Experimental Approach. Academy of Marketing Conference, University of Southampton, Großbritannien, 02.07.-05.07.. (Details)
  Koller, Monika, Zauner, Alexander, Salzberger, Thomas, Floh, Arne. 2012. "Need for Smell" - Conceptualisation and Measurement. EMAC 2012, Lissabon, Portugal, 22.05.-25.05.. (Details)
2011 Koller, Monika, Zauner, Alexander, Floh, Arne, Foramitti, Camillo. 2011. Being Connected - Perceived customer value in the smartphone age. North American Association for Consumer Research Conference (ACR), Film Festival, St. Louis, Vereinigte Staaten/USA, 13.10.-16.10.. (Details)
  Zauner, Alexander, Fink, Matthias, Koller, Monika. 2011. How to boost perceived brand value? - Let's ask facebookers! (best conference paper award). CLAV Conference (Congresso Latino-Americano de Varejo), Sao Paulo, Brasilien, 27.10.-28.10.. (Details)
  Koller, Monika, Königsecker, Andrea. 2011. Shopping for apparel - How can kiosk systems help?. CLAV Conference (Congresso Latino-Americano de Varejo), Sao Paulo, Brasilien, 27.10.-28.10.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Rusch, Thomas. 2011. Similar customer segments in the customer value-loyalty intentions - link? A cross-industry comparison. ANZMAC Conference 2011, Perth, Australien, 28.11.-30.11.. (Details)
  Koller, Monika, Salzberger, Thomas. 2011. Different functioning of rating scale formats - results from psychometric and physiological experiments. European Survey Research Association (ESRA) Conference, University of Lausanne, Schweiz, 18.07.-22.07.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. The perceived value-loyalty-link: heterogeneity among car users. Academy of Marketing Conference, University of Liverpool, Großbritannien, 05.07.-07.07.. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. Academy of Marketing Conference, University of Liverpool, Großbritannien, 05.07.-07.07.. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Perceived Value in Consumption-Systems Applied to the Automotive Industry. EMAC 40th Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. Academy of Marketing Science (AMS) 40th Annual Conference, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05.. (Details)
  Viola, Loredana, Koller, Monika, Sikora, Alicja. 2011. Emotional Analogies: Conceptual Thoughts and Proposed Research Agenda. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.-11.-30.11.. (Details)
  Viola, Loredana, Koller, Monika, Salzberger, Thomas. 2011. The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.-11.-30.11.. (Details)
2010 Koller, Monika, Floh, Arne, Zauner, Alexander, Viola, Loredana. 2010. Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda. Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, Neuseeland, 29.11.-01.12.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing), Wien, Österreich, 16.09.-18.09.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. 39th EMAC Conference, Copenhagen, Dänemark, 01.06.-04.06.. (Details)
  Salzberger, Thomas, Koller, Monika. 2010. A new angle on measurement in marketing in the 21st century. Theoretical underpinnings and empirical examples. Global Marketing Conference at Tokyo, KAMS, Tokyo, Japan, 09.09.-12.09.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Behavioral post-consumption intentions from a higher-order multidimensional value perspective. 2010 American Marketing Association (AMA) Summer Marketing Educators' Conference, Boston, Vereinigte Staaten/USA, 13.08.-16.08.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Purchasing a new car: the impact of multiple perceived value dimensions from an ecological perspective. GFA Conference 2010 (German, French, Austrian Conference on Quantitative Marketing), Vienna, Österreich, 16.09.-18.09.. (Details)
  Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. Academy of Marketing Conference 2010, Coventry University, Großbritannien, 06.07.-08.07.. (Details)
  Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. Academy of Marketing Conference 2010, Coventry University, Großbritannien, 06.08.-08.08.. (Details)
  Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. Customer value in consumption-systems: the case of mobile telecommunication. European Association for Consumer Research Conference 2010, Royal Holloway University of London, Surrey, UK, Großbritannien, 30.06.-03.07.. (Details)
  Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. NeuroPsychoEconomics/ConNEcs Conference 2010, Copenhagen Business School, Dänemark, 31.02.-01.06.. (Details)
  Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Functioning of Response Scales - an Eye-Tracking Study. General Online Research Conference (GOR) 2010, Pforzheim University, Deutschland, 26.05.-28.05.. (Details)
  Koller, Monika. 2010. Biometrie zur Karteninhaber- Echtheitserkennung. Eine empirische Akzeptanzstudie. Scientific Breakfast, Finanzmarketing-Verband Österreich und WU, Institut f. Marketing-Management, Wien, Österreich, 25.01.. (Details)
2009 Koller, Monika. 2009. Alternative Measurement of Psychological Phenomena - Advances and Applications in "Neuromarketing". Annual Meeting of the Austrian Statistical Society 2009, WU Wien, Österreich, 21.09.-23.09. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. Ninth International Conference on Electronic Business (ICEB 2009), Macau, China, 01.12.-04.12.. (Details)
  Koller, Monika. 2009. Consumers' Attitude towards Applying fMRI in Marketing Research. Association for Consumer Research 2009 ACR North American Conference, Pittsburgh, PA, Vereinigte Staaten/USA, 22.10.-25.10. (Details)
  Koller, Monika, Sinitsa, Elizaveta. 2009. Mixed Methods in Online Research - Conceptualisation and Future Research Agenda. General Online Research Conference (GOR), University of Vienna, Österreich, 06.04.-08.04.. (Details)
2008 Koller, Monika, Brenner, Gerhard. 2008. Neuroscientific methods in applied market research: Status quo and future scenarios. NeuroPsychoEconomics Conference, München, Deutschland, 9.-10. Oktober. (Details)
  Koller, Monika, Salzberger, Thomas. 2008. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. Global Business Innovation and Development Conference, Rio de Janeiro, Brasilien, 16.01.-19.01.. (Details)
2007 Koller, Monika, Judt, Ewald. 2007. Consumers’ Acceptance of Biometric Identification Technology in Financial Services – First Findings and Implications. ANZMAC Conference , University of Otago, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
2006 Koller, Monika, Salzberger, Thomas. 2006. Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study. ANZMAC Conference 2006, Brisbane, QLD, Brisbane, Australien, 04.12.-06.12.. (Details)
  Salzberger, Thomas, Koller, Monika, Klausegger, Claudia. 2006. The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study. AMA Frontiers in Service Conference, Brisbane, Australien, June 2006. (Details)
2005 Salzberger, T., Koller, M.. 2005. Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research. ANZMAC Conference 2005, Fremantle, WA (Details)
  Koller, M.. 2005. Measuring Cognitive Dissonance during the whole decision-making process of booking a holiday trip - a longitudinal investigation via diary method. ANZMAC Conference, Perth, Doctoral Colloquium (Details)
  Salzberger, T., Klausegger, C., Koller, M.. 2005. The Impact of Market Orientation and New Service Development on Corporate Performance. The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, 2005, Singapore (National University of Singapore Business School) (Details)
2004 Arami, M., Koller, M., Krimmer, R.. 2004. Akzeptanz multifunktionaler Chipkarten. Internationales Rechtsinformatik Symposion (IRIS), Salzburg, Österreich, Februar (Details)
  Koller, M.. 2004. Cognitive dissonacne - more than a post purchase phenomenon? The explanatory power of the theory of cognitive dissonance during the whole purchase decision-making process - an empirical investigation. ANZMAC Conference, Wellington, Doctoral Colloquium (Details)
  Arami, M., Koller, M., Krimmer, R.. 2004. User Acceptance of Multifunctional Smart Cards. 12th European Conference on Information Systems (ECIS), Turku, Finland, June (Details)
2003 Koller, M.. 2003. The theory of cognitive dissonance and its impact on consumer behaviour (work in progress). 12th EDAMBA Summer School, Soréze, France (Details)

Poster presented at an academic conference or symposium

2017 Eichinger, Isabel, Koller, Monika. 2017. Lebensqualität in der Smart City Wien: Empowered Citizens. Jubiläumsfonds der Stadt Wien: Netzwerktreffen, Wirtschaftsuniversität Wien, Österreich, 20.11. (Details)
2016 Koller, Monika, Salzberger, Thomas, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria, Schifferstein, Hendrik. 2016. Applications of the Need for Smell-Scale. Association for Consumer Research (ACR) Conference 2016, Berlin, Deutschland, 27.10.-29.10. (Details)
2012 Viola, Loredana, Salzberger, Thomas, Koller, Monika. 2012. Giving consumers a helping hand - Emotional and functional analogies as drivers of perceived relative advantage and new product acceptance. American Marketing Association Winter Educators’ Conference, St. Petersburg, FL, Vereinigte Staaten/USA, 17.02.-19,02.. (Details)
  Viola, Loredana, Salzberger, Thomas, Koller, Monika. 2012. The effectiveness of analogies as a facilitator of new product acceptance: self-regulation focus as a moderator. The 13th Annual Meeting of the Society for Personality and Social Psychology, San Diego, CA, Vereinigte Staaten/USA, 26.01-28.01.. (Details)
2011 Koller, Monika, Salzberger, Thomas, Brenner, Gerhard. 2011. Eye-tracking: status quo and future directions beyond mainstream applications. NeuroPsychoEconomics Conference, Munich, Deutschland, 26.05.-27.05.. (Details)
  Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Investigating the halo of perceived value in consumption-systems: Negative experiences loom larger. Society for Consumer Psychology Conference, Atlanta, Vereinigte Staaten/USA, 24.02.-26.02.. (Details)
  Viola, Loredana, Koller, Monika. 2011. Sensory appeals in analogies: promising determinant for new product acceptance?. Society for Consumer Psychology Conference, Atlanta, Vereinigte Staaten/USA, 24.02.-26.02.. (Details)
2009 Koller, Monika, Abou Roumié, Amir, Brenner, Gerhard. 2009. Audio Branding – a Review. NeuroPsychoEconomics Conference 2009, LIFE&BRAIN Center, University of Bonn, Deutschland, 05.10.-06.10.. (Details)
2006 Salzberger, Thomas, Koller, Monika. 2006. The Interplay of Customer Satisfaction and Cognitive Dissonance and Their Impact on Loyalty and Complaint Behaviour. 35th EMAC Conference, Athens, Greece, Athen, Griechenland, 23.05.-26.05.. (Details)

Working/discussion paper, preprint

2008 Koller, Monika. 2008. Self-related constructs and their impact on the psychological state of the customer - theory motivated conceptual thoughts and proposed empirical design. (Details)

Book or article review

2009 Koller, Monika. 2009. Book Review. Besprechung von Einstellungen von KonsumentInnen zu biometrischen Authentifizierungsverfahren, von Philipp Judt. der Markt - Journal für Marketing 48 (1): 73-73. (Details)

Habilitation

2012 Koller, Monika. 2012. Methodological and content-related considerations in Marketing Research from a Consumer Neuroscience Perspective. Habilitationsschrift, WU Vienna. (Details)

Dissertation

2006 Koller, Monika. 2006. Longitudinale Betrachtung der Kognitiven Dissonanz - Eine Tagebuchstudie zur Reiseentscheidung. Dissertation, Wirtschaftsuniversität Wien. (Details)

Diploma thesis

2002 Koller, Monika. 2002. Der Akkulturationsprozess weiblicher Expatriates. Diplomarbeit an der Wirtschaftsuniversität Wien (Details)

Magazine/newspaper article

2016 Koller, Monika. 2016. Weiterempfehlung im Internet. REGAL - Das Fachjournal für Markenartikel und den modernen Einzelhandel, 01.12. (Details)
  Koller, Monika. 2016. Konsumentenverhalten. REGAL - Das Fachjournal für Markenartikel und den modernen Einzelhandel, 01.10. (Details)
  Koller, Monika. 2016. Konsumenten besser verstehen - Qualitative Marktforschung. REGAL - Das Fachjournal für Markenartikel und den modernen Einzelhandel, 01.07. (Details)
  Koller, Monika. 2016. Marketing mit allen Sinnen. REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 31.05. (Details)
  Koller, Monika. 2016. Neuromarketing - Der Biologie des Konsums auf der Spur. REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 06.04. (Details)
  Walla, Peter and Koller, Monika. 2016. Neuromarketing - Die neue Generation. Verkaufen. Magazin für Verkauf und Vertrieb, 14.03. (Details)
  Koller, Monika. 2016. Kreativität - Schlagwort oder Chance? REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 03.02. (Details)
2015 Koller, Monika. 2015. Akzeptanz neuer Technologien - Worauf kommt es an? REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 02.12. (Details)
  Koller, Monika. 2015. Ernährung und Fitness als emotionaler Lifestyle. REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 30.09. (Details)
  Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 1. Regal, Ausgabe 3, S. 117, (Details)
  Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 2. Regal, Ausgabe 4, S. 40, (Details)
  Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 3. Regal, Ausgabe 5, S. 71, (Details)
  Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 4. Regal, Ausgabe 6-7, S. 34, (Details)
  Koller, Monika, Zauner, Alexander. 2015. Value-Tracking. Ein neuer Management Ansatz, Teil 5. Regal, Ausgabe 8, S. 30, (Details)
  Koller, Monika. 2015. Emotionen: Faszinierend und schwierig zu messen zugleich. Welche Rolle spielt Neuromarketing?. WU Blog, 14.07. (Details)
2013 Fröschl, Caroline, Koller, Monika, Zauner, Alexander. 2013. So heben sich mobile Apps von der Masse ab: Perceived Value - Was schätzen die Konsumenten an Finanz- und Sport-Apps und was kann der Praktiker davon lernen?. Medianet, 25.09. (Details)
2008 Judt, Ewald, Koller, Monika. 2008. Biometrie als Customer Verification?. WU Alumni News - in Zusammenarbeit mit Die Presse, Nr. 66, 24.06. (Details)
2003 Brandl, Julia, Koller, Monika. 2003. Doktorat goes International - Erfahrungsbericht von der 12th EDAMBA Summerschool in Soreze, Frankreich. WU-memo 54/03 (Details)

Unpublished lecture

2010 Koller, Monika. 2010. Latent Constructs in Consumer Behaviour - Current Issues and Alternative Approaches. Invited Talk at the University of Newcastle, Australia, Keats Reading Room, Aviation Building, Callaghan, 08.11. (Details)

Miscellaneous

2016 Kamleitner, Bernadette, Holub, Sandra, Koller, Monika. 2016. Der Aufbruch konzeptioneller Grenzen. Wer ist der Konsument und was will er? Wirtschaftspolitische Blätter, 01.04. (Details)
2005 Koller, M.. 2005. Die Theorie der Kognitiven Dissonanz im Kaufentscheidungsprozess - eine empirische Longitudinalstudie mittels Tagebuchmethode. Research Proposal veröffentlicht an der Wirtschaftsuniversität Wien (Details)

Projects

2016
Grätzel and Branding (2016-2019) (Details)
The influence of quality on the usage and effectiveness of promotional merchandise (2016-2017) (Details)
2015
Quality of Living in the Smart City of Vienna: Empowered Citizens (2015-2019) (Details)
Consumer Neuroscience (2015-2020) (Details)
2014
Customer Perceived Value (2014-2020) (Details)
2012
Development of the Need for Smell Scale (2012-2020) (Details)