portrait photo

Margit Kastner

Mag.Dr.rer.soc.oec. Margit Kastner
Telephone:
+43 1 31336 4476
Email:
Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

2011
PhD (Social and Economic Sciences, WU Wien)
2003
Master (Business Administration, WU Wien)

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2018
WU-Award for Outstanding Research Activities (Research Grant)
WU-Award for Outstanding Research Activities (Top Journal Publication)
2017
WU-Award Innovative Teaching
2015
Nomination "Ars docendi - Staatspreis für exzellente Lehre an den öffentlichen Universitäten Österreichs"
2014
WU eTeaching-Award
WU-Award Excellent Teaching
WU-Award Innovative Teaching
2012
Best Paper Nomination HICSS 2012
IFITT Thesis Excellence Award
2006
Best Paper Nomination MApEC 2006

Classifications

  • 5307 Business and management economics (Details)
  • 5320 Marketing (Details)
  • 5321 Market research (Details)
  • 5838 E-learning, telelearning (Details)

Expertise

  • computer-assisted learning (CAL)
  • E-Learning
  • consumer behaviour
  • learning behaviour

Activities

Position in scientific committee
  since 2012 ISCONTOUR (International Students Conference in Tourism Research) - Scientific Committee
Position in jury, advisory board, curatorship
  since 2015 Österreichischer Tourismus-Forschungspreis - Judge
Reviewer for scientific organization
  2003 Österreichischer Tourismus-Forschungspreis (ÖGAF)
Membership in scientific association
  2011 Association for Information Systems (AIS)
Reviewer for a scientific journal
  since 2018 Asia Pacific Journal of Marketing and Logistics
  2014 Zeitschrift für Tourismuswissenschaft
  since 2014 Electronic Journal of e-Learning (EJEL)
Reviewer for an international conference
  2014 Consortium for International Marketing Research (CIMaR 2014)
  since 2012 ISCONTOUR
  since 2012 Hawaii International Conference on System Sciences (HICSS)
  2011 ENTER PhD Workshop
  2007-2008 EMAC
Organization other meeting (Excursion etc.)
  2016 Case Method Teaching Seminar (Harvard Business Publishing) - Organizer
  2015 Workshop on Didactics: "Active Teaching and Case Teaching" (Pär Mårtensson) - Organizer
  2013 Workshop on Didactics: "Course/session design to meet various learning styles" (Magnus Bild & Pär Mårtensson) - Organizer
  2012 Workshop on Didactics: "Active Teaching and Learning Methods" (Pär Mårtensson) - Organizer
Position in administration
  since 2015 WU Wien - Programm Leader of Marketing in the Introductory Phase
Academic advisor
  since 2019 Yonsei University
  since 2019 Seoul National University
  since 2019 Korea University Business School
Supervisor dissertation
  2015 University of Wollongong - External examiner of the dissertation of Logi Karlsson

Publications

Journal article

2018 Kastner, Margit, Bauer-Krösbacher, Claudia. 2018. The role of green spaces for urban tourism - Lessons from selected European cities. Transfer. Werbeforschung & Praxis, 64 (1), 43-44. (Details)
2017 Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2017. Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customer. Journal of Business Research 74, 168-174. (Details)
2012 Kastner, Margit, Stangl, Brigitte. 2012. Mapping Segments Accessing User Generated Content and Website Applications in a Joint Space. International Journal of Culture, Tourism and Hospitality Research 6 (4), 389-404. (Details)
2008 Furtmüller, Gerhard, Kastner, Margit, Zihr, Georg. 2008. Jedes (Haus-)Übungsbeispiel ein Unikat. Wirtschaftswissenschaftliches Studium (WiSt) 37 (3): 165-170. (Details)
2007 Furtmüller, Gerhard, Kastner, Margit. 2007. Implikationen des Lernverhaltens. NetzWerk - Die Zeitschrift der Wirtschaftsbildung Schweiz 101 (02): 14-21. (Details)
2003 Kastner, M.. 2003. Was zählt wirklich?. ÖGAF-Tourimus-MEMO, Februar 2003, 4-8 (Details)

Chapter in edited volume

2009 Ernst, Andreas, Kastner, Margit, Stangl, Brigitte, Teichmann, Karin. 2009. Die Präferenzen der österreichischen Mobiltelefonkunden: Anwendung des LLBT für Conjoint Ratingdaten. In: Präferenzanalyse mit R, Hrsg. Hatzinger, Reinhold; Dittrich, Regina; Salzberger, Thomas, 73-98. Wien: Facultas. (Details)

Contribution to conference proceedings

2017 Kastner, Margit, Simon, Bernd. 2017. Optimizing usability testing in the context of a large-scale software service for digital textbooks. In Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS-50), Hrsg. IEEE Computer Society's Conference Publishing Services, 114-123. Hawaii: IEEE. (Details)
2016 Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes. In Global Marketing Conference, Hrsg. GAMMA, 1-10. Hong Kong: None. (Details)
  Kastner, Margit. 2016. The Use of an Audience Response System to Monitor Students’ Knowledge Level in Real-time, Its Impact on Grades, and Students’ Experiences. In Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS-49), Hrsg. IEEE Computer Society's Conference Publishing Services, S. 104-114. Kauai, Hawaii: IEEE. (Details)
2015 Kastner, Margit. 2015. Incorporating Students' Self-Efficacy and Subject Value in the Evaluation of Audience Response Systems. In Proceedings of the 48th Hawaii International Conference on System Sciences (HICSS-48), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Kauai, Hawaii: IEEE. (Details)
2014 Kastner, Margit, Simon, Bernd, Schraml, Michael. 2014. Feature-Driven Adoption Patterns of Online Learning Environments - The Instructors' Perspective. In Proceedings of the 47th Hawaii International Conference on System Sciences (HICSS-47), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Big Island, Hawaii: IEEE. (Details)
2013 Kastner, Margit, Stangl, Brigitte. 2013. Exploring a text-to-speech feature by describing learning experience, enjoyment, learning styles, and values - A basis for future studie. In Proceedings of the 47th Hawaii International Conference on System, Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE. (Details)
2012 Kastner, Margit, Stangl, Barbara. 2012. Changing learning preferences when preparing for exams. In Proceedings of the London International Conference on Education (LICE-2012), Hrsg. Charles A. Shoniregun, Galyna A. Akmayeva, 227-233. London, UK: Infonomics Society. (Details)
  Stangl, Brigitte, Kastner, Margit, Felicitas, Polsterer. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. In Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE. (Details)
2011 Kastner, Margit, Stangl, Brigitte. 2011. (Dis-)Satisfiers for e-Learning User Interfaces. In Proceedings of the International Conference on Information Systems (ICIS 2011), Hrsg. ICIS, 1-19. Shanghai, China: AIS Association for Information Systems. open access (Details)
  Kastner, Margit, Stangl, Brigitte. 2011. Mapping Learning Aids and Introducing Learning Styles as a Moderator. In Proceedings of the 44th Hawaii International Conference on System Sciences (HICSS-44), Hrsg. IEEE Computer Society’s Conference Publishing Services, 1-10. Kauai, Hawaii: IEEE. (Details)
  Kastner, Margit and Stangl, Barbara. 2011. Multiple Choice and Constructed Response Tests: Do Test Format and Scoring Matter? In Procedia Social and Behavioral Science, Vol. 12, Hrsg. Zafer Bekirogullari, 263-273. Cyprus: Elsevier. open access (Details)
2010 Kastner, Margit. 2010. Implications of Learning Behavior. An Investigation of Continuous Learning Processes. In ICERI 2010 (International Conference of Education, Research and Innovation), Hrsg. L. Gómez Chova, D. Martí Delenguer, I. Candel Torres, 2247-2257. Madrid (Spain): International Association of Technology, Education and Development (IATED). (Details)
2009 Furtmüller, Gerhard, Kastner, Margit, Zihr, Georg. 2009. Individualisierte Übungsbeispiele. In FNMA-Tagungsband 18: eBologna 2010 und darüber hinaus: Kompetenzorientierung – Studierendenzentrierung – Open Content und Standards, Hrsg. Verein „Forum Neue Medien in der Lehre Austria (fnm-austria)“, 30-38. Graz: -. (Details)
2007 Kastner, Margit, Furtmüller, Gerhard. 2007. Operationalization of the Metadata Element "Difficulty". In The Seventh IEEE International Conference on Advanced Learning Technologies, Hrsg. J. M.Spector, D. G. Sampson, T.Okamato, Kinshuk, St. A. Cerri, M. Ueno, A. Kashihara, 608-612. Los Alamitos, California - Washington - Tokyo: IEEE Computer Society Press. (Details)
2006 Furtmüller, Gerhard, Kastner, Margit. 2006. Potentials and Challenges of Learning Management Systems or What Someone Can Learn from Analysing Online Learning Behaviour. In MApEC - Multimedia Applications in Education Conference Proceedings 2006, Hrsg. Daniela Grabe & Lisa Zimmermann, 68-75. Graz: FH Joanneum. (Details)

Paper presented at an academic conference or symposium

2019 Kastner, Margit. 2019. Implementation of Project-Based Learning with Peer Assessment in Large Classes under Consideration of Faculty’s Scare Resources. ICAEITM 2019 : 21st International Conference on Advanced Education and Innovative Teaching Methods, Kuta, Bali, Indonesien, 14.01.-15.01. (Details)
2018 Bauer-Krösbacher, Claudia, Kastner, Margit. 2018. Green spaces and urban tourism: A match for success? Tourism Naturally Conference, Zell am See – Kaprun, Österreich, 16.05.-18.05. (Details)
  Kastner, Margit. 2018. Project-based Learning with Peer Review in Large Classes. Evaluation of the Method and the Supportive e-Learning Application. 6th Asia Pacific Conference on Advanced Research (APCAR -2018), Melbourne, Australien, 02.03.-04.-03. (Details)
  Bauer-Krösbacher, Claudia, Kastner, Margit. 2018. Tourists’ Experiences of Green Spaces in Vienna. 8th Advances in Hospitality and Tourism Marketing and Management (AHTMM) conference, Bangkok, Thailand, 25.06.-29.06. (Details)
2017 Kastner, Margit, Simon, Bernd. 2017. Optimizing usability testing in the context of a large-scale software service for digital textbooks. International Conference on System Sciences (HICSS-50), Waikaloa Village, Hawaii, Vereinigte Staaten/USA, 04.01.07.01. (Details)
2016 Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers. Global Marketing Conference, Hong Kong, China, 21.07.-24.07. (Details)
  Kastner, Margit. 2016. The Use of an Audience Response System to Monitor Students’ Knowledge Level in Real-time, Its Impact on Grades, and Students’ Experiences. Hawaii International Conference on System Sciences (HICSS-49), Kauai, Hawaii, Vereinigte Staaten/USA, 05.01.-08.01. (Details)
  Bauer-Krösbacher, Claudia, Kastner, Margit. 2016. Urban Parks and Gardens: Insights into Tourists' Experiences. Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium (CPTHL2016), Bruneck-Brunico, Italien, 14.12.-17.12. (Details)
2015 Kastner, Margit. 2015. Incorporating Students' Self-Efficacy and Subject Value in the Evaluation of Audience Response Systems. Hawaii International Conference on System Sciences (HICSS-48), Kauai, Hawaii, Vereinigte Staaten/USA, 05.01.-08.01.. (Details)
2014 Kastner, Margit, Simon, Bernd, Schraml, Michael. 2014. Feature-Driven Adoption Patterns of Online Learning Environments - The Instructors' Perspective. Hawaii International Conference on System Sciences (HICSS-47), Big Island, Hawaii, Vereinigte Staaten/USA, 06.01.-09.01.. (Details)
2013 Kastner, Margit, Stangl, Brigitte. 2013. Exploring a text-to-speech feature by describing learning experience, enjoyment, learning styles, and values - A basis for future studie. Hawaii International Conference on System Sciences (HICSS-46), Maui, Hawaii, Vereinigte Staaten/USA, 07.01.-10.01.. (Details)
2012 Kastner, Margit, Stangl, Barbara. 2012. Changing learning preferences when preparing for exams. LICE. London International Conference on Education, London, Großbritannien, 19.11.-22.11.. (Details)
  Stangl, Brigitte, Kastner, Margit, Polsterer, Felicitas. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. Hawaii International Conference on System Sciences (HICSS-45), Maui, Hawaii, Vereinigte Staaten/USA, 03.01.-07.01.. (Details)
2011 Kastner, Margit, Stangl, Brigitte. 2011. Mapping Learning Aids and Introducing Learning Styles as a Moderator. 44th Hawaii International Conference on System Sciences (HICSS-44), Kauai, Hawaii, Vereinigte Staaten/USA, 04.01.-07.01.. (Details)
  Kastner, Margit, Stangl, Brigitte. 2011. (Dis-)Satisfiers for e-Learning User Interfaces. International Conference on Information Systems (ICIS 2011), Shanghai, China, 04.12.-08.12.. (Details)
2010 Kastner, Margit, Stangl, Barbara. 2010. Multiple Choice and Constructed Response Tests: Do Test Format and Scoring Matter?. International Conference on Education and Educational Psychology, Kyrenia, Zypern, 02.12.-05.12.. (Details)
  Kastner, Margit. 2010. Implications of Learning Behavior. An Investigation of Continuous Learning Processes. International Conference of Education, Research and Innovation (ICERI), Madrid, Spanien, 15.11.-17.11.. (Details)
2009 Furtmüller, Gerhard, Kastner, Margit, Zihr, Georg. 2009. Individualierte Übungsbeispiele. 18. fnma Tagung, WU Wien, Wien, Österreich, 30.06.-01.07.09. (Details)
2007 Kastner, Margit, Furtmüller, Gerhard. 2007. Operationalization of the Metadata Element "Difficulty". ICALT 2007, The 7th IEEE International Conference on Advanced Learning Technologies, Niigata, Japan, 18.07.-20.07. (Details)
2006 Furtmüller, Gerhard, Kastner, Margit. 2006. Potentials and Challenges of Learning Management Systems or What Someone Can Learn from Analysing Online Learning Behaviour. MApEC - Multimedia Applications in Education Conference, Graz, Österreich, 4. - 6.September. (Details)

Research report, expert opinion

2017 Kastner, Margit, Bauer-Krösbacher, Claudia, Holzmann, Anna Karin. 2017. Green Spaces as Tourist Attractions: Vienna in Comparison to Selected European Cities. Wien:WU Wien. (Details)
2014 Ettinger, Andrea, Kastner, Margit. 2014. Austria's Destination Image and Destination Personality. Vienna: Department of Marketing, WU. (Details)
2011 Kastner, Margit, Stangl, Brigitte. 2011. (Dis)Satisfier in eLearning. Wien-Chur: WU, HTW. (Details)
2006 Kastner, Margit, Stangl, Brigitte. 2006. Auswirkungen der Mitgliedschaft Österreichs in der EU aus der Sicht der Tourismuswirtschaft. - Bd. 1: Bestandsaufnahme tourismusrelevanter EU-Richtlinien und Literaturrecherche in Berichten und Studien. Wien: Institut für Tourismus und Freizeitwirtschaft. (Details)
  Kastner, Margit, Mazanec, Josef. 2006. Auswirkungen der Mitgliedschaft Österreichs in der EU aus der Sicht der Tourismuswirtschaft. Bd. 2: Dokumentenanalyse des Meinungsbildes anhand der österreichischen Tourismusfachpresse. Wien : Institut für Tourismus und Freizeitwirtschaft der WU Wien. (Details)

Lecture notes/article in lecture notes

2010 Benisch, Andreas, Ernst, Günter, Kastner, Margit. 2010. Handbuch: Prüfungsadministration mit dem Learn@WU Prüfungsserver. Wien: -. (Details)
2008 Kastner, Margit. 2008. Grundlagen Tourismuswirtschaft. Wien: -. (Details)
2007 Kastner, Margit. 2007. Wissenschaftliches Arbeiten. Wien: -. (Details)

Case study

2019 Kastner, Margit, Stangl, Brigitte, Schmidinger, Gabriel. 2019. Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups. SAGE Publishing. (Details)

eBook/chapter in eBook

2010 Kastner, Margit, Ring, Amata, Stangl, Brigitte. 2010. FACETS Rasch Software illustriert am Beispiel von Multiple-Choice-Tests in Marketing. IRT Software: Überblick und Anwendungen, Research Report Series, Report 103. Marco Maier, Reinhold Hatzinger. Wien: Institute for Statistics and Mathematics, WU Wirtschaftsuniversität Wien. http://epub.wu.ac.at/2910/1/Report103.pdf (Details)

eJournal article

2006 Furtmüller, Gerhard, Kastner, Margit. 2006. Individualisierte Kontextualisierung und ein Blick in die Zukunft. Zeitschrift für Hochschulentwicklung 1 (3): 45-54. http://www.zfhe.at/uploads/media/ZFHE_1.3_05_FURTMUELLER_KASTNER_Individualisierte-Kontextualisierung.pdf. (Details)

Dissertation

2011 Kastner, Margit. 2011. e-ducation, examination & Learn@WU. Dissertation, Institute for Tourism and Leisure Studies. (Details)

Diploma thesis

2002 Kastner, M.. 2002. Dienstleistungsqualität im Zeitablauf am Beispiel von Österreichurlaubern. Diplomarbeit, Wien (Details)

Magazine/newspaper article

2003 Kastner, M., Gerosa, D.. 2003. Aktuelles aus Wien. ÖGAF-Tourismus-MEMO, November 2003, 9-11 (Details)
2001 Kastner, M.. 2001. 'Sternderln schaun' in Europa - Überblick über die Hotel-Klassifizierungssysteme in Europa. ÖGAF-Tourismus-Memo, Dezember 2001, 11-12 (Details)

Unpublished lecture

2010 Kastner, Margit. 2010. Nutzung von Lernmaterialien im Bereich Marketing. Coffee@Learn, Wien, 15.12. (Details)
2008 Kastner, Margit. 2008. Service Quality: Do tourists change their perceptions? A longitudinal study of tourists in Austria. TOURISM ENCOUNTERS: The University of Sunderland Tourism Research Seminar Series, Sunderland, 03.03. (Details)

Projects

2019
Teaching method "Inverted Classroom" in large-scale courses. An evaluation (2019-2020) (Details)
2016
Green Spaces as Tourism Attractions: Vienna in Comparison to Selected European Cities (2016-2017) (Details)
2013
Austria’s Destination Image and Destination Personality (2013-2014) (Details)
2010
(Dis)Satisfier in eLearning (2010-2012) (Details)
2005
Effects of the membership of Austria in the European Union from the view of the tourism economy (2005-2006) (Details)
2004
Tourism Knowledge Map (2004-2007) (Details)