portrait photo

Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz
Telephone:
+43 1 31336 5102
Email:
Contact information and photo taken from and editable at WU Directory.

CV

2007
Habilitation
2006
Master of Advanced Studies (Kulturmanagement)
2001
Euro Ph.D. on Social Representations and Communication/ certified cultural manager
2000
Ph.D. in Psychology
1996
Master in Psychology

Researcher Identifier

Awards and Honors

2018
Leistungsprämie der WU für Top-Journal Artikel
2017
Leistungsprämie der WU für Top-Journal Artikel
Nominierung Staatspreis "Ars Docendi"
Senator Wilhelm Wilfling-Preis
2016
Leistungsprämie der WU für Top-Journal Artikel
2009
Leistungsprämie der WU für Top-Journal Artikel
WU Best Paper Award des Jubiläumsfonds der Stadt Wien
2008
Auszeichnung für Innovative Lehre an der WU
Best Poster Award at EIBA, Talinn
Leistungsprämie der WU für Top-Journal Artikel
2007
Leistungsprämie der WU für Top-Journal Artikel
2006
Best Paper Award at the AIB-UK, Manchester
Outstanding Paper in Marketing awarded by Emerald LiteratiNetwork
2004
Erste-Preis für Zentraleuropaforschung

Classifications

  • 5300 Economics (Details)
  • 5320 Marketing (Details)
  • 5321 Market research (Details)
  • 5502 Occupational-, industrial psychology (Details)
  • 5517 Organisational psychology (Details)

Expertise

  • international marketing research
  • consumer psychology
  • consumer behavior

Activities

Position in internal committee for appointments
  since 2004 Berufungskommission der WU - Member of committee
Membership in scientific association
  since 2009 Society for Consumer Psychology (SCP)
  2003-2004 Association of Consumer Research (ACR)
  2003-2004 Academy of International Business (AIB)
  2001-2004 European Marketing Academy (EMAC)
  1999-2004 International Association for Research in Economic Psychology (IAREP)
Member of the editorial board
  since 2015 Psychology & Marketing - Member of editorial board
  since 2015 Journal of International Business Studies - Member of Editorial Review Board
  since 2015 Journal of Business Research - Member of editorial board
  since 2014 Journal of Consumer Marketing - Member of the editorial board
  since 2013 Industrial Journal of Business Environment - member of the editorial board
  since 2009 der markt - Zeitschrift für Absatzwirtschaft und Marketing - member of the editorial board
Reviewer for a scientific journal
  since 2013 Journal of Consumer Psychology - Reviewer
  since 2011 Journal of Consumer Behaviour - Reviewer
  since 2008 Journal of International Business Studies - Reviewer
  since 2005 International Business Review - Reviewer
  since 2005 European Journal of Marketing - Reviewer
  since 2004 Journal of Economic Psychology - Reviewer
Reviewer for an international conference
  since 2012 Society of Consumer Psychology (SCP) - Reviewer
  since 2004 European Marketing Academy (EMAC) - Reviewer
  since 2004 Association of Consumer Research (ACR) (Vereinigte Staaten/USA) - Reviewer
Position in administration
  since 2014 Arbeitskreis für Gleichbehandlungsfragen - Member
Academic advisor
  since 2012 University of Canterbury (NZ) - cooperation coordinator
  since 2008 Michigan State University (USA) - cooperation coordinator
  since 2000 University of Otago (NZ) - cooperation coordinator
Candidate for a chair
  2016 University of Portsmouth - offer of Professorship in Marketing

Publications

Journal article

2019 Stöttinger, Barbara, Penz, Elfriede. 2019. Balancing territorial identities: How consumers manage their ethnic, regional, and national identities in daily life and consumption situation. International Marketing Review. 36 (5), 805-827. (Details)
  Penz, Elfriede, Hartl, Barbara, Hofmann, Eva. 2019. Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in German-speaking countries. Journal of Cleaner Production. 214 429-439. open access (Details)
2018 Penz, Elfriede, Hartl, Barbara, Hofmann, Eva. 2018. Editorial: Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation. Sustainability. 10 3754 open access (Details)
  Penz, Elfriede, Polsa, Pia. 2018. How do companies reduce their carbon footprint and how do they communicate these measures to stakeholders? Journal of Cleaner Production, 195, 1125-1138. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2018. Preventing Conflicts in Sharing Communities as a Means of Promoting Sustainability. Sustainability. 10 (8), 1-24. open access (Details)
  Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2018. Regulation in the Sharing Economy: A Social Science Approach. MR-Int - Medien & Recht International. 15 (2), 49-51. (Details)
  Hartl, Barbara, Sabitzer, Thomas, Hofmann, Eva, Penz, Elfriede. 2018. “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective. Journal of Cleaner Production. 202 88-100. open access (Details)
2017 Penz, Elfriede, Hofmann, Eva, Hartl, Barbara. 2017. Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services. Sustainability 9 (6), 1056 open access (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2017. Power versus trust – what matters more in collaborative consumption? Journal of Services Marketing. 31 (6), 589-603. open access (Details)
2016 Penz, Elfriede and Kirchler, Erich. 2016. Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics. International Marketing Review 33 (3): S. 432-453. (Details)
  Kirchler, Erich, Winter, Laura, Penz, Elfriede. 2016. Methods of Studying Economic Decisions in Private Households. Revista Crítica de Ciências Sociais 111 (dez), 81-108. open access (Details)
  Hofmann, Eva, Penz, Elfriede. 2016. The moral decision-making process of unauthorised downloading. International Journal of Business Environment 8 (4), 385-407. (Details)
2015 Stöttinger, Barbara, Penz, Elfriede. 2015. Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective. Psychology & Marketing 32 (4), 373-391. (Details)
  Stöttinger, Barbara, Penz, Elfriede, Khan, Mubbsher Munawar. 2015. Consumer and vendor perceptionsof sport goods counterfeits in fourcounterfeit hubs. Journal of Brand Strategy 4 (3), 281-290. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2015. Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries. European Journal of International Management 9 (3): S. 326-341. (Details)
2013 Penz, Elfriede, Sinkovics, Rudolf. 2013. Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach. Journal of Consumer Behaviour 12 293-306. (Details)
2012 Vida, Irena, Kos Koklic, Mateja, Kukar-Kinney, Monika, Penz, Elfriede. 2012. Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences. Journal of Research in Interactive Marketing 6 (4): 298-313. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2012. A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits. Journal of Brand Management 19 (7): 581-594. (Details)
  Penz, Elfriede, Kirchler, Erich. 2012. Sex role specialization in a transforming market: Empirical evidence from Vietnamese middle-class households. Journal of Macromarketing 32 (1): 56-68. (Details)
2011 Sinkovics, Rudolf, Penz, Elfriede. 2011. Multilingual elite-interviews and software-based analysis: Problems and solutions based on CAQDAS. International Journal of Market Research (former Journal of the Market Research Society) 53 (5): 704-724. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2011. The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands. Marketing Journal of Research and Management (Marketing JRM) 33 (1): 68-80. (Details)
  Penz, Elfriede, Hogg, Margaret K.. 2011. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. European Journal of Marketing 45 (1/2): 104-132. (Details)
2010 Molina, Francisco José, Sinkovics, Rudolf, Penz, Elfriede, López, Esther. 2010. Comunidades online, comunidades virtuales y mundos virtuales: una revisión teórica y aplicación empresarial. investigación y marketing (i&m) junio (107): 40-44. (Details)
2009 Sinkovics, Rudolf, Penz, Elfriede. 2009. Social Distance between Residents and International Tourists - Implications for International Business. International Business Review 18 (5): 457-469. (Details)
  Hofmann, Eva, Penz, Elfriede, Kirchler, Erich. 2009. The 'Whys' and 'Hows' of ethical investment: Understanding an early-stage market through an explorative approach. Journal of Financial Services Marketing 14 (2): 102-117. (Details)
  Sinkovics, Rudolf, Penz, Elfriede, Molina Castillo, Francisco Jose. 2009. Qualitative Analyse von Online Communities für Neuproduktentscheidungen. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 48 (188): 61-72. (Details)
  Penz, Elfriede, Schlegelmilch, Bodo B., Stöttinger, Barbara. 2009. Voluntary purchase of counterfeit products: empirical evidence from four countries. Journal of International Consumer Marketing 21 (1): 67-84. (Details)
2008 Penz, Elfriede, Stöttinger, Barbara. 2008. Original brands and counterfeit brands - do they have anything in common?. Journal of Consumer Behaviour 7 (2): 146-163. (Details)
  Meier-Pesti, Katja, Penz, Elfriede. 2008. Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking. Journal of Economic Psychology 29 (2): 180-196. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. Corporate image and product similarity– getting counterfeits closer to the consumers’ pocketbook. Psychology and Marketing 25 (4): 352-381. (Details)
  Sinkovics, Rudolf, Penz, Elfriede, Ghauri, Pervez. 2008. Enhancing the trustworthiness of qualitative research in international business. Management International Review (MIR) 48 (6): 689-714. (Details)
2007 Penz, Elfriede. 2007. Paradoxical effects of the Internet from a consumer perspective. Critical Perspectives on International Business 3 (4): 364 -380. (Details)
2006 Penz, Elfriede. 2006. Researching the socio-cultural context: putting social representations theory into action. International Marketing Review 23 (4): 418-437. (Details)
  Sinkovics, Rudolf, Penz, Elfriede. 2006. Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. Journal of International Entrepreneurship 3 (4): 303-315. (Details)
2005 Sinkovics, R.R., Penz, E., Ghauri, P.N.. 2005. Analysing qualitative data in international marketing research. Qualitative Market Research, 8, 1, 9-38 (Details)
2004 Penz, E., Meier-Pesti, K. Kirchler, E.. 2004. It's practical, but no more controllable: social representations of the electronic purse in Austria. Journal of Economic Psychology, 25, 771-787 (Details)
2003 Stöttinger, B., Penz, E.. 2003. The Demand for Counterfeits: Are Consumers across Borders Triggered by the same Motives?. Akademija MM, 6, 10, 81-90 (Details)
2002 Schlegelmilch, B.B., Penz, E.. 2002. Knowledge Management in Marketing. The Marketing Review, 3, 5-19 (Details)

Chapter in edited volume

2019 Penz, Elfriede, Hofmann, Eva. 2019. Intellectual property and behavioral studies. In: Handbook of Intellectual Property Research , Hrsg. L. Montagnani & I. Calboli, 1-17. Oxford: Oxford University Press. open access (Details)
  Hofmann, Eva, Hartl, Barbara, Sabitzer, Thomas, Marth, Sarah, Penz, Elfriede, Hoelzl, Erik. 2019. Regulating consumers’ contributions and usage of a shared good: An experimental approach. In: Perspectives on the Sharing Economy, Hrsg. Wruk, Dominika, Oberg, Achim, Maurer, Indre, 48-55. Newcastle upon Tyne: Cambridge Scholars Publishing. (Details)
  Hartl, Barbara, Penz, Elfriede, Schüßler, Elke, Hofmann, Eva. 2019. Shared mobility business models: Trust building in the sharing economy. In: Perspectives on the Sharing Economy, Hrsg. Wruk, Dominika, Oberg, Achim, Maurer, Indre, 82-89. Newcastle upon Tyne: Cambridge Scholars Publishing. (Details)
2018 Penz, Elfriede, Stöttinger, Barbara. 2018. European Business Marketing. In: The Routledge Companion to European Business, Hrsg. Suder, Gabriele; Riviere, Monica; Lindeque, Johan, 250-270. Oxford: Taylor & Francis. (Details)
2017 Stöttinger, Barbara, Penz, Elfriede, Cesareo, Ludovica. 2017. Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand. In: Handbook of Research on Counterfeiting and Illicit Trade, Hrsg. Peggy E. Chaudhry, 387-403. Cheltenham, UK: Edward Elgar Publishing. (Details)
2015 Penz, Elfriede. 2015. Identity. In: Wiley Encyclopedia of Management, Hrsg. Cary L. Cooper, 9:1-1. Chichester: Wiley. (Details)
  Penz, Elfriede. 2015. Counterfeiting. In: Wiley Encyclopedia of Management, Hrsg. Cary L. Cooper, 9:1--. Chichester: Wiley. (Details)
  Penz, Elfriede. 2015. Emotion. In: Wiley Encyclopedia of Management, Hrsg. Cary L. Cooper, 9:1--. Chichester: Wiley. (Details)
  Penz, Elfriede and Kirchler, Erich. 2015. Impact of Spouses' Past Influence Patterns on Economic Decision Making: A Couple's Diary Technique Applied in Vietnamese Households. In: Psychology of the Asian Consumer, Hrsg. Bernd Schmitt & Leonard Lee, S. 97-101. New York: Routledge. (Details)
  Penz, Elfriede and Hogg, Margaret K. 2015. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. In: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment, Hrsg. Emerald, S. 149-180. Bingley: Emerald Group Publishing Limited. (Details)
2014 Sinkovics, Rudolf, Penz, Elfriede, Molina Castillo, Francisco Jose. 2014. Qualitative analysis of online communities to support international business decisions. In: Handbook of Strategic e-Business Management, Hrsg. Francisco Martinez-Lopez, 841-862. Heidelberg: Springer. (Details)
2013 Penz, Elfriede, Hogg, Margaret. 2013. Consumer decision-making in online and offline environments. In: The Routledge Companian to Digital Consumption, Hrsg. Russell W. Belk and Rosa Llamas, 235-248. Abingdon: Routledge. (Details)
2009 Sinkovics, Rudolf, Penz, Elfriede. 2009. Mehrsprachige Interviews und Softwaregestützte Analyse. Problemlösungen und Implementierung mit Nvivo 7. In: Qualitative Marktforschung: Konzepte, Methoden, Analysen (2. Auflage), Hrsg. Renate Buber & Hartmut H. Holzmüller, 979-998. Wiesbaden: Gabler. (Details)
2008 Hogg, Margaret K., Penz, Elfriede. 2008. Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior. In Brick & Mortar Shopping in the 21st Century, Hrsg. Tina M. Lowrey, 53-83. New York: Lawrence Erlbaum. (Details)
2007 Penz, Elfriede, Kirchler, Erich. 2007. Marken: Spielball der postmodernen Konsumkultur. In Psychologie der Markenführung, Hrsg. Arnd Florack, Martin Scarabis, Ernst Primosch, 41-58. München: Vahlen. (Details)
  Sinkovics, Rudolf, Penz, Elfriede. 2007. Mehrsprachige Interviews und softwaregestützte Analyse. Problemlösungen und Implementierung mit NVivo 7. In Qualitative Marktforschung: Konzepte, Methoden, Analysen, Hrsg. Renate Buber, Hartmut H. Holzmüller, 979-997. Wiesbaden: Gabler. (Details)
  Penz, Elfriede. 2007. Multinational companies' battle against counterfeiting. In Anxieties and Management Responses in International Business, Hrsg. Rudolf R. Sinkovics, Mo Yamin, 158-173. Houndmills, Basingstoke / New York: Palgrave McMillan. (Details)
2006 Penz, E., Kirchler. E.. 2006. Affective States and Purchase Intention by Perceived Risk in Online-Shopping. in: Zappalà S., Gray, C., Impact of e-Commerce on Consumers and Small Firms, London, Ashgate (Details)
2005 Penz, E., Sinkovics, R. R.. 2005. Formalisierung qualitativer internationaler Marketing-forschung: Grundsätze und Anwendungsfall. In: Hartmut H. Holzmüller & Arnold, Schuh (Eds.) Innovationen im sektoralen Marketing. Festschrift zum 60. Geburtstag von Fritz Scheuch, (pp. 235-256). Heidelberg: Springer Verlag. (Details)

Edited book (editorship)

2001 Roland-Lévy, C., Kirchler, E., Penz, E., Gray, C. (eds.). 2001. Everyday Representations of the Economy. WUV-Verlag, Wien (Details)

Contribution to conference proceedings

2009 Penz, Elfriede, Stöttinger, Barbara. 2009. The demand for counterfeits: An extended TPB approach with empirical evidence from seven countries. In Advances in Consumer Research, Vo. 36, Hrsg. Ann Mc Gill & Sharon Shavitt, 610-611. Duluth, MN: Association for Consumer Research. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases. In Marketing and the Core Disciplines, Hrsg. European Marketing Academy, ?-?. Nantes: (Details)
2008 Hogg, Margaret K., Penz, Elfriede. 2008. Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts. In European Advances in Consumer Research, Volume 8, Hrsg. Stefania Borghini, Mary Ann McGrath, Celes Otnes, 156-157. Milan: Association for Consumer Research. (Details)
2005 Penz, E., Stöttinger, B.. 2005. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. Advances in Consumer Research, pp. 568-574 (Details)
2004 Hofmann, E., Penz, E., Kirchler, E.. 2004. Ethisches Investment und seine Investoren: Eine Explorative Untersuchung. In: Bänninger-Huber, Eva, Bliem, Harald R., Juen, Barbara: 6. ÖGP Tagung, 26.-28. Feber 2004, Aktuelle Ergebnisse psychologischer Forschung in Österreich (Abstract Band). Innsbruck: Studia Universitätsverlag (Details)
  Penz, Elfriede Stöttinger, Barbara. 2004. EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business (Details)
  Stöttinger, Barbara Penz, Elfriede. 2004. Euroconsumer Myth or Reality?. AIB Annual Conference, Sweden, Stockholm (Details)
  Stöttinger, Barbara Penz Elfriede. 2004. The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries. EIBA Annual Conference, Ljublijana, Slovenia (Details)
2003 Penz, E., Stöttinger, B.. 2003. Brands and Counterfeits - What do they have in common?. EMAC Annual Conference (European Marketing Academy), Strathclyde, UK (Details)
  Sinkovics, R.R., Penz, E.. 2003. Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. 6th McGill International Entrepreneurship Conference, September 19-22, 2003, Ulster, Northern Ireland (Details)
  Meier-Pesti, K. Penz, E.. 2003. Female Risk-Aversion in Financial Decision Making - Effects of Sex Role Stereotypes?. EMAC Annual Conference, (Competitive, on CD-ROM), Strathclyde, UK (Details)
  Meier-Pesti, K. Penz, E.. 2003. Genes or socialisation: Effects of sex role stereotypes on financial risk taking. in: Turley, D., Brown, S.: All changed, changed utterly? European Advances in Consumer Research, 6, 222 (Details)
  Stöttinger, B., Penz, E., Schlegelmilch, B.B.. 2003. Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods. Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8 (Details)
2002 Penz, E.. 2002. If you have Knowledge, why don't you let Others light their Candles in it? Motivational Aspects of Sharing Knowledge. In: Hannu Waher: Stability and Dynamics of Power. Conference Proceedings, IAREP 2002, p. 308. Turku: Turku School of Economics and Business Administration (Details)
  Schlegelmilch, B.B., Penz, E.. 2002. Linking Knowledge Management Approaches of Multinational Companies to Different Strategies. In: Evans, Kenneth R., Scheer, Lisa K. (eds.): Proceedings of the AMA Winter Educators' Conference, Vol. 13, 399-401 (Part of Special Session: Winner of the Special Session Award for the Global & Societal Issues Track), Chicago: AMA (Details)
2001 Penz, E., Sinkovics, R.R.. 2001. Money Matters - A Social Representations Approach for the Investigation of Consumer Attitudes Towards Electronic Payment Systems. In: Breivik, Einar, Falkenberg, Andreas W., Grønhaug, Kjell (eds.): 30th EMAC Conference, Bergen, Norway: Norwegian School of Economics and Business Administration, CD-Rom (Details)
  Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a Concept on the Test - Consumer Decision Styles in Austria. In: Breivik, Einar, Falkenberg, Andreas W., Grønhaug, Kjell (eds.): 30th EMAC Conference, Bergen, Norway: Norwegian School of Economics and Business Administration, CD-Rom (Details)
  Sinkovics, R.R., Penz, E.. 2001. The Love-Hate Relationship between Residents and Tourists from Different Cultural Backgrounds. In: Adrian J. Scott (ed.) Environment and Wellbeing, p. 277, University of Bath, UK (Details)
2000 Penz, E., Kirchler, E.. 2000. Is Electronic Money Still Part of the Banker's Dream?. In: Hölzl, Erik (ed.): Fairness and Cooperation. IAREP/SABE 2000, Vienna, Austria, Conference Proceedings, 344-348, WUV, Wien (Details)
1996 Penz, E.. 1996. Austria and the European Union: Integration or Conflict?. In: Jean-Claude Abric and Christian Guimelli (eds.): Résumés de la Troisieme Conference Internationale sur les Representations Sociales, p. 164, Aix-en-Provence, France (Details)

Paper presented at an academic conference or symposium

2019 Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Sabitzer, Thomas, Penz, Elfriede. 2019. Freed books - The usage of public bookcases. Conference of the International Association for Research in Economic Psychology (IAREP/SABE), Dublin, Irland, 01.09-04.09. (Details)
  Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Sabitzer, Thomas, Penz, Elfriede. 2019. Sharing „Intrigue and Love“- Public bookcases in Vienna. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06 - 29.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2019. Social regulation as a measure to prevent conflicts in community gardens. 6th International Workshop on the Sharing Economy, Utrecht, Niederlande, 27.06-29.06. (Details)
  Sabitzer, Thomas, Hofmann, Eva, Hartl, Barbara, Marth, Sarah, Penz, Elfriede, Hölzl, Erik. 2019. The social dilemma of sharing and the role of regulation. 18th International Conference on Social Dilemmas, Sedona, Vereinigte Staaten/USA, 03.06.-07.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Marth, Sarah, Hofmann, Eva, Penz, Elfriede. 2019. Uncooperative Sharing - Dealing with conflicts in community gardens. Conference of the International Association for Research in Economic Psychology (IAREP/SABE), Dublin, Irland, 01.09.-04.09. (Details)
2018 Marth, Sarah, Hartl, Barbara, Penz, Elfriede. 2018. Peer-to-peer platforms in the sharing economy - The role of trust mechanisms and regulation. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06-29.06. (Details)
  Hofmann, Eva, Hartl, Barbara, Sabitzer, Thomas, Marth, Sarah, Penz, Elfriede, Hoelzl, Erik. 2018. Regulating consumers’ contributions and usage of a shared good. An experimental approach. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06-29.06. (Details)
  Hartl, Barbara, Penz, Elfriede, Schüßler, Elke, Hofmann, Eva. 2018. Shared mobility business models - Trust building in the Sharing Economy. 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06.-29.06. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede, Marth, Sarah, Sabitzer, Thomas. 2018. Sharing economy: Power, trust and cooperation. 43rd Annual conference of the Macromarketing Society, Leipzig, Deutschland, 09.-12.06. (Details)
  Sabitzer, Thomas, Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2018. Sustainability as a reason to enter the sharing economy, or just a nice bonus? 5th International Workshop on the Sharing Economy, Mannheim, Deutschland, 28.06.-29.06. (Details)
2017 Penz, Elfriede, Stöttinger, Barbara. 2017. Consumers' emotional states when consuming counterfeits, original brands or both versions - Third-person-technique in qualitative methodology. 5th International Consumer Brand Relationships Conference, Porto, Portugal, 18.05.-20.05. (Details)
  Penz, Elfriede, Zablocki, Agnieszka. 2017. Patterns in Online and Offline Information Search Behavior: The Role of Need for Cognition, Web-Expertise and Trust. 2017 Summer AMA Conference, San Francisco, Vereinigte Staaten/USA, 04.08.-06.08. (Details)
  Penz, Elfriede, Zablocki, Agnieszka, Simbrunner, Philipp. 2017. The Influence of Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05. (Details)
2016 Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2016. Das soziale Dilemma von Collaborative Consumption: Ein Give-Some-Take-Some Laborexperiment. 50. Kongress der Deutschen Gesellschaft für Psychologie, Leipzig, Deutschland, 18.09.-22.09. (Details)
  Penz, Elfriede, Hofmann, Eva. 2016. Impact of prior digital content purchase and attitudes towards piracy on using music streaming services. 31st International Congress of Psychology 2016 (ICP2016), Yokohama, Japan, 24.07.-29.07. (Details)
  Penz, Elfriede, Hofmann, Eva, Hartl, Barbara. 2016. Impact of sustainability labels in the tourism sector on consumers' perception and their travel behavior. 31st International Congress of Psychology 2016 (ICP2016), Yokohama, Japan, 24.07.-29.07. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2016. The social dilemma of collaborative consumption. A give-some-take-some laboratory experiment. IAREP/SABE Joint Conference, Wageningen, Niederlande, 07.07.-10.07. (Details)
2015 Hartl, Barbara, Hofmann, Eva, Kirchler, Erich, Penz, Elfriede. 2015. Do we need rules for "what's mine is yours"? Attitudes towards the introduction of a governance system rationalizing depletion of resources in a collaborative consumption setting. Joint SCP/APA Conference, Toronto, Kanada, 06.08.-09.08.. (Details)
  Hartl, Barbara, Hofmann, Eva, Kirchler, Erich, Penz, Elfriede. 2015. Regulations within a collaborative consumption community? Attitudes towards the introduction of a governance system. Joint IAREP/SABE Conference, Sibiu, Rumänien, 03.09.-06.09.. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2015. The power and trust in collaborative consumption models of car sharing. Joint IAREP/SABE Conference, Sibiu, Rumänien, 03.09.-06.09.. (Details)
  Hartl, Barbara, Hofmann, Eva, Kirchler, Erich, Penz, Elfriede. 2015. Do we need rules for "what's mine is yours"? Attitudes towards the introduction of a governance system rationalizing depletion of resources in a collaborative consumption setting. SCP/APA Joint Conference, Tornonto, Kanada, 06.08.-09.08. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2015. Managing territorial identities: How ethnic, regional and national identities relate; patterns, changes and different pathways. The Tenth Royal Bank International Research Seminar, Montreal, Kanada, 24.09.-26.09. (Details)
  Hartl, Barbara, Hofmann, Eva, Kirchler, Erich, Penz, Elfriede. 2015. Regulations within a collaborative consumption community? Attitudes towards the introduction of a governance system. IAREP/SABE Joint Conference, Sibiu, Rumänien, 03.09.-06.09. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2015. The power and trust in collaborative consumption models of car sharing. IAREP/SABE Joint Conference, Sibiu, Rumänien, 03.09.-06.09. (Details)
2014 Penz, Elfriede, Kirchler, Erich. 2014. Impact of spouses' past influence patterns on eco-nomic decision-making: a couple diary technique applied in vietnamese households. 28th International Congress of Applied Psychology, Paris, Frankreich, 08.07.-13.07.. (Details)
2013 Penz, Elfriede, Hofmann, Eva. 2013. Negotiating rights on digital goods in a climate of conflicting positions of users and owners: A qualitative study on filesharing. Workshop on Ownership and Decision Making, Vienna, Österreich, 26.09.-27.09.. (Details)
2012 Penz, Elfriede, Stöttinger, Barbara. 2012. Consumer and vendor perceptions of sports goods counterfeits in three counterfeit hubs. ANZMAC Annual Conference, Adelaide, Australien, 03.12-05.12.2012. (Details)
  Penz, Elfriede. 2012. User-generated content and user-rdiven innovation: A comparative study of Eastern and Western European users. Consortium for International Marketing Research (CIMaR), Taipeh, Taiwan, 15.05.-18.05.. (Details)
  Penz, Elfriede, Kirchler, Erich. 2012. Impact of Spouses' Past Influence Patterns on Economic Decision-Making: A Couple-Diary Technique Applied in Vietnamese Households. ACP, Singapur, Singapur, 19.12.--21.12.. (Details)
2011 Penz, Elfriede, Stöttinger, Barbara. 2011. Emotional and motivational aspects of luxury product versus counterfeit purchases. First International Conference "Luxury and Counterfeiting", Genf, Schweiz, 09.06.-10.06.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2011. Why buy the original, if the fake can do the same? (Can it?) The demand for counterfeit sports gear in an emerging market. AMS World Marketing Congress, Reims, Frankreich, 19.07.-23.07.. (Details)
  Hofmann, Eva, Penz, Elfriede. 2011. The ethical decision process guiding unauthorised downloading of digital goods. APA/SCP, Washington DC, Vereinigte Staaten/USA, 04.08.-07.08. (Details)
  Hofmann, Eva, Penz, Elfriede. 2011. The ethical decision process guidingunauthorised downloading of digital goods. IAREP, Exeter, Großbritannien, 12.07.-16.07. (Details)
  Penz, Elfriede, Hofmann, Eva. 2011. Unauthorized download of digital goods - a blessing or a curse? CRAW, Manchester, Großbritannien, 13.04.-15.04. (Details)
2010 Penz, Elfriede, Stöttinger, Barbara, Hofmann, Eva, Kirchler, Erich. 2010. Evoked emotions in counterfeit usage: Employing "desire collages" to reveal unexplored dimensions of consumers’ emotional states. SCP (Society for Consumer Psychology), St. Pete Beach, FL, Vereinigte Staaten/USA, 25.02.-27.02.. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2010. Why consumers buy counterfeit software: A seven countries study. AMA Winter Marketing Educators Conference, New Orleans, Vereinigte Staaten/USA, 19.02.-22.02.. (Details)
  Penz, Elfriede, Hofmann, Eva. 2010. Past, present and future of digital goods and consequences for business models. Counter Conference, Manchester, Großbritannien, 22.3 -24.3. (Details)
2009 Penz, Elfriede, Hofmann, Eva. 2009. Pros and Cons of IP from the Music Industry Perspective. Mashing-up Culture - The Rise of User-generated Content, Uppsala, Schweden, 14.05.-15.05.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases.. EMAC, Nantes, Frankreich, 26.05.-29.05.. (Details)
2008 Penz, Elfriede, Stöttinger, Barbara. 2008. Identity building through consumption: Describing European consumer culture. CRAW, Manchester, Großbritannien, 05.04.-07.04.. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. The concurrent ownership brands and counterfeits: Empirical evidence from seven countries. EMAC, Brighton, Großbritannien, 27.05.-30.05.. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. The demand for counterfeits – An extended TPB approach with empirical evidence from seven countries. ACR North-America, San Francisco, Vereinigte Staaten/USA, 23.10.-26.10.. (Details)
2007 Penz, Elfriede, Hogg, Margaret K.. 2007. Integrating approach-avoidance conflicts into consumer ambivalence: comparing retail contexts. SCP / 115th APA Convention, San Francisco, Vereinigte Staaten/USA, Aug 17-20. (Details)
  Hogg, Margaret K., Penz, Elfriede. 2007. Extending understanding of consumer ambivalence in different shopping environments by investigating approach-avoidance conflicts. European Advances in Consumer Research, Milan, Italien, July 10-14. (Details)
  Sinkovics, Rudolf R. , Penz, Elfriede. 2007. Harvesting online communities for market entry decisions. EIBA, Catania, Italien, Dec 13-15. (Details)
  Sinkovics, Rudolf R. , Penz, Elfriede. 2007. Multilingual interviews and software-based analysis - Problems and new solutions based on NVivo7 software. EMAC, Reykjavik, Island, May 22-25. (Details)
  Penz, Elfriede, Hogg, Margaret K.. 2007. Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualising approach-avoidance conflicts in consumer behaviour. EMAC, Reykjavik, Island, May 22-25. (Details)
2006 Hogg, Margaret, Penz, Elfriede. 2006. Approach-Avoidance conflicts in Consumer Be-haviour: Towards a Conceptual Framework. ACR Asia Pacific, Sydney, Australien, June 15-17. (Details)
  Penz, Elfriede. 2006. Free Music Download Behaviour in Austria and China – Application of the Deindividuation Theory and Preliminary Results. CRA Workshop, Manchester, Großbritannien, April 7-8. (Details)
  Penz, Elfriede, Hogg, Margaret. 2006. Investigating and conceptualizing approach-avoidance conflicts. EMAC, Athens, Griechenland, May 23 – 26. (Details)
  Penz, Elfriede. 2006. Multinationals’ Strategies against Counterfeiting. AIB-UK, Manchester, Großbritannien, April 6-8. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2006. Brands and counterfeits - what do they have in common?. 8th ICSR (International Conference on Social Representations, Rome, Italien, August 28 - September 1. (Details)
  Penz, Elfriede, Hogg, Margaret. 2006. Online versus offline purchasing strategies: A preliminary investigation and conceptualization of approach-avoidance conflicts. 25th Annual Advertising and consumer psychology conference, Houston, TX, Vereinigte Staaten/USA, May 19 – 21. (Details)
2005 Penz, E., Schlegelmilch, B.B., Stöttinger, B.. 2005. Infatuated by forged prodcuts. Why consumers knowingly buy counterfeits. Fourth International Business and Economy Conference (2005 IBEC), Waikiki, Hawaii, January 6-9 (Details)
  Penz, E., Kirchler, E.. 2005. Reviewing Approach and Avoidance Tendencies in Online Shopping. 30th Annual Congress IAREP, Prague, Czech Republic, September 21-24 (Details)
2004 Penz, Elfriede, Stöttinger, Barbara. 2004. Developing a scale to identify and measure "Europeanness" in consumer behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business, East Lansing, MI, Vereinigte Staaten/USA, 16.09.-19.09.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2004. Euroconsumer - Myth or reality?. AIB Annual conference, Stockholm, Schweden, 10.07.-13.07.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2004. The development of "Europeanness" in consumer behavior – Stage of affairs in selected "new" EU-member countries. EIBA Annual Conference, Ljubljana, Slowenien, 05.12.-08.12.. (Details)
  Hofmann, Eva, Penz, Elfriede, Kirchler, Erich. 2004. Ethical investment: An explorative study for the explanation of ethical behaviour on asset markets. 29th Annual Colloquium of the International Association for Economic Psychology/ SABE-IAREP Conference, Philadelphia, Vereinigte Staaten/USA, 15.07.-18.07.. (Details)
  Hofmann, Eva, Penz, Elfriede, Kirchler, Erich. 2004. Ethisches Investment und seine Investoren: Eine explorative Untersuchung. 6. Tagung der Österreichischen Gesellschaft für Psychologie, Innsbruck, Österreich, 26.02.-28.02.. (Details)
  Penz, E., Stöttinger, B.. 2004. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. ACR Conference, October 7-10, 2004 Portland, Oregon USA (Details)
2003 Penz, E., Stöttinger, B.. 2003. Brands and Counterfeits - What do they have in common?. EMAC Annual Conference, Strathyclyde, UK (competitive paper, on CD-ROM) (Details)
  Sinkovics, R.R., Penz, E.. 2003. Empowerment of SME websites - development of a web-empowerment scale and preliminary evidence. 6th McGill International Entrepreneurship Conference, September 19-22, 2003, Ulster, Northern Ireland (Details)
  Sinkovics, R.R., Penz, E.. 2003. Empowerment of SME Websites - Development of a Web-Empowerment Scale and Preliminary Evidence. 6th McGill International Entrepreneurship Conference, September 19-22, Ulster, Northern Ireland (Details)
  Meier-Pesti, K. Penz, E.. 2003. Female Risk-Aversion in Financial Decision Making - Effects of Sex Role Stereotypes?. EMAC Annual Conference, Strathclyde, UK (Details)
  Meier-Pesti, K. Penz, E.. 2003. Genes or Socialisation: Effects of Sex Role Stereotypes on Financial Risk Taking. EACR, June 4-7, Dublin, Ireland (Details)
  Penz, E., Kirchler, E.. 2003. Purchasing in the Net. A Simulation Based Survey on Affective Factors of Online Shopping. IAREP Workshop on E-Commerce, University of Bologna, September 11-13, Rimini, Italy (Details)
2002 Penz, E.. 2002. If you have Knowledge, why don't you let others light their candles in it? Motivational aspects of sharing knowledge. IAREP 2002 Conference (International Association for Research in Economic Psychology), June 30 - July 4, 2002, Turku, Finland (Details)
2001 Penz, E., Sinkovics, R.R.. 2001. Money Matters - A Social Representations Approach for the Investigation of Consumer Attitudes towards Electronic Payment Systems. 30th EMAC Conference, 8-11 Mai, 2001, Bergen, Norwegen (Details)
  Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a concept on the test - consumer decision styles in Austria. 30th EMAC Conference, May 8-11, 2001, Bergen, Norway (Details)
  Sinkovics, R.R., Penz, E.. 2001. The Love-Hate Relationship between Residents and Tourists from Different Cultural Backgrounds. IAREP 2001 Conference (International Association for Research in Economic Psychology), 6-11 September 2001, Bath, UK (Details)
2000 Penz, E., Kirchler, E.. 2000. Is Electronic Money Still Part of the Banker's Dream?. IAREP/SABE 2000 Conference (International Association for Research in Economic Psychology/ Society for the Advancement of Behavioral Economics), 12-16 Juli 2000, Baden bei Wien, Austria (Details)
  Penz, E.. 2000. What's in the Core of Electronic Money?. Fifth International Conference on Social Representations, 29 August - 2 September 2000, Montreal, Kanada (Details)
1999 Penz, E.. 1999. Soziale Repräsentationen von und Einstellungen zu alten und neuen Zahlungsmitteln. 4. Wissenschaftliche Tagung der ÖGB, 3-4 Dezember 1999, Graz, Österreich (Details)
1996 Penz, E.. 1996. Austria and the European Union: Integration or Conflict?. Poster presentation, 27-30 September 1996, Third International Conference on Social Representations and Communication, Aix-en-Provence, Frankreich (Details)

Poster presented at an academic conference or symposium

2013 Gruber, Verena, Schlegelmilch, Bodo B., Penz, Elfriede. 2013. Disentangling Consumers' Preference Functions for Sustainable Products. Society for Consumer Psychology Summer Conference, Honolulu, Vereinigte Staaten/USA, 31.07.-04.08.. (Details)
2012 Stöttinger, Barbara, Penz, Elfriede. 2012. Counterfeiting is not bad, it is just making copies. Consumer and vendor perceptions of counterfeits in Vietnam.. EMAC Annual Conference, Lissabon, Portugal, 22.05.-25.05.2012. (Details)
2008 Penz, Elfriede, Stöttinger, Barbara. 2008. What’s a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures. 34th EIBA Annual Conference, Tallinn, Estland, 11.12.-13.12.2008. (Details)

Habilitation

2007 Penz, Elfriede. 2007. Risk-Related Choice Processes in International Marketing – Explanatory Insights from a Socio-Economic Perspective. Habilitationsschrift, WU. (Details)

Dissertation

2001 Penz, E.. 2001. Is Electronic Money still Part of the Banker's Dream?. Euro Ph.D. Thesis, University of Rome "La Sapienza" (Italy), University of Helsinki (Finland) and I.S.C.T.E. of Lisbon (Portugal) (Details)
  Penz, E.. 2001. Ist Nur Bares Wahres? Soziale Repräsentationen von und Einstellungen zu alten und neueren Zahlungsmitteln, insbesondere der Chipkarte. Dissertation, Universität Wien (Details)

Diploma thesis

1996 Penz, E.. 1996. Österreich und die Europäische Union: Integration oder Konflikt? Soziale Repräsentationen und Identitäten junger ÖsterreicherInnen. Diplomarbeit, Universität Wien (Details)

Unpublished lecture

2005 Stöttinger, B., Penz E.. 2005. The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries. WU Special Forum Interknow Conference (7. November 2005) (Details)

Miscellaneous

2010 Hofmann, Eva, Penz, Elfriede. 2010. D28 Review of anti-counterfeiting initiatives and organisations in Europe. Unpublished EU-Report. (Details)
  Hofmann, Eva, Penz, Elfriede. 2010. D29 Report on current best practice and recommendations. Unpublished EU-Report. (Details)
  Hofmann, Eva, Penz, Elfriede. 2010. D30 Engagement with counterfeiting. Unpublished EU-Report. (Details)
2001 Schlegelmilch, B.B., Penz, E.. 2001. Wissensmanagement: Strategische Herausforderung. Wirtschaftsforum der Führungskräfte (WdF) Magazin, 10-12 (Details)

Projects

2019
INTER-ACT Interactive Consensus-based Development of a Copyright Model Act (2019-2020) (Details)
2017
Collaborative Consumption: Power, Trust, and Cooperation (2017-2020) (Details)
Interactive Consensus-based Development of a Copyright Model Act (2017-2019) (Details)
2013
Ethnic Identity as important influence on consumer decision-making (Details)
2012
Growth and Sustainability - In Contradiction or a Chance? (2012-2013) (Details)
2010
Regional Identity as superior influence on the purchasing decisions for Viennese products (2010-2011) (Details)
2008
Counter (FP7) (2008-2010) (Details)
2000
Knowledge management and organizational learning within multinational companies - research proposal (2000-2000) (Details)