fallback portrait photo

Maria Madlberger

PD Dr. Maria Madlberger
Email:
Contact information and photo taken from and editable at WU Directory.

CV

2002
Phd
2002
Assistant professor at the dempartment of Information Systems
1999
contract assistant professor at the department of retailing and marketing

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2007
Forschungspreis für Top-Publikationen der WU-Wien
2006
WU Kleinprojekte
2005
WU Kleinprojekte
2003
Stephan Koren Preis 2003

Classifications

  • 1138 Information systems (Details)
  • 5306 Business data processing (Details)
  • 5307 Business and management economics (Details)
  • 5315 Commercial science (Details)
  • 5320 Marketing (Details)
  • 5321 Market research (Details)
  • 5354 Business logistics (Details)
  • 5367 Management information systems (Details)

Expertise

  • Channels of Distribution
  • Efficient Consumer Response
  • Electronic Commerce
  • Logistics
  • Supply Chain Management
  • Business Informatics

Activities

Position in scientific committee
  2008 Internationale Tagung Wirtschaftsinformatik 2009 - Track Chair
  2006 Networking and Electronic Commerce Conference - Track Chair
  2006 Networking and Electronic Commerce Conference - program committee
  2005 Networking and Electronic Commerce Conference - program committee
Position in internal habilitation committee
  2005 Habilitationskommission - habilitation committe member
Reviewer for scientific organization
  2004 International Center for Electronic Commerce - Reviewing submissions for the ICEC conference
  2004 HICSS Hawaii International Conference on System Sciences - Reviewing submissions to the HICSS conference
Member of the editorial board
  2007 Electronic Commerce Research Journal - Associate Editor
Reviewer for a scientific journal
  2006 Marketing Science - Reviewing
  2005 Journal of Strategic Information Systems - Reviewing
  2005 Journal of Information Technology - Reviewing
  2005 International Conference on Information Systems (ICIS) - Reviewer for conference submissions
  2005 Informing Science Journal - Reviewing
  2005 Information Resources Management Journal - Reviewer for journal submissions
  2005 European Journal of Information Systems - Reviewer for journal submissions
  2005 Encyclopedia of E-Commerce, E-Government and Mobile Commerce - Reviewer for chapter submissions
  2004 Journal of Organizational Computing and Electronic Commerce - Reviewing journal submissions
  2004 Electronic Markets - Reviewer for journal submissions
Reviewer for an international conference
  2006 Marketing Management Association - Reviewing
  2005 European Conference on Information Systems (ECIS) - R
  2004 Americas Conference on Information Systems - Reviewing

Publications

Book (monograph)

2004 Madlberger, Maria. 2004. Electronic Retailing. Deutscher Universitätsverlag - Gabler Edition Wissenschaft (Details)
2001 Schnedlitz, Peter/Madlberger, Maria/Teller, Christoph/Repe, Siri. 2001. Alternative Kommunikationspolitik für Kinder. Schriftenreihe Handel und Marketing, 33, 72 Seiten, ISBN 3-85475-033-1 (Details)
  Schnedlitz, Peter/Madlberger, Maria/Teller, Christoph/Repe, Siri. 2001. Alternativen des Kindermarketing für Nesquik. Schriftenreihe Handel und Marketing, 33, Wien: Eigenverlag (Details)
  Schnedlitz, Peter/Madlberger, Maria/Teller, Christoph/Ederer, Hans Christoph/Raudaschl, Georg. 2001. Hauszustellung von Lebensmitteln. Schriftenreihe Handel und Marketing, 32, 52 Seiten, Wien: Eigenverlag, ISBN 3-85475-032-3 (Details)
  Madlberger, Maria/Schnedlitz, Peter. 2001. Zukunftschancen für Mehrweggebinde. Schriftenreihe Handel und Marketing, 31, Eigenverlag Institut für Absatzwirtschaft, Abteilung Handel und Marketing (Details)
1999 Schnedlitz, Peter / Madlberger, Maria. 1999. Entwicklungstendenzen im Ladenbau aus der Sicht des Handels. Schriftenreihe Handel und Marketing, 23, Eigenverlag Institut für Absatzwirtschaft, Abteilung Handel und Marketing (Details)

Journal article

2009 Madlberger, Maria. 2009. What Drives Firms to Engage in Interorganizational Information Sharing in Supply Chain Management?. International Journal of E-Collaboration 5 (2): 18-42. (Details)
2007 Hansen, Hans Robert, Knotzer, Nicolas, Madlberger, Maria. 2007. Empfehlungssysteme zur Verkaufsberatung im Internet – State of the Art und Konsumentenakzeptanz (Recommender Systems for Sales Advice – State of the Art and Consumer Acceptance). Wirtschaftsinformatik (formerly: Angewandte Informatik) 49 - . (Details)
  Zumpe, Sabine, Madlberger, Maria. 2007. Serving Online Customers Better in the Tourism Industry. Information Age 48-52. (Details)
2006 Madlberger, Maria. 2006. Exogenous and Endogenous Antecedents of Online Shopping in a Multi-Channel Environment: Evidence from a Catalog Retailer in the German-Speaking World. Journal of Electronic Commerce in Organizations 4 (4): 29-52. (Details)
2001 Maria, Madlberger/Kotzab, Herbert. 2001. European Retailing in E-Transition? An Empirical Evaluation of Web-based Retailing - Indications from Austria. International Journal of Physical Distribution & Logistics Management, 31, 6 (Details)
  Madlberger, Maria/Kotzab, Herbert. 2001. State of the Art of Electronic Retailing in Austria. EM-Electronic Markets, 11, 1, 01/2001 (Details)
2000 Schnedlitz, Peter/Madlberger, Maria. 2000. Entwicklungstendenzen im Ladenbau aus der Sicht des Handels. Eine empirische Untersuchung. Transfer. Werbeforschung und Praxis, Heft 4/2000, 32-36 (Details)
1999 Schnedlitz, Peter/Madlberger, Maria. 1999. Entwicklungstendenzen des Ladenbaues im Handel. Eine empirische Erhebung in Österreich, Deutschland und der Schweiz. Akademija MM Slovenska znanstvena revija za trzenje, Nr. 5/99, S. 21-32 (Details)

Chapter in edited volume

2008 Madlberger, Maria. 2008. Online Shopping and Catalog Shopping: Exogenous and Endogenous Antecedents of Consumers’ Channel Choice. In Web Technologies for Commerce and Services Online, Hrsg. Mehdi Khosrow-Pour, - . Hershey, PA, USA: IGI Global. (Details)
2007 Hansen, Hans Robert, Madlberger, Maria. 2007. Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel (Relations between the Internet Channel and other Marketing Channels in Retailing). In Handbuch Multi-Channel-Marketing, Hrsg. B. W. Wirtz, - . Wiesbaden: Gabler. (Details)
2006 Haghirian, Parissa, Madlberger, Maria. 2006. Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan. In Global Mobile Commerce: Strategies, Implementation and Case Studies, Hrsg. Huang, Huang; Wang, Y.L.; Day, John, - . : -. (Details)
2004 Hansen, H.R., Madlberger, M., Treiblmaier, H., Knotzer, N., Arami, M.,. 2004. Aktuelle Forschungsfragen im B2C E-Commerce. Jahrbuch Handelsforschung 20 (Details)
  Madlberger, Maria. 2004. Application of Internet-based marketing instruments by multi-channel retailers. A web site analysis in the US and the UK. In: Krishnamurthy, Sandeep: Contemporary Research in E-Marketing, Volume 1 (Details)
2002 Schnedlitz, Peter/Madlberger, Maria. 2002. Multi-Channel-Retailing: Herausforderungen an die Logistik durch Hauszustellung. In: Ahlert, Dieter/Olbrich, Rainer/Schröder, Hendrik (Hrsg.): Jahrbuch Handelsmanagement 2002. 317-334, Deutscher Fachverlag (Details)
  Madlberger, Maria/Schnedlitz, Peter. 2002. Pfandflaschen als betriebswirtschaftliches Problem vor dem Hintergrund der Wertschöpfungsdiskussion von Industrie und Handel. In: Trommsdorff, Volker (Hrsg.): Handelsforschung 2001/02, Köln: BBE-Verlag (Details)
2001 Madlberger, Maria/Kotzab, Herbert. 2001. www.stationaererhandelgoesinternet.at - Ergebnisse einer empirischen Bestandsaufnahme. In: Sebastian, Hans-Jürgen/Grünert, Tore (Hrsg.): Logistik Management. Supply Chain Management und e-Business, Stuttgart et.al.: B.G. Teubner (Details)

Contribution to conference proceedings

2009 Madlberger, Maria. 2009. A Model of Antecedents of RFID Adoption Intention in the Supply Chain. In Proceedings of the 42nd Hawaii International Conference on System Sciences, Hrsg. Ralph H. Sprague Jr., .-.. Los Alamitos, CA: IEEE Computer Society Press. (Details)
  Madlberger, Maria, Roztocki, Narcyz. 2009. Cross-Organizational and Cross-Border IS/IT Collaboration: A Literature Review. In Proceedings of the 14th Americas Conference on Information Systems, Hrsg. ., .-.. .: (Details)
  Madlberger, Maria, Narcyz, Roztocki. 2009. Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study. In Proceedings of the 42nd Hawaii International Conference on System Sciences, Hrsg. R. Spague, .-.. Los Alamitos, CA: IEEE Computer Society Press. (Details)
2008 Madlberger, Maria. 2008. Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren. In Proceedings of the Multikonferenz Wirtschaftsinformatik (MWKI), Hrsg. , - . Munich: (Details)
  Madlberger, Maria. 2008. Interorganizational Collaboration in Supply Chain Management: What Drives Firms to Share Information with Their Trading Partners?. In Proceedings of the 41st Hawaii International Conference on System Sciences, Hrsg. Ralph H. Sprague Jr., - . Waikoloa, Hawaii, USA: (Details)
  Haghirian, Parissa, Madlberger, Maria, Inoue, Akihiro. 2008. Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes . In Proceedings of the 41st Hawaii International Conference on System Sciences, Hrsg. Ralph H. Sprague Jr., - . Waikoloa, Hawaii, USA: (Details)
2007 Zumpe, Sabine, Madlberger, Maria. 2007. A Transaction-Based Framework for Business Models in Electronic Commerce. In Proceedings of the Pacific Asia Conference on Information Systems, Hrsg. , - . Auckland, New Zealand: (Details)
  Knotzer, Nicolas, Madlberger, Maria. 2007. Consumers' Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking . In Proceedings of the 40th Hawaii International Conference on System Sciences, Hrsg. , - . Hawaii, USA: (Details)
2006 Haghirian, Parissa, Madlberger, Maria, Inohue, Akihiro. 2006. Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison. In Proceedings of the 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference, Hrsg. , - . Seoul, Korea: (Details)
  Haghirian, Parissa, Madlberger, Maria. 2006. Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students. In Proceedings of the 14th European Conference on Information Systems , Hrsg. , - . Göteborg, Schweden: (Details)
  Madlberger, Maria. 2006. Strategic and Operational Benefits of B2B Data Exchange Technologies in Supply Chain Management. In Proceedings of the Information Resources Management Conference, Hrsg. IRMA, - . Washington, USA: (Details)
  Madlberger, Maria. 2006. Strategic and Operational Performance of Interorganizational Information Sharing. In Proceedings of the Marketing Management Association Spring Conference, Hrsg. Marketing Management Association (MMA), - . Chicago, USA: (Details)
2005 Madlberger, M.. 2005. A Model of Antecedents of Inter-Organizational Information Sharing. Networking and Electronic Commerce Research Conference (NAEC) 2005 Proceedings, Riva del Garda, Italy, October 2005. (Details)
  Haghirian, P., Madlberger, M.. 2005. Consumer Attitude Toward Advertising Via Mobile Devices ¿ An Empirical Investigation Among Austrian Users. Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005. (Details)
  Haghirian, P., Madlberger, M., Tanuskova, A.. 2005. Increasing Advertising Value of Mobile Marketing ¿ An Empirical Study of Antecedents. Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS), January 2005, Hawaii. (Details)
  Madlberger, M., Sester, A.. 2005. The Last Mile in an Electronic Commerce Business Model - Service Expectations of Austrian Online Shoppers. In: Proceedings of the 13th European Conference on Information Systems (Details)
  Madlberger, Maria, Sester, Antje,. 2005. The Last Mile in an Electronic Commerce Business Model - Service Expectations of Austrian Online Shoppers. Proceeding of the 13th European Conference on Information Systems, May 26-28, Regensburg, Germany, May, (Details)
2004 Treiblmaier, Horst, Madlberger, Maria, Knotzer, Nicolas, Pollach, Irene. 2004. Evaluating Personalization and Customization from an Ethical Point of View: An Empirical Study. In Hawaii Conference on System Sciences, Hrsg. HICSS, - . Big Island, Hawaii: (Details)
  Hansen, Hans Robert, Madlberger, Maria, Treiblmaier, Horst, Knotzer, Nicolas, Arami, Mitra. 2004. Aktuelle Forschungsfragen im B2C-E-Commerce (Current Research Issues in B2C E-Commerce) . In Handelsforschung 2004, Hrsg. V. Trommsdorff, - . Köln: BBE Verlag. (Details)
  Treiblmaier, Horst, Madlberger, Maria, Knotzer, Nicolas, Pollach, Irene. 2004. Evaluating Personalization and Customization from an Ethical Point of View: An Empirical Study. Proceedings of the Hawaii International Conference on System Sciences, 5-8 January 2004, Island of Hawaii, USA (Details)
  Arami, M., Treiblmaier, H., Pinterits, A., Madlberger, M.. 2004. Information Privacy Concerns and E-Commerce: An Empirical Investigation. Proceedings of AMCIS 2004 Americas Conference on Information Systems, New York, U.S.A., August (Details)
  Arami, Mitra, Treiblmaier, Horst, Pinterits, Andreas, Madlberger, Maria. 2004. Information Privacy Concerns and E-Commerce: An Empirical Investigation. Proceedings of the Tenth Americas Conference on Information Systems, New York, New York, August (Details)
  Madlberger, Maria. 2004. Strategies and Business Models in Electronic Retailing: Indications from the U.S. and the UK. Proceedings of the International Conference on Electronic Commerce, Delft, Netherlands (Details)
2003 Treiblmaier, H., Madlberger, M., Brandtweiner, R., Pollach, I.. 2003. Eco-labeling - An Adequate Means of Assessing a Company's Environmental Strategies?. In: Beriatos, E., Brebbia, C. A., Kungolos, A. G. (eds.): Sustainable Planning and Development 2003. The Sustainable World, Vol. 6, Ashurst: WIT Press (Details)
  Treiblmaier, Horst, Madlberger, Maria, Brandtweiner, Horst, Pollach, Irene. 2003. Eco-Labelling - an Adequate Means of Assessing a Company's Environmental Strategies?. Proceedings of the Sustainable Planning & Development Conference, October 1-3, 2003, Skiathos, Greece (Details)
  Madlberger, Maria. 2003. Internet marketing by electronic retailers: An empirical evaluation of online shops in the US, UK, and Austria. Proceedings of the 6th International Conference on Electronic Commerce Research, Dallas, USA (Details)
  Treiblmaier, H., Simhandl, G., Madlberger, M.. 2003. Mobile Technologies in the Health Care Sector: Assessing the Potentials of Ambient Intelligence in the Public Health System. E-COMM-LINE 2003, Bucharest, Romania (Details)
  Treiblmaier, Horst, Simhandl, Georg, Madlberger, Maria. 2003. Mobile Technologies in the Health Care Sector: Assessing the Potentials of Ambient Intelligence in the Public Health System. Proceedings of the E-COMM-LINE 2003 Conference, September 24 and 25, 2003, Bucharest, Romania (Details)
2001 Kotzab, Herbert/Madlberger, Maria/Alvarado, Ursula. 2001. Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response. In: Ortega Martinez, Enrique/González, Ruiz, Ladislao/Pérez del Campo, Enrique (Hrsg.): IV Forum International sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner (Details)

Paper presented at an academic conference or symposium

2009 Madlberger, Maria. 2009. A Model of Antecedents of RFID Adoption Intention in the Supply Chain. 42nd Hawaii International Conference on System Sciences (HICSS-42), Waikoloa, Hawaii, USA, Vereinigte Staaten/USA, 06.01.-08.01.. (Details)
  Madlberger, Maria. Forthcoming. “Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study. 42nd Hawaii International Conference on System Sciences (HICSS-42), Waikoloa, Hawaii, USA, Vereinigte Staaten/USA, 06.01.-08.01.. (Details)
2008 Madlberger, Maria. 2008. Einsatz von RFID im Supply Chain Management: Eine empirische Analyse der Einflussfaktoren. Multikonferenz Wirtschaftsinformatik (MWKI), München, Deutschland, 26.02-28.02.. (Details)
  Madlberger, Maria. 2008. Interorganizational Collaboration in Supply Chain Management: What Drives Firms to Share Information with Their Trading Partners?. 41st Hawaii International Conference on System Sciences (HICSS-41), Waikoloa, Hawaii, USA, Vereinigte Staaten/USA, 08.01.-10.01.. (Details)
  Madlberger, Maria. 2008. Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes . 41st Hawaii International Conference on System Sciences (HICSS-41), Waikoloa, Hawaii, USA, Vereinigte Staaten/USA, 08.01.-10.01.. (Details)
2007 Knotzer, Nicolas, Madlberger, Maria. 2007. Consumers' Interest in Personalized Recommendations: The Role of Product-Involvement and Opinion Seeking . 40th Hawaii International Conference on System Sciences (HICSS), Waikoloa, Hawaii, Vereinigte Staaten/USA, Jänner 2007. (Details)
2006 Haghirian, Parissa, Madlberger, Maria, Inohue, Akihiro. 2006. Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison. 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference, Seoul, Süd-Korea, Juli 2006. (Details)
  Haghirian, Parissa, Madlberger, Maria. 2006. Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students. 14th European Conference on Information Systems, Göteborg, Schweden, Juni 2006. (Details)
  Madlberger, Maria. 2006. Strategic and Operational Benefits of B2B Data Exchange Technologies in Supply Chain Management. Information Resources Management Conference , Washington, Vereinigte Staaten/USA, Mai 2006. (Details)
  Madlberger, Maria. 2006. Strategic and Operational Performance of Interorganizational Information Sharing. Marketing Management Association Spring Conference, Chicago, Vereinigte Staaten/USA, März 2006. (Details)
  Floh, Arne, Madlberger, Maria. 2006. Measuring the antecedents of impulsive buying behavior on the WWW. ACR North American Conference, Orlando, Florida, Vereinigte Staaten/USA, Sep 28 - Oct 1. (Details)
2005 Madlberger, M.. 2005. A Model of Antecedents of Inter-Organizational Information Sharing. Networking and Electronic Commerce Research Conference (NAEC) 2005 Proceedings, Riva del Garda, Italy, October 2005. (Details)
  Haghirian, P., Madlbegrer, M.. 2005. Consumer Attitude Toward Advertising Via Mobile Devices ¿ An Empirical Investigation Among Austrian Users. Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005. (Details)
  Madlberger, Maria, Sester, Antje,. 2005. The Last Mile in an Electronic Commerce Business Model - Service Expectations of Austrian Online Shoppers. Proceeding of the 13th European Conference on Information Systems, May 26-28, Regensburg, Germany, May, (Details)
  Madlberger, M.. 2005. The Last Mile in an Electronic Commerce Business Model ¿ Service Expectations of Austrian Online Shoppers. Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005. (Details)
2004 Madlberger, Maria. 2004. Electronic Commerce und Marketing im Internet. Vortrag im Rahmen der Seminarreihe Strategisches Marketing-Managemet, Johannes Kepler Universität, Linz, 6. Mai (Details)
  Arami, M., Treiblmaier, H., Pinterits, A., Madlberger, M.. 2004. Information Privacy Concerns and E-Commerce: An Empirical Investigation. Proceedings of AMCIS 2004 Americas Conference on Information Systems, New York, U.S.A., August (Details)
  Arami, Mitra, Treiblmaier, Horst, Pinterits, Andreas, Madlberger, Maria. 2004. Information Privacy Concerns and E-Commerce: An Empirical Investigation. Presentation at the Tenth Americas Conference on Information Systems, New York, New York, August 6-8 (Details)
  Madlberger, Maria. 2004. Strategies and Business Models in Electronic Retailing: Indications from the U.S. and the UK. Presentation at the International Conference on Electronic Commerce, Delft, Netherlands, October 25-27 (Details)
2003 Madlberger, Maria. 2003. Collaborative Business - IT aus der Gesamtsicht. Präsentation bei der Seminarreihe 'Collaborative Business', 27. November 2003, Wirtschaftsuniversität Wien (Details)
  Madlberger, Maria. 2003. Internet marketing by electronic retailers: An empirical evaluation of online shops in the US, UK, and Austria. Presentation at the 6th International Conference on Electronic Commerce Research, Dallas, USA (Details)
2001 Madlberger, Maria/Kotzab, Herbert/Alvarado, Ursula. 2001. Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumer Response. Präsentation auf der Tagung IV Forum International sobre Las Ciencias, las Téchnicas y el Arte Aplicadas al Marketing, 28. - 30. November 2001, Madrid, B.G. Teubner (Details)
  Madlberger, Maria/Kotzab, Herbert. 2001. www.stationaererhandelgoesinternet.at - Ergebnisse einer empirischen Bestandsaufnahme. Präsentation auf der Tagung Logistikmanagement LM01, 12. bis 14. September 2001, Aachen (Details)
2000 Madlberger, Maria/Kotzab, Herbert. 2000. E-tailing in Austria. Präsentation auf der Tagung 4th Annual Conference Tulane Consortium for Supply Chain Management, Tulane University, A.B. Freemann School of Business, 2. Dezember 2000, New Orleans (Details)

Research report, expert opinion

2001 Schnedlitz, Peter / Madlberger, Maria (in Kooperation mit key account). 2001. Zukunftschancen für Mehrweggebinde. Wiss. Studie im Auftrag von Brau Union, Coca-Cola und Römerquelle. Schriftenreihe Handel und Marketing, 31, 78 Seiten, ISBN 3-85475-031-5 (Details)
1999 Schnedlitz, Peter, Madlberger, Maria, Haller, Thomas. 1999. Entwicklungstendenzen im Ladenbau aus der Sicht des Handels. Im Auftrag der GBI-Gesellschaft des Bundes für industriepolitische Maßnahmen, Schriftenreihe Handel und Marketing, 22, 78 Seiten, ISBN 3-85475-020-4 (Details)

Encyclopedia article

2006 Madlberger, M.. 2006. Multi-Channel Retailing in B2C E-Commerce. Khosrow-Pour, M. (ed.) Encyclopedia of E-Commerce, E-Government, and Mobile Commerce. (Details)

Habilitation

2009 Madlberger, Maria. Forthcoming. The Interorganizational Information Flow. Interorganizational Systems and Collaboration in the Supply Chain. Habilitationsschrift, Wirtschaftsuniversität Wien. (Details)

Dissertation

2002 Madlberger, Maria. 2002. Internetbasierte Marketinginstrumente und Marktforschungsmethoden für Electronic Retailing. Dissertation an der Wirtschaftsuniversität Wien (Details)

Diploma thesis

1998 Madlberger, Maria. 1998. Kritische Beurteilung traditioneller und neuerer Konzepte der Kostenrechnung für die Erfassung und Bewertung von Logistikkosten und -leistungen. Diplomarbeit an der Wirtschaftsuniversität Wien (Details)

Magazine/newspaper article

2001 Madlberger, Maria. 2001. E-Commerce und Demand Side ECR - das wird spannend. Key Account, Heft 13/2001 (Details)
  Madlberger, Maria. 2001. Von der Vision zur Umsetzung. Key Account, Heft 11/2001 (Details)
  Madlberger, Maria. 2001. What´s New, Supply Side. Key Account, Heft 12/2001 (Details)
2000 Madlberger, Maria. 2000. Was gefällt an Promotions?. Cash, Heft 4/2000, S. 144 (Details)

Unpublished lecture

2004 Madlberger, Maria. 2004. Organization Design and Information Management - Information Systems. Vortrag im Rahmen des Executive MBA in International Supply Chain Management, Wien, 22. Juli (Details)

Projects

2006
Inter-Organizational Information Sharing (Details)
2005
IT support of procurement: measuring efficiency of different ERP components by empirical process analysis (2005-2006) (Details)
1999
Electronic commerce and its consequences for stationary retailers (1999-2001) (Details)