portrait photo

Bodo B. Schlegelmilch

o.Univ.Prof. Bodo B. Schlegelmilch Ph.D., D.Litt., Ph.D. (hon)
Telephone:
+43 1 31336 5099
Email:
Contact information and photo taken from and editable at WU Directory.

CV

since 2018
Chair: AMBA [Association of MBAs]
2004-2015
Founding Dean: WU Executive Academy
since 1997
Chair

Researcher Identifier

Awards and Honors

2018
Among the Most Prolific Authors of International Marketing Articles (No. 12) during 1995 - 2015; analysis published in Advances in Global Marketing, 2018
Chair - Association of MBAs [AMBA]
Fellow - Academy of International Business
2014
Board of Governors, Academy of Marketing Science, USA.
Board of Trustees, Association of MBAs [AMBA],
2013-2018
Various WU Best Paper Awards
2011
Doctor of Philosophy, Ph.D. (hon.) - Thammasat University, Bangkok
2010
Distinguished Fellow - Academy of Marketing Science
Position offered as Executive Dean, Henley Business School, University of Reading
2009-2014
Among strongest researchers (lifetime achievements) in business administration, and among Top 5 in Marketing, in Germany, Austria and Switzerland in three consecutive analyses (Handelsblatt, 2009, 2012 and 2014).
2007-2010
Chair and member of the Academy of International Business - Best Paper Award Committee
2006
Best CEMS Course of the Year 2006 (among more than 100 courses in 17 CEMS Universities)
2003
Nomination for McKinsey/Strategic Management Society Best Conference Paper: International Conference of the Strategic Management Society, Baltimore, U.S.
Top Three Contributor to the International Marketing Review between 1992-2002: Journal of International Marketing, Vol. 11, No. 1
2002
Nomination for McKinsey/Strategic Management Society Best Conference Paper: International Conference of the Strategic Management Society, Paris, France
Special Session Award: American Marketing Association (AMA) Winter Eduactors`Conference, Chicago, U.S.
2001
Overseas Assessor: U.K. Research Evaluation Exercise
2000-2003
Editor-in-Chief: Journal of International Marketing
2000
Outstanding Teaching Award, International MBA, WU Wien and University of South Carolina (1999 and 2000)
University of Wales, Swansea, U.K. (Honorary Research Fellow, 2000 to date)
1999
Listed in Who`s Who in International Business Education and Research: Edward Elgar Publishing
1998
Citation of Excellence Award: International Marketing Review
Highly Commended Award: International Marketing Review
1997
Citation of Excellence Award: Journal of Marketing Practice: Applied Marketing Science
Highly Commended Award: The International Journal of Bank Marketing
Top Fifteen Contributors to International Marketing Literature: Top 20 Journals between 1987-1993: Journal of Teaching in International Business, Vol. 8, No. 3
1996
Reviewer of the Year Award: Journal of Business Research
1995
Position offered as Chair of International Management, University of St. Gallen
Position offered as Chair of Marketing, University Dortmund
Position offered as Dean of Social Sciences, Witten-Herdecke University
1994
Hans B. Thorelly Best Paper Award: Journal of International Marketing
1993
Co-author of Best Doctoral Paper Award: U.K. Marketing Education Group Conference
1992
Best Marketing Research Paper Award: U.K. Marketing Education Group Conference
1991
Second prize for Best Competitive Paper: U.K Marketing Education Group Conference
1990
Fellow, Chartered Institute of Marketing

Classifications

Expertise

  • Corporate Social Responsibility
  • Innovation in International Organisations
  • International Marketing Strategy

Activities

Position in jury, advisory board, curatorship
  since 2014 Board of Trustees, Association of MBAs
  since 2014 Board of Governors, Academy of Marketing Science
  since 2012 Advisory Board, Thammasat University Business School
  since 2011 Advisory Board, Strathclyde University Business School
  since 1998 American Chamber of Commerce (AMCHAM) - Executive Board
Membership in scientific association
  since 2000 European Marketing Academy
  since 2000 American Marketing Association
  since 2000 Academy of Marketing Science - Distinguished Fellow
  since 2000 Academy of International Business
  1990 Chartered Institute of Marketing - Fellow
Editor of a scientific journal
  2004-2006 European Business Forum - Academic Editor
  2000-2003 Journal of Interantional Marketing - Editor-in-Chief
Reviewer for a scientific journal
  since 2012 Long Range Planning - International Journal of Strategic Management - Editorial Board
  since 2012 European Journal of International Management - Editorial Board
  since 2005 Thexis - Editorial Board
  since 2004 Marketing - Zeitschrift für Forschung und Praxis - Herausgeberbeirat
  since 2004 International Quarterly Journal of Marketing - Editorial Board
  since 2002 Journal of Marketing - Editorial Board
  since 2000 Transfer - Werbeforschung & Praxis - Editorial Board
  since 2000 Marketing - Zeitschrift für Forschung und praxis - Advisory Board
  since 2000 Journal of Marketing Management - Editorial Board
  since 2000 Journal für Betriebswirtschaft - Editorial Board
  since 2000 International Marketing Review - Editorial Board
  since 2000 International Management Review
  since 2000 Business Research - Advisory Board
  since 2000 AMS Review
  since 1999 Journal of Strategic Marketing - Editorial Board
  1999-2005 International Journal of Management Reviews - Editorial Board
  1998-2005 Transfer - Werbeforschung und Praxis - Herausgeberbeirat
  1998-2005 Journal of Marketing Management - Regional Editor
  1998-2001 Journal of International Business Studies - Editorial Board
  1998-2005 International Marketing Review - Editorial Board
  1996-1999 International Journal of Research in Marketing - IJRM - Book Review Editor and Member of the Editorial Board
  1996-2001 International Journal of Research in Marketing - Editorial Board
  1995-2004 Journal of Teaching in International Business - Editorial Board
  since 1995 Journal of Business Research - Editorial Board
  1995-2005 Journal of Business Research - Editorial Board
  1993-1998 Journal of Euro-Marketing - Editorial Board
Organization scientific meeting (Conference etc.)
  2015 Euopean Marketing Academy - Regional Conference - Co-Chair
  2015 CIMaR - Consortium for International Marketing Research - Co-Chair
  1998 Academy of International Business - Co-Chair: Organizing Committee
Research and Teaching Stay
  since 2015 University St. Gallen - Visiting Professor
  since 2012 Sun Yat-sen University - Visiting Professor
  since 2012 ISB - Indian School of Buiness - Visiting Professor
  2010-2011 Indian Institute of Management, Bangalore - Visiting Professor
  2007-2010 University of Leeds Business School - Professor of International Marketing & Management (part time)
  since 2003 Thammasat Business School - Visiting Professor
  since 1999 University of Minnesota, Carlson School of Buiness - Adjunct Professor of International Business

Publications

Book (monograph)

2016 Schlegelmilch, Bodo B. 2016. Global Marketing Strategy - An Executive Digest. Springer International Publishing Switzerland (249 pages): Springer. (Details)
2012 Rudolph, T., Schlegelmilch, Bodo B., Bauer, A., Franch, J., Meise, J.N.. 2012. Diversity in European Marketing. Wiesbaden: Springer. (Details)
2010 Ambos, Björn, Schlegelmilch, Bodo B.. 2010. The New Role of Regional Management. Basingstoke: Palgrave Macmillan. open access (Details)
2002 Keegan, W.J., Schlegelmilch, Bodo B., Stöttinger, Barbara. 2002. Globales Marketing-Management. Eine europäische Perspektive. München: Oldenbourg. (Details)
  Diamantopoulos, Adamantios, Schlegelmilch, Bodo B.. 2002. Taking the Fear out of Data Analysis. 3rd edition. London: The Dryden Press. (Details)
2001 Kreuz, Peter, Schlegelmilch, Bodo B.. 2001. Customer Relationship Management im Internet: Grundlagen und Werkzeuge für Manager. Norderstedt: Norderstedt Verlag. (Details)
  Keegan, W. J., Schlegelmilch, Bodo B.. 2001. Global Marketing Management: A European Perspective. Essex: Financial Times / Prentice Hall. (Details)
1998 Schlegelmilch, Bodo B.. 1998. Marketing Ethics: An International Perspective. London: International Thomson Publishing. (Details)
1989 Hendel, A., Linn, S., Schlegelmilch, Bodo B., Vestring, T.. 1989. Die besten Business Schools der USA: Der Weg zum Master of Business Administration (MBA). Frankfurt: Campus Verlag. (Details)

Journal article

2019 Schlegelmilch, Bodo B., Simbrunner, Philipp. 2019. Moral licensing and moral cleansing applied to company-NGO collaborations in an online context. Journal of Business Research. 95 544-552. (Details)
2018 Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2018. Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. open access (Details)
  Zablocki, Agniezska, Schlegelmilch, Bodo B., Houston, Michael J. 2018. How Valence, Volume and Variance of Online Reviews influence Brand Attitudes. Academy of Marketing Science Review (Online). (Details)
  Prange, Christiane, Schlegelmilch, Bodo B. 2018. Managing Innovation Delemmas - The Cube Solutions. Business Horizons. 309-322. (Details)
  Reto, Felix, Hinsch, Chris, Rauschnabel, Philipp A., Schlegelmilch, Bodo B. 2018. Religiousness and Environmental Concern: A Multi-Level and Multi-Country Analysis of the Role of Indulgence and Life-Satisfaction. Journal of Business Research. 91 304-312. (Details)
  Simmons, Jr.,, James Michael, Crittenden, Victoria L., Schlegelmilch, Bodo B. 2018. The Global Reporting Initiative: Do Application Levels Matter? Social Responsibility Journal (Details)
2017 Gineikiene, Justina, Schlegelmilch, Bodo B., Auruskeviciene, V. 2017. "Ours" or "Theirs"? Psychological Ownership and Domestic Products Preferences. Journal of Business Research 72 (March), 93-103. (Details)
  Awanis, Sandra, Schlegelmilch, Bodo B., Chi Cui, Charles. 2017. Asia’s Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies JIBS, , 964-991. open access (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Moral Licensing: A Culture-Moderated Meta-Analysis Management Review Quarterly. Management Review Quarterly, 67 (4), 201-225. open access (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation and Engagement with Social Networking Sites: A Cross-cultural Study in Austria, China and Uruguay. Journal of Business Research, 80, 155-163. (Details)
  Simbrunner, Philipp, Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation: The Role of Culture and its Marketing Applications. Transfer. Werbeforschung & Praxis, 63 (1), 17-21. (Details)
2016 Schlegelmilch, Bodo B., Khan, M.M., Hair, Jr. J.F. 2016. Halal Endorsements: Stirring Controversy or Gaining New Customers? International Marketing Review, 33 (1), 1-32. (Details)
  Szöcs, Ilona, Schlegelmilch, Bodo B., Rusch, Thomas, Shamma, Hamed M. 2016. Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation. Journal of the Academy of Marketing Science, 44 (3), 376-396. open access (Details)
  Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta. 2016. Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24 (2), 80-99. open access (Details)
  Prange, C., Schlegelmilch, Bodo B. 2016. Towards a Balanced View of Innovations. Management Decision, 54 (2), 441-454. (Details)
  Mitchell, Vince V.-W., Schlegelmilch, Bodo B., Mone, S.-D. 2016. Why should I attend? The Value of Business Networking Events. Industrial Marketing Management, 52 (1), 100-108. (Details)
2015 Rauschnabel, P.A., Herz, M., Schlegelmilch, Bodo B., Ivens, B.S. 2015. Brands and Religious Labels: A Spillover Perspective. Journal of Marketing Management, 31 (11-12), 1285-1309. (Details)
  Gruber, Verena, Kaliauer, Magdalena, Schlegelmilch, Bodo B. 2015. Improving the Effectiveness and Credibility of Corporate Social-Responsibility Messaging: An Austrian Model Identifies Influential CSR Content and Communication Channels. Journal of Advertising Research, , 1-15. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2015. MNEs' Regional Headquarters and their CSR Agenda in the African Context. International Marketing Review, 32 (5), 576-602. (Details)
  Mitchell, Vince, Petrovici, Dan, Schlegelmilch, Bodo B., Szöcs, Ilona. 2015. The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes. Electronic Commerce Research and Applications (ECRA), 14 (2), 95-103. (Details)
2014 Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick, Gruber, Verena. 2014. Consumers' Perceptions of Corporate Social Responsibility - Scale Development and Validation. Journal of Business Ethics, 124 (1), 101-115. (Details)
  Diamantopoulos, Adamantios, Ring, A., Schlegelmilch, Bodo B., Doberer, E. 2014. Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance. Journal of International Marketing, 22 (1), 39-61. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2014. How Techniques of Neutralization Legitimize Norm-and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics, 121 (1), 29-45. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J. 2014. Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information. Psychology & Marketing, 31 (6), 440-450. (Details)
2013 Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B. 2013. Conceptualizing Consumers’ Experiences of Product-Harm Crisis. Journal of Consumer Marketing, 30 (2), 112-120. (Details)
  Murphy, Patrick E., Schlegelmilch, Bodo B. 2013. Corporate Social Responsibility and Corporate Social Irresponsibility: Introduction to a Special Topic Section. Journal of Business Research, 66 (10), 1807-1813. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick. 2013. CSR Practices and Consumer Perceptions. Journal of Business Research 66 (10): 1839-1851. open access (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2013. Integration and Exchange: How Executive MBA Students Envision Ethics Education. Journal of Marketing Education, 35 (2), 95-106. (Details)
  Graf, Michael, Schlegelmilch, Bodo B., Mudambi, S., Tallman, S.. 2013. Outsourcing of Customer Relationship Management: Implications for Customer Satisfaction. Journal of Strategic Marketing 21 (1): 68-81. (Details)
2012 Robson, M.J., Schlegelmilch, Bodo B., Bojkowszky, Brigitte. 2012. Resource Deployment Stability and Performance in International research-and-Development Alliances: A Self-Determination Theory Explanation. Journal of International Marketing 20 (1): 1-18. (Details)
2011 Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Journal of Business Ethics 104 (4): 449-460. open access (Details)
  Schlegelmilch, Bodo B.. 2011. Commentary on "Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory". Academy of Marketing Science Review (Online) 1 (2): 85-89. (Details)
  Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, Dayananda. 2011. The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives. International Marketing Review 28 (5): 508-524. (Details)
  Schlegelmilch, Bodo B., Thomas, H.. 2011. The MBA in 2020: Will there still be one?. Journal of Management Development 30 (5): 474-482. (Details)
  Nell, Phillip C. and Ambos, Björn and Schlegelmilch, Bodo B. 2011. The MNC as an Externally Embedded Organization: An Investigation of Embeddedness Overlap in Local Subsidiary Networks. Journal of World Business 46 (4): S. 497-505. open access (Details)
2010 Schlegelmilch, Bodo B., Öberseder, Magdalena. 2010. Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics 93 (1): 1-19. (Details)
  Prange, Christiane, Schlegelmilch, Bodo B.. 2010. Heading for the Next Innovation Archetype?. Journal of Business Strategy 31 (2): 46-55. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "Ethik im Marketing: Themen, Entwicklungen und Perspektiven". Marketing. Zeitschrift für Forschung und Praxis (ZFP) 32 (1): 53-64. (Details)
2009 Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2009. Evolution of Organizational Structure and Capabilities in the Internationalization of Banks: The Case of Unicredit Group in CEE. Long Range Planning 42 (5-6): 633-653. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B.. 2009. Managing Knowledge in International Consulting Firms. Journal of Knowledge Management 13 (6): 491-508. (Details)
  Mitchell, Vincent-Wayne, Balabanis, George, Schlegelmilch, Bodo B., Cornwell, Bettina T.. 2009. Measuring Unethical Consumer Behavior Across Four Countries. Journal of Business Ethics 88 (2): 395-412. (Details)
  Lehrer, M., Schlegelmilch, Bodo B., Behnam, M.. 2009. Competitive Advantage from Exposure to Multiple National Environments: The Induced Internationalization of "Born-Multidomestic" Firms. European Journal of International Management 3 (1): 52-110. (Details)
  Penz, Elfriede, Schlegelmilch, Bodo B., Stöttinger, Barbara. 2009. Voluntary purchase of counterfeit products: empirical evidence from four countries. Journal of International Consumer Marketing 21 (1): 67-84. (Details)
  Prange, Christiane and Schlegelmilch, Bodo B. 2009. The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploration Dilemma. Business Research (früher: BuR - Business Research) 2 (2), 215-240. open access (Details)
2008 Ambos, Björn, Schlegelmilch, Bodo B.. 2008. Innovation in Multinational firms: Does Cultural Fit Enhance Performance?. Management International Review (MIR) 48 (2): 189-206. (Details)
  Pitt, Leyland, Schlegelmilch, Bodo B.. 2008. Juggling Janus - strategy for general managers in an age of paradoxical trends. Journal of General Management 33 (3): 67-82. (Details)
2007 Ambos, Björn, Schlegelmilch, Bodo B.. 2007. Innovation and control in the multinational firm: A comparison of political and contingency approaches. Strategic Management Journal 28 (5): 473-486. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2007. Ethical Issues in Global Supply Chains: Converging Interests or Insoluble Contradictions. Symphonya - Emerging Issues on Management 2 (1), 12-23. (Details)
2006 Ambos, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Learning from Foreign Subsidiaries: An Empirical Investigation of Headquarters´Benefits from Reverse Knowledge Transfers. International Business Review 15 (4): 294-312. (Details)
  Morgan, Neil A., Vorhies, Douglas W., Schlegelmilch, Bodo B.. 2006. Resource-performance Relationships in Industrial Export Ventures: The role of resource inimitability and substitutability. Industrial Marketing Management 35 (5): 621-633. (Details)
2005 Cornwell, B., Cui, C.C., Mitchell, Vincent-Wayne, Schlegelmilch, Bodo B., Dzulkiflee, A., Chan, J.. 2005. A Cross-cultural Study of the Role of Religion in Consumers´Ethical Positions. International Marketing Review 22 (5): 531-546. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2005. In Search for Global Advantage. European Business Forum 21 23-24. (Details)
  Cui, C.C., Mitchell, Vincent-Wayne, Schlegelmilch, Bodo B., Cornwell, B.. 2005. Measuring Consumers Ethical Position in Austria, Britain, Brunei, Hong Kong and USA. Journal of Business Ethics 62 (1): 57-71. (Details)
  Schlegelmilch, B.B., Pollach, I.. 2005. The Perils and Opportunities of Communicating Corporate Ethics. Journal of Marketing Management, 21, 3-4, 267-290 (Details)
2004 Schlegelmilch, Bodo B., Chini, Tina Claudia. 2004. Roll-out that Seized the Market. European Business Forum (19): 74-78. (Details)
  Van Deusen, C. A., Jones, G., Mueller, C. B., Ricks, D. A., Schlegelmilch, B.B.. 2004. Information and Communication Technology in the International Business Classroom: Comparing Faculty and Student Perspectives. Journal of Teaching in International Business, 15, 4, 5-21 (Details)
  Schlegelmilch, B.B., Ambos, B.. 2004. Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis. Journal of Strategic Marketing, 12, 1, 57-68 (Details)
  Schlegelmilch, B.B., Cornwell, B.T., Babakus, E., Mitchell, V.. 2004. Reactions to Unethical Consumer Behavior Across Six Countries. Journal of Consumer Marketing, 21, 4, 254-263 (Details)
  Ambos, B., Schlegelmilch, B.B.. 2004. The Use of International R&D Teams - An Empirical Investigation of Selected Contingency Factors. Journal of World Business, 39, 2, 37-48 (Details)
2003 Simon, Bernd, Haghirian, Parissa, Schlegelmilch, Bodo B.. 2003. Enriching Global Marketing Education with Virtual Classrooms: An Effectiveness Study. Marketing Education Review 12 (3): 27-39. (Details)
  Schlegelmilch, Bodo B., Ambos, Björn, Chini, Tina. 2003. Mercati globali,"reverse knowledge" e Corporate Governance. Symphonya Emerging Issues in Management 2 1-7. (Details)
  Schlegelmilch, B.B., Ambos, B., Chini, T.C.. 2003. Are you Ready to Learn from your Offshore Affiliates?. European Business Forum, 16, 4, 50-54 (Details)
  Diamantopoulos, A., Schlegelmilch, Bodo B., Sinkovics, Rudolf, Bohlen, G.M.. 2003. Can Socio-Demographics still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research 56 (6): 465-480. (Details)
  Schlegelmilch, B.B., Chini, T. C.. 2003. Knowledge Transfer Between Marketing Functions in Multinational Companies: A Conceptual Model. International Business Review, 12, 2, 215-232 (Details)
  Dickinger, A., Haghirian, P., Schlegelmilch, B.B.. 2003. M-Marketing - Ein Ausblick auf die Zukunft des Marketing. Der Markt, Special Issue on E- and M-Commerce, 166/167, 3+4, 107-116 (Details)
  Schlegelmilch, B.B.. 2003. New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle. Transfer - Werbeforschung und Praxis, 48, 2, 20-21 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Kreuz, P.. 2003. Strategic Innovation: The Construct, its Drivers and its strategic Outcomes. Journal of Strategic Marketing, 11, 2, 117-132 (Details)
  Schlegelmilch, B.B.. 2003. The Anatomy of an International Marketing Journal. Journal of International Marketing, 11, 1, 2-7 (Details)
2002 Schlegelmilch, B.B.. 2002. Comments on Shelby D. Hunt's A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Journal of Marketing Mangagement, 18, 1-2, 221-227 (Details)
  Skarmeas, D., Katsikeas, C., Schlegelmilch, B.B.. 2002. Drivers of Commitment and its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective. Journal of International Business Studies, 33, 4, 757-783 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2002. Information and Communication Technologies in Tertiary Education: A 'Consumer' Perspective. Marketing Education Review, 12, 2, 63-72 (Details)
  Schlegelmilch, B.B., Penz, E.. 2002. Knowledge Management in Marketing. The Marketing Review, 3, 5-19 (Details)
  Sinkovics, R., Stöttinger, B., Schlegelmilch, B.B., Ram, S.. 2002. Reluctance to Use Technology-Related Products: Development of a Technophobia Scale. Thunderbird International Business Review, 44, 4, 477-494 (Details)
2001 Salzberger, T., Sinkovics, R.R., Schlegelmilch, B.B.. 2001. Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung. Jahrbuch der Absatz- und Verbrauchsforschung 47, 2, 190-209 (Details)
  Mueller, C.B., Jones, G., Ricks, D.A., Schlegelmilch, B.B., Van Deusen, C.A.. 2001. Information and Communication Technology in the Classroom: An Empirical Study with an International Perspective. Journal of Teaching in International Business, 12, 9, 21-41 (Details)
  Kreuz, P., Schlegelmilch, B.B.. 2001. The Future of Speech Recognition Technology. The E Business, 1, 121-123 (Details)
2000 Schlegelmilch, B.B.. 2000. Editorial: Is the Grass Really Greener on the Other Side?. Journal of Marketing Management, 16, 6, 675-678 (Details)
  Sinkovics, R.R., Schlegelmilch, B.B.. 2000. Marketing Academics in Austria, Germany and Switzerland: Humboldt's Ideals Give Way to Performance Pressure. Journal of Marketing Management, 16, 6, 745-759 (Details)
  Stöttinger, B., Schlegelmilch, B.B.. 2000. Psychic Distance - A Concept Past its Due Date?. International Marketing Review, 17, 2, 169-173 (Details)
  Schlegelmilch, B.B., Ram, S.. 2000. The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation. Journal of Global Marketing, 13, 3, 111-125 (Details)
1999 Salzberger, T., Sinkovics, R.R., Schlegelmilch, B.B.. 1999. Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches. Australasian Marketing Journal, 7, 2, 23-38 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 1999. Der Kauf gefälschter Markenprodukte: Die Lust auf das Verbotene. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 196-208 (Details)
  Schlegelmilch, Bodo B., Götze, Elisabeth. 1999. Marketing-Ethik am Beginn des 2. Jahrtausends. Marketing Zeitschrift für Forschung und Praxis, 21, 1, 25-37 (Details)
1998 Stöttinger, B., Schlegelmilch, B.B.. 1998. Explaining Export Development through Psychic Distance: Enlightening or Elusive?. International Marketing Review, 15, 5, 357-372 (Citation of Excellence Award) (Details)
  Schlegelmilch, B.B., Sinkovics, R.R.. 1998. Marketing in the Information Age: Can We Plan for an Unpredictable Future?. International Marketing Review, 15, 3, 162-170 (Highly Commended Award) (Details)
1997 Schlegelmilch, B.B., Diamantopoulos, A., Love, A.. 1997. Characteristics Affecting Charitable Donations: Empirical Evidence from Britain. Journal of Marketing Practice: Applied Marketing Science, 3, 1, 14-28 (Citation of Excellence Award) (Details)
  Love, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1997. Responses to Different Charity Appeals: The Impact of Donor Characteristics on the Amount of Donations. European Journal of Marketing, 31, 8, 548-560 (Details)
  Schlegelmilch, B.B.. 1997. The Relative Importance of Ethical and Environmental Screening: Implications for the Marketing of Ethical Investment Funds. International Journal of Bank Marketing, 15, 2, 48-53 (Highly Commended Award) (Details)
1996 Diamantopoulos, A., Schlegelmilch, B.B.. 1996. Determinants of Industrial Mail Survey Response: Researcher vs. Manager Views. Journal of Marketing Management, 12, 6, 505-531 (Details)
  Schlegelmilch, B.B., Bohlen, G.M., Diamantopoulos, A.. 1996. The Link between Green Purchasing Decisions and Measures of Environmental Consciousness. European Journal of Marketing, 30, 5, 35-55 (Details)
1995 Schlegelmilch, B.B., Woodruffe, H.. 1995. A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K.. International Journal of Bank Marketing, 13, 5, 12-23 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1995. Lessons for Pan-European Marketing: The Role of Consumer Preferences in Fine Tuning the Product-Market Fit. International Marketing Review, 12, 2., 38-52 (Details)
  Murfin, D.E., Schlegelmilch, B.B., Diamantopoulos, A.. 1995. Perceived Service Quality and Medical Outcome: An Interdisciplinary Review and Suggestions for Future Research. Journal of Marketing Management, 11, 1-3, 97-117 (Details)
  Schlegelmilch, B.B., Robertson, D.C.. 1995. The Influence of Country and Industry on Ethical Perceptions of Senior Executives in the US and Europe. Journal of International Business Studies, 26, 4, 859-881 (Details)
1994 Moore, S.A., Schlegelmilch, B.B.. 1994. Improving Service Quality in an Industrial Setting: A Conceptual Framework and its Managerial Implications. Industrial Marketing Management, 23, 1, 83-92 (Details)
  Dembkowski, S., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. Marketing Education Review, 4, 2, 42-52 (Details)
  Diamantopoulos, A. Schlegelmilch, B.B., Reynolds, N.L.. 1994. Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection. Journal of the Market Research Society, 36, 4., 295-313 (Details)
  Du Preez, J.P., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison. Journal of International Marketing, 2, 1, 7-28. (Winner of the Journal's 1994 Hans B. Thorelli Best Paper Award) (Details)
1993 Bohlen, G.M., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Consumer Perceptions of the Environmental Impact of an Industrial Service. Marketing Intelligence and Planning, 11, 1, 37-48 (Details)
  Robertson, D.C., Schlegelmilch, B.B.. 1993. Corporate Institutionalization of Ethics in the United States and Great Britain. Journal of Business Ethics, 12, 4, 301-312 (Details)
  Cooper, M., Schlegelmilch, B.B.. 1993. Key Issues in Ethical Investment. Business Ethics: A European Review, 2, 4, 213-227 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Marketing an britischen Universitäten: Profile und Tätigkeitsfelder britischer Hochschullehrer. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 197-199 (Details)
  Bohlen, G.M., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Measuring Ecological Concern: A Multi-Construct Perspective. Journal of Marketing Management, 9, 4, 415-430 (Details)
  Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. Journal of the Market Research Society, 35, 2, 171-182 (Details)
  Schlegelmilch, B.B., Carman, J.. 1993. Satisfaction with Primary Health Care and Confidence in General Practitioners - An Explanatory Comparison of US and UK Students. Health Services Management Research, 6, 2, 89-98 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1993. Understanding the Role of Export Assistance: Empirical Evidence and Research Needs. European Journal of Marketing, 27, 4, 5-18 (Details)
1992 Schlegelmilch, B.B., Carman, J., Moore, A.. 1992. Choice and Perceived Quality of Family Practitioners: Comparison of the US and the UK. The Service Industries Journal, 12, 2, 263-284 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Moore, S.A.. 1992. The Market for Managing Consulting in Britain: An Analysis of Supply and Demand. Management Decision, 30, 2, 46-54 (Details)
  Schlegelmilch, B.B., Tynan, C., Ramsay, N.. 1992. The Value of Attitudinal Variables in Determining Usage Intensity for a British Leisure Centre: Some Empirical Evidence. Journal of Hospitality and Leisure Marketing, 1, 1, 7-24 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Neate-Stidson, S.. 1992. Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities. Journal of Marketing Management, 8, 1, 5-20 (Details)
1991 Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1991. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. Journal of Euromarketing, 1, 1/2, 59-83 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1991. Factors Affecting Industrial Mail Response Rates. Industrial Marketing Management, 20, 4, 327-340 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. Journal of the Market Research Society, 33, 3, 243-255 (Details)
1990 Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1990. An Empirical Analysis of Danish Companies' Experiences in the People's Republic of China. Journal of Global Marketing, 3, 3, 47-71 (Details)
  Schlegelmilch, B.B.. 1990. Die Kodifizierung ethischer Grundsätze in europäischen Unternehmen: Eine empirische Untersuchung. Die Betriebswirtschaft, 3, 365-374 (Details)
  Langlois, C.C., Schlegelmilch, B.B.. 1990. Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States. Journal of International Business Studies, 21, 4, 519-539 (Details)
  Schlegelmilch, B.B., Houston, J.E.. 1990. Does British Business Need a Corporate Code of Ethics?. Management Decision, 28, 7, 38-43 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research in Practice: A Comparison of Users and Non-Users. Journal of Marketing Management, Special Issue on International Marketing: Spotlight on Europe, 6, 3, 257-273 (Details)
  Schlegelmilch, B.B.. 1990. MBA Studium: Der Weg zur Spitze. Absatzwirtschaft: Zeitschrift für Marketing, 33, 112-120 (Details)
  Reid, D.M., Schlegelmilch, B.B.. 1990. Planning and Control in the UK and West Germany: A Cross-Cultural Comparison within the Mechanical Engineering Industry. Marketing Intelligence and Planning, 8, 4, 30-38 (Details)
  Schlegelmilch, B.B.. 1990. US Business Schools trainieren deutschsprachige Nachwuchsmanager - Was macht den MBA so beliebt?. Der Markt, Zeitschrift für Absatzwirtschaft und Marketing, 29, 115, 156-161 (Details)
1989 Schlegelmilch, B.B., Houston, J.E.. 1989. Corporate Codes of Ethics in Large UK Companies: An Empirical Investigation of Use, Content and Attitudes. European Journal of Marketing, 23, 6, 7-24 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. Marketing Intelligence and Planning, 7, 11/12, 16-24 (Details)
  Schlegelmilch, B.B.. 1989. The Ethics Gap Between Britain and the United States: A Comparison of the State of Business Ethics in Both Countries. European Management Journal, 7, 1, 57-64 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1989. The Impact of Innovativeness on Export Performance: Empirical Evidence from the UK Mechanical Engineering Industry. Irish Marketing Review, 4, 1, 41-52 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. The Scope for Market Segmentation within the Charity Market: An Empirical Analysis. Managerial and Decision Economics, 10, 127-134 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. Who Volunteers - An Investigation into the Characteristics of Charity Workers. Journal of Marketing Management, 5, 2, 133-151 (Details)
  Schlegelmilch, B.B., Hendel, A., Linn, S., Vestring, T.. 1989. Wie bewertet der deutschsprachige Arbeitsmarkt den Master of Business Administration (MBA)?. WiSt - Wirtschaftswissenschaftliches Studium, 18, 12, 637-639 (Details)
1988 Schlegelmilch, B.B.. 1988. Der Zusammenhang zwischen Innovationsneigung und Exportleistung: Ergebnisse einer empirischen Umfrage in der deutschen Maschinenbauindustrie. ZfBF-Schmalenbach Zeitschrift für betriebswirtschaftliche Forschung, 3, 39-54 (Details)
  Schlegelmilch, B.B., Crook, J.N.. 1988. Firm Level Determinants of Export Intensity. Managerial and Decision Economics, 9, 4, 291-300 (Details)
  Schlegelmilch, B.B.. 1988. Targeting of Fund-Raising Appeals - How to Identify Donors. European Journal of Marketing, 22, 1, 33-41 (Details)
1987 Diamantopoulos, A., Schlegelmilch, B.B.. 1987. Comparing Marketing Operations of Autonomous Subsidiaries. International Marketing Review, 4, 53-64 (Details)
  Burton, F.N., Schlegelmilch, B.B.. 1987. Profile Analysis of Non-Exporters versus Exporters Grouped by Export Involvement. Management International Review, 27, 1, 38-49 (Details)
  Schlegelmilch, B.B., Ross, A.G.. 1987. The Influence of Managerial Characteristics on Different Measures of Export Success. Journal of Marketing Management, 3, 2, 145-158 (Details)
1986 Schlegelmilch, B.B.. 1986. Can Export Performance be Explained by Attitudinal Differences?. Managerial and Decision Economics, 7, 4, 249-254 (Details)
  Schlegelmilch, B.B.. 1986. Controlling Country and Industry Specific Influences on Export Behaviour. European Journal of Marketing, 20, 2, 54-71 (Details)
  Schlegelmilch, B.B., Keys, T.. 1986. Is There a Place for UK University Assistance to Small Firms?. Business Graduate Journal, 16, 2, 22-25 (Details)
  Schlegelmilch, B.B.. 1986. Können deutsche Maschinenbauer von Ihren britischen Kollegen lernen? - Eine Untersuchung unterschiedlicher Einstellungen zum Exportgeschäft. Marketing Zeitschrift für Forschung und Praxis, 8, 3, 173-179 (Details)
  Schlegelmilch, B.B., Boyle, K., Therivel, S.. 1986. Marketing Research in Medium Sized UK and US Firms. Industrial Marketing Management,15, 3, 177-182 (Details)

Chapter in edited volume

2015 Schlegelmilch, Bodo B., Szöcs, Ilona. 2015. Corporate Philanthropy and Ethicality: Two Opposing Notions?. In: Handbook on Ethics and Marketing, Hrsg. Nill, A., 317-353. Cheltenham, UK, Northampton, MA, USA: Edward Elgar Publishing. (Details)
2014 Schlegelmilch, Bodo B. 2014. Global Marketing. In: WILEY Encyclopedia of Management, Hrsg. WILEY , S. x-x. UK: Wiley. (Details)
2012 Schlegelmilch, Bodo B., Ambos, Björn. 2012. How Companies Organize their European Business: The Role of Regional Headquarters. In: Diversity in Marketing, Hrsg. Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N., 195-218. Wiesbaden: Springer. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2012. Half a Century of Marketing Ethics: Shifting Perspectives and EMerging Trends. In: Marketing Ethics, Hrsg. Smith, N.C. and Murphy, p.E., ---. UK: Sage. (Details)
2011 Schlegelmilch, Bodo B.. 2011. Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research. In: Legends in Marketing: Naresh Malhotra, Hrsg. Sage, 342-347. -: Sage. (Details)
  Nell, Phillip, Ambos, Björn, Schlegelmilch, Bodo B.. 2011. The Benefits of Hierarchy? - Exploring the Effects of Regional Headquarters in Multinational Corporations. In: Advances in International Management, Vol. 24: Dynamics of Globalization: Location-Specific Advantages or Liabilities of Foreignness?, Hrsg. Asmussen, Christian Geisler, Pedersen, Torben, Devinney M., Timothy, Tihanyi, Laszlo, 85-106. Bingley: Emerald Group Publishing Limited. (Details)
  Nell , Phillip C., Ambos, Björn, Schlegelmilch, Bodo B.. 2011. The Benefits of Hierarchy? - Exploring the Effects of Regional Headquarters in Multinational Corporations. In: Advances in International Management, Vol. 24, Hrsg. Emerald Group Publishing Limited, 85-106. ..: Emerald Group Publishing. (Details)
2010 Nell, Phillip C., Andersson , Ulf, Schlegelmilch, Bodo B.. 2010. Subsidiary Contribution to Firm-Lebel competitive Advantage - Disentangling the Effects of MNC external Embeddedness. In: Reshaping the boundaries of the firm in an Era of global Interdependence, Hrsg. Elsevier Progress in International Business Research Series (PIBR), x-x. Vol. 5.: Emerald Publishing. (Details)
  Nell, Phillip, Andersson, Ulf, Schlegelmilch, Bodo B.. 2010. Subsidiary Contribution to Firm-Level Competitive Advantage - Disentangling the Effects of MNC External Embeddedness. In: Progress in International Business Research: Reshaping the Boundaries of the Firm in an Era of Global Interdependence, Vol. 5, Hrsg. Pla-Barber, Jose; Alegre, Joaquin, 173-195. Bingley, UK: Emerald Group Publishing Limited. (Details)
  Schlegelmilch, Bodo B.. 2010. Global Marketing Ethics. In: International Encyclopedia of Marketing, Hrsg. Sheth J, Malhotra N., ---. London: Wiley. (Details)
2007 Schlegelmilch, Bodo B.. 2007. Globalisierung. In Handwörterbuch der Betriebswirtschaft, Hrsg. Koehler, R., Kuepper, H.-U. and Pfingsten, A., 622-630. 6. Auflage, Stuttgart: Schäffer Poeschel. (Details)
2002 Schlegelmilch, B.B., Stöttinger, B.. 2002. Kooperation: Beziehungscommitment als Basis kontraktueller Arrangements - eine Analyse von Export-Import-Beziehungen. In: Zentes, J., Swoboda, B., Morschett, D. (eds.): Allianzen und Netzwerke in der realen und virtuellen Ökonomie. Gabler Verlag, München (Details)
1995 Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1995. Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Key Stakeholders' Perceptions. In: Polonsky, M. J., Mintu-Wimsatt, A. T. (eds.): Environmental Marketing: Strategies, Practice, Theory and Research, 363-385, Haworth Press (Details)
  Schlegelmilch, B.B.. 1995. Spendenmarketing. In: Tietz, B., Köhler, R., Zentes, J. (eds.): Enzyklopädie der Betriebswirtschaftslehre IV: Handwörterbuch des Marketing (HWM), 2329-2341, 2. Aufl. (Details)
1994 Schlegelmilch, B.B.. 1994. Green, Ethical and Charitable: Another Marketing Ploy or a New Marketing Era. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 4, 55-71, London: Wiley (Details)
  Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1994. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 4, 1-25, London: Wiley (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Linking Export Manpower to Export Performance: A Canonical Regression Analysis of European and U.S. Data. In: Axinn, C. (ed.): Advances in International Marketing, Vol. 6, 161-183, Greenwich, Connecticut: Jai Press, Inc (Details)
1993 Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1993. Determinants of Export Marketing Research Usage: Testing Some Hypotheses on U.K. Exporters. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 3, 119-139, London: Wiley (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1993. Mapping Research on Export Promotion: A Response - Hierarchy Approach. Marketing Review 1992, In: Hellenic Institute of Marketing and Hellenic Management Association, 160-170, Athens (Details)
1991 Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1991. Conquering the Chinese Market: A Study of Danish Firms' Experiences in the People's Republic. In: Paliwoda, S. J. (ed.): New Perspectives on International Marketing. 174-202, London: Routledge & Co (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Inglis, K.. 1991. Evaluation of Export Promotion Measures: A Survey of Scottish Food and Drink Exporters. In: Seringhaus, F. H. R., Rosson, R. F. (eds.): Export Development and Promotion: The Role of Public Organizations. 189-217, Boston: Kluwer Academic Publishers (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. In: Wacker, W.H. (ed.): Internationale Management-Beratung. 221-242, Berlin: Erich Schmidt Verlag (Details)
1989 Schlegelmilch, B.B.. 1989. Selection of Marketing Intermediaries: Entry Decisions in International Marketing. In: Pride, W.M., Ferrell, O.C. (eds.): Lecture Enrichment Series - Marketing: Concepts and Strategies. 6th ed., 74-80, Boston: Houghton Mifflin (Details)
1988 Schlegelmilch, B.B., Therivel, S.. 1988. The Use of Marketing Research in Engineering Companies: Empirical Evidence from the U.S. and the U.K.. In: Woodside, A. (ed.): Advances in Business Marketing, Vol. 3, 249-291, Greenwich, Connecticut: Jai Press, Inc. (Details)

Edited book (editorship)

2015 Stöttinger, Barbara, Schlegelmilch, Bodo B., Zou, Shaoming, Hrsg. 2015. International Marketing in the Fast Changing World (Advances in International Marketing). 26. Bingley: Emerald. (Details)

Contribution to conference proceedings

2018 Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. In 2018 Global Marketing Conference at Tokyo Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 10-10. Seoul: None. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. In 2018 Global Marketing Conference at Tokyo Proceedings , Hrsg. Global Alliance of Marketing & Management Associations , 709-709. Tokyo, Japan: None. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2018. What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall. In ICAR 2018 , Hrsg. Anti-consumption Beyond Boundaries, 6-11. Almeria, Spain: None. (Details)
2017 Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. In 2017 Summer AMA Conference Proceedings, Part P, Hrsg. American Marketing Association, 13-14. San Francisco: American Marketing Association. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. In 2017 Global Fashion Management Conference at Vienna Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 517-517. Seoul: - (Details)
2016 Simbrunner, Philipp, Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. In 2016 Global Marketing Conference at Hong Kong Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 1157-1157. Seoul: - (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Mike. 2016. Relationship between Valence of Online Reviews and Brand Attitudes. In Proceedings of the American Marketing Association Winter Marketing Educators Conference, Hrsg. American Marketing Association Winter Marketing Educators Conference, 26-28. Las Vegas / USA : None. (Details)
2015 Gruber, Verena, Schlegelmilch, Bodo B. 2015. Exploring CSR PRactices of MNEs in Developing Countries. In Proceedings of the 57th Annual Meeting of the Academy of Internaitonal Business, Hrsg. Academy of Internaitonal Business, 10-15. Bengaluru: None. (Details)
  Schlegelmilch, Bodo B., Gruber, Verena. 2015. Exploring CSR Practices of MNEs in Developing Countries . In Proceedings of the 57th Annual meeting of the Academy of International Business, Hrsg. Academy of International Business, 85-87. Bengaluru / India: None. (Details)
  Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta. 2015. Healthiness by Default in Domestic and Foreign Food Products Choices. In Proceedings of the 44th European Marketing Academy, Hrsg. European Marketing Academy, 10-15. Leuven: None. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Online Communication In Different Cultural Settings: A Comparison Between Austrian And Thai Consumers. In Proceedings of the 3rd International Conference on Advances in Management, Economics and Social Science - MES, Hrsg. International Conference on Advances in Management, Economics and Social Science - MES, 10-15. Rom: None. (Details)
  Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia. In Proceedings of the 2015 Academy of Marketing Science World Marketing Congress, Hrsg. Academy of Marketing Science World Marketing Congress, 10-15. Bari: None. (Details)
  Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collevtivism and Materialism in Asia . In proceedings of the 2015 academy of marketing science (ams) annual conference, Hrsg. AMS Annual Conference, 15-20. Bari / Italy: None. (Details)
2014 Schlegelmilch, Bodo B.. 2014. International Product, Pricing, and Promotion Strategies. In Proceedings of the 56th Academy of International Business Conference, Hrsg. Academy of International Business, ---. Vancouver, Canada: (Details)
2013 Gruber, Verena, McGoldrick, Peter, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Social and Environmental Dimensions of COO Image. In Proceedings of the 42nd Annual Conference, Hrsg. EMAC, June 4-7. Istanbul: (Details)
2012 Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON. In Proceedings of the 2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing: Thriving in a New World Economy, Hrsg. Academy of Marketing Science, 297-297. Buckhead, GA, USA: (Details)
  Haas-Kotzegger, Ursula, Assiouras, I., Schlegelmilch, Bodo B., Skourtis, G.. 2012. Evaluations in Product-harm Crisis Situations. In CD proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, May 24-May 27. New Orleans, LA, USA: (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumers' Experiences of Product-Harm Crises. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: (Details)
  Ring, A., Diamantopoulos, Adamantios, Schlegelmilch, Bodo B.. 2012. Drivers of Export Segmentation Effectiveness. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: -. (Details)
2011 Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. DISAGGREGATING CORPORATE PHILANTHROPY: THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION. In Proceedings of The 15th Biennial World Marketing Congress The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, Hrsg. Academy of Marketing Science, 454-457. Reims, Frankreich: (Details)
  Mitchell, Vince, Petrovici, Dan, Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. EXAMINING THE INFLUENCE OF PARENTS VERSUS PEERS ON GEN Y INTERNET ETHICAL ATTITUDE. In 2011 AMS Annual Proceedings, Hrsg. Academy of Marketing Science, 43-43. Coral Gables, FL, USA: (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick E.. 2011. An Initial Step Towards Measuring Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. EMAC, xx-xx. Ljubljana: -. (Details)
  Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. In Proceedings of the 40th European marketing Academy, Hrsg. European Marketing Academy, May 24-May 27. Ljubljana: (Details)
2010 Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Kopenhagen: (Details)
  Schlegelmilch, Bodo B., Bojkowszky, Brigitte, Robson , Matthew. 2010. Global Marketing Partnerships and Strategies for Competitive Differentiation. In Proceedings of the Annual Meeting of the Academy of International Business, Hrsg. Academy of International Business, ---. Rio de Janeiro, Brazil: -. (Details)
  Khan, Mubbsher Munawar, Schlegelmilch, Bodo B., Shabbir, H.. 2010. Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements. In CD Proceedings of the 39th European Marketing Academy, Hrsg. 39th European Marketing Academy, ---. Copenhagen, Denmark: (Details)
  Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2010. The impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers. In CD Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. May 26-29, ---. Portland, OR, USA: (Details)
2009 Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2009. Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements. In Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 15-15. Oslo, Norway: (Details)
  Khan, Mubbsher Munawar, Schlegelmilch, Bodo B.. 2009. Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 74-x. Nantes, France, May 26-29: (Details)
  Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, D.. 2009. Country of Origin: Still Alive and Kicking?. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 75-x. Nantes, France, May 26-29: (Details)
  Diamantopoulos , Adamantios, Schlegelmilch, Bodo B., Palihawanda, D.. 2009. Country-of-Origin: A Construct Past its Sell-by Date?. In Proceedings of the 2009 American Marketing Association Winter Educators' Conference, Hrsg. AMS, x-x. Tampa, Florida: (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2009. Half a Century of Marketing Ethics: Shifting Perspectives and emerging Trends. In Proceedings of the 14th Biennial World marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 23-23. Oslo Norway, July 22-25: (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Mitchell, Vincent-Wayne. 2009. Online versus Offline Ethics: A Comparison of Parents and their Adolescent Children in Austria and the UK. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Nantes: (Details)
  Schlegelmilch, Bodo B.. 2009. Beyond Shareholder Obligations: The Uncharted Territory of Being a Responsible Company. In First Global Peter Drucker Forum - CD Proceedings, Hrsg. Peter Drucker Forum, (Details)
2008 Brenner, Barbara, Schlegelmilch, Bodo B., Ambos, Björn. 2008. Adding a third dimension: The value-added of Regional Headquarters. In Strategic Management Society Conference Proceedings, Hrsg. SMS, 86-x. Cologne, USA, Oct. 12-15: (Details)
  Nell, Phillip C., Schlegelmilch, Bodo B.. 2008. Antecedents and Performance Consequences of MNC Embeddedness Overlapp - A Conceptual Model. In CD Proceedings of the Annual Conference of the Academy of International Business, Hrsg. AIB, x-x. Milan, Italy, June 30-July 3: (Details)
  Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Capturing Alliance Capability: A Classification Approach. In Proceedings of the 28th Annual International Conference of the Strategic Management Society, Hrsg. SMS, 65-x. Cologne, USA, Oct. 12-15: (Details)
  Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Making Sense of Alliance Capability - A Classification Framework and Avenues for Further Research. In CD Proceedings of the Annual Conference of the Academy of International Business, Hrsg. AIB, x-x. Milan, Italy, June 30-July 3: (Details)
  Schlegelmilch, Bodo B., Ambos, Björn. 2008. The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World. In Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, 160-x. Vancouver, BC; Canada: (Details)
2007 Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. The co-evolution of charters, capabilities and structures in the internationalization process. In EIBA 33rd conference, Hrsg. EIBA, x-xx. Catania: (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Evolutions of Organizational Structure in the Internationalization Process of Banks: The Case of UniCredit Group in CEE. In Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, 1-2. San Diego: (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Functional and Divisional Tensions in the Internationalization Procedd of Banks: The Case of Unicredit in CEE, proceedings, European International Business Academy. In --, Hrsg. --, ---. Catania, Italy: -. (Details)
2006 Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Sources of Competitive Advantage in Global Innovation Networks: Centers of Excellence versus Global Teams. In the proceedings of the 26th Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, --- . -: -. (Details)
2004 Schlegelmilch, Bodo B., Ambos, Björn, Chini, T.. 2004. Global Marketing und Marketing Knowledge: Collaboration and Management Issues. In the proceedings of the AMA Winter Educators' Conference, Hrsg. , - . : -. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control. In the proceedings of the 24th Strategic Management Society Annual Meeting, Hrsg. , - . : -. (Details)
  Chini, T., Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Organizational Capabilities and the Effectiveness of Knowledge Flows within Multinational Corporations. In the proceedings of the Academy of International Business Annual Conference, Hrsg. , - . : -. (Details)
  Ambos, B., Schlegelmilch, B.B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control. Proceedings of the 24th Annual International Conference of the Stratecic Management Society (SMS), San Juan, Puerto Rico, USA, October 31 -November 11 (Details)
2003 Chini, T.C., Ambos, B., Schlegelmilch, B.B.. 2003. Benefiting from Subsidiary Knowledge: An Empirical Investigating of Reverse Knowledge Transfers. Proceedings of the Academy of International Business Annual Conference, Monterey, USA, July 5-8 (Details)
  Schlegelmilch, B.B., Chini, T.C.. 2003. Crossing Cultural and Organizational Boundaries: A Model of Knowledge Transfer between Globally Dispersed Marketing Functions. Academy of Marketing Science (AMS), Proceedings of the World Marketing Congress, Perth, Australia, June 11-14 (Details)
  Ambos, B., Chini, T.C., Schlegelmilch, B.B.. 2003. The Impact of National Culture on R&D Laboratory Performance and Location Choice: An Empirical Investigation. Proceedings of the 23rd Annual International Conference of the Strategic Management Society, Baltimore, Maryland, 9-12 November [nominated for the McKinsey/Strategic Management Society Best Conference Paper] (Details)
  Stöttinger, B., Penz, E., Schlegelmilch, B.B.. 2003. Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods. Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8 (Details)
2002 Haghirian, P., Schlegelmilch, B.B., Simon, B.. 2002. Case Study Teaching via Collaborative Information Technology. Proceedings of ECIS 2002 (Xth European Conference on Information Systems), June 6-8, Gdansk, Poland (CD-ROM) (Details)
  Schlegelmilch, B.B., Penz, E.. 2002. Linking Knowledge Management Approaches of Multinational Companies to Different Strategies. In: Evans, Kenneth R., Scheer, Lisa K. (eds.): Proceedings of the AMA Winter Educators' Conference, Vol. 13, 399-401 (Part of Special Session: Winner of the Special Session Award for the Global & Societal Issues Track), Chicago: AMA (Details)
  Ambos, B., Schlegelmilch, B.B.. 2002. The Use of International R&D Teams: En Emipirical Investigation of Selected Contigency Factors. Proceedings of the 22nd Annual International Confercnce of the Strategic Management Society, Paris, France, Sept. 22-25 (nominated for the McKinsey/Strategic Management Society Best Concerence Paper) (Details)
2001 Kreuz, P., Schlegelmilch, B.B.. 2001. Strategic Innovation: Rethinking the Conventional Logic of Marketing Strategy. Proceedings of the European Marketing Academic (EMAC) Conference, Bergen, Norwegen (Details)
  Götze, Elisabeth, Schlegelmilch, Bodo B.. 2001. The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis. Proceedings of the 30th European Marketing Academy Conference, Bergen, (CD-ROM format) (Details)
2000 Götze, Elisabeth, Schlegelmilch, Bodo B.. 2000. Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis. Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format) (Details)
  Van Deusen, C. A., Mueller, C. B., Ricks, D. A., Schlegelmilch, B.B., Jones, G.. 2000. Information and Communication Technology in the Classroom: Comparing Faculty and Student Perspectives. Proceedings of the Society of the Advancement of Management Conference (SAM). St. Augustine, Florida, November 17-20 (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2000. Intended and Realized Competitive Export Strategies - Empirical Evidence. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20 (Details)
  Schlegelmilch, B.B.. 2000. Scholarly Research in International Business: Striving for Relevance and Rigor. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20 (Details)
1999 Sinkovics, R.R., Stöttinger, B., Schlegelmilch, B.B., Woodruffe, H.. 1999. Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale. Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany (Details)
  Stöttinger, B., Schlegelmilch, B.B.. 1999. New Information and Communication Technologies in Tertiary Education: The Customer's Perspective. In: Ferrell, O.C., Crittenden, Victoria L. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXII, Miami, Florida, May 26-29, p. 162 (Details)
  Lettl, C., Schlegelmilch, B.B.. 1999. Research on Global Marketing and Information Technology: The State-of-the-Art. Proceedings of the European Academy of International Business, (CD-ROM format), Manchester, England, December 12-14 (Details)
1998 Polonsky, M.J., Mankelow, G., Schlegelmilch B.B.. 1998. A Profile of AMS Members. Proceedings of the Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, May 27-30 (Details)
  Schlegelmilch, B.B.. 1998. Export Performance Research: Integration and Future Outlook. Proceedings of the AMA Winter Marketing Educators' Conference, Austin, Texas, February 21-24 (Details)
  Jones, G., Mueller, C.B., Ricks, D.A., Schlegelmilch, B.B., Van Deusen, C.A.. 1998. Information and Communication Technology in the Classroom: An Empirical Study with an International Perspective. Proceedings of the Annual Meeting of the Academy of International Business, Vienna, Austria, October 7-11 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1998. Methodological Issues in Product-Country Image Research. Proceedings of the Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, May 27-30 (Details)
  Salzberger, T., Sinkovics, R., Schlegelmilch, B.B.. 1998. Replicating Surveys Across Borders: The Equivalence Trap. In: Andersson, Per (ed.): Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417 (Details)
  Schlegelmilch, B.B., Stöttinger, B., Nill, A.. 1998. Why are Counterfeits so Attractive to Consumers? An Empirical Analysis. In: Ford, John B., Honeycutt, Earl, D. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXI, Norfolk, Virginia, May 27-30, 395-396 (Details)
1997 Ricks, D.A., Van Deusen, C., Mueller, C.B., Schlegelmilch, B.B., Tancer, R.. 1997. Continuing Controversies and Ethical Issues in Global Marketing Management. Panel Discussion. Abstract included in: Wilson, E.J., Hair, J.: Proceedings of the Academy of Marketing Science, Coral Gables, Florida, May 28-31, p. 171 (Details)
  Schlegelmilch, B.B.. 1997. Ethics in International Marketing: A Cross Border Perspective. Proceedings of the Joint American Marketing Academy/Academy of Marketing Conference, Manchester, England, July 7-10 (Details)
  Schlegelmilch, B.B.. 1997. Multi-Media and other Distance Learning Issues - The Tortoures Way to a CD-Rom. Proceedings of the Annual Meeting of the Academy of International Business, Monterrey, Mexico, October 8-12 (Details)
  Schlegelmilch, B.B., Ram, S.. 1997. The Impact of Organizational and Developmental Variables on Strategic Market Orientation: An Empirical Investigation. In: Wilson, E. J., Hair, J. (eds.): Proceedings of the Academy of Marketing Science, Vol. XX, Coral Gables, Florida, May 28-31, p. 130 (Details)
1996 Schlegelmilch, B.B.. 1996. Challenges in International Business Ethics. Proceedings of the Annual Meeting of the Academy of International Business, Banff, Alberta, Canada, September 26-29 (Details)
  Ram, S., Schlegelmilch, B.B.. 1996. Dimensionality of Technophobia: A Preliminary Investigation. Proceedings of the Fifth Annual World Business Congress, Hamilton, Bermuda, July 17-21, 551- 557 (Details)
  Schlegelmilch, B.B.. 1996. Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors. Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD) (Details)
  Nielson, C.C , Schlegelmilch, B.B.. 1996. Volunteering for Charity: A Structural Model of Key Determinants. Proceedings of the Fifth Annual World Business Congress, Hamilton, Bermuda, July 17-21, 336-334 (Details)
1995 Schlegelmilch, B.B.. 1995. Business and Marketing Ethics in Europe and the U.S.. Proceedings of the Annual Meeting of the Society for Business Ethics, Vancouver, Canada, August 3-6 (Details)
  Schlegelmilch, B.B.. 1995. Business and Marketing Ethics in Europe and the U.S.. Proceedings of the Symposium on the Future of Academic Research in Business Ethics, Commemorating UCC's 150th Anniversary, University of Cork, Ireland, June 14-15 (Details)
  Schlegelmilch, B.B.. 1995. Ethical Codes and Frameworks. Proceedings of the American Marketing Association Faculty Consortium, Hofstra University, Long Island, New York, June 23-26 (Details)
  Schlegelmilch, B.B.. 1995. Ethics and Social Responsibility in the International Marketing Arena. Proceedings of the American Marketing Association Faculty Consortium, Hofstra University, Long Island, New York, June 23-26 (Details)
  Schlegelmilch, B.B., Mouillon, J.C.. 1995. Export Pricing by British and French Companies: An Exploratory Comparison. In: Grant, K., Walter, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-I, Melbourne, Australia, 3:93-3:99, July 6-10 (Details)
  Ram, S., Schlegelmilch, B.B.. 1995. Market Orientation of U.S. Companies: The Role of Environmental Antecedents. Proceedings of the 24th European Marketing Academy Conference, Paris, France, May 16-19, 973-989 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1995. Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany. In: Grant, K., Walker, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-III, Melbourne, Australia, July 6-10, 14:49-14:57 (Details)
  Schlegelmilch, B.B., Ram, S.. 1995. Technophobia: Measurement and Cross-Cultural Validation. Proceedings of the INFORMS International Conference, Singapore, June 25-28 (Details)
  Ram, S., Schlegelmilch, B.B.. 1995. Technophobia: Scale Development and Cross-Cultural Validation. Proceedings (Abstracts): Academy of International Business Annual Conference, Seoul, South Korea, November 15-18, p. 117 (Details)
  Schlegelmilch, B.B., Woodruffe, H.. 1995. The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom. In: Stewart, D. W., Vilcassim, N.F. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 (Details)
1994 Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1994. Comparing Consumer Preferences in two European Countries: A Partially-Individualized Conjoint Analysis. In: Wilson, E. J., Black, W. C. (eds.). Proceedings of the Academy of Marketing Science, Nashville, Tennessee, June 1-4, p. 92 (Details)
  Diamantopoulos, A., Du Preez, J. P., Schlegelmilch, B.B.. 1994. Environmental Considerations in Product Attribute Selection: A Conjoint-based Cross-Cultural Comparison. Proceedings of the TIMS Marketing Science Conference, Tucson, Arizona, March 17-19 (Details)
  Schlegelmilch, B.B., Robertson, D.C.. 1994. Ethical Issues in Service Industries: An Empirical Comparison of British and French Chief Executives. In: Bloemer, J., Lemmink, J., Kasper, H. (eds.): Marketing: Its Dynamics and Challenges, Proceedings of the 23rd European Marketing Academy Conference, Maastricht, The Netherlands, May 17-20, 913-927 (Details)
  Schlegelmilch, B.B.. 1994. International Business Ethics and the Corporate Mission. In: Hoy, F., Ghiselli, C. (eds.): Challenging Assumptions: Proceedings of the 1994 Family Firm Institute Conference, Scottsdale, Arizona, October 5-7 (Details)
  Schlegelmilch, B.B.. 1994. Leitbilder als Instrument der Unternehmensentwicklung. Proceedings of the International Symposium on Unternehmensleitbilder-Unternehmenskultur: Praxis der strategischen Unternehmensentwicklung, Europa Akademie für Führungskräfte, Dortmund, Germany, June 15-16, 27-28 (Details)
  Robertson, D.C., Schlegelmilch, B.B.. 1994. Perception of Ethical Issues and Formulation of Corporate Ethics Initiatives: The Impact of Country, Industry and Firm Size. In: Park, C.W., Smith, D.C. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22, 1994. p. 40 (Details)
  Diamantopoulos, A., Bohlen, G.M., Schlegelmilch, B.B.. 1994. Predicting Green Purchasing Decisions from Measures of Environmental Consciousness: A Two Sample Comparison. Proceedings of the 1994 Annual Marketing Education Group Conference, Ulster, Ireland, July 4-6 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1994. The Value of Socio-Demographic Characteristics for Predicting Environmental Consciousness. In: Park, C.W., Smith, D.C. (eds.): Marketing Theory and Applications, Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22. 348-350 (Details)
1993 Diamantopoulos, A., Bohlen, G.M., Schlegelmilch, B.B.. 1993. Determinants of the Environmental Image of an Industrial Service: An Empirical Analysis of Consumer Perceptions. In: Levy, M., Gerwal, D. (eds.): Developments in Marketing Science, Vol. XVI. Proceedings of the Annual Conference of the Academy of Marketing Science, Miami Beach, Florida, May 26-29, 1993, 393-400 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1993. Ecological Attributes and Country-of Origin Effects in Preference Formation: A Cross-Country Application of Conjoint Analysis. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Export Manpower Characteristics and Export Success: Empirical Evidence from Europe and the U.S.. In: Mullen, M. R., Cavusgil, S. T. (eds.): Proceedings of the First Symposium of the Consortium for International Marketing Research (CIMaR), East Lansing, Michigan, June 1-3, 114-144 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Factors Affecting the Use of Export Marketing Research Information: An Application and Test of the Deshpande and Zaltman Path Model. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Gender Differences in Marketing Academia: Evidence from a U.K. National Survey. In: Levy, M., Gerwal, D. (eds.): Developments in Marketing Science, Vol. XVI, Proceedings of the Annual Conference of the Academy of Marketing Science, Miami Beach, Florida, May 26-29, 508-515 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Love, A.. 1993. Giving to Charity: Determinants of Cash Donations Through Prompted Giving. In: Varadarajan, R., Jaworski, B. (eds.): Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142 (Details)
  Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Chìas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381 (Details)
  Bohlen, G.M., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Measuring Ecological Concern: A Multi-Construct Perspective. Emerging Issues in Marketing, Vol. 1, Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 58-70 (Best Doctoral Paper Award, MEG 1993) (Details)
  Dembkowski, S., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. In: Chìas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1323-1354 (Details)
  Love, A., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Responses to Different Charity Appeals: An Investigation of the Impact of Donor Characteristics on the Level of Donations. Emerging Issues in Marketing, Vol. 2. Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 602-613 (Details)
1992 Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes. In: Crittenden, V. L. (ed.): Developments in Marketing Science, Vol. XV, Proceedings of the Annual Conference of the Academy of Marketing Science, San Diego, California, April 22-25, 189-194 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1992. Correlates of Publication Productivity Among U.K. Marketing Academics: Evidence from a National Survey. Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA) 33rd Joint Annual Meeting, Orlando, Florida, April 26-29 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Love, A.. 1992. Determinants of Charity Giving: An Interdisciplinary Review of the Literature and Suggestions for Future Research. In: Allen, C.T. et al. (eds.): Marketing Theory and Applications, Vol. 3, Proceedings of the American Marketing Association 1992 Winter Educators' Conference, San Antonio, Texas, February 15-18, 507-516 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1992. Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Stakeholder's Perceptions. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 619-632 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1992. Mapping Research on Export Promotion: A Response - Hierarchy Approach. In: Grunert, K.G., Fuglede, D. (eds.): Marketing for Europe - Marketing for the Future, Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 293-311 (Details)
  Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992) (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1992. The Relative Importance of Country-of-Origin and Ecological Product Attributes in two European Countries: A Partially Individualized Conjoint Analysis. Proceedings of the Association for Consumer Research, Summer Conference, Amsterdam, The Netherlands, June 11-14 (Details)
  Du Preez, J. P., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. The Role of 'Made In' and 'Green' Product Features in Automobile Purchases: A Cross-Country Comparison between Korea, Spain and France. Proceedings of the Annual Meeting of the Academy of International Business, Brussels, Belgium, November 20-22 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries. Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 (Details)
1991 Moore, S.A., Schlegelmilch, B.B.. 1991. A Proposed Methodology for Examining Inter- and Intra-Organizational Perceptions of Service Quality. Proceedings of the 7th Industrial Marketing and Purchasing Conference, Uppsala University, Sweden, September 6-8 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1991. Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters. In: Bradley, F. (ed.): Marketing Thought Around the World, Vol. 3, Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, Ireland, May 21-23, 928-947 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C., Tse, K.. 1991. Export Marketing Research: A Comparative Analysis of Finnish and British Firms. Developments in Marketing Science, Vol. XIV, Proceedings of the Annual Conference of the Academy of Marketing Science, Fort Lauderdale, Florida, May 29 - June 1, 112-118 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V., Universität Göttingen, Germany, January 31 - February 1 (Details)
  Schlegelmilch, B.B., Rawles, I.. 1991. Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K.. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 3, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, Wales, July 8-11, 991-1010 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Export Manpower on Export Performance: Evidence from the US, UK, and Germany. Operations Research Society of America and The Institute of Management Sciences (ORSA/TIMS) Proceedings of the 32nd Joint Annual Meeting, Anaheim, California, November 3-6 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Allpress, C., Tse, K.. 1991. The Use of Export Marketing Research at Different Planning Levels: Evidence from European Exporters. Proceedings of the TIMS Marketing Science Conference, University of Delaware, Wilmington, Delaware, March 20-23 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Neate-Stidson, S.. 1991. Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 1, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, July 8-11, 313-339 (2nd Prize for Best Competitive Paper) (Details)
1990 Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1990. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1197-1217 (Details)
  Schlegelmilch, B.B., Carman, J., Moore, A.. 1990. A Comparison of Customer Satisfaction with Family Practitioner Services in the US and UK. Proceedings of the Annual Conference of the Marketing Science Institute, New Orleans, Louisiana, April 25-28 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research: An Empirical Investigation of Users and Non-Users. In: Mühlbacher, H., Jochum, C. (eds.): Advanced Research in Marketing, Vol. 1, Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 427-446 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1990. Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions. In: Fiocca, R., Snehota, I. (eds.): Research Developments in International Marketing and Purchasing, Vol. 2. Proceedings of the International Marketing and Purchasing Conference, Milan, Italy, September 24-25, 1990, 443-473 (Details)
  Schlegelmilch, B.B., Tynan, C., Ramsey, N.. 1990. Market Segmentation for a Leisure Centre: A Case Study. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1218-1239 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1990. Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260 (Details)
  Moore, S.A., Schlegelmilch, B.B.. 1990. Service Quality: A Critial Evaluation of the Literature and an Agenda for Future Research. Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-17 (Details)
1989 Langlois, C.C., Schlegelmilch, B.B.. 1989. Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States. Proceedings of the Second European Conference on Business Ethics, September, 27-29, Barcelona, Spain (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. In: Moutinho, L., Brownlie, D., Livingstone, J. (eds.): Marketing Audit of the 80's, Vol. 2, Proceedings of the 22nd Annual Conference of the Marketing Education Group, Glasgow Business School, Scotland, July 11-14, 676-697 (Details)
1988 Burton, F.N., Schlegelmilch, B.B.. 1988. Changes in Company Characteristics Associated with Increasing Export Involvement. In: Robinson, T., Clarke-Hill, C. (eds.). Marketing: Past, Present, and Future. Vol. 2. Proceedings of the Annual Conference of the Marketing Education Group, Huddersfield, England, July 18-21, 25-356 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1988. Should Charities Conduct Generic Marketing?. In: Blois, K., Parkinson, S. (eds.): Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1988. The China Syndrome: An Empirical Investigation of Danish Companies' Experiences in the People's Republic of China. In: Turnbull, P. W., Paliwoda, S. J. (eds.): Research Developments in International Marketing, Vol. 1, Proceedings of the 4th International Marketing and Purchasing (IMP) Conference, Manchester, England, September 7-9, 486-510 (Details)
  Schlegelmilch, B.B., Tynan, A.C.. 1988. Who Volunteers? An Investigation into the Characteristics of Charity Volunteers. In: Robinson, T., Clarke-Hill, C. (eds.). Marketing: Past, Present, and Future. Vol. 1. Proceedings of the Annual Conference of the Marketing Education Group, Huddersfield, England, July 18-21, 1988, 12-35 (Details)
1987 Schlegelmilch, B.B., Diamantopoulos, A.. 1987. Innovativeness and Export Performance: An Empirical Analysis. In: Leeflang, P., Rice, M. (eds.): Contemporary Research in Marketing, Proceedings of the Annual Conference of the European Marketing Academy, Toronto, Canada, June 1-3, K1-K21 (Details)
  Schlegelmilch, B.B., Ross, A.G.. 1987. The Influence of Managerial Characteristics on Different Measures of Export Success. In: Wensley, R. (ed.): Reviewing Effective Research and Good Practice in Marketing, Proceedings: Annual Conference of the Marketing Education Group, Warwick, England, July 7-10, 241-257 (Details)
1986 Diamantopoulos, A., Schlegelmilch, B.B.. 1986. A Comparison of Marketing Operations of Autonomous Subsidiaries: An Empirical Study. Proceedings of the Annual Conference of the Academy of International Business, London, England, November, 21-23 (Details)
  Schlegelmilch, B.B., Crook, J.. 1986. Firm Level Determinants of Export Intensity. Proceedings of the Annual Conference of the Academy of International Business, London, England, November, 21-23 (Details)
1985 Schlegelmilch, B.B.. 1985. Internal Determinants of Export Behaviour of British and German Firms. Proceedings: Annual Conference of the European Marketing Academy, Bielefeld, Germany, April 10-12, 57-71 (Details)

Paper presented at an academic conference or symposium

2019 Mitchell, Vincent Wayne , Makri, Aikaterini, Schlegelmilch, Bodo B., Blaha, Patrick. 2019. MICE Event Value Measurement. Advances in Hospitality and Tourism Marketing and Management Conference, Portsmouth, United Kingdom, 09.07-12.07. (Details)
2018 Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. Global Marketing Conference, Tokyo, Japan, 25.07-29.07. (Details)
  Makri, Aikaterini, Arslanagic-Kalajdzic, Maja, Kadic-Maglajlic, Selma, Schlegelmilch, Bodo B. 2018. From perceived advertisement value to word of mouth: The moderating role of users‘ dominance on Facebook advertising. 47th EMAC Conference, Glasgow, United Kingdom, 29.05-01.06. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. Global Marketing Conference, Tokyo, Japan, 26.07-29.07. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2018. What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall. ICAR 2018, Almeria, Spain, 09.11-10.11. (Details)
2017 Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. A Theoretical Framework on the Influence of e-WOM on Customer-Based Brand Equity. 26th Annual CIMaR Conference Consortium for International Marketing Research, Florence, Italien, 20.06-23.06. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. Summer AMA Conference American Marketing Association, San Francisco, Vereinigte Staaten/USA, 04.08-06.08. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Cross-Cultural Differences in Cognitive Biases: Does Moral Licensing Work the Same Way in Europe and Asia? CIMaR Consortium for International Marketing Research 26th Annual Conference, Florence, Italien, 20.06-23.06. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. Customer-Based-Brand Equity in the Digital Age – Development of a Theoretical Framework. 45th AMS Annual Conference, San Coronado, Vereinigte Staaten/USA, 24.05-26.05. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. Global Fashion Management Conference, Vienna, Österreich, 06.07-09.07. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Influencing Factors on Moral Licensing Effect: A Meta-Analytic Approach. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05. (Details)
  Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2017. The Influence of Audience and Self-Construal on the Content of Online Reviews. 45th AMS Annual Conference, Coronado Island, San Coronado, Vereinigte Staaten/USA, 24.05-26.05. (Details)
2016 Zablocki, Agnieszka and Schlegelmilch, Bodo B. 2016. Conceptual Development of the Relationship Between Online Interactions and Brand Attitudes. 7th EMAC Regional Conference, Sarajevo, Bosnia and Herzegovina, Sarajevo, Bosnien-Herzegowina, 14.09.-16.09. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2016. Linking Perceptions of “Self” and “Time” to Online Social Network Behavior. 7th European Marketing Academy Regional Conference, Sarajevo, Bosnia and Herzegowina, 14.09-16.09. (Details)
  Simbrunner, Philipp and Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. Global Marketing Conference, Hong Kong, China, 21.07.-24.07. (Details)
  Zablocki, Agnieszka and Schlegelmilch, Bodo B. 2016. Private Versus Public Online Interactions and Their Impact on Purchase Decisions in Different Cultures. AIB Annual Meeting, New Orleans, Vereinigte Staaten/USA, 27.06.30.06. (Details)
  Cavusgil, S.T., J.J., Li, Schlegelmilch, Bodo B. 2016. Recent Developments in the Market for Management Education: Perspective from Asia, Europe and the USA. 25th Annual CIMaR Conference - Consortium for International Marketing Research, Xi'an, China, 17.06.-20.06. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Fedoseeva, Olga. 2016. The Relationship between Time Orientation and Charitable Behavior: A Cross-Cultural Comparison. CIMaR Consortium for International Marketing Research 25th Annual Conference, Xi'an, China, 17.06-20.06. (Details)
2015 Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Influence of Different Types of Online Interaction on Brand Attitudes – A Cross-Cultural Analysis. 18th Academy of Marketing Science World Marketing Congress, Bari, Italien, 14.07-18.07. (Details)
2014 Gruber, Verena, Schlegelmilch, Bodo B.. 2014. Investor Assocations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making. Academy of Marketing Science - World Marketing Congress, Lima, Peru, 05.08.-08.08. (Details)
  Gruber, Verena, Traxler, Nicole, Schlegelmilch, Bodo B.. 2014. An Investigation of CSR Practices in Bottom-of-the-Pyramid Markets, Stakeholders' Perceptions and their Potential for Development and Innovation. 6th International Conference on Corporate Sustainability and Responsibility, Berlin, Deutschland, 08.10.-09.10. (Details)
  Schlegelmilch, Bodo B., Gruber, Verena, Srisuphaolarn, P., Kamal, K.K., Nachum, L., Mishra, S.K.. 2014. Assuming Corporate Responsibilities in Emerging Markets: Challenges and Prospects (Panel Discussion). Academy of International Business, Vancouver, Kanada, 24.06.-26.06. (Details)
  Mitchell, V.-W., Schlegelmilch, Bodo B., Mone, S.D.. 2014. Beyond A Dyadic View On Value Co-Creation: A Multi-Actor Perspective from Business Networking Events. Global Marketing Conference, Singapur, Singapur, 15.08.-18.08.. (Details)
  Awanis, Sandra, Schlegelmilch, Bodo B.. 2014. The Effects of Consumer Expectations on Credit Card Overuse. Academy of International Business, Vancouver, Kanada, 24.06.-26.06.. (Details)
2013 McGoldrick, Peter, Gruber, Verena, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Ethical Aspects of International Product Sourcing. Academy of Marketing Science Annual Conference, Monterey, Vereinigte Staaten/USA, 15.05.-18.05.. (Details)
  Gruber, Verena, McGoldrick, Peter, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Social and Environmental Dimensions of CoO Image. EMAC Annual Conference, Istanbul, Türkei, 04.06.-07.06.. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B.. 2013. Sustainable or Conventional? Exploring the Fit of Sustainability Attributes. Academy of Marketing Science World Marketing Congress, Melbourne, Australien, 17.07.-20.07.. (Details)
  Robson, M.J., Katsikeas, C.S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2013. Alliance Capability, Tie Strength, and Performance in International Strategic Alliances. Winter Marketing Educators' Conference, Las Vegas, Vereinigte Staaten/USA, 15.02.-17.02.. (Details)
  Schlegelmilch, Bodo B., McGoldrick, P., Gruber, Verena, Newholm, T.. 2013. Integrating Social and Environmental Aspects into the Country-of-Origin (coO) Construct: Why a Reconceptualizaton of CoO is Necessary.. Academy of International Business, Istanbul, Türkei, 03.07-06.07.. (Details)
  Robson, J.M., Katsikeas, C.S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2013. Leveraging Alliance Capabilities: A Study of Alliance Capability Components, Tie Strength, and Performance in International Strategic Alliances. European Marketing Academy, Istanbul, Türkei, 04.06.06.06.. (Details)
2012 Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON. Academy of Marketing Science World Marketing Congress~Cultural Perspectives in Marketing, Buckhead, GA, Vereinigte Staaten/USA, 28.08.-01.09.. (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumer's experiences of Product-harm Crises. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05.-25.05.2012. (Details)
  Diamantopoulos, A., Doberer, E., Ring, A., Schlegelmilch, Bodo B.. 2012. Drivers of Export Segmentation Effectiveness. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05.-25.05.. (Details)
  Schlegelmilch, Bodo B., Houston, M.J.. 2012. Innovation in Executive MBA Programs: The Future of Business School Education. AMA Winter Educators' Conference, St. Petersburg/Florida, Vereinigte Staaten/USA, 17.02.-19.02.. (Details)
  Schlegelmilch, Bodo B.. 2012. Marketing Ethics: Challenges in Turbulent Times. AMA Winter Educators' Conference, St. Petersburg, Florida, Vereinigte Staaten/USA, 17.02.-19.02.. (Details)
  Schlegelmilch, Bodo B.. 2012. The Ambiguous gestalt of Global Marketing. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05-25.05. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. An Examination of Consumers' Inference Formation About Product Sustainability. IAREP, Wroclaw, Polen, 5.09.-08.09. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B.. 2012. An examination of consumers' inferences about product sustainability. 37th Annual Macromarketing Conference, Berlin, Deutschland, 13.06-16.06. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. Consumers' Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information. Academy of Marketing Science Annual Conference, New Orleans, Vereinigte Staaten/USA, 15.05-19.05. (Details)
  Schlegelmilch, Bodo B., Gruber, Verena. 2012. Sustainability: A Global Consumer Concern or a Luxury for Developed Nations?. Academy of International Business Annual Meeting, Washington, DC, Vereinigte Staaten/USA, 30.06.-03.07. (Details)
  Szöcs, Ilona, Schlegelmilch, Bodo B.. 2012. Do consumer and Company Perceptions of Corporate Philanthrophy Align? (Poster Session). 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05-25.05.2012. (Details)
  Schlegelmilch, Bodo B., Devinney, T.M., M.R., Czinkota, C.N., Leonidou, Gruber, Verena, Katsikeas, C.S., Zeriti, A. . 2012. A Global View on Sustainability and CSR: Panel Discussion. AIB Annual meeting, Washington, Vereinigte Staaten/USA, 30.06.-03.07.2012. (Details)
2011 Schlegelmilch, Bodo B.. 2011. Der MBA im Jahre 2020: Werden wir ihn noch wiedererkennen?. Verband der Hochschullehrer für Betriebswirtschaft, Hannover, Deutschland, 11.11. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. Why do you not care about CSR? A qualitative study exploring the limited role of CSR in consumption decisions. AMS World Marketing Congress, Reims, Frankreich, 19.7.-23.7.. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick E.. 2011. An Initial Step Towards Measuring Consumers' Perception of Corporate Social Responsibility. EMAC, Ljubljana, Slowenien, 24.5.-27.5.. (Details)
  Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. EMAC, Ljubljana, Slowenien, 24.5. - 27.5.. (Details)
  Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation. 2011 AMS World Marketing Congress, Reims, Frankreich, 19.07.-23.07.. (Details)
  Schlegelmilch, Bodo B., Ingene, C., Ortinau, D.J., Parasuraman, P.. 2011. Meet the Reviewers, Panel Discussion. Academy of Marketing Science, Coral Gables, Florida, Vereinigte Staaten/USA, 18.02.-20.02. (Details)
  Robson, M., Schlegelmilch, Bodo B., Bojkowszky, B.. 2011. Resource Deployment Stability and Performance in R&D Alliances: A Self-Determination Theory Explanation. AMA Winter Educator's Conference, Austin, Texas, Vereinigte Staaten/USA, 18.02.-20.02.. (Details)
  Schlegelmilch, Bodo B., Crittenden, V.L., Price, L., Varadarajan, R., Dickson, P., Yadav, M.. 2011. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05.. (Details)
  Haas-Kotzegger, Ursula, I., Assiouras, Schlegelmilch, Bodo B., G., Skourtis. 2011. Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.11.-30.11. (Details)
  Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2011. There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises. Academy of Marketing Science World Marketing Congress, Reims, Frankreich, 19.07.-23.07.. (Details)
  Mitchell, Vince, Petrovici, Dan Alex, Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. Examining the Influence of Parents versus Peers on Gen Y Internet Ethical Attitudes. 2011 Academy of Marketing Science Annual Conference, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05.. (Details)
2010 Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "What is CSR?" - Consumers' Understanding of Corporate Social Responsibility. 4th International Conference on Corporate Social Responsibility, Berlin, Deutschland, 22.09.-24.09.. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception Of Corporate Social Responsibility. EMAC, Kopenhagen, Dänemark, 1.6.-4.6.. (Details)
  Brenner, Barbara, Ambos, Björn, Schlegelmilch, Bodo B.. 2010. How to Control Knowledgeable Subsidiaries, presented at. European International Business Academy, Porto, Portugal, --. (Details)
  Schlegelmilch, Bodo B., Ingene, Charles A., Ortinau, D.J., Parasuraman, A., Cote, J.. 2010. Meet the Reviewers: Suggestions from Award Winning Reviewers on How to Get Published, Panel Discussion. Academy of Marketing Science, Portland, OR, Vereinigte Staaten/USA, 26.05.-29.05.. (Details)
  Schlegelmilch, Bodo B., Crittenden, Victoria L., Price, Linda, Varadarajan, Rajan, Yadav, M.. 2010. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science (AMS), Portland, OR, Vereinigte Staaten/USA, May 26-29. (Details)
  Schlegelmilch, Bodo B., Crane, F., Curran, C., Duke, C., Ferrell, L., Hanna, R., Wilson, E.. 2010. The Importance of the Scholarship of Teaching, Panel Discussion. AMA Winter Educator's Conference, New Orleans, Vereinigte Staaten/USA, 19.02.-22.02. (Details)
2009 Nell, Phillip, Ambos, Björn, Schlegelmilch, Bodo B.. 2009. MNC Relationshipos to the Local Context - Exploring the Phenomen of Embeddedness Overlap. Academy of Internatinal Business, San Diego, Vereinigte Staaten/USA, -. (Details)
  Nell, Phillip, Ambos, Björn, Schlegelmilch, Bodo B.. 2009. The MNC as an Inter-Organizational Network: An Investigation of HQ Linkages to Local Subsidiary Networks,. European International Business Academy, Valencia, Spanien, -. (Details)
  Schlegelmilch, Bodo B.. 2009. Beyond Shareholder Obligations: The Uncharted Theory of being a Responsible Company. First Global Peter Drucker Forum, Wien, Österreich, 19.11.. (Details)
  Schlegelmilch, Bodo B., Öberseder, Magdalena. 2009. Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. AMS World Congress, Oslo, Norwegen, 22.7.-26.7.. (Details)
  Öberseder, Magdalena, Schlegelmilch, Bodo B., Mitchell, Vincent-Wayne. 2009. Online versus Offline Ethics: A Comparison of Parents and their Adolescent Children in Austria and the UK. EMAC, Nantes, Frankreich, 26.5.-29.5.. (Details)
  Schlegelmilch, Bodo B., Doz, Yves, Pralahad, C. K., Malik, F., Stern, S.. 2009. Peter F. Drucker´s Contribution to Management. Drucker 100 Senior Executive Symposium, Wien, Österreich, 18.11.. (Details)
  Schlegelmilch, Bodo B.. 2009. Writing a PhD Thesis: The Challenges Ahead. First Biennial Doctoral Consortium at the 14th Biennial World Marketing Congress of the Academy of Marketing Science, Oslo, Norwegen, 22.07.-25.07.. (Details)
2008 Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Capturing Alliance Capability – A Classification Approach. Annual International Conference of the Strategic Management Society (SMS), Cologne, Deutschland, 12.10-15.10.. (Details)
  Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Making Sense of Alliance Capability – A Classification Framework and Avenues for Further Research. Annual Conference of the Academy of International Business (AIB), Milan, Italien, 30.06-03.07. (Details)
  Nell, Phillip, Schlegelmilch, Bodo B.. 2008. Overlapping Relationships of Headquarters and Subsidiaries to Local Networks - A Conceptual Model of Antecedents and Performance Consequences. European International Business Academy, Tallinn, Estland, 11.12-13.12.2008. (Details)
  Schlegelmilch, Bodo B.. 2008. "Ethics in Corporate Positioning" Corporate Identity/Assosiations Research Group. 5th International Conference of Strategic Management Society (SMS), Vancouver, Kanada, 25.05.-28.05. (Details)
  Brenner, Barbara, Schlegelmilch, Bodo B., Ambos, Björn. 2008. Adding a Third Demension: The value-added of Regional Headquarters. Strategic Management Society, Cologne, Deutschland, .. (Details)
  Nell, Phillip, Schlegelmilch, Bodo B.. 2008. Antecedents and Performance Consequences of MNC Embeddedness Overlap – A Conceptual Model. Academy of International Business, Milano, Italien, 30.6.-3.7.2008. (Details)
  Devinney, T.M., Schlegelmilch, Bodo B.. 2008. Exploring the LImits of Corporate Social Presponsibility, Panel Session. 28th Annual International Conference of the Strategic Management Society, Köln, Deutschland, 12.10.-15.10.. (Details)
2007 Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. The co-evolution of charters, capabilities and structures in the internationalization process. European International Business Academy, Catania, Italien, 13.-15.12.. (Details)
  Schlegelmilch, Bodo B.. 2007. The Domain of Global Strategy. SMS 27th Annual International Conference, San Diego, Vereinigte Staaten/USA, 14.10. - 17.10.2007. (Details)
  Nell, Phillip, Schlegelmilch, Bodo B.. 2007. Managing International Interdependence: The Role of Regional Headquarters. Strategic Management Society, San Diego, Vereinigte Staaten/USA, 14.10.-17.10.. (Details)
  Schlegelmilch, Bodo B., Lehrer, Mark. 2007. Shaping Product Innovation Through Different Internationalization Trajectories. AMA Winter Educator´s Conference, San Diego, Vereinigte Staaten/USA, 16.02.-19.02.. (Details)
  Schlegelmilch, Bodo B.. 2007. Ethical Tensions in International Supply Chains: converging Interests or Insoluble Contradictions between Producers, Retailers and Consumers. European Meeting of University Professors on the Occasion of the 50th Anniversary of the Treaty of Rome, Rom, Italien, 21.06. - 24.06.. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Functional and Divisional Tensions in the Internationalization Process of Banks: The Case of Unicredit in CEE, presented at . European International Business Academy, Catania, Italien, 13.-15.12.. (Details)
  Schlegelmilch, Bodo B.. 2007. Marketing Practice in an Era of Janus Trends. Academy of Marketing Conference, Surrey, Großbritannien, 03.07. - 06.07.. (Details)
  Schlegelmilch, Bodo B.. 2007. The Publication Game: Striving for Relevance and Rigo(u)r. Academy of Marketing Conference - Doctoral Colloquium, Surrey, Großbritannien, 02.07. - 03.07.. (Details)
2006 Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2006. Drivers of Continuous Resource Commitment in International Alliances: A Conceptual Framework. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06.. (Details)
  Lehrer, Mark, Schlegelmilch, Bodo B.. 2006. MNC Learning on the Demand Side: Lead Markets, Design Innovation and Internationalization. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06.. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Sources of Competitive Advantage in Global Innovation Networks: Center of Excellence versus Global Teams. 26th Strategic Management Society Annual Meeting, Vienna, Österreich, 29.10.-1.11.2006. (Details)
  Schlegelmilch, Bodo B., Ambos, Björn. 2006. Drivers of Regional Headquarters Formation within European Regions,. AMA Winter Educators' Conference, St. Petersburg, Vereinigte Staaten/USA, 17.2.-20.2.2006. (Details)
  Ambos, Tina Claudia, Schlegelmilch, Bodo B.. 2006. Standing on the Shoulders of Giants: knowledge management practices in international consulting firms. European Academy of International Business (EIBA), Fribourg, Schweiz, 07.12-09.12.. (Details)
2005 Mitchell, V.-W., Balabanis, G., Schlegelmilch, B.B., Cornwell, B.. 2005. A Cross-cultural Analysis of Consumer Misbehaviors. Cross Cultural Research Conference, Cancun, Mexico, December 11-14 (Details)
  Penz, E., Schlegelmilch, B.B., Stöttinger, B.. 2005. Infatuated by forged prodcuts. Why consumers knowingly buy counterfeits. Fourth International Business and Economy Conference (2005 IBEC), Waikiki, Hawaii, January 6-9 (Details)
  Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2005. The Impact of Relationship Quality on Continuous Resource Commitment and Partner Performance in International R&D Alliances: A Conceptual Framework. Academy of International Business (AIB), Quebec City, Kanada, July 9-12. (Details)
2004 Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control, conference paper,nom. for the McKinsey/SMS Best Conference papaer Award, presented at. 24th Strategic Management Society Annual Meeting, San Juan, Puerto Rico, 31.10.-3.11.2004. (Details)
  Schlegelmilch, Bodo B., Ambos, Björn, Ambos, Tina Claudia. 2004. Global Marketing und Market Knowledge: Collaboration and Management Issues, special session, presented at. AMA Winter Educators' Conference, Phoenix, Vereinigte Staaten/USA, 5.2.-9.2.2004. (Details)
  Chini, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Organizational Capabilities and the Effectiveness of Knowledge Flows within Multinational Corporations, accepted for Presentation at. Academiy of International Business Annual Conference, Stockholm, Schweden, 10.-13.7.2004. (Details)
2003 Ambos, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2003. Benefiting from Subsidiary Knowledge: An Empirical Investigation of Reverse Knowledge Transfer, competitive paper, presented at. Academy of International Business Annual Conference, Monteray, Vereinigte Staaten/USA, 5.7.-8.7.2003. (Details)
  Schlegelmilch, Bodo B., Ambos, Björn, Pattera, M.. 2003. Multi-Utility: Strategic Option in deregulated Markets? An Empirical Assessment using Conjoint Measures, competitive paper, presented at. 3rd European Academy of Management, Milan, Italien, 3.4.-5.4.. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2003. The Impact of National Culture on R&D Laboratory Performance and Location Choice: An Empirical Investigation, competitve paper, presented at. 23rd Strategic Management Society Annual Conference, Baltimore, Vereinigte Staaten/USA, 9.11.-12.11.2003. (Details)
  Schlegelmilch, B.B., Chini, T.C.. 2003. Strategic Value Discipline and Knowledge Management. An Empirical Investigation. European Academy of International Business (EIBA). Copenhagen, Denmark, December 11-13 (Details)
2002 Ambos, Björn, Schlegelmilch, Bodo B.. 2002. Coordinating International R&D through Cross-Cultural Teams: An Empirical Investigation of Selected Contingency Factors, Conference Paper presented at. Jahrestagung der Kommission Internationales Management, Graz, Österreich, 15.2.-16.2.. (Details)
  Ambos, Björn, Schlegelmilch, Bodo B.. 2002. The Use of International R&D Teams - An Empirical Investigation of Selected Contingency Factors, competitive paper,nominated for the McKinsey/SMS Best Conference Paper Award, presented at. Strategic Management Society Annual Meeting, Paris, Frankreich, 22.9.-25.9.2002. (Details)
2001 Kreuz, P., Schlegelmilch, B.B.. 2001. The Future of Speech Recognition Technology: A Survey of International Experts. Conference of the International Academy of E-Business, San Francisco (Details)
2000 Schlegelmilch, B.B., Stöttinger, B.. 2000. Researching Export Strategy Performance Relationships - Theoretical Foundations and methodological issues. Panel discussion at the Annual Conference of the Academy of International Business, Phoenix, November (Details)
1999 Doz, Y., Schlegelmilch, B.B.. 1999. Global Knowledge Management as a Strategic Resource. Panel Discussion, Annual Meeting of the Academy of International Business, Charleston, South Carolina, November 21-24 (Details)
  Holzmüller, H., Samiee, S., Schlegelmilch, B.B., Diamantopoulos, A., Salzberger, T.. 1999. Recent Methodological Advancements in Cross-National Marketing Research. Panel Discussion, World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Qawra, Malta, June 23-26 (Details)
  Schlegelmilch, B.B., Van Deusen, C., Simintiras, A., Geyer-Schulz, A., Holzmüller, H.. 1999. The Use of Information Technology in Marketing Teaching. Panel Discussion, World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Qawra, Malta, June 23-26 (Details)
1996 Schlegelmilch, B.B., Trommsdorff, V.. 1996. Ethische Unternehmenspositionierung. Jahrestagung der Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft, Fürth, Germany, January 25-27 (Details)
1995 Schlegelmilch, B.B.. 1995. Ethical Polymorphism: An Analysis of U.S., U.K. and German Managers. Academy of International Business Regional Meeting, Glendale, Arizona, May 26-27 (Details)
  Schlegelmilch, B.B., Ram, S.. 1995. Technophobia: Measurement and Cross-Cultural Validation. INFORMS International Conference, Singapore, June 25-28 (Details)
1993 Schlegelmilch, B.B.. 1993. A Comparative Study of U.S. and European Managers' Views of Business Ethics. CIBER Workshop on Internationalizing Business Ethics, Bentley College, Center for Business Ethics, Boston, Massachusetts, June 29-July 1 (Details)
  Schlegelmilch, B.B.. 1993. Die Messung von Präferenzen für unterschiedliche Produktmerkmale mittels partiell-individualisierter Conjoint-Analysen: Ein empirischer Vergleich zwischen Autokäufern in Großbritainnien und Deutschland. Jahrestagung der Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft, Fürth, Germany, January 22-23 (Details)
  Schlegelmilch, B.B.. 1993. EC Trade Relationships with Developing Countries. Fourth International Conference on Marketing and Development, San Jose, Costa Rica, January 7-10 (Details)
1992 Robertson, D.C., Schlegelmilch, B.B.. 1992. Corporate Institutionalization of Ethics in the United States and Great Britain. European Business Ethics Network (EBEN) 1992 International Conference, Paris, France, October 14-16 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1992. Problems and Solutions: Some Examples from Cross-National Collaborative Research. American Marketing Association Summer Marketing Educator's Conference, Chicago, Illinois, August 8-11, 1992 (Invited Session on Cross-National Collaborative Research) (Details)
1991 Moore, S.A., Schlegelmilch, B.B.. 1991. A Proposed Methodology for Examining Inter- and Intra-Organizational Perceptions of Service Quality. 7th Industrial Marketing and Purchasing Conference, Uppsala University, Sweden, September 6-8 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V., Universität Göttingen, Germany, January 31 - February 1 (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Technological Change in Telecommunication on Inter-Company Alliances. Annual Meeting of the Academy of International Business, (Invited Session on Cross-Border Alliances in the EC), Miami, Florida, October 17-20, (Details)
  Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Technological Change in Telecommunication on Inter-Company Alliances. Annual Meeting of the Academy of International Business (Invited Session of Cross-Border Alliances in the EC), Miami, Florida, October 17-20 (Details)
1990 Schlegelmilch, B.B., Langlois, C.C.. 1990. New US Corporate Culture and Old Japanese Corporate Values: Two Not-Too-Distant Relatives. Third European Conference on Business Ethics, October 3-5, 1990, Milan, Italy (Details)
  Moore, S.A., Schlegelmilch, B.B.. 1990. Service Quality: A Critical Evaluation of the Literature and an Agenda for Future Research. 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-17 (Details)
  Schlegelmilch, B.B., Diamantopoulos, A.. 1990. The Perceived Environmental Impact of Road versus Rail Freight Transport. The Keys to the Future: Railfreight Conference, Wansford, England, October 22-23 (Details)

Poster presented at an academic conference or symposium

2015 Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Forming of Brand Attitudes in the Online Environment. 44th EMAC Conference, Leuven, Belgien, 26.05-29.05. (Details)
2013 Gruber, Verena, Schlegelmilch, Bodo B., Penz, Elfriede. 2013. Disentangling Consumers' Preference Functions for Sustainable Products. Society for Consumer Psychology Summer Conference, Honolulu, Vereinigte Staaten/USA, 31.07.-04.08.. (Details)
2012 Szöcs, Ilona, Schlegelmilch, Bodo B.. 2012. Do Consumer and Company Perceptions of Corporate Philanthropy Align?. European Marketing Academy 41st Annual Conference, Lissabon, Portugal, 22.05.-25.05. (Details)

Research report, expert opinion

1993 Love, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Charity Marketing: An Empirical Analysis of Donor and Volunteering Behaviour in the U.K.. March 1993, Report Prepared for the Charities Aid Foundation (Details)
1990 Schlegelmilch, B.B., Diamantopoulos, A.. 1990. The Perceived Environmental Impact of Rail and Road Freight Transport: A Qualitative Analysis. January 1990, Report Prepared for the British Railways Board (Details)

Book or article review

2003 Schlegelmilch, B.B., Medved, K.. 2003. Marketingmanagement: Strategie-Instrumente-Umsetzung-Unternehmensführung. (Homburg, C./Krohmer H.). Journal für Betriebswirtschaft, 3, 114-115 (Details)
1992 Schlegelmilch, B.B.. 1992. Review of 'Handbook of German Business Management'. Management International Review, 32, 2, 189-192 (Details)

Case study

2017 Schlegelmilch, Bodo B., Quaas BSc (WU), MSc (WU), Christian N., Ambös, Ph.D., Tina C. 2017. Nivea and Friends: Beiersdorf’s Quest for an Optimal Strategy – Structure Alignment. Case Centre. (Details)
2014 León, S.S., Schlegelmilch, Bodo B.. 2014. Red Bull Stratos: Mission to the Edge of Space (case reference No Reference no. 514-075-1). The Case Center (Student and Instructor Version). (Details)
2012 Schlegelmilch, Bodo B., Villanueva-Weinzierl, Gina, Gabriel, Christoph. 2012. The Donnie GmbH Case Study. Case Center. (Details)

eJournal article

2007 Schlegelmilch, Bodo B., Öberseder, Magdalena. 2007. Ethical Issues in Global Supply Chains. Symphonya Emerging Issues in Management (2): http://www.unimib.it/go/Home/Italiano/Symphonya-Emerging-Issues-in-Management/2007-Issue-2-Ethics-in-Global-Supply-Chains. (Details)

Multimedia

2004 Schlegelmilch, B.B., Chini, C.T.. 2004. Charmin and the Knowledge Management Challenge at P&G, A two CD-ROM Case Study (Student- and Instructor Version). Community of European Management Schools (CEMS) (Details)
1997 Schlegelmilch, B.B.. 1997. Principle Content Developer, Global Marketing. A two CD-ROM program for MBA students studying international marketing in a distance learning environment (National University of San Diego), August (Details)
  Schlegelmilch, B.B.. 1997. Supporting Content Developer, Global Business. A two CD-ROM program for MBA students studying international business in a distance learning environment (National Universe of San Diego), July (Details)

Dissertation

1983 Schlegelmilch, B.B.. 1983. A Profile Analysis of Divergent Export Behaviour in the UK and West German Mechanical Engineering and Food Processing Industries. Ph.D. Thesis, University of Manchester Institute of Science and Technology (UMIST) (Details)

Diploma thesis

1981 Schlegelmilch, B.B.. 1981. Survey of Country Risk Appraisal Techniques for Export Markets. M.Sc. Dissertation, University of Manchester Institute of Science and Technology (UMIST) (Details)
1979 Schlegelmilch, B.B.. 1979. Analyse der Rahmenbedingungen deutscher Direktinvestitionen in Großbritannien. Abschlußarbeit, Fachhochschule Köln (Details)

Miscellaneous

2003 Schlegelmilch, B.B.. 2003. Editorial: 10 Years of JIM. Journal of International Marketing, 11, 1 (Details)
2001 Schlegelmilch, B.B.. 2001. Editorial: Fine Tuning the Winning Formula - The Road Ahead. Journal of International Marketing, 9, 1, iii-iv (Details)
  Schlegelmilch, B.B., Penz, E.. 2001. Wissensmanagement: Strategische Herausforderung. Wirtschaftsforum der Führungskräfte (WdF) Magazin, 10-12 (Details)
1999 Schlegelmilch, B.B.. 1999. Marketing is Going Digital: Some Changes and Implications for Marketing Management. Handel Österreich-USA, Embassy of the United States of America in Austria, 8-12 (Details)
1998 Schlegelmilch, B.B., El-Chichalki, K.. 1998. Citibank Argentina. Case Study, University of Western Ontario, Case Series, Part IV, 960-974 (Details)
  Schlegelmilch, B.B.. 1998. Ethik im internationalen Marketing. Transfer - Werbeforschung und Praxis. Werbewissenschaftliche Gesellschaft Wien/Bonn, 5-6, p. 13, (Summary of a Presentation) (Details)
1996 Schlegelmilch, B.B.. 1996. Editorial. European Journal of Marketing, Special Issue on Marketing and Social Responsibility, 30, 5, 7-8 (Details)

Projects

2005
EU Regional Headquarters: Driving Forces and Implications for Policy Makers and Managers (2005-2007) (Details)
2001
Knowledge management and organizational learning within multinational companies (2001-2005) (Details)
2000
Knowledge management and organizational learning within multinational companies - research proposal (2000-2000) (Details)
1999
Theory and practice of knowledge management systems (1999-1999) (Details)
1998
Why are counterfeits so attractive to consumers? (1998-2005) (Details)