portrait photo

Thomas Reutterer

Univ.Prof. Mag.Dr.rer.soc.oec. Thomas Reutterer
Telephone:
+43 1 31336 4619
Email:
Contact information and photo taken from and editable at WU Directory.

CV

2012-2014
Professorial Research Fellow in Marketing, University of Surrey, Surrey Business School
since 2011
Professor of Marketing, WU Vienna
2009
Visiting Professor at the Institute of International Studies, Ramkhamhaeng University, Bangkok
2009
Visiting Professor at the University St.Gallen
2008-2009
Substitute Chair (W3-Professur) of Marketing: University of the Federal Armed Forces Munich
2008-2010
Visiting Professorial Fellow at the University of Wollongong (AUS), School of Management and Marketing
2007
Visiting Professor at the Johann Wolfgang Goethe University, Frankfurt am Main
2006
Visiting Scholar at the Humboldt-Universität zu Berlin, Institute for Marketing
2005-2011
Deputy Head of the Institute of Retailing and Marketing, WU Vienna
2005
Visiting Scholar at the Humboldt-Universität zu Berlin, Institute for Marketing
2003-2011
Associate Professor, Institute of Retailing and Marketing, WU Vienna
2003
Venia docendi (Habilitation) in Business Administration
2001-2002
Consultant with Simon Kucher & Partners, Strategy and Marketing Consultants
2000
Visiting Professor University of Sydney
1997
Dr. rer. soc. oec. (Ph.D.)
1994-2003
Assistant Professor, Institute of Retailing and Marketing, WU Vienna

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2014
Innovative Teaching Award (WU Vienna)
2010
Innovative Teaching Award (WU Vienna)
2006
Dr.-Wolfgang-Houska-Preis (Finalist)
2005
Franz Edelman Award for Achievement in Operations Research and the Management Sciences (Semifinalist)
INFORMS Society for Marketing Science (ISMS) Practice Prize (Finalist)
2000
OeNB-WU-Förderungspreis
1998
Rudolf Sallinger-Preis (Ex Aequis Winner)
Stephan Koren-Preis (Winner)
1997
Wiener Preis für Handelsforschung (Co-Winner)
1994
Eduard Haas Preis für Handel und Marketing (Winner)

Classifications

  • 5301 Distributive trades (Details)
  • 5307 Business and management economics (Details)
  • 5315 Commercial science (Details)
  • 5320 Marketing (Details)
  • 5321 Market research (Details)

Expertise

  • Customer Relationship Management
  • Servcice-Marketing
  • Retail-Marketing
  • Marketing
  • Marketing models
  • Market Segmentation and Product Positioning
  • New products marketing
  • Shopping basket analysis and category management
  • Brand and category management interdependencies

Activities

Position in scientific committee
  since 2012 Österreichische Gesellschaft für Angewandte Forschung in der Tourismus- und Freizeitwirtschaft (ÖGAF) - Board Member
Position in jury, advisory board, curatorship
  since 2018 Handelsverband - Scientific commitee member
  since 2017 Harvard Business Publishing - Faculty Advisor
  since 2017 AI Solutions MP GmbH - Research Advisor
  2012 Österreichischer Innovationspreis Tourismus, Bundesministerium für Wirtschaft, Familie und Jugend - Member of Expert Jury
  since 2009 Research Advisory Board of the Research Center for Retail Management / University St Gallen - Member
Position in habilitation committee
  since 2015 Nadine Schröder (Universität Regensburg) - Fachmentor
Position in internal committee for appointments
  2013 Interactive Marketing and Social Media - Internal Examinor
Position in internal habilitation committee
  2017 Florian Huber - Member
  2016 Christina Holweg - Mitglied
  2013 Regina Dittrich, Monika Koller, Astrid Reichel - Member
Reviewer for scientific organization
  2014 Deutsche Forschungsgemeinschaft (DFG)
  since 2005 Jubiläumsfonds der Oesterreichischen Nationalbank (OeNB)
Membership in scientific association
  since 2013 Direct Marketing Educational Foundation (DMEF)
  since 2010 American Marketing Association (AMA)
  since 2005 Marketing Science Institute (MSI)
  since 2003 Verband der Hochschullehrer für Betriebswirtschaft e. V. (VHB)
  since 1998 Institute For Operations Research and the Management Sciences (INFORMS)
  since 1996 European Marketing Academy (EMAC)
Editor of a scientific journal
  2011-2017 Journal für Betriebswirtschaft (JfB) / Management Review Quarterly (MRQ) - Co-Editor
Member of the editorial board
  since 2019 International Journal of Research in Marketing (IJRM)
  since 2018 Management Review Quarterly (MRQ)
  since 2015 Journal of Business Economics (Zeitschrift für Betriebswirtschaft)
  since 2014 Transfer - Werbeforschung und Praxis
  2009-2012 International Journal of Marketing (früher: Der Markt)
  since 2007 European Retail Research
Reviewer for a scientific journal
  since 2019 Journal of Marketing Research
  since 2018 Review of Managerial Science
  since 2018 Management Science
  since 2018 Journal of Choice Modelling
  since 2017 British Journal of Management
  2016 Mathematical and Computational Applications
  since 2016 Journal of Marketing Behavior
  since 2016 Annals of Operations Research
  since 2015 Journal of Retailing
  2014 Journal of the American Planning Association
  since 2012 Journal of Business Research (JBR)
  since 2012 International Journal of Research in Marketing (IJRM)
  since 2012 Annals of Tourism Research
  2011 Cartographica
  since 2008 OR Spektrum
  since 2007 European Journal of Operational Research (EJOR)
  2007 Computational Statistics
  since 2006 Zeitschrift für betriebswirtschaftliche Forschung (zfbf)
  since 2006 Zeitschrift für Betriebswirtschaft (ZfB)
  since 2006 Journal of Interactive Marketing
  since 2006 International Journal of Retail & Distribution Management
  since 2006 Information Sciences
  since 2005 Marketing Zeitschrift für Forschung und Praxis
  since 2005 Journal of Retailing and Consumer Services
  2005-2006 Journal für Betriebswirtschaft (JfB)
  2005 Industrial Marketing Management
  since 2005 Computers and Operations Research
  2004 Management Research Review
  2002 International Journal of Physical Distribution and Logistics Management
  2002 IEEE Transactions on Knowledge and Data Engineering
  2002-2012 Der Markt / International Journal of Marketing
Organisation of Research Seminar
  since 2012 Research Seminar Series / Department of Marketing (together with Martin Schreier)
Reviewer for an international conference
  2014 The International Conference on Information Systems (ICIS) - Area Editor (Decision Analytics, Big Data, and Visualization)
  2009 Wissenschaftlicher Markentag (WU Vienna)
  2009 ANZMAC Conference
  2008 The International Conference on Information Systems (ICIS)
  2008 Hawaii International Conference on System Sciences (HICSS)
  2007 Conference of the German Classification Society (GfKl)
  since 2005 EMAC Annual Conferences
Organization scientific meeting (Conference etc.)
  2017 AI Summit Vienna 2017 - Organizing Team Member
  since 2012 Research Seminar Series / Department of Marketing (together with Martin Schreier)
Position in administration
  2012-2016 MSc Program in Marketing - Academic Program Director
  since 2011 Institute for Service Marketing and Tourism - Head of Institute
  2011 Design Group for WU’s Strategic Development Plan
Academic advisor
  since 2012 Vanderbilt University, Nashville, Tennessee
  since 2008 Indiana University, Kelley School of Business, Minneapolis
Supervisor dissertation
  since 2019 Sila Ada
  2018 Radoslaw Karpienko
  2017 Michael Platzer
  2014 Andre Decrouppe
  2011 NIcolas March

Publications

Book (monograph)

1997 Reutterer, Thomas. 1997. Analyse von Wettbewerbsstrukturen mit neuronalen Netzen - Ein Ansatz zur Kundensegmentierung auf Basis von Haushaltspaneldaten. Forschungsergebnisse der Wirtschaftsuniversität Wien, 398 S., Wien: Service-Fachverlag, ISBN 3-85428-374-1 (Details)
1996 Edrissi, A., Heinrich, G., Kleiber, Ch., Kodritsch, Ch., Lettmayr, C.F., Reutterer, Thomas, Voithofer, Peter. 1996. Telekommunikation im österreichischen Gewerbe und Handwerk. Wien: Österreichischer Wirtschaftsverlag. (Details)

Journal article

2019 Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2019. Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing. 47 181-197. (Details)
  Wieringa, Jaap, Kannan, P.K., Ma, Xiao, Reutterer, Thomas, Risselada, Hans, Skiera, Bernd. 2019. Data analytics in a privacy-concerned world. Journal of Business Research. (Details)
2018 Reisenbichler, Martin, Reutterer, Thomas. 2018. Topic Modeling in Marketing: Recent Advances and Research Opportunities. Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB). 89 (3), 327-356. open access (Details)
2017 Reutterer, Thomas, Hornik, Kurt, March, Nicolas, Gruber, Kathrin. 2017. A Data Mining Framework for Targeted Category Promotions. Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB), 87, (3), 337-358. open access (Details)
2016 Platzer, Michael, Reutterer, Thomas. 2016. Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activitiy. Marketing Science 35 (5), 779-799. (Details)
2014 Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2014. How to derive consensus among various marketing journal rankings?. Journal of Business Research 67 (5): 998-1006. (Details)
2011 Peschta, Thomas, Reutterer, Thomas, Mayerhofer, Wolfgang. 2011. Der Einfluss von Kundenzufriedenheit auf die Kundenloyalität. transfer - Werbeforschung & Praxis 57 (3): 6-19. (Details)
  Walter, Eva Margarete, Reutterer, Thomas. 2011. Wie wirkt SMS-basierte Direktwerbung?. der Markt - Journal für Marketing 50 (3): 171-183. (Details)
  Berger, Thomas, Lienbacher, Eva, Reutterer, Thomas. 2011. Crowdsourcing - Wertschöpfung 2.0 (Praxisbeitrag). transfer - Werbeforschung & Praxis 3 28-37. (Details)
2010 Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2010. GIS-Based Marketing Decisions - Effects of Alternative Data Visualizations on Decision Quality. Journal of Marketing 74 (6), 94-110. (Details)
2009 Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2009. Retail Revenue Management. European Retail Research 23 (2): 89-106. (Details)
  Natter, Martin, Reutterer, Thomas, Mild, Andreas. 2009. Dynamic Pricing Support Systems for DIY Retailers – A Case Study from Austria. GFK Marketing Intelligence Review 1 (1): 46-53. (Details)
  Reutterer, Thomas, Teller, Christoph. 2009. Store format choice and shopping trip types. International Journal of Retail and Distribution Management 37 (8): 695-710. (Details)
2008 Boztug, Yasemin, Reutterer, Thomas. 2008. A Combined Approach for Segment-Specific Analysis of Market Basket Data. European Journal of Operational Research (EJOR) 187 (1): 294-312. (Details)
  Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2008. Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations. International Review of Retail, Distribution and Consumer Research (IRRDCR) 18 (3): 283-309. (Details)
  Teller, Christoph, Reutterer, Thomas. 2008. The Evolving Concept of Retail Attractiveness: What makes retail agglomerations attractive when customers shop at them?. Journal of Retailing and Consumer Services 15 (3): 127-143. (Details)
2007 Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2007. An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing. Marketing Science 26 (4): 576-583. (Details)
  Reutterer, Thomas, Hahsler, Michael, Hornik, Kurt. 2007. Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 29 (3): 163-179. (Details)
2006 Breidert, Christoph, Hahsler, Michael, Reutterer, Thomas. 2006. A Review of Methods for Estimating Willingness-to-Pay. Innovative Marketing 2 (4): 8-32. (Details)
  Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Journal of Interactive Marketing 20 (3/4): 43-57. (Details)
  Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2006. Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- undWerbeplanung im DIY-Handel. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 28 (4): 260-268. (Details)
  Reutterer, Thomas, Sicking, Holger, Sinha, Ashish. 2006. Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrössen. Jahrbuch der Absatz- und Verbrauchsforschung 52 (2): 120-139. (Details)
2003 Reutterer, Thomas. 2003. Bestandsaufnahme und aktuelle Entwicklungen bei der Segmentierungsanalyse von Produktmärkten. Journal für Betriebswirtschaft (JfB) 53 (2): 52-74. (Details)
  Mild, A., Reutterer, T.. 2003. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Journal of Retailing and Consumer Services, 10, 3, 123-133 (Details)
  Mild, A., Reutterer, T.. 2003. Une approche de filtrage collaborating mise au point pour prédire des achats intercatégories basée sur des paniers de données binaires. Recherche et Applications en Marketing, 18, 4, 81-95 (Details)
2000 Reutterer, Thomas, Natter, Martin. 2000. Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks. Computers & Operations Research. Special Issue on Neural Networks for Business Applications, 27, 11-12, 1227-1247 (Details)
  Reutterer, Thomas, Kotzab, Herbert. 2000. The Use of Conjoint-Analysis for Measuring Preferences in Supply Chain Design. Industrial Marketing Management, 29, 1, 27-35 (Details)
1999 Kotzab, Herbert, Reutterer, Thomas. 1999. Anforderungen an Logistik-Systeme aus Anwendersicht - Eine empirische Studie mit Hilfe der Conjoint-Analyse. Logistik Management, 1, 3, 181-197 (Details)
  Kotzab, Herbert, Reutterer, Thomas. 1999. The Design of logistics systems by logistics practitioners - Optimal results by the use of the conjoint analysis?. Slovenian Journal of Marketing, 5, 3, 43-53 (Details)
1996 Buber, Renate, Reutterer, Thomas. 1996. Ladenatmosphäre und KonsumentInnenverhalten - Teil 1: Theoretischer Hintergrund und didaktische Vorgangsweise für eine Projektstudie. Der Markt, 35, 138, 132-141 (Details)
  Reutterer, Thomas, Haller, Thomas, Kuchar, Robert, Musil, Martin. 1996. Ladenatmosphäre und KonsumentInnenverhalten - Teil 2: Ausgewählte empirische Ergebnisse einer Untersuchung im Möbelhandel. Der Markt, 35, 138, 141-143 (Details)
  Buber, Renate, Reutterer, Thomas. 1996. Projektorientiertes Lehren und Lernen in der BWL - Ein Beispiel aus dem Bereich Handel und Marketing. Kölner Zeitschrift für Wirtschaft und Pädagogik, 11, 20, 19-44 (Details)
1994 Reutterer, Thomas. 1994. Analytische Modelle zur Unterstützung von Positionierungsentscheidungen - Versuch einer Bestandsaufnahme. Der Markt, 33, 129, 62-83 (Details)

Chapter in edited volume

2019 Reutterer, Thomas, Dan, Daniel. 2019. Cluster Analysis in Marketing Research: Handbook of Market Research. In: Cluster Analysis in Marketing Research: Handbook of Market Research, Hrsg. Homburg, Ch., M. Klarmann, and A. Vomberg, 00-00. 00: Springer. (Details)
2016 Reutterer, Thomas, Schneider, Anke. 2016. Elektronische Dienstleistungen und technologischer Fortschritt. In: Handbuch Dienstleistungsmanagement, Hrsg. Prof. Dr. Hans Corsten; Prof. Dr. Stefan Roth, 423-444. : Vahlen. (Details)
2013 Wiesel, Stefan, Judt, Ewald, Reutterer, Thomas. 2013. Kopf oder Bauch? Zur Entscheidungsfindung im Management. In: … und schoppingcenter. Das Lesebuch und Nachdenkbuch, Hrsg. Schneider, Kurt, 240-247. Graz: Eigenverlag. (Details)
2012 Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2012. Visual Decision Making Styles and Geographical Information Systems. In: Quantitative Marketing and Marketing Management (Festschrift in Honor of Udo Wagner), Hrsg. Diamantopoulos, A., W. Fritz, and L. Hildebrandt, 191-207. Wiesbaden: Gabler. (Details)
2010 Reutterer, Thomas, Wiesel, Stefan. 2010. Customer Relationship Management. In: Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden, Hrsg. Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher, 83-96. Wien u.a.: UTB. (Details)
2009 Buber, Renate, Reutterer, Thomas. 2009. Denzel AG - Kaufentscheidungsprozess und Marktpotenzial bei Automobilen. In: Fallstudien aus der österreichischen Marketingpraxis 5., Hrsg. Wagner, Udo/Reisinger, Herbert/Schwand, Christopher, 51-68. Wien: Facultas. (Details)
  Meyer, Michael, Reutterer, Thomas. 2009. Sampling-Methoden in der Marktforschung-Wie man Untersuchungseinheiten auswählen kann. In: Qualitative Marktforschung Konzepte-Methoden-Analysen, Hrsg. Renate Buber, Hartmut H. Holzmüller, 229-246. Wiesbaden: Gabler. (Details)
  Reutterer, Thomas, Höcht, Viktoria, Wagner, Doris. 2009. Ageing Society und Citizen Relationship Management. In: Altern in der Stadt: Aktuelle Trends und ihre Bedeutung für die strategische Stadtentwicklung, Hrsg. Hanappi-Egger E. und P. Schnedlitz, 557-605. Wien: Facultas. (Details)
2007 Meyer, Michael, Reutterer, Thomas. 2007. Sampling-Methoden in der Markforschung: Wie man Untersuchungseinheiten auswählen kann. In Qualitative Marktforschung, Hrsg. Buber, Renate, Holzmüller, Hartmut, 229-246. Wiesbaden: Gabler. (Details)
2006 Hahsler, Michael, Hornik, Kurt, Reutterer, Thomas. 2006. Warenkorbanalyse mit Hilfe der Statistik-Software R. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, 144-163. Wien: Linde. (Details)
  Reutterer, Thomas. 2006. Zur Bedeutung von daten- und modellgestützten Entscheidungshilfen in Marketing und Handel. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, 119-123. Wien: Linde. (Details)
  Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2006. Retail Revenue Management. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Buber, Reutterer, Schuh, Teller, 124-143. Wien: Linde. (Details)
  Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2006. Attraktivitätsbewertung von Handelsagglomerationen im Zuge des Kauf-/Besuchsprozesses von Kunden. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, 317-335. Wien: Linde. (Details)
  Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2006. Determinanten der Einkaufsstättenwahl als Faktoren für die wahrgenommene Attraktivität von Handelsagglomerationen — Tradierte Thesen auf dem Prüfstand. In Der österreichische Handel 2005. Daten – Fakten – Analysen., Hrsg. Voithofer, Peter und Ernst Gittenberger , 193-209. Wien, Frankfurt a. M.: Peter Lang Europäischer Verlag der Wissenschaften. (Details)
2005 Reutterer, T., Sicking, H.. 2005. Der Wert von Handels- versus Herstellermarken aus Konsumentenperspektive. In: Trommsdorff, V. (Hrsg.): Handelsforschung 2005. Neue Erkenntnisse für Praxis und Wissenschaft des Handels. 123-143, Stuttgart: Kohlhammer (Details)
2004 Reutterer, T., Mild, A.. 2004. Analyzing Qualitative Data with Quantitative Methods? An Illustration Using Personalised Item Recommendation Techniques. In: Buber, R., Gadner, J., Richards, L. (eds.): Applying qualitative methods to marketing management research. 257-277, London, U.K.: Palgrave McMillan (Details)
2002 Reutterer, Thomas, Haller, Thomas. 2002. Brand-Equity-Analyse. In: Simon, Hermann, von der Gathen, Andreas (Hrsg.): Das große Handbuch der Strategieinstrumente: Werkzeuge für eine erfolgreiche Unternehmensführung. 241-248, Frankfurt, Main u.a.: Campus-Verlag (Details)
  Reutterer, Thomas. 2002. Marktsegmentierung. In: Simon, Hermann, von der Gathen, Andreas (Hrsg.): Das große Handbuch der Strategieinstrumente: Werkzeuge für eine erfolgreiche Unternehmensführung. 271-284, Frankfurt, Main u.a.: Campus-Verlag (Details)
  Reutterer, Thomas. 2002. Szenario-Analyse. In: Simon, Hermann, von der Gathen, Andreas (Hrsg.): Das große Handbuch der Strategieinstrumente: Werkzeuge für eine erfolgreiche Unternehmensführung. 70-83, Frankfurt, Main u.a.: Campus-Verlag (Details)
2001 Mild, Andreas, Reutterer, Thomas. 2001. Collaborative Filtering Methods for Binary Market Basket Data Analysis. In: Liu, J., Yuen, P.C., Li, C., Ng, J., Ishida, T. (eds.): Lecture Notes in Computer Science, Vol. 2252: Active Media Technology. 302-313, Berlin, Heidelberg: Springer-Verlag (Details)
  Schnedlitz, Peter, Reutterer, Thomas, Joos, Walter. 2001. Data-Mining und Sortimentsverbundanalyse im Einzelhandel. In: Hippner, Hajo, Küsters, Ulrich, Meyer, Matthias, Wilde, Klaus D. (Hrsg.): Handbuch Data Mining im Marketing. Knowledge Discovery in Marketing Databases. 951-970, Wiesbaden: Vieweg Verlag (Details)
2000 Buchta, Christian, Reutterer, Thomas. 2000. Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data. In: Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas (eds.): A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. 73-142, Wien, New York: Springer-Verlag (Details)
1999 Reutterer, Thomas, Schnedlitz, Peter. 1999. Die Zukunft der Handelsbetriebslehre. In: Beisheim, Otto (Hrsg.): Distribution im Aufbruch. Bestandsaufnahme und Perspektiven. 1129-1142, München: Vahlen (Details)
  Reutterer, Thomas. 1999. Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps. In: Gaul, Wolfgang, Locarek-Junge, Hermann (eds.): Studies in Classification, Data Analysis, and Knowledge Organization, Volume 14: Classification in the Information Age, 520-528, Berlin, New York: Springer-Verlag (Details)
1993 Reutterer, Thomas. 1993. Schuhhaus Reutterer: Segmentorientierte Positionierung. In: Aigner, Walter, Meyer, Michael, Rößl, Dietmar (Hrsg.): Marketing-Fallstudien für Klein- und Mittelbetriebe. 123-148, Wien: Wirtschaftsverlag Ueberreuter (Details)

Edited book (editorship)

2006 Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, Hrsg. 2006. Innovationen in Marketing und Handel. Wien: Linde. (Details)
2000 Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas (eds.). 2000. A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. Interdisciplinary Studies in Economics and Management, 142 p., Wien, New York: Springer, ISBN 3-211-83474-5 (Details)

Contribution to conference proceedings

2018 Dan, Nelu, Bellio, Ruggerro, Reutterer, Thomas. 2018. A Note on Latent Rating Regression for Aspect Analysis of User-Generated Content. In Proceedings of the 33rd International Workshop on Statistical Modelling. Volume 1, Hrsg. Statistical Modelling Society, 63-68. Bristol, UK: None. (Details)
2017 Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. In Proceedings of the 3rd International Conference on Big Data, Small Data, Linked Data and Open Data, Hrsg. International Academy, Research, and Industry Association (IARIA), 0-0. Venice, Italy: None. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models. In European Marketing Academy Conference 2017, Hrsg. European Marketing Academy (EMAC), 0-0. Groningen, NL: None. (Details)
2016 Floh, Arne, Koller, Monika, Zauner, Alexander, Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. In Marketing in the age of data, Hrsg. European Marketing Academy (EMAC), 0- 0. Oslo: None. (Details)
  Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. In Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Hrsg. American Marketing Association (AMA), S. - . Las Vegas: American Marketing Association. (Details)
  Sengo Furtado, Filipe, Karpienko, Radoslaw, Reutterer, Thomas. 2016. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. In Marketing in the age of data, Hrsg. EMAC, 40-40. Oslo: None. (Details)
2015 Karpienko, Radoslaw, Reutterer, Thomas. 2015. A Structural Analysis of Marketing Topics. In European Marketing Academy 43rd Annual Conference, Hrsg. EMAC, Leuven: (Details)
  Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. In Proceedings of the 44th EMAC Conference, Hrsg. European Marketing Academy (EMAC), S. - . Leuven: None. (Details)
2014 Stangl, Barbara, Reutterer, Thomas. 2014. The Role of Emotions in a price promotion setting. In Global Marketing Conference Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 458-467. Singapore: (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. In European Marketing Academy 42nd Annual Conference, Hrsg. Forthcoming, 00-00. Valencia: EMAC. (Details)
2013 Gruber, Kathrin, Karpienko, Radoslaw, Reutterer, Thomas. 2013. Graphical Markov Models as an Alternative to SEM.. In European Marketing Academy 42nd Annual Conference., Hrsg. Karaosmanoglu, 308-309. Istanbul: EMAC. (Details)
2010 Wiesel, Stefan, Reutterer, Thomas. 2010. Handelsorientierte Markenbewertung. In Aktuelle Beiträge zur Markenforschung. Tagungsband des 3. Internationalen Markentags, Hrsg. Wolfgang Mayerhofer und Marion Secka, 211-222. Wiesbaden: Gabler. (Details)
2009 Heim, Philipp, Walter, Eva Margarete, Reutterer, Thomas. 2009. User Acceptance of SMS-based Advertising Campaigns. In Proceedings of the 6th International Conference on Partial Least Squares and Related Methods, Hrsg. Vinzi, Vincenzo Esposito/Tenenhaus, Michel/Guan, Rong, 394-399. Beijing, China: Publishing House of Electronics Industry. (Details)
  Walter, Eva Margarete, Reutterer, Thomas. 2009. How Mobile Advertising Affects Consumers: Empirical Findings From A SMS Direct Marketing Campaign. In Proceedings of the 38th EMAC Conference (on CD-ROM), Hrsg. Helfer, Jean-Pierre, Nicolas, Jean-Louis, ---. Nantes: EMAC. (Details)
  Reutterer, Thomas, Walter, Eva Margarete. 2009. Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne. In Business Services: Konzepte, Technologien, Anwendungen, Hrsg. Hansen, Hans Robert, Karagiannis, Dimitris, Fill, Hans-Georg, 151-160. Wien: (Details)
2008 Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2008. Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?. In Proceedings of the 37th EMAC Conference (on CD-ROM), Hrsg. -, ---. Brighton, England: (Details)
  March, Nicolas, Reutterer, Thomas. 2008. Building an Association Rules Framework for Target Marketing. In Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications, Hrsg. Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker, 439-446. Berlin: Springer. (Details)
2007 Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2007. Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations - An Empirical Study. In Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, Hrsg. Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna, 1639-1687. Saarbruecken, Germany: (Details)
  Reutterer, Thomas, Teller, Christoph. 2007. Determinants of Store Choice: An Empirical Study of Consumers’ Grocery Shopping Trip Behaviour. In Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (on CD-ROM), Hrsg. , - . San Francisco, U.S.A.: (Details)
  Teller, Christoph, Reutterer, Thomas. 2007. Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations. In Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (on CD-ROM), Hrsg. , - . San Francisco, U.S.A.: (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. How to Select a Proper Market Basket Ensemble? A Comparison Between Data-Driven and Ad Hoc Results. In Proceedings of the 36th EMAC Conference (on CD-ROM), Hrsg. , - . Reykjavik, Iceland: (Details)
2006 Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. In Proceedings of the 35th EMAC Conference (on CD-ROM), Hrsg. , - . Athens, Greece: (Details)
  Kotzab, Herbert, David B., Grant, Bjerre, Mogens, Aastrup, Jesper, Reutterer, Thomas. 2006. The Role of Efficient Consumer Response in Assisting Business Excellence. In Society for Marketing Advances (SMA) Proceedings 2006, Hrsg. Kehoe, W.J. and L.K. Whitten, ???-???. Charlottesville, VA: (Details)
  Hahsler, Michael, Hornik, Kurt, Reutterer, Thomas. 2006. Implications of probabilistic data modeling for mining association rules. In From Data and Information Analysis to Knowledge Engineering, Studies in Classification, Data Analysis, and Knowledge Organization, Hrsg. M. Spiliopoulou, R. Kruse, C. Borgelt, A. Nürnberger, and W. Gaul, 598-605. Berlin: Springer. (Details)
  Teller, Christoph, Reutterer, Thomas. 2006. The Impact of Situational Effects on Consumers' Evaluation of Retail Agglomerations. In Recent Advances in Retailing and ServiceScience. Conference Proceedings (CD-Rom), Hrsg. Timmermans, Harry, x-x. Budapest (Ungarn): (Details)
2005 Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. Proceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A. (Details)
2003 Mild, Andreas, Reutterer, Thomas. 2003. Analysis of cross-category and inter-temporal purchase relationships in market basket data. Proceedings of the 32nd EMAC Conference, Glasgow (Details)
  Schnedlitz, Peter/Reutterer, Thomas/Teller, Christoph. 2003. Testing the relationship between market share and store characteristics. In: 10th Recent Advances in Retailing & Services Science Conference Proceedings, August 7 - 10th, 2003, Portland - Oregon - United States, p. 93 (Details)
2002 Kotzab, Herbert, Grant, David Bruce, Reutterer, Thomas. 2002. Efficient Consumer Response and Business Excellence: Findings from the Austrian grocery supply chain. In: Coleshill, Paul (ed.): Organisational Excellence: Managing Information. Proceedings of the 3rd Multinational Alliance for the Advancement of Organisational Excellence (MAAOE) Conference, University of Paisley, Scotland, 237-246 (Details)
  Kotzab, Herbert, Grant, David Bruce, Reutterer, Thomas. 2002. Efficient Consumer Response and Business Excellence: Findings from the Austrian grocery supply chain. In: Coleshill, Paul (ed.): Organisational Excellence: Managing Information. Proceedings of the 3rd Multinational Alliance for the Advancement of Organisational Excellence (MAAOE) Conference, University of Paisley, Scotland, 237-246 (Details)
2000 Reutterer, Thomas, Kousek, Herwig. 2000. Determinants of Store Choice: An Empirical Study of Consumers' Grocery Shopping Trip Behavior. Retailing and Distribution in Europe. Proceedings of the 3rd AFM French-German Conference, Palais du Grand Large, Saint-Malo, France (Details)
  Wieder, Bernhard, Reutterer, Thomas. 2000. Revenue Accounting - Integrating Marketing and Accounting Concepts. Proceedings of the Second Conference on New Directions in Management Accounting: Innovations in Practice and Research, December 14-16, 2000, Brussels, Belgium (Details)
1999 Reutterer, Thomas, Natter, Martin. 1999. Market Segmentation and Competitive Analysis: MULTICLUS versus SOM. In: Hildebrandt, Lutz, Annacker, Dirk, Klapper, Daniel (eds.): Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin (Details)
1998 Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. In: Pelton, Lou E., Schnedlitz, Peter (eds.): Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 (Details)
  Reutterer, Thomas. 1998. Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps. In: Andersson, Per (ed.): Proceedings of the 27th EMAC Conference. Track 5: Marketing Research, 85-115, Stockholm, Sweden (Details)
  Reutterer, Thomas. 1998. Die entscheidungsrelevante Aufbereitung von Scanning-Daten als Herausforderung für die Handelsforschung. In: Clement, Werner (Hsrg.): Kompetenz-Zentrum Wien. WU-Jahrestagung 1998, 213-224, Wien: Service-Fachverlag (Details)
1997 Reutterer, Thomas. 1997. Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. In: Viestová, Kristina, Richterová, Kornélia (eds.): Východiská segmentácie trhu - Zborník z medzinárodnej konferencie. Ekonomická univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7 (Details)
1996 Reutterer, Thomas. 1996. Analyzing Market Segments and Competitive Market Structure from Brand Switching Data. 9th EMAC/EIASM Colloquium for Doctoral Students in Marketing, Budapest, Hungary (Details)
  Reutterer, Thomas. 1996. Inferring Competitive Market Structures: Current Methodological Issues and Outline of a Neurocomputing Approach. Proceedings of the II CEMS Academic Conference. Università Commerciale Luigi Bocconi, Milan, Italy (Details)

Paper presented at an academic conference or symposium

2019 Vamosi, Stefan, Reutterer, Thomas, Platzer, Michael, Kalcher, Klaudius. 2019. A Deep Learning Approach to Quantify Sequence Similarities of Historical Customer Data. INFORMS Marketing Science Conference 2019, Rom, Italien, 20.06.-22.06. (Details)
  Fruchter, Gila, Reisenbichler, Martin, Reutterer, Thomas. 2019. Country Image Effects in Production Relocation Timing Decisions. INFORMS Marketing Science Conference 2019, Rom, Italien, 20.06.-22.06. (Details)
  Reutterer, Thomas, Valendin, Jan, Platzer, Michael, Kalcher, Klaudius. 2019. From RFM to LSTM: Predicting customer future with autoregressive neural nets. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05. (Details)
  Valendin, Jan, Reutterer, Thomas, Platzer, Michael, Kalcher, Klaudius. 2019. From RFM to LSTM: Predicting Customer Future with Autoregressive Neural Networks. INFORMS Marketing Science Conference 2019, Rom, Italien, 20.06.-22.06. (Details)
  Fruchter, Gila, Gerstner, Eitan, Halbheer, Daniel, Reutterer, Thomas. 2019. Funding Mechanisms for Higher Education: A Marketing Perspective. Journal of Marketing Research Special Issue Conference on Marketing and Education, Austin, Vereinigte Staaten/USA, 21.02.-22.02. (Details)
  Gruber, Kathrin, Umashankar, Nita, Peter, Fader, Reutterer, Thomas. 2019. Using Item Response Theory to Better Match Customer Preferences: The Case of an Online Subscription and Personal Styling Service. ISMS Marketing Science Conference, Rome, Italy, 20.06.-22.06. (Details)
  Karpienko, Radoslaw, Colicev, Anatoli, Reutterer, Thomas, Pauwels, Koen. 2019. Vices go together: product purchase after online compulsion. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05. (Details)
2018 Fruchter, Gila, Reutterer, Thomas. 2018. 14th Viennese Conference on Optimal Control and Dynamic Games. 14th Viennese Conference on Optimal Control and Dynamic Games, Wien, Österreich, 03.07.-05.07. (Details)
  Reutterer, Thomas, Sengo Furtado, Filipe. 2018. emac. emac, glasgow, Großbritannien, 30.05.-31.05. (Details)
  Gruber, Kathrin, Huber, Florian, Reutterer, Thomas. 2018. Marketing Science . Marketing Science , Philadelphia, Vereinigte Staaten/USA, 15.06-17.06. (Details)
2017 Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. 3rd International Conference on Big Data, Small Data, Linked Data and Open Data, Venice, Italy, Italien, 23.04.-27.04. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. ALLDATA, Venice, Italien, 23.04.-27.04. (Details)
  Fruchter, Gila, Reutterer, Thomas. 2017. Evolution of Customers’ Quality Expectations: Who Tends to Be the Satisfied in the Long Run? 11th International ISDG (International Society of Dynamic Games) Workshop, Warsaw, Polen, 13.07.-15.07. (Details)
  Fruchter, Gila, Reutterer, Thomas. 2017. Evolution of Customers’ Quality Expectations: Who Tends to be the Satisfied in the Long Run? Global Conference on Services Management (GLOSERV 2017), Volterra, Italien, 03.10.-06.10. (Details)
  Platzer, Michael, Reutterer, Thomas. 2017. Leveraging Purchase Timing Regularity for Predicting Customer Behavior. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05. (Details)
  Sengo Furtado, Filipe, Reutterer, Thomas, Netzer, Oded. 2017. Predicting Share of Wallet and Share of Category Requirements using Customer Loyalty Card Data. INFORMS Marketing Science Conference 2017, Los Angeles, Vereinigte Staaten/USA, 08.06-11.06. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models. Annual Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 28.05.-31.05. (Details)
2016 Fruchter, Gila, Reutterer, Thomas. 2016. An Investigation into the Dynamics of Customers’ Service Expectations. 23rd EIRASS International Conference on Recent Advances in Retailing & Services Science, Edinburgh, Großbritannien, 11.07.-14.07. (Details)
  Floh, Arne and Koller, Monika and Zauner, Alexander and Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. EMAC Conference 2016, Oslo, Norwegen, May 24-27. (Details)
  Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. 2016 AMA Winter Marketing Educators¿ Conference, Las Vegas, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Sengo Furtado, Filipe, Karpienko, Radoslaw, Reutterer, Thomas. 2016. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. European Marketing Academy 44th Annual Conference, Oslo, Norwegen, 34.05.-27.05. (Details)
2015 Platzer, Michael, Reutterer, Thomas. 2015. Incorporating purchase timing patterns in stochastic repeat-buying models improves CLV predictions. Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 17.06.-20.06.. (Details)
  Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. EMAC, Leuven, Belgien, 27.05. (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2015. A Structural Analysis of Marketing Topics. European Marketing Academy 43rd Annual Conference, Leuven, Belgium, 26.05.-29.05. (Details)
2014 Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. EMAC Annual Conference, Valencia, Spanien, 03.06-07.06. (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2014. The Genesis of Marketing Research. Marketing Science Conference 2014, Atlanta, Vereinigte Staaten/USA, 12.06.-14.06.. (Details)
  Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. Colloquium on European Retail Research (CERR), Bremen, Deutschland, 15.09.-27.09.. (Details)
  Reutterer, Thomas, Platzer, Michael. 2014. Incorporating regularity in stochastic repeat-buying models. Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, 12.06.-14.06.. (Details)
  Gruber, Kathrin, Reutterer, Thomas. 2014. Structural Modelling using Chain Graphs. Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, '12.06.-14.06.'. (Details)
2013 Gruber, Kathrin, Karpienko, Radoslaw, Reutterer, Thomas. 2013. Graphical Markov Models as an Alternative to SEM. European Marketing Academy 42nd Annual Conference, Istanbul, Türkei, 04.06.-07.06.. (Details)
  Gruber, Kathrin, Reutterer, Thomas. 2013. Structural Modeling with Graphical Models. The 35th ISMS Marketing Science Conference, Istanbul, Türkei, 11.07.-13.07.. (Details)
2012 Zauner, Alexander, Floh, Arne, Koller, Monika, Reutterer, Thomas. 2012. Spillover-Effects in the Perceived Value-Loyalty Intentions Link: The Case of Consumption-Systems. EIRASS Conference, Wien, Österreich, 09.12.. (Details)
  Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas, Wagner, Udo, Wiesel, Stefan. 2012. Visual Decision Making Styles and Geographical Information Systems. Symposium on Quantitative Marketing and Marketing Management, Wien, Österreich, 19.10. (Details)
2011 Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2011. How Do Information Visualization Formats Influence GIS-Based Decision Making Heuristics and Decision Performance?. 18th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science, San Diego, Vereinigte Staaten/USA, 15.07.-18.07.. (Details)
  Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2011. The Effects of GIS-Visualization on Decision Quality. AMA Winter Educators’ Conference, Austin, Vereinigte Staaten/USA, 18.02.-20.02.. (Details)
2010 Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2010. How can we derive a consensus among various rankings of marketing journals?. 4th German-French-Austrian Conference on Quantitative Marketing, Wien, Österreich, 16.09.-18.09.. (Details)
  Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2010. A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions. INFORMS Marketing Science Conference, Köln, Deutschland, 17.06.-19.06.. (Details)
  Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2010. A stage-based decision tool identifying relevant categories for segment-specific promotion activities. 17th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science, Istanbul, Türkei, 02.07.-05.07.. (Details)
2009 Heim, Philipp, Walter, Eva Margarete, Reutterer, Thomas. 2009. User Acceptance of SMS-based Advertising Campaigns. 6th International Conference on Partial Least Squares and Related Methods (PLS'09), Beijing, China, 04.09.-07.09.. (Details)
  Walter, Eva Margarete, Reutterer, Thomas. 2009. How mobile advertising affects consumers: Empirical findings from a SMS direct marketing campaign. 38th European Marketing Academy Conference (EMAC), Nantes, Frankreich, 26.05.-29.05.. (Details)
  Reutterer, Thomas, Walter, Eva Margarete. 2009. Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne. 9. Internationale Tagung Wirtschaftsinformatik, Wien, Österreich, 25.-27. Februar 2009. (Details)
  Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2009. A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions. 5th Marketing Dynamics Conference, Hamilton, Neuseeland, 04.01-06.01.. (Details)
  Wiesel, Stefan, Reutterer, Thomas. 2009. Handelsorientierte Markenbewertung. 3. Internationaler Markentag, Wien, Österreich, 24.09.-25.09. (Details)
2008 Reutterer, Thomas, Tüchler, Regina. 2008. Detecting Meaningful Patterns of Profitability Dynamics in Evolving Customer-Firm Relationships. INFORMS Marketing Science Conference, Vancouver, Kanada, 12.06.-14.06.. (Details)
  Boztug, Yasemin, Breugelmans, Els, Reutterer, Thomas. 2008. Detecting Promising Categories for Targeted Promotions. INFORMS Marketing Science Conference, Vancouver, Kanada, 12.06.-14.06.. (Details)
  Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2008. Visual Decision Support in Marketing: Store Location Assessment With Cartograms. 15th EIRASS International Conference on Recent Advances in Retailing & Services Science, Zagreb, Kroatien, 14.07.-17.07.. (Details)
  Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2008. Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?. 37th EMAC Conference, Brighton, Großbritannien, 27.05.-30.05.. (Details)
  Reutterer, Thomas. 2008. Dynamik von Kundenbeziehungen im Handel. Handelsforschung 2008, Wien, Österreich, 27.11.-29.11.. (Details)
  Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred. 2008. Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- undWerbeplanung im DIY-Handel.. Jahrestagung der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e.V., Berlin, Deutschland, 17.01-19.01. (Details)
2007 Reutterer, Thomas, Tüchler, Regina. 2007. A Markov Chain Clustering Model for Studying Dynamics of Customer-Firm Relationships in a Noncontractual Setting. 3rd French German Austrian Conference on Quantitative Marketing, ESSEC Business School, Cergy-Pontoise, Frankreich, 20.09.-22.09.. (Details)
  Schnedlitz, Peter, Teller, Christoph, Reutterer, Thomas. 2007. The Hedonic and Utilitarian Value of Shopping in Retail Agglomerations. International Conference on Business and Information (BAI 2007), Tokyo, Japan, 11.-13.07.2007. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. A Stepwise Approach for Modeling Cross-Category Effects in the Fast Moving Consumer Goods Industry. 69. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V., Paderborn, Deutschland, 31.05.-02.06.. (Details)
  Reutterer, Thomas, Teller, Christoph. 2007. Determinants of Store Choice: An Empirical Study of Consumers’ Grocery Shopping Trip Behaviour. 14th EIRASS International Conference on Recent Advances in Retailing & Services Science, San Francisco, Vereinigte Staaten/USA, 27.06.-02.07.. (Details)
  Teller, Christoph, Reutterer, Thomas. 2007. Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations. 14th EIRASS International Conference on Recent Advances in Retailing & Services Science, San Francisco, Vereinigte Staaten/USA, 27.06.-02.07.. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. Searching Appropriate Market Basket Ensembles with Data-Driven Methods – A Comparison to Ad Hoc Results. INFORMS Marketing Science Conference, Singapore, Singapur, 28.06.-30.06.. (Details)
  March, Nicolas, Reutterer, Thomas. 2007. Building an Association Rules Framework for Target Marketing. 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Freiburg, Deutschland, 07.03.-09.03. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. How to Select a Proper Market Basket Ensemble? A Comparison Between Data-Driven and Ad Hoc Results. 36th EMAC Conference, Reykjavik, Island, 22.05.-25.05.. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2007. The Effect of Basket Selection on Parameter Estimates of Multi-Category Choice Models. 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Freiburg, Deutschland, 07.03.-09.03. (Details)
  Buchta, Christian, Mild, Andreas, Reutterer, Thomas. 2007. Identifying Patterns of Retail Transactions Histories Using Sequence Alignment Methods. The 31st Annual Conference of the German Classification Society on Data Analysis, Machine Learning, and Applications, Freiburg i. Br., Germany , Deutschland, March 7-9, 2007. (Details)
  Buchta, Christian, Robert, Kofler, Mild, Andreas, Reutterer, Thomas. 2007. VIC: A Stock Market Recommender System. The 31st Annual Conference of the German Classification Society on Data Analysis, Machine Learning, and Applications, Freiburg i. Br., Germany , Deutschland, March 7-9, 2007. (Details)
2006 Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2006. Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations – An Empirical Study. 14th EAERCD International Conference on Research in the Distributive Trades, Saarbrücken, Deutschland, 27.06.-27.06.. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. 35th EMAC Conference, Athens, Griechenland, 23.05-26.05.. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. 30th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Free University of Berlin, Deutschland, 8–10 March. (Details)
  Breidert, Christoph, Hahsler, Michael, Reutterer, Thomas. 2006. Adaptive Conjoint Analysis for Pricing On-line Music. 30th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Free University of Berlin, Deutschland, 8–10 March. (Details)
  Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2006. An Assortment Wide Decision-Support System for Dynamic Pricing & Promotion Planning. 35th EMAC Conference, Athens, Griechenland, May 23-26. (Details)
  Boztug, Yasemin, Reutterer, Thomas. 2006. Combining exploratory with predictive methodology for analyzing shopping basket data. INFORMS Marketing Science Conference, Pittsburgh, Vereinigte Staaten/USA, June 8–10. (Details)
  Natter, Martin, Reutterer, Thomas. 2006. Dynamische Preis- und Werbeentscheidungen im Do-It-Yourself-Handel. Universitäre Handelsforschung im deutschsprachigen Raum, Hochschule St. Gallen (HSG), St. Gallen, Schweiz, 23.–25. Februar. (Details)
  Teller, Christoph, Reutterer, Thomas. 2006. The Impact of Situational Effects on Consumers’ Evaluation of Retail Agglomerations. 13th EIRASS International Conference on Recent Advances in Retailing & Services Science, Budapest, Ungarn, July 9–12. (Details)
2005 Reutterer, Thomas, Hahsler, Michael, Hornik, Kurt. 2005. Construction of Consensus Partitions Based on Vector Quantization of Market Basket Data. 29th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Otto-von-Guericke-University, Magdeburg, Deutschland, 9–11 March. (Details)
  Hahsler, Michael, Reutterer, Thomas, Hornik, Kurt. 2005. Implications of Probabilistic Data Modeling for Mining Associations. 29th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Otto-von-Guericke-University, Magdeburg, Deutschland, 9–11 March. (Details)
  Reutterer, Thomas, Schnedlitz, Peter, Teller, Christoph. 2005. The Consumer’s Role in Retail Distribution. Neglected Elements in the Dark Side of Shopping. 12th EIRASS International Conference on Recent Advances in Retailing & Services Science, Orlando, Florida, Vereinigte Staaten/USA, July 21–24. (Details)
  Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2005. Utilizing Consumer Typologies Based on Shopping Basket Histories in Target Marketing. INFORMS Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, June 16–18. (Details)
  Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. 2005 International Workshop on Customer Relationship Management, November 18¿19, 2005. New York, U.S.A. (Details)
  Natter, M., Reutterer, T., Mild, A., Taudes, A.. 2005. An Assortment Wide Decision-Support System for Dynamic Pricing & Promotion Planning. Marketing Science Conference, Atlanta (Details)
  Mild, A., Reutterer, Th., Natter, M., Taudes, A.. 2005. Using loyality cards for target marketing - a real world experiment. Ulaanbataar, Mongolia (Details)
2004 Reutterer, T.. 2004. Adaptive Kundentypologien als Entscheidungsgrundlage für CRM-Maßnahmen im Handel. Tagung Universitäre Handelsforschung im deutschsprachigen Raum, 17-19 Juni, 2004. Universität des Saarlandes, Saarbrücken (Details)
  Reutterer, T.. 2004. Analyse des Kaufverbunds mittels Vektorquantisierung von Warenkorbdaten. Jahrestagung der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e.V., 22.-24. Januar 2004. Berlin, Deutschland (Details)
  Reutterer, T.. 2004. Vector Quantisation of Market Basket Data and Analysis of Cross-Category Purchase Relationships. 28th Annual Conference Gesellschaft für Klassifikation e. V.: Classification The Ubiquitous Challenge, 9-11 March, 2004. Universität Dortmund, Germany (Details)
2003 Mild, Andreas, Reutterer, Thomas. 2003. Analysis of cross-category and inter-temporal purchase relationships in market basket data. 32nd EMAC Conference, May 20-23, 2003, Glasgow, Scotland (Details)
2002 Reutterer, Thomas, Mild, Andreas. 2002. Analyzing Qualitative Data with Quantitative Methods? An Illustration using Personalized Recommendation Techniques. 1st International Workshop on Qualitative Research in Marketing and Management, April 8-14, 2002, Vienna, Austria (Details)
  Kotzab, Herbert, Grant, David Bruce, Reutterer, Thomas. 2002. Efficient Consumer Response and Business Excellence - Findings from the Austrian grocery supply chain. 3rd Multinational Alliance for the Advancement of Organisational Excellence (MAAOE) International Conference, September 11-13, 2002, Paisley Business School, University of Paisley, Scotland (Details)
2001 Mild, Andreas, Reutterer, Thomas. 2001. Collaborative Filtering Methods for Binary Market Basket Data Analysis. 6th International Computer Science Conference on Active Media Technology (AMT), December 17-20, 2001, Hong Kong, China (Details)
  Reutterer, Thomas, Mild, Andreas. 2001. Collaborative Filtering Methods for Market Basket Data Analysis - A Monte Carlo Study. INFORMS Marketing Science Conference, July 5-8, 2001, Wiesbaden, Germany (Details)
2000 Reutterer, Thomas, Kousek, Herwig. 2000. Determinants of Store Choice: An Empirical Study of Consumers' Grocery Shopping Trip Behavior. Retailing and Distribution in Europe: The 3rd AFM French-German Conference, 29-30 June, 2000, Saint-Malo, France (Details)
  Wieder, Bernhard, Reutterer, Thomas. 2000. Revenue Accounting - Integrating Marketing and Accounting Concepts. Second Conference on New Directions in Management Accounting: Innovations in Practice and Research, December 14-16, 2000, Brussels, Belgium (Details)
1999 Reutterer, Thomas. 1999. Combined Retail Image and Preferential Store Choice Analysis: A Multi-Method Comparison. 6th Recent Advances in Retailing & Services Science Conference, July 18-21, 1999, Las Croabas, Puerto Rico (Details)
  Reutterer, Thomas, Schiebel, Edgar. 1999. Compression and Representation of Market Basket Data. 23rd Annual Conference Gesellschaft für Klassifikation e. V.: "Classification and Information Processing at the Turn of the Millennium", 10-12 March, 1999, University of Bielefeld, Germany (Details)
  Reutterer, Thomas, Natter, Martin. 1999. Market Segmentation and Competitive Analysis: MULTICLUS versus SOM. 28th EMAC Conference, 11-14 May, 1999, Humboldt-Universität zu Berlin, Germany (Details)
1998 Reutterer, Thomas, Natter, Martin. 1998. Analyzing Competitive Market Structures and Consumer Heterogeneity: A Comparison of Simultaneous Approaches. INFORMS Marketing Science Conference on "Marketing Science in a Global Economy", July 10-13, 1998, INSEAD, Fontainebleau, France (Details)
  Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. AMA Marketing Exchange Colloquium, July 23-25, 1998, Vienna, Austria (Details)
  Reutterer, Thomas. 1998. Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps. 27th EMAC Conference, 20-23 May, 1998, Stockholm School of Economics, Sweden (Details)
  Reutterer, Thomas. 1998. Die entscheidungsrelevante Aufbereitung von Scanning-Daten als Herausforderung für die Handelsforschung. WU-Jahrestagung, 17.-18. März 1998, Wirtschaftsuniversität Wien, Austria (Details)
  Reutterer, Thomas. 1998. Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps. 22nd Annual Conference Gesellschaft für Klassifikation e. V.: "Challenges for the Information Society Concerning Data Analysis and Knowledge Processing", 4-6 March, 1998, Dresden University of Technology, Germany (Details)
1997 Reutterer, Thomas. 1997. Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. New Concepts of Market Segmentation Conference, 23-24 November, 1997, Ekonomická univerzita v Bratislave, Slovakia (Details)
1996 Reutterer, Thomas. 1996. Analyzing Market Segments and Competitive Market Structure from Brand Switching Data. 9th EMAC/EIASM Colloquium for Doctoral Students in Marketing, 12-14 May, 1996, Budapest, Hungary (Details)
  Reutterer, Thomas. 1996. Inferring Competitive Market Structures: Current Methodological Issues and Outline of a Neurocomputing Approach. II CEMS Academic Conference: "Recent Developments in Research in Economics and Business: Perspectives for European Firms and Managers", 12-14 September, 1996, Università Commerciale Luigi Bocconi, Milan, Italy (Details)

Poster presented at an academic conference or symposium

2012 Reutterer, Thomas, Ozimec, Ana-Marija, Natter, Martin. 2012. On the Adoption of Visual Heuristics in GIS-based Marketing Decision Making. 41st EMAC Conference, Lisbon, Portugal, 22.05.-25.05.. (Details)

Working/discussion paper, preprint

2010 Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2010. How Can we Derive Consensus Among Various Rankings of Marketing Journals?. Research Report Series, Institute for Statistics and Mathematics, Report 104. (Details)
  Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2010. A Multistep Approach to Derive Targeted Category Promotions. MSI Report No. 10-118, Working Paper Series of the Marketing Science Institute, Cambridge, MA. (Details)
2007 Boztug, Yasemin, Reutterer, Thomas. 2007. A Combined Approach for Segment-specific Analysis of Market Basket Data. MSI Reports No. 07-001, Working Paper Series of the Marketing Science Institute, Cambridge, MA . (Details)
2006 Boztug, Yasemin, Reutterer, Thomas. 2006. A Combined Approach for Segment-Specific Analysis of Market Basket Data. SFB 649 Discussion Paper 2006-06 (ISSN 1860-5664). (Details)
2005 Hahsler, M., Hornik, K., Reutterer, T.. 2005. Implications of Probabilistic Data Modeling for Rule Mining. Research Report Series No. 14, Department of Statistics and Mathematics. Wirtschaftuniversität Wien (Details)
2002 Mild, Andreas, Reutterer, Thomas. 2002. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Report Series No. 76, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science. Austrian Science Foundation (FWF) grant SFB#10. (Details)
1999 Reutterer, Thomas, Natter, Martin. 1999. Segmentation Based Competitive Analysis with MULTICLUS and Topology Preserving Networks. Report Series No. 33, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, June (Details)
1998 Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. Report Series No. 16, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, May (Details)
  Reutterer, Thomas, Natter, Martin. 1998. Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches. Working Paper No. 25, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, December (Details)
  Reutterer, Thomas. 1998. Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps. Working Paper No. 12, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, March (Details)
1996 Edrissi, Ali, Heinrich, Gunar, Kleiber, Christoph, Kodritsch, Christian, Lettmayr, Christian F., Reutterer, Thomas, Voithofer, Peter. 1996. Umweltschutztechnologien im österreichischen Gewerbe und Handwerk. Arbeitspapier des Instituts für Gewerbe- und Handwerksforschung, Wien (Details)
1995 Reutterer, Thomas. 1995. Betriebstypen-Franchising als internationale Expansionsstrategie in vertikalen Marketing-Systemen. Arbeitspapier des Instituts für Absatzwirtschaft, Ordinariat Warenhandel (Abteilung Handel und Marketing), Wien (Details)
  Reutterer, Thomas. 1995. Konzeption und Durchführung eines clusteranalytischen Auswertungs- und Interpretationsdesigns mit Hilfe eines K-Means-Cluster-Algorithmus. Arbeitspapier des Instituts für Gewerbe- und Handwerksforschung, Wien (Details)
  Reutterer, Thomas, Schnedlitz, Peter. 1995. The PROFORM Conception for Coordinating Marketing Activities of Channel-Members in the Austrian Market for Design and High Quality Furniture. CEMS Inter-Faculty Marketing Group (eds.): Reorganizing for customer orientation in international markets projects (Details)
1992 Reutterer, Thomas. 1992. Gewerbe und Handwerk 2000 im Blickfeld der Bevölkerungs- und Gesellschaftsentwicklung. Gewerbe und Handwerk 2000 - Perspektiven und Szenarien. Schriftenreihe des Wirtschaftsförderungsinstitutes, Nr. 216, 46-66, Wien (Details)

Research report, expert opinion

2008 Reutterer, Thomas, Höcht, Viktoria, Wagner, Doris. 2008. Ageing Society und Citizen Relationship Management. Bericht für das Projekt "Ageing Society – Altern in der Stadt: Aktuelle Trends und deren Bedeutung für die strategische Stadtentwicklung". Wien: Institut für Handel und Marketing. (Details)
  Schnedlitz, Peter, Reutterer, Thomas, Teller, Christoph. 2008. Determinanten der Standortkonkurrenz zwischen zentralen und peripheren Lagen von Einzelhandelsagglomerationen. Kumulativer Projektbericht für den Jubiläumsfond der Österreichischen Nationalbank. Wien: Institut für Handel und Marketing. (Details)
  Buber, Renate, Kamleitner, Petra, Kehl, Leonhard, Reutterer, Thomas, Ziechensack, Barbara. 2008. Einführung einer chinesischen / indischen Automarke am österreichischen Markt - Chancen, Potentiale, Risiken. Wien: Institut für Handel und Marketing. (Details)
2006 Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2006. Ist der Käufer Opfer oder Täter? Kosten des Einkaufs für Konsumenten als Entscheidungsgröße im Standortwettbewerb zwischen zentralen und peripheren Handelsagglomerationen. Kumulativer Projektbericht für den Jubiläumsfond der Stadt Wien. Wien: Institut für Handel und Marketing. (Details)
2003 Schnedlitz, Peter/Reutterer, Thomas/Teller, Christoph. 2003. Syngergieeffekte durch lokale und branchenspezifische Handelskooperationen. Endbericht zum Wirtschaftsuniversitätspreis 2001 der Wirtschaftskammer Wien (Details)
2001 Schnedlitz, Peter/Reutterer, Thomas/Teller, Christoph. 2001. Synergieeffekte durch lokale und branchenspezifische Synergieeffekte. Zwischenbericht zum Wirtschaftsuniversitätspreis 2001 der Wirtschaftskammer Wien (Details)
1998 Reutterer, Thomas, Schnedlitz, Peter, Cerha, Cordula. 1998. Probleme im Bereich Nahversorgung. Wien:Wirtschaftsuniversität Wien. (Details)
1997 Reutterer, Thomas. 1997. Segmentierung und Strukturierung von Produktmärkten auf der Grundlage von Markenwahldaten unter Berücksichtigung von Konkurrenzrelationen zwischen Einkaufsstätten. Forschungsbericht Nr. 2 zum Wirtschaftsuniversitätspreis der Wirtschaftskammer Wien (Details)
1996 Reutterer, Thomas. 1996. Segmentierung und Strukturierung von Produktmärkten auf der Grundlage von Markenwahldaten unter Berücksichtigung von Konkurrenzrelationen zwischen Einkaufsstätten. Forschungsbericht Nr. 1 zum Wirtschaftsuniversitätspreis der Wirtschaftskammer Wien (Details)
1994 Reutterer, Thomas. 1994. Arbeitslose Jugendliche in Vorarlberg: Ergebnisse einer empirischen Untersuchung. Projektbericht der Kammer für Arbeiter und Angestellte Vorarlberg, Feldkirch (Details)

Book or article review

1998 Reutterer, Thomas. 1998. Landesimage und Kaufentscheidung - Erklärung, Messung, Marketingimplikationen. Buchbesprechung zum gleichnamigen Titel von Thorsten Möller. Journal für Betriebswirtschaft, Heft 5-6/1998, 306-309 (Details)

Lecture notes/article in lecture notes

2000 Reutterer, Thomas. 2000. New Products Marketing - New Product Development and Marketing. Course Materials Semester 2-2000, Faculty of Economics: The University of Sydney (Details)
1999 Reutterer, Thomas. 1999. Lehr- und Lernbehelf zum Proseminar aus Absatz / Marketing. Vortragsskript Nr. 246, Wien: Service Fachverlag (Details)
1998 Reutterer, Thomas, Schnedlitz, Peter, Kennedy, John. 1998. PROFORM. Case Study Revision No. 9A96A002 published by the Richard Ivey School of Business, The University of Western Ontario, London, Canada (Details)
1996 Reutterer, Thomas, Schnedlitz, Peter, Kennedy, John. 1996. PROFORM. Case-Study No. 9-96-A002 published by the Richard Ivey School of Business, The University of Western Ontario, London, Canada (Details)

Habilitation

2003 Reutterer, Thomas. 2003. Datenkompressionstechniken zur Komplexitätsbewältigung im Rahmen unternehmerischer Entscheidungsprozesse. Habilitationsschrift, Wirtschaftsuniversität Wien. (Details)

Dissertation

1997 Reutterer, Thomas. 1997. Neuronale Netzwerkverfahren als Ansatz zur Strukturierung und Segmentierung von Märkten - Eine empirische Analyse auf Basis von Haushaltspaneldaten. Dissertation, Wirtschaftsuniversität Wien, 398 S. (Details)

Diploma thesis

1992 Reutterer, Thomas. 1992. Positionierungsmodelle im strategischen Einzelhandels-Marketing - Theoretische Grundlegung und praktischer Einsatz. Diplomarbeit, Wirtschaftsuniversität Wien, 304 S. (Details)

Magazine/newspaper article

2011 Reutterer, Thomas. 2011. Fallgruben des Kundenbindungsmanagements. Regal, 01.03. (Details)
2007 Reutterer, Thomas. 2007. Aktuelle Trends im Handelsmarketing. LK Handelszeitung, 21.09. (Details)
  Reutterer, Thomas. 2007. Hybride Kunden und Datenflut. a3 BOOM, Magazin für Media, Marketing, Medien, Werbung, 08.03. (Details)
  Reutterer, Thomas. 2007. Auf des Suche nach Nadeln im Heuhaufen. Horizont, 09.02. (Details)
2006 Hahsler, Michael, Hornik, Kurt, Reutterer, Thomas. 2006. Warenkorbanalyse mit Hilfe des R-Erweiterungspakets arules. Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien, 01.07. (Details)
2003 Reutterer, Thomas. 2003. Customer Relationship Management (CRM) und Handelsmarketing. Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien, 01.04. (Details)
2002 Mazanec, Josef, Reutterer, Thomas. 2002. Betriebswirtschaftliche Grundlagenforschung: Marktsegmentierung und Produktpositionierung. Alumni-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien, Nr. 38 (September), S. 7 (Details)
  Reutterer, Thomas. 2002. Instrumente der Kundenbindung für den Textilhandel: Positive Mund-Propaganda und Mehrkäufe durch intelligente Kundenbindungsmaßnahmen. Österreichische Textilzeitung (Details)
2001 Haller, Thomas, Reutterer, Thomas. 2001. Brand Equity - Bestimmung des Markenwertes. Wirtschaftsforum der Führungskräfte (WdF-Magazin), No. 3/2001, S. 11-16 (Details)
1998 Mühlbauer, Klaus, Reutterer, Thomas. 1998. Das gastronomische Angebot im städtischen Kernbereich Wiens - Ausgewählte Ergebnisse einer empirischen Untersuchung. Eurogast, Magazin zur Förderung der österreichischen Gastronomie, 13. Jahrgang, Nr. 2/98, S. 14-15 (Details)

Unpublished lecture

2018 Zniva, Robert, Lienbacher, Eva, Oberhumer, Astrid Viktoria, Reutterer, Thomas. 2018. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien 2018, Wien, 13.07.18 (Details)
2017 Haller, Thomas, Reutterer, Thomas. 2017. Hidden Champions in Austria. Executive MBA Programm der Guanghua School of Management, Wien, 17.10. (Details)
  Zniva, Robert, Reutterer, Thomas. 2017. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien, Wien, 13.07. (Details)
2016 Haller, Thomas, Reutterer, Thomas. 2016. Hidden Cham­pions – immun gegen globale Mega­trends? Weltmarktführerkongress 2016, Wien, 09.11. (Details)
  Zniva, Robert, Lienbacher, Eva, Reutterer, Thomas. 2016. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien, Wien, 25.07. (Details)
2015 Zniva, Robert and Lienbacher, Eva and Reutterer, Thomas. 2015. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? . Kinderuni Wien 2015, 2015, 08.07. (Details)
2014 Reutterer, Thomas. 2014. Customer Analytics for Data-Driven Customer Management. Star Alliance Meeting, Wien, 18.06. (Details)
2012 Reutterer, Thomas. 2012. Kopf oder Bauch - Wie werden Entscheidungen im Marketing getroffen? WU Alumni World Café, Wien, 22.03. (Details)
2011 Zniva, Robert and Wolfsteiner, Elisabeth and Reutterer, Thomas. 2011. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien 2011, Wien, 13.07. (Details)
  Reutterer, Thomas. 2011. Targeted Promotions via Kundenkarten: Innovatives Entscheidungstool erhöht Einlösungsraten am POS. Nielsen Spaceman Tag 2011, Hotel Schloss Wilhelminenberg, Wien, 19.05. (Details)
  Reutterer, Thomas. 2011. A Multistep Approach to Derive Targeted Category Promotions. Forschungsseminar des Schwerpunkts Marketing an der Goethe-Universität Frankfurt, Frankfurt am Main, 13.05. (Details)
2010 Reutterer, Thomas. 2010. Modeling Profitability Dynamics in Evolving Customer-Firm Relationships. Research Seminar, College of Administrative Sciences and Economics, Koc University, Istanbul, 02.12. (Details)
  Reutterer, Thomas. 2010. Entscheidungsunterstützung beim Zielgruppenmarketing. Deutscher Handelskongress & Kongressmesse Retail World 2010, Berlin, 15.11. (Details)
  Reutterer, Thomas. 2010. Entscheidungsunterstützung beim Zielgruppenmarketing. Deutscher Handelskongress 2010, Berlin, 15.11. (Details)
  Reutterer, Thomas. 2010. A Multistep Approach to Derive Targeted Category Promotions. Research Seminar at the Division of Marketing, University of Stirling, Scotland, UK, Stirling, 21.05. (Details)
2009 Reutterer, Thomas. 2009. Modeling Profitability Dynamics in Evolving Customer-Firm Relationships. Forschungstagung des Forschungszentrums für Handelsmanagement 2009, Universität St.Gallen, St.Gallen, 22.06. (Details)
  Reutterer, Thomas. 2009. Spenden-Marketing: Prognosen zur Optimierung und Steuerung. 7. NPO-Tag an der Wirtschaftsuniversität Wien, Wien, 20.04. (Details)
2008 Reutterer, Thomas. 2008. Modellierung dynamischer Kunden-Firmen-Beziehungen. Forschungskolloquium des Lehrstuhls für Dienstleistungs- und Technologiemarketing, TU München, München, 10.12. (Details)
2007 Reutterer, Thomas. 2007. Aktuelle Trends im Handelsmarketing – So entwickelt sich der Supermarkt von morgen. Jahreskongress Lebensmittel 2007, Eventhotel Pyramide Vösendorf bei Wien, 10.10. (Details)
  Reutterer, Thomas. 2007. Dynamische Kundensegmentierung zur Unterstützung von Direktmarketingaktionen. 3. Data Mining Konferenz des EC3 (E-Commerce Competence Center), Tech Gate Wien, 20.06. (Details)
  Reutterer, Thomas. 2007. Marketing Intelligence im Handel: Vom Daten-Messie zum Daten-User. "Facts & Friends" Vortragsreihe des DMVÖ (Direct Marketing Verband Österreich), Wien, 24.01. (Details)
2006 Reutterer, Thomas. 2006. Neue Technologien und Datamining — Anwendungen im Handelsmarketing. Vortrag im Rahmen des Doktorandenprogramms am Lehrstuhl für Marketing, Karl-Franzens-Universität Graz, 21.06. (Details)
  Reutterer, Thomas. 2006. Aktuelle Trends im Handelsmarketing. ‚Innovate 06’ auf Einladung von Xerox Austria, MAK Wien, 25.04. (Details)
  Reutterer, Thomas. 2006. Ausgewählte rechenintensive Anwendungen im Marketing. Seminarreihe des Forschungsinstituts für Rechenintensive Methoden (FIRM), Wirtschaftsuniversität Wien, 20.01. (Details)
2005 Reutterer, Thomas. 2005. Transaktionsdatenbasierte Warenkorb- und Kundentypologien als Entscheidungshilfe für das Direktmarketing von Handelsbetrieben. Vortrag im Rahmen der Veranstaltung 'Aktuelle Fragen des Marketing', Universität Erlangen-Nürnberg, Deutschland, 07.02. (Details)
  Taudes A., Reutterer T.. 2005. Dynamische Modelle zur kundengerechten Optimierung der Preisgestaltung im Kurant- und Aktionsgeschäft bei Baumax. ecr Forum 2005, Wien (Details)
2004 Reutterer, T.. 2004. Kaufverbundanalyse mittels Vektorquantisierung von Warenkorbdaten. Gastvorlesung an der Universität Bielefeld, Lehrstuhl für Marketing, 29-06-2004, Bielefeld (Details)
  Reutterer, T.. 2004. Vektorquantisierung von Warenkorbdaten als Beitrag zur Bewältigung ausgewählter Probleme der Sortimentsverbundanalyse. Vortrag an der Universität Paderborn, Fakultät für Wirtschaftswissenschaften, 25.05.2004, Paderborn (Details)
1999 Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas. 1999. Applications of adaptive partitioning/permutational testing methodology to market structure and competition analysis. SFB-Adaptive Friday - Research Seminar of the Special Research Program on 'Adaptive Systems and Modeling in Economics and Management Science', 21-05-1999, Vienna, Austria (Details)
  Reutterer, Thomas. 1999. Der Einzelhandel im Spannungsfeld zwischen Wandel traditioneller Versorgungsstrukturen und technologischem Umbruch. Vortrag am Hernstein International Management Institute, 20-01-1999, Hernstein, Austria (Details)
1998 Reutterer, Thomas. 1998. Neuere Methoden zur Segmentierung von Märkten am Beispiel der GfK-Haushaltspaneldaten. Vortrag am Institut für Handel, Absatz und Marketing der Karl-Franzens-Universität Graz, 03-12-1998, Graz, Austria (Details)
  Reutterer, Thomas. 1998. The Austrian Retail Industry: Current State and Expected Implications Emerging from 'New Information Technologies'. Impulsreferat für das Seminar "Neue Technologien und deren Auswirkung auf die Arbeitsorganisation" im Rahmen des EU-Projektes "DIALCO", Wirtschaftskammer Österreich, 21-09-1998, Vienna, Austria (Details)
1997 Reutterer, Thomas. 1997. Strukturierung und Segmentierung von Märkten unter Anwendung von SOMs - Experimente auf Basis von Haushaltspaneldaten. Adaptive Modeling Workshop, Forschungsseminar der Initiative 3 im Rahmen des Spezialforschungsbereichs "Selbstlernende Modelle in den Sozial- und Wirtschaftswissenschaften", 06-06-1997, Wien, Austria (Details)
1996 Schnedlitz, Peter, Reutterer, Thomas. 1996. Collapsing the boundaries of time and distance via technology: The effects on business education and educators. Panel Discussion at the Western Business School, University of Western Ontario, 14-03-1996, London/Ontario, Canada (Details)
  Reutterer, Thomas. 1996. Self-Organizing Maps (SOMs) zur Strukturierung von Produktmärkten auf der Basis von Paneldaten. Forschungsseminar am Lehrstuhl für Marketing (Prof. Udo Wagner), Universität Wien, 10-06-1996, Wien, Austria (Details)

Projects

2018
Privacy Aspects for Data Analytics in Industrial Automation Environments in the context of the European general Data Protection GDPR (2018-2019) (Details)
2016
The Impact of Global Megatrends on Hidden Champions (2016-2016) (Details)
2015
Austrian Business Traveling Industry (2015-2017) (Details)
Brand Value "Urlaub in Österreich" (2015-2017) (Details)
2014
Coworking in Austria (2014-2015) (Details)
2013
Creative Urban City Space Vienna – An Interactive Tourism Marketing Approach (Details)
Demography-Based Market Forecasting Tools (2013-2014) (Details)
Real-Time Product Recommendations Using Google Glass (2013-2013) (Details)
2012
Revealing the emotional world of pictures: Developing an instrument for measuring the emotional value of pictures based on their low-level features (Details)
2006
Recommender systems for trading stocks (2006-2006) (Details)
2004
The Cost of shopping - Does it really affect agglomeration choice? (2004-2006) (Details)
Determinants of retail agglomeration choice (2004-2007) (Details)
1997
Adaptive Modelling - Market segmentation and product positioning (1997-2003) (Details)
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches (1997-1998) (Details)