Melanie Clegg
Dr.oec. Melanie Clegg- Telephone:
- +43 1 31336 6498
- Email:
- melanie.clegg@wu.ac.at
Affiliation
CV
-
since
2022
- Assistant Professor, Institute for Digital Marketing & Behavioral Insights, WU 2021-2022
- Visiting Scholar, Columbia Business School, Marketing Division since 2018
- Research Assistant, Chair of Digital Marketing, University of Lucerne 2017
- Research Assistant Internship at the Institute for Neurosciences and Medicine 2017
- Research Assistant Internship, Department for Customer Management & Retailing, University of Cologne 2016-2017
- Junior Research Assistant, Department for Neuropsychology, Universitätsklinikum Bonn
Researcher Identifier
- ORCID: 0000-0003-0767-5046
- Google Scholar: https://scholar.google.at/citations?hl=de&user=V5JN8hQAAAAJ
Awards and Honors
- 2022
- “Best Paper in Track” Award, AMA Winter Conference 2022
- 2021
- IMU 2021 – Research for Practice (Dissertation) Award for preliminary version
- 2020
- SNSF Doc.Mobility Finanzierung eines Gastaufenthalts an der Columbia Business School
- 2019
- Nomination for “Best Paper Award Based on a Doctoral Work” (Top 20 articles), EMAC 2019
Classifications
- 1161 Human-computer interaction (Details)
- 5320 Marketing (Details)
- 5532 Applied psychology (Details)
Expertise
- Consumer Behavior
- Consumer Creativity
- Digital Marketing
- Human-AI Interactions
- Morality and Ethics Perceptions
- Social Consumer Behavior
- Technology Adoption
Activities
| Membership in scientific association | ||
|---|---|---|
| None | Society of Consumer Psychology (SCP) | |
| None | European Marketing Academy (EMAC) | |
| None | Consumer Behavior Special Interest Group of the American Marketing Association (CBSIG) | |
| None | Association of Consumer Research (ACR) | |
| None | American Marketing Association (AMA) | |
| Reviewer for an international conference | ||
| None | Society for Consumer Psychology (SCP) | |
| None | Journal of Consumer Research, Trainee Program | |
| None | International Conference for Information Systems (ICIS) of the Association for Information Systems (AIS) | |
| None | American Marketing Association (AMA) | |
Publications
Paper presented at an academic conference or symposium
| 2021 | Clegg, Melanie. 2021. Should You Really Be Creative on Social Media? An Empirical Investigation of User-Generated Content from TikTok. Swiss Academy of Marketing Science (SAMS) Conference 2020, Luzern, Schweiz, 15.10.-17.10. | (Details) | |
| 2020 | Clegg, Melanie. 2020. Perceptions of AI: How Disclosing Algorithm Type Can Shape Users’ Adoption of New Technologies. Artificial Intelligence in Management (AIM) Conference 2020, California, Vereinigte Staaten/USA, 13.03.-14.03. | (Details) | |
| Clegg, Melanie. 2020. Unveiling the Mind of the Machine: How Algorithm Types Affect Consumers’ Technology Adoption. Swiss Academy of Marketing Science (SAMS) Conference 2020, Luzern, Schweiz, 16.10.-18.10. | (Details) |
Unpublished lecture
| 2021 | Clegg, Melanie. 2021. Does Transparency Pay? Influence of Moral Perceptions on the Adoption of Personalized Pricing in the Retailing Context, Research Seminar of Economics and Management, Luzern, 15.03.21 | (Details) | |
| 2020 | Clegg, Melanie. 2020. Inner Values Matter: Algorithm Types Drive Consumers' Product Adoption. PhD. Research Seminar Institute for Customer Insight (ICI), St. Gallen, 11.06.20 | (Details) | |
| Clegg, Melanie. 2020. Into the Mind of the Machine: Perceptual and Behavioral Consequences of Pre-Programmed and Adaptive Algorithms. Research Seminar of Economics and Management, Luzern, 16.04.20 | (Details) |
Projects
- No projects found.