portrait photo

Magdalena Winkler

Magdalena Winkler BA, MSc (WU)
+43 1 31336 5165
Contact information and photo taken from and editable at WU Directory.


since 2022
Teaching & Research Associate am Institut für Change Management und Management Development
since 2020
WU Vienna, Doctoral Studies in Social and Economic Sciences
WU Vienna, Research Assistant at the Competence Center for Nonprofit Organisations and Social Entrepreneurship

Researcher Identifier

    No researcher identifier found.

Awards and Honors

No awards found.


    No classifications found.


    No expertises found.


No activities found.


Paper presented at an academic conference or symposium

2022 Schneeberger, Doris, Winkler, Magdalena. 2022. Emancipating Oppressed and Vulnerable Groups – The Potential of New Product Categories to Disrupt the Status Quo. EDI Conference, Cape Town/online, Südafrika, 23.07. (Details)
  Mihotić, Lucija, Winkler, Magdalena. 2022. From unspoken to taboo: Communication in family firm processes. 38th EGOS Colloquium, Vienna, Österreich, 06.07.2022-08.07.2022. (Details)
  Winkler, Magdalena. 2022. To compete, or to collaborate? Navigating the tension between competition and collaboration in nascent markets. 38th EGOS Colloquium, Vienna, Österreich, 06.07.2022-08.07.2022. (Details)
2021 Winkler, Magdalena, Vandor, Peter, Mehrwald, Martin. 2021. How do organisations of the social economy scale across borders? A study on the challenges of internationalising social enterprises. OECD Global Action. The Social and Solidarity Economy: From the Margins to the Mainstream, Paris, Frankreich, 13.09-16.09. (Details)

Research report, expert opinion

2022 Vandor, Peter, Millner, Reinhard, Hobodites, Fabian, Matzawrakos, Melina, Winkler, Magdalena. 2022. Austrian Social Enterprise Monitor 2021/2022: Status quo und Potentiale von Sozialunternehmen in Österreich. Wien:WU Wien. (Details)
2021 Vandor, Peter, Winkler, Magdalena, Mehrwald, Martin. 2021. Scaling impact abroad: An analysis and framework of competences for social enterprise internationalisation. Vienna:Vienna University of Economics and Business. (Details)

Unpublished lecture

2021 Winkler, Magdalena, Mehrwald, Martin. 2021. It takes a village to internationalise – Insights on the competences and support needs of social entrepreneurs for successfully scaling impact across borders. SEWF Academic Forum 2021, Nova Scotia, 16.11.21 (Details)
  Winkler, Magdalena, Mehrwald, Martin, Vandor, Peter. 2021. Internationalization of Social Entrepreneurs: A competence framwork. ESESII Consortium Meeting (open), online, 21.07.21 (Details)


Enabling Social Entrepeneurs to Scale their Impact Internationally (2020-2023) (Details)