fallback portrait photo

Christina Schamp

Univ.Prof. Dr. Christina Schamp
Telephone:
+43 1 31336 6495
Email:
Contact information and photo taken from and editable at WU Directory.

CV

No curriculum entries found.

Researcher Identifier

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Awards and Honors

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Classifications

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Expertise

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Activities

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Publications

Journal article

2019 Hartmann, Jochen, Huppertz, Juliana, Schamp, Christina, Heitmann, Mark. 2019. Comparing automated text classification methods. International Journal of Research in Marketing. 36 (1), 20-38. open access (Details)

Paper presented at an academic conference or symposium

2020 Hartmann, Jochen, Heitmann, Mark, Schamp, Christina, Netzer, Oded. 2020. The Power of Brand Selfies in Consumer-Generated Brand Images. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10. (Details)
2017 Katzenstein, Robin, Schamp, Christina, Bijmolt, Tammo. 2017. Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence. Leaving Footprints: 46th EMAC Annual Conference, Groningen, Niederlande, 23.05-26.05. (Details)
2016 Schamp, Christina, Permann, Alexander, Leeflang, Peter, Heitmann, Mark. 2016. Sales effects of cause-related marketing campaigns and their moderators. Marketing in the Age of Data : EMAC 2016, Oslo, Norwegen, 24.05.-27.05. (Details)
2015 Schamp, Christina, Ludwig, Karin, Heitmann, Mark. 2015. Changing the rules of the game: Competition among cause-related marketing promotions. Collaboration in Research : EMAC 2015, Leuven, Belgien, 26.05-29.05. (Details)

Projects

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