portrait photo

Barbara Stöttinger

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger
Telephone:
+43 1 31336 5104
Email:
About me:
Dean/WU Executive Academy
Contact information and photo taken from and editable at WU Directory.

CV

No curriculum entries found.

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2014
Prämierung - "A-Publikation" - WU Wien
2009
JKU Teaching Fellow (Johannes Kepler Universität, Linz)
2008
2 Auszeichungen "Publikation 2008" der Wirtschaftsuniversität Wien
Best Poster Award, EIBA Annual Conference
Outstanding Teaching Award (International MBA, Wirtschaftsuniversität Wien
2004
Erste Bank Preis für Zentraleuropaforschung
Marketing Education Review Best Article Award
2002
Outstanding Teaching Award (International MBA, WU-Wien)
2000
Outstanding Teaching Award (International MBA, Wirtschaftsuniversität Wien)
1999
Literati Award (International Marketing Review)

Classifications

    No classifications found.

Expertise

  • Euroconsumer
  • Export sucess factor research
  • Global Marketing Research
  • Global Marketing
  • International Pricing

Activities

Position in committee for appointments
  2008 BI Norwegian School of Management - Member of the Faculty Selection Committee
Position in habilitation committee
  2012 University of Ljubjlana (Habilitation; Tomas Kolar) - Member of the Habilitation Committee
  2010 Université de Lyon, Habilitationskommission Dr. Claude Obadia - Member of the Habilitation Committee
Reviewer for scientific organization
  since 2014 German-Israeli Foundation for Scientific Research and Development - Reviewer
  since 2008 Jubiliäumsfonds der Österreichischen Nationalbank - Reviewer
Membership in scientific association
  since 2013 Società Italiana Marketing (SIM)
  since 2001 Verband der deutschen Hochschullehrer
  since 1997 European Marketing Academy
  since 1997 European International Business Academy (EIBA)
  since 1997 American Marketing Association
  1997 Academy of International Business
Member of the editorial board
  since 2016 Rutgers Business Review - Mitglied des Herausgeberbeirats
  since 2012 Central European Business Review - Member of the Editorial Board
  since 2009 der markt - Member of the Editorial Board
  2003-2007 Journal of International Marketing - Member of the Editorial Board
  since 2001 Journal of Teaching in International Business - Member of the Editorial Board
Reviewer for a scientific journal
  since 2013 Journal of Product & Brand Management - Reviewer
  since 2013 International Journal of Emerging Markets - Reviewer
  since 2013 Industrial Marketing Management - Reviewer
  since 2012 Revue Management International - Reviewer
  since 2012 Journal of Makromarketing - Reviewer
  since 2012 Crime Science - Reviewer
  since 2011 Thunderbird International Business Review - Reviewer
  since 2009 Journal of the Academy of Marketing Science - Reviewer
  since 2006 International Business Review - Reviewer
  since 2005 International Marketing Review - Reviewer
  since 2001 Management International Review - Reviewer
  since 1998 Journal of International Marketing - Reviewer
Reviewer for an international conference
  since 2001 American Marketing Society - Reviewer
  since 2001 American Marketing Association - Reviewer
  1997 European Marketing Academy - Annual Conferences - Reviewer
  1997 European Academy of International Business (EIBA) Annual Conferences - Reviewer
  since 1997 Consortium for International Marketing Research (CIMaR) - Reviewer
  1997 Academy of International Business - Annual Conferences - Reviewer
Organization other meeting (Excursion etc.)
  2014 Department Marketing - Paper Development Workshop (Prof. John Cadogan) - Organizer
  2013 Paper Development Workshop - Department Marketing (Prof. Peter Verlegh) - Organizer
  2012 Paper Development Workshop - Department Marketing (Prof. Nick Lee) - Organizer
  2011 Paper Development Workshop - Department Marketing (Prof. Dan Bello) - Organizer
Position in administration
  since 2015 WU Executive Academy - Dean
  2010-2015 Institut für Internationales Marketing - Vice Head of Institute
  since 2007 Executive Academy - WU Wien - Academic Director - Professional MBA Marketing & Sales
Academic advisor
  since 2011 University of Southern California (USC) - Academic Coordinator
  since 2011 Ohio State University (OSU) - Academic Coordinator
  since 2000 Texas A&M - Academic Coordinator
Research and Teaching Stay
  2014 University of Victoria - Sabbatical
  2013 University of Victoria - Faculty, ISU Victoria
  2013 CEMS Block Seminar - VSE Prag - Faculty, CEMS Block Seminar
Candidate for a chair
  2015 WU Wien
  2005 Wirtschaftsuniversität Wien
  2004 Universität Paderborn

Publications

Book (monograph)

2002 Keegan, W.J., Schlegelmilch, Bodo B., Stöttinger, Barbara. 2002. Globales Marketing-Management. Eine europäische Perspektive. München: Oldenbourg. (Details)
1994 Stöllnberger, Barbara. 1994. Manager und Organisationskultur - Erfolgsfaktoren im Exportgeschäft von Klein- und Mittelbetrieben: ein Vergleich zwischen den USA und Österreich. Servicefachverlag, Wien (Details)

Journal article

2018 Qin, Yao, Shi, Linda, Song, Lei, Stöttinger, Barbara, Tan, Kang . Forthcoming. How to integrate both customers' motives and suppliers' solutions to fight against Shanzhai: a phenomenon beyond counterfeit? Business Horizons, 61 (2), 229-237. (Details)
2016 Evirgen, Cüneyt and Lei, Lei and Moizer , Peter and Phillips, Richard D. and Stöttinger, Barbara and Wilson , Marie . 2016. The State of Business Education and Research - Perspectives from Educational Leaders around the Globe. Rutgers Business Review 1 (1), 1-26. open access (Details)
2015 Stöttinger, Barbara, Penz, Elfriede. 2015. Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective. Psychology & Marketing 32 (4), 373-391. (Details)
  Stöttinger, Barbara, Penz, Elfriede, Khan, Mubbsher Munawar. 2015. Consumer and vendor perceptionsof sport goods counterfeits in fourcounterfeit hubs. Journal of Brand Strategy 4 (3), 281-290. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2015. Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries. European Journal of International Management 9 (3): S. 326-341. (Details)
  Obadia, Claude, Stöttinger, Barbara. 2015. Pricing to manage export channel relationships. International Business Review 24 (2): S. 311-318. open access (Details)
  Cesareo, Ludovica, Stöttinger, Barbara. 2015. United we stand, divided we fall - how firms can engage consumers in their fight against counterfeits. Business Horizons 58 S. 527-537. (Details)
2012 Penz, Elfriede, Stöttinger, Barbara. 2012. A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits. Journal of Brand Management 19 (7): 581-594. (Details)
2011 Stöttinger, Barbara, Penz, Elfriede. 2011. The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands. Marketing Journal of Research and Management (Marketing JRM) 33 (1): 68-80. (Details)
2009 Penz, Elfriede, Schlegelmilch, Bodo B., Stöttinger, Barbara. 2009. Voluntary purchase of counterfeit products: empirical evidence from four countries. Journal of International Consumer Marketing 21 (1): 67-84. (Details)
2008 Penz, Elfriede, Stöttinger, Barbara. 2008. Original brands and counterfeit brands - do they have anything in common?. Journal of Consumer Behaviour 7 (2): 146-163. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. Corporate image and product similarity– getting counterfeits closer to the consumers’ pocketbook. Psychology and Marketing 25 (4): 352-381. (Details)
2006 Solberg, Carl Arthur, Stöttinger, Barbara, Yaprak, Attila. 2006. A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States. Journal of International Marketing 14 (1): 23-48. (Details)
2003 Stöttinger, B., Penz, E.. 2003. The Demand for Counterfeits: Are Consumers across Borders Triggered by the same Motives?. Akademija MM, 6, 10, 81-90 (Details)
2002 Schlegelmilch, B.B., Stöttinger, B.. 2002. Information and Communication Technologies in Tertiary Education: A 'Consumer' Perspective. Marketing Education Review, 12, 2, 63-72 (Details)
  Sinkovics, R., Stöttinger, B., Schlegelmilch, B.B., Ram, S.. 2002. Reluctance to Use Technology-Related Products: Development of a Technophobia Scale. Thunderbird International Business Review, 44, 4, 477-494 (Details)
2001 Stöttinger, B., Holzmüller, H.H.. 2001. Cross-National Stability of an Export Performance Model - A comparative Study of Europe and the U.S.. Management International Review, 41, 1, 7-28 (Details)
  Holzmüller, H.H., Stöttinger, B.. 2001. International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. International Business Review, 10, 6, 597-614 (Details)
  Stöttinger, B.. 2001. Strategic Export Pricing - A Long and Winding Road.... Journal of International Marketing, 9, 1, 40-63 (Details)
2000 Stöttinger, B., Schlegelmilch, B.B.. 2000. Psychic Distance - A Concept Past its Due Date?. International Marketing Review, 17, 2, 169-173 (Details)
1999 Schlegelmilch, B.B., Stöttinger, B.. 1999. Der Kauf gefälschter Markenprodukte: Die Lust auf das Verbotene. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 196-208 (Details)
  Thorne-LeClair, Debbie, Stöttinger, B.. 1999. Using an intensive living case in graduate marketing courses: Experiences from an international project. Marketing Education Review, 9, 3, 31-40 (Details)
1998 Stöttinger, B., Schlegelmilch, B.B.. 1998. Explaining Export Development through Psychic Distance: Enlightening or Elusive?. International Marketing Review, 15, 5, 357-372 (Citation of Excellence Award) (Details)
1996 Holzmüller, H.H., Stöttinger, B.. 1996. Structural modeling of export success factors - cross-validation and further development of an export performance model. Journal of International Marketing, MSU Press, Vol. 4, No. 2, pp. 29-55 (Details)

Chapter in edited volume

2018 Penz, Elfriede, Stöttinger, Barbara. 2018. European Business Marketing . In: The Routledge Companion to European Business, Hrsg. Suder, Gabriele; Riviere, Monica; Lindeque, Johan, 250-270. Oxford: Taylor & Francis. (Details)
2017 Stöttinger, Barbara, Penz, Elfriede, Cesareo, Ludovica. 2017. Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand. In: Handbook of Research on Counterfeiting and Illicit Trade, Hrsg. Peggy E. Chaudhry, 387-403. Cheltenham, UK: Edward Elgar Publishing. (Details)
  Stöttinger, Barbara, Geschwendner, Julia. 2017. Counterfeits in Online Retailing: How they are sold and what can be done to fight back. In: Ethics in Marketing – International Cases and Perspectives, Hrsg. Murphy, P., Laczniak, G.R. and Prothero, A. , 1-15. London, New York: Routledge. (Details)
2013 Holzmüller, Hartmut , Stöttinger, Barbara, Wittkop, Thomas. 2013. Information and Communication Technologies in Internationalized Business Education: Technical Opportunities and Interpersonal Threats. In: Rockin’ in Red Square: Critical Approaches to International Education in the Age of Cyberculture, Hrsg. Grünzweig, Walter; Rinehart, Nana, 127-146. Münster: LIT Verlag. (Details)
2012 Stöttinger, Barbara. 2012. Tracking down counterfeiters on eBay: whose responsibility is it?. In: Ethics in Marketing - International Cases and Perspectives, Hrsg. Murphy, P.E.; Laczniak, G.R.; Prothero, A., 65-68. London, New York: Routledge. (Details)
2007 Stöttinger, Barbara. 2007. Internationale Pricing-Prozesse in der Unternehmenspraxis. Bestandsaufnahme und Implikationen aus ausgewählten Industriezweigen. In: Qualitative Marktforschung, Konzepte, Methoden, Analysen, Hrsg. Buber, R., Holzmüller, H. 1043-1062. Wiesbaden: Gabler. (Details)
2005 Stöttinger, Barbara. 2005. Internationales Marketing - Entwicklung, Status und Trends. In Innovationen im Sektoralen Marketing, Hrsg. Holzmüller, Hartmut H.; Schuh, Arnold, 105-124. Heidelberg: Physica-Verlag. (Details)
2003 Holzmüller, H.H., Stöttinger, B.. 2003. International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. In: Redding, G., Stening, B. W. (eds.): Cross-Cultural Management, Edward Elgar Publishing Ltd., Cheltenham (forthcoming) (Details)
2002 Holzmüller, H.H., Stöttinger, B., Wittkop, T.. 2002. Information and Communication Technologies in Internationalized Business Education: Technical Opportunities and Interpersonal Threats. In: Grünzweig, Walter, Rinehart, Nana (Hrsg.): Rockin' in Red Square: Critical Approaches to International Education in the Age of Cyberculture. 127-146, Münster: LIT-Verlag (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2002. Kooperation: Beziehungscommitment als Basis kontraktueller Arrangements - eine Analyse von Export-Import-Beziehungen. In: Zentes, J., Swoboda, B., Morschett, D. (eds.): Allianzen und Netzwerke in der realen und virtuellen Ökonomie. Gabler Verlag, München (Details)
2000 Sinkovics, R.R., Stöttinger, B.. 2000. Customer satisfaction in emergency ambulance services: a case for empirical research. In: Phillips, Celia, Pryn, Ad, Kestemont, Marie-Paule (eds.): Understanding Marketing, A European Casebook. 201-211, Baffins Lane: Wiley (Details)
1994 Holzmüller, H.H., Stöllnberger, B.. 1994. A conceptual framework for country selection in cross-national export studies. In: Cacusgil, S. T., Axinn, C. (eds.): Advances in International Marketing. Vol. 6, JAI Press Inc., pp. 3-24, Freenwich Conneticut (Details)

Edited book (editorship)

2015 Stöttinger, Barbara, Schlegelmilch, Bodo B., Zou, Shaoming, Hrsg. 2015. International Marketing in the Fast Changing World (Advances in International Marketing). 26. Bingley: Emerald. (Details)

Contribution to conference proceedings

2016 Samiee, Saeed and Leonidou, Leonidas and Aykol, Bilge and Stöttinger, Barbara and Christodoulides, P. 2016. Fifty Years of Empirical Research on Country of Origin Effects on Consumer Behavior: a Meta Analysis. In Developments in Marketing Science, Hrsg. Petruzzellis, Luca; Winer, Russell S. 505-510. Bari: Springer. (Details)
2014 Stöttinger, Barbara, Cesareo, Ludovica. 2014. It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. In Let's get engaged! Crossing the Threshold of Marketing's Engagement Era, Hrsg. American Marketing Society, x-x. Indianapolis: -. (Details)
2013 Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. 2013. How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. In Annual Conference Proceedings, Hrsg. Società Italiana Marketing, x-xx. Milano: -. (Details)
2011 Obadia, Claude, Stöttinger, Barbara. 2011. An Agency Perspective to Export Price Adaptation. In LES DEFIS DU MANAGEMENT INTERNATIONAL A L'AUBE DU XXIème SIECLE, Hrsg. Lemaire, Jean-Paul, x-x. Paris: -. (Details)
  Obadia, Claude, Stöttinger, Barbara. 2011. Export Price Adaptation: a fresh look at a well-known concept, its operationalization and effect on export performance. In Obadia, C., Stöttinger, B. (2011) , accepted to CIMaR annual conference, Atlanta, Hrsg. Consortium for International Marketing Research, x-x. Atlanta, Georgia: -. (Details)
2010 Stöttinger, Barbara, Obadia, Claude . 2010. Export Price Adaptation: an Agency Approach. In EIBA Annual Conference Proceedings, Hrsg. EIBA, digital-digital. Porto: -. (Details)
2009 Penz, Elfriede, Stöttinger, Barbara. 2009. The demand for counterfeits: An extended TPB approach with empirical evidence from seven countries. In Advances in Consumer Research, Vo. 36, Hrsg. Ann Mc Gill & Sharon Shavitt, 610-611. Duluth, MN: Association for Consumer Research. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases. In Marketing and the Core Disciplines, Hrsg. European Marketing Academy, ?-?. Nantes: (Details)
2005 Penz, E., Stöttinger, B.. 2005. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. Advances in Consumer Research, pp. 568-574 (Details)
2004 Penz, Elfriede Stöttinger, Barbara. 2004. EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business (Details)
  Stöttinger, Barbara Penz, Elfriede. 2004. Euroconsumer Myth or Reality?. AIB Annual Conference, Sweden, Stockholm (Details)
  Stöttinger, Barbara Penz Elfriede. 2004. The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries. EIBA Annual Conference, Ljublijana, Slovenia (Details)
2003 Penz, E., Stöttinger, B.. 2003. Brands and Counterfeits - What do they have in common?. EMAC Annual Conference (European Marketing Academy), Strathclyde, UK (Details)
  Stöttinger, B., Penz, E., Schlegelmilch, B.B.. 2003. Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods. Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8 (Details)
2002 Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2002. Developing a Framework for International Price Setting from a Contingency Perspective. European Marketing Academy (EMAC) Annual Conference, Braga, Portugal (Details)
2001 Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2001. Pricing in International Markets - A Contingency Approach. European International Business Academy (EIBA) Annual Conference, Paris, France (Details)
  Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a Concept on the Test - Consumer Decision Styles in Austria. In: Breivik, Einar, Falkenberg, Andreas W., Grønhaug, Kjell (eds.): 30th EMAC Conference, Bergen, Norway: Norwegian School of Economics and Business Administration, CD-Rom (Details)
2000 Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs. Challenges in the Identification of Ecologically Concerned Consumers in Austria. Proceedings of the International Marketing Educators' Conference, Chicago, CD-ROM, American Marketing Association (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2000. Intended and Realized Competitive Export Strategies - Empirical Evidence. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20 (Details)
1999 Sinkovics, R.R., Stöttinger, B., Schlegelmilch, B.B., Woodruffe, H.. 1999. Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale. Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany (Details)
  Stöttinger, B., Schlegelmilch, B.B.. 1999. New Information and Communication Technologies in Tertiary Education: The Customer's Perspective. In: Ferrell, O.C., Crittenden, Victoria L. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXII, Miami, Florida, May 26-29, p. 162 (Details)
  Sinkovics, R.R., Stöttinger, B.. 1999. The Psychographics of Ecologically Concerned Consumers - The Ecoscale in Austria. competitive paper, CD-ROM, ANZMAC, 28.11.-1.12.1999 (Details)
1998 Holzmüller, H.H., Stöttinger, B.. 1998. A pragmatic concept for developing the cultural sensitivity of marketing managers. Proceedings of 27th EMAC Annual Conference, Stockholm (competitive paper), p. 213-236, Track 2 International Marketing (Details)
  Stöttinger, B., Holzmüller, H.H.. 1998. Cross-National Stability of an Export Performance Model - A Comparative Study of Europe and the U.S.. AIB 1998 Annual Conference (Academy of International Business) (Details)
  Stöttinger, B., Holzmüller, H.H.. 1998. Cross-National Stability of an Export Performance Model - A Comparative Study of Europe and the U.S.. Proceedings of the AIB 1998 Annual Conference, Vienna, October 7-10, (Abstract, competitive paper, p. 85) (Details)
  Stöttinger, B., Holzmüller, H.H.. 1998. Researching International Price Setting Practices in Consumer and Investment Goods Industries - Methodological Considerations. 24th EIBA Annual Conference, December 13-15, (Abstract, CD-ROM, working-in-progress), Jerusalem (Details)
  Stöttinger, B., Holzmüller, H.H.. 1998. Researching International Price Setting Practices in Consumer and Investment Goods Industries - Methodological Considerations. 24th EIBA Annual Conference (European International Business Academy), Jerusalem (Details)
  Sinkovics, R.R., Stöttinger, B.. 1998. The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research. 3rd Annual CEMS Conference, Louvain-la-Neuve, Belgien, May 7-9, (competitive paper, on CD-ROM) (Details)
  Schlegelmilch, B.B., Stöttinger, B., Nill, A.. 1998. Why are Counterfeits so Attractive to Consumers? An Empirical Analysis. In: Ford, John B., Honeycutt, Earl, D. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXI, Norfolk, Virginia, May 27-30, 395-396 (Details)
1997 Holzmüller, H.H., Stöttinger, B.. 1997. The concept of cultural standards - a tool for the development of culture-sensitive management. Presentation at the 23rd EIBA Annual Conference (European International Business Academy), 13.-16. December, Stuttgart (competitive paper) (Details)
1993 Holzmüller, H.H., Stöllnberger, B.. 1993. A conceptual framework for country selection in cross-national export studies. Proceedings of the First Symposium of CIMaR (Consortium for International Marketing Research), East Lansing, Michigan, June 1-3, pp. 178-196 (Details)

Paper presented at an academic conference or symposium

2017 Penz, Elfriede, Stöttinger, Barbara. 2017. Consumers' emotional states when consuming counterfeits, original brands or both versions - Third-person-technique in qualitative methodology. 5th International Consumer Brand Relationships Conference, Porto, Portugal, 18.05.-20.05. (Details)
2015 Samiee, Saeed, Leonidou, Leonidas, Aykol, Bilge, Stöttinger, Barbara, Cristodoulides, Paul. 2015. Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis,. AMS World Marketing Congress, Bari, Italien, 14.7.-18.7.. (Details)
  Valta, Manuela, Vianelli, Donata, Stöttinger, Barbara. 2015. New perspectives on the interplay between in-store and out-of-store brand factors across multiple retail contexts: Consumer response to luxury brand experiences. Global Fashion Management Conference, Florence, Italien, 25.6. - 28.6.. (Details)
  Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. Forthcoming. Real or counterfeit? Drivers, deterrents and coping mechanisms against online consumer deception. ACR Annual Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10.2015. (Details)
  Valta, Manuela , Vianelli, Donata, Stöttinger, Barbara. 2015. Aesthetic Design: The role of (in)congruent brand-retail settings on consumer brand purchase intentions. 12th Annual SIM Conference, Torino, Italien, 22.10.-23.10. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2015. Managing territorial identities: How ethnic, regional and national identities relate; patterns, changes and different pathways. The Tenth Royal Bank International Research Seminar, Montreal, Kanada, 24.09.-26.09. (Details)
  Shi, Linda , Quin, Yao, Stöttinger, Barbara. 2015. The New Kid on the Block – How do Demand Drivers for Shanzhai Products differ from Counterfeits? CIMaR Annual Conference, Wien, Österreich, 13.05.-15.05. (Details)
2014 Valta, Manuela, Stöttinger, Barbara, Vianelli, Donata. 2014. Multichannel customer experience in retail settings: An integrated in-store and off-store approach. Annual Meeting for the Società Italiana Marketing, Modena, Italien, 18-19 September. (Details)
  Stöttinger, Barbara, Cesareo, Ludovica. 2014. It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. AMS Annual Conference, Indianapolis, Vereinigte Staaten/USA, 21.05.-23.05.2014. (Details)
2013 Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto . 2013. How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. Annual Meeting for the Società Italiana Marketing, Milano, Italien, 04.10-05.10. (Details)
2012 Penz, Elfriede, Stöttinger, Barbara. 2012. Consumer and vendor perceptions of sports goods counterfeits in three counterfeit hubs. ANZMAC Annual Conference, Adelaide, Australien, 03.12-05.12.2012. (Details)
2011 Obadia, Claude, Stöttinger, Barbara. 2011. An Agency Perspective to Export Price Adaptation. Atlas-AFMI Conference, Paris, Frankreich, 26/27 May 2011. (Details)
  Obadia, Claude, Stöttinger, Barbara. 2011. Competitive Intensity of Foreign Markets and Export Price Adaptation. AMA Summer Educators Conference,, San Francisco, Vereinigte Staaten/USA, August 5-7. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2011. Emotional and motivational aspects of luxury product versus counterfeit purchases. First International Conference "Luxury and Counterfeiting", Genf, Schweiz, 09.06.-10.06.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2011. Why buy the original, if the fake can do the same? (Can it?) The demand for counterfeit sports gear in an emerging market. AMS World Marketing Congress, Reims, Frankreich, 19.07.-23.07.. (Details)
2010 Penz, Elfriede, Stöttinger, Barbara, Hofmann, Eva, Kirchler, Erich. 2010. Evoked emotions in counterfeit usage: Employing "desire collages" to reveal unexplored dimensions of consumers’ emotional states. SCP (Society for Consumer Psychology), St. Pete Beach, FL, Vereinigte Staaten/USA, 25.02.-27.02.. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2010. Why consumers buy counterfeit software: A seven countries study. AMA Winter Marketing Educators Conference, New Orleans, Vereinigte Staaten/USA, 19.02.-22.02.. (Details)
2009 Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases.. EMAC, Nantes, Frankreich, 26.05.-29.05.. (Details)
2008 Penz, Elfriede, Stöttinger, Barbara. 2008. Identity building through consumption: Describing European consumer culture. CRAW, Manchester, Großbritannien, 05.04.-07.04.. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. The concurrent ownership brands and counterfeits: Empirical evidence from seven countries. EMAC, Brighton, Großbritannien, 27.05.-30.05.. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. The demand for counterfeits – An extended TPB approach with empirical evidence from seven countries. ACR North-America, San Francisco, Vereinigte Staaten/USA, 23.10.-26.10.. (Details)
2006 Penz, Elfriede, Stöttinger, Barbara. 2006. Brands and counterfeits - what do they have in common?. 8th ICSR (International Conference on Social Representations, Rome, Italien, August 28 - September 1. (Details)
2005 Penz, E., Schlegelmilch, B.B., Stöttinger, B.. 2005. Infatuated by forged prodcuts. Why consumers knowingly buy counterfeits. Fourth International Business and Economy Conference (2005 IBEC), Waikiki, Hawaii, January 6-9 (Details)
2004 Penz, Elfriede, Stöttinger, Barbara. 2004. Developing a scale to identify and measure "Europeanness" in consumer behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business, East Lansing, MI, Vereinigte Staaten/USA, 16.09.-19.09.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2004. Euroconsumer - Myth or reality?. AIB Annual conference, Stockholm, Schweden, 10.07.-13.07.. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2004. The development of "Europeanness" in consumer behavior – Stage of affairs in selected "new" EU-member countries. EIBA Annual Conference, Ljubljana, Slowenien, 05.12.-08.12.. (Details)
  Penz, E., Stöttinger, B.. 2004. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. ACR Conference, October 7-10, 2004 Portland, Oregon USA (Details)
2003 Penz, E., Stöttinger, B.. 2003. Brands and Counterfeits - What do they have in common?. EMAC Annual Conference, Strathyclyde, UK (competitive paper, on CD-ROM) (Details)
2002 Solberg, C. A., Stöttinger, B., Yaprak, A.. 2002. Developing a Framework for International Price Setting from a Contingency Perspective. EMAC Annual Conference, Braga, Portugal (Details)
2001 Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2001. Pricing in International Markets - A Contingency Approach. 27th EIBA Annual Conference, Paris (Details)
  Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a Concept on the Test - Consumer Decision Styles in Austria. 2001 Annual Conference of EMAC (European Academy of Marketing), Bergen, Norway. (Details)
  Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a concept on the test - consumer decision styles in Austria. 30th EMAC Conference, May 8-11, 2001, Bergen, Norway (Details)
2000 Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs - Challenges in the Identification of Ecologically Concerned Consumers in Austria. International Marketing Educators' Conference, Buenos Aires, Argentina: American Marketing Association (Details)
  Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs - Challenges in the Identification of Ecologically Concerned Consumers in Austria. In: Pels, Jacqueline, Stewart, David W. (eds.), Marketing in a Global Economy, Proceedings of the International Marketing Educators' Conference, Buenos Aires, Argentina, American Marketing Association (competitive paper, CD-Rom) (Details)
  Schlegelmilch, B.B., Stöttinger, B.. 2000. Researching Export Strategy Performance Relationships - Theoretical Foundations and methodological issues. Panel discussion at the Annual Conference of the Academy of International Business, Phoenix, November (Details)
1999 Sinkovics, R.R., Stöttinger, B.. 1999. The Psychographics of ecologically concerned consumers - The Ecoscale in Austria. Paper presented at the Anzmac 99 Conference, Sydney, Australia (Details)
  Sinkovics, R., Stöttinger, B.. 1999. The Psychographics of Ecologically Concerned Consumers – The Ecoscale in Austria. ANZMAC Annual Conference (Australia/New Zealand Marketing Academy), 28.11.-1.12.1999, Syndey (Details)
1998 Holzmüller, H.H., Stöttinger, B.. 1998. A pragmatic concept for developing the cultural sensitivity of marketing managers. 27th EMAC Annual Conference (European Marketing Academy), Mai 1998, Stockholm (Details)
  Sinkovics, R.R., Stöttinger, B.. 1998. The Transfer of Socio-Psychological Concepts such as Consumer Ethnocentric Tendencies (CET) across Cultural Boundaries. Paper presented at the III CEMS Academic Conference, Louvain-la-Neuve, Belgium (Details)
  Sinkovics, R., Stöttinger, B.. 1998. The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research. 3rd Annual CEMS Conference, 7.-9. May, Louvain-la-Neuve (Details)
1997 Holzmüller, H.H., Stöttinger, B.. 1997. The concept of cultural standards - a tool for the development of culture-sensitive management. 23rd EIBA Annual Conference (European International Business Academy), 13.-16. December, Stuttgart (Details)
1993 Holzmüller, H.H., Stöllnberger, B.. 1993. Structural modeling of export success factors - cross-validation and further development of an export performance model. Annual Conference of the Academy of International Business (AIB), October, Hawaii (Details)

Poster presented at an academic conference or symposium

2014 Cesareo, Ludovica, Stöttinger, Barbara. 2014. Consumer-directed Anti-Counterfeiting Meansures (CAMs): A Review and Preview. EMAC Annual Conference, Valencia, Spanien, 03.06.-06.06.2014. (Details)
  Valta, Manuela , Stöttinger, Barbara, Vianelli, Donata . 2014. Retailer Image: An integrated multichannel perspective. EMAC Annual Conference, Valencia, Spanien, 03.06-06.06.2014. (Details)
2012 Stöttinger, Barbara, Penz, Elfriede. 2012. Counterfeiting is not bad, it is just making copies. Consumer and vendor perceptions of counterfeits in Vietnam.. EMAC Annual Conference, Lissabon, Portugal, 22.05.-25.05.2012. (Details)
2008 Penz, Elfriede, Stöttinger, Barbara. 2008. What’s a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures. 34th EIBA Annual Conference, Tallinn, Estland, 11.12.-13.12.2008. (Details)

Working/discussion paper, preprint

2001 Holzmüller, H.H., Stöttinger, B., Wittkop, T.. 2001. Driving in the Passing Lane or Straight into a Dead End? Options and Caveats of Using ICT Tools in the Internationalization of Business Education. Marketing Working Paper Series, No. 3, University of Dortmund (Details)
  Stöttinger, B., Holzmüller, H.H.. 2001. International Marketing Managers' Cultural Sensitivity - Relevance, Training Requirements and a Pragmatic Training Concept. Marketing Working Paper Series, No. 2, University of Dortmund (Details)
  Holzmüller, H.H., Stöttinger, B.. 2001. Testing an Export Performance Model in an International Setting - A Cross-National Comparison between Austria and the US. Marketing Working Paper Series, No. 2, University of Dortmund (Details)
1992 Grill, Gerhard, Haas, Eva, Holzmüller, H.H., Stary, Johannes, Stöllnberger, Barbara. 1992. Validierungsstudie zur Bedeutung personaler und organisationaler Einflußgrößen auf den Exporterfolg österreichischer Unternehmen. Marketing-Arbeitspapiere, Wirtschaftsuniversität Wien, Nr. 9 (Details)
1990 Stöllnberger, B., Weidinger, R., Holzmüller, H.H.. 1990. Strukturelle Veränderungen der Werbeeinnahmen im Hörfunk als Folge der Liberalisierung des Rundfunkmonopols. Marketing-Arbeitspapiere, Wirtschaftsuniversität Wien, Nr. 7 (Details)

Book or article review

2012 Stöttinger, Barbara. 2012. Besprechung von The Changing Nature of Doing Business in Transition Economies, von Marinov, M., Marinova, S.. Management International Review (MIR) 52 901-904. (Details)
2000 Stöttinger, B.. 2000. Book review for Belz, C., Mühlmeyer, J. (eds.): International pricing. Ueberreuter, Wien. Der Markt, 4, 182-183 (Details)
  Stöttinger, B.. 2000. Book review for Oelsnitz, D. von der (ed.): Markteintritts-Management: Probleme, Strategien, Erfahrungen. Der Markt, 4, 184-186 (Details)

Dissertation

1993 Stöllnberger, Barbara. 1993. Personale und organisationale Determinanten des Exporterfolges von Klein- und Mittelbetrieben - Internationaler Vergleich zwischen den USA und Österreich. Dissertation an der Wirtschaftsuniversität Wien (Details)

Diploma thesis

1989 Stöllnberger, Barbara. 1989. L'économie des énergies classiques et l'apport des énergies nouvelles en France. Diplomarbeit an der Wirtschaftsuniversität Wien (Details)

Unpublished lecture

2005 Stöttinger, B., Penz E.. 2005. The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries. WU Special Forum Interknow Conference (7. November 2005) (Details)

Miscellaneous

1999 Stöttinger, B.. 1999. Report on the Annual Conference of the Academy of International Business (AIB), October 7-10, Vienna, 1998. Die Betriebswirtschaft, Vol. 59, Iss. 2, 1999, p. 289-290 (Details)

Projects

2013
Ethnic Identity as important influence on consumer decision-making (Details)
2010
Regional Identity as superior influence on the purchasing decisions for Viennese products (2010-2011) (Details)
2004
The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing (2004-2005) (Details)
1998
Why are counterfeits so attractive to consumers? (1998-2005) (Details)