fallback portrait photo

Elena Bruni

Elena Bruni Ph.D.
+43 1 31336 4436
Contact information and photo taken from and editable at WU Directory.


since 2020
Senior Researcher

Researcher Identifier

Awards and Honors

Marie Skłodowska-Curie Individual Fellowship


    No classifications found.


    No expertises found.


No activities found.


Journal article

2021 Oswick, Cliff, Biscaro, Claudio, Bruni, Elena, Cornelissen, Joep, Biscaro, Claudio. 2021. Reconceptualizing Conceptual Engineering. Academy of Management Review. (Details)
2019 Bruni, Elena, Bonesso, Sara, Gerli, Fabrizio. 2019. Coping with different types of innovation: What do metaphors reveal about how entrepreneurs describe the innovation process? Creativity and Innovation Management. 28 175-190. (Details)
  Cortellazzo, Laura, Bruni, Elena, Zampieri, Rita. 2019. The Role of Leadership in a Digitalized World: A Review. Frontiers in Psychology. open access (Details)

Edited book (editorship)

2020 Bonesso, Sara, Bruni, Elena, Gerli, Fabrizio, Hrsg. 2020. Behavioral Competencies of Digital Professionals. Understanding the Role of Emotional Intelligence. 1. London, United Kingdom: Palgrave Macmillan. (Details)

Paper presented at an academic conference or symposium

2021 Bruni, Elena, Meyer, Renate, Jancsary, Dennis. 2021. Mobilizing for the ‘red pill’? Coalition building and frame alignment in the anti-vaccination movement. 37th EGOS Colloquium, Amsterdam, Netherlands, 08.07-10.07. (Details)
2020 Bruni, Elena, Meyer, Renate. 2020. Institutional Theory and Discourse Analysis: an empirical investigation of the rhetoric of Anti Vaccination movement. 16th Workshop on New Institutionalism in Organization Theory, Odense, Denmark, 05.03-06.03. (Details)
  Comacchio, Anna, Bruni, Elena. 2020. Mobilizing a crowd of sardines: mediated framing dynamics in social movements’ emergence. 36th EGOS Colloquium, Hamburg 2020, Hamburg, Germany, 02.07-04.07. (Details)
  Bruni, Elena. 2020. Visual frames of the Anti-Vaccination movement. The 8th Austrian Early Scholars Workshop in Management, Linz, Austria, 14.05. (Details)


Institutional Theory and Discourse Analysis: an empirical investigation of the rhetoric of Anti Vaccination movement (2020-2021) (Details)