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2019
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Palcu, Johanna, Haasova, Simona, Florack, Arnd. 2019. Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior. Appetite. 139 59-66.
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2017
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Diamantopoulos, Adamantios, Florack, Arnd, Halkias, Georgios, Palcu, Johanna. 2017. Explicit vs. implicit country stereotypes as predictors of product preferences: Insights from the Stereotype Content Model. Journal of International Business Studies JIBS.
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Palcu, Johanna, Sudkamp, Jennifer, Florack, Arnd. 2017. Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments. Frontiers in Psychology.
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2013
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Florack, Arnd, Keller, Johannes, Palcu, Johanna. 2013. Regulatory focus in economic contexts. Journal of Economic Psychology.
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Florack, Arnd, Palcu, Johanna, Friese, Malte. 2013. The moderating role of regulatory focus on the social model ing of food intake. Appetite. 69 114-122.
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