portrait photo

Johanna Palcu

Dr. Johanna Palcu
+43 1 31336 5295
About me:
[Personal website](https://www.wu.ac.at/en/institute-for-marketing-management/team/johanna-palcu/)
Contact information and photo taken from and editable at WU Directory.


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Researcher Identifier

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Awards and Honors

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Journal article

2022 Palcu, Johanna, Schreier, Martin, Janiszewski, Chris. 2022. Facial mask personalization encourages facial mask wearing in times of COVID-19. Scientific Reports. 12 (891) open access (Details)
2021 Halkias, Georgios, Florack, Arnd, Diamantopoulos, Adamantios, Palcu, Johanna. 2021. Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues. British Journal of Management (BJM). open access (Details)
2019 Palcu, Johanna, Haasova, Simona, Florack, Arnd. 2019. Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior. Appetite. 139 59-66. (Details)
2017 Diamantopoulos, Adamantios, Florack, Arnd, Halkias, Georgios, Palcu, Johanna. 2017. Explicit vs. implicit country stereotypes as predictors of product preferences: Insights from the Stereotype Content Model. Journal of International Business Studies JIBS. (Details)
  Palcu, Johanna, Sudkamp, Jennifer, Florack, Arnd. 2017. Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments. Frontiers in Psychology. open access (Details)
2013 Florack, Arnd, Keller, Johannes, Palcu, Johanna. 2013. Regulatory focus in economic contexts. Journal of Economic Psychology. (Details)
  Florack, Arnd, Palcu, Johanna, Friese, Malte. 2013. The moderating role of regulatory focus on the social model ing of food intake. Appetite. 69 114-122. (Details)

Chapter in edited volume

2016 Florack, Arnd, Palcu, Johanna. 2016. The psychology of branding. In: International Handbook of Consumer Psychology, Hrsg. Catherine Jansson-Boyd, Magdalena Zawisza, 542-564. New York: Routledge. (Details)

Paper presented at an academic conference or symposium

2019 Palcu, Johanna, Haasova, Simona, B├╝ttner, Oliver, Florack, Arnd. 2019. Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces. Association for Consumer Research, Atlanta, Vereinigte Staaten/USA, 17.10.-20.10. (Details)


  • No projects found.