portrait photo

Viktoriya Zipper

Dr. Viktoriya Zipper
Telephone:
+43 1 31336 6019
Email:
About me:
Senior Lecturer Post Doc Master Programme ExInt
Contact information and photo taken from and editable at WU Directory.

CV

2019
Visiting Professor, teaching and research stay, UEH University of Economics Ho Chi Min City
2019
Visiting Professor, International Sommer University, Universitas Gadjah Mada/Jogja/Indonesia
2019
CEEPUS Scholarship, Visiting Professor, Teaching and Research, University of Ljubljana Faculty of Economics (CEEPUS), Master Programme
since 2016
Senior Lecturer Post Doc/ Master Export and Internationalization
2013-2016
Lecturer, University of Applied Science (Campus Vienna) / Master programme Political Management: Cross Cultural Leadership in CEE
2013-2016
Lecturer, University of Applied Sciences (Upper Austria Campus Steyr) / MBA and Bachelor: Politics, Culture and Religion of former USSR countries
2013-2016
Lecturer, University of Applied Science (BFI Vienna) / Master and Bachelor Programmes: Ethno-Marketing, Cross Cultural Management, Internationalization strategies of Austrian SMEs and global MNEs
2012-2013
Lecturer, University of Applied Science (Management and Communication of the Viennese Chamber of Commerce) / Master Programme HRM: Cross Cultural Management in IHRM
2011-2015
Lecturer, University of Applied Science (Campus 02 Graz) / Master and Bachelor in International Marketing and Sales: International Product and Branding Policy, Entering foreign Markets, Cross Cultural Business Cases
2005
Lecturer, WU Wien / Eastern European Law Research Institute: Foreign Direct Investment in Ukraine

Researcher Identifier

Awards and Honors

2018
Supervisor of a nominee for FIW Award for female graduates
Supervisor of a nominee for best thesis Award in the Category "Integration and Migration in Austria", Austrian Integration Fund
Supervisor of a nominee for PRVA Master Thesis Award
2017
Supervisor of a nominee in the Category Best Master Thesis Award, WU Wien
2013
Merkur Award, nominated in Best Economic Project
2012
MiA Award, nominated in economics

Classifications

Expertise

  • Born Globals, Born Again Globals, Hidden Champions
  • Ethnic markets
  • Global Marketing
  • CIS coutries
  • Cross Culturall management
  • International Management
  • International Marketing
  • SME Internationalization
  • Russia
  • Emerging Markets
  • Ukraine
  • Central Eastern Europe

Activities

Position in jury, advisory board, curatorship
  since 2017 WU Wien Senate - Principal member of the Advisory Committee
Reviewer for scientific organization
  2018 EIBA - Reviewer in 4 Tracks: Internationalization of firms and markets – the case of CEE markets; SMEs and international entrepreneurship; International HRM and cross-cultural issues; International Marketing
  since 2016 Austrian Academy of Sciences / Österreichische Akademie der Wissenschaften - Reviewer (CEE Focus) for Austrian Academy of Sciences
  since 2014 University of applied sciences Upper Austria, Campus Steyr - Reviewer of the annual Conference Intercultural Perspectives in Global Business and HR Management
Reviewer for a scientific journal
  since 2019 International Journal of Export Marketing - Reviewer
Organization other meeting (Excursion etc.)
  2017 Competence Center Emerging Markets & CEE in Cooperation with Master Programme Export and Internationalization Management - Panel discussion: Crisis and war in Ukraine, "business as usual" regardless? Organization and Moderation.
  2016-2019 WU Wien - Ongoing organization and moderation of ExInt Cercles
  2011 HR Circle - Speaker: Internationalization - is there "the right path", the one and only proper way?
Memberships in corporate advisory boards, Leading positions in corporations
  2009-2013 UNIQA Real Estate / Rustler International - Head of Marketing
  since 2008 Victory Cross Culture Consulting - Founder and CEO
Research Cooperation
  2011-2012 Centrope Academy - Assessment and Qualification role in the field of Cross Cultural Communication in Centrope Region (Hungary, Slovakia, Czech Republic, Austria)
  2011 Academy of National Economy under the Government of Russian Federation - Leadership training programme, held for members of Russian Government
  2009-2011 WIFI International - Internationalization and intercultural communication Hungary-Austria. Training documents, program for cross-border cooperation of SMEs from Austria and Hungary. OPTICOM Project.
  2009-2012 TUEV-SUED Ukraine Academy - Leadership training programme, held for Ukrainian executives cooperating with Germans
Attendance scientific meeting (Conference etc.)
  2019 The International Society for the Scholarship of Teaching & Learning (ISSOTL) - Paper Presentation, Panel Discussion
  2017 BASEES Annual Conference 2017, British Association for East European Studies - Paper presentation, Panel Discussion
  2016 EIBA - Poster presentation
  2014 University of applied sciences Upper Austria, Campus Steyr - Speaker at the CEE Symposium "Cross Cultural Challenges of Austrian Companies in Ukraine in Sales and Marketing"
  since 2014 Entrepreneurship Summit Vienna - Open your eyes - Entreneurship in times of Globalization, on its way to cross cultural awareness
  2012 Austrian Economic Chamber in cooperation with WU Wien - Speaker at the International Business Forum "Latin America meets Central and Eastern Europe"
  2010 ITAP International - Discussant, CEE Focus
Other occupation
  2009-2017 Global Blue Tax Refund - Cultural Sales Executive's Supervisor, Russia Expert (luxury goods)
  2005-2008 Lower Austrian Government/ NÖ Landesregierung - Senior Consultant Internationalization (SMEs, CEE Focus)
Other scientific activities
  2017 Kinderuni - Lecturer at "Summer University for Kids"

Publications

Book (monograph)

2008 Zipper, Viktoriya. 2008. Analyse der ausländischen Direktinvestitionen in der Ukraine: Zielerreichung, Erfolgsfaktoren, Problemfelder. Deutschland: VDM Verlag Dr. Müller. (Details)

Journal article

2019 Keßler, Alexander, Zipper, Viktoriya, Sitz, Valentin. 2019. Chancenorientierte unternehmerische Nachhaltigkeit als Treiber der Internationalisierung von KMU. ZfKE: Zeitschrift für KMU und Entrepreneurship. 3 (Details)

Paper presented at an academic conference or symposium

2019 Zipper, Viktoriya. 2019. Contribution and importance of flexible assessment to sustainable, self-regulatory learning. EuroSoTL 2019, Bilbao, Spain, 13.06.2019. (Details)
2017 Zipper, Viktoriya. 2017. Ukraine in war, business as usual regardless? The impact of Russian-Ukrainian conflict on the daily routine of international business on site. BASEES Annual Conference 2017, Cambridge, Großbritannien, 04.2017. (Details)

Poster presented at an academic conference or symposium

2016 Zipper, Viktoriya. 2016. Influence of generational change as a kind of behavioural patterns on the internationalisation process of small and medium sized family firms. EIBA, Vienna, Österreich, 12.2016. (Details)

Working/discussion paper, preprint

Forthcoming Zipper, Viktoriya. Forthcoming. Triggers and enablers of succesful‘born-again-global’ internationalisation in family businesses: The context of generational change. (Details)
2019 Zipper, Viktoriya. 2019. Adversity Advantages von Emerging Market Multinational Corporations. (Details)
  Zipper, Viktoriya. 2019. Global talent management: its relevance, role and approaches in the internationalisation process of SMEs. (Details)
  Zipper, Viktoriya. 2019. Influencer Marketing as an ascending trend in Social Networks - just a hype or a new reality. (Details)
  Zipper, Viktoriya. 2019. International involvement as an influencing factor on international product policy of Austrian SMEs in the clothing industry. (Details)

Teaching materials

2019 Zipper, Viktoriya. 2019. Flexible assessment as a contribution to sustainable and self-regulated learning. (Details)

Lecture notes/article in lecture notes

2013 Zipper, Viktoriya. 2013. Internationalization and intercultural communication Hungary-Austria. . Training documents, program for cross-border cooperation of SMEs from Austria and Hungary. WIFI International, OPTICOM Project. Wien: WIFI-Österreich. (Details)

Case study

2019 Zipper, Viktoriya. 2019. CSR, stakeholder management and communication strategies in Austrian export promotion. The Case Centre. (Details)
  Zipper, Viktoriya. 2019. Internationalization strategy of MANNER. Market entry Brazil. The Case Centre. (Details)
2018 Zipper, Viktoriya. 2018. JUST LEITERN: 125 YEARS OF EXPERIENCE FACE THE CHALLENGE OF GLOBALISATION. thecasecentre.org. (Details)

eBook/chapter in eBook

2015 Zipper, Viktoriya. 2015. kult.GUIDE.s: Interkulturelle Länderinformationen. 23 Interkulturelle landesspezifische Business Guides, in Deutsch und Englisch. Victory Cross Culture Consulting e.U. epubli GmbH Berlin. (Details)

Media report

2018 Zipper, Viktoriya. 2018. Der schlimmste Fehler ist, gar nicht in neue Märkte zu gehen. (Details)
2012 Zipper, Viktoriya. 2012. Den Umgang mit der Vielfalt besser lernen. (Details)
2011 Zipper, Viktoriya. 2011. Kasachstan für Manager. (Details)
  Zipper, Viktoriya. 2011. Leises Schnäuzen, lautes "Schmieren" (Details)
  Zipper, Viktoriya. 2011. Tipps bei Verhandlungen in Weißrussland. (Details)
  Zipper, Viktoriya. 2011. Was bei Verhandlungen in Russland zu beachten ist. (Details)
  Zipper, Viktoriya. 2011. Wenn der Zar weit weg und der Himmel weit oben ist. (Details)
2010 Zipper, Viktoriya. 2010. Die hohe Kunst des Ethno-Marketings. (Details)
  Zipper, Viktoriya. 2010. Die russische Seele verstehen lernen. (Details)
  Zipper, Viktoriya. 2010. Die Uhren ticken nicht überall gleich. (Details)
2009 Zipper, Viktoriya. 2009. Fremd ist in der Fremde nur der Fremde. (Details)
  Zipper, Viktoriya. 2009. Krise macht Einstieg leicht. (Details)
2008 Zipper, Viktoriya. 2008. Man muss auch beim Geschäft auf die Mentalität achten. (Details)

Dissertation

2005 Zipper, Viktoriya. 2005. Analyse der ausländischen Direktinvestitionen in der Ukraine: Zielerreichung, Erfolgsfktoren, Problemfelder. Dissertation, WU Wien, Institut für BWL des Außenhandels. (Details)

Unpublished lecture

2018 Zipper, Viktoriya. 2018. Hilfe! Mein Lieblingseis gibt's im Urlaub nicht! Oder doch? Warum heißen Marken im Ausland anders? Kinderuni: Seminar, WU Wien, 12.07.18 (Details)

Projects

2018
Contribution and importance of flexible performance assessment to sustainable, self-regulatory learning (2018-2019) (Details)