portrait photo

Aikaterini Makri

Aikaterini Makri Ph.D.
Telephone:
+43 1 31336 5154
Email:
Contact information and photo taken from and editable at WU Directory.

CV

No curriculum entries found.

Researcher Identifier

    No researcher identifier found.

Awards and Honors

No awards found.

Classifications

    No classifications found.

Expertise

    No expertises found.

Activities

Reviewer for a scientific journal
  since 2017 Journal of Business Research
Reviewer for an international conference
  since 2017 Academy of International Business

Publications

Journal article

2019 Zablocki, Agnieszka , Makri, Aikaterini, Houston, Michael. 2019. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of Interactive Marketing. 46 20-39. (Details)
2018 Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2018. Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. open access (Details)
2017 Makri, Aikaterini, Theodosiou, Marios, Katsikea, Eva. 2017. An empirical investigation of the antecedents and performance outcomes of export innovativeness. International Business Review, 26 (4), 628-639. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation and Engagement with Social Networking Sites: A Cross-cultural Study in Austria, China and Uruguay. Journal of Business Research, 80, 155-163. (Details)
  Simbrunner, Philipp, Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation: The Role of Culture and its Marketing Applications. Transfer. Werbeforschung & Praxis, 63 (1), 17-21. (Details)

Contribution to conference proceedings

2018 Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. In 2018 Global Marketing Conference at Tokyo Proceedings , Hrsg. Global Alliance of Marketing & Management Associations , 709-709. Tokyo, Japan: None. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2018. What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall. In ICAR 2018 , Hrsg. Anti-consumption Beyond Boundaries, 6-11. Almeria, Spain: None. (Details)

Paper presented at an academic conference or symposium

2019 Mitchell, Vincent Wayne , Makri, Aikaterini, Schlegelmilch, Bodo B., Blaha, Patrick. 2019. MICE Event Value Measurement. Advances in Hospitality and Tourism Marketing and Management Conference, Portsmouth, United Kingdom, 09.07-12.07. (Details)
2018 Makri, Aikaterini, Arslanagic-Kalajdzic, Maja, Kadic-Maglajlic, Selma, Schlegelmilch, Bodo B. 2018. From perceived advertisement value to word of mouth: The moderating role of users‘ dominance on Facebook advertising. 47th EMAC Conference, Glasgow, United Kingdom, 29.05-01.06. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. Global Marketing Conference, Tokyo, Japan, 26.07-29.07. (Details)
  Makri, Aikaterini, Schlegelmilch, Bodo B. 2018. What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall. ICAR 2018, Almeria, Spain, 09.11-10.11. (Details)
2017 Makri, Aikaterini, Katsikea, Evangelia, Theodosiou, Marios. 2017. The Role of Export Market-Oriented Culture in Building Strong Export Marketing Capabilities. Academy of International Business Conference, Dubai, United Arab Emirates, 02.07-05.07. (Details)
2016 Makri, Aikaterini, Schlegelmilch, Bodo B. 2016. Linking Perceptions of “Self” and “Time” to Online Social Network Behavior. 7th European Marketing Academy Regional Conference, Sarajevo, Bosnia and Herzegowina, 14.09-16.09. (Details)
2013 Makri, Aikaterini, Theodosiou, Marios, Katsikea, Evangelia. 2013. An Empirical Investigation of the Antecedents and Performance Outcomes of Export Innovativeness. Academy of International Business Conference, Istanbul, Turkey, 03.07-06.07. (Details)
2012 Katsikea, Evangelia, Theodosiou, Marios, Makri, Aikaterini. 2012. Market Orientation, Marketing Capabilities, Sales Strategy and Performance in Export Market Ventures. AMA Winter Marketing Educators’ Conference, Florida, St. Petersburg, United States/USA, 17.02-19.02. (Details)
2009 Theodosiou, Marios, Samiee, Saeed, Makri, Aikaterini, Katsikea, Evangelia. 2009. A Proposed Conceptualization of Electronic Service Quality as a Higher Order Formative Construct. AMS World Marketing Congress, Oslo, Norway, 22.07-25.07. (Details)

Projects

  • No projects found.