Nils Wlömert
Univ.Prof. Dr. Nils Wlömert- Telephone:
- +43 1 31336 4958
- Email:
- nils.wloemert@wu.ac.at
Affiliation
CV
-
2020
- Guest researcher, University of New South Wales, Australia 2019
- Guest researcher, New York University, USA 2018
- Guest researcher, Massey University, Auckland, Neuseeland 2018
- Guest researcher, Tel Aviv University, Israel since 2015
- Assistant Professor of Interactive Marketing & Social Media, WU Vienna, Austria 2013
- Visiting Researcher, Massey University, Auckland, New Zealand 2013
- Visiting Researcher, University of Technology, Sydney, Australia 2012
- Visiting Researcher, University of Twente, Enschede, Netherlands 2011-2014
- PhD studies in Marketing, University of Hamburg, Germany 2009-2010
- Marketing Manager, Universal Music Group, Berlin, Germany
Researcher Identifier
- Google Scholar: https://scholar.google.com/citations?user=GCqMgUQAAAAJ
Awards and Honors
- 2017
- Grant for Research Project on Music Streaming - WU Faculty
- 2016
- Best Paper Award - International Journal of Research in Marketing
- WU Top-Journal Publication Award
- 2015
- Best Dissertation Award - German Marketing Association
- Grant for Research Project on Social Desirability - WU Faculty
- 2013
- Research grant by the German Academic Exchange Service (DAAD)
- Research grant by the German ZEIT foundation
- 2011
- PhD scholarship by the Hamburg State Excellence Initiative (LEXI)
Classifications
-
No classifications found.
Expertise
- E-Commerce
- Entertainment Industry
- Information Goods
- Marketing Modeling
- Online Piracy
Activities
Publications
Journal article
| 2019 | Wlömert, Nils, Papies, Dominik. 2019. International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. | (Details) | |
| 2018 | Wlömert, Nils, Pellenwessel, David, Fox, Jean-Paul, Clement, Michel. 2018. Multidimensional Assessment of Social Desirability Bias: An Application of Multiscale Item Randomized Response Theory to Measure Academic Misconduct. Journal of Survey Statistics and Methodology, , | (Details) | |
| 2016 | Wlömert, Nils, Papies, Dominik. 2016. On-Demand Streaming Services and Music Industry Revenues - Insights from Spotify's Market Entry. International Journal of Research in Marketing 33 (2), 314-327. | (Details) | |
| Wlömert, Nils, Eggers, Felix. 2016. Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs. Marketing Letters 27 (1), 195-210. | (Details) | ||
| 2011 | Papies, Dominik, Eggers, Felix, Wlömert, Nils. 2011. Music for Free? How Free Ad-funded Downloads Affect Consumer Choice. Journal of the Academy of Marketing Science 39 (5): 777-794. | (Details) |
Paper presented at an academic conference or symposium
| 2021 | Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2021. NADE: Natural Affect Delection. 50th Conference of the European Marketing Academy (EMAC), Madrid, Spanien, 27.05. | (Details) | |
| 2020 | Hotz-Behofsits, Christian, Wlömert, Nils, Muller, Eitan. 2020. Is Streaming Killing the Superstar? Marketing Analytics Symposium 2020, Sydney, Australia, 04.02.2020. | (Details) | |
| Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2020. More than a Feeling: The Relevance and Versatility of Emotions on Social Media. 42nd INFORMS Marketing Science Conference, Chapel Hill, Vereinigte Staaten/USA, 12.06.2020. | (Details) | ||
| Wlömert, Nils, Papies, Dominik, van Heerde, Harald. 2020. Up Next: How Playlists Affect Music Consumption on Online Streaming Services. Marketing Analytics Symposium - Sydney (MASS), Sydney, Australien, 03.02.-04.02. | (Details) | ||
| 2019 | Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. How access-based media consumption affects marketing elasticities. EMAC 2019, Hamburg, Deutschland, 27.05.-01.06. | (Details) | |
| Hotz-Behofsits, Christian, Wlömert, Nils, Muller, Eitan. 2019. How streaming changes the competition between artists in the music business. EMAC 2019, Hamburg, Deutschland, 27.05.-01.06. | (Details) | ||
| Hotz-Behofsits, Christian, Wlömert, Nils, Muller, Eitan. 2019. How streaming changes the competition between artists in the music business. ISMS Marketing Science Conference, Rom, Italien, 20.06.-22.06. | (Details) | ||
| Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. Monetary Consequences of User Generated Content Platforms for Content Industries - Evidence from Video Music Streaming Services. ISMS Marketing Science Conference, Rom, Italien, 20.06.-22.06. | (Details) | ||
| 2018 | Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2018. How Access-based Media Consumption Affects Marketing Elasticities. ANZMAC, Adelaide, Australien, 03.12.-05.12. | (Details) | |
| Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2018. Online Content Monetization: How Paywalls Affect Human Brand Success. 40th INFORMS Marketing Science Conference, Philadelphia, Vereinigte Staaten/USA, 13.06.-16.06. | (Details) | ||
| Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 47th EMAC Conference, Schottland, United Kingdom, 30.05.2018. | (Details) | ||
| 2017 | Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2017. How Paywalls affect Human Brand Success. ANZMAC Conference 2017, Melbourne, Australien, 04.12.-06.12. | (Details) | |
| Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2017. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06.-10.06. | (Details) | ||
| 2016 | Wlömert, Nils. 2016. How Free Sampling Affects Price Elasticities. EMAC conference, Oslo, Norwegen, 24.05.-27.05. | (Details) | |
| Wlömert, Nils. 2016. How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads. ISMS Marketing Science Conference, Shanghai, China, 15.06.-18.06. | (Details) | ||
| Wlömert, Nils. 2016. On-demand Streaming Services and Music Industry Revenues – Insights from Spotify’s Market Entry. Vienna Music Business Research Days, Vienna, Österreich, 27.09.-29.09. | (Details) | ||
| 2015 | Wlömert, Nils. 2015. How On-Demand Streaming Services Influence Music Expenditures and Music Industry Revenue. ISMS Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 18.06.-20.06.. | (Details) |
Dissertation
| 2014 | Wlömert, Nils. 2014. Information Technology and Online Content Distribution: Empirical Investigations and Implications for the Marketing of Entertainment Products. Dissertation, Universität Hamburg. | (Details) |
Magazine/newspaper article
| 2018 | Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Influencer – Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen. Werbeforschung und Praxis, 31.05.18 | (Details) | |
| 2012 | Clement, Michel, Prostka, Tim, Wlömert, Nils. 2012. Aus analog wird digital. IO Management, | (Details) |
Projects
- No projects found.