portrait photo

Nils Wlömert

Univ.Prof. Dr. Nils Wlömert
Telephone:
+43 1 31336 4958
Email:
Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

2020
Guest researcher, University of New South Wales, Australia
2019
Guest researcher, New York University, USA
2018
Guest researcher, Massey University, Auckland, Neuseeland
2018
Guest researcher, Tel Aviv University, Israel
since 2015
Assistant Professor of Interactive Marketing & Social Media, WU Vienna, Austria
2013
Visiting Researcher, Massey University, Auckland, New Zealand
2013
Visiting Researcher, University of Technology, Sydney, Australia
2012
Visiting Researcher, University of Twente, Enschede, Netherlands
2011-2014
PhD studies in Marketing, University of Hamburg, Germany
2009-2010
Marketing Manager, Universal Music Group, Berlin, Germany

Researcher Identifier

Awards and Honors

2017
Grant for Research Project on Music Streaming - WU Faculty
2016
Best Paper Award - International Journal of Research in Marketing
WU Top-Journal Publication Award
2015
Best Dissertation Award - German Marketing Association
Grant for Research Project on Social Desirability - WU Faculty
2013
Research grant by the German Academic Exchange Service (DAAD)
Research grant by the German ZEIT foundation
2011
PhD scholarship by the Hamburg State Excellence Initiative (LEXI)

Classifications

    No classifications found.

Expertise

  • E-Commerce
  • Entertainment Industry
  • Information Goods
  • Marketing Modeling
  • Online Piracy

Activities

No activities found.

Publications

Journal article

2019 Wlömert, Nils, Papies, Dominik. 2019. International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (Details)
2018 Wlömert, Nils, Pellenwessel, David, Fox, Jean-Paul, Clement, Michel. 2018. Multidimensional Assessment of Social Desirability Bias: An Application of Multiscale Item Randomized Response Theory to Measure Academic Misconduct. Journal of Survey Statistics and Methodology, , (Details)
2016 Wlömert, Nils, Papies, Dominik. 2016. On-Demand Streaming Services and Music Industry Revenues - Insights from Spotify's Market Entry. International Journal of Research in Marketing 33 (2), 314-327. (Details)
  Wlömert, Nils, Eggers, Felix. 2016. Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs. Marketing Letters 27 (1), 195-210. (Details)
2011 Papies, Dominik, Eggers, Felix, Wlömert, Nils. 2011. Music for Free? How Free Ad-funded Downloads Affect Consumer Choice. Journal of the Academy of Marketing Science 39 (5): 777-794. (Details)

Contribution to conference proceedings

2022 Hotz-Behofsits, Christian, Wlömert, Nils, Winkler, Daniel. 2022. Music Genres Reconsidered: Challenging Established Genres with a Data-driven Approach. In Proceedings of the 55th Annual Hawaii International Conference on System Sciences, Hrsg. IEEE, 0-0. Hawaii: IEEE. (Details)

Paper presented at an academic conference or symposium

2021 Güntürkün, Baris Pascal, Wlömert, Nils, Eberhart, Lars, Reifetshammer, Lukas. 2021. Competing for blood: Competitive effects of paid plasma donations on non-paid blood donations. 4th European Conference on Donor Health and Management, Hamburg, Deutschland, 15.09.-17.09. (Details)
  Güntürkün, Baris Pascal, Wlömert, Nils, Eberhart, Lars, Schreier, Martin. 2021. How and why charities should provide feedback to their donors. 4th European Conference on Donor Health and Management, Hamburg, Deutschland, 15.09.-17.09. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2021. NADE: Natural Affect Detection. 50th Conference of the European Marketing Academy (EMAC), virtual, Spanien, 25.05.-28.05. (Details)
  Winkler, Daniel, Wlömert, Nils, Muchnik, Lev, Goldenberg, Jacob. 2021. The Path to Fame - Exploiting Curator Networks to Predict Human Brand Success. Workshop on Information Systems and Economics, Austin, TX, United States/USA, 15.12-17.12. (Details)
  Winkler, Daniel, Goldenberg, Jacob, Muchnik, Lev, Wlömert, Nils. 2021. The Path to Success - How Playlist Inclusions Predict Success of Songs on Music Streaming Services. INFORMS Marketing Science 2021, Virtual, United States/USA, 03.06.-05.06. (Details)
2020 Hotz-Behofsits, Christian, Wlömert, Nils, Muller, Eitan. 2020. Is Streaming Killing the Superstar? Marketing Analytics Symposium 2020, Sydney, Australia, 04.02.2020. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2020. More than a Feeling: The Relevance and Versatility of Emotions on Social Media. 42nd INFORMS Marketing Science Conference, virtual, Vereinigte Staaten/USA, 12.06.2020. (Details)
  Wlömert, Nils, Papies, Dominik, van Heerde, Harald. 2020. Up Next: How Playlists Affect Music Consumption on Online Streaming Services. Marketing Analytics Symposium - Sydney (MASS), Sydney, Australien, 03.02.-04.02. (Details)
2019 Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. How access-based media consumption affects marketing elasticities. EMAC 2019, Hamburg, Deutschland, 27.05.-01.06. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Muller, Eitan. 2019. How streaming changes the competition between artists in the music business. EMAC 2019, Hamburg, Deutschland, 27.05.-01.06. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Muller, Eitan. 2019. How streaming changes the competition between artists in the music business. ISMS Marketing Science Conference, Rom, Italien, 20.06.-22.06. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. Monetary Consequences of User Generated Content Platforms for Content Industries - Evidence from Video Music Streaming Services. ISMS Marketing Science Conference, Rom, Italien, 20.06.-22.06. (Details)
2018 Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2018. How Access-based Media Consumption Affects Marketing Elasticities. ANZMAC, Adelaide, Australien, 03.12.-05.12. (Details)
  Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2018. Online Content Monetization: How Paywalls Affect Human Brand Success. 40th INFORMS Marketing Science Conference, Philadelphia, Vereinigte Staaten/USA, 13.06.-16.06. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 47th EMAC Conference, Schottland, United Kingdom, 30.05.2018. (Details)
2017 Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2017. How Paywalls affect Human Brand Success. ANZMAC Conference 2017, Melbourne, Australien, 04.12.-06.12. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2017. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06.-10.06. (Details)
2016 Wlömert, Nils. 2016. How Free Sampling Affects Price Elasticities. EMAC conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Wlömert, Nils. 2016. How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads. ISMS Marketing Science Conference, Shanghai, China, 15.06.-18.06. (Details)
  Wlömert, Nils. 2016. On-demand Streaming Services and Music Industry Revenues – Insights from Spotify’s Market Entry. Vienna Music Business Research Days, Vienna, Österreich, 27.09.-29.09. (Details)
2015 Wlömert, Nils. 2015. How On-Demand Streaming Services Influence Music Expenditures and Music Industry Revenue. ISMS Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 18.06.-20.06.. (Details)

Dissertation

2014 Wlömert, Nils. 2014. Information Technology and Online Content Distribution: Empirical Investigations and Implications for the Marketing of Entertainment Products. Dissertation, Universität Hamburg. (Details)

Magazine/newspaper article

2018 Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Influencer – Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen. Werbeforschung und Praxis, 31.05.18 (Details)
2012 Clement, Michel, Prostka, Tim, Wlömert, Nils. 2012. Aus analog wird digital. IO Management, (Details)

Projects

2020
The Path to Fame - Exploiting Curator Networks to Predict Human Brand Success (2020-2022) (Details)