portrait photo

Nils Wlömert

Dipl.-Kfm.Dr.rer.pol. Nils Wlömert
Telephone:
+43 1 31336 4958
Email:
Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

2018
Guest researcher, Massey University, Auckland, Neuseeland
2018
Guest researcher, Tel Aviv University, Israel
since 2015
Assistant Professor of Interactive Marketing & Social Media, WU Vienna, Austria
2013
Visiting Researcher, Massey University, Auckland, New Zealand
2013
Visiting Researcher, University of Technology, Sydney, Australia
2012
Visiting Researcher, University of Twente, Enschede, Netherlands
2011-2014
PhD studies in Marketing, University of Hamburg, Germany
2009-2010
Marketing Manager, Universal Music Group, Berlin, Germany

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2017
Grant for Research Project on Music Streaming - WU Faculty
2016
Best Paper Award - International Journal of Research in Marketing
WU Top-Journal Publication Award
2015
Best Dissertation Award - German Marketing Association
Grant for Research Project on Social Desirability - WU Faculty
2013
Research grant by the German Academic Exchange Service (DAAD)
Research grant by the German ZEIT foundation
2011
PhD scholarship by the Hamburg State Excellence Initiative (LEXI)

Classifications

    No classifications found.

Expertise

  • E-Commerce
  • Entertainment Industry
  • Information Goods
  • Marketing Modeling
  • Online Piracy

Activities

No activities found.

Publications

Journal article

2019 Wlömert, Nils, Papies, Dominik. 2019. International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3) (Details)
2018 Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Influencer – Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen. Transfer. Werbeforschung & Praxis , (Details)
  Wlömert, Nils, Pellenwessel, David, Fox, Jean-Paul, Clement, Michel. 2018. Multidimensional Assessment of Social Desirability Bias: An Application of Multiscale Item Randomized Response Theory to Measure Academic Misconduct. Journal of Survey Statistics and Methodology, , (Details)
2016 Wlömert, Nils, Papies, Dominik. 2016. On-Demand Streaming Services and Music Industry Revenues - Insights from Spotify's Market Entry. International Journal of Research in Marketing 33 (2), 314-327. (Details)
  Wlömert, Nils, Eggers, Felix. 2016. Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs. Marketing Letters 27 (1), 195-210. (Details)
2011 Papies, Dominik, Eggers, Felix, Wlömert, Nils. 2011. Music for Free? How Free Ad-funded Downloads Affect Consumer Choice. Journal of the Academy of Marketing Science 39 (5): 777-794. (Details)

Paper presented at an academic conference or symposium

2018 Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2018. How Access-based Media Consumption Affects Marketing Elasticities. ANZMAC, Adelaide, Australien, 03.12.-05.12. (Details)
  Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2018. Online Content Monetization: How Paywalls Affect Human Brand Success. ISMS Marketing Science Conference , Philadelphia, Vereinigte Staaten/USA, 13.06.-16.06. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 47th EMAC Conference, Schottland, United Kingdom, 30.05.2018. (Details)
2017 Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2017. How Paywalls affect Human Brand Success. ANZMAC Conference 2017, Melbourne, Australien, 04.12.-06.12. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2017. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06.-10.06. (Details)
2016 Wlömert, Nils. 2016. How Free Sampling Affects Price Elasticities. EMAC conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Wlömert, Nils. 2016. How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads. ISMS Marketing Science Conference, Shanghai, China, 15.06.-18.06. (Details)
  Wlömert, Nils. 2016. On-demand Streaming Services and Music Industry Revenues – Insights from Spotify’s Market Entry. Vienna Music Business Research Days, Vienna, Österreich, 27.09.-29.09. (Details)
2015 Wlömert, Nils. 2015. How On-Demand Streaming Services Influence Music Expenditures and Music Industry Revenue. ISMS Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 18.06.-20.06.. (Details)

Dissertation

2014 Wlömert, Nils. 2014. Information Technology and Online Content Distribution: Empirical Investigations and Implications for the Marketing of Entertainment Products. Dissertation, Universität Hamburg. (Details)

Magazine/newspaper article

2012 Clement, Michel, Prostka, Tim, Wlömert, Nils. 2012. Aus analog wird digital. IO Management, (Details)

Projects

  • No projects found.