portrait photo

Carina Thürridl

Mag.rer.soc.oec. Carina Thürridl
Telephone:
+43 1 31336 4814
Email:
Contact information and photo taken from and editable at WU Directory.

CV

since 2013
Teaching and Research Associate
2011-2013
Project Management - HYVE Innovation Community

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2016
Research Grant "High Potential Contact Weeks" (Queen Mary University of London))
2015
Best Paper Award - Journal of Interactive Marketing
Research Grant "High Potential Contact Weeks" (Queensland University of Technology, Australia)
2014
netidee Stipendium - Innovative Internet Projekte
2010
Nachwuchspreis für wissenschaftliche Forschung, Allgemeine Hochschulstipendienstiftung Innsbruck, Diplomarbeit "Brand Ambassadors 2.0: User-Generated Advertising and its Impact on Brands"

Classifications

Expertise

  • Crowdfunding
  • Consumer Psychology
  • Consumer Behavior
  • Marketing Appeals
  • Psychological Ownership

Activities

No activities found.

Publications

Journal article

2018 Baum, Daniela, Spann, Martin, Füller, Johann, Thürridl, Carina. 2018. The impact of social media campaigns on the success of new product introductions. Journal of Retailing and Consumer Services. (Details)
2016 Thürridl, Carina, Kamleitner, Bernadette. 2016. What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding. California Management Review 58 (2), 88-110. (Details)
2014 Hautz, Julia, Füller, Johann , Hutter, Katja, Thürridl, Carina. 2014. Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behavior. Journal of Interactive Marketing 28 (1): S. 1-15. (Details)

Contribution to conference proceedings

2014 Füller, Johann and Hutter, Katja and Hautz, Julia and Thürridl, Carina. 2014. Don't mess with the crowd! The emergence and management of crowdsourcing disasters. In Academy of Management Annual Meeting Proceedings , Hrsg. Academy of Management, S. 15432-15432. Philadelphia, PA: None. (Details)

Paper presented at an academic conference or symposium

2018 Thürridl, Carina, Kamleitner, Bernadette, Martin, Brett A.S. 2018. The Lure of a Product's Origin: How Upcycling attracts Consumers. Society for Consumer Psychology (SCP) Conference, Dallas, TX, Vereinigte Staaten/USA, 15.02.-18.02. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2018. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. IAREP/SABE Conference, London, Großbritannien, 19.07.-22.07. (Details)
2017 Thürridl, Carina, Ofir, Chezy, Kamleitner, Bernadette. 2017. How Identity-Induced Psychological Ownership Increases Monetary Contributions in Crowdfunding. IAREP 2017, Tel Aviv, Israel, 03.09.-.06.09. (Details)
  Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2017. The Lure of a Product's Origin: How Upcycling Attracts Consumers. ACR 2017 North American Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Dickert, Stephan, Süssenbach, Sophie. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. French-Austrian-German Workshop on Consumer Behavior, Vienna, Österreich, 29.03.-31.03. (Details)
2016 Thürridl, Carina and Kamleitner, Bernadette and Dickert, Stephan and Ruzeviciute, Ruta and Süssenbach, Sophie. 2016. Happy, possessive and loyal: From consumption affect to brand loyalty. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Kamleitner, Bernadette and Süssenbach, Sophie and Thürridl, Carina and Ruzeviciute, Ruta. 2016. The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
2015 Thürridl, Carina, Kamleitner, Bernadette. 2015. Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding. Association of Consumer Research, New Orleans, LA, Vereinigte Staaten/USA, 01.10.-04.10.. (Details)
2014 Thürridl, Carina. 2014. Claiming vs. Sharing the Intangible: The Role of Individual and Collective Psychological Ownership in Consumer-Empowered Online Environments. EMAC 2014 - Doctoral Colloquium, Valencia, Spanien, 01.06.-06.06.. (Details)
  Füller, Johann, Hutter, Katja, Hautz, Julia, Thürridl, Carina. 2014. Dont mess with the crowd! The emergence and management of crowdsourcing disasters. AOM 2014 - Academy of Management 74th Annual Meeting, Philadelphia, PA, Vereinigte Staaten/USA, 01.08.-05.08.. (Details)
  Thürridl, Carina, Kamleitner, Bernadette. 2014. What (not) to offer: exploring the influence of different types of rewards in crowdfunding on perceived ownership and intended behavior. ICAP - International Congress of Applied Psychology, Paris, Frankreich, 08.07.-13.07. (Details)
2012 Baum, Daniela, Spann, Martin , Füller, Johann, Thürridl, Carina. 2012. The Impact of Social Media Campaigns on Consumer Behavior. ISMS Marketing Science Conference, Boston, Vereinigte Staaten/USA, 07.06.-09.06.. (Details)

Poster presented at an academic conference or symposium

2019 Thürridl, Carina, Kamleitner, Bernadette. 2019. Shaping Preferences for Public versus Private Recognition through Scarcity. Society for Consumer Psychology (SCP) Conference, Savannah, GA, Vereinigte Staaten/USA, 28.02-03.03. (Details)
2018 Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2018. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. Society for Consumer Psychology (SCP) Conference, Dallas, TX, Vereinigte Staaten/USA, 15.02.-18.02. (Details)
2016 Kamleitner, Bernadette, Süssenbach, Sophie, Thürridl, Carina, Ruzeviciute, Ruta. 2016. This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior. The Association for Consumer Research Conference (ACR) 2016, Berlin, Deutschland, 27.10.-30.10. (Details)
2015 Thürridl, Carina, Kamleitner, Bernadette. 2015. Empowered: The Psychological Effect of Empowerment Messages on Consumers Behavioral Intentions in Crowdfunding. Association of Consumer Research, New Orleans, LA, Vereinigte Staaten/USA, 01.10.-04.10. (Details)

Dissertation

2019 Thürridl, Carina. 2019. The Perks of Offering the Right Rewards: An Exploration of Effective Reward Strategies in Crowdfunding. Dissertation, WU Wien. open access (Details)

Diploma thesis

2010 Thürridl, Carina. 2010. Brand Ambassadors 2.0: User-Generated Advertising and its Impact on Brands. Diplomarbeit, Universität Innsbruck. (Details)

Projects

2014
Upcycling and Sustainable Consumption (2014-2020) (Details)
2012
Besitzgefühle: Ursachen, Auswirkungen und Phänomene (2012-2030) (Details)
Psychological Ownership: Antecedents, Consequences and Phenomena (2012-2030) (Details)
Consequences and antecedens of psychological ownership (2012-2025) (Details)