portrait photo

Rosalia Bitterl

Mag.rer.nat. Rosalia Bitterl
Telephone:
+43 1 31336 4625
Email:
Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

since 2012
Research and Teaching Assistant

Researcher Identifier

    No researcher identifier found.

Awards and Honors

No awards found.

Classifications

Expertise

  • Crowdfunding
  • Entrepreneurship
  • Consumer Psychology
  • Customer Relationship

Activities

No activities found.

Publications

Journal article

2018 Bitterl, Rosalia, Schreier, Martin. 2018. When consumers become project backers: The psychological consequences of participation in crowdfunding. International Journal of Research in Marketing. 35 (4), 673-685. (Details)

Paper presented at an academic conference or symposium

2019 Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
2018 Bitterl, Rosalia, Schreier, Martin. 2018. More Than Just the Money: the Psychological Consequences of Participating in Crowdfunding. IMRC Interactive Marketing Research Conference, Amsterdam, Niederlande, 23.03.-24.03. (Details)
2016 Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfundin. 4th Crowdinvesting Symposium “Financial Decision Making and the Internet” , M√ľnchen, Deutschland, 04.11.2016-04.11.2016. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfunding. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10-30.10. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological Consequences of Participating in Crowdfunding. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
2015 Bitterl, Rosalia, Schreier, Martin. 2015. When Consumers Become Backers: The Psychological Consequences of Participating in Crowdfunding. 13th Open and User Innovation Society Meeting , Lisbon, Portugal, 13.07.-15.07. (Details)

Projects

2013
Crowdfunding Adventures - Does Living Vicariously Increase Adventure Funding? (2013-2014) (Details)