portrait photo

Eva Marckhgott

Eva Marckhgott MSc (WU)
Telephone:
+43 1 31336 4411
Email:
Contact information and photo taken from and editable at WU Directory.

CV

2019
Visiting Scholar (University of Michigan, 4 weeks)
since 2016
Teaching and Research Associate
2015
Marketing Research Consultant
2012-2015
Teaching and Research Assistant

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2019
Research Grant "High Potential Contact Week"
2018
Research Grant "Research Group Meeting"

Classifications

    No classifications found.

Expertise

    No expertises found.

Activities

Membership in scientific association
  since 2017 SCP - Society for Consumer Psychology
  since 2016 EMAC - European Marketing Academy
  since 2016 ACR - Association for Consumer Research
Positions in public advisory boards, Consultant
  since 2014 Gesellschaft zur Selbstkontrolle der Werbewirtschaft - Junior Advertising Counsel

Publications

Journal article

2019 Marckhgott, Eva, Kamleitner, Bernadette. 2019. Matte matters: When matte packaging increases perceptions of food naturalness. Marketing Letters. 30 (2), 167-178. open access (Details)

Chapter in edited volume

2018 Kamleitner, Bernadette, Marckhgott, Eva, Kirchler, Erich. 2018. Money Management in Households. In: The Cambridge Handbook of Psychology and Economic Behavior, Hrsg. Alan Lewis, 260-284. Cambridge: Cambridge University Press. (Details)
2017 Havlicek, Carina, Marckhgott, Eva. 2017. Nothing beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads. In: EAA Advances in Advertising Research Series (Vol. VIII), Hrsg. Vesna Zabkar, Martin Eisend, 213-225. Wiesbaden: Springer Gabler. (Details)

Paper presented at an academic conference or symposium

2019 Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands. European Marketing Academy Conference (EMAC), Hamburg, Deutschland, 28.05.-31.05. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2019. Transparent Packaging and its Effect on Psychological Ownership and Preference. European Marketing Academy Conference (EMAC) Doctoral Colloquium, Hamburg, Deutschland, 27.05.-28.05. (Details)
2018 Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)
2017 Marckhgott, Eva, Kamleitner, Bernadette. 2017. Silent Persuaders: Can Promotional Merchandise Incidentally Affect Reactions to a Brand? Society for Consumer Psychology Conference (SCP), San Francisco, Vereinigte Staaten/USA, 16.02.-18.02. (Details)
2016 Havlicek, Carina Daniela, Marckhgott, Eva, Glatz, Daniela. 2016. Nothing Beats Quality? How Consumer Testing Signs Are Influencing the Evaluation of Print Ads. International Conference on Research in Advertising (ICORIA), Ljubljiana, Slowenien, 01.07-02.07. (Details)

Poster presented at an academic conference or symposium

2019 Marckhgott, Eva, Kamleitner, Bernadette. 2019. How Writing With Promotional Pens Affects Reactions to the Promoted Brand. Society for Consumer Psychology Conference (SCP), Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
2018 Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)
2016 Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10. (Details)

Book or article review

2018 Marckhgott, Eva. 2018. Besprechung von Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung, von Hermann Simon, Martin Fassnacht. Transfer. Werbeforschung & Praxis, 64 (1), 65-65. (Details)
2016 Marckhgott, Eva. 2016. Besprechung von Verpackung ist Verführung, von Helene Karmasin. Transfer. Werbeforschung & Praxis 62 (1), 54-54. (Details)

Unpublished lecture

2018 Marckhgott, Eva. 2018. Dress to Impress - Multidimensionale Dynamiken der Verpackungswahrnehmung. Packaging Innovation Day, Oberwaltersdorf, 15.03.18 (Details)
2017 Kamleitner, Bernadette, Marckhgott, Eva. 2017. Kleider machen Leute. Verpackungen machen Produkte: Multidimensionale Dynamiken der Verpackungswahrnehmung. REGAL Fach-Forum Verpackung | Logistik | Entsorgung, Wien, 14.11.17 (Details)
  Kamleitner, Bernadette, Marckhgott, Eva, Prock, Viktoria, Leitgeb, Daniela. 2017. Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen. MAV Generalversammlung, Wien, 02.10.17 (Details)

Projects

2016
Packaging (2016-2021) (Details)
The influence of quality on the usage and effectiveness of promotional merchandise (2016-2017) (Details)
Online brand presence and perception (2016-2016) (Details)
2012
Besitzgefühle: Ursachen, Auswirkungen und Phänomene (2012-2030) (Details)
Psychological Ownership: Antecedents, Consequences and Phenomena (2012-2030) (Details)
Consequences and antecedens of psychological ownership (2012-2025) (Details)