portrait photo

Bernadette Kamleitner

Univ.Prof. Mag.Dr.rer.soc.oec.Mag.Dr.rer.nat. Bernadette Kamleitner
Telephone:
+43 1 31336 4614
Email:
Contact information and photo taken from and editable at WU Directory.

CV

2012-2016
External Examiner (Bachelor in Business & Management), University of Richmond
since 2012
Professor of Marketing and Consumer Behaviour, Vienna University of Economics and Business
since 2012
Vice head of Department of Marketing
since 2012
Chair of the Institute of Marketing and Consumer Research, Vienna University of Economics and Business
2011-2015
External Examiner (MSc Strategic Marketing), Imperial College London
2010-2011
External Lecturer in Buyer Behaviour, Birkbeck, University of London
2010
Postgraduate Certificate in Academic Practice (PGCAP), Queen Mary, University of London
2010-2012
Senior Lecturer in Marketing; Director MSc Marketing, Queen Mary, University of London
2008
PhD degree [Dr. rer. soc. oec.] in Marketing at the Vienna University of Economics and Business
2007
PhD degree [Dr. rer. nat.] in Psychology at the University of Vienna
2007-2010
Lecturer in Marketing; Co-Director MSc Marketing, Queen Mary, University of London
2007-2008
External Lecturer in Economic Psychology, University of Vienna
2004-2007
Junior Lecturer, University of Vienna
2004
Master degree [Mag. phil.] in Psychology at the University of Vienna
2004
Master degree [Mag. rer. soc. oec.] in International Business at the Vienna University of Economics and Business
2004
Summer Institute on Bounded Rationality in Psychology and Economics at the Max Planck Institute for Human Development Berlin

Researcher Identifier

Awards and Honors

2018
Auszeichnung der WU für besondere Forschungsleistungen
Best Paper Award, EACR
2017
Best Paper Award, French-Austrian-German Workshop on Consumer Behavior, University of Vienna
Best Paper Award, Transfer - Werbeforschung & Praxis
Lamb-Hair-McDaniel AMS Teaching Award, Academy of Marketing Science
2016
Best Paper Award, Transfer - Werbeforschung & Praxis
Outstanding Reviewer, Journal of Consumer Marketing (JCM)
2014
Certificate of Excellence in Reviewing, Journal of Economic Psychology
eTeaching-Award, WU Vienna University of Economics and Business
Innovative Teaching, WU Vienna University of Economics and Business
2013
ICABEEP funding for “small group meeting on ownership”
2009
nominated for Draper’s Award for Excellence in Teaching
2007
Jane-Beattie Scholarship
2005
Georg-Winckler-Scholarship “for the promotion of an outstanding dissertation project in the area of currency, banking and insurance”
2004
Award for excellent performance in studies from the University of Vienna

Classifications

Expertise

  • psychological ownership
  • financial decision making
  • consumer psychology
  • Marketing
  • mental accounting
  • psychological aspects of digitization

Activities

Position in scientific committee
  since 2017 Institute for Comparative Media and Communication Studies (CMC), Austrian Academy of Sciences - Member of the Scientific Advisory Board
Position in jury, advisory board, curatorship
  2019 Austrian "Staatspreis Marketing" - Jurymitglied
  2018 Austrian National Bank (OeNB) - Dr. Maria Schaumayer Habilitation Grant - Jurymitglied
  2017 Austrian "Staatspreis Marketing" - Jurymitglied
  2015 Austrian "Staatspreis Marketing" - Jurymitglied
  since 2014 Österreichischer Werberat - Gruppenmitglied
  2014 IAA EFFIE Award 2014, International Advertising Association, Austrian Chapter - Jurymitglied
  2013 VBC Verkaufsaward
  2013-2015 Marketing Club Österreich - Advisory Board
  2013 Austrian "Staatspreis Marketing"
Position in committee for appointments
  since 2016 Agrarmarketing und Innovationsmanagement natürlicher Ressourcen, University of Natural Resources and Life Sciences Vienna
  2015 Department of Strategic Management, Marketing and Tourism, University of Innsbruck
Position in habilitation committee
  2018 Marion Garaus, PhD, Universität Wien
Position in internal committee for appointments
  2018-2019 Marketing with focus on Retailing and Data Science, Vienna University of Economics and Business - Vorsitzende
  2018-2019 Finance and Impact Investments, WU Wien - Mitglied
  2014 Marketing with focus on Interactive Marketing and Social Media, WU Wien - Mitglied
Position in internal habilitation committee
  2017 Dr. Christina Holweg, Vienna University of Economics and Business
  2015 Dr. Verena Gruber, Vienna University of Economics and Business
  2015 Dr. Thomas M. Schneidhofer, Vienna University of Economics and Business
  2015 Dr. Peter Keinz, Vienna University of Economics and Business
  2013 Dr. Monika Koller, Vienna University of Economics and Business
Reviewer for scientific organization
  2018 National Science Center, Poland - Reviewer
  since 2016 German Research Foundation (DFG) - Reviewer Funding Body
  since 2014 Oesterreichische Nationalbank (OeNB) - Anniversary Fund Reviewer
  2014 FWO Research foundation Flanders
  2012 PRAU Bolzano
  2009 Economic and Social Research Council (ESRC)
Membership in scientific association
  since 2013 Verband der Hochschullehrer für Betriebswirtschaft (VHB)
  since 2013 American Marketing Association (AMA)
  2012-2014 Österreichische Werbewissenschaftliche Gesellschaft - Vorstandsmitglied
  since 2009 Society for Consumer Psychology (SCP)
  since 2009 Marketing Science Institute (MSI)
  since 2008 Society for Judgment and Decision Making (SJDM)
  since 2008 London Judgment and Decision Making Group (LJDM)
  since 2008 Association for Consumer Research (ACR)
  since 2007 European Marketing Academy (EMAC)
  since 2007 European Association for Decision Making (EADM)
  2006-2009 Society for the Advancement of Behavioral Economics (SABE)
  since 2004 International Association for Research in Economic Psychology (IAREP)
Editor of a scientific journal
  since 2015 transfer - Herausgeberin
Member of the editorial board
  since 2017 Journal of Business Research
  since 2015 Journal of Brand Management
  since 2014 Journal of Consumer Marketing (JCM)
  since 2012 transfer – Werbeforschung & Praxis
  2010-2013 der markt. International Journal of Marketing
Reviewer for a scientific journal
  None Schmalenbach Business Review
  None Organization Studies
  None Mind and Society
  None Journal of Business Ethics
  since 2017 European Journal of Marketing
  since 2016 Journal of Behavioral Decision Making
  since 2015 Journal of Family Research
  since 2015 Journal of Consumer Behavior
  since 2015 Journal of Business and Psychology
  since 2015 Frontiers in Psychology
  since 2014 Management Review Quarterly
  since 2013 Marketing Review St. Gallen
  since 2013 Journal of Advertising
  since 2013 International Journal of Advertising
  since 2013 Journal of Business Economics
  since 2012 Journal of International Psychology
  since 2012 Journal of Consumer Research
  since 2012 Journal of Brand Management
  since 2012 California Management Review
  2011-2013 Psychological reports
  since 2010 Journal of Psychology
  since 2009 Marketing Letters
  since 2009 Journal of Behavioral and Experimental Economics (formerly Journal of Socio-Economics)
  since 2008 Applied Psychology: An International Review
  since 2007 Journal of Economic Psychology
Invitation to Research Seminar
  2018 Wirtschaftsuniversität Wien - Lange Nacht der Forschung
  2018 Universität zu Köln - Research Seminar Series Digital Transformation and Value Creation
  2017 Wirtschaftsuniversität Wien - Research Seminar Series at the Privacy Lab WU
  2017 Wirtschaftsuniversität Wien - Research Seminar Series at the Department of Management WU
  2016 Virginia Polytechnic Institute and State University, Blacksburg, VA - Research Seminar
  2016 School of Advertising, Marketing and Public Relations, Brisbane - Research Seminar Series
  2016 Mount Saint Mary College, NY - Practical Applications of Psychological Ownership Theory in Marketing
  2016 Cass Business School, London - Brownbag talk
  2015 University of Gothenburg - Retirement as a Destination. Cost-Benefit Associations Pave the Way for Retirement Investment
  2014 WHU – Otto Beisheim School of Management, Vallendar - That’s mine. Consumer behavior under the spell of (psychological) ownership
  2014 Johannes Kepler University, Linz - 8. Karl-Vodrazka-Kolloquium
  2013 Universität Wien - Privatissimum Prof. Wagner
  2012 University of Warwick - DR@W (Decision Research at Warwick) forum
  2012 University of Lancaster - The sunk cost effect revisited: It’s about what comes to mind
  2012 University of Ghent - Sunk cost: It’s about what comes to mind
  2010 University College London - London Judgment and Decision Making Group
  2009 Imperial College London - CBAs in individual judgment and decision making: fiction or reality? Evidence on the case of consumer loans
  2008 University of Exeter - Seminar series
Reviewer for an international conference
  2020 SCP Conference - Associate Editor
  2019 Aix-Marseille Graduate School of Management, Aix-Marseille University - La Londe Marketing Conference 2019
  2018 14th Global Brand Conference
  2017 La Londe Marketing Conference 2017, Aix-Marseille Graduate School of Management
  2015 AMA Winter Marketing Educators’ Conference
  2013-2014 Subjective Probability, Utility, and Decision-Making Conference (SPUDM)
  since 2009 Society for Consumer Psychology (SCP)
  since 2009 Association for Consumer Research (ACR)
  since 2008 European Marketing Academy (EMAC)
  since 2007 European Association for Consumer Research (EACR)
Organization scientific meeting (Conference etc.)
  2017 IAREP Conference 2017 - Ownership Symposium
  2017-2018 European Conference of the Association for Consumer Research (EACR) 2018, Ghent - Programm Committee Member
  2017 2nd International Workshop on Ownership 2017, Wien - Organizer
  since 2016 Vienna University of Economics and Business - Track Consumer Behaviour
  2016 Academy of Marketing Science (AMS44) - track chair - consumer behavior
  2015 Society for Consumer Psychology International Conference (SCP), Vienna - conference chair
  2014 Symposium Ownership as a psychological phenomenon (International Congress of Applied Psychology (ICAP)), Paris - Organizer
  2013 Workshop on Ownership and Decision Making 2013, Wien - Organizer
  2009 Joint conference of the International Association for Research in Economic Psychology (IAREP) - Scientific Committee
Positions in public advisory boards, Consultant
  since 2016 Österreichischer Werberat - Ethics-Senate
  2015-2019 WWG Forum Marketing - Präsidentin
  2013-2016 Evolaris next level GmbH - Business and Scientific Board
Position in administration
  since 2018 Konvent, Wirtschaftsuniversität Wien - Mitglied
  since 2016 Senat, Wirtschaftsuniversität Wien - Ersatzmitglied
  since 2016 Arbeitskreis für Gleichbehandlungsfragen, WU Wien - Mitglied
  2014-2015 Preis für Exzellente Lehre - Jurymitglied
  2014-2015 Lehrgangskommission, WU Executive Academy - Mitglied
  2014-2015 Impact AG - Mitglied
  2014-2015 Certificate Programs, WU Executive Academy - Advisory Board
  since 2012 Institute for Marketing & Consumer Research - Vorstand
  since 2012 Department Marketing - stellvertretender Departmentvorstand
  2012-2015 AACSB Evaluation of WU’s MSc in Marketing program
Academic advisor
  since 2014 University of Texas at Dallas, Texas (USA)
  since 2014 Purdue University, Indiana (USA)
Supervisor dissertation
  since 2017 Wirtschaftsuniversität Wien (Doktoratskomitee) - Silke Hieke: "When 'Valentino' gets personal: is self-customization the new luxury?"
  2017-2018 Wirtschaftsuniversität Wien (Doktoratskomitee) - Marilies Jelovsek: "Die Bedeutung von Finanzwissen und Einstellungen zu Geld für Kreditentscheidungen"
  since 2017 Wirtschaftsuniversität Wien (Dokoratskomitee) - Andreas Köberl: "The Acceptance of Disruptive Technology"
  2016-2019 Wirtschaftsuniversität Wien (Doktoratskomitee) - Fabian Nindl: "From Ownership to Access – changing customer attitudes in sports retailing"
  since 2016 Wirtschaftsuniversität Wien - Eva Marckhgott
  2015 Wirtschaftsuniversität Wien (Doktoratskomitee) - Volker Amann: "User motives for collaborative consumption on the example of Peer-to-Peer Carsharing"
  since 2015 Wirtschaftsuniversität Wien - Sandra Holub
  2014 Wirtschaftsuniversität Wien (Doktoratskomitee) - Stefan Angel: "Erklärungsfaktoren und Auswirkungen privater Überschuldung in Österreich und Europa. Mikroökonometrische Analysen"
  2014-2019 Wirtschaftsuniversität Wien (Doktoratskomitee) - Philipp Simbrunner: "Cognitive Biases: Influencing Factors and Practical Applicability"
  2013 Wirtschaftsuniversität Wien (Doktoratskomitee) - Franziska Metz: "The Journey and the Reward: A Longitudinal Study of Value Generation during Self-Designing"
  2013-2019 Wirtschaftsuniversität Wien - Carina Thürridl: "The perks of offering the right rewards : an exploration of effective reward strategies in crowdfunding"
  2012 Wirtschaftsuniversität Wien (Doktoratskomitee) - Ursula Haas-Kotzegger: "Consumer response to product-harm crises"
  2012-2017 Wirtschaftsuniversität Wien - Ruta Ruzeviciute: "The effects of olfactory cues on spatial perception"
  2012-2018 Wirtschaftsuniversität Wien - Sophie Süssenbach: "Psychological Ownership - A versatile concept for a bright future"
Research and Teaching Stay
  2016 Virginia Polytechnic Institute and State University - visiting scholar
  2016 Queensland University of Technology - visiting scholar
  2016 Cass Business School - visiting scholar
Other scientific activities
  since 2014 blog on: The science of ownership - editor and founder
  since 2013 WU Executive Academy - Lecturer Certificate Programs
  2012-2016 University of Richmond - External Examiner
  2011-2017 Imperial College - External Examiner

Publications

Book (monograph)

2008 Kamleitner, Bernadette. 2008. Annahmen der Ökonomie vs. Erkenntnisse der Psychologie: Hintergrund, Konzepte und kritische Analyse der neoklassischen Mikroökonomie [Economic assumptions vs. psychological findings: Background, concepts and a critical analysis of neoclassical micro-economy]. Saarbrücken: VDM Verlag Dr. Müller. (Details)

Journal article

2019 Marckhgott, Eva, Kamleitner, Bernadette. 2019. Matte matters: When matte packaging increases perceptions of food naturalness. Marketing Letters. 30 (2), 167-178. open access (Details)
2018 Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew , Kolah, Ardi. 2018. Customers could be the weak link in consumer data management systems. Journal of Data Protection & Privacy. 2 (2), 171-176. (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2018. Urban Research - Multidisciplinary Perspectives. Transfer. Werbeforschung & Praxis, 64, (01), 39-40. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew, Kolah, Ardi. 2018. Your Customers May Be the Weakest Link in Your Data Privacy Defenses. MIT Sloan Management Review. open access (Details)
2017 Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs. Journal of Consumer Behaviour 16 (6), 113-124. open access (Details)
  Spicko, Gerlinde, Kamleitner, Bernadette. 2017. Der Einsatz von Possessivpronomen in der Markenkommunikation. Transfer. Werbeforschung & Praxis 63 (3), 25-32. (Details)
  Mitchell, Vincent-Wayne , Süssenbach, Sophie, Kamleitner, Bernadette. 2017. Giving Away the Data of Others: an Exploration of an Ownership Ambiguity Framework. Latin American Advances in Consumer Research. 4 140-141. (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2017. Multidisciplinary Perspectives on Ownership. A Special Issue of „Perspektiven“. Transfer. Werbeforschung & Praxis 63 (3), 33-36. (Details)
  Pernt, Julia, Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. The effect of scented packaging on product attractiveness. Transfer. Werbeforschung & Praxis 63 (3), 49-52. (Details)
2016 Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. Transfer. Werbeforschung & Praxis 62 (3), 20-35. (Details)
  Thürridl, Carina, Kamleitner, Bernadette. 2016. What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding. California Management Review 58 (2), 88-110. (Details)
2015 Kamleitner, Bernadette and Feuchtl, S. 2015. As if it were mine: Imagery works by inducing psychological ownership. Journal of Marketing Theory and Practice 23 (2): S. 208-223. open access (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2015. Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation. Advances in Consumer Research 43, 805-805. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. I Own What I Control - the Influence of Object Size on Psychological Ownership. Advances in Consumer Research 43, 700-701. (Details)
  Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. Psychological Ownership As a Precursor to Sunk Cost Effects. Advances in Consumer Research 43, 784-784. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Saving “My” Environment – the Influence of Knowledge on Psychological Ownership. Advances in Consumer Research 43, 808-808. (Details)
  Kamleitner, Bernadette and Dickert, Stephan. 2015. The two Faces of Ownership: Introduction to the Special Issue on Ownership and Economic Decisions. Journal of Behavioral and Experimental Economics 58 (C): S. 159-161. open access (Details)
2013 Kamleitner, Bernadette, Jyote, Abul Khair. 2013. How using versus showing interaction between characters and products boosts product placement effectiveness. International Journal of Advertising 32 (4): 633-653. (Details)
  Heller, M., Kamleitner, Bernadette. 2013. Salaries and promotion opportunities in the English banking industry, 1890-1936: a rejoinder. Business History 1-17. (Details)
  Kamleitner, Bernadette, Erki, B. 2013. Payment method and perceptions of ownership. Marketing Letters 24 (1): 57-69. open access (Details)
  Kamleitner, Bernadette, Dickert, Stephan, Falahrastegar, M., Haddadi, H. 2013. Information Bazaar: a Contextual Evaluation. HotPlanet '13 S. 57-62. (Details)
2012 Kamleitner, Bernadette, Kirchler, E., Hoelzl, E. 2012. Credit use: Psychological perspectives on a multifaceted phenomenon. International Journal of Psychology 47 (1): 1-27. (Details)
  Kamleitner, Bernadette, Korunka, C., Kirchler, K. 2012. Tax Compliance of Small Business Owners: A Literature Review and Conceptual Framework. International Journal of Entrepreneurial Behaviour and Research 18 (3): 330-351. (Details)
2011 Hoelzl, E., Kamleitner, Bernadette, Kirchler, E. 2011. Loan repayment plans as sequences of instalments. Journal of Economic Psychology 32 (4): 621-631. (Details)
  Kamleitner, Bernadette, Hornung, B., Kirchler, E. 2011. Over-indebtedness and the interplay of factual and mental money management: An interview study. New Zealand Economic Papers 45 (1): 139-160. (Details)
  Kamleitner, Bernadette, Mandel, D. R., Dhami, M. K. 2011. Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?. Journal of Economic Psychology 32 (6): 951-961. (Details)
  Kamleitner, Bernadette. 2011. When imagery influences spending decisions: the role of ownership simulations. Journal of Psychology 219 (4): 231-237. (Details)
  Kamleitner, Bernadette, Jyote, Abul Khair. 2011. Product Placed Versus Product Interacted: Does It Matter? European Advances in Consumer Research 9, 593-593. (Details)
2010 Kamleitner, Bernadette, Hoelzl, E., Kirchler, E. 2010. Experiencing costs and benefits of a loan transaction: The role of cost-benefit associations. Journal of Economic Psychology 31 (6): 1047-1056. (Details)
  Kamleitner, Bernadette, Rabinovich, Anna. 2010. Mine Versus Ours: Does It Matter? Advances in Consumer Research 37, 828-829. (Details)
2009 Feuchtl, S., Kamleitner, Bernadette. 2009. Mental Ownership as Important Imagery Content. Advances in Consumer Research 36 995-996. (Details)
  Kamleitner, Bernadette, Hoelzl, E. 2009. Cost-Benefit Associations and Financial Behavior. Applied Psychology. An International Review 58 (3): 435-452. (Details)
  Kamleitner, Bernadette, Hoelzl, E., Kirchler, E. 2009. Cost-Benefit Associations and their Influence on Loan Experience. Advances in Consumer Research 36 607-608. (Details)
  Hoelzl, E., Pollai, M., Kamleitner, Bernadette. 2009. Experience, prediction and recollection of loan burden. Journal of Economic Psychology 30 (3): 446-454. (Details)
  Kamleitner, Bernadette, Dahmi, M. K., Mandel, D. R. 2009. Gambling for a discount: Preferring discount per item to discount per purchase?. Advances in Consumer Research 36 566-567. (Details)
  Kamleitner, Bernadette, Hoelzl, Erik, Kirchler, Erich. 2009. Cost-Benefit Associations and Their Influence on Loan Experience. Advances in Consumer Research 36, 607-608. (Details)
  Kamleitner, Bernadette, Dhami, Mandeep K., Mandel, David R. 2009. Gambling For a Discount: Preferring Discount Per Item to Discount Per Purchase? Advances in Consumer Research 36, 566-567. (Details)
  Kamleitner, Bernadette, Feuchtl, Silvia. 2009. Mental Ownership As Important Imagery Content . Advances in Consumer Research 36, 995-995. (Details)
2008 Kirchler, E., Hoelzl, E., Kamleitner, Bernadette. 2008. Spending and credit use in the private household. Journal of Socio-Economics 37 (2): 519-532. (Details)
2007 Kirchler, E., Whal, I., Hölzl, E., Kamleitner, Bernadette, Kastlunger, B., Korunka, C., Kubicek, B., Mühlbacher, S. 2007. Arbeits-, Organisations- und Wirtschaftspsychologie: Forschungsthemen an der Universität Wien [Work, Organizational and Economic Psychology: Research topics at the University of Vienna]. Psychologie in Österreich 27 (3): 242-251. (Details)
  Hofmann, E., Kirchler, E., Kamleitner, Bernadette. 2007. Consumer Adaptation Strategies: From Austrian Shilling to the Euro. Journal of Consumer Policy 30 (4): 367-381. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2007. Consumer credit use: a process model and literature review. European Review of Applied Psychology 57 (4): 267-283. (Details)
2006 Hofmann, E., Kamleitner, Bernadette, Kirchler, E., Schulz-Hardt, S. 2006. Kaufkraftschwund nach der Währungsumstellung: Zur erwartungsgeleiteten Wahrnehmung des (T)Euro [Loss in purchase power after the currency change over: The expectancy driven perception of the (T)Euro]. Wirtschaftspsychologie 8 (1): 98-108. (Details)
  Kirchler, E., Hofmann, E., Kamleitner, Bernadette. 2006. L´euro tra aspettative e processi di adattamento. Psicologia Sociale 2 255-284. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2006. Personal loan users' mental integration of payment and consumption. Marketing Letters 17 (4): 281-294. (Details)
  Kamleitner, Bernadette, Hofmann, E., Kirchler, E. 2006. Preisverständnis und subjektive Bewertung des Euro: Überblick über empirische Befunde [Price comprehension and subjective evaluation of the Euro: An overview of empirical studies]. Wirtschaftspsychologie 8 (1): 83-97. (Details)
2005 Hofmann, E., Kamleitner, Bernadette, Kirchler, E. 2005. Soziale Vorstellungen über den Euro: Überblick über empirische Studien zur Währungsumstellung [Social representations about the Euro: An overview of empirical studies dealing with the currency change over]. Jahrbuch der Absatz- und Verbrauchsforschung 1 94-110. (Details)

Chapter in edited volume

2018 Kamleitner, Bernadette. 2018. Blurring Boundaries and the Erosion of Ownership. In: Chancen und Grenzen der Nachhaltigkeitstransformation, Hrsg. Luks, F. 109-130. Wiesbaden: Springer. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2018. Can consumers experience ownership for their personal data? From issues of scope and invisibility to agents handling our digital blueprints. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 91-118. Cham (CH): Springer. (Details)
  Kamleitner, Bernadette, Marckhgott, Eva, Kirchler, Erich. 2018. Money Management in Households. In: The Cambridge Handbook of Psychology and Economic Behavior, Hrsg. Alan Lewis, 260-284. Cambridge: Cambridge University Press. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2018. Psychological ownership as a facilitator of sustainable behaviors. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 227-238. Cham (CH): Springer. (Details)
2017 Kamleitner, Bernadette. 2017. Besitzend und Besessen - Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objekt-Grenzen. In: Entgrenzungen des Konsums - Dokumentation der Jahreskonferenz des Netzwerks Verbraucherforschung, Hrsg. Peter Kenning & Jörn Lamla, 109-124. Wiesbaden: Springer. open access (Details)
  Kamleitner, Bernadette, Mengay, Till, Kirchler, Erich. 2017. Financial decisions in the household. In: Handbook of Behavioral Economics and Smart Decision-Making. Rational Decision-Making within the Bounds of Reason, Hrsg. Morris Altman, 349-365. Cheltenham: Edward Elgar. open access (Details)
  Kamleitner, Bernadette, Ruzeviciute, Ruta. 2017. Transactions as trade-offs between costs and benefits. In: Routledge International Handbook of Consumer Psychology, Hrsg. Cathrine V. Jansson-Boyd & Magdalena J. Zawisza, 411-428. New York: Routledge. (Details)
2015 Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Everyone matters: sustainability through everyday behavior. In: Rethink Economy, Hrsg. Fred Luks, 93-107. Wien: oekom. (Details)
2009 Kamleitner, Bernadette. 2009. Cost-Benefit-Associations: A powerful but understudied construct. In: Consumer Behavior, Hrsg. Felix Saito, 227-237. Hauppauge, New York: Nova Science Publishers. (Details)
2005 Meier-Pesti, K., Kamleitner, Bernadette. 2005. Geiz und Verschwendung [Avarice and prodigality]. In: Emotionen, Markt und Moral, Hrsg. U. Mummert, F. Sell, 133-150. Münster: LIT Verlag. (Details)

Paper presented at an academic conference or symposium

2019 Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands. European Marketing Academy Conference (EMAC), Hamburg, Deutschland, 28.05.-31.05. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette. 2019. The Effect of Scented Advertising on Perceived Proximity and Product Appeal. EMAC Annual Conference, Hamburg, Deutschland, 28.05.-31.05. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2019. The Issue of Interdependent Privacy. A 3R Framework. Thought Leaders’ conference on Privacy in Marketing, Florenz, Italien, 06.06.-08.06. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2019. Transparent Packaging and its Effect on Psychological Ownership and Preference. European Marketing Academy Conference (EMAC) Doctoral Colloquium, Hamburg, Deutschland, 27.05.-28.05. (Details)
  Kamleitner, Bernadette. 2019. Wie wir das richtige Maß finden. Science Talk, Wissenschaftsministerium, Wien, Österreich, 17.06. (Details)
2018 Kamleitner, Bernadette. 2018. A digital world – a world without (moral) borders and (respect for) possessions? Research Seminar Series Digital Transformation and Value Creation, Universität zu Köln, Köln, Deutschland, 05.07. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette, de Sousa Castro Regis, Renato. 2018. Knowing, Owning, Caring – the Effect of Psychological Ownership on Pro-Environmental Behavior. EACR Conference, Ghent University, Belgien, 21.06.-23.06. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Martin, Brett A.S. 2018. The Lure of a Product's Origin: How Upcycling attracts Consumers. Society for Consumer Psychology (SCP) Conference, Dallas, TX, Vereinigte Staaten/USA, 15.02.-18.02. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2018. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. IAREP/SABE Conference, London, Großbritannien, 19.07.-22.07. (Details)
2017 Kamleitner, Bernadette. 2017. Consumer Research with Conceptual and Substantive Impact. SCP-JACS Collaborative Conference, Japan Association of Consumer Research, Tokio, Japan, 18.05.-19.05. (Details)
  Mitchel, Vince, Kamleitner, Bernadette, Süssenbach, Sophie. 2017. Giving Away the Data of Others: An Exploration of an Ownership Ambiguity Network. ACR Latin America Conference, Cali, Kolumbien, 06.06-08.06. (Details)
  Thürridl, Carina, Ofir, Chezy, Kamleitner, Bernadette. 2017. How Identity-Induced Psychological Ownership Increases Monetary Contributions in Crowdfunding. IAREP 2017, Tel Aviv, Israel, 03.09.-.06.09. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I smell it as if it were here: The effect of scented advertising on perceived psychological distance and product evaluation. The 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, Austria, 30.03 - 31.03. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2017. Silent Persuaders: Can Promotional Merchandise Incidentally Affect Reactions to a Brand? Society for Consumer Psychology Conference (SCP), San Francisco, Vereinigte Staaten/USA, 16.02.-18.02. (Details)
  Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2017. The Lure of a Product's Origin: How Upcycling Attracts Consumers. ACR 2017 North American Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Dickert, Stephan, Süssenbach, Sophie. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. French-Austrian-German Workshop on Consumer Behavior, Vienna, Österreich, 29.03.-31.03. (Details)
  Kamleitner, Bernadette. 2017. Under the spell of marks. The key role of assessments. 2017 AMS Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05.-26.05. (Details)
2016 Ruzeviciute, Ruta and Kamleitner, Bernadette and Biswas, Dipayan. 2016. Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation. AMS Annual Conference, Lake Buena Vista, FL, Vereinigte Staaten/USA, 18.05.-21.05. (Details)
  Thürridl, Carina and Kamleitner, Bernadette and Dickert, Stephan and Ruzeviciute, Ruta and Süssenbach, Sophie. 2016. Happy, possessive and loyal: From consumption affect to brand loyalty. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2016. I know it, I own it and I care for it: How perceived environmental knowledge strengthens ownership for the environment. SCP Winter Conference, St. Pete Beach, Vereinigte Staaten/USA, 25.02-27.02. (Details)
  Korunovska, Jana, Kamleitner, Bernadette, Spiekermann-Hoff, Sarah. 2016. Psychological Ownership of Personal Data on Online Social Networks: The Effect of Privacy Notices. IFIP Summer School 2016, Karlstad, Sweden, 21.08-26.08. (Details)
  Dickert, Stephan, Rubaltelli, Enrico, Kamleitner, Bernadette, Västfjäll , Daniel , Slovic, Paul. 2016. Scope (In)sensitivity in valuations of lives and consumer goods. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Kamleitner, Bernadette and Süssenbach, Sophie and Thürridl, Carina and Ruzeviciute, Ruta. 2016. The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Wakonig, Julia, Kamleitner, Bernadette. 2016. The influence of self-quantification on individuals’ power perceptions. International Conference on Consumer Research (ICCR), Bonn, Deutschland, 26.09-27.09. (Details)
2015 Süssenbach, Sophie, Kamleitner, Bernadette. 2015. I own that I control - The influence of object size on psychological ownership. North American Conference of the Association for Consumer Research (ACR), New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
  Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. The Role of Psychological Ownership in Sunk Cost Effects. SPUDM, Budapest, Ungarn, 16.08.-20.08.. (Details)
  Thürridl, Carina, Kamleitner, Bernadette. 2015. Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding. Association of Consumer Research, New Orleans, LA, Vereinigte Staaten/USA, 01.10.-04.10.. (Details)
  Dickert, Stephan, Geveze, E., Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Psychological Ownership and Loss Aversion as Determinants of Sunk Cost Effects. 77. Annual meeting of the German Academic Association for Business Research (VHB), Vienna, Österreich, 27.05.-29.05. (Details)
  Kamleitner, Bernadette. 2015. To have or to be: the influence of (psychological) ownership on economic behavior. 77. Annual meeting of the German Academic Association for Business Research (VHB), Vienna, Österreich, 27.05.-29.05. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. What physical properties have to do with feeling of ownership: empirical evidence for the mediating effect of control. 77. Annual meeting of the German Academic Association for Business Research (VHB), Vienna, Österreich, 27.05.-29.05. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Make it large or heavy and it is no longer mine. The importance of physical control for psychological ownership. SCP Winter Conference, Phoenix, Vereinigte Staaten/USA, 26.02-28.02. (Details)
  Korunovska, Jana, Kamleitner, Bernadette, Spiekermann-Hoff, Sarah. 2015. Data policies and psychological ownership of personal data on online social networks. 77. Jahrestagung des VHB, Vienna, Austria, 27.05-29.05. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette. 2015. Blitz talk: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation . ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
  Dickert, Stephan, Rubaltelli, Enrico, Kamleitner, Bernadette, Västfjäll, Daniel, Slovic, Paul. 2015. Valuations and scope sensitivity: The quest for linearity. . the Society of Judgment and Decision Making conference, Chicago, United States/USA, 21.11-23.11. (Details)
2014 Dhami, M. K., Kamleitner, Bernadette, Mandel, D. R.. 2014. Risky discounts are intuitively appealing on a per-item basis. IDC – UK Workshop on Human Intuition and Economic Behavior, Herzliya, Israel, 15.06-18.06. (Details)
  Thürridl, Carina, Kamleitner, Bernadette. 2014. What (not) to offer: exploring the influence of different types of rewards in crowdfunding on perceived ownership and intended behavior. ICAP - International Congress of Applied Psychology, Paris, Frankreich, 08.07.-13.07. (Details)
  Kamleitner, Bernadette, Süssenbach, Sophie. 2014. Psychological ownership and object design: To own is to take control. 2014 AMS Annual Conference, Indianpolis (IN), Vereinigte Staaten/USA, 21.05-23.05. (Details)
  Kamleitner, Bernadette, Rabinovich, A. 2014. What happens to an object if it has more than one owner?. 2014 Winter Marketing Educators' Conference, Orlando (FL), Vereinigte Staaten/USA, 21.02-23.02. (Details)
  Kamleitner, Bernadette. 2014. Consumer Credit Use as a Decision Problem: Opportunities and Limits of a Cognitive Perspective (Keynote Speaker). Behave International Conference, Lissabon, Portugal, Portugal, 17.01-18.01. Invited Talk (Details)
  Süssenbach, Sophie and Kamleitner, Bernadette. 2014. Investigating the antecedents of psychological ownership: Empirical evidence for the impact of control. 28th International Congress of Applied Psychology (ICAP), Paris, Frankreich, 08.07-13.07. (Details)
2013 Kamleitner, Bernadette, Haddadi, H., Dickert, Stephan. 2013. The price of in situ information: value judgements across situations and elicitation methods. SPUDM24, Barcelona, Spanien, 18.08.-22.08. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette, Chen, S. 2013. Do endorser's unwanted attributes transfer? The importance of product use in meaning transfer. Tagung experimentell arbeitender Psychologen, Wien, Österreich, 24.03-27.03. (Details)
  Kamleitner, Bernadette, Dickert, Stephan, Falahrastegar, M., Haddadi, H. Forthcoming. Information Bazaar: a Contextual Evaluation. 5th ACM HotPlanet Workshop, co-located with SIGCOMM 2013, Hong Kong, China, 16.08-16.08. (Details)
2012 Kamleitner, Bernadette, Erki, B. 2012. The effect of payment method on object perception. SCP, Las Vegas, Vereinigte Staaten/USA, 16.02-18.02. (Details)
  Kamleitner, Bernadette, Ruzeviciute, Ruta. 2012. The nature of rewards in loyalty programs: Perceived attractiveness in different product categories. The French-Austrian-German Workshop 2012, Innsbruck, Österreich, 29.11.-01.12. (Details)
  Kamleitner, Bernadette. 2012. The sunk cost effect revisited: It¿s about what comes to mind. University of Lancaster, Lancaster, Großbritannien, 21.03.-21.03. (Details)
  Kamleitner, Bernadette. 2012. When sunk costs matter most: The influence of cognitive associations on the sunk cost effect. DR@W (Decision Research at Warwick) forum, Warwick, Großbritannien, 26.01.-26.01. (Details)
2011 Kamleitner, Bernadette. 2011. Consuming with the price tag in mind: Benefit2cost-associations and their relation to well-being. 7th CRAWS Conference “Emerging Issues in Transformative Consumer Research and Social Marketing”, University of Manchester, Großbritannien, 14.04-15.04. (Details)
  Kamleitner, Bernadette. 2011. Decisions based on whether benefits bring to mind cost: A new perspective for the sunk cost effect. SPUDM, Kingston upon Thames, Großbritannien, 21.08-25.08. (Details)
  Kamleitner, Bernadette. 2011. Influencing the propensity for ethical investment by associating ´investment cost´ and ´retirement benefits´. Conference on Behavioural Finance and Economic Psychology: Recent Developments, Cass Business School, London, Großbritannien, 07.04-08.04. (Details)
  Rabinovich, A., Kamleitner, Bernadette. 2011. The power of "our": The impact of group identification on willingness to care for collectively owned goods. IAREP/SABE/ICABEEP 2011, Exeter, Großbritannien, 12.07.-15.07.. (Details)
  Kamleitner, Bernadette. 2011. The Sunk Cost Effect and its relation to mental cost-benefit associations. IAREP/SABE/ICAPEEB 2011, Exeter, Großbritannien, 12.07.-15.07.. (Details)
  Kamleitner, Bernadette. 2011. Investing with the future in mind. Workshop on "Expectations and Forecasting in Consumer Behavior, Cologne, Deutschland, 26.09.-28.09. (Details)
2010 Kamleitner, Bernadette, Rabinovich, A. 2010. Effects of shared ownership on consumer behaviour. GFA 2010, Vienna, Österreich, 16.09.-18.09. (Details)
  Hoelzl, E., Kirchler, E., Kamleitner, Bernadette. 2010. Loan repayment as intertemporal sequence. 27th International Congress of Applied Psychology, ICAP, Melbourne, Australien, 11.07-16.07. (Details)
  Kamleitner, Bernadette, Jyote, A. K. 2010. The Effect of Protagonist-Interaction on the Effectiveness of Brand Placements. 39th EMAC Conference, Copenhagen, Dänemark, 01.06-04.06. (Details)
  Kamleitner, Bernadette, Rabinovich, A. 2010. The Power of "OUR". The impact of psychological ownership on the willingness to care for jointly owned goods. IAREP/SABE/ICABEEP 2010, Cologne, Deutschland, 05.09.-08.09. (Details)
  Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. GFA 2010, Vienna, Österreich, 16.09.-18.09. (Details)
  Kamleitner, Bernadette. 2010. Cost-benefit associations and their influence on consumer behaviour. Vienna University of Economics and Business Administration, Vienna, Österreich, 05.09.-05.09. (Details)
  Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. London Judgment and Decision Making Group, London, Großbritannien, 05.05.-05.05. (Details)
2009 Kamleitner, Bernadette, Dhami, M., Mandel, D. 2009. Risky discounts: gambling per item versus per purchase. SPUDM22, Rovereto, Italien, 23.08-27.08. (Details)
  Rabinovich, A., Kamleitner, Bernadette. 2009. The impact of group identification on willingness to care for collectively owned good. IAREP Workshop ´The economic psychology of giving, public goods and leadership´, University of Kent, Großbritannien, 13.11-14.11. (Details)
  Kamleitner, Bernadette. 2009. CBAs in individual judgment and decision making: fiction or reality? Evidence on the case of consumer loans. Imperial College London, London, Großbritannien, 10.03.-10.03. (Details)
2008 Kamleitner, Bernadette, Hofmann, E., Kirchler, E. 2008. Consumer Adaptation Strategies: From Austrian Shilling to the Euro. NOEG Annual Meeting, Vienna, Österreich, 23.05-24-05. (Details)
  Hoelzl, E., Kamleitner, Bernadette, Kirchler, E. 2008. Experiential consequences of cost-benefit-associations. EMAC 37th Conference, Brighton, Großbritannien, 27.05-30-05. (Details)
  Kamleitner, Bernadette, Feuchtl, S. 2008. Imagining ownership. APA 116th Annual Convention, Boston (MA), Vereinigte Staaten/USA, 14.08-17.08. (Details)
  Kamleitner, Bernadette, Feuchtl, S. 2008. Mere-mental ownership: A powerful imagery content. EMAC 37th Conference, Brighton, Großbritannien, 27.05-30.05. (Details)
  Kamleitner, Bernadette, Hoelzl, E., Kirchler, E. 2008. Cost-Benefit Associations and their Influence on Loan Experience. ACR 2008, San Francisco (CA), Vereinigte Staaten/USA, 23.10-26.10. (Details)
  Kamleitner, Bernadette, Dhami, M. K., Mandel, D. R. 2008. Gambling for a discount: Preferring discount per item to discount per purchase?. ACR 2008, San Francisco (CA), Vereinigte Staaten/USA, 23.10-26.10. (Details)
  Kamleitner, Bernadette. 2008. As if it were mine: Evidence on the importance of mental ownership. . Seminar series, University of Exeter, Exeter, Großbritannien, 17.04.-17.04. (Details)
2007 Kamleitner, Bernadette, Kirchler, E., Scheuch, F. 2007. Mental ownership mediates the effect of product imagery on product evaluation and behavioral intentions. Workshop "Cognition and Emotion in Economic Decision Making", Rovereto, Italien, 26.01-27.01. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2007. Why the content of imagery matters: Evidence on the role of mental ownership. EMAC 36th Conference, Reykjavík, Island, 22.05-25.05. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations and their impact on consumer behavior. Bocconi University, Milan, Italien, 21.02.-21.02. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A construct deserving of a closer inspection. University of Muenster, Muenster, Deutschland, 13.08.-13.08. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. University of Swansea, Swansea, Großbritannien, 29.08.-29.08. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. HEC Paris, Paris, Frankreich, 02.07.-02.07. (Details)
2006 Hölzl, E., Muehlbacher, S., Kamleitner, Bernadette, Wischin, S., Kirchler, E. 2006. "You would never guess how much it hurts": the development of credit rates experience. IAREP/SABE Conference "Behavioural Economics & Economic Psychology", Paris, Frankreich, 05.07-08.07. (Details)
  Kamleitner, Bernadette, Hölzl, E., Kirchler, E. 2006. Coupling patterns and credit experience. IAREP/SABE Conference "Behavioural Economics & Economic Psychology", Paris, Frankreich, 05.07-08.07. (Details)
  Kamleitner, Bernadette, Hölzl, E., Kirchler, E. 2006. Coupling von Zahlung und Konsum und Korrelate des Krediterlebens. 45. Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, Deutschland, 17.09-21.09. (Details)
  Hölzl, E., Wischin, S., Mühlbacher, S., Kamleitner, Bernadette, Kirchler, E. 2006. Erwarteter und erlebter Nutzen im Kreditprozess. 45. Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, Deutschland, 17.09-21.09. (Details)
  Hölzl, E., Mühlbacher, S., Wischin, S., Kamleitner, Bernadette, Kirchler, E. 2006. Good things satiate and bad things escalate: Vorhergesagte und tatsächliche Bewertungen von Produkt und Rate bei Krediten. 7. wissenschaftliche Tagung der Österreichischen Gesellschaft für Psychologie (ÖGP), Klagenfurt, Österreich, 28.04-30.04. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2006. Mental ownership - a mediator to the influence of imagery. Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes, Enschede, Niederlande, 13.11-14.11. (Details)
2005 Kamleitner, Bernadette, Capuder, T. 2005. Intrapsychische Prozesse der Kreditnahme: Eine Verknüpfung qualitativer und quantitativer Aspekte [Intrapsychological processes during credit use: a combination of qualitative and quantitative aspects]. 5. Workshop Qualitative Inhaltsanalyse, Klagenfurt, Österreich, 24.06-25.06. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2005. Consumer credit use from a mental accounting perspective. 30th Annual IAREP Congress "Absurdity in the Economy", Prague, Tschechische Republik, 21.09-24.09. (Details)
  Meier-Pesti, K., Kamleitner, Bernadette. 2005. Geiz und Verschwendung. Tagung "Emotionen, Markt und Moral", Langlau bei Nürnberg, Deutschland, 21.04-21.04. (Details)
  Kirchler, E., Kamleitner, Bernadette, Hofmann, E., Schulz-Hardt, S. 2005. The Euro as a research topic. 30th Annual IAREP Congress "Absurdity in the Economy", Prague, Tschechische Republik, 21.09-24.09. (Details)
2004 Kamleitner, Bernadette, Kirchler, E., Hofmann, E. 2004. The Euro: Perception of a loss in purchasing power. 29th Annual Colloquium of the International Association for Economic Psychology, SABE/IAREP Conference 2004, Philadelphia (PA), Vereinigte Staaten/USA, 15.06-18.06. (Details)

Poster presented at an academic conference or symposium

2019 Marckhgott, Eva, Kamleitner, Bernadette. 2019. How Writing With Promotional Pens Affects Reactions to the Promoted Brand. Society for Consumer Psychology Conference (SCP), Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
  Thürridl, Carina, Kamleitner, Bernadette. 2019. Shaping Preferences for Public versus Private Recognition through Scarcity. Society for Consumer Psychology (SCP) Conference, Savannah, GA, Vereinigte Staaten/USA, 28.02-03.03. (Details)
2018 Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2018. How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds . European Association for Consumer Research (EACR) 2018 Conference, Ghent, Belgien, 14-16 June 2018. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2018. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. Society for Consumer Psychology (SCP) Conference, Dallas, TX, Vereinigte Staaten/USA, 15.02.-18.02. (Details)
2016 Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10. (Details)
  Kamleitner, Bernadette, Mitchell, V.W. 2016. Selling out your friends. Symposium on Digital Consumption, Cass Business School, London, Großbritannien, 21.10.-21.10. (Details)
  Kamleitner, Bernadette, Süssenbach, Sophie, Thürridl, Carina, Ruzeviciute, Ruta. 2016. This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior. The Association for Consumer Research Conference (ACR) 2016, Berlin, Deutschland, 27.10.-30.10. (Details)
2015 Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. Psychological ownership as a precursor to sunk cost effects.. North American Conference of the Association for Consumer Research (ACR), New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Saving MY environment - The influence of knowledge on psychological ownership. North American Conference of the Association for Consumer Research (ACR), New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
  Thürridl, Carina, Kamleitner, Bernadette. 2015. Empowered: The Psychological Effect of Empowerment Messages on Consumers Behavioral Intentions in Crowdfunding. Association of Consumer Research, New Orleans, LA, Vereinigte Staaten/USA, 01.10.-04.10. (Details)
2014 Ruzeviciute, Ruta, Kamleitner, Bernadette. 2014. Attractiveness of monetary and non-monetary rewards in loyalty programs: What works better? AMA Winter Conference, Orlando (FL), United States/USA, 21.02-23.02. (Details)
2013 Süssenbach, Sophie, Kamleitner, Bernadette, Szu-Han, Chen. 2013. A closer look on meaning transfer: the importance of product association. European Marketing Academy, Istanbul, Türkei, 04.06.-07.06.. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette. 2013. Monetary versus non-monetary rewards in loyalty programs: Perceived attractiveness under different involvement context. 42nd EMAC Conference, Istanbul, Türkei, 04.06-07.06. (Details)
2010 Kamleitner, Bernadette, Jyote, A. K. 2010. Product placed versus product interacted: Does it matter?. EACR 2010, London, Großbritannien, 30.06-03.07. (Details)
2009 Kamleitner, Bernadette, Rabinovich, A. 2009. Mine versus Our: Does it matter?. ACR 2009, Pittsburgh, Vereinigte Staaten/USA, 22.10-25.10. (Details)
2008 Feuchtl, S., Kamleitner, Bernadette. 2008. Mental ownership as important imagery content. ACR 2008, San Francisco (CA), Vereinigte Staaten/USA, 23.10-26.10.. (Details)
2007 Kamleitner, Bernadette, Hölzl, E., Kirchler, E. 2007. The impact of cost-benefit-associations during the post-decision period: Why thinking of the loan when driving a loan-financed car matters. SPUDM21, Warsaw, Polen, 19.08-23.08. (Details)
2005 Kamleitner, Bernadette. 2005. "Sunk utility": Fearing to lose what one does not even have. Behavioral consequences of elaborating on non-possessions. SPUDM20, Stockholm, Schweden, 22.08-24.08. (Details)
  Kamleitner, Bernadette, Kirchler, E. 2005. Mental accounting structures and their relation to evaluations of personal loans. SJDM 2005, Toronto, Vereinigte Staaten/USA, 11.11-14.11. (Details)
2004 Kamleitner, Bernadette. 2004. Credit taking and mental accounting. Summer Institute on Bounded Rationality, Max Planck Institute for Human Development, Berlin, Deutschland, 24.08-01.09. (Details)

Working/discussion paper, preprint

2014 Kamleitner, Bernadette. 2014. A Metaphorical Synthesis of the Impact of Ownership on Consumer Behavior. Available at SSRN: https://ssrn.com/abstract=2770609. (Details)
2010 Kamleitner, Bernadette, Hornung, B., Kirchler, E. 2010. Over-indebtedness and the interplay of money management and mental accounting: An interview study. (Details)
2008 Kamleitner, Bernadette. 2008. Coupling: The implicit assumption behind sunk cost effect and related phenomena. (Details)
2005 Kamleitner, Bernadette. 2005. "Sunk utility": Fearing to lose what one does not even have. Behavioral consequences of elaborating on non-possessions. (Details)

Book or article review

2012 Kamleitner, Bernadette. 2012. Besprechung von Handbook of Developments in Consumer Behaviour, von Victoria Wells, Gordon Foxall (Eds.). Journal of Economic Psychology 33 (6): 1271-1272. (Details)

eJournal article

2006 Kamleitner, Bernadette, Capuder, T. 2006. Intrapsychische Prozesse der Kreditnahme. Eine Verknüpfung qualitativer und quantitativer Aspekte [Mental processes of loan usage. A combination of qualitative and quantitative aspects]. PsyDok http://psydok.sulb.uni-saarland.de/volltexte/2006/584/pdf/Intrapsychische_Prozesse_Kamleitner.pdf. (Details)

Media report

2011 Kamleitner, Bernadette. 2011. Can you fathom financial words and phrases? . (Details)

Dissertation

2008 Kamleitner, Bernadette. 2008. Mental Ownership: An imagery content with consequences for consumer behavior. Dissertation, Department of Marketing Management, Vienna University of Economics and Business. (Details)
2006 Kamleitner, Bernadette. 2006. Mental Accounting Structures for Payment and Consumption: An Analysis in the Context of Consumer Credit. Dissertation, Department of Psychology, University of Vienna. (Details)

Magazine/newspaper article

2018 Spicko, Gerlinde, Kamleitner, Bernadette. 2018. Der Einsatz von Possessivpronomen in der Markenkommunikation. Pharm Austria, 01.03.18 (Details)
2016 Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. PharmAustria, 01.05. (Details)
2006 Kirchler, E., Kamleitner, Bernadette. 2006. Kaufen in der Konsumgesellschaft [Purchasing in the Consumer Society]. ASB-Informationen, (Details)

Unpublished lecture

2019 Kamleitner, Bernadette. 2019. Verschwimmende Grenzen. Internationales Center Management Meeting (SES), Leogang, 05.06.19 (Details)
2018 Kamleitner, Bernadette. 2018. Digitale Markeninteraktion. MAV-Mitgliedertag, Wien, 04.07.18 (Details)
2017 Kamleitner, Bernadette, Marckhgott, Eva. 2017. Kleider machen Leute. Verpackungen machen Produkte: Multidimensionale Dynamiken der Verpackungswahrnehmung. REGAL Fach-Forum Verpackung | Logistik | Entsorgung, Wien, 14.11.17 (Details)
  Kamleitner, Bernadette. 2017. Grenzenlosigkeit im Informationszeitalter? Community Medien Institut für Weiterbildung, Forschung und Beratung (COMMIT), Vienna, 12.10.17 (Details)
  Kamleitner, Bernadette. 2017. The demise of boundaries: Brands in an age of transformations. European Association of Branded Good Manufacturers, Vienna, 06.10.17 (Details)
  Kamleitner, Bernadette, Marckhgott, Eva, Prock, Viktoria, Leitgeb, Daniela. 2017. Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen. MAV Generalversammlung, Wien, 02.10.17 (Details)
  Kamleitner, Bernadette. Forthcoming. Datenschutz im Wandel - Was erwartet Unternehmen und VerbraucherInnen? . Bundesministerium für Soziales, Arbeit und Konsumentenschutz, 12.06. (Details)
  Kamleitner, Bernadette. 2017. Psychological Ownership. 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" Berlin, 23.03. (Details)
  Kamleitner, Bernadette. 2017. Possess(ed): the forces of ownership in a (digital) society. Research Seminar Series, Department für Management, Wirtschaftsuniversität Wien, 17.01. (Details)
2016 Kamleitner, Bernadette. 2016. Besitzend und Besessen: Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objektgrenzen. Netzwerk Verbraucherforschung, Federal Ministry of Justice and Consumer Protection, Berlin, 27.10. (Details)
  Mitchell, Vincent-Wayne, Kamleitner, Bernadette. 2016. Third party data and ownership: selling others? Brownbag Talk at Cass Business School, London, UK, 22.09. (Details)
  Kamleitner, Bernadette. 2016. Practical Applications of Psychological Ownership Theory in Marketing. Marketing expert guest lectures at the Mount, Mount Saint Mary College, NY, 20.04. (Details)
  Kamleitner, Bernadette. 2016. The happy road to loyalty: How (incidental) consumption affect forges brand-ties. Research Seminar Series, Queensland University of Technology, Brisbane, 17.03. (Details)
  Kamleitner, Bernadette. 2016. Power of Our. Virginia Polytechnic Institute and State University, Blacksburg (VA), 11.03. (Details)
2015 Kamleitner, Bernadette. 2015. Sicherung des fairen Wettbewerbs im digitalen Zeitalter. Wettbewerb und digitale Wirtschaft, Bundesministerium für Wissenschaft, Forschung und Wirtschaft, 10.12. (Details)
  Büscher, W. and Kamleitner, Bernadette and Musger, G. and Sutter, G. 2015. Sicherung des fairen Wettbewerbs im digitalen Zeitalter. Tagung "Wettbewerb und digitale Wirtschaft", bmwfw (Bundesministerium für Wissenschaft, Forschung und Wirtschaft), Vienna, 10.12. (Details)
  Kamleitner, Bernadette. 2015. Konsumkompetenzen und Konsummotivationen: Ideale und Realitäten. Vernetzungssymposium: Konsum neu denken, Arbeiterkammer Wien, 21.09. (Details)
  Kamleitner, Bernadette. 2015. Retirement as a Destination. Cost-Benefit Associations Pave the Way for Retirement Investment. University of Gothenburg, Gothenburg, Sweden, 04.06. (Details)
  Kamleitner, Bernadette. 2015. Psychologischer Besitz und Konsumentenverhalten. 45. Jahrestagung der Kommission Marketing, Vienna, 29.01. (Details)
2014 Kamleitner, Bernadette. 2014. Die Macht gedanklicher Brücken: Kosten und Nutzen richtig spüren. 3. Fachtagung der Schuldnerhilfe OÖ, Linz, 18.11. (Details)
  Kamleitner, Bernadette. 2014. That's mine. Consumer behavior under the spell of (psychological) ownership. WHU (Otto Beisheim School of Management), Vallendar, Germany, 09.09. (Details)
  Huber, M., Kamleitner, Bernadette. 2014. Der Kunde im Zentrum der Anlageberatung - Innovation trifft Wissenschaft. BIT 2014, Stegersbach, Austria, 09.05. (Details)
  Kamleitner, Bernadette. 2014. Wo Nutzen ist, da müssen auch Kosten sein? (Keynote Speaker). 8. Karl-Vodrazka-Kolloquium, Johannes Kepler Universität, Linz, Österreich, 31.03. (Details)
2013 Kamleitner, Bernadette. 2013. Zukunftsfantasien und finanzielle Entscheidungen. Fachgruppentagung der oö. Finanzdienstleister, Leonding, Österreich, 11.11. (Details)
  Kamleitner, Bernadette. 2013. Zukunftsfantasien und finanzielle Entscheidungen. Preisverleihung VKB-Wissenschaftspreis der VKB-Genossenschaftsstiftung Dr. Pfeifauf, Linz, Austria, 27.03. (Details)
  Kamleitner, Bernadette. 2013. Die Macht von Kosten-Nutzen-Assoziationen im Kontext der Pensionsvorsorge. Privatissimum, Lehrstuhl für Marketing, Universität Wien, Vienna, Austria, 27.02. (Details)
2012 Kamleitner, Bernadette. 2012. Sunk cost: It's about what comes to mind. University of Ghent, Ghent, Belgien, 10.05. (Details)

Miscellaneous

2018 Mitchell, Vincent, Kamleitner, Bernadette. 2018. We don’t own data like we own a car – which is why we find data harder to protect. The Conversation Trust, 20.06. (Details)
2016 Kamleitner, Bernadette, Holub, Sandra, Koller, Monika. 2016. Der Aufbruch konzeptioneller Grenzen. Wer ist der Konsument und was will er? Wirtschaftspolitische Blätter, 01.04. (Details)
2006 Hofmann, Eva, Kirchler, Erich, Kamleitner, Bernadette. 2006. L'euro tra aspettative e processi di adattamento. [The Euro: The aspects and processes of the adaptation.]. Psicologia Sociale, 1(2), 255-283. (Details)

Projects

2017
Foodsharing (2017-2018) (Details)
Identity and Consumption (2017-2022) (Details)
2016
Data, Privacy and Perception of Ownership (2016-2018) (Details)
Packaging (2016-2021) (Details)
The influence of quality on the usage and effectiveness of promotional merchandise (2016-2017) (Details)
Online brand presence and perception (2016-2016) (Details)
2015
Sensory Marketing (2015-2019) (Details)
What a Feeling? Brands - Emotions - Loyalty (2015-2015) (Details)
2014
Effects of loss agent on risk perception and behavior (2014-2014) (Details)
Simulation of various marketing strategies for sustainable energy products through the application of cognitive multi-agent systems (2014-2015) (Details)
Anthropological considerations in multimodal traffic systems (2014-2015) (Details)
Nachhaltiges Konsumentenverhalten und psychologisches Besitzgefühl (Details)
S-ChameleonSTORE (2014-2014) (Details)
Upcycling and Sustainable Consumption (2014-2020) (Details)
Acceptance of SMS-Marketing (2014-2015) (Details)
2013
Meta-Marke (2013-2013) (Details)
Assessing the validity of an investor risk typology (2013-2014) (Details)
2012
Besitzgefühle: Ursachen, Auswirkungen und Phänomene (2012-2030) (Details)
Psychological Ownership: Antecedents, Consequences and Phenomena (2012-2030) (Details)
Consequences and antecedens of psychological ownership (2012-2025) (Details)
Meaning Transfer and Endorsement (Details)
Attributes of objects and psychological ownership (Details)
2011
The value of personal information (2011-2011) (Details)
2010
issues in consumer protection (Details)
2009
What is considered ethical in a pension fund? (2009-2010) (Details)
Cost-benefit-associations: A potential driver of Sunk Cost Effects (2009-2011) (Details)
2005
Mental Accounting, Consumer Credit (2005-2007) (Details)