Bernadette Kamleitner
Univ.Prof. Mag.Dr.rer.soc.oec.Mag.Dr.rer.nat. Bernadette Kamleitner- Telephone:
- +43 1 31336 4614
- Email:
- bernadette.kamleitner@wu.ac.at
CV
-
2012-2016
- External Examiner (Bachelor in Business & Management), University of Richmond since 2012
- Professor of Marketing and Consumer Behaviour, Vienna University of Economics and Business since 2012
- Vice head of Department of Marketing since 2012
- Chair of the Institute of Marketing and Consumer Research, Vienna University of Economics and Business 2011-2015
- External Examiner (MSc Strategic Marketing), Imperial College London 2010-2011
- External Lecturer in Buyer Behaviour, Birkbeck, University of London 2010
- Postgraduate Certificate in Academic Practice (PGCAP), Queen Mary, University of London 2010-2012
- Senior Lecturer in Marketing; Director MSc Marketing, Queen Mary, University of London 2008
- PhD degree [Dr. rer. soc. oec.] in Marketing at the Vienna University of Economics and Business 2007
- PhD degree [Dr. rer. nat.] in Psychology at the University of Vienna 2007-2010
- Lecturer in Marketing; Co-Director MSc Marketing, Queen Mary, University of London 2007-2008
- External Lecturer in Economic Psychology, University of Vienna 2004-2007
- Junior Lecturer, University of Vienna 2004
- Master degree [Mag. phil.] in Psychology at the University of Vienna 2004
- Master degree [Mag. rer. soc. oec.] in International Business at the Vienna University of Economics and Business 2004
- Summer Institute on Bounded Rationality in Psychology and Economics at the Max Planck Institute for Human Development Berlin
Researcher Identifier
- ORCID: 0000-0002-7162-7287
Awards and Honors
- 2020
- Auszeichnung der WU für besondere Forschungsleistungen
- 2019
- Innovative Teaching, WU Vienna University of Economics and Business
- 2018
- Auszeichnung der WU für besondere Forschungsleistungen
- Best Paper Award, EACR
- 2017
- Best Paper Award, French-Austrian-German Workshop on Consumer Behavior, University of Vienna
- Best Paper Award, Transfer - Werbeforschung & Praxis
- Lamb-Hair-McDaniel AMS Teaching Award, Academy of Marketing Science
- 2016
- Best Paper Award, Transfer - Werbeforschung & Praxis
- Outstanding Reviewer, Journal of Consumer Marketing (JCM)
- 2014
- Certificate of Excellence in Reviewing, Journal of Economic Psychology
- eTeaching-Award, WU Vienna University of Economics and Business
- Innovative Teaching, WU Vienna University of Economics and Business
- 2013
- ICABEEP funding for small group meeting on ownership
- 2009
- nominated for Drapers Award for Excellence in Teaching
- 2007
- Jane-Beattie Scholarship
- 2005
- Georg-Winckler-Scholarship for the promotion of an outstanding dissertation project in the area of currency, banking and insurance
- 2004
- Award for excellent performance in studies from the University of Vienna
Classifications
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)
Expertise
- psychological ownership
- financial decision making
- consumer psychology
- Marketing
- mental accounting
- psychological aspects of digitization
Activities
| Position in scientific committee | ||
|---|---|---|
| since 2017 | Institute for Comparative Media and Communication Studies (CMC), Austrian Academy of Sciences - Member of the Scientific Advisory Board | |
| Position in jury, advisory board, curatorship | ||
| 2019 | Austrian "Staatspreis Marketing" - Jurymitglied | |
| 2018 | Austrian National Bank (OeNB) - Dr. Maria Schaumayer Habilitation Grant - Jurymitglied | |
| 2017 | Austrian "Staatspreis Marketing" - Jurymitglied | |
| 2015 | Austrian "Staatspreis Marketing" - Jurymitglied | |
| since 2014 | Österreichischer Werberat - Gruppenmitglied | |
| 2014 | IAA EFFIE Award 2014, International Advertising Association, Austrian Chapter - Jurymitglied | |
| 2013 | VBC Verkaufsaward | |
| 2013-2015 | Marketing Club Österreich - Advisory Board | |
| 2013 | Austrian "Staatspreis Marketing" | |
| Position in committee for appointments | ||
| since 2016 | Agrarmarketing und Innovationsmanagement natürlicher Ressourcen, University of Natural Resources and Life Sciences Vienna | |
| 2015 | Department of Strategic Management, Marketing and Tourism, University of Innsbruck | |
| Position in habilitation committee | ||
| 2018 | Marion Garaus, PhD, Universität Wien | |
| Position in internal committee for appointments | ||
| 2018-2019 | Marketing with focus on Retailing and Data Science, Vienna University of Economics and Business - Vorsitzende | |
| 2018-2019 | Finance and Impact Investments, WU Wien - Mitglied | |
| 2014 | Marketing with focus on Interactive Marketing and Social Media, WU Wien - Mitglied | |
| Position in internal habilitation committee | ||
| 2017 | Dr. Christina Holweg, Vienna University of Economics and Business | |
| 2015 | Dr. Verena Gruber, Vienna University of Economics and Business | |
| 2015 | Dr. Thomas M. Schneidhofer, Vienna University of Economics and Business | |
| 2015 | Dr. Peter Keinz, Vienna University of Economics and Business | |
| 2013 | Dr. Monika Koller, Vienna University of Economics and Business | |
| Reviewer for scientific organization | ||
| 2018 | National Science Center, Poland - Reviewer | |
| since 2016 | German Research Foundation (DFG) - Reviewer Funding Body | |
| since 2014 | Oesterreichische Nationalbank (OeNB) - Anniversary Fund Reviewer | |
| 2014 | FWO Research foundation Flanders | |
| 2012 | PRAU Bolzano | |
| 2009 | Economic and Social Research Council (ESRC) | |
| Membership in scientific association | ||
| since 2013 | Verband der Hochschullehrer für Betriebswirtschaft (VHB) | |
| since 2013 | American Marketing Association (AMA) | |
| 2012-2014 | Österreichische Werbewissenschaftliche Gesellschaft - Vorstandsmitglied | |
| since 2009 | Society for Consumer Psychology (SCP) | |
| since 2009 | Marketing Science Institute (MSI) | |
| since 2008 | Society for Judgment and Decision Making (SJDM) | |
| since 2008 | London Judgment and Decision Making Group (LJDM) | |
| since 2008 | Association for Consumer Research (ACR) | |
| since 2007 | European Marketing Academy (EMAC) | |
| since 2007 | European Association for Decision Making (EADM) | |
| 2006-2009 | Society for the Advancement of Behavioral Economics (SABE) | |
| since 2004 | International Association for Research in Economic Psychology (IAREP) | |
| Editor of a scientific journal | ||
| 2015-2019 | transfer - Herausgeberin | |
| Member of the editorial board | ||
| since 2020 | Journal of Public Policy & Marketing | |
| since 2017 | Journal of Business Research | |
| since 2015 | Journal of Brand Management | |
| since 2014 | Journal of Consumer Marketing (JCM) | |
| since 2012 | transfer Werbeforschung & Praxis | |
| 2010-2013 | der markt. International Journal of Marketing | |
| Reviewer for a scientific journal | ||
| None | Schmalenbach Business Review | |
| None | Organization Studies | |
| None | Mind and Society | |
| None | Journal of Business Ethics | |
| since 2021 | Journal of Marketing | |
| since 2017 | European Journal of Marketing | |
| since 2016 | Journal of Behavioral Decision Making | |
| since 2015 | Journal of Family Research | |
| since 2015 | Journal of Consumer Behavior | |
| since 2015 | Journal of Business and Psychology | |
| since 2015 | Frontiers in Psychology | |
| since 2014 | Management Review Quarterly | |
| since 2013 | Marketing Review St. Gallen | |
| since 2013 | Journal of Advertising | |
| since 2013 | International Journal of Advertising | |
| since 2013 | Journal of Business Economics | |
| since 2012 | Journal of International Psychology | |
| since 2012 | Journal of Consumer Research | |
| since 2012 | Journal of Brand Management | |
| since 2012 | California Management Review | |
| 2011-2013 | Psychological reports | |
| since 2010 | Journal of Psychology | |
| since 2009 | Marketing Letters | |
| since 2009 | Journal of Behavioral and Experimental Economics (formerly Journal of Socio-Economics) | |
| since 2008 | Applied Psychology: An International Review | |
| since 2007 | Journal of Economic Psychology | |
| Invitation to Research Seminar | ||
| 2018 | Wirtschaftsuniversität Wien - Lange Nacht der Forschung | |
| 2018 | Universität zu Köln - Research Seminar Series Digital Transformation and Value Creation | |
| 2017 | Wirtschaftsuniversität Wien - Research Seminar Series at the Department of Management WU | |
| 2017 | Wirtschaftsuniversität Wien - Research Seminar Series at the Privacy Lab WU | |
| 2016 | Virginia Polytechnic Institute and State University, Blacksburg, VA - Research Seminar | |
| 2016 | School of Advertising, Marketing and Public Relations, Brisbane - Research Seminar Series | |
| 2016 | Mount Saint Mary College, NY - Practical Applications of Psychological Ownership Theory in Marketing | |
| 2016 | Cass Business School, London - Brownbag talk | |
| 2015 | University of Gothenburg - Retirement as a Destination. Cost-Benefit Associations Pave the Way for Retirement Investment | |
| 2014 | WHU – Otto Beisheim School of Management, Vallendar - That’s mine. Consumer behavior under the spell of (psychological) ownership | |
| 2014 | Johannes Kepler University, Linz - 8. Karl-Vodrazka-Kolloquium | |
| 2013 | Universität Wien - Privatissimum Prof. Wagner | |
| 2012 | University of Warwick - DR@W (Decision Research at Warwick) forum | |
| 2012 | University of Lancaster - The sunk cost effect revisited: It’s about what comes to mind | |
| 2012 | University of Ghent - Sunk cost: It’s about what comes to mind | |
| 2010 | University College London - London Judgment and Decision Making Group | |
| 2009 | Imperial College London - CBAs in individual judgment and decision making: fiction or reality? Evidence on the case of consumer loans | |
| 2008 | University of Exeter - Seminar series | |
| Reviewer for an international conference | ||
| 2020 | SCP Conference - Associate Editor | |
| 2019 | Aix-Marseille Graduate School of Management, Aix-Marseille University - La Londe Marketing Conference 2019 | |
| 2018 | 14th Global Brand Conference | |
| 2017 | La Londe Marketing Conference 2017, Aix-Marseille Graduate School of Management | |
| 2015 | AMA Winter Marketing Educators Conference | |
| 2013-2014 | Subjective Probability, Utility, and Decision-Making Conference (SPUDM) | |
| since 2009 | Society for Consumer Psychology (SCP) | |
| since 2009 | Association for Consumer Research (ACR) | |
| since 2008 | European Marketing Academy (EMAC) | |
| since 2007 | European Association for Consumer Research (EACR) | |
| Organization scientific meeting (Conference etc.) | ||
| 2017 | IAREP Conference 2017 - Ownership Symposium | |
| 2017-2018 | European Conference of the Association for Consumer Research (EACR) 2018, Ghent - Programm Committee Member | |
| 2017 | 2nd International Workshop on Ownership 2017, Wien - Organizer | |
| since 2016 | Vienna University of Economics and Business - Track Consumer Behaviour | |
| 2016 | Academy of Marketing Science (AMS44) - track chair - consumer behavior | |
| 2015 | Society for Consumer Psychology International Conference (SCP), Vienna - conference chair | |
| 2014 | Symposium Ownership as a psychological phenomenon (International Congress of Applied Psychology (ICAP)), Paris - Organizer | |
| 2013 | Workshop on Ownership and Decision Making 2013, Wien - Organizer | |
| 2009 | Joint conference of the International Association for Research in Economic Psychology (IAREP) - Scientific Committee | |
| Positions in public advisory boards, Consultant | ||
| since 2016 | Österreichischer Werberat - Ethics-Senate | |
| 2015-2019 | WWG Forum Marketing - Präsidentin | |
| 2013-2016 | Evolaris next level GmbH - Business and Scientific Board | |
| Position in administration | ||
| since 2018 | Konvent, Wirtschaftsuniversität Wien - Mitglied | |
| since 2016 | Senat, Wirtschaftsuniversität Wien - Ersatzmitglied | |
| since 2016 | Arbeitskreis für Gleichbehandlungsfragen, WU Wien - Mitglied | |
| 2014-2015 | Preis für Exzellente Lehre - Jurymitglied | |
| 2014-2015 | Lehrgangskommission, WU Executive Academy - Mitglied | |
| 2014-2015 | Impact AG - Mitglied | |
| 2014-2015 | Certificate Programs, WU Executive Academy - Advisory Board | |
| since 2012 | Institute for Marketing & Consumer Research - Vorstand | |
| since 2012 | Department Marketing - stellvertretender Departmentvorstand | |
| 2012-2015 | AACSB Evaluation of WUs MSc in Marketing program | |
| Academic advisor | ||
| since 2014 | University of Texas at Dallas, Texas (USA) | |
| since 2014 | Purdue University, Indiana (USA) | |
| Supervisor dissertation | ||
| since 2019 | Wirtschaftsuniversität Wien - John Price: "Effect of psychological ownership on locavorism" | |
| 2017-2018 | Wirtschaftsuniversität Wien (Doktoratskomitee) - Marilies Jelovsek: "Die Bedeutung von Finanzwissen und Einstellungen zu Geld für Kreditentscheidungen" | |
| since 2017 | Wirtschaftsuniversität Wien (Doktoratskomitee) - Silke Hieke: "When 'Valentino' gets personal: is self-customization the new luxury?" | |
| since 2017 | Wirtschaftsuniversität Wien (Dokoratskomitee) - Andreas Köberl: "The Acceptance of Disruptive Technology" | |
| 2016-2019 | Wirtschaftsuniversität Wien (Doktoratskomitee) - Fabian Nindl: "From Ownership to Access – changing customer attitudes in sports retailing" | |
| since 2016 | Wirtschaftsuniversität Wien - Eva Marckhgott: "Packaging: A Consumer Perspective" | |
| 2015 | Wirtschaftsuniversität Wien (Doktoratskomitee) - Volker Amann: "User motives for collaborative consumption on the example of Peer-to-Peer Carsharing" | |
| 2014 | Wirtschaftsuniversität Wien (Doktoratskomitee) - Stefan Angel: "Erklärungsfaktoren und Auswirkungen privater Überschuldung in Österreich und Europa. Mikroökonometrische Analysen" | |
| 2014-2019 | Wirtschaftsuniversität Wien (Doktoratskomitee) - Philipp Simbrunner: "Cognitive Biases: Influencing Factors and Practical Applicability" | |
| 2013 | Wirtschaftsuniversität Wien (Doktoratskomitee) - Franziska Metz: "The Journey and the Reward: A Longitudinal Study of Value Generation during Self-Designing" | |
| 2013-2019 | Wirtschaftsuniversität Wien - Carina Thürridl: "The perks of offering the right rewards : an exploration of effective reward strategies in crowdfunding" | |
| 2012 | Wirtschaftsuniversität Wien (Doktoratskomitee) - Ursula Haas-Kotzegger: "Consumer response to product-harm crises" | |
| 2012-2018 | Wirtschaftsuniversität Wien - Sophie Süssenbach: "Psychological Ownership - A versatile concept for a bright future" | |
| 2012-2017 | Wirtschaftsuniversität Wien - Ruta Ruzeviciute: "The effects of olfactory cues on spatial perception" | |
| Research and Teaching Stay | ||
| 2016 | Virginia Polytechnic Institute and State University - visiting scholar | |
| 2016 | Queensland University of Technology - visiting scholar | |
| 2016 | Cass Business School - visiting scholar | |
| Other scientific activities | ||
| since 2014 | blog on: The science of ownership - editor and founder | |
| since 2013 | WU Executive Academy - Lecturer Certificate Programs | |
| 2012-2016 | University of Richmond - External Examiner | |
| 2011-2017 | Imperial College - External Examiner | |
Publications
Book (monograph)
| 2008 | Kamleitner, Bernadette. 2008. Annahmen der Ökonomie vs. Erkenntnisse der Psychologie: Hintergrund, Konzepte und kritische Analyse der neoklassischen Mikroökonomie [Economic assumptions vs. psychological findings: Background, concepts and a critical analysis of neoclassical micro-economy]. Saarbrücken: VDM Verlag Dr. Müller. | (Details) |
Journal article
| 2021 | Marckhgott, Eva, Kamleitner, Bernadette. 2021. A Manager’s Toolbox for Consumer-Centric Food Packaging. Marketing Review St. Gallen. 38 (3), 888-897. | (Details) | |
Kamleitner, Bernadette, Marckhgott, Eva. 2021. Silent Persuasion. Incidental Use of Promotional Merchandise Benefits Unfamiliar Brands. International Journal of Advertising.
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(Details) | ||
| 2020 | Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2020. From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands. Journal of Business Research. 107 89-103. | (Details) | |
| Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2020. Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues. Journal of Business Research. 113 303-316. | (Details) | ||
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Hartl, Barbara, Kamleitner, Bernadette, Holub, Sandra. 2020. Take me on a ride: The role of environmentalist identity for carpooling. Psychology & Marketing. 37 663-676.
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(Details) | ||
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Kamleitner, Bernadette, Kokkoris, Michail. 2020. Would You Sacrifice Your Privacy to Protect Public Health? Prosocial Responsibility in a Pandemic Paves the Way for Digital Surveillance (Brief Research Report). Frontiers in Psychology.
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(Details) | ||
| 2019 |
Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2019. A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing. 83 (6), 76-92.
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(Details) | |
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Kamleitner, Bernadette, Ruzeviciute, Ruta, Biswas, Dipayan. 2019. Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal. Journal of Marketing Research (JMR). 57 (2), 315-331.
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(Details) | ||
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Marckhgott, Eva, Kamleitner, Bernadette. 2019. Matte Matters: When Matte Packaging Increases Perceptions of Food Naturalness. Marketing Letters. 30 (2), 167-178.
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(Details) | ||
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Kamleitner, Bernadette, Mitchell, Vince. 2019. Your Data Is My Data: A Framework for Addressing Interdependent Privacy Infringements. Journal of Public Policy and Marketing JPP&M. 38 (4), 433-450.
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(Details) | ||
| 2018 | Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew , Kolah, Ardi. 2018. Customers could be the weak link in consumer data management systems. Journal of Data Protection & Privacy. 2 (2), 171-176. | (Details) | |
| Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2018. Urban Research - Multidisciplinary Perspectives. Transfer. Werbeforschung & Praxis, 64, (01), 39-40. | (Details) | ||
| Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew, Kolah, Ardi. 2018. Your Customers May Be the Weakest Link in Your Data Privacy Defenses. MIT Sloan Management Review. | (Details) | ||
| 2017 |
Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs. Journal of Consumer Behaviour. 16 (6), 113-124.
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(Details) | |
| Spicko, Gerlinde, Kamleitner, Bernadette. 2017. Der Einsatz von Possessivpronomen in der Markenkommunikation. Transfer. Werbeforschung & Praxis. 63 (3), 25-32. | (Details) | ||
| Mitchell, Vincent-Wayne , Süssenbach, Sophie, Kamleitner, Bernadette. 2017. Giving Away the Data of Others: an Exploration of an Ownership Ambiguity Framework. Latin American Advances in Consumer Research. 4 140-141. | (Details) | ||
| Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2017. Multidisciplinary Perspectives on Ownership. A Special Issue of ¿Perspektiven¿. Transfer. Werbeforschung & Praxis. 63 (3), 33-36. | (Details) | ||
| Pernt, Julia, Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. The effect of scented packaging on product attractiveness. Transfer. Werbeforschung & Praxis. 63 (3), 49-52. | (Details) | ||
| 2016 | Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. Transfer. Werbeforschung & Praxis. 62 (3), 20-35. | (Details) | |
| Thürridl, Carina, Kamleitner, Bernadette. 2016. What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding. California Management Review 58 (2), 88-110. | (Details) | ||
| 2015 |
Kamleitner, Bernadette and Feuchtl, S. 2015. As if it were mine: Imagery works by inducing psychological ownership. Journal of Marketing Theory and Practice 23 (2): S. 208-223.
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(Details) | |
| Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2015. Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation. Advances in Consumer Research 43, 805-805. | (Details) | ||
| Süssenbach, Sophie, Kamleitner, Bernadette. 2015. I Own What I Control - the Influence of Object Size on Psychological Ownership. Advances in Consumer Research 43, 700-701. | (Details) | ||
| Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. Psychological Ownership As a Precursor to Sunk Cost Effects. Advances in Consumer Research 43, 784-784. | (Details) | ||
| Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Saving “My” Environment – the Influence of Knowledge on Psychological Ownership. Advances in Consumer Research 43, 808-808. | (Details) | ||
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Kamleitner, Bernadette and Dickert, Stephan. 2015. The two Faces of Ownership: Introduction to the Special Issue on Ownership and Economic Decisions. Journal of Behavioral and Experimental Economics 58 (C): S. 159-161.
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(Details) | ||
| 2013 | Kamleitner, Bernadette, Jyote, Abul Khair. 2013. How using versus showing interaction between characters and products boosts product placement effectiveness. International Journal of Advertising 32 (4): 633-653. | (Details) | |
| Heller, M., Kamleitner, Bernadette. 2013. Salaries and promotion opportunities in the English banking industry, 1890-1936: a rejoinder. Business History 1-17. | (Details) | ||
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Kamleitner, Bernadette, Erki, B. 2013. Payment method and perceptions of ownership. Marketing Letters 24 (1): 57-69.
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(Details) | ||
| Kamleitner, Bernadette, Dickert, Stephan, Falahrastegar, M., Haddadi, H. 2013. Information Bazaar: a Contextual Evaluation. HotPlanet '13 S. 57-62. | (Details) | ||
| 2012 | Kamleitner, Bernadette, Kirchler, E., Hoelzl, E. 2012. Credit use: Psychological perspectives on a multifaceted phenomenon. International Journal of Psychology 47 (1): 1-27. | (Details) | |
| Kamleitner, Bernadette, Korunka, C., Kirchler, K. 2012. Tax Compliance of Small Business Owners: A Literature Review and Conceptual Framework. International Journal of Entrepreneurial Behaviour and Research 18 (3): 330-351. | (Details) | ||
| 2011 | Hoelzl, E., Kamleitner, Bernadette, Kirchler, E. 2011. Loan repayment plans as sequences of instalments. Journal of Economic Psychology 32 (4): 621-631. | (Details) | |
| Kamleitner, Bernadette, Hornung, B., Kirchler, E. 2011. Over-indebtedness and the interplay of factual and mental money management: An interview study. New Zealand Economic Papers 45 (1): 139-160. | (Details) | ||
| Kamleitner, Bernadette, Mandel, D. R., Dhami, M. K. 2011. Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?. Journal of Economic Psychology 32 (6): 951-961. | (Details) | ||
| Kamleitner, Bernadette. 2011. When imagery influences spending decisions: the role of ownership simulations. Journal of Psychology 219 (4): 231-237. | (Details) | ||
| Kamleitner, Bernadette, Jyote, Abul Khair. 2011. Product Placed Versus Product Interacted: Does It Matter? European Advances in Consumer Research 9, 593-593. | (Details) | ||
| 2010 | Kamleitner, Bernadette, Hoelzl, E., Kirchler, E. 2010. Experiencing costs and benefits of a loan transaction: The role of cost-benefit associations. Journal of Economic Psychology 31 (6): 1047-1056. | (Details) | |
| Kamleitner, Bernadette, Rabinovich, Anna. 2010. Mine Versus Ours: Does It Matter? Advances in Consumer Research 37, 828-829. | (Details) | ||
| 2009 | Feuchtl, S., Kamleitner, Bernadette. 2009. Mental Ownership as Important Imagery Content. Advances in Consumer Research 36 995-996. | (Details) | |
| Kamleitner, Bernadette, Hoelzl, E. 2009. Cost-Benefit Associations and Financial Behavior. Applied Psychology. An International Review 58 (3): 435-452. | (Details) | ||
| Kamleitner, Bernadette, Hoelzl, E., Kirchler, E. 2009. Cost-Benefit Associations and their Influence on Loan Experience. Advances in Consumer Research 36 607-608. | (Details) | ||
| Hoelzl, E., Pollai, M., Kamleitner, Bernadette. 2009. Experience, prediction and recollection of loan burden. Journal of Economic Psychology 30 (3): 446-454. | (Details) | ||
| Kamleitner, Bernadette, Dahmi, M. K., Mandel, D. R. 2009. Gambling for a discount: Preferring discount per item to discount per purchase?. Advances in Consumer Research 36 566-567. | (Details) | ||
| Kamleitner, Bernadette, Hoelzl, Erik, Kirchler, Erich. 2009. Cost-Benefit Associations and Their Influence on Loan Experience. Advances in Consumer Research 36, 607-608. | (Details) | ||
| Kamleitner, Bernadette, Dhami, Mandeep K., Mandel, David R. 2009. Gambling For a Discount: Preferring Discount Per Item to Discount Per Purchase? Advances in Consumer Research 36, 566-567. | (Details) | ||
| Kamleitner, Bernadette, Feuchtl, Silvia. 2009. Mental Ownership As Important Imagery Content . Advances in Consumer Research 36, 995-995. | (Details) | ||
| 2008 | Kirchler, E., Hoelzl, E., Kamleitner, Bernadette. 2008. Spending and credit use in the private household. Journal of Socio-Economics 37 (2): 519-532. | (Details) | |
| 2007 | Kirchler, E., Whal, I., Hölzl, E., Kamleitner, Bernadette, Kastlunger, B., Korunka, C., Kubicek, B., Mühlbacher, S. 2007. Arbeits-, Organisations- und Wirtschaftspsychologie: Forschungsthemen an der Universität Wien [Work, Organizational and Economic Psychology: Research topics at the University of Vienna]. Psychologie in Österreich 27 (3): 242-251. | (Details) | |
| Hofmann, E., Kirchler, E., Kamleitner, Bernadette. 2007. Consumer Adaptation Strategies: From Austrian Shilling to the Euro. Journal of Consumer Policy 30 (4): 367-381. | (Details) | ||
| Kamleitner, Bernadette, Kirchler, E. 2007. Consumer credit use: a process model and literature review. European Review of Applied Psychology 57 (4): 267-283. | (Details) | ||
| 2006 | Hofmann, E., Kamleitner, Bernadette, Kirchler, E., Schulz-Hardt, S. 2006. Kaufkraftschwund nach der Währungsumstellung: Zur erwartungsgeleiteten Wahrnehmung des (T)Euro [Loss in purchase power after the currency change over: The expectancy driven perception of the (T)Euro]. Wirtschaftspsychologie 8 (1): 98-108. | (Details) | |
| Kirchler, E., Hofmann, E., Kamleitner, Bernadette. 2006. L´euro tra aspettative e processi di adattamento. Psicologia Sociale 2 255-284. | (Details) | ||
| Kamleitner, Bernadette, Kirchler, E. 2006. Personal loan users' mental integration of payment and consumption. Marketing Letters 17 (4): 281-294. | (Details) | ||
| Kamleitner, Bernadette, Hofmann, E., Kirchler, E. 2006. Preisverständnis und subjektive Bewertung des Euro: Überblick über empirische Befunde [Price comprehension and subjective evaluation of the Euro: An overview of empirical studies]. Wirtschaftspsychologie 8 (1): 83-97. | (Details) | ||
| 2005 | Hofmann, E., Kamleitner, Bernadette, Kirchler, E. 2005. Soziale Vorstellungen über den Euro: Überblick über empirische Studien zur Währungsumstellung [Social representations about the Euro: An overview of empirical studies dealing with the currency change over]. Jahrbuch der Absatz- und Verbrauchsforschung 1 94-110. | (Details) |
Chapter in edited volume
| 2018 | Kamleitner, Bernadette. 2018. Blurring Boundaries and the Erosion of Ownership. In: Chancen und Grenzen der Nachhaltigkeitstransformation, Hrsg. Luks, F. 109-130. Wiesbaden: Springer. | (Details) | |
| Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2018. Can consumers experience ownership for their personal data? From issues of scope and invisibility to agents handling our digital blueprints. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 91-118. Cham (CH): Springer. | (Details) | ||
| Kamleitner, Bernadette, Marckhgott, Eva, Kirchler, Erich. 2018. Money Management in Households. In: The Cambridge Handbook of Psychology and Economic Behavior, Hrsg. Alan Lewis, 260-284. Cambridge: Cambridge University Press. | (Details) | ||
| Süssenbach, Sophie, Kamleitner, Bernadette. 2018. Psychological ownership as a facilitator of sustainable behaviors. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 227-238. Cham (CH): Springer. | (Details) | ||
| 2017 | Kamleitner, Bernadette. 2017. Besitzend und Besessen - Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objekt-Grenzen. In: Entgrenzungen des Konsums - Dokumentation der Jahreskonferenz des Netzwerks Verbraucherforschung, Hrsg. Peter Kenning & Jörn Lamla, 109-124. Wiesbaden: Springer. | (Details) | |
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Kamleitner, Bernadette, Mengay, Till, Kirchler, Erich. 2017. Financial decisions in the household. In: Handbook of Behavioral Economics and Smart Decision-Making. Rational Decision-Making within the Bounds of Reason, Hrsg. Morris Altman, 349-365. Cheltenham: Edward Elgar.
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| Kamleitner, Bernadette, Ruzeviciute, Ruta. 2017. Transactions as trade-offs between costs and benefits. In: Routledge International Handbook of Consumer Psychology, Hrsg. Cathrine V. Jansson-Boyd & Magdalena J. Zawisza, 411-428. New York: Routledge. | (Details) | ||
| 2015 | Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Everyone matters: sustainability through everyday behavior. In: Rethink Economy, Hrsg. Fred Luks, 93-107. Wien: oekom. | (Details) | |
| 2009 | Kamleitner, Bernadette. 2009. Cost-Benefit-Associations: A powerful but understudied construct. In: Consumer Behavior, Hrsg. Felix Saito, 227-237. Hauppauge, New York: Nova Science Publishers. | (Details) | |
| 2005 | Meier-Pesti, K., Kamleitner, Bernadette. 2005. Geiz und Verschwendung [Avarice and prodigality]. In: Emotionen, Markt und Moral, Hrsg. U. Mummert, F. Sell, 133-150. Münster: LIT Verlag. | (Details) |
Contribution to conference proceedings
| 2020 |
Korunovska, Jana, Kamleitner, Bernadette, Spiekermann-Hoff, Sarah. 2020. The challenges and impact of privacy policy comprehension. In Twenty-Eighth European Conference on Information Systems (ECIS2020), Hrsg. Association for Information Systems, 1-17. An Online AIS Conference: None.
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| 2019 | Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands. In 48th Annual EMAC Conference Proceedings, Hrsg. EMAC, 484-484. Hamburg: None. | (Details) | |
| 2018 | Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2018. How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds. In European Advances in Consumer Research Volume 11, Hrsg. Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris, 286-286. Duluth, MN: Association for Consumer Research. | (Details) | |
| Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. In EACR 2018 Proceedings Volume 11, Hrsg. Maggie Geuens at al. 79-80. Gent: None. | (Details) |
Paper presented at an academic conference or symposium
| 2021 | de Sousa Castro Regis, Renato, Kamleitner, Bernadette. 2021. The Backfiring of Expressing Gratitude: When being thanked hinders further good deeds. EMAC, Online, Spain, 26.05 - 28.05. | (Details) | |
| 2020 | Kamleitner, Bernadette. 2020. The challenges and impact of privacy policy comprehension. ECIS European Conference on Information Systems (virtuell), Marrakesch, Marokko, 15.06.-17.06. | (Details) | |
| 2019 | Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands. European Marketing Academy Conference (EMAC), Hamburg, Deutschland, 28.05.-31.05. | (Details) | |
| de Sousa Castro Regis, Renato, Kamleitner, Bernadette, Koller, Monika, Thürridl, Carina. 2019. Inclusion by Division - When Boundaries Turn No Man's Land into Some Man's Land. ACR, Atlanta, United States/USA, 17.10-19.10. | (Details) | ||
| Ruzeviciute, Ruta, Kamleitner, Bernadette. 2019. The Effect of Scented Advertising on Perceived Proximity and Product Appeal. EMAC Annual Conference, Hamburg, Deutschland, 28.05.-31.05. | (Details) | ||
| Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2019. The Issue of Interdependent Privacy. A 3R Framework. Thought Leaders’ conference on Privacy in Marketing, Florenz, Italien, 06.06.-08.06. | (Details) | ||
| Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2019. Transparent Packaging and its Effect on Psychological Ownership and Preference. European Marketing Academy Conference (EMAC) Doctoral Colloquium, Hamburg, Deutschland, 27.05.-28.05. | (Details) | ||
| Kamleitner, Bernadette. 2019. Wie wir das richtige Maß finden. Science Talk, Wissenschaftsministerium, Wien, Österreich, 17.06. | (Details) | ||
| 2018 | Kamleitner, Bernadette. 2018. A digital world – a world without (moral) borders and (respect for) possessions? Research Seminar Series Digital Transformation and Value Creation, Universität zu Köln, Köln, Deutschland, 05.07. | (Details) | |
| Süssenbach, Sophie, Kamleitner, Bernadette, de Sousa Castro Regis, Renato. 2018. Knowing, Owning, Caring – the Effect of Psychological Ownership on Pro-Environmental Behavior. EACR Conference, Ghent University, Belgien, 21.06.-23.06. | (Details) | ||
| Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. | (Details) | ||
| Thürridl, Carina, Kamleitner, Bernadette, Martin, Brett A.S. 2018. The Lure of a Product's Origin: How Upcycling attracts Consumers. Society for Consumer Psychology (SCP) Conference, Dallas, TX, Vereinigte Staaten/USA, 15.02.-18.02. | (Details) | ||
| Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2018. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. IAREP/SABE Conference, London, Großbritannien, 19.07.-22.07. | (Details) | ||
| 2017 | Kamleitner, Bernadette. 2017. Consumer Research with Conceptual and Substantive Impact. SCP-JACS Collaborative Conference, Japan Association of Consumer Research, Tokio, Japan, 18.05.-19.05. | (Details) | |
| Mitchel, Vince, Kamleitner, Bernadette, Süssenbach, Sophie. 2017. Giving Away the Data of Others: An Exploration of an Ownership Ambiguity Network. ACR Latin America Conference, Cali, Kolumbien, 06.06-08.06. | (Details) | ||
| Thürridl, Carina, Ofir, Chezy, Kamleitner, Bernadette. 2017. How Identity-Induced Psychological Ownership Increases Monetary Contributions in Crowdfunding. IAREP 2017, Tel Aviv, Israel, 03.09.-.06.09. | (Details) | ||
| Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I smell it as if it were here: The effect of scented advertising on perceived psychological distance and product evaluation. The 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, Austria, 30.03 - 31.03. | (Details) | ||
| Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. | (Details) | ||
| Marckhgott, Eva, Kamleitner, Bernadette. 2017. Silent Persuaders: Can Promotional Merchandise Incidentally Affect Reactions to a Brand? Society for Consumer Psychology Conference (SCP), San Francisco, Vereinigte Staaten/USA, 16.02.-18.02. | (Details) | ||
| Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2017. The Lure of a Product's Origin: How Upcycling Attracts Consumers. ACR 2017 North American Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. | (Details) | ||
| Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. French-Austrian-German Workshop on Consumer Behavior, Vienna, Österreich, 29.03.-31.03. | (Details) | ||
| Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Dickert, Stephan, Süssenbach, Sophie. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. | (Details) | ||
| Kamleitner, Bernadette. 2017. Under the spell of marks. The key role of assessments. 2017 AMS Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05.-26.05. | (Details) | ||
| 2016 | Ruzeviciute, Ruta and Kamleitner, Bernadette and Biswas, Dipayan. 2016. Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation. AMS Annual Conference, Lake Buena Vista, FL, Vereinigte Staaten/USA, 18.05.-21.05. | (Details) | |
| Thürridl, Carina and Kamleitner, Bernadette and Dickert, Stephan and Ruzeviciute, Ruta and Süssenbach, Sophie. 2016. Happy, possessive and loyal: From consumption affect to brand loyalty. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. | (Details) | ||
| Süssenbach, Sophie, Kamleitner, Bernadette. 2016. I know it, I own it and I care for it: How perceived environmental knowledge strengthens ownership for the environment. SCP Winter Conference, St. Pete Beach, Vereinigte Staaten/USA, 25.02-27.02. | (Details) | ||
| Korunovska, Jana, Kamleitner, Bernadette, Spiekermann-Hoff, Sarah. 2016. Psychological Ownership of Personal Data on Online Social Networks: The Effect of Privacy Notices. IFIP Summer School 2016, Karlstad, Sweden, 21.08-26.08. | (Details) | ||
| Dickert, Stephan, Rubaltelli, Enrico, Kamleitner, Bernadette, Västfjäll , Daniel , Slovic, Paul. 2016. Scope (In)sensitivity in valuations of lives and consumer goods. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. | (Details) | ||
| Kamleitner, Bernadette, Süssenbach, Sophie, Thürridl, Carina, Ruzeviciute, Ruta. 2016. The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct. European Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. | (Details) | ||
| Wakonig, Julia, Kamleitner, Bernadette. 2016. The influence of self-quantification on individuals’ power perceptions. International Conference on Consumer Research (ICCR), Bonn, Deutschland, 26.09-27.09. | (Details) | ||
| 2015 | Süssenbach, Sophie, Kamleitner, Bernadette. 2015. I own that I control - The influence of object size on psychological ownership. North American Conference of the Association for Consumer Research (ACR), New Orleans, Vereinigte Staaten/USA, 01.10-04.10. | (Details) | |
| Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. The Role of Psychological Ownership in Sunk Cost Effects. SPUDM, Budapest, Ungarn, 16.08.-20.08.. | (Details) | ||
| Thürridl, Carina, Kamleitner, Bernadette. 2015. Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding. Association of Consumer Research, New Orleans, LA, Vereinigte Staaten/USA, 01.10.-04.10.. | (Details) | ||
| Dickert, Stephan, Geveze, E., Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Psychological Ownership and Loss Aversion as Determinants of Sunk Cost Effects. 77. Annual meeting of the German Academic Association for Business Research (VHB), Vienna, Österreich, 27.05.-29.05. | (Details) | ||
| Kamleitner, Bernadette. 2015. To have or to be: the influence of (psychological) ownership on economic behavior. 77. Annual meeting of the German Academic Association for Business Research (VHB), Vienna, Österreich, 27.05.-29.05. | (Details) | ||
| Süssenbach, Sophie, Kamleitner, Bernadette. 2015. What physical properties have to do with feeling of ownership: empirical evidence for the mediating effect of control. 77. Annual meeting of the German Academic Association for Business Research (VHB), Vienna, Österreich, 27.05.-29.05. | (Details) | ||
| Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Make it large or heavy and it is no longer mine. The importance of physical control for psychological ownership. SCP Winter Conference, Phoenix, Vereinigte Staaten/USA, 26.02-28.02. | (Details) | ||
| Korunovska, Jana, Kamleitner, Bernadette, Spiekermann-Hoff, Sarah. 2015. Data policies and psychological ownership of personal data on online social networks. 77. Jahrestagung des VHB, Vienna, Austria, 27.05-29.05. | (Details) | ||
| Ruzeviciute, Ruta, Kamleitner, Bernadette. 2015. Blitz talk: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation . ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10. | (Details) | ||
| Dickert, Stephan, Rubaltelli, Enrico, Kamleitner, Bernadette, Västfjäll, Daniel, Slovic, Paul. 2015. Valuations and scope sensitivity: The quest for linearity. . the Society of Judgment and Decision Making conference, Chicago, United States/USA, 21.11-23.11. | (Details) | ||
| 2014 | Dhami, M. K., Kamleitner, Bernadette, Mandel, D. R.. 2014. Risky discounts are intuitively appealing on a per-item basis. IDC UK Workshop on Human Intuition and Economic Behavior, Herzliya, Israel, 15.06-18.06. | (Details) | |
| Thürridl, Carina, Kamleitner, Bernadette. 2014. What (not) to offer: exploring the influence of different types of rewards in crowdfunding on perceived ownership and intended behavior. ICAP - International Congress of Applied Psychology, Paris, Frankreich, 08.07.-13.07. | (Details) | ||
| Kamleitner, Bernadette, Süssenbach, Sophie. 2014. Psychological ownership and object design: To own is to take control. 2014 AMS Annual Conference, Indianpolis (IN), Vereinigte Staaten/USA, 21.05-23.05. | (Details) | ||
| Kamleitner, Bernadette, Rabinovich, A. 2014. What happens to an object if it has more than one owner?. 2014 Winter Marketing Educators' Conference, Orlando (FL), Vereinigte Staaten/USA, 21.02-23.02. | (Details) | ||
| Kamleitner, Bernadette. 2014. Consumer Credit Use as a Decision Problem: Opportunities and Limits of a Cognitive Perspective (Keynote Speaker). Behave International Conference, Lissabon, Portugal, Portugal, 17.01-18.01. Invited Talk | (Details) | ||
| Süssenbach, Sophie and Kamleitner, Bernadette. 2014. Investigating the antecedents of psychological ownership: Empirical evidence for the impact of control. 28th International Congress of Applied Psychology (ICAP), Paris, Frankreich, 08.07-13.07. | (Details) | ||
| 2013 | Kamleitner, Bernadette, Haddadi, H., Dickert, Stephan. 2013. The price of in situ information: value judgements across situations and elicitation methods. SPUDM24, Barcelona, Spanien, 18.08.-22.08. | (Details) | |
| Süssenbach, Sophie, Kamleitner, Bernadette, Chen, S. 2013. Do endorser's unwanted attributes transfer? The importance of product use in meaning transfer. Tagung experimentell arbeitender Psychologen, Wien, Österreich, 24.03-27.03. | (Details) | ||
| Kamleitner, Bernadette, Dickert, Stephan, Falahrastegar, M., Haddadi, H. 2013. Information Bazaar: a Contextual Evaluation. 5th ACM HotPlanet Workshop, co-located with SIGCOMM 2013, Hong Kong, China, 16.08-16.08. | (Details) | ||
| 2012 | Kamleitner, Bernadette, Erki, B. 2012. The effect of payment method on object perception. SCP, Las Vegas, Vereinigte Staaten/USA, 16.02-18.02. | (Details) | |
| Kamleitner, Bernadette, Ruzeviciute, Ruta. 2012. The nature of rewards in loyalty programs: Perceived attractiveness in different product categories. The French-Austrian-German Workshop 2012, Innsbruck, Österreich, 29.11.-01.12. | (Details) | ||
| Kamleitner, Bernadette. 2012. The sunk cost effect revisited: It¿s about what comes to mind. University of Lancaster, Lancaster, Großbritannien, 21.03.-21.03. | (Details) | ||
| Kamleitner, Bernadette. 2012. When sunk costs matter most: The influence of cognitive associations on the sunk cost effect. DR@W (Decision Research at Warwick) forum, Warwick, Großbritannien, 26.01.-26.01. | (Details) | ||
| 2011 | Kamleitner, Bernadette. 2011. Consuming with the price tag in mind: Benefit2cost-associations and their relation to well-being. 7th CRAWS Conference Emerging Issues in Transformative Consumer Research and Social Marketing, University of Manchester, Großbritannien, 14.04-15.04. | (Details) | |
| Kamleitner, Bernadette. 2011. Decisions based on whether benefits bring to mind cost: A new perspective for the sunk cost effect. SPUDM, Kingston upon Thames, Großbritannien, 21.08-25.08. | (Details) | ||
| Kamleitner, Bernadette. 2011. Influencing the propensity for ethical investment by associating ´investment cost´ and ´retirement benefits´. Conference on Behavioural Finance and Economic Psychology: Recent Developments, Cass Business School, London, Großbritannien, 07.04-08.04. | (Details) | ||
| Rabinovich, A., Kamleitner, Bernadette. 2011. The power of "our": The impact of group identification on willingness to care for collectively owned goods. IAREP/SABE/ICABEEP 2011, Exeter, Großbritannien, 12.07.-15.07.. | (Details) | ||
| Kamleitner, Bernadette. 2011. The Sunk Cost Effect and its relation to mental cost-benefit associations. IAREP/SABE/ICAPEEB 2011, Exeter, Großbritannien, 12.07.-15.07.. | (Details) | ||
| Kamleitner, Bernadette. 2011. Investing with the future in mind. Workshop on "Expectations and Forecasting in Consumer Behavior, Cologne, Deutschland, 26.09.-28.09. | (Details) | ||
| 2010 | Kamleitner, Bernadette, Rabinovich, A. 2010. Effects of shared ownership on consumer behaviour. GFA 2010, Vienna, Österreich, 16.09.-18.09. | (Details) | |
| Hoelzl, E., Kirchler, E., Kamleitner, Bernadette. 2010. Loan repayment as intertemporal sequence. 27th International Congress of Applied Psychology, ICAP, Melbourne, Australien, 11.07-16.07. | (Details) | ||
| Kamleitner, Bernadette, Jyote, A. K. 2010. The Effect of Protagonist-Interaction on the Effectiveness of Brand Placements. 39th EMAC Conference, Copenhagen, Dänemark, 01.06-04.06. | (Details) | ||
| Kamleitner, Bernadette, Rabinovich, A. 2010. The Power of "OUR". The impact of psychological ownership on the willingness to care for jointly owned goods. IAREP/SABE/ICABEEP 2010, Cologne, Deutschland, 05.09.-08.09. | (Details) | ||
| Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. GFA 2010, Vienna, Österreich, 16.09.-18.09. | (Details) | ||
| Kamleitner, Bernadette. 2010. Cost-benefit associations and their influence on consumer behaviour. Vienna University of Economics and Business Administration, Vienna, Österreich, 05.09.-05.09. | (Details) | ||
| Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. London Judgment and Decision Making Group, London, Großbritannien, 05.05.-05.05. | (Details) | ||
| 2009 | Kamleitner, Bernadette, Dhami, M., Mandel, D. 2009. Risky discounts: gambling per item versus per purchase. SPUDM22, Rovereto, Italien, 23.08-27.08. | (Details) | |
| Rabinovich, A., Kamleitner, Bernadette. 2009. The impact of group identification on willingness to care for collectively owned good. IAREP Workshop ´The economic psychology of giving, public goods and leadership´, University of Kent, Großbritannien, 13.11-14.11. | (Details) | ||
| Kamleitner, Bernadette. 2009. CBAs in individual judgment and decision making: fiction or reality? Evidence on the case of consumer loans. Imperial College London, London, Großbritannien, 10.03.-10.03. | (Details) | ||
| 2008 | Kamleitner, Bernadette, Hofmann, E., Kirchler, E. 2008. Consumer Adaptation Strategies: From Austrian Shilling to the Euro. NOEG Annual Meeting, Vienna, Österreich, 23.05-24-05. | (Details) | |
| Hoelzl, E., Kamleitner, Bernadette, Kirchler, E. 2008. Experiential consequences of cost-benefit-associations. EMAC 37th Conference, Brighton, Großbritannien, 27.05-30-05. | (Details) | ||
| Kamleitner, Bernadette, Feuchtl, S. 2008. Imagining ownership. APA 116th Annual Convention, Boston (MA), Vereinigte Staaten/USA, 14.08-17.08. | (Details) | ||
| Kamleitner, Bernadette, Feuchtl, S. 2008. Mere-mental ownership: A powerful imagery content. EMAC 37th Conference, Brighton, Großbritannien, 27.05-30.05. | (Details) | ||
| Kamleitner, Bernadette, Hoelzl, E., Kirchler, E. 2008. Cost-Benefit Associations and their Influence on Loan Experience. ACR 2008, San Francisco (CA), Vereinigte Staaten/USA, 23.10-26.10. | (Details) | ||
| Kamleitner, Bernadette, Dhami, M. K., Mandel, D. R. 2008. Gambling for a discount: Preferring discount per item to discount per purchase?. ACR 2008, San Francisco (CA), Vereinigte Staaten/USA, 23.10-26.10. | (Details) | ||
| Kamleitner, Bernadette. 2008. As if it were mine: Evidence on the importance of mental ownership. . Seminar series, University of Exeter, Exeter, Großbritannien, 17.04.-17.04. | (Details) | ||
| 2007 | Kamleitner, Bernadette, Kirchler, E., Scheuch, F. 2007. Mental ownership mediates the effect of product imagery on product evaluation and behavioral intentions. Workshop "Cognition and Emotion in Economic Decision Making", Rovereto, Italien, 26.01-27.01. | (Details) | |
| Kamleitner, Bernadette, Kirchler, E. 2007. Why the content of imagery matters: Evidence on the role of mental ownership. EMAC 36th Conference, Reykjavík, Island, 22.05-25.05. | (Details) | ||
| Kamleitner, Bernadette. 2007. Cost-benefit-associations and their impact on consumer behavior. Bocconi University, Milan, Italien, 21.02.-21.02. | (Details) | ||
| Kamleitner, Bernadette. 2007. Cost-benefit-associations: A construct deserving of a closer inspection. University of Muenster, Muenster, Deutschland, 13.08.-13.08. | (Details) | ||
| Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. HEC Paris, Paris, Frankreich, 02.07.-02.07. | (Details) | ||
| Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. University of Swansea, Swansea, Großbritannien, 29.08.-29.08. | (Details) | ||
| 2006 | Hölzl, E., Muehlbacher, S., Kamleitner, Bernadette, Wischin, S., Kirchler, E. 2006. "You would never guess how much it hurts": the development of credit rates experience. IAREP/SABE Conference "Behavioural Economics & Economic Psychology", Paris, Frankreich, 05.07-08.07. | (Details) | |
| Kamleitner, Bernadette, Hölzl, E., Kirchler, E. 2006. Coupling patterns and credit experience. IAREP/SABE Conference "Behavioural Economics & Economic Psychology", Paris, Frankreich, 05.07-08.07. | (Details) | ||
| Kamleitner, Bernadette, Hölzl, E., Kirchler, E. 2006. Coupling von Zahlung und Konsum und Korrelate des Krediterlebens. 45. Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, Deutschland, 17.09-21.09. | (Details) | ||
| Hölzl, E., Wischin, S., Mühlbacher, S., Kamleitner, Bernadette, Kirchler, E. 2006. Erwarteter und erlebter Nutzen im Kreditprozess. 45. Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, Deutschland, 17.09-21.09. | (Details) | ||
| Hölzl, E., Mühlbacher, S., Wischin, S., Kamleitner, Bernadette, Kirchler, E. 2006. Good things satiate and bad things escalate: Vorhergesagte und tatsächliche Bewertungen von Produkt und Rate bei Krediten. 7. wissenschaftliche Tagung der Österreichischen Gesellschaft für Psychologie (ÖGP), Klagenfurt, Österreich, 28.04-30.04. | (Details) | ||
| Kamleitner, Bernadette, Kirchler, E. 2006. Mental ownership - a mediator to the influence of imagery. Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes, Enschede, Niederlande, 13.11-14.11. | (Details) | ||
| 2005 | Kamleitner, Bernadette, Capuder, T. 2005. Intrapsychische Prozesse der Kreditnahme: Eine Verknüpfung qualitativer und quantitativer Aspekte [Intrapsychological processes during credit use: a combination of qualitative and quantitative aspects]. 5. Workshop Qualitative Inhaltsanalyse, Klagenfurt, Österreich, 24.06-25.06. | (Details) | |
| Kamleitner, Bernadette, Kirchler, E. 2005. Consumer credit use from a mental accounting perspective. 30th Annual IAREP Congress "Absurdity in the Economy", Prague, Tschechische Republik, 21.09-24.09. | (Details) | ||
| Meier-Pesti, K., Kamleitner, Bernadette. 2005. Geiz und Verschwendung. Tagung "Emotionen, Markt und Moral", Langlau bei Nürnberg, Deutschland, 21.04-21.04. | (Details) | ||
| Kirchler, E., Kamleitner, Bernadette, Hofmann, E., Schulz-Hardt, S. 2005. The Euro as a research topic. 30th Annual IAREP Congress "Absurdity in the Economy", Prague, Tschechische Republik, 21.09-24.09. | (Details) | ||
| 2004 | Kamleitner, Bernadette, Kirchler, E., Hofmann, E. 2004. The Euro: Perception of a loss in purchasing power. 29th Annual Colloquium of the International Association for Economic Psychology, SABE/IAREP Conference 2004, Philadelphia (PA), Vereinigte Staaten/USA, 15.06-18.06. | (Details) |
Poster presented at an academic conference or symposium
| 2020 | Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2020. Self-found, spellbound! The sense of own discovery of hospitality venues forges customer bonds. 2020 Society for Consumer Psychology (SCP) Conference, Huntington Beach, CA, United States/USA, 05.03-07.03.2020. | (Details) | |
| Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. The Effect of Transparent Packaging on Psychological Ownership and Preference. Association for Consumer Research Conference (ACR), Online, Frankreich, 01.10.-04.10. | (Details) | ||
| Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. Transparent Packaging and its Effect on Psychological Ownership and Preference. Society for Consumer Psychology Conference (SCP), Huntington Beach, United States/USA, 05.03.-07.03. | (Details) | ||
| 2019 | Marckhgott, Eva, Kamleitner, Bernadette. 2019. How Writing With Promotional Pens Affects Reactions to the Promoted Brand. Society for Consumer Psychology Conference (SCP), Savannah, Vereinigte Staaten/USA, 28.02.-02.03. | (Details) | |
| Thürridl, Carina, Kamleitner, Bernadette. 2019. Shaping Preferences for Public versus Private Recognition through Scarcity. Society for Consumer Psychology (SCP) Conference, Savannah, GA, Vereinigte Staaten/USA, 28.02-03.03. | (Details) | ||
| 2018 | Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2018. How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds . European Association for Consumer Research (EACR) 2018 Conference, Ghent, Belgien, 14-16 June 2018. | (Details) | |
| Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02. | (Details) | ||
| Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. | (Details) | ||
| Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2018. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. Society for Consumer Psychology (SCP) Conference, Dallas, TX, Vereinigte Staaten/USA, 15.02.-18.02. | (Details) | ||
| 2016 | Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10. | (Details) | |
| Kamleitner, Bernadette, Mitchell, V.W. 2016. Selling out your friends. Symposium on Digital Consumption, Cass Business School, London, Großbritannien, 21.10.-21.10. | (Details) | ||
| Kamleitner, Bernadette, Süssenbach, Sophie, Thürridl, Carina, Ruzeviciute, Ruta. 2016. This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior. The Association for Consumer Research Conference (ACR) 2016, Berlin, Deutschland, 27.10.-30.10. | (Details) | ||
| 2015 | Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. Psychological ownership as a precursor to sunk cost effects.. North American Conference of the Association for Consumer Research (ACR), New Orleans, Vereinigte Staaten/USA, 01.10-04.10. | (Details) | |
| Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Saving MY environment - The influence of knowledge on psychological ownership. North American Conference of the Association for Consumer Research (ACR), New Orleans, Vereinigte Staaten/USA, 01.10-04.10. | (Details) | ||
| Thürridl, Carina, Kamleitner, Bernadette. 2015. Empowered: The Psychological Effect of Empowerment Messages on Consumers Behavioral Intentions in Crowdfunding. Association of Consumer Research, New Orleans, LA, Vereinigte Staaten/USA, 01.10.-04.10. | (Details) | ||
| 2014 | Ruzeviciute, Ruta, Kamleitner, Bernadette. 2014. Attractiveness of monetary and non-monetary rewards in loyalty programs: What works better? AMA Winter Conference, Orlando (FL), United States/USA, 21.02-23.02. | (Details) | |
| 2013 | Süssenbach, Sophie, Kamleitner, Bernadette, Szu-Han, Chen. 2013. A closer look on meaning transfer: the importance of product association. European Marketing Academy, Istanbul, Türkei, 04.06.-07.06.. | (Details) | |
| Ruzeviciute, Ruta, Kamleitner, Bernadette. 2013. Monetary versus non-monetary rewards in loyalty programs: Perceived attractiveness under different involvement context. 42nd EMAC Conference, Istanbul, Türkei, 04.06-07.06. | (Details) | ||
| 2010 | Kamleitner, Bernadette, Jyote, A. K. 2010. Product placed versus product interacted: Does it matter?. EACR 2010, London, Großbritannien, 30.06-03.07. | (Details) | |
| 2009 | Kamleitner, Bernadette, Rabinovich, A. 2009. Mine versus Our: Does it matter?. ACR 2009, Pittsburgh, Vereinigte Staaten/USA, 22.10-25.10. | (Details) | |
| 2008 | Feuchtl, S., Kamleitner, Bernadette. 2008. Mental ownership as important imagery content. ACR 2008, San Francisco (CA), Vereinigte Staaten/USA, 23.10-26.10.. | (Details) | |
| 2007 | Kamleitner, Bernadette, Hölzl, E., Kirchler, E. 2007. The impact of cost-benefit-associations during the post-decision period: Why thinking of the loan when driving a loan-financed car matters. SPUDM21, Warsaw, Polen, 19.08-23.08. | (Details) | |
| 2005 | Kamleitner, Bernadette. 2005. "Sunk utility": Fearing to lose what one does not even have. Behavioral consequences of elaborating on non-possessions. SPUDM20, Stockholm, Schweden, 22.08-24.08. | (Details) | |
| Kamleitner, Bernadette, Kirchler, E. 2005. Mental accounting structures and their relation to evaluations of personal loans. SJDM 2005, Toronto, Vereinigte Staaten/USA, 11.11-14.11. | (Details) | ||
| 2004 | Kamleitner, Bernadette. 2004. Credit taking and mental accounting. Summer Institute on Bounded Rationality, Max Planck Institute for Human Development, Berlin, Deutschland, 24.08-01.09. | (Details) |
Working/discussion paper, preprint
| 2014 | Kamleitner, Bernadette. 2014. A Metaphorical Synthesis of the Impact of Ownership on Consumer Behavior. Available at SSRN: https://ssrn.com/abstract=2770609. | (Details) | |
| 2010 | Kamleitner, Bernadette, Hornung, B., Kirchler, E. 2010. Over-indebtedness and the interplay of money management and mental accounting: An interview study. | (Details) | |
| 2008 | Kamleitner, Bernadette. 2008. Coupling: The implicit assumption behind sunk cost effect and related phenomena. | (Details) | |
| 2005 | Kamleitner, Bernadette. 2005. "Sunk utility": Fearing to lose what one does not even have. Behavioral consequences of elaborating on non-possessions. | (Details) |
Book or article review
| 2012 | Kamleitner, Bernadette. 2012. Besprechung von Handbook of Developments in Consumer Behaviour, von Victoria Wells, Gordon Foxall (Eds.). Journal of Economic Psychology 33 (6): 1271-1272. | (Details) |
eJournal article
| 2006 | Kamleitner, Bernadette, Capuder, T. 2006. Intrapsychische Prozesse der Kreditnahme. Eine Verknüpfung qualitativer und quantitativer Aspekte [Mental processes of loan usage. A combination of qualitative and quantitative aspects]. PsyDok http://psydok.sulb.uni-saarland.de/volltexte/2006/584/pdf/Intrapsychische_Prozesse_Kamleitner.pdf. | (Details) |
Media report
| 2011 | Kamleitner, Bernadette. 2011. Can you fathom financial words and phrases? . | (Details) |
Dissertation
| 2008 | Kamleitner, Bernadette. 2008. Mental Ownership: An imagery content with consequences for consumer behavior. Dissertation, Department of Marketing Management, Vienna University of Economics and Business. | (Details) | |
| 2006 | Kamleitner, Bernadette. 2006. Mental Accounting Structures for Payment and Consumption: An Analysis in the Context of Consumer Credit. Dissertation, Department of Psychology, University of Vienna. | (Details) |
Magazine/newspaper article
| 2018 | Spicko, Gerlinde, Kamleitner, Bernadette. 2018. Der Einsatz von Possessivpronomen in der Markenkommunikation. Pharm Austria, 01.03.18 | (Details) | |
| 2016 | Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. PharmAustria, 01.05.16 | (Details) | |
| 2006 | Kirchler, E., Kamleitner, Bernadette. 2006. Kaufen in der Konsumgesellschaft [Purchasing in the Consumer Society]. ASB-Informationen, | (Details) |
Unpublished lecture
| 2021 | Kamleitner, Bernadette. 2021. The Big Blur - A new lens on digitalization. Seminar Series, Bangor, 10.03.21 | (Details) | |
| 2019 | Kamleitner, Bernadette. 2019. Verschwimmende Grenzen. Internationales Center Management Meeting (SES), Leogang, 05.06.19 | (Details) | |
| 2018 | Kamleitner, Bernadette. 2018. Digitale Markeninteraktion. MAV-Mitgliedertag, Wien, 04.07.18 | (Details) | |
| 2017 | Kamleitner, Bernadette, Marckhgott, Eva. 2017. Kleider machen Leute. Verpackungen machen Produkte: Multidimensionale Dynamiken der Verpackungswahrnehmung. REGAL Fach-Forum Verpackung | Logistik | Entsorgung, Wien, 14.11.17 | (Details) | |
| Kamleitner, Bernadette. 2017. Grenzenlosigkeit im Informationszeitalter? Community Medien Institut für Weiterbildung, Forschung und Beratung (COMMIT), Vienna, 12.10.17 | (Details) | ||
| Kamleitner, Bernadette. 2017. The demise of boundaries: Brands in an age of transformations. European Association of Branded Good Manufacturers, Vienna, 06.10.17 | (Details) | ||
| Kamleitner, Bernadette, Marckhgott, Eva, Prock, Viktoria, Leitgeb, Daniela. 2017. Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen. MAV Generalversammlung, Wien, 02.10.17 | (Details) | ||
| Kamleitner, Bernadette. 2017. Datenschutz im Wandel - Was erwartet Unternehmen und VerbraucherInnen? Fachtagungen „konsumentenpolitik im gespräch" Bundesministerium für Soziales, Arbeit und Konsumentenschutz, 12.06.17 | (Details) | ||
| Kamleitner, Bernadette. 2017. Psychological Ownership. 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" Berlin, 23.03. | (Details) | ||
| Kamleitner, Bernadette. 2017. Possess(ed): the forces of ownership in a (digital) society. Research Seminar Series, Department für Management, Wirtschaftsuniversität Wien, 17.01. | (Details) | ||
| 2016 | Kamleitner, Bernadette. 2016. Besitzend und Besessen: Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objektgrenzen. Netzwerk Verbraucherforschung, Federal Ministry of Justice and Consumer Protection, Berlin, 27.10. | (Details) | |
| Mitchell, Vincent-Wayne, Kamleitner, Bernadette. 2016. Third party data and ownership: selling others? Brownbag Talk at Cass Business School, London, UK, 22.09. | (Details) | ||
| Kamleitner, Bernadette. 2016. Practical Applications of Psychological Ownership Theory in Marketing. Marketing expert guest lectures at the Mount, Mount Saint Mary College, NY, 20.04. | (Details) | ||
| Kamleitner, Bernadette. 2016. The happy road to loyalty: How (incidental) consumption affect forges brand-ties. Research Seminar Series, Queensland University of Technology, Brisbane, 17.03. | (Details) | ||
| Kamleitner, Bernadette. 2016. Power of Our. Virginia Polytechnic Institute and State University, Blacksburg (VA), 11.03. | (Details) | ||
| 2015 | Büscher, W. and Kamleitner, Bernadette and Musger, G. and Sutter, G. 2015. Sicherung des fairen Wettbewerbs im digitalen Zeitalter. Tagung "Wettbewerb und digitale Wirtschaft", bmwfw (Bundesministerium für Wissenschaft, Forschung und Wirtschaft), Vienna, 10.12. | (Details) | |
| Kamleitner, Bernadette. 2015. Sicherung des fairen Wettbewerbs im digitalen Zeitalter. Wettbewerb und digitale Wirtschaft, Bundesministerium für Wissenschaft, Forschung und Wirtschaft, 10.12. | (Details) | ||
| Kamleitner, Bernadette. 2015. Konsumkompetenzen und Konsummotivationen: Ideale und Realitäten. Vernetzungssymposium: Konsum neu denken, Arbeiterkammer Wien, 21.09. | (Details) | ||
| Kamleitner, Bernadette. 2015. Retirement as a Destination. Cost-Benefit Associations Pave the Way for Retirement Investment. University of Gothenburg, Gothenburg, Sweden, 04.06. | (Details) | ||
| Kamleitner, Bernadette. 2015. Psychologischer Besitz und Konsumentenverhalten. 45. Jahrestagung der Kommission Marketing, Vienna, 29.01. | (Details) | ||
| 2014 | Kamleitner, Bernadette. 2014. Die Macht gedanklicher Brücken: Kosten und Nutzen richtig spüren. 3. Fachtagung der Schuldnerhilfe OÖ, Linz, 18.11. | (Details) | |
| Kamleitner, Bernadette. 2014. That's mine. Consumer behavior under the spell of (psychological) ownership. WHU (Otto Beisheim School of Management), Vallendar, Germany, 09.09. | (Details) | ||
| Huber, M., Kamleitner, Bernadette. 2014. Der Kunde im Zentrum der Anlageberatung - Innovation trifft Wissenschaft. BIT 2014, Stegersbach, Austria, 09.05. | (Details) | ||
| Kamleitner, Bernadette. 2014. Wo Nutzen ist, da müssen auch Kosten sein? (Keynote Speaker). 8. Karl-Vodrazka-Kolloquium, Johannes Kepler Universität, Linz, Österreich, 31.03. | (Details) | ||
| 2013 | Kamleitner, Bernadette. 2013. Zukunftsfantasien und finanzielle Entscheidungen. Fachgruppentagung der oö. Finanzdienstleister, Leonding, Österreich, 11.11. | (Details) | |
| Kamleitner, Bernadette. 2013. Zukunftsfantasien und finanzielle Entscheidungen. Preisverleihung VKB-Wissenschaftspreis der VKB-Genossenschaftsstiftung Dr. Pfeifauf, Linz, Austria, 27.03. | (Details) | ||
| Kamleitner, Bernadette. 2013. Die Macht von Kosten-Nutzen-Assoziationen im Kontext der Pensionsvorsorge. Privatissimum, Lehrstuhl für Marketing, Universität Wien, Vienna, Austria, 27.02. | (Details) | ||
| 2012 | Kamleitner, Bernadette. 2012. Sunk cost: It's about what comes to mind. University of Ghent, Ghent, Belgien, 10.05. | (Details) |
Miscellaneous
| 2020 | Hartl, Barbara, Kamleitner, Bernadette. 2020. Exclusion through taking – The downsides of sharing. EMAC 2020 conference - JCR/IJRM Author development workshop. | (Details) | |
| 2018 | Mitchell, Vincent, Kamleitner, Bernadette. 2018. We don’t own data like we own a car – which is why we find data harder to protect. The Conversation Trust, 20.06. | (Details) | |
| 2016 | Kamleitner, Bernadette, Holub, Sandra, Koller, Monika. 2016. Der Aufbruch konzeptioneller Grenzen. Wer ist der Konsument und was will er? Wirtschaftspolitische Blätter, 01.04. | (Details) | |
| 2006 | Hofmann, Eva, Kirchler, Erich, Kamleitner, Bernadette. 2006. L'euro tra aspettative e processi di adattamento. [The Euro: The aspects and processes of the adaptation.]. Psicologia Sociale, 1(2), 255-283. | (Details) |
Projects
- 2017
- Foodsharing (2017-2018) (Details)
- Identity and Consumption (2017-2022) (Details)
- 2016
- Data, Privacy and Perception of Ownership (2016-2018) (Details)
- Packaging (2016-2021) (Details)
- The influence of quality on the usage and effectiveness of promotional merchandise (2016-2017) (Details)
- Online brand presence and perception (2016-2016) (Details)
- 2015
- Sensory Marketing (2015-2019) (Details)
- What a Feeling? Brands - Emotions - Loyalty (2015-2015) (Details)
- 2014
- Effects of loss agent on risk perception and behavior (2014-2014) (Details)
- Simulation of various marketing strategies for sustainable energy products through the application of cognitive multi-agent systems (2014-2015) (Details)
- Anthropological considerations in multimodal traffic systems (2014-2015) (Details)
- Nachhaltiges Konsumentenverhalten und psychologisches Besitzgefühl (Details)
- S-ChameleonSTORE (2014-2014) (Details)
- Upcycling and Sustainable Consumption (2014-2020) (Details)
- Acceptance of SMS-Marketing (2014-2015) (Details)
- 2013
- Meta-Marke (2013-2013) (Details)
- Assessing the validity of an investor risk typology (2013-2014) (Details)
- 2012
- Besitzgefühle: Ursachen, Auswirkungen und Phänomene (2012-2030) (Details)
- Psychological Ownership: Antecedents, Consequences and Phenomena (2012-2030) (Details)
- Consequences and antecedens of psychological ownership (2012-2025) (Details)
- Meaning Transfer and Endorsement (Details)
- Attributes of objects and psychological ownership (Details)
- 2011
- The value of personal information (2011-2011) (Details)
- 2010
- issues in consumer protection (Details)
- 2009
- What is considered ethical in a pension fund? (2009-2010) (Details)
- Cost-benefit-associations: A potential driver of Sunk Cost Effects (2009-2011) (Details)
- 2005
- Mental Accounting, Consumer Credit (2005-2007) (Details)