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Christina Uhl

Christina Uhl MSc (WU)
Telephone:
+43 1 31336 4490
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About me:
Christina is a doctoral candidate and research associate at the Institute for Interactive Marketing & Social Media (IMSM), Vienna University of Economics and Business (WU). She holds a Master of Science in Economics with majors in Mathematics and already gathered four years of academic work experience as a Teaching and eLearning Assistant at the Institute for Quantitative Economics, Vienna University of Economics and Business (WU). In November 2015 she then decided to make a career change and joined the Institute for Interactive Marketing & Social Media, where her research now focuses on display ad viewability and effectiveness. **Research Interests** Display Ad Viewability and Effectiveness **Short Bio** 2015 – present Teaching and Research Associate at the Institute for Interactive Marketing & Social Media, Vienna University of Economics and Business 2015 Teaching and Research Associate at the Institute for Quantitative Economics, Vienna University of Economics and Business 2012 – 2015 MSc in Economics (Mathematics Major), Vienna University of Economics and Business 2011 – 2015 Teaching and eLearning-Assistant at the Institute for Quantitative Economics, Vienna University of Economics and Business 2006 – 2012 BSc in Economics and Socio-Economics, Vienna University of Economics and Business
Contact information and photo taken from and editable at WU Directory.

CV

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Publications

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2018 Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 31st EMAC Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. EMAC 2018, Glasgow, Großbritannien, 14.06-16.06. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. Marketing Science 2018, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. Theory and Practice in Marketing (TPM), Los Angeles, Vereinigte Staaten/USA, 16.05-18.05. (Details)
2017 Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. Marketing Science 2017, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. EMAC 2017, Groningen, Niederlande, 23.05-26.05. (Details)
2016 Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 38th INFORMS Marketing Science Conference, Shanghai, China, 16.06.-18.06. (Details)
  Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 45th Conference of the European Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)

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