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Verena Gruber

PD Dr.rer.soc.oec. Verena Gruber
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Contact information and photo taken from and editable at WU Directory.

CV

No curriculum entries found.

Researcher Identifier

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Awards and Honors

2014
Best Reviewer Award (Academy of International Business)
Research Award for top journal publication (WU Vienna)
WER-Preis - Award for Research in Business, Ethics and Religion for Doctoral Thesis (Federation of Austrian Industries)
2013
Research Award for top journal publication (WU Vienna)
Scientific Research Award for doctoral thesis (Department for Environmental Protection, City of Vienna)
2012
Dr. Maria Schaumayer Award for Doctoral Thesis
WU Vienna Research Project Fellowship
2011
Research Award for top journal publication (WU Vienna)
2010
WU Vienna Research Project Fellowship

Classifications

    No classifications found.

Expertise

    No expertises found.

Activities

Membership in scientific association
  since 2014 Association for Consumer Research (ACR)
  since 2012 Society for Consumer Psychology (SCP)
  since 2012 American Psychological Association (APA)
  since 2012 Academy of International Business (AIB)
  since 2011 International Association for Research in Economic Psychology (IAREP)
  since 2010 European Marketing Academy (EMAC)
  since 2010 Academy of Marketing Science (AMS)
Reviewer for a scientific journal
  since 2014 Socio-Economic Review
  since 2014 Journal of Product & Brand Management
  since 2014 Journal of International Marketing
  since 2014 International Marketing Review
  since 2013 Journal of Macromarketing
  since 2012 Journal of Business Research
  since 2012 Journal of Business Ethics
Reviewer for an international conference
  since 2012 Academy of International Business (AIB)
  since 2011 American Marketing Association (AMA)
  since 2011 Academy of Marketing Science (AMS)
  since 2010 European Marketing Academy (EMAC)

Publications

Journal article

2015 Gruber, Verena, Kaliauer, Magdalena, Schlegelmilch, Bodo B. 2015. Improving the Effectiveness and Credibility of Corporate Social-Responsibility Messaging: An Austrian Model Identifies Influential CSR Content and Communication Channels. Journal of Advertising Research, , 1-15. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2015. MNEs' Regional Headquarters and their CSR Agenda in the African Context. International Marketing Review, 32 (5), 576-602. (Details)
2014 Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick, Gruber, Verena. 2014. Consumers' Perceptions of Corporate Social Responsibility - Scale Development and Validation. Journal of Business Ethics, 124 (1), 101-115. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B. 2014. How Techniques of Neutralization Legitimize Norm-and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics, 121 (1), 29-45. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J. 2014. Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information. Psychology & Marketing, 31 (6), 440-450. (Details)
2013 Gruber, Verena, Schlegelmilch, Bodo B. 2013. Integration and Exchange: How Executive MBA Students Envision Ethics Education. Journal of Marketing Education, 35 (2), 95-106. (Details)
2011 Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Journal of Business Ethics 104 (4): 449-460. open access (Details)

Chapter in edited volume

2012 Franch, Josep, Gruber, Verena, Hawkins, Matthew. 2012. Migration and Minorities in Europe. In: Diversity in European Marketing, Hrsg. T. Rudolph, B.B. Schlegelmilch, J. Franch, A. Bauer, J.N. Meise, 15-55. Wiesbaden: Springer. (Details)

Contribution to conference proceedings

2014 Gruber, Verena, Holweg, Christina, Teller, Christoph. 2014. Foodwaste in grocery stores. An untapped CSR potential in the retail and wholesale sector. CERR (Colloquium on European Research in Retailing. In Conference proceedings - CERR 2014, Hrsg. University of Bremen, 87-90. Bremen: University of Bremen Press. (Details)
2013 Gruber, Verena, McGoldrick, Peter, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Social and Environmental Dimensions of COO Image. In Proceedings of the 42nd Annual Conference, Hrsg. EMAC, June 4-7. Istanbul: (Details)
2011 Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. In Proceedings of the 40th European marketing Academy, Hrsg. European Marketing Academy, May 24-May 27. Ljubljana: (Details)

Paper presented at an academic conference or symposium

2015 Gruber, Verena, Holweg, Christina, Teller, Christoph. 2015. An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale Sector. 2015 Academy of Marketing Science World Marketing Congress, Bari, Italien, 14.07-18.07.. (Details)
2014 Gruber, Verena, Schlegelmilch, Bodo B.. 2014. Investor Assocations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making. Academy of Marketing Science - World Marketing Congress, Lima, Peru, 05.08.-08.08. (Details)
  Gruber, Verena, Traxler, Nicole, Schlegelmilch, Bodo B.. 2014. An Investigation of CSR Practices in Bottom-of-the-Pyramid Markets, Stakeholders' Perceptions and their Potential for Development and Innovation. 6th International Conference on Corporate Sustainability and Responsibility, Berlin, Deutschland, 08.10.-09.10. (Details)
  Schlegelmilch, Bodo B., Gruber, Verena, Srisuphaolarn, P., Kamal, K.K., Nachum, L., Mishra, S.K.. 2014. Assuming Corporate Responsibilities in Emerging Markets: Challenges and Prospects (Panel Discussion). Academy of International Business, Vancouver, Kanada, 24.06.-26.06. (Details)
  Gruber, Verena, Holweg, Christina, Teller, Christoph. 2014. Foodwaste in grocery stores. An untapped CSR potential in the retail and wholesale sector. CERR (Colloquium on European Research in Retailing, Bremen, Deutschland, 25.9.-27.9.. (Details)
  Gruber, Verena. 2014. In the mood for doing good? How affective states and benefit types influence consumers' decision making with regards to sustainable products. ACR North American Conference, Baltimore, Vereinigte Staaten/USA, 23.10-26.10. (Details)
2013 McGoldrick, Peter, Gruber, Verena, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Ethical Aspects of International Product Sourcing. Academy of Marketing Science Annual Conference, Monterey, Vereinigte Staaten/USA, 15.05.-18.05.. (Details)
  Gruber, Verena, McGoldrick, Peter, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Social and Environmental Dimensions of CoO Image. EMAC Annual Conference, Istanbul, Türkei, 04.06.-07.06.. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B.. 2013. Sustainable or Conventional? Exploring the Fit of Sustainability Attributes. Academy of Marketing Science World Marketing Congress, Melbourne, Australien, 17.07.-20.07.. (Details)
  Schlegelmilch, Bodo B., McGoldrick, P., Gruber, Verena, Newholm, T.. 2013. Integrating Social and Environmental Aspects into the Country-of-Origin (coO) Construct: Why a Reconceptualizaton of CoO is Necessary.. Academy of International Business, Istanbul, Türkei, 03.07-06.07.. (Details)
2012 Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. An Examination of Consumers' Inference Formation About Product Sustainability. IAREP, Wroclaw, Polen, 5.09.-08.09. (Details)
  Gruber, Verena. 2012. The Ocean in the Landlocked Country - A Yin Yang Perspective on the Austrian National Culture. Yin Yang: A New Perspective on Culture, Stockholm, Schweden, 07.06-11.06. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B.. 2012. An examination of consumers' inferences about product sustainability. 37th Annual Macromarketing Conference, Berlin, Deutschland, 13.06-16.06. (Details)
  Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. Consumers' Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information. Academy of Marketing Science Annual Conference, New Orleans, Vereinigte Staaten/USA, 15.05-19.05. (Details)
  Schlegelmilch, Bodo B., Gruber, Verena. 2012. Sustainability: A Global Consumer Concern or a Luxury for Developed Nations?. Academy of International Business Annual Meeting, Washington, DC, Vereinigte Staaten/USA, 30.06.-03.07. (Details)
  Schlegelmilch, Bodo B., Devinney, T.M., M.R., Czinkota, C.N., Leonidou, Gruber, Verena, Katsikeas, C.S., Zeriti, A. . 2012. A Global View on Sustainability and CSR: Panel Discussion. AIB Annual meeting, Washington, Vereinigte Staaten/USA, 30.06.-03.07.2012. (Details)
2011 Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. Why do you not care about CSR? A qualitative study exploring the limited role of CSR in consumption decisions. AMS World Marketing Congress, Reims, Frankreich, 19.7.-23.7.. (Details)
  Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. EMAC, Ljubljana, Slowenien, 24.5. - 27.5.. (Details)
  Gruber, Verena, Öberseder, Magdalena. 2011. The Challenge of International CSR Communication - Solving the Credibility Dilemma. Academic Conference on Social Responsiblity, Tacoma, Washington, Vereinigte Staaten/USA, 14.07.-15.07.. (Details)
  Gruber, Verena. 2011. The Impact of Social Attributes on Brand Equity. AMS Doctoral Consortium, Reims, Frankreich, 19.07.-21.07.. (Details)

Poster presented at an academic conference or symposium

2013 Gruber, Verena, Schlegelmilch, Bodo B., Penz, Elfriede. 2013. Disentangling Consumers' Preference Functions for Sustainable Products. Society for Consumer Psychology Summer Conference, Honolulu, Vereinigte Staaten/USA, 31.07.-04.08.. (Details)

Projects

  • No projects found.