Classification: 5532: Applied psychology

Publications

Journal article

Forthcoming Ashby, N. and Jekel, M. and Dickert, Stephan and Glöckner, A. Forthcoming. Finding the right fit: A comparison of cognitive process assumptions underlying popular drift-diffusion models. Journal of Experimental Psychology. Learning, Memory, and Cognition (Details)
2018 Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew , Kolah, Ardi. 2018. Customers could be the weak link in consumer data management systems. Journal of Data Protection & Privacy. 2 (2), 171-176. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew, Kolah, Ardi. 2018. Your Customers May Be the Weakest Link in Your Data Privacy Defenses. MIT Sloan Management Review. open access (Details)
2017 Spicko, Gerlinde, Kamleitner, Bernadette. 2017. Der Einsatz von Possessivpronomen in der Markenkommunikation. Transfer. Werbeforschung & Praxis 63 (3), 25-32. (Details)
  Mitchell, Vincent-Wayne , Süssenbach, Sophie, Kamleitner, Bernadette. 2017. Giving Away the Data of Others: an Exploration of an Ownership Ambiguity Framework. Latin American Advances in Consumer Research. 4 140-141. (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2017. Multidisciplinary Perspectives on Ownership. A Special Issue of „Perspektiven“. Transfer. Werbeforschung & Praxis 63 (3), 33-36. (Details)
  Süssenbach, Sophie. 2017. Ownership for the Environment. Transfer. Werbeforschung & Praxis 3, (Details)
  Pernt, Julia, Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. The effect of scented packaging on product attractiveness. Transfer. Werbeforschung & Praxis 63 (3), 49-52. (Details)
2016 Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. Transfer. Werbeforschung & Praxis 62 (3), 20-35. (Details)
  Bjalkebring, Par and Västfjäll, Daniel and Dickert, Stephan and Slovic, Paul. 2016. Greater emotional gain from giving in older adults: Age-related positivity bias in charitable giving. Frontiers in Psychology 7 (846), 1-8. open access (Details)
  Kleber, Janet and Florack, Arnd and Chladek, Anja. 2016. How to present donations: The moderating role of numeracy in cause-related marketing. Journal of Consumer Marketing 33 (3): S. 153-161. (Details)
  Garaus, Christian and Furtmüller, Gerhard and Güttel, Wolfgang. 2016. The hidden power of small rewards: The effects of insufficient external rewards on autonomous motivation to learn. Academy of Management Learning & Education 15 (1): S. 45-59. (Details)
2015 Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2015. Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation. Advances in Consumer Research 43, 805-805. (Details)
  Haumann, Till, Güntürkün, Baris Pascal, Schons, Laura-Marie, Wieseke, Jan. 2015. Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity. Journal of Marketing 79 (6), 17-33. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. I Own What I Control - the Influence of Object Size on Psychological Ownership. Advances in Consumer Research 43, 700-701. (Details)
  Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. Psychological Ownership As a Precursor to Sunk Cost Effects. Advances in Consumer Research 43, 784-784. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Saving “My” Environment – the Influence of Knowledge on Psychological Ownership. Advances in Consumer Research 43, 808-808. (Details)
2012 Güntürkün, Baris Pascal and Haumann, Till and Koch, Holger and Lukasczyk, Alfred. 2012. Ein monetärer Ansatz zur ganzheitlichen Erfassung des Employer Brandings. PERSONALquarterly (früher: Personal: Zeitschrift für Human Ressource Management) 64 (4): S. 40-45. (Details)
  Güntürkün, Baris Pascal, Lukasczyk, Alfred, Koch, Holger. 2012. Wieviel eine Marke Wert ist. Personalmagazin, 9 (10), 44-45. open access (Details)
2011 Dickert, Stephan, Kleber, Janet, Peters, Ellen, Slovic, Paul. 2011. Numeric ability as a precursor to pro-social behavior: The impact of numeracy and presentation format on the cognitive mechanisms underlying donations. Judgment and Decision Making 6 638-650. (Details)
  Kamleitner, Bernadette, Jyote, Abul Khair. 2011. Product Placed Versus Product Interacted: Does It Matter? European Advances in Consumer Research 9, 593-593. (Details)
2010 Kamleitner, Bernadette, Rabinovich, Anna. 2010. Mine Versus Ours: Does It Matter? Advances in Consumer Research 37, 828-829. (Details)
2009 Kamleitner, Bernadette, Hoelzl, Erik, Kirchler, Erich. 2009. Cost-Benefit Associations and Their Influence on Loan Experience. Advances in Consumer Research 36, 607-608. (Details)
  Kamleitner, Bernadette, Dhami, Mandeep K., Mandel, David R. 2009. Gambling For a Discount: Preferring Discount Per Item to Discount Per Purchase? Advances in Consumer Research 36, 566-567. (Details)
  Kamleitner, Bernadette, Feuchtl, Silvia. 2009. Mental Ownership As Important Imagery Content . Advances in Consumer Research 36, 995-995. (Details)

Chapter in edited volume

2018 Kamleitner, Bernadette. 2018. Blurring Boundaries and the Erosion of Ownership. In: Chancen und Grenzen der Nachhaltigkeitstransformation, Hrsg. Luks, F. 109-130. Wiesbaden: Springer. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2018. Can consumers experience ownership for their personal data? From issues of scope and invisibility to agents handling our digital blueprints. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 91-118. Cham (CH): Springer. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2018. Psychological ownership as a facilitator of sustainable behaviors. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 227-238. Cham (CH): Springer. (Details)
2017 Kamleitner, Bernadette. 2017. Besitzend und Besessen - Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objekt-Grenzen. In: Entgrenzungen des Konsums - Dokumentation der Jahreskonferenz des Netzwerks Verbraucherforschung, Hrsg. Peter Kenning & Jörn Lamla, 109-124. Wiesbaden: Springer. open access (Details)
  Kamleitner, Bernadette, Mengay, Till, Kirchler, Erich. 2017. Financial decisions in the household. In: Handbook of Behavioral Economics and Smart Decision-Making. Rational Decision-Making within the Bounds of Reason, Hrsg. Morris Altman, 349-365. Cheltenham: Edward Elgar. open access (Details)
2015 Güntürkün, Baris Pascal, Haumann, Till, Lukasczyk, Alfred. 2015. How to Evaluate Employer Brands: A Monetary Approach. In: Human Resource Management Practices – Assessing Added Value, Hrsg. Andresen, Maike und Christian Nowak , S. 53-67. Heidelberg: Springer. (Details)

Contribution to conference proceedings

2018 Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal, Wieseke, Jan. 2018. A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 103-104. Glasgow: None. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 100-102. Glasgow: None. (Details)
2017 Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie, Wieseke, Jan. 2017. Customers’ Motive Attributions in Coproduction Contexts. In ANZMAC 2017 Marketing for Impact, Conference Proceedings, Hrsg. Australian & New Zealand Marketing Academy, 38-38. Melbourne, Australia: None. (Details)
2016 Haumann, Till and Güntürkün, Baris Pascal and Mikolon, Sven and Wieseke, Jan. 2016. How Marketing Strategies Shape Customers’ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. I-15-I-16. Las Vegas, NV: American Marketing Association. (Details)
  Güntürkün, Baris Pascal and Haumann, Till and Schons, Laura-Marie and Wieseke, Jan. 2016. Investigating the Dynamic Effects of Customers’ Attributions of Co-Production Motives for Customer’s Satisfaction over Time. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. K-43-K-44. Las Vegas, NV: American Marketing Association. (Details)
2014 Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura-Marie, Wieseke, Jan. 2014. Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. In AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25, Hrsg. Gary Hunter, Tom Steenburgh, S. N-2-N-4. Orlando, Florida, USA: American Marketing Association. (Details)

Paper presented at an academic conference or symposium

2019 Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2019. The Issue of Interdependent Privacy. A 3R Framework. Thought Leaders’ conference on Privacy in Marketing, Florenz, Italien, 06.06.-08.06. (Details)
2018 Kamleitner, Bernadette. 2018. A digital world – a world without (moral) borders and (respect for) possessions? Research Seminar Series Digital Transformation and Value Creation, Universität zu Köln, Köln, Deutschland, 05.07. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette, de Sousa Castro Regis, Renato. 2018. Knowing, Owning, Caring – the Effect of Psychological Ownership on Pro-Environmental Behavior. EACR Conference, Ghent University, Belgien, 21.06.-23.06. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? Business & Society Seminar 2018, Mannheim, Deutschland, 20.06.-22.06. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? European Marketing Academy (EMAC) Annual Conference 2018, Glasgow, Großbritannien, 29.05.-01.06. (Details)
2017 Kamleitner, Bernadette. 2017. Consumer Research with Conceptual and Substantive Impact. SCP-JACS Collaborative Conference, Japan Association of Consumer Research, Tokio, Japan, 18.05.-19.05. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie, Wieseke, Jan. 2017. Customers’ Motive Attributions in Coproduction Contexts. ANZMAC 2017, Melbourne, Australien, 04.12.-06.12. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie. 2017. Getting the ‘Right’ CSR Insurance – When do CSR Activities Buffer or Bolster the adverse Impact of Corporate Scandals on Marketing Outcomes? CSR COMMUNICATION CONFERENCE 2017, Wien, Österreich, 21.09.-23.09. (Details)
  Mitchel, Vince, Kamleitner, Bernadette, Süssenbach, Sophie. 2017. Giving Away the Data of Others: An Exploration of an Ownership Ambiguity Network. ACR Latin America Conference, Cali, Kolumbien, 06.06-08.06. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura, Wieseke, Jan. 2017. How Customers' Attributions of Coproduction Motives shape Marketing Outcomes over time. 3rd Annual Organizational Frontlines Research Symposium, Orlando, FL, Deutschland, 15.02.-17.02. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2017. The Lure of a Product's Origin: How Upcycling Attracts Consumers. ACR 2017 North American Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Dickert, Stephan, Süssenbach, Sophie. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Kamleitner, Bernadette. 2017. Under the spell of marks. The key role of assessments. 2017 AMS Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05.-26.05. (Details)
  Kleber, Janet, Florack, Arnd, Peters, Ellen. 2017. What determines consumers’ price decisions? The influence of numeracy on the perception and elaboration of quantity information on product packages. International Convention of Psychological Science, Wien, Österreich, 23.03-25.03. (Details)
2016 Kleber, Janet, Dickert, Stephan, Rubaltelli, Enrico. 2016. Ankereffekte bei prosozialen Entscheidungen. Österreichische Gesellschaft für Psychologie, Innsbruck, Österreich, 31.03-02.04. (Details)
  Ruzeviciute, Ruta and Kamleitner, Bernadette and Biswas, Dipayan. 2016. Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation. AMS Annual Conference, Lake Buena Vista, FL, Vereinigte Staaten/USA, 18.05.-21.05. (Details)
  Thürridl, Carina and Kamleitner, Bernadette and Dickert, Stephan and Ruzeviciute, Ruta and Süssenbach, Sophie. 2016. Happy, possessive and loyal: From consumption affect to brand loyalty. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Mende, Gina and Schons, Laura and Güntürkün, Baris Pascal and Wieseke, Jan and Schmitz, Christian. 2016. Joining Virtual Brand Communities - Does every Honeymoon have its' hangover? 10th International Conference of the Corporate Identity / Associations Research Group, Henley Business School, University of Reading, Großbritannien, 02.09.-04.09. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfundin. 4th Crowdinvesting Symposium “Financial Decision Making and the Internet” , München, Deutschland, 04.11.2016-04.11.2016. (Details)
  Dickert, Stephan, Rubaltelli, Enrico, Kamleitner, Bernadette, Västfjäll , Daniel , Slovic, Paul. 2016. Scope (In)sensitivity in valuations of lives and consumer goods. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura-Marie, Wieseke, Jan. 2016. The Dynamic Effects of Customers' Attributions of Co-Production Motives for Customers' Satisfaction over Time. AMA Winter Marketing Educators' Conference 2016: What happens in Marketing, stays Digital, Las Vegas, Nevada, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Kamleitner, Bernadette and Süssenbach, Sophie and Thürridl, Carina and Ruzeviciute, Ruta. 2016. The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Wakonig, Julia, Kamleitner, Bernadette. 2016. The influence of self-quantification on individuals’ power perceptions. International Conference on Consumer Research (ICCR), Bonn, Deutschland, 26.09-27.09. (Details)
2015 Bitterl, Rosalia, Schreier, Martin. 2015. When Consumers Become Backers: The Psychological Consequences of Participating in Crowdfunding. 13th Open and User Innovation Society Meeting , Lisbon, Portugal, 13.07.-15.07. (Details)
2014 Güntürkün, Baris Pascal and Haumann, Till and Wieseke, Jan and Schons, Laura-Marie. 2014. Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity. Winter Marketing Educators' Conference 2014, Orlando, FL, Vereinigte Staaten/USA, 21.02.-23.02. (Details)
2012 Kamleitner, Bernadette. 2012. The sunk cost effect revisited: It¿s about what comes to mind. University of Lancaster, Lancaster, Großbritannien, 21.03.-21.03. (Details)
  Kamleitner, Bernadette. 2012. When sunk costs matter most: The influence of cognitive associations on the sunk cost effect. DR@W (Decision Research at Warwick) forum, Warwick, Großbritannien, 26.01.-26.01. (Details)
2011 Kamleitner, Bernadette. 2011. Investing with the future in mind. Workshop on "Expectations and Forecasting in Consumer Behavior, Cologne, Deutschland, 26.09.-28.09. (Details)
2010 Kamleitner, Bernadette. 2010. Cost-benefit associations and their influence on consumer behaviour. Vienna University of Economics and Business Administration, Vienna, Österreich, 05.09.-05.09. (Details)
  Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. London Judgment and Decision Making Group, London, Großbritannien, 05.05.-05.05. (Details)
2009 Kamleitner, Bernadette. 2009. CBAs in individual judgment and decision making: fiction or reality? Evidence on the case of consumer loans. Imperial College London, London, Großbritannien, 10.03.-10.03. (Details)
2008 Kamleitner, Bernadette. 2008. As if it were mine: Evidence on the importance of mental ownership. . Seminar series, University of Exeter, Exeter, Großbritannien, 17.04.-17.04. (Details)
2007 Kamleitner, Bernadette. 2007. Cost-benefit-associations and their impact on consumer behavior. Bocconi University, Milan, Italien, 21.02.-21.02. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A construct deserving of a closer inspection. University of Muenster, Muenster, Deutschland, 13.08.-13.08. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. University of Swansea, Swansea, Großbritannien, 29.08.-29.08. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. HEC Paris, Paris, Frankreich, 02.07.-02.07. (Details)

Poster presented at an academic conference or symposium

2016 Kamleitner, Bernadette, Mitchell, V.W. 2016. Selling out your friends. Symposium on Digital Consumption, Cass Business School, London, Großbritannien, 21.10.-21.10. (Details)
  Kamleitner, Bernadette, Süssenbach, Sophie, Thürridl, Carina, Ruzeviciute, Ruta. 2016. This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior. The Association for Consumer Research Conference (ACR) 2016, Berlin, Deutschland, 27.10.-30.10. (Details)

Working/discussion paper, preprint

2014 Kamleitner, Bernadette. 2014. A Metaphorical Synthesis of the Impact of Ownership on Consumer Behavior. Available at SSRN: https://ssrn.com/abstract=2770609. (Details)

eBook/chapter in eBook

2017 Froschauer, Ulrike, Lueger, Manfred. 2017. Artefaktanalyse in der psychologischen Forschung. Handbuch Qualitative Forschung in der Psychologie. Mey Günter, Mruck Katja. Wiesbaden: Springer. https://doi.org/10.1007/978-3-658-18387-5_54-1 (Details)

Magazine/newspaper article

2016 Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. PharmAustria, 01.05. (Details)

Unpublished lecture

2019 Kamleitner, Bernadette. 2019. Verschwimmende Grenzen. Internationales Center Management Meeting (SES), Leogang, 05.06.19 (Details)
2018 Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? Marketing Research Colloquium (University of Hamburg), Hamburg, 10.09.18 (Details)
  Kamleitner, Bernadette. 2018. Digitale Markeninteraktion. MAV-Mitgliedertag, Wien, 04.07.18 (Details)
2017 Kamleitner, Bernadette. 2017. Grenzenlosigkeit im Informationszeitalter? Community Medien Institut für Weiterbildung, Forschung und Beratung (COMMIT), Vienna, 12.10.17 (Details)
  Kamleitner, Bernadette. 2017. The demise of boundaries: Brands in an age of transformations. European Association of Branded Good Manufacturers, Vienna, 06.10.17 (Details)
  Kamleitner, Bernadette. Forthcoming. Datenschutz im Wandel - Was erwartet Unternehmen und VerbraucherInnen? . Bundesministerium für Soziales, Arbeit und Konsumentenschutz, 12.06. (Details)
  Kamleitner, Bernadette. 2017. Psychological Ownership. 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" Berlin, 23.03. (Details)
  Kamleitner, Bernadette. 2017. Possess(ed): the forces of ownership in a (digital) society. Research Seminar Series, Department für Management, Wirtschaftsuniversität Wien, 17.01. (Details)
2016 Kamleitner, Bernadette. 2016. Besitzend und Besessen: Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objektgrenzen. Netzwerk Verbraucherforschung, Federal Ministry of Justice and Consumer Protection, Berlin, 27.10. (Details)
  Mitchell, Vincent-Wayne, Kamleitner, Bernadette. 2016. Third party data and ownership: selling others? Brownbag Talk at Cass Business School, London, UK, 22.09. (Details)
  Kamleitner, Bernadette. 2016. Practical Applications of Psychological Ownership Theory in Marketing. Marketing expert guest lectures at the Mount, Mount Saint Mary College, NY, 20.04. (Details)
  Güntürkün, Baris Pascal. 2016. Der Kunde als Koproduzent - Neue Einblicke in die Kundenwahrnehmung und Strategien zur erfolgreichen Gestaltung von Koproduktionsprozessen. Praxisdialog, WU Wien, 16.03. (Details)
  Kamleitner, Bernadette. 2016. Power of Our. Virginia Polytechnic Institute and State University, Blacksburg (VA), 11.03. (Details)
2015 Büscher, W. and Kamleitner, Bernadette and Musger, G. and Sutter, G. 2015. Sicherung des fairen Wettbewerbs im digitalen Zeitalter. Tagung "Wettbewerb und digitale Wirtschaft", bmwfw (Bundesministerium für Wissenschaft, Forschung und Wirtschaft), Vienna, 10.12. (Details)
  Kamleitner, Bernadette. 2015. Psychologischer Besitz und Konsumentenverhalten. 45. Jahrestagung der Kommission Marketing, Vienna, 29.01. (Details)
2014 Kamleitner, Bernadette. 2014. That's mine. Consumer behavior under the spell of (psychological) ownership. WHU (Otto Beisheim School of Management), Vallendar, Germany, 09.09. (Details)
2013 Kamleitner, Bernadette. 2013. Zukunftsfantasien und finanzielle Entscheidungen. Preisverleihung VKB-Wissenschaftspreis der VKB-Genossenschaftsstiftung Dr. Pfeifauf, Linz, Austria, 27.03. (Details)
  Kamleitner, Bernadette. 2013. Die Macht von Kosten-Nutzen-Assoziationen im Kontext der Pensionsvorsorge. Privatissimum, Lehrstuhl für Marketing, Universität Wien, Vienna, Austria, 27.02. (Details)
2012 Kamleitner, Bernadette. 2012. Sunk cost: It's about what comes to mind. University of Ghent, Ghent, Belgien, 10.05. (Details)
2011 Güntürkün, Baris Pascal. 2011. Brand Communities: Nutzenpotentiale und Gefahren. SymanO’11: Online-Forschung im Marketing, Duale Hochschule Baden-Württemberg, Mannheim, 14.09. (Details)

Miscellaneous

2018 Mitchell, Vincent, Kamleitner, Bernadette. 2018. We don’t own data like we own a car – which is why we find data harder to protect. The Conversation Trust, 20.06. (Details)
2016 Kamleitner, Bernadette, Holub, Sandra, Koller, Monika. 2016. Der Aufbruch konzeptioneller Grenzen. Wer ist der Konsument und was will er? Wirtschaftspolitische Blätter, 01.04. (Details)

Projects

  • No projects found.
  • Bitterl, Rosalia (Details)
  • Dickert, Stephan (Former researcher)
  • Güntürkün, Baris Pascal (Details)
  • Kamleitner, Bernadette (Details)
  • Kleber, Janet (Former researcher)
  • Süssenbach, Sophie (Former researcher)