Classification: 5338: Science of advertising

Publications

Book (monograph)

2017 Weitzl, Wolfgang. 2017. Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale. Wiesbaden: Springer Gabler. (Details)

Journal article

2020 Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Süssenbach, Sophie, Dickert, Stephan. 2020. From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands. Journal of Business Research. 107 89-103. (Details)
2019 Spicko, Gerlinde. 2019. 60 Jahre Felix Austria. Transfer. Werbeforschung & Praxis. 65 (3), 40-43. (Details)
  Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2019. A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing. 83 (6), 76-92. open access (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2019. Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions. Journal of Business Research. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2019. Rise and fall of complainants’ desires: The role of pre-failure brand commitment and online service recovery satisfaction. Computers in Human Behavior. 97 116-129. (Details)
  Weitzl, Wolfgang. 2019. Webcare’s effect on constructive and vindictive complainants. Journal of Product & Brand Management. 28 (3), 330-347. open access (Details)
  Schultz, Christian, Einwiller, Sabine, Seiffert-Brockmann, Jens, Weitzl, Wolfgang. 2019. When reputation influences trust in nonprofit organizations. The role of value attachment as moderator. Corporate Reputation Review. - (-), 1-12. (Details)
  Kamleitner, Bernadette, Mitchell, Vince. 2019. Your Data Is My Data: A Framework for Addressing Interdependent Privacy Infringements. Journal of Public Policy and Marketing JPP&M. 38 (4), 433-450. open access (Details)
2018 Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2018. An empirical study on how webcare mitigates complainants' failure attributions and negative word-of-mouth. Computers in Human Behavior. 89 316-327. (Details)
  Spicko, Gerlinde. 2018. Blickpunkt Marke - Achten Sie auf die Marke? Transfer. Werbeforschung & Praxis. 64 (3), 46-47. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew , Kolah, Ardi. 2018. Customers could be the weak link in consumer data management systems. Journal of Data Protection & Privacy. 2 (2), 171-176. (Details)
  Spicko, Gerlinde, Thumser, Günter. 2018. Die Macht der Marke. Ernährung - Nutrition. 42 (03/04), 24-27. (Details)
  Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Henriks, Magdalena. 2018. Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions. Journal of Communication Management, 22 (1), 67-78. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew, Kolah, Ardi. 2018. Your Customers May Be the Weakest Link in Your Data Privacy Defenses. MIT Sloan Management Review. open access (Details)
2017 Spicko, Gerlinde, Kamleitner, Bernadette. 2017. Der Einsatz von Possessivpronomen in der Markenkommunikation. Transfer. Werbeforschung & Praxis 63 (3), 25-32. (Details)
  Mitchell, Vincent-Wayne , Süssenbach, Sophie, Kamleitner, Bernadette. 2017. Giving Away the Data of Others: an Exploration of an Ownership Ambiguity Framework. Latin American Advances in Consumer Research. 4 140-141. (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2017. Multidisciplinary Perspectives on Ownership. A Special Issue of „Perspektiven“. Transfer. Werbeforschung & Praxis 63 (3), 33-36. (Details)
  Süssenbach, Sophie. 2017. Ownership for the Environment. Transfer. Werbeforschung & Praxis 3, (Details)
  Pernt, Julia, Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. The effect of scented packaging on product attractiveness. Transfer. Werbeforschung & Praxis 63 (3), 49-52. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2017. The effects of marketer- and advocate-initiated service recovery responses on silent bystanders. Journal of Business Research 80, 164-175. (Details)
2016 Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. Transfer. Werbeforschung & Praxis 62 (3), 20-35. (Details)
  Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. Advances in Consumer Research 44, 0-0. (Details)
2015 Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2015. Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation. Advances in Consumer Research 43, 805-805. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. I Own What I Control - the Influence of Object Size on Psychological Ownership. Advances in Consumer Research 43, 700-701. (Details)
  Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. Psychological Ownership As a Precursor to Sunk Cost Effects. Advances in Consumer Research 43, 784-784. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Saving “My” Environment – the Influence of Knowledge on Psychological Ownership. Advances in Consumer Research 43, 808-808. (Details)
2014 Spicko, Gerlinde. 2014. Eine Zeitreise: 60. Jahrgang "transfer - Werbeforschung und Praxis" Transfer. Werbeforschung & Praxis (3), 8-13. (Details)
2012 Köllen, Thomas. 2012. European Disintegration: Tendencies of Renationalization within the European Union and its Impact on the Common Labor Market and EU Consumer Markets. The International Journal of Diversity in Organisations, Communities and Nations 11 (5): 117-138. open access (Details)
2011 Kamleitner, Bernadette, Jyote, Abul Khair. 2011. Product Placed Versus Product Interacted: Does It Matter? European Advances in Consumer Research 9, 593-593. (Details)
2010 Kamleitner, Bernadette, Rabinovich, Anna. 2010. Mine Versus Ours: Does It Matter? Advances in Consumer Research 37, 828-829. (Details)
2009 Kamleitner, Bernadette, Hoelzl, Erik, Kirchler, Erich. 2009. Cost-Benefit Associations and Their Influence on Loan Experience. Advances in Consumer Research 36, 607-608. (Details)
  Kamleitner, Bernadette, Dhami, Mandeep K., Mandel, David R. 2009. Gambling For a Discount: Preferring Discount Per Item to Discount Per Purchase? Advances in Consumer Research 36, 566-567. (Details)
  Kamleitner, Bernadette, Feuchtl, Silvia. 2009. Mental Ownership As Important Imagery Content . Advances in Consumer Research 36, 995-995. (Details)

Chapter in edited volume

2019 Hutzinger, Clemens, Weitzl, Wolfgang. 2019. Service Failures as Triggers of Superior Brand Evaluations? In: Reputation and Image Recovery for the Tourism Industry, Hrsg. Judith Mair, Gabby Walters, 1-2. Oxford, UK: Goodfellow Publishing. (Details)
2018 Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2018. Can consumers experience ownership for their personal data? From issues of scope and invisibility to agents handling our digital blueprints. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 91-118. Cham (CH): Springer. (Details)
  Weitzl, Wolfgang. 2018. Creating consumer-based brand equity with social media content marketing. In: Handbook of research on entrepreneurship and marketing for global reach in the digital economy, Hrsg. L. Carvalho, 0-0. Hershey, PA: IGI Global. (Details)
  Kamleitner, Bernadette, Marckhgott, Eva, Kirchler, Erich. 2018. Money Management in Households. In: The Cambridge Handbook of Psychology and Economic Behavior, Hrsg. Alan Lewis, 260-284. Cambridge: Cambridge University Press. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2018. Psychological ownership as a facilitator of sustainable behaviors. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 227-238. Cham (CH): Springer. (Details)
2017 Weitzl, Wolfgang, Hutzinger, Clemens. 2017. An Unexpected Journey: The Influence of Social Media on Consumer Decision Making. In: Contemporary Issues in Social Media Marketing, Hrsg. B. Rishi, S. Bandyopadhyay, 149-161. New York, NY: Routledge. (Details)
  Kamleitner, Bernadette. 2017. Besitzend und Besessen - Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objekt-Grenzen. In: Entgrenzungen des Konsums - Dokumentation der Jahreskonferenz des Netzwerks Verbraucherforschung, Hrsg. Peter Kenning & Jörn Lamla, 109-124. Wiesbaden: Springer. open access (Details)
  Kamleitner, Bernadette, Mengay, Till, Kirchler, Erich. 2017. Financial decisions in the household. In: Handbook of Behavioral Economics and Smart Decision-Making. Rational Decision-Making within the Bounds of Reason, Hrsg. Morris Altman, 349-365. Cheltenham: Edward Elgar. open access (Details)
  Havlicek, Carina, Marckhgott, Eva. 2017. Nothing beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads. In: EAA Advances in Advertising Research Series (Vol. VIII), Hrsg. Vesna Zabkar, Martin Eisend, 213-225. Wiesbaden: Springer Gabler. (Details)

Contribution to conference proceedings

2019 Weitzl, Wolfgang, Einwiller, Sabine, Hutzinger, Clemens. 2019. How can firms stop negative word-of-mouth? A typology of online complainants. In Proceedings of the 2019 AMS World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Edinburgh, UK: Springer. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. The dark side of customer-brand relationships: Revenge following customer satisfaction. In Proceedings of the 2019 EMAC Annual Conference, Hrsg. European Marketing Academy, 0-0. Hamburg: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. The Evolution of Online Complainants’ Desires. In Proceedings of the 2019 AMA Winter Academic Conference, Hrsg. American Marketing Association, 10-11. Austin, TX: None. (Details)
2018 Weitzl, Wolfgang, Einwiller, Sabine. 2018. Intervening failure attribution perceptions and NWOM with online service recovery actions. In Proceedings of the 2018 AMS World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Porto, Portugal: Springer. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations. In Proceedings of the 2018 EMAC Annual Conference, Hrsg. European Marketing Academy, 0-0. Glasgow, UK: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Susceptibility to social influence: Its effects on online service recovery bystanders. In Proceedings of the 2018 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 119-120. Tokyo: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Güntürkün, Baris Pascal, Einwiller, Sabine. 2018. When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. In Proceedings of the 10th SERVSIG conference, Hrsg. AMA SERVSIG, 511-515. Paris: None. (Details)
2017 Weitzl, Wolfgang, Einwiller, Sabine. 2017. The Role and Determinants of Consumer Webcare Receptiveness and Its Impact on Service Recovery Outcomes. In Proceedings of the 2017 AMS World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Christchurch, NZ: Springer. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. When Online Service Recovery Actions Backfire. In Proceedings of the 2017 AMA Winter Conference, Hrsg. American Marketing Association, 1-1. Orlando, FL: - (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. Investigating online complainants’ reactions to (un-)desired webcare responses. In Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation: Current and Future Trends, Developments and Challenges. Hrsg. Melewar, T.C.; Foroudi, Pantea; Jin, Zhongqi; Papasolomo, Ioanna; Melanthiou, Yioula, 99-100. Middlesex University, London: None. (Details)
2016 Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Wagner, Udo, Einwiller, Sabine. 2016. "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. In Proceedings of the 2016 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 0-0. Hong Kong, China: - (Details)
  Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Hutzinger, Clemens. 2016. "We're sorry!" Effects of Online Complaint Handling on Observers' Attitudes. In Proceedings of the 2016 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 0-0. Hong Kong, China: None. (Details)
  Weitzl, Wolfgang, Beldad, Ardion, Einwiller, Sabine, Zniva, Robert. 2016. Creating Brand Performance with Social Media. In Proceedings of the 2016 AMS 19th World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Paris, France: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Wolfsteiner, Elisabeth. 2016. The influence of corporate webcare and brand advocates on online complaint observers. In Proceedings of the 2016 EMAC Regional Conference, Hrsg. European Marketing Academy, 0- 0. Sarajevo: None. (Details)
2009 Pezenka, Ilona, Leitenbauer, Markus, Walter, Karin. 2009. Measuring the affective pre-visit image of European cities using a nonverbal scale. In Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education, Hrsg. College of Hospitality & Tourism Management, Jinwen University of Science & Technology, CD-CD. Taipei, Taiwan: -. (Details)

Paper presented at an academic conference or symposium

2019 Einwiller, Sabine, Weitzl, Wolfgang, Stürmer, Lina, Laufer, Dan. 2019. Consumers’ Perceptions and Reactions to Content Marketing. ANZMAC Annual Conference, Wellington, Neuseeland, 02.12.-04.12. (Details)
  Einwiller, Sabine, Weitzl, Wolfgang, Seiffert-Brockmann, Jens. 2019. Effectiveness of Native Advertisement Content. 24th International Conference on Corporate and Marketing Communications, Tel Aviv, Israel, 29.04.-30.04. (Details)
  Seiffert-Brockmann, Jens, Weitzl, Wolfgang. 2019. Gamification: Employee Engagement Through Joy. EUPRERA 2019, Zagreb, Kroatien, 26.09.-28.09. (Details)
  Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Neureiter, Ariadne. 2019. Gamifying Public Relations: A new pathway towards stakeholder engagement. 69th Annual International Communication Association (ICA) Conference, Washington, DC, Vereinigte Staaten/USA, 24.05.-28.05. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. How can firms stop negative word-of-mouth? A typology of online complainants. 2019 AMS World Marketing Congress (AMSWMC22), Edinburgh, Großbritannien, 9.7.-12.-7. (Details)
  Einwiller, Sabine, Weitzl, Wolfgang, Stürmer, Lina. 2019. Perceptions of content marketing – An exploratory study. Conference of the German Communication Association (DGPuK) Advertising Communication Division and Media Education Division, Vienna, Österreich, 27.11.-29.11. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. The dark side of customer-brand relationships: Revenge following customer satisfaction. 48th EMAC Annual Conference, Hamburg, Deutschland, 28.05.-31.05. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine, Grohs, Reinhard. 2019. The Evolution of Online Complainants’ Desires. 2019 AMA Winter Academic Conference, Austin, TX, Vereinigte Staaten/USA, 22.02.-24.02. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2019. The Issue of Interdependent Privacy. A 3R Framework. Thought Leaders’ conference on Privacy in Marketing, Florenz, Italien, 06.06.-08.06. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine, Seiffert-Brockmann, Jens. 2019. „(Un-)Verantwortliche Werbung? Reaktion von RezipientInnen auf Sponsorship-Disclosures und Native Advertising Inhalte. Kommunikationswissenschaftliche Tage, Wien, Österreich, 25.4.-27.4. (Details)
2018 Kamleitner, Bernadette. 2018. A digital world – a world without (moral) borders and (respect for) possessions? Research Seminar Series Digital Transformation and Value Creation, Universität zu Köln, Köln, Deutschland, 05.07. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2018. How (un-)committed customers cope with (non-)economic service failures and online recovery attempts. Symposium for Language in Webcare - Interdisciplinary Perspectives, Ghent, Belgien, 22.11.-23.11. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2018. Intervening failure attribution perceptions and NWOM with online service recovery actions. Academy of Marketing Science World Marketing Congress (AMSWMC21), Porto, Portugal, 27.06.-29.06. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette, de Sousa Castro Regis, Renato. 2018. Knowing, Owning, Caring – the Effect of Psychological Ownership on Pro-Environmental Behavior. EACR Conference, Ghent University, Belgien, 21.06.-23.06. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations. EMAC 2018 Annual Conference, Glasgow, Großbritannien, 29.05.-01.06. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Susceptibility to social influence: Its effects on online service recovery bystanders. Global Marketing Conference (GMC), Tokyo, Japan, 26.7.-29.7. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. The aftermath of bad brand experiences: How webcare affects (un-)committed complainants' coping strategies. 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Calabria, Italien, 03.09.-04.09. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine, Seiffert-Brockmann, Jens. 2018. When can sponsorship disclosures lead consumers to resist covert persuasion online? 2018 ICA Annual Conference, Prague, Tschechische Republik, 24.05.-28.05. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Güntürkün, Baris Pascal, Einwiller, Sabine. 2018. When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. SERVSIG 2018, Paris, Frankreich, 14.06.-16.06. (Details)
2017 Weitzl, Wolfgang, Einwiller, Sabine. 2017. A Cross-Country Analysis of Consumer Online Badmouthing. 2017 ICA Annual Conference, San Diego, CA, Vereinigte Staaten/USA, 25.05.-29.05. (Details)
  Holub, Sandra. 2017. Changing Urban Transportation Culture. 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, Österreich, 29.03.-31.03. (Details)
  Kamleitner, Bernadette. 2017. Consumer Research with Conceptual and Substantive Impact. SCP-JACS Collaborative Conference, Japan Association of Consumer Research, Tokio, Japan, 18.05.-19.05. (Details)
  Seiffert-Brockmann, Jens, Weitzl, Wolfgang. 2017. CSR and trust: A longitudinal analysis of CSR communication in the German press. BledCom, Bled, Slowenien, 30.06.-01.07. (Details)
  Einwiller, Sabine, Weitzl, Wolfgang, Seiffert-Brockmann, Jens. 2017. Die Wirkung von Disclaimern und Persuasion Knowledge auf die Rezeption von Native Advertising. Jahrestagung der DGPuK, Wien, Österreich, 23.11.-25.11. (Details)
  Mitchel, Vince, Kamleitner, Bernadette, Süssenbach, Sophie. 2017. Giving Away the Data of Others: An Exploration of an Ownership Ambiguity Network. ACR Latin America Conference, Cali, Kolumbien, 06.06-08.06. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. Investigating the outcomes of (un-)desired online service recovery actions. 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), London, Großbritannien, 07.09.-08.09. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells. International Conference on Corporate and Marketing Communications (CMC2017), Saragossa, Spanien, 04.05.-05.05. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2017. Silent Persuaders: Can Promotional Merchandise Incidentally Affect Reactions to a Brand? Society for Consumer Psychology Conference (SCP), San Francisco, Vereinigte Staaten/USA, 16.02.-18.02. (Details)
  Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2017. The Lure of a Product's Origin: How Upcycling Attracts Consumers. ACR 2017 North American Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Dickert, Stephan, Süssenbach, Sophie. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. Forthcoming. The Role and Determinants of Consumer Webcare Receptiveness and Its Impact on Service Recovery Outcomes. 2017 AMS World Marketing Congress, Christchurch, Neuseeland, 27.06.-01.07. (Details)
  Kamleitner, Bernadette. 2017. Under the spell of marks. The key role of assessments. 2017 AMS Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05.-26.05. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. When Online Service Recovery Actions Backfire. 2017 Winter AMA Conference, Orlando, FL, Vereinigte Staaten/USA, 17.02.-19.02. (Details)
2016 Ruzeviciute, Ruta and Kamleitner, Bernadette and Biswas, Dipayan. 2016. Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation. AMS Annual Conference, Lake Buena Vista, FL, Vereinigte Staaten/USA, 18.05.-21.05. (Details)
  Thürridl, Carina and Kamleitner, Bernadette and Dickert, Stephan and Ruzeviciute, Ruta and Süssenbach, Sophie. 2016. Happy, possessive and loyal: From consumption affect to brand loyalty. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Havlicek, Carina Daniela, Marckhgott, Eva, Glatz, Daniela. 2016. Nothing Beats Quality? How Consumer Testing Signs Are Influencing the Evaluation of Print Ads. International Conference on Research in Advertising (ICORIA), Ljubljiana, Slowenien, 01.07-02.07. (Details)
  Dickert, Stephan, Rubaltelli, Enrico, Kamleitner, Bernadette, Västfjäll , Daniel , Slovic, Paul. 2016. Scope (In)sensitivity in valuations of lives and consumer goods. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Felzmann, Lena. 2016. Stakeholder Engagement Through Gamification: Effects Of User Motivation On Psychological And Behavioral Stakeholder Reactions . EUPRERA 18th Annual Congress, Amsterdam, Groningen, Niederlande, 29.09.-01.10. (Details)
  Kamleitner, Bernadette and Süssenbach, Sophie and Thürridl, Carina and Ruzeviciute, Ruta. 2016. The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Wakonig, Julia, Kamleitner, Bernadette. 2016. The influence of self-quantification on individuals’ power perceptions. International Conference on Consumer Research (ICCR), Bonn, Deutschland, 26.09-27.09. (Details)
  Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. 2016 Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
2012 Kamleitner, Bernadette. 2012. The sunk cost effect revisited: It¿s about what comes to mind. University of Lancaster, Lancaster, Großbritannien, 21.03.-21.03. (Details)
  Kamleitner, Bernadette. 2012. When sunk costs matter most: The influence of cognitive associations on the sunk cost effect. DR@W (Decision Research at Warwick) forum, Warwick, Großbritannien, 26.01.-26.01. (Details)
2011 Secka, Marion, Havlicek, Carina Daniela. 2011. Ideal CSR Communication by Using Advertising Evaluation Tools. http://www.icoria.org/conference2011/, Berlin, Deutschland, 23.06.-25.06.. (Details)
  Kamleitner, Bernadette. 2011. Investing with the future in mind. Workshop on "Expectations and Forecasting in Consumer Behavior, Cologne, Deutschland, 26.09.-28.09. (Details)
2010 Secka, Marion. 2010. Doctoral Colloquium: CSR and communication - How to communicate CSR more effectively?. CSR and Global Governance, Zagreb, Kroatien, 16.06.-18.06.2010. (Details)
  Kamleitner, Bernadette. 2010. Cost-benefit associations and their influence on consumer behaviour. Vienna University of Economics and Business Administration, Vienna, Österreich, 05.09.-05.09. (Details)
  Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. London Judgment and Decision Making Group, London, Großbritannien, 05.05.-05.05. (Details)
2009 Pezenka, Ilona, Leitenbauer, Markus, Walter, Karin. 2009. Measuring the affective pre-visit image of European cities using a nonverbal scale. International Conference on the Development Trends of Tourism and Hospitality Industry & Education, Taipei, Taiwan, 25.09-26.09. (Details)
  Kamleitner, Bernadette. 2009. CBAs in individual judgment and decision making: fiction or reality? Evidence on the case of consumer loans. Imperial College London, London, Großbritannien, 10.03.-10.03. (Details)
2008 Kamleitner, Bernadette. 2008. As if it were mine: Evidence on the importance of mental ownership. . Seminar series, University of Exeter, Exeter, Großbritannien, 17.04.-17.04. (Details)
2007 Kamleitner, Bernadette. 2007. Cost-benefit-associations and their impact on consumer behavior. Bocconi University, Milan, Italien, 21.02.-21.02. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A construct deserving of a closer inspection. University of Muenster, Muenster, Deutschland, 13.08.-13.08. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. University of Swansea, Swansea, Großbritannien, 29.08.-29.08. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. HEC Paris, Paris, Frankreich, 02.07.-02.07. (Details)
2006 Lick, Erhard. 2006. "Discursive Construction of Different Identities in Bilingual Canada: Advertising as a Means of Reproducing Identity". Southern Association of Canadian Studies. 2nd Biennial Meeting, Atlanta, Vereinigte Staaten/USA, 05.10.-07.10.2006. (Details)

Poster presented at an academic conference or symposium

2018 Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)
2016 Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10. (Details)
  Kamleitner, Bernadette, Mitchell, V.W. 2016. Selling out your friends. Symposium on Digital Consumption, Cass Business School, London, Großbritannien, 21.10.-21.10. (Details)
  Kamleitner, Bernadette, Süssenbach, Sophie, Thürridl, Carina, Ruzeviciute, Ruta. 2016. This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior. The Association for Consumer Research Conference (ACR) 2016, Berlin, Deutschland, 27.10.-30.10. (Details)
2009 Hofer, Natalie, Schweiger, Günter. 2009. Eye Movement Patterns on Innovative and Non-Innovative Yellow Pages Advertisements. Annual Winter Conference of the Society for Consumer Psychology 2009, San Diego, Vereinigte Staaten/USA, 12.02.-14.02.. (Details)
2008 Hofer, Natalie, Schweiger, Günter. 2008. Eye movement patterns on Innovative and Non-Innovative Yellow Pages Advertisements. Conference on Neuroeconomics 2008, Kopenhagen, Dänemark, 15.05.-16.05.. (Details)

Working/discussion paper, preprint

2018 Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Altering complainants' desires with webcare. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2018. Investigating webcare effectiveness across complainants. (Details)
2014 Kamleitner, Bernadette. 2014. A Metaphorical Synthesis of the Impact of Ownership on Consumer Behavior. Available at SSRN: https://ssrn.com/abstract=2770609. (Details)

Book or article review

2018 Marckhgott, Eva. 2018. Besprechung von Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung, von Hermann Simon, Martin Fassnacht. Transfer. Werbeforschung & Praxis, 64 (1), 65-65. (Details)
2016 Einwiller, Sabine, Weitzl, Wolfgang. 2016. Book review. Besprechung von Business essentials for strategic communicators, von M. W. Ragas & R. Culp. Corporate Communications 21 (3), 409-413. (Details)
  Holub, Sandra. 2016. Besprechung von Brand Experience. An Jedem Touchpoint auf jeden Punkt begeistern. von BAETZGEN, Andreas (Hrsg.). Transfer. Werbeforschung & Praxis 3/16, 62-62. (Details)
  Marckhgott, Eva. 2016. Besprechung von Verpackung ist Verführung, von Helene Karmasin. Transfer. Werbeforschung & Praxis 62 (1), 54-54. (Details)

Magazine/newspaper article

2016 Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. PharmAustria, 01.05. (Details)
  Weitzl, Wolfgang. 2016. Falsches Retargeting: Wenn Produkte Kunden stalken. Regal, 01.05. (Details)
2013 Spicko, Gerlinde, Resch, Doris. 2013. Stereotypische Darstellung der Frau in der Printwerbung. Pharm Austria, 01.07.13 (Details)

Unpublished lecture

2019 Kamleitner, Bernadette. 2019. Verschwimmende Grenzen. Internationales Center Management Meeting (SES), Leogang, 05.06.19 (Details)
2018 Kamleitner, Bernadette. 2018. Digitale Markeninteraktion. MAV-Mitgliedertag, Wien, 04.07.18 (Details)
  Marckhgott, Eva. 2018. Dress to Impress - Multidimensionale Dynamiken der Verpackungswahrnehmung. Packaging Innovation Day, Oberwaltersdorf, 15.03.18 (Details)
2017 Kamleitner, Bernadette, Marckhgott, Eva. 2017. Kleider machen Leute. Verpackungen machen Produkte: Multidimensionale Dynamiken der Verpackungswahrnehmung. REGAL Fach-Forum Verpackung | Logistik | Entsorgung, Wien, 14.11.17 (Details)
  Kamleitner, Bernadette. 2017. Grenzenlosigkeit im Informationszeitalter? Community Medien Institut für Weiterbildung, Forschung und Beratung (COMMIT), Vienna, 12.10.17 (Details)
  Kamleitner, Bernadette. 2017. The demise of boundaries: Brands in an age of transformations. European Association of Branded Good Manufacturers, Vienna, 06.10.17 (Details)
  Kamleitner, Bernadette, Marckhgott, Eva, Prock, Viktoria, Leitgeb, Daniela. 2017. Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen. MAV Generalversammlung, Wien, 02.10.17 (Details)
  Kamleitner, Bernadette. 2017. Datenschutz im Wandel - Was erwartet Unternehmen und VerbraucherInnen? Fachtagungen „konsumentenpolitik im gespräch" Bundesministerium für Soziales, Arbeit und Konsumentenschutz, 12.06.17 (Details)
  Kamleitner, Bernadette. 2017. Psychological Ownership. 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" Berlin, 23.03. (Details)
  Kamleitner, Bernadette. 2017. Possess(ed): the forces of ownership in a (digital) society. Research Seminar Series, Department für Management, Wirtschaftsuniversität Wien, 17.01. (Details)
2016 Kamleitner, Bernadette. 2016. Besitzend und Besessen: Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objektgrenzen. Netzwerk Verbraucherforschung, Federal Ministry of Justice and Consumer Protection, Berlin, 27.10. (Details)
  Mitchell, Vincent-Wayne, Kamleitner, Bernadette. 2016. Third party data and ownership: selling others? Brownbag Talk at Cass Business School, London, UK, 22.09. (Details)
  Kamleitner, Bernadette. 2016. Practical Applications of Psychological Ownership Theory in Marketing. Marketing expert guest lectures at the Mount, Mount Saint Mary College, NY, 20.04. (Details)
  Kamleitner, Bernadette. 2016. Power of Our. Virginia Polytechnic Institute and State University, Blacksburg (VA), 11.03. (Details)
  Holub, Sandra. 2016. Der Konsument von Heute. Die digitale Einkaufsstadt, Villach, 26.02. (Details)
2015 Büscher, W. and Kamleitner, Bernadette and Musger, G. and Sutter, G. 2015. Sicherung des fairen Wettbewerbs im digitalen Zeitalter. Tagung "Wettbewerb und digitale Wirtschaft", bmwfw (Bundesministerium für Wissenschaft, Forschung und Wirtschaft), Vienna, 10.12. (Details)
  Kamleitner, Bernadette. 2015. Psychologischer Besitz und Konsumentenverhalten. 45. Jahrestagung der Kommission Marketing, Vienna, 29.01. (Details)
2014 Kamleitner, Bernadette. 2014. That's mine. Consumer behavior under the spell of (psychological) ownership. WHU (Otto Beisheim School of Management), Vallendar, Germany, 09.09. (Details)
2013 Kamleitner, Bernadette. 2013. Zukunftsfantasien und finanzielle Entscheidungen. Preisverleihung VKB-Wissenschaftspreis der VKB-Genossenschaftsstiftung Dr. Pfeifauf, Linz, Austria, 27.03. (Details)
  Kamleitner, Bernadette. 2013. Die Macht von Kosten-Nutzen-Assoziationen im Kontext der Pensionsvorsorge. Privatissimum, Lehrstuhl für Marketing, Universität Wien, Vienna, Austria, 27.02. (Details)
2012 Kamleitner, Bernadette. 2012. Sunk cost: It's about what comes to mind. University of Ghent, Ghent, Belgien, 10.05. (Details)
2010 Schnedlitz, Peter. 2010. Laudatio Goldene EFFIES 2010. EFFIE Gala 2010, Wien, 19.10. (Details)

Miscellaneous

2018 Mitchell, Vincent, Kamleitner, Bernadette. 2018. We don’t own data like we own a car – which is why we find data harder to protect. The Conversation Trust, 20.06. (Details)
2016 Kamleitner, Bernadette, Holub, Sandra, Koller, Monika. 2016. Der Aufbruch konzeptioneller Grenzen. Wer ist der Konsument und was will er? Wirtschaftspolitische Blätter, 01.04. (Details)

Projects

2005
2. Austrian Travel-Panel (2005-2007) (Details)
PROUF-IT : Product and Utility Finder in Tourism (2005-2006) (Details)
2004
1. Austrian Travel Panel (2004-2005) (Details)
1997
Advertising in the Internet (1997-1998) (Details)
Recommendation for strategic positioning of private brands in Austria (1997-1998) (Details)
  • Havlicek, Carina Daniela (Former researcher)
  • Hein, Marina (Former researcher)
  • Hofer, Natalie (Former researcher)
  • Holub, Sandra (Former researcher)
  • Kalteis, Marion (Former researcher)
  • Kamleitner, Bernadette (Details)
  • Keusch, Florian (Former researcher)
  • Kurz, Helmut (Former researcher)
  • Lick, Erhard (Former researcher)
  • Madas, Robert (Former researcher)
  • Mayerhofer, Wolfgang (Former researcher)
  • Pezenka, Ilona (Former researcher)
  • Scharitzer, Dieter (Details)
  • Spicko, Gerlinde (Details)
  • Süssenbach, Sophie (Former researcher)
  • Weitzl, Wolfgang (Former researcher)