Classification: 5321: Market research

Publications

Book (monograph)

2016 Zniva, Robert. 2016. Ältere Konsumenten in Handel und Marketing. Wiesbaden: Springer. (Details)
1986 Rößl, Dietmar. 1986. Ein Stufenplan zur Marktabgrenzung - Informationsselektion zur effizienten strategischen Marktabgrenzung. Wien: Service-Fachverlag. (Details)

Journal article

2019 Salzberger, Thomas, Koller, Monika. 2019. The direction of the response scale matters – accounting for the unit of measurement. European Journal of Marketing. open access (Details)
2018 Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew , Kolah, Ardi. 2018. Customers could be the weak link in consumer data management systems. Journal of Data Protection & Privacy. 2 (2), 171-176. (Details)
  Penz, Elfriede, Hartl, Barbara, Hofmann, Eva. 2018. Editorial: Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation. Sustainability. 10 3754 open access (Details)
  Fink, Matthias , Koller, Monika, Gartner, Johannes, Floh, Arne, Harms, Rainer. 2018. Effective entrepreneurial marketing on Facebook – A longitudinal study. Journal of Business Research open access (Details)
  Fürst, Elmar Wilhelm M., Herold, David Martin. 2018. Fare Evasion and Ticket Forgery in Public Transport: Insights from Germany, Austria and Switzerland. Societies, 8, (4), 98 open access (Details)
  Penz, Elfriede, Polsa, Pia. 2018. How do companies reduce their carbon footprint and how do they communicate these measures to stakeholders? Journal of Cleaner Production, 195, 1125-1138. (Details)
  Zniva, Robert, Weber, Daniela. 2018. Revising the Conceptualization of Aging in Consumer Behavior. Innovation in Aging. suppl (1), 678-678. (Details)
  Zniva, Robert, Lienbacher, Eva, Weber, Daniela. 2018. Revising the Influence of Aging on the Food Shopping Environment. Innovation in Aging. suppl (1), 329-330. (Details)
  Koller, Monika, Eichinger, Isabel. 2018. The citizen as consumer of urban space. Transfer. Werbeforschung & Praxis, 64, (01), 41-42. (Details)
  Kastner, Margit, Bauer-Krösbacher, Claudia. 2018. The role of green spaces for urban tourism - Lessons from selected European cities. Transfer. Werbeforschung & Praxis, 64 (1), 43-44. (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2018. Urban Research - Multidisciplinary Perspectives. Transfer. Werbeforschung & Praxis, 64, (01), 39-40. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent, Stephen, Andrew, Kolah, Ardi. 2018. Your Customers May Be the Weakest Link in Your Data Privacy Defenses. MIT Sloan Management Review. open access (Details)
2017 Reutterer, Thomas, Hornik, Kurt, March, Nicolas, Gruber, Kathrin. 2017. A Data Mining Framework for Targeted Category Promotions. Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB), 87, (3), 337-358. open access (Details)
  Spicko, Gerlinde, Kamleitner, Bernadette. 2017. Der Einsatz von Possessivpronomen in der Markenkommunikation. Transfer. Werbeforschung & Praxis 63 (3), 25-32. (Details)
  Zins, Andreas. 2017. Editorial. International Journal of Culture, Tourism and Hospitality Research. 11 (1), 4-4. (Details)
  Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. 2017. Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures. Journal of Neuroscience, Psychology, and Economics, 10, (1), 24-41. (Details)
  Penz, Elfriede, Hofmann, Eva, Hartl, Barbara. 2017. Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services. Sustainability 9 (6), 1056 open access (Details)
  Mitchell, Vincent-Wayne , Süssenbach, Sophie, Kamleitner, Bernadette. 2017. Giving Away the Data of Others: an Exploration of an Ownership Ambiguity Framework. Latin American Advances in Consumer Research. 4 140-141. (Details)
  Koller, Monika, Holub, Sandra, Kamleitner, Bernadette. 2017. Multidisciplinary Perspectives on Ownership. A Special Issue of „Perspektiven“. Transfer. Werbeforschung & Praxis 63 (3), 33-36. (Details)
  Floh, Arne, Koller, Monika, Zauner, Alexander, Teller, Christoph. 2017. Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service. Journal of Consumer Behaviour 16 (4), 352-362. (Details)
  Süssenbach, Sophie. 2017. Ownership for the Environment. Transfer. Werbeforschung & Praxis 3, (Details)
  Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2017. Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customer. Journal of Business Research 74, 168-174. (Details)
  Pernt, Julia, Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. The effect of scented packaging on product attractiveness. Transfer. Werbeforschung & Praxis 63 (3), 49-52. (Details)
2016 Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. Transfer. Werbeforschung & Praxis 62 (3), 20-35. (Details)
  Bosshard, Shannon and Bourke, Jesse and Kunaharan, Sajeev and Koller, Monika and Walla, Peter. 2016. Established liked versus disliked brands: brain activity, implicit associations and explicit responses. Cogent Psychology , 1-30. open access (Details)
  Zins, Andreas, Lin, Shasha. 2016. From intended to projected destination image elements: the case of prefectures in China. International Journal of Culture, Tourism and Hospitality Research. 10 (1), 38-52. (Details)
  Lin, Shasha, Zins, Andreas. 2016. Intended destination image positioning at the sub-provincial administration level in China. Asia Pacific Journal of Tourism Research. 21 (11), 1241-1257. (Details)
  Salzberger, Thomas, Sarstedt, Marko, Diamantopoulos, Adamantios. 2016. Measurement in the social sciences: where C-OAR-SE delivers and where it does not. European Journal of Marketing, 50, (11), 1942-1952. (Details)
  Kirchler, Erich, Winter, Laura, Penz, Elfriede. 2016. Methods of Studying Economic Decisions in Private Households. Revista Crítica de Ciências Sociais 111 (dez), 81-108. open access (Details)
  Sarstedt, Marko, Diamantopoulos, Adamantios, Salzberger, Thomas. 2016. Should we use single items? Better not. Journal of Business Research. 69 (8), 3199-3203. (Details)
2015 Newton, Josh, Newton, Fiona, Salzberger, Thomas, Ewing, Mike. 2015. A cross-nationally validated decision-making model of environmental coaction. International Marketing Review. 32 (3/4), 350-365. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2015. Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation. Advances in Consumer Research 43, 805-805. (Details)
  Haumann, Till, Güntürkün, Baris Pascal, Schons, Laura-Marie, Wieseke, Jan. 2015. Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity. Journal of Marketing 79 (6), 17-33. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. I Own What I Control - the Influence of Object Size on Psychological Ownership. Advances in Consumer Research 43, 700-701. (Details)
  Fischer, Michael, Reiner, Karl, Peer, Verena, Zins, Andreas. 2015. Initiativen zur Unterstützung regionaler Kulinarik in Österreich. Überblick mit Fokus auf Genuss Region Österreich. Ländlicher Raum. 2 (1), 1-13. (Details)
  Dickert, Stephan, Kamleitner, Bernadette, Geveze, Erdem, Süssenbach, Sophie. 2015. Psychological Ownership As a Precursor to Sunk Cost Effects. Advances in Consumer Research 43, 784-784. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2015. Saving “My” Environment – the Influence of Knowledge on Psychological Ownership. Advances in Consumer Research 43, 808-808. (Details)
  Salzberger, Thomas. 2015. The validity of polytomous items in the Rasch model - The role of statistical evidence of the threshold order. Psychological Test and Assessment Modeling. 57 (3), 377-395. open access (Details)
  Koller, Monika, Walla, Peter. 2015. Towards Alternative Ways to Measure Attitudes Related to Consumption: Introducing Startle Reflex Modulation. Journal of Agricultural & Food Industrial Organization 13 (1): S. 83-88. (Details)
  Correia, Antonia, Zins, Andreas, Silva, Francisco. 2015. Why do tourists persist in visiting the same destination? Tourism Economics. 8 (2), 121-136. (Details)
2014 Walla, Peter, Koller, Monika, Meier, Julia. 2014. Consumer neuroscience to inform consumers - physiological methods to identify attitude formation related to over - consumption and environmental damage. Frontiers in Human Neuroscience 8 (304): 1-3. (Details)
  Zins, Andreas. 2014. Editorial. International Journal of Culture, Tourism and Hospitality Research. 8 (1), 1-2. (Details)
  Zins, Andreas. 2014. Internal benchmarking for regional tourism organizations: A case example. Tourism Analysis. 19 (4), 413-424. (Details)
2013 Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shipping behaviour. Journal of Marketing Management 29 (5-6): 646-670. (Details)
  Zauner, Alexander, Koller, Monika. 2013. Wert aus Kundensicht: Grundlage für ein systematisches Value Tracking.. transfer - Werbeforschung & Praxis 59 (3): 34-38. (Details)
  Zins, Andreas. 2013. A new era for the journal. International Journal of Culture, Tourism and Hospitality Research. 7 (4), 321-323. (Details)
  Salzberger, Thomas. 2013. Attempting Measurement of Psychological Attributes. Frontiers in Psychology 4 (75): S. 1-4. open access (Details)
  Gnoth, Jürgen, Zins, Andreas. 2013. Developing a Tourism Culture Contact Scale. Journal of Business Research. 66 (6), 738-744. (Details)
  Javor, Andrija and Koller, Monika and Lee, Nick and Chamberlain, Laura and Ransmayr, Gerhard. 2013. Neuromarketing and consumer neuroscience: contributions to neurology. BMC Neurology 13 (13): S. 1-12. open access (Details)
2012 Koller, Monika, Walla, Peter. 2012. Measuring affective information processing in information systems and consumer research - Introducing startle reflex modulation. ICIS Proceedings, Association for Information Systems (AIS) 1-16. (Details)
  Zins, Andreas, Dolnicar, Sara. 2012. Building Tourism Knowledge through Quantitative Analysis – The Legacy of Josef Mazanec. International Journal of Culture, Tourism and Hospitality Research. 6 (4), 291-296. (Details)
  Kastner, Margit, Stangl, Brigitte. 2012. Mapping Segments Accessing User Generated Content and Website Applications in a Joint Space. International Journal of Culture, Tourism and Hospitality Research 6 (4), 389-404. (Details)
2011 Mayr, Thomas, Zins, Andreas. Forthcoming. Correcting for response style effects on service quality measures. Tourism Analysis (Details)
  Gnoth, Jürgen, Zins, Andreas. 2011. Developing a Tourism Culture Contact Scale. Journal of Business Research xx-xx. (Details)
  Mayr, Thomas, Zins, Andreas. Forthcoming. Extensions on the conceptualization of customer perceived value: insights from the airline industry. International Journal of Culture, Tourism and Hospitality Research (Details)
  Kamleitner, Bernadette, Jyote, Abul Khair. 2011. Product Placed Versus Product Interacted: Does It Matter? European Advances in Consumer Research 9, 593-593. (Details)
2010 Wimmer, Harald. 2010. Positionierung von Digitalkameras für den Absatzmarkt Österreich anhand verbaler und nonverbaler Indikatoren. der Markt - Journal für Marketing 49 (2): 95-109. (Details)
  Zins, Andreas. 2010. Mapping beneficial destination images. Journal of Hospitality and Tourism Management 27 (2): 96-107. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2010. Cultural dimensions and the international tourist role scale: validation in Asian destinations. Asia Pacific Journal of Tourism Research. 15 (2), 111-127. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2010. Cultural dimensions and the international tourist role scale: validation in Asian destinations. Asia Pacific Journal of Tourism Research 15 (2): 111-127. (Details)
  Zins, Andreas. 2010. Mapping beneficial destination images. Journal of Hospitality and Tourism Management. 17 (1), 96-107. (Details)
  Kamleitner, Bernadette, Rabinovich, Anna. 2010. Mine Versus Ours: Does It Matter? Advances in Consumer Research 37, 828-829. (Details)
2009 Salzberger, Thomas, Holzmüller, Hartmut, Souchon, Anne. 2009. Advancing the Understanding of Construct Validity and Cross-National Comparability - Illustrated by a Five-Country Study of Corporate Export Information Usage. Advances in International Marketing 20 321-360. (Details)
  Mayr, Thomas, Zins, Andreas. 2009. Acceptance of online vs. traditional travel agencies. Anatolia. 16 (4), 461-470. (Details)
  Kamleitner, Bernadette, Hoelzl, Erik, Kirchler, Erich. 2009. Cost-Benefit Associations and Their Influence on Loan Experience. Advances in Consumer Research 36, 607-608. (Details)
  Kamleitner, Bernadette, Dhami, Mandeep K., Mandel, David R. 2009. Gambling For a Discount: Preferring Discount Per Item to Discount Per Purchase? Advances in Consumer Research 36, 566-567. (Details)
  Kamleitner, Bernadette, Feuchtl, Silvia. 2009. Mental Ownership As Important Imagery Content . Advances in Consumer Research 36, 995-995. (Details)
2008 Zins, Andreas, Loda, Marsha. Forthcoming. Destination Websites for Persuasiveness. International Journal of Culture, Tourism and Hospitality Research (Details)
  Natter, Martin, Mild, Andreas, Wagner, Udo, Taudes, Alfred. 2008. Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool. Marketing Science 27 (4): 585-600. (Details)
2007 Wimmer, Harald, Mayerhofer, Wolfgang. 2007. Kaufentscheidung bei Digitalkameras. transfer - Werbeforschung & Praxis 53 (4): 46-50. (Details)

Chapter in edited volume

2019 Brenner, Gerhard, Koller, Monika, Walla, Peter. 2019. Enhancing the Implicit Association Test: A Four-Step Model to Find Appropriate Stimuli. In: Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation 29, Hrsg. Davis, F., Riedl, R., vom Brocke, J., Léger, P.-M., Randolph, A. 111-118. Switzerland: Springer. (Details)
  Zins, Andreas, Jang, Se You. 2019. Review and assessment of academic tourism and hospitality programmes in China. In: Tourism Education and Asia, Hrsg. Liu, C. and Schänzel, H. 81-105. Singapore: Springer. (Details)
2018 Kamleitner, Bernadette. 2018. Blurring Boundaries and the Erosion of Ownership. In: Chancen und Grenzen der Nachhaltigkeitstransformation, Hrsg. Luks, F. 109-130. Wiesbaden: Springer. (Details)
  Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2018. Can consumers experience ownership for their personal data? From issues of scope and invisibility to agents handling our digital blueprints. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 91-118. Cham (CH): Springer. (Details)
  Kamleitner, Bernadette, Marckhgott, Eva, Kirchler, Erich. 2018. Money Management in Households. In: The Cambridge Handbook of Psychology and Economic Behavior, Hrsg. Alan Lewis, 260-284. Cambridge: Cambridge University Press. (Details)
  Hergesell, Anja, Edwards, Deborah, Zins, Andreas. 2018. Personal Interest: (Ir-)responsible Tourists. In: Collaboration for Sustainable Tourism Development, Hrsg. J. Liburd and D. Edwards , 77-92. Wolvercote: Goodfellow Publishing. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette. 2018. Psychological ownership as a facilitator of sustainable behaviors. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 227-238. Cham (CH): Springer. (Details)
2017 Stöttinger, Barbara, Penz, Elfriede, Cesareo, Ludovica. 2017. Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand. In: Handbook of Research on Counterfeiting and Illicit Trade, Hrsg. Peggy E. Chaudhry, 387-403. Cheltenham, UK: Edward Elgar Publishing. (Details)
  Kamleitner, Bernadette. 2017. Besitzend und Besessen - Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objekt-Grenzen. In: Entgrenzungen des Konsums - Dokumentation der Jahreskonferenz des Netzwerks Verbraucherforschung, Hrsg. Peter Kenning & Jörn Lamla, 109-124. Wiesbaden: Springer. open access (Details)
  Schachermayer-Sporn, Barbara. 2017. Competition in Higher Education. In: Encyclopedia of International Higher Education Systems and Institutions, Hrsg. Pedro Nuno Teixeira, Jung Cheol Shin, 1-6. Dordrecht: Springer International Publishing. (Details)
  Kamleitner, Bernadette, Mengay, Till, Kirchler, Erich. 2017. Financial decisions in the household. In: Handbook of Behavioral Economics and Smart Decision-Making. Rational Decision-Making within the Bounds of Reason, Hrsg. Morris Altman, 349-365. Cheltenham: Edward Elgar. open access (Details)
  Cano, Stefan, Salzberger, Thomas. 2017. Measuring Risk Perception. In: Consumer Perception of Product Risks and Benefits, Hrsg. Emilien, G., Weitkunat, R., & Lüdicke, F. 191-200. Cham: Springer. (Details)
  Havlicek, Carina, Marckhgott, Eva. 2017. Nothing beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads. In: EAA Advances in Advertising Research Series (Vol. VIII), Hrsg. Vesna Zabkar, Martin Eisend, 213-225. Wiesbaden: Springer Gabler. (Details)
  Salzberger, Thomas, Cano, Stefan. 2017. The Perception Risk Instrument (PRI). In: Consumer Perception of Product Risks and Benefits, Hrsg. Emilien, G., Weitkunat, R., & Lüdicke, F. 201-219. Cham: Springer. (Details)
2016 Zins, Andreas. 2016. Austria tourism. In: Encyclopedia of Tourism, Hrsg. Jafari, J. and Xiao, H. 67-70. New York: Springer. (Details)
2015 Walla, Peter, Koller, Monika. 2015. Emotion Is not What You Think It Is: Startle Reflex Modulation (SRM) as a Measure of Affective Processing in NeuroIS. In: Information Systems and Neuroscience, Hrsg. Fred D. Davis, Rene Riedl, Jan vom Brocke, Pierre-Majorique Leger, Adriane B. Randolph, S. 181-186. Gmunden: Springer International Publishing Switzerland. (Details)
  Penz, Elfriede and Hogg, Margaret K. 2015. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. In: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment, Hrsg. Emerald, S. 149-180. Bingley: Emerald Group Publishing Limited. (Details)
2014 Zins, Andreas. 2014. Reflections on Destination Positioning Analyses and Identifying Competitors. In: Advances in Culture, Tourism and Hospitality Research, Vol. 8, Hrsg. Kozak, M. and Woodside, A. , 157-165. Bingley: Emerald Group Publishing. (Details)
2009 Reiger, Horst. 2009. Marktforschung im Fundraising von One World: Sind verlorengegangene SpenderInnen für immer verloren?. In: Fallstudien zum Nonprofit Management, Hrsg. Renate Buber, Michael Meyer, 407-425. Stuttgart: Schäffer Poeschel. (Details)
  Ponocny, Ivo, Bauernfeind, Ulrike, Zins, Andreas, Radinger, R. 2009. Die Dimensionalität der PIRLS-Skalen. In: PIRLS 2006. Die Lesekompetenz am Ende der Volksschule. Österreichischer Expertenbericht, Hrsg. Suchan, B., Wallner-Paschon C. and Schriner, C. , 243-251. Graz: Leykam. (Details)
  Ponocny, Ivo, Bauernfeind, Ulrike, Zins, Andreas, Radinger, R. 2009. Die Dimensionalität der PISA-Skalen. In: PISA 2006. Österreichischer Expertenbericht zum Naturwissenschafts-Schwerpunkt, Hrsg. Schreiner, C. and Schwantner, U. , 412-418. Graz: Leykam. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2009. Emotions and affective states in tourism behavior. In: Handbook of Tourist Behavior: Theory & Practice, Hrsg. M. Kozak and A. Decrop , 195-207. New York: Routledge. (Details)
2008 Kurz, Helmut. 2008. Die Selbstbilder der Deutschen und der Österreicher und ihre gegenseitigen Fremdbilder: Grundlage für das Management der beiden Länder als Marken ("Nation Branding"). In: Impulse für die Markenforschung und Markenführung, Hrsg. Carsten Baumgarth, Gülpinar Kelemci Schneider, Bahar Ceritoglu, 229-247. Wiesbaden: Gabler. (Details)
2007 Wattanasuwan, Kritsadarat, Buber, Renate, Meyer, Michael. 2007. Das narrative Interview und die narrative Analyse. In Qualitative Marktforschung. Konzepte-Methoden-Analysen, Hrsg. Buber, Renate, Holzmüller, Hartmut H., 359-379. Wiesbaden: Gabler. (Details)
  Buber, Renate. 2007. Denke-Laut-Protokolle. In Qualitative Marktforschung, Hrsg. Buber, Renate, Holzmüller, Hartmut H., 555-568. Wiesbaden: Gabler. (Details)
  Buber, Renate, Ruso, Bernhart, Gadner, Johannes. 2007. Mixed-Model-Design. Die Nutzung von Ruhezonen in Einkaufszentren. In Qualitative Marktforschung. Konzepte-Methoden-Analysen, Hrsg. Buber, Renate, Holzmüller, Hartmut H., 883-901. Wiesbaden: Gabler. (Details)
  Holzmüller, Hartmut H., Buber, Renate. 2007. Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik. In Qualitative Marktforschung. Konzepte-Methoden-Analysen., Hrsg. Buber, Renate, Holzmüller, Hartmut H., 3-20. Wiesbaden: Gabler. (Details)
  Aghamanoukjan, Anahid, Buber, Renate, Meyer, Michael. 2007. Qualitative Interviews. In Qualitative Marktforschung. Konzepte-Methoden-Analysen, Hrsg. Buber, Renate, Holzmüller, Hartmut H., 415-435. Wiesbaden: Gabler. (Details)
  Buber, Renate, Gadner, Johannes, Höld, Regina. 2007. Wohnen in Passivhäusern. Der Einsatz des Fokusgruppeninterviews zur Identifikation von Wohlfühlkomponenten. In Qualitative Marktforschung. Konzepte-Methoden-Analysen, Hrsg. Buber, Renate/Holzmüller, Hartmut, H., 823-845. Wiesbaden: Gabler. (Details)
  Knassmüller, Monika and Vettori, Oliver. 2007. Hermeneutische Verfahren. Verstehen als Forschungsansatz. In: Qualitative Marktforschung. Konzepte - Methoden - Analysen, Hrsg. Renate Buber, Hartmut H. Holzmüller, S. 299-317. Wiesbaden: Gabler. (Details)
  Sporn, Barbara. 2007. Informationstechnologie und NPOs. In: Handbuch der Nonprofit Organisation (4. Auflage), Hrsg. Christoph Badelt, Michael Meyer, Ruth Simsa, 362-375. Stuttgart: Schäffer Poeschel. (Details)
  Sporn, Barbara. 2007. University Adaptation and Gender Equality: A Case Study of the Vienna University of Economics and Business Administration. In: Women, Universities, and Change: Gender Equality in the European Union and the United States, Hrsg. Mary Ann Danowitz Sagaria, 73-89. Oxford: Palgrave Macmillan. (Details)
2006 Buber, Renate. 2006. Methodenpluralismus in der Konsumentenforschung. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller Christoph, 273-283. Wien: Linde. (Details)
  Sporn, Barbara. 2006. Governance and Administration: Organizational and Structural Trends. In: International Handbook of Higher Education , Hrsg. James J. F. Forest, Director Philip G. Altbach, 141-157. Dordrecht: Springer. (Details)
2003 Sporn, Barbara. 2003. Management in Higher Education: Current Trends and Future Perspectives in European Colleges and Universities. In: The dialogue between higher education research and practice: 25 Years of EAIR, Hrsg. Roddy Begg, 97-107. Dordrecht: Springer. (Details)
  Sporn, Barbara. 2003. Trends relating to higher education reform in Europe: an overview. In: Globalization and Reform in Higher Education, Hrsg. Heather Eggins, 117-131. Berkshire: Open University Press. (Details)
2001 Sporn, Barbara. 2001. Universities and Science and Technology: Europe. In: International Encyclopedia of the Social & Behavioral Sciences, Hrsg. Neil J. Smelser, Paul B. Baltes, 15974-15978. Oxford: Elsevier. (Details)

Edited book (editorship)

2011 Guntoro, G., Huan, T.-C., Lee, S., Mena, M., Thongma, W., Zins, Andreas, Hrsg. 2011. Sustainability and quality of life in tourism: Tasks for consumer, industry, policy and academia. Chiang Mai: - (Details)
2007 Buber, Renate, Holzmüller, Hartmut H., Hrsg. 2007. Qualitative Marktforschung. Konzepte-Methoden-Analysen. Wiesbaden: Gabler. (Details)

Contribution to conference proceedings

2018 Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal, Wieseke, Jan. 2018. A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 103-104. Glasgow: None. (Details)
  Dan, Nelu, Bellio, Ruggerro, Reutterer, Thomas. 2018. A Note on Latent Rating Regression for Aspect Analysis of User-Generated Content. In Proceedings of the 33rd International Workshop on Statistical Modelling. Volume 1, Hrsg. Statistical Modelling Society, 63-68. Bristol, UK: None. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 100-102. Glasgow: None. (Details)
2017 Zniva, Robert. 2017. Ältere Konsumenten im LEH - ist Convenience ein Erfolgsfaktor? In Proceedings der 2. Jahrestagung des Institutes for Applied Research on Aging, Hrsg. IARA, 0-0. Villach: None. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. In Proceedings of the 3rd International Conference on Big Data, Small Data, Linked Data and Open Data, Hrsg. International Academy, Research, and Industry Association (IARIA), 0-0. Venice, Italy: None. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie, Wieseke, Jan. 2017. Customers’ Motive Attributions in Coproduction Contexts. In ANZMAC 2017 Marketing for Impact, Conference Proceedings, Hrsg. Australian & New Zealand Marketing Academy, 38-38. Melbourne, Australia: None. (Details)
  Kastner, Margit, Simon, Bernd. 2017. Optimizing usability testing in the context of a large-scale software service for digital textbooks. In Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS-50), Hrsg. IEEE Computer Society's Conference Publishing Services, 114-123. Hawaii: IEEE. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models. In European Marketing Academy Conference 2017, Hrsg. European Marketing Academy (EMAC), 0-0. Groningen, NL: None. (Details)
  Zins, Andreas, Meinl, Vreni. 2017. Travel Behaviour of Generation Y vs. X: a Generational and Cohort Analysis. In Time for big ideas? Re-thinking the field for tomorrow. Proceedings of the 27th Annual Conference, Hrsg. Lee, C., Filep, S., Albrecht, J.N. and Coetzee, W.J.L. 53-65. Otago: None. (Details)
2016 Floh, Arne, Koller, Monika, Zauner, Alexander, Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. In Marketing in the age of data, Hrsg. European Marketing Academy (EMAC), 0- 0. Oslo: None. (Details)
  Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. In Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Hrsg. American Marketing Association (AMA), S. - . Las Vegas: American Marketing Association. (Details)
  Haumann, Till and Güntürkün, Baris Pascal and Mikolon, Sven and Wieseke, Jan. 2016. How Marketing Strategies Shape Customers’ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. I-15-I-16. Las Vegas, NV: American Marketing Association. (Details)
  Güntürkün, Baris Pascal and Haumann, Till and Schons, Laura-Marie and Wieseke, Jan. 2016. Investigating the Dynamic Effects of Customers’ Attributions of Co-Production Motives for Customer’s Satisfaction over Time. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. K-43-K-44. Las Vegas, NV: American Marketing Association. (Details)
  Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes. In Global Marketing Conference, Hrsg. GAMMA, 1-10. Hong Kong: None. (Details)
  Zniva, Robert and Schnedlitz, Peter and Lienbacher, Eva. 2016. Street Markets - A retail format for the elderly? In Book of Proceedings CERR 2016, Hrsg. Xavier Brusset, Herbert Kotzab, Christoph Teller, 322-323. Toulouse: - (Details)
  Kastner, Margit. 2016. The Use of an Audience Response System to Monitor Students’ Knowledge Level in Real-time, Its Impact on Grades, and Students’ Experiences. In Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS-49), Hrsg. IEEE Computer Society's Conference Publishing Services, S. 104-114. Kauai, Hawaii: IEEE. (Details)
2015 Kastner, Margit. 2015. Incorporating Students' Self-Efficacy and Subject Value in the Evaluation of Audience Response Systems. In Proceedings of the 48th Hawaii International Conference on System Sciences (HICSS-48), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Kauai, Hawaii: IEEE. (Details)
  Goll, Andreas, Ochs, Sebastian, Zins, Andreas. 2015. Corporate social responsibility in the hospitality industry – risk or opportunity for a mid-sized hotel? In The International Conference on Tourism and Business Proceedings, Hrsg. Stettler, J. and Yoopetch, C. 367-384. Bangkok: None. (Details)
  Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. In Proceedings of the 44th EMAC Conference, Hrsg. European Marketing Academy (EMAC), S. - . Leuven: None. (Details)
2014 Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura-Marie, Wieseke, Jan. 2014. Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. In AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25, Hrsg. Gary Hunter, Tom Steenburgh, S. N-2-N-4. Orlando, Florida, USA: American Marketing Association. (Details)
  Zins, Andreas, Lin, Shasha. 2014. From intended to projected destination image: the case of districts in China. In Proceedings of the 5th International Conference on Destination Branding and Marketing (DBM-V), Hrsg. Dioko, L.A.N. 281-295. Macao: None. (Details)
  Zins, Andreas, Lin, Shasha. 2014. Where regional destination image positioning starts in China. In 2014 Global Marketing Conference Proceedings, Hrsg. Kim, J. 215-220. Seoul: None. (Details)
2013 Kastner, Margit, Stangl, Brigitte. 2013. Exploring a text-to-speech feature by describing learning experience, enjoyment, learning styles, and values - A basis for future studie. In Proceedings of the 47th Hawaii International Conference on System, Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE. (Details)
  Zins, Andreas. 2013. Measures of city destination attractiveness. In Proceedings of the 4th Conference of the International Association for Tourism Economics, Hrsg. Dwyer, L. and Mihalic, T. 131-133. Ljubljana: None. (Details)
  Zins, Andreas, Ponocny, Ivo. 2013. Questioning the role of traveling for quality-of-life. In Marketing Places and Spaces. Shifting Tourist Flows. Conference Proceedings of the 5th Advances in Tourism Marketing Conference, Hrsg. Correia, A., Kozak, M., Gnoth, J., Fyall, A., Lebe, S. and Andreu, L. , 354-358. Faro: None. (Details)
2012 Kastner, Margit, Stangl, Barbara. 2012. Changing learning preferences when preparing for exams. In Proceedings of the London International Conference on Education (LICE-2012), Hrsg. Charles A. Shoniregun, Galyna A. Akmayeva, 227-233. London, UK: Infonomics Society. (Details)
  Stangl, Brigitte, Kastner, Margit, Felicitas, Polsterer. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. In Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2012. Cultural Interactions as Components of the overall Trip Experience. In CAUTHE 2012. Book of Proceedings, Book 2, Hrsg. Lade, C. and Melsen, L. , 753-758. Melbourne: None. (Details)
2011 Kastner, Margit, Stangl, Brigitte. 2011. (Dis-)Satisfiers for e-Learning User Interfaces. In Proceedings of the International Conference on Information Systems (ICIS 2011), Hrsg. ICIS, 1-19. Shanghai, China: AIS Association for Information Systems. open access (Details)
  Hergesell, Anja, Zins, Andreas. Forthcoming. Low- and high-level environmental behavior: exploring structural relationships in the tourism domain. In Sustainability and quality of life in tourism: Tasks for consumer, industry, policy and academia, Hrsg. Guntoro, G., Huan, T.-C., Lee, S., Mena, M.:, Thongma, W. and Zins, A.H., 26-26. Chiangmai: -. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2011. Tourists' Cultural Contact in a Northern Thai Tourism Context. In Sustainability and quality of life in tourism: Tasks for consumer, industry, policy and academia, Hrsg. Guntoro, G., Huan, T.-C., Lee, S., Mena, M.:, Thongma, W. and Zins, A.H., 28-28. Chiangmai: -. (Details)
2010 Zins, Andreas. 2010. Destination Image in the Context of Wellness Travel. In Health, Wellness and Tourism: healthy tourists, healthy business? Proceedings of the Travel and Tourism Research Association Europe 2010 Annual Conference, Hrsg. Puckó, L., 408-425. Budapest: TTRA Europe. (Details)
  Zins, Andreas, Prompitak, Kamontorn. 2010. Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel. In ApacCHRIE Conference 2010 Proceedings on CD-ROM, Hrsg. ApacCHRIE, CD-CD. Phuket: (Details)
  Gnoth, Jürgen, Zins, Andreas. 2010. Developing a Tourism Culture Contact Scale. In Global Marketing Conference 2010, Hrsg. Kim, E.Y., 1610-1614. Cheongju City: Chungbuk National University. (Details)
  Zins, Andreas. 2010. images for Thailand and competitors: the context of wellness travel. In Asia Tourism Forum Conference Proceedings, Hrsg. Asia Tourism Forum, 278-298. Hualien: (Details)
  Zins, Andreas. 2010. Snapshots on destination image formation. In Proceedings of the Annual Conference Council for Australian University Tourism and Hospitality Education (CAUTHE)., Hrsg. S. Crispin, A. Dunn, S. Fishwick, A. Franklin, D. Hanson, D. Reiser, R. Shipway, M. Wells and C. Baxter, CD-CD. Hobart: University of Tasmania. (Details)
2009 Pezenka, Ilona, Leitenbauer, Markus, Walter, Karin. 2009. Measuring the affective pre-visit image of European cities using a nonverbal scale. In Conference Proceedings of the 2009 International Conference on the Development Trends of Tourism and Hospitality Industry & Education, Hrsg. College of Hospitality & Tourism Management, Jinwen University of Science & Technology, CD-CD. Taipei, Taiwan: -. (Details)
  Dorenkamp, Isabelle, Buber, Renate. 2009. Marketing Awareness of NGOs: Necessary Evil or Basic Principle to Meet the Stakeholders´ Needs?. In EMES(European Research Network)Conferences Selected Papers Series, ECSP-B08-08, Hrsg. EMES (at www.emes.net), 1-23. -: (Details)
  Reutterer, Thomas, Walter, Eva Margarete. 2009. Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne. In Business Services: Konzepte, Technologien, Anwendungen, Hrsg. Hansen, Hans Robert, Karagiannis, Dimitris, Fill, Hans-Georg, 151-160. Wien: (Details)
  Zins, Andreas, Lund-Durlacher, Dagmar. 2009. Certification schemes and ecolabels as tools for sustainable tourism development: trends and outlook from a European perspective. In Management of Sustainable Tourism in the Next Decade: Prospects and Challenges (including CD-ROM), , Hrsg. Alamapay, R.B., Chartrungruang, B., Mena, M., Thongma, W. and Zhou, J.Y. , 83-92. Chiang Mai: None. (Details)
  Zins, Andreas. 2009. Deconstructing travel decision making and information search activities. In Information and Communication Technologies in Tourism 2009, Hrsg. Höpken, P., Gretzel, U. and Law, R. , 467-479. Amsterdam: Springer. (Details)
2008 Dabic, Marina. 2008. Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market. In European Advances in Consumer Research Vol. 8, Hrsg. Borghini, St.; McGrath, M.A.; Otnes, C.C., 274-277. Milan, Italy: Association for Consumer Research. (Details)
2007 Mayr, Thomas, Zins, Andreas. 2007. Explaining distribution channel proneness by value expectations and perceptions of online versus traditional travel agencies.. In Travel, Tourism and Mobility. Proceedings to the 2007 Conference., Hrsg. TTRA Europe, 110-122. Nice: (Details)
2006 Zins, Andreas. 2006. Centrality of recreational activities: Hiking and biking illustrated. In Time shift, leisure and tourism. Impacts of time allocation on successful products and services, Hrsg. Weiermair, K., Pechlaner, H. Bieger, T., 203-220. Berlin: Erich Schmidt Verlag. (Details)

Paper presented at an academic conference or symposium

2019 Reutterer, Thomas, Valendin, Jan, Platzer, Michael, Kalcher, Klaudius. 2019. From RFM to LSTM: Predicting customer future with autoregressive neural nets. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05. (Details)
  Fruchter, Gila, Gerstner, Eitan, Halbheer, Daniel, Reutterer, Thomas. 2019. Funding Mechanisms for Higher Education: A Marketing Perspective. Journal of Marketing Research Special Issue Conference on Marketing and Education, Austin, Vereinigte Staaten/USA, 21.02.-22.02. (Details)
  Kastner, Margit. 2019. Implementation of Project-Based Learning with Peer Assessment in Large Classes under Consideration of Faculty’s Scare Resources. ICAEITM 2019 : 21st International Conference on Advanced Education and Innovative Teaching Methods, Kuta, Bali, Indonesien, 14.01.-15.01. (Details)
  Zins, Andreas. 2019. The role of higher education in sustainable tourism development. International Conference on Sustainable Community Development, Chiang Mai, Thailand, 17.02.-19.02. Invited Talk (Details)
  Karpienko, Radoslaw, Colicev, Anatoli, Reutterer, Thomas, Pauwels, Koen. 2019. Vices go together: product purchase after online compulsion. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05. (Details)
2018 Fruchter, Gila, Reutterer, Thomas. 2018. 14th Viennese Conference on Optimal Control and Dynamic Games. 14th Viennese Conference on Optimal Control and Dynamic Games, Wien, Österreich, 03.07.-05.07. (Details)
  Kamleitner, Bernadette. 2018. A digital world – a world without (moral) borders and (respect for) possessions? Research Seminar Series Digital Transformation and Value Creation, Universität zu Köln, Köln, Deutschland, 05.07. (Details)
  Zniva, Robert. 2018. Does Aging Change the Marketplace? . Research Talk at the Center for Spatial Data Science @ University of Chicago, Chicago, Vereinigte Staaten/USA, 19.11. (Details)
  Salzberger, Thomas, Horton, Mike. 2018. Does the threshold distribution in polytomous items matter in computer adaptive testing? IOMW (International Objective Measurement Workshop/Conference), New York, United States/USA, 10.04.-12.04. (Details)
  Reutterer, Thomas, Sengo Furtado, Filipe. 2018. emac. emac, glasgow, Großbritannien, 30.05.-31.05. (Details)
  Brenner, Gerhard, Koller, Monika, Walla, Peter. 2018. Enhancing the Implicit Association Test: A Four-Step Model to Find Appropriate Stimuli. Neurois Retreat 2018, Vienna, Österreich, 19.06-21.06. (Details)
  Zins, Andreas. 2018. From static to dynamic monitoring and effect analysis of mega sports events. 1st China International Conference on Sport Tourism, Shanghai, China, 27.04.-28.04. (Details)
  Bauer-Krösbacher, Claudia, Kastner, Margit. 2018. Green spaces and urban tourism: A match for success? Tourism Naturally Conference, Zell am See – Kaprun, Österreich, 16.05.-18.05. (Details)
  Salzberger, Thomas, Horton, Mike. 2018. Investigating the effect of the threshold distribution in polytomous items on measurement error in computer adaptive testing. 12th Annual UK Rasch User Group Meeting, Loughborough, United Kingdom, 23.03. (Details)
  Salzberger, Thomas, Horton, Mike. 2018. Investigating the effect of the threshold distribution in polytomous items on measurement error in computer adaptive testing. The Seventh International Conference on Probabilistic Models for Measurement, Perth, Australia, 17.01.-19.01. (Details)
  Süssenbach, Sophie, Kamleitner, Bernadette, de Sousa Castro Regis, Renato. 2018. Knowing, Owning, Caring – the Effect of Psychological Ownership on Pro-Environmental Behavior. EACR Conference, Ghent University, Belgien, 21.06.-23.06. (Details)
  Gruber, Kathrin, Huber, Florian, Reutterer, Thomas. 2018. Marketing Science . Marketing Science , Philadelphia, Vereinigte Staaten/USA, 15.06-17.06. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)
  Zins, Andreas, Scharl, Arno, Dickinger, Astrid. 2018. Monitoring changes of destination image representations through mega sports events. Sixth International Conference on Destination Branding and Marketing (DBM-VI), , Macao, China, 05.12.-07.12. (Details)
  Zins, Andreas, Ponocny, Ivo. 2018. On the importance of leisure travel for subjective wellbeing. 16th Annual Meeting of the International Society for Quality-of-Life Studies, Hong Kong, China, 14.06.-16.06. (Details)
  Kastner, Margit. 2018. Project-based Learning with Peer Review in Large Classes. Evaluation of the Method and the Supportive e-Learning Application. 6th Asia Pacific Conference on Advanced Research (APCAR -2018), Melbourne, Australien, 02.03.-04.-03. (Details)
  Salzberger, Thomas. 2018. The perpetual characteristics of measurement and their impact on the future of measurement in the social sciences. The Seventh International Conference on Probabilistic Models for Measurement, Perth, Australia, 17.01.-19.01. Invited Talk (Details)
  Bauer-Krösbacher, Claudia, Kastner, Margit. 2018. Tourists’ Experiences of Green Spaces in Vienna. 8th Advances in Hospitality and Tourism Marketing and Management (AHTMM) conference, Bangkok, Thailand, 25.06.-29.06. (Details)
  Zins, Andreas, Jang, Se You. 2018. Towards a better understanding of higher education in tourism and hospitality management in China. 8th Advances in Tourism and Hospitality Marketing and Management Conference, Bangkok, Thailand, 25.06.-29.06. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? European Marketing Academy (EMAC) Annual Conference 2018, Glasgow, Großbritannien, 29.05.-01.06. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? Business & Society Seminar 2018, Mannheim, Deutschland, 20.06.-22.06. (Details)
2017 Zniva, Robert. 2017. Ältere Konsumenten im LEH - ist Convenience ein Erfolgsfaktor? 2. Jahrestagung des IARA, Villach, Österreich, 21.9-23.9. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. 3rd International Conference on Big Data, Small Data, Linked Data and Open Data, Venice, Italy, Italien, 23.04.-27.04. (Details)
  Holub, Sandra. 2017. Changing Urban Transportation Culture. 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, Österreich, 29.03.-31.03. (Details)
  Kamleitner, Bernadette. 2017. Consumer Research with Conceptual and Substantive Impact. SCP-JACS Collaborative Conference, Japan Association of Consumer Research, Tokio, Japan, 18.05.-19.05. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2017. Consumers' emotional states when consuming counterfeits, original brands or both versions - Third-person-technique in qualitative methodology. 5th International Consumer Brand Relationships Conference, Porto, Portugal, 18.05.-20.05. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie, Wieseke, Jan. 2017. Customers’ Motive Attributions in Coproduction Contexts. ANZMAC 2017, Melbourne, Australien, 04.12.-06.12. (Details)
  Fruchter, Gila, Reutterer, Thomas. 2017. Evolution of Customers’ Quality Expectations: Who Tends to Be the Satisfied in the Long Run? 11th International ISDG (International Society of Dynamic Games) Workshop, Warsaw, Polen, 13.07.-15.07. (Details)
  Fruchter, Gila, Reutterer, Thomas. 2017. Evolution of Customers’ Quality Expectations: Who Tends to be the Satisfied in the Long Run? Global Conference on Services Management (GLOSERV 2017), Volterra, Italien, 03.10.-06.10. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie. 2017. Getting the ‘Right’ CSR Insurance – When do CSR Activities Buffer or Bolster the adverse Impact of Corporate Scandals on Marketing Outcomes? CSR COMMUNICATION CONFERENCE 2017, Wien, Österreich, 21.09.-23.09. (Details)
  Mitchel, Vince, Kamleitner, Bernadette, Süssenbach, Sophie. 2017. Giving Away the Data of Others: An Exploration of an Ownership Ambiguity Network. ACR Latin America Conference, Cali, Kolumbien, 06.06-08.06. (Details)
  Zins, Andreas. 2017. Hospitality and Tourism Education in Austria. China Tourism Education Association Annual Conference and International Forum on Tourism Education, Guangzhou, China, 30.11.-01.12. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura, Wieseke, Jan. 2017. How Customers' Attributions of Coproduction Motives shape Marketing Outcomes over time. 3rd Annual Organizational Frontlines Research Symposium, Orlando, FL, Deutschland, 15.02.-17.02. (Details)
  Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Platzer, Michael, Reutterer, Thomas. 2017. Leveraging Purchase Timing Regularity for Predicting Customer Behavior. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05. (Details)
  Zniva, Robert. 2017. Older Consumers in Food Retailing. Research Seminar, University of Stirling, Großbritannien, 01.11.2017. (Details)
  Zniva, Robert. 2017. Older Consumers in Food Retailing: Is Convenience the Key to Success? French Austrian German Workshop on Consumer Behavior, Vienna, Österreich, 29.03-31.03. (Details)
  Zniva, Robert. 2017. Older Consumers in Retailing and Marketing. Forschungsprivatissimum an der Universität Wien, Vienna, Österreich, 27.06.2017. (Details)
  Kastner, Margit, Simon, Bernd. 2017. Optimizing usability testing in the context of a large-scale software service for digital textbooks. International Conference on System Sciences (HICSS-50), Waikaloa Village, Hawaii, Vereinigte Staaten/USA, 04.01.07.01. (Details)
  Penz, Elfriede, Zablocki, Agnieszka. 2017. Patterns in Online and Offline Information Search Behavior: The Role of Need for Cognition, Web-Expertise and Trust. 2017 Summer AMA Conference, San Francisco, Vereinigte Staaten/USA, 04.08.-06.08. (Details)
  Sengo Furtado, Filipe, Reutterer, Thomas, Netzer, Oded. 2017. Predicting Share of Wallet and Share of Category Requirements using Customer Loyalty Card Data. INFORMS Marketing Science Conference 2017, Los Angeles, Vereinigte Staaten/USA, 08.06-11.06. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2017. Silent Persuaders: Can Promotional Merchandise Incidentally Affect Reactions to a Brand? Society for Consumer Psychology Conference (SCP), San Francisco, Vereinigte Staaten/USA, 16.02.-18.02. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05. (Details)
  Kamleitner, Bernadette, Thürridl, Carina, Martin, Brett A. S. 2017. The Lure of a Product's Origin: How Upcycling Attracts Consumers. ACR 2017 North American Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Thürridl, Carina, Kamleitner, Bernadette, Ruzeviciute, Ruta, Dickert, Stephan, Süssenbach, Sophie. 2017. The Merits of Happy Consumption: Positive Affect and Psychological Ownership. ACR 2017 North America Conference, San Diego (CA), Vereinigte Staaten/USA, 26.10.-29.10. (Details)
  Zins, Andreas, Meinl, Vreni. 2017. Travel Behaviour of Generation Y vs. X: a Generational and Cohort Analysis. CAUTHE 2017 Time for big ideas? Re-thinking the field for tomorrow. 27th Annual Conference, Dunedin, New Zealand, 07.02.-10.02. (Details)
  Kamleitner, Bernadette. 2017. Under the spell of marks. The key role of assessments. 2017 AMS Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05.-26.05. (Details)
2016 Zins, Andreas, Gnoth, Jürgen. 2016. Adapting Service Bundles to Cultural Tourist Segments. 7th International Research Symposium in Service Management, Bangkok, Thailand, 02.08.-06.08. (Details)
  Fruchter, Gila, Reutterer, Thomas. 2016. An Investigation into the Dynamics of Customers’ Service Expectations. 23rd EIRASS International Conference on Recent Advances in Retailing & Services Science, Edinburgh, Großbritannien, 11.07.-14.07. (Details)
  Floh, Arne and Koller, Monika and Zauner, Alexander and Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. EMAC Conference 2016, Oslo, Norwegen, May 24-27. (Details)
  Ruzeviciute, Ruta and Kamleitner, Bernadette and Biswas, Dipayan. 2016. Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation. AMS Annual Conference, Lake Buena Vista, FL, Vereinigte Staaten/USA, 18.05.-21.05. (Details)
  Hofmann, Eva, Hartl, Barbara, Penz, Elfriede. 2016. Das soziale Dilemma von Collaborative Consumption: Ein Give-Some-Take-Some Laborexperiment. 50. Kongress der Deutschen Gesellschaft für Psychologie, Leipzig, Deutschland, 18.09.-22.09. (Details)
  Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. 2016 AMA Winter Marketing Educators¿ Conference, Las Vegas, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Stangl, Barbara. 2016. Emotional Service Experience in Serial Service Encounters. Frontiers in Services, Bergen, Norwegen, 23.06.-26.06. (Details)
  Schachermayer-Sporn, Barbara. 2016. External Drivers for University Reform: The Case of Business Schools' Governance Relating to Performance. Gesellschaft für Hochschulforschung, Jahrestagung, München, Deutschland, 07.04.-08.04. (Details)
  Sporn, Barbara, Rhoades, Gary. 2016. Global Positioning Strategy in Marketing to International Students, Anglo-American and Central European Style. ASHE Association for the Study of Higher Education, Annual Meeting, Columbus, Vereinigte Staaten/USA, 09.11.-12.11. (Details)
  Sporn, Barbara. 2016. Governance and Performance? New Business Models for Business Schools in Europe. CHER Consortium of Higher Education Researchers, Annual Conference, Cambridge, Großbritannien, 05.09.-07.09. (Details)
  Thürridl, Carina and Kamleitner, Bernadette and Dickert, Stephan and Ruzeviciute, Ruta and Süssenbach, Sophie. 2016. Happy, possessive and loyal: From consumption affect to brand loyalty. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Penz, Elfriede, Hofmann, Eva. 2016. Impact of prior digital content purchase and attitudes towards piracy on using music streaming services. 31st International Congress of Psychology 2016 (ICP2016), Yokohama, Japan, 24.07.-29.07. (Details)
  Penz, Elfriede, Hofmann, Eva, Hartl, Barbara. 2016. Impact of sustainability labels in the tourism sector on consumers' perception and their travel behavior. 31st International Congress of Psychology 2016 (ICP2016), Yokohama, Japan, 24.07.-29.07. (Details)
  Mende, Gina and Schons, Laura and Güntürkün, Baris Pascal and Wieseke, Jan and Schmitz, Christian. 2016. Joining Virtual Brand Communities - Does every Honeymoon have its' hangover? 10th International Conference of the Corporate Identity / Associations Research Group, Henley Business School, University of Reading, Großbritannien, 02.09.-04.09. (Details)
  Havlicek, Carina Daniela, Marckhgott, Eva, Glatz, Daniela. 2016. Nothing Beats Quality? How Consumer Testing Signs Are Influencing the Evaluation of Print Ads. International Conference on Research in Advertising (ICORIA), Ljubljiana, Slowenien, 01.07-02.07. (Details)
  Koller, Monika and Lee, Nick. 2016. Past - present - future of consumer neuroscience; Chair of Special Interest Group; Presentation: Evaluative conditioning of brand attitude-comparing explicit and implicit measures (with Peter Walla, Gerhard Brenner, Shannon Bosshard). EMAC Conference 2016, Oslo, Norwegen, May 24-27. (Details)
  Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers. Global Marketing Conference, Hong Kong, China, 21.07.-24.07. (Details)
  Dickert, Stephan, Rubaltelli, Enrico, Kamleitner, Bernadette, Västfjäll , Daniel , Slovic, Paul. 2016. Scope (In)sensitivity in valuations of lives and consumer goods. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Koller, Monika. 2016. Special Session organized and chaired by Monika Koller: Reinvestigating Fundamental Concepts of Marketing and Consumer Research - How Consumer Neuroscience Adds Additional Value to Our Discipline (papers presented: Boksem, Marteen et al. (Erasmus University Rotterdam, Netherlands), Genevsky, Alexander et al. (Erasmus University Rotterdam, Netherlands), Hubert, Marco et al. (Zeppelin University, Germany), Venkatraman, Vinod et al. (Temple University, USA) . Association for Consumer Research (ACR) Conference 2016, Berlin, Deutschland, 27.10.-29.10. (Details)
  Zniva, Robert and Schnedlitz, Peter and Lienbacher, Eva. 2016. Street Markets - A retail format for the elderly? Colloquium on European Research in Retailing, Toulouse, Frankreich, 02.06.-04.06. (Details)
  Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura-Marie, Wieseke, Jan. 2016. The Dynamic Effects of Customers' Attributions of Co-Production Motives for Customers' Satisfaction over Time. AMA Winter Marketing Educators' Conference 2016: What happens in Marketing, stays Digital, Las Vegas, Nevada, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Kamleitner, Bernadette and Süssenbach, Sophie and Thürridl, Carina and Ruzeviciute, Ruta. 2016. The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct. Eurpean Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
  Wakonig, Julia, Kamleitner, Bernadette. 2016. The influence of self-quantification on individuals’ power perceptions. International Conference on Consumer Research (ICCR), Bonn, Deutschland, 26.09-27.09. (Details)
  Salzberger, Thomas, Koller, Monika, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria, Schifferstein, Hendrik. 2016. The Need for Smell Instrument: Development and Cross-National Validation. Anzmac Conference 2016, Christchurch, Neuseeland, 05.12.-07.12. (Details)
  Kastner, Margit. 2016. The Use of an Audience Response System to Monitor Students’ Knowledge Level in Real-time, Its Impact on Grades, and Students’ Experiences. Hawaii International Conference on System Sciences (HICSS-49), Kauai, Hawaii, Vereinigte Staaten/USA, 05.01.-08.01. (Details)
  Bauer-Krösbacher, Claudia, Kastner, Margit. 2016. Urban Parks and Gardens: Insights into Tourists' Experiences. Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium (CPTHL2016), Bruneck-Brunico, Italien, 14.12.-17.12. (Details)
  Holub, Sandra. 2016. Urban Roads Towards Shared Transportation. Anti-consumption and Public Policy, Melbourne, Australien, 09.12.-11.12. (Details)
2015 Kastner, Margit. 2015. Incorporating Students' Self-Efficacy and Subject Value in the Evaluation of Audience Response Systems. Hawaii International Conference on System Sciences (HICSS-48), Kauai, Hawaii, Vereinigte Staaten/USA, 05.01.-08.01.. (Details)
  Zins, Andreas, Goll, Andreas, Ochs, Sebastian. 2015. Corporate social responsibility in the hospitality industry – risk or opportunity for a mid-sized hotel? . The International Conference on Tourism and Business, Bangkok, Thailand, 12.01.-14.01. (Details)
  Hergesell, Anja, Zins, Andreas. 2015. Exploring Environmental Commitment in Holiday Transport Mode Choices. 9th Consumer Psychology on Tourism, Hospitality and Leisure Symposium, Namur, Belgium, 01.07.-04.07. (Details)
  Stöttinger, Barbara, Penz, Elfriede. 2015. Managing territorial identities: How ethnic, regional and national identities relate; patterns, changes and different pathways. The Tenth Royal Bank International Research Seminar, Montreal, Kanada, 24.09.-26.09. (Details)
  Zins, Andreas. 2015. Publishing in journals. IFITT Doctoral Summer School 2015, Vienna, Austria, 20.09.-20.09. (Details)
  Zins, Andreas. 2015. Reviewing for journals. IFITT Doctoral Summer School 2015, Vienna, Austria, 20.09.-21.09. (Details)
  Zniva, Robert, Weber, Daniela, Weitzl, Wolfgang, Salzberger, Thomas. 2015. Reviewing the Influence of Aging in Consumer Behaviour: Can we Learn From Demography? ANZMAC 2015, Sydney, Australien, 30.11.-02.12. (Details)
  Zins, Andreas. 2015. The International Journal of Culture, Tourism and Hospitality Research. 9th Symposium on Consumer Psychology of Tourism, Hospitality, and Leisure, Namur, Belgium, 03.07.-05.07. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Beldrad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. ANZMAC 2015, Sydney, Australien, 30.11.-02.12. (Details)
2014 Bosshard, Shannon, Bourke, Jesse, Koller, Monika, Meier, Julia, Walla, Peter. 2014. Applying Electroencephalography to Study Brand Attitude. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. 2014. Evaluative Conditioning: Different Methods different Insights?. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Koller, Monika, Walla, Peter. 2014. Measuring Perceived Emotional Value: New Insights from Physiological Measures?. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09. (Details)
  Walla, Peter, Koller, Monika, Bosshard, Shannon. 2014. Truth detection: unbiased brain responses reflecting brand attitude. Retreat on NeuroIS, Gmunden, Österreich, 05.06-07.06. (Details)
  Güntürkün, Baris Pascal and Haumann, Till and Wieseke, Jan and Schons, Laura-Marie. 2014. Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity. Winter Marketing Educators' Conference 2014, Orlando, FL, Vereinigte Staaten/USA, 21.02.-23.02. (Details)
  Zins, Andreas, Lin, Shasha. 2014. From intended to projected destination image: the case of districts in China. 5th International Conference on Destination Branding and Marketing (DBM-V), Macao, China, 03.12.-05.12. (Details)
  Zins, Andreas. 2014. Guest-mix analyses for city destinations revisited. 45th Travel and Tourism Research Association Annual International Conference, Bruges, Belgium, 18.06.-20.06. (Details)
  Zins, Andreas, Lin, Shasha. 2014. Where regional destination image positioning starts in China. 2014 Global Marketing Conference, Singapore, Singapore, 15.07.-18.07. (Details)
2013 Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Analysing the negativity effect of online reviews. EMAC Conference, Istanbul, Türkei, 04.06-06.06. (Details)
  Kastner, Margit, Stangl, Brigitte. 2013. Exploring a text-to-speech feature by describing learning experience, enjoyment, learning styles, and values - A basis for future studie. Hawaii International Conference on System Sciences (HICSS-46), Maui, Hawaii, Vereinigte Staaten/USA, 07.01.-10.01.. (Details)
  Zins, Andreas. 2013. Advancing destination positioning analysis: Thailand and its competitors. 8th CPHTL Symposium, Istanbul, Turkey, 01.06.-04.06. (Details)
  Zins, Andreas. 2013. Measures of city destination attractiveness. IATE International Conference, Ljubljana, Slovenia, 01.07.-04.07. (Details)
  Zins, Andreas, Ponocny, Ivo. 2013. Questioning the role of traveling for quality-of-life. 5th ATMC, Vilamoura, Portugal, 01.10.-04.10. (Details)
  Zins, Andreas. 2013. Strategic planning and management instruments in tourism. International Conference – Egypt-Thailand Relations: Lessons in Business and Social & Cultural Development, Chiang Mai, Thailand, 03.02.-04.02. Invited Talk (Details)
  Zins, Andreas, Correia, Antonia. 2013. Why do tourists persist in visiting the same destination? IATE International Conference , Ljubljana, Slovenia, 01.07.-04.07. (Details)
2012 Stangl, Brigitte, Kastner, Margit, Polsterer, Felicitas. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. Hawaii International Conference on System Sciences (HICSS-45), Maui, Hawaii, Vereinigte Staaten/USA, 03.01.-07.01.. (Details)
  Zins, Andreas. 2012. City destination preferences: competitive or complementary relationships in the long-run? Asia-Pacific TTRA Conference 2012, Kuala Lumpur, Malaysia, 30.11.-01.12. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2012. Cultural Interactions as Components of the overall Trip Experience. CAUTHE National Conference 2012, Melbourne, Australia, 06.02.-09.02. (Details)
  Zins, Andreas, Sovis, Wolfgang. 2012. Internal benchmarking for regional tourism organizations: A case example. TTRA Europe Conference 2012, Bilbao, Spain, 18.04.-20.04. (Details)
  Kamleitner, Bernadette. 2012. The sunk cost effect revisited: It¿s about what comes to mind. University of Lancaster, Lancaster, Großbritannien, 21.03.-21.03. (Details)
  Kamleitner, Bernadette. 2012. When sunk costs matter most: The influence of cognitive associations on the sunk cost effect. DR@W (Decision Research at Warwick) forum, Warwick, Großbritannien, 26.01.-26.01. (Details)
2011 Kastner, Margit, Stangl, Brigitte. 2011. Mapping Learning Aids and Introducing Learning Styles as a Moderator. 44th Hawaii International Conference on System Sciences (HICSS-44), Kauai, Hawaii, Vereinigte Staaten/USA, 04.01.-07.01.. (Details)
  Kastner, Margit, Stangl, Brigitte. 2011. (Dis-)Satisfiers for e-Learning User Interfaces. International Conference on Information Systems (ICIS 2011), Shanghai, China, 04.12.-08.12.. (Details)
  Zins, Andreas. 2011. Economic and Social Impact of EURO 2008: Experiences from Austria and Switzerland. . “win with the lion” Tourism Conference , Lviv, Ukraine, 24.11.-26.11. (Details)
  Kamleitner, Bernadette. 2011. Investing with the future in mind. Workshop on "Expectations and Forecasting in Consumer Behavior, Cologne, Deutschland, 26.09.-28.09. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2011. Tourists' Cultural Contact in a Northern Thai Tourism Context. 7th Symposium Consumer Psychology of Tourism, Hospitality and Leisure, Chiangmai, Thailand, 24.05.-27.05. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2011. Tourists’ Cultural Contact in a Northern Thai Tourism. 7th Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, Chiang Mai, Thailand, 24.05.-27.05. (Details)
2010 Kastner, Margit. 2010. Implications of Learning Behavior. An Investigation of Continuous Learning Processes. International Conference of Education, Research and Innovation (ICERI), Madrid, Spanien, 15.11.-17.11.. (Details)
  Knassmüller, Monika, Buber, Renate, Schmidt, Andrea. 2010. How does the museum shop come across? The analysis of museum shop visitors´ attitudes towards shop atmosphere and sales concept. ISTR International Society for Third Sector Research, Istanbul, Türkei, 07.07.-10.07.2010. (Details)
  Buber, Renate, Knassmüller, Monika, Schmidt, Andrea. 2010. Specialist bookshop or souvenir shop? The consumption behavior of museum shop visitors of an Austrian federal artmuseum. ACEI Association of Cultural Economics International, Kopenhagen, Dänemark, 10.06-12.06.2010. (Details)
  Kamleitner, Bernadette. 2010. Cost-benefit associations and their influence on consumer behaviour. Vienna University of Economics and Business Administration, Vienna, Österreich, 05.09.-05.09. (Details)
  Zins, Andreas. 2010. Destination Image in the Context of Wellness Travel. Travel and Tourism Research Association Europe 2010 Annual Conference, Budapest, Ungarn, 31.08-03.09. (Details)
  Zins, Andreas, Prompitak, Kamontorn. 2010. Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel.. ApacCHRIE Conference 2010, Phuket, Thailand, 12.08-14.08. (Details)
  Zins, Andreas. 2010. Destination images for Thailand and competitors: the context of wellness travel. 2010 Asia Tourism Forum, Hualien, Taiwan, 07.05-0905. (Details)
  Zins, Andreas, Gnoth, Jürgen. 2010. Developing a Tourism Culture Contact Scale. Global Marketing Conference, Tokyo, Japan, 09.09.-12.09. (Details)
  Gnoth, Jürgen, Zins, Andreas. 2010. Developing a Tourism Culture Contact Scale. Global Marketing Conference, Tokyo, Japan, 09.09-11.09. (Details)
  Zins, Andreas. 2010. Snapshots on destination image formation. Annual Conference Council for Australian University Tourism and Hospitality Education (CAUTHE)., Hobart, Australien, 0802-1102. (Details)
  Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. London Judgment and Decision Making Group, London, Großbritannien, 05.05.-05.05. (Details)
2009 Pezenka, Ilona, Leitenbauer, Markus, Walter, Karin. 2009. Measuring the affective pre-visit image of European cities using a nonverbal scale. International Conference on the Development Trends of Tourism and Hospitality Industry & Education, Taipei, Taiwan, 25.09-26.09. (Details)
  Buber, Renate, Zelger, Josef. 2009. Sozialwissenschaftliche Forschung mit GABEK und WinRelan (Workshop). Berliner Methodentreffen, FU Berlin, Deutschland, 26.06.-27.06.2009. (Details)
  Kamleitner, Bernadette. 2009. CBAs in individual judgment and decision making: fiction or reality? Evidence on the case of consumer loans. Imperial College London, London, Großbritannien, 10.03.-10.03. (Details)
  Lund-Durlacher, Dagmar, Zins, Andreas. 2009. Certification schemes and ecolabels as tools for sustainable tourism development: trends and outlook from a European perspective. International Conference on Sustainable Tourism Management. Management of Sustainable Tourism in the Next Decade: Prospects and Challenges , Chiang Mai, Thailand, 27.03.-29.03. (Details)
  Zins, Andreas, Ponocny, Ivo. 2009. Conceptualizing a hybrid decision-support system for tourism destinations. The 29th International Symposium on Forecasting, ISF 2009, Hong Kong, China, 21.06.-24.06. (Details)
  Zins, Andreas. 2009. Deconstructing travel decision making and information search activities. ENTER 2009, Amsterdam, Netherlands, 28.01.-30.01. (Details)
  Zins, Andreas. 2009. Source credibility and trip satisfaction. TTRA Europe 2009: Transport and Tourism: Challegnes, Issues and Conflicts, Rotterdam, Netherlands, 22.04.-24.04. (Details)
2008 Zins, Andreas, Gnoth, Jürgen. 2008. Cultural Dimensions and the International Tourist Role Scale: Validation in Asian Destinations. Asia Tourism 2008, Angers, Frankreich, 02.07.-04.07.. (Details)
  Buber, Renate, Idinger, Christian, Nöbl, Jasmin. 2008. Zuverlässigkeit der Kategorienbildung bei der qualitativen Inhaltsanalyse. VII. GABEK Symposium, Sterzing, Italien, 29.09-01.10. (Details)
  Kamleitner, Bernadette. 2008. As if it were mine: Evidence on the importance of mental ownership. . Seminar series, University of Exeter, Exeter, Großbritannien, 17.04.-17.04. (Details)
2007 Mayr, Thomas, Zins, Andreas. 2007. Correcting for Response Style Effects on Service Quality Measures. ANZMAC. Australian and New Zealand Marketing Academy, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Mayr, Thomas, Zins, Andreas. 2007. Identifying the Satisfaction Structure for Airline Passengers using Nonlinear Regression Models. ANZMAC. Australian and New Zealand Marketing Academy, Dunedin, Neuseeland, 03.12.-05.12.. (Details)
  Buber, Renate. 2007. Ergebnisse qualitativer Marketingstudien: Evident and Bulky oder Surprising and Comprehensive?. Berliner Methodentage 2007 (BMT 2007), Berlin, Deutschland, 29.06.-30.06. (Details)
  Mayr, Thomas, Zins, Andreas. 2007. Explaining distribution channel proneness by value expectations and perceptions of online versus traditional travel agencies.. Tourism, Mobility and Technology. Travel and Tourism Research Association Europe 2007 Annual Conference, Nice, Frankreich, 23.04-25.04. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations and their impact on consumer behavior. Bocconi University, Milan, Italien, 21.02.-21.02. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A construct deserving of a closer inspection. University of Muenster, Muenster, Deutschland, 13.08.-13.08. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. HEC Paris, Paris, Frankreich, 02.07.-02.07. (Details)
  Kamleitner, Bernadette. 2007. Cost-benefit-associations: A neglected construct in consumer research. University of Swansea, Swansea, Großbritannien, 29.08.-29.08. (Details)
2006 Zins, Andreas. 2006. Market segmentation in tourism: A critical review of 20 years’ research efforts. From the Old to the New Tourism. Managing Change in the Tourism Industry, Innsbruck, Österreich, 29.11.-01.12. (Details)
2005 Hauser, Michael, Löcker, Birgit. 2005. Diffusion of Satellite-supported Telematics in European Passenger Cars. 25th International Symposium on Forecasting, San Antonio, TX, Vereinigte Staaten/USA, 12.06.-15.06. (Details)

Poster presented at an academic conference or symposium

2018 Chrea, Christelle, Salzberger, Thomas, Abetz-Webb, Linda, Afolalu, Esther, Cano, Stefan, Rose, Jed, Weitkunat, Rolf, Fagerström, Karl. 2018. Development of a fit-for-purpose tobacco and nicotine products dependence instrument. ISPOR (The International Society for Pharmacoeconomics and Outcomes Research) Europe 2018, Barcelona, Spain, 10.11.-14.11. (Details)
  Chrea, Christelle, Salzberger, Thomas, Abetz-Webb, Linda, Afolalu, Esther, Cano, Stefan, Rose, Jed, Weitkunat, Rolf, Fagerström, Karl. 2018. Development of a Tobacco and Nicotine Products Dependence Instrument. 24th Annual Meeting of the Society For Research On Nicotine and Tobacco (SRNT), Baltimore, United States/USA, 21.02.-24.02. (Details)
  Zniva, Robert, Weber, Daniela. 2018. Revising the Conceptualization of Aging in Consumer Behavior. Gernotological Society of America 2018 Annual Scientific Meeting, Boston, Vereinigte Staaten/USA, 14.11-18.11. (Details)
  Zniva, Robert, Lienbacher, Eva, Weber, Daniela. 2018. Revising the Impact of Aging on Food Shopping. Gernotological Society of America 2018 Annual Scientific Meeting, Boston, Vereinigte Staaten/USA, 14.11-18.11. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. (Details)
2016 Koller, Monika, Salzberger, Thomas, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria, Schifferstein, Hendrik. 2016. Applications of the Need for Smell-Scale. Association for Consumer Research (ACR) Conference 2016, Berlin, Deutschland, 27.10.-29.10. (Details)
  Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10. (Details)
  Kamleitner, Bernadette, Mitchell, V.W. 2016. Selling out your friends. Symposium on Digital Consumption, Cass Business School, London, Großbritannien, 21.10.-21.10. (Details)
  Kamleitner, Bernadette, Süssenbach, Sophie, Thürridl, Carina, Ruzeviciute, Ruta. 2016. This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior. The Association for Consumer Research Conference (ACR) 2016, Berlin, Deutschland, 27.10.-30.10. (Details)
2015 Köcher, Sören, Buber, Renate. 2015. Being Unhappy but Trying Again: An Examination of Diverging Service Failure Effects across Full-Services and Self-Services. ANZMAC Conference, Sydney, Australien, 30.11.-02.12.. (Details)
2009 Hofer, Natalie, Schweiger, Günter. 2009. Eye Movement Patterns on Innovative and Non-Innovative Yellow Pages Advertisements. Annual Winter Conference of the Society for Consumer Psychology 2009, San Diego, Vereinigte Staaten/USA, 12.02.-14.02.. (Details)
2008 Hofer, Natalie, Schweiger, Günter. 2008. Eye movement patterns on Innovative and Non-Innovative Yellow Pages Advertisements. Conference on Neuroeconomics 2008, Kopenhagen, Dänemark, 15.05.-16.05.. (Details)
  Penz, Elfriede, Stöttinger, Barbara. 2008. What’s a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures. 34th EIBA Annual Conference, Tallinn, Estland, 11.12.-13.12.2008. (Details)

Working/discussion paper, preprint

2014 Kamleitner, Bernadette. 2014. A Metaphorical Synthesis of the Impact of Ownership on Consumer Behavior. Available at SSRN: https://ssrn.com/abstract=2770609. (Details)

Research report, expert opinion

2019 Zniva, Robert, Unterberger, Stephanie , Grömer, Madlen. 2019. Mieten statt Kaufen: eine Analyse des österreichischen Marktes. Salzburg:FH Salzburg . (Details)
2017 Kastner, Margit, Bauer-Krösbacher, Claudia, Holzmann, Anna Karin. 2017. Green Spaces as Tourist Attractions: Vienna in Comparison to Selected European Cities. Wien:WU Wien. (Details)
2014 Ettinger, Andrea, Kastner, Margit. 2014. Austria's Destination Image and Destination Personality. Vienna: Department of Marketing, WU. (Details)
2011 Kastner, Margit, Stangl, Brigitte. 2011. (Dis)Satisfier in eLearning. Wien-Chur: WU, HTW. (Details)
2009 Wimmer, Harald. 2009. Forschungsbericht: Werbewissenschaft & Marktforschung - Markenimagemessung: Markenpositionierung von Digitalkameramarken, S. 38-39. Wien: Institut für Werbewissenschaft & Marktforschung. (Details)

Book or article review

2018 Marckhgott, Eva. 2018. Besprechung von Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung, von Hermann Simon, Martin Fassnacht. Transfer. Werbeforschung & Praxis, 64 (1), 65-65. (Details)
2016 Holub, Sandra. 2016. Besprechung von Brand Experience. An Jedem Touchpoint auf jeden Punkt begeistern. von BAETZGEN, Andreas (Hrsg.). Transfer. Werbeforschung & Praxis 3/16, 62-62. (Details)
  Marckhgott, Eva. 2016. Besprechung von Verpackung ist Verführung, von Helene Karmasin. Transfer. Werbeforschung & Praxis 62 (1), 54-54. (Details)
2011 Wimmer, Harald. 2011. Nonverbale Einstellungsmessung - Nutzen für das verhaltensorientierte Markencontrolling. Besprechung von Buch, von Sandra Schlegl. der Markt - Journal für Marketing 50 (3): 197-198. (Details)
2010 Buber, Renate. 2010. Rezension: Dominik Schrage & Markus R. Friederici (Hrsg.) (2008). Zwischen Methodenpluralismus und Datenhandel. Zur Soziologie der kommerziellen Konsumforschung. Besprechung von Zwischen Methodenpluralismus und Datenhandel. Zur Soziologie der kommerziellen Konsumforschung, von Dominik Schrage, Markus R. Friederici. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 11 (2/20): Abs 1-Abs 23. (Details)
2007 Schnedlitz, Peter. 2007. Buch des Quartals. Besprechung von Werbe- und Markenforschung, von Strebinger A., Mayerhofer, W. und Kurz, H. (Hrsg.). transfer - Werbeforschung & Praxis 17 (1): 62-62. (Details)

Case study

2019 Kastner, Margit, Stangl, Brigitte, Schmidinger, Gabriel. 2019. Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups. SAGE Publishing. (Details)

Media report

2017 Zniva, Robert. 2017. Ältere Kunden haben andere Bedürfnisse. (Details)
  Zniva, Robert. 2017. Analysis: Why retailers should be engaging the ageing. (Details)
  Zniva, Robert. 2017. Neue Wege für Direktvermarkter. (Details)
  Fürst, Elmar Wilhelm M. 2017. Österreichs Verkehrsinfrastruktur auf dem Prüfstand. (Details)
2016 Zniva, Robert. 2016. Ältere Konsumenten in Handel und Marketing. (Details)
  Zniva, Robert. 2016. Der Diskont - ein deutscher Exportschlager. (Details)
  Zniva, Robert. 2016. Der Mythos vom alten Kunden. (Details)
  Zniva, Robert. 2016. Offene Kommunikation ist die beste Strategie für den Markenwert. (Details)
  Zniva, Robert. 2016. Samsungs Marke nicht zwingend beschädigt, jedenfalls bekannter. (Details)
  Zniva, Robert. 2016. Studie: Was ältere Konsumenten wirklich wollen. (Details)
  Zniva, Robert. 2016. Warum Metallica keine Fahrstuhlmusik ist. (Details)
  Zniva, Robert. 2016. Zeit und Geld vorhanden. (Details)
2011 Wimmer, Harald. 2011. WU-Forschung belegt: Starker Informationsmangel über Hybridautos in Österreich. (Details)

Habilitation

2012 Koller, Monika. 2012. Methodological and content-related considerations in Marketing Research from a Consumer Neuroscience Perspective. Habilitationsschrift, WU Vienna. (Details)
2007 Penz, Elfriede. 2007. Risk-Related Choice Processes in International Marketing – Explanatory Insights from a Socio-Economic Perspective. Habilitationsschrift, WU. (Details)

Dissertation

2015 Zniva, Robert. 2015. Ältere Konsument/inn/en im Lebensmitteleinzelhandel: Ist Convenience ein Erfolgsfaktor? Dissertation, WU Wien. (Details)
2011 Wimmer, Harald. 2011. Einflussfaktoren auf die Akzeptanz von neuen Technologien am Beispiel Hybridauto. Dissertation, Institut für Marketing-Management. (Details)
  Kastner, Margit. 2011. e-ducation, examination & Learn@WU. Dissertation, Institute for Tourism and Leisure Studies. (Details)
2010 Schlegl, Sandra. 2010. Der Nutzen der nonverbalen Einstellungsmessung für das Markencontrolling. Dissertation, Wirtschaftsuniversität Wien. (Details)

Magazine/newspaper article

2018 Zniva, Robert. 2018. You cannot manage what you cannot understand. Regal - das Fachjournal für Markenartikel und modernen Einzelhandel, 01.03.18 (Details)
2016 Koller, Monika. 2016. Weiterempfehlung im Internet. REGAL - Das Fachjournal für Markenartikel und den modernen Einzelhandel, 01.12. (Details)
  Zniva, Robert. 2016. Ältere Konsumenten in Handel und Marketing. Regal, 01.11. (Details)
  Koller, Monika. 2016. Konsumentenverhalten. REGAL - Das Fachjournal für Markenartikel und den modernen Einzelhandel, 01.10. (Details)
  Götze, Elisabeth. 2016. Schwerpunkt Kids: Einflussreich und markenbewusst. Markenartikel, 01.09. (Details)
  Koller, Monika. 2016. Konsumenten besser verstehen - Qualitative Marktforschung. REGAL - Das Fachjournal für Markenartikel und den modernen Einzelhandel, 01.07. (Details)
  Koller, Monika. 2016. Marketing mit allen Sinnen. REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 31.05. (Details)
  Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. PharmAustria, 01.05. (Details)
  Koller, Monika. 2016. Neuromarketing - Der Biologie des Konsums auf der Spur. REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 06.04. (Details)
  Walla, Peter and Koller, Monika. 2016. Neuromarketing - Die neue Generation. Verkaufen. Magazin für Verkauf und Vertrieb, 14.03. (Details)
  Koller, Monika. 2016. Kreativität - Schlagwort oder Chance? REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 03.02. (Details)
  Zniva, Robert. 2016. Lupen und Ruhezonen im Supermarkt: Brauchen ältere Konsument/inn/en mehr Convenience? Regal, 01.01. (Details)
2015 Koller, Monika. 2015. Akzeptanz neuer Technologien - Worauf kommt es an? REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 02.12. (Details)
  Koller, Monika. 2015. Ernährung und Fitness als emotionaler Lifestyle. REGAL. Das Fachjournal für Markenartikel und den modernen Einzelhandel, 30.09. (Details)
2014 Zniva, Robert. 2014. Braucht der Handel einen Like-Button? Retail-Magazin für den österreichischen Handel, 01.09. (Details)
2013 Fröschl, Caroline, Koller, Monika, Zauner, Alexander. 2013. So heben sich mobile Apps von der Masse ab: Perceived Value - Was schätzen die Konsumenten an Finanz- und Sport-Apps und was kann der Praktiker davon lernen?. Medianet, 25.09. (Details)
  Zniva, Robert. 2013. Mit dem Golfwagen zum Supermarkt-Erfahrungsbericht aus der weltgrößten Retirement Community. Regal, 01.06. (Details)
2012 Zniva, Robert. 2012. Händler auf Facebook - Wirkt der elektronische Postwurf? Regal, 01.01. (Details)
2010 Zniva, Robert. 2010. Ist der 50+ Markt eine Chimäre? Regal, 01.10. (Details)

Unpublished lecture

2018 Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? Marketing Research Colloquium (University of Hamburg), Hamburg, 10.09.18 (Details)
  Zniva, Robert, Lienbacher, Eva, Oberhumer, Astrid Viktoria, Reutterer, Thomas. 2018. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien 2018, Wien, 13.07.18 (Details)
  Zniva, Robert, Lienbacher, Eva. 2018. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Junge Uni Mittersill, Mittersill, 11.07.18 (Details)
  Kamleitner, Bernadette. 2018. Digitale Markeninteraktion. MAV-Mitgliedertag, Wien, 04.07.18 (Details)
  Zniva, Robert. 2018. Was ist eine Marke im Kontext des österreichischen Bundesheeres. Öffentlichkeitsarbeitstagung des Bundesheeres, Mittersill, 24.04.18 (Details)
  Marckhgott, Eva. 2018. Dress to Impress - Multidimensionale Dynamiken der Verpackungswahrnehmung. Packaging Innovation Day, Oberwaltersdorf, 15.03.18 (Details)
2017 Kamleitner, Bernadette, Marckhgott, Eva. 2017. Kleider machen Leute. Verpackungen machen Produkte: Multidimensionale Dynamiken der Verpackungswahrnehmung. REGAL Fach-Forum Verpackung | Logistik | Entsorgung, Wien, 14.11.17 (Details)
  Zniva, Robert. 2017. Trends in Handel und Marketing. Bildungstag der Kärntner Landwirtschaft, Afritz, 24.10.17 (Details)
  Haller, Thomas, Reutterer, Thomas. 2017. Hidden Champions in Austria. Executive MBA Programm der Guanghua School of Management, Wien, 17.10. (Details)
  Kamleitner, Bernadette. 2017. Grenzenlosigkeit im Informationszeitalter? Community Medien Institut für Weiterbildung, Forschung und Beratung (COMMIT), Vienna, 12.10.17 (Details)
  Kamleitner, Bernadette. 2017. The demise of boundaries: Brands in an age of transformations. European Association of Branded Good Manufacturers, Vienna, 06.10.17 (Details)
  Kamleitner, Bernadette, Marckhgott, Eva, Prock, Viktoria, Leitgeb, Daniela. 2017. Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen. MAV Generalversammlung, Wien, 02.10.17 (Details)
  Zniva, Robert. 2017. It´s not how old you are but how you are old. National Retail Research Knowledge and Exchange Centre (NRRKEC) - Retail Symposium 2017, Nottingham, 14.07. (Details)
  Zniva, Robert, Reutterer, Thomas. 2017. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien, Wien, 13.07. (Details)
  Kamleitner, Bernadette. Forthcoming. Datenschutz im Wandel - Was erwartet Unternehmen und VerbraucherInnen? . Bundesministerium für Soziales, Arbeit und Konsumentenschutz, 12.06. (Details)
  Zniva, Robert. 2017. Ältere Konsumenten in Handel und Marketing. Kongress Heilkraft der Alpen, St. Johann im Pongau, 05.05.17 (Details)
  Kamleitner, Bernadette. 2017. Psychological Ownership. 11. Effizienztag "Paid, owned, earned, created Media. Konvergenz und Divergenz in der Mediaplanung" Berlin, 23.03. (Details)
  Zniva, Robert. 2017. Die Auswirkungen des gesellschaftlichen Wandels auf Handel und Marketing im Lebensmittelhandel. Vortragsreihe Lagerhaus Lavanttal, LFS Buchhof, 14.03. (Details)
  Kamleitner, Bernadette. 2017. Possess(ed): the forces of ownership in a (digital) society. Research Seminar Series, Department für Management, Wirtschaftsuniversität Wien, 17.01. (Details)
2016 Zniva, Robert. 2016. Die Auswirkungen des gesellschaftlichen Wandels auf Handel und Marketing im Lebensmittelbereich. Netzwerk Zukunftsraum Österreich -AgrarMarkt Austria, Wien, 11.11. (Details)
  Haller, Thomas, Reutterer, Thomas. 2016. Hidden Cham­pions – immun gegen globale Mega­trends? Weltmarktführerkongress 2016, Wien, 09.11. (Details)
  Kamleitner, Bernadette. 2016. Besitzend und Besessen: Konsum und Besitz vor dem Hintergrund bröckelnder Subjekt-Objektgrenzen. Netzwerk Verbraucherforschung, Federal Ministry of Justice and Consumer Protection, Berlin, 27.10. (Details)
  Mitchell, Vincent-Wayne, Kamleitner, Bernadette. 2016. Third party data and ownership: selling others? Brownbag Talk at Cass Business School, London, UK, 22.09. (Details)
  Zniva, Robert, Lienbacher, Eva, Reutterer, Thomas. 2016. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien, Wien, 25.07. (Details)
  Kamleitner, Bernadette. 2016. Practical Applications of Psychological Ownership Theory in Marketing. Marketing expert guest lectures at the Mount, Mount Saint Mary College, NY, 20.04. (Details)
  Güntürkün, Baris Pascal. 2016. Der Kunde als Koproduzent - Neue Einblicke in die Kundenwahrnehmung und Strategien zur erfolgreichen Gestaltung von Koproduktionsprozessen. Praxisdialog, WU Wien, 16.03. (Details)
  Kamleitner, Bernadette. 2016. Power of Our. Virginia Polytechnic Institute and State University, Blacksburg (VA), 11.03. (Details)
2015 Büscher, W. and Kamleitner, Bernadette and Musger, G. and Sutter, G. 2015. Sicherung des fairen Wettbewerbs im digitalen Zeitalter. Tagung "Wettbewerb und digitale Wirtschaft", bmwfw (Bundesministerium für Wissenschaft, Forschung und Wirtschaft), Vienna, 10.12. (Details)
  Zniva, Robert and Lienbacher, Eva and Reutterer, Thomas. 2015. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? . Kinderuni Wien 2015, 2015, 08.07. (Details)
  Kamleitner, Bernadette. 2015. Psychologischer Besitz und Konsumentenverhalten. 45. Jahrestagung der Kommission Marketing, Vienna, 29.01. (Details)
2014 Zniva, Robert. 2014. Marketing für die Aging Society. Lebensmittelkongress 2014, Wien, 16.10. (Details)
  Kamleitner, Bernadette. 2014. That's mine. Consumer behavior under the spell of (psychological) ownership. WHU (Otto Beisheim School of Management), Vallendar, Germany, 09.09. (Details)
  Reutterer, Thomas. 2014. Customer Analytics for Data-Driven Customer Management. Star Alliance Meeting, Wien, 18.06. (Details)
2013 Kamleitner, Bernadette. 2013. Zukunftsfantasien und finanzielle Entscheidungen. Preisverleihung VKB-Wissenschaftspreis der VKB-Genossenschaftsstiftung Dr. Pfeifauf, Linz, Austria, 27.03. (Details)
  Kamleitner, Bernadette. 2013. Die Macht von Kosten-Nutzen-Assoziationen im Kontext der Pensionsvorsorge. Privatissimum, Lehrstuhl für Marketing, Universität Wien, Vienna, Austria, 27.02. (Details)
2012 Kamleitner, Bernadette. 2012. Sunk cost: It's about what comes to mind. University of Ghent, Ghent, Belgien, 10.05. (Details)
  Reutterer, Thomas. 2012. Kopf oder Bauch - Wie werden Entscheidungen im Marketing getroffen? WU Alumni World Café, Wien, 22.03. (Details)
2011 Güntürkün, Baris Pascal. 2011. Brand Communities: Nutzenpotentiale und Gefahren. SymanO’11: Online-Forschung im Marketing, Duale Hochschule Baden-Württemberg, Mannheim, 14.09. (Details)
  Zniva, Robert and Wolfsteiner, Elisabeth and Reutterer, Thomas. 2011. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien 2011, Wien, 13.07. (Details)
  Zins, Andreas. 2011. Strategic marketing planning for a federal state: the case of Burgenland - Austria. Guest lecture - Rajhabat University, Chiangmai, Thailand, 06.02. (Details)
2010 Reutterer, Thomas. 2010. Entscheidungsunterstützung beim Zielgruppenmarketing. Deutscher Handelskongress & Kongressmesse Retail World 2010, Berlin, 15.11. (Details)
  Zniva, Robert. 2010. Convenience International - Österreich Quo Vadis? Convenience Day 2010, Wien, 12.10. (Details)
  Zins, Andreas. 2010. The concept of travel horizon revisited: towards more relevance of past travel experience. Faculty seminar of the Department of Marketing, Auckland, New Zeland, 02.05. (Details)
  Zins, Andreas. 2010. Destination Image Measurement in view of the Holistic vs. Piecemeal Dilemma. Faculty seminar of the Department of Marketing, Otago, New Zealand, 19.02. (Details)
2008 Zins, Andreas. 2008. Informationsverhalten im Tourismus: Forschungsfragen, Projekte, Ergebnisse. Berufungsvortrag, Universität Innsbruck, 18.11. (Details)
  Zniva, Robert, Weitzl, Wolfgang. 2008. Ladengestaltung 60+. EuroShop Forums Architecture & Design, Düsseldorf, 01.11. (Details)
  Buber, Renate. 2008. Applying Qualitative Research Methodology to Marketing Management Research. Invitation, Project No. 49p4, Aktion Österreich-Tschechische Republik, Technische Universität Liberec, Czech Republic, 27.03. (Details)
2007 Buber, Renate, Meyer, Michael. 2007. Quantitative and Qualitative Methods in Retailing and Marketing Research. Workshop: Multidisziplinärer Zugang zur Analyse von Tätigkeiten in Marketing und Handel (2007-01-30 bis 2007-02-02), Ekonomicka Univerzita v Bratislave, Podnikovohospodarska fakulta v Kosiciach, Kosice, Slowakei, 02.01. (Details)
2006 Buber, Renate. 2006. Qualitatives Interview. Workshop: Qualitative Interviewforschung, Universität Dortmund (2006-09-03 bis 2006-09-06), Dortmund, 05.09. (Details)
  Buber, Renate. 2006. Methodische Aspekte der internationalen qualitativen Marktforschung. Workshop: Internationale Marktforschung, Universität Nürnberg (27.4.2006 bis 28.4.2006), Nürnberg, 06.04. (Details)

Miscellaneous

2018 Mitchell, Vincent, Kamleitner, Bernadette. 2018. We don’t own data like we own a car – which is why we find data harder to protect. The Conversation Trust, 20.06. (Details)
2016 Kamleitner, Bernadette, Holub, Sandra, Koller, Monika. 2016. Der Aufbruch konzeptioneller Grenzen. Wer ist der Konsument und was will er? Wirtschaftspolitische Blätter, 01.04. (Details)

Projects

2015
Vienna's role as a metropolis in CEE (2015-2016) (Details)
2014
"Family Insights" - Family Purchase Decisions (2014-2015) (Details)
2013
Austria’s Destination Image and Destination Personality (2013-2014) (Details)
2008
The Benefits of Non-verbal Attitude Measurement for Brand Management (2008-2010) (Details)
EURO 2008 and social impacts (2008-2008) (Details)
2007
Visitor profiles of day trip attractions in Lower Austria (2007-2007) (Details)
2006
Day trip tourism in the city of Salzburg (2006-2007) (Details)
Evaluating the All-inclusive Card of Lower Austria (2006-2006) (Details)
Evolved vs. artificial retail agglomeration. A (Central) European phenomenon? (2006-2007) (Details)
2005
2. Austrian Travel-Panel (2005-2007) (Details)
PROUF-IT : Product and Utility Finder in Tourism (2005-2006) (Details)
Development of a mobile cultural guide for Danube cruise passengers (2005-2005) (Details)
Danube Cruise Passanger Survey (2005-2005) (Details)
eTourism Online Monitor (2005-2005) (Details)
2004
Determinants of retail agglomeration choice (2004-2007) (Details)
1. Austrian Travel Panel (2004-2005) (Details)
Development of cat litter from renewable resource (2004-2004) (Details)
The Cost of shopping - Does it really affect agglomeration choice? (2004-2006) (Details)
2003
Airport Charge Simulation for Airport Schwechat (2003-2004) (Details)
Visitor Survey Hikers in Lower Austria (2003-2004) (Details)
Avoidance of mineral cat litter in residual waste (2003-2004) (Details)
Characteristics and economic consequences of insurance fraud (2003-2006) (Details)
2002
The Austrian market for insurance: an analysis (2002-2010) (Details)
TEN-A: Trans European Network Academy (2002-2003) (Details)
Visitor Survey: Cyclists in Lower Austria (2002-2002) (Details)
Visitor Survey Mountain Biker in Lower Austria (2002-2002) (Details)
Measuring the psychological determinants of customer retention on the WWW (2002-2002) (Details)
2001
Evaluation of the interpretive services of the Nationalpark Hohe Tauern (2001-2002) (Details)
After-sales-marketing in private banking (2001-2002) (Details)
1998
Management across Borders (1998-2006) (Details)
1997
Market entry strategies and barriers in Central and Eastern Europe from the point of view of controlling (1997-1998) (Details)
1996
Citymarketing Stockerau (1996-1997) (Details)
1995
Vienna as a competence center for East West finance: institutions and techniques (1995-1999) (Details)
1990
Flow of puchasing power in Vienna (1990-1990) (Details)
1988
Flows of puchasing power in Lower Austria (1988-1990) (Details)
1977
Shopping behavior in Hollabrunn (Lower Austria), structur and spatial orientation (1977-1978) (Details)
  • Buber, Renate (Details)
  • Dickinger, Astrid (Former researcher)
  • Floh, Arne (Former researcher)
  • Fürst, Elmar Wilhelm (Details)
  • Götze, Elisabeth (Details)
  • Güntürkün, Baris Pascal (Details)
  • Haghirian, Parissa (Former researcher)
  • Hein, Marina (Former researcher)
  • Hofer, Natalie (Former researcher)
  • Holub, Sandra (Former researcher)
  • Kamleitner, Bernadette (Details)
  • Kastner, Margit (Details)
  • Keusch, Florian (Former researcher)
  • Koller, Monika (Details)
  • Kurz, Helmut (Former researcher)
  • Lienbacher, Eva (Former researcher)
  • Madas, Robert (Former researcher)
  • Madlberger, Maria (Details)
  • Mayerhofer, Wolfgang (Former researcher)
  • Mayr, Thomas (Former researcher)
  • Natter, Martin (Former researcher)
  • Penz, Elfriede (Details)
  • Pezenka, Ilona (Former researcher)
  • Reutterer, Thomas (Details)
  • Salzberger, Thomas (Details)
  • Schachermayer-Sporn, Barbara (Details)
  • Scharitzer, Dieter (Details)
  • Schlegl, Sandra (Former researcher)
  • Schweiger, Günter (Details)
  • Stangl, Barbara (Former researcher)
  • Stephany, Fabian (Former researcher)
  • Süssenbach, Sophie (Former researcher)
  • Teller, Christoph (Former researcher)
  • Treiblmaier, Horst (Former researcher)
  • Viola, Loredana (Former researcher)
  • Wagner, David (Former researcher)
  • Walter, Eva Margarete (Former researcher)
  • Weiss, Birgit (Former researcher)
  • Wimmer, Harald (Former researcher)
  • Wöckl, Jürgen (Details)
  • Zauner, Alexander (Details)
  • Zins, Andreas (Former researcher)
  • Zniva, Robert (Details)